The AI Billionaire: Now Is Your Last Chance To Build GENERATIONAL Wealth | Paul Allen
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Paul Allen, co-founder of Ancestry.com and a former Microsoft executive with a net worth exceeding $20 billion, reflects on his entrepreneurial journey from launching an internet company in the late 1990s to navigating the dot-com bubble burst. He recounts how early investors were initially uninterested in genealogy because it was viewed as an older person's hobby rather than a scalable tech venture, forcing him and his co-founder to raise capital through their subsidiary, MyFamily.com, which eventually diluted their ownership significantly. Allen admits that failing to understand the legal distinctions between preferred shares held by venture capitalists and common shares held by founders led to losing control of Ancestry before its 2009 IPO; he regrets not holding onto his equity until after the company went public in 2006, a decision driven by financial necessity rather than strategic choice. Despite these challenges, Allen emphasizes that understanding family history is crucial for building resilience and identity, citing psychological studies that link knowledge of one's heritage to better mental health outcomes. The conversation shifts to the transformative potential of artificial intelligence (AI) in democratizing business creation through "vibe coding," where non-programmers can build applications by simply describing them in plain English using tools like Lovable or V0.dev. Allen argues that while AI valuations may currently be inflated, suggesting a bubble similar to 2000, the long-term value created by this technology will dwarf previous internet waves. He warns against over-reliance on generative AI due to its tendency toward "hallucinations," where it fabricates facts without citations, and advocates for retrieval-augmented generation (RAG) systems that retrieve exact quotes from sources rather than guessing probabilities. Allen believes the biggest risk is not just technical failure but societal manipulation if companies design addictive interfaces similar to social media platforms, urging users to remain in the driver's seat of their cognitive processes while leveraging AI as a tool for productivity and decision-making support. Looking toward the future of technology and society, Allen discusses the ethical implications of open-source versus closed systems, expressing concern that trillion-dollar monopolies like Google or Meta may rig regulations against smaller competitors. He champions government policies that encourage open-source access to software and hardware, drawing parallels between the early internet's openness and today's need for transparency in AI development. While acknowledging fears about civilizational decline due to population erosion, he offers an optimistic prediction based on Amish demographics: by 2200 AD, there could be over 100 million Americans identifying as Amish if current growth trends continue. He envisions a future where individuals use AI agents for financial planning and health management but stresses that human connection with loving parents, faith leaders, and friends remains irreplaceable in fostering moral character and community well-being. For aspiring entrepreneurs feeling overwhelmed by the pace of innovation or believing everything has already been invented, Allen encourages them to ask "what should exist?" rather than looking for gaps in a saturated market, echoing Paul Allen's legacy as an idea generator who built or funded solutions that didn't yet have names. He suggests leveraging AI tools today to launch businesses within 24 hours and identifies gratitude, humility, and hunger as the top three traits necessary for success. By practicing daily gratitude for immutable aspects of life—such as one’s health and talents—and reframing failures as lessons learned rather than setbacks, individuals can cultivate a mindset capable of thriving in an AI-driven world where opportunities are expanding exponentially faster than ever before.
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What was it like watching your company
go public? My lifelong uh childhood
friend, he said to me, "What's [music]
it like to be worth a hundred million
dollars?" We launched Ancestry and got
multiple millions of users a month
before LinkedIn, Facebook, or Google
even existed.
We had to get really creative with
marketing.
Why is it important to understand your
family [music] history and genealogy?
>> Two things that all human beings need to
know is one, your family stories,
because that's part of your identity.
But then individually, [music]
you have God-given talents that are
unique to you.
>> [music]
>> So, do you think it's easier today to
start a business than it was back in
2000? Way easier. 10 [music] times, a
hundred times easier. Especially with
the rise of AI. What took us months and
months to accomplish when we launched
ancestry.com could now be achieved by
someone sitting in their [music] bedroom
in less than an hour.
What do you think is the biggest risk to
AI? [music]
>> The biggest risk
>> [music]
>> So, Paul Allen, co-founder of Microsoft,
net worth of 20 billion dollars.
>> Yeah, your most famous guest so far.
How often do you get confused with that
other Paul Allen?
>> When he was alive, it was a fantastic
cheat code for me. When I lived in
Silicon Valley, everybody returned my
calls, everyone returned my emails. It
was awesome. When he passed away, then
that doesn't lend to that confusion
anymore. But uh for about 10 years, I
was nicknamed in the venture capital
community Paul Allen the lesser.
Cuz people would talk about me. I mean,
I'd started Ancestry with my best
friend, and so I was something a little
bit in the entrepreneur world, but I
wasn't the Paul Allen. So, I actually
blogged under the name Paul Allen the
lesser for about 15 years. Did you ever
meet Paul Allen?
>> not. I wanted to so badly. I read his
autobiography, Paul Allen, Idea Man.
I think his sister is named Jody or
Judy, and I hope to meet her someday.
But I He's one of my heroes. He's an
idea generator, and his whole life
mission was
to ask the question, "What should
exist?" and then make it happen. Either
build it or fund it. So, I love his life
story. I love what he created, so many
cool things. And I regret that I never
met him. So, you, Paul Allen, founded
ancestry.com back in the '90s. It then
went public in 2009 at a valuation of
700 million dollars. It then went
private again back in 2012, and was
bought by a private equity company for
1.6 billion. And then once again, it was
bought by another private equity company
back in 2020 for 4.7
billion dollars. Do you wish you held
onto the company for longer? When the
company was acquired in 2006, pre-IPO,
by a private equity fund, I heard about
it from Dave Moon, the chairman. My
first thing was to call him and say, "I
want to hold onto my shares till the
IPO."
But the answer was, "You can't. The
private equity fund is buying a hundred
percent of the shares."
So,
I regret having raised venture capital
on terms that I didn't understand that
gave other people board control within
the first few years of ancestry.com. I
was a first-time entrepreneur, well,
raising venture capital for the first
time, and I didn't know the fault the
the small print at all. So, what was the
mistake that you made? Well, I made many
mis- mistakes along the way. But the
biggest one was this.
Ancestry.com was cash flow positive with
me and my co-founder owning 97% of it in
1998, July of '98, cash flow positive,
multi-million dollar MRM ARR.
We owned 97%.
We didn't have to raise
venture capital. Cuz you're cash flow
positive, and you're growing like crazy.
But we knew that we needed to raise tons
of money to digitize all the world's
genealogy records, cuz it was kind of a
race. There were other companies in the
space.
So, but I think the biggest mistake was
this.
When we couldn't raise venture capital
for ancestry.com, we went to Sand Hill
Road, nobody was interested. It was a
topic, a hobby that no young VC money
would be interested in.
It's really an older person's hobby. The
average uh genealogist was 52, 60%
women. So, the young 20 and 30-year-old
VCs in Silicon Valley just did not get
it at all. But when we were struggling
to raise capital, I had a dream one
night that we built an intranet for
every family in the world to connect
people to their living relatives. And
what was born out of that dream was
myfamily.com. So, in December of '98, we
launched myfamily.com. We raised 13
million dollars because of myfamily.com.
And then 33 million the next year, and
30 million the next year. So, we raised
75 million on the myfamily.com idea.
But what those investors got was
Ancestry and MyFamily.
We changed the name of Ancestry to
myfamily.com in early 2000. We were
going to go public, and we had our
Merrill Lynch, we had our S-1. It was
going to be a billion dollar valuation
with a 50% IPO pop to 1.5 billion. But
looking back, we we didn't know that the
bubble would burst in the time that it
did. When it did, it was disastrous for
almost everybody. We we survived it, but
it was really hard. But the biggest
mistake I made, I think, with my
co-founder was, why did we raise venture
capital for ancestry.com? Why didn't we
just raise venture capital for
myfamily.com and keep a 97% ownership in
a dot com that was scaling?
We didn't have to put them into one
company. Hm.
So, I think I think that was the biggest
mistake. How much did you walk away with
by doing those rounds of funding?
Well, I will I'm not going to disclose
the final amount that I ended up with,
but it was a lot lower than what we
started out with. Um my lifelong uh
childhood friend, Darren Thayne, was the
CTO of Ancestry. We went to elementary
school together. And I remember sitting
in a company meeting in 2000,
and he said to me, "What's it like to be
worth a hundred million dollars?"
Cuz my equity was worth a hundred
million dollars.
And I said, "I don't know. It hasn't
sunk in."
So, we ended up with a lot less than
that after the bubble burst, after the
preferred were converted to common, our
Series E came in. Our Series E funding
round was at a 20 million valuation. The
Series C funding round was at a 300
million dollar valuation. So, the dot
com bubble bursting,
a lot of companies went out of business.
