The BIGGEST Social Media Mistakes Real Estate Agents Make!

what is up everybody welcome back to the channel you guys in the past several years SE six seven years now all day every day speaking to real estate agents on the topic of social media marketing right what they're doing to capture leads how they're putting out their post how they're marketing their listings and open houses I've questioned as far as like a questionnaire right every time I speak to someone I'll shoot them a questionnaire where I'm just asking basic questions on on their current marketing how many leads they're capturing um how many are their links on social media branded um how many likes do they have on their Facebook business page right basic questions that I that I ask before I jump on a call um with a real estate agent and when I tell you this number you guys I if if you've been following me for a while whether here on Facebook or or on YouTube shout out to every single one of you who's been following me for years now but I keep I in many many of my videos I'll always use the number 99% I keep saying 99% it's literally 99.9 okay but 99% you guys 99% of real estate agents will always say zero when it comes to how many local leads are they capturing on social media now if you're that agent and every now and then I'll speak to an agent that's that's really trying to build Nationwide right typically it's investors that I speak to that that are building Nation actually not even investors even even investors are just marketing to either just their local area maybe their state maybe a couple States if that wholesalers and and and and um long-term holders but the typical real estate agent 99% of the time they're not capturing local leads and 99% of the time they'll tell me their their dream location is in their backyard like if they can just focus in on their backyard if they can get the entire city to know who they are you know that's their that's their dream area of doing business right your typical buyer that you can pick up your seller that you can drive down and list their property right it's literally 99% of the time where an agent will tell me David I'd rather take over my so I'd rather take over my local area but the problem is you guys you have to you have to you have to keep this in mind like you have to know this right this is marketing this is where you're posting your listings you're you're putting out your business over here on these platforms right and and and and they're all the same so pick your platform pick your poison it's all the same Instagram Tik Tok LinkedIn YouTube Facebook here the personal page the business page it's damn near all the same you have to keep in mind that when you grow your following and you're out there posting posting posting what you'll end up finding out is that is that is that 99% so 99% of agents are doing this and then also when it comes to your friend count it's 99% 99% of the people that will end up following us on any platform do not live in our area and they're never planning on it and that's why I always always always say use me as an example like ask yourself if I'm out here in San Diego marketing my business let's say I'm in I'm in the real estate space and I'm showing you my open house here in San Diego how many of you guys on my personal friend list on my Instagram follower list on my YouTube on my YouTube subscribers on my hundreds of LinkedIn connections on the thousands of people who follow me on my business page on my Facebook business page how many of you would actually care about my openhouse coming up this weekend in San Diego none of you would and and again flip the script it's the same exact thing so as you're putting out organic post right I'm going to show you the problem and the and the solution to why the majority of real estate agents are not capturing leads online um and and if you are capturing a few here and there I'm not talking to the few here and there I'm talking about like at scale I'm talking about consistent I'm talking about actually building a brand in your local area right I'm actually talking about taking these posts and letting people down the street see it by the thousands right I I I want to put up a listing and get thousands of people in San Diego to see that listing right if that's where the property is is listed right I'm talking to that real estate agent that says David yeah that's me if if if I can just snap my finger and if I could take over a few zip codes I'm all in I'm telling you guys it happens well there's two there there I'm going to show you I'm going to show you two problems and then I'm going to show you the two solutions but as I always say on all my videos especially here on YouTube hundreds of videos I always say it happens it has to happen and it only happens with an actual ad so pick your platform they're all the same if you spend the majority of your time on LinkedIn but here's another thing that you got to also keep in mind you have to know where your avatar is at so it's not about you it's not about you it's not about what platforms your your act on but at the same time I would think that majority of you guys are pretty smart right you're professionals real estate agent local business owner you you own a gym down the street right I would for sure know that you guys are smart and and and and and and and you know where your avatar is at right so as I speak to my audience Facebook YouTube this is who I'm speaking to majority of you guys are seen this are real estate agents so as you put out content you want to make sure you know who you're putting in front of so all I'm saying is that as you look at your friend list