The Dark Truth Of Adam22 | From Skid Row To $1 Million Per Month

Hey everybody, my name is Adam22. Welcome back to the iced coffee hour. And to this date, we have made $300,000. Great guess. $200,153.80. Pretty close. And what an intro. It's almost like you do this for a living. Yeah. I got a syrupy voice. I'm like a phone sex operator. You really do. You really do. I appreciate it. Cut it out, guys. Anyway, save it for after the podcast. Okay. Thank you so much for coming all the way out here, man. It's an honor, man. I I watch you guys' podcast. I'm a big fan. I've learned a lot. So, I appreciate it. It's crazy for me because I have watched your podcast for quite some time. You've had so many people on there and like for for me to like have you here is just it's crazy. Wow. I appreciate that. Yeah, it really is. We had no idea that you watched our stuff and it's always crazy to learn who does. Well, I was watching the YouTube uploads for a while before I got turned on to the podcast, which is kind of weird that like you could exist in one part of YouTube, interacting with the creator and not really get exposed to their other thing. But the algorithm started pushing some random episode on me and then I just started going back through and learning a bunch. So, yeah, thanks to the algorithm. Guys, if you want if you want to help that algorithm, all you got to do is subscribe, hit the like button, and comment anything down below because it it does make a difference. I've noticed it does. So, well, thank you for coming on. Um, where did you get your start because you've interviewed such incredible people. You've grown this p your podcast to just incredible numbers, right? Well, so 2006 I, uh, you know, I've been riding BMX bikes since I was like 12 years old. Was was super into that my whole life. Uh, and then I moved to New York City in 2003 when I was 19. And pretty pretty I started playing online poker for a couple years. And then in 2006 at age 22, I was spending so much time online playing poker that I started, you know, really poking around in the blogersphere at the time. And my other main interest at that time was hip-hop. So I started to see all these rap blogs and everything. And they're they're really starting to take hold 2005 2006. And I started to notice like a change in my behavior where all of a sudden I wasn't buying a magazine at the store every month about rap music. I was just reading this blog every day. And so, you know, a little part of me was like, well, maybe I could have a rap blog. And then it was I was too insecure about that at the time. I was like, I don't really feel like I have enough specialized knowledge about that. But then it it clicked like I know almost everything about BMX bikes. So, I started that website and within like a year or so, it was like hugely popular. I felt like I was pretty much like a household name in my niche. And so, I just kind of kept grinding that from like 2006 to maybe 2012. I moved to LA in 2010 and um 2011 2012ish is when I really realized like oh this blog is becoming less relevant and social media is becoming way more important. So I started to really kind of just dedicate like big chunks of my time to just figuring out what my direction was going to be in that regard. And you know, at some point I got turned on the Joe Rogan Experience and started to, you know, find out about all the rap podcasts of the time, like uh the the Combat Jack Show and the Joe Budden podcast and stuff and started to click in my head like I know uh I know all these BMX riders. Maybe I can get my start interviewing BMX company owners and and pro riders and stuff like that. And then like very very quickly I interviewed one underground rapper and it did very very significant numbers. You know in the BMX world it's very easy to just be kind of like stuck in that niche you know and never really peak outside of it. There's a lot of things that are like that. I'm into poker and poker's kind of very very similar where everybody who plays poker seems to know about all the same stuff and then everybody outside of it seems completely clueless to everything. But as soon as I did that one piece of content with a rapper, I just kind of realized like, oh, I'm around a lot of people that are not really being heard right now, but their music videos might get a couple million views. If I interview those guys, it'll probably do pretty good. I started to do that. I started interviewing, you know, YouTubers and comedians and porn stars and just really felt like if I kept going and if I kept grinding it out and just really trying to get better and and not just that, but also kind of climbing this like social ladder that previously I felt like I had no access to because in the BMX world again, nobody cares. Like nothing you could do in that world is going to really make anybody pay attention to you, you know? And then all of a sudden I have my foot in the door and I'm just kind of doing everything I can to get all these different interviews done. And that's basically been like the last six years of my life or so that I've just been trying to make it work. So when you were doing poker, when you said you were what, like 22 or so? Yeah. Did you find that like profitable? Were you really good at poker? So that was the very very early days of online poker where Oh yeah. Everything was legal. It was being advertised on TV non-stop. Everybody was horrible in comparison to now. Everybody is fairly good at poker. So, it's a lot harder to make a living now. But yeah, I definitely had a a couple of $100,000 plus years playing online poker. That that was my main form of sustenance before the blog kind of kicked off. But then as soon as the blog kicked off, I started to be honest with myself and I was like, I don't feel like I'm gifted at poker and I don't feel like uh this is for me. Like I just I just kind of knew like I want to dedicate all my time to trying to make this uh blog pop off. And how do you scale a blog? And also how did you monetize the blog? So you know this is 2006 is like very very early days of making money through being like an influencer or having a platform. I remember somebody saying to me like you know you need to start running ads. And I said nobody's making money off ads unless you'reing Google or something you know which is so crazy now because even a a tiny YouTuber is thinking about you know maybe I can pay my rent off making videos or whatever. And uh at that time it was basically just me trying to convince all these different BMX companies to to get me like 200 300 bucks a month and I was able to kind of cobble that together until it started to look like some kind of legitimate income. But then also on top of that, you know, I was running sort of like programmed ads on the side from Google or whatever. And I actually at times I had really big success with that cuz like I said, I started in 2006. At some point in 2007, I had like a company get in touch with me who were like, "Oh, we're going to run ads on the side of your website and they pay very very well." I said, "Okay." First month I made 10 grand from just those ads. And then theing financial crash hit the next month and all these banks and all these advertisers just it plummeted. It turned into like a thousand bucks a month overnight. So that was like one of many moments where it seemed like things were gonna work out a little better than How were you How were you like paying for housing, food, and stuff like that when you went from like 10,000 a month down to a grand, let's just say. Were you making money elsewhere? I didn't stop playing poker until I was making like three grand a month, which to me at that time that was what I felt like I needed to get by living in New York City, which you know, my rent I think I was splitting a $1,000 a month apartment with my girlfriend at the time. So that was reasonable. And I mean, I felt rich making five grand a month. You know, I felt like I was killing it like cuz I couldn't, you know, I was doing what I really really wanted to do. And when I look at that, at that at that time, I had a very big opportunity to sort of pivot and maybe not just do the BMX thing, maybe like start doing some other niches and stuff like that. But, you know, I was so young and my my mind state was just 100% like I love riding bikes. I love making bike videos. I just want to be out in the city doing this. And so it kind of took me a while before I sort of realized that I didn't have to limit myself to doing content about one thing. So you were basically just acting as like a marketing agency for a bunch of different BMX companies and then promoting their products or whatever to the people that went and visited your blog, but you also ran ads for those other companies as well. Yeah. Yeah, we're running ads on the side, but then also there was some degree where like, you know, if they're advertising, you know, I figured that out at one point, like, oh, if they advertise with us, we're going to link to their website in the post about their video and otherwise we're just going to run their video and, you know, not really give them any extra promotion or anything like that. But, um, yeah, and when I look back at it, like the real reason why the BMX blog became such a big deal so quickly because I'm in New York City. I'm 22 years old. I have no connection to the BMX industry, which is pretty much at that time 100% located in Southern California. And I was talking about everything and anything. You know, my Perez Hilton at BMX, right? But but not not in a way of like trying to be an [ __ ] I just was being completely honest about everything. And I pretty much immediately earned the uh eye of all of the BMX media people because I I was really up their business. And and I I'm like destroying these million-doll media companies in BMX because all of a sudden these magazines are like not anywhere near as relevant as they were before. And then in comparison, but I'm making this tiny amount of money in comparison. But like I really look back at that and I I see that and I'm like, "Wow, that that's pretty incredible that I was able to have that effect on that industry." But then at the same time, um what what [ __ ] it up was that I really wanted to make more money. So I started to tone down my editorial voice and stop talking so much. And when I look back at that, I really kind of feel guilty about that because I would have much rather kept that platform pure and mean and funny and just, you know, it's like I I I I look back now that I've actually kind of gotten to the money and I'm like, "Holy [ __ ] I made a lot of decisions that weren't really me throughout my life because I wanted to, you know, be financially stable." So, that's one thing I kind of look back on and I'm like, I never want to do that to no jumper. I never want to like really just kind of limit myself editorially just to make somebody happy, you know? Yeah. Is there is there any blog that you wrote that sticks out is like most impactful or something like that or something that really kind of threw the industry in a spiral? Yeah. I would just do all these blogs where I would just pick one thing that was normal and I would just tear it apart and explain why it sucked and why you should never do it again. And there what like what's an example? So there's a bike trick or like a there's a thing and this is sounds terrible and racist these days but we would call it an Indian. It's basically like if you do a 180 and then instead of turning around and completing the rotation, you would like 180 and then spin back the wrong way. So you give it and then you take it back. So it's the Indian giver. This was like 2006. This is what we called it. It seems kind of weird. I heard a lot of people in BMX don't call it that anymore. But I remember just writing an article of just explaining of how stupid the idea is of doing a 180 and then turning back again like not completing the rotation. Like it was just so obvious to me. So I write this blog. I get so much [ __ ] for it where people just claiming that this is freestyle and supposed to be about having fun and you're aing [ __ ] You're trying to take the fun out of BMX. I swear to God I almost never saw anybody do one again after that. The thing that's funny to me is that you were hating on that trick where it's like you jump back and you jump forward. But I feel like like like if you're just riding a BMX, shouldn't you just like do what you want and do maybe what looks cool? Rather like I sure logistically it doesn't make sense to like to do a 180 just to do it right back. But if I showed you it on