Video summary
Oliver Burkeman and his guest explore the pervasive obsession with productivity, tracing its roots to historical factors like the Protestant work ethic and modern capitalist pressures that equate self-worth with accomplishment. They argue that many high achievers are actually "insecure overachievers" driven by a deep-seated fear of inadequacy rather than genuine joy or purpose. This internal tyrant often manifests as an inability to accept ease, leading individuals to suffer unnecessarily in the pursuit of success because they believe happiness is contingent upon achieving specific status markers like wealth, fame, or utility. The conversation highlights that this drive frequently stems from a childhood conditioning where love was conditional on performance, creating a transactional view of relationships and life itself. To counteract these compulsions, Burkeman introduces several practical frameworks for managing time without rigid control. He details his "3-3-3 technique," which involves dedicating three hours to main creative work, completing three maintenance tasks like exercise or email, and clearing out three small pending items daily. This approach emphasizes flexibility over strict scheduling, acknowledging that life is inherently unpredictable due to factors beyond human control, such as illness or family needs. He also advocates for the concept of "high-quality interruptions," suggesting that one should fully engage with distractions—whether a child entering the room or an anxious thought—rather than fighting them, thereby reducing their disruptive power and preventing emotional spirals caused by perceived failures in planning systems. The dialogue further examines the psychological mechanisms behind procrastination and perfectionism, identifying fear of failure as a primary motivator that paradoxically hinders progress. Burkeman references Donald Winnicott's insight that "the catastrophe you fear will happen is already happened," illustrating how people structure their lives to avoid emotions like humiliation or mediocrity despite having survived them previously. He critiques the myth of the "provisional life" and "deferred happiness syndrome"—the belief that real fulfillment lies in a future milestone—arguing instead that waiting for an idyllic moment is often a mirage that delays living authentically now. The speakers suggest that accepting human fallibility and uncertainty, rather than trying to eliminate them through excessive planning or suffering, leads to more sustainable creativity and productivity. Ultimately, the discussion concludes with advice on navigating one's unique path in a digital age where niche audiences can be found by simply being authentic to oneself. Burkeman challenges the conventional wisdom of narrowing down topics excessively, proposing instead that "you are your own niche." He shares his experience writing *4000 Weeks* without forcing grand narratives or exhaustive research, demonstrating that authenticity resonates with readers who share similar quirks and uncertainties. The episode ends by promoting Burkeman's upcoming BBC course on time management as a finite human being, which aims not to teach perfect systems but to encourage listeners to embrace their limitations and stop watching educational content in favor of actually doing the work they intend to do.
Read the full video transcript
Why do you think that so many of us have
such an obsession with being productive?
Wow, these these kind of causal
questions I always feel like you can
answer on so many levels, right? So,
this could be an this could be an answer
about the Protestant work ethic, about
sort of Anglo-American culture and the
religious idea that to try to get on the
right side of God you have to spend your
life being very industrious. Could be
like a capitalism
that is a capitalism argument, but it
could be a sort of late capitalism
argument about how we feel that so
intensely today. Could be
psychotherapeutic
about how so many of us are raised with
some kind of sense that we need to prove
ourselves that we're going to be that we
that we get love from the world for
through our accomplishments instead of
just being ourselves. Um and you know,
then there's kind of more positive and
less uh less pessimistic accounts like
it it we live in times when it's
possible for all sorts of reasons that
uh for relatively, you know,
ordinary people to do
exciting and interesting and meaningful
things that, you know, in a very
different era they might not have been
able to. So, it's it's cool to try to
figure out how to make sure that
happens.
I think about all of those things all
the time. The Protestant work ethic was
something I was intimately familiar with
especially in my 20s. Uh I I even used
to feel guilty if something had gone
well, but I hadn't suffered enough. in
the achievement of it. Yeah. It's a
particularly malignant version of what
we're talking about.
Yeah, totally. That um
that way in which it is easier
it's actually
easier to ex- to have it be hard in a in
a in a sort of upside down way and that
for
lots of us I I expect in this respect we
are
similar, me and you and plenty of people
uh in the audience.
Um it's actually feels kind of strange
or or dangerous or subversive or
something to to wonder if something
could actually be quite quite easy. Um
I read a there was a comment to a New
York Times piece that that where the
comment went viral uh
on social media which doesn't often
happen where um
uh a woman was was referring to this
concept uh that she'd come to call um
uh maximum economy of ass
about how um
actually it often it's the right thing
to do to half-ass things. That's where
the that's where the idea comes from,
right? The idea that you should always
be spending
as much ass as possible in the in the
completion of a task is just makes no
sense, right? It doesn't it's not how
it's not how it should work. There
should be no shame in the idea that if
something comes easily to you it should
feel easy to do and then you save your
your efforts and self-discipline for the
things that don't come easy.
Yeah, that's a very good point. It's so
strange. I I I wonder how much of it is
is that. I wonder how much of it again
you hit on another one of my favorites,
this sort of
weird value exchange that lots of us
have with the world that if only I make
myself sufficiently useful and valuable
then I will be accepted. I remember this
is total sort of bro-science reflective
stuff, but I think in my 20s what I
tried to do was
I made myself
needed to people. I was useful. I was a
very useful intermediary
which wasn't the same as being wanted,
but functionally it ended up being the
same. And maybe I could have been, but
because all I was trying to do was get
to being wanted through being needed
I
I kind of begged the question and no I
wasn't ever able to connect with people
on a on a deeper level in any case
because of course all of the
relationships or many of the
relationships I had were transactional
because that was the frame that I'd set
them in. Um and in whatever
existentially psychologically this is
the same way that we relate a lot of us
relate to the world. If only I can be
sufficiently accomplished then I will be
wanted and and safe and secure and and
desired by the people around me. I will
be accepted and and I if I just reach
this particular level of status or
wealth or usefulness or acclaim or
wisdom or intellect or academic
achievement or career goal or whatever
it might be then
there we are.
No, totally. That's so well put. And of
course I can I can almost hear like a
certain kind of commentator critic from
from the left basically saying like,
"Yeah, that's because we live in a world
that makes you feel like you're going to
fall off the bottom of the ladder of
society unless you do this, right?" So,
there are these kind of real
circumstantial pressures to act that
way.
But what's so striking is that
people internalize it, they collaborate
with it, they do it long after
self-generated. I'm my own tyrant here
as well. No, absolutely. And they do it
long after and when they're not
themselves in a position where that's
necessary. And so, you end up with this
absurd situation where that we have
where, you know, the the ranks of
people doing really well for themselves
in terms of status, upper ranks of
corporate life and and and other areas
of the world are dominated by
uh what what's been called insecure
overachievers, right? People who are
driven but driven by a deep sense of
inadequacy and are not having any fun
even though they've supposedly won this
um
this very competitive race. Yeah, it's
it's very bizarre. I've spent a lot of
time especially since moving to America
Austin's a hotbed for people coming
through. I was at a dinner a couple of
nights ago where Elon Musk was there.
So, yeah, I'm floating around people
that are at the top of totem poles that
other people seem to think are important
or whatever. And maybe everyone thinks
it's important, I don't know.
Um
but
in my experience it's
if you look at those people as they rise
up through this infinite ladder
you're selecting for people I think on
average that are more miserable than the
average person. I think that the higher
you get up, what you're selecting for
are the
pathologies and compulsions and drives
that have caused someone to get there.
Yeah.
