The Best Advice Ever for Succeeding In Record Time | Michael Ovitz on Impact Theory
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Michael Ovitz, co-founder of Creative Artists Agency (CAA), recounts his extraordinary journey from a young boy in San Fernando Valley to becoming one of Hollywood's most powerful figures. His story begins with an upbringing that emphasized hard work and aggression as pathways to advancement; he spent his childhood sneaking into RKO Studios owned by Howard Hughes just to watch movies, sparking a lifelong passion for the industry. Starting at Universal Studios at age 17 as a tour guide where he learned "the customer is always right," Ovitz moved on to William Morris Agency (WMA) in Los Angeles during the 1960s. Despite having no connections or formal training, he secured an interview by boldly claiming he could complete their three-year training program in just ten weeks. When hired under these conditions, he discovered that knowledge was power and dedicated himself to mastering every aspect of show business through relentless study of files from A to Z after hours, often working seven days a week to stay ahead of executives who returned late at night. Ovitz's rapid ascent within WMA was driven by his willingness to work longer hours than anyone else and provide exceptional service that built trust with top leadership. He noticed patterns in executive habits—such as the president leaving early for dinner—and positioned himself strategically to assist them upon their return, eventually earning a promotion from mail room clerk to full-time assistant to the agency's president within 90 days. At just 22 years old, he was managing high-level operations and reading every piece of correspondence while maintaining availability around the clock. This intense dedication allowed him to understand clients' needs deeply without formal handbooks or mentors, relying instead on observation, trial and error, and personal taste honed through exposure to creative professionals like Steven Spielberg and Paul Newman. His approach emphasized listening twice as much as talking—a lesson instilled by his father—and staying above the fray of ego-driven conflicts common in entertainment business negotiations. By 1976, Ovitz co-founded CAA with Ron Meyer after leaving William Morris Agency, turning a small operation into an industry giant that captured roughly 70% market share within a decade. The firm represented legendary talents including Steven Spielberg, Tom Cruise, and Barbra Streisand while brokering massive deals for corporations like Coca-Cola and Sony. Ovitz attributed much of this success to his unique blend of "kindly aggressive" traits: he combined relentless drive with genuine care for others, often using martial arts training in Aikido to channel physical aggression into mental discipline before entering the office each day. He also leveraged years studying Japanese culture and etiquette to navigate international business opportunities when Japan's economy boomed, giving him an edge that few Westerners possessed at the time. His ability to connect with people across diverse backgrounds—from bullies in childhood neighborhoods to studio heads—allowed him to build networks essential for scaling his agency rapidly. However, Ovitz acknowledges a critical turning point where unchecked aggression began hindering rather than helping his career trajectory. He admits that viewing vulnerability as weakness and refusing to show emotion became unsustainable over time, leading to regrets about how he handled relationships during CAA's peak years. Reflecting on this period with the wisdom of hindsight, he now believes opening up emotionally is crucial for long-term success but recognizes that such a shift wouldn't have worked in his earlier context when survival depended on absolute dominance. Today, as an investor and advisor to Silicon Valley firms like Andreessen Horowitz, Ovitz focuses on leaving the world better than he found it through philanthropy at UCLA Medical Center and supporting research initiatives funded by endowments created during his career. He emphasizes that while timing influences legacy—some individuals achieve impact only after passing away—he strives to ensure his contributions endure beyond his lifetime. The core lesson from Ovitz's life revolves around the necessity of acquiring deep knowledge before attempting disruption, a principle he calls "frame of reference." Whether navigating Hollywood politics or Silicon Valley tech trends, understanding what others care about and possessing superior information allows one to lead conversations effectively rather than following them blindly. He advises aspiring entrepreneurs not just to work harder but smarter by identifying gaps in collective awareness that they can fill through voracious reading and strategic positioning. For those struggling with learning new fields today, Ovitz suggests starting broad peripherally before diving deep into specifics, mirroring how he mastered entertainment history file-by-file before innovating formats like reality TV or cross-industry partnerships. Ultimately, his message is clear: success requires relentless execution paired with humility once you reach the top, ensuring that momentum continues even after initial victories are secured.
Read the full video transcript
One doesn't
get to a place of success
without having made mistakes.
One of my closest friends passed away
about nine years ago, Michael Crichton,
who was a great author. He used to
always say to me, "There's always
another race track.
There's always another game. So, take
your game and ratchet it down just a
drop
and you're going to have another game."
And he was right.
I didn't listen to that. To me, winning
was everything.
Everybody, welcome to Impact Theory. Our
goal with this show and company is to
introduce you to the people and ideas
that will help you actually execute on
your dreams.
All right, today's guest is one of the
most legendary entrepreneurs in the
history of the media industry. The
iconic co-founder of CAA, he and his
partners turned a small handful of
clients, a couple of folding tables, and
a pittance in startup capital into the
world's most dominant talent agency.
