The Bruce Wagner Show - 001 - Sharon Lechter, Author

[Music] oh [Music] hello everybody and welcome to the Bruce Wagner show today we have a most amazing guest her she is a an author bestselling author speaker lecturer entrepreneur um what else so many things um she's even produced games all sorts of things so her name is Sharon Lecter welcome Sharon thank you delighted to be with you Bruce yes so I have been a fan of yours since the Rich Dad Poor Dad Robert kosaki and you wrote Rich Dad Poor Dad the original right and um you've been involved in many other books and projects since then so uh how many how many books have you published so far 17 of adult books um before richad I had actually started and built a company the talking book industry for kids the books for the sound strips down the side yeah I started that yes yeah that was back in the late ' 80s the inventor of the talking book and I were friends and I joined his company and help him grow that to the international Powerhouse it was a time when bookstores were very quiet places with little old ladies behind so I said I had the first disruptive technology yes we disrupted bookstores so boy now bookstores are disappearing it's like it's becoming ebooks and things it's kind of sad you know well they're talking more I guess that's a good thing they're interactive in multimedia and they're on iPads The Whole World's changing they they're closing Barnes & Noble at Columbus Circle they're like it's already Clos cled actually it's kind of a sad thing to see the record stores gone the book stores are next who knows what's I think movie theaters are going to become some other kind of U virtual reality right centers and stuff but so you've always had an affinity for um education and and especially kids education absolutely and and part of it is because my own children and my grandchildren now um I've been a I've had the blessing to be able to combine my passion as a parent with my profession in publishing so with talking books and then we moved to Arizona back in 91 and in '92 my oldest son went off to college and he got into credit card debt and I was pretty upset at him but also at myself because I thought IID taught him about money so it was in '92 when I really dedicated my professional career to financial education and financial literacy for young people for families and and really focusing on entrepreneurship and helping people get their companies on the right path so okay and you have uh you WR so many different books in the in the rich dead poor Dead series and then even after that how many books after that well we did 10 I've done 15 books in the rich Dead series so we started with Rich dead Port which actually was written as a brochure for the board game you may not know that we never the book was written as a brochure yeah we never longer yes we never expected it to take off and become a a a franchise it's a huge thing right and we thought our brand was going to be cash flow because of the game and our company name was cash flow Technologies but the world told us no no no your brand is Rich dead and so we started and literally 15 books later um I left the organization 2007 and that's when the Napoleon Hill Foundation reached out to me and said we need your help because with a downturn in the Market at the end of 2007 you know they said the the words of Napoleon Hill and thinking Grow Rich were really instrumental in helping us get out of the Great Depression so many years ago many successful companies today were started during the Great Depression and so they said we really need to get this more front and center and that's when they came to me and asked me to step into a project called 3T from gold which we released in in 2009 this okay this is 3T from gold that's the first one and it really takes the principles of Think and Grow Rich um of perseverance and staying the course and we talked to 35 of today's top leaders about not just their success stories but about how they got through the difficult times you we've all we've all been in those valleys and they persevered and were able to keep going those last few few steps to turn potential failure into great success because you were telling me earlier in the in the Green Room that the um the title tell us where the title comes from three fet from gold actually comes from a story in the first chapter of Think and Grow Rich and it's about a young man named aru Darby who went out west with his uncle to discover gold and they were all excited they got their mind they bought their equipment they dug and they got some top Quality Gold so excited they went and they got more money more equipment kept digging all of a sudden they ran out and they kept digging more dirt more dirt no gold and so they got frustrated threw their hands up and went backy sold their mine and the equipment to the town junkman now the junkman had been living there 20 years waiting for his opportunity studying gold he knew all the right people he knew the gold Engineers he goes out to the to the mine and the engineer says it really quite simple aru Darby and his uncle just went right through the the the vein of gold you go back to where they start and go back 3et go 3 feet from that and you'll Discover it and so the junkman discovered the largest discovery of gold of his age of that time are you Darby was back east and was he upset yes yes but he also said I will never allow this to happen to me again he went on to BU built a huge insurance company and he started teaching the principle of perseverance and never giving up wow and that element is so so important today with our economy so many of us have seen the ups and downs and that that roller coaster continues today and so that was the essence of working with the foundation to bring these words back out to the Forefront today because there are many people that are under 4045 that don't had never heard of Napoleon Hill right yeah and it's Timeless ideas the the perseverance