"Schefter With Skits" Adam Garfield (@thatguygarf) Talks Content Creation Journey
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Adam Garfield, known online as "thatguygarf," shares his unique journey from a college recruiter to a full-time sports content creator with over 600,000 followers across major social platforms. His path began during his senior year at Georgia State University, where he worked for the Texas Longhorns recruiting safeties and later realized that traditional scouting was not his calling. Instead of pursuing a direct corporate route immediately after graduation, Garfield leveraged LinkedIn to reach out to executives like Brandon Harris at Playmaker, offering to work for free to gain experience. This persistence paid off, allowing him to transition from an unpaid intern to a full-time employee before eventually launching his own independent content creation career in August 2025.
Garfield's current workflow is defined by speed and improvisation, often described as "chef with skits," where he breaks news through comedy sketches that frequently beat major outlets like ESPN or Bleacher Report to the post. His process involves a well-oiled machine where he can receive news, film, edit, and publish a video within six to eight minutes using a green screen setup and ring lights. He utilizes pre-filmed content for predictable outcomes, such as Fernando Mendoza signing with the Raiders, but relies on quick improvisation for unpredictable events like the NFL Draft. By focusing on specific niches, such as athlete impressions or placing players in non-typical scenarios like Subway or Chipotle, he has built a loyal audience that appreciates his humor and rapid response times.
Beyond his daily videos, Garfield is dedicated to building deeper connections within the sports industry through his podcast, "Field Day," which aims to provide a relaxed environment for athletes to share their stories without the pressure of traditional media traps. He emphasizes that networking is the most critical factor for success in this field, noting that while big agencies may demand payment, smaller agents and retired players are often more open to collaborations that provide publicity for their clients. Garfield advises aspiring creators to start small, perhaps by interviewing college athletes or local figures, rather than expecting immediate access to superstars like Patrick Mahomes. He stresses the importance of authenticity and warns against letting fear of judgment hold people back, noting that negative comments ultimately only help increase engagement metrics.
Ultimately, Garfield's advice for anyone entering the sports media world is to be themselves and not worry about what others think, as social media users typically consume content in mere seconds before moving on. He encourages creators to avoid "half-assing" their work and to persist even when facing rejection or slow progress, as the industry often requires years of networking before landing a significant opportunity. His long-term goals include working with legacy TV brands, building a successful show that brings people together through laughter, and eventually buying a lakehouse. Despite the challenges of the current job market and the impact of AI, Garfield remains optimistic, believing that those who are willing to put themselves out there and prove their value will find success in this evolving landscape.
Read the full video transcript
Recording in progress.
>> Damn.
>> Recording in progress.
>> [ __ ]
>> I was working for the Texas Longhorns in
recruiting. I was recruiting safeties.
Recruiting safeties. You were a scout.
>> Yeah. For for like 7 months. There's
sometimes I see a video and I'm like,
how did this guy come out with this
video so fast? Yeah. I've gotten it down
to tea where I I can get the news, film
it, edit it, post it within like a 6 to
8 minute range. If you could leave
anybody with one piece of advice trying
to get into the sports media world,
>> be yourself. Don't care what others are
going to think. We appreciate you guys
joining in on this video. Hey, it's the
offseason. Not much is going on. So, we
thought we'd just go around and
interview some content creators, some
losers that would be open to doing
something like this. And we finally we
found a loser right here. That guy Garf
over 600,000 followers on social media
across Facebook for your old heads,
YouTube, Instagram, and Tik Tok. Adam
Garfield is joining us. Adam, how are
you doing, my man?
>> I'm doing fantastic. I'm honored. I'm
honored to be the loser today.
>> Thanks for uh giving me content to post
during uh May, June, and July because it
is a dry month right now. It's been busy
with the free agency period and the
draft, but right now I just wanted to
get to know you because we actually
connected at the Super Bowl. And uh I
think I I'm trying to think of the video
that I saw of you that made me realize,
oh, it's that one guy. I think it was
the New York Jets video, like a Jet
reacting to a jet. It's also funny
because you didn't show your face in
that video. I mean, your eyes and your
mouth wer in there, but I still
recognized you cuz you look like a jet
in real life, so
>> I'm more of a 747.
>> Hey, not Spirit, though. RIP.
>> Rest in peace, Spirit.
