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September 18th The Tom O'Brien Show on TFNN - 2026

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On Good Friday afternoon, Tom O'Brien opened the show by addressing choppy market conditions ahead of options expiration, noting that the S&P 500 recovered from lows to trade near 7708 while the Nasdaq 100 rose slightly despite reports of an OpenAI hack. The Dow Jones struggled after hitting a weekly high earlier in the week, and the broader economic landscape featured a dollar index settling around 100.21, gold holding steady above $4,420, and crude oil showing signs of a turnaround. O'Brien advised caution regarding long-term fixed income due to potential volatility and inflation risks, suggesting instead that investors utilize shorter-term CD ladders to allow for rollovers as interest rates fluctuate, though he noted that real returns on these instruments remain modest given current inflation levels. The broadcast provided a detailed analysis of specific sector performances, highlighting significant challenges facing PepsiCo, whose stock fell nearly 3% after hitting a six-year low due to competition from Coca-Cola, the impact of GLP-1 weight-loss drugs reducing snacking demand, and pricing pressures that resulted in negative organic revenue growth for the first time in over a decade. In the technology sector, stocks displayed mixed results with Google and Amazon gaining ground while Netflix dropped about 5% amid concerns over viewer trends and increased competition from streaming rivals like Apple TV+ and Paramount; notably, Wells Fargo cut its rating on Netflix to underweight. Additionally, Boeing faced negative headlines regarding engine delays and supply chain issues, leading O'Brien to suggest that investors wait for further confirmation before purchasing shares near support levels between $180 and $190. Beyond the financial markets, the show touched upon a notable sports business anomaly involving Kylian Mbappé's reported ten-year deal with Adidas, which O'Brien questioned given the lack of corresponding stock appreciation despite the player's status as a World Cup all-time leading goal scorer. He contrasted this situation with Nike's struggles, which saw its shares drop following news that Roger Federer was leaving the company, a move O'Brien characterized as a "falling knife" that investors should avoid waiting for a turnaround on. Throughout the program, TFN promoted its educational newsletters and live programming while advertisements were included for various leveraged ETFs and gold-related products, before O'Brien signed off by wishing listeners a great weekend with the dollar near yearly highs and gold trading around 4414.
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The following is a presentation of TFN. The Tom O'Brien Show is produced every business day. Tom takes your phone calls toll-free at 1877-927-6648 internationally at 727-8737618. >> Let's go to my man George in Newport. George, what's going on, brother? >> Hello, Tom. Good afternoon. How are you? >> I'm doing great. Yourself? >> Yeah, great. I've been following you for the last few years, listening to your show. >> Well, thank you very much. I appreciate it. >> All the hard work you've done for us over the years. Well, I really appreciate you calling and saying hi. >> My pleasure, Tom. Welcome to your show. >> Thank you, man. Have a great one, a safe one. Appreciate it, man. Now, Tom O'Brien. Shame on me. Did that whole intro and I was muted somehow. Good Friday afternoon, folks. Tommy O'Brien coming to you live from TFN just after 3 p.m. Eastern time. It's options expiration and we got markets right now chopping around. Let's get right into it. We got an S&P up by one point trading at 7708 right now. You accelerate to lows at about 1215 and we're right back to where we were on the open. NASDAQ 100 chip stocks yet again even with open AI getting hacked. We'll get into that in a moment. NASDAQ 100 up by 3/10en% up 91 points 29,000 832. The Dow continuing to struggle, right? Wednesday, Thursday, and Friday driving lower. Tuesday, and Monday as well, right? You got the highs out there of 53,90. Right now, we're catching a bit off the lows, but the Dow off by 210%. 52,116. And the Russell as well down 7/10% or 21 points. You, excuse me, you jump over the 10ear. You talk about volatility. 5% folks coming into the weekend. 5% is the number on the 10ear down by 11 ticks. 