Just 10 years after opening for
business, they had roughly 70% market
share in an industry that was almost 100
years old. During his tenure, he was
often referred to as the most powerful
man in Hollywood and he represented some
of the most enduring names in
entertainment, including Steven
Spielberg, Tom Cruise, Martin Scorsese,
Sylvester Stallone, Dustin Hoffman, and
Barbra Streisand. Through tenacity,
brilliant tactics, and aggressive,
unbridled enthusiasm for the sport of
business, he helped create some of the
most culture-defining movies of the 20th
century, including Jurassic Park, Rain
Man, Tootsie, Back to the Future, The
Karate Kid, Ghostbusters, and many, many
more. One of the first to realize that
content is king even outside of
Hollywood, he was instrumental in
brokering mega deals with multinational
corporations such as Coca-Cola, Sony,
Matsushita Electric, et cetera. And
since moving on from the entertainment
industry, he has introduced his
innovative approach to deal making and
storytelling to Silicon Valley to
tremendous effect. Billionaire and
famous Uber investor Marc Andreessen
referred to him as a key advisor to
Andreessen Horowitz, and he has advised
many other prominent people in the tech
world including Tony Bates, the
president of Skype, and Brian Chesky,
CEO of Airbnb.
So, please
help me in welcoming one of the top 200
art collectors in the world, Silicon
Valley VC and author of the captivating
memoir Who Is Michael Ovitz, the man
himself, Michael Ovitz.
OKAY.
THANK YOU SO MUCH FOR being here. You
must have worked hard with my mother on
that intro. She was amazingly helpful,
by the way. So, you'll have to thank
her. Um truly, what I was saying off
camera is is really sincere. What
came to define my childhood were the
movies in that list. It's pretty
extraordinary what you were able to
accomplish.
But, it's all the more impressive given
that your story starts just sort of
plainly in the valley. And I want to
talk about starting from the bottom. How
did you A, have the audacity to pursue
what you did? And then B, tactically,
what did you do to actually learn?
So, I First of all, I I consider myself
uh
incredibly lucky to be here sitting with
uh
a fellow entrepreneur who founded a
company
uh from scratch and uh went through all
of the
ups, downs, trials, and tribulations to
get it to work. And what most people
don't realize is for every success
story, there's probably 10,000 failures,
maybe more, frankly. So, it's really a
pleasure to be here. And thank you for
having me. You're welcome. Uh
from
I was just a very lucky young guy,
frankly. I grew up uh in a family that
was wildly supportive. I had terrific
parents. We had a really good
upbringing. Grew up in a really kind of
upper lower lower middle class area in
the San Fernando Valley.
Uh
I think the key for me was
as a young kid, I was always told that I
could do
whatever I wanted to do, be whatever I
wanted to be as long as I studied hard
and worked hard.
And those two
um
those two issues
were really at the foundation of my
young life.
And then I also had something else come
into being, which is four blocks from
our house was the RKO Studios that
Howard Hughes owned.
And in those days, there was no such
thing as security. There was no such
thing as not being able to go where you
wanted to go.
We didn't have terrorist activity. We
didn't have people questioning everybody
every second. And as kids, when we were
done with our paper routes at the end of
the day,
especially at daylight savings time, we
would go over at the end of the day and
sneak under the fence and kind of watch
them shoot until we got thrown off the
lot.
And I kind of got the bug at a very
young age. I was 9 years old when that
started happening. And it went all the
way through into my early teen years.
And
uh that coupled with my uh nuclear
family and
the surrounding that I had also going to
public school. There was no such thing
as private school unless you were a
a delinquent in those days. There's
not the way my kids grew up, but it's a
it was a different world. Private
schools were for kids that were
you know, didn't go to school or had
problems. And I had a really strong
foundation. And I decided
there were two paths in life. There was
one path, which was to just sort of
float with it. And there was another
path to be aggressive and try to make
something of yourself and
do something that would put you in a
position to be able to do something
else, to be able to do something else,
to do something else.
Yeah, the level of aggression seemed to
start quite early for you. I remember
hearing a story about even your paper
route, you were trying to like do in
record time so that you had time to like
really push yourself forward. When did
that like real drive for advancement
start?
Well, it's really interesting.
The
a lot of individuals and when you and I
were talking earlier, you talk about
what are your reasons for getting into
business? Why did you start your
company?
And money was low on your priority list.
I grew up in a very, very um
non-affluent section of the valley.
Money was very high on my priority list,
but not for reasons one might think.
It was more for advancement and for the
ability to put oneself into a better
place. And again, this is the '50s and
'60s in Los Angeles. It was a different
time. So, you can imagine how there was
a big desire to be able to pull oneself
up by one's own bootstraps and make
something of themselves. So, I tried
really hard to do that and aggression
aggressive activity was very much a part
of the way I grew up in my neighborhood.
There were different kinds of
aggression. There was mental, physical,
mostly physical where I grew up. And one
had to deal with it.
Yeah, one of the stories that you talked
about with getting bullied, I thought
that you handled it so interestingly and
I'd be curious to know if your son had
been in that same situation, what advice
you would have given him. So,
um you get in a fight with a bully,
decide you're going to stand up for
yourself and he just beats the daylights
out of you. And then where do you go
from there?