>> Yeah, we got connected at the Super
Bowl. Um, and then I was told to
approach you with Pokemon cards because
they were one of the sponsors. I don't
know anything about Pokemon cards.
>> I didn't know anything either. If you
remember that video, I had no idea what
I was doing.
>> Exactly. Exact. I'm sure you're familiar
with sponsors. You know how it works
being in the content creation world.
Tell me a little bit about that. like
how did you get into content creation?
>> Uh I've been making content since 2020.
Uh peak COVID I was doing it for fun
mostly like comedy skits and then ended
up joining a sports media company called
Playmaker in 2022
and just started making sports content
for them. Uh just started doubling down
more into the sports aspect rather than
just basic comedy and been doing it ever
since. So, I'm curious about this
because trying to get into the sports
world or the business, it's tough. Uh,
you know, there's like thousands,
hundreds or thousands of applicants for
these jobs. So, did you have like a
connection to get connected with them?
>> I sent a I sent a LinkedIn message to
the CEO. I was a senior in college and I
said, "Hey, like I really like what you
guys are doing. I'll work for free.
Like, I just want experience. um would
love an opportunity just to like get my
foot in the door. So, at the time we had
a playmaker uh talent management. There
was like an athlete management side
doing NIL deals in the the early days of
that and so got an opportunity there
just to intern, not paid. Um and yeah,
kind of just starting with that and then
trying to make myself more valuable as
time went. I ultimately was scrolling on
LinkedIn later, you know, a few months
after and I saw a part-time position,
reached out about that because I already
had my foot somewhat in the door. Got
that position that turned into a
full-time position and then it was
trying to just make myself more valuable
um as I kind of grew within the company.
So, you use LinkedIn because I feel like
LinkedIn is more of like a uh upper
management trying to climb the corporate
world and when it comes to like sports
comedy, I mean I I'm sure like nowadays
it can be used for different things, but
you're very active on LinkedIn. I think
I was I was more active before um
because at that point I didn't really
know what I wanted to do. I was working
for the Texas Longhorns in recruiting. I
was recruiting safeties for about like
seven months going into my senior year.
I I learned that that's not what I
wanted to do. And so at that point, I
knew I wanted to do something with
sports. And so I'm looking on LinkedIn
trying to connect with people. I I
thought I wanted to do more of like the
community engagement route with the team
like the, you know, the people who are
making community events or helping
athletes set up fundraisers or
nonprofits. And so I was talking to
people. I think I talked to a guy at the
Ravens. uh he gave me some good insight
and just trying to make a ton of
connections and then I'm like, "Okay,
well, maybe I could try the sports media
side of it." Found, you know, the
companies I liked. Reached out to the
ones that I would like to work for. Only
one of them responded. Shout out to
Brandon Harris for taking a chance on
me. Um but yeah, man, it it was it was
great experience and it's kind of just
like I don't know, you like you throw
stuff at the wall and hope something
sticks and you know, when someone gives
you a chance, you just got to prove them
right.
>> Hold on. We Let's
back up a little bit. Recruiting
safeties, you were a scout.
>> Yeah, for for like seven months.
>> I do. You have to have like some sort of
background as far as that goes.
>> I didn't know anything about scout
scouting at all. So, it start same kind
of way with playmaker. My freshman year
of college um 2018 kind of dating myself
here, but I wanted to work at some
capacity with the football team or the
basketball team. And the same deal, I
sent out a ton of emails, not LinkedIn
at the time, but a ton of emails. There
was just public website from the Texas
Athletics um I guess, I don't know,
website, and it had all the emails. And
so I reached out to all the people that
were were available and had their
emails, and I said, "Hey, look, same
thing. Like, I'll work for free. I just
want to gain experience. This is what I
really want to do." It took me three
three and a half years to finally get a
response from someone on the football
team. I think they started to try to
build that scouting recruiting intern
department out and same deal gave they
gave me chance took a chance on me. They
kind of assigned us like okay you know
you're going to do offense you're going
to do defense so I got assigned defense
specifically safeties. I really didn't
know anything about it at the time but
it was just like a learning process. you
know, you go and talk with the safeties
coach and, you know, you learn what he
wants to do. And just from like watching
high school film, watching the best guys
that are five stars and getting offers
like, okay, this is what a fivestar
safety looks like, the way they're
moving, their hips are moving, you know,
how quick they react. Now, you can see
what like a nostar guy looks like, you
know? So, kind of just learning like a
guy that that I I don't want to say
found him, but I remember watching Sunny
Styles tape and I'm like, this guy's
insane. like I get why he's a fivestar
and then you go watch like a random kid
from you know a two-way school in
Houston I'm like okay there we go
>> man that's crazy yeah three and a half
years to trying to get a response I I
mean I can kind of sympathize with that
because I mean in the sports industry I
just a little bit about me like I
graduated from college tried to apply
for jobs for two years and nobody was
giving me a shot and then I was like
screw it like I'm doing my own thing
>> and takes takes a long time to get
connected, but you got connected and
seems like that wasn't your route and
now it is media, which I mean it worked
out for you. So, tell us a little bit
about what you do now.
