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SHE SAID YES!!

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In this episode of *The Iced Coffee Hour*, hosts Graham Stephan and Jack Stefen celebrate their upcoming three-year anniversary with a surprise proposal from Macy, who accepted his offer featuring an opal ring set with small diamonds rather than a traditional large diamond. The couple planned the engagement at the top of the Ferris wheel at Santa Monica Pier to replicate where they had their first kiss, though Graham faced logistical challenges regarding photography without drawing attention or disrupting the ride's operation. After securing her father's blessing through an awkward but successful conversation about construction work in his backyard while keeping her brother and mother away from the scene, Macy agreed to the proposal. The ring was selected by Macy herself based on subtle hints she had given previously, reflecting a preference for understated jewelry that avoids intimidating price tags or sizes. The podcast also delves into potential business expansions for both hosts, with Graham pitching an agency model focused on securing sponsorships and managing ongoing revenue streams to complement Jack's existing ad business. Graham proposes splitting profits 75/25 in favor of himself if he brings the leads while allowing Jack full control over execution, arguing that this structure could significantly scale their collective resources without competing against each other or relying solely on YouTube income. Additionally, Alex Nava discusses his consulting side hustle and production services, noting that building a team for these ventures is more complex than Graham's sponsorship model but still holds potential given the industry leaders' status of both hosts. The conversation highlights how combining their networks could create a robust business entity detached from their main brand yet capable of generating consistent income even if YouTube performance fluctuates. A significant portion of the discussion revolves around "Venmo ethics," sparked by an incident where Graham attempted to Venmo Jack for half of a dinner bill, leading to a debate on financial responsibility and social norms among friends. The hosts establish clear rules that payments should be made immediately upon receipt or request, with immediate repayment expected if one person pays for the group; failure to adhere to this could result in being banned from future payment privileges. This segment transitions into an analysis of Ryan Trahan's viral "One Penny Challenge," where Graham praises Trahan's low-overhead production style and storytelling ability as a model for sustainable content creation, contrasting it with high-budget videos that often fail to match the engagement levels achieved by lean operations like Trahan's or MrBeast. Finally, the episode covers branding updates and community-building initiatives, including plans to launch a Patreon tier system where supporters can receive producer credits at video endings, ask questions for future episodes, and attend exclusive in-person events hosted twice a year in locations like Las Vegas or Los Angeles. The hosts also finalize their logo design preferences for "Owen Coffee," settling on a clean black-and-white version with a coffee bean icon while considering other color variations later. Throughout the discussion, they emphasize the importance of reading viewer comments to gauge public sentiment and improve content, acknowledging that friendly banter between friends might sometimes be misinterpreted by new viewers but is essential to their dynamic as business partners who prioritize quality output over strict professional distance.
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Welcome back to another episode of the iced coffee hour. This one is probably going to be the most exciting because uh a few reasons. You know, Macy and I are coming up on three years on Wednesday. Do you believe it? Three years. What are you going to do? Well, show you right here. No way. Is that what I think it is? It is. You want to open it, Jack? Is that like Graham? Are you serious? Yeah. Wait, what is this? I think. Oh, don't don't say where it's from. But I should have put it in a Tiffany box. Dude, it's so real. Just like you pulling this out. Like I'm just like I don't know. Like I mentioned. Yeah. What? Are you serious? Yeah. I thought you knew, Jack. I've talked to How did you not know? I've I can't tell if Jack is acting because I've like I've mentioned I've talked to you about this before, but you're the person who mentions things like subtly. Like I know I kept up with it more cuz I see you more than Jack, but you're the type of person that like mentions it, but then like unless somebody like asks you about it, you don't mention it again. It's like seeing this in person, guys. Look at this. Yeah. You know, this is um let's talk about this. This is pretty small for a millionaire. For those of you who are listening to the podcast, Yeah. Grant pulled out a ring box and um Well, you know, I could show it. Well, yeah, but some people are listening on Spotify. Oh, yeah. Whip it out. But anyway, um yeah, Macy actually mentioned this one and uh it's it's smaller, so it's not like so like over the top, but it's opal and a little diamond. So, I think opal is is cooler. Want to try it on, Jack? Yeah. Try it on. All right. Can you put it on me? Yeah. Yeah. There you go. Practice. So this is Dude, this is so amazing. Oh, it doesn't fit. Holy cow. I can't believe this. Congratulations. Seriously, this is so cool. So, tell us tell us the plan, man. What? Tell us what do you got planned? What are you going to do? Run us through. We got to We're not going to be there, so we got to know. Yeah, super. This is insane. Screw this up. Yeah, I told I feel like I'm going to tear up right now, but I have Yeah, because I Dude, this is crazy. Oh my god. Congratulations. Yeah. So yeah, I usually don't get like too personal and stuff like this, but we we had our first kiss at the top of the ferris wheel at the Santa Monica Pier. So I thought that would be the time to do it at the top of the ferris wheel, but I was asking Al, I kind of like went over this plan with Alex. There's no way to photograph that. I told him that, you know, if it was Kelsey, she'd want it like at least photograph at least when she gets down. Um, and I'm like, dude, why didn't you have me come with her? Why didn't you get a photographer? Um, you know, I'm not Don't you don't need to video it, but I think that Macy would love to have photos later on in life to look back on on the day that she got proposed. Just put a GoPro in the thing or tell call the ferris wheel people ahead of time and tell them to put a camera somewhere or go there the day before. You can do it 100%. No, but but the ferris wheel rotates around. Yeah. And we'd have to be at the precise moment in line so it doesn't look like it's set up because you basically wait in a line and then one comes down and one person gets in and one comes down, one person gets. Yeah, but I'm sure if that cuz you said the the carts fit multiple people. I'm sure that if you coordinated something with a photographer and a ferris wheel company to just have the photographer get in line with you and they know