Video summary
The PowerTalk show episode featuring Jen Giche and Francis Aaya centers on the critical shift from chasing money to building sustainable wealth, particularly for Gen Z and millennials who often face significant financial barriers. The hosts identify mindset as the primary obstacle to stability, noting that many individuals operate in a "survival mode" where they plan spending before income arrives, leading to destructive debt cycles. To counteract this, the discussion emphasizes that money thrives on order, advocating for structured budgeting methods like the 50/30/20 rule or zero-based budgeting to prevent lifestyle inflation driven by social media pressures. True financial health requires living within one's means and establishing a clear plan supported by financial literacy, ensuring that wealth accumulation is a deliberate process rather than a reaction to immediate desires.
Beyond structural planning, the conversation highlights essential strategies such as delaying gratification and prioritizing financial protection before seeking high-risk investment opportunities. Guests advise saving a portion of income immediately upon receipt, even if the amount is small, rather than rushing into volatile markets like crypto or forex without proper due diligence. Establishing a robust emergency fund and securing necessary health and life insurance are presented as non-negotiable steps to avoid liquidating assets during crises. Furthermore, effective risk management involves understanding one's specific risk appetite and time horizon, such as avoiding illiquid assets like idle land unless they are generating passive income through leasing, thereby ensuring resources remain accessible when needed most.
The episode also explores how the definition of wealth is evolving across generations, with Gen Z increasingly favoring "e-investments" that allow money to work while they sleep and opting for renting over owning expensive status symbols like cars or property. This generational shift contrasts with traditional millennial views that equated property ownership with success, suggesting that personal freedom, travel, and leaving a generational legacy are now more valuable metrics of wealth than fixed monetary targets. In an era where artificial intelligence and robotics threaten traditional service jobs, the speakers urge young people to cultivate discipline, consistency, and innovation by upskilling alongside technological advancements to remain competitive and secure their financial futures.
To initiate this journey with limited funds, such as starting with just 5,000 Kenya shillings, individuals are encouraged to hold a "money date"—a structured self-conversation to define short-, medium-, and long-term goals before allocating resources effectively. The hosts promote specific educational resources, including the book *The Art to Master Your Finances*, which offers a simplified guide for women covering everything from emergency funds to estate planning, and *Wealthi*, which provides real-life scenarios for practical application. For those seeking further guidance, the show directs viewers to available resources via the website ww.japesh.com, social media channels like TikTok @higherfinanceandwellness, and direct contact through phone lines or LinkedIn, reinforcing that sustainable wealth is built on a foundation of order, education, and strategic planning rather than luck or quick fixes.
Read the full video transcript
[clears throat]
All right. Hello there. Good evening to
you. Thank you so much for joining us
right here on part talk show. We're glad
that you tuned in and please before we
proceed we're inviting you to come close
to our social media platforms and share
with us your thoughts and your
sentiments on our question of this
segment as we continue before I
introduce my guest and we are asking you
what's harder is it making money serving
money or growing it what's harder what's
difficult is it making the money itself
serving it or growing it we are inviting
your thoughts and your feedback on the
hashtag which is power talk show please
don't miss out the hashtag is power talk
on our social at Y254 channel and please
you can also feel free to tag me on
mention via the comment section at
brand1. I promise you'll be sampling
that feedback as the conversation
continues because today it's all about
you. We deep diving into matters money
and making wealth. Gen Z is literally
the first generation to fully ever live
online thus rewriting and reshaping the
rules on a journey to savings
investments and wealth creation.
However, with emerging technologies such
as artificial intelligence, a skill
could literally disappear when it's
fully automated. How do you build
generational wealth in such a world and
so much more? And my guests joining me
live in studio are going to help me
unpack this. I'll be joined live in
studio by Jen Giche. She's a finance and
investment uh trainer alongside Francis
Aaya, finance and wellness coach as
well. Great to have you lady and
gentlemen Karibuna Dr. Puk show.
>> Thank you.
>> Right. So just to kickstart this
conversation, a typical Gen Z or a
millennial or an ordinary Kenyan who's
watching this conversation right now and
uh they're working so hard each and
every month, but yet there's that
feeling prolonged feeling of you're
always broke by mid by midmon uh no
matter how you try to keep your finances
in check, you keep on falling off the
track. What do you change first? Do you
change uh expenditure habits, lifestyle
or a mind a mindset? Let me start off
with you, Jen. What could be the pro
problem here if we were to diagnose from
a professional perspective?
>> Uh, so Gran I would say, yeah, it all
comes down to mindset.
>> Mhm.
>> Yeah. Because um no matter even if like
your mindset is still stuck, I'm earning
low. I just started working and my
salary is not a maybe enough. So you'll
always have that repeat of paycheck to
paycheck. Yeah. So basically that's
that's one of the areas that I would
say. So one of the major thing is the
mindset
>> right?
>> Yeah. So for a typical Gen Z basically
you need to ask yourself as much as I'm
earning this money. Yeah. What is my
mindset telling me or rather how is my
mind telling me? Sometimes you find that
yes they earning that income that will
come. Yeah. But they have already
planned for what they will be spending
even before that income hits their
account.
>> Right.
>> So it all comes back back to
>> mindset. Yeah. So that is one area I
will say that needs to shift. You need
first to fix your mindset and tell your
mind like I know this is my salary that
is coming in. How do I plan for it?
>> Yeah.
>> And don't plan spending plan how to
utilize that income.
>> Okay.
>> And at least as much as possible I know
like that's um when it's starting off.
Yeah. It's we might be they might be or
most of them are survival
>> mode
>> mode. Okay. So for for if you're still
in the survival mode, stop like don't um
put off your mind and telling yourself
like I I can never hack it because no
matter how much I get, it's still
>> Yes.