camera right now, you would be like, "Oh my god, that's so ugly." Like not even bike riding, you would see it and it's just like offensive the way it looks because it doesn't look right. And at the time people would do it really really bad. And you know I just had an opinion and to me that's like I you know a fashion blogger can say like oh like this brand of pants is terrible and a rap you know now this is just so normal that a rap blogger is going to say or a vlogger or whatever is going to say this album is trash. This guy's girlfriend is not a good person. That's not how I was going to end that sentence when I started it. But you know like just all these like it's okay to have an opinion now. But there are like like I I watch a lot of skateboarding sort of meta commentary content and I've seen them kind of like going through this where there's certain YouTubers who kind of have a presence now who they just talk [ __ ] about skateboarding and they get so much [ __ ] It's not an industry that's really like kind to people being really fiercely critical of it which doesn't happen in a lot of other niches. Like in hip-hop you can just say whatever you want. But isn't that a part of it though? Isn't it assumed that you're going to kind of trash talk each other and that's just a part of growing? Yeah, but I think it should be more, you know, more accepted if anything. Like I was watching a a one of these skateboard guys that I watched, this dude, Gifted Hater, who just talks about skateboarding stuff and he he showed this skateboarding contest that had been streamed online and he's playing clips from the commentary that they were doing and he's pointing out how stupid and how fake the things that the commentators saying are. And he's like, "Why don't the announcers of this contest talk to us like they assume that we have some degree of intelligence?" And I was like, "That is a great point. I've never heard anybody make that point like on camera before in this way." But somehow like these action sports are very very resistant to any sort of like introspection. How many viewers did you have to this vlo the blog back then? It's hard for me to say blog cuz I just want to say vlog. It's hard to accum uh to even remember. Like I have no clue in retrospect. Any number I would say would be probably just a lie. But it was, you know, pro it was by far bigger than any other BMX website at that time. So what happened to it? Could you ever sell it? I didn't like once No Jumper started to really pop off. I kind of just put it on autopilot. Had a couple of bloggers updating it and stuff and and it just sort of faded into irrelevance and then at some point just kind of took it down. And and I do look back at it and I wish that I had been able to continue to scale my business and start doing this other side of uh content and like you know be able to hire people who would be good on camera to do that. And I'm still kind like I still have conversations with some people on my team of like maybe we could bring it back because now we're making a lot more money on Facebook. I'm like, if we could just make YouTube content of BMX riding and then also make money off it on Facebook, maybe we'd have enough money to have two or three people on staff to actually be able to keep this brand going even if it's not some big profit center for us. So, I'm still kind of kicking it around to be honest. Got it. Now, on No Jumper, how did you start? 2014, we had a bike shop downtown Los Angeles, like basically on the edge of Skid Row, which is pretty much the gnarliest place that you could go in LA. It's like non-stop homeless people and drug abuse. And that was the only place where we could really afford a store at that time. So we start the store. We've got, you know, some desks in back where we were just sitting working every day. And I uh I remember one day I just sat down and I watched like five videos in a row of like what equipment do I need to start a podcast? And eventually came to some conclusions, started ordering everything. I remember I just found a guy on Craigslist that said he was an audio engineer and I'm like I'm going to pay you 30 bucks an hour to stand in this room and listen to this stuff and make sure that it sounds okay. And pretty quickly I got it to the point where uh where it just didn't even need anything. So I was going there doing interviews with rappers in the middle of the night. I'm showing up at 11:00 p.m. I'm taking my phone, putting it on a bike stand, not even like a like a thing that was meant to hold a phone and just recording. And a couple times I forgot to put it on airplane mode and um like I remember the Ugly God podcast that I did in 2016, like halfway through there's just no video cuz it just turned off which is pretty traumatic. But yeah, over the years just kind of started trying to get my setup more and more consistent. Who was the rapper you had first on that would like kind of took it off? There was this dude Xavier Wolf. He was the first one who was like he had a wave going at the time like 2016 where he was popular in like the sort of downtown LA like hipster type world. And uh yeah, that just kind of I did one really good interview with him and then that just kind of opened the door where like a lot of other cool rappers wanted to tap in. And then the one that really went crazy was I interviewed XXX Tentacion who was really small at the time. Uh he had one song with a million views, but I was getting all these comments by people who were fascinated by him and they sent me links to videos of him fighting people on the street outside of like bars in downtown Miami or some [ __ ] like that. There was a clip of him stabbing somebody and I was just fascinated by him. So I did the interview with him. Didn't really think that much of it. It was it was an hour a very very good interview but it wasn't like I I had no idea his career was going to do that. And then he just absolutely exploded after that. And the interview might have had a couple million views already by the time he passed. And then uh when I look back at the graph of all of our views throughout the history of our YouTube channel, the day he died was the day that we got the most views. And you know, over and over and over doing this kind of content has sort of shown me the value of content. And like the fact that when he died, that piece of content just became that much more valuable because all of a sudden this is just like a historical document for people to understand this kid that there's not going to be anything new to understand him by, you know, and he only did a handful of interviews. And I mean that that like even before he passed, it really changed my life. All of a sudden, I had everybody in the music industry hitting me up like futures managers tapping in with me, Rocky, ASAP Rocky's managers tapping in with me. And this is for me at the time where I had no connections to anybody in the music industry, but I did one interview that just got me on everybody's radar instantly. And when I look back at it, it's like I very much could have maybe not have been as big of a presence and have been maybe more of like a mid-tier podcaster if it wasn't for that because that really just blew out of the water as soon as I had him on and and really showed me the value of getting in with people early and documenting their life and just content in general. It seems almost like you become uh almost like you know you know like the late night talk shows where people come on and they they talk about themselves and they're kind of interviewed except much longer and and more like a like a real in-depth conversation in music which did that were people doing this before you really dove into it? Well, I got to give salute to the the OG DJ Vlad because he really like created like the blueprint for what it was to do content with rappers online. When I started, I honestly wasn't thinking about him because to me, he's always kind of cut his into shorter clips, which I also think was like a really important innovation, even though he took an amazing amount of for it at the time because he was actually drawing attention to what people were saying in these interviews. But, um, I was very, very early on it. And especially with the underground rappers, it just wasn't people doing content about them. And one of my things I I learned early on was even if it's not the biggest rapper, even if they don't have a number one song, whatever, like these are really interesting personalities. And when it comes to the internet, the fact that your your music isn't that popping really doesn't matter if you have a really amazing personality and if you're real and you know, just people want to hear from you. Yeah. How do you pick people? Just my gut, you know, just who I I look at the analytics or whatever. I look at how they're doing on their platform and a lot of times that'll tell you something. But a lot of times I'll watch a smaller YouTuber interview them or I'll just get tuned into their Instagram. I take suggestions from people all the time. Um just try to keep my mind as open as possible. I just had this girl CC Reacts on who's I think she only has 50,000 subscribers. She's growing really fast though and she's just this uh a little bit older woman. I think she might be almost 40. She did a bunch of prison time for credit card scamming and [ __ ] and her hers she's just amazing on camera. And when I heard her, I was just like, I don't care at all that she has 50,000 subscribers. Like, she's she's amazing. Like, I just want to put her out there to the world. And I really just believe that it'll prove to be a good decision, you know? How much time do you spend researching your guests before you have them on? See, sometimes it'll be, you know, like if I were going to have you on tomorrow. Yeah. I don't even know if I have to do any research because I already watched a lot of your podcast. Maybe I want to like read through a bio so that little things like where you're from or whatever doesn't escape me. But for the most like, you know, I kind of feel like I don't have to do any research. But a lot of times with the rappers, I want to see their videos. I want to have a decent idea and I do hold myself to a pretty high standard with that sometimes because I really I want to do an interview a lot of times that is for your fans, you know? I want to bring something new out of you that'll actually make them happy, you know? I don't want to like I I call them cover band interviews when people just do an interview that somebody else has already done and just repeat all the same questions and I just think it's like shameful and I just hold myself to a higher standard than that. But you know then sometimes I mean I remember back in the day I had to interview WFT from the Fujis and I mean I probably spent a whole weekend like listening to his listening to his music all day at night I'm watching documentaries. I'm just trying to learn because his career was just so vast that I just felt like I had to know as much as possible. But through doing so much research, I've gotten like really fast and efficient at actually figuring out the stuff that I need to know. I'm always terrified of doing too much research because sometimes I'll I'll know something and then not ask it because I I know it already versus going in doing nothing and then showing up then I ask the questions that I feel like a viewer might also ask who's not familiar. Yeah. We try to go into each podcast with one of us knowing a decent amount about the guest and the other person knowing nothing. So you get both the in-depth questions and the surface level questions because realistically you come on our podcast, our audience for the most part, they're not going to be the same as your audience. They won't know who you are. So like Graham's going to need to ask the questions. Let's just let's just say theoretically if he's not well researched that they're going to be wanting to know and then I'll ask the questions if I am the researched one that you know your your audience would want to know. Yeah, that makes sense. I just really always try to bring something different to it as well. Like I just have this guy Larry Lton on my podcast who's like America's biggest jewel thief of all time and he he went on DJ Vlad maybe a year or two ago and told his all his whole story and then when I sat down with him he was kind of like reiterating parts of his story and everything and I just uh you know I felt like we had a conversation that very much like kind of went beyond the basis of what he did in his life you know where you can talk