Rick Ross GOES OFF on 50 Cent, Drake & Hip-Hop's Biggest Beefs | PBD #806

You were a correctional officer for what? 16 months, 17 months? >> Nah, much less than that. But whatever the story was, that part of my life, they missed it. [music] >> They missed it. >> They're half a billion late, man. >> So, I brought on Freeway Rick Ross. Was he the reason why you named yourself? >> He's a crackhead. What are you talking about? Why would a crackhead inspire the boss Rick Ross? >> History with UN50. Is it better not? >> That's a nice alley hoop you just threw me. But >> you going to take it or you going to pass it back? I told you I'm a wimp byama. This [ __ ] for >> and a wimp. Yeah. >> But nah homie wash. I took his younger son fishing before. >> This is when you guys were good. >> I called him Bruce Lee. What >> and 50 knew you're taking a fishing. >> The important thing here is 50 Cent son got to fish >> at a great location. Star Island. >> Miami has always been the spot. It's the sunlight. It's the ocean. It's the breeze. The alkaline air. >> You can keep selling it. By the way, >> you throw me the alley hoop. [laughter] I got you. >> Hopefully one day I'll become a minority owner in the Miami Dolphins. >> Oh, really? The CFO is a good friend of mine. Chris, text him right now. >> Chris, would you want to be actively involved? >> What? >> You think I'mma walk around and not be involved? [laughter] [screaming] >> In ' 06, everybody was bidding for you. >> It was a lot of people who understood my direction. I just made it clear this wasn't going to be regular. It's big boy heavyweights. Rick Ross collaborations. Shade is number one on the list. For her to do a concert, all she has to do is come out in a white gown, no shoes, and just sit down Indian style. >> If you're putting it out there, they're probably going to reach out to you. >> Oh my god. I would love to go get you a cup of matcha. [laughter] >> Would you put Drake at your level? >> Of course not. He's a minion. >> You're not putting Drake at your level. >> I can see it in your eyes. You might be confused. PBD, come on now. >> Yeah. >> [laughter] >> I catch your alleys. I'm telling you, >> you can't be afraid of a response from a minion. >> Did you listen to Ice Man? >> I listened to some of it. My engineer was It was horrendous. This a [ __ ] who always bringing up Michael Jackson. Where the Billy Jean at? >> It's fair to say you guys won't be collaborating anytime soon. >> I don't know. Your son might want to go fishing. [laughter] >> Rick Ross in the house. How you doing? >> Wonderful. Wonderful. >> Yeah. This this this book of yours that came out very different than the other two. Very different. >> Without a doubt. >> Huh. >> Without a doubt. >> Yeah. It's it's a very obviously, you know, from the outside when somebody watches you, your your your song, your hits, the stuff that you've had. But I was not expecting for you to come out and talk about a midlife crisis in this book of yours that just came out. You know, >> why not? >> Well, I mean, it it's good because it relates to everybody. You know, a lot of other people uh in business who go through it, they watch someone like you and they automatically think that you have everything figured out for somebody like you to kind of open up and be vulnerable. It relates to everybody, especially in business. But the part that was the interesting thing for me, 100 car collection, is it true that you got your driver's license at 45? it it let's say okay when I was 15 you get your little pre driver's license you you know then you know you in high school you get your license but my license expired after high school and I've never went and renewed them to you know a few years ago >> got it so you you did get the license at 15 16 but you didn't renew it >> yeah in high school I did the little driver's course boom they give you the I forgot what they call before your driver's license. You get some [ __ ] [ __ ] like that. >> You know what I'm saying? At 15. And then at 16, yeah, driver's head. Boom, boom, boom, boom, boom. And then, um, at 16, they gave me my license, but I never renewed them. But I also went, you know, a long time without driving. So, >> a long time without driving. So, so literally, you weren't driving. >> Yeah, a long time. You know, I was using drivers. You know what I'm saying? >> So, you didn't need a driver's license? >> I I didn't. That's what I felt like I did. What was your first car, by the way? What was the first car you ever had, >> man? RP to my grandfather. He gave me a a 76 Caprice. He knew he he he understood the love I had for Chevys at a young age. So, you know, he had a he had him a little small collection, a little spot where they used