and there's lessons in that for everybody the the Darby who went back and and and didn't have the perseverance and also for the the the town uh junk man because he just waited perseveringly for his for the right time opportunity Boom the opportunity to presented itself and and he had the right team he had the right Mastermind you know so many of us we've been taught through school that we have to do everything on our own we have to work alone and entrepreneurs become very lonely right and if you want to be successful you need to expand your horizon have a mastermind have advisers who can help speed your way to success absolutely and have the right team around you this person may be strong where you're weak and that's what you want for nobody makes it alone everything is a team sport right absolutely you have to have your experts and really uh one of the one of the most important things is to know what you don't know right to know what you're you know what you're uh cuz everybody has their area of Brilliance but very few people have more than one and most people feel like they can't ask for help because it's a sign of weakness and they're afraid of criticism which brings me to the latest book because right as we're about to release 3et from gold the foundation called me and said Sharon we've just discovered a manuscript that Napoleon Hill wrote the year after publishing think can grow Rich he intended it to be the sequel and it was hidden away for 73 years that's the that's this your new one outwitting the devil right and and this is so this is a transcript that was written as the sequel by Napoleon Hill to thinking gr rich and it was buried Away by his family yes his wife was working for the Methodist Church at the time and the and the title outwitting The Devil and the book itself the last half of it is an interrogation of the devil and Napoleon Hill says you can decide you the reader can decide if you think I was talking to the real devil fig an imaginary devil doesn't matter if you get value from what the content says but his wife was terrified and in fact in the book when you read it there's a section of course this was typed on Emanuel typewriter during the time of Hitler and molini but in this Q&A with the devil he says you know Mr devil aren't you afraid I'm going to give away all your secrets and you're going to lose control of all these souls and the devil says and he wrote this in 1938 no I'm not worried at all cuz you're going to be too afraid to to publish a manuscript it's pretty wild when you say in essence that's exactly what happened it was put away in a closet and it didn't come out but it's there was no accident here because what's happened today so many people are crippled in fear and the essence of the book is that the the devil uses fear fear paralyzes us it makes us sit on the sideline and so instead of having fear paralyze us we need to allow it to motivate us and it talks about the fear of poverty which of course is very prevalent today but also the fear of criticism and what's happened today so many people are afraid to look bad to look silly afraid to ask for help right and yet um Napoleon Hill himself said there's you know the Mastermind Principle comes from Napoleon Hill and so you need to ask for help find those advisers that can help speed you on your way find those people that can you add to your team that have strengths where your weaknesses are right and that's truly the pathway to success is business is a team sport absolutely and I've heard I've heard it said people people have said that um um there are only two real emotions and that's love and fear and they're they're they're sort of opposites or mutually exclusive you can't be having both at the same time uh in the same matter anyway so um it's interesting so yeah you can you can take it literally or you can take it figuratively or that the devil is the fear that we have however you want to perceive it but um it's I noticed that um you have testimonials here from Harvey McKay uh who wrote uh swim with the sharks without being eaten alive and Steve Forbes from editor and chief of Forbes Magazine of course and uh Michael Beckwith uh who is an amazing he was in the secret and uh is amazing spiritual leader so you've got uh it sounds like you've got fans from all different sectors right business business selfhelp finance and uh spiritual Community as well and it's so important CU today we're all being um battled by fear from every direction where whether it be Financial or spiritual or you know terrorism you know the fear is pervasive and that what this book does it gives you seven steps to try and get rid of the fear in your life and way is to outwit the devil and it's such an cohesive picture of how you can turn life around because so many of us we allow ourselves to be insulated and when we're fearful we kind of close down and this gives you that opportunity to give you that hand up to get you out of that fearful situation and things that you can do to really set a goal for yourself and Achieve and get past the fear in your life great it's so so exciting um I haven't read it but I can't wait to read it so um this seems like a good time we need to take a break really quick to thank our sponsors obviously ly we wouldn't be here without our sponsors we are most grateful to uh Mount goau uh Mount gox and this is something that I was explaining to you earlier sharing about Bitcoin which is a whole interesting phenomenon it's electronic digital currency it's kind of they they're calling it The Money of the future they're calling it the most exciting technology since the invention of the internet itself well there's a company called Mount gox mtx.com which happens to be the number one online exchange site so it's a really convenient place and way to buy Bitcoin or sell Bitcoin online without leaving the comfort of your own home so if you own a you know a diner in brookin and you accept Bitcoin you need to