about your opinions on things and all these different things. I just feel like that's kind of important to be able to expand upon what other people have already done. Like in my head, I want to be doing some I like to hold my audience to the standard of catching up, you know, and then I want your audience to actually be interested in the interview. It doesn't always work out that way, but I really like to have my repeat audience kind of need to know what's going on a little bit. Not not that they need to know because we'll we'll cover the things, but I like to just try Yeah. keep them informed. How do you do that? because I'm always trying to figure out like I I love Joe Rogan and how he asks questions and it's amazing to me how naturally he makes it seem from the like beginning to end it seems like just a normal conversation but he brings out these topics that I would never think of. Do you ever go into it thinking I'll ask these questions or how do you take it in that direction and get good at that? I'll write a bunch of questions down. Yeah, but I I think you always have to be looking at like who you are as an interviewer and what your style is. And to me, Joe Rogan when it comes to a lot of topics like now when it comes to MMA, when it comes to maybe like nutrition and working out and stuff, he's he's the expert. You know, he knows everything realistically, you're probably not bringing anything to the table that he doesn't know about unless you're a huge expert in that field. But then when he interviews, you know, a rapper or a person, like I heard I was listening interview James Hetfield from Metallica and I I'm pretty sure at one point in the interview he's just like, "Dude, this one song like I forgot what song it is." He's like, "That [ __ ] song rocks, dude." And I'm like, "Bro, Joe Rogan is the alpha male of normie interviews right here." Cuz he's interviewing the motherucker from Metallica and he's so clearly like didn't even really pry into this guy's past at all. Whereas if I was doing that interview, I want to do enough research that I could feel like a Metallica fan is going to get something out of it and not just be sort of rehashing whatever. But that's just my style is that I kind of want to be as informed as possible and just as tapped in with as many different subcultures in general. And I mean really I started doing interviews because I was just spending so much time sitting in my room watching documentaries, watching other people's podcasts, reading blogs for for a while before I started doing podcast. I want to be a writer. And I'm sitting in this [ __ ] coffee shop for like eight hours a day just just trying to write blog posts and write articles and stuff. And uh at a certain point, I just kind of had the epiphany of like I I think podcasting is way more for me. Like I shouldn't be sitting around trying to figure out how to perfect a sentence, which is so much of what writing is. You know, what we're doing right now. If you were to transcribe this and present it as like an article, it would be terrible. It's like we're thinking out loud, you know? So, uh, I found that that was kind of way more my style. When did you start doing it full-time and like that was your focus? That was what's paying the bills. I mean, I've never had a job since I was in high school. So, yeah, when I was 22, I started doing that BMX thing and I just kind of transferred from that to no jumper around 2016 or so, 2017. And, you know, we still had the bike shop on Melrose in LA, but uh, we got rid of that actually luckily like right before the pandemic. And uh we we want to make a return in that regard, but uh not not really sure exactly when or where, but yeah, it pretty much, you know, like I I can't remember when the No Jumper thing actually started making a decent amount of money, but within like the first year or two, I was looking at it and seeing it making, you know, two grand, five grand, however much. And then when it really started to hit its stride, though, is because I was also doing these iPhone vlogs. So, an average day for me would be wake up, go to my shop, film clips, talking to the fans, film clips of all the freaky that's going on outside, all these weird people out out and about in Los Angeles and Hollywood. And then I'm also bouncing between doing that to doing interviews in the back of the store. So, like an average day, I might have been doing, you know, an iPhone vlog all day that I would then edit that night and then also multiple podcasts throughout the day. So, I was just looking at that like this is this is it. I got up to like 50k a month from doing that. And then the ad apocalypse hit and it became 5k a month. Wow. And that was when I started to realize like I have to do all kinds of stuff. I have to diversify. I have to start live streaming. I have to start doing merch. I have to start doing a lot of different stuff. And um yeah, that just was very very important in the development of everything because you know even right then immediately I landed on one of our biggest revenue streams that I've made millions off of which is we go on live stream and I it started to occur to me like my DMs are flooded with people that want me to listen to their music. So we go on live stream and people start sending $10, $20 with their Soundcloud links so we could listen to their song. And I think the f one one one of the first time, it might not have been the first time, but one time we did it, we was charging $20 a song and we stayed on for I think 12 hours and ended up making like 10 grand or something, which is massive to me at the time. And then we just kind of evolved from there. Now we charge 120 bucks per song. I got like a whole cast of me and my friends. We sit around, we average around 2,000 bucks an hour. And uh that that just was me being reactive to the fact that I had all these people sending me their music. And I was like, "Okay, well, if you want me to hear your music, here you go." You know, that's genius. It is. How much thought did you put into the into the shot? Because I remember watching your earlier videos and I'm like, "Where is this being filmed?" And this is like a table with a whole bunch of stuff everywhere and there's so many people just like hanging out. And that's why that's like the best example of that, the XXX interview, because there's people like uh DJ Scheme, who's still like a very popular DJ and producer and stuff. you just see him just sitting on a bike because we didn't have enough chairs. So, he had to sit on a bike for an hour while we're doing that interview. And yeah, in the beginning, I didn't care about aesthetics at all because keep in mind that when I started almost nobody was putting their podcast on YouTube. Everybody was audio first. And when I [ __ ] look back to that time period, I did a lot of like sort of goofy in my opinion now as a YouTuber things. like I filmed four episodes before I went live so that I would be able to put them all on the iPhone uh the podcast app at the same time so that I would be able to rise up on the charts or whatever. I thought that was super important at the time. And um now I just focus on YouTube although we do we make a good amount of money off the audio as well. But yeah, that the the the visual part I just figured, you know, if I have anything that'll be pretty good, right? But what about now? Because you could af you could afford like the top-of-the-line set and like professional people kind of like what Impulsive has where you have that one camera the one that moves around and yeah zooms in zooms the one and like the other guy doing it and he has like five people behind the scenes just like tinkering with everything. Yeah, we just have a bunch of DSLRs on tripods. Um my guys who are editing for me, they they pop up and they set all the cameras up when I'm about to do the interview. I lock in. and I got one guy running the OBS and then that's it. I've always tried to keep the actual podcasting like extremely low cost just cuz you don't necessarily make that much on YouTube off of a a single interview, especially when some of the interviews don't really go crazy. And so I I I don't know. I care about the way it looks, but I'm also just not really that pressed about making it look incredible. I don't know. There there's there's got to be something to be gained for it or I feel like there's people out there that I see are kind of making a name for themselves through having really high quality, but I don't know that it really is going to move the needle that much for us. Would you ever do that or do you think it's more your brand just to kind of have a relaxed environment? Yeah, exactly. We're kind of doing like a full redux of our filming setup because we just bought this like $5 million office building near our current spot and we're just sort of rethinking everything and just putting so much money into building out these different studios and everything. So, we're actually building like cool sets and backgrounds and kind of rethinking how we're going to approach the cameras and everything like that. So, we're we're doing a little bit more of it now, but I also just don't really think that's our primary value. Million dollars. Why? That's a big investment. Where could you tell us where that is in LA? I'm guessing by like downtown Burbank. Yeah. Why? Why so much? Well, you know what? Before we go into why so much, why are there always people hanging outside? Like you walk outside and there's like 10 people just like waiting. So, you're thinking of the store. This is the office which is secluded and we have security and nobody's allowed to come there. Um, when there were people hanging out outside, I mean, I seen some of the weirdest [ __ ] I ever seen in my life outside the store. I mean, people would just pull up, go to the weed store down the street, and then just sit outside and roll weed. And like, you know, at first I would be able to stand outside of the store and have a conversation with people, and it was nothing. And as the months went by, it just became more and more if I went outside for 5 minutes. There would already be a bunch of people who wanted to take photos. And then there would be people who started pulling over in their cars and all of a sudden we're 40 deep outside the store, which I didn't have security at the time. I wasn't thinking about anything like that. And it's, you know, it's just like a lot of people want to make it in a creative world, right? And like I mean, if if you're the biggest Graham fan in the world, like how do you meet Graham? You probably just don't. Or maybe you go to like a meet and greet or a live event at some point. Maybe you get to shake hands at some point, but it's very hard to like approach or get exposure to the people that you're looking up to, right? And so, you know, just the fact that we had that store just made us like way too accessible to people, which, you know, it's nice to be able to have that kind of relationship with people, but at a certain point, it just doesn't scale at all. Yeah. Now, you're telling me that Lil Xan was hanging around. He was stumbling around up off pills. Yeah. Like he was just one of these regular kids that was hanging out around there. Was this before he his career took off? Yes. And then one one day his career blew up and I was like, how the [ __ ] did that I didn't see it happening. Like I didn't think his music had that kind of Why was he hanging around? Is it because he knew that you were so big in the scene? He just wanted to make his presence known. Yeah, he there's like a photo from way back in the day that was just like a fan photo of him and me that's kind of crazy to look back on just that he was thinking about me like that and he just wanted to get his rap career going so he was just kind of hanging around, you know. Jeez. And he just blew up and then afterwards you had him on the podcast and everything and Yeah. Like one of our biggest videos is just interviewing him after he blew up. Yeah, that was one of my favorite videos I have to say. I think that's how I was introduced to you was through the Lil Xan video. Yeah. What was the one I'm I'm um blanking on the name. The one song that everyone betrayed. Betrayed. It was a great song. It was I really like it. And I How could he never do that again? Like not not even to talk [ __ ] about him, but like I never really understood but I I used to talk to his manager and he said that he just wouldn't record. He'd be hanging out with like 10 girls a day. He just wouldn't record. How? But he was like 18 when that song took off. He was pretty young. Yeah, maybe