The 1% DO THIS To Achieve Anything They Want! (START DOING THIS) | Patrick Bet David
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Patrick Bet-David, founder and CEO of PHP Insurance and creator of Valuetainment, shares his journey from fleeing Iran at age ten to building a financial empire employing over 8,200 agents across nearly fifty states. His path was not born out of privilege but forged through intense discipline learned in bodybuilding as a teenager, where he adopted the "two-and-a-half-pound rule" to incrementally increase his bench press every week. Bet-David explains that this specific training methodology taught him how to identify weaknesses—such as underdeveloped calves—and systematically address them until they were no longer liabilities but assets. He applies this same logic to business, noting that many entrepreneurs focus on marketing while neglecting operations or technology; by investing in automation and systems, he gained the "knob" necessary to scale his company effectively. Central to Bet-David's philosophy is the concept of identity as a malleable construct rather than something fixed at birth. He argues that while DNA and early trauma—such as witnessing war or parental divorce—influence personality traits like introversion or temper, individuals can consciously rewrite their narratives by declaring new intentions. This process requires asking difficult questions to gain clarity about who one wants to become, a step Bet-David took when he decided at fourteen to look like Hugh Jackman and eventually pursue Mr. Olympia status despite hating every minute of the gym work. He emphasizes that identity drives behavior; once an individual publicly commits to a new self-concept, such as becoming "a lifter" or an entrepreneur, they create external pressure that forces them to align their actions with those declarations. The interview also addresses how to manage external noise and societal expectations without succumbing to fear of judgment. Bet-David challenges the notion that one can wait until success is achieved before silencing critics like haters; instead, he posits that haters are valuable consultants who highlight weaknesses that need addressing. He illustrates this with his own life choices, such as deciding not to have children after years of reflection and managing family dynamics by setting strict boundaries between himself and his wife versus their parents. By telling people exactly what they can expect—whether regarding marriage plans or business ventures—he minimizes unnecessary friction and prevents others from imposing their belief systems on him. Ultimately, Bet-David outlines a roadmap for personal growth that involves questioning inherited traditions and core beliefs to find deeper convictions. He encourages listeners not to blindly follow the political or religious labels of their upbringing but to examine why they hold certain values, suggesting that true leadership requires standing firm in principles like keeping one's word regardless of consequences. Looking ahead, he divides his life into phases: building a business foundation from age forty to sixty through media and narrative control, followed by dedicating time after sixty to serving the Assyrian community and addressing issues related to Iran and Syria. His message is that anyone can achieve extraordinary results if they are willing to ask tough questions, embrace discomfort, and consistently push past their current limits to build a legacy defined by their own convictions rather than societal expectations.
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If you don't ask the questions of what
you want to do next, the world is going
to put you in the box of what you
[music] have to do next because they're
determining who you need to be. And you
are rising up to their expectations cuz
you're not asking the questions
yourself. So, clarity to me is stemmed
from you being able to sit down and ask
those tough questions
[music]
that piss you off, that irritate you,
that make you emotional,
[music]
that you cry over, that you reflect,
that makes you want to do research, that
makes you follow up, that makes you sit
down and say, I don't really know.
[music]
I've never thought about this before.
And that goes deeper and deeper and
deeper. Everybody indirectly [music]
will impose their belief system into
you.
And it's never going to stop. You know
this whole thing about people say, "Oh
my gosh, I can't wait till when to shut
up all my haters."
Reality check, it ain't never happening,
okay? It ain't never happening because
every time you come up, it's just more
of them, right? And they're always The
great thing about haters is haters
highlight your weaknesses.
Everybody, welcome to Impact Theory. Our
goal with this show and company is to
introduce you to the people and ideas
that will help you actually execute on
your dreams. All right, today's guest is
the founder and CEO of PHP, one of the
top insurance firms in America. Starting
from scratch, he built PHP into one of
the fastest growing companies in the
financial marketplace that now employs
8,200 agents across 84 offices in 49
states. Taking himself from massively in
debt to a personal net worth of roughly
150 million dollars. Pretty
extraordinary for somebody who fled Iran
at the age of 10, spent 2 years in a
refugee camp in Germany, got fired from
Burger King, and left the military in
his 20s with no money and few
monetizable skills.
He summed up his secret to success in
his video The Life of an Entrepreneur in
90 seconds, which went viral, ultimately
gaining well over 30 million views, and
helping to blow up his personal brand.
Now, he's also the founder of the
YouTube juggernaut Valuetainment, which
has nearly 1.2 million subscribers and a
ton of valuable content if you're
looking to succeed at the highest
levels. As a part of his mission to
spread the power of entrepreneurship,
he's interviewed some of the world's
most extraordinary people, including NBA
Hall of Famer Magic Johnson, billionaire
Mark Cuban, and Apple co-founder Steve
Wozniak, making their wisdom accessible
to anyone willing to learn. So, please,
help me in welcoming the man who wrote
The 25 Laws to Doing the Impossible, the
ferocious Patrick Bet-David. Oh, man.
How are you? Good, dude. Well, thank
you. Thanks for having me.
Absolutely my pleasure. I'm super
excited to have you here. It's great to
be here. And I want to start maybe
somewhere a little unusual, but I want
to talk about bodybuilding. Let's do it.
What What was it that drew you to that?
