Video summary
The central theme of this discussion is the fundamental misconception that leaders arrive fully formed and ready-made, much like a finished product off a shelf. In reality, every accomplished leader began as an "unassembled" individual who was often perceived as a mess or a collection of disparate traits by those around them. The speaker argues that when organizations claim to be short of leaders, they are typically looking for these rare, fully assembled individuals rather than recognizing the potential within the raw ingredients available in their current workforce. Since no one can simply buy in top-tier leadership talent without significant resources, the solution lies in growing leaders internally by identifying and nurturing the fragmented qualities that already exist within existing team members.
Great leaders function like master chefs who understand that a complete meal does not appear assembled but rather comes from separate ingredients that may look unappealing or insignificant on their own. Similarly, traits often viewed negatively by insecure managers—such as an employee taking unauthorized initiative, speaking blunt honesty, or displaying emotional sensitivity—are actually vital components of leadership potential. Instead of discarding these "loose cannons" or dismissing honest feedback as rude, a visionary leader sees them as essential elements that need to be protected and celebrated. By focusing on these specific qualities, such as autonomy or emotional intelligence, a leader can prevent them from being devalued by others and instead allow them to flourish, eventually revealing other hidden strengths attached to those initial traits.
The process of developing leadership is akin to assembling flat-pack furniture; the leader must see the potential for a complete cabinet or table within the scattered screws and legs before they are put together. This involves actively bringing "unassembled" people into rooms with established leaders, exposing them to high standards and encouraging them to grow. The speaker illustrates this with examples ranging from football clubs that scouted teenagers and groomed them into world-class players to a farmer who brought a mule into the racehorse paddock not to win, but to show it value and purpose. By placing these individuals in environments where their unique contributions are recognized and integrated, they begin to see themselves not as useless parts, but as integral components of a larger, successful whole.
Ultimately, the call to action is for leaders to stop searching externally for finished products and instead start looking at their current teams with new eyes to spot the "diamonds in the dirt." This shift in perspective requires training one's mind to recognize initiative where others see recklessness, honesty where they see rudeness, and empathy where they see oversensitivity. When a leader waters and nurtures these specific ingredients through attention and encouragement, the full potential of the individual emerges, transforming them into a genuine leader. By treating the organization as a leadership assembly factory rather than one that rejects raw talent, companies can cultivate their own future leaders from within, proving that great leadership is built by assembling people who were once seen as incomplete.
Read the full video transcript
Hey, welcome to leadership insider.
Today I want to speak to you about this
idea that I articulated years ago now
and spoke about around the world at
different times that leaders don't come
assembled
as a leader. You didn't come assembled.
I know now you are assembled. You forget
the unassembled version of you which I
don't want you to remember that when you
started in leadership,
you were a mess. I was a mess
and someone saw potential in us.
Leaders don't come assembled. And I
think when we see leaders who are
assembled, someone accomplished at what
they do, someone brilliant at what they
do, we think, what's the point in
trying?
Um,
or we say, as people often say to me,
I'm short of those people. I'm short of
leaders. I don't have people like that.
Nobody does. Nobody has people like
that. If they have people like that,
then they either grew them or they
bought them in. [laughter]
But if you don't have the budget to buy
them in, you have to grow your own,
which is really what I want to talk to
you about here.
Because all the leaders that you see
that are at the accomplished assembled
level were grown somewhere by somebody.
You were, I was. But that's not how we
started. And this
this episode today is about appealing to
you as leaders
to remember where you came from. to
remember that when you look at your team
and your staff and you're looking for
leaders, you won't see any. What you'll
see are the unassembled component parts
of a leader that by themselves don't
look like they're a leadership
ingredient
because they're not assembled.
And so what we do is we look for
leaders, meaning we look for the
completed thing. you're not going to
find it. You're going to see component
parts of the complete thing. And if you
don't see the potential in the part, you
won't see the whole that's in process in
that person. You'll see a piece of, I
suppose, a jigsaw,
but you won't see the box lid that it
belongs to.
