Shopify Google Shopping Ads Full Beginner Tutorial

These products right here that are showing up at the top of the Google search results are Google shopping ads. And the awesome thing about these is that they're not just randomly appearing in front of somebody's social media feed. Instead, they're appearing for people who are actively looking for these types of products. People or potential customers that are already ready to make a purchase. They know that they want this and they're ready to put down money for it. But shopping ads are actually only one way in an entire system that Google can use to send traffic to your store. Your store can also appear in normal search results inside direct answers and even as a source inside Google's AI generated results. And if your store isn't showing up in any of these places, that traffic is probably going to one of your competitors instead. So, in this video, I'll show you three different ways to use Google to bring more traffic and potential customers to a store that you already have. Just check out these results. Google has helped me bring this store all of this traffic and has generated over $10,000 in sales in the last month. And I'm going to show you the exact system behind it. So, the first part to this strategy is going to be with Google Shopping Ads. Now, to get started with this, it's super easy. All you have to do is navigate to ads.google.com and then we're going to click up here where it says start now. So let's go ahead and do that. And it's going to take us to this page over here. So this is going to be our very first campaign. And that's what we're going to walk through first. So Google is going to ask you a few questions. Specifically, what is your business name? Now you don't need to give it this, but it is going to help later on. So let's go ahead and start by giving it the name of our business. And it's going to ask us for a website. So, it's asking us where should people go after they click on your ad. Now, for this, we don't necessarily want to give it our actual homepage for the website. We want to give it a specific product listing so that way we can show up and compete with all of the other ads or the other products that we saw earlier. So, for this, I'm going to give it a specific website, which is going to be this one over here. Let me show you exactly which one I'm talking about. So, it's going to be this one for a foldable Bluetooth keyboard. So that way we can have our specific product alongside all of the other sponsored results. If we give it just our basic homepage or our generic website, then it's not necessarily going to pull up one product. So what we're going to do here is we're going to give it the specific link to the product that we want to promote. And then we're going to go ahead and click on next. Now after this, it's going to ask us to describe our business a little bit better. So describe what makes your business unique. So here we can just give it a quick description. So for this, I'm just telling it that we sell different types of electronics for home office, including keyboards, mice, and other computer accessories. Now, what specific products or services are we going to be advertising in this campaign? So, for this one in particular, it is going to be computer keyboards, but we can also give it Bluetooth and wireless accessories because our keyboard is going to be a Bluetooth and wireless accessory. Then, it's going to ask us to select the web page to get relevant images. So, it's going to pull the images that we have on our page, and that's what's going to be displayed on our Google Shopping Ads. Now, we're going to go ahead and click on next. It's going to ask us to link any accounts. So, whether we have a YouTube channel or if we have any phone numbers, we can go ahead and add that here if they're not linked. And then, it also asks us to link any other accounts. We don't necessarily have to do this, but it will help again later on if you do have any of this information that you can feed Google right now. But if not, you can just click on skip. All right. All right. So, now it's going to ask us what is the goal for this campaign. Now, for this, we are specifically going to be looking for purchases because we're not going to have anybody submit a lead form. We're not going to have anybody call us. We don't want necessarily page views. We do want people to jump onto our page and watch it or see our page, but we do specifically want people to actually make a purchase. We want conversions. And we also have brand awareness. Now, if we click on here, we do have a few other options, but again, these aren't going to be necessarily relevant to what we're doing. The only other ones that we can go with would be add to cart or begin checkout. But to make things a bit more easier for the users, we're going to go ahead and click on purchase. Now, on here, it is asking us what the URL is going to be or what link or what page the user or our customer is going to land on after they complete the purchase. So, for this, we can leave it at our basic homepage. And we can go ahead and click on next. All right. Next up, it's going to ask us who are we going to sell this to? Who do we want to see our ads? So, for this part, we have to think about a few different keywords that people are going to be using when they search for our product. So, for one, people are definitely going to be looking for Bluetooth keyboards or foldable keyboards or phone keyboards. These are the types of keywords that we want