The Concrete Steps You NEED to take to Get Ahead In Life & Become UNBREAKABLE | Tom Bilyeu
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Tom Bilyeu, co-founder of Impact Theory and Quest Nutrition, argues that becoming unstoppable requires a fundamental shift from weakness to strength through complete ownership of one's life. He emphasizes that while external circumstances like bad genetics or unfair environments can be stacked against an individual, the only viable response is to toughen up and take full responsibility for outcomes rather than adopting a victim mentality. Bilyeu shares his personal journey from emotional insecurity and financial struggle to building billion-dollar companies, illustrating how he transformed by realizing that greatness is not innate but a set of acquired skills known as *techne*. He asserts that the true punchline of life is brain chemistry or fulfillment—how one feels when alone—which necessitates earning self-credibility through hard work rather than chasing fame or money. The core framework for this transformation begins with adopting an extreme ownership mindset, popularized by Jocko Willink and Leif Babin's book *Extreme Ownership*, which dictates that blaming others prevents progress because it deflects blame from the only person who can change results: oneself. This philosophy is supported by the scientific reality of brain plasticity, proving that humans are ultimate adaptation machines capable of rewiring their brains through directed stress and disciplined practice. Just as lifting weights forces muscles to grow beyond failure points, pushing mental abilities outside one's comfort zone triggers neurochemical rewards for growth; however, this requires a deliberate choice to value improvement over stagnation and to view fear not as a stop sign but as an indicator of stakes that signal opportunity. To build the necessary internal infrastructure, Bilyeu introduces the concept of creating new values because existing ones are often malleable traits shaped by culture rather than immutable truths. He cites the documentary *Fox Tango Charlie* regarding South Korean Airlines to demonstrate how changing cockpit protocols—such as speaking English and using first names—broke down hierarchical value systems that previously led to disasters, proving that environments can be engineered to foster safety and honesty. The ultimate value stack he proposes includes self-reliance (realizing no one will save you), integrity-based self-respect (keeping promises to oneself like taking cold showers or cutting sugar), a commitment to growth over comfort, resilience against weakness, and the ability to remain calm in chaos. These values must be consciously chosen and reinforced through repetition to hardwire positive neurochemical responses into one's behavior. Achieving mental toughness further requires specific disciplines such as developing grit defined by Angela Duckworth as passion and perseverance over time, moving toward fear rather than away from it, and mastering emotional stability within the space between stimulus and response. Bilyeu illustrates this with his wife's reaction to people cutting in line versus his own equanimity, showing how one can control their reaction regardless of external offense by reframing stress as a challenge rather than a threat. Techniques like meditation help shift the nervous system from sympathetic fight-or-flight modes to parasympathetic rest-and-digest states, while physical tests such as cold showers and fasting serve as "gut checks" that build fortitude and prove one's capacity for discomfort. Ultimately, Bilyeu concludes that becoming unstoppable is a continuous process of adapting or dying under directed stress, requiring individuals to treat their mind and body as an interconnected ecosystem where physical health supports cognitive optimization. He challenges listeners to use accountability mirrors to honestly evaluate their performance without beating themselves up, ensuring they are not ignoring areas of weakness but actively addressing them through practice. By reframing failure as the most information-rich data stream for learning, writing down specific goals that excite them, and engaging with a supportive community, individuals can break free from bitterness and vengeance cycles. The path to being legendary involves consistently asking how much one can bear rather than how little they can get away with, thereby building an unbreakable foundation of skills and character capable of serving oneself and others effectively in any chaotic environment.
Read the full video transcript
What we're going to talk about today is
how to build your mindset so that you
really are unbreakable. You really can't
be stopped by the things that normally
overwhelm people and shut them down. And
through this entire class, we're going
to break it into the things that are
going to hold you back, why most people
fail, and the exact things that you need
to do to get ahead. If you don't know,
my name is Tom Bilyeu. I'm the
co-founder of Impact Theory and the
co-founder of billion-dollar company
Quest Nutrition. And I, myself, the
thing that I had to overcome in my life
is exactly what we're going to learn in
this class, which is I started out
emotionally weak. I started out
insecure, afraid. I am not a born
entrepreneur. I had to learn all of this
stuff through the school of hard knocks
at a time before the [ __ ] internet.
It was a lot harder back then. Carol
Dweck had not written her seminal book
Mindset. And so, I literally had to fall
on my face over and over and over to
figure this stuff out. But, I ultimately
did figure it out, and I took myself
from scrounging in my couch cushions to
find enough change to put gas in my car,
feeling like I was never going to be
smart enough to succeed, to building a
company, building multiple companies,
and creating the kind of emotional and
financial success in my life that I'd
always dreamed about. And what I want to
do is walk you through the ultra
concrete steps that I went through, the
changes that I had to make to truly
become unstoppable. So, that's what this
is all about. Now, I want to define
unstoppable. It's a cool headline that
led you this far, but the notion for it
to really be usable, we're going to have
to pull it out of the ether and bring it
right back down to life. Now, here's the
truth. Life is [ __ ] hard. That is
just a truth, but you have a choice. All
of us have a choice.