he had less in his system when that was when that song came out. I think it is. You you can't handle that sort of attention and money at 18 and conceptualize it when you come from nothing. But also, he was really bad with drugs and since he was really young, which is like pretty much the whole story. Like if he had been sober during that time period, I feel like he would have been able to pull it together, but he was the opposite of sober. Yeah. Uh, and it's rough when you give someone like that in that position access to anything that they would want. And for two years afterwards, he could pick anything and just be like, I want that and then do it. I mean, and there's no one telling him no. Or maybe there are, but at at that level, you could afford just to say, all right, well, you know what? Go away. I remember I went and I was hanging out with him and his former manager stat Quo and it was right before South by Southwest and um he had some shows booked and it's I don't think that they were like paid shows or they're like pretty lowaying shows you know and uh stat was saying like we got to go tomorrow we're going to South by Southwest and Lil Zan was like [ __ ] that I make money online every day I don't got to do that [ __ ] and I remember his manager just saying like this show is for genius you know like genius.com is like [ __ ] big ass platform they could do a lot for you in terms of music and stuff. He's like, "If you don't go to this show, they're not going to [ __ ] with you again. They're not going to care about you anymore. If you don't rub their back right here, and not even that, but like you are booked. You said that you were going to go. If you don't go, it's going to be really, really bad for your career." And he didn't give a [ __ ] And I mean, that's just not how you become a popular artist. Most of the most popular artists I know are people who are kissing babies and shaking hands at the radio stations and [ __ ] Not Not always. Sometimes you're so popular and cool that you don't have to do that, but you know, realistically, he probably should have done that. It seems like in the rap career, it's pretty common that someone like skyrockets and becomes extremely popular very fast and then like a lot of the times they'll drop off. What have you noticed uh like are the main determinants of if someone's able to continue going on that rocket ship of success or something that usually leads to a lot of people's downfall? Is it like drugs? Is it ego? Is it other stuff like that? drugs and ego are a huge part, but also I would say that a lot of rappers kind of blow up not off being rappers, but off being memes. And sometimes there's like a song that is the distillation of their personal meme. So the song is kind of like their whole thing, but then after that there's not that much further for them to go with it. And even there's some popular rappers that I can look at and I'm like that guy doesn't have a second album in him, you know? like his his value proposition to the people right now is just the fact that he has like a cool voice, cool style. He's kind of got a different flow, but by the time you get to album number two, he's not going to be able to keep people interested. And a lot of times that's how it happens. And then once in a while, you'll find somebody who actually is able to keep switching it up and and keep the people interested. And that's, you know, a enduring superstar. And even of the rappers who are big, that might be 10% of them or something like that, you know. And uh yeah, it's just Do you ever warn people like if you see that sort of situation like hey you got one great record. Do you ever just say hey be smart with it? Like I'm going to tell you from my experience. It doesn't really work out. I'm just like don't blow it right now. Like play it smart these next like two years. I don't really think it's my place to be doing that. you know, you kind of realize over time that there's certain things that might be true and correct that you just don't have to do. Like, like one thing I realized kind of early on is like I never need to be criticizing a young rapper who's coming up. It's just not what people want from me. It's not a good look. It's not doing anything for me. And it's it's the easiest, lowest hanging fruit. And there's like a whole little world of YouTubers who make videos about rappers falling off saying, "Oh, this guy did a show and 10 people showed up or this guy's album dropped and he sold 4,000 copies, so he's a [ __ ] loser." Whatever. Okay, I probably agree with a large percentage of those videos. But for me, I feel like I'm much better suited to be, you know, amplifying and helping people in their career um at least the majority of the time or at least unless they disrespect me, at which point I'll usually just start being honest. Now, hasn't some of that changed? Because it seemed like in the beginning with BMX you were trash talking and that was like a way in. Has that shifted now you you stay away from trash talking or is it just like you've just grown but I was trash talking the industry and I was talking about like just for example one of the things that got me in a lot of [ __ ] in the beginning was that there was a a BMX awards show that they did and do every year and I just did not agree with some of the people who won because it's like it's voted on by the industry. So you get these [ __ ] ass people winning because all the people in the industry are friends with each other and they just vote for the [ __ ] that's popular and there's even been rumors about you know that [ __ ] being rigged for the sponsors and everything like that. And you know I don't hold my tongue at all when I'm talking about Nicki Minaj or when I'm talking about Drake when I'm talking about you know because I just have an opinion like they don't [ __ ] care. Uh or if they do care so what? Like you're famous. I'm not gonna be able to do anything that would negatively impact your career. But when it's some girl that's coming out who's got 20,000 followers, it's just so much more on brand and beneficial for me to be the one who says, "I think you have some talent. I'm gonna give you an interview and help you in this rise." You know, there's something to be said for that. I I like being able to play that role where But then sometimes those people become gigantic superstars and some they might hear me having a real opinion about their music or their career or whatever. And ideally, by the time they become millionaires, they're not going to be so so thin skinned. Although a lot of times they are, you know, that's a good rule of thumb. Always punch up, never punch down. It's just not a good At least you have to be a millionaire, right? If you at least Yeah, be a millionaire. At least they're they're a millionaire. What do you think of the Island Boys? I interviewed them before. They were the Island Boys. How did you find them? They were just popular memes on on YouTube and stuff. They were always going on Instagram live and just arguing with everybody. And uh this is before the song took off. Before the song. Yeah. Which the song wasn't really that big. It was just a Tik Tok of them doing the chorus of the song. And I remember thinking to myself like is this below me? Like like is is this really beneath me to do this interview with these guys? Because their music is very very bad. And uh but I thought they were so funny and they were so viral. I was like dude I just I can't not do this. I did it and it got a couple million views and I was pretty hyped on it because then they really blew up after that. So, I was like, I'm I'm very glad that I got in there early. What was your impression of them? Because I I would love them to come on the iced coffee hour. I would love it. Uh I sent them a DM. They did not get back to me. He said the the doors open. They didn't see it, but I think that they're um frauds for sure. You know, like no disrespect to them, but they're running around saying they're bloods. No, they're like running around kind of acting tough for a while. It's like no, this is not I mean, it's just like, you know, they're cool. They're kids. They're they're having a good time, you know? Like maybe the music will get better over time, but I mean they're they're kind of dumb. They're kind of like just clueless as [ __ ] Just I mean like look at them. They have the full tattoo. They look they got the Kodak black hair now. They got [ __ ] lineup. I don't know. But do you think that they're actually smart like underneath it all? Because like But think about what they've done. Like they've probably made a lot of money. seen a lot of they've seen a lot of success, you know, the Fashion Nova sponsorships on Instagram. I tried to calculate how much money they made and I went through all of their income and I tried to calculate I guessed that they were making about they they were on track to make about $1.5 million total between all of those between the two of them. So like you know 750 each if that continued throughout the year, right? Maybe. I mean, yeah. What are they going to do with their fame from here? You know, it's kind of hard. Only fans. They were really cool with me, too. Heck, don't give them ideas. They unfollowed me when I uh Well, I didn't even do it. Somebody on my news team posted the video of them getting booed at the club and they were extremely upset about that. I saw that video. I didn't have anything to do with this. This happens to me all the time where people are furious at me for something that one of the people who works for me posts, but I mean, it happened. I don't know what's so bad about it having attention called to it. Yeah. Yeah. Do you ever worry about like burning bridges? Like let's just say they hear you say, "Oh, they're dumb or this and that." Does that ever worry you that like, "All right, now you've kind of lost not lost that connection, but like you're not keeping the door open in the future." I guess with some people I try to be a little bit more delicate, but I mean, am I really going to sit here and lie to you and be like more optimistic than I really am? I mean, the [ __ ] people know. They know it's a crazy social media world. They know these guys are not famous for their music. If they do find some other way for them to be enduring personalities and parts of the culture, you know, good for them. Like I'm I'm not like hating on them at all, but I also wouldn't really say that they're like evil masterminds or anything like that. I would say that they're just kids who kind of just became famous from just being really [ __ ] simple. Really? Is there is there anyone you've had on your podcast where you were like so nervous to meet them or someone that you were a huge fan of and it was a big deal to you? Master P. That's just one that comes to mind because like I had to [ __ ] pull some some tricks to make it happen. Like there was a store right next to ours who was doing a drop of some like famous Masterp album art. They were doing t-shirts with his album covers or whatever. And I I get in with the guy from the store and I tell him, I'm like, "Can you make it part of the deal with you doing this event for him that he'll also stop by and do this interview with me?" And somehow this actually happened. And you know, Master P is a massive human who is well, I thought he was extremely rich at the time. There seems to be a debate about that online now if he actually is rich or not. I don't really know where that stands, but um you know, he had all these these guys were on all black pull up before he got there scoping the place out looking around like real deal presidential security that I was very impressed by. And then he just comes in and his demeanor is just so just grizzled like he's just seen everything and done it all. And yeah, I was I was a little nervous for that. Or even like somebody like Joe Budden is like just such a huge podcasting hero of mine and then he just comes in. But I mean that's part of the challenge. I try to like I don't like meditate as much as I should, but I try to just be in this extremely calm state when it comes to doing the interview. I try to just like the thing I'm thinking about is like breathe deep, relax, just be as comfortable as possible because any energy that you're wasting on being nervous is useless. Doesn't do anything for you. It's just energy wasted. But I mean, sometimes I'll have podcasts where I realize partway through my hands are clammy, I'm [ __ ] sweating under the armpit, etc. And I just try to try to keep it cool and you know, but that happens so infrequently, right? I used to have that