And maybe more importantly, what did you
learn from what I'll call one of the
most intense disciplines in the world?
So, when I was uh 14 years old, I was
6'1, uh 135, and my name wasn't Tyra
Banks. So, that's that's that's what I
got into bodybuilding.
And there was a commercial, maybe you'll
remember this, there was a commercial
that said uh
you know, I used to be skinny, you know,
rejected by girls, and now I drink milk,
and you know, I I I don't know if you
remember that commercial, the milk
commercial. So, for me, I said, "Man, I
need some muscles cuz I I I need a date,
I need girls, I need to go out, I need
to protect myself."
And I started hitting the weights at 14
years old. I would go to the gym uh with
three sweaters on, and there was a guy
in there named uh Fred,
uh who took a liking into me. He was
like 5 years older than me and uh,
I was benching the bar. You know, the
bar is 45 lb. And when you don't have a
lot of strength, when you you know,
bench the bar, the bar is shaking,
right? So, he pulled [snorts] me and
says, "Come here, kid.
Don't look at anybody. You're going to
have a 2 and 1/2 lb rule on what you're
going to do. Every week, we're going to
increase your bench by 2 and 1/2 lb. And
that's all you need to do."
And then from there, that whole 2 and
1/2 lb idea, I applied in business and
everywhere else in work because uh, that
led me to, you know, I was in the army.
I had and my room was all, you know,
posters of Arnold, of Ronnie Coleman, of
Aaron Baker, of Chris Cormier, of Lee
Haney, all of [snorts] these guys. And I
said, "I'm going to run for I'm going to
go be a Mr. Olympia one day." What did
Arnold represent to you?
Uh, Arnold represented to me uh, the
story of an immigrant with a fire to
prove a point
uh, that he wanted to control the
narrative.
You know, when I say controlling the
narrative to me
is he's uh,
written the story for his life. You
know, Winston Churchill said said many
years ago, "History will be kind to me
for I intend to write it." Mhm. I think
Arnold wrote his history. This is what
I'm going to be doing.
You know, I'm going to come here. I'm
going to compete. I'm going to win. I'm
going to go into Hollywood. I have an
accent. With or without it, I'm still
going to go into Hollywood. I'm going to
marry a Kennedy. I'm going to go and be
a governor. And I'm going to do what I
want to do in my life. He was an example
of this is possible. So, the thing that
I find interesting about bodybuilding
cuz I started lifting in my mid-20s-ish.
And for me, it was very different. I
grew up in a morbidly obese family. So,
I was somewhat trying to escape that.
But quite frankly, I wanted to look like
Hugh Jackman. So, that was my obsession.
Um, that was right at the heyday of the
X-Men franchise. I can see Hugh Jackman
right now. Oh, man. I was I was just
about it. And I really did hate it. I
hated every minute of being in the gym.
But there was something to that the the
discipline, the 2 and 1/2 lb rule, you
know, if every time that I cycle through
a body part, I've got to be a little bit
stronger, a little bit stronger, a
little bit stronger.
And my partners and I used to talk a lot
about what's super weird is here we are,
we're these three entrepreneurs, we're
using discipline in lifting in the exact
same way that we would use it in
business, the ability to push through
something hard, the demand that you grow
and get better.
And we were looking at other people, and
Arnold became fascinating to us because
he was the only one that could apply it
to every area of his life. Like what
made him great in bodybuilding, and I
think my favorite Schwarzenegger quote
is somebody said to him, "I don't want
to look like you." And he said, "Don't
worry, you won't." And like the
the truth and the sort of wonderful
arrogance of that quote, of how hard it
is that it's never going to happen by
accident, but it's always fascinated me
how few bodybuilders are able to
translate that discipline. How were you
able to take that and apply it to
business and other things? I got to tell
you, I'm surprised you're asking this
question because no one asked this
question, but everything that I've done
post bodybuilding goes back to
bodybuilding. It's amazing. When I tell
you everything, uh in bodybuilding, you
learn areas you miss out on, which is
what? Most people don't do legs.
You know, Arnold at the beginning stages
of his career, he would take pictures in
the water because, you know, he didn't
want to show his calves. He would always
do thighs because he had the thighs, but
he didn't have the calves. So, I'm doing
a pose with the uh uh
minimizing the calves. Then he started
doing the donkey raises with Franco
Columbu on his back, and he really got
focused about the calves, and he had
these
massive calves. In business, it could be
the same thing. You could be all good on
front end, you know, marketing, but your
operations sucks. And for me, I was so
front end, I was so sales that I wasn't
good in operations. And I didn't pay
attention to the systems. I didn't pay
attention to We don't need technology.
We don't need to look at automation. We
don't look at this. We need more
marketing. We need to do this. And
finally, the conversation got deeper and
deeper and deeper to the point where we
have to pay attention to them. My wife
pulled me in and she brought the board
in, she brought everybody and everybody
sat there and says, we need to invest in
technology.
And when we did that, I could scale
because now you have a knob. And
whenever you have a knob to control and
you you increase it a little bit when
flows coming in, that's what really
helped us grow the business to a
different level. So,
yeah, when I look at bodybuilding and
what that did to my life business-wise,
everything went back to small little
growth, right? Beating your prior best
and then shocking your business because
that's like a new campaign, new
initiative. So, same thing with
business. So, I would say a lot of it
applied from that into business for me.