Whether we're going to be weak or we're
going to be strong. And one of the
things that I had to learn in my life is
that choice is mine. It is nobody
else's. And that if I was going to make
a choice to be strong, that I was going
to have to take complete ownership of my
life. I was going to have to hold myself
to a standard, and
this may be the most important, I
couldn't tolerate weakness in my life.
And look, I'm not saying that hardships
don't befall people. I'm not even saying
that some of you watching this, the deck
is stacked against you so viciously, it
is clearly not fair.
But I will ask this question, and now
what?
If life is inordinately stacked against
you for whatever reason, bad genetics,
bad parenting, grew up in the wrong
neighborhood, whatever the case may be,
for whatever reason the deck is stacked
against you, and now what? What are you
going to do about it? The only thing
that you can really do is get [ __ ]
strong, toughen up, carry whatever
burden you have, and show people that
you can do anything you set your mind
to. But to do that, you've got to take
responsibility
for becoming great. And greatness is not
some [ __ ] pie-in-the-sky thing, it's
a set of [ __ ] skills that let you
climb up the competency hierarchy to
actually get better, to outperform
people, and to do what the ancient
Greeks called techne, to build a set of
skills that means something to you for
whatever reason that you've worked your
ass off to acquire, that allow you to
serve not only yourself, but to serve
other people.
All right, in life,
there are two ways to lose. Way number
one is to be weak, to lack grit, to be
emotionally unstable, to be stubborn.
That's where a lot of people fall on
their face. They have these [ __ ]
ideas in their head, and they're
constantly looking for things to affirm
that instead of doing what they need to
do, which is constantly looking for ways
that you're wrong. And once you start
seeking out ways you're wrong, cuz
you're like, I've gotten this far in
life being wrong, what happens if I stop
being stubborn, I start looking for ways
that I can learn more, that I can get
rid of old ideas that aren't working for
me, and really move forward. And the
thing that I think is probably the most
foundational, they have a fixed mindset.
Now, what is a fixed mindset? It means
that you believe your talent and
intelligence are inborn traits. You're
born with it, and that's it, and life is
about making the best of that, and we're
going to debunk the [ __ ] out of that.
The second way that things can go wrong
is they're chasing the wrong thing.
I'm telling you right now, the punchline
to life is not success, it's not fame,
it's not money, it's not accolades. It
is very simple. It's brain chemistry,
aka fulfillment. The only thing that
really matters at the end of the day is
how you feel about yourself when you are
by yourself. And this class is really
going to be about building in those
things that make you feel confident and
secure in who you are, impervious to the
slings and arrows that come from other
people.
And that really is something that you
can do, but it's going to take a lot of
earning credibility with yourself,
putting in the work to really become
extraordinary. But we're going to walk
through the step-by-steps
of how you do that. Now, what's the cost
of weakness?
As somebody who spent year decades of my
life, much to my dismay,
um
accepting weakness in my life, being
very okay with performing below my
standard, constantly asking myself what
is what is the least I need to do uh to
avoid getting in trouble.
And the cost of that is a loss of
self-respect, or just never building
self-respect in the first place.
Certainly, you're not going to make any
progress in life. You end up leading in
this downward spiral because weak people
are bitter people because they feel like
they're being taken advantage of.
They're not taking ownership in their
life. They're putting the blame on other
people, and because of that, they start
to get pissed. They have some really
[ __ ] dark fantasies, and I'm going to
imagine that many of you are like me,
and in my weak days, man, I used to
think about just bad [ __ ] happening to
other people. The people that I imagined
were the people that were holding me
down. When in truth,
what was happening is I wasn't standing
up for myself, and what I was really
pissed about was that. Or maybe not even
that. I really was pissed at the other
people, but what was stopping me from
making progress, what was focusing me on
vengeance and wanting to see other
people go down in flames, was that I
didn't believe that I could rise up. And
because I didn't believe I could rise
up, the only thing I could think about
was tearing other people down.
We're going to break you out of that.
All right, what's the cost of strength?
Eternal vigilance. You always have to be
on the lookout. It's so easy to slide
back into a fixed mindset. It's so easy
to get angry or bitter or to look at
somebody else and how much easier we
perceive them as having it, especially
on [ __ ] Instagram or Facebook where
you're seeing people putting their
highlight reel and you think, "Fuck
them. Like I want some of that in my
life. It's not fair." And once you find
yourself there, you have to catch
yourself every [ __ ] time. You've got
to get out of that pattern. You've got
to break those notions of one, comparing
yourself to other people, which
comparison is the thief of joy, and
you've got to realize you've got to take
ownership. If you want the same results
somebody else is getting, you've got to
build the same skill set. And that
brings us to clarity. What do you want?