I'm grateful that we didn't go out of
business. We survived. We shut down our
San Francisco headquarters. We moved
back to Utah. We got cash flow positive
with me as chief marketing officer
before I left the company. So, I feel
very good about founding it, almost
losing it, getting it into a great
financial spot before leaving the
company. And then sadly, I had to sell
my shares in 2006. What gave you faith
that people would want to track their
genealogy? Because back then, that was a
pretty novel concept, right? Well, if
you'd been alive in the night You guys
are so young. You guys I I I would've
been like eight years old. Eight to 10
years old. I admire both of you. You
guys are doing incredible things. You're
having a huge impact. And And But I just
turned 60 the other day. But I grew up
in the '70s. There was a television show
uh for several nights in a row called
Roots.
And it was the most popular watched
television show in the in US history.
Alex Haley had written a book called
Roots, and then this turned into a a
series of episodes, um I don't know,
five, six, seven episodes. But it was a
epic show about a
family from Africa, multi-generational
history. Kunta Kinte was this uh heroic
figure in this story.
But Alex Haley had a hundred million
people learning about the importance of
family history, the importance of
genealogy in the '70s. And there were
already thousands of genealogy societies
all around the world. So, it wasn't
something we stumbled into. It was an
established thing that older people
are driven. Alex Haley said that there's
an an a deep hunger in each of us,
marrow deep, to know our heritage and to
find our family stories. So, we just
tapped into that. And as a religious
person growing up in Utah, my genealogy
had been tracked hundreds of years back
by my pioneer ancestors. And so, I
inherited, you know, thousands of family
names. It's a pretty big deal in Judaism
and in the Church of Jesus Christ
Latter-day Saints that tracking
genealogy is almost a theological
necessity. Um so, I kind of grew up in
that, but I was never interested in it,
per se. When we built Ancestry, it was
so cool to watch millions of people
flock to the site. It was so early in
the internet's history. I tell
entrepreneurs all the time,
we launched Ancestry and got multiple
millions of users a month before
LinkedIn, Facebook, or Google even
existed. We had to get really creative
and do guerrilla marketing tactics of
all kinds. I remember hearing a few
years ago that 41% of venture capital
raised today goes to pay for Google ads,
LinkedIn ads, and Facebook ads. Cuz you
can buy audience. Well, what do you do
in the mid to
to late '90s before Google, before
LinkedIn, before Facebook? We had to get
really creative with marketing. So, in
the simplest way possible, why is it
important to understand your family
history and genealogy? So, there's an
Emory psychology study from 2001 that
proved that the number one predictor of
resilience in children is how much they
know about their families' stories.
Because you're not a human
being isolated or detached from other
human beings. You have parents, you have
grandparents, you have aunts and uncles
and cousins, and you are part of that
family. And so, the stories of up and
down, high and low, the the stories of
overcoming depression, you know, the the
losing your farm in the depression and
rebuilding, that becomes part of your
personal identity. You know, families
can say, "We can get through hard
things. We always have." So, there's
something powerful about stories that
you internalize, and it builds
resilience in children and gives them
strength they wouldn't have otherwise.
>> So, you're saying that there's a sense
of pride in knowing what your family has
gone through that you can only get from
understanding your family history and
not get the sense of pride from other
areas of your life.
>> Well, I think pride is one way to
characterize it, but I think resilience
is probably what the psychology study
said.
My 5 years at Gallup in Washington,
D.C., where I evangelized the Clifton
StrengthsFinder uh talent assessment,
led me to believe that two things that
all human beings need to know is one,
your family stories, because that's part
of your identity, and that'll help you
get through hard times, and you can draw
from stories and lessons learned from
your parents and your It's just really
part of your identity. But then,
individually, you have God-given talents
that are unique to you that weren't
necessarily inherited. You were born
with talents, and Don Clifton studied
talent more than any other psychologist
in history. He came up with a taxonomy
of 400 talents, and his little
assessment will help you find your top
five greatest individual strengths. So,
I used to give keynotes all around about
your family stories bring you strength,
and your personal talents are a road map
to success in your own life. So, what's
the best way to be able to identify your
personal strengths? So, Don Clifton's
assessment is like 20 25 dollars, and it
takes about a half an hour to answer 177
questions. These were not lightly
chosen. Don Clifton, for over 50 years,
studied top performers in hundreds of
occupations, and he would interview them
for 90 minutes to find out what made
them tick. That's how he built the
taxonomy. And then, when he came up with
these questions, they're kind of
counterintuitive questions, and you only
have 20 seconds to answer each question.
And what it does is it reveals to you
your naturally recurring patterns of
thinking, feeling, and behaving. So, you
answer those 177 questions off the top
of your head, and now he'll repeat back
to you in language of strengths what
your top patterns, recurring patterns
that you could utilize to be successful.
It's Here's Here's your top five. So, I
think the best way is to take that
assessment for 25 bucks, and then talk
to a strengths coach to help you unpack,
well, what does that mean? How do I use
that? What does that mean for my job?
What does that mean for my
relationships? So, I'm a huge believer
that everyone needs to take the
assessment and then go through coaching
conversations so that you really deeply
understand how you're wired and what
your best path is to personal success.
After seeing all this, what do you
believe now between nature and nurture?
I actually don't know if I believe
anything about nature and nurture. I
think it's part nature, part nurture. I
think it's part individual choice that
kind of comes after the nature and
nurture. Like, you can't personally
rewire your brain, but your decisions
stack up over time. And the the
scientists at Gallup might have a better
answer than that, but I all They also
say that if you have a traumatic,
life-changing experience, you should
take the assessment again. Cuz sometimes
your patterns of thinking, feeling,
behaving might change as a result of
some major experience, a death, uh
uh a trauma, or maybe a great success,
or or maybe a new relationship. So, um
I've only taken it once, and I never
want to take it again, cuz I love my top
five strengths that Don Clifton told me
that I have.
>> What did it say your number one
strength?
>> Learner.
So, what does that mean?
>> I just have to order books on Amazon
every single day. Like, I have to learn
something new or lots of things. Every
college class I took, I wanted to major
in that subject. So, I'm a learning
machine. All humans are learning
machines, but some people love it enough
to do it all the time. My second
strength is called input. And it's kind
of funny to think about a word input as
being a strength or a talent. No one
ever told me in high school or college,
Paul, you've got great input. You should
build a company to gather all the
world's genealogy records and make them
available to people. So, input people
gather
and dispense.
And every input person, everyone who has
input, is gathering something. It could
be recipes, it could be it could be
collecting cars,
uh it could be
data or information or books.
And but the thing is, Don identified
these incredible patterns and talents
that most people don't even know are a
talent. And most people go through life
probably thinking they have almost no
talent.
>> Are there any toxic traits that this is
able to reveal? This is a positive
psychology assessment. It only
highlights the 34 most positive traits
that you have that can be productively
applied. There are many other
assessments that reveal the dark side of
human nature. Um there is a character
assessment called VIA, the Values
Inventory assessment, and it has
cataloged 24 virtues that are identified
in world religions and in world
literature, and it reveals what
percentile you are on each of those 24
virtues. And I got really high scores on
certain things, and then I got 3% on one
trait, and it really pissed me off,
because
>> that trait? Team teamwork.
So, you're not good at teamwork.
>> Apparently, I'm a 3%ile for teamwork.
And it made me mad, because I'm like,
well, what am I supposed to do with
that? Don Clifton's assessment tells me
five good Well, yes.
>> As a leader, you you should be leading
the way, not necessarily collaborating.
I disagree with that. Yes, if if you
have a good vision,
I feel like the essence of a good
entrepreneur is someone who can build
teams. Like, you need to be able to
outsource. That's just the way that you
grow. Is you can't be doing everything,
and you need to find the right person
for the right job, and make sure there's
a good culture, and make sure your teams
are being productive. Oh, I think it's a
being 3%ile in being a team player, or
is I think it was team player, might
have been teamwork, is not a good thing.
But, the assessment from VIA was created
by Marty Seligman. He used to be the
president of the American Psychological
Association. Don Clifton started working
with him on building the VIA character
assessment. Then they parted ways, and
Marty ended up building that. Don's
assessment is kind of tracing your
immutable traits that you have, and
they're not something you learned.
Uh according to the VIA character
assessment, I shouldn't react negatively
if I got 3%ile, because I can choose to
become a better team player.
That's the VIA character assessment
invites you to get 100%ile in all 24
virtues. I just haven't started down
that path. I'm not a big user of that
assessment. I'm such a big believer in
StrengthsFinder. And really quick, I
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the screen. Thank you so much, and
enjoy. Okay, so all of these assessments
are going over my head. I need to know
the top three things the average person
should be doing if they want to
understand either their family history
or they want to be going online, taking
assessments that are backed by tons of
science, tons of data. What would the
top three things be if someone wants to
try to learn about themselves, learn
about their family, and improve as a
person?