>> Yeah, I'd love to just touch on what you
said too, man. It's tough like
especially in the sports industry for
the team side. you know, the pay is not
going to be amazing and that's because
everybody wants that position. And I,
you know, the Chargers just had a social
media job that went viral because I
don't know what the listing maybe it was
like 60 or 70K, I'm not sure, which is
good money, but when you're taking in
the fact LA and the hours you work, it's
tough, but everybody wants these. So, I
think being persistent is great, but
sometimes you really just do need to
build that connection. And that's where
like, you know, if you can meet someone
on LinkedIn and and shoot a message. Um,
but yeah. Um, going back to what you
just said, what I do now, I'm full-time
content creator, mostly follow NFL. I'm
trying to do more NBA. I like
basketball, but it's tough when it's not
playoff season. There's so many games.
Um, I like to kind of consider it chef
with skits. And I, you know, it's kind
of like breaking news in the form of a
comedy skit. It's a different medium
rather than a tweet that you're getting
breaking news. Occasionally I can beat
the ESPN or Bleacher Report post to it
on Instagram or Tik Tok. It's not always
the case, but I for me like I I like
entertaining people and ever since I've
been younger, I like to make people
laugh. So I try to make it funny.
Sometimes it's more breaking news more
than comedy. But I've been, you know,
doing that all day, trying to just
connect with athletes, build a
community, and entertain people. I don't
know if that really answered your
question or not, but
>> yeah. No, I mean just kind of touching
off of what you said trying to beat
Bleacher Report and whoever.
>> Yeah.
>> To making a video because there's
sometimes I see a video that you make
and I'm like, dude, this came out the
news. I heard about it like 15 minutes
ago.
>> Yeah.
>> And I got notifications on for Adam
Shifter and Raport and I'm like, how did
this guy take this like come out with
this video so fast? You come out with
these videos quick. So you have like a
format already made in pretty much a
preset and you film these videos. I
think the way it works is I have the
green screen. I have it like pressed
onto my wall. Everything I do is mostly
green screen. I have the ring light set
up. A lot of it's improv. So, I'll like
when I learn about the news, I go and
run into uh I run into my office or like
if I'm at the gym, I'm like, "Shit,
drive it home like 10 minutes." Um, but
yeah, I go and film it and like I said,
a lot of it's improv. I kind of have
like the idea of what I want to say in
my head. So, example, like let's say
Dave Njoku signs with the Chargers, for
example. Not happening. It might, I
don't know. But I'm like, okay, I'm
gonna go if they they have like certain
hairstyle, I'll go like throw on the wig
and I'll be like, oh, you know, here I
am. Something about like a strong hook
of, wow, we finally did it or like,
can't believe we did it. It's time. I'm
here. Then it kind of goes and I leave
time in for the voice over and that
helps drive the video. So, you know, I
can rely on adding in the voice over
once I film it and post to be like, "So,
David, what did you think about, you
know, why'd you sign with Los Angeles?"
And then when I'm filming, you know, I
can be like, "Yeah, I just love the
weather first off, like Justin Herbert,
you know, I like the weapons around me."
So, it's kind of like I I guess it's
like a it's impro, but I'm both parts.
Does that make sense? I'm not sure.
>> Yeah. No, that makes perfect sense. And
you actually just made half your video
right now.