Well, I remember like it was yesterday
which it's so interesting in our lives.
There are seminal moments that we
remember all the way back to childhood.
And I remember
this incident happening, where it
happened, how it happened.
I I literally can picture it in my in my
mind and uh
I made a decision at the time
if you can't beat them, you could should
try to join them.
You know, because I couldn't beat this
guy. He was a head bigger than me. I
also couldn't show that I was afraid of
the guy. So, I had to take the beating.
And afterwards, I went up to him and
talked to him a bit and uh we ended up
becoming friends. It was a slow route,
but at the end
uh
we actually ended up being fairly good
friends from that
very strange beginning. Mhm. And that
strategy of being able to befriend
people on sort of any um
whether they were good for you, a
natural connection or not, the ability
to connect with them, I'm assuming is
something that played pretty heavily as
you advanced up in Hollywood.
Well, I I started in Hollywood when I
was 17 at Universal Studios. I was a
tour guide.
We learned very quickly that the
customer is always right at the end of
the day.
It's no matter what happens. Uh
the customer is always right. I There's
a story in the book of when Micheline
Connery, Sean's wife, ran out of gas in
a rental car and called my office very
upset that the car was stalled in the
northern part of the valley somewhere
between Warner Brothers and Columbia
Pictures. And
had no clue that it had run out of gas,
but it was my fault that it ran out of
gas. So, we dispatched one of our
mail room personnel over and they
brought uh some gas and a new car. So,
the customer is always right. We I
figured that out really early. It didn't
make a lot of sense to go against the
grain, particularly starting out at a
low level in the entertainment business.
And also, in dealing with the people
there, I learned very early that it was
easier to deal with them in a very
specific way, which was just giving.
Since you were trying to take, you had
to give a lot. And a lot of times you'd
run into people that were just stressed
out of their minds, as you can well
imagine with your
uh
having been in your own business and
also in
the entertainment business, people get
very, very stressed very easily.
Everything's personal. Everything. So,
one had to learn at 17 when to back off,
when to try to get more information.
For me, information and knowledge were
the key to everything.
I'm glad you brought that up. So,
speaking of knowledge being the key,
talk to me about the key to the file
room. This was and put it in context of
where you were at the time, how new you
were to WMA. Um this story feels like
one of those legendary stories that
literally they teach you about in film
school and you hear about your climb. Uh
it's pretty extraordinary to read in
your book.
So, I
I went into the file room by accident. I
was delivering mail. I was in the mail
room. When I went and applied for a job
at William Morris, I
am always
even at that stage of my life looking
for something that differentiates me.
I find it kind of interesting cuz now I
work up in in the valley up between San
Francisco and San Jose. And the keyword
up there is disrupt, disruption. It's
just the word that you hear every day
and it's fantastic because
you have all these young people up there
who come in and they're brilliant.
And they want to change the way the
status quo is in every single business.
And they don't take no for an answer.
And that's the way it was for me 50
years ago when I started. There's no
such thing as a no until you get a yes.
And
I wanted to differentiate myself. So,
when I went in for my interview
there's a 3-year training program and I
said to the head of the human resources
at the time that I could do their whole
program in 10 weeks.
And it was actually an incredibly stupid
thing to say,
You know, because it wasn't really
possible, but I was looking for
something that was so outrageous
to disrupt that moment. And it did
because the guy
just wheeled back in his roller chair
and just fell off laughing. He thought
it was the funniest thing he'd ever
heard cuz here's this guy who's 21 years
old, just graduated from college. I'm
wearing a suit that looked like I was
working for the FBI. You know, my pants
were up to my knees. I had shoes on you
could water ski in. A reptile in a
button-down shirt. And
this guy's laughing at me. So, I figured
one of two things. It's binary.
Either I've made my point and I'm going
to get in cuz I had no connections
or I'm going to get thrown out of here
really fast. So, it's like 50/50 and he
said, "You know what? I'm going to let
you have this job." By the way, I
offered to give my salary back if I
couldn't learn everything there was to
learn about show business in 10 weeks.
And I got in and I discovered very
quickly that it was all about knowledge.
Knowledge was power in that place.
Service business, dealing with people,
you had to know something.
But the key was two things. One, get the
information faster than anyone in the
20-person mailroom class that I started
in could get.
And B, how do you apply that information
to move yourself through a system? How
do you notice?
And I figured out pretty quickly from
delivering mail that everything was in
the central file room. There was no
computers. Everything was written on
paper and filed away for a hundred years
of history of that company.
And I basically
took a page out of my dad's book who was
a liquor salesman and used to give away
broken cases of liquor to the local
police and fire and service people so we
got great service even as a lower middle
class family. And I brought a little
gift for the head of the file room
and worked it and worked it and worked
it until she and she was the nicest lady
and she had this kind of grandmotherly
thing
and we hit it off and she wore this file
key around her neck and it was the key
to the file room to the whole room cuz
none of the drawers were locked in those
days
and I got her to give me a copy of the
key and I went in every night when
everyone else went home and I just
started reading started at A and ended
at Z
That That part of the story to me is so
incredible. So you I want to paint a
little context for people. So you've got
the whatever 20 25 people all starting
at the same time. Some of them probably
had connections which is how they got in
the door but in terms you said it was
like on page two or three of the book.