to give Google ads. So, that way when people actually search these, our product starts to come out. So, let's go ahead and add a few of these. Let's go with foldable keyboard. We can click on enter and then we can start with the next one. Bluetooth keyboard, phone keyboard, mobile keyboard, and we can add up to 50 different themes. Now, if you need help coming up with a few of these different themes, you can go ahead and ask Cloud or CHBT for different suggestions on what people are looking for when they're looking for these types of products. Then, it's going to ask us where do we want to sell? So me in particular, I usually just stick to the US. But if you sell worldwide, you can go ahead and change the locations and the different languages. So for this, I am going to keep the location as the United States. There's more than enough business here in the US that we can target. And same for the language. I'm going to keep this at English to keep it simple and straightforward. And I'm going to click on next. All right. So now, if we look here on the right hand side, we're going to see a preview of what our ad is going to look like. So we have the search. We have a display which is going to look like this. These are sometimes going to come up on different websites when somebody lands on a website. We're going to have the option for YouTube. So sometimes while you're watching a video on YouTube, you're going to see a little ad on the bottom. This is what that is going to look like. Then we also have the discover page, which is going to be this one over here. I don't know if you've seen this before, but if we go to our phone, specifically on Androids, I'm not sure about the iPhone. If you do know if this is also available on iPhone, let me know down in the comments below. But if we swipe to the side, we're going to have our discover page over here where we have pretty much a news feed. So if we go to the top and then we click on Google up here, it's going to go ahead and take us to this page where you're going to start to see the different ads as well. And then we have Gmail. So if you're on your Gmail, sometimes you're going to see all the way at the top, you're going to see sponsored results or sponsored ads. They're not actual emails. Instead, they're ads. And this is what they're going to look like. Now, by default, it is going to show you the closed option over here. But when somebody clicks on it and opens it, this is what it would look like. Now, before we continue any further, if you do want to learn more about drop shipping or expanding your e-commerce store and starting to make some more money online with your different online stores, then make sure you hit that subscribe button and hit that little bell notification so you don't miss out on any future videos. All right, let's continue. So, let's go ahead and start our campaign. So, we already have the landing page, which is going to be our product page. And then we have our different headlines. So, we have already everything pre-filled out. As far as our headline, it says upgrade your home office. Now, we also have a few different options like pocket-sized wireless typing, lightweight travel keyword, sensitive multi-touchpad. All of these are different features for our product and Google already knows this because it checked out our link and it pre-filled everything for us. Now, we can go ahead and change this if we want to or we can keep the settings as is. For now, just for simplicity, I'm going to keep it as is. And then we also have here the long headlines. Now besides long headlines, we also have the descriptions, which is what we're going to see down here. For example, where it says, "This lightweight matte black keyboard comes with a free phone stand holder." Now, when we scroll down, it's asking us for a few different images. So, these are the images that are going to be shown to our customers. So, for this, I do highly suggest that you come up with cleaner images than what your supplier gives you. And in order to do this, there's a few different options. For one, you can take one of your different images. I mean, this one is already pretty clear as is, but if you don't have any good or clear images, let's say, for example, you have something like this one over here. We can go ahead and take this image. We can copy it. Go to chat GPT and paste it in here and say make this into a product image focusing on only keyboard. And let's run back really fast and let's check out what else it's asking us for because it is asking us for two different images. So, it's asking us for a landscape image and a square image. So, let's actually run back to chatbt and do a quick follow-up and tell it, give me a landscape image and a square image. So, now we're going to kind of interrupt it for a second, it's going to think again and it's going to create both variations for us. Okay, so after a couple of minutes, or rather a couple of seconds actually, it gave us these different options. So, it made this one over here, which is our square image, and then it made this one, which is our landscape image. So, this is actually perfect for what we need. Now you can go ahead and just make a little bit better. These do look pretty AI generated because if we look over here, we have some pretty random buttons. So I do suggest that you fix these before you actually post them. And another thing would be to just make it a bit clear, right? Instead of having it like this, you can maybe make an image that shows this in it's three different