to work on cars at. So, Yep. I had a two just like the blue one right here. Yeah. 15 16 >> 15 16 years old. First car. >> First car. Now, did you get your drive and your, you know, competitiveness from your grandfather? Was he one that was, you know, also hustling or where did that drive come? >> He without a doubt was a hustler. He was, he without a doubt, you know what I'm saying? He was from Clarksdale, Mississippi. And for you to have, you know, automobile, motor shop or something, you got to really be a go-getter. >> And And was he tough? Was it a close relationship where he would toughen you up or, you know, where did the toughness come from? No, he was really he was really softspoken and really just shared that wisdom. >> He really shared that wisdom. >> What did he share with you at a young age? >> No, just a lot of different game. Told me a lot of different stories. Just a lot of different If you going to be great, you got to be great. You know what I mean? Just a lot of different Okay, let me tell you like this. It was you you could sit around and you would hear stories like, yo, um they'll tell you how a big boy told them what they would do. A lot of people, let's say if you was a rich, you know what I'm saying? You would put a piece of paper right there on the floor, right? And if you you have somebody come in, let's say if you interviewing them for something. >> Yeah. >> And if they stepped over that paper, they wouldn't even It's already done. >> What does that mean? >> That mean if I got to tell you to pick that paper up, >> you ain't on your aame. >> Wow. Wow. So when you step into some place, if you see that, you got to as you go, you already >> unbelievable. >> Making moves. >> Wow. >> So that's that game you could get from somebody. If you a youngster, if you 12, 15 years old and you listening to somebody that's 60, that's the type of game you get and that's what I absorbed and that's what I apply to the way I hustle now. >> When did you know you were special? When did you know you had something special in you? Shh. >> How early? Like you knew something was different about you? You know, it wasn't too early because I at first I had to accept my weaknesses. You know, when I first was in school, I I damn near could remember the first day when they gave us a paper and pencil and we was tracing the letters. You know, I would be A, B, and C. >> Mhm. >> I remember looking around when everybody else understood the instructions, the whole class, everybody else tracing the letters A, B, and C. And I was looking around like, damn, I missed all of this. So that's what I had to deal with the first beginning of my life. Okay, I'm not good at math. I'm not this. Okay, my strengths are reading. And I love films. I love showing me something on the screen versus listening to this man talk in front of me. I have nothing in common with these people >> in school. >> In school. >> And what grade? How early was that? >> [ __ ] First grade. >> Oh, wow. I knew it was a problem then. >> So who now who is feeding confidence into you? Cuz you're very confident. >> My mother. Yeah. My mother. >> What would she say to you? How how did she develop the confidence? >> They don't understand you, William. They don't understand you. [laughter] >> I'm talking about the whole school telling me you don't need to be in public schools. >> She's telling you this. >> No. The school, the principles, everybody else, you know, the people they send to your house to sit down and talk with your parents and try to tell them it's something wrong with this individual. and she's saying, "No, you're wrong." >> And you would see this exchange she's having with them. >> Yeah. I've sat in the, you know, of course, multiple times. >> And I would watch her defend me. >> You know who else was like that? The documentary of Kanye. When you watch the role his mom played, his mom was also big on developing confidence in him as well. I don't know if you saw the documentary with Kanye. >> I might have missed it. >> Yeah. It was also a similar thing where you know the role a mother plays in in raising a son and what kind of comp. So so you're getting that support now when you're going to school are you you know are you early on rapping? Are you playing sports? What would a Rick Ross if I was in fifth grade with you or 10th grade with you? Who was Rick Ross in fifth and tth grade? >> I was the most definitely a class clown. I was uh highly respected. I wasn't on no bully type vibe, you know, but I'll hit you with a two-piece real quick. You know what I mean? So, give me a little piece of that pizza you eating on. You know what I'm saying? [laughter] You know what I'm saying? But other than that, you know, I used to