Uh so again, it's kind of begging the
like the the the the effect is happening
before the cause, right? Or like the
cause is what's driving people up to the
top of that. Yeah, no, that makes total
sense and it reminds me in a totally
different context cuz here you're
talking about I think money and status
and and and things like that, but also
just in terms of the old-fashioned kind
of fame, right? Hollywood movie
celebrity.
It it's I think it's fairly obvious to
most of us if you look closely that
celebrities are those people who have a
who lack something that non-celebrities
have, right? Which is a ability to not
need that kind of adulation. Doesn't
mean there aren't some very good actors
among their ranks and that they end up
spreading lots of pleasure and happiness
in the world, but like the drive that
takes you to the top there is
I think a lot of the time is is is
filling a void rather than um just
expressing joy at being alive or
something.
Yeah, uh one of my friends Alex says
people look to high achievers to try and
find something that they have that the
normal person doesn't, but they've got
it the wrong way round. The people who
are the high achievers are lacking
something everyone else does have which
is an off button.
Right. Yeah.
And I think that's true. And I I I see
it I see it in myself. I'm going through
quite a big sort of personal
transformation at the moment. Uh trying
to feel feelings, trying to sort of
focus on emotion and working out why
what are these where are these
motivations coming from within me? Like
really getting sort of deep down to the
core of this.
Uh and the more and more that I see it
it it it appears to me like
well, first off, one of the reasons that
I wanted to bring you back on is I've
been loving The Imperfectionist which is
your newsletter that everyone should go
and subscribe to. And secondly
it seems like much of your work is
basically pointing out the ironies and
the paradoxes of control and us trying
to gain and regain control. And it seems
to me that the relationship the primary
relationship is between control and our
emotions. Our emotional state is
perturbed in some way and control
I think like solves it somehow kind of
helps us to to not feel feelings so
much.
Yeah, that that's so well I think you've
just summarized my entire field of
interest We did it. Better than I have
managed yet to do. People are always
asking me like to describe what I write
about and stuff and I now I have a now I
have an answer. Um
I think that um yeah, I think this is
exactly it and there are so many
different ways into this, but it's it's
essentially a kind of control that we
that the control that we crave is a
control that you don't get to have as a
human being ultimately and that you
wouldn't actually want if you
achieved it, right? I mean, you you can
see this in
such simple settings like, you know, if
you
for me anyway, if I think back about
sort of amazing highlights in my life to
this point or people I've met who I'm
incredibly glad that I'm that I met. Um
in in no cases can I sort of attribute
that to um a plan that I made and
carried out. It happened, you know, even
though I've been obsessed with like
scheduling and time boxing and trying to
figure out how to run my life years.
It's it's never as a result of those
things that these
uh encounters come. It's always you
know, in in spite of them. Mhm. Um so,
even just something like that, the way
that, you know,
half the sort of funniest things that
you'll talk about if you get together
with old friends are when things went in
some sense wrong in with some with some
plan that you had. There's that old
quote, "Almost everything is either a
good time or a good story.
Um and that that that that really sums
it up. And there's I there's a really
interesting historical perspective here.
We don't need to go into massive detail,
but like I was um
I was reading uh
section of book by a Zen teacher called
John Tarrant um
where he makes this really interesting
point that like
in medieval times, you would not have
fallen for the notion that this kind of
control over your life was possible,
right? You'd be even if you were pretty
powerful in medieval times, but
especially if you weren't, you'd go
through your life and like any day there
could be a plague or a marauding army or
um you know, famine. Uh you wouldn't
have any understanding of the science of
of what brought these things about. You
wouldn't have been able to predict them.
Y- y- if you'd
if you'd made your life conditional in
the way that we do and you said like,
"Well, I'm not going to start building
this cathedral until um until we've got
all these threats out of the way and I
feel like I'm in charge of things." Then
nothing would ever have been
done. Um so I do think there is this
sense in which the modern world like
tricks us basically, makes us feel like
it must be possible
um either through you know, digital
technology or psychological
technologies, self-help and stuff or
something. It must be possible somehow
to get this kind of handle on our lives.
And then you set about trying to get the
handle on your life instead of
doing stuff. Yeah, I I think about that
all the time that basically we
at some point in the last 100 years,
humans believed that we had complete
control over the environment. And what
that led to was
a
unrealistic expectation of certainty and
a particular aversion to anything that
looks like a perturbment of of that.
Uh um whereas like you say, previously
like, "Hey, if you don't have germ
theory, chop the leg off." Like we you
know what? Just we it's I'm sure that
people weren't happy about having their
legs chopped off, but like this is just
what you do. Like do the bloodletting,
get the leeches on me. Like whatever,
start the cathedral.
Who's the guy that did Is it Gaudi? Is
that the dude that did uh the uh Sagrada
Familia in
uh Barcelona? I believe that's the name
of the Barcelona cathedral, yeah. Yes.
Uh and that's still going. And he
started that in like 198 1908 or
something. And it's you know, it's
taking 100 years it can take 150 years
to finish or something like that.
And um
yeah, I I
our
control and
like solipsism and sort of narcissism
and egotism as a society, the sort of
collective unconscious of everyone of
like, "Yeah, we've got this. We've got
this world thing sorted. We can predict
the weather. You know, we can fly around
the world." Yeah. But that degree of
certainty has
allowed our sights our preferences to
just expand quicker than our ability to
control the things they're expanding
beyond.
Yeah, exactly. And the the the effect of
all those kinds of developments is to
make it seem like the moment of arrival
at that level of control is getting
closer and closer. And that you know
apart from anything else, that makes it
all the more frustrating when it when it
doesn't
happen. And it feels it feels uh unfair.
Right.
Yeah, exactly. It feels like it feels
like you ought to be able to have that
control. And I don't know if I In my
last book I sort of tried to write about
this a bit, I don't know if there's been
any
research done on it, but it seems to me
like it ought to be obvious that a
certain kind of impatience
with waiting in lines or road rage or
all sorts of uh you know, anger on
social media when people don't just
accept your
position on things or your presentation
of yourself or something must be worse
as a result of the fact that 5 minutes
later you find out the weather 4,000
miles away in a second on your
smartphone, right? That's sort of like,
"Look, I'm a god over here, so why don't
I get to be a god over here as well?"
Um it's much much worse than just
accepting that you're not a god, you
know, all around.
How have you come to
imbibe or accept this tension of control
in life?
I mean, certain kinds of philosophies
have been important to me, certain
practices. I'm happy to talk about them.
I do just want to say at the beginning
though that I think that an alarming
possibility, it's alarming for anybody
who tries to sort of write about this
stuff and you know, pass on interesting
advice or something. An alarming
possibility is that a chunk of it is
just
life cycle, right? Just I'm the older
than I was and the older you get, the
more these kinds of things the the
slightly the slight worry is that like
you can only learn these lessons by just
living through life.
are kindred spirits here. Before you get
into your techniques, I've heard this I
I wrote it. And it's incredibly uh
disenchanting as a fledgling
productivity guy. You know, the first 2
years of this show I was obsessed with
productivity. Pomodoro technique and
David Allen comes on and all of the
every all the things all the things.
And then I want I wrote it down in my
notes and then I had to write about it
longer. And I said
how much of the personal development
that we congratulate ourselves for is
just a byproduct of getting older?
Like how much and especially I'm someone
that adores agency and intentionalism.