on any platform 99% of the people will not live in your area and are not planning to move to your area 99% of the people that follow us even on our personal Facebook page you got 3,400 friends on your on your personal Facebook friend list and you're telling me you know all of them not at all like not at all you don't know all of them at all at all at all it's damn near 99.5% right so so a person that has 3,400 Facebook friends it's about it's about damnn I don't even know what the exact percentage is I could yeah but just do the damn math it's pretty damn basic out of the 3,400 friends you have how many of those are actual people you know friends and family people you do business with co-workers your broker your appraiser your inspector right your your lender your title rep your esro officer other agents of the business your past clients how many out of the 3,400 friends on your personal Facebook page how many are people you actually know right and and people that live in your area or maybe maybe maybe maybe plan on moving to your area I'm telling you man the average the average person with 3,400 friends and this could be 3,400 followers on Instagram it could be 3,400 followers on Tik Tok it could be 3,400 subscribers on YouTube I think I'm like at I think I'm like at 6,700 on YouTube not one of them lives in San Diego right so it's like as I'm putting out content again I know who I'm talking to as you're putting out content you have to know who you're talking to just don't put it out you can't like that's not I know your broker might be telling you that or your social media coach might be saying that and the Gary Vees of the world but dude it's not like that like if you're a local business owner you got to be showing that that your content you got to be showing that post to your local area especially in the real estate in the real estate space as we're putting out listings and open houses like because again when you look at that 3,400 friend list I'm willing to to bet I'm willing to bet and you guys take the challenge okay I challenge every single one of you guys I challenge you I challenge you challenge you challenge you look at your personal Facebook friend list okay the 2200 the 3,400 if you're like me the 4,900 look at that ju Just Facebook alone how many of those people do you actually know okay I'm just saying out of 3,400 typically you'll know about you'll know and and this is with you being super popular and and super let me let me make sure this is not pausing okay sorry about that this is with someone that's super popular right you've been in your town forever you went to school there you went to college there you went to ele there your grade school friends are there your mom your dad let's say you've been in your town I've literally been in San Diego my entire life I know a lot of people right but here's the big butt the big booty what or what here here's the big booty butt but when you look at that personal Facebook friend list I'm willing to bet it's no more than 200 people I'm willing to bet it's no more than 200 people that you actually have a personal relationship with not some random that requested you from Kentucky and you live in Florida no not not these randoms and that's what I'm trying to that's my point within the point is that the majority of our friend list Instagram followers Tik Tok followers LinkedIn connections YouTube subscribers 99 plus% of every single one of them will not live in your area and never plan on moving there you're not moving a San Diego so if I keep showing you my open house if I keep showing you my listings in San Diego California not one of you would give a damn not one of you so it's like that when you're sharing content you guys it it's like that so the two problems there's two problems on two problems two reasons why the majority of real estate agents do not capture a ton of leads for their listings and open open houses okay there's two reasons here there's two reasons and and you know what I'm going to actually share my screen let's just go into it cuz I have I have shout out to Sher I have I have and this is where I got the 3,400 from right shout out to Cheryl shout out to Cheryl I was randomly going through my my newsfeed just a few minutes ago that's why I'm cutting this video again those of you that think you need to set aside set aside time to go and produce and go create and go record a damn video dude I'm telling you it's it's it's so far that's so far from the truth it's not even funny that's got to be the biggest myth ever um and I learned this years ago years ago when I started putting out content don't think you got to do that don't think it has to be all perfect don't think you got to set aside a bunch of time to to to record these videos you don't necessarily have to do it at all hundreds of videos for me personally on my YouTube channel alone hundreds of them even this one today is literally just day in the life of me just documenting what the hell I'm doing but keeping it on topic right so in your case if you're a real estate agent document what you're doing you're putting together an agreement you're putting together a contract you're putting together you know you're setting up an inspection you're you're calling your inspector you're you're you're you're you have a 10-minute call with your lender to go over a client's um um um VA loan everything and anything that you're doing you guys start documenting it but but but also also what you want to start doing also which is super super important is start focusing on one person so before I show you the two problems and the two solutions that's a little side a little side uh uh