>> Well, ancestry.com is not that
expensive, and it's a thousand times
easier to get hundreds of names in your
family tree today than it was 30 years
ago. Are you still affiliated with
ancestry.com?
>> affiliated with ancestry.com.
>> So, this is a true organic brand. Okay.
>> Oh, yeah. But, there's even a better
free version that will never cost you
any money. It's subsidized by the Church
of Jesus Christ of Latter-day Saints.
It's called familysearch.org. They have
about 20 billion records. It's free.
It'll always be free. They have a very
good mobile app. Go to familysearch.org,
type in the parents' names, the
grandparents' names. It'll start
suggesting hints, and within a few
hours, you've got hundreds of names in
your family tree with stories and photos
submitted by your distant cousins that
you didn't even know you had.
>> But, how can you be so sure that it's
accurate information? You can't 100%
know, but if you uh learn some genealogy
skills, like checking sources, there are
people that in the '50s, everyone wanted
to be famous rel- related to royalty in
England. So, professional genealogists
in the United States in the '50s would
kind of fudge things and do research and
say, "You're related to this Windsor
family." And everyone would pay them
money, because they were excited. So,
there is bogus genealogy out there. But,
most of the genealogy software
platforms, including Ancestry and
familysearch.org,
have citations and sources that you can
look up. Like, census records, birth,
marriage, death records. And so, you can
validate it. It's unlikely that the
first hundred or 200 years of your
ancestors will be bogus because
legitimate people are doing research all
the time and connecting those puzzle
pieces. On the personal talents and
strengths, my father taught at
university for like 45 years and he
started before I discovered Don
Clifton's work, he started telling his
students ask your family members, your
boyfriend or your girlfriend what your
talents are and your strengths are. Just
have people tell you what they think
you're good at because most of us when
you're born with a talent, you've always
had it, you think nothing of it and you
think everybody has it. That's just a
common reaction. But if you have input
or if you're really good at organizing
or delegating or something,
people have to tell you that a few times
before you start to believe it. I I
still think the StrengthsFinder
assessment is worth it, but you can also
ask everyone you admire or knows you
well, what do you think I'm really good
at and how can you
what evidence do you have that I'm good
at that? So you can learn from other
people what your talents are. So Graham,
what do you think I'm really good at?
Delegating. Delegating?
>> Yeah. Okay. And let me see. What do I
think you're really good at? Oh man, so
much.
>> That's actually going to be Where do you
start?
>> Oh man, yeah. Let's see here. What do I
think you're really good at? I think you
have really really really good sustained
deep focus.
>> Great.
>> And I'm envious [clears throat] of that.
>> I'm envious of that. He's able to sit
down and you know how like certain
activities either energize someone or
drain someone?
>> Very much.
>> for me, I'm more of an extrovert so I'm
generally energized by being around
people. Like it actually increases my
battery, whereas Graham just immediately
depletes as soon as he's around more
than like two other people. When he's
working, it like fully gives him energy.
Like we will be after a 12-hour day, two
back-to-back podcast in Florida, I'm
exhausted off a horrible night of sleep,
we'll be flying all the way back to
Vegas, 6-hour flight and Graham is like
super tired then he gets in the plane
and locks in and works because it gives
him energy. I I don't get it. I don't
get it.
>> Cal Newport's Deep Work book? I've never
heard of that before.
>> So yeah, he's famous for his book Deep
Work, but focus is one of the 34
strengths that Don Clifton has
identified and it's my 14th.
>> Hmm. So I've got 10 strengths that are
always on and then I've got 11, 12, 13,
14 that I think I can intentionally dial
up. Like I can occasionally focus, but I
have ideation number three and that's
kind of the opposite of focus. That's
like
every new idea gets my attention and it
gets gives me energy. So this is a
really good conversation and if I'm low
at being a team player,
the maybe the best solution for me and
I'm doing this with all my 50 employees
is deeply understand their strengths and
try to make sure the tasks they're given
and the projects they're assigned play
to their strengths because imagine if
you give someone a task that's going to
drain them for the next week or month
>> Mhm. and it's natural that you don't
always know what people love and what
they don't love, but if you could
delegate the right task to the right
people and energize everybody, everybody
wins.
>> It's really interesting because I feel
like Graham and I are exactly the
opposite. I think I'm I'm much more of a
team worker. I love building teams. I
love being around people, doing things
with people and I'm much more of like a
ideator. I love coming up with new
ideas. Oh, let's do this shiny object
syndrome and Graham is like work alone,
work intensely.
>> [laughter]
>> Well, that's why you make great
partners. It's seriously complimentary
strengths are so helpful. When
everyone's the same, like that's not
going to be very um very good or you've
got to have some balanced strengths on
the team. So if you're opposite, that's
a really good thing. So what do you
think about other popular tests like
Myers-Briggs test or Jordan Peterson's
understandmyself.com
test? Have you ever taken any of these?
>> Jordan Peterson. I've listened to
hundreds of hours of and his all of his
books. I haven't taken his assessment,
but I would trust it because I think
that guy is a genius. Um, Myers-Briggs,
not so much. I had one uh my my son's
friend had a great experience with
Myers-Briggs. So I don't want to fully
discount Myers-Briggs. He was struggling
with his self-confidence and trying to
figure out what to do in life. He took
Myers-Briggs and it breaks down the 16
types and he found out he had the same
personality type as Elon and Steve Jobs.
That fact alone decided gave him courage
to go into tech and to say I could be
really good at tech. He's now a coder
for Microsoft. He has had a great tech
career so far, but if a assessment can
give you a boost of confidence that you
can be something, that's a good thing.
It's not as rigorous and it's not as
scientifically validated, the
test-retest reliability is a lot lower.
I like StrengthsFinder because I've seen
it used by thousands of people with huge
positive outcomes. Um, but there are
thousands of psychological tests and I'm
sure there's many good ones. Yeah. You
know, after looking at lineage for
decades, what's the biggest lie people
tell themselves about identity? Wow,
that is a huge question. Okay, well, so
I would say in answer that question less
from studying heritage and lineage and
more about being immersed in the world
of strength psychology, positive
psychology, coaching, leadership, all
the things that I've learned the last 20
years.
I think the biggest lie people tell
themselves is that they don't have
talent. That they're not a talented
person and that lie starts when you're
very young. When you've got athletic
talent in high school, musical talent,
you've got performance talent and most
people don't think of themselves as
having that level of talent. If you're
not a quarterback, if you're not
a dancer or singer,
you don't think you have talent. Don
Clifton's vocabulary of 34 talents with
400 total in his taxonomy expands the
view so that nobody has to tell a lie to
themselves that you don't have talent.
You might have a talent called empathy
or developer.
And those are extremely powerful human
building, connecting and growing other
people talents and most people just
never know they have talent. So I think
that's the biggest lie that people tell
themselves is they're not talented.
>> How much of that talent is genetic? Like
let's just say your parents are great
singers. It seems like they have
children who are great singers or
artists or athletes or there there these
specific traits that their kids
overwhelmingly seem to inherit. I think
the musical and the athletic talent
probably is largely heritable.
I do think you see that in lots of
families that it passes down over time.
And those are not the talents that Don
Clifton was identifying. His were
patterns of thinking, feeling, and
behaving. I would say a percentage of
your natural strengths are inherited and
then some percentage is nurtured and
then some percentage is developed
through choice of how you spend your
time.
I would say the majority is nurture.
And what's the most shocking thing that
you've discovered from looking at so
much DNA and lineage?
>> I haven't seen very many crazy stories.
When I've traveled the world and given a
lot of keynotes over the past 10 years,
inevitably I'll be talking about
entrepreneurship or StrengthsFinder and
the audience members come up lots of
them line up to meet me and many of them
have tears in their eyes cuz they want
to tell me their story, their family
story about meeting a sister they didn't
know they had.
>> I got a story that I'll tell you
speaking of exactly that.
I found out, well I guess my mom found
out and then she told me she had a half
brother she had no idea about her entire
life and she found out in her late 60s.
And apparently, my grandpa went off to
war in the I think it was late 1930s,
early 1940s, he was stationed uh
somewhere in England at the time, had a
relationship and then went back or
something happened, he was pulled
immediately and had to go back to the
United States. Something happened.
>> Hmm. Turned out he had a child with the
person that he was in a relationship
with in England. He had no idea that she
had a child. She thought that he had
died in the war. And my mom did one of
those tests, found that she was related
to this person and she showed me a
picture of him. He looked exactly like
my grandpa, like exact like a spitting
image. Like when I said this is the same
guy.
