THE BEST ULTA 21 DAYS OF BEAUTY EVER (no exaggeration) BEST & WORST deals
Watch on YouTubeVideo summary
The speaker presents an enthusiastic review of Ulta's "21 Days of Beauty" sale, declaring it to be the best edition yet due to the sheer volume of high-quality brands and new items available at 50% off. She explains that while she typically highlights a select few favorites, this year's catalog was so packed with gems that she had to curate her list carefully. The video is structured as a day-by-day guide starting from August 28th, offering viewers early access details for premium members and outlining specific products to watch out for. She emphasizes that while not every single item on the daily lists is perfect, there are numerous "bangers" across the sale period that make it an incredible opportunity for makeup enthusiasts to stock up on their favorite brands.
Throughout the review, the speaker highlights several standout recommendations, including the Dibs Glow Tour Duo shimmering blush and contour stick, which she praises for its creamy formula and suitability for deep complexions. She also champions iconic items like MAC lipsticks in classic shades such as Cool Teddy and Blankety, Charlotte Tilbury's Hollywood Flawless Filter, and the BK Beauty Essentials Collection Face Brush Set, noting that getting these high-end tools at half price is a rare find. Additionally, she recommends the Urban Decay Face Bond setting spray and the Laura Mercier Real Flawless foundation for their longevity and performance, suggesting they are among the most underrated foundations on the market that deserve to be purchased even at full price, let alone during a sale.
Conversely, the video serves as a cautionary guide against wasting money on specific products despite the discount, such as the Fenty Beauty Invisimatte Instant Setting Blotting Powder which appears dry and sits poorly on the skin, and the NARS Multi Stick which she finds patchy and difficult to apply. She also advises against purchasing the Urban Decay Tube Job mascara and certain Charlotte Tilbury foundations that tend to feel heavy. The speaker notes that some days of the sale are quieter with fewer exciting deals, but urges viewers to focus on the weekly steals from August 28th through September 3rd where major brands like Rare Beauty and Estee Lauder's Double Wear foundation appear. She concludes by encouraging viewers to utilize her daily breakdowns in the video description to navigate the sale effectively, ultimately praising Ulta for securing better deals and cooler brands compared to competitors like Sephora.
Read the full video transcript
As requested, I went through the entire
Ulta 21 Days of Beauty catalog and I
picked out some of the best and some of
the worst items that you can pick up
during the sale. As somebody who has
tried tons and tons of makeup, almost
everything out there on the market, I
want to bring my experiences to you to
share with you the ones that I think you
will love and the ones that I think you
should save your money on. And you guys,
I have to say, as I was going through
the catalog, you guys, this is the best,
the best Ulta 21 Days of Beauty yet.
Normally when I do this, I pick like 10
really good items and sometimes, you
know, I have to stretch it a bit and
like, you know what, I'll put this one
in. Oh my gosh, I had to cut items off
my list. They have some ultimate
favorites this year. I don't know how
they did it. Like, there's a bunch of
brand new items to the market that are
going to be 50% off. So, it's a good
one. This is one that you are going to
want to watch. I actually think I might
do daily, almost daily, not every day is
great, but almost daily posts of the
best items because there's just too
much. The items that I picked, there's
even more that I want to talk about.
Like, there's a lot of items that I
enjoy that I'm not featuring as the
best, but like I still want you to know
about them. So, I just had to say that.
Like, this Ulta 21 Days of Beauty is the
best year I've seen from them yet and I
don't know how they're doing it. So,
this is going to be a fun video.
>> [music]
>> So, I will have down below the best
items by day since every single day is
going to be a different deal. If you
don't know how Ulta 21 Days of Beauty
works, 21 days, every single day there
is quite a lot of items set for that day
that are 50
50% off, you guys. They also do have
weekly deals. So, on top of the daily
deals, they do have a number of
products, again, a ton of products that
are going to be 50% off for that entire
week. So, this is the page, the preview
page, and then it will remain the same
once the sale actually starts. If you
are a diamond or platinum, you're
actually able to start today, early
access, exclusive access to the sale. It
looks like you have 35 beauty steals in
store and online when you have exclusive
early access. So, I think we're going to
go day by day here, and I want to start
off with Friday, August 28th. There is
one item that I wanted to call out as a
favorite, and that is going to be the
Dibs Glow Tour Duo shimmering blush and
contour stick. So, you're going to get
50% off of $38, which is a fantastic
deal. And this is already amazing cuz on
one side you get a contour stick, and on
the other side you get a blush shade.