10526. And with that higher yield, you did catch a a bid this morning, but the dollar gives up, right? The dollar's right back to where we were on Wednesday. And that's where yields are as well, right? But you're talking about highs there in the yields and the dollar's not finishing at highs. Okay? Dollar's finishing at 100.21. We're at highs this morning. You jump over to gold continues to hold out well. Okay, you get the dollar at 100.20 and you got gold at 4421 up by half a percent. The equities down by half a percent, 9543, but again, you know, you're talking about 10 year at 5%. You're talking about a dollar above 100 and we got the GDX sitting at 95. And eventually, folks, all right, think you're going to see these yields already have a lot of hikes priced in. Okay, the dollar's pricing that in as well. The 10ear sitting right at 5%. Now I keep talking about there's a very real chance that we go higher from here. Okay. The other side of that equation though is there's a lot already priced in. That's what you have to realize. For yields to go higher, more have to get priced in, right? And there's already a lot priced in. More priced in in terms of hikes than there were prior to Wednesday. That's for sure. You take a look in terms of what this market's pricing in right now for the next meeting October 28th. Yeah, more likely than not that they will hike. Okay, we're sitting at 3.75 to 4% right now. Market thinks pretty close to 50/50 with a slight waiting to a hike. You go out to December and it's basically a 50/50 with a slight waiting that they have one hike instead of two over in the next two meetings. So the only way to get above that is to go hike hike hike. Right? And even if you go hike hike hike right now in terms of we already went hike on the last meeting. We go into October 28th and then you go into December 9th and you hike all the way. That's only 12 basis points above where we are right now. Now that would be on your two-year. Okay. You go out to January. No, we're still talking about but now the number is three hikes over the next four meetings and don't get too caught up going into March. You know, stay a little bit closer term because there's going to be enough volatility, folks, in the next 90 to 120 days. You don't have to get caught up trying to go out 6 months into March. Very difficult with how much volatility we're getting. But that's quite a weekly, folks. No slowing down just yet. The war as in man, things were so good before the war. And I'm not being it's it's a long time, folks. We're bumping up now into 7 months and we have the 10-year just not stopping. Pretty remarkable. 3.98 was the number. So, it's an adjustment over 6 months, but guess what? Not necessarily going back to that number anytime soon. Doesn't mean we have to go higher, but the forces right now lining up pressure on yields to go higher and the dollar at a critical level as in this has been resistance for some time. It's been support. Nice round number of 100 and we're back there. 100.20. 20 jump over to crude. Come on, thinker swim. Come on. There we go. How's that for a weekly now? That's that's what you like to see in terms of a turnaround. Okay, that's encouraging, folks. Last week we had a short trading week, but you reject this 100 area, right? You take out the other, you do it with volume. Crude, that's your weekly. You take a look at the daily. Yeah, we're going to get some volume today as well. crude already approaching 300,000 contracts and on a weekly basis you reject some of those highs and that's what has the market accelerating a bit to end the trading session so far. Yeah, part of this acceleration right here is crude 245 as well. You know, talking about yields, folks. All right. you know, never never too never too busy in the day to do a little bit of just looking over your portfolio, okay? And this is not a stock a stock show that's going to tell you to just go sell your stocks and go buy fixed income, but we should all be making sure that we're aware aware of the yields that are out there right now. And if you know people that are in, you know, maybe they're later on in their retirement, okay? Maybe they were in equities and they've had a heck of a run, maybe they're later on in their retirement, right? Maybe somebody retires when they're 65 or 70 and now here we are 5 or 10 years later and it's been a heck of a run. Now they're 80 and they're still heavily invested in maybe the NASDAQ or the S&P. Okay? And depending on the need for some of that money going forward, you got five-year CD rates, folks, pushing a ladder near almost 5% itself. And that one is nice cuz you get to roll them over. I'm going to pull it up right now. But yeah, you're going to start, you know, I always say if if you have any money, folks, whether it's sitting in uh bank account as the Fed is hiking, right? Those money market accounts, they're all going up. Okay, that's the way it works. That's the overnight lending rate and that's what money markets are based out of off of. And so, yeah, it's going up. Let me see if I can find. So, what do we got? The Fidelity Money Market right now is earning 3.35. Okay, that's what the Fidelity Money Market's earning. That's the overnight. That's your just your cash sitting in your account. 