>> Yeah. There we go. That's 30 seconds. Do
you ever like make a video in advance
just in case like he does actually sign
with the Chargers and then you just post
it as soon as he does? Cuz I've done
that before. Like Fernando Mendoza was
obviously expected to go to the Raiders.
So I made like a couple videos in
advance like once he gets drafted I'm
dropping these and it actually helped
out with the algorithm getting a ton of
views. Do you do that?
>> I think it depends. Like if I know that
it's going to happen like like that's a
great example, Fernando Mendoza to the
Raiders. I knew that was gonna happen,
so I already filmed that video. But it's
so hard to know, especially like I think
people think that I have like 32 videos
filmed for every single outcome, which
is it's just not the case. But it's it's
for example, like this draft, it was so
unpredictable outside of pick number
one. You had no idea what was going to
happen. So for the draft, I'm locked in
as possible. I'm like, I'm ready to go.
I'm going to do, you know, as quick as I
can. And you know, I've gotten it down
to tea where like I can get the news,
film it, edit it, post it within like a
six to eight minute range. So this it's
a welloiled machine that like I don't
know, man. I get so much adrenaline like
when the news comes out and trying to
just like, okay, film edit as quick as I
can. It's kind of like a pit stop in
racing. It's like you want to go as fast
as possible. You can't have any
mistakes. You get it out, you're like,
let's [ __ ] go. Did it.
>> Love it. What was like one video that
you made that like made you realize, oh,
I can do this full-time on my own?
>> Yeah, you know, it's tough. There wasn't
like one specific video that I was like,
I can do this full-time, but I think a
video where I realized like, okay, this
is actually getting some attention. I
can keep doing this. I didn't realize I
could really go full-time in it. I I
went full-time in it in this past August
of 2025. So, it took me some time to
really like realize I could do it. But I
had made one that was Joel Embiid at
Chick-fil-A. Like that was a skit and
that one did super well
just doing like a Joel Embiid
impression. And then a football one was
once I kind of realized like, you know,
doing a Patrick Mahomes impression, I
can do it decently enough. And that
started to get a ton of views and I kept
repeating. I probably spammed it way
more than I should have, but um it it
started to work. And I made one I think
I'm trying to remember. It was during
the Austin F1 US Grand Prix. I had
posted a video like the day or the night
before and the day after I was at like
the Sports Illustrated party. I'm like,
"Holy [ __ ] he's got two million views."
I think it was it might have been
Patrick Mahomes at like Subway or
something. I think that's what it was.
But, um, just kind of finding that niche
that I can keep doing and repeating and
kind of own my own lane of it like this
breaking news or the comei skit that's
putting athletes in, you know, a
non-typical scenario like someone at
Subway or I just made one Fernando
Mendoza at Chipotle a couple weeks ago
that did well. Um, so just like finding
this niche, doubling down in it once I
figured out I have like motion, just see
what I can do, get the sponsors, kind of
believe in myself.
>> I want to go back to your college days
being like an influencer,
you don't necessarily need school or
college or anything, but I guess for
those people that are thinking about
entering the sports media world,
how I guess on a scale of 1 to 10, how
important is college? like is it really
necessary nowadays?
>> It's tough, man. Like I I think
it's a great question. I think now
looking back for what I'm doing now, I
don't think I had to go to college.
However, I think I became the person I
am at college. Like I don't think I
would have gotten into let's say, you
know, I don't know, I didn't go to
college. I just started like in a trade
school or something like that. I don't
think I would ultimately become this. I
think I went into college having no idea
what I wanted to do and then from that
networking and from getting like an
opportunity in all these other
opportunities like working for the
football team I learned what I didn't
want to do right and so I think I don't
want to any ever tell people like not go
to college but I think it's a little ne
a little less necessary than it used to
be I think especially like you know you
can learn so many skills on your own now
with YouTube you can learn how to code
you can learn how to master AI in a
content you don't need to go to college.
Like I really didn't learn anything that
I'm doing now from college outside of
the networking. Seven. I would say
seven. I think college if you if college
is in, you know, it's in the picture for
you, like I wouldn't take out a crazy
loan to go go to college, I I don't
think that's the best idea. But if it's
in the pictures for you, if you can make
it work, if you can work your way
through college, I think you should do
it. I think it's the best experience
you're gonna have, you know?
>> Yeah. Yeah, I'm like a three. What do
you think?