Now, how this is different from their
original stick duos is this is more of a
shimmering finish, but these are
beautiful nonetheless. They also have
beautiful shades for deep complexions,
as well. I gave some of those to my
friends when I got these in PR, but
these are beautiful, creamy,
easy-to-use, easy-to-blend formula.
I thought she moved. So, this is one I
am so, so excited about. If you love
cheek products, these are amazing. Now,
unfortunately, during this day, there
also is a major hit that I don't
recommend, which is the Fenty Beauty
Invisimatte Instant Setting Blotting
Powder. This sits on top of the skin and
looks extremely dry. So, I don't even
think this is a product that is worth it
on sale. You can get better, more
affordable powders that work better than
this, if you ask me. This is coming from
somebody with dry skin. Saturday, August
29th. This is an incredible day. I just
want you to know that these three items,
I love. I'm recommending them. Also, you
can get a Chloe perfume for 50% off. I
know a lot of people love Drunk
Elephant. Like, there's a lot of bangers
on this Oops, did not mean to click on
that. I don't personally recommend this
one. Uh, but there's a lot of bangers on
this day. It's a good Saturday to go to
Ulta. But, my favorite recommendations
that I will have linked down below would
be the MAC Maximal Silky Matte Lipstick,
Silky Satin Lipstick, just their
lipstick line in general. They have so
many iconic shades.
I pulled out a few of my favorites. Cool
Teddy, Warm Teddy, Yash, Blankety,
Fleshpot. Some of my favorite nudes are
available from MAC. I believe I demoed
the shade Blankety. If you're looking
for a good cool pink nude. So, I mean,
MAC lipsticks are classic. I don't need
to
make a whole review on this. You know
they're amazing. And they have so many
classic shades here. So, you can get a
MAC lipstick for $12.50,
which is incredible.
So, I'm really excited about this for
you guys. If there's any shades you've
been wanting to stock up on or restock
on, now's a good time. Also, I wanted to
call out Charlotte Tilbury. There's a
number of items during this sale where
you're going to get Charlotte Tilbury
for 50% off, including her iconic
Hollywood Flawless Filter. Now, I'm not
going to lie, there's a lot of really
great dupes of this out there. But, if
you want the original, $25 for a
Flawless Filter from Charlotte Tilbury,
another incredible deal. I used it
today. It's been a while since I've used
it, and I have to say, I see why this is
the OG. It sits so smooth and pretty on
the skin. I used the shade three for all
over my base, and number one as a
highlight. And, I mean, there's the
reason that she She this trend because
she's the OG of it. So, I just think
Charlotte Tilbury at 50% off is
incredible. I don't think she's ever
been in this sale before. So, she's a
brand to watch out for. Sunday, August
30th, there was some items that did
catch my eye, but nothing I wanted to
write down and recommend to you.
However, on August 31st, that Monday,
this will be online only, but if you're
looking for a quick brush cleaner, I
highly highly recommend this Cinema
Secrets makeup brush cleaner. Now, I
used this when I was a makeup artist
because it sanitizes, it disinfects
brushes, and it really quickly gets out
literally every little bit of pigment.
Now, don't get me wrong, you should
still, you know, wash your brushes under
the sink, but if you really need to
clean your brushes, professionals use
this for a reason, and this is a great
way to just try it since it is a travel
kit. But, guess what? It's only going to
be $7.50, so this is an incredible time
to try it. What a phenomenal deal. I
don't have any call outs for September
1st or 2nd. I'm trying to see if there's
anything major here. I mean, you can get
some Juvia Place brushes, those are
pretty good for 50% off. Juicy Couture,
if you're into this one, smell it in
store.
I do like the Jane Iredale eyeshadow
sticks, but again, it's not like an
all-time favorite. So, these two days
are a little bit more quiet for me, but
on Thursday, September 3rd, my absolute
favorite complexion BK Beauty, is having
an 50% off. So, it's going to be $75 for
the Essentials Collection Face Brush
Set, which has all the brushes you would
need. I love this brush for foundation.
I love this brush for either bronzer or
all-over finishing powder. This brush is
great for bronzer. This Any Any powders.