feeling about everybody at first. I was nervous as [ __ ] to interview anybody and that just has slowly kind of dissipated through doing a few thousand of these. You know who I was really nervous uh was Andrew Hails. Remember that we did the chatting with because I had watched him since like 2012. He's laugh on YouTube. He did a lot of prank stuff. Oh, okay. Yeah. Yeah. So, someone like you had seen growing up years and like that kind of shaped like that really helped get me into YouTube. So, like to meet that person who was like who I was like, "Wow, it's it's him." Like that was scary for me. But, okay, this is also part of it is that I could never be nerv I never be that nervous to interview you because you're a YouTuber. You talk on camera. I would probably never be nervous to interview a podcaster, a comedian, a whatever because I mean that's just what they do. like your kind of job is to think of [ __ ] to talk about. Sometimes I'll have a rapper who's really young and really not that conversational, but their music is really really popping at that time and people want to see me interview them and sometimes you get into that environment and they start one word answering you and then it becomes like, you know, how do you coax something out of them? How do you get them to open up to you a little bit? And uh sometimes I'll be kind of nervous in those ones because you have to start filling the the timeline with you talking more to make up for the fact that they're giving you these short ass answers and like how do you break them out of that box? But you know I I feel like usually when that happens the audience blames it on them not me. So sure at least if I put my best foot forward that that can be good. Do you think it's just they're nervous or that they just don't want to be there or that's just naturally them of just like Yep. Yeah. I think they're just a lot of times when they're young, they're just they don't have great conversational skills. And then even beyond that, a lot of times, so many times I've had people come on the podcast and they think that they're just going to smoke a shitload of weed before the podcast and during the podcast. And like there's this thing where if I'm sitting at home alone smoking weed, watching TV, I don't notice the change in myself because I'm not really doing anything. I'm just sitting here. But if you're sitting on camera with the bright lights on you and you're just high as [ __ ] a lot of times because people are lying to themselves because there are rappers who just literally smoke blunts all day and it doesn't really impact them that much. Honestly, I could have been smoking weed all day right now and you guys probably wouldn't really know. But some dudes do this and they don't realize how bad on camera it makes them to be high. Not to mention, oh my god, the lean. Oh, the lean or the pills. if somebody's doing that. Like I remember one time I interviewed this rapper Sosa Geek from Brooklyn and he uh I had watched another interview with him where he was clearly on some kind of upper and it was great. It was he was just talking nonstop and then I interviewed him and he walks in drinking lean and it's a downer and it was you know not great. It was certainly not his best interview you know just slows you down to a crawl that [ __ ] you know. What was the weirdest thing that you've seen? Or have you ever been in a position where you're like, I gotta cut this. I can't I can't post it. Yeah. I mean, yeah, definitely. There's been a lot of stuff. I mean, we used to do the pods live. Yeah. And I remember uh Boonk aka John Gabbana. He Oh my gosh. Boom. Boom. Gang. Whole lot of Oh, I say we're live. Oh my gosh. I forgot about him. What happened to that? He pulls up and he he could barely get a sentence out. And like I'm just like, "Bro, I'm not doing an interview with you like this. You're [ __ ] up, bro. Like you need to you need to go get some sleep or something. Like this is not it's not okay." And he just like kind of forced himself into the chair and was just babbling and it was terrible. And then as soon as he gets up, he just boom, he [ __ ] passes out and smacks his head no on the wall right there. And that was one of the most viral things that we ever had happen because I remember the next the next week I was in Hawaii and like the waiters at the restaurants like a couple of them said something about it to me and I was just like well if this [ __ ] has traveled to the the workingclass waiters of Hawaii that means that apparently it's pretty big. Wow. Are you ever excited when someone walks in and you just know it's going to be a catastrophe? Because like that's where the real viral moments can hit. Yeah. Gosh. Boom. I would rather have a great conversation and go viral that way than for them to be [ __ ] up. You know, especially for me now where if it's really bad, I might just not put it out or Yeah. You know, like the ones where they just embarrass himself. Like the Boonk one was the one where it was so extreme and it might not have been that viral, but then he hit his head on the wall and then it was viral. What happened to him? Because I remember I used to watch his Instagram videos and he found Jesus and he's a boxer now. Are you serious? I watched him beat the [ __ ] out of Supreme Patty in a boxing Beat Supreme Patty. Supreme Patty. Oh my god. That's a name I haven't heard of. Wild. Wow. I did a lot of fighting as a young guy. Did you really? So much. Like we just fight all the time. Since I was like elementary school all the way up through my like early 20s, I would get in bar fights all the time. Do you ever get into like an actual like damaging fight? Yeah. Bad. What was that? What was that like? I mean, I just remember it was one night where I got in a fight with some guys in a bar in um in Austin, Texas with a bunch of my friends and this guy just like started something with me and I remember I just wound up and just punched him in the face and I remember I felt my hand really like enter his mouth and like all his teeth got knocked out and then I ran up out of there and I realized one of my friends didn't make it out with me and I'm with my girlfriend at the time too and all him and all his friends run back out and beat the dog [ __ ] out of me and uh like really jumped me bad. And I can hear my friends attacking them while they're jumping me. And I remember just being curled up in a ball just like waiting to get knocked out and it never happened. And I was when I And also I could tell that the dude who I knocked his teeth out was one of the guys beating the [ __ ] out of me because he had my sweater was just soaked in blood that was clearly like pouring out of his mouth. And then the girl cuz I went to New York the next day. I had a flight to catch and I remember the girl just telling me that she saw him a couple days later with jawwires shut and uh yeah that was near the end. What was the fight over? I could never imagine getting getting like that angry. Nothing like like he said something to me in the bar like he he overheard me. He was drunk and he overheard me saying something about I was talking about a friend of mine who owned a bar and I was just saying I'm like yeah my my buddy owns this bar and yeah and the guy walked by me and he goes nice name drop or something like that. So that was enough at that time in my life to chase him down and attack him. Oh my god. Wait. So So he said nice name drop and then you went up to him after that and just Yeah. Just like sped over there like 10 seconds later I'm like in this heated confrontation with him. Yeah. Oh, so you caught you confronted him first and then when he he put his hand on my shoulder and that was when I was just like, "Okay." And I remember I had a beer mug in my other hand like sort of like this and I remember that after I punched him in the teeth I just looked at his friend and just went boom and just broke it on his head and I had all these holes in my hand from the from the the mug. I don't know what I was thinking. Did you get in trouble for never been arrested as an adult? Well, one time and I got I got away with it easily. Okay. What? I got a lot of questions now. What'd you get arrested for as an adult? I was on a BMX road trip and uh there were two girls who lived in Manhattan that agreed to let me and like eight dudes stay at their house. They had a really nice apartment uh middle of Midtown Manhattan, great area, super nice area. And uh one of my little homies who's like 19 or something, he's kicking it with one of these girls and they're getting drunk together. And apparently like at some point they think it's funny. They start throwing Corona bottles up the window. We're like 30 floors up. And I'm They had a two-story apartment, which is very rare in Manhattan. That basically says a lot about how rich these kids or these girls parents were. And um and it was like their first week of college. Like they hadn't even started classes yet. And I'm downstairs with her friend [ __ ] making out with her or something. And I start seeing lights flash outside. So I I I look down and I see like a couple of cops down there. I think, you know, whatever. I start seeing more lights. I go and look again. There's way more cops. One of those beer bottles hit a cab. Oh no. And so the cops come, the cops start pointing the lights. They figure out which apartment it is. They storm up in there. The girls the girls uh roommate lets the cops in. Um all my guys are asking me, "What do we do?" And I tried to do the right thing. I said, "Don't snitch on the girls cuz if you snitch on them, then we're not going to be able to stay here. And if you don't snitch on them, there's no way they're arresting 12 people in this apartment, right?" which seemed like a safe assumption was not accurate because they arrested all of us. Yeah. We did like 24 hours in the local jail. What do you get arrested for? I mean, why would they do that? Because they could vandalism or something. They couldn't prove it to you. They couldn't prove anything. And that's what I was telling him. I'm like, how are they ever going to prove who threw the bottle, right? You know, they're not going to be able to. It was more just to But they were mad. So, they they arrested us anyway and made us sit around for 24 hours. And then I remember one of my friends hired like a $10,000 lawyer to represent them. But all of us, like everybody else, we just use public defender because it was so clear to me that we're gonna be able to beat this. Like nothing. That's the only time I ever got arrested as an adult. Yeah. Wow. And I remember there was a clip that went super viral of you doing your podcast and someone showed up with a weapon. Yep. Can you walk us through what that was like for you? So that thing we do where we play people's music. Yeah. Um we were doing that one night, you know, just hanging out. Everybody's smoking, chilling. There's probably like five or six dudes there in the back of the bike shop. And we ordered some Postmates. The Postmates comes. My guy goes outside and he grabs it. And as he's opening the door, this dude sneaks in who was kind of hiding in the in the corner back there and he runs towards me with this gun and starts pointing my head and like you see in the clip that I'm kind of like covering up and I I go he like I made this like weird noise like I don't know this like nervous reaction or what but the thing you can't see on camera that was kind of trippy is that my guy is got his gun out pointed at the dude's head. So, by the time I see this dude running at me, I'm also thinking like, "Oh my god, this dude's about to get murdered right in front of me right now." And somehow the guy did not pull the trigger, which is his own personal situation, but then I don't know, we beat the [ __ ] out of the guy and then he he the gun ended up being fake. We called the cops. The cops like didn't even want to come. They like didn't I'm like, "What am I supposed to do? I'm supposed to drag this unconscious person into the alley and leave him there?" And the cops were almost saying yes. And I'm like, "No, you need to come here. There's a weapon. There's a It ended up being fake, but whatever. And uh I actually ended up going to court about it, but then I got dismissed before I even was able to say anything. Why did the cops not want to come? I guess just because Melrose is a [ __ ] free-for-all. And keep in mind, this is way like crime is so much worse in Hollywood and particularly on Melrose. And they just didn't seem to think that it sounded like something that they should care about. And then even when they came, they clearly