And I love this idea that I make things
happen. And I certainly do. You know,
I've ended I'm Last time we spoke I was
in the UK, now I'm in America. I made
that thing happen. That was a you know,
real hard orthogonal turn and I did it.
I made the thing happen.
But like real existential realizations
and stuff, how many of them just come
along for the ride and you're there, you
know, sort of whipping yourself or
whipping something else into I do the
meditation and I must read the more
books and the blah blah blah. It's like
it's kind of like a you know, when they
do studies with drugs and they say,
"Well, look at how much better people
got when they took the drug." And it's
like, "Yeah, but how much better would
they have got had they not taken the
drug?" It's just a byproduct of time.
And I think yeah, and I think that's
it's so true. I don't think it I mean,
the the sort of maybe this is a
rationalization, but the place I've
ended up as someone who does sort of
writing and talking and stuff in this
space of like hopefully having something
useful to say is that actually the
I can be of use to people for of
um
that I'm sort of a half step ahead of
both age-wise and just maybe in like
insights cuz I get to spend my days
reading about this stuff instead of only
my spare time um and thinking about it.
So
I think that there's definitely a a
situation and I've had been on the other
the receiving end of this too, right?
Where
there's some insight that is waiting to
to germinate in you and that can totally
be helped along. Um it can happen, you
know some months or maybe a year sooner
than it than it otherwise
would have. Um so I think there's some
real
validity there. So yeah, who knows about
the course of direction? When I say that
I think that you know
reading a bit more into Taoism for
example was really important to me.
Maybe it wasn't. Maybe I'd made the
change and Taoism was just the thing I
wanted to read about.
Retroactively justifying whatever it is
that you did. Okay, so give us give us
some of the things that you do. Tension
of control that we have in our lives.
What are some of the practices or
insights that you rely on most?
Well, again, so I'll just I guess it
starts by talking about a circumstantial
change, but um but uh
uh but becoming a parent will certainly
uh is certainly one very powerful way of
um making it clear to yourself that you
don't really have
uh very much control and that um
both that you can't sort of plan a day
um
and then have it unfold exactly as you
you want.
Also that you kind of are glad of that
at least most of the time, not not all
the time and maybe not in those first
few months. Um
uh and also that you don't really need
it, right? Cuz you find ways to kind of
um you know, start the writing once the
day clears up enough for you to get a
couple of hours rather than fixating on
the notion that you always need to begin
at 7:30 and work for
um 3 hours undisturbed because that just
might not be an option. So on the level
of sort of practices for managing my
life, I guess that has meant
um I mean, all sorts of things that uh
that try to sort of lend some structure,
but in a very very flexible way. So um
I'm trying to think of something
specific now, but um
you know, I I I know it works for some
people, but I've sort of largely moved
away when it comes to just sort of
planning a day of work from any kind of
um
uh sort of strict time blocking
approach. Um the the challenge then
obviously is to make sure that you don't
just end up reacting to everything and
doing none of the intentional stuff. So
I go through different phases with that.
Sometimes it's a question of um
uh you know
three tasks that definitely will get
done in the course of the day. Sometimes
it's just something like, "Well, I'm
going to spend 3 hours I I I wrote this
newsletter ages ago where I sort of
uh
gave this um
a whole name and uh you know, you've got
it if you come up with a rule or a
technique, you've got to you've got to
have proper branding.
Name first, explain later. That's the
rule. Branding, right.
So I I called this the 333 technique and
I just said, "Look, something I find
useful is to think about each day I'm
going to do like 3 hours or try to do
about 3 hours on my main creative work
um
three different kind of maintenance
activities including kind of
you know, working out, including email,
things that just need to happen for me
to
keep the the thing
myself running well. And then three sort
of random smaller tasks that have
probably been uh
hanging around for ages and and really
just need to be done. I I think that I
don't care about the specific technique.
I think what's really what I've really
come to
appreciate, I'm not sure how to express
this, but is this is this idea that um
I I guess it's just the truism that
little and often is a good way to
address your tasks in life, but it's
just this it's just this notion that any
practice that I can get into that fairly
reliably means I'm going to do
a very small amount of writing, but
almost every day. Uh
anything that means I'm going to do
am I going to actually complete three of
these
uh urgent or important tasks instead of
tell myself I'm going to complete 12 of
them. Anything that can lead to that
sort of gradual compounding and
accumulation is always better than than
anything else. You see, I think all
productivity discussion just um
sort of ends up
tending back towards these kind of
truisms, right? It's like
little and often. Uh
consistency is important, but that's not
the same as like
uniformity. It's not a good approach to
consistency to um
to to sort of be so rigid.
rigidity. Right. Being willing to see
the whole thing as open-ended so that
like next week you'll change your
systems and that's fine. Like just um
And then another thing that's made a big
difference to me fairly recently is
uh
taking seriously that that the question
of like what what I
would like to do. What feel what I feel
like doing. It sounds terribly
indulgent. I still kind of cringe at the
idea that I'm
uh speaking this way, but
it dawned on me a few years ago that it
was really strange and perverse
to uh approach
a day of the kind of work that I do um
with with the idea that you couldn't you
weren't going to allow yourself to
harness the energy
and the fuel of like what you felt like
doing. Like you you maybe Are you some
sort of like like very strange
productivity pervert? Are you supposed
to whip yourself into submission, walk
on a bed of nails, and then you can do
your work while you're doing that.
You're not supposed to enjoy it. You
Right, right, right. It's so odd. And
it's like you you you're you're supposed
to use your money sensibly. You're
supposed to use your focus sensibly.
Like you're not supposed to use your
excitement for what you do sensibly.
It's very it's very strange. Um and um
I've mentioned this so many times, but
I'll just very quickly say it again. I
was really
impacted by a blog post that um the
meditation teacher Susan Piver wrote
years and years ago. Mainly really just
by the title of the blog post, which was
getting things done by not being mean to
yourself.
Um
where she pointed out, I think
brilliantly, how a certain kind of
approach that people think of as
like down-to-earth and non-woo-woo and
just sort of like going for it, which is
epitomized by that, you know, Chuck
Close quote um
uh
inspiration is for amateurs, the rest of
us just show up and get to work.
It very, very easily, at least in the
the wrong hands, like mine, um
turns into this kind of
uh yeah, this kind of hard-driving thing
where no matter how you feel you're
going to do the thing you said you were
going to do with that particular portion
of time, even if it's just an incredibly
inefficient way of getting it done,
because
you know, it it it's just not what any
part of you wants to be doing in that
moment.
There could be another time when you
wanted to do that thing, and at that
time when you're trying to do that
thing, you could be doing something
else, which means Yeah, I I don't
disagree, and I
the just show up and get to work thing,
I'm intimately intimately familiar with.
I've been listening to a lot of Alain de
Botton recently, again, as I try to feel
feelings. And uh he has this beautiful
section where he talks about why people
uh cause themselves to suffer more than
they need to. He says, "You're not
suffering because you need to, you're
suffering because you've become
uncharacteristically familiar with
suffering."
And it's like this sort of set point. Uh
and it's so true, and I had Matthew
Hussey on the show,
dating coach, like probably one of the
best dating coaches in the world. And uh
he has this It's his new book is is
really, really great. It's basically a
personal development book masquerading
as dating book. He's got this line about
self-compassion, which I'm going to read
to you.