I loved the um the life of an
entrepreneur in 90 seconds. It's
basically that. It's how to build
yourself brick by brick. You're talking
about how you see the flash, you see the
cars, the money, the house, but you
don't see the times they were freaking
out, stressed, anxiety, things were
going wrong and they had to just get
better every day. And by doing that day
after day after day, they're able to
really turn themselves into a beast. And
one of my favorite stories about what
you're talking about with Arnold and his
calves is so he goes through the phase
where at first he's standing in the
water and he doesn't let himself be
photographed. And then he flips it and
he makes a sweatsuit where the only part
that's visible are his calves so that he
could never distract himself with
something that looked good and he
[cough and clears throat] would walk
around the gym with his worst body part
exposed so that he'd make sure that he'd
put in the work.
And I found that like incredibly
interesting. What do you think about
this notion of made not born? Like how
much of it do you think people like
Arnold has terrible calves, but he can
really build them. How malleable are we?
Um made not born. So, for me, I have
three kids, okay? Now, we just had a
great conversation about kids, but I
have three kids myself.
So, I look at my kids from the day
they're born,
they are who they are. So, we do parents
tend to take a lot of credit for their
kids. Like, hey, you know, they look at
my kid, that's my son. Well, you know, I
know how to raise him and I know how to
do this."
And in a way, it's fine because it's
pride because that's my kid. That's my
blood. That's my this. But,
I don't know if parents can take as much
credit
or as much blame for the kids. I know
some people may disagree with this and
say, "Well, what are you saying here?"
I'm not saying there isn't, but it isn't
80%. I think it's 20%. I think the other
80% is when you're born, there are some
elements to you of how you are. My
oldest, he's very quiet. Every picture
you see him taken, he's looking at you
like he's looking through your soul.
Like, he's trying to figure out what
you're thinking. This kid has been like
this since day one. The middle one,
charmer. Everybody loves this kid.
Everybody's like fascinated by this kid
because he's so friendly. He'll run
around here. He'll talk to Ricky over
there from Boston and he'll go around
making friends with everybody. That's
Dylan. That's how Dylan is.
And the small one has got a temper, but
she's going to get what she wants and
she's very assertive, right? Okay. So, I
can sit here and say, "Yeah, that's you
know, that's me and because of my
parenting stuff." So, I think one is the
way we're born. That's our DNA. That's
one. Two
is things that happens in your life. For
instance, for me, uh if I watch a whis-
if I see a movie scene with a whistling
sound, I'm going to straight back to
Iran. Instant.
Right? But, if you hear a whistle, too,
you're going back to a park. I'm not
going to a park. I'm going to Iran. I'm
going to Iran going over a bridge
and a bomb drops 50 yd behind us and my
dad says, "Don't look back." I'm in a
white Renault. My sister's sitting next
to me. My mom is over here. My dad's
over here. We're going to a city called
Karaj, which is the Palm Springs to LA.
We're trying to get away from the war
and I look behind me, the bridge is
coming down. I mean, that stays with me
till the day I die because of the
whistling sound. That's not parents.
That's life experiences that causes
that. A heartbreak, a breakup, parents
getting a divorce, a fight, getting
bullied, being knocked out publicly in
front of your peers, humiliated, a girl
breaks up with you in front of your
peers, leaves you for your friend. All
of these things then make you because of
those experiences. Now, when that
happens,
uh it's like a formula. You are going to
do one of three things. You You know the
whole flight, freeze, or fight? You're
either going to freeze, and you're going
to suppress and keep it internally, and
eventually you're going to implode, and
when you implode, you're going to hurt a
lot of people.
Or you're going to flight, and you'll
avoid that person every time you're
running around them. Oh my gosh, you see
I'm going to go in this room. I'm going
to avoid her. I'm going to avoid her.
I'm going to avoid her. Or you're going
to fight, right?
Now, you know what freeze happens?
Nothing happens. Flight, nothing's
happened. But fight, that part is born
during those moments.
And uh
you know, so you figure that part of
what the person's made up of. You can't
teach that part to somebody. You can't
say
somebody could encourage you, and
somebody could say, "Hey Patrick, stand
up for yourself."
Yeah, but you could say that to me when
people are around, but what if no one's
around?
Most of the time, no one is around. You
have to learn to stand up for yourself.
So, when you ask the question, born
versus made,
I I don't think it's a one-dimensional
answer. I think it's such a
multi-dimensional answer that if we get
deeper to it,
you'll be able to figure people out and
say, "No wonder this guy became who he
is today."
Because these three different things
combined. Wow, this makes a lot of sense
to me. So, I don't know if that answered
your question for you or not, but for
me, that's kind of how I process it.
but but I really want to push.
[clears throat] So, I'm talking to a guy
that does Valuetainment, who is creating
content, which is definitely telling you
how to live. You wrote a book, The Laws
of Doing the Impossible.
Um your video that popped off and went
viral was all about how you can learn,
and it it I'm going to use my words now.
It doesn't matter who you are today, it
matters who you want to become, and the
price you're willing to pay to get
there.
Um so,
help me, and and maybe there's just
another part of this. Help me square the
your sort of the totality of your DNA
and your experiences, and then you
completely end up shifting your life.