>> Did she ever meet him?
>> Yes. Oh, that's fantastic. Great guy.
Great guy and and and they're close and
they and they email and call all the
time, but like this never would have
happened if not for that.
>> One of my very best friends has a
brother who's never married and as he
got past 60, he kind of started feeling
like life was meaningless and he got a
email from someone and someone had done
a DNA test and said I think we might be
related. Turns out he had had a
relationship in college 40 years
earlier, didn't know that she got
pregnant, had a child
and now he's really close with his
biological son. It gave him a new lease
on life like I have a son that I I've
never been married. I didn't know I had
a son, but they have so many things in
common and they're very close and it
just brought new meaning to his life. I
just thought that was an incredible
story. That's so cool. Now, Yeah. I have
now just rethought your question about
weird things and so um as I left
ancestry.com, I started an internet
marketing agency called 10X Marketing. I
wanted to help people 10X their revenue.
If you double your traffic, double your
sales conversion rate and double your
average price per sale, that's eight
times and so I thought we could 10X
almost anybody's revenue. So one of my
clients was a paternity DNA testing
company in San Jose and they were not
insurance paid paternity DNA tests, but
there are millions of people in inner
cities around the United States that
don't know who their father is. And so
this was a first internet order the DNA
test, take it, send it in and find out
who who your father is.
And I started doing marketing and and
assistance for them and then analyzing
all their emails, the the the support
emails and the reactions and there was a
lot of tragedy in that. A lot of
like people being shocked that they
weren't the father of somebody that they
thought they were the father of.
Someone shocked that the person they
thought was their father was not their
father. And so, a lot of family issues
came to a head and it wasn't a a good
thing.
>> How common was that that you do a
paternity test and the kids not yours?
>> common. Well, not necessarily with
married families, but if if you think
about, you know, people hooking up in
cities all the time and and just like uh
uh kind of a unrestrained
you know, whatever how many however many
sexual partners you have, then if
someone gets pregnant and has a child
and and and keeps the child
there's a lot of people that could be
the father. So, I I just think in in a
lot of cities or a lot of locations,
there's a majority of people who who
don't live with their father. And so,
knowing who your father is, you know,
can be a really powerful good thing or
or can be a shocking thing that you
didn't know.
>> I was always curious why they don't
mandate genetic testing at birth at the
hospital.
Right? Who, the government mandate that?
For what purpose? So that you would know
who the parents were?
>> Yeah, right? I mean, I guess that could
be legislated somewhere, but I don't
know.
I think
the large percentage of people probably
know who who the father is and and so
that might be just an
an expense burden on on most people.
>> Also thinking how many kids get switched
at birth and you just have no idea.
>> Well, they do have these tagging systems
now when my wife and I had started
having kids in '88 and the hospital
situation was a lot less locked down.
Yeah. Today, oh my gosh, they have
>> How do they prevent that?
>> Oh, they have all kinds of preventions.
They have
doors that lock and
passwords to go in and see the child and
I I don't know, they have a lot more
cameras and a lot more security, but it
was I think they have, you know, code
red or something if if but I'm sure it's
happened occasionally in history, but I
don't think it's very common. That would
be
>> story. It's possible. Technically, it's
probably happened. When you look at the
odds, I I am willing to bet that it's
happened many times actually.
>> Yeah.
Yeah.
It's just truly just a random
circumstance.
>> there's the other thing. So, adoptive
parents or um you know,
step parents or whatever,
I believe that their ability to love a
child even if it's not their biological
child is extraordinary. So, I think the
family ties that we developed, someone
that's our mom or our dad, um by birth
or by nurture, um I think those are
profoundly powerful. So, even if there
is switching or even if the paternity
isn't clear, um love inside of families
is real and parents will do anything for
their children's happiness and welfare.
And so, I I think I've I've known people
who were adopted and I think their
loving ties are just as strong as as
natural. Now, going back for a moment,
I'm curious what was it like watching
your company go public? Well, it was
2009. I had been bought out in 2006 and
the 20 people on the stand ringing the
bell, only one of them was familiar to
me.
So, it wasn't a pleasant experience. It
was it was like
that should have happened with all of us
early folks, you know, ringing the bell.
I have friends who run Angel Studios who
just went public I think a month or two
ago and it was just all the top
employees there, key investors and
spouses of of the founders. And they
were all there ringing the bell and I'm
like, that's the proper celebration of
an IPO. It's the people who built the
company, not the late investors who
bought the company and then took it
public. So, I was dissatisfied with that
experience. So, explain this. You were
forced to sell because you raised
capital to other people and your shares
got diluted to the point where they
wanted to then sell the company and you
were just like, well, I don't really
have a choice here. Correct. It happens
a lot. So, but how did you
not see that giving up that much equity
to other people that you may not be
super familiar with would want to take
the company a different direction? I
didn't understand preferred shares
versus common shares.
I'd never studied business before. I'd
never taken a technology class.
I was a Russian major in college.
I was a humanities major and I started a
master's degree in library science. So,
I was all into academia and books and
learning, but not
>> explain preferred shares and common
shares. So, when a venture capitalist
writes a check for your company, they
want preferred shares and the founders
usually get common shares. And so,
preferred shares have rights and
privileges that common shares don't
have.
Such as if there's a liquidation and the
company sells for $10 million,
the
venture capitalist, the preferred
shareholders get paid back first and if
there's any left over, it gets split
among the common shareholders. So, it's
like a tranching. It's like
the waterfall effect. If there's any
left over, the common shareholders
get what's left. Now, if there's a big
IPO and it's all successful, then the
preferred convert to common and
everybody's treated alike. So, there are
some scenarios where
the upside is unfairly weighted towards
the preferred, but many times they end
up being the same class of stock in at
the end of the day. So, successfully
scaling a company before the dot-com
bubble, during the dot-com bubble and
then after the dot-com bubble, do you
see any similarities between that and
right now with AI? Cuz a lot of people
are speculating we could be in an AI
bubble. It's easy to raise a lot of
capital when you just have AI somewhere
in the name of your company. Do you see
any similarities there? So, I see uh
possibly a huge bubble in terms of
valuations, but in the long run, I think
the value created by AI will be will
dwarf anything that the internet ever
did in terms of value creation. Now,
Elon and others are taking the view that
the few foundational model companies
will end up creating all the value. That
it's going to be concentrated in the
hands of Grok and Open AI and you know,
Meta's llama and Google's Gemini. And
it's there's one argument that says
these huge LLMs that spend billions of
dollars to, you know, train on every
single word ever written or spoken, um
they're going to start building
applications to fill all the needs
and that the app application companies
will all be put out of business. Then
there's the opposite point of view that
there's going to be so many niches and
so many application companies that
millions of AI companies will prosper.
And I don't know what the answer is. I'm
just betting that this wave is so much
bigger than any previous technology wave
that I want to play in it and be a
partner and and and have as many AI
horses in the race as possible. So, as
someone that was like really in the
weeds during the dot-com bubble, what do
you see are the the primary similarities
then to that and now?
Well,
venture capital is still concentrated in
San Francisco
and maybe Boston and and a few other
places,
but the cool thing about 2016 is that
the the US crowdfunding
the JOBS Act in 2012 led to crowdfunding
in 2015 2016.
Um $5 billion has been raised by startup
companies from non-accredited investors
who are buying equity or options or
whatever. And and so there's a way to
raise capital today that didn't exist 25
years ago. You had venture capitalists,
angel investors. You didn't have
crowdfunding until 2016.
So, that's one of the things that's
different about today versus decades ago
is that anybody can start a company, get
an audience,
sell shares to that audience and get
funding and keep control of their
company without necessarily giving up
control to the investor class. So, do
you think it's easier today to start a
business than it was back in 2000?
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you think it's easier today to start a
business than it was back in 2000? I do.
Way easier. 10 times, a hundred times
easier.
You can vibe code a incredible
application in 24 hours now.
>> Explain vibe coding. So, vibe coding is
if you don't know how to program, but
you know what you want your application
to do, you speak to the AI or write the
instructions in plain English, and then
it writes the software code and compiles
it and builds the app and ships the app,
and you've actually built a finished
product without even knowing how to
write a line of code. If you can speak
English, you can vibe code. And there
are dozens of tools now that are super
uh popular with vibe coders, Lovable and
many others, and they have, you know,
tens of millions of ARR or hundreds of
millions of ARR. So, it's cool that we
live in a day where computers now
understand language. And anyone who can
speak or write can command a computer,
an AI, to go do stuff for them. And so,
vibe coding is just speaking things into
existence or typing some instructions
and having an application built for you.
