Simon Thibault Is Building the Market Before the Mine at Scandium Canada
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Simon Thibault, the new president and CEO of Scandium Canada, has recently taken the helm following significant organizational changes that mark a strategic pivot for the company. Under his leadership, the firm is shifting its focus from being solely a mining entity to becoming an integrated manufacturer with a strong commercial presence through its subsidiary, Scandium Plus. This business unit, formerly known as Fial Technologies, already owns and sells aluminum scandium alloys to existing customers, effectively establishing a revenue-generating operation before the company's primary mine at Crater Lake comes online. Thibault emphasizes that this "market-first" approach is the company's main differentiator in the Western world, allowing them to generate immediate value while simultaneously developing their long-term mining assets.
Thibault's strategy is deeply rooted in his extensive background with General Motors, where he served as the leader for EV critical materials and supply chain resilience. Drawing on this experience, he outlines three fundamental rules for success in the critical mineral space: products must meet strict specifications to fit customer needs, they must have a clear insertion path into manufacturing processes without excessive refining stages, and they must be globally cost-competitive rather than relying on premium pricing. He argues that most players in the industry fail because they try to push a mine onto a market that isn't ready for it, whereas Scandium Canada aims to create a "pull" by offering superior products that solve real problems for Original Equipment Manufacturers (OEMs). This philosophy ensures that the company remains viable and sustainable even before its own mine is operational.
The immediate future for Scandium Canada involves leveraging existing market sources of scandium oxide and master alloys to fulfill customer demand in the short to mid-term, ensuring business continuity while the Crater Lake project undergoes years of development. Thibault acknowledges that the mine will not open next year and requires significant time to mature, but he is confident that once their sales grow sufficiently, the existing market sources will no longer be enough, necessitating the production from their own mine. This phased approach allows the company to build a resilient supply chain that is safe, sustainable, and independent of geopolitical risks, aligning perfectly with the needs of the automotive industry for reliable critical materials. Ultimately, Thibault positions Scandium Canada as a unique "real company" in the sector, one that prioritizes customer relationships and product excellence over simply sitting on an open pit waiting for extraction.
Read the full video transcript
[music]
This morning I have the pleasure of
speaking with Simon Thibo, the president
of Scandium Canada. And good morning,
Simon.
>> Good morning, Jack.
>> Uh, there have been some dramatic
organization changes in Scandium, Canada
in the in the very near term. Can you
give us a brief resume of that?
>> Absolutely. Yes. Uh I mean as you know
Gee Burasa was the former uh CEO of
Scandium Canada has been doing an
amazing job in the past years at
building the those very strong
foundations that we have with Scandium
Canada executing the acquisition of Fel
Technologies leading to Scallium Plus.
uh but yes the company now is kind of
moving to a different speed and I'm very
much looking forward to talk about that
with you and they needed a different set
of skills which brings me to this place
as the new president and CEO and also
president of scallion plus yeah
>> can you tell us about about scallium the
the other word that's appearing on the
screen this is this is news for us and I
think you have a very interesting story
>> absolutely yes this is to me the the
main differentiator
of this company. I mean it's Scandium
Canada in itself as a company that has
yes a mining project a crater lake
project but what really differentiates
us from the others is the fact that we
have a business calium plus as you very
well said that's totally different
that's somehow new it's been there for a
while but it was under the name of Fial
Technology and essentially it's a
company that owns alloys and that is
also having customers and clients
producing aluminium scandium alloys on
the market right now. So to me that's a
big difference and this is what Scallium
Plus is all about. Yes.
>> Uh in my opinion you are the the most
advanced scal scallium and scandium
company in the western world and I
congratulate you because I think you're
doing exactly the right thing. You are
actually in business as a manufacturer
and seller of of scandium based goods
and at the moment you are also
developing a mine.
>> Absolutely. Yes. And my experience in
this industry especially in the
automative industry on supply chain has
been that there's not a single company
single OEM customer in the world that
wants just the supply chain. You need to
be able to be out there on the market
with a product. And our strategy, our
business strategy is to start from the
product. Not start from a mind and try
to push a mind on a market, but actually
start from the market with a product and
create a pull on the mind where the mind
actually becomes a solution to a problem
because you're too good with your
products. That's what this business is
all about. is about being too good with
products aluminium scandium alloys and
then in the mid to long term having the
need for a mine. So it's a different
approach from what a lot of players are
are you know taking in this industry.