that they're supposed to like let them in on your cart. No, but they don't let other people in on your cart. I thought you said more people fit than just like two. They do. If you're in if you're in the same party. Yeah. You don't want to be in there with someone else either for you to I didn't know how big they were. I mean, they're big enough where it's like a group of five would be able to fit, but they don't. I thought it was like the like, you know, you can fit like 10 people in. It's No, it's the size of the table. So, it's like super awkward if there's another person. Yeah. Now, I could always just set up a phone on a tripod or just like put a phone on the other side. It'll be obvious I'm filming. Yeah, but like there's no other spot that would make logistical sense. I mean, I think as long as you at least take some pictures when you get down. Yeah. Alex's idea was to have somebody on the ground taking pictures like secretly. Like Macy hates anything public like that. So, I wouldn't want to make like a big deal in public with that. So, it would have to be like a hidden photographer to show pictures like later. You do have a telephoto lens. I do, but it doesn't have to be a hidden photographer like like it could just be like a friend like coming up like, "Hey guys, yeah, I'd love to take some pictures." You know, you go over here. Nobody's like I would say I would say it's got to be like a like a hidden sort of deal. She wouldn't I know her. She would not want to draw attention to herself in the middle of the Santa Monica Pier and then get a photographer with a telephoto lens. Yeah. Yeah. And then, you know, that way there it's kind of like at a distance and I don't know. Okay. But then again, if you're not posing for it and you're coming off of the ferris wheel. Yeah. You just have to know that, okay, they're over here and you have to face it. Do you have a telephoto lens? I I do have a Do you happen to have one? I do. I could I could always get your plane ticket if you want to come down there. Wait, I want to go. You come, too. Someone's got to watch the fish tank, though. Is Andrew going to be here? No, he's coming down. I'll have Jeremy I'll have Jeremy do it. It'll be fine for if you want. We could do something like that. Yeah. I can be there just for the pictures. Sure. Okay. I don't know how uh that's on Wednesday night. I've never been to this pier. I don't know how big it is, but I'm sure we can scout I can scout it out with Jack. You would be able to do it. You guys would be able to do it. Oh, and then the surprise afterwards is that uh we're getting dessert, but her family is going to be in there at the dessert. You're going to have a table at the dessert place. I can't believe this, dude. That is so cool. Yeah. Thanks. You know what's funny? We were just talking about uh relationships and prenups and stuff with Judge Fonde. Yep. Good old timing. Good old Great timing. Yeah. Oh my god, dude. So, how do you feel? What's your overall sentiment towards it? Are you nervous? Excited? Like, uh both. Both. Both nervous and excited. Do you think she'll say yes? I don't know. That's the scary part. 50/50. I could go either way at this point. I don't That is I don't know. So, let's let's talk about um something that I'm sure everybody's wondering. Yeah. So, I kind of mentioned that that ring is not not too big. You know, most people expect that when you're a little bit successful in life, and again, this is just like the common thing people think of. Not I didn't follow it certainly, and I know tons of people who didn't. Um there's no like it's not a traditional wedding ring, first of all, and um there's no giant diamond that can cut people in the face. So, um, where did that come from? Is that Well, she picked it out. Really? Yeah. Yeah. She was hinting. She's been hinting, uh, by like sending like pictures and like, "Oh, doesn't this look pretty, Grandma?" I'm looking at it like, "It looks pretty." But she's not she doesn't like the crazy expensive things. I think knowing her, if it were if it were over a certain price or like a certain size, it would just be like intimidating. You'd worry about it. Uh, this is something I think it's understated and I think that's way better to have something that's like not crazy. Plus, I like that. Like I wouldn't be It's like your watch isn't like this big flashy watch. Like I get what you mean. Yeah. No, no one knows Zen, but it's Yeah, exactly. that we did the same thing with with my wedding ring. It's not expensive enough for me to get like insurance on it or anything. Um, it's very inexpensive, but Kelsey still freaks out like just because she's that type of person. Yeah. Yeah, but if now if she loses it, it's not like But I think Opal is way more unique than a diamond. I agree. So, and nobody else has it. It's like the yellow Tesla Roadster. How many other people have the yellow Tesla Roadster? You want something that that not a lot of other people have? And Opel is one of those. Just different. So, I like that. So, Jack, uh, you're next, man. Oh, man. We got a long ways to go, man. No, we could get there. We could get there. I I'm honestly I feel like I can't How am I supposed to continue the podcast? How do we talk about business, man? That's all I can think about. No, no, no, no. Is there anything else you want to say? I got other topics for us to talk about. I'm just happy for you, dude. I think that's so cool. And um I I will try to make it out there. Cool. Yeah. Yeah. Yeah. The scariest part though was asking for her dad's blessing. Oh, that was terrifying. I mean, I knew his answer was going to be yes, but it was just like really scary to like her mom had to get her like her mom had to get everyone out of the house because like there's never a time that I'm alone with her dad. Yeah. Yeah. and uh her brother didn't want to go with her. Everyone's like, "Hey, we should go out and do this." Everyone's like, "Yeah, let's do that." And her dad because she knew her dad wouldn't want to go to this place. And so her dad's like, "No, I'll stay here." And her brother was supposed to come along. And it's like, "No, I'm just going to stay home." And so like he wanted to watch motocross or something. And uh like any anywhere we would go, like he kind of was like following. So I thought like, "What's the one thing I could do that would get him away from her dad?" And that was funny. It was cuz cuz he I I He didn't know either. Oh, okay. So, I thought having her dad show me his construction work in the backyard. There's no way. Genius. Yeah. Genius. So, he goes out there and does that. And sure enough, her brother stays behind. By the way, guys, before Grim continues the story, Macy doesn't post her dad, but he's like buff. He's like he's like he's scary looking guy. So anyway, you guys go out and you go out and I ask him like how cuz he's doing work in the backyard and he talks for like 20 minutes about the work in the backyard. I didn't care at all about the work in the backyard, but I'm nervous. So like I sit there like Uh-huh. Uh-huh. And I'm like, "Yeah." And he's showing me all this stuff. It's like really deep in the conversation about like his construction work. And uh like there was a moment in the conversation was like, "Actually, I I didn't ask you to come out here for that after 20 