If you want to be strong, you're going
to have to know exactly where you're
trying to get to, and you've got to
accumulate the skills necessary to take
you there.
And to do that, it's all going to take a
lot of hard [ __ ] work.
All right. I told you a little bit about
my backstory, but I'll go into a tiny
bit more detail. Uh when I went to film
school, college, um I did really well in
the beginning and I really thought that
I was naturally talented and I was so
stoked and I thought I was one of only
four people selected to do a senior
thesis in a school where you're more
likely to get into Harvard Law than you
are to get into this school. So I
thought I was hot [ __ ] I got into the
school. Everyone told me I'd never get
in. I got in. And then, on top of that,
everyone's like, "Well, you got in, but
you're never going to direct a senior
thesis." And I got selected to do that
as well. And so I thought I was going to
kill it on the senior thesis. I was
going to graduate, get my three picture
deal in Hollywood, and my life was going
to be set. And then I completely [ __ ]
up my senior thesis film and realized
one cold, hard fact.
I wasn't talented. Now, if I'd had a
growth mindset and realized I just
wasn't talented yet and I could build
those skills, then everything would have
been would have been fine. But the
reality was I didn't realize that. I get
into this downward spiral. I start
sliding towards depression. I end up
getting fired from a stupid job. I
called myself the king of remedial jobs
at that time. I was having trouble
paying my bills at once. I was on
unemployment for a while. I couldn't pay
my student loans. I mean, it was it was
gnarly and I didn't know how to get out
of that and I ended up
being able to completely turn my life
around, but I wasn't able to do that
until I took full and complete ownership
and realized one of the most important
things when you think about change,
which is that the human animal is the
ultimate adaptation machine. We are
literally designed to change. We are
designed from the ground up to adapt to
stressors, directed stressors. We have
to decide in what way we want to change,
but we can change in any way that we
want. And I ended up after going through
that whole process being somebody who
was not only capable of lifting
themselves up, but I ended up running a
production line in a manufacturing
company that I helped found that went
from nothing to being number two on the
Inc. 500 list and on the production line
there were both Crips and Bloods and
able to help keep the peace, keep that
going and running smoothly because I had
taken myself from that broken, scared,
insecure kid who didn't think that he
could get better to realizing that I
could own myself, that I could be
confident, that I could develop the
skill set both leadership skills, soft
skills, hard skills and then I could go
in there and I could command that kind
of respect. In fact, a better way to say
it, I earned their respect by working
harder than anybody else, by having a
deeper set of skills and by empowering
them and lifting them up all with the
things that I'm going to be walking you
through in this class.
Now, the way that you earn respect with
yourself and others is through [ __ ]
performance. So, I'm now I'm to walk you
through the concrete steps that you're
going to get to that level of
performance. Step number one, you have
to own your life. If you haven't heard
of the notion of extreme ownership, I
highly encourage you to read the book by
the same name by Jocko Willink and Leif
Babin. And the punchline of all of it is
if you're blaming other people for the
state of your life, you are [ __ ] my
friend. Because you're pointing at the
wrong person. You're looking in the
wrong place. Why? Not because you won't
be victimized. You will be victimized in
your life. Unfair [ __ ] is going to
happen to you. Bad breaks are going to
come your way. Things that shouldn't be
that difficult are that difficult. There
may be systematic injustice against you.
But if you don't believe to the core of
your being in cause and effect, you're
never going to be able to set yourself
free. The whole idea behind extreme
ownership is not to victim blame or to
say anything harsh or negative about
you. It is simply to remind you
that when you take ownership, when
you're not looking to deflect blame, you
go into a proactive, solution-oriented
mindset and you start asking
what could I have done differently to
get a different result?
That's it. What could I do differently
that will get me a different result?
Once you put yourself in that frame all
the time, always and forever, over and
over and over, not only do you earn
people's respect cuz you're never
looking to blame somebody else, you're
always asking yourself, "What did I do
to end up here? How did I put myself in
the situation?" Even if the response
from the outside world is unjust,
unfair, all of that. But you're looking
at it and you're not asking, "Oh, I want
this to change. I want it to be
different. Woe is me. I'm a [ __ ]
victim." Which is passive, which is
giving up your power. You retain your
power. You say, "I believe in cause and
effect. I can do something different and
I can get a different effect."
When you own that, then you are able to
make progress. And the other thing that
you remember is the human adaptation
response is the way I like to think of
it is it's a response to adapt or die.