Any powders. However, you want. These
ones are nice and not too dense. The one
one middle is the most dense, which is
why I like it.
Sorry. Is why I like it for bronzer, but
these are super soft. They're synthetic
fibers and they just have the best most
high quality of complexion brushes. So,
$75 for these four brushes is
incredible. Now, BK Beauty often has
sales on their website, but you can
never get 50% off these brushes. So,
that's why it's incredible. Also looking
towards this day just because I have to
get my two cents in anything here are
amazing.
Urban Decay eyeshadow potion. That's
always a classic. If you use that,
restock on that. And then the About Face
Matte Fluid Eye Paints are also really
nice. Now, if you go here,
they're some weekly beauty steals. So,
they're going to be the for 3 weeks
these deals. So, from August 28th to
September 3rd, let's see what we're
working with here. The only thing I put
down for this day is a product I don't
recommend. If you scroll down here to
the bottom, you'll see a lot of Sigma
eyeshadow palettes here on sale. I do
not like Sigma eyeshadow palettes. So,
that's definitely a worst item that I
don't recommend. I've never liked their
quality. I found them hard to blend and
a little bit patchy. So, for me, even at
50% off, these aren't worth it. But,
here to kind of redeem Sigma, I do love
this color correcting duo. That is
incredible and very high quality.
Oh, wow. You can get some leg and foot
massagers. Some interesting interesting
products. It's worth a look. Here, I've
used this recently. I didn't really love
it. Didn't help with my
dandruff.
Nah, I don't really love this week's
drops. So, this one is not very good.
Friday, September 4th. The only product
that I caught out because I think it's
amazing, I just have never seen these on
sale because it's such a popular
product, are the Sol de Janeiro body
butters. I really love this purple scent
and the pink scent. So, their classic
one isn't going to be on sale, but
that's okay because the pink one and the
purple one are absolutely amazing and I
love the way that these soak into the
skin. I love the way that they smell and
I've never seen them at 50% off before,
so I wanted to call those out.
I talked really fast during that because
I had to sneeze. Anything else for that
day? I like Wild Daisy perfume though. I
haven't tried this so intense.
Max Studio Radiant serum is pretty nice
nice and thin. I think that's it for
this day. September 5th is pretty cool
that Rare Beauty is going to be on sale.
I don't love this product specifically,
but it's nice that it's on sale. If you
happen to see your go-to brow products
on sale, definitely stock up because you
know brow products are the quickest to
run through. So, one of my favorite
pencils that's really really precise is
from Benefit. It's the Precisely My Brow
pencil and it's only going to be $14.
So, even though it's not an exciting
item to purchase, if you happen to see
your favorite brow pencil or gel, please
pick it up because this is a sale that
you want to stock up. So, I do want to
recommend the Benefit. Also on this
date, they do have a product that I
recommend not to purchase and it's going
to be the Beautiful Skin foundation. So,
even though I was talking about how
Charlotte Tilbury actually has some
items on sale, I don't recommend this
one because it sits quite heavy on the
skin. There's just so many better
foundations that I'm going to talk about
during this sale. This is one that I
don't recommend picking up even though
it's Charlotte Tilbury. I I don't like
really
foundations from Charlotte Tilbury. I've
never liked her foundations. So, this
one is no exception. I do like her
Airbrush Flawless, but still she's just
never to me been a brand that I tag as a
good foundation brand. September 6th, I
didn't really have anything that caught
my eye personally, nor September 7th. I
didn't like the scents that they had for
Sol de Janeiro, but that's just, you
know, my own thing. You know, nothing I
want to talk about there. Nor September
8th or 9th.
So, these are
meh days, if you ask me. The only thing
that would excite me on the 8th would be
beauty blenders, because those are
expensive. Then on the 9th,
this is nice, but again, I'm not
obsessed with it. So, yeah, we have a
few days where it's going to be a little
bit dull. I don't recommend that, but
what is very exciting during the week of
September 4th to 10th for the weekly
deals, there's products that I really
enjoyed. The foundations, I said, don't
waste your money on the Charlotte
Tilbury, but definitely, definitely hold
off and buy these two foundations, if
you're interested, right? I'm wearing
this one today, the Urban Decay Face
Bond self setting waterproof setting
spray, which What is wrong with me this
morning?
I cannot see. I cannot speak. Okay,
Urban Decay Face Bond self setting
waterproof foundation. I love this. It's
on my skin right now. I demoed it today.