>> stuck,
>> right?
>> By the halfway month through, I'm still
where I'm I used to be.
>> The other two weeks come, you go like to
the cycle of maybe getting those bank I
mean mobile loans. Yeah.
>> And the cycle starts now continuing.
>> So it becomes a financial roller
coaster. Right. Interesting. So what I'm
learning from you is that money is a
mindset and worth too. Francis, what
should be adjusted here? Is it the
expenditure habits, the mindset or the
lifestyle? Cuz if you're constantly sunk
into this loop of by 15th, I don't know
if that's midmon for everyone, but I
think it depends with the person. Yeah.
You're always feeling broke or rather
the situation could be worse. You're
broke into debt, you're being kicked
out, etc. What should be adjusted for a
better life?
>> Thank you. Thank you uh for having us
and for having me on this show. Uh money
loves order.
>> Mhm.
>> That's where I just want to start from.
So for every Gen Z watching this channel
and any other person who is watching,
it's important to know that money loves
order.
>> Yeah.
>> And the easiest way to give order
especially when money is concerned is
through a simple tool we call budgeting.
>> Right.
>> That if I put in a budget and work
strictly towards my budget
>> Mhm. then no matter how much uh money I
earn you know it might be little it
might be more
>> I'll be able to navigate through the
entire month so budgeting is a tool that
is important for all of us
>> budgeting is a tool that will help us
create order in terms of uh when it
comes to money
>> budgeting is a tool that will bring
happiness even around payday
>> if you do not have order with your money
you'll be the most angry person around
pay because you've gone into a lot here
and there.
>> Yes.
>> And because people already have mastered
your payday structure,
>> around everyone else you borrowed from
would want and expect their money back
>> and so everyone will be calling you. So
when every other person is happy that
they have been paid
>> on the other side, you are the most
angry person around that time. So in a
nutshell, money loves order. Budgeting
brings order. And there are many tools
of budgeting that we we we can work
around and we'll be discussing as we go
by.
>> Yeah. Absolutely.
>> Yes. And the most important one is what
we call a a 50 30 20 budgeting tool,
>> right?
>> That will help bring that order.
>> Absolutely. So
she's mentioned about mindset and you
can as well piggyback on our comment
section and react to what we've asked
you so that we continue to sample your
feedback and your engagement as we
continue. But also if you want to jet
set yourself on the journey to wealth
creation, I'm sure it begins at some
point with a solid income. If you are to
look at the bigger panoramic picture of
our country right now, the state we're
in, I don't know if the economy uh is
favoring anyone, maybe what does
sustainable wealth creation for the Gen
Z's look like in the current world we
living in, Francis?
>> Yes. And I want to agree with with the
with the mindset pattern
>> and that's why uh when I bring in the
issue of budgeting uh ordinarily
if you have a way of arranging your
money in an orderly manner that will
[clears throat] then help you even live
within standards because many of times
some of the problems you are getting in
is not because the money is not enough
>> right
>> but it's not it's because the money is
not being properly utilized
>> and that's why you find a scenario where
someone who is earning And I want to use
figures. For instance, someone who is
earning say 500,000
>> gets broke even before the month goes
away. It is because of the lifestyle
they are living.
>> Right?
>> But someone else who earns 50,000
>> with a proper order through
>> that then leaves us with a big question.
>> Are we living for ourselves or we are
living for others?
>> Right? That's a good question. Who are
you living for?
>> Yeah.
>> Yes. Are you living for yourself or you
are living for others? Especially in
this world where we have Instagram,
Snapchat and all those things that show
we used to show our life.
>> Many of times we follow people and some
who are living very fake lives
>> and we want to get ourselves to that to
that level of life.
>> And so we we we find ourselves digging
into pockets that are not ours.
>> Basically we are borrowing what she
talked about mobile apps, Shillocks of
this world and the cycle continues. So
it's important we work on order. It's
important we live within ourselves, our
means and it's important we live our own
lives without copying the others. That
is the simplest way for us to start
climbing the ladder of wealth creation.
>> Yeah. So uh gen wealth creation does it
basically start with having some sort of
an income like does it have to include
money or you can have because you know
when you look at how millennials were
raised uh possibly maybe for them being
wealth it could combine both worlds of
finances and assets having cows having
land and all those things accumulate to
actually wealth and I believe they still
make sense even in the current world
today if you to look at that is that
maybe a missing gap in terms of skills
like financial financial literacy skills
that maybe this generation is not fully
equipped or it touches even across board
cuz for you to build wealth there's some
disciplines you must you know put in
place yeah what do you have for that
place
>> so now um like you've talked about
genz's millennials I would start
beginning by saying creating wealth
starts when you're still a baby
>> um and for this matter I look at I am a
very big advocate to for financial
literacy
for us to educate our kids as young as
they are they hit age seven.
>> Why do I say creating wealth starts at
that age? Because when they they seven
years they are now they start
understanding like yeah mom and dad goes
to work they earn income but the the
deep question will be where does this
what is this income where does money
come from from work
>> basically and when they get uh that
money what do I need to do with it that
is now the start the point where we
start now showing a kid to delay their
gratification so that now when they grow
older you get your first income you not
only go ahead and start spending. You
have already learned about you have
already learned about um delaying your
gratification. Back to your question
now. Yeah.
>> Yeah.
>> You see why most Gen Z's sometimes um
rush to maybe doing investments a hype
investments and so on. Yeah. They the
it's the generation that grew up in
social media,
>> right?