And great leaders are able like great
master chefs are able to see an
ingredient or two or three ingredients
and in those two or three ingredients
that to you and I would look no good at
all for a end result of a meal. We think
well this isn't a meal. It's just a few
bits on a table. But a master chef can
see six or seven possible options of a
dish, a meal
in those ingredients because in their
mind they've taught themselves
that a complete meal doesn't arrive
assembled. It arrives in ingredient
form. And their gift is to be able to
see potential of a complete outcome in
unassembled pieces.
That's what great leaders do. They are
the assemblers
of unassembled people.
They are the they are the masters of
bringing together
the unassembled fragments of potential
in people around them.
Great leaders
see an initiative taking person for
instance
as leadership potential
rather than a loose cannon as some may
see them
because you can see that two ways.
Great leaders are not threatened by
people taking initiative even though the
initiative that's been taken may be
unfocused and sometimes unhelpful
and unpermitted.
But I would rather have as a leader
someone that takes initiative and gets
on with stuff and is actionoriented
than someone that takes no initiative at
all and only operates when permission is
given and to the level and limit of that
permission. So as a leader you see the
initiative taking as something to pay
attention to because you think wow this
person does not need constantly being
told what to do. They take initiative.
And I need people in this business that
take initiative that just get on and do
stuff because you can't steer a parked
car. And some of you people are a parked
car waiting for directions.
And you look at and think, well, this
person that's moving didn't have
direction other than the big idea of
what we're trying to do and the values
that we have and what we're trying to
achieve or trying to deliver to our
customers. That's all they know. They've
only been here a month compared to the
people waiting for instructions that
have been here a year.
So you see that that initiative taking
new staff member isn't a loose cannon
which the management may tell you, oh
you know they're going to be a problem
because you know last week they did this
and this and I didn't tell them to. As a
leader that's music to your ears. You're
like what? Keep an eye on that person.
Managers are threatened often by
initiative taking that's outside of
their management permissions.
Leaders see that's a potential
ingredient of a Michelin star dish.
You may see um
I don't know someone's honesty,
someone's flatout honesty
as a beautiful quality. Others see it as
a threat. Others feel their honesty
um is too uncomfortable,
uh is rude, is disrespectful, and that's
what's reported back to you. But when
you experience it and when you hear what
they said, you think, "Wow, well, what
they said is true. I've been telling you
that for the last six months. But this
staff member that's saying what you're
saying is being framed as a nuisance, as
rude, as disrespectful,
as rebellious,
as a leader, as a master chef. You see
that honesty as an unassembled part of
leadership potential because what you
want in your leaders is honesty, not
people bullshitting you, telling you
what you want to hear. You don't want
yes people around you. You want people
that are have
autonomy in their thinking, are
independent thinkers, but are on your
side and tell you the truth.
So you see what others see as a threat
as huge potential. And your job as a
leader is to bring that person closer,
to empower that honesty, to let them
know how much you value their honesty.
That's your job as a leader is to feed
and water and nurture the unassembled
ingredient that you see value in and see
what happens next.
Because when you give attention to
something that's an ingredient on its
own and you water and you nourish that,
the other things attached to it then
grow with it that you don't see in that
person. So with the honesty that you
water comes greater insight from that
person who now sees the honesty is
celebrated instead of seen as a threat.
When you celebrate and you encourage the
honesty now this person comes to work
every day with all these insights they
have that they've kept quiet about
because their honesty has been punished.
So when you water and encourage
and celebrate the honesty, now something
else that was attached to it starts to
emerge or their insights. Now they feel
permitted to be honest about all these
things they see that they were keeping
quiet about because the honesty was
getting in trouble. You understand what
I'm saying? So your celebration
and assembling of one thing starts to
awaken the other things attached to it
and suddenly you start to assemble
something that looks like a leader.
[clears throat] Someone in your team for
instance let's give another example that
is the person that always spots
the lack of morale in the team.
that always seems to be tuned into how
people don't feel emotionally safe
and they're seen as someone that's an
oversensitive person.
That's a bit of um a snowflake or a or
or a crybaby, especially in a you know
macho male ego-driven work environment.