3.35. Now, that's just if you need access 24 hours a day to that income, right? But if you're talking about a CD, a 9-month CD is getting four and a quarter. A 3mon CD, folks, 90 days, 4.1%. Okay. And then yeah, if you push out a five-year ladder, you're pulling somewhere near about 4.65 4.7%. You know, you run a 5-year ladder like that, folks, that is a 25% return guaranteed over your money over 5 years. For retirees, certain portion of the portfolio, not that bad at these yields. Come right back. >> Spend any time online researching trading techniques on how to begin your trading journey. You've no doubt come across many folks who push Forex trading as a way to make big money quickly. Unfortunately, there are equally as many stories of these so-called Forex professionals just looking to make a quick buck off aspiring traders without actually teaching the ins and outs of the Forex market. This is what sets Teddy Kekstacks the Tiger Forex report off the riff raft. Every Monday, former Chicago Merkantile Exchange member and author Teddy Kekstat releases his Tiger Forex Report newsletter where he dives into the complex world of Forex and takes time to actually teach you his methods that have made him so successful in the fast-paced and rewarding world of Forex trading. 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And yeah, taking a look at the 5year CD when you're talking about a ladder. Ah, that looks so tiny. Let me see if I can blow that up a little bit better. 4.65 regardless. APY 4.65. How'd that get get so blurry? Let me do that one time. One more time for us. That's a little better. Not quite. I zoomed it in a little bit, but that's risk-free folks in your account. And what's wild, not wild, right? But if you're sitting on 100 grand right now and you're sitting pretty, okay, there are risks where the market is right now. This isn't, you know, this is big picture, right? And this is risk off. But it's just something that, you know, even if you're in all these tech stocks, right? My goodness, if you're in the semis or something like that, Mr. Situational awareness got a lesson in how quickly that can become a problem. But when you're dealing with 5% guaranteed, okay, now what's the real rate of return, though? That's your issue there. What's your real rate of return? Okay, cuz inflation's going up. You're making 4.6 5% if we have inflation at 3.4%. You're barely making 1.2% in real earnings on that money. But the other side of that is there's a lot of people who've had a heck of a run, folks. When you talk about, you know, when you're in retirement and where you retire, you know, it matters, right? And the generation right now, this run, folks, the spy over the last 15 years is up 7 and 12 fold. That's a heck of a run, folks. Is that even cherry picking the lows? What's the low? No, that's not cherry picking the low at all. We had 78 bucks out there. I'm just going from 100 to 760. And let alone what's remarkable is you can just take the highs prior coming into COVID folks and we're up more than 100% well more than 100%. It's 130%. Remember how good things were prior to co well 130% from there. And so there's a lot of people out there that just might, you know, doesn't mean you don't have to hold any assets, right? I'm talking about retirees. I there's a lot of people out there that you still have a house. So that's an asset where you have some exposure to interest which is good. you have asset appreciation. So even if you take some money out of the market, you still have volatility when it comes to assets, etc. Depending on where you are, you still put some of your money in the market. But if you have some of the action, you know, especially when you're talking about NASDAQ 100. Now, for you young folks out there, don't try and time the market when you're talking about retirement accounts. You know, you can be an active trader, folks. There's two different buckets, okay? Not to steal. Um, you know, it just came into Ray Luchia buckets of money. When I was working at WSMN 1590, the Tiger in Nashville, New Hampshire folks, for you old school Tigers and Tigrises out there, uh we aired financial content all day at the time and that was prior to the build out of TFN. And one of the gentlemans there is Ray Luchia, which is a AM um personality of course, but yeah, there are buckets. Okay. and I would have a decent portion of my retirement in growth stocks if I was young. And that can be a variety of growth stocks. That doesn't mean you park it all in SpaceX, okay? I'm talking about some of the biggest spenders out there, even NASDAQ 100 type equities. Um, and then yeah, you put it elsewhere. But boy, with the run we've had, folks, okay, we haven't had a real pullback in a while. And if you're in the market and you're young, you got retirement, you're all set. But I think there's a lot of people who have a lot of money in the market that underestimate the valuations we're at right now and inflation's a problem. Okay? So, we're not going back to the depths of despair, but that's something real. And when you're getting that type of interest rate out there, folks, all right? And I would encourage you to be careful going out too far though. As in, you know, when you look at that ladder that we just had, you know, if you don't need the money right now, some may say, well, why