You said the best thing that ever
happened to you was hitting rock bottom,
because it forced you to reevaluate your
thinking. So, what I want to know is
right now there are people watching us
and they are panicking that you're
saying that who they are today is just
it's a product of, you know, their the
culmination of their DNA and their
experience and it's a trap, basically,
and they are who they are.
But, I don't think you believe that.
think that's what I'm saying though. So,
how what is that next level of
malleability? How much can we change?
So, what I'm saying is a part of it is
your DNA. We have to understand it.
There's a part of it that is your DNA,
but And you'll never be able to break
free from that or you just have to
understand it so that you know how to
change? No, for example, you know, if
you know, if you are somebody that
personality
I can't change your personality to be
like XYZ.
You know, this whole concept about
modeling, you know, you got to model
somebody.
Too much modeling leads to imitation
because you're not being you, right? So,
speaking, some people say, "Well, Pat, I
don't see a lot of people speak like
you. You speak differently." I don't
know any other way to speak, but I used
to try to speak like a somebody else
that I was trying to model and I said,
"No, no, this is how I speak. This is
me. This is my method of delivering my
message to you. Make sense? Great. If it
doesn't make sense, it doesn't make
sense." But, the part about the other
side for me is I also believe firmly
that events, conversations, certain
individuals can completely say something
that can change your life forever. So,
what are some of the tools that you use?
I know that you've talked about clarity
is super important, carrots. Talk to us
about those two things which I think are
both pretty powerful.
Yeah, Tom, I I would say questions. You
know, like right now,
I I I'm more curious about people that I
can't even help myself. I'm asking you
questions. Like, "Hey, you know, how
come you don't have any kids? We don't
have any kids. Why don't you have any
kids?" Well, because, you know, we
decided 6 years ago we're not going to
have any kids. But, how did how did you
know that? Well, we got married 17 years
ago. We think you had it for 20 years.
And my wife is so was it a decision an
emotional decision or a logical
decision. I think it was a logical
decision because it was finally a way to
get in, you know, fulfillment. What you
and your wife did is what very few
people do.
And the whole purpose is sitting down
and asking the questions. What if I get
asked a question that I don't have the
answer to? One of the scariest things
about life is a question.
The The scary question can shake a soul
up.
Cuz no one's asked that question from
you.
So, for me the transition for somebody
to want to change it and get clarity is
actually asking questions.
If you don't ask the questions of what
you want to do next, the world is going
to put you in the box on what you have
to do next because they're determining
who you need to be. And you are rising
up to their expectations cuz you're not
asking the questions yourself. So,
clarity to me is stemmed from you being
able to sit down and ask those tough
questions that piss you off, that
irritate you, that make you emotional,
that you cry over, that you reflect,
that makes you want to do research, that
makes you follow up, that makes you sit
down and say, "I don't really know. I've
never thought about this before." And
that goes deeper and deeper and deeper.
So, clarity is stemmed based on like the
way you answered the question to me,
Tom. It was amazing. So, do you have any
kids? No, we made a decision a long time
ago we didn't want to have kids.
The way you said it was like very
nonchalant.
Really? It was so like, "Yeah, that's
what we did."
Then I said, "So, tell me how you
processed it."
It's very obvious that was a very
comfortable, certain decision with a lot
of time put into it.
Very few people do that. And then you
got clarity and clarity gives
confidence. So, somebody looks at your
eyes when you give the answer, there is
no, you know, looking away or
uncomfortable or anything. You're like,
"This is who we are. This is the
decision we made." But that clarity came
from all the conversations you and your
wife had together. I don't think enough
people do that together. Yeah, no
question. One thing in your book that
you talked about that I thought was
really interesting was you asked the
question,
to your point about questions, "When was
the last time you thought about your
identity? And you just brought that up.
What's that process for people? How do
you be like how what is the identity
which I think most people give stats?
Like what do you mean by that and how
can people begin to shape their
identity? So Tom, who were you in high
school?
What was my identity? Yeah, so if I was
in high school with you, who were you?
You were comedian?
1000% Okay, comedian. When did it
change? Uh as soon as I went to college.
I consciously decided I wanted to become
the artist which was not necessarily the
right decision, but that was yeah, when
I changed. And then what happened from
artist to Quest? Poverty.
Got it.
And so I so I start um
want to be the funny guy because I need
attention in high school. I
By the end of high school, I'm very good
at making people laugh in a little sort
of living room funny way. I do countless
hours of practice of stand-up comedy and
when I go to college, I'm like my only
style of humor is self-deprecating. So
I'm always making fun of myself which
actually makes me think a little bit
less of myself. So I very much had an
inferiority complex in high school. I
cheated my way to being in the top 10 of
my graduating class. I did terribly on
my SATs and I come into film school and
I'm like this is what I want to do with
the rest of my life. Like I actually
want to be good at this and that's one
sort of realization I'm grateful for was
I realized at some point you're in the
big bad world and you're either good or
you're not. And so you better stop
cheating, really pay attention and get
good. And so I thought I need to take
myself more seriously, stop making fun
of myself. So I didn't tell anybody that
I was
you know, a a comedic person or
anything. I didn't make jokes, nothing.
And so I began to adopt the identity of
the artist. I have some artistic
failures which creates this identity
crisis.
I'm very much in the grips of poverty
now cuz I've graduated, my parents
aren't helping me anymore. I'm selling
insurance door to door.