This is a guy
that's occasionally raised his voice and
said, "Hey, you know, I I think how you
spoke to me yesterday made me feel this
way." Or how I saw you speak to my
colleague colleague, I think, was really
unkind and it made them feel not safe at
work from then on and very intimidated
around you.
that can be seen as I just said in a
negative way or a leader may see it as
this person has a real good sense of
emotional intelligence
not just about themselves but they seem
to be mindful of how this stuff affects
their work colleagues
and they keep pointing it out and if you
see that as an irritation
or as hey we're not therapists here this
is the job to do get on with your job
and that's committ dedicated some way to
them, then you're missing a quality.
Maybe you're missing an unassembled
emotional intelligence strength that you
desperately need in your team, but
instead you allow the people close to
them or the people you listen to about
them who are threatened by them to put a
bad angle on it. Great leaders don't do
that. Great leaders see that as an
unassembled quality. Emotional
intelligence is huge in business today
and becoming more and more important
because we have too many businesses led
by people that have great IQ but no EQ.
And this is why people love their jobs
but hate who they do it for and with.
They hate their boss because their boss
can't get on with people. They have no
emotional intelligence. They're good at
the profit margins and increasing the
business, but people don't like them.
So, the best people leave all the time
because the boss is rude and unkind and
misogynistic and unhelpful and doesn't
listen and so on. So, if you have
someone in your business that has good
EQ, celebrate that, feed it, water it,
because that's going to be a gamecher
for staff retention, for a safe working
environment. But if people are putting
it to you as what's the point of that?
We don't need that around here. You
listen to the wrong people. Great
leaders, great master chefs see that
random kicking about the fringes
ingredient
of emotional intelligence as hugely
valuable to our business because no one
else is doing it. It's rare. No one else
is doing it. Everybody else is is is dis
discarding it and not seeing value in
it. And so it's not growing in your
business. He doesn't grow because where
he is is punished and devalued. And so
I'm saying to you again through these
multiple practical analogies.
Great leaders understand that leaders
don't come assembled. So I'm not looking
I'm not coming to work today looking for
an assembled leader. I'm looking for
bits,
looking for ingredients, looking for
parts that no one sees value in, but I
am going to assemble them like an IKEA
flatpack.
I'm going to see the flat pack potential
while it's still in the box.
I can see that that is going to be a
door of a cupboard. I can see that that
is going to be a top of a countertop
that that person just did. I can see
that that is going to be a supporting
leg of a piece of furniture that I'm
going to need in my business six months
from now. That's how you look at people.
You see what they're doing as a piece of
furniture you see assembled. If you will
celebrate the bit that's unassembled,
you know you have the gift and the
strength in your culture you're building
to bring that into its own by attaching
it to other things, other people, other
qualities in them and others that
together become an assembled leadership
person and team.
But if you keep looking around for
complete people, you're going to believe
and say like I hear all the time, we're
short of leaders. We don't have leaders.
We need more leaders. But we can't
afford to employ the best people. You
don't need to be able to afford to
employ the best people.
Grow your own. Some of the greatest
football players in the world start. I'm
thinking of in I'm in England so I'm
thinking of you know Wayne Rooney and
David Beckham
uh and these guys uh
all these team players that were that
were teenagers together when Alex
Ferguson Alex Ferguson brought them in
scouted them when they were kids brought
them into Manchester United and trained
them and groomed them and built them and
believed in them to become the
worldclass players that they became. He
didn't buy them in. He was known for
being a leadership, I suppose,
worldclass football player. Um,
factory assembly place. That's what he
did at Man United.
I've always been inspired by that and
companies and leaders that do versions
of that. Is that you?
Or are you thinking every day,
I'm stuck because I don't have the
leaders. I don't have the money to buy
in the best people. Look around. Stop
looking for leaders. Look at the people
you have.
Start looking for the qualities that you
didn't think were qualities. These
things that are that are diamonds in the
dirt. These things that are tiny seeds
of possibility. That's how to train
yourself.
Look for the ingredients. I was in um an
airport a while back in Portugal and I
wanted a latte and I went to this lady
at the coffee shop. I said, "Can I?" She
said, "What would you like?" I said in
her broken English. And she I said, "I'd
like a latte." She said she didn't
understand the word latte. I kept
saying, "Latte, latte, latte." Like,
"What part of latte don't you
understand?" She said to me eventually,
"Do you mean you want hot milk
and coffee and water?"