>> I mean information is everywhere. they
grew up knowing it's I I think they have
information overload because if it's
even investments you just go to AI they
it will just explain everything but the
big question is are they able to at
least actualize what they the
information they're getting and are they
able to see that information because the
moment you get income or how or rather
how now you you get um you start
creating wealth you get income that is
earning then the next ladder be keep a
bit of it. I'm not telling you not to
spend. I'm not telling you not to enjoy
life. But at least get even a 10% or a
15%. Keep it. Out of that keeping it,
you're saving. Right now, you start
building it. From what you're saving,
you start now kidoid doing what?
Building what you have put aside. And
when you're building it, stop going with
the hype. Don't rush into uh I know
crypto, I know forex just because that
oh they promise daily returns. I don't
want to mention that money market. Yeah,
money market is good.
>> Mhm.
>> Understand your risk appetite.
>> Then now do a bit of uh due diligence on
what you want to invest on
>> in terms of do they are they well
licensed and all that. If I'm if I don't
want to to sum myself in a lot of uh
that knowledge you can start with the
investments that are low risk.
>> If you're a high-risk person and you
want to go ahead and invest in that, ask
yourself what is my major goal? Now you
start doing goal based investing.
>> Then now out of that is now when you
start growing wealth and finally you'll
get to the ladder of wealth creation.
>> Yeah. So let me ask you uh I think we
off the air we had tried to shine the
light on it a little bit for people that
instantly get like um somebody or you
win a lottery so to say
>> if you are lucky you get uh 15 M. What
really happens to these people if you
are to be a doctor and diagn
within a duration of three, four, five
months, they have nothing. They're
broke. They're back again to the cycle.
What usually happens when big cash
called hard cash hits your account. What
happens to people? They end up broke.
>> I'll I'll I'll agree with Francis what
uh he said earlier. Money needs order.
But at the same time I'll also add on
top financial literacy is a key skill
that almost everyone should have and
actually statistics shows 80% to 83% are
able to access financial services and
all that but only 48%
>> Mhm. have financial are financial
literate basically
>> that's for the general public or
generation
everyone
>> or even the boomers
>> even the boomer hey the boomers you stop
there
>> genz's actually show the research shows
at least them for them because of AI and
everything they are able to understand
slightly about financial literacy
>> that person who gets that huge amount
maybe you know um winning a lottery and
all that
>> why they all of a sudden that money is
no longer there it's because they didn't
have a plan. You remember when I was
talking about you earn, you keep a bit
of it and you remember in your head you
have to have a goal in mind of what you
will ever want to do.
>> If you get a huge lumpsum, if you didn't
have a goal in mind, what will happen?
You'll start rushing to lifestyle
inflation
>> and you start keeping up with your
friends and who who owns what and who
owns what. Rushing into bad decisions
and yet you didn't even have a plan for
it. So if you had a plan prior, you
might end up keeping that money longer
and that money can even just start
bringing you a bit of either passive
income or portfolio income. So basically
it's lack of a plan.
So as as long as someone has even if you
just have that small income start
earning it, keep it make a plan.
So basically that's um that's what I
would say. Right.
>> Yes.
>> Yeah.
>> All right. All right, let me go to you
Francis. How does wellness affect as
well the ability of a person since
you're also a wellness coach and I'm
trying to loop in a mental health
aspect. How does wellness affect the
general perspective of a person's let's
say in terms of their posture how they
can pursue a journey to you know
creating wealth and I also understand if
you learn how to uh I think she's
explained very well if you use the rule
that you said 50 is it 50 30 20 10
>> yes does it even work anymore uh some
some some say that's just expertise
jargon so how can a person find
themselves on the right trajectory in
terms of a wellness perspective you.
>> Okay. Thank you. Uh one I would want
just to uh dig in a bit of what she she
said uh especially when money comes in
in jackpots and things like those.
There's a saying that says easy come
easy go.
>> And so one of the mindsets that will be
emanating from that is that the same way
I made that money I can make tomorrow.
And that sometimes is a fallacy. So it
is important for for for us to think
through and just work through methods of
making money that uh and I like I I I
like the word she used delaying
gratification.
>> Yeah.
>> That sometimes there are things you can
postpone for tomorrow.
>> Yeah.
>> But essentially when we talk about
wellness uh when you say someone is
financially well it does not necessarily
mean they have a lot of money. It means
whatever it is they are able to make
they can be they have an order they have
order in terms of utilization.
>> Yes.
>> That you you are able to utilize that
which you have in a proper way and that
if I can equate it to to health when
someone is is healthy.
>> Yeah.
>> Is this someone who's taking care of
their body they checking what they eat
they are doing a bit of exercise and
walking here and there. So that
qualifies them to be healthy in terms of
health. The same thing will happen into
my money that when you have money and
you are able to put your money in order,
you are able to to to work out
investments, to work out utilization in
a proper guided manner,
>> then that person is well. Now on the
contrary, if you do not put such things
into check, then a lot of things could
go wrong. One of the many things that
could go wrong is that when you do not
have order of money, stress comes in.
>> And when stress kicks in, stress and
anxiety kick in.
>> Yeah.
>> That when when when a bill is is is due,
say rent is due and you do not have
money,
>> uh stress will kick in.
>> Right.
>> When when schools are about to open and
you do not have that as a plan,
>> yeah,
>> stress will kick in. But the stress will
kick in more if you know you had this
money
>> but the money has just disappeared. So
that's why I would say it is important
to have that order. It is important to
budget for the money. It is important to
live within your means and it is
important to live for yourself and not
live because others are leaving. And
this illustration I like giving uh we
have these two people they work for the
same uh company. Let me use Y254 on this
matter. and both earn 100,000
>> right
>> then these two people one of them has a
parent who had a trust so which means
they might be old but they are still
earning from what their parents invested
>> right
>> but this other person is just relying on
this job
>> so both earn 100 as an artistation
>> then this one who doesn't have a trust
decides to move to another house because
this other one has moved to that house
>> Mhm. This one who doesn't have a trust
for instance will struggle to get by
because say they move into a house that
they do 50,000 so half of that money is
gone.