You're putting your body and your mind
under directed stress, meaning it's
disciplined practice. You're really
looking at what what do my goals demand?
Where am I trying to get to? We're going
to talk more about clarity in a minute.
But where do I want to get to? What's
the skill set gap that I have to cross?
And then how do I actually be How do I
actually practice those things? How do I
put myself in that very specific stress
environment where I'm getting to the
edge of my bill abilities, I'm going a
little bit beyond, and then I get a
little bit stronger, I'm able to do a
little bit more, I push myself into
those areas, and it's not about just
doing what you're good at. This is the
thing that drives me crazy when people
give that advice.
It is not just about doing what you're
good at. It's about figuring out what do
I need to get good at in order to
achieve my goal, and then going into the
areas via practice where you are weak,
breaking those down and saying, "I'm
going to need to get good at this thing,
which I may not be naturally good at,
but I'm going to have to practice and
get good at that thing."
And once you understand the way the
mechanisms of brain plasticity and the
way that your brain is trying to rewire
itself to optimize for the thing that
you repeat. So, when you go in and you
start practicing and you're pushing
outside of your comfort zone, you're
doing it over and over and over, your
brain reorganizes itself, and you can
quite literally change the form and
function of your brain in order to
accommodate the new skill that you're
trying to acquire. It's what I call the
only belief that matters. The fact that
as you put your your time and energy
into doing something, into getting good
at it, that you will be rewarded. Your
energies and efforts will be rewarded
with a new set of skills that have
utility. You can deploy that utility to
be able to do different [ __ ] So, the
easiest way to think about it is to use
the body as an analogy. I think
everybody agrees if you go into a gym
and you lift weights and you lift them
to failure and you're pushing yourself
to lift things that are a little bit
heavy, they're a little bit outside your
range. You can't do it three times,
maybe you can only do it once or twice.
You go the next time and oh, you could
only do it once before, but now you can
do it twice and then you can do it three
times and then you can do a heavier
weight for once and then that one's a
three times and then all of a sudden the
one that you could only do once a while
ago you're now doing for 15 reps and you
get bigger and you get stronger. People
get it when it comes to the body, but a
very similar process
is happening in the mind when you go to
learn new skills and if you believe in
that, which you don't have to take my
word for it, you can go look up brain
plasticity, it's [ __ ] real. This is
not debated anymore. This was highly
debated back in the 90s. Nobody's
debating this [ __ ] anymore. Brain
plasticity is real. You can learn new
things. You do create new brain cells at
any age, literally until the day you
die.
So, once you understand, once you take
ownership, once you start looking at
skill acquisition, once you're doing
you're forcing yourself into that
adaptation response, you're putting
directed stress on your abilities, then
you're going to be able to expand your
abilities. Everybody, Tom here. Quick
question. Are you enjoying today's
episode? Certainly hope so. If you are,
here's the deal. Today's class is a
preview of a workshop that I gave from
Impact Theory University called how to
own your life. Over the last few months
and years, I have to imagine all of us
have been given a lot of valid reasons
to stop chasing our goals and dreams and
give up ownership of our future. It's a
pretty weird time, but like I said at
the start of this workshop, life is
brutally tough and you're going to be
tested over and over again. The lessons
and tactics you're learning right now
are going to be needed now more than
ever. In this free preview here, I'm
giving you the first five strategies to
truly take ownership of your life and if
you want to get free access to the
second half of this workshop, you can
register to watch part two at
ownyourlife.impacttheory.com
or just click the link in the
description. When you do, I'll also send
you the worksheet that accompanies this
class, which includes action items and
summaries of everything we're covering
here. Again, your link is
ownyourlife.impacttheory.com.
Go register now, then come back here and
finish this episode. All right, let's
get back to it.
All right, step number two, learn to
create new values. This is where people
fall down. This is the thing that I
don't think anybody is talking about,
which is that your value system is
malleable. Now, the easiest way to
explain this is to talk about how South
Korean Airlines used to be the used to
have the worst safety record in all the
airlines. And there was this really cool
documentary that was done called
something like Fox Tango Charlie or
something. It's three call signs anyway.
I need to remember this so I can [ __ ]
just tell people what it is, but be very
easy for you to find. And in that
documentary, they reenact like a play
the black box recording of some of the
most famous airline disasters in
history. And one of them is from South
Korean Airlines. And
the way that the co-pilot, who could
tell that they were about to crash into
a mountainside, was he was so afraid to
break cultural protocol, didn't want to
push too hard, didn't want to be
disrespectful, and so literally let them
crash into a mountainside because he
didn't want to offend the pilot who kept
saying no, everything is fine. And when
I was watching that, I was like, are you
out of your [ __ ] mind? I'd be
freaking out. I would grab the sticks if
I had to. And I thought, but I'm not
foolish enough to think that if I were
raised in that environment that I
wouldn't have that same value structure
where hierarchy means everything,
respecting your elders means everything.