statement focus in on one person you guys as you're bringing your content to social media you want to focus in on one person your avatar that's marketing that's marketing 101 right not even just internet or social media marketing that's literally marketing 101 you have to pick a Target pick an avatar who are you trying to serve who are you speaking to right now now I know real estate because I come from mortgages I come from marketing but I also spent six years as a licensed loan originator in the state of California and in the state of Washington I had both my licenses at the same time while I'm doing loans here over the phone in San Diego crushing it right but that was a six-year run from 2010 to 2016 and then it was in 2017 when I started teaching and coaching and Consulting real estate agents on social media marketing right so so so that was the niche that was my avatar is to focus in on the real estate agent focus in on the local business owner right so in your case with with real estate specifically and you again you could pick pick any Niche it's all the same but with real estate specifically the majority of of of Agents think they got to set aside time to produce video when you don't just document and throw it out I'm literally documenting what I just saw right now shout out to Cheryl but I'm literally in my newsfeed I had a couple minutes and I'm like dude I see a couple problems with this post let me share and let me teach and let me show them the solution to to Really skyrocketing your your buyer leads in this case when it comes to a listing or when it comes to an open house a physical property in a physical location we have to Target that area so so the Golden Nugget the Golden Nugget before I show you the two the two problems the two solutions the Golden Nugget is that you want to focus it on one person now a lot of times that's hard for a real estate agent because they're so knowledgeable you guys are so passionate you guys are so fired up or or and and and even in the last few months last year or so a lot of you guys have even been down right you guys even been you know out of it not closing right what you want to be closing and I'm telling you here's one reason why yes the market shifts and yes the market has been doing has been funky in the past year two years but as you try to build on social media that's what I'm trying to help you with is just the tweaks that are necessary if you guys plan on building on social media okay you want to you want to make sure you you you you implement these two solutions that I'm going to give you right away but before that real quick again the Golden Nugget the golden the Golden Nugget the golden s uh statement is you want to focus it on one person so although you may want to bring all this knowledge and all this passion and and all your education to social media one day you're talking about VA loans in that Facebook post the next day you're putting out an Instagram on interest rates right the next day you're putting up a Tik Tok and you're showing someone you know a walkth through you're just kind of all over the place with your one day you're putting out a monthly newslet monthly newsletter for for for Phoenix Arizona and you're sharing it to your 3,400 friends who don't even live in Phoenix Arizona right so so all over the place with your content my biggest recommendation when it comes to Marketing in general when it comes to marketing 101 is pick an avatar ask yourself what who fires you up more is it the buyer is it the seller is it the investor is it the person going through probate like is it the person that's going through a divorce and and they need a seller their property like is it an expired listing like who are you guys focused on right that's that's number one because one one and and and and not only do I know that because of marketing you guys but I also know that because that's all I see in my news feed so if we're if we're friends here for the first time you guys and we just connected here on Facebook this is where I try to put out the majority of my of my videos because a lot of it is for real estate agents these friends that I have here every single one of them a lot of you guys have been following me you already know this I've said this a million times every single friend the 4900 to be exact every single friend is a real estate agent and it's been this way since 2017 so since I left mortgages jumped into all of this stuff my whole strategy was to request real estate agents and start teaching them how to Market on social media that was my number one strategy to this day um it's how I connected with so many agents it's how I have you know over a 100 reviews on my Facebook business page alone hundreds of of agents that i' that I've worked with when it comes to this stuff um but the reason why I'm even showing you this the reason why I'm even bringing this up is because I see by the thousands how everyone post that's why shout out to Cheryl shout out to Cheryl but I see by the thousands how everyone post and then when I speak to you guys and I ask you how much leads came in it's always goose egg it's always zero right and here are the reasons so side note was pick an avatar is it is it the buyer is it the seller now in this case with a listing today's video I'm going to be focused on a listing right how to really Skyrocket your buyer leads for this listing and how to post it on social media the right way right to to generate a shitload Elites okay I'm sorry there's no other way to say it but you got to get fired up because this is so basic you guys have 99% of it and again I'm using that number again I'm using that number again it's 