"I struggle to believe I'm worthy of
moments of joy and peace without first
putting myself through a brutal
schedule, monitoring my productivity
levels down to the minute. Perhaps some
people apply this earn your cookie
mindset in ways that lead to healthy
achievements. Not me. Mine is a mutation
whereby joy and self-compassion are
regularly outlawed by an internal tyrant
who decides when I've been flogged
enough for one day. Just when I'm about
to collapse, a voice inside says, 'Okay,
give him half an hour of peace before
bed, but make sure he knows we'll start
again bright and early in the morning.'
And you've got this idea of productivity
debt, which is basically the same
thing." Yeah. No, absolutely. I think
yeah. That's so well written. I don't
just want to skip on to my
my thoughts, but it's the but it's the
same idea, right? Yeah, so that I'm
talking about this sense that I think
people have that
you've got a
you wake up in the morning and you've
basically got to
put in a certain amount of output,
otherwise you haven't really justified
your existence on the planet. Um
and the best you can do is like get back
up to a zero balance, right? That's that
that's the the the best you can hope
for.
And of course, if you're
fortunate enough to be doing things with
your
work that
are, you know,
at least meant to be enjoyable and
interesting and exciting, then it's in
some ways it's worse, because then you
get to like say to yourself not only
like I've got to put in the work, but
I've got to do things like realize my
potential. Like like these kind of
criteria that are utterly um
opaque, and like you're never going to
be able to sit back and say, "Great, I
realized my potential." Right? Cuz
that's just a completely open-ended,
there's no ceiling
uh to that. So you're going to be able
to keep driving yourself forever and
ever. I think one thing that might be
useful to to mention here is that
um on the the general topic of feeling
your feelings and self-compassion and
all the rest of it is I think something
else I realized a while ago now is that
there is a really good
way to navigate whether a piece of
advice or a a way of looking at the
world is something that you might
need.
And that is basically
if it makes you just cringe
overwhelmingly and you don't want to
have anything to do with it because it's
all that kind of cuz it seems too
new-agey or it seems too um
uh you know,
it it it's it's it's it's it's it's it's
just not it it's it's it's just not the
kind of thing you're you're used to or
you want to do. And that idea of like
leaning into the cringe and saying like
maybe the fact that I find
uh less so today, but maybe the fact
that I have found talk of
self-compassion so sort of
um
that I'm so allergic to it. Maybe maybe
that says something interesting rather
than that I should just sort of uh leave
it aside. So I think that's important to
say, cuz otherwise
you know, definitely
uh especially to self-help books and
things like that, they don't tend to be
marketed at the people who won't buy
them because they are in denial of their
need for the thing.
Yes, they're written in the language and
framed from the perspective and offer
solutions in the way that the people who
will buy that book will be prepared to
take that book. It's not actually going
to be harsh truths. It's not actually
going to be uncomfortable insights,
because if it was sufficiently
uncomfortable, no one would buy it. At
least no one that it's aimed at. Right.
Right, exactly. And just to sort of name
the elephant in the room, there's a huge
sort of male-female part of this, right?
There's a certain kind of
emotion-focused self-help book that's
just completely aimed at women, and a
certain kind of like you know,
get to work and kick life in the ass
kind of book that is completely aimed at
a male readership, and it's probably
the
They should be reading each other's
books.
Right.
Why do you think it's so hard to cut
ourselves some slack? Like that is it a
fear that if we do it, we're not going
to be
we're not going to be as effective? Is
it the fact that we've just got this
internal tyrant inside of us, those that
have high demands? Is it this required
for validation? Or is there is there
something more fundamental happening
when it comes to cutting ourselves some
slack?
I mean, I think it's all of the above. I
think one aspect of it that I notice in
myself, and I think other people as
well, is there's this very strange
sort of um
issue with self-trust. There's this very
strange way in which um
I feel like I can trust myself in the
moment, and that's why I have to do all
this
hard stuff to
you know, so that future me will thank
me. I have a whole sort of um
thesis brewing about how we should stop
being so kind to our future selves. Um
but uh come to that in a minute, maybe.
But but um
it it's like there's some there's some
kind of worry that if I didn't focus on
something or if I let myself relax now,
it might all completely unspool somehow.
And like 6 months from now, I'd just
have completely forgotten about all the
all the my priorities in life. And it's
and it's and that fuels the refusal to
give yourself some slack. It also fuels
just worry, right? If you're just a
warrior, like I certainly have been and
to some extent still am. In the
mechanism of worrying about stuff is
some notion that like if you didn't you
might never remember it again or
something. So, I have done literally
things as absurd and basic as
put a note in my calendar 2 months in
the future to say like
start worrying about this topic again.
Oh, scheduling worrying time is the new
hot thing.
One of my friend one of my friends
schedule every Sunday for 30 minutes.
That's when he's allowed to worry about
stuff.
Hey, I love it. I love it.
So, yeah yeah, you put these kind of
buffers in and you say well, okay. I
don't need to worry that I'm going to
completely forget about this aspect of
my life, which by the way, I never was
going to, but that is what is in
implicit in that kind of hard uh
attitude. Then I can relax on that topic
and, you know, get on with something
else. It I I do think there is this
really odd
notion we we often have about ourselves
that if we
if we gave ourselves an inch, we'd take
a mile and it would all be Mhm. a
disaster, which is so strange when you
think about it because
right now, I trust myself to do stuff.
So, I can assume, can't I, that the me
in a few weeks time will be a basically
as
as capable. Yeah, I have
this really beautiful frame I stole from
the same guy I quoted earlier. He was
talking about how people commit crimes
in order to become wealthy. And he said,
do not sacrifice the thing you want for
the thing which is supposed to get it.
And he was talking about how people
sacrifice freedom in order to be able to
achieve money so that they won't have
when they have sufficient money, they
can then have more freedom. And I
realized that happiness and success is a
better example. So, I took stole his
idea and made it better, I think. And I
said uh
we presume the reason that we chase
success is that hopefully when we have
sufficient success, we will finally
allow ourselves to be happy. But in the
process of becoming successful, we make
ourselves miserable. So, we sacrifice
the thing we want, which is happiness,
for the thing which is supposed to get
the thing we want, which is success. I'm
like, if if this was some sort of
simultaneous equation, which my has
fallen out of my brain since I went to
school. Um I'm I'm sure that you could
cross off on both sides of the the equal
sign. You could just get rid of success
and you would probably be left with
happiness somehow. Um and I I think
about that all the time. I think about
that all the time. What are we doing to
What are the unnecessary miseries that
I'm putting myself through in order to
achieve a thing to create the state that
I'm denying myself right now? And
Yeah.
You know, that you're right. This fear
that okay, well,
if I take my foot off the gas, then what
sort of Zen blissed-out state will I be
in? And you know, there's practical
implications. People need to still be
able to turn up to work and do all the
rest of the stuff. But I like, do you
really think you're not going to turn up
to work? Like and if
your drive diminishes, but your
happiness increases, what have you lost?
Like what what is And it comes to a
question of what is what ultimately
matters at the end of the day. Like what
are you doing this for? Are you doing
this for some arbitrary sense of
progress and and success?