And so the only way that they were able
to break down that value system was in
the cockpit, and this completely
reversed their safety record. In the
cockpit, they were only allowed to speak
English. They had to refer to each other
by their first names, and there was a
written protocol for how you can
interrupt them
and tell a pilot that they're wrong and
that they're making a mistake. And I
thought that's so interesting. They're
doing everything they can with the
different language, with the first names
to get them out of that traditional
value system, shake them out, and let
them know there's a different value
structure when you're inside a plane.
Now, it's really That's where it's
really interesting to me because we have
here at Impact Theory a South Korean
person who grew up here in America. And
for them, that value system seems just
as weird because they were raised here
in America. And I thought that's so
interesting. From a DNA perspective,
obviously, matches very well in with the
South Korean values that we would
typically think were Oh, no, it's just
innate. It's just It's It is a truth.
And that is often what people mistake
their very changeable values for is they
mistake it for truth. That of course you
afford your elders that level of
respect. Of course you would never dare
to challenge somebody who's your
superior. And it seems self-evidently
true to somebody who grew up in that.
Now, the reason that I believe with that
point is I want you to understand
growing up where you grew up, with the
parents that you had, in the culture
that you had, all of that stuff has
shaped your value system. And you don't
even realize you've been making choices
all along the way that have developed a
value system for you. And what I want
you to start doing now is challenging
those values and asking, what do I want
to value? Now, the reason that this
makes sense is because once you invest
in a value, you say, okay, this thing
I'm going to choose to value this. Like
I value speed. I value efficiency. Now,
because I have chosen to value it,
because I've invested so heavily into
that, into
And I do it, by the way, because it's
good for business. So, I want to have
this neurochemical reaction, which is
the big reason for developing your
values. You want to have a neurochemical
reaction so that you get a positive
reward when you move fast, when you
create momentum. So so when I'm doing
something that aligns with what a
business needs. A business needs
momentum.
Okay, so if a business needs momentum, I
need to prize momentum, which means I
need to make it a value. So, what do you
do? Write your values down. Journal
about your values and why they're
important. That is a really critical
part of all this so that you're
reinforcing it in your own mind. And
then when you're aligned with it, then
you want to um reward yourself and
you're going to have to get good at that
of congratulating yourself, telling
people that you love. Like I always tell
my wife, if I did something that I'm
super excited about and that's really
important to me, I'll let her know so
that I'm not only writing it down, I'm
getting that external reinforcement, and
then that over time hardwires that
neurochemical reward into you. So,
repetition is going to be a big part of
this. But decide what your values are
going to be, realize that they're
malleable, and then build, which is step
number three, the ultimate value stack
for becoming unstoppable.
Number one in the value stack that you
should build is self-reliance. You need
to know that nobody's coming to save
you. That you shouldn't want anyone to
save you. That you should want to be in
control of your own life. You should
look at what you're trying to
accomplish, recognize what the skill set
is that you need to get, and then
realize that no one's going to push you
to do it. You have to do it. Don't wait
for somebody to remind you or hold you
to a standard. Hold yourself to that
standard. The next is self-respect.
You need to have integrity. If you say
something, do that thing. You want to
know that you can trust yourself. When
you know you can trust yourself and
you're doing things that are worthy,
that you value, then you begin to
develop that self-respect. You're not
going to get anywhere until you're able
to build that self-respect and it really
does start nice and small, nice and
simple. If you say you're going to do
something, do it. So, pick things in
your real life, whether it's going to
the gym, whether it's cutting out sugar,
whether it's taking a cold shower. You
want to have bright lines in your life
that you use, that you make sure you're
building into your self-respect. I said
I was going to do it and I do it no
matter how [ __ ] hard it is. If you do
that, if you start sticking to what you
say,
like you're going to commit to yourself
in this course. And if you actually
stick through, win or lose, succeed or
fail, you're going to build your
self-esteem. All right, the next thing
that you want to have as a value is
growth. You want to make sure that every
day you're checking yourself. Am I
actually getting better? Am I pushing
myself outside my comfort zone and
improving? And if you're not improving,
then that needs to be one of those
things that oh man, it sucks. You're
like, [ __ ] I'm just stagnant. I'm not
really getting anything done. That needs
to bother you. A big part of this is
that it's going to bother you on a body
level, no matter what, because the human
animal is wired to be chemically
rewarded for growth. Progress is a
foundational part of getting better.
It's a foundational part of fulfillment.
And if you want to have that level of
fulfillment in your life, then you've
got to be focused on growth. The next is
resilience, aka toughen the [ __ ] up.