>> But this other one who probably the
trust pays another 50,000
>> they still have the 100,000 intact.
Yeah.
>> in disciplined decisions.
>> And in the end, especially among now the
genesis that you you you tend to see the
cases of even suicide go on the rise
because
>> someone is living a life they cannot
sustain. Not because they do not earn,
not because they do not have an income
coming through, but it is because they
are living way beyond their means. The
debts now start coming in, they start
choking them off and eventually they are
not able to sustain
>> and they get into such decisions like uh
like suicide and all that. So it's
important to work and live within our
means,
>> right?
>> Don't copy paste
>> and especially for the genesis, you
know.
>> Yeah. because they live in a social
media fed world where everything is all
about the aesthetics. Yeah. So, it's
only right I do what my friend is doing
because she's an influencer or she has a
podcast or she's a celebrity. So,
peer-to-peer influence contributes. But
like you said, if you know your goal and
you have the financial literacy skill,
you definitely get that. But let me get
to you Jim.
>> What is the smartest money move one can
make if the income is very small and
maybe also irregular? It's not
consistent but it's certain it might
come or it will come eventually at some
point. What is the smartest money move
they can make so that they find
themselves stable? Cuz you serve and
then what happens next? Yeah.
>> Right.
>> You remember when I said you earn, you
keep, you build and then you start
growing and then now wealth comes in.
Yeah.
>> So when you you earn maybe your income
is not even regular,
>> right? Try as much as possible identify
first these are my whole expenses. I
agree with Frances the 5030 rule but I
mean the 50 30 20 rule. Yeah. But for me
there's something I always go with. I
tell someone money is very personal. So
in this case do a zerobased budget. What
do I mean by this? You see you're
earning and that income that you're
earning make sure like yes you
understand these are my expenses. This
is what I need to put aside. And
sometimes you might not even have an
extra to put aside because you're in a
survival mode. But now what we can do is
you can try as much as possible. This
income I'm earning these are my fully
expenses. I can [snorts] try as much as
possible to try ways on how I can
increase a skill that can earn me an
extra shilling. When I when I talk about
an extra skill, maybe you've been
employed and you're in commission maybe
situation and in sales that situation
income will come today, next month
there's no income, but there's a month
that you'll make create a lot of money.
That month that you create a lot of
money. Yeah. Make sure you don't spend
all of it. Have at least a limit. I'll
always use maybe let's talk about
30,000. So the moment you get 50,000
this extra 20 that you have put it aside
for a rainy month
>> then they stability will come but when
you start even earning that um that
kiddogo income that you have yeah
>> there something we call emergency fund
>> start putting aside even just a little
as a,500 shillings here and there so
that in case of even a major uh
emergency or a small emergency popping
up you still have somewhere where you
can go get your money.
>> Right?
>> So basically it's just about looking at
your expenses, looking at your needs.
>> What do I need currently?
>> This is the limit. I can never go past
this spending.
>> Right?
>> The moment I get extra money, this is to
put aside.
>> The money that you put aside, what can I
do more to have to increase that income?
>> If it's a I always make this joke. uh
it's I think it's only in Africa where
people don't have even three jobs or two
jobs but here
>> they have it you know the on the digital
platforms they have a 9 to5 but still
they're an entrepreneur or an influencer
>> but how what percentage or how many do
that because you have genes on the
extreme side
>> there are those who
they like they hustle they have those
two jobs but majority on the other side
are reluctant
>> right
>> so it's the question of um where do you
lie?
>> Do you want just to like I'm okay with
just my 8 to 5 job or can I do something
extra to just get in that income
>> right?
>> So basically even if you have that small
income
>> look for ways even if it's going for
getting that an extra certification
>> look for other ways to slightly increase
that income. It's I will um I think I
can talk and talk but
>> sure
>> when we're looking at genes and
millennials there is a very big
difference.
>> Yeah. Generational gap.
>> Yeah. Millennials we we were we grew up
being told to work hard and save. Work
hard and save.
>> Actually get a job and get employed
right and save it. Yeah.
>> But Jenz is a bit different
>> right.
>> It's Yeah. because of even the
information overload
>> also access to information as well but
and digital platform I'm getting to you
Francis in a bit but we're asking you on
our social media what's harder is it
making money uh saving money or growing
it what's the most difficult thing
between uh making money saving it or
growing there's feedback coming through
right um mangal madini mangal it's
interesting you have madeni in the
middle of your name saving money saving
money is definitely I think a big big
big uh problem with almost each and
everyone nation
saving. Okay.
Making money
means of how to actually generate it.
Lenny let me making money and saving is
easy but investing bro that's hard. So
yeah so you can have the money but still
you don't know where to invest or how to
invest it. I'd like to hear my reactions
as well for my guest on the sim
Frederick Young
Kingsley making money. So it's a mix
it's a mixture of of it's hard to make
the money others it's difficult to save.
Maybe you can react on it too as well
before we move ahead uh from the
feedback that's come through.
>> Thank you.
>> Why are people having it difficult to
save their money and yet they have it
and why are others having it difficult
to even now make that money? I think one
of the
the things will be
the the literacy part and I love what
she does in her field just to educate
people more on uh on uh on savings and
investment and growing your money and so
>> sometimes we might think that even the
genz's know and as we've talked about
overload information overload
>> so it's important to sit down with with
an expert
>> and then because our needs are different
the money we have is different. So it's
important again to sit down with a with
with a with with an expert just so that
you could walk through the journey and
see the areas you could utilize in terms
of saving and even in terms of
investment as someone has said
>> so it's important to have someone work
with someone that journey and uh and
then just get to know a few things. Uh
one of the things I would pick from
saving is difficult or investing is
difficult
>> that sometimes when we get extra money
as Jen would explain that sometimes
especially if your salary or income is
regular
>> that many of times our mindset have been
tuned to that when we get extra money we
increase
>> our expenditure.