Or are you doing this for the internal
state? And this is why everyone's going
to get mad at me on the show because I
didn't talk about emotions. Now I'm in
therapy and all I want to do is talk
about emotions. But it it comes back to
trying to find an emotional state that
you're
happy in, that you're peaceful
Right. Right. Yeah, I always the way I
always think about it is like we have to
keep in mind the fact that
if one could be completely happy
you know
uh
on an extremely low
income living in a cabin or living in a
room above a shop or something. If that
if if you were completely happy in that
situation, and I wouldn't be, so it's
not I'm not saying it's um possible, but
I'm saying just as a sort of a a
baseline, if you would be, then that
would solve the same problem here,
right? Okay, like if if you could just
be happy uh no matter where you were,
then that would be a completely viable
alternative way of addressing this whole
terrain. So, with that in mind
you can then navigate because you
because if one is not sort of completely
spiritually enlightened person, then I
guess you can't be happy in that
circumstance. You can navigate against
that and be like, okay, well, to what
extent is this actually bringing me
towards what what will uh
make me happy. Um
Here my 7-year-old in the background
here proving a point I was trying to
make about the necessity
of
interruption and not being able to not
being able to switch
that what's that idea that you have? Is
it like a useful interruptions or
enjoyable interruptions or something?
What's that term?
I don't know about the term. I have
written about this. I'm trying to write
a bit more about it at the moment. Um
just this really interesting point that
I I guess, you know, becoming a High
quality interruptions. That's it. High
quality interruptions.
Interesting. I don't know I'm not sure
that's mine. Maybe it is. It is. Take
credit for it. You took it from uh it
was something to do with uh Bruce Tift.
It was downstream from Bruce Tift's
stuff.
Anyway, take it. Take it. It's a it's a
it's a have it. I'll take it, but I also
Bruce Tift is brilliant and I probably
take many things from him. I hope I've
attributed most of them. Um
I mean
one thing that um
really struck me when I was going
through my sort of very control-oriented
approach to time management and trying
to sort of schedule the day exactly and
all the rest of it is that although this
seems like a good thing to do at the
time, it seems like it's a the way to um
focus on what you want to focus on. One
of the things it does is it ends up
defining many more things as
interruptions than otherwise might and
making it worse when um
you get interrupted than if you hadn't
had this very sort of rigid plan.
So,
uh you know, the the example I gave and
it's funny cuz it's like could happen
any second now is that I don't want to
I you know, I've got work I need to do
and sometimes that means that I'm not
spending time with my son as I might
like to do if I didn't have the work,
whatever. But if I have a system for
getting through that work, that defines
it as a big problem. Mhm. If he comes
into the room after he gets back from
school and wants to tell me about his
day at school, like something's gone
wrong with my
with my planning system there, right? If
it's in And this doesn't only apply to
parents. This is like if if your system
for organizing your day
makes it more likely that um
an interruption
uh
is painful Yes.
then then then it's not necessarily uh a
good thing. Also really influenced by uh
there's a great book by Zen monk called
um Time Surfing, which I've uh he's
called Paul Loomans, and I've uh
uh written a bit about this. Well, he's
got a uh a lovely sort of Zen approach
to time management that basically is
incredibly intuitive, uh very much based
around not uh sort of making and trying
to stick to plans. But one of his pieces
of advice is um
to give what he calls them drop-ins, not
um interruptions, to sort of cover the
gamut of welcome and unwelcome
I Well, so much of this is what what is
the story that you tell yourself when a
distraction occurs that pulls you away
from the thing that Right.
you decided was the thing that you were
supposed to do. And you're also deciding
to tell yourself a story about what this
thing that isn't the thing you were
supposed to do means about you and about
your day. And again, I like that's an
awesome example. Two two you can use a
son. I don't have a son yet, but
I live near a park. My friends know
where I live. Sometimes they knock on my
door and say, "Yo, I'm going to take the
dog for a walk in the park." If I have a
system whereby one of my friends with a
dog suggests a 12-minute walk, and that
is something I should castigate myself
for, Right.
I have a problem with my system. The
problem is not my friend and their dog.
Which is not the same as saying that you
should definitely go on the dog walk,
right? But but but if you've caused that
to be more disruptive on an emotional
level than it than it needs to be, then
then that sort of yeah, comes from you.
Loomans makes this argument that you
should once you have been interrupted,
whether it's welcome or not uh and I
think he would probably include internal
interruptions here, like um thoughts
that occur to you that take you away
from what you were focusing on, um that
you should give them your full attention
at that point, right? He may like if you
And this is so true. I'm sorry, I won't
keep coming back to the parent example,
but like if if I'm really focused on
something
and I'm interrupted
uh by my son, even if at that moment I
really do want consciously to say like
actually no, I'm focused on this now and
not and not switch what I'm doing
the best way to do that
is to stop, look him in the eyes, have a
conversation and then, you know, he
feels seen. The the moment has happened.
It's been given its opportunity to sort
of work itself through and then he goes
off. If you do the opposite and just
like, "No, just leave me alone." Then
like you'll get interrupted 12 more
times.
Dismissive thing is is not going to
work. Yeah. Yeah, and
And I think that works also for like,
you know, a feeling. If you're feeling
anxious about something, right? Stopping
and figuring that out and going through
it in your mind and taking an action if
necessary and then going back to your
work is going to be more effective than
just trying to sort of keep it on the
other side of the door. I realized that
that internal tyrant that Matthew talks
about um I think comes, at least for me,
you might and lots of people listening I
think might resonate with this.
It's kind of like a a fear of fragility
about ourselves that our ability to make
things happen occurs on such a knife
edge that we need this complex system of
levers and pulleys and frameworks in
order to get ourselves to do this thing
because
of what I think is a fundamental
unconfidence in our ability to do things
without that. And then that's how we get
from
I must work hard to achieve a thing to I
must suffer because it's very, you know,
if you work super hard, you suffer. But
then you bypass the working hard bit and
just go to the suffering bit, which is
me running the nightclubs and being
super super successful event and it's
sold out and everything was great, but I
didn't feel like I suffered, so
I I I didn't think that it was success.
Uh and you you sort of bypass that
middle section. And um it's a dangerous
it's a dangerous dangerous position to
get into. And again,
how much of this is
here is an emotional state that I feel.
It's I have a little bit of fear about
the future. Maybe I'm uncertain about
what's going to happen with this work
project I'm on with. Well, okay, what
would happen if you were less afraid
about your capacity to complete this
thing? Yeah. But because fear is
absolutely a motivator to do it, you
know, everyone that like me handed in
their university assessments, you know,
on the morning having just pulled an all
night all nighter knows.
Yeah. But also like
given that we now have much longer time
horizons for the stuff that we're
working on, like maybe there's an easier
way to get there. Maybe you can swim
downstream. As opposed to what you're
saying.
Yeah, no, I I think I think that's
really well I think that's really well
put. I think that um
uh
that idea that we that
that we think we need all this um
driving, otherwise
that's the only you know, that's the
only base on which we could do it. It's
related also to another idea that I do
associate with Bruce Tift, who we just
mentioned, um that
although I guess it's quite a old
psychoanalytic thought really. The idea
that a lot of us go through life
thinking that there are certain kinds of
emotions or experiences that were we to
experience them, it would sort of
annihilate us in some way. It would be
like a fate worse than death. So for
some people this is humiliation or some
people it's failure or just mediocrity,
um being abandoned, the opposite of
being abandoned, being sort of
emotionally overwhelmed by people.
There's something
that you feel like it would be a total
catastrophe and so you've got to direct
all your energies to making sure that
you work and live in a way that that
doesn't happen. Um
and of course it wouldn't
actually annihilate you. There aren't
emotions you can feel that would uh kill
you and we know that intellectually. Um
And uh Donald Winnicott, the the English
psychoanalyst from years ago, had this
wonderful insight. This phrase said that
that uh the catastrophe you fear will
happen is already happened.