I know a lot of people don't like to
hear it like that, but I want to get
your attention. You need to toughen up.
You cannot tolerate weakness in
yourself. That's just the [ __ ] truth.
And you've got to, when you know that
you're acting weak, you've got to call
yourself out. You've got to say, I don't
allow that in my life. And valuing
resilience
is going to be one of those things that,
one, it's it is a skill set that you can
absolutely develop. And when you value
that, then you're going to get stronger
and stronger and be able to carry more
and more weight as you go. And if you
want to talk about earning people's
respect, let me tell you, when you're
the one that in the middle of chaos is
calm, is steady, can provide leadership,
all of a sudden you're going to see how
that begins to advance you in any aspect
of your life, from self-esteem to moving
up in a company. So, that is the
ultimate value stack. Step four, you're
going to have to get mentally tough. So,
going back to resilience, now I want to
detail out exactly how you build that.
You're going to develop grit. If you
haven't read Angela Duckworth's book
Grit, read it. She defines grit as
passion and perseverance over time. So
often people say that they want to do
something, but then ah they got into it,
they did it for a couple months, and
then they lose interest, and they stop
doing that. If you do it once or twice,
fair enough, you're finding that thing
that really resonates with you. But if
you find you're doing it over and over
and over, chances are you don't have the
grit to persevere when things get hard
or
when they get boring.
And that's the boredom is something a
lot of people don't see coming. So you
want to make sure that you're able to
develop your passion and persistence
over time.
Next thing you want to do is move
towards fear. I find that
fear is a very useful thing. It can keep
you safe, but it can also keep you
small. Fear is an indicator that there
are stakes. Now, if you look at it and
the stakes are life or death, don't do
it. That doesn't make any sense. But if
you look at it and the stakes are
embarrassment, the stakes are you might
fail, then that is almost certainly
something that you should move towards.
That's one of the ways that you begin to
build that mental toughness is when you
expose yourself to fear, what the
literature shows is you're not actually
getting less afraid. What you're doing
is getting braver. That is a big deal.
You want to make sure that you're
pushing yourself and you're actually
getting braver as you go. The next is
emotional stability. Get control of your
emotions. So many people believe their
emotions. Because they have an emotion,
they actually allow themselves to embody
it and act as if it is true. The reality
is you need to learn to get control of
your emotions so that you can go from
that the In fact, I'll explain it a
better way.
Um
it is famously said that there is the
space between stimulus and response. And
that little gap is where you get to
elicit control. Someone may do something
to you that offends you, but how you
respond is up to you. You can't control
the incoming stimulus. You may not even
be able to control that it offends you,
but you can actually, absolutely control
how you react to that. And so you want
to make sure that you understand
something about the brain. The brain
tries to justify the size of your
reaction. So if your reaction is small
and you don't let it upset you, you stay
centered, then the brain goes, "Oh, I
guess that wasn't that big of a deal."
If on the other hand, you freak the [ __ ]
out. Like this is something in my real
marriage. This this is hilarious. My
wife cannot [ __ ] stand it. If
somebody cuts in front of her in line,
man, that is such an offense to her. It
violates her principles and she wants to
get super pissed. And worse, she wants
me to get pissed. But because I value
the staying calm, equanimity, and I
don't value raging out or freaking out.
So I weigh, is it really a big deal if
they cut? If it is and I'm like running
late for a flight or something, then I'm
going to say, "Yo, [ __ ] you got
to get out." Because there's something
else that's going on that makes that an
important moment to me. But if it's a
moment where it doesn't really matter
and I know that by having a big
reaction, my mind is going to reinforce
that it's a big deal and it's only going
to bother me more the next time, then I
keep my equanimity, I stay chill, and my
brain goes, "Oh, I guess this isn't that
big of a deal."
So you really want to make sure that you
practice that stuff. One of the best
ways to practice that, uh, believe it or
not, is a cold shower. But we'll get
more into that later. All right. You
want to increase your ability to deal
with stress. So part of this comes down
to identity. So what kind of person are
you? So I use the phrase, "I'm the type
of person that." So I'm the type of
person that stays chill in the face of
stress. Now why do I do that? Because to
run a business where things are
constantly going wrong, you have to be
able to stay chill even in the face of
stress. So I need to value that. Going
back to what's the value hierarchy? What
are the values necessary to achieve my
goals, and then I know my values are
malleable, so I'm going to choose to
value being chill, and the way that I'm
going to reinforce that and really make
it something that influences my behavior
is to remind myself of what kind of
person I am, to value being that kind of
person, to tell other people that I'm
that kind of person, and then want to be
congruent with that notion, and the
feeling of congruence of saying I'm a
certain way, acting that way, and then
actively valuing it. So, when I act in
alignment with that with that, I feel
good about that because I've done the
hard work of building that value into my
neurology so that I have this this
neurological, neurochemical cascade of
actual feel-good chemicals so that I
really
feel this sense of psychological
um positivity as I act in accordance
with that identity. So, identity's huge.