You said you have to work long hard and
smart. And I say the same thing and I
always get pushed back on the long. And
I've never understood that because
people say well if I'm working hard and
smart why do I have to work long hours?
And your story I think exemplifies what
happened when you started working longer
hours than everybody else.
Well you become a fixture for starters.
You get recognized by people that you're
there. They don't quite know who you are
what you're doing there but
when you're there at 7:00 in the morning
for what's called a 9:00 call time
and everyone else strolls in at 9:00 and
you've been there for 2 hours
let's not forget that many of the
executives were coming in at 7:30 or
8:00 in the morning to get the jump on
their day.
Those were motivated smart people as
well.
So in order
to meet those people
if you're sitting outside their offices
randomly
and they want help with something
they're not bashful to ask their agents.
So they will ask and then you have your
opportunity to deliver and it's all
about getting asked which is the key and
then delivering
delivering an answer and that's what I
did and then I'd stay later.
I discovered totally by accident that
the head of the company
left the office every night at 6:45
to go to dinner with the founder of the
company. They were both on the first
floor.
And I realized that every night he came
back at 8:30 from dinner and spent 2
hours at the office getting caught up on
mail and paperwork, which you never as
an executive have time to do during the
day. No one does. It's Even today,
trying to do email in the course of a
business day,
you do the best you can do, but it's
usually done
at odd hours, I I think is a a fair
statement to make.
And I went in and I positioned myself so
the two executives, the founder and the
president, would see me every night when
they went out. So, at 7:00, everyone
from the mail room went home.
I went and sat at the front desk by the
front door where they passed by every
night. And
when they came back,
I was still sitting there.
And I will never forget, I can remember
this like it was yesterday,
about five or six nights in,
it's about 9:30 at night and the
president of the company
comes out of his office, walks up to me
and says, "Can you Xerox this for me?"
That was all he said. And I said, "Of
course." I went,
I Xeroxed the material for him. I
brought it back. I put it in a pretty
folder. Did everything I could to
kiss up properly.
And
laid it on his desk. And
then sat in his office.
And he said, "Yes." And I said, "What
else can I do for you?"
And he said, "Well, you could do this."
And then I did that. And then I came
back.
These are stupid things and they're
minor, but minor things can be major.
They remind me of a Seurat painting.
Seurat was a pointillist.
And he made paintings with a million
dots.
And if you looked at a square inch, it
looked like nothing. You looked at three
square inches, nothing. Maybe if you got
to six squares, six inches by six
inches, you start to see something. So,
I realized this guy was a health freak
and stocked
juices and special kind of in those
days, whatever the health drink of the
'60s was in those days.
I don't I don't I I I think
it was early for this.
Good night, man.
I do have to take a moment and tell you
that I live on these things.
That's class. That's class.
Birthday cake, my favorite.
I'll put it right here.
So, I I saw what he had and the next
morning, before I came in, I went
to the farmers market, not the
supermarket. I got up at 6:00 in the
morning to get there. I bought him all
these fresh squeezed juices and all this
stuff.
And I put it all in his refrigerator.
And when he went in,
he I could see his face. He was in a
state of shock. Cuz he called me in and
he said, "What is What is this? You
know, is it edible?"
It's like, "I'm not trying to kill you."
Uh
and that was the beginning. Then, I got
the break of breaks. His assistant, his
secretary and admin got sick.
And she had the flu.
And he made a request for me to sit on
his desk.
And within 90 days after that, I became
his full-time assistant. So, at 22, I
was the assistant to the president of
the most important theatrical agency in
the business.
And it gave me a I was sitting on Mount
Olympus.
I read every piece of his mail. I had
already read all the files. I knew what
was going on with every client. I knew
what was going on administratively. I
was like a trusted member of the inside
team.
And I I worked
I don't I didn't sleep much in those
days. I worked seven days a week.
Every hour that I could work, I was
available to this guy 24/7. It didn't
matter what time he called me. I didn't
care. As a matter of fact, I went
overboard to encourage him to call me
at 7:00 a.m. on a Saturday morning when
he went out to do his 5-mi walk to call
me. I wanted him to think that I was
there and reliable.
I really hope everyone listens to that
story because it you say it's really
simple and it is is deadly simple, but
it is exactly how people get ahead. And
I was admittedly armed with your story.
But when I first got into being an
entrepreneur, I forced my wife to pick
an apartment that was no more than 7
minutes from both of the guys that were
the partners that hired me for that
exact reason.
I wanted to make sure if they called me
at 2:00 a.m. on a Saturday, I could be
to their house in 5 minutes or less. And
we actually would go to an apartment,
baby, do you like it? Yes, I like it.
And then we'd get in the car and we'd
time it and see like how long it took to
get to each partner's house.