And that um
you know, people who structure their
lives around the idea that they must not
be allowed to feel
failure because then people would
withdraw love from them or something
like it's cuz that happened to them in
their childhood, right? I mean, um it's
uh so so on the one hand, understandable
that they're on edge about it, but on
the other hand,
proves that it didn't kill them, right?
Cuz here they are. So I think there's a
really sort of interesting
this it it's so
ridiculous in a way, right? To be so
fragile or to feel so fragile, to think
you're so fragile, and for that for
sense of fragility to be associated, I
think more often with people who in
their public bearings are not like
you know, vulnerable seeming. Look at
how competent they are. They're getting
things done. They're getting more done
than 10 normal humans put together.
Yeah, I I learned about I've been pretty
obsessed with this
myth
that life's duties will one day be out
of the way and then you can kind of
start doing the thing that you like. And
I know you've been kind of obsessed with
this, too. You had this idea from
Marie-Louise von Franz about the
provisional life. Yeah.
There is a strange feeling that one is
not yet in real life. For the time
being, one is doing this or that, but
there is always the fantasy that
sometime in the future the real thing
will come about. One of my friends,
Gwenda Bogel, has a different version
for the same idea, which is deferred
happiness syndrome. The common feeling
that your life has not yet begun, that
your present reality is a mere prelude
to some idyllic future. This idyll is a
mirage that'll fade as you approach,
revealing that the prelude you rushed
through was in fact the one to your
death.
Nice and nice and nice and apocalyptic
from Gwenda there. That's brilliantly
bleak. I love it. Um
And that again as well is something that
uh
just to return to an earlier topic,
that's something that uh
is impacted by the life cycle, isn't it?
Because
it's not completely irrational if you're
18 or 22 to to feel that the big moments
of your life might be in the future.
Still great if you can understand that
the present moment is where it's at, but
it's not crazy for such a person to to
look forward. And then, you know,
basically you get into your 40s like me,
it um
it's a little bit hard to maintain this
uh this thought that like uh it's going
to be the real moment is coming in the
future. Uh and that's what I that
basically is what the midlife crisis is,
I think, in its original to the Union
form. It's this like understanding that
that kind of focus, not that it was
wrong to spend the first part of
adulthood um
in this sort of very goal-oriented way
and very sort of
uh constructing a life kind of of way if
that's how you spent it, but but that it
it there's a point at which that stops
being
appropriate because Well, again, bring
it let's bring it back to emotions. Like
what do you know is a successful route
to achieving a life which is at least
not killed you?
Uh I had this
uh idea of the vestigial pattern bias.
Basically, the things that you did when
you started doing the thing you now do
are the things you hold onto even after
they've stopped serving you. So a good
example would be the classic um
solopreneur starts a business and after
a while solopreneur needs to delegate
and and relinquish control, but they
found success doing this thing in the
start. I I I did this is a thing, and so
they hold onto it tighter and tighter
even though the
tools that get you from not to 50 are
not the same ones that get you from 50
to 60 or from 90 to 95. And yeah, it's
also called the Einstellung effect. It's
called path dependency. The same reason
that we've got a QWERTY keyboard, you
know, like um we we do things in a
situation, the situation changes, and we
don't change our approach. And largely I
think that is a feelings-based,
fear-based emotional
grip onto well, I
this thing which is change is scary, and
this thing has proven effectiveness
previously, so I'm just going to I I if
I hold onto that, at least I won't be
destroyed.
And I think that's No, that's absolutely
right. It's better than it's it's better
than death. And um
I think that's so true. It's reminding
me of that.
a good
That would be such a good tagline. It's
better than death.
Um it's just reminding me of it really
I've been through some of this
experience with my own
writing over the last years, right?
Because I think when I
you come up through school and
university and you get very much into
that kind of
doing what you're
pleasing people, submitting things,
meeting deadlines, um being dutiful,
doing it diligently and on time.
I carry that over into a job at at a
newspaper at a newspaper where um
again there's deadlines all the time and
I sort of really I could grind it out if
I had to. And then as I've gone through
writing successive um
books,
I've
gone through this experience where I
sort of grinding when you have to has
become more and more unpleasant
until somewhat in the last book and
certainly the thing I'm trying to write
at the moment,
it just literally stopped working,
right? It was just like
um you know, and I shouldn't say this
cuz I think it might
uh unnerve my editors, but it but it is
like there comes a point where it's just
like, oh, that that just isn't going to
work anymore. Um I'm going to have to
write this the way I want to write it
and
at the pace do it out of love, bring my
whole self to it, and and actually, yes,
were that to cause some awkward problems
with the process of
um
you know, the commercial situation which
it's embedded, I would just sort of have
to
deal with them because it's not in my um
gift anymore. Uh maybe it even should be
on some level, but just factually it
isn't to
draw on the remnants of this kind of
student age approach
This neutron this dying neutron star,
In a way I'm very grateful
that it stopped working rather than just
carried on getting worse and worse and
worse because a crisis is a gift in a
way, right? You get to be like, okay, I
have to change at this point, otherwise
there's no more books. I have a
exactly
symmetrical problem with the gym. So
I've trained in the gym for
16, 17 years now. I've spent an awful
lot of time in there.
Uh I have trained very hard on my own
for a decade and a bit. And in the last
three two or three years, and I got
towards sort of my early 30s,
I just couldn't really push myself
to where I wanted to on my own anymore.
And I was like, this is weird. What I've
never had a problem with it before. I've
always had motivation to go and get up
and go to the gym.
And
for me, one of the things that works
very well is external accountability,
physical external accountability. Not
just, you know, an app or something.
It's like a person that's there. There's
my um toe-curling fear of looking silly
socially can be
weaponized against myself to get myself
to do things that I kind of want to do,
but I might put off if I don't. So, I
just got a coach. So, I train uh three
times a week with a PT, and my love for
the gym has now reignited. I'm making
fantastic gains in terms of strength and
all of the other things I wanted to do.
And it doesn't feel like a heavy lift
at all to me. It feels like I I I get
up, me and Nick have a chat in between
sets. He's logging stuff. He's making
sure that I'm doing the things I said I
was going to do appropriately.
And that's the thing. And when it comes
to uh writing, as well, I've got this
book project I'm working on, too. And
my solution for that is, all right, I'm
going to get a writing partner. I'm
going to pay a writing partner to sit on
Zoom with me every day that I'm going to
write. And I can't not turn up. And if
they're looking at the document, I can't
They're like, "What are you doing? Why
are you not writing in the document?"
It's just leveraging what, you know, a
particular pathology of mine uh
that again, that may that may evaporate.
That requirement of social Okay, so,
this is a fuel which is very specific at
this very particular part of time. I
didn't need it previously to go to the
gym, but I do need it now. And maybe
that's going to be spent in 10 years'
time, and I can't use that fuel anymore,
and I'll need another another solution.
Right. And all of this will be okay
because there is no
rule that says you've got to figure out
the way that this works and then stick
with that
decade after decade until you die,
right? I mean, it's like you can you can
change it whenever. The the the meta
skill is
like surfing your own personality
changes and and doing
Well, what is it that you're trying What
we're trying to achieve here? What we're
trying to achieve is the outcome.
Not the process.