>> Yeah. You adjust your lifestyle.
>> You adjust your lifestyle.
>> Isn't Isn't it supposed to be that way?
Imagine you you've just been tripled
your income. you're getting a mill
should you be living like you're earning
50k? Now this is what I usually tell
people and that's why I'll go back to
the budgeting whichever method of
budgeting you want to use whether it is
5030 whether it is zero whether it is
the envelope budgeting system
>> but this is what would basically I would
advise someone to do
>> right
>> if you already have a budget in place it
means I'm able to execute my life
expenses with this money that I get
>> meaning any extra income that comes in
has to be divided into two and this is
what I usually advise people to adjust
your lifestyle by 50% of that increment
>> but this 50% of the increment the
remaining 50% should now then go into
more saving more investment because then
this this what basically this will mean
if I was earning 100,000
>> and I have been given a 20,000 increment
>> it means I was able to do my life and
even save if I had a budget with this
100,000
>> but now that I have this 20
10,000 I can add to improving my life so
that again we We are not telling people
to live like
>> paw pals
>> but this other 10% can it then sorry
this other 50% the 10,000 extra 10,000
can it then now go into a structure to
help you make more so that on a rainy
day this money can save you because
money has one simple language
>> save me today I will save you tomorrow
>> right
>> but if you consume all today
>> then tomorrow life happens
>> right
>> where do you run Yes, I think now the
emergency fund if you had Japan you'll
definitely go there but also let me ask
you uh Jen
>> you have invested the money you've
earned it you've invested it now what
happens next how do you grow it grow it
into the journey of wealth
>> cuz uh when you look at the mindset of
Jenz I think you're all about aesthetics
and you know showing off yes it's a good
lifestyle but it costs you but he has
mentioned really well do a lifestyle
audit and ensure that you know you uh
you you find a way of dividing either
you're adjusting well so that your money
and your lif lifestyle fits in the same
same road. So how do you grow your money
into wealth and especially in the
current world you're living in today?
>> What does wealth really look like? Does
it still sound in the name of land,
cars, property etc. or it's different
for both generations, Gen Z, boomers and
millennials?
>> Uh thank you Brian. So uh I'll I'll
start somewhere a bit um far. when you
start earning money and when you start
now going into the journey of investing
first there's a very important element
that someone needs to do protection and
when I talk about protection is at least
build a buffer like having an emergency
fund have the right insurance covers
like or rather the insurance policies
that are necessary so that you have
started like now building wealth you
have protection laid um that layer Now
you can now invest safely.
>> Why do I mean by this? If you don't have
protection in between, whatever you
invest, anything coming or an emergency,
a major emergency coming in, what
happens? You go ahead and withdraw all
your emergency um I mean all your
investments to cater for this emergency
that has popped. So before building or
creating any any investment portfolio,
you have first to do what? Protect. You
have to do protection and protection.
insurance too.
>> Yes, you have the first thing for
protection is creating an emergency
fund. Analyze there's people who say 6
months of your expenses. There are
people who say 6 months of gross. There
are people who say uh 3 months. But for
me, I always say
>> analyze your family. You might say 6
months of expenses, but back at home,
you have a very huge um
>> how do I family that you're supporting.
We call it love tax. People say black
tax but for me I say love tax because we
doing it out of love right so consider
even those people so when you create
that buffer come now to insurance you
need health insurance if you're a bread
winner you need life insurance so that
anything happening you won't leave these
people just like that
>> now come now to investing
>> so that when you start investing I
always say investment is a long-term
journey and when it comes to investing
you have to analyze what um in terms of
risk how re what uh risk profile do I
have? Am I a risk taker? Am I a risk
averse? Am I I don't maybe take too much
risk so that you can now know which
vehicles am I going to invest my money.
If I'm not a risk taker,
>> simple I can put my money in. Maybe mmf
maybe special special funds maybe risk
>> high risk or you know if I'm a risk
taker and maybe at the same time I love
time my in terms of time horizon I can
do longevity. I can now start investing
in stocks but don't expect now you want
uh quick money and so you you had like
investing in stock like there's a
current IPO that is being launched the
the Dangote refinery and you start you
go ahead and jump into it without
understanding do I really need this
money next year
>> right
>> do I what's the timeline um of what is
my risk appetite
>> unlike that person who would have gone
for a conservative investment and they
would have done a better um they will be
better off like that. Then the other
question comes in like maybe you want to
invest maybe in a slightly riskier
vehicle but you don't have that full
amount right now
>> like special funds for example most
companies are giving um the capital to
start
>> right
>> you can start by putting that money as
it grows like in an MMF
>> look the other side is when I'm doing my
investment I want maybe to do T bills
and bonds I hear millennials are doing
that a lot
>> treasury bonds
>> yeah treasury bonds and T bills I'm
saying
says, "I hear millennials are investing
in T bills and bonds a lot." But the
question comes in, are you understanding
what T bills and bonds are? You go to
the internet, you Google and all that.
You get into a bond to as well.
>> You get into a bond yet that bond was
supposed to maybe take 5 years. What
happens the second third year you want
that money.
>> Mhm.
>> So what you go to the secondary market
and sometimes you might even resell that
bond at a at a loss.
>> Mhm.