minutes." Yeah. After 20 minutes. And uh yeah, it was just it was it was scary. I mean, he reacted really well, but uh and he was happy, but that's so cool, man. Yeah, that's amazing. Have you told your parents? Uh oh. No. I'm not surprised. No. No, I haven't. I I will. They'll find out at the wedding. They'll invite him over for a dinner. Oh, it turns out it's a wedding. But I'm getting married. No, I'll tell them before so they're not going to like see on social media, you know? I'll tell them before so they'll they'll know about it before we post this or anything. So we love doing these midweeks and we want to scale the podcast. We want to bring more value. We want to connect with you guys on a deeper level and I think one of the ways that we can do that Graham came up with this idea a little bit ago. He pitched it to me and I was a fan was of doing a Patreon for the iced coffee hour. So the first tier I was kind of thinking uh we would do something like producer credit and just give acknowledgement to people who support the podcast. So, at the very end, just like you see like a reel from movies, you'll see a reel with all the people who have uh gotten the first tier and we could just, you know, name them out or whatever they want there could be there. Uh so, I thought that would be kind of cool. And then that way they're they're going to be in forever on cmented in time on the ice on the iced coffee hour with credit at the very end that people could see. Um the next tier, which I think is going to be really interesting, is uh that they would be able to ask questions for our guest. So maybe what we could do is set something up where we get the top five or the top 10 best questions and ask them and we could even do it during the midweeks uh these episodes where for these we'll we'll let them know in advance who's coming and give us your questions and we'll pick the top five or 10 answer them and I think that would be great and we could give them a shout out as well like this this uh question is brought to you by you know Matteo from Patre you know what whatever it is and answer them so we probably can't get to everybody but the best ones will the one after that. Uh we're thinking we're going to do our best to get these episodes ready early. So like a day or two in advance. So we'll at least promise like 24 hours in advance you'll have access to the videos. But we can also do our best where if it's even like 5 days in advance or four. It depends cuz some of these we film on a Saturday, post on a Sunday. So we can't do it for everyone. Most of them are filmed one to 3 weeks in advance. We could work ahead. We could get ahead. They'll have early access to it. just a private unlisted link of the video. Um, and then here's where things get great. So, this was an idea that I had because a lot of people have mentioned wanting to do some sort of like a get together or something. This tier would get everything before it, including the questions, the video early, but we would host an event. Probably it's going to be in Las Vegas, maybe Los Angeles, where we bring people out to come and hang out with us for the night and do a fancy dinner and whatnot. So, we would reinvest a lot of that money back into the event. So, maybe we could rent out like, you know, the bottom of a hotel or like we could find a cool warehouse or a cool house, cater it, uh drinks, maybe like live music or something. I don't know. But anyway, a lot of that is going to go reinvested back into uh just that event. And maybe we do it twice a year and I think that would just be really fun. Yeah, that would be fun to network with people, too. Yeah, that would be cool. And that's the thing. So, and we rarely ever like go out and do stuff anyway. So, I think doing this twice a year would give us something to look forward to and it' just be a really fun time. And we had the mentorship group and we had that for nearly it was like 2 and 1/2 years but we recently canceled that out and we're like what can we do that's similar but it's more structured cuz the mentorship group lacked a lot of structure. We think Patreon can do that and I love the idea of like shouting people out and stuff like that. And I think it's it would be cool to meet you guys in person at the the events and everything. And also, if you're of that the highest tier, whatever where we meet on the at the events, we also give you a a verbal shout out, right, on each video. So, at the end of the video, we' be like, "Also, shout out to Jeff Runesville for being a VIP member or something like that." And we would do that. So, that would be pretty cool. And yeah, if you guys want to sign up, there's probably going to be a link down below in the description. Yeah. And then those proceeds as well are going to help uh fund other things that we want to do on the channel. We want to get really good with doing our uh clips, doing shorts, and expanding on so many different areas that we just need uh more time. We're thinking about doing some ventures on the ice coffee hour that's that are really going to level up the game, but it does have more production overhead. Well, we could move on. There's another topic I want to talk about. Yeah, too. Uh, in the last podcast, both of you were talking about your side hustles and Alex came up with his uh, consulting business when it comes to recording and podcast and you were talking about your ad business. Yeah. And I mentioned, hey, you know, I don't want to get in the way of this. If if those are your businesses, you know, so be it. As long as it doesn't impact like the, you know, the core focus of what we're doing. And I read a comment and it was a really good comment. Let me see if I could find it. Was it about you taking a certain percentage and holding? Wait a second, Jack. I saw that comment. I wanted to dislike it. No, no, no. I think, let me read the comment cuz I think it makes sense and I think collectively we could uh let's see. He he briefly mentioned this to me. Are is this an actual serious proposition? Cuz I'm always down to talk business. Let's talk business here. Okay. Two things. Number one, everyone took the comments about the Volvo way too seriously saying I was like they were like just Alex's girlfriend the Volvo. Yeah. I I I think our our sense of humor and our dynamic doesn't really translate to people who don't know us. But like I don't want to sell you are cheap. Yeah. But but I also don't want to sell the Vol. I mean the Volvo was never for sale to begin with unless it's $12,000. Unless it's 12 I mean it have to be but honestly like I drive that car on a regular basis. Right now, if I need a car with four seats, it's it's the car I'm driving. Yeah. So, I don't want to sell it. It doesn't make sense to sell it. But I think the dynamic between us, it doesn't translate. We have to be a little more literal. So, if you're just watching this for the first time, Graham has a Volvo. Alex wants to buy it. Graham doesn't really, he uses it, but he doesn't really care for it that much. Alex wants to buy it for like, you know, two grand. Graham wants to sell it for 12. So, the fair market's over here and I'm over there, you know. But I never wanted to sell it. So my argument was that like, hey, if it's an offer that I would be irresponsible to refuse, I'll sell it. If I