And
when I think about the people, like even
in this company, that are really going
to succeed, it's the ones that I see
calculating like that. They're not
They're not trying to go, "You haven't
compensated me for that, so I'm not
going to do it." They go, "I know where
I'm trying to get and I know what I have
to do to get there."
And it's pretty extraordinary when
people are willing to go to that length.
How long was this after till they made
you
an agent?
So, I was in the mail room for under 100
days. That's That's pure insanity. The
norm is what, a year to 2 years? The
norm in those days was 2 to 3 years.
Yeah, that's And then it was a year to 3
years on a desk. And the desk was
critical because the only way you could
learn that business, and it had been
going on since the '20s, is listening in
on calls and doing things under the
supervision of the person you were
working for. There were no handbooks.
There was nothing to read. There was no
way of learning how it was to
communicate and deal make and
how do you learn creativity? You know,
how do you learn
you know, how to put something together?
You have personal taste.
You look and see what other people like.
You try to combine those things, but how
do you create that instinct that
works intellectually and with your gut?
Uh, Steven Spielberg didn't read a book
how to direct. He went out and did it,
made some mistakes, made some brilliant
things, figured it out and then just
kept growing and growing and growing as,
by the way, with most creative people.
It's trial and error. It's just trial
and error. And that's how it was for me.
It was no different. So, going back to
that hustle and just doing whatever it
took, filling the refrigerator, being
there, calls at 7:00 a.m. on a Saturday,
what are the traits of success? If you
were going to tell somebody what to
cultivate in themselves or what to look
for in an upcoming, um, agent, somebody
who's in that program. What are the
traits that you look for? The the the
factors that I looked for all the way up
to my retirement in 2001
was
I want someone who is kindly aggressive.
And there's I I qualify that because
there were times in my career when I was
overly aggressive and I regret it. And I
write about a lot about it in the book.
But I want someone who knows how to be
aggressive, but also has some style. But
what I look for and still do, I look for
people that are curious.
Um, I look for people that are
entrepreneurial.
I look for people that are self-reliant.
I look for people that have an
aggressive tendency and don't put things
off till tomorrow when they can get them
done today. I look for people that don't
think about hours
and that they're just there.
I look for people who don't complain.
But
the basic foundation of what I look for
is someone who wants to make something
of themselves
better than where they started.
They want to be somebody. They have a
reason for it. And I have a friend who's
uh
I have one friend whose whose father was
very very uh poor. And he is running a
giant company right now, and his reason
was that he just didn't want to be his
father. He wanted to be successful. It
was critical to him.
But I have a friend whose father is
incredibly well-off and very
well-regarded. That friend's also very
successful.
He wanted to show his father that he
could do it. Everybody has their own
reason for why they want to do
something. Other people, like you, want
to have an impact on
what is done in society, and how do you
do that?
So, maybe it has less to do with some
paternal issue. It has more to do with
some desire that came out of some other
part of your life. But we all have these
issues and these reasons that drive us
forward.
By the way, those same issues and demons
drive us backwards, as well.
Uh there are times in my life where I
remember some of those things that were
helping me get ahead, slowed me up and
got in my way and tripped me up
big time. And
2020, uh you know, hindsight is 20/20
vision, and it's always great to be the
quarterback when you're looking at the
game films.
But when you're in the game, it's a
different story. Mhm.
Yeah, that's that's so powerful. And,
you know, looking at the trajectory of
of your career, of anyone who's been
incredibly successful, and really trying
to understand You talked about this in
the book, and this may have been one of
the most just like deeply fascinating
parts to me was you said there was this
sort of magic line that you crossed
where I was being aggressive and was
building this business. And I'm sitting
there going, "Oh my god, like what you
built is so crazy." Like really think
about it. You must have internalized
this in a way, but
I really want the audience to really
internalize. Going from you were in your
20s, you were in an industry at that
time that was about 75 years old, and
then within 10 years you have 70% market
share. It it's it's so outrageous as to
like almost to defy logic. And so, I'm
like, "Okay, I get it. Like, all these
aggressive techniques are awesome, but
now with the hindsight you were able to
see, but at some point it started to
become a thing that was holding me
back." How do people avoid that? Like,
one I
I was I played a secret fantasy, I'm
just going to confess, where you asked
me cuz I do a lot of research and I
always love it when people give me a
little test to see where I'm at. And I
thought it would be fun if you said,
"Well, what do you think about the end
of the book?" just to see if I read all
the way through.
And my answer was going to be, "I don't
think you've written the end of the book
yet." And I'm utterly fascinated by the
fact that you
are still so engaged in what you're
doing in Silicon Valley. So, I look at a
man So, I I want to live forever. So, I
always look at people like in the
"Hey, I think we can push death off for
a really long time." So, it comes down
to a matter of like what energizes you.
So, I see you as somebody who's still
energized, who's clearly still
contributing in Silicon Valley in a
pretty significant way. So, how how do
you take that now knowing where it
tripped you up, knowing that it did work
sometimes, that there are times you have
to be aggressive, but there's also times
where you have to back off? How do you
play that now or how do you advise
others to play that?