didn't know anything about me or what was going on in this operation here, which is fine, but to me, if you're a cop in this area where there's already like a bunch of incidents that had happened at the store, it was like this just proves to me that you guys are really inept and really clueless that you don't know anything about what's going on here. But I don't know what happened to the dude or anything. Why Why did he break in? Was it to rob you guys or was he angry or just mentally? I think he was [ __ ] up on drugs. He had DM'd me like a couple dozen times and I'd never even seen it or opened it. So, I guess he wanted some attention. I don't know. What did that feel like to have a gun pointed at you? At least that you thought was real. I mean, it's like you spent a lot of your time thinking like, oh, like I'm not famous like that, you know? Like, I don't need security. Like, I don't need to have people around me with guns and [ __ ] like that. Like, but then that was just kind of this wakeup call of like, oh, maybe it is real. like maybe I actually am like notable enough that I need to move around a certain way at least when I'm in this environment. When I think about that now, I mean the fact that the fact that we were that easily run up on aable is just insane. Like what like I just take my security so much more serious. I say that I'm out in Vegas right now with no security and nobody with me and I'm just cuz I was like thinking about I'm like am I really going to have security out here and I'm going to be sitting at the poker table for like eight hours a day and what is the security going to do? I don't know. But in LA, like at our office now, we have guys like take care of us and everything. I mean, it would make sense at an office where people could figure out where you are and show up there. But would you do you do you have security when you go around LA? I wouldn't say I have security, but I'm usually with a a large gentleman who's looking after me. So, have you ever had an incident or No, I mean, there was that. Yeah. Um Oh, yeah. One time I was uh sitting in a a nail salon next to my store and this is like 2017. I didn't know, it wasn't clear to me how big I was yet or whatever. And uh this is just something I would never do now. And I just went in this nail salon and I was getting a manicure and then uh some guys ran up in there and one of them just punches me in the face from the side and I like I think he hit me one more time as I went down and I just like look up and I see them running away and I'm just like what the you know I couldn't believe it and then I ended up figuring out like a year later that this rapper who I had talked a pretty bad about had sent these guys to pay me a visit. So yeah, that that was another important learning moment of nobody's going to catch me lacking ever again. Wow. Yeah. Parts of LA have really degraded and gone downhill. I mean, I know that Melrose area I've seen because I I grew up in Los Angeles and I've just seen the decay over the last well, especially the last like three years. It's gotten really bad. Do you know if they've cleaned it up now or they're making an effort to help with that situation? It just seems like it's just crime has been getting worse and I've been hearing more and more and more reports now. It's it's become a a common in Beverly Hills and Hollywood, believe it or not. Um, what people will do is they'll stock really nice cars and then the strip club because you have cash on you, stuff like that. But even just like someone's leaving from work, they park their car in a lot or they go out to dinner and then what what will happen is that there'll be a car that'll follow them back home. And usually a lot of the these wealthier houses will have gates or whatever or the garage door. The garage girl open up and they just run in behind where they see them open the door and as soon as they open the door they run up. But you know the crazy part too is that everybody has the cameras out in front of their house and stuff now. So there's always like a a video element of it because I when I think about it though like like it's just so normal for us now that we're always sharing videos of crimes that are taking places at people's houses or stores or whatever in LA. And uh part of me wonders like if it's just well I I know that the crime rate is up in general, but part of me wonders if there's just more video evidence because nobody would really care if there wasn't, you know, but the I don't know. I don't think so. I've seen because these were all the areas that I worked for like 12 years and now I'm seeing it's just non-stop of like people getting their watches ripped off of them. if they're just like sitting down, someone will come up and just, you know, point a knife and just like take off the watch. There's another guy a video on Beverly uh Beverly Drive in Beverly Hills. The guy's in his Ferrari and someone comes up, yanks him out of the car at a red light and takes his watch. Yeah. I mean, it's cra I've never seen it that bad before. There's a girl I know who uh is a rapper. She wears a bunch of jewelry and she was with security the other day and dudes ran up on her and took all her jewelry and stuff and um there was some debate about maybe the security was in on it or something like that. But I mean yeah that like sometimes I have people who are like why don't you wear diamonds? Why don't you have like a big chain? I'm like yeah I don't want to bring that kind of energy around me at all. That feels like such a liability like to just be walking around with that much money on you. Like I just don't find that attractive in general. Yeah. Have you ever wanted to leave California? I don't think I could because I just kind of need to be where the people are at. So, it's been interesting seeing like Miami and Austin become so much more relevant or even Vegas, I guess, to an extent. Memphis. Memphis. Yeah. I I don't really like to travel to do my podcast because I feel like I'm kind of I like to like let people come to me. I kind I don't know. There's never like one piece of content that I want so bad that I'm willing to go travel for a few days to get it done usually. Um, but yeah, leaving I don't know. I don't think I could do it. And plus like my girls like her family is like such a big deal with her. Uh, cuz she's Armenian. It's like, oh yeah, they're just they're so tied in. And for her to leave, I mean, it would be like such a betrayal of everything that they believe in. I don't think I could leave. Yeah. But spending 5 million bucks for a new set, that's a that's a lot of money. Porn money. That's a lot. Let's let's talk about let's talk about your different business structures and verticals that you have going on because I know also you guys do Only Fans. Yeah. Can you talk about like percentage-wise where the money comes from from your different revenue streams? Well, the nice thing is that with no jumper, we bring in a a pretty significant amount of money, but also, you know, I got all these editors, I got filmers, I got all these different hosts who make uh content on the platform and everything. So, the money gets divided up decently. You know, we still make pretty good money. But then, uh, with Plug Talk, which is my Only Fans podcast, we have one employee. Realistically, we probably don't even need one employee. We could do it all ourselves if we wanted. I'm trying to hire more people just because it's growing pretty rapidly. But uh yeah, at one point um maybe uh I'm thinking 2019 or like right before the pandemic um there's this guy Vitali YouTuber of course and he had a site called Vitali Uncensored. Yep. And the the team behind that they were reaching out to me because they wanted me to do my own version of it and uh his thing was kind of like pranks but then there would be some boobs exposed at a certain point or something like that. I never seen it. It sound I mean no offense tell I heard he was making 500,000 a month from that site. I would be very skeptical of that. Exactly. That's what he said on that's what he said on impulsive. Yeah, I would be very skeptical of that having talked to the people involved and everything like that. But who knows? Maybe he had a $500,000 month. I don't know. I'm telling you that that's not out of the question for us at all. That's kind of regular for us at this point. But um they they wanted us to do something that was, you know, a podcast where the girls took their boobs out at some point. Me and my girl just kept talking about it and I was like, A, I don't think we need this company and B, I think we need to [ __ ] the girls after we interview them because otherwise it's just fake. Like otherwise, somebody else is going to do that. And it's like, why wouldn't we just take it to the logical extreme? You know, we know all these porn star girls. We know that they would do this kind of content. Who else is poised? Like I do interviews. You're a famous porn star. like my girl only works with me but you know or and other girls but you know I was just like we could just do this and we uh we had a lot of delays because she got pregnant as we were kind of gearing up to do this but yeah we drop an episode a week and for me I I think of it as like right now it's just this weekly podcast that you get to see the full version on only fans but I have so many ideas for just like holes in the adult marketplace that I think we could fill in terms of additional content and I just really am excited to kind of turn it into this like vibrant porn porn media company because I feel like porn is so much more mainstream now and there's so much growth to be had in it but a lot of people in the industry are maybe not that forward thinking you know because they just I know so many people who just just rake in money just making content that realistically doesn't require any sort of thought or anything like that you know people just pay for porn um pretty consistently and uh yeah that's that's kind of become a thing and we do a lot of variety now too where sometimes The other day we interviewed a couple together that does porn together and then they had sex with each other after and that was a really interesting interview to find out the dynamic of their relationship. And you know sometimes we'll do uh interviews with girls where uh we'll have a guy come in and like we had we interviewed a girl the other day who lost her uh peach emoji virginity on the podcast with a guy afterwards which was pretty cool. And um imagine doing this Jack like Jack I got this new idea for the podcast. A lot of people can't even fathom it. And to me it is so second nature. It's so easy like in comparison to a day where I'm just talking on camera. Those days feel incredibly easy. Like I'm just so super laidback and relaxed the whole time cuz it's so it's like from a from a monetary perspective it's genius. Like I'm sure that you guys are raking it in. So I'm confused. So, you're interviewing somebody at the table and then like halfway through they decide to Well, it's kind of or or they talk it through or we do the interview cuz it's like a mic situation where we're wearing the clip-on mics for the interview and then at a certain because we don't want to have to have like a desk with mics because then you can't see the girl or whatever and then at a certain point we just sort of break for a couple minutes so that we could switch to the boom mic and then we get into it. Yeah. Although I would really like to make it smooth enough that we could just transition right from the conversation into the sex, but the mic situation like I'm just I'm not going to use a boom mic for the podcast. It's going to sound like [ __ ] and I refuse like Yeah. And then we can't wear lapel mics or sex. You're going to sound so stupid, but like uh when when they're doing their their show, you know, do you ask them questions? Do you continue the interview or No. No. Yeah. Although sometimes it is more talkative than you'd think. Like sometimes there is a a decent amount of conversation flowing afterwards. Yeah. How much does that make? Many many many hundreds of thousands a month, I guess, is simple way to say it. And my girl obviously is 50/50 with me on it, but we both are very happy with it. Yeah. And we manage girls under that umbrella. You know, I'm sure you drive a lot of traffic too from No Jumper to the Only Fans. Yeah. But also, it's kind of its own entity. Like, if you if you subscribe to No Jumper on YouTube, you would never know unless you just heard me mention it in a random podcast. We have one clip per week. Like, we'll take like a 10-minute clip