convert that into dollars for your produce order for the week you will need to use an online exchange like Mount gox to convert your Bitcoins to US dollars for example um if somebody wants to invest in Bitcoin they would be doing the opposite they'll be buying Bitcoin for dollars so this is kind of like a almost like a matching dating service it's a Market online it's automated 24/7 and uh actually Mount gox is the 90% market share at least so they are sort of the standard so when we talk about the value of a Bitcoin we just look at the mount gox last price so Mount gox is a a sponsor and um phenomenal company and we thank them very very much for sponsoring our show so check out Mount gox mtx.com and you set up an account it's free and uh brilliant service and the thank you economy which is a book by Gary vaynerchuk and um it is a book actually about um what we're talking about it's about businesses large and small actually using social media he talks about how to he's a bestselling author New York Times bestselling author as well this is his new book and he talks about how to use social media in this new age of the internet uh effectively because I always say the vast 99% of people doing you know social media marketing are doing it wrong basically it's just Spam and it's annoying to people but he talks about how to really um bring an old-fashioned feel feeling of Direct customer service and handholding to uh to your customer even if you're a huge corporation uh you can actually engage customers one by one and give them personalized customer service using these tools of social media and that's what it's about he calls it thank you economy which is really about thanking the customer for for being a customer so um it's thank you economy book.com so check that out we than thank uh thank you economy and Gary Vayner check okay so I have a a question now the the three feet from gold which is thinking Grow Rich now is that is that an actual is it actually thinking Grow Rich reprinted or is it is it commentary about thinking Grow Rich um it's actually a whole new book and it's a parable in itself where the Think and Grow Rich is the brand name of a new series of books so for instance I'm going to do a Think and Grow Rich for women by women talking about women and their thought processes and how they follow the principles of Think and Grow Rich I'm also going to be doing a Think and Grow Rich for children um so that so this that's actually the brand name of a new series of books and three feet from gold is actually a unique um written novel basically that we did talking to many of today's thought leaders and we and we set it in a parable format so that you follow a young man through who has gotten in from the entitlement age and he's kind of a you know he likes to spend money that he doesn't have and and he goes through this journey of of having a mentor that helps him get back on the right track and the mentor introduces him to some of his friends much like what hill did when Andrew Carnegie introduced him to all the rich men of his time back in the early 1900s and that's really where the power of Think and Grow comes from because it wasn't one man's philosophy it's not Napoleon Hills philosophy he interviewed hundreds and thousand of people that were successful and thousands of people that considered themselves failures and so it was a life study he he studied for TW over 20 years he's really a researcher yes so thinking Grow Rich is actually a synthesis of success of all of these people that's why it's so powerful just as just as outwitting the devil is the same synthesis of what help people back because that's the power all of both of these um books were written as a result of his lifetime of study okay and the um 3T from gold so it's it's original novel it's based on the principles of thinking Grow Rich but it's completely new original novel right and what we did was we took the principles of perseverance and never giving up and we went out and talked to many of today's leaders we talked to the found you know the greater velcro um FedEx Chick-fil-A restaurants so you might not recognize the names of the people we talked to but you would recognize their brands in the world today sure about how they are still utilizing these principles in today's market so we wanted to show the relevance of this of the information to what's happening in the world today how did you find those people like were they did I mean did you already know that they were using these principles or did they contact you or how did that work in a myriad of ways we we looked to those folks that communicate with the foundation who have created success and say I love Napoleon Hill already so you know there was already knew that they were there was already a relationship and we wanted to make sure the people we highlighted um really um exhibited the elements that we want to people to see as a result of Think and Grow Rich and so some of them we actually reached out to to say you know did you have um influence from thinking Grow Rich so right various different ways but outwitting the devil is is actually the original transcript that I mean the uh what do you call it the manuscript was the original to Think and Grow Rich and youit it yes what I did was I didn't change the manuscript I did do some Precision editing because he can sometimes be a little wordy but it's his actual writing and then I add sections and it's in a different font so you can so you can ignore my comments if you choose if you're a purist you can just read his his manuscript and ignore my comments or as you go through the book you can read and what I did was I would compare what was happening in 1938 when he wrote it to what's happening today because there are so many similarities we had high unemployment back then high unemployment today there we were at War back then we certainly at War today and the economy of course was in the toilet then and the economy is certainly