>> Yeah. So basically it's understanding
yes I've started I've created protection
I've started investing but what exactly
am I investing and why am I investing
what's my goal at the end of it all so
that I can select the correct vehicle
with correct investment
>> right
>> absolutely yeah you're right on that one
but also uh Francis I'm thinking if I'm
investing my money into uh the areas
that she has mentioned
>> I want to receive my returns really
quickly yeah the get rich quick
mentality cuz also I don't want it to
take long. If I'm investing 200k, I want
by maybe if it's a 6 month plan, I want
to have 1.2 m to us end of the year.
Yeah. So, how do you get patient in that
journey as well? Cuz I understand
there's mistakes in between, but also
people get scammed, you know, but you
still want your returns. Yeah. So, how
do you help as a finance uh wellness
coach, how do you help a person journey
through that trajectory?
>> Yes. And I I love that she she's
illustrated it so well. And so
there has to be there's a thin line and
I've used this before to tell my
audience. There's a thin line between
knowledge and wisdom.
>> And this thin line is what gets most
people uh scammed, what gets people
losing their money. Because
we we let's let's be realistic. You've
invested 200,000.
>> Yeah.
>> And you are being told in about 6 months
you'll get 1.2 2 million,
>> right?
>> You might have used your knowledge to to
to research about this, to to read about
this, but that now thin line between
knowledge and wisdom must kick in.
>> You must ask yourself,
>> is this really true,
>> right?
>> And so it is important for people to
have goals and these goals we must
divide them into short-term.
>> What do I want to do in the meantime?
>> This what do I need to do in the next 10
years? what do I need to do uh probably
when I get retired or something like
that. So then when we have that put
together we must now ask ourselves what
type of risk do I want to go in?
>> Do I want to put all my money in one
basket?
>> Do I want to invest every other thing in
special funds? What if it goes down?
>> Because those are questions we have to
ask ourselves.
>> So if you have money you have to divide
it to divide it into segments
>> and I need to have this purely as my
emergency fund. Emergency fund basically
means if something happens I'm able to
rec
>> into into shares for instance
>> that they [clears throat] can trade
shares can trade and in the end I'll get
my money. So we must be conscious of
time we must be conscious of the risk
appetite and you must be conscious of
the p we use.
>> Absolutely. Uh let's take a break on
that note but before we do asking you
what's harder is it making money saving
money or growing it. When we come back,
we'll also be looking at uh what exactly
does wealth look like in 2026 and for
the future to come.
>> So, let's take a break and we'll be
right back in a bit.
All right, thank you for staying with
us. Welcome back. You're still watching
part of show. I'm Bran S. Before we went
on a break, we asked you what's harder.
Is it making money, saving money or
growing it? What's difficult? And
feedback's still uh trickling in. Uh
let's see what you guys are saying on
the hashtag which is part of show. Is it
harder to make money, invest it, grow it
or uh right with Yes, that's the
question. Is what's harder? Making
money, saving money, or growing money.
Let's go. Feedback. What are you guys
saying on the hashtag sponsorship show?
Yes, there we go. Uh, Mangali Madeni, I
think we had a sample part of that too
as well. All right. Uh, Emmanuel,
growing money. So, yes, you can
literally invest it, but it's not
growing. I think uh, Jen has explained
before we even went on a break,
right? Maybe you need to also get a job
too as well or become an entrepreneur
just to kickstart as well.
making money is the problem right so you
can see it's a mixture of both Freddy
Jama
all of them Jose
right continue sending in your feedback
on the hashtag which is part of show as
we continue our guest Kevin Sam you
notice it is a cycle you have to make
serve invest make with investment then
save for another opportunity to make
more And then
spending money, you make money.
You grow the money. But spending money,
oh my goodness. I think at some point
Francis had tried to explain that to as
well. So relevant still. So you can see
it's a mixture of both. Yeah. But before
we actually went on a break, I had asked
you uh Francis, you can go first. What
does wealth in 2026 look like for Gen Z?
Because they're all about, you know,
rent investing. the rather higher um the
biggest mansion in Grundlesia and
experience living there than owning it
and you know and when you look at
generational gaps as well for
millennials they rather own it they
rather own land as a status symbol of
like value of owning you know something
that's close to wealth so what does
wealth in 2026 look like for Gen Z
and I will start from where myself and
my generation were which is millennials
uh we used to see our parents buy lands
here and there. You have a capis in
Camulu. You have another one in
Gitangela, you have another one in in so
forth. But for this generation uh they
they would rather do e investments.
>> E investment means uh you are sleeping
but your money is working for you. And
one of the things that I usually adise
my older audience is that do not for
this generation don't buy land that you
as an inheritance for instance and and a
story is told when I went to a certain
forum and this parent was giving an
example that they bought a piece of land
in his sena and so one Sunday they
forced their 18 and 21 year old children
to accompany them to go to in the middle
of just somewhere there
>> to go and be shown land
>> right
>> as because it The parent had assumed
that will be their inheritance. And the
son asked the dad
meaning you want me to come and be
looking for this chamba or to come
invest in this in this part of the
world. So for for Jenz is they they
focus more on e investments they focus
more on uh money money working for them
without them necessarily being there.
And that's why they because they work
mostly remotely for those who work
remotely. don't see a need of owning a
car when they can rent one when they
want to use it
>> right for experience for convenience
>> which is which is I would want to
support if for us we used to buy cars
because others were buying
>> we used to build houses even in the
farthest of places and that's why you
see people of millennials and those
other generations someone would leave
their own home at 3:00 a.m. because of
uh traffic on Mombasar for instance and
they work somewhere in wastland. So
someone has to get to their home very
late
>> and come in come to work again very
early and so they miss a lot of of
opportunities even to bond with their
own children and most of the time when
you look through it is because they they
bought and invested because others were
doing it. for they are working that if
renting a house and having convenience
for me getting to my workplace and for
me attending to my other things is the
best thing to do that way you analyze
the situation depending what you do if
you buying a car for instance a car that
you might not even drive in another like
like two weeks because you work remotely
and do everything remotely it's not a a
way I would call smart investment you'd
rather not have on that
rent one because there are many
companies that can rent you cars or even
take a cab to another next location. So
I think that is the way to go and as
parents we should encourage our children
to get into investments mostly and not
force the issue of land and some part of
this country where they say
meaning land is translated so so
>> but it's right land appreciates anyways
still wealth so to say J is like heck no
>> and and I agree land appreciates
>> but let me give you a live scenario.