99% both both sides positive and negative 99% of you guys post the most amazing stuff right you guys know what to write you know what to put down the copy which is what we call Copy the ad copy which is the text the copy you guys have all that part right right so so so 99% of you guys are are are putting out the right content okay now when it comes to a list as I'm saying the side note pick your avatar the buyer the seller or the investor right and I would think most of you guys are after listings I would think most of you guys are after sellers if you're a typical residential single family home licensed real estate agent I would assume that your dream client is a listing your dream client is a seller right and that's why I'm focusing today this video on this so if that's the case start putting when it's not a listing when you don't have a listing start putting out content regarding selling okay that's the side note I I'll make a whole another video on that subscribe to my YouTube channel I have a whole new video on how to actually capture listing leads how to capture seller leads I'll put out a video on that but but that's what you want to do that's the side note okay that's the side the side statement the side the side just piece of gold that I want to want to share with you before I actually go into these two problems here with this actual listing post but but find your avatar okay find your avatar and then just plug in here on on YouTube or Facebook and reach out to me let me help you with this stuff let me set all this stuff up to you once you have why don't you do that comment below or DM me who's your avatar that's what I want you to do comment below or DM me who is your guys' avatar okay is it the buyer or is it the seller I'm willing to bet the majority of real estate agents that are watching this right now it's it's it's damn near one of those it's one it's not really anyone else most of you are focused on on one of those and I'm even willing to bet the majority are focused on just sellers just listings right but but let me me know either comment below subscribe on YouTube comment below on my on the video or DM me here on Facebook let me know who is your buyer or seller because now all it comes down to is putting together a simple PDF putting together a simple buyer guide and a seller guide and start putting that on on social media I'll make a whole another video on that you guys that's how you would absolutely crush it okay so so now now let's go into the two problems let's go into the two problems with the way 99.5 5% of real estate agents post on social media okay this is what 99.5% this is what what what what ends up put getting put out and again you guys this could be on Facebook Instagram LinkedIn it's all the same you could have put this on X whatever this post exact post the image and everything it's the same on every platform right she did this the same in groups in the Facebook groups she did this she she put the same damn copy and paste on LinkedIn it's the same thing okay so here's problem number one problem number one is the fact that as we're posting organically we're posting it to the 3400 friends where 99 plus% of them don't live in the area so they're not coming to the open house okay they're physically not there and so again if this was an open house in in San Diego how many of you guys just on my personal Facebook friend list alone how many of you guys would be down to meet me Saturday and Sunday at my open house in San Diego how many of you guys raise your hand comment below DM me shoot me an email send me a letter let me know how many of you guys would physically come to my open house this Saturday and Sunday now keep in mind I'd be posting that and I'd be posting it to my 4900 friends right where I know for a fact let's go down to the real number I know for a for a fact fact is that out of the 4 4983 only one of them lives in San Diego shout out to Betty and it's actually my client with I don't think no she's not with no I don't I don't want to say the wrong brokerage but she's out here in San Diego crushing it and she is literally my only friend so again I'm giving you guys I'm saying okay if you if you're super popular and you've been in your in your NEC of woods forever and you have 3,400 friends okay I'm giving you 200 I'm saying you you personally know you shook their hand you gave them a kiss you probably even messed around with them in high school whatever I'm giving you 200 and I'm not saying Cheryl specifically I'm speaking in general cuz this is the same for every one of you and for every damn platform these people do not live in our area and the 200 people that we actually do know that's on that list they're already people that know us in the business anyways and they're probably already other PE they're probably people the 200 friends that she actually knows friends and family they're people that know other realtors in the area as well so it's like dude like how do we really sep how do we really do this two problems you guys the two problems problem number one is that when we post organically we're posting it to the wrong audience not one of these people live in the area now maybe again maybe a few of them maybe a few of them which is her husband her uncle her kids the kids parents the friends from the PTA meeting the friends that we met at lunch in last week when our broker had an event for lunch right these colleagues are co-workers are circle of influence that know that know we do real estate in our local area that consists of the 200 and they ain't coming the other 3200 friends I'm one of them and again this is not Cheryl specifically I'm not