Like the the the the the the dedication
is not to how you do the thing. It's to
getting the thing done.
Yes. And also to something to do with
the quality of experience of doing it.
I'd want to say that yes, it's not it's
not it's not about getting to the end of
a book project and saying like, "I did
that in this way." Or I really, really
sweated blood to get this written,
right? And I
I still run into this
problem as a writer, right? I still run
into this thing where I
and you see it in certain kinds of like
bad writer, actually. Um where they're
really kind of
insecurely displaying how much research
they've done to try to reassure you that
like they've done a lot of research. And
I can still fall into this little bit.
When I was writing my last book, 4,000
Weeks, I I went through this moment
early on when I thought like,
"I don't feel like I have enough good
long stories to tell because there's an
idea in
contemporary non-fiction that you can't
really introduce an idea unless you've
told like a 10,000-word story about
about somebody
Winston Churchill's approach to blah
blah blah. Right. And I was just And and
yeah, and
I was forced into this position cuz I
didn't feel like I did have them. I had
lots of little anecdotes, but I didn't
have any of these big stories. I was
just like, "You know what? I'm just
going to say the things that I think are
true uh in writing and see what
happens." And of course,
um that is
uh
that is
I think it to the extent of the book did
well, it did well for that reason cuz I
was actually just writing about the
things that the people who
Well, the book did fantastically well.
And for the people that didn't listen to
our first one, they should go and get
after they've signed up to the
Imperfectionist, they should also go and
get 4,000 Weeks. Thank you so much. But
I was the Thank you. The I I was really
not trying to just to get a massive plug
in here. I was trying to say that um
you know, all these thoughts I had about
how a thing should be done
were completely irrelevant to
like the
people that it was for or um what was
that It was all just kind of some notion
that if I hadn't spent many, many, many
hours doing a certain kind of
shoe-leather reporting. I think this is
a thing journalists
fall into, right? It's like the mark of
whether your piece is good is whether it
looked like you really, really exhausted
yourself putting it together. Absolute
nonsense. No. I mean, some of the best
insights are shower thoughts, right? You
can buy I have in my house in the UK a
waterproof pencil and pad of paper that
you can it's sort of got the suction
cup, and you stick it on the on the
shower thing. Uh it's supposed to be for
love notes. It's supposed to be so that
you and your partner can leave each
other like cute cute notes in the
shower. Sadly, when I was in the UK, I
was living with two other hairy arsed
folks. Um so, we'd just write abuse
abuse
to each other and mean mean comments.
That's its own kind That's its own kind
of affection.
That Yeah, that's correct. We were in a
relationship. It was a thruple. And um
it was It It's so interesting to think
about that like
unnecessary suffering. Again, you know,
we just castigate ourselves. Here I am
whipping myself in the hot sun as the
you know, I'm Why am I doing this work?
It's in service of God or it's in
service of like the productivity or the
suffering or something like that. And um
again, to come back to uh
two people I've been reading an awful
lot of recently, yourself and Alain de
Botton, I think this
a kind of frank acceptance of
the fallibility of us, the messiness of
our thoughts, the fact that things are
fleeting, that we will believe one thing
one day, that we're uncertain about
stuff. It's
it's so It is very refreshing, I think.
It's very refreshing to
hear someone not
not pedestalize their uncertainty
uh as like a a humble brag, but just
accurately depict the fact that this is
the human experience. And the human
experience is kind of messy, and we
really, really don't know. Um all of us
are kind of uncertain. And maybe there's
not. Maybe there's some people out there
that aren't uncertain, but this isn't
for them. Right? This is Right. Yeah.
Yeah, exactly. And that takes another
thing as a writer, certainly, or as a
any kind of sort of content creator, I
imagine, that you have to sort of be
willing to say like, "This is for who
it's for." And and not for other people.
I think that No, that's such a good
point, and it's and it and it's really
important to say, I think, as well, that
none of that is a recipe for
living a more mediocre life or just
being passive or none of this is about
saying like, "Well, it would be nice if
we could do great things, but instead we
just have to be a bundle of of nerves."
It's like
all this process of
in my limited experience, anyway, all of
this process of coming more and more to
face the reality of how things are is
the path to doing
the most sort of outwardly impressive
or, you know, interesting things that
you can
do in life. Maybe it's not true for
everybody, but for me, there's no
there's no contradiction between like
that desire to be productive in some
meaningful way and that desire to sort
of face the flaws and imperfections.
Yes, I think the same for me, as well.
You had this quote which I fell in love
with that says, "There are plenty of
people who extend far too much
indulgence, self-pity, and cheap
forgiveness to themselves. Just spend 5
minutes on Twitter if you don't agree.
But the good news is that if you're
worried about turning into one of them,
it's pretty much guaranteed that you
won't."
Right.
That's what you're talking about. It's
like what? For the people who this is
for, that there will be probably not in
my audience. They're like a like
unreasonably reasonable, excessively
introspective group of group of people.
Um but if someone stumbles across this
video, they're like, "What are they
talking about? What do you mean? Like
productivity Like obsession with
productivity? I don't know what you
mean. Like I just do the thing The thing
just happens." And more power to you. Uh
but for the people who it is for,
Yeah. you don't need to worry about
being one of the people that doesn't
have this problem because by definition,
you have self-selected to be the kind of
person that thinks about it.
Yeah, exactly. And just as an aside, I
think this is something that's so
wonderful about I mean, I've only I have
this newsletter and obviously do these
books. I don't I only sort of dip my toe
in
sort of digital content in a way, but
but I
it
it it the the the numbers game is so
wonderful, right? That I that I in order
to have a fairly successful
newsletter and to really feel like I've
got an an audience, like I need I can
reach like an a minuscule percentage of
the theoretical audience for something.
And the result of that is that all
into this way of thinking find me find
you. And so, I'm always getting emails
from people saying like, "It's really
weird. It's like you live inside my
head."
Like, "How do you read my mind?" And I'm
always reassured then, all right, I can
just write about my weird hang-ups here
because there are, you know,
there are some other people in the world
with those weird hang-ups, and the
internet means that we that we find each
other. And then it's all you need. There
may be presumably billions of people for
whom
the things I'm writing is just
completely bewildering, but like that's
okay. Well, that's I you know, I had
this insight. This is from years ago. I
thought I had depression throughout my
20s,
uh and I think I just had a low mood
because I was disrupted sleep pattern, a
bunch of other stuff. And Alain de
Botton's got this line in a video of his
where he says, "Loneliness is a kind of
tax we have to pay to atone for a
certain complexity of mind." And it made
me think about the bell curve of people.
And that if you're somewhere closer to
the mean of
whatever this normal distribution of
normal people is, if you're somewhere in
that, there will be more people like
you. And as you start to move out toward
whatever the the tails are, there will
be fewer people like you. But that's
that that's still okay because the size
of the world and the ability to access
that means that that's still
way more people than you're ever going
to need to be able to do. And your
alternative is to
not fully connect with people who aren't
you and who don't have the interests
that you do and don't think about the
world the way that you do. Or to truly
connect with still way bigger of an
audience than you need. And this is why
I get a lot of questions about
what advice would you give to a young
podcaster or someone that's starting a
YouTube channel and there's this, I'm
sure you've seen it, kind of
um
law, canon, folk wisdom that you need to
niche down super hard and you dominate a
niche and then once you dominated the
niche you you broaden out from there.