Uh so
is this? What This is this would have
been '99. Wow. So
20 years ago. Yeah. So and and I'm just
like in this I'm sliding towards
depression. I've no sense of how I can
make things come true. This is all
pre-internet. So like there's just
there's no hope for me. Like there's I
the idea to make a $100,000 film which
back then there was no YouTube, there
was no video cameras you can make movies
on. I mean it just wasn't a thing. So it
was like $100,000 film might as well
have been a $100 million film. So I'm
stuck. What am I going to do? And that's
when I meet these two entrepreneurs who
were like, "Look, you're coming to the
world with your hand out. And if you
want to control the art, you have to
control the resources." And so that
began a very long journey of identity
for me. Of figuring out who am I? How do
I define myself now? And how is that
useful? Wow.
Like understanding that it is completely
malleable. I can decide right now that
I'm somebody else. That my identity is
something new and something different.
Like I remember the day I told people I
was going to start lifting. And I just
said, "Right now today I'm lifting." And
I told people I'm going to put on
muscle. I'm going to look like Hugh
Jackman. And everybody's like, "Yeah,
yeah, right." And I just went beast
mode. And I just started working out all
the time. And I realized, "Whoa, like
it's a demarcation line in the sand.
Yesterday at this time I did not have
the sense that I'm going to become like
Hugh Jackman, that I am a lifter. I am
somebody who sticks through with what
they say." And now today I'm just going
to decide that is me. And so I began
telling people it which gave all this
pressure that I had to live up to it.
And I began to realize like, "Whoa, this
is a lever that you can pull and it
drives behavior."
That's amazing. I mean that pretty much
explains the whole thing about identity,
right? So uh
I think the first identity we have is
whatever identity we're trying to get
attention for. I mean you know, when
when you come out you're saying your
your family extremely obese I think you
said. So I don't know was it a
mom and dad stay together? Was it a
healthy family? Was it loving? Was it
Was it a crazy environment? Was it a lot
of pressure?
No, like it was pretty good. But my
parents end up So I I have this
recurring nightmare as a kid and I can't
explain it. I'm in a loveless marriage.
So imagine me at 14, I've never had a
relationship but I I have this recurring
nightmare about being in a loveless
marriage.
Not realizing of course my parents were
in a loveless marriage and I just didn't
know. Wow. And so on some subconscious
level I was obviously picking up on
that. Mad respect to my parents who
stayed together until 3 weeks after I
left for college and then they split.
Get out of here. No, and I actually
respect it. Like that I would never do
that. I would never repay that because
that's so crazy to me to live a life
that's less than it could be for your
kids, which is why I don't have
children.
makes sense.
So but that they did that I'm very
grateful. Wow.
Going back to the identity part. Uh you
know, you had a moment that you had to
make a decision and you asked some
questions and you met a couple people
that eventually inspired you to want to
make change and then you went after what
you wanted to do and that day when you
said I'm going to start looking like
Hugh Jackman the next day and one day
the decision not that serious the next
day, here's how I'm going to end up
being. When I listen to your story it's
all why to. And we don't spend enough
time with why to. Why to is linked to
identity. How to is systems, learning.
It's a skill. It's a skill set. Anybody
can pick that up. So identity is you
asking the questions until eventually
you get to a point that you get to the
deeper part of who do you want to be?
What life do you want to live? And why
do you want to live this stuff? Why is
it important to you? Why is it worth you
putting through all these hours? Why
would you want to do that? That's
transition when you go through it. And
then the pressure part when you said
here's who I'm going to be, where you
declare your intentions to the world.
This is what I'm going to be doing. A
lot of times we keep things to secret.
And so there's a debate. Some say you
should never declare your intentions to
the world because that pressure could
create anxiety. You should never do it.
You know, like Babe Ruth pointed a
finger and I'm going to hit a home run.
What if you don't hit it? What if you
fail? You know, what if you say Michael
Jordan says the Bulls never win in
losing game seven. You should never say
that because it's too much pressure on
the players. Or then the other side say,
"Well, you should put the pressure on
yourself because your teammates play
better cuz it's not on them, it's on
you." And the leader does that. To me,
um I think declaring intention serves a
purpose. I think when you go out there
and you say, "This is what I'm going to
be doing. This is where I'm going to be
at." You officially have the world
holding you accountable. That pressure
could be good pressure to put into your
life. We we we hear the phrase peer
pressure
and we always get the negative
connotation with peer pressure, right?
It's like, "Hey, uh don't do drugs
because of peer pressure, you know, say
no to drugs, peer pressure, go to
school, peer pressure, peer pressure."
Where I mean, it all depends what a peer
is that's giving you pressure because if
you get the right peer giving you right
kind of pressure, you can do some big
things in your life. So, I think that
additional kind of peer pressure you put
into yourself, you're in the right
circles, right environments, those two
guys that, you know, put some kind of a
peer pressure or direction into you can
really be a spark to change someone's
life where all of a sudden the identity
goes from being a regular person to the
next day no one recognizes them.
In the world of social media of
influencers, there's some that will say
things like, "Listen, you have a lot of
time. Take your time. You're okay.
You're going to be all right. You're
going to be fine. You have a lot of
time."
And that's fine. That can work for some
audiences.