picking on cherl shout out to Cheryl reach out to me let me help you once I tell you these two solutions and once I show you the simple tweak it I'm telling you guys all of you can do this this is basic stuff so I'm say all I'm saying is that if you're if you're really trying to scale on social media you're a real estate agent you're a local business owner here's what it is man as you post this organically it's being seen to the wrong audience that's problem number one solution to problem number one is what I was mentioning earlier you have to run an ad this has to be a Facebook and Instagram ad and back to what I was saying earlier as well knowing your avatar and knowing where your avatar hangs out when it comes to list when it comes to to to just the demographics the demographics in fact let's Google it together the age group of Facebook users you have to know where your avatar hangs out right so if you're posting on on on Tik Tok okay that I I would assume if you're a real estate if you're a real estate agent and you're posting on Tik Tock I would assume that you love working with Buyers right I would assume that your avatar is probably a firsttime home buyer someone who's young 18 19 20 21 they've been on Tik Tok since they were 17 and now they're 20 now they're 21 right and you're putting out real estate content for the firsttime home buyer Tik Tok would be your place but again even if these were 3,400 people following you on Tik Tok 99 plus% of those followers on Tik Tok won't be living in your area and they don't plan on moving to your area just like you don't plan on moving to San Diego right so pick your platform I always say Facebook because again a lot of my content is for the real estate agent who has that client that happens to be a little older that happens to know that homeowner who may be thinking of selling down the line and and lives two miles away from them and they're a local real estate agent they know that that person may may want to sell someday and that person's 39 okay you have to know your where your demographic where your avatar is hanging out and I'm telling you right now if you're a typical traditional local business owner your person's on Facebook they're on Facebook right here Facebook users span a a wide range of Ages with the largest groups being 25 to 34 right 35 this is where I'm at I'm in the 35 to 44 range 16% of Facebook users with interest including family updates local news and group activities so 55 plus increasingly active on Facebook and often spend more time on Facebook than any other group right 55 plus there's your listings there are your listings right there that age group is hanging out on Facebook so the problem and then the solution problem number one is that our open houses our listings our real estate related content is going to the wrong person the solution to that is you have to run an ad you already have the right text you already even have the right image here is all that's missing you guys here is all that's missing and and I'm GNA and I'm going to just go straight into into into into problem and solution number two right away as I share solution number one on on this one problem number one is you're not targeting the post of where the property is located it's a physical property we have to let everybody know and their mother know about that property that that lives in that area Okay so posting organically on any damn platform is not going to do it it's not going to do it I have to show this property and and it's exactly what you would do offline anyways God knows that Cheryl if she's super active and and and super out there she's obviously on the phone calling everybody and their mother but she's probably out there around the around the property as well going to the going to the neighbor's house door knocking the neighbors hey my name's Cheryl poell Powell with JLA realy I'm going to be having an open house just thought I'd invite you guys make sure come come along bring your friends God knows that Cheryl is out there shaking hands and kissing babies in her local area promoting her open house it's a there's there's an easier way you guys it's a Facebook ad it's a Facebook ad problem number one is we're not targeting the local area with a Facebook ad the solution is a Facebook ad Cheryl needs to crush that local area Canyon Lake you can literally have thousands tens of thousands of people in can Lake Texas know about this open house by tonight all with the same post you don't got to change actually there is there is one one tweak at the bottom right here there's one tweak which is problem number two so we're going to go straight into problem number two it's just one tweak at the end the call to action that needs to be that needs to be needs to change and I'm going to show you that that's problem number two so problem number one we're posting to the wrong people the solution to problem number one is run a Facebook ad you can run this ad you and and again nothing changes the text everything there use the same text use the same image all that all you do is go into your back end into the ads manager and run an ad on it run an ad on it 10 bucks a day 15 bucks a day run it for five days run it for 10 days spend $10 a day and run it for 10 days and get everyone and their mother to see that property in Canyon Lake you would crush it you would crush it and back to what I was saying earlier in the video your avatar if you're to focus in on one Avatar the buyer or the seller and then get your hands on a PDF a simple seller guide a five pager teaching people what it takes to sell and you start to use that as bait as you run ads to your local area and