So, do you then think that anybody can
be successful and build a big business
in 2025, 2026, or also, as someone who
studied genealogy, uh or is familiar
with genealogy and big genealogy data,
are there certain genes that will
prevent people, regardless of the
environment, from becoming successful?
Like actually, yeah. Like genetic Yeah.
predisposition to failure?
Sure. Yeah. I don't believe that.
So, you think that anybody now
No, I'm not saying just because of now,
and I'm not saying everyone will. Uh but
Don Clifton felt that anybody could be
better than 10,000 other people at
something.
Okay? So, he studied human potential and
human talent, and he knew that if people
would identify their talents and develop
them, they could be the best public
school teacher in a city of 10,000
people.
And so, everyone could be better than
others at at something. Now, in the
world of AI, you've got great coders,
great marketers, you've got great
podcast interviewers, you've got people
that can build product, build audience.
I'm not saying everybody can do that,
but I do think that AI will enable
anyone who takes a little bit of time to
learn how to vibe code or vibe market or
learn how to use AI to create agents to
do things for you when you're sleeping,
that in the coming years, when people
learn those skills, they'll have an
extraordinary life. You could have 10 AI
agents that are helping you with your
financial planning and to save money,
and every time you spend money and it's
reported to the AI, they could say you
could have saved, you know, 80% on that
coffee, you could have done this instead
of that. Like you could have a bunch of
AI aimed at helping you live healthy,
helping you be financially well off,
helping you have better relationships
with family and friends, helping you
learn skills that are aligned with your
natural talents. I just think AI opens
up a whole new universe of opportunity
for humans to develop, and I don't think
anyone is genetically predisposed to
failure. Do you think
with everything that you just said, that
we're becoming too reliant on AI, and
that we we lose our critical thinking
skills by having this just kind of tell
us what to do?
>> 100% 100%. The studies that are coming
out on brain function and the cognitive
uh
demise of people who outsource essay
writing to chat GPT,
we completely could
dumb down ourselves by letting AI do the
things for us, like do our homework or
write our essays or do our blog posts.
So, I'm not a fan of outsourcing your
cognitive thinking. To use it as a
research tool, and it's indexed, you
know, billions of pages of and you can
ask it any question, I think we can use
it in a very powerful way that keeps us
in the driver's seat, or we can just
offload the things we don't want to do,
and we will get dumber and dumber. So, I
think there's definitely a dark side to
AI if we over-rely on it, or if the
companies that got us hooked on dopamine
with social media with shares and likes
and followers and all those counts that
are artificial that give us all this
addiction to social media,
if the same companies build AI tools and
companions that are designed to get us
using them three, four, five, six,
seven, eight hours a day
instead of living real life, then those
are dangerous slopes.
>> wouldn't they do that? It just seems,
yeah.
>> They will do that.
But there will be alternatives that are
aiming to uplift humanity by giving you
a limited amount of intelligence during
the day so that you can live your best
life.
>> that doesn't make money, though. Oh,
sure it can. But not as much money as
keeping you glued to it for eight hours.
>> Well, the hundreds of billions of
dollars in advertising revenue versus
the subscription revenue that a good
company would take to build a system
that's designed to help you live your
best life.
That's what we're hoping to be one of
the participants in is uplifting
humanity, helping every individual reach
their full potential with a limited
amount of use of AI. Now, Google, when
it started, Larry and Sergey were
geniuses and they built this incredible
search engine built on hypertext links,
and I wrote their paper called Anatomy
of a Large-Scale Hypertext Search
Engine. It was a brilliant thing, and
their key metric for success early on
was how little time you spent on their
site. If you came to the early Google
and did a search, and five seconds later
you left and didn't come back,
they knew they had the right answer for
you.
Okay, that was the early days of Google,
>> [snorts]
>> when they were don't be evil.
>> Yeah. And now, like most corporations,
they're kind of monopolistic, and they
use their force in the marketplace to,
you know, they get fined by the EU all
the time. They've been uh in antitrust
in investigations in the United States.
Um so, big companies that are worth
trillions of dollars are going to hire
the smartest, most ambitious people they
can, and they might not
don't be evil for very long. So, I'm
putting my faith in young startups or or
emerging companies that really do care
about humanity, they care about
individuals, they care about building a
better world, and they'll design tools
and systems that are healthy in small
doses and brilliantly allow you to
navigate light navigate life. Like a GPS
for your life, you're not looking at
your GPS
all the time you're driving. You might
check in at every five minutes to make
sure you're on track, but there could be
a light touch AI that helps you use
super intelligence to make really good
choices
and to have uh all kinds of thriving and
prosperity without being dependent on
it, without without using it all the
time as a crutch or as a companion or as
a friend cuz you don't have any real
friends. What do you think the
government's role should be in AI? Cuz
it seems like they are really supporting
AI at the moment, and we're in, from
what I've been told, somewhat in a race
with other countries to get super
intelligence first, and that you don't
want to lose this race.
That's always uh an argument that people
use. Um I actually really like David
Sacks. He's the AI czar. I've met him in
person. We've had several good
conversations. He launched a genealogy
company before he launched Yammer. It
was called Genie, and he once told me
that I was uh a fantastic entrepreneur
because my uh Family Link app on
Facebook got way more users than Genie
did, and we were kind of going
head-to-head. He was not on Facebook, I
was on Facebook, and so he kind of
admitted that you crushed us. Like,
you're a really good entrepreneur. Well,
a year later he sells Yammer for a
billion dollars. So, he he like
leapfrogged me by like a thousandfold.
But I really like David Sacks, and his
All-In podcast is very good. So, US has
to be very friendly towards AI
development and competition. My biggest
thing is that government should
encourage open-source AI as much as
possible, and that individuals should
have access to open-source software and
open-source AI so that we're not locked
into these closed systems. The
government will award huge contracts to
the OpenAIs and the Googles of the world
and the Microsofts, and that's fine, but
I think the government should take a
really hard look at open source, like
Linux and Apache and the world the web,
you know, WordPress. The world's
internet started out being very open and
not being very locked down commercial,
and these trillion-dollar companies just
can't help but try to be monopolies and
try and can't help but try to rig the
system and get regulations in their
favor that hurt all the
the the non non-incumbents, the the um
new new companies. So, I think we the
people should elect representatives who
know something about technology. We
don't tend to do that very often. Most
of our representatives in the United
States are attorneys,
and they know very little about how the
financial system works, how health care
works, or how technology runs the world.
So, I think we voted for lots of
persuasive people that are lawmakers and
policymakers, but they don't know that
the internet is not a series of tubes.
They don't know that
Facebook's business model is selling
advertising, and that was like 10 or 20
years ago. But my point is, we the
people need to elect better
tech-savvy
representatives who have our long-term
well-being uh
in mind. What do you think is the
biggest risk to AI? The biggest risk,
well, it's been hallucination, where you
don't know that it's hallucinating.
Like, people putting too much trust in
it is a really big risk. Uh think about
medical doctors who start relying on AI
to diagnose or to treat, and if it
hallucinates, they lose a patient. Now,
it doesn't mean that doctors without AI
won't lose patients, but I think
hallucination has been kind of the
Achilles' heel of the Chat GPTs and the
and the LLMs of the world. Uh I don't
think it will remain the the biggest
issue. My own company has a portfolio of
companies, and we like to build AI that
is more like a perfectly knowledgeable
librarian that can quote people and cite
the sources, rather than a creative
writer that can go off the rails and
hallucinate. So, we view our search
engine background, which I worked in
search engines for decades, search
engines retrieve exact quotes from
people and exact clips and prevent
present them to you. AI, the way the
LLMs currently work is the generative AI
is a probability engine. It doesn't even
know what it's going to tell you when it
starts talking, and it predicts
calculated what word can follow this
word and So, it's all statistics and
probability, it's all stochastic. And
so, it often hallucinates. Now,
retrieval-augmented generation is a
technical term that a lot of computer
scientists are using now, and OpenAI
bought a RAG company, and lots of people
are doing RAG. RAG is more like retrieve
an exact quote, cite the source, and
then give a little bit of background to
it instead of just making up the answer
out of whole cloth. So, I think many of
the problems with AI are being tackled
by the smartest people. And I actually
think there's a very very bright future
for AI that can assist us. My biggest
fear is that humans become super
dependent on it and let it make choices
for them, Yeah. and they kind of give up
their own personal freedom to choose,
and they become
dependent on the algorithm or the
recommendation engine even more than
social media.
>> I've I've had so many mistakes with Chat
GPT when it came to uh helping me
organize my financial statements and
uploading documents. My gosh, the amount
of time it just it it doesn't calculate
the numbers properly, or there's
something that's obviously an expense
and it counts it in, and then I only
realize that when someone else puts that
through Excel and says, "No, this
doesn't add up."