I said, "No, I want a latte." And this
went on for ages till I realized what
she said to me was a latte. But she
described it to me in ingredient form.
And because she mentioned the
ingredients of a latte,
I didn't know it was one. So I said,
"Yes, I want one of those."
Sometimes people present in ingredient
form. And you don't know about I need a
latte, a latte, I need a liter, a liter,
and you've got one.
Train your mind, train your eyes
to spot the complete thing in ingredient
form. then work backwards from the
complete thing to assemble the
incomplete thing.
Do you do that? Go to work tomorrow. Go
to work today
and start looking at people differently.
Start seeing what they just did,
how she just behaved,
what that guy just initiated.
I think that's something I should pay
attention to. I think that is an
unassembled leadership ingredient that
I'm going to celebrate. Going to bring
it closer. I'm going to protect it. I'm
not going to let it be spoken ill of by
insecure people that's between me and
them. Going to bring those people
closer. Bring them around the leadership
table with you. Bring unassembled
leaders to an assembled leaders meeting.
put unassembled people around assembled
people and let them see what their
assembled version looks like. I did that
all the time in leadership. I brought
people into leadership rooms who weren't
leaders. And the leaders in the room
with me were thinking, "Why the hell are
they here? Why are they here? They've
already been working here two months." I
said, 'I know, but I see something in
them that I think will grow better if
they're around people that have what
they've got in a more assembled form.
Reminds me of a funny story I heard
years ago of a farmer. Um, it's a joke.
It's a story, a metaphor, but a farmer
that took his old meal from his farm to
the Kenduki, the Kentuki Derby, one of
the famous races in America. All
countries have their famous prestige
races where all the thoroughbreds race
and the farmer gets his meal off the
truck and walks it towards the
thoroughbred area where all the raceh
horses are. People are laughing at the
farmer saying, "What the hell are you
doing with that here? Not trying to race
it, are you? That's got no chance in
hell of winning." And the farmer looked
at them and said,"I know that this mule
can't win, but I thought the company
would do it good.
Is that a bit weak?" That's it. It's
bringing the mule type people that
others see no value in into the
thoroughbred rooms,
into the boardrooms, into leadership
rooms. Put them in the room. What you
got to lose? And see what wakes up in
them. If you can see, and this was you
and me that that's doing what you're
doing because you saw someone doing it
and you thought, "Wow, I can do that."
You saw someone doing what you now do
and you thought, "I think I can do
that." When you see
your unassembled potential assembled in
someone,
you start to think,
"What? I could do that. That's what I
think what I have in ingredient form.
That's what I think it looks like
assembled. I think the complete version
of this looks like that. I didn't know
it could become that. So, bring people
in your business, in your company. Bring
people closer because you see potential.
You don't see the complete thing. bring
their unassembled ingredient into the
kitchen
into the restaurant and let them see why
what they have matters when you put it
into a complete picture because they
don't think it matters. They see no
value at all in what they just did
because it's not assembled. It's a
screw. It's a leg. Um it's a supporting
bracket. Um it's a side piece of a
cupboard. They see no cupboard, no
table, no countertop, no complete
kitchen, no assembled sofa. They they
see they don't see that. Your job is to
see that and see that theirs is a piece
of that. Bring them around the assembled
thing. Then they'll stop thinking of
themselves as a useless piece of
flatpack and they'll see themselves as a
beautiful piece of finished furniture
serving a home somewhere, serving a
business somewhere. Why not serving your
business? Why not being one of your next
most important people in your business,
your next leader, your next great person
in a department that's gamechanging
because you train them in your training
camp. Your business is a leadership
assembly factory rather than a
leadership repelling factory because
you're looking for the assembled thing,
you know, celebrating ingredients. All
right, I'm going to stop. Hope that
helps and makes sense. Let me know in
the comments. Again, thanks for being
here. Thanks for listening and watching.
Thanks for what you do in your
leadership space. And I'll see you next
time. Don't forget to hit subscribe and
follow. Ch.