you get people to download it they click they enter their name and email they download your seller guide you just capture the lead if you were to do do that you guys and and I'm talking about spending maybe 10 bucks a day for 10 days maybe you'll run two a month you would absolutely crush it okay now with this one problem number one solution number one it's a Facebook ad problem number two is the call to action and you guys again shout out to Cheryl this is not a shot at her at all because I'm speaking to every single real estate agent in the United States of America America I've seen everyone's post and this is what it looks like this is damn near 99.999% of every single openhouse call to action post okay it's always it's always a phone number it's always it's always a phone number it's always an email or it's always a phone number did I say that one it's always a phone number it's always an email or it's always a text me right same same as phone number but but another big booty but but if this property is being seen to thou is being seen and shown if this property is being shown to thousands of people who don't live in that area they call to action is not even going to matter but at the same time no one's calling and again Cheryl flip the script if this was me and you saw a 619 Sand Diego located open house and we were just random friends on Facebook or we were just random followers on Instagram or I just randomly followed you on Tik Tok you don't even follow me back or I just randomly subscribed to you on YouTube you don't subscribe to me back but I just randomly found you online dude that's what's going on right problem number one wrong people but again because it's such wrong people no one's calling right no one's calling so problem number two you guys is the call to action problem number two is the call to action this is not the call to action it's not your phone number it's not text me it's not email me it's not and for those that of you that actually have a link right those of you that actually have a link that's the solution the solution is a landing page but see again I I hope I'm trying to I hope I'm really trying to prove a point when I when I use the percentage 99.9 you guys I'm really trying to prove a point because it's literally that number and if you want to watch this video and say David none of your none of that shit's making sense I capture leads all damn day they're all local I get them from social media I'm a top producing real estate agent and I've been doing this for years if you're that person shout out to you you're the 0. one I'm speaking to 99.9% of you other ones that that that are posting like this and just wondering why you're not doing it online wondering why leads are not coming in from this openhouse post okay so it's not a click to your website it's not a click to your to your cookie cutter replicated beautiful Keller Williams website it's not that link problem number two is that the majority of you are not sending people to what we call a simple landing page okay it's not a website it's a web page it is one page okay this is where we've been on social media for God knows how many years past six years seven years I know when I came into the business at 7 years 7 years ago that's when I was learning sales funnels I still thought we were in the website days I still thought a fancy website prior when I was doing mortgages I was a phone guy I didn't need social media I didn't need marketing I need to shake hands with real estate agents and try to win you over cuz I'm the lender I didn't have to do any of that we were literally cold calling leads all damn day as a mortgage loan originator so I didn't I didn't need any of this stuff but as I leave mortgages and I jump into into into social media wanting to help agents I started learning all this stuff for the first time and it was in 2017 when sales funnels landing pages that's what we call this this is this is a sales funnel it's a simple landing page that's when it really started to to blow up and that's when I that's that's when I started learning about it for the first time a basic page this is what it takes to capture leads so if you guys are not capturing leads on on on on social media it's because the post is going to the wrong person it's going out organically it's not an ad the moment you turn this bad boy into an ad it is literally designed to capture leads it is a Facebook ad so I'm just saying it's it's it's going to capture ad a lot of people ask Dave well Dave what if my what if my ad doesn't work what if I don't capture any leads dude I'm telling you it's a Facebook ad it's going to work as long as you put out the right offer right and in this case it's a listing as long as we're putting out the right link which is the solution to problem number two problem number two is that every single one of you guys have the wrong call to action the wrong call to action this right here for more information click here that's the call to action okay that's what this the call to action should have been for more information click here and it would have been a simple landing page where it took me here now again I keep banging on organic because let's say for example I did opt in let's say she did have that link shout out to Cheryl out there in Canyon Lake Texas I'm in San Diego California even if I did mess around clicked on your landing page cuz we're Facebook friends and I opted in let's say it was a listing an open house and I opt in I wasn't I'm just I'm opting for the hell of it like I'm not really moving to Canyon Lake right so I have to really hold my breath you guys for any of these organic followers to ever