And sometimes you wonder if it's almost
like a strategy so other people don't
catch up to you because they think
they're like honestly, you sit there and
say, "Is this guy really that dark that
he's trying to get everybody else to
slow down so he kind of, you know, works
his ass off while hey, everybody else,
you slow down, it's okay." Where for me
on the other side is, "Listen, this
never lies. This lies."
When I look at my hand this way, I'm 25
years old. When I look at my hand this
way, I'm 40 years old.
We look at our hands too often this way.
I like to look at my hands like this.
This doesn't lie. This is a 40-year-old
wrinkles. This is 40, okay? I can't lie
about that. That's 40 years old. Now, I
can look at this and say, "No, I'm a lot
younger. I got a lot of time." We don't.
So,
for me,
I would sit there, one of my biggest
drivers was, you're at your dad's
funeral.
This This sounds crazy to some people,
but I have visualized
This is going to be the first time my
dad's ever going to hear this cuz I've
never said this to him cuz, you know, I
just don't want to tell him this kind of
stuff. Cuz I don't want him to think
about it like I don't want him to say,
"Hey, can't believe you said this."
I have visualized my dad's funeral
50,000 times.
And when I visualize I'm like, "Okay,
you're speaking. What are you saying?
You know? You're the closing speaker.
What are you going to say?
You okay with it? Are you okay with
who's going to be there?
You know? Are you okay if he dies at
this age? Your kids never met him. They
don't have a relationship with grandpa
like you don't. For you it matters
because of the David last name, you're
the only person I can continue this
David last name.
All the other guys didn't have kids. You
have to continue this generation.
There's a legacy. Assyrian community is
a small community. We're an endangered
species. It's not like there's millions
of us. It's a very small community of
Assyria. We lost our country.
So, I go there and I'm like, "Oh my
gosh, that's not how it's going to be.
Here's how it's going to be. He's going
to live this. This is what's going to
take place." So, when that day comes,
I'm not going to have any regrets cuz I
want to be good.
That visualization of going there
creates so much urgency for me that
makes me move. Too often this whole gift
that we have like we're not putting that
gift of imagination and visualization in
place. And so, either we waste it and we
just go into la-la land. Oh my gosh,
what if I have a big house? What if my,
you know, zip code is Beverly Hills?
What if I have this big house? And what
if I could put the big part is what if I
date these hot girls? What if I date the
best looking guy? What if I have this?
What if I have that? That's fine, but
that's not deep enough. You got to go
really deep.
Really deep with purpose and really deep
with if you don't move what could take
place. So,
again, going back to it for me is for
people to sit there and realize if you
really want to move yourself, ask the
questions, go deeper on what life could
happen both good and bad. Don't just
say, "Oh, all good or all bad." Tap into
both of them and hopefully that creates
urgency for you to start taking the next
necessary steps to grow your business.
But, uh
the gift of imagination and
visualization is rarely used properly.
It's interesting that you say that. So,
the 19-year-old version of myself has
actually asked,
um "What's your ideal woman?" And I
described her just like you were talking
about, height. Um I said, "She's going
to um speak a foreign language, but she
needs to speak English perfectly to get
my humor."
Um she But, I find accents so sexy, and
I think it's so cool when somebody can
speak a second language, which was
always a fantasy of mine. Said she'll be
short. She'll either be able to draw or
sing.
Um and she's going to be like ethnic
somehow. Cuz growing up in Tacoma, dude,
it was white people 24/7. And so, it was
like just finding somebody that was like
a little bit different was very
intoxicating. So, of course, I end up
marrying a Greek girl. But, she grew up
in England, so she speaks Greek, but
English perfectly, and she can draw.
She's a world-class artist. So, I was
like, "Wow, this is so crazy." When you
really have clarity about what you want,
and it comes across your path, and
you're paying attention, then it's like
all of a sudden,
"Hey, I'm gravitating towards this. This
is, you know, something that's
interesting to me." But, one thing that
I think really became powerful for Lisa
and I is something that you talk a lot
about, which is you've got to shut out
the noise of what other people think,
and you've got to be willing to really
be yourself, know what you're thinking
about. Um why is that powerful? Why do
we need to, excluding some of the right
people, why do we need to stop caring
about what other people think?
Because uh life goes by wasted when you
do that. You know, I remember when my
parents got a divorce.
Um so, my mother's side, they're
Armenian.
And my dad's side, they're Assyrian.
Okay, so if I go to the Armenian side,
and I would hang out with them, they
were on their way to getting a divorce.
The Armenian side would say, "He's a bad
David. He's Assyrian." And they would
pin me against them. And if I went on
the Assyrian side, they would say, "Oh,
he's Armenian. Look at him. He's bad
Adamantee." Which bad Adamantee means
uh terrible Armenian. Is what it meant.
I mean, these things that they had
Armenians and Assyrians, they have a big
debate on who's the first Christian,
Armenians or Assyrians. Why was that an
important
situation for me as a kid? Because
everybody indirectly
will impose their belief system into
you.
And it's never going to stop. You know
this whole thing about people say, "Oh
my gosh, I can't wait to win to shut up
all my haters."
Reality check. It ain't never happening,
okay? It ain't never happening because
every time you come up, it's just more
of them, right? And they're always The
great thing about haters is I always
talk about the fact that my best
consultants are my haters. Best. Because
it's it's almost makes no sense to be a
hater. Let me explain to you why.