and on the weekend, we'll drop it from the plug talk thing just to give it some extra exposure. But yeah, it's not really I like it because over the years we've always just had porn stars on and then the fans like who who just want to see rap interviews are complaining and acting like we're sort of like, you know, invalidating the whole purpose of the channel by interviewing porn stars as well. And for me, it was kind of nice to be able to say, "Okay, let's segment this up." We still have some porn stars on uh No Jumper from time to time, but usually only like really big names. Wow. So, how many people do you have employed? Like what's the how's the business structured? Geez, I don't know. Maybe like 10 in-house and then we have a bunch of freelance people and a bunch of people that we kind of pay to do stuff. I don't know. It would be hard to say. Could be like 15. Okay. Can we talk numbers at all in terms of like in are you comfortable sharing any of that? Sure. I don't care. What is what does the whole brand make in in a month or in a year? I mean, no jumper might bring in a million a month. Wow. And then plug talk. Crap. Not quite as much, but in the ballpark arena of that. Wow. Where's it? How we do that? Yeah. You got to consult us on the Is it sponsorship revenue? Not really. That That's how we would get to 2 million a month is if we had a [ __ ] bar stool sports type ad sales team really blanketing our [ __ ] in ads. No, I mean a big part of it's Patreon, you know. We have a Patreon that does six figures a month. We Facebook has been insane. We're making a couple hundred grand a month on Facebook. YouTube does good. Our clips channel all of a sudden that's just posting the podcast on Facebook. A full podcast. We have a team that'll take the interviews and cut them into these like four-minute clips and they're super good at making it pop off. Like we It feels like everything they post on Facebook will do a million views. So that team should use their services for other podcasts. They do. I could You want to get hooked up? So I Yeah, I tried I tried doing that for my videos and it did horribly. And I realized that Facebook's audience is so vast that my segment for like young 20s, 30omes for personal finance is not there on Facebook. They're not there on Facebook. They're on Instagram, YouTube. I bet there's a strategy that could get your [ __ ] in front of them. I think Facebook wants you to pay money to reach your audience or to reach a I don't know. I know a lot of people doing really good business on there and it's totally lost on me how they do it because I always posted stuff on Facebook and would do okay. I mean my my goal cuz we have a bunch of different Facebook pages in the works, my personal uh branded Facebook page like we're converting from a personal account to like a page or however that works. We're doing a Plug Talk account etc. Um trying to do see how we can do with the BMX side of things on there. But I mean, my guy who I do the Facebook thing with me, he told me he's like, "I think you can make a million a month from just Facebook." Gosh, we got to do that, Jack. Yeah, I'm actually very down to talk about that. What do you offer on Patreon? So, we do we do one episode per week where we have a different uh only fans girl or whatever. And it's not plugged because there's no sex, but they get naked or they do crazy stuff, whatever. So, it's kind of like one uncensored episode per month. And then um we we release the audio from some of the podcasts early or like um no the actual interviews on there early sometimes, but the majority of it is just the fact that we have naked girls on there, which I know you're thinking. It sounds very redundant with plug talk except that they're not having sex, but it turns out they don't care. I guess the audio version, you know, I never had put really an emphasis on the on the audio version, but there's this company, Megaphone, that we signed with, that's a Spotify company or whatever, and they insert ads into your podcast, so it's not like the ones you're reading. Like you can you can add the ad breaks or whatever, and that that's been really big for us. It's just a combination of a bunch of things. But the Facebook thing was really what put us over the top because it's almost like more money than we make on YouTube where I've been grinding away day in day out for like six, seven, eight years. Wow. Facebook and Snapchat. Snapchat's pretty good to us. Um we can try that. Our Tik Tok's been doing really well. Yeah, the ice coffee hour does really well on short form. Graham's main channel stuff doesn't surprisingly it doesn't do quite as well, but the Tik Tok stuff it's like you clip it up and whoever guest you have on their audience also like the Tik Tok al the Tik Tok algorithm will just like find them immediately. So those do extremely well. Yeah. Yeah. And we've spent a good amount of money getting our Tik Tok up to where it's at now. I think we have like 1.6 million or whatever, but we have not monetized it in any real way, shape, or form. Yeah. It's not good for monetization. It's just brand awareness. Yeah. Yeah. What do you do with all the money? Nothing. save it, invest it. Where do you invest it? Uh, real estate, stocks, crypto. I'm not I don't personally spend a ton of time on thinking about it. I just have a team or a business manager who helps me do the right stuff with it. I'm very confident in him. So, yeah. What sort of real estate do you own? Uh, the house I live in now, it's like a couple million on that. Uh, and then we bought this big warehouse and I'm just planning on probably doing more of that. Just I just want to own more stocks, more crypto, more real estate in general, you know. Talk crypto. When you start buying crypto, not I don't have like a a cool crypto story. I just have like a couple hundred grand in it. It's just been sort of rocking there. Not gaining or losing much value the whole time I've had it in there. All right. Is it What is it? Bitcoin, Ethereum, I get both. Yeah. Got it. Yeah. I kind of missed out on it, man. I I I look at all the rappers who were able to pull off these crazy crypto promotion things. Oh gosh. And on one hand, I'm like, geez, I'm so glad that I like kept my integrity intact and didn't do those. But then at the same time, I know a lot of people who did it and really didn't experience that much backlash because it was early enough. And you know, Coffeezilla can only target so many people. You know, you have not to say you'll end up with Coffeezilla. Yeah. Like my girl, my girl turned down like half a million for an NFT thing uh 6 months ago or however many months ago and I remember telling her I'm like it's not worth it. They're going to make videos about you. You don't want to be a [ __ ] advertisement for this [ __ ] And she, you know, she okay I'll trust you. And the exact deal that she did is the thing that Lana or that she didn't do is the thing that Lana Rhodess did. Oh yeah. That she's getting because they're they're friends. And like seeing Lana Rhodess get turned into this [ __ ] billboard of like what a NFT scam is has been pretty crazy. But I mean like Soulja Boy was selling NFTs of all of his old tweets in the beginning and people were buying them and stuff. Like Soulja Boy probably made so many millions of dollars doing these stupid things that nobody even remembers because it's easier to go after Jake Paul or Logan Paul or Steve will do it or whoever, you know, like Coffeezilla or whoever is going to target the the big obvious superstar dudes, you know, even if my girl had done that. Lana Rose is like a lot more famous than my girl, I guess. So, realistically, she might have still just been the one to take the [ __ ] for it. Correct. But who knows? Steve will do it. Someone I would love to meet, too. Have you met him? Good guy. We did video we interview like before they were big. I remember them uh they their idea was to dress up as Soundcloud rappers and come to an event at my store and basically troll the fans and just say crazy stuff to them and get them to fall for it. But this was like one of the the times where they realized that even if they're wearing disguises that they were too famous and they weren't going to be able to pull this off anymore. So, uh that was kind of crazy to see them have that realization. Yeah. Yeah. I have so much respect for Neelk and everything they have done. It's incredible. I love listening to the interviews with um with Kyle just any podcast. He did he did one with a Canadian channel and they were they were really small. They had like I watch yeah 10,000 subscribers but they were from their hometown and like we just want to support and it was one of the coolest interviews I've listened to just to get into the mind of Kyle like how he sees everything as a business and beyond all the partying and the drinking like he's so smart and strategic with everything he does. I really respect that. And they really doubled down on like just creating a brand and not worrying about that short-term YouTube money. You know, their videos are geared to be as entertaining as possible. It's they're like Mr. Beast in that way, too, where like I'm just going to make the best stuff. I'm going to build the coolest brand and I'll I'll do that. Whereas like so many of the earlier generation of YouTubers were just I'm going to make a video per day because I'm making $10,000 a video and I'm going to grind this [ __ ] until I have a couple million and then I'm probably going to stop because I'm, you know, it's so taxing doing this day after day. And to see Neelk have such a bigger vision has been pretty crazy. And I remember on that interview, I think I wanted to go an hour and I think we only went like 40 minutes or something like that. They they didn't strike me at that time as being people who were gonna do a really great podcast, but Kyle, he kills it. He's been doing great. Yeah, I agree. It's It's been cool to see their evolution, too, because I remember them going just from quick pranks to then the storyline behind the pranks and they were I believe they were one of the first people to like here's leading up to the prank and we're going to be going to this party and sleeping on someone's couch and okay, now we're going to do the prank and here's it afterwards and we're going to run away and we're going to talk and they created like this whole 20inut story line. around a two-minute prank. And then briefly they tried doing like scripted content. And it was interesting to see how how quick they pivoted because everyone in the comments like this ain't it. Sorry. I can see you're trying. Like I just hate this content. Go back to this. But you could tell they're listening in every single video and they're like, "All right, they didn't like this. Let's tweak it a little bit." Definitely. And they developed that so well. And they were just smart about aligning themselves with people who could do things that were too big for them to take on themselves. was like with the happy dad thing. The fact that they just went and linked up with a really serious team who could get something like that done and that's I'm just amazed by that. It's really impressive. I'm curious if they got offers for buyouts on that. I I I like 100% someone should have made an offer or or I bet they did and they probably turned it down to buy that. Yeah, cuz I mean the next couple years of growth Yeah. they got that for sure. I feel like at some point maybe it gets so big that they aren't able to really like run it themselves. But it feels like the people they partnered with are experienced enough that you know if they do sell it's going to be to [ __ ] Budweiser some huge company you know. Do you have any other advice for us is uh trying to continue to grow the podcast. We've we've uh like what difficulties have we had Jack? I would say our big one is um making sure that we have exciting guests on that we ask the right questions. We we try to play to the strengths of the algorithm. sometimes. And uh but our thing is like how do we keep improving and oneupping and yeah, I mean one of the things that I think about a lot and I was thinking about this when I was listening to you talk about what your days are like of like really being focused in on your video for the day and listening to you talk about how much time you put into thinking of the titles and the thumbnails and stuff. I love that. But at a certain point, it started to really click with me that like I can only do so much on camera and I I just needed to build a team and then I needed to start like embracing some of the people I was meeting