forms. So completely closed, one side open, and then fully open. That way when somebody comes across your product or your ad, they immediately see everything that the keyboard can do. At least in this particular case. So from here, let's just go ahead and download our different images. So I'm going to download the square one, and then I'm going to download the rectangular one. Now, again, I do suggest you fix these before you post them, but for this example, we are going with the ones that JBT generated. So from here, we can come back to our Google Ads campaign. And let's go ahead and add our landscape image, which is going to be over here. I mean, it already gives us a few different examples that we can go with. So these are actually pretty good as they are. Let me just go ahead and expand it. It looks good, but it's not exactly our keyboard. So, this is not going to work for us. We want to make sure that we're showing our customers our actual product. So, let's go ahead and run over to the upload section over here. Upload from computer. And this was our landscape image. So, we're going to choose this one over here. All right. Perfect. We're going to go ahead and click on review assets. Now, it is asking us for an AI label. So, if you did create this with AI, you can go ahead and click on this over here where it says on. Now, we're going to go ahead and click on done for this. And then let's just go ahead and upload the other one while we're at it. Let's upload the square one, which is this one over here. Once more, we can review the assets. Just take a look at them over here. We can go ahead and set everything to on so that way Google knows that these were done with AI. We click on done and then we can click on save. So here it shows our different images and it's automatically going to start to update over here. So here we can see as it scrolls through, we have our shopping ad over here with our creative or our product image. So we have this part done. Let's go ahead and scroll down. There is going to be an option for you to upload your logo. This is already going to be pre-filled with the logo from the store that you linked. So, we can go ahead and choose any one of these or you can upload your own. I'm just going to select this one as it is. Now, was this one created with AI? This was not created with AI. So, I'm just going to go ahead and skip it. We have our business name. This is already pre-filled. We set this up earlier. And we have videos. So, if you have any videos that showcase your product, you can go ahead and add them through here. Now, if you don't have any videos, it does tell you or it gives you the option to generate videos, but I have used some of these different video generators in the past. And for e-commerce, they're not necessarily the best. What I do suggest is that you go ahead and check out Create UGC. Now, at Create UGC, you can go ahead and create AI UGC videos with avatars that are actually holding and talking about your product. These are proven to convert and they're made in a way so that way they actually gain users attention. They're perfect for advertising your products on social media. And you can even upload them to here. For this, we are going to go ahead and skip this one though because I don't currently have any created. But if you do want to make any of your own, just go ahead and check out create uc.ai. The link to it is going to be down in the description below as well. Now, the next option that you have here is going to be to create a site link. So, essentially what the site link is, it's different links that are going to allow you to give some more information to your users. So, that way you can take users to specific parts of your website. Right. So, let's say if they're googling something else, this can come up and it'll take them there. Now, we can go ahead and skip this for now. Let's go ahead and check out the call to action over here. This is going to be automated by default, but you are going to have a few different options to choose from. Now, you have the option for customers to see learn more. They can get a quote, apply now. These aren't the ones that we want. The one that we want to actually go for is going to be shop now. So, it's better to switch over the default to shop now because this is our intent for our customers to start shopping. Now, after that, we're pretty much good to go on this part. So, we can go ahead and click on next. Then, it's going to give us a bid strategy. So, this is going to be where our budget starts to come in. Now, what do we want to focus on? So, we have a few options. We have maximize conversions, target CPA, maximize conversion value, and target rorowaz. Keep it simple. Let's go ahead and choose maximum conversions because that's again what we want. We want to make sure that we start getting sales. So, let's go ahead and click on next. And then it's going to tell us to set a budget. Now, the thing with a budget is that there's not going to be a magic number that you can automatically choose for all of your different ads. This is really going to depend on your ad, on how much you want to spend, how much you can spend. And my suggestion is to start with something low. So, you can start with something with about $20 per day. You can run multiple ads for different products, and whichever ones you actually see start to gain traction and start to bring in some money, so you get an actual ROI or return on investment. Let's say you invest $20 and you actually start seeing people purchasing