don't you just go for the 5-year? Okay, I just can't get clear. That's a little clear. So, you say, why are you going to take 4.65 when if you don't need the money, it's in a retirement account. Why don't you just take the fiveyear? Okay, great question. The reason why is because then you have a greater risk of duration if if yields really get out of whack. So if yields now you'll still get your 5%. Right? You hold it to and that's the thing. If you know your fixed costs, right? Let's say you're in a mortgage. This is why retirees it's a real deal. Okay? And we all have costs that go up. But if you're a retiree and you own your home and even if you have a mortgage, right? It's a fixed mortgage. It's locked in. You know what the cost is for your housing. Um maybe you have something else. But so you have fixed costs so you can lock in some of those fixed returns. But the reason why I'd say maybe don't go 49 is what happens if inflation does get out of control. Okay? Then you're locked into that number for 5 years and you might really get hurt if we get inflation going to 7 8 9%. I don't think it's happening but it's a risk. And to me, okay, that risk is is I'd rather have four, six, five and get to roll it over and gain exposure every year to where the current environment is. Now, the other side of that is is that what if yields drop? Well, yeah, if yields drop, then yeah, you're going to get less of a yield. But guess what? If yields drop, inflation's dropping as well. So, you'll be better off on that end. But hey, 465, man. I don't think a lot of people know right now that you can just run your money and go get 5% all day long risk-f free almost on a rollover CD basis. Maybe more people more people know right now than they did at the beginning of the war in March. That's likely the case for sure. All right, let's take a look at Boeing. for one of our tigers in the den, the YouTube den. So Boeing, yeah, they had quite was an investor conference. Their CEO was talking about something earlier. I was talking about on the program, man. And the headlines just got worse and worse and worse the more he was talking. And yeah, they were talking about that Dan you sandbagging a little bit maybe sandbagging a little bit as in hey when managing equities as in when managing a a seuite a CEO etc. They live in a world of underpromising and overd delivering. So there is a real deal there when they throw out all this stuff. I mean they were saying there were backlogs with Let's see if I can pull up some of these headlines. Yeah. Nah, they were Yeah, here it is. This these are the ones. The Boeing CEO still waiting on an engine seal fix for the 777. Engine delays still hampering the 787. They were all in there. 732 rate of 52 a month needs stability. The current supply chain constraints. stabilizing 737 output at 47 jets a month taking longer than expected. Max 10 certification coming shortly. So, it was just a plethora of throwing it all out there. And you get some extreme volume on this pullback. Let's see what we're coming into here. We're coming into this right here. What do you got? A low out there at 186. You got a high at 2011. So, that's where we're trading into the bar from December 1st. You got lows out here of 176. We're trading at 200. Yeah, he up by 1.1% today. Let's take a look at the daily. Yeah, those two days, man. Take a look at longerterm weekly. You know, an ideal buy on this one would probably be closer to 180. Okay, that's where you had support out here in November. You accelerate out of there for the confirmation in December. That was also an area that had acted as resistance in January and February last year. In the middle of 2024, that was resistance as well. And following that weekly, I' I'd probably give it a little bit more time before I'm stack them in. Are you looking for a buy? What are you trying to do with that one, Vimpat? If you're looking for a buy, I don't blame you. You know, it's quite a quite a bad news. As in, sell the rumor, buy the news, right? That's the rumor the CEO told you, but maybe a little bit further to go. S&P's flat, NASDAQ up by 92. We'll come back. We'll take a look at some tech stocks, folks. Come right back. Many trading newsletters attempt to focus on a narrow set of equities or commodities. While this works for some, it often times misses many opportunities that possess huge gain potential. But how is an independent trader supposed to scan the entire market looking for these hidden opportunities? One simple answer, the opening call newsletter. Basil Chapman, developer of the Chapman wave trading methodology, has been trading the markets for longer than most trading influencers have been alive. 