Identity drives behavior. So, you want
to really take control of that. Make
sure you're crafting an identity and
telling yourself a narrative that
empowers you and makes you feel good
about yourself.
All right. The other thing you want to
do is reframe stress as a challenge.
Just reframing it, in fact, this this
true of anything. There's a an amazing
Shakespeare quote, "Nothing is either
good or bad, but thinking makes it so."
And once you reframe stress instead of
being something that's dangerous,
something to be avoided, you reframe it
as a challenge, something that you can
learn from, then all of a sudden it
becomes something that you're willing to
move towards, and obviously moving
towards the things that are stressful,
which signal that there are stakes,
right? Going back to that notion of
fear. When you are moving towards the
things that actually matter, that
actually have stakes, those are probably
the biggest areas for opportunity. So,
when you look at that as something that
is a challenge, then you can begin to
make progress. And like I said a minute
ago, meditation is one of the best ways
to get into this. Like if you want to
get mentally tough, ironically enough,
you're going to want to practice your
meditation so that you can practice
rapidly de-escalating your emotions,
rapidly de-exciting your nervous system,
going from the sympathetic nervous
system, which is fight or flight, to the
parasympathetic nervous system, which is
rest and digest. All right, you guys are
going to have to get super comfortable
being uncomfortable. Whether that means
that you want to go run a marathon or
ask somebody for their phone number,
whatever your uncomfortable is, you want
to be able to live in that space and be
chill about it. And this is another area
that cold showers are amazing because
cold showers suck and they're going to
send you into fight or flight
immediately. Everything in your body is
going to be screaming for you to get the
[ __ ] out of that cold water. It's
actually going to feel like it's life or
death,
but it's not. And so you can stand in
there in the cold water,
relax yourself,
calm down,
and realize, "Okay, nothing bad is
happening."
And when you push that and extend the
time, you get better and better with
dealing with discomfort. Now, depending
on what your goal is, this may be
incredibly valuable. If you have any um
notion of developing leadership in your
life, if you have any idea of wanting to
take on more responsibility because you
want to do more with your life or you
want to make more money,
getting comfortable in those areas of
discomfort is going to be absolutely
critical. Even telling the truth can be
completely uncomfortable because you're
upsetting somebody else or it's a very
hard truth. And so getting comfortable
there is is very critical. All right,
for me, one of the things I struggled
with was standing up for myself. I was
always worried about hurting other
people's feelings. I was always worried
of potential confrontation.
And so getting comfortable in that
friction, sitting there until we
actually find a solution instead of
wanting to make everything okay as fast
as possible, that was really, really
critical. All right.
You need to get up every time you fail.
This is one of those things that you can
practice. Look, there's no way to
guarantee that you're not going to fail,
but you can certainly practice getting
up every time you fail. And the way to
do that is to develop a growth mindset.
So, we describe or defined a fixed
mindset earlier. A fixed mindset is when
you believe your talent and intelligence
are fixed traits. A growth mindset is
when you believe your talent and
intelligence are malleable traits. That
you can actually change them, you can
improve them, you can get better over
time, smarter over time, more competent
over time. And to do that, you just need
to reframe the failure as a learning
experience. So, that's one of the big
ones. People that can really fail
without losing their enthusiasm. In
fact, it's a Churchill quote. He says,
"Success is going from failure to
failure to failure without a loss of
enthusiasm." So, reframe that failure as
a learning experience because failure is
truly the most information rich data
stream there is. All right, step five.
You've got to push yourself physically.
If you want to get tough, you've got to
test yourself. And there's no better or
more reliable way to test yourself than
to push yourself physically. You've got
to stop asking how little you can get
away with and start asking one of the
most powerful questions in the universe,
which is how much can you bear?
Adaptation only happens when you get way
outside of your comfort zone. When you
get to fatigue, when you get to
absolutely not being able to lift
another rep, that's when your body
shifts over into adapter die mode and
you begin to actually make progress. If
you haven't read David Goggins book,
Can't Hurt Me, he talks about how to
callous your mind through physical
activity. How to do some really hard
[ __ ] and hold yourself accountable so
that you're actually asking yourself, "I
said I was going to do this. Did I do it
or not? Am I doing hard things
physically? Am I challenging myself?"