want to come to my open house right so problem number one solution number one I would have been running a Facebook ad number two click here for all the details and this is where I'm going to end it this is solution to problem number two is that your call to actions you guys your call to actions are just the wrong one no one's calling no one's texting no one's emailing you no one's commenting below no one's entering their information when they click on your beautiful fancy Keller Williams website that you put at the bottom of your openhouse post no one's clicking on it right and so you have to be running an ad if I was running an ad on this open house I would be getting thousands of people in that local area to see it it's designed to get people to capture leads as long is I'm sending people to the right link okay it's all about the link you guys that is the solution to problem number two that the majority of you guys are not sending the click so as you're posting on social media there's no click to get me to give up my information this is a basic landing page every single one misses it this could be the same for an open house it could be the same for a listing it's one page two problems no one's running Facebook ads targeting where that property is located and no one's sending people to a simple landing page to capture the lead those are the two things you guys when you can really dive in and say okay ask yourself am I really trying to take social media to the next level am I really trying to build my real estate business or my local business on social media I'm telling you right now you guys from a mark marketer perspective and just a marketer recommendation this is my personal professional recommendation there's only two things that one should be learning if they are a local business owner if they are trying to take over a local community there's only two things that I'd be diving in 1,000% and learning now there is no 2026 it is now you said what you're going to do today you said that back in 2024 and and and you still haven't done it right shout out to some of you clients right you still haven't done it we're in the damn next year already still haven't done it it's like dude this is something you have to do now two things learn how to run a Facebook ad the right way and learn how to put together these simple landing pages to capture openhouse leads listing leads buyer guide leads seller guide leads any type of lead you could possibly want want to catch in your local area learn how to put together these simple pages to make it happen if this was a Facebook ad I'd have thousands of people in that local area see the post they would have clicked the ones that were super interested would have raised their hand and they would have came to this one page one pager and they would have opted in and because it's a listing an open house I always go for the phone number obviously on a listing or an open house if I was given away a buyer guide or a seller guide I wouldn't be offering I wouldn't be asking for the phone number but in this case yes so so look again that was page one right as I opt in as that person in my local area someone down the street who saw my ad again you guys it's the same post all I did was click the button and rent it as an ad pick the location rent it as an ad and all I also did problem number two is that the solution was to get rid of the phone number get them to click on a simple link that takes them to a simple landing page where they can opt in all about the property and look same thing as they opt in name email phone number as they opt in this is the ice and on the cake they then land on this second page shout out to one of my clients Emma she showed me her landing page and these web pages you guys that you have from your broker you can't use it the KV cores you can't use it because they're not basic these a lot of them are too damn overwhelming and complicated there's two pages there is two pages this is page two shot yeah shout out to my client Emma this isn't Emma this is Andrea but the reason why I brought up Emma is because on her landing page you just want to make sure that when people opt in and they land on the second page so whatever landing page software you guys are using when they opt in and land on your second page so if you put are putting out a KV core if you are putting out a Coldwell if you are putting out a real T1 website and you think that that website's going to generate leads and that's the website that you have in your intro and that's the website that You' be sharing on social media okay if that's the website that's getting people to opt in for something listing openhouse whatever if you're getting people to opt in when they enter their information name email or name email and phone number and they land on the second page here is another Golden Nugget just make sure that you can put a video on this second page there's only two pages right I showed you page one that was the listing I showed you page one right page one they opted in they then landed on page two just make sure whatever landing page software you're using you can put a video on page two okay super super important and this is this is the icing on the cake and this is where I'm going to wrap wrap up this video on this video you guys in this video there's four bullet points to hit on okay write this stuff down you guys and reach out to me if you need just a if you just need to pick my brain on social media marketing on on on on your current strategy or on how to take over your local area I'm telling you reach out let me let's jump on a call let me break down how basic this stuff is on this second