>> Mhm. If you ever get if if you have 10
pieces of land and you get into a
serious emergency, one of the hardest
things to dispose in this country right
now is land.
>> Mhm.
>> And so, as I said earlier, don't put all
your baskets, all your fruits in one
basket, right?
>> You have to be smart. You have to to
work with the current world
>> and you have to to work with the current
technology. Yes.
>> So, there are there are investments you
can do technologically and a simple one
like money market fund. I put in my
million. I know it will make me some
money at the end of it.
>> Okay.
>> Rather than that 1 million buying land
and say for example 200 km from Nairobi
and I know it will appreciate at some
point but it is not guaranteed
>> right. Uh J you're opposed to it like
land for Gen Z it's no longer a sign of
wealth anymore. It's no longer actually
part of wealth anymore. Maybe what do
you think has changed for the Gen Z?
Because I'm also I'm also thinking if
you're heading towards that trajectory
then what is the right uh money let's
say wealth wealth tour system that you
should put in place as you turn older
that should start working for you right
now but you're opposed to that as well.
What's your view?
>> I'm not opposed to to that. Okay.
>> I actually agree with what uh Francis
saying.
>> Oh you agree land is part of wealth and
it still appreciates.
>> Depends.
>> Oh it depends.
>> Yes. I look at not only like forens this
is now to everyone including the boomers
actually
>> if you own land if it's on a place just
you just waiting for it to appreciate
>> don't count it as as an investment
>> because who said that land will
appreciate or if a dump site comes next
uh and it's created next to to your land
will it even appreciate or depreciate
>> but if you have land start leasing it
out it's bringing in some passive
income. Now that's investing. Basically,
as long as that land is
>> working when you're sleeping and it's
bringing in something small, now that is
now when I will refer to it as
>> as in as an investment uh product.
>> If you can't um list it and you it's in
a place that is very fertile, why can't
you start planting something? You don't
have like time to go looking for maybe
the what do we call maybe maze once in a
while. plant trees
>> like just do something on that land
>> get a business rented.
>> Yeah. Lease it out and start getting in.
That is now the only time I can refer to
as land as being an investment.
>> Right.
>> There are so many ways when we look at
real estate and in terms of land on how
people can do proper investing like you
get a huge chunk of land you become a
developer like slice it out, sell it
out, make your money. So it all depends.
But all the days we were when we were
growing up like Francis has said we were
being told like when you get your first
income you do what you buy land
>> but now the question is or rather that
uh scenario is changing too why are you
buying that land I don't want to have
that land why can't I even buy rates at
the end of it all I'm still investing in
real estate
>> yes
>> so yeah so it all comes down to
>> what you understand in terms of
>> the investment scenario
>> okay absolutely And and I had asked you
what is a wealth system for for instance
you want by 30 when 40m what is wealth a
wealth creation system or two that
should one install especially for the
genz before they turn 30
>> okay um I'll start also defining what
wealth is
>> right please
>> for me
>> wealth is basically freedom
>> and we all define freedom in different
ways how you define wealth according to
you brand is traveling the
So if at all it's traveling the world,
why are you focused on maybe putting so
much onto conservative investments while
you can just be putting your money in
money market anytime you want to travel?
That's freedom
>> for me. I I am viewing um wealth as
leaving it to like as generation
creating generational wealth to my
babies. You all someone else doesn't
want to have kids. They want just to
enjoy. So it all comes down to what does
>> wealth mean to me and like you have said
you've asked me like um someone wants to
to
>> to to have 40 m by the time they're 30.
So there's something we call freedom
number.
>> I'm continuing with from what I've
defined,
>> right?
>> Why do you need that 40 million by the
time you're turning 40? Why
>> when you calculate
>> it can't be 30?
>> Yeah. 30 40. No, no, no. It actually
>> is too early.
>> No, no, no, no, no, no, no, no, no. It
actually
>> depends. It depends on Yeah. Even most
>> It actually depends.
>> Most tech CEOs are actually 20.
>> Yeah, it depends on Yeah, it depends.
>> Especially in the Gen Z world.
>> Maybe that is your freedom number. the
the 40 million by the time I turn 30. So
between the age you are in and your
>> your supposedly that 30 years what do
you need to do?
>> Of course you can't just go risking all
your money
>> because at the same time if you get into
too risky investment you might lose
everything
>> but at the same time you can get a skill
like you have said being a techsavvy you
can get a skill that can get you can
propel you there but the question will
be even if I get that skill how do I get
there? Do I really need investors? How
do I get these investors? How do I
communicate to the investors now um
buying into my idea? So, it all comes
down to exactly this is your freedom
number. This is the timeline, the
timeline you have. What am I going to do
towards that and what am I doing now to
achieve that?
>> Right. Absolutely. So, picture please
ensure that you do that. But let me ask
you Francis for a Gen Z who is living in
a world where now with emerging
technologies like artificial
intelligence there robotics. The other
day we were doing a story about a
restaurant that uses robotic waiters but
they're working alongside with humans. A
skill could literally be automated and
>> you end up you know losing that
opportunity. From a wellness perspective
too as well. How do you advise uh a
person in the current world today to
adjust to that reality? Because uh when
you look at what some of these tech CEOs
and these AI developers are saying,
they're actually warning I think um Bill
Gates has been on the front line saying
some jobs will be lost. So probably if
you are in a certain area that was of
service, you are likely either to be
replaced by a robot or AI and that maybe
was your only main money making skill.