get 12 and I'm saving up for a house, so my offer was, you know, if I can buy it at a price that's irresponsible to turn down, you know, Yeah. And people are calling me stingy and cheap and I don't I don't treat you guys well and which I I'm I am stingy and cheap, but I I think uh treat us well. I I very well. Um we had a pool day yesterday. When we had a pool day yesterday where I heated the pool, didn't even uh later, but I'm just going to Yeah, I sent them a Venmo request, so that needs to be fil. We're going to We have a Venmo segment today we're going to get to. I want to talk about Okay, but we'll get on with that. Yeah. So, anyway, I know what you're going to talk about, John. All right. So, anyway, so those comments were just I mean, you could go on ahead and watch it. It's not bad, but the dynamic between us, we're joking around. I mean, it's long. Anyway, but this comment did get me thinking. Okay. Why is Graham letting these opportunities pass him by? The secondary things that Jack and Alex are doing could easily be brought in under the umbrella as a whole. Combine resources and conquer. I think Jack, well, I'll start with you, Jack. Okay. You offer a very unique segment in the market that's not being fulfilled. Mhm. And I think that between you and I, we have every resource that we need to completely corner that market of sponsorships in a way that no one else is doing. I'm not going to reveal the exact business model here, but I will say what you are doing, Jack, every single creator that does sponsorships would benefit from. I agree. And I think between the resources of both of us, me coming in with everybody that I know and putting my branding behind it as well, we could grow this to something significant and you could scale it and you could hire it out just like you love doing. And I think Oh, he's he's the most manipulative. You love Jack. And I think there is a space for us to scale up extremely quickly with zero overhead where I want to say probably we could run at 85 maybe 80 85% profit margins. Okay, we'll start things. Okay. Of course, there's going to be overhead. You just said I would hire out stuff. Correct. Second of all, yeah, but but 80% profit. Like your overhead would be substantially less than the money coming in. The overhead is 10% of gross earnings for my business. Oh, well, there we go. So, that's exactly what it is. That's what it will continue to be is 10%. Uh, and I could realistically I could get that down if I wanted to, but I demand quality with what I'm doing. And 10% is where you can get a lot of quality. So, I mean, here's the thing, man. I'm very content with what I'm doing right now. It makes decent money. Okay, this month's going to be a lot better than last month and we'll continue to get better. I just don't know how much realistically I need you to partner with me on this. And I do believe that you do have a good network and you could bring in a lot of clients, but at the same time to bring in one client for residual stuff that that goes on perpetually, I don't think that that's providing me with as much value as if I were to just cold reach to people because it's just a little bit of upfront capital for stuff that lasts forever. That's what I think. Realistically, I think it would be way more powerful when you reach out and say, "This is a business I'm doing with Graham." I agree. At the same time, I also like to have this thing that is completely detached from the brand whatsoever because I have full control over it, which means a lot to me. I like making the executive decisions. But here's the thing. You could still have control and still make the executive decisions. So, what are you just the funnel? Yeah, just just just the funnel. Here's the thing, Jack. So, what do you want? We don't we don't have we don't have to split this. How we don't have to be 5050 partners. Okay. What what do you how would you split it? Probably 7525 and you would just bring me leads. I think the branding leads consulting but I would let you take control. You directly bring me leads. We can segment those from my current lead because my current client because my current client's a big one and this month is going to do really well and I wouldn't want to mix. Here's what we could do. Your current client, we cut them out entirely. that would be treated as separate because my thought is that one person here's here's how it's going to work. We're gonna I'm let's say I bring in one person, you bring in one person, that would be 5050, but it's most likely it's that one person who's going to make a recommendation to another and another and another and the bigger it grows, the faster it's going to grow. Okay. So, this one person I have already is independent of everything else. 100% we sign on from here on out would be 7525. I'll think about it. Okay. Yeah. You know, I Yeah, I think I think by the way, Jack, this would be a great business because it's completely detached from everything else that we are doing. I agree. And even if YouTube goes to zero, this business will still exist for so many people. Yeah, that's exactly why I started it. Yeah. You know, if you do take on all those clients, Jack, um it sounds like you need somebody to organize all that data. Okay. Sounds like you need uh a server of some sorts. A server? Yeah. You're just the guy that guys. So, you know, and uh you know, you might outsource some stuff. You might have some people, you might have to have somebody manage your database. Yeah. I mean, realistically, I actually had a really good meeting with the other person that I have in on this right now this morning and we basically figured out like the next plan, like how we go to the next level, how we outsource everything, have quality control over this. And it's actually a fairly simple business structure because it's something I've literally been doing for the ice coffee hour for over two years. I've done ridiculous amounts of sponsors, right? And I don't know. I did them for a pretty good time during those two years. You did? Yeah. 100%. Yeah. But you were still with me. Yeah. So, I feel like I have a good understanding of we know exactly where we're headed. I'll think about that. Okay. And I think with the team, not only just like you and your side, but just like the overall team, it integrates so perfectly with everybody in a way that doesn't compete with anyone. We're not taking away any existing business from anybody. That's true. You're creating a new solution. A brand new solution that nobody is doing. And I am shocked that nobody is doing this one thing. Oh, you know, the one downside I will say is that once people catch on to what it is, the competition is going to go through the roof. 100%. Yeah, I agree. And that's why I was hesitant on mentioning that on the podcast and also continuing to mention it. But it's a good business thing. The podcast is the most important thing, not my side business. I actually met somebody on Friday. They're a creator in Vegas. And um I can't really say what their problem is, but they had the exact problem that that Jack's uh company addresses. And uh I was like, you know, because I I was like shocked that God I don't know how to say it. It's an idea where people are going to be like, wow, why didn't that exist before? That that doesn't already exist. It