your product. You start making 20, 30, $40, $50. Then you can start to increase the budget on that particular ad. And keep doing this with all the successful ads and the ones that aren't making money, the ones that are getting clicks, but they're not actually getting sales, which you're going to be able to analyze how to do that in just a little bit. Then you can start to kill those ads because again, you're simply going to be wasting money if people are clicking but they're not making a purchase. because you need to remember that Google charges you when somebody actually clicks on your product, not when they make the purchase. So for this, let's go ahead and set a custom budget. And let's change this to simply $20. So this is going to be our daily budget. Now, it is telling us to increase to $196, but this is also going to depend on the type of product that you're offering. So because I am doing a keyboard in this case, that's a product that's very widely available. But it's okay. $20 is a good starting point to try to see what's actually going to work and what's not. If we do see that it starts making money, then sure, by all means, I'll increase the budget. But right now, I'm just testing. I need to get that proof of concept. I need to make sure that it works. So, let's go ahead and click on next. Now, it's going to ask us for our account and our payment details. So, this is how Google's actually going to get paid before it starts showing our keyboard or our product to our potential customers. So, from here, we are going to get a few different promotions. So, it's telling us if we spend 500 bucks, we're going to get $500 back in ad credits. That's a really good deal. If you have the budget for that, by all means. But again, right now, we're testing. Let's start with 20 bucks. Then, let's go ahead and add our payment method for this. I'm going to do a debit card. All right. Perfect. So, now we're going to be charged on the first of each month anytime the balance exceeds an amount known as our threshold. So, we're going to have a threshold. Let's say it could be 20, 30, or $100. whenever we pass that threshold, Google is automatically going to go ahead and charge us on the first of every month. So after this, do we want a personalized guidance from Google Ads account strategist? No, we do not want that. And go ahead and submit. All right, perfect. So our ads are currently being reviewed. Now the next thing is to actually just probably give it maybe 15, 20, 30 minutes while our ad is reviewed to see if it's approved. If it's not approved, Google will tell us exactly why. And from there, we can go ahead and fix or adjust. So that way it can get approved and we can start advertising our products through Google Shopping. Now one thing that I do suggest is that if you are selling your products on Shopify the same way I am is go ahead and install the Google and Shopify app. So it already gives you the option through here. You can go ahead and click on next and it's going to give you the different instructions on here. Now another thing that you can do or that you should be doing is when you go to your Shopify store, you can go ahead and click on the search up here. Go ahead and click on apps and then we're going to look for Google. You're going to have the Google and YouTube app. We're going to go ahead and click on that and you're going to go ahead and install this and you're going to connect it. After you connect your Google account to your Shopify store, you're then going to go ahead and connect your Google Ads account to it. So, your Google Ads account is the one that we just went through, the one that we just created, and you're going to link both of them together. Now, if we go back to our Google Ads dashboard, we're going to see here our different campaigns. The one that we just created right now is campaign number one. So, we can go ahead and click into it. And then we're going to see here the status of the campaign. So here you're going to see the status. It's currently still pending. So it is under review and the ad strength is also pending. But here we have all of the different information that we're going to be looking at as our ads are running and gaining data. So here we're going to see how many clicks our ad has had currently. Of course it does show as zero because it is still pending. But this is going to show how many clicks we have. We have here the number of impressions. So if we have one click and we have 10 impressions, that is going to be a very small number. This is just for an example. We're going to have our 1% in click-through rate. Now, clickthrough rate we have over here. That's where you're going to see that percentage that I told you about and our average CPC. The CPC is going to be our cost per click. So, how much does it cost us to have a customer actually click on our ad and go to our website. Then, we have the total cost of how much we've spent. And this right here is very important, our conversion rate. So, how many people have actually checked out. This is one of the things that we're really going to be keeping an eye on. Then we also have the conversions which is the actual number of conversions. How many people have actually checked out versus the percentage and then how much each one of those conversions cost us. So how much did it cost us to actually make a sale. Now one thing I am going to tell you from the get- go is that you're going to have to try different creatives. You're going to have to AB test. Now what do I mean by AB testing? I