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TFN airs live financial content streamed live on TFN.com and TFN's YouTube channel with Tiger TV. live every market day from 8:30 a.m. to 400 p.m. Eastern for free. Each host is an experienced trader and gives their take on the market while taking calls and questions live from around the world. From the moment the market opens until the closing bell sounds, Tiger TV has eight different shows with expert hosts to help you make the right moves with your money. Watch online at tfnn.com or on TFN's YouTube channel and become the investor you were born to be. TFN, educating investors. >> This portion of the Tom O'Brien Show is brought to you by Directions daily leveraged and inverse ETFs. Whether you're a bull or a bear, you choose the direction. Visit direction.com. Investing in the funds involves significant risk and should only be utilized by investors who understand the impact of leverage and actively monitor their portfolio. They are not designed to track the underlying index or security for more than a day. Before investing, carefully consider a fund's investment objective, risks, charges, and expenses contained in the perspectus available at direction.com. Read carefully. ALPS distributors inc. Welcome back, folks. Pepsi down 2.7% today. So man, EKS in the den talking about Pepsi near a six-year low, 15.8 times PE, 4.37% qualified dividend, 1.25 times average daily volume hitting that low and they're nibbling with a buy. So what I do like is you're right back into this area. All right, you're right back into the lows of last year. If you're going to find a bid, this would be a good spot. Wouldn't necessarily give it a lot of room though, EKS, only because now let's back it up further. Okay, you're talking about back here. You know, you're blowing through this 382, but realistically, this is your 382 pullback area. You're back into the COVID area in terms of the pullback. It's a heck of a run to the upside, man. And yeah, you're giving it up in a big way. and they're under pressure. You know, one of the things dividend stocks are great, folks, as long as you can be completely sure in That's right. That's right. Yes, you beat me to it. In the consecutive nature, I'll use your words. Okay. Of those dividends continuing no matter what. And Pepsi might have a problem on their hands right now. This is quite a pullback. Okay. And you know this week is going to be well this monthly. No, I was going to say lighter on volume, but that's not happening. Oh, so we got lows out here at 127. You're going to have some volume this week. You're probably not going to break those lows. We're setting up to challenge this consolidation back here in the middle of 2025. But yeah, whether it's right sugary beverages, you know, the competition in that sector for sure, let alone Coca-Cola of course. Yeah. Trying to find one part. It's a great article recently talking about Yeah. Talking about Doritos, right? How much was it? Was it a $7 bag? I think it was. Let me see if I can find it this quick. Look at this. Yeah, check it out. This one. You talk about blunders. I remember talking about this on the program. When's this from? Time flies, man. April, you remember me talking about this on the program, folks? $7 bag of Doritos. I remember it like it was yesterday, man. That was six months ago almost. But what this article talks about, folks, okay, is that just bad management basically across the board and allowing competition come in, losing shelf space in the store, doing anything possible to make sure that they clung to the $7 price tag until finally they gave it up and cut their prices. Okay, you got a median price out there at six. Now we're back to five. And you combine that with the whole deal with the GLP once and making America healthy again. Those are not positive bullish sentiments when you're talking about the snacks. Organic revenue growth. How's that for you? In yellow. Volume growth in black. Prices are still rising, pushing sales down so far that revenue goes negative. So they actually did come back from this. But what this article talked about is try to find the So they literally did everything else during the pandemic. They raised prices at first. Consumers were fine with it. The Frito business is the jewel of Pepsi. Okay. They're in the snack business, folks. All right. I'd be a little careful, EKS, and I love some of the stuff you put out. But I'm just putting out um that they're in the snack business, not more, not like the soda business, and they are in the soda business. Okay. But when sales started slipping in the snack business, now I wonder if that was the GLP1's in there. It's like a double bagger, right? You're talking about the GLP1 snacking. You're talking about Make America Healthy again. And you're talking about prices, inflation, all of it. Some employees raised concerns about prices getting too high and hikes happening too often. But even when revenue started falling, senior managers made clear they didn't want to go backward on prices. And so they resisted and they resisted and they resisted. Revenue turned negative for the first time in over a decade, mid 2024. They didn't just lose customers, they lost shelf space. The most coveted displays at the end of the aisle. They started going to the competitors. You talk about Takis, I think. Um, seeing