probably does exist in certain people's businesses. Let's say there's there's this creator that has this whole structure and employees and all this, but not as an agency, but not as an agency. No, not as an agency. I agree. So So anyway, so that that's my that's my pitch to you, Jack. Now, Alex, on the other hand, going to be a little bit tougher because there's only so much that you could do um by yourself. Yeah. And building out that team is going to be harder to scale than Jax. Jax, I feel like, is a little more simple. yours would be more difficult. I would say with yours, we go into the business of production and that's not something that we could, you know, that we have to worry about competition. There's already competition. Exactly. So, it doesn't matter for for us. What I think what separates us in this space is just that we're industry leaders. That's the biggest difference, right? But yeah, there's we can say exactly what the what the business is. Yeah. But I think there is a service for production, consulting, management, data storage, all of that in regards to video and YouTube. Yeah. Um, so it's smaller market, but I think it would be consistent. Trying to downplay me, but it's true. I mean, it is it is the truth. This is a smaller market. Um, but I do think there's potential there. So, if you're interested, great. If not, that's fine, too. Yeah. I was interested um in in seeing what we could do. And I think we have to like talk about what what you could bring to the table. Well, besides this uh this smile. Do you mean besides the smile? Yeah. Yeah. Besides the smile, the smile is already a huge thing. Yeah. Yeah. Probably like 50% alone is the smile. Yeah. I would say this similar to Jack would be the network and the credibility of this is what we have been doing and just I will say having having the backing of whatever you would need that we would have the experience between us to provide that. I will say you did um give me a little consulting on one of my Oh, one of my jobs. Oh, 100 percent. And yeah, I might not always be the best at stuff like that, but but you know what? On on certain things like that, I think Did you Did you Was that signed? Uh we're reviewing on Monday. So, I would say uh that particular structure could really benefit everybody in a way that uh is much bigger than you would have done on your own. And I and I say that by the way as as the real estate experience that I have done and that I've seen that that's worked really well. So I just say having that sort of support backing experience and network would help as well. And similar to Jack, I mean I I wouldn't want like a 50. You know the business better than I do. Yeah. So I mean you would still have full control and do whatever you want. And if not, no worries on that. But yeah, I would be open to it specifically more because like gosh, I shouldn't Yeah. Okay. Maybe I shouldn't bring emotions too much into the into the business thing, but um I also am grateful for like all the opportunities because I wouldn't have had those opportunities first of all if I wasn't in Vegas. First of all, I wasn't here. Um obviously like it's still a business decision and you have to like think about it that way. Um but um yeah, I I I just I I also think that plays a part as well. So yeah. Yeah. The whole point that I'm thinking that comment got me thinking that I think collectively we could do way more than we could do individually. Just like by the way without Jack couldn't have done the podcast. There's there's no way I could have done it at this caliber and this quality this consistency without Jack's assistance and everything that he was doing. And I think collective and just the same thing could be said with Jack. Jack couldn't have built the podcast to where it is today without myself. And I think between us we're able to do way more than each of us individually. And I think that comment got me thinking that in this case that is true for this that we could all do way more together than each of us having a separate thing. And I know that ties us together in so many different ways, but I think, you know, knock on wood, it would be a good idea. Yeah, I agree with that. And I think I want to do some uh I want to scope out some competition this week. I was looking at a few companies was gonna get inquiries. Yeah. Yeah. just because I want to see how they're structuring their deals, how they're quoting stuff, uh what services are they providing to keep ongoing revenue coming. Because one thing that I did not think about, well, I had it in the back of my mind, but Graham really nailed it in for me and uh then I like I took off like researching. Um he said I should focus more on the ongoing revenue side of stuff. Um like ongoing services and that's kind of what you're doing. Um because for me I was like I'm so used to I was in the wedding industry. I'm so used to like one and done like like we do this you give me X you know until next time right if you have something else. And so uh when when he mentioned the ongoing services I was like you know there's really a lot more that I didn't even consider. Yeah cuz one and done there's only so much that you could do and then beyond a certain point you're going to have to outsource that. And then how do you find a person to outsource that isn't then going to go and like why am I doing all the I just charge myself and then they're going to go off on their own. I think having something recurring not only gives the the customer support but it also helps you in terms of creating a s a predictable stable source of income. Yeah. I think unfortunately because of that aspect of the business, if I go into production, um I think anybody that would work with us would have to have like a some sort of non-compete because it's so easy to Yeah. slip in the business card. Hey man, just cancel. Well, you would sign a contract and the contract would those clients, you know, but you would sign a contract and say you're agreeing to do this service for one year and that includes all of this and if you cancel uh you know, you're responsible for the following three months or like something like that. But, uh, you know, it's some something to think about. I put it on the table. That comment got me thinking um beyond all the other. So, it it's funny. You have the people either saying like just the negative comments and then you have the people really thinking outside the box here. really thinking what's the next step. So that is bigger than the Volvo. But speaking speaking of the people that get a surface level idea of like what happens because they maybe they tune in for an episode or they you know they stop watching for a while and they tune back in. I feel like it's difficult for viewers to get a exact grasp of like the the level of commitment and like the depth of all three of our relationships and relationships that we have with other people because they only see what they hear on the podcast. For example, like let's say sometimes I'll I'll critique Graham on the podcast or we butttheads. People are like, "How could he say this to Graham?" Oh, they're like, "How could he talk like that? How could he talk like that to his boss?" But the thing is they don't realize it's like I mean I've known Graham for nearly 3 years. He's one of my best