>> Yeah. Even last night I was pissed. I
had a GFCI breaker that went out in the
house, and I I spent hours trying to
track this thing down because I thought
it was like an upstream GFCI that
tripped and it tripped another one, and
I'm Chat GPTing this, and I'm like,
"Here's the breaker box." And it would
walk me through like what to look for,
and then I couldn't find where this
breaker tripped. And so, I says, "I have
this box on the side of the house. Could
it be in here? This is the outside
electrical box to the house." It says,
"No, that's going to be where your
electric panels are wired, and you know,
looking in that won't be able to tell
you unless you're an electrician." So, I
I I never look in there. Turns out it
was that. Had I just opened that damn
box and flipped that breaker on the
outside to that panel of the house, I
would have fixed it. But Chat GPT sent
me on a wild goose chase.
>> I I live in Missouri in rural Missouri
in farming country, and I don't I don't
get into guns much, but I bought a BB
gun, and I didn't know how to load the
BBs into the cartridge. I was like,
"There's two places that I thought." I
took photos of it, I sent it to Chat
GPT. It kept telling me, "Oh, you did it
right. You did it right." The thing
wouldn't fire. About an hour later after
trying several queries on different AIs,
I finally realized I need a CO2
cartridge to fire this thing, and I put
the BBs where the CO2 cartridge was
supposed to be, and I felt like a total
idiot. But AI doesn't know everything
yet, but just think how miraculous it is
that AI understands language and can
index all the photos and all the videos,
and so I'm pretty bullish about the
future of AI. If humans can start being
a little bit wise about which platforms
we choose to use,
what what are the ultimate designs of
the companies building these things?
I actually think there's some things I
can't announce right now that some of
our strategic partners are going to
announce soon that will allow any
individual human
to install your own
LLM on your own device and have your own
context for finances, for health, for
education, for career, for friends, for
family on your own device, and you won't
even need to use these cloud-based
behemoth monopoly AI systems. You'll
have an open-source remote
on your device that knows the context
that you give it to help you live your
best life without selling your soul to
the Then I feel like Apple would just do
that directly within the iPhone, and
then they could sell their iPhone for
$3,000 because now you don't have to do
a, you know, $50 membership or whatever
a month.
>> think Apple and
I think smartphone manufacturers are
positioned best to take advantage of
this, but there could easily be other
hardware platforms that emerge that
allow an alternative that might be more
Now, Apple seems to be a pretty good
player in terms of privacy and and
caring about you.
They're less ad-driven than most other
companies, and so
but yeah, I think I think we haven't
even started to see in 5 or 10 years
we'll be shocked at how many options
there are for AI that we don't even
imagine today.
>> What What is your most dramatic
prediction for AI in the next 5 years? I
would predict that in the next 5 to 10
years, one of the most important
decisions each individual human makes
is which AI platforms
to believe in and plug into.
Because I think the difference between
AI that runs your life and monetizes
your time and attention and sells your
time and attention to the highest
bidder, there will be very powerful
systems that are used by billions of
people that don't have your
personal well-being in mind. They're
going to monetize you, they're going to
they're going to, you know, know
everything about you, and I'm worried
about people that go down that path. But
I think there will be many many options
that wise people will choose. Sometimes
you might vibe code something yourself
instead of instead of outsource your
application needs to a
known player. But I but I think
humans are so ingenious and so creative,
and young people that are learning how
to vibe code entire suites of
applications in a day or two, I I just
think the proliferation
of unique applications will shock all of
us in the next 5 to 10 years. Now, the
wisdom that we're going to need to know
which ones to trust.
You know, do you remember
there used to be in the '90s, late '90s,
there were ratings sites like Epinions,
and then there was Yelp, and and now
there's, you know, all these ratings
things.
>> I remember Hot or Not.
>> Hot or Not. Okay, yes, I remember that,
too.
>> remember Hot or Not? Jack is too young.
It was a website that you would go to
hotornot.com,
and you would see a picture come up, and
you would rate, "Is this person hot or
not?" And you click like yes or no. Was
it of like models, or was it just like
you could upload a picture of yourself?
>> could upload pictures, and then if they
wanted to be rated, they could do it, or
someone
>> you have like a percentage then that
you're assigned?
>> Yep. That's a lot less useful than
ratemyprofessor.com.
I actually met the US professor who was
the highest-rated professor in the
country on ratemyprofessor.com.
He was actually my neighbor, and I found
out that the first day of class, he had
already memorized 400 people's names. He
was funny, but he memorized the names of
every one of his students. Blew my mind.
Seems like he's just farming his
ratemyprofessor rating.
>> Well, I don't know. He did that before
ratemyprofessor even came out, but by
the time it came out, I'm sure he was
pretty proud of that.
>> What's the benefit of being top-rated on
ratemyprofessor?
>> select your class, and also it's you
just have more authority. More clout?
>> More clout, yeah, around other teachers,
with like the the higher-ups in the Do
they discuss scores with each other?
Probably. And I also I've seen videos
online of people saying like, "This is
why you're a two on ratemyprofessor."
Like screaming [laughter] at their
Use it as a weapon. Yeah, you just like
don't respect the teachers that are
lower on ratemyprofessor. You just like
you walk in already having a
preconceived notion of what they're
going to be like. So, have you ever been
to g2.com or capterra.com?
Have you heard of those two sites? Okay.
I've seen G2, yeah. Never buy a software
application or subscribe to any SaaS
without first going to g2.com and
capterra. They have thousands of
ratings, very well submitted ratings by
actual customers of all the pros and
cons of every application, how easy it
is to use, how expensive it is. g2.com
has helped me make hundreds of really
good decisions on software to buy or not
to buy.
I think that the world of AI is going to
need trustworthy rating systems more
than any previous technology that we've
ever had. Um because if you start using
a system and you don't get the results
or the outcome you want, um it could be
very damaging if that scales up to
millions or billions of users. So, my
hope is that collectively humans can
evaluate the good and the bad that's out
there, and we can migrate ourselves and
our loved ones to the good, and then
human thriving and prosperity could be
unprecedented in world history. We've
already seen the elimination of mass
poverty in most of the world over the
past 100 or 200 years, the agricultural
revolution, the industrial revolution,
the green revolution in India. There's a
lot less
sickness and early death in the world
than there was. Um we all we obviously
have some chaos and geopolitical issues
and stuff like that. So, the world's not
in a great place yet, but AI and
robotics offer unprecedented
unprecedented productivity gains that
hopefully we can harness and have
widespread benefits for billions of
people.
>> That's why I am so optimistic for
emerging markets around the world and
up-and-coming countries that are
developing. Yes, but I just think it it
creates so much opportunity and part of
me feels like them going from like one
to five is much more dramatic than us
going from like an eight to a nine, for
example.
>> and I started buying
all these URLs cuz I was going to build
building things on top of large language
models. So, like citizenportal.ai
has now transcribed almost 2 million
videos from government meetings and
we've published 4 million articles this
year. We have millions of people
learning about local, state, and federal
government through citizen portal. So,
that's that's that's out there. And I
think next year we'll have tens of
millions of users. Family portal, faith
portal, founder portal, we have all
these portals. But, I actually I don't
know if I bought gardening portal, but I
went to ChatGPT and I said, "I live in
this part of Missouri. This my zip code.
Tell me about my soil. Tell me about the
vegetable gardens that I could uh
grow, the the best um things I should
plant, and what about trees and fruit
trees?"
And within about a minute, it had told
me based on the weather, the soil, the
lat longe, and like it could totally
tell me what to grow in that area. Now,
if you think about the developing world,
think about how little knowledge they
have about agriculture, irrigation,
mechanical things, machines, energy, and
imagine leapfrogging. Imagine billions
of people being able to talk to a device
in their language and have it teach them
or coach them. What do you say to the
people who believe that AI is not going
to create jobs, it's just going to
redistribute them to fewer people? I
believe that humans have always been
very creative and very adaptable. If you
think about all the historical
waves of change that we've seen in the
in the past few hundreds or thousands of
years. So, my belief is that
humans will figure out how to create
billions of new jobs. If AI and robots
become super productive and they do a
lot of the manual labor
and they provide us with subsistence
living, maybe we'll find a lot more time
for personal connection, for creative
work in the arts or in the in other
fields that we personally love. Um so, I
do think there will be disruption and
displacement and it will be a painful
phase to go through. And I do think
there's a role for individuals and
nonprofits and charities and faith
groups and possibly even the government
to provide some transition uh to people
that are affected by that. But, I'm not
a big fan of government handouts and
>> Yeah. and central planning and
socialism. I'm a big fan of unleash
human creativity. Help people find their
talents and find ways to develop those
into uh value-creating skills that
people will pay for. I'm My thought is
that it's it's we're going to become so
reliant on AI though that if someone
loses their job, the first thing they're
going to do is go to AI and say, "What
job should I do?" And the AI is going to
pick something.