there today so there's so many parallels and the thought process of moving from an entitlement mentality to an empowerment mentality was a very big issue for him he also talked about the need to not have dictatorial education but to have experiential education instead of pounding facts into our kids through memorization now this was 1938 I was going to say so ahead of his time it could be 2038 so yes so relevant today he also at the time talked about the the the the bad side of cigarettes now this was at a time before we knew cigarettes were bad for you 1938 we were so giving them away free to our troops everybody's and he talked about the devil says that he uses cigarettes to derail young people at a young age to get them addicted to nicotine so that they would drift and that was one of the big Concepts in the book that I love he talks about Drifters versus non- Drifters and a Drifter is someone who's easily swayed they go with the flow they they don't have a mind of their own they don't have an ultimate goal like sheep we kind of think of them as sheep that just easily be manipulated by marketing and and um right and the devil loves them because he can mess their lives up and then he Compares The non- Drifter and The non- Drifter is somebody who knows where they want to go they have their goal and they yes we have setbacks along the way but when you know where you want to go you can re you can recalibrate your your path right and so he says you know non- Drifter he you know when a man he says a man who who uses his own mind escapes my web and so it's that's part of it and we think about different times in our life when maybe we were kind of going with the flow oh yeah all of us last Tuesday no yes exactly and there's one section in the book about procrastination and it's like darn busted because he said you know procrastination is drifting and I said yeah but that's my excuse I said I always work better under pressure but yes oh no say that too yeah laziness laziness plus indifference equals procrastination I guess if the shoe fits you know yes yeah we all guilty and the the term the devil I can see where that's uh kind of a loaded term but it doesn't matter whether you like personally I don't believe in the devil but you can still look at it even metaphysically it's still the same because if if you like metaphysically I would think of the devil as being your your ego your um you know fear your voice yeah that exactly even so however you look at it whether you look at it literally or or metaphysically or whatever it's still equally applicable well when I tell people I say you know we've all seen the cartoons with the on one shoulder and the devil on the other so I said the next time somebody's in your face and giving you a hard time just smile and go like this you know cuz you'll know you get rid of the it's negativity and we have so much negativity around us and one of the ways to out with the devil we out with the negativity in your life is paying attention to your environment right you know if you think about going to a funeral you're down you feel you how depressed the room is versus going to a party where they're dancing and that's is so so important because so many of us the cocktail conversation is about bad health or it's or about the economy or somebody losing their house or losing their job you know and it's like um I came out for this exactly versus what's positive that's so so important people don't pay enough attention to that the people that you hang around the the the energy that people are giving off you have to be really aware of that and it it just it's going to either bring you down or bring you up and it it influences your your thoughts for the next 24 hours 48 hours or whatever of what you do and it's so important to keep a to keep that positive energy and and stay away from that negative stuff that's just drawing you down people complaining no matter what it is I mean there there are obviously there legitimate complaints and things like that there's a time in place you take it you process it you file it away and say okay now I'm going to do what I have to do about that and file it in the drawer you move on and stay positive right and you turn those negatives into opportunities you see a way you know the most successful businesses say do one of two things they solve a problem or serve a need and so we've got a lot of problems today and we've got a lot of needs you I mean last night I was speaking to a group of under 30 CEOs and one of the most common questions I had was what happens when your family isn't supportive and that's that's more often than not the case because your family knows you so well and you start doing something different in your life you start wanting to go out instead of being going to the corporate job you want to be entrepreneur the first thing that happens is Mom and Dad goes no no you know your family says oh that's crazy you know you shouldn't do that and so you instantly feel pulled back you know the analogy of there one crab in a box crawls right out two crabs in the Box neither one gets out and so people are naturally resistant to change and you can't change your family but you have to recognize that that's their attitude yeah and I'm not going to allow myself to be sucked in and so so you limit the time you spend with your family when you're in this buildup mode and you increase the time that you spend with your friends that are on the same yes and you go to the networking groups and you find that Mastermind group that supports you and where you want to go so that you're adding that positive energy and encouragement because once you start seeing some success all of a sudden your family is going back yeah they're right back you more friends than ever yes out woodwork exactly it's true there's a saying I don't I I'll paraphrase I get it completely wrong but something about um you can't be a prophet in your own village and that's kind of what it