volume declines, the company should have cut prices earlier. They assumed consumers would suffer the rises and only now appreciate how important affordability is to the typical consumer and voter. It should say no. It somehow comes in, but it's important to everybody, right? Of course it is. I mean, think about sitting in that seauite and listening to the executives go, "Well, we got to figure out how to sell these bags at $7 somehow." And if you're like the same person in the room, you're saying, "Are you are you crazy?" That's not happening. Now, they they've knocked it down. But as we hit 129, down 2.8. So, I' I'd at least put a stop in there because, you know, things times are changing, man. Times are changing. And you look at those GLP ones from everything you read, it's pretty remarkable the shift change. And now I talked about earlier that I think was it the NFL football kicking off last week. I think was it the Shaq commercials talking about Zepound for sleep apnea. They're going to be everywhere folks. So maybe people are going to be apprehensive about taking it for weight, but guess what? They have sleep apnnea. It's like, ah, well that's real, right? Say, "Ah, I can eat healthy, but I got sleep apnnea, so I should take it because that's going to help me with my sleep. It's going to help with so many different, you know, disabilities, um, health conditions. So, but you know what? With that said, EKS, I like where we are right now. Yeah. If I'm going to, you know, I really like where we are right now. I just wouldn't give it a lot cuz if you don't hold here, where do you hold? Right? If you look at a chart like this, folks, if you don't hold here, where where's the line in the sand? This is the line in the sand. Now, it's an art, not a science. You don't have to peg it to the penny. Oh, yeah. Pepsi down 2.8%. Quite a different chart from Coca-Cola. And they're different companies, folks. They are snacks, Doritos, Cheetos, Fritos. The marketing machine of the naming of all those, right? Doritos, Cheetos, Fritos. Can you imagine naming them? Like, wow. We I don't I don't know the order they were created. We got Doritos. We got Fritos. How about Cheetos? Like, that's a winner. That's a winner, Joey. Let's do it. All right, let's jump around to some tech stocks. You take a look at the heat map and the NASDAQ 100. As I mentioned at the start of the program, chip stocks. How about the S&P 500? Lot of red out here for an S&P that's positive by one point, folks. But guess what? The biggest equities in the world are the ones in the green. Google up by 1 and a4%. Amazon 1.2. Broadcom Micron up by 3%. Sandisk 7.6. We'll come back and look at SanDisk, folks. And yeah, options expiration. You got it, baby. We got 22 minutes left to go. Look at this. Sandis making a run for 1,800 yet again. How's that for a trading ranch? Up 7.5%. We'll come right back, folks. We'll take a look at Amazon. We'll take a look at Google. We'll take a look at Netflix. Come right back. If you're looking for potential trading setups in the stock market, then Rocket Equities and Options Report is a newsletter you should try. Tommy O'Brien delivers options and equity trades when the markets present them using a combination of fundamentals and technicals. Sign up for Rocket Equities and Options Report today with a 30-day money back guarantee so you have nothing to risk. For all the details and to start your subscription today, visit the front page of tfn.com. tfn educating investors. For traders who crave risk, directions daily leveraged and inverse ETFs provide opportunities to magnify short-term perspectives with up to three times a daily leverage. Utilize bull and bare funds for both sides of the trade and trade through rapidly changing markets. These are highly leveraged ETFs with daily resetting designed for short-term trading, not long-term investing. Whether you're a bull or a bear, you choose the direction. For up-to-date pricing and performance, go to direction.com. 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Try any of our great newsletters risk-free with our 30-day money back guarantee. Just visit the newsletters tab on the front page of tfn.com. TFN, educating investors. TFN has launched the Tiger Xen hosted at Discord. TFN has been educating traders for more than 20 years with live programming hosted by a variety of professional traders during market hours. The Tigers Day available to all Tigers and Tigresses for just $1 for the year. There's no catch or added costs when you join our community of traders. Sign up today and become a part of this educational community of traders. Just visit the front page of tfn.com. This program is brought to you by Vista Gold. Traded on the NYSE American and TSX under the symbol VGZ. >> I'm O'Brien. Welcome back, folks. We jump around to this market. You got Google shares up by 1% today, but we were higher. Look at that. From 355, trade lower by $10. And right now, we're positive by 1%. But yeah, quite the acceleration. And we take a