friends. We're business people. We wouldn't be good like business partners if I was just a yesmen. You know what I mean? That would not work out. And I think that that gives people it gives people a bad perspective when we do butttheads. Uh because it's all friendly banter. Yeah. You know what I mean? Like that's just how we talk as dudes. Like we just make fun of each other all the time and like poke fun and whatnot. So but when you say it that sounds a little harsh. Yeah. It sounds like an unprofessional environment. Jack like people come together to have fun and Yeah. But you know how I remember you mentioned this a couple episodes ago. You're like it's bad because you see it more as a friend than you see as as business partner. Yeah. I do. I do. I agree 100%. I see it first as friends and then second as business partner. You know, that's also very dangerous in a lot of situations if you, you know, befriend people that you're working with because then the emotions of the friendship can get in the way of the business. In this case, I think it actually works, at least with the with the framework of YouTube cuz YouTube's a very untraditional like, you know, business structure. I also think it only works to a certain scale. When you build a team that's that's big enough, you can't be friends with every like it becomes impossible. And um Graham's been lucky to like not have anybody that he's had to fire. Uh but like that that would be a very unfortunate place like like somebody's like I'm not going to do the work or like yeah um you know like he can't miss an upload. We can't miss an upload. Like if if anything ever caused like uh something to miss an upload like that's a big deal. Like we need to be like what what happened? And um you never miss an upload. Well no it flat out wouldn't happen. Yeah. Yeah. Yeah. But like let's say you hired somebody and like I don't know there's people that don't show up. Yeah. There's people I mean we had a friend that was talking they own a restaurant. They were talking about how they were putting like sauces on top of like buns. Like think of a burger and they're like we had somebody who would put sauce on top of a bun and we told them not to do it. And then he goes and he makes a like a sandwich and he puts the sauce on top of the bun. And I'm just like it's crazy because sometimes you forget that there's people who just don't care. Yeah. And um I think when you level up a business to a certain point um you can't be friends with everybody. Um but luckily I think you're at a point where it's still it still works. But I agree sometimes it's not for everybody and sometimes in certain situations it could be very detr detrimental to their business. Mhm. Yeah. Persistency. Yeah. Yeah. Is a word. I learned a word. I do I do read all of the comments though. I do. And so some of them I do feel like come from the right place and some of them get me thinking about things like you know what it's a good point because I feel like some of those I read those comments on other people's channels and even if they're negative I'm like well they do have a point. I could see their perspective that does make sense if they if they did these changes it would be an improvement. So I take the same approach to uh every channel and I do read them all and I I you know consider the pros and cons of of that that you know piece of advice and I and I take it into consideration. So I always take them seriously. That's some of the best feedback you always get is in the comments. Some of it legitimately. So, some of it, you know, could be taken either way. But yeah, I see comments like, "Alex needs to shut up." Or I see comments like Alex is getting a lot of screen time. Everyone has different opinions and I'm just like I'm like Jesus Christ. I'm like I'm like I don't There were two backtoback I thought was so funny. One was Alex is getting a lot of screen time lately. I don't like it. And then the comment right below was I really like Alex on the podcast. He had such a he, you know, he's so funny like back to back. I saw those two. I know exactly what you're talking about. Yeah. So, sometimes it's like you can't please everybody or whatever. People really didn't like Jack in the very beginning. There was there was some com. Not everybody. I remember actually. I was I wouldn't say people like just like like hated me, but I was extremely controversial. So, in the beginning, some people really liked it cuz I feel like I humanized Graham a little bit in the beginning, but some people hated it. You know what I mean? Some people talk Yeah. I think it's because um as you tell like your stories and people get to know you, uh people start to either hate or like like your stories. Yeah. Like some people will hate me cuz I I think I mentioned one time that I maxed out my credit cards to start my wedding business when I was like 18 and the cash I had. And uh some people are like, "Well, he's so irresponsible." I'm like, "I know." Like I admit it. Like I wouldn't max out my credit cards now. But like it wor it all. First of all, it worked out. Uh and I was 18. I was like, it was a good experience to learn. I And I would rather have it with like when you're 18 and like the biggest limit I had was probably like 10 grand. Yeah. Versus like now if I maxed out my credit cards, I'd be like I couldn't even pay back everything. Well, let's talk about some Venmo ethics. Oh no, Jack. He's going to spin a story. Watch this. No, I'm not going to spin a story. I have some I have pretty strong opinions on Venmo ethics. So, I'm the type where if someone says, you know, I'll pay for us as a group, I'm the type where I will Venmo them immediately. I will ask for their receipt and I will Venmo them immediately. They don't have to ask me because I feel like they're doing everyone here a service. Definitely not me. I will be well, we'll get to that. This per this person's, you know, stepping up and doing everyone there a service. So, why is it also their responsibility to request money from all of these people? So, I'm the type where I Venmo immediately. Hate it when I don't I feel bad when I Yeah, me too. So, there are a few things we need to get on the table. Okay, last night we went out to dinner. Okay, Graham created this dinner. He said, you know, everyone come over to this dinner. We're doing all you can eat sushi. No, I didn't say everyone come over. I just asked you guys, you have plans for dinner? If you want to grab dinner, we could grab dinner tonight. That's all I said. And then you said, well, I'm with Well, I'm with Andrew and like somebody else. Uh and I'm like, okay, cool. But I invited Andre over. And Andre said, but Andre earlier to the pool and then Andre said, "I'm not free." And I was like, "Well, maybe Andre could just meet us." Organized it. I just asked if you wanted to go there. That's not an organization. That's not an organiz That's not an organization. So, you created it, right? It wouldn't have happened had it not been for you. And we all go out to this all you can eat sushi bill, sushi place. Sorry, I'm getting ahead of myself. The bill uh was $270ome dollars and change, right? And they put the bill down and Graham looks away and I'm looking at the bill. I'm like, you know, Graham, are you going to pick it up? Like, I'll Venmo you. Don't worry