is the people that are closest to you are the most critical and one of the often and one of the things that um I always think of it as a curse word it's like the worst thing you someone can say to me is these words be realistic because what they're really saying it's a polite way of saying um oh you're not good enough you're never going to succeed and it's just it's it's that pulling you down you're a dreamer yeah like oh be realistic you're just little Bruce from the block or whatever you know I know you from way back and you you've never you've never been a super success before so you're not going to be now you know that kind of thinking that uh be realistic and it's their own fear that's speaking it's their own fear of of criticism their own fear of change their own fear of of of failure they're exactly they are projecting it on you and you have a choice nope of receiving it exactly or rejecting it talk to the hand right yes yes this yeah yeah yeah nope brush it off okay bye-bye we'll talk later once I'm successful that's right exactly prove them wrong some people actually take that energy and and fuel this like I I I want to like uh I'll show you I call it the I I'll show you feeling motivation yeah and that's what fear can either paralyze you or it can motivate you yeah and when we talk about passion one of the things in three three goal we came up with a a personal success equation which was common among all the people that we talked to and that's taking your passion and when I talk to people about passion we've all heard do what you love love what you do well passion can also come from anger and so for instance my life's work is because I'm angry that we don't teach money in school we don't teach people about entrepreneurship so my passion is from anger and so you combine your passion with your talent so my talent I'm a CPA and I have a background in publishing and so I combine my passion with my talent but that's not enough you have to find that right Association and that's the people that you surround yourself with or you collaborate with another company that can help speed you to Market and so that Association is so important and then of course taking the right action you know we've all seen the movie The Secret in the book and it's great talks about the law of P you know positive attraction well that actually was originated by Napoleon Hill in 1919 he re really originated the law of attraction but he also said you have to do something you have to take action you know we've all been given a great mind and two arms and two legs we're supposed to actually do something go the as he said go the extra mile but then and we were almost ready to go to print with that formula power you know the your passion plus your talent times the right Association taking the right action and when I said no there's still something missing and the piece was faith and that's what helps get you through the negativity faith in yourself right and faith in what you're doing and the faith that you are going to succeed right and that's a common formula that every one of the people that we highlighted in 3 feet from gold and and the basic underpinning formula in all of Napoleon Hills work is the fact that you have the ability to be successful it doesn't take money to make money it takes the passion and the talent the right Association taking the right action and having faith in yourself right and if you have a if the if there's a a spiritual component to it one of the things that to me I think of the easiest way to uh have that Faith you have to have a couple things one you have to feel worthy of success because if you feel that you don't uh deserve the success then you will never get it no matter what that's just a deal breaker you have to feel like you're worthy that you have to love yourself effectiv first of all you have to love yourself enough to feel that you are worthy of it right and then you also um one of the things that I don't I don't know where I got this idea but I I I think about is if you if you feel like what you're doing it's of sort of has a moral or um ethical or spiritual aspect to it if you feel like what you're doing is good basically it's ordained by higher power by God or whatever that what you're doing is actually good then you I feel like I can't fail if what I'm doing is actually good is really helping people like our mission statement at only1 TV is to help as many people as possible and we mean masses of people billions of people all over the planet in the most profound ways possible that's our Miss Corporate mission statement right and so I really believe that and if I really feel that way then spiritually I feel I can't fail I can't fail it's impossible so if you think that way that's that's your faith you're talking about yes and it's being Mission driven as opposed to profit driven right and that's where so much of it is you know when you see successful companies you know are they they can be successful for short term if they're profit driven right but that's called uh what I call are you selling or are you serving and the issue is if you just sell it's a transaction I con I can convince you I can convince you to buy my book that's a transaction right but I want to serve you so that I want a relationship so you instead of having a transaction with your customers create a relationship with your customers and the money will come but if your if your if your vision and your mission is aligned in SE service then you have a long-term success continue to come if you have a relationship if you make a fast Buck then yeah you can you can cheat people you can just do anything unethical and and make you can have a lot of s financial success but very shortlived right wow so um how have have you I know that you have developed lots of products because I remember the cash flow game and then cash flow for kids we actually uh Ed and I actually used to have a this thing we started called uh Prosperity