>> In my opinion it's the exact correct
approach and and again I congratulate
Can you tell us something about your own
background in in the manufacturing
industry?
>> Yes. So prior to this this joining uh
Scandium Canada I was with General
Motors. So I was EV critical materials
leader where I was in charge of building
um you know supporting the whole team in
building the supply chain a resilient
supply chain outside of of mainly of
course outside from let's say what we
call country these so essentially
locations where you have geopolicies
geopolitics that's playing a a big role
in there so we want to we wanted to move
away and build safer viable sustainable
and resilient supply chain so my focus
really been about sourcing all of the
critical materials
that go into an EV and then in the last
months also having a big focus on energy
storage but the point you know my whole
theme was about how can we source
minerals essentially making sure that we
have products that are on specs that's
kind of the first rule you want to have
a product that fits a demand a need so
you got to be on the spec then the
second thing is that it's one thing to
have a spec but you got to have an
insertion pattern so that's the second
rule in my opinion where not only your
product needs to be compliant with the
need. But you you you cannot have like
three four stages of refining or
processing before your product actually
goes into a real thing. And then the
third thing, whatever people say, you
got to be cost competitive. You cannot
go out there with a product that needs a
premium to be sustainable or viable. So
you got to go to the market at the right
price and be cost competitive globally.
And I think that's what we're trying to
do. Not trying to do, that's what we're
doing at Scandium Canada right now. We
have the products, they meet specs, we
have a clear insertion path, and we're
cost competitive because we provide
benefits from a performance standpoint
or strictly from a cost standpoint. So
to me, that's the biggest learnings from
my experience is those three fundamental
rules that I've learned at GM and in
past experience, Scandium Canada ticks
them all.
Uh I I'm uh quite impressed because I
think you you represent for in my view a
new category in the critical mineral
space which is you are a real company.
your your your focus is obviously on the
customer
and and quite frankly um as good as your
project may be at Crater Lake, you're
obviously open to to sourcing Scandium
wherever you have to source it for your
customers. And
yeah, I I I it's it's you know, I'm I'm
usually uh able to speak 20 or 30
minutes uh without taking a breath. I I
I am absolutely speechless here. Uh
Simon, I I have to now put you in a new
category and for the moment I'm calling
it you're a real company.
>> Oh, agree. I I cannot agree more
honestly. I mean first what you just
said about we're focused on the customer
I can't understand how we could not I
mean the sole business is about market
and is about customers that's where I
come from so my experience is about you
know I'm I'm sure you know about this
you know when you work with an OEM you
get approached by so many companies that
come to you and offer you something that
either requires a premium to be viable
either requires you as the OEM to build
the insertion pad for that product to go
into your products like seriously
Seriously, if I was to step in this
position and be as the CEO of Scandium
Canada now having to do all of that, no
way. Like to me, that was just
impossible. So that's why with Gee, I
was very happy that the vision he was
having was aligned with mine, which was
okay, we need to stop be sitting in a in
a in an open pit, you know, on an
mechanical shovel and trying to think
about blasting and drilling. We need to
be thinking about products, alloys,
advanced manufacturing. And that's what
we need to be thinking about and then
the mine will come. And then you're
right, in the short term, let's be
honest. I mean, everybody knows Crater
Lake is not going to be opening next
year. So, we need years to develop the
project. So, we need to stay focused. We
need to continue developing the project
so it's ready when we need it. But
meanwhile, in the short to midterm,
you're absolutely right. If I need
scandium oxide, there are sources of
scanium oxide on the market right now.
There are sources of master alloy on the
market right now. So we can tap on this
in the short to midterm and when we'll
be so successful with our sales then
we'll need the mind because what's
existing won't be enough.
>> Well, you're again you're you're in a
category which only contains your
company at this point
>> in
and I I am unusually for me I'm
speechless. Uh, I need to think about
this and I I'm I'm going to want to talk
to you on a regular basis because I want
to follow what's happening. I think that
your particular background is ideal
because you have been in major
industrial uh a major industrial company
in North America and you know how they
think and you actually you've told us
exactly how they think and how all of
them think. Okay. And that I don't know
of any other CEO I have met in Canada
that has your particular background and
even better your understanding of what
markets really are and how you how you
make and sell things. So again uh
congratulations. We're keep in touch and
and thank you very much for this
introduction. I have to think about
this. We have to talk again soon when
I've got something intelligent to say.
Thank you.
>> Absolutely. It'll be a real pleasure to
stay in touch as always. Thanks.