And because the mind and body live in
this reciprocal loop, if you're not
optimizing one, you're never going to be
able to fully optimize the other. So, I
wish I wish, personally, that I could
just treat myself like a brain floating
in a jar somewhere. That would be ideal
for me, but I know that I cannot
cognitively optimize. I know that I will
never reach my maximum mental toughness
unless I'm testing myself, putting my
body through the paces, making sure that
physically I'm in a good place. And
every day that passes, science is
showing another way that the mind and
body are connected, and that if one is
in ill health, the other is going to be
in ill health. So, you've got to make
sure that as a way to really toughen up
as a total ecosystem, that you're
getting your body and your mind
together. And I love Goggins' notion of
the accountability mirror, of looking
yourself dead in the [ __ ] eye at the
end of every day or at the beginning of
the day, and evaluating your past
performance, and what you're going to do
in the future. I think it is
extraordinarily helpful to be honest
with yourself, be very direct, not as a
way to beat yourself up, and I know a
lot of people get stuck there.
It's not what I'm talking about.
I'm talking about being honest with
yourself about what you're doing, about
how you've performed, about whether or
not you're being weak in something.
Because if you're being weak, the only
problem with that is ignoring it, is
pretending like it's okay, is not
holding yourself to a standard. It's
going to happen from time to time, but
if you're not honest with yourself about
where you are, if you're not having that
hard direct talk, then you're never
going to make progress. All right, I'm
going to give you a few things that I
think really play into testing your
body. Number one, we've talked about
cold showers. These are the [ __ ] like
that's the gold standard of daily things
to do to really push yourself. It's not
fun, you're not going to look forward to
it, at least not if you're me, but it is
one of those things that you get in, at
first you do it for a very brief period
of time, then you extend it farther and
farther and really begin to see just how
much you can handle physically and
mentally. Cold exposure also has some
pretty extraordinary effects.
And another one is getting your diet
right. I think that a lot of times
people are pretty lax on their diet has
a big impact on you mentally. I think
you can have a very hard time um
becoming unstoppable if your body's
weak, if you're um
you know, wildly overweight, if you're
out of shape. Like these are things that
really matter. I think they matter
psychologically and I think they matter
physically. So, getting your diet on
track is super important. It's beyond
the scope of this to talk about what a
good diet looks like. I've talked about
it. We have a whole show called Health
Theory. It's all free. You can go check
it out. Um and then fasting. I think
fasting is an awesome gut check
mentally. You're going to find out real
fast what you're capable of in terms of
the fortitude of sticking with that. So,
it's a great physical test to put
yourself through to see where you're at.
All right. I want to issue a challenge
to you guys. One, I want you to take
ownership of your life. I want you to
say what you're going after. I want you
to write it down. I want you to write
down your values. Then,
I want you to live by them and do the
accountability mirror and see if you're
actually doing it. And I want you to
immediately begin interrupting the
victim mentality. So, when you have that
woe is me, it's not my fault, it was
so-and-so, they did it to me. I want you
to stop that immediately. Remind
yourself that you own your life. Remind
yourself of cause and effect. Remind
yourself that you are in control. You
could make a different decision and you
could get a different outcome because
you can't control the world. You can't
control other people. You can only
control yourself. And between that
stimulus and that response is your
ability to make a different choice.
All right. If you're reframing your
failures in your life, seeing them as
lessons, you've got a real opportunity
to progress. If you create a compelling
future for yourself and write it down.
Know where you want to be. Know who you
want to be.
Know the skill set that stands between
you and that by really contemplating it,
writing it down, being very specific.
That will be incredibly powerful. Just
make sure it's something that actually
excites you.
Complete the PDFs
so that you have something that's really
helping to organize your thoughts and
your behaviors and then engage with the
community. If you do that stuff,
everything that we just talked about in
this section of the course is going to
begin to solidify.
All right, there's more. This course is
four parts. Next up, part two. If you
thought today was valuable, I think
you're really going to be blown away
with what we're going to be talking
about. We're going to talk about
becoming anti-fragile, tapping into your
dark side, what Jung called the shadow
side. I think it's incredibly powerful,
one of the most underutilized tactics.
We're going to get way up in that. And
then we're going to talk about how to
super be supercharged by your own
failures and a whole lot more. All
right, guys, be sure to come back
because at the end of this, you really
are, if you put in the work, going to be
unstoppable. Until part two, my friends,
be legendary. Take care.
All right, my friend, that wraps up this
preview from part one of the own your
life class from Impact Theory
University. If you like this and found
it helpful, don't forget to grab your
free access to part two by going to
ownyourlife.impacttheory.com
or clicking the link in the description.
Like I said at the start of this
preview, you have to figure out what you
want in life, what skills you need to
get there, and then you have to work to
acquire those skills at basically any
cost with any of your code of ethics, of
course. All right, the next five steps
to owning your life are waiting for you
at this link. And I look forward to
seeing you in there. Until then, my
friends, be legendary. Take care.