Because haters highlight your
weaknesses.
And if you're smart, you're like, "He
makes a good point. I do have bad
calves. I better start working on my
calves. Thank you for that feedback. Now
I kick your ass because you pointed out
my weakness. What a great consulting
firm. We don't need a consulting firm.
We just need to hire new haters. Looking
for haters, right? Come on, more haters.
Please send me some more hate so I can
see my flaws, my weaknesses."
But the whole idea about that is, "Hey,
one day I'm going to make so much money,
I'm going to shut everybody up." That
doesn't work. That's not going to take
place.
The more you move up, the most hated man
in the world today is the president of
the United States. And prior to him, the
most hated man in the world was the
president of the United States prior to
him, which was Barack Obama. Once a
Democrat, once a Republican. It's
irrelevant. That's That part's not going
away. So, the voice is never going to be
less. So, you have a choice.
Either you can say, "I don't want to
deal with the voice. Live a small life.
No problem. It's okay. As long as you're
happy with it, you're content, you're
aligned with your values and principles.
More power to you. But if you can't live
a small life and you have to live a big
life, you have to understand that
there's going to be push. And you have
to figure out a way to silence
everybody. Every time somebody gets
married for the first time,
and if they ask the question, I never
impose, but if they ask the question,
say, "So, what feedback would you give
us? I would just getting married." First
of all, everyone's going to tell you
when you guys going to have kids. It's
number one.
When you going to get pregnant? I said,
"My suggestion to you is tell everybody
up front you don't have any plans of
having kids for 10 years."
Okay?
But if you do, you do. But if you tell
them you're going to have kids,
everyone's going to tell you what? "How
come you're not pregnant yet? Does this
thing not work? Does your thing not
work? What is going on? I bet she's
sick. I always knew she had that limp.
Maybe it's because of the way he walks.
I It's the list. I knew what was going
to happen with his family." And then
you're overthinking, right? Shut
everybody up right up front. Tell
everybody to manage expectation.
Anticipation is game.
The day before I got married, I sat my
parents down. They hadn't been in the
same room for 20 years.
20 years hadn't been in the same room.
And if they were in the same room
together, a
German would have been resurrected to
start World War III. I mean, they could
not be in the same room together. But I
I brought them to my house. They said,
"Oh, we're coming to your wedding." I
said, "No, you're not."
"Of course we're coming to your
wedding." I said, "Who told you you're
coming to your wedding? Did I send you
an invitation? I didn't send you an
invite. You are invited to my house,
both of you together."
"We're not coming to your house." "Oh,
you're not coming to the wedding."
They said, "What is wrong with you?
You're We're your parents." So, I said,
"Listen, I'm just telling you, it's very
simple. You come to my house, that is
your ticket to the wedding cuz you are
not going to create this escapade at my
wedding the first time you see each
other after 20 years, you run all this
other stuff." So, they came to my house.
And they sat.
It was so uncomfortable, it was
entertaining. I wish I would have
recorded this setting, right? So,
they're sitting, I'm looking at them. I
can't take the smile off my face because
I'm having too much fun with this. So, I
say, "Hey, Mom, Dad, I'm going to step
out. You guys got to talk. And you guys
got to hash it out because you guys
can't have any politics at the wedding."
So, I step out. I am literally out for
20 seconds. They tell me, "We're ready.
We're ready. Come back." And so, I come
back and I say, "What happened?" "We're
good." I said, "No problems?" "No." I
said, "Okay. You guys are invited.
Here's the invitation. Here's the
invitation." They came to the wedding.
But I told my mom that they said, "Mom,
you have to realize in a Middle Eastern
culture a lot of times
um
moms are put number one before wives. I
want you to know
the day I get married, the following day
you go from number one to number two.
And it's very simple.
And I don't want to hear about it. She
is my number one. You are my number two.
I love you, but you're not number one.
She's number You're You're number two.
It's very hard for her. But it was
clear.
So, you can't come in between me and my
wife. If me and my wife going to argue,
we're going to argue. It's none of your
business. This is our business. We're
fighting. We didn't ask you for your
advice. We're fighting. Leave us alone.
We have our own issues we have to deal
with.
But we don't say those things. So,
everybody creates noise. So, the more
you tell the world how to manage
expectations dealing with you and what
to anticipate, you actually minimize a
lot of the noise. And most of the noise
that's the most irritating are from the
people closest to you, not strangers.
Cuz who cares what a stranger says about
you? You care what your family says
about you. And that can be controlled if
you do it properly.
Yeah, the
The world will treat you exactly the way
you let them treat you, which I think is
super powerful. And as you were talking,
I was like
it's so important to do to lay down the
ground rules, to tell people like what's
okay, what's not okay. And so many
people are terrified to do that. They're
afraid to upset their mom.
Um I had a similar conversation with my
mom.
Um
What I find interesting is your concept
of of family values. And it's not what
people think. And walk us through our
traditions, excuse me, family
traditions. Walk us through this notion
of family traditions and how people just
take that stuff on without ever
questioning it.
Yeah, you have to question everything.
First of all, it's not just family
traditions for me. You got to question
everything. You got to question if you
grew up a Republican, are you a
Republican and why?
If you grew up in a family where
everybody was a military, you know,
general, army, whatever, and because of
that you were a Republican, why are you?