about it. And Graham immediately goes, it was probably about 40 bucks. I'll Venmo you, Jack. And And you said I said, well, hold on. I didn't I I said okay. And then I went back on it immediately afterwards. I said, okay. Yeah. Wait, wait. And then we we talked a little bit more. I thought I made it clear I did not want that Venmo immediately because then that means that I would have to take the bill, right? Or I was hoping someone else would take the bill and then I would Venmo them on behalf of both Graham and me. So basically it was 10 minutes of all of us, Andre included, Graham included, everyone's kind of just like dodging watching this, you know, and it was now in fairness, I was the only one who was there by himself. Like you were with a group of people. Yeah. Um Andre was with his girlfriend, you were with Kelsey. My bill got was with somebody else. Everyone's getting different things. I was the only one who just showed up by themsel and just got one all you could eat sushi. Mine was the simplest thing of the entire thing. Everyone else Oh, and everyone else, not almost everyone else got drinks, appetizers. Uh, Lucky got like something else. Andre got a soju sort of thing. I just got one all you could eat. Nothing else. People are going to be watching this and be like, "Jack's such a narc. He likes like requesting." You know what I mean? Like, and and that's not the case. I have plenty of relationships where you just pay and you know, you don't say, should just pay. He's a millionaire. He should be able I disagree. I disagree. That's you know what I make enough to be able No. No. No. So anyways, that's the whole Venmo ethics conversation. I figured we needed to have that. So what are the So what are the rules for people to follow? Venmo immediately. Venmo the correct amount. Yes. And it is your responsibility if you're being paid for. It is your responsibility, not the other person to request money from you. It should be immediate and you should say thank you and that's that. And if they don't do it, they're banned from ever having that privilege again. They're not your friend anymore. Can you charge them interest, too? You should be able to, but I would just say then you never give them a Venmo. It goes to collections. It goes to collection. Yeah. You report You report it to the credit bureaus. Then it becomes like Venmo banning me like from doing the transactions. Then it's like cash first, man. Cash first. One other thing I do want to mention, just switching topics here, unless you have anything else you want to talk about, is uh Ryan Trean. So good. Oh my god. Amazing. I Yeah, this needs to come up. Yeah. So, he has a series right now where he's traveling across America with one penny to give the penny to Mr. Beast and initially I'm not into those types of videos and uh you know the first three didn't watch them and then I got into the fourth or fifth one and I saw like he posted I was just curious so I clicked on it. It was a really good video. I haven't watched any of them. Oh my gosh. I I've just seen everybody talking about him and I've seen him do an interview but I have not watched them. Yeah. Uh so I it actually started with a Colin and Samir podcast. Yeah. You sent it to us. Yes. And I I watched that. It was so good just like the way he thinks and um his I love how he has very low overhead. It's just him and two other people. and he doesn't do these expensive videos. And he's he's getting more views by spending like 50 bucks in a video than other people are, you know, making spending $500,000 on a video. And I loved his philosophy on everything. And he's so positive. And that got me curious when his next video popped up. I watched it. It was so good. And now I've been watching every single one of them. And I'm invested in this. Yeah. Like it's so good. And the fact that he posts a video a day in that caliber is shocking. I'm curious how he's doing it. My guess is he's three days ahead. It's not real time. Yeah, I know. I I mean I I knew that. But uh my thinking but still he can't miss a day because if I mean I guess well he can have an editor edit for the entire day because he's Yeah. But the thing is if if he's doing every day con consecutively, it wouldn't wouldn't make a lot of sense if he just took a day off to chill and then get back to I mean he could but he could do that but my point being every day he's doing something. So, my guess is he's filming with one other person because some shots it's someone holding a camera. Other shots it's just him and then my guess is the other guy is probably working on editing while they're sleeping so that the next morning they review and then post and they start it over again. Him doing this for 30 days is incredible. It's got to be like the like the Lo and Ball thing where he had his editor in the UK and while they were sleeping they'd uh send him the footage. Next morning they'd have it. Pretty sure they all travel together. So he could be on an opposite sleep schedule. Like no, it doesn't matter because they're three days ahead. So what I'm saying it's like let's say as long as it's some point in the day and it's Thursday and they're editing Monday's video. He can literally edit the entire day cuz he only has to edit one video a day. Yeah. Maybe while they're out in the van or whatever editing and at the end of the night he probably just meets up with Ryan. They go over the video and boom, they post. That's true. That's a good way to think. Yeah. Didn't think of that. That makes sense. Yeah. But yeah, the series is incredible. I've been watching it ever since the beginning. Shout out Paul Dods cuz I know you donated like $150,000 or something like that which is insane. No, I thought it was 51,000. Oh, you just wait. What did he donate for? We did 100,000. Yeah. He said tattoo time. What did he donate for? Uh well, if you donate, you get like perks. For example, if you donate $50,000, you suffer from the thing called the great reset where Ryan goes from whatever balance he has at the moment, one penny, and he has to reset back to one penny. And then if you donate 100,000, you get a a tattoo on Ryan or whatever of whatever you the money it's going to the Feeding America Foundation or something like that. And also genius. And if you do $5,000, you get a verbal shout out. If you do $1,000, your name gets added to the post rolls. Yeah. Wow. You know what we could do? We could do five grand as the ice coffee hour. Would you Would you want to do that? What does the five grand get us? Just a shout out. A shout out. I mean, you do it for defeat America. That would be kind of cool, though. Yeah, that would be cool. Gosh. 100 grand for a tattoo. Yeah, I was going to say that's kind of cheap, honestly. But yeah, I mean, part of me wants to do that. It's a It's a lot of money. That's a lot of money. What else are you going to spend it on? Has anybody gotten him a tattoo yet? That got What if you What if you got him a tattoo of like just Graham Stefen? Like, I don't know if I'd want that. What about your Instagram handle? GP stuff What if I change my Instagram handle? Does he have to strike it out? Yeah. All right. Anyways, that's a great You know what? Someone could get a lot of benefit. I'm not saying that he would do this or endorse it, but if someone were to pump a crypto