It is so smooth. It is absolutely worth
the full price, $40. So, the fact that
you can get it for $20, incredible. If
you ask me, this is one of the most
underrated foundations ever. I obsess
over this one. I think it's great. Last
great in the summer. Amazing. The other
one, amazing during this weekly deal, is
from Laura Mercier, the Real Flawless
Weightless Perfecting Waterproof
Foundation. This one went through a
little viral phase, but it is really
beautiful and long-lasting, and I
recommend it for all skin types,
especially oily skin types, which I have
a dry skin type, but I know this works
beautiful on oily skin as well. And
Laura Mercier is quite expensive, so 50%
off $54 is pretty incredible. So, these
are some of my favorite underrated
foundations, if you ask me. They're
long-time favorites of mine, so I when I
saw they were on sale, I was so excited
for you guys. I don't need to purchase
them, as you know, but anything else
super exciting? My mom loves the Drybar
dry shampoo. That would be her
recommendation
through and through.
Ew, I do not like this. Do not like this
one at all.
I love the foundation version, but the
highlight version is not for me.
Lots of dull tan.
Okay, anyways, worth the look, but the
foundations for this week, what a good
stinking deal.
Hold on, I got to put a pacifier on my
baby.
Um, what are the chances you think she's
going to go back to sleep?
This is her butt.
These are her legs up in the air.
This video might be interrupted anyways.
>> [laughter]
>> All right.
Friday, September 11th. Oh my gosh, this
first thing right here, Bobbi Brown
eyeshadow sticks. You know I think these
are so underrated. They're going to
include both the double-sided and just
the OG. Today I I did only matte shades
today.
I just wanted a simple eye look as per
usual. What's new here? But I used the
shade antique rose and then taupe in the
outer corners, but I think the mattes
from Bobbi Brown in particular are
incredible. I don't love their shimmers
quite as much, though. First of all,
eyeshadow sticks are so so so so so so
expensive. So, um, when I did my
eyeshadow stick video, a lot of you were
like, "Well, I just can't justify an
eyeshadow stick. I I might as well just
buy an eyeshadow palette." Which I
totally totally get, but I do just love
how quick, fallout-free eyeshadow sticks
are. So, 50% off. This like I'm
screaming to you guys. This is my own
personal recommendation cuz nobody else
likes eyeshadow sticks, but like I'm
This is very exciting. Anything else
exciting during this day?
Oh, this one's cool, too. From BK
Beauty, again. I
like their face brushes better than like
their eye brushes, but their eye brushes
are still great. So, you can get this
for $40, five brushes. So, BK Beauty and
Charlotte Tilbury like the new brands to
the Ulta sale. Well, BK Beauty was in
the last Ulta sale as well, but still.
It's still a new and shiny brand at
Ulta. So,
really great sets.
Um Saturday,
September 12th. Did I have anything?
Yes, I did. This classic right here,
this OG, Estee Lauder Double Wear. This
will be the reformulated version, but
50% off $52, $26.
You can't beat that if this is a
favorite of yours. I still do really,
really like this foundation even after
the reformulation. So, I know there are
so many people where this is their daily
foundation. So, if that sounds like you,
boop boop boop.
Stock up.
Yeah, guys, I'm going to have to feed
her soon. Her feet are up in the air. I
knew it was game over. I went to put the
pacifier in her mouth and she smiled at
me. Like, she was not going back to
sleep. Also, for this date, a classic,
right? I love this one. I've it's not
currently in my rotation, but this is so
stinking expensive, the Double Serum
from Clarins. So, if you are a user of
this, which I know so many of you are,
you better buy it because that is an
incredible discount.
And I think that's everything that I
enjoy. And then on the th-
Excusez-moi.
>> [snorts]
>> And then on the 13th, I always talk
about this. You guys know, Charlotte
Tilbury Matte Revolution lipsticks. I
love Charlotte Tilbury lipsticks.
They're like my favorite. I know they're
so, so expensive, but at least you can
get them for 50% off. Now, this is the
Matte Revolution. I do prefer for
Kissing, but their Matte Revolutions are
still really good. You can get the
classic Pillow Talk for 50% off. Shades
that I like I did demo class.