So how do you help this person?
>> Okay, one of the the the easiest tools
of making money is actually discipline.
M
>> because discipline has to kick in
and you start knowing early that one I'm
making this money can I then cultivate
the discipline first of all of even
saving it and even investing it because
you can get all the money as I said in
the beginning but because you do not
have the discipline and the consistency
to work for it to make money for you or
to make extra income for you that money
will just disappear into thin air. So
one has to keep discipline. Two, one has
to become innovative
and what I mean by innovative is this.
If I'm working as a whatever job I'm
doing, am I just sitting back and hoping
that more wealth will drop from heaven
like mana or am I trying to up my skill
so that as the technology advances I'm
able to meet it at its advancement
level. So discipline and consistency is
key. Mhm.
>> Growing out of what you do is also key
and it's also important. I usually tell
this to people when came about
>> it really opened up literally people's
minds that I can literally work from
home.
>> I can go to my 8 9 to5 or 8 to 5 but
still be able to do something else on
the
>> the side on the side. I can I can try to
harness my skill by becoming more open
to these technologies and all that and
and even when it comes to upping our
skills we have passed that era where you
had to sit in class throughout to learn.
>> Yeah. People who are in this country and
they are studying in the US.
>> Yeah.
>> Or they're here and working for a
company in Atlanta.
>> Yes. I I I'm in the insurance world
where I where I work my 8 to5 and I have
clients that I have never I have never
seen in my 12 years of of of of
experience because someone is working in
Atlanta from Kenya. Someone is working
for a big tech from my village back in
>> and so we you have to really grow with a
with a growing trend but two things must
still remain
>> discipline and consistency
>> without without those two things
>> you'll watch others grow
>> and you'll either become
clapping for them clapping for them or
you'll be whining
>> that others probably are visiting
>> [laughter]
>> It's a normal conventional Kenyan sto
here and there. But also uh before we
talk about your book with Jen, you have
two incredible books, but we'll talk
about them shortly as we exit. Uh a
Kenyan who has 5,000 Kenya shillings
right now. It's midmon. I know we're
heading there. It depends with your
midmon and how it looks like. uh how can
they begin a journey of wealth creation
if you are to apply or they've just come
into your office or they're in your
training session they're telling you you
know what
as they say
millionaire at 27
>> what should they start doing right now
the immediate step they should take
>> the first thing they need to do yeah um
I'll echo what Francis said when they
come like when someone okay when someone
comes and tells me I have 5,000 what do
I do with it. I tell them I can't help
you.
>> Why?
>> The first thing you need to do is first
write down your goals.
>> Remember when Francis said short-term,
medium-term and long-term? That is the
first thing we start.
>> You will come, we sit down, we write
down your goals. The 5,000 now we will
be able now to divide it. This one will
get my shortterm, maybe 2,000 for
shortterm, 2,000 for medium, and 1,000
for long-term. Or maybe the short term
is more urgent. So why not like put
4,000 on the short term and 500 and 500.
So when you come to my office and just
tell me I have maybe even just 100,000
100,000 I want to invest. I have 5,000
where do I start?
>> The starting point is sit down go on a
money date actually.
Yeah.
When I talk about money date it's
between you and your money.
>> Yeah. So you're speaking to your money.
>> You're speaking to your money. Money is
a tool basically. So when you're sitting
with it and you're talking to it, you're
on a date analyze. Yeah, this are now my
goals
>> from actually there you'll have a
specific structure on how now you start
hitting on your goals and achieving
>> like coming closer to attaining your
wealth basically. Yeah,
>> absolutely. We are exiting. We are on a
timeout B and I want you to shortly in
30 seconds highlight the art to master
your finances and wealth how if somebody
will purchase these books uh what will
they get from it? So for the art to
master your finances is purely a
personal finance book. I tried as much
as possible to simplify it and avoid the
huge jargon and try give scenarios and
stories about what a common person goes
through. So it basically starts with
what we have been talking about
emergency fund all the way to estate
planning. So it's a simple financial
planning tool
>> right. So financial planning tools from
the art to master your finances wealth
how
>> it's for the women.
>> Mhm. I I've tried to speak to every
woman depending on the age you are
whether you're in your 20s, 30s, 40s,
legacy age, 50s. So I've tried to when I
wrote uh wealthi it's a very dear book
to me because some of the stories that
I've written are real stories and
scenarios that women go through and how
to maneuver around when it comes to
money.
>> So it's a book talking to women but
addressing all the financial matters
that we women go through go through.
Please uh tell them in one second where
they can buy the book too as well.
>> You can purchase Yeah, you can purchase
from our website at ww.japesh at I mean
ww.japesh.com
or you can call us at 074300LE2
I'll repeat that 074300LE2
>> right yes
>> uh Francis where can they get you on
LinkedIn for anything consultations etc.
So because we are talking to Jenz's
today, let me give them my Tik Tok page
which is a higher finance and wellness
>> a higher finance and wellness and I'm
also available on 0723
>> right
>> 470
>> 117 0723 470 1117
>> right thank you I'm sure they'll be
flocking your DMs and calling in really
fast thank you so much for anything
we've not mentioned please ensure that
you get in touch plug in with them Jen
Thank you, TJ, finance and investment
trainer alongside Francis Hire, finance
and wellness coach. Thank you both for
being here and all the best.
>> Thank you.
>> All right, we want to thank you as well
for watching us from 7:00 p.m. till
right now. If you missed anything,
you'll [music] find it on YouTube for
channel. But please keep on reacting to
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