crack jokes and music was in my life by this time. Cuz by this time, yeah, by the fifth grade, you know, I have, you know, friends now. We we we got homies. And one of my closest friends, his name was Avery Branch. Wherever he had, I've been looking for him for the last few years. He's been featured on two or three of my albums, but he had what his mom would do was like, you know, kids that have problems, she would adopt him. So, you know, it's almost like he had five or six big brothers in his crib and they were doing music and everything else. So I was introduced, you know, through my homie. Boom. [clears throat] To his big brothers and them who had vinyl records, this that. Oh, so we a rap group? Yeah, y'all a rap group now. Okay, so we a rap group. [ __ ] it's all good. >> And so was that the first time you freestyled or what's the first time you freestyle, but you're like, "Okay, this guy can hang." >> You know, my freestyle skills was never like that. I always wanted to put some thought into it. You know what I'm saying? I had homies who would start just spitting, but that never really impressed me. You know what I'm saying? The dudes I was listening to, they were saying things that was damn near mindblowing. So if I walked up to somebody and somebody was like, "Yeah, my kicks on, hits on, dicks on, Rick song." Yo, chill out, homie. >> That's not you. >> Nah. >> Who Who'd you listen to in fifth grade? Like at that age? >> [ __ ] I was listening to everywhere. East Coast, West Coast, down south. It didn't matter. Because you got to remember by the time I'm in the fifth grade and I'm listening to Too Short or if it's Easy E or if it's NWA, it's almost making me feel like I've been to LA. Of course, I've never been there, but this is where I could sit in my room and imagine, yo, this is what LA like. The low riders, the cars, the paint jobs, the gold dat. >> Wow. They're painting the picture of what LA is like through rap, >> through music. >> Wow. So, you're Okay. So, you're you just turned uh how old you I just saw that you just had your 50th, right? >> Just celebrated my 50th. I did. >> 50th. Happy birthday. Happy uh 50th is a big deal, man. To go through it. I I think after like 30 everything is by decades. You celebrate every 10 years. 40, 50, 60. >> Why not? Why not? [laughter] Yeah. Yeah. [ __ ] it. Why not celebrate it? >> But if you're in fifth grade, fifth grade is what? You're 10, 11 years old. So that's 39 years ago. 39 years ago is late 80s. >> Got to be >> late 80s. So who's late 80s? Because Tupac hasn't come out yet. Late >> 80 is >> No, no, no. Tupac hasn't come out yet. So really it was about it was about yo MTV raps, >> right? >> You know those videos. So after school I would soon as we got out of school at 2:30, boom. I may have had 30 minutes to get home before your MTV Raps came on. Everything that was on there I was a fan of. If if it's East Coast, if it's Tribe Called Quest, Bust the Rhymes, Leader of the New School, Public Enemy, LL, whatever it is. >> You know what I'm saying? Because I'm I done fell in love with it for the music, the creative expression, the fashion, everything. The videos, the artwork, the graffiti, the cars. That [ __ ] grabbed me from every ang. It was like an octopus. And it was it sudden like in fifth gradeish or was it >> it was already gone from you know me first hearing music. >> What what what are for me there's three songs I listen to where I you know all of a sudden I had to stop. I'm like I cannot believe I'm hearing a voice like this. But what was it for you maybe one of the hip-hop songs where you listen to you're like this is just different than anything else I've ever in my life especially when you were young. >> It was phenomenal. It was amazing. So growing up in my household, I my mom played Johnny Taylor every weekend. Every time we was in the car, we listened to music. So I was just exposed to music from before I could even recall. So when you listen to my sounds, the Maybback music live instrumentation feeling, that expensive orchestra feeling sound, that's what that come from. me listening to old soulful music, R&B, that was before I could even talk. So by the time rap music, you know, came into play, it was I understood and could blend them both. >> Rap and R&B, >> of course. So right now, if I go through my playlist right now, you at the top might be Fleetwood Mac. Then it might go to goddamn DJ Quick, then it might go, you know, it's just anything you could imagine. R&B or '90s R&B. >> Man, I I listen to everything. >> Everything. >> Yeah. >> Yeah. '90s R&B in my opinion was the best R&B. >> That's easily um I understand that, but it's easily debatable. >> What would you put comparable to the '90s