page this video four bullet points number one thank you thank you thank you thank you thank you for your interest in 777 Brookstone right number one thank you thank you for your interest in the property 777 Brookstone number one I'm thanking them number two I'm introducing myself my name is David I'm the listing agent listing agent of this beautiful property let me show you around and let me tell you let me tell you a little bit more about it number two I'm introducing myself this is all going on this is all going on on my cell phone and if you're a really really gangster I would be at the property if this was a listing or an open house I would have literally done this video on the second page at the property because bullet point number two I'd be saying hey guys and let me show you around I would literally be doing a walkth through if you're when you're doing it on your phone hold the phone WID screen okay this is specifically for a web page when you're putting a video on a web page okay this this is another golden golden nugget always hold the phone horizontal widescreen okay I would literally bullet point number two I would be at the property doing a walkth through hey guys let me show you around that walkthrough video would have been bullet point number two bullet point number three and this is all done you guys depend on depend on if you actually do a walkthrough Andrea is obviously in her car so she's not doing a walkth through at all but but if you really want to step it up that's what I would have done I would have not been in the car I would have been at the property doing a walkth through bullet point number two number one intro int or number one thank you thank you thank you thank you for your your interest in my open house thank you thank you thank you for downloading your seller guide thank you for downloading my buyer guide thank you for your interest in this beautiful listing at 777 Brookstone thank you bull Point number one number two introduce yourself and tell me a little bit more about the property number three check your email you guys check your email because I just sent you all the details you got the pictures you got a damn drone video that we just put out you guys are going to absolutely love it make sure you check your email out right away and also be on the lookout for my futurea because over the next few weeks I'm going to be educating you I'm going to be showing you pocket listings I'm going to be showing you deals of the week that you don't want to miss so make sure you check every email I I'll be on the lookout bullet point number three check your email not only did I just email you what you just opted in for so check it because it's going there in seconds you'll see that in seconds but also be on the lookout for my future emails you want to plant that seed you guys be on the lookout for my future emails super powerful and then bullet point number four bullet point number four this is the close bullet point number four this is the conversion I called the thank you page the second page here I called this the money page because again no matter what your business is if you're a local business owner you can you can make this work in this case I'm going to be showing you on on just a basic example on on on the real estate agent bullet point number four I would say something like hey guys and by the way this property is not going to last we have an open house already booked out and planned for this weekend I have five families coming over tonight to take a look and get and get their private showing I have every hour booked if you want to schedule your private showing click the button below it'll take you straight to my calendar where you could schedule your best time that is bullet point number four this applies to a listing this applies to an open house this applies to a buyer guide if I got them to opt in on my buyer guide if I got them to opt in on my seller guide right I'm I'm I'm getting in a click I'm putting out some information regarding selling I'm running a Facebook ad so it's only talking to people in my local area click here to download your free sellers guide they click now they're coming to my one pager where I'm simply giving away a seller guide right this is an example page I don't have images on this just yet but simple simple page they opt in they end up landing on my money page my second page where it's me on video or you on video going over the four bullet points telling them to schedule a call you guys it is that that basic you're already putting out the content all I'm saying is run a Facebook ad solution to problem number one is you want to run a Facebook ad and Target your local area especially on a listing or an open house number two no more just call me number two the solution is a landing page a sales funnel you need these simple uh softwares to be able to to be able to create these basic Pages all of my friends all of my clients any reach out to me I'll give you I have these damn landing pages already done I have a listing page I have an openhouse page I have a buyer guide page I have a seller guide page basic templates you guys that you can start running as ads to your local area and capturing leads okay so hopefully you guys got value of that DM me let me know if if if you want to jump on a call I'll run through all this stuff for you two things that you should be going all in you guys learn how to run a Facebook ad and learn how to put together these simple landing pages that will have you capturing more leads than you could possibly handle all right guys so you could take all that to the bank I'll see you guys on the next video over now