>> I'm a three, bro. I'm a three. Like, it
did not help me at all. And I I think I
think we were at the tail end of as far
as the sports media world goes where
college is necessary. Like, it was
starting to fade out.
>> Yeah.
>> At that point, because I graduated
college, it it took me six years to get
a four-year degree.
>> That's all right.
>> That's cool. I mean, I wish I didn't go
at all. would be $30,000 richer. But
>> yeah,
>> it's okay. Uh, man, [ __ ] Georgia State.
I hate Georgia State.
>> You went to Georgia State?
>> I did go to Georgia State.
>> RJ Hunter, man. Come on. I met R.J.
Hunter at the Boston airport. You
remember when he hit that shot in March
Madness?
>> Oh, yeah. Let's go. Yeah. Yeah. Yeah.
Georgia State was like
>> Yeah.
>> known as like the Cinderella story,
which was awesome.
>> Sick.
>> So, you know, yeah, there was some good
to it, but uh no, I mean, nobody there
was helpful. Uh the staff wasn't
helpful. like nobody.
>> You know what else is tough is I think
there's just no like there's no direct
or correct path into sports media I feel
like and that's why college is tough for
this for this but I think it helps to
have you know if you have a college
degree it makes you a little bit more
attractive when you are applying to jobs
>> but everything comes back to like you
got to know somebody you got to network
your way in you got to like show them
that you're capable of doing the job and
it's tough man I think part of the
reason why I'm saying go to college is I
had I had a great time in college. I
loved it and like some of my best
friends obviously from there and I don't
know maybe if I hated it I would say
differently but I had a good time. Yeah.
I think college also puts you like in a
little bit of a box like it gives you
structure. I think for young kids 18 19
20 years old they're like if I take this
class if I do this internship if I go
here for four years I will apply for a
job and I will get a job. And that's
not, like you said, there's so many
different paths and nine times out of
ten when you're working in sports,
that's not the path that happens. Like
it could take six months to a year to
two years to try to find a job. It
could, you know, you go into a different
career field at that point at because
it's not working out for you. Um, so you
have to get outside of the box, do
something that makes you stand out. And
connections, we both agree like
connections is the best way to go. Like
I sent out emails to probably 30
different sports agents and I had one
guy respond said, "Yeah, let's do it."
And now still to this day like we're
really close. Um and so like he's given
me many opportunities to interview his
players and that's led to more
opportunities and you know just grows
your own thing. But
>> so tough man. It's so tough. Especially
like the job market now. Horrible. Um, I
I hate to be like, "Oh, AI is taking
jobs." But like it is. You know, it
takes jobs and that's just the way the
the world's changing, but I think trying
to just make yourself as valuable as you
can and like, you know, just sometimes
you got to do the [ __ ] work, but then
show them that like, okay, I can thrive
doing the [ __ ] work. I can do more than
[ __ ] work, you know?
>> Yeah. Oh, yeah. Uh, moral of the story,
[ __ ] Georgia State.
>> Yeah, that's the moral. [ __ ] Georgia
State. That's That's the moral.
>> I wish I went to UT like you. Seems like
a better school.
>> Come on. It's not too late. I said, you
know, I still got some eligibility left,
>> dude. Let's go. Let's go. You're gonna
be uh college for nine years,
>> dude. I tried walking out as punter. I
love telling this. I tried walking out
as punter twice. Ow. And oh for two,
baby.
>> Speaking of that, it's funny because I'm
so into football. So whenever like
anybody asks me what I do for work,
they're like, "Oh, so you played." And
I've gotten to the point where I'm just
like, yeah, I was at actually in high
school, I was the number four ranked
kicker, the number seventh ranked
punter. Uh, and then I actually went to
uh, you know, UNC Charlotte. Um, but I
had to drop out because it's actually
part of my testimony and all this stuff.
And like I they're like, "Oh man, I
believe that." Because you can't say
quarterback. You have to say like
something like, you know, believable.
And
>> you go long snapper. Oh yeah, I'm the
I'm the backup long snapper. You don't
see me. You know, it's funny on my uh I
think on my like Tinder or Hinge or
something in like college, I probably I
think I put Texas football and then
people were probably like, "Oh, he does
he play for the football team?" It's
like, "No, it just says Texas football."