groups that we did this we created this whole thing and this was part of our little curriculum in our groups that we did uh was playing we had a game night where we play cash flow and all that now I understand you have some new products also that are targeted for teenagers yes I'm so excited about this and because not so much because we won awards which I'll share with you but because the teens love them um I left the rich head organization in 2007 and my passion was to create products that really would give young people the chance to become their own boss and become masters of money instead of slaves to money and it was really almost a download of the stuff that was in my brain and we started with an entrepreneurial kit and it's this Biz kit we just within the last two weeks learn that we are we received the 2011 mom's gold Choice Award for this product wow and so it's a real it makes me very happy but what makes me even happier is when a young person actually uses it and generates and makes a business for themselves and it's really a fun yes it's a really fun forc color product and it shows the various aspects of building a business and then at the end of each section they fill out a little piece of this one little question they answer the questions and when they're done going through the process they you pull out those pages and they have their own business plan and so even adults get a little intimidated when oh me too I've never I've never written a business plan and so I've had intim adults use this product think I'll pretend I'm a kid yeah so it walks you through the process and it allows them to become powerful because when a young person knows that they can make their own money that's the gift of a lifetime yeah that's exciting instead of thinking you have to get a job and be taken care of by an employer or taken care of by the government you learn that you can take care ofs create a job yeah exactly and the self-esteem goes up yeah and the confidence goes up that little you're not worthy goes starts going away because they realize that they can take care of themselves and that's what's so important but when I did this product I also started thinking that you know young people like to they like games of course they like the internet but when I started I actually created this product which is called Thrive time for teens and it's a board game and The Sweet Spot is ages 10 to 20 because it talks to young people about where they are at that stage of their life and it's done with humor and the and the beauty of it is we teach them that the choices they make will either drive them to success to thriving or dive them into debt we don't talk down to them it's a lot of fun a lot of humor in it but they they learn that it's just as important how they spend their time as how they spend their money and we've kept it very cost affordable it's $29 so my my goal is to make a difference not to make a profit and the kids that play it absolutely love it we won the same mom Gold's Choice Award on this product a year ago 2010 wow but the better award is when the kids play it and they just they they get engaged they like it the conversations they have around the table they go why aren't they teaching me this in school I need this information this relates to who I am and what I am and it talks about getting good grades so you can get a decent college scholarship so many people today are just heavy burdened with large school loans and school debt they they're getting out of college with $100,000 in school loans and no job yeah and that's that's going to this generation unless we teach them how to be independent and again how to be a master of their money instead of a slave to their money how does the game handle that if you're uh it deals with student loans right is it um is it detrimental in the game if you if you take student loans every every every decision you make you either get a positive Thrive score or a negative Thrive score and so in here there are certain elements of the fact that you qualify for a scholarship well that's a positive okay and then you may have an opportunity for your parents to help support you through school that's a positive and taking a school loan can be a positive if it's for the right reason and it can be a negative if it's for the wrong reason and so we deal with that and know we talk about your first car a car can be a negative if you go get the hot hot hot hot um sports car it's a negative um if your parents support you and you can get a decrease in your car insurance because you have good grades um there's also cards that say you've done too many text messages extra 100 bucks well I think that's probably happened to a few kids this age it talks about uh one one card is your your um boss realizes you've been giving away free food to your friends for a year he should fire you but instead he reduces your pay and makes you clean the toilets so again it's humorous there's you know and then the kids they have a great time talking about things that truly have happened in their lives there's one my personal favorite is you go to a great party at a friend's house their parents are out of town cops come you get a $400 ticket right well I don't have to say on the card that there was underage drinking you know the kids fill all that in around the table but again it it it makes them experience things I often say we need to allow our teenagers to stub their toe while they're still at home yes so they don't break their leg when they go out into the real world for sure and so by doing this they have those experiences and they have the opportunity to think about the consequences without actually realizing the consequences right and that's the beauty of of what Thrive time for teens does it really allows them to start thinking about life life choices in a safe environment with play money instead of real money it's a game yeah but they the lessons they learn they can take easily take to