I did demo Pillow Talk for you. It is
like my lip color, but better. Even
though people say it's too peachy, I do
really like this on myself for an
everyday lipstick. It's iconic for a
reason. But from the matte revolutions,
I love Catwalking.
I love Cinematic Red.
I love First Dance. It is a little
deeper than it looks on
the demo. Pillow Talk medium, wore that
for my wedding. Super fabulous,
Supermodel.
Those are all going to be great nudes.
Ah.
I mean, her matte colors are still so so
great. So I definitely recommend these
cuz I do love a Charlotte Tilbury
lipstick. And then one of the items that
I don't recommend that you might be
tempted by are the multiples from NARS
because a multi stick is so in right
now, but these are patchy and hard to
apply. I do not like this formula at
all. They did recently reformulate them.
I tried the reformulation. I am not a
fan of the reformulation. So this is not
even worth it for $20. You can get so
much better cream sticks out there. So a
no on that. Um I didn't tag anything for
the 14th.
Nope, I don't think I've tried any of
these. Oh, there is a complexion set
from BK Beauty, but these aren't my
favorite brushes from them. So that's
why I didn't tag it. September 15th, I
know these are really popular, but
a item that I use every single day
during this sale is on sale. I mean,
it's not too bad in price to begin with,
but for $11, it's amazing. Tangle
Teasers. If you have hair that gets
tangled up, this is even better than the
Wet Brush. The way my hair just glides
with this brush. Okay? Not a single
stop. Not nothing with these brushes. I
don't know how they do it, but it's
true. Like this
no tangles exist with this brush. So,
this is an item I wanted to recommend
because I literally use this every day.
Every single day.
No, I don't because I don't brush my
hair every single day, but if I'm using
a brush, I've been using this. Um they
have them for different hair types,
curly to coily, fine, straight to wavy.
So, this would be the one that I would
get. I think I just have a generic one.
I didn't even know they had one for hair
types. How cool. I might have to get
one, honestly. You can never have too
many of these. On the 16th, I do believe
I skipped a day. Yes, but I do like the
Elemis night cream and they're very,
very expensive. The RMS Beauty
ReDimension blushes are fantastic.
This is one of the longest-lasting
setting sprays. I honestly should have
put that on the list. Uh yeah, I would
say that that that covers that. But on
the 17th, I did have a call out for
something that you do not want to waste
your money on and it's This is a fairly
new product. This is the Urban Decay
Tube Job mascara. Don't do it. There's
just much better out there. That's all
I'm going to say on that, but I wanted
to call it out because it's a brand new
item to the market, which is very, very
exciting, but also this mascara itself
is not very good at all.
If I'm being honest. It's fine.
Not worth it though.
These, did they change the formula of
these because I remember them being
super dry from Stila.
The vocal fry, I know some of you guys
are not going to like it, but it's the
morning. Um and then I didn't tag
anything for the beauty deals this week.
No, buy this.
No, this flakes.
I don't know how Better Than Sex got so
popular.
This is very blurring here from Tarte.
Tartelette, that's a good one. I like
these Buxom lip liners. They They great
neutral shades. See, so much I could
recommend. So much that I didn't. That's
why I'm going through the list with you
just to talk. Like I just I've tried so
many things. I've got my opinions, okay?
But that does cover it. Those are all
the notes that I had for the 21 Days of
Beauty. If you want it a little bit more
condensed, just come back to this video
because down in the description box, I
will have this not this by date. That
was for me. But just for me to go down
the list, but you'll see this right here
by the date. I have them. If you come
back to this video, whatever date it is,
you can just check right here and I'll
tell you items that I think are worth it
and items that you should not spend your
money on here in the worst section. So I
hope you guys enjoyed this video and
found it somewhat helpful. You know,
this is just my experience as somebody
who's tried a ton of products and I
think that this sale is incredible this
year. Like Ulta is killing it just
overall. Like you know I'm a Sephora
girl. I love Sephora, but like
I can't stand up for Sephora anymore,
honestly. I've been enjoying Ulta a
little bit better lately because I've
just
they're doing the cooler stuff. They're
having the better sales. They're getting
all the good brands. So
shout-out to Ulta. Shout-out for this
sale. It's quite incredible. I will keep
you updated. Make sure you guys have my
notification bell on because I will tell
you daily deals that are super duper
duper worth it. So
you'll get that notification. Hope you
guys enjoyed this video and I will see
you guys in the next one. Okay, have a
good one.