It's just like you think, "Oh, you're
that uh you're that blind long snapper,
that one that they had." Yeah.
>> From USC. Yeah.
>> How do you deal with negativity? because
there's always going to be people in the
comments that are spewing hatred or, you
know, trying to tear you down and maybe
just say, "Oh, this is a [ __ ] video.
This is not funny." How do you deal with
that?
>> I think it's hilarious, bro. I honestly
like do not care at all. I'm I I I'll
say this. I'm grateful that I'm I don't
care because it can really tear people
down. It could really like mess with
you. But I genuinely think it's so funny
because I like what I'm doing is not
deep. If I'm like impersonating a
player, like it's not like, "Oh, I hate
this guy." But I'll get people that like
will DM like, "Fucking kill yourself,
bro. Never make fun of Patrick Mahomes."
I'm like,
>> "Dude, like I'm filming in front of the
green screen." Like, what I am doing is
not deep. So, I find it funny. And it's
also like if you comment like something
hateful, you're only helping the you're
only helping the video, too. Like,
you're you're adding more. Like, I don't
>> care.
>> That's what I say all the time. I
actually have a copy and paste message
um that I can actually read off to you
right now.
>> It's hilarious.
>> I'm going to pull up one guy like the
other day.
>> The copy and paste message that I have
is don't even bother commenting on this
idiot's page. Each comment helps his
engagement. Make some money and more of
his videos will be recommended to you.
Pisses me off.
>> I got this one on Facebook Business
Center on April 29th. This was in
response to a Fernando Mendoza video or
something maybe. I don't know. Diego
Pavia, you're cracking on the 2025 SEC
player of the year and Heisman runner
up. Fourth overall quarterback for 2025
and put up stats bigger than your hero
Mendoza. What the [ __ ] have you done,
kid? Nothing. Baha. Uh, I make content.
Dur.
Dude, I love that. I love that last
line,
>> dude. It's hilarious. I'm like, you're
taking time out of your day to message
me that? I'm like, I I love it,
>> dude. Yeah, it's it's helping me bring
in money. Thank you. I appreciate it.
Thanks for the engagement. When it came
to doing some research on you on
YouTube, I did not know that you had a
podcast, Field Day podcast.
>> Yeah. Yeah.
>> Tell me about that.
>> So, I'm trying to make it a little bit a
better product. Um I So, I did one
before called In Shambles. Same concept.
It was more virtual and interviewing
athletes or influencers. Field Day is
kind of the same thing. uh more the long
form content interviewing athletes. I
want to make it into something a little
I guess a little bit bigger and a little
bit better. But pretty much like I I
want athletes to come on and just be
themselves. Like I don't want it to be
like you know what was your welcome to
the league moment that type of
questions. Like I want you to come and
like enjoy just like a laid-back
conversation. So that's kind of the
concept of it. And need to need to get
more steam and more motion on it going
forward. I've been slacking a little
bit. That's on me. Hold me accountable
Han. But, uh, it's fun. I like, uh, I
feel like I have a good ability of just
talking to athletes and kind of breaking
down that, you know, quote unquote
defense wall that they sometimes have
with traditional media where, you know,
they're like, "Oh, you're trying to get
a clip out of me." It's like, I'm not
trying to do that. Like, I just want to
get to know you. I want to have a good
time.
>> And I think the more that we try to show
players like, "Hey, we're not all like
this. There's still like those people
that are in the, you know, dinosaur
times like that just think like, oh, I
have to get that hot clip, that hot mic
moment and uh it's going to get me a lot
of engagement. It's like, no, like a lot
of people want to just know about the
athlete, which which I think is good. I
think a lot of people may want to wonder
that want to get into this business. How
do you get connections with athletes to
sit down for an hour plus? Yeah, that
again that's that's even tougher than
like getting a foot in the door with the
sports industry sometimes. But for me
it's been leveraging personal
connections and you know I was I went to
the University of Texas and got to meet
a lot of athletes there and kept those
connections. So I've been able to
interview some of them. Uh also just
making content. You know people in in
the sports world will start to follow me
and I'll follow them back and just try
to build that connection with them. So
that way like oh I need a podcast guest.