the real world right have you had any um interest from schools or Educators and and uh using some of some of these games and and books and things yeah I'm very excited we are going to be doing we're starting a a plan in Arizona which we intend to take Nationwide um where we're doing a Thrive time challenge throughout high schools in the state of Arizona starting in January and it will culminate in April which is financial literacy month so at the end of April we'll be doing a final um competition of kids around the state for Thrive time and the winter will get a scholarship so oh great so important and it's so important for the parents too this is a great way um what happens is parents are afraid to talk to their kids about money because they're afraid kids are going to realize that they themselves don't know everything you know that's the case they may have their own financial problems and so by by using the Thrive time for teens game it's a safe tool it's a buffer parents going learn too it takes the it takes the emotion out of it and so this the parent does learn along with the kid but it's also a safe way to talk to your young person about money to give them the tools they need without making it so personal I mean Blood and Money sometimes is a very difficult thing to to mix because the emotional side of both money's emotional family's emotional put them together sometimes you have explosions exactly and I can imagine it's for parents it's like uh like like helping your kid with your with their homework and you have no idea what they're doing like um immigrant parents trying to help their kid with their homework and they don't even English isn't even their first language or whatever new math all those things that parents have experienced so this is an excellent tool to teach both at the same time and make it a game make it fun well part of the problem and what that I talk about this as well is um if you imagine the old science fair project where you can go in and you can see which projects mom and dad helped with the most right right and so Mom and Dad think aren't we great parents we helped our child get an a right well and you think the child is going to say I have great parents they help me well the child may actually be think thinking they don't think I can do it on my own right exactly they don't learn selfconfidence and then next time the kid's going to say what the you know what let Mom and Dad do it and so by helping you're actually disabling your child right I've done it with my own kids I've seen I see it all over the place and in today's environment so many of us want to put our kids in bubbles so that they bounce they don't realize they don't understand they never face failure treat them like they're helpless and then they become helpless they grow up helpless right couldn't have said it better exactly that is that's the issue we have so many with so many young people today I always think about you know giving giving too much to anybody um when you know they're they're not going to use it wisely or whatever the case may be you giving a gift or money or something to to to people in depending on the circumstance can be I always thought of it as enabling but you're right it's actually a better uh way to say it is disabling because it really is it's disabling them from doing what they really need to do themselves and um you know really sometimes you just have to feel the pain or the desire or whatever to change your what your your behavior your choice your laziness or whatever it is and a lot of parents say well how do I get started and I say just you know you can start really with the little goal I talk about little wins when you know where your big goal is that's fine but set little goals and allow your child to achieve a little goal and celebrate cuz then all of a sudden the self-esteem goes up yes then they can set another little goal and achieve it and so it's like okay you start and all of a sudden you wake up and you're really close to your big goal you're so wise you know that I just saw this documentary on Ted I don't know if you ever heard of TED Talks ted.com is my it's like the only television I watch it's so cool I just saw this documentary on ted.com about video games and that there's a science to these video game development companies that they use and that's exactly what they talk about they they have whole structure of this the idea have little goals and little achievements and um all all sorts of things that they've been able to actually match up to our the evolution of our brain of how we work and how we grow and how we learn really interesting stuff maybe you could uh explore getting some of these products made into video games that would be cool yes I I would love that that would be super we're looking if you're a video game developer contact Sharon Sharon le.com is your website right it see it there now where's where's the best place that they can they can pick up these these books products the books are available on Amazon.com or Barnes noble.com you can also go we have a special website called outwitting theed devil.com okay and outwitting theed devil.com there's actually a secret chapter that was in the original manuscript that didn't make it into the final book and it's and it's Napoleon Hill having a conversation with his invisible counselors his Mastermind and these are great people from history that he brought together and it's it's a very it's like its own little short story and so I made that available for free you can download outting theed devil.com and you can also order the book through that website it takes you to Amazon and Barnes & Noble so great great well thank you so much Sharon it's been such a a pleasure finally to meet you I'm you know one of your biggest fans it's my honor thank you so much and I appreciate the opportunity sure thank you see you guys tomorrow take care ciao [Music] oh 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