R&B? >> Man, you got to go back to >> old school. >> Anita Baker. You got to go back to It's like who do you put next to Anita Baker? Who do you put next to? Who you who do you compare from the '9s to to that? When when I think about the sound of Shade Day, who could you compare? >> She's one of a kind. >> Thank you. >> She's one of a kind. >> Thank you. >> I wish you would perform more, but that's why when she does it, I read somewhere that she doesn't like uh >> and I understand. >> Yeah, >> she she's one of those >> pure artist. >> Oh my god. We got to protect her with all our >> Have you ever met her? >> Of course not. >> Oh, you haven't? Of course not. >> You answered that quickly. >> Of course. >> Intentionally you don't want to meet her. >> Intentionally. No, never. That Ros would have had a collaboration with Shade if I met her. Stop. I would have went and got us a matcha. >> So would that be at the top of the list as a collaboration? >> Of course in human life. [laughter] >> Wow. >> Shade. That's the music. >> This what I'm trying to talk about. I grew up to, you know, beautiful sounds. sounds that if you close your eyes, it's like you could see them in color. And that's what Shade does for me. >> I agree. What's your favorite Shade song? I never thought we're going to talk Shade today. >> That was not in my top 50 list today. >> It's too many to list for Shade. You to me, you could just go Shade's greatest hits and let it go. I fully agree. >> Just leave that alone. Play that. That's for anybody listening. I agree. You pull up Shade's greatest hits and fall back. Do yourself one by one. It's never as good as the first time. Cherish the day >> without a doubt. It's never good as the first time. Number one. Never good as the first time. >> Never as good as the first time. >> Greatest song they ever created. >> And and she's telling you the story. And I believe her. I believe what she's telling me. But there was a part about her where, you know, she gets uncomfortable. Every time she would announce a concert, it would sell out within like the first, you know, few minutes, you know, because the world wanted to watch her. I imagine how many babies have been born to Shade. >> [laughter] >> you know. >> So, so, so who would be your two on the list? If Shade is one, who would be two or three that you haven't collaborated with yet? >> Well, I have collaborated with Mary J. Blah, but most definitely what Shade does. What Anita Baker does. That's too easy. Anita Baker most definitely for Ros is like, you know what I mean? It's different. So, I just listen to, you know, >> you just listen to Anita B Anita Baker. >> Yes, I listen, you know, like I say, my playlist is is different. But when I'm thinking of these voices and Rick Ross collaborations, without a doubt, Shade is number one on the list. Her voice, her sounds. Um, for her to do a concert, all she has to do is come out in a white gown, no shoes, and just sit down Indian style. >> Yeah. >> So, you already visualizing in the Oh, I can see it. >> video, the collaboration. >> It's too easy. It's too easy. I see. >> I mean, if you're putting it out there, they're probably going to reach out to you. >> Oh my god. >> Have you ever reached out to her? >> Oh my god. I would love to go get you a cup of matcha. [laughter] >> [laughter] >> It's true. It's true. Even though we we we're smiling, shotty, um I mean it. >> What was the movie that her song was a a big hidden with Demi Moore and Robert Redford? >> Indecent Proposal. >> Indecent Proposal. Have you ever seen Indecent Proposal? Do you remember that movie 30 years ago? >> I'm not sure. I remember the title, but that might have been out of Rosé Luke 30 years ago. >> Yeah, >> indecent proposal. >> Yeah, there's a scene where I mean the main song is Ordinary Love in the movie and it's Shade. >> It make it makes sense. Whoever scored the music was very smart. >> Yeah. >> Right. >> Yeah. Are you a movie guy as well? You watch a lot of movies. >> I love movies. >> What are your favorite movies? [sighs] Well, my favorite film, Quinton Tarantino, was my favorite director. >> So, Reservoir Dogs, >> all of that. Kill Bill. >> Reservoir Dogs was the first one he did. You know, he did it for $400,000. A guy made like 20 million bucks on Reservoir Dogs. >> He made more than that >> on Reservoir Dogs, >> of course. [ __ ] was legendary. >> Yeah, Reservoir Dogs is is phenomenal. >> Think about it. All they had was black and white suits on the whole time. In a warehouse. >> Yeah, in a warehouse. I see >> crazy. So my my uh sister's husband is trying to impress my dad. So he comes over to the house, I got a movie from Blockbuster. You picked a movie. And he brings Reservoir Dogs. I don't know