I'm like, "Hey, would you be down to hop
on for 20 to 30 minutes and just being
super grateful, you know, like they
have, I'm sure, thousands of people
asking them." So, for them the time and
sit down, it's great. But I guess maybe
try starting smaller, you know, if you
got to start with a college athlete who
doesn't maybe go to power five school,
maybe they go to Georgia State, who like
>> Yeah.
>> But yeah, like start sometimes you got
to start small. Like you're not going to
get Patrick Mahomes on the first
episode. you might not ever get him, but
like can you get smaller guys? Can you
get like the fourth quarterback on the
roster, you know, like they all
everybody has stories to tell, you know?
So, it's getting those people and then,
you know, it takes off. You keep doing
it, then you can get a bigger name. You
just keep taking steps on the ladder up,
but it's tough. It's tough. You really
just got to put yourself out there.
>> Yeah. No, I mean, I saw that you got
Malik Muhammad before he got drafted,
which was awesome.
>> Yeah. Yeah. University of Texas, man.
Come on. So yeah, it's it's just like
you said, start small. And I wish there
was like a hey, I'm reaching out to each
individual NFL team and I have
connections and we're buddy buddy and
hey, can we interview your player? No,
it's not like that. Like you legit just
have to I know this guy that knows this
guy and that's like I've met people at
like barbecues and uh just random places
where I'm like, "Hey, can I interview?"
And they were like, "Sure." Um, and
retired players help out a lot because
they got nothing really going on. Um, so
that helps out a lot.
>> It's tough to go the agency route, too.
If you reach out to the agency or
management, they're probably going to
want payment for it. And and with NIL,
too, I know that, um, there was a high
school player that plays at Kentucky
now, Grant Godfrey, uh, that I think
might go to the league. I don't know. I
think he's about to be a sophomore or
junior. Uh but when he was in high
school because he's in local high school
uh nearby um I I interviewed him and
made like a little feature on him before
he graduated. He was like, "Hey, we got
to finish this before I graduate because
I'm going to sign with NIL and then
they're going to be like all
>> Yeah.
>> pissy about like doing videos and
stuff." I'm like, "All right." And then
um there's actually someone else too
that I've knew pretty well uh whose
brother went to the league and before he
got drafted, I uh asked them, "Hey, is
it okay if I do an interview?" And they
were like, "Oh, yeah, but you're going
to have to pay." And I'm like, "Well, I
thought I thought that was a good
connection right there." But no, I mean,
so it's it's it's pretty tough. Uh and
then agents, too. Yeah. If you're like
talking to the Drew houses and like all
those Yeah. you're not going to get a
response probably. But like the smaller
agents that represent like five to 10
people, there's people out there um that
I think would like some publicity on
their players
>> publicity route too. Like you got a good
player, but there's nothing really out
there of them being themselves outside
of like sponsored posts. It's nice to
like hear from a player, hear what they
sound like, talk to them, you know? It's
good. Get them out of like a traditional
postgame locker room interview.
>> So I'm I'm loving that content. You
should make more. I'll keep you
accountable.
>> I Please do, man. I I love doing it, but
it's also like I'm in Austin and there's
not necessarily professional sports
teams. We have UT, but like, you know,
we don't have NFL, NBA, so it's a little
tougher to get those, but I'm within
driving distance, so hold me
accountable.
>> Yeah. Yeah. So, so is that a studio that
you like rent out?
>> Yeah. Yeah. There's some some of them
was filmed in LA and there's a bunch of
studios out there and then Austin I had
like two studios I went to and just
rented it out for an hour.
>> What are your goals for your career, for
life? Like what you got coming up,
>> man? For the goals, I just want to keep
making people laugh and entertaining
them. I think it'd be really cool to
eventually, you know, work with one of
these big TV stations. Like I'm not
saying the Katie Feny type of deal with
ESPN specifically, but I think it's
really cool working with one of these
legacy partners, legacy brands, getting
to be like that creator face of it or
going to these events and making content
with them. I I think that's really cool.
Um I think another goal is just building
um a show that becomes very successful.
Whether that is a traditional podcast or
more of a shorter, you know, 8 to 10
minute long concept, something that, you
know, I can get known for and, you know,
just just brings people together, makes
people, you know, laugh and, you know,
you can talk about it with your friends.
I think that's the main goal is is that.
And then monetary, man, I want to buy a
lakehouse. That's my goal.
>> And man, I wish we lived nearby where we
could collab more. Um, where you
>> Atlanta?