to make content for me, you know, and I feel like I could I don't know if that's necessarily a logical process for you. But I think that like getting people under your umbrella and even with plug talk like I have this big idea that we're working on right now where we're going to have a separate podcast that people can pay extra for where we have these two girls that we manage and they're going to interview male porn stars and then [ __ ] them on camera afterwards. And I mean I'm just like this is amazing because if I can make this happen then that could be content that we're making on a day where I'm off doing no jumper content and I'm not even there. And I mean that's kind of how I see it now is like a lot of times I just in my schedule I'll be like Wednesday I'm not doing anything. I'm working with my team and I'm reviewing people who have sent in their information that want to do stuff on camera because if I can find even one person that's good on camera they might make me you know a 100 hours worth of content this year and uh that's just really valuable and you know if I if I really focus on just doing as much as possible. I think I have have seen the limits of that for myself because I've I've had days where I did five podcasts where I was on camera for like 10 hours straight and I've had days I've had weeks where I did you know 10 12 podcasts in a week and that's not the only and some of them are plug talk episodes where I'm also having sex and I've like I've really burnt myself out as much as I possibly could to the point where uh you know I've I've taking a one week off vacation was like the hardest thing I could have possibly done at that time and I don't really feel that way anymore. I feel very much more like content with being a little bit more moderate with my behavior. And I think having a kid really helped me a lot with that because it's just something that I needed to slow down and I needed to be able to like enjoy the the simple things in life a little bit more. And my kid has kind of forced me to do that because I just realized within the first couple months of like if I keep working every weekend, I'm just never really going to see my kid grow up. And so I've kind of found like a better pace at this How do you balance the two? I pretty much just work 10 hours a day or 12 hours a day Monday through Friday and try to get that time in in the morning and then Saturday and Sunday I usually just have cleared and sometimes I'll have to go do something during that time. But I mean it's just really forced me to like look at what I'm doing with my time and just make these decisions of I have so many friends that still go to the club and they swear up and down that the club is just such a valuable networking experience that you just have to do it if you want to stay relevant in this game. And I'm just like, I can't justify staying out till 3:00 in the morning doing anything, never mind uh just hanging out, you know? It's not fun to me. Like, I want to be advancing in my life, etc. And so, yeah, I've just kind of like found how to cut as much stuff out of my life as possible to be able to focus on things that seem like they matter. Um, yeah. And I mean, but like, you know, certain things of are the casualties of that. Like on my personal YouTube channel, I've barely posted for the last year or two. And that's one thing I really want to do is just find somebody who can help me script videos and like really help me just make that more consistent so that I can be voicing the videos and maybe not necessarily being the one writing them because I love writing. I love to sit and Yeah. What are the videos you do? I did a bunch of them where, you know, I was like reacting to people's only fans for some reason. Well, that that was like the entry clickbait, but it's really just like kind of like a venue for me to talk about whatever. And I remember I did like a half hour video about this porn star Brian Pumper who just had like the most ridiculous life story ever and I felt like it wasn't properly documented online. So I just I might have spent a month researching this guy just so that I can I could just write this ridiculous video about him and ended up getting like a million views. And I was very happy that I could have that many people paying attention to a male porn star's life story. Had to slip Brian Pumper in there. My fans are going to be like he mentioned him. He had to do it. Brian Pumper. What a name. Not his real name. Yeah. Yeah. Yeah. I figured. Wow. So, you're honest and you you've watched the main my main channel. I mean, your honest advice is to find someone to script those videos that I'm doing because it's so intricate. I mean, if you watch it, you see that I wouldn't say that like you should do that because obviously your channel is just your baby and it just so clearly it's coming from your mind. But I do think that the most important thing that I've had to figure out and I've been kind of slow to figure it out is that you just got to figure out how to delegate responsibility and you got to find people who can do the do certain things for you that you wouldn't that you're doing yourself. You just have to be able to clear up more and more time. I was just recently doing a lot of research into hiring an executive assistant. I I saw somebody on some podcast recommend that and I started really researching that and and I just feel like that would be the key to me making me way more productive. Like I still write all of our titles and review the timestamps and come up with the clips and everything like that. I feel like that's something where if I hired somebody who could do all that stuff for me on every episode that that would be uh really helpful in terms of just clearing up more time that I could be on camera more doing more stuff that I'm kind of uniquely available to do. Yeah, it's interesting. For me, it's uh it's emails that take up my time. But some of those emails, it's like, well, I gotta respond to those emails just because it's why just because like someone else would be asking me, what do I say to this? And I would just dictate the message anyway. But if you have an assistant that you really trust to be able to like answer a lot of your emails for you and forward them to the right places and really like I feel like that's something that if I were to clear that up in my life then I would be able to put a lot more time into creative things. But I mean I'm really excited to get a store again because I have this vision like we always made content out of the store. And like when I think about a store I don't think of it as like you know we sell stuff and we can make money selling stuff but that's never going to be the real backbone of it. You know, I want to make content out of there and I really want to get a store and do a live stream out the back of the store and then be able to interact with the customers in the front of the store, like having a camera out where I can talk to them and create content off of like we never really made that much content with all these strange people that were coming to the store aside from maybe getting a clip here or there. And I just feel like there's I don't know just the content machine I feel like could be operating a little bit more effectively. And yeah, we were going to get this one store and then just the landlord was such a nightmare to deal with that. I think we just pulled back and just said, "Hey, we're going to find something else cuz it's just not going to work long term." Where do you want to be 10 years from now? Where do you see yourself? I really don't know. It's just it would be nice to think that I would have enough money that I wouldn't really have to be that concerned with hustling, but then like the thing that is the most profitable for me to do most days is also pretty much my favorite thing to do. Like days where I go in and I do three interviews in a day are, you know, I feel so incredibly content. And I feel like when I look at how I went in this direction, it was really because I wanted to do something that I could do over and over and over and never get sick of. And I have a lot of friends who run brands where maybe they have a logo and the the basis of their entire life is putting that logo on different things and coming up with different logos and different products and coming up with cool uh you know ways to market it and promote it and stuff like that. And I really really respect that. But I don't know that that would have kept me entertained in the long run. Like I just need to be talking to somebody new every day. And uh or not every day, but just all the time. The more people that I can get to know on camera. And I feel like it makes me a better person. Like I feel like I I'm sitting there in the chair reminding myself to breathe deep and not think about myself for a couple hours and just really focus in on like how can I humanize this person or what what's the what's the best thing that I could pull out of this person right now and you know just trying to get as intense and and personal with them as possible is really just like I don't know sometimes I wonder if there's anything that's going to really give me that sense of fulfillment. Yeah. You mentioned a dollar amount maybe that's like if I had this, you know, I wouldn't. Could you throw out a dollar amount that that kind of you had in your mind or like like a goal or like if I hit X amounts? Well, there's a a lyric from the great little baby where he says, "I ain't got 100 mil yet. I can't chill yet." And I felt that. So 100 mil. Well, I just thought, you know, at 100 mil, maybe I could chill. But definitely I can't chill before that. It's a good goal. I like that. Wow. Well, that's a number I couldn't imagine what the [ __ ] I would do with it. So, at least that's, you know, it would be a new world of problems, perhaps. But you said you don't spend your money on much. Like, do you not have expensive taste or anything? Nothing. No. Cars. What do you drive? At least an i8 or something. Some BMW. I don't I don't even know anything. Well, the i8's with the doors that go up. Yeah, but no, the doors don't go up. Oh, then M I I don't know. Cuz my girl's dad got mad at me because he said he said like, "What kind of car you got?" I said, "BW." He goes, "What kind?" I don't know much about cars. I don't know anything about sports. I have many many cultural blind spots. Sure. Yeah. Clothes. Nothing. Fancy dinners? We'll go out for nice dinners, maybe. Still like relative to your income, that's 500 bucks every couple weeks or something, you know. Me and my girl also very into exercise and um diet and stuff, too. So that would probably keep me from getting too into fine dining. Wow, that's incredible. You could always spend money on a on a nicer house. Yeah. You know, that's always something for me. But the thing about it is is that when we really like now that we've owned a house and it's three and a half million or something, four million, it's like the realization that the the house that we want or that would actually be good for us in the long run is probably more like 10. Yeah, that's kind of like, oh [ __ ] that's a lot of money and that's a big that's a lot to bite off there. I also really want to have a skate park and like a warehouse um ideally like near my current spot. I would love to just have it buy a warehouse and like buy around the Calabasas area. Yeah. A little further inland though. But if I got to drive 40 minutes north, I don't know if that's going to suck the fun out of it, but I would love to have that Glendale too. Glendale. Yeah, that's where my girls from. Yep. Yeah. Well, is there anything else? Any any questions for us that you could think of? [ __ ] Let's go get some steak. All right, that sounds delicious. Thank you so much. This is actually Shout out to my boy Landon for Thank you, Landon. I noticed his camera turned off at some point, but yeah, I heard the click, but we never ended up using it. So, you know what? We Yeah, it's it doesn't even work anyway. Well, thank you guys. We're really appreciative of this, man. No doubt. Appreciate you guys. Thank you. Really appreciate it. Did you get your free stock down below in the description when you sign up for public? Certainly not. No. With the code Graham? You didn't get it, Jack? I haven't even gotten it. No, I'm going to make you do it right afterwards. It's free money. All right. Thank you. All right. Thanks for subscribing. Thank you so much. We'll link to your info down below in the description. And until next time. Appreciate you guys. Thank you, man. That's actually That was great.