If you're a Democrat, why are you a
Democrat? Because what? Because you're
Latino? Because you're black? Because
you're Middle Eastern?
You're you're Republican because of Are
you a Christian for what? Are you a
Christian because you're a Christian?
Because your parents are Christians? Are
you an atheist because of you or your
parents? Are you a Scientologist because
of you or your parents? What are your
belief system, right? What are you
doing? And do you subscribe to the same
mindset? Do you subscribe to the same
mindset of what rich people are? You
know, I grew up in a family where my
mother didn't like rich people. So, for
me it was kind of like rich people are
terrible people. They're greedy. All
they care about is money. I can't stand
rich people. They're selfish. They put
everybody else to work and they live in
these big homes and they do nothing and
they party and they go to the nice
restaurants and buy thousand-dollar
bottle of wine and I'm freaking having a
two-dollar beer here. Screw these rich
people, right? I can't stand these rich
people. He drinks a Bordeaux and I'm
drinking a Budweiser.
That cold-hearted rich guy, right? And
so, to me it was that. So, I was coming
up I'm like, you know, these rich people
are greedy. Then, I started questioning
everything.
Every single thing.
And when I started questioning
everything, my philosophies in life
became clear. You see, for me,
one of the reasons why I like
a book by Marcus Aurelius, Meditations,
or why I like Ray Dalio's book, uh uh
Principles, is because it's Here's my
principles. Here's my values. And a lot
of times, we don't take the time to say,
What are the values and principles that
I'm willing to build my life on? What
are they? And what it really are they?
What What are What are you willing to
really stand up for? You know, what is
your core belief system? You know, are
you a certain belief because you live in
a certain city and you have to be? Are
you thinking about money in a way
because your parents look at money that
way? Maybe your parents don't like money
because they didn't want to work for
money. Maybe they're out and you know,
their escape was they had a nephew or a
niece or a brother or sibling or
somebody that did better than them. So,
for them to prove to you that they still
did their part, right? Is to belittle
that person. Listen, our parents are
still human beings, you know, we look at
parents as they know everything. They're
the almighty parents make mistakes.
Parents don't have everything figured
out. They're trying to figure it out for
themselves. So, I think the solution for
you to become free is you got to
question every single thing. Even the
one that is so core to you that you're
kind of like you want me to even
question this? Yes, all of it. Here's
why. Because here's what happens. The
idea isn't to question and change.
Like the idea isn't to say, I question
it and they're wrong. So, I change
everything. No. If you question it,
your argument and belief system in that
value or principle could actually go a
layer deeper than you currently are.
And [snorts] if it goes a layer deeper
than you currently are, then it becomes
a conviction.
And you give me anybody that leads an
army, give me anybody that leads a
country, give me anybody that does
anything that impacts the world, their
convictions are at a higher level than
yours. Everybody has convictions that
they live with.
It's incredible. I love that. We won't
have time to go deep on these, but just
really fast, I would be remiss not to
ask, what are some core beliefs that
you'd be willing to stand up for?
Um you know, don't be afraid of the
truth. My dad told me that from day one.
Once you're clear on what you stand for,
don't be afraid of the truth.
Um
for me, it's keeping your word. It's
very critical. When you say you're going
to do something, you do it. Like cashing
your word. Like I want your word to have
a lot of value. For me, if I tell you
we're going to do something, I mean, it
has to be end of the world for not to
happen.
Uh I'm going to go out of my way to make
sure my word keeps that value because
it's it's more for me than it is for
you. It's more for me to trust the words
that are coming out of my mouth than
anybody else. But, you know, I would say
those things and then alignment for me
is all the way at the top.
Alignment is it's so critical to me. The
way you live and whatever you believe,
if they're aligned, you're living a
happy life. Alignment's all the way at
the top for me. Mhm. It's incredible.
Where can these guys find you online? Um
you know, if you go on YouTube, you type
in Patrick Bet-David, you'll find me
there. If you go on Instagram, same
thing.
Uh Patrick Bet-David, you'll find me and
I'll typically respond back on Instagram
more than any other platform.
Nice. All right, my last question.
What's the impact that you want to have
on the world?
So, it's phases. First 20 years was to
make sure, you you know, I live and I
figure out a little bit of life by
seeing everybody. The next 20 years was
business, which is purely
uh understanding the ins and outs of
running a company, running a business,
kind of like really building a company
from scratch, founder, how do you do
this, how do you do that, raising money,
a human nature study and that for 20
years.
The next 20 years is controlling the
narrative, media.
And then last 20 years is going to have
to do with Iran, Syrian community, you
know,
um whole slew of other plans that I
have, but that'll be from 60 on.
40 to 60 is going to be media.
We have a very similar 40 to 60. Very
cool. I like the sound of that. Patrick,
thank you so much for coming on the
show, man. That was really incredible.
Really incredible. Guys, if you haven't
already dive into his world, it's
absolutely extraordinary. And if you
haven't already, be sure to subscribe.
And until next time, my friends, be
legendary. Take care.
Jesus, dude.
If you enjoyed that interview with
Patrick, you're going to love the one
that I did with Gary V. So, be sure to
click that link there and check it out.
Enjoy and I'll see you there. So many
people are keyboard activists, right?
Everybody's good at sending a tweet
about how the world should be and
nobody's doing anything about it. And
that just that is just very much human
nature.