So, that's a it's a really good question
and it's a theme that's been laced
through my life. It one doesn't
get to a place of success
without having made mistakes.
One of my closest friends passed away
about nine years ago, Michael Crichton,
who was a great author, used to always
say to me, "There's always another
racetrack.
There's always another game. So, take
your game and ratchet it down just a
drop,
and you're going to have another game."
And he was right.
I didn't listen to that. To me, winning
was everything.
It was important to win. I felt losing
was a weak
a point of weak character. And it was
critical to win. It was critical to have
momentum. It was critical to thrust
forward at all times. It was critical to
move
that wedge forward and to not stop. And
I felt we had to have 100% market share.
I felt we needed shelf space.
You know, you go into a supermarket,
who's got the most shelf space in the
soft drink aisle?
Those are the big guys, and I felt we
needed shelf space.
I totally get that.
I want to go back to this notion of not
just learning, but really applying what
you learn. So, you start in the file
room, you just go in A to Z, but now I'm
assuming you have probably a better
path. So, one, how do you approach
learning now? Like when you went to
Silicon Valley and were a new entrant
into just really learning about the raw
technology, how how do you And this is
I'm asking on the behalf of the people
watching this. This is one thing I know
they all struggle with. I I have this
interest, but I feel so hopelessly lost.
It is so big, and I don't know where to
start. And then, once you get on the
train of learning, how do you see those
opportunities to use it? Well, learning
to me is strictly a frame of reference.
Knowledge is power, and I believe I will
never know what I need to know. I really
believe that. I am a voracious reader of
everything. I just I like to know. I
like frame of reference. I felt it was
important in the business that I was in
to be able to talk to everybody about
something that was interesting to them.
That's a big menu.
So, when you're talking to Paul Newman
who races cars,
you better have read,
you know, Car and Driver, Motor Trend,
Automobile,
Wow.
or at least flip through them.
But then, when you're going to go talk
to somebody else
who's interested in tennis, you better
know who the
who just won
the Grand Slam. You've got to have some
wide sense of not so deep but peripheral
information. But I tried to then go
deeper. Reading files from A to Z gave
me an immediate deal reference. So that
was off my plate.
You could come to me as the host of a
new show, say I want to put this show
together. Here's what it's about. I want
to make it about social change and how
people impact each other and
I want to get to the widest audience. I
had all that frame of reference in my
head from seeing what was done in the
past and then innovating what could be
done in the now and then thinking a
little bit about the future. How do we
disrupt? I remember my
one of you know, my partner and best
friend Ron Meyer
at the time.
We were sitting on a Saturday with a
young agent we had worked with at
William Morris and we had just quit.
And he said to the two of us, he said,
you know, you guys are crazy.
And Ron looked at him and I looked at
him and said, what do you mean we're
crazy? You're starting this business.
You're going to fail.
You're going to fail. You're going to
end up looking for a job as a casting
director.
Which was a job that failed agents would
take. Uh there were great casting
directors and then there were failed
agents that were casting director. So it
was a it was a connotation of
negativity.
And we looked at him and Ronnie said to
him, you know,
if you were doing what we did, maybe
you'd fail.
And I looked at him and I said, we're
not going to fail. There was no way we
could fail because there was no
alternative but to succeed. We didn't
have an alternative. We didn't have any
money.
We started the business with a
$100,000 credit line which we paid off
12 weeks after we started.
We had nothing to fall back on. None of
us had well-to-do families.
None of us had put any money away.
None of us were in a position where if
we didn't make this work that we could
go with our hat in our hand to someone
and say, "Oh, William Morris, will you
take us back?" And then we also knew
going to another agency at that time, we
would have been tainted twice, once for
leaving William Morris and once for
failing in our own business.
Yeah, I love that. So, it would be
insane not to talk to the man famous for
his negotiating abilities to find out
what is the art of the negotiation. How
did you
pull some of those deals off? I mean,
it's In the book you detail it, which by
the way, the book is phenomenal. It's so
cool the way that it goes into the
detail on this stuff.
But how A, how you Yeah, how did you
become so unflappable? Let's start with
that. Like, there were times where it's
just like everything was crashing down
and it was only because you could stay
cool to that process that you would
actually get across the finish line. And
then B, like what is the If you had to
give it sort of one overarching idea,
what is it that one needs to cultivate
to get a deal done?
Well, first of all, you have to listen.
And my dad used to say to me when I was
a kid, "You have two ears and one mouth,
so you should listen two times more than
you talk."
And I always never forgot that, oddly
enough, kind of dopey, simple advice.
But I also knew that there were a lot of
hysterics in the entertainment business.
I saw that from the time I was a kid,
17.
I remember working at the studio and
seeing people screaming at each other
over creative arguments and
arguments over dressing rooms and
titles and who got a script first and a
seat in the commissary. That seat's
better than my seat. Ego.
And I made a decision that I wasn't
going to have an ego at the beginning.
Now, by the way, that changed.