look at this thing on a daily first. Yeah, decent bid off that acceleration where we just got to a high of 34645 on a daily. We're getting above that area. Looks to be a little bit lighter volume, you know. Look what we're trading into, though. Look at this. All right, Google week of June 22nd. This area of about 350, folks. It's an important area. See how we get above this area right here. And then you get the volume out there from the week of June 1st, which is as high as 374. So, we're going to have to going to have to trade through that. And yeah, that week of June 22nd, the high at about 357 and we hit a high of 355 today. Jump over to Amazon shares. Let's back it up on a monthly even. Look how sometimes these technical areas, right? Doesn't mean and you went far below it, but the body of the candle each time on that pullback finding support at the 2020 and 21 consolidation area. And this has been great channel since about 2022. We put it back on a weekly. Let's put on a 5year weekly. And yeah, I like the bounce here. Now, volumewise, be nice to see a little bit more volume. Okay, you got an uptick in volume. That was a short trading week, though. It's actually a lower week is what we have, but a nice rejection, a lower price here for Amazon from 244 to 354 to close it out. And we bounce from the lower part of this channel line. And you know, channels, channels are so great, folks, because if you find yourself in a great channel, it's just an easy way to identify what could be almost doesn't mean it has to be, right? But general areas of overbought and oversold. Now, doesn't mean, as we all know, you can blow right through that channel on certain occasions and go higher, go lower, whatever it be. But get that acceleration earlier. You know, 225 would be a nicer as in all this support from July, but I don't know if you're going to get to 225. You got to 245 and here we are at 254. Amazon, you know, realistically folks, we're just above where you were trading at a year and a half ago on Amazon. And that was after a heck of a run from 80 to 240. You tripled in price over two years in Amazon. This is a great example, too. Just just go in general here. when you triple in price like something like that. Now, you know, with everything I'm about to say, I'll disclaimer it saying the chip stocks blow away everything I said 10fold, right? That's that's the reason why you hold on for dear life on some of them. Bitcoin on the original run or whatever. Um the SanDisk is the microns. But in general, you get a company like Amazon that triples in price over two years, usually you temper your expectations. And here we are a year and a half later at the same price, right? at least for and that's even after trading from 160 to 287 but guess what you're tripling in price it's got a little work to do but yeah getting in and we just hit 24430 and the highs were 242.53 you came within $1 of the February 2005 price point this week folks that's good action and again you know never think that you have to give positions a lot of room folks you might get stopped out a lot Okay. But when I see setups like this, you know, I say to myself, you know what? That's it. I'm getting in and I think that was the bounce. And if it's not the bounce, I'm getting out. That's your hypothesis. Okay? That's your bias. And guess what? You don't have to give it a lot when you already that's your confirmation. You've gotten a bounce. You go back to the daily. Okay. I was going to say, and hopefully we'll see how today ends. It' be really nice if you can do more than 36 million. And we might. We're at 285 on options expiration. You might get it. And look at all the volume you got at the highs. I mean, look at this. There's no selling and fear in this equity. Okay. There's no quality volume on the way down. That's a daily. Let's check out the weekly. Yeah, we had some selling here. We sure did, didn't we? June 22nd. Let's back this up. Yeah. So all the volume comes in on this day on the bounce on June 22nd. So that's important context as well. You know, ideally, yeah, get me in at 225, right, with all that volume. But that's not how it works, folks. And that's a nice bounce down from 287 to 242. 244. What did I just say? 244. All right, we jump over to Netflix shares. So Netflix, yeah, down 5%. Viewer trends look worrying out here. And I think they look worry. They they look worrying, too. I'll add to the discourse. Okay, Netflix down 4.5% right now. Um, I just pulled up Netflix out of curiosity what pops up. Nothing good at all. Yeah, nothing even worthwhile. And in the age of, you know, competition, right? You got Netflix. You're always going to have Amazon Prime. You got Paramount, which is buying Warner Brothers, of course, which is HBO. And then you have Peacock, you got the You have Fox. I have to go through in my head all of these streaming platforms. Okay. And the point being, uh, you have Apple TV. I knew there was one more. I've gotten into F1 racing, folks. I enjoy F1 racing. On on Saturday morning, I