if you've seen Reservoir Dogs, Rob. I mean, it starts off with 4 500 F-bombs. And my dad's like, "What kind of a son-in-law brings a movie like this for the first time to impress me?" >> He was smart. >> He was smart. They're still together. >> That's what I'm trying to tell you. >> So he chose CMX. Shout out to you if you remember that day. You brought the movie Reservoir down. >> It was smart, man. Nothing but success. >> So, Quinton Tarantino >> without a doubt. >> Who else? I know you've called yourself Renzel. So, are you a Denzel guy or >> Oh, Denzel. Most definitely. >> Favorite Denzel flick? >> He number one. I mean, >> is he one of the guys that whatever movie he does you just watch? It's most defin I mean we've watched him be a young man all the way till he's you know him 70 70 years old still you know having fights on the trains and >> fighting the mafia and you know hits and >> and there's not many people that could pull that off and you actually enjoy watching it. Yeah, >> I can I I enjoy it. I I don't I don't know if he's acting like I I think Denzel was one decision away from being a very different person in his life. Somebody got a hold of him early. >> Oh, he made he makes it clear though. He's been very open and about open about the life he lives. But >> Denzil be Denzel at his age and still be the equalizer. You're a [ __ ] >> Yeah. Each one of them are better than the other one. >> I love them. >> Yeah. American Gangster. >> Two might be my favorite. >> Two. Yeah. Equalizer two may be my favorite. >> Yeah. Is two the one where he walks up to the guys that took advantage of the girl and walks upstairs to their room and knocks on the door and gives a card and a one. That's two. >> Yeah. >> Yeah. Two was >> Yeah. >> He's revenge. >> When he was the Uber driver. >> When he was the Uber driver. Yeah. That's two. >> I confuse it with one and two. Yeah. Two is intense. >> Two was the one >> emotion. Like it's you know who's the other guy uh uh Ros that does the revenge movies? What's the guy's name that's taken? What is the guy's name? >> Nissan. Liam. Liam Niss. Oh, he just revenge movies like >> Yeah. He another 75 year old that'll kick in the door and kill eight [ __ ] Yeah. >> You know, allegedly he's with Pamela Anderson now. So they're they're I don't know if you heard about that. >> Pamela Smart. >> Tell me why. >> Why? Cuz she with Liam. She got nice boobs. She keep her boobs right. >> Yeah. >> Yeah. She with Liam. >> It's important. You got to keep them straight. >> You got to be smart. >> Yeah. So Pamela smart. >> Oh my god. She's smart. Shout out to the smart women. [laughter] >> She one time did an interview. It was a very weird interview, but you know, it was her son is I think sitting next to her at the time. He was 28. And she's talking about how at the peak of it when she would go and date guys and they would have sex as if they learned how to have sex through porn. >> Okay? >> And she said she had to tell men, "This is not how I like to have sex. I want you to have sex with me. I don't want you to think this is a porn movie." So she said the influence of porn has on young men confuses them what women actually like. What do you think about that? [sighs and gasps] >> I think that was like I said she's smart. She was expressing herself and she wanted to be direct on what she wanted. So she wanted to make sure she enjoyed herself instead of someone just joy riding around and she not enjoy it. I like that. That was a great idea. >> Yeah. Yeah. Yeah. It's an interesting uh perspective. But when but when she's you know with a boss you know >> he's the shot caller >> and Liam's the boss >> you're saying you >> Yeah. Yeah. Without a doubt me. >> So shot caller is whatever the shot caller says is is what we're doing. >> Oh most definitely. Even though she's going to be fine. You're going to be happy, baby. [laughter] >> Have you ever met Pamela Anderson or No. >> I don't recall. I've been to a few, you know, red carpets, this and that. U Ros your your book it's it's slightly different. It's you know it opens up with you know uh uh the flight you're you know going through a midlife crisis. You're going through a challenge at the time. >> So you know maybe share a little bit of the insight of what got you to a point of realizing you're going through midlife crisis. What events led to that? Because you've made the money, you've had the house, you've had the cars, a lot of them. You've traveled. You've had hits after hits after hits. You know, a source man of the year backtoback, nine Grammy nominations. You know, you live in one of the biggest houses with 350,000galon pool, if I'm not mistaken, one of the biggest pools in America, the one in Atlanta. You