That changed and success does that to
you, but
made a decision that I was going to try
to be
completely above all of these problems,
and as the problems came to me,
to just kind of fend them off and
redirect them to either other people or
to back on to the people. If I didn't do
that, I probably would have had a
coronary early on because, as I say in
the book,
you're dealing in a business where
people just come to you, they shake your
hand, while they're hugging you like we
did at the beginning of the show, they
stick a spigot in your stomach,
twist it in, and then they turn it on
all the way, and they take everything
out of you that they can.
And I understand that, by the way, I do
it.
I think that it's really critical
in a deal process to know your players.
I think it's critical to stay above the
fray.
I think it's critical to not get caught
up in the emotion of it all. At the end
of the day, we're not curing cancer.
We're trying to make a deal.
You know, I spent years as the chairman
of the UCLA Medical Center and
raising money to build the hospital.
That's important work.
That's important work what those people
do over there.
Being in the agency business was not
important work. It was a living.
And I always looked at it that way.
Getting certain movies made, that's a
different story. Getting Gandhi made was
important work. Had a big message, it
was important. Getting certain comedies
made was important work because it made
people feel good.
But by and large, a career in the
entertainment business was not
saving someone's life. It just wasn't.
And I was very realistic about that.
You were insanely busy, probably still
are.
You had kids.
Why did you start practicing martial
arts?
It set up my day. I got all my
aggression out in the morning.
I
came into work as zen-like as you could
be because I had just blown through
every piece of physical
power in my body and felt good about it,
and gotten a great sweat. Got my heart
rate up.
Felt really good about how I felt
physically. And frankly, it
turned out to be a twofer for me because
not only did I get great exercise,
when Japan took off
in the late '70s and into the mid-'80s,
I had spent so much time studying the
Far East, Japan and China, that
when Westerners were going to do
business in Asia,
I was so comfortable there it was beyond
explanation to anyone. I just I knew how
to sit, I knew how to stand, I knew how
to present a card, I knew when to bring
a gift, when not to bring a gift. I knew
not to ask people about whether they're
sick or not or what the reason is. I
knew what I was supposed to do and not
do. That turned out to be just insane
luck. That was not by design. Just
insane luck.
So, the
weird thing that I didn't even connect
until we were midway through this
interview, I studied Aikido for a while.
And it's because of you. So, this is a
true statement. If you hadn't gotten
into Aikido, I never would have gotten
into Aikido because
you find a trainer that comes to your
house, guy named Steven Seagal, and he
starts training you, finally confesses
that he wants to be an actor, and I
think your line is something like, "Of
course you want to be an actor, you're
here at 7:00 in the morning teaching
me." Um and you put him on screen.
My dad and I, the first thing that we
ever really bonded over cuz I hated
cars, he loved cars, but we both love
Steven Seagal movies. And so then be I
became absolutely obsessed with that and
Aikido and that notion of the reversal
of energy, uh and also he just looked so
cool to me. Like, it was just the
coolest thing ever. Um
That's it, because of that. That's too
funny. Well, I hope it was a good
experience.
It was amazing. I actually loved it. Um
it unfortunately for me revealed
something. So, you talk about um Sean
Connery getting his wrist broken, I
think was it by Seagal? Yeah. So, um and
I got a wrist sprain doing that in
college and I was like two I was too
weak at the time to do it. And so, you
and I had to learn maybe very different
lessons. I wasn't bullied as a kid, so I
didn't have to learn wasn't forced to
learn it young. I didn't find out till
later that I was really weak.
Um, and so, and I mean emotionally weak.
I was unprepared to face the challenge
of being hurt. And so, that was in
business toughen me up.
And it's interesting because my wife,
the one complaint that she has of what
business has done to me is she has to
remind me now to to soften up. In fact,
this was not a segue that I planned, but
vulnerability is something that you
talked in the book. And I think people
would be people that um, knew you at the
height of CAA would never expect to hear
you talk about vulnerability. They would
not expect to hear you talk about how we
all create personas and that you'd
gotten so much wrapped in the persona of
the ultra-aggressive win-it-all Cos guy.
Um, what have you learned about
vulnerability? Well, first of all, I
felt vulnerability was a crime
in my day.
I thought showing any vulnerability
would kill
anything we were doing as a whole, as a
group, not just me. I was the head of
the business.
I had a partner who was very vulnerable
and that was the act that we put
together.
You know, we were good cop, bad cop. I
wasn't the bad cop when we started the
business. Weirdly, going through William
Morris, I was the ultra good cop. That's
what was interesting.
But, we made a decision to do that when
we flipped the business from TV into
movies in the late '70s
because it was a business that
necessitated toughness, not the creative
side, but just the whole business of
putting a movie together.
So, I felt being vulnerable was a
negative and I couldn't look vulnerable
in front of the people I was leading.
It's easy to look backwards. It's not
easy to look forwards. As I got to the
tail end of what I was doing, it became
very clear to me that I had overstepped.
And that I could have cut back a bit and
opened the kimono just a drop. And I
didn't. I regret it. But I've learned
also you can't go backwards. You can't
There's no such thing as going backwards
and doing it again. What I did worked.