suggest having different ads for the same product. Now when it comes to our images, you are going to be able to change different images. Now, to just give you a quick example, we can go ahead and create three different ads for this same product. Each ad is going to have a different main image, and it's going to have different headlines. That's how we're going to be AB testing to see which ad creative works better for us. So, we can have three ads running for the same exact product, each with different images and each with different headlines. And one of them could have a lot more clicks, while the other could have a higher conversion rate. That's what we're going to have to keep an eye on and what we're going to be adjusting based on. Now, this is just the first part of the strategy. The second part is going to be SEO, AEO, and GEO. Now, these three terms sound a lot more complicated than they actually are. So, to start, SEO stands for search engine optimization. It helps Google discover our pages, understand what they're about, and decide where they should appear in regular search results. Now, AEO stands for answer engine optimization. So instead of only trying to rank on a page, we organize the information so Google can easily pull out a direct answer to someone's question. And GEO stands for generative engine optimization. This is about making our business and content easier for generative search tools to understand. You know, Chad GPT, Claude, Gemini. It pretty much makes them trust us and mention us and potentially site us. Now the important thing to understand is that AEO and GEO do not replace SEO. SEO is still the foundation. AEO on GEO just simply built on top of it. So what should we do? Well, first every page should have a clear purpose. The page title, the headings, and the content should all match what the customer is actually looking for. Instead of forcing the same keyword into every paragraph, answer the main question clearly and naturally. Put a direct answer near the beginning and then support it with useful information. Things like examples, lists, comparisons, or tables. This makes the content easier for a person to understand and easier for Google to use inside of an answer. We should also connect related pages with internal links. For example, a blog article can link to a collection. The collection can link to individual products and those product pages can link back to helpful guides. This helps shoppers navigate the store and it helps Google understand how pages are connected within your store. And trust also matters. The brand name, the contact information, your policies, author information, and product details should remain consistent across your entire website. And if we want other websites or AI generated answers to site us, we need to publish something that's actually worth citing. That could be original images, a product comparison, real testing, firsthand experience, or specific information that other competitors don't provide. Now, one great example that we should all be doing is simply creating blogs for our website based around this information or potential questions that our customers would be googling or asking an AI. Now, simply publishing a generic AI article that says the same thing that everyone else does probably isn't enough. A blog gives the store a lot more opportunities to appear on Google than product pages alone. A product page usually targets someone who's already close to buying. A blog article can reach that person or potential customer earlier by answering a question, helping them compare different options or solving a problem that's connected to that product. And because the article remains on the website, it can continue generating traffic long after we publish it. And this is how we make one. So when you're on your Shopify dashboard over here on the search, all you have to do is type in blog and then you're going to see a few options. You have blog posts and add blog. Now these are two different things. So if we click on add blog, we can make an actual blog for our website. We can actually create multiple blogs with different blog posts in them. So we can create one. For example, let's say how to start a print on demand business. And we have different blog posts that are related to that. Another example would be adding a second blog, like a blog that's specifically focused on, let's say, computers or on phones or technology. Now, mixing and matching different blogs like that is not a good idea. It's not recommended. I suggest that every blog that you create, you make sure that they stay within the same general niche. So, you can make one for, let's say, technology, and then you can create another blog that could be specific to computers or phones. But to keep things simple, I suggest just having one blog. have one blog and then within that blog have the multiple blog posts. So in this case we're going to go ahead and create a blog that's going to be based around computer accessories. So let's do computer accessories. Now here it's also going to ask us whether we want comments allowed or disabled or allowed after being approved. For this we can go ahead and do allowed if you want people to leave their comments on it, leave their thoughts on your blog posts. Otherwise you can keep it as disabled. And we have the theme template. This is just simply going to be what our blog looks like. Now, after this, we can go ahead and click on save. And now we can create a blog post. Now, on here, we're going to have the title