get to watch the qualifying and on Sunday morning, I get to watch the race. And I love that most of the time they're in Europe. And so what happens is I wake up having my coffee at like 8:30 and I get some good live sports. And it is live sports. It's competition. It's reality TV. It's competition. But I watch that on Apple TV. Apple TV's got some decent programs. Um Ted Lasso. Watch Ted Lasso. That's a good one. Haven't watched the recent episodes, but I got to get into some of those. But yeah, competition's everywhere, man. And so, yeah, they got the story out there that you're talking about trends in terms of viewer trends. Wells Fargo turned outright bearish, cutting the stock to underweight. They put their price target at 57 from 80. It's quite a quite a knockdown from Wells Fargo. So, they're going to in July they are told everyone they're just going to post their flagship engagement report once a year instead of twice a year. Why? Probably because they're bleeding subscribers. All right? and they're either going to have to plow more money into content or figure out another way because their business model had turned to a lot of advertising. And the worrisome thing there is is that if people are paying a small fee and not actually watching it, they're not selling any ads. So, they're probably going to have to spend some more money on some real high high quality content. Reed Hastings isn't even on the board anymore. How about that, right? He hadn't been CEO for a while, but why not be chairman of the board? Not that it's an easy position, but for somebody in his stature, probably could have had the time, but he just didn't want to. Moving on. Crude 9560. We'll come back, take a look at crude, take a look at yields. One more segment. We'll come right back, folks. Many trading newsletters attempt to focus on a narrow set of equities or commodities. While this works for some, it often times misses many opportunities that possess huge gain potential. But how is an independent trader supposed to scan the entire market looking for these hidden opportunities? One simple answer, the opening call newsletter. Basil Chapman, developer of the Chapman wave trading methodology, has been trading the markets for longer than most trading influencers have been alive. 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That's why each of our market experts offers their very own market newsletter. A must-have tool for every trader out there striving to find an edge in today's markets. TFN newsletters cover every aspect of the markets so you can analyze the market before you trade. Try any of our great newsletters risk-free with our 30-day money back guarantee. Just visit the newsletters tab on the front page of tfn.com. TFN, educating investors. Don't forget you can listen to TFN live on your mobile device 24 hours per day. Go to tfnn.com then hit watch tiger TV. That's tfn.com then hit watch tiger TV. Welcome back folks and yeah Killian Mbappe. And you know, I enjoyed the World Cup this past year, and I'm familiar with this gentleman because he is such a phenom. When you talk about superstars in soccer, and he goes from Nike to sign a 10-year deal with O holding, which is O is their symbol. Now, what's remarkable is no appreciation whatsoever. The market gives it all back. So, I don't quite get that one as in that seems like now what are they spending though? What do they have to give this guy to get no stock appreciation whatsoever when you scoop away Mbappe for 10 years? He's 27 years old. They're going to get him from his 27 to 37. Yeah, he's the World Cup's all-time leading goal leader. The only reason that is the case, though, is cuz he No. Uh, didn't he score? Didn't he just did he win the golden boot, I think? And didn't he score a bunch of games goals in the consolation match? Let's see. Yes, he did. He won the golden boot, but he ended up scoring a lot in the second place match. Ah, the third place match, right? The the bronze match if it was the Olympics. Nonetheless, they get him for 10 years. They scoop him away from Nike. Nike's problems just get worse. Yeah. Federers with that company. 2010, just from 2010. Imagine this company 2010 they get founded. Now it's pullback as well. But they're a10 billion company. Nike down 2% on that news today. 52.8 billion. But yeah, no sign of strength just yet. No reason to catch a falling knife, folks. If Nike is going to get a turnaround, you'll see it in the charts. And I would wait for that turnaround. All right, let's finish it up with gold. Hey, with everything that's going on, folks, dollar sitting at 100.20. We're at a critical area for the dollar. Okay, you're bumping up against the highs we had earlier in the year. GDX down 51 pennies. Gold 4414. Folks, thanks so much for tuning in, spending your time right here with me. Couldn't appreciate it more. Have a great weekend, folks. Enjoy that time. Spend it however you want, but enjoy it time. Enjoy that time, folks. Have a great weekend. We'll see you Monday. Thanks, folks.