And it would not work today.
It wouldn't work today under any
condition.
We couldn't start that business today
the way it is. We'd have to reimagine it
completely.
So, where does vulnerability play in?
Are there things that you think that it
gives people?
Like now in their general life? Is it
something, a willingness to, even if
it's just a one person, to open up to
connect?
You're referring to it now, bringing it
out at this point in my life?
Yeah, like where you definitely seem
pretty um open and I would say
vulnerable. I don't know if it's a word
you're comfortable with, but
I don't know that I'd ever be
comfortable with the word, but it's
factual. I've made a decision in my
life.
You know, I'm at a stage in my life. I'm
not at the beginning of my life, not at
the beginning of my career. I'm at the
end. And I want to leave the planet a
little better than when I came on. If I
could learn a lesson
during the course of it, and I've
learned many, that's probably one of
them. It's no crime in being vulnerable
with people. Everybody has an issue. By
the way, the reason that I wasn't
vulnerable is I knew everybody else was,
cuz all humans are. To be human is to
err, and to err is to be vulnerable. And
I knew that and I took advantage of it.
Now, is that right or wrong? I can make
that argument both ways.
I can make the argument that it's wrong
because if everyone's vulnerable, then I
should be, too. And I can make the
argument that it's right cuz it worked.
And we took that business faster than
anyone in history had taken. No one has
taken
a business from a standing start
with five people and no clients
and no office
to the position of dominance that that
company had.
Now, is it because I wasn't vulnerable?
I don't know. Maybe maybe not. I'll
never know.
I do know that was the act that was
chosen at that time and it was
conscious. This was not an accident. It
was completely thought through and it
was conscious.
Would I do it again that way? Absolutely
not.
But we're in a different time.
That makes sense. All right, my final
question is what is the impact that you
want to have on the world?
Well, I don't know it's what I want to
have. It's probably what I did have. I
think I had
some really positive things and I think
I had some things that weren't so
positive. On the positive side,
I'm very proud of the work I did at UCLA
with the hospital raising money to build
the hospital. I'm very proud of a lot of
the research that I have endowed. I'm
very proud of the kids that I've left on
the planet. I got four amazing kids. And
I have to tell you that's not easy. So
I'm I'm very proud of of each of them.
And as far as impact
short of someone
I you know, I I read a lot of
biographies and I'm I marvel at the ends
of the biographies. Like I I love the
biography of Churchill who is
a man who couldn't be more complicated.
He makes me look like a simpleton.
And I look at him and I go, "My God,
this man saved England
by sheer will while he was depressed 50%
of the time with what he called the
black dog."
And at the end they drove him out.
So when you talk about impact
I don't know what it means. I honestly
don't know what it means. I think you
can have impact and still be driven out.
I think you can not have impact and be
then have impact and I think it's all
timing.
I have friends who have passed who have
had more impact in their passing than
they had when they were alive.
And I have friends that had it when they
were alive and when they passed people
have forgotten about them.
I was talking with tomorrow, my fiance,
about
a couple of of ours that passed away in
the last couple of years and they
couldn't have had higher profiles. We
never hear their names anymore.
Yet they did some great things.
And then I hear names of other people
who did very little, but they left
certain tools in place that have big
impact. So, I'm giving you a non-answer
to a very good question. It works for
me.
Michael, thank you so much for being on
the show. That was incredible.
I'm taking
All right, yours. Guys, I'm telling you
right now, if any of you have any
interest in being successful, the first
30 minutes of that interview is your
road map. I didn't want to breathe, I
didn't want to interrupt him. I'm
telling you, go back and watch it. It It
is the road map to being successful.
That's what you have to do. And his is
the tale of somebody who comes from
nowhere, but decides what he wants to be
and then asks himself, no
what's it going to take? And then he
executes against it. He just literally
step-by-step goes about doing the things
that he has to do in order to get where
he wants to go. And look, he's very
open. It's a complicated story, there's
no question. But what he achieved is
just mathematically unparalleled. It is
absolutely extraordinary. And to me, it
is the classic case of going in, working
hard, working smart, and working longer
hours, and figuring out that knowledge,
and figuring out how to use it. That's
the key, man. Hear that in the story.
Figure out what you need to know, know
more about it than anybody else. It's
the nugget of advice that my own
father-in-law gave me, which I ignored
for 3 years, much to my shame, but I
have finally embraced it.
And once I did that, that's how I was
able to take off as an entrepreneur.
Because all of the sudden, I had a need
to know more about what was being talked
about than anyone else in the room. And
all of the sudden,
as Michael said, I had more power than
anyone else in the room.
So, rewatch that one over and over and
over. And be sure to buy the book, Who
Is Michael Ovitz? I'm telling you, it's
awesome. It is very rare that I take the
time to read a book word for word all
the way through, but this one I read
word for word. It is fantastic. All
right, if you haven't already, be sure
to subscribe. And until next time, my
friends, be legendary. Take care.
Hey everybody, thank you so much for
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