to our blog. And we're going to have the content. So, let's say the title is going to be best keyboards for your phone. And then here we're going to have keyboard number one. Keyboard number two. We can go ahead and select it all. Create bold. Let's click on save. And let's look at what this is going to look like. So, we can click on preview. And here is our blog. Obviously, here there is not much in it. So, how do we actually optimize this for SEO, AEO, and GEO? Well, simple. You can either write the entire article yourself based off of different example articles, like let's say this one that I found over here. This is the perfect one that we can use to take a type of inspiration from. So, we have the best wireless mouse or the best wireless mice of 2026. Has a bit of information here, the different products that it recommends, and then it goes into each and every product. So, we can go ahead and do something just like this. We can write it ourselves or there's also another option. We can go ahead and take this. We can run over to Claude. So, I'm simply telling Claude that I'm writing a blog post for my Shopify store. Here's a blog article that I found and I want you to mimic. So, I'm telling Claude that I wanted to make a blog that's going to be similar to the one that we just saw. And the difference is going to be that it's going to be keyboards rather than mice, which is what the blog article we're referencing is focused on, mice. We don't want that. Now, you can use HTML to make this to ensure that it looks similar. Here's a link to the article and product listing. So, here we have the article and then the product link, which is this one over here. Now, what do I mean here by you can use HTML. I'm going to show you in just a second, but this is going to be a way to easily copy and paste from Claude to Shopify to make it look aesthetic, to make it look good, and not just have random pieces of text everywhere that don't really coincide. It looks off. Maybe one piece can be bigger than the other. This is going to ensure that it actually looks good. and I'm going to show you exactly how you can add it to your Shopify store as well. Super easy. Let's go ahead and click on send and let's get our result first and then I'll show you exactly what I mean. So Cloud is going to go ahead and check out the article that I gave it and then it's going to start thinking about how it can apply it to our blog and make it for keyboards. So we're just going to give it a quick second and we'll be right back. Okay, so right off the bat it gave us a really good looking blog that I couldn't have written myself or designed it this way. This it was done I want to say in less than like 5 minutes and look how good this looks. The best foldable keyboard for working anywhere. Now it's going to give us a few different options. And our top pick is actually ours which is this one over here. Gives us a bit of information on the product. So pocket-sized near standard keyboard and we can even add it to cart directly from our blog. So who is this for? Why it's our pick and flaws but not dealbreakers. Then it gives us a bit of extra information. Now, it didn't necessarily copy the rest of it, like giving the different suggestions. So, we can go ahead and go back to Claude and tell it, can you give other suggestions on the blog? So, it doesn't seem like we're being so pushy with our product and we can compare to other existing keywords. Still, of course, make ours the top pick. We can go ahead and tell it that and then it's going to go ahead and create the rest of the blog for us with the different comparisons. But to start, this is perfect. So, what we can do is we can go ahead and click on copy over here. You see where it says copied? Let's open up Shopify once more. Come over here. Let's delete this. And then you see this little show HTML over here, this button with the two little arrows and the little slash. Let's open that. And then we're going to paste in what we just copied from Claude. We're going to go ahead and save it. And we can preview. And here we have the best foldable keyboard for working anywhere. We have exactly how Claude set it up for us. We have the product itself. We have our pick. We can add to cart. And we have the product information here. This right here is amazing. It looks fantastic. Now, if we click on add to cart, it's going to take us to the product listing or to our product page, or we can go ahead and add it to the cart and go ahead and check out. Now, we have three different ways that Google can bring traffic to our store. Google Shopping Ads gives us immediate visibility in front of people that are actively searching for products. SEO, AEO, and GEO help Google understand our content, [music] rank it, and potentially use it inside direct or AI generated answers. and the blog gives us an evergreen system for creating useful pages that can continue attracting shoppers over time. Now, the biggest mistake is treating these like completely separate strategies. The ads tell us which products and searches are attracting attention. We can use that information to improve our product pages and decide which questions to bring answers through our blog. Those improved pages can then perform better for both paid and organic traffic. And that's how we turned Google from one advertising platform into a complete traffic system for our store. Now, if you do want to learn more about how you can start creating AI UGC videos to help increase more organic traffic, check out this video right