And if I think it's fundamentally
[ __ ] First off because so many
people believe that that the blue ocean
is now not niching down. Right.
And the second thing being that
everybody is idiosyncratically
varied. Everyone is interested in
pickleball and 80s jazz and Brazilian
jiu-jitsu and muscle cars and you know
they've got it's all World War II
documentaries. They've got this weird
concatenation of just stuff. It's this
Frankenstein's monster of interests.
Okay, so you're not going to be
everything for everyone, but you can be
quite a good bit of stuff for quite a
good bit of people. And the most
important thing is if you just follow
your instincts it's
always going to be interesting. You're
never going to be held to anyway. This
is supposed to be a pickleball podcast
and now you're talking about whatever
whatever. Yeah. And and finally it's
going to be impossible for anyone to
compete with because they don't know
your instincts. Right? They can see what
they what you're doing but they don't
actually know why. And so like all of
these things it work for me it works.
Yeah, no, no, and I think I maybe
another way of saying that is that that
like the niche is
your yourself, right?
You are the niche. Right.
I like that. You are the niche. It's
cool. I suspect it's not original to to
my thinking now. Take the memes
out of it. Take the
Um and yeah, at a certain point of
frictionlessness in terms of digital
connectivity allowing people to find
each other
um
you know, yeah, you can just be yourself
and and be confident that there's a
bunch of other people
like that. I was reading some advice the
other day that's about email newsletters
that said that you shouldn't write
beyond a certain word count because
surveys show that people like stop
reading after the first 100 words or
something and I just got I got so angry
about it. Obviously totally
self-interested
My thing is longer than that, but it's
like, no, if you want a 150 word 200
word email newsletter instead of a sort
of thousandish word which is what mine
come out as, that's totally fine. You
should be subscribing to a different
email newsletter. Everyone's happy. Same
thing with podcast length. The advice I
did a ton of research before I started
the show. The advice is no longer than
45 minutes because 45 minutes is the max
level of someone's and they want to be
able to start it as they're leaving the
house and they want to finish it before
they get to work. I'm like,
no.
No. I just I thought it's not long
enough. I do an hour and 10 and that
feels like about the right time to bring
it into land because that's me. Like
that's just an arbitrary number. And in
person it's about double. It seems to be
about two to two and a half hours and I
bring that into land then. That's just
me and that's just my thing. Uh talk to
me about this thing that you're doing
with the BBC. First off, you're very
gracious in in plying off my compliment
about your book. But it seems like I'm
going to guess
you had an outsized impact in terms of
positioning yourself from doing that
book because Sam Harris is sort of
brought you in now as as some
Zen teacher of time management to be
used on his app and BBC are now using
you for for this sort of thing and this
kind of this I think front end of the
anti-productivity productivity movement.
Cal Newport's kind of been a part of
that, but slow productivity his new one
is very much sort of swimming in the
wake of all of this. Um so yeah, what
what are you doing with the BBC thing
and what's the
the fallout what's the blast radius of
4,000 weeks been like?
It's been just
so sort of
weird in a brilliant way, but like it is
so you know, right back to the topics we
began talking about it is so nothing
that I've been able to
control or anything that has followed a
plan. You are just sort of um
you just sort of increase the
circumference of your of who's hearing
your message I guess and then it sort of
turns out there are some really
interesting and people on that
circumference or people with big
audiences and all the rest of it. So
yeah, it's been
it's been quite strange really.
Uh
the the stuff for the Waking Up app has
been really fun to do
because that's sort of short audio talk
um is
is just a form that I love. That's
perfect, right?
For me. And that just happened to
coincide with their wanting to
broaden out beyond I don't give
meditation advice on the Waking Up app.
I would not be the right person to do
that at all.
But to sort of broaden out to
other kind of verticals about life and
time and productivity and creativity and
and all the rest of that stuff.
Um the BBC course is for platform called
BBC Maestro which um
you can either buy individual courses on
or or a subscription
and then have access to
all of them
including some people vastly more
uh higher profile and famous than
than me. Uh there's a there's a course
on um
thriller writing or fiction writing with
them Lee Child. Um there's uh
I think there's a cookery
thing involving
Mark Kermode I think. I'm I don't want
to start telling you people who are on
this platform who aren't on it. But
there's like a kind of extraordinary
celebrity roster and then me as well. Um
And that was that was again really fun.
It was a different operation cuz
obviously it's video as well. So we were
in this um extremely fancy property in
Cheshire for a few days filming with
multiple cameras. I know you know all
about filming.
High production value stuff. I like it.
Hey, I I think it's cool. If you were to
What's that place? What's that super
rich place that everyone go Alderley
Edge? Was it there?
Bet it was.
Uh
No, it was sort of I'm trying I'm trying
to remember the location. I don't think
it actually was, but I don't think the
I don't think the area it was in was
necessarily super fancy, but the just
the property was
which is where it all happened was sort
of
seemed quite amazing.
What do you What is What is the What is
the course? What are you teaching?
Uh it it it's the same material. They
call it time management, but it's really
time management as a finite human being,
right? It's really embracing your
limitations and trying to sort of
find
a way to be productive and creative and
sane in the context of time that doesn't
involve pretending that it's possible to
do absolutely everything that doesn't
therefore end up sort of you know
eating up all your time trying to stay
constantly on top of your email when you
should be making real time for the
things that that move the needle. So
it's I'm trying to sort of
I I mean this is what I do in other
things as well, right? I'm really trying
to stress that this kind of hyper ultra
sort of realistic approach to the fact
that our time is limited and that our
control over time and how it how it
unfolds is limited as well. That really
facing up to that
is the path towards you know, actually
making progress on things, beating
procrastination, um
making time first for the things that
you actually want to make progress on.
Um
rather than that it's some sort of
admission of defeat and that you've got
to keep chasing this next thing. So it's
interesting in the context of a course.
I'm really conscious of the fact that I
think people can misuse these kinds of
courses to kind of um
procrastinate some more, right? And
design their perfect time management
system when they should be doing stuff.
So it's almost a course aimed at sort of
getting people to
stop watching the course. Yeah, stop
watching the course and
go and do things.
You're too young, but there was a TV
show when I was a kid called Why Don't
You Turn Off The Television Set And Go
And Do Something Less Boring Instead?
And it's basically that's the Wow.
that's the idea, right? We've got to
take this productivity material and
uh sort of
crucify it and burn it on the
use it to cause people to do a sort of
bait and switch to get people to
actually do things. Yeah,
a couple of friends in internet
marketing have a tagline where they say
sell people what they want, teach them
what they need. Right. So you can bring
them in. It's perfectly ethical to bring
somebody into the door thinking that
they're going to learn to do time
management and then kick them out of the
building saying, right, now just go go
and live life. Stop Stop worrying about
how much [ __ ] time you
My point is that will be good time
management in the highest sense as well.
Uh there it is. Oliver Burkeman, ladies
and gentlemen. Oliver, I adore your
work. I adore your writing. I love your
energy. Where should people go if they
want to keep up to date with all the
things you're doing?
Uh just oliverburkeman.com is where
stuff about my books and where to sign
up for the newsletter. That's that's the
main place really. Hell yeah. I
appreciate you. Thank you, mate.
Thank you so much. It's been a pleasure.
What's happening, people? Thank you very
much for tuning in. If you enjoyed that
episode, you will love my full-length
podcast with Dr. Andrew Huberman which
is available right here.
Go on.
Tap it.