>> But, is that a bad thing? It might not
be a bad thing.
Yeah, but if you're relying on
the AI to tell you what you should be
doing all day.
>> tell me if I'm wrong. I feel like 95% of
people would be better off if they let
AI make most of their decisions. I'm
probably one of those people.
Genuinely. Like I feel like, "Okay,
well, what should I do today?" Like, "Go
to the gym. Go do this. Go study
something. Read a book." It's like,
otherwise, what are these people going
to Okay, but that but then you're
trusting it to have your best interest.
But, imagine if if if a company is out
there who's like, "Hey, listen, we make
more money if you're on for an extra
Yeah, but that's not that's not the
reality [clears throat] of what's
happening at least right now.
>> but why wouldn't it? Well, it could at
some point in the future, but that's
also speculating. No, I don't think it's
speculation. I I think it's guaranteed
they're going to keep you on whatever
platform for as long as possible. So,
what do you think it's going to give you
like a runaround, like tell you one
thing and then you start leaning into
that and say, "Well, what about this?"
And then tell you the other thing? It it
it's going to be so beyond what I could
even comprehend because it's so cuz it
knows each person.
>> [laughter]
>> I'm just saying for you, Jack, it would
be different than than me. It would know
you so well that it knows how to keep
you on a little longer or to click a
link or like, "Hey, listen, before you
go to the gym, you need a new tonic. And
this is really going to energize you at
the gym, so you can have a better
workout." And then the next time it's
like, "Hey, by the way, you might need
this."
>> through though.
>> [laughter]
>> Like, wouldn't that be so easy to see
through?
>> people are dumb and they're going to
they're going to see this creatine right
here.
>> are dumb, then they probably need some
sort of like cognitive assistance like
AI to help them make decisions. And
maybe the AI will lead them to buy
another new tonic, but is that really
such a bad thing? It's pretty good.
>> [laughter]
>> Do you know it is a interesting that you
say 95% of us could make decisions
better with AI and that may be true
because a lot of people make a lot of
bad decisions right now for all kinds of
reasons.
>> Like there's such clear-cut objectively
wrong decisions.
>> Oh, tons of know, hey, I'm going to go
out buy a pack of Marlboro Reds. Should
I do it? AI is like, "Probably not."
Like, "Okay."
>> But, here's a vape that is 85% better
>> And that's better than that. There you
go. And here's a link. I just I think it
could prevent disastrous decisions being
made. And also, if you have a freckle
that's been moving on your body and you
want to take a picture of it and upload
it to ChatGPT, that's easier than going
to the doctor and scheduling
appointment. You don't know what's going
to happen.
>> ChatGPT can Then it'll recommend you to
a doctor where ChatGPT will get a
kickback for a referral fee.
There's so many ways
>> how the world works, right? Yeah. No,
it's it's pretty scary.
>> just talking in terms of right now.
That's all speculation.
>> See, I like to think of the future, Jack
likes to think like a few steps back. I
mean, it's very healthy conversation. I
think billions of people need to have
these open conversations about what
could go wrong, about what could go
right because we're only going to get
the future that we design and choose.
Like um the best way to predict the
future is by inventing it. That's why
I'm an entrepreneur. I want to build
stuff that I want to use and that I want
other people to be able to use. But,
there are also people out there that
maybe are bad actors who just don't have
human thriving as their primary motive.
And they are going to do anything they
can to get you hooked on social media
addiction, gambling, marijuana,
whatever, just to kind of hook you and
now they've got you you know
uh some of the industries that have
people at an early age that might end up
making hundreds of thousands or millions
of dollars during their lifetime. Like,
that's real. The tobacco industry really
did lie for decades about the science.
And then the tobacco companies bought
the groceries, the the the food
companies like Kraft and others, and
they started putting sugar in all the
foods. And so, 80% of the store-bought
food has added sugar that is super
unhealthy, which is why we have an
obesity epidemic. So, there are a lot of
bad people suddenly doing things that
harm us at scale.
Big pharma, big tech, big food, um and
so, we have to be very careful. If AI
just keeps us in those tracks, we'll all
live unhealthy short lives. But, if we
can have AI systems designed by people
who are truth-seeking and who are
looking for human thriving at the end of
the day, like that's the goal of their
platform, and if we choose those
platforms, we could have abundance and
thriving at scale.
>> But, that assumes that people have
self-control. And if they're making bad
decisions from the get-go, they don't
have self-control. And so, assuming they
don't have self-control, then the AI is
just going to take them over. Well, if
you think about it, um I think that the
the erosion of the family as the
fundamental unit of society, policies
that So, I think you've credited being
raised by a by parents in a stable
family as part of your path to success.
>> Yeah. I was in the same boat. My mom was
a stay-at-home mom. She had eight kids.
My dad was a professor. She was a
elementary school teacher before that.
But, I'm sure that my life would not be
where it is today without my mom and dad
in a stable family.
And so, AI, of course, is powerful and
always present. It'll never take the
place of loving parents and faith
leaders and friends that are good
influence on young people. So, we can't
abandon the traditional
elements and ingredients that helped
people live a good life, an honest,
moral, upstanding life. And that's
really influences from people that love
us. And AI will never substitute for
that or take its place. And I don't know
if I don't know if the uh pendulum will
swing backwards towards,
you know, people marrying and having
children and and enjoying family life or
if it will continue to have lower
marriage rates, lower fertility rates.
>> Yeah. Elon talks about civilizational
decline because of population erosion.
Now, I live in the Midwest. So, I've
done the math. The Amish people have
seven children per family. They've
doubled their population in the last 22
years. And I will predict, this is my
shocking prediction, by 2200 AD, there
will be 100 million Amish people in the
United States.
Wow. We're going to get a lot of
construction done. A lot of great
furniture and we're going to have some
really nice houses. And very little
technology. Yeah. It reminds me though,
at your point where you tend to swing a
pendulum,
I think when we go in the direction that
AI and and focus is is just kind of
going out the window, I think you're
going to have apps at the opposite
direction or products at the opposite
tend to do really well. And that
reminded me of Hank Green's focus app.
Have you seen this?
>> I haven't.
He made this incredible app and it
became like top five on the app store
recently.
All it was was an app that helps you
focus. You have this little character
within the app that knits. And the
longer you you focus and don't touch
your phone, the more it could knit and
it could trade those knittings for
things that make this little character,
like this little kitty happy. And as
soon as you go and pick up your phone or
open your phone, it drops what what it
was knitting and it has to start over
and it's sad.
It's all it is.
And you use it. Macy uses it all the
time but but but it was uh for her it
was a staying off her phone and getting
like solid work done. But she became
very like into these characters, like
making sure I can't touch my phone
because it's got a knit and if if I if I
disturb it, it's going to drop the the
knitting and
>> But what if you're just like chilling on
the couch watching television and your
phone does it like how does it monitor
that you're actually working? It doesn't
[laughter] but you set a timer. You
could set like an hour I'm going to an
hour without using my phone.
I so Gamification is a technique that
could help us if we don't have
self-discipline to get more like I
there's all kinds of things we could
try. Duolingo has this streaks thing
that's just got billion millions of
people using it but they don't really
help you learn to speak a language. Like
there's AI tools that are 10 times
better at helping you learn to speak
Spanish because it can listen to you, it
can correct you, it's actually
conversational AI. And they'll probably
get there too. But sometimes the streaks
start having a life of their own and
they end up backfiring. Like I know
people that are so stressed out by their
Duolingo streak that it's actually not a
net good for them. It's actually
stressful. They can't lose their streak.
And so they're kind of now
>> it keeps you on the app. Yeah, it does.
It does.
>> over.
>> Yeah. Now with screens versus ambient
versus augmented reality versus rings
versus whatever, we're going to have a
variety of technologies that are not as
intrusive as a screen.
And it'll be really interesting to see
how humans adopt those and use them for
good to navigate the world, to make
better choices, but not to be beholden
to them and subject to all their whims.
Speaking of things when you said that
there's so much opportunity going
forward and that more things will be
invented in the future than in the past.
I've actually been
working with someone from the index
about a
we actually have it. It's operational
mostly. pointpal.ai
And what that does is you're able to
search for flights based off credit card
points and you're able to put in what
points you have and it'll tell you
faster than any other site
how much each flight is with points and
how to redeem those points. And so I
just booked a trip to New York recently
using that and I got round trip, I think
it was like 18,000 points with Amex.