Yeah. Oh, on his like Luna. Imagine it was like it was USDT. Imagine it was just something stupid like you have to think uh what was it? Faky was doing a whole bunch of advertising. I guarantee with creators they'll get way more exposure for way cheaper donating 100 grand to Ryan Treyan to get a tattoo of floating. It probably costs nearly 100 grand to sponsor one of Ryan's videos anyways. And that's like a legit cool thing that's going to be there forever. You know, you know what the he's not doing sponsors in his videos. No, not these. No, that's interesting. Yeah. You know what? Probably because the amount of time, but they could do it. They're three days ahead. They could. I think it just has to do with making good content. And I don't think Ryan's necessarily caring about how much money he's making at the moment. He's just building a crazy empire. Yeah, he's going to hit 10 million subscribers. Like when I look at 100,000 a day. Yeah, I know. When I see Social Blade, it's like unheard of to see that. Like Mr. Beast was one of the only few other creators who was doing that many subscribers that fast. And Ryan Tran's doing it for a fraction of the budget. I like that. Yeah. I think it's he just has an incredible ability of storytelling. Yeah. He's just so good because you feel like you you know everything that goes on in his day, you know, and he doesn't it never lacks context. He never provides too much context or is redundant. He's just very good at storytelling and narrating. What's your price for a tattoo on your body? I I just really don't like tatto. Somebody's name. Somebody's name where on me and how big. Uh what is this about 4 in? That's like nine inches. Keep telling yourself that. That's like three inches. Okay. So where on my body? Um, let's take your arm. Like right here. Oh, so it's visible. Uh, no. Or uh here. Up here. Okay. So, it's right up here. It's a name. Also, what name is it? Is it like Tony or is it like like it's a regular like Alex Nava or something? Alex Nava. Like a regular name. I don't know about that one. First name or first name last name? Uh, okay. First name. First name. Okay. So, it's just Alex. Yeah. Okay. I would I would do that for probably 100 grand. Yeah. Go ahead. Maybe. I don't know. I don't know if I'd feel like just like bad about myself for taking money just to put someone's name on my There's got to be a price. There's got to be a price. Oh man. I don't I just feel bad about keeping the money. Yeah, but you could feel bad in a bigger man. The money's coming from anywhere. It's It's just out of thin air. I know. But it's like But feeling like I have sold a part of myself to somebody else. Like they'll they'll be there forever for my entire life. Yeah. But there's a price, right? Everybody's got a price. 10 million. I don't know. Logically, I'm thinking like a hundred grand just because of like low effort. Yeah. Just first name like an Alex realistically probably like if someone offered me 500 I' I'd probably consider it. I don't know. But it depends who the person is and the context. Like if are they a good person and are they just the first name? Are they I know. But are they but I'm going to be I know the association with it. I know who paid me. Are they are they a bad person? Is it Doco Kuan and he scammed everybody and he's paid me 100 grand to get, you know, his name? It's like a It's like your most loyal subscriber who just grand DGB Antho. Yeah. Yeah. DGB. Jeff run to have a whole bunch of money. Yeah. And he wants to get you to tattoo DGB somewhere. Well, no, that that's harder because you know DGB. But like, you know, Matt, I know Matteo, too. I mean, you know, just Yeah, we're spending too much time on this. Thinking about it too. I don't know. 250 to a million dollars depending on the uh realistically probably like 20K. 20K. That's a good name, right? Yeah. As long as it's not like a giant name like Giovani or something like really long or you know I wonder at what point does that just become fun money because you know if like a billionaire is out there be like bet let's go. Yeah. Well, I have to say I'm not at the point where I could just be like taking you guys up in the offers and be like all right hey 20 grand let's go do that right now. I don't know. I think you are like Steve. No, I think Steve will do it. Well, here's the thing. You don't have the platform to monetize it, right? No, it's a waste. I mean, when I think when I think 20,000, just spending that on a tattoo. Sure. But then I think of all the other legitimate things that you could do with that money and I I mean, you could just give me the 20,000 and then I can use it to like, you know, buy a house. I mean, then I there's a lot of other things that I could do, but yeah, but then I just think it's a waste. And like would I would 10 years ago me look at that and think that's a good idea? Yeah. And if the answer is no, that's a good way to gauge. Yeah. I didn't think about that. That's a good way. Yeah. Because I think the perception of money will change over time. And it's like, you know, would that person really be proud of that decision? Probably not. Then again, like 10 years ago, me would be like 100 grand for a tattoo. Yeah. Take it. Yeah. Yeah. So, I don't know. It goes both ways. We also have another announcement. So, I have a favorite of the logos. I like the black and white one with the coffee bean as the Owen coffee. So, I think I'm I'm thinking we choose that. What do you think? Yeah. I want to see it again. So, let me What do you think, Alex? Yep. I'm going to wait till till Graham pulls it up one more time and um Yeah, I say we take a look. Got it. Yeah, that's it. I think that's clean. Yeah, I agree. I think that's it. I'm curious though if we could try this with a light green background. I like the black. I don't like the light. I like the green. Yeah. If anything, I'd be down to try a different color or something like that. Like, what if the Owen coffee was like the bean was brown? No. I like the I like the black and white, but I'd consider other background colors, but not green. I think it'd look too close to bankroll. Yeah. Yeah. I like I'm happy with it. All right. So, whoever designed that logo, shout out to them. We're going to put your name right here. And obviously, this doesn't mean we have to go with this for the rest of the entire Ice Coffee Hour, but I think right now it's a step in the right direction, and I like it for branding. I think it's really clean, and I think it's recognizable. I'll also be contacting them, and uh we said we'd send them some money, right? What did we say? 10 bucks, 20 bucks. 10 bucks. Yeah. Well, Venmo immediately was like 250 Venmo with the Venmo ethics. Yeah, they have to request it. Do the math and all that. Yeah. So, I'll get in contact with you, but uh yeah, we love the logo. Cool. So, with that said, guys, thank you so much. Don't forget that you could get a free stock down below on Instagram. And thank you to our sponsors if we have all the way up to $1,000 down below in the description. But also follow me on there cuz I because I post every week. I plus my my thoughts on the market there every week. So if you want to be a part of it, the link is down below. What did you say, Jack? Instagram, JSB. Thank you guys so much for watching and until next time.