>> Oh, that's right,
>> man. I love Atlanta. But yeah, I mean,
wish we could collab more. We almost did
at Radio Row.
>> Still waiting on that to happen.
>> Fade you, bro. I didn't mean to fade you
at Radio Row. It was an act. Well, I got
a call and I was on another call and I
didn't have your number saved at the
time. So, I'm like, who is this? And I
was getting a bunch of spam calls at the
time. So, I I apologize. I owe you.
>> Maybe next year. LA.
>> Yeah, dude. LA is going to suck as a
host city. I think
>> I can assume that it's going to suck.
>> There's going to be event. I'm sure the
the media center will probably be
downtown. And downtown LA is horrible.
Downtown LA sucks. But, you know,
there's going to be events. I'm guessing
in Beverly Hills there's going to be
some in Santa Monica. And when you
incorporate traffic, it's going to be an
hour, hour and a half to go everywhere,
which is going to blow. Well, that's
what I was I was surprised about San
Francisco because it was Santa Clara and
then like actual San Francisco. Like
there was I don't know what that drive
like 45 minutes or something.
>> Yeah, it was weird. Yeah.
>> Yeah. Yeah, we had an Airbnb in Santa
Clara and I can't Where was Radio Row?
San Francisco.
>> Yeah, it was downtown San Francisco.
>> Yeah. And their hotels like they had
some media sessions throughout the week.
That was in Santa Clara. So, we thought,
okay, it's probably best just to stay
around there.
>> Weird setup. I I mean, I guess like I
understand because San Francisco is a
massive market. Like, you want media
covering the event. You want everything
to be in San Francisco, but the stadium
is 45 minutes away in Santa Clara. It
just it was just an interesting setup.
Hey, let's wrap up here. Um, I already
asked you about your career goals. Um, I
guess
if you could leave anybody with one
piece of advice trying to get into the
sports media world, trying to do
something similar to what you want to
do, what would it be?
I would say don't be afraid of what
other people are going to think,
especially in content, because it's, you
know, if you're posting and your friends
are like, "What are you doing, bro?
Like, this is stupid." Like it might
seem stupid, but when you can make a
full-time career out of it and you make
money and you know your friends are
doing nineto-five office jobs, they're
going to come and say like you're doing
cool stuff. Like it's like, well, the
same people [ __ ] on me are the ones
saying, "Wow, you're doing really cool
stuff." You know? So just be yourself.
Don't care what others are going to
think. And I would say, I mean, this is
cliche, but like don't give up if it's
really what you want to do. Like don't
let yourself fail at it. Like or don't
let don't let yourself give up. You're
going to fail at it, but keep going.
Something that helps me out with that
too with the uh judgment because when I
was younger I used to care a lot about
what people thought of me. But the older
I get the less I care and I think with
the world now how much information we
just process on our phones. I think if
you come to the realization that oh I
don't know if I should post this or not
because I don't want people to judge me
and what like just post it. People are
going to look at it for like two seconds
and then they're going to forget about
it.
>> Yeah. So, it's not like they're going to
be thinking about it six months later.
Oh my gosh, remember how embarrassing
that was that you did that one video.
Nobody's going to care. Don't half it
out. Don't halfass it either. If you're
going to do it, you got like if you want
to actually do it, you have to actually
do it. Like, you know, it says scared
money don't make money. But like scared
content don't make content, you know?
Like if you want to do it, go do it. You
can't half ass it.
>> Well, Adam, I appreciate the time. Thank
you so much for uh hopping on the Zoom
call. Uh why don't you give us a uh
little rundown where where can we find
you?
>> At that guy Garf G- ARF on all platforms
and also give give my boy Hassan a
follow if you're not following already.
>> Thank you so much. Um well I appreciate
the time. Uh and also Adam Garfield on
LinkedIn. Apparently he is a heavy
LinkedIn guy just like Mendoza. So uh
make sure you give him a follow. I
thought about deleting my LinkedIn, but
then uh I had this conversation,
>> so I probably will still delete it, but
uh you know, it's encouraging to see
that you're invested in it, which is
awesome.
>> You got to do it, man.
>> Um but hey, thanks so much for the time
and I will uh catch you later, dude.
>> Appreciate it, man. Thank you so much
for having me.