>> Wow. Round trip to New York. 18,000?
>> Yeah.
That's really good. 18,000 Amex points
for round trip?
>> Round trip.
Yeah. $90 there and back?
>> Yeah. And it was I believe through
>> So $90 there and the Yeah, it was it was
through Air Canada. And so I made an Air
Canada account, transferred my Amex
points to that and booked the specific
day. Wow. That's a good idea.
>> comes to thinking about is everything
been built that should be built? So do
you remember Robert Allen who wrote
nothing down real estate? It was the
most famous
author in real estate in the 90s. I
think he sold 2 and 1/2 million copies.
I ended up doing some internet marketing
for him and he had a book that came out
called one minute millionaire. It was
like 24 chapters that had the mindset
like one minute a day to adopt the
mindset of a millionaire. It was really
good book. And one of the things in one
of those chapters was look at every
physical object around you. Every single
physical object that you see started out
as an idea in the mind of somebody. They
had to think of it, they had to design
it, they had to build it, they had to
sell it.
And someone has to support it. So
literally every physical thing in the
world is the result of somebody's
creativity. Now if you think about in
the future
what I love about Paul Allen, idea man,
the real Paul Allen, was that he asked
that question, what should exist? And
then he set about to fund it or build it
and he did dozens or hundreds of amazing
projects. So I I would take that
22-year-old you're talking about who
doesn't really know what to do and say,
what should exist? What talents do you
have? What do you wish was different
about the world? Go make it happen.
And see if other people need it need
that same solution that that you've
envisioned because the whole world is
filled with the creations of humans who
saw a problem and solved it. And there's
a lot more problems in the future to
solve than there are right now. I agree.
Cool. And AI can help you. Yeah.
Yeah. So what would be your advice to
someone who's young today who wants to
start a business but they feel like
everything's already been done?
Wow, that's interesting.
Almost nothing has been done.
Like there will be way more done in the
future than has ever been done in the
past. So it's just what we've done in
the past is the tip of the iceberg. And
what AI enables you to do, if you go
follow my friend John Cheney on
LinkedIn, John Cheney teaches courses of
20 or 30 people every week to launch a
business using AI vibe coding in 24
hours.
He's had hundreds and hundreds of people
launch full-blown companies this year.
He's actually Tony Robbins' chief AI
officer now.
And so John Cheney and lots of people
like him are out there teaching you how
to learn the tools that will help you be
10 times more productive than you are
today. So I would start there. And if
you were 22 years old today starting
over with no connections, how would you
use AI to get ahead and build wealth?
Well John teach teaches that too. So not
only does he teach you how to vibe code,
he teaches you dozens of tools that are
already built that you can start using
and deploying.
I would say that as I mentioned g2.com
that don't make an enterprise sales
software purchase without checking the
reviews and reading extensively to make
sure your decision's good.
All of us are going to have to find a
way to evaluate more tools, more apps,
more AI systems because there will
probably be a Dave Ramsey AI that could
help a
hundred million people avoid debt, live
smartly with cash and you know, not
everybody loves what he teaches but he's
helped a lot of people rip up their
credit cards and get out of debt and
then start purchasing things with cash.
So I think we just have to be super
careful to find the tools and apps and
AI systems that will help us get where
we want to go faster than any other
other way.
>> Well it seems like you're very
optimistic about turning people into AI
and basically uploading their
information so that people could talk to
it. Yeah. Who's liable if that AI gives
bad advice? Like let's just say Dave
Ramsey's AI says, hey, I'm pretty
bullish on bonds these next 10 years and
they just underperform or something like
that. Can you go and like sue Dave
Ramsey for what the AI said?
>> That's a the whole area of legislation
and litigation is so brand new. I
actually don't know how we the people
and our government will navigate that.
There will be lots of case law, there
will be lots of lawmakers that have
opinions. I think humans should be
treated as like adult decision-makers.
If you choose to use a Dave Ramsey AI
system or if you choose to listen to him
in person
what are you going to do if if he gives
you bad advice and you follow it and it
doesn't you know, you don't sue him
because you lost 10% of your portfolio
last year. Like we're all adults, we all
can assume that there's no perfect
crystal ball and and so but again being
careful with who are the experts, what
tools will you adopt and how much
confidence do you have that they're
going to give you good advice? I mean
that's a personal decision for all of us
to make. So when you talk about the
focus app from Hank Green, like it's
really cool how we spread good things
through word of mouth.
And if there could be spread good AI
programs through word of mouth but also
online with directories and with rating
systems, there's a good chance that most
people will adopt tools that are
positive not negative.
>> Yeah. So being someone that's studied
genealogy and traits, what would you say
are the top three
traits or mindsets that someone should
have if they want to be successful in
business or entrepreneurship? What are
the three things that they should
refine? I I've come to believe in the
last few years that the one of the
greatest human traits for every part of
life, especially entrepreneurs but but
at any age and at any part of life, is
gratitude.
If you don't wake up with an
overwhelming sense that you are you
should be grateful for your parents, for
the world, for the the the the talents
you have, for the physical body you
have, for the health you have, for the
financial well-being that you have. Like
gratitude is to me the best virtue to
nurture nurture so that you can be happy
and content. When you're
feeling awe and wonder about the fact
that you are a human being out of 8
billion humans, you actually are unique
and you live and you have a chance to
do amazing things every day and learn
and grow and form relationships and have
friendships and enjoy music and poetry
and athletics. Like what an incredible
thing to be alive. And so I think
gratitude and kind of awe and wonder is
like a really important one. But then I
would say
being hungry and being humble.
Like just realize you don't know very
much, there's a lot more to learn and be
very eager to learn as much as you can
and do as much as you can. So being
hungry and being humble is the BYU
football team's mantra this year with
coach Kalani Sitake and I really like
that. It resonates. But I also think the
primary virtue that I wish all humans
could encourage or
inculcate in themselves is deep
gratitude for their creator, for their
parents, for their friends, for their
family, for their co-workers, for life
itself. Just be in awe that you are
alive and you get to be you.
It's funny you say that because that is
on my phone. I had to check that it's
there. But it's
one of these little notes on my phone
that's focused on gratitude. Just every
time I
check my phone, I see it. That's cool. I
like that.
Gratitude is
amazing. Like I remember I used to
journal every day. And now still to this
day I I practice gratitude in a
different way, but back when I was
journaling, I would daily log and then
at the very end, I would write three
things down that I'm very grateful for.
And those three things that I tried to
write down, I I would I would try to
make were things that would not change.
Like I'm grateful that I have, you know,
like 10 fingers. Or I'm grateful that,
you know, and it's not like I'm grateful
that we had a really good month on the
podcast, we made a lot of money or
whatever. It was things that like would
not change and I could practice for an
extended period of time. So I think
gratitude's very important, but also one
thing I always love mentioning to my
friends is their relationship with
failure. Cuz I think a lot of people
whenever they fail, they get really down
on themselves and it ends up hindering
them for the next, you know, long period
of time. They they're kind of bogged
down by their failures. But I think if
they could then learn from a failure, it
ends up becoming a success. So then you
have your actual successes that remain
to be successes and you also have your
failures that you then transform into
successes because you learned and
adapted from that. So it's like how can
you ever fail if you are successful from
your failures and you're also successful
from your successes?
>> I love that. That's a fantastic mindset.
I I remember teaching entrepreneurship
about 20 years ago at Utah Valley
University and my co-teacher was a guy
named Rick Farr. He was about 20 years
older than me and he had been very
successful, had huge exits, but he also
had had some failures and he taught all
of us failure is overrated. It doesn't
last very long. Success is also
overrated. It doesn't last very long.
Like there there's no reason to think
there is a thing where you're successful
and then it never changes. Like that's
not reality. So he just tried to say,
don't worry about deep successes or the
deep failures cuz just live life. Like
live it within a narrower band. But I
but I think the way you framed successes
are successes and failures framed
properly are lessons learned that lead
to success. That's fantastic. That's
very wise.
Well, Alan, thank you so much for coming
on the Ice Coffee Hour. We really
appreciate it and uh Thank you guys.
>> We'll link to all your info down below
in the description for anyone who wants
to follow all of your upcoming plans,
businesses. Awesome. Thanks for coming.
>> Thank you, Graham. My very first
investor in Sora was Graham Weston. No
way.
>> And my youngest daughter just told me
she's going to name her son Jack. So I
like both of your names and I'm really
grateful that you guys had me on the
podcast.
>> Why Jack? I don't know. It's a
phenomenal name, Graham. It's a great
>> Why not Graham? Because that's a
cracker, okay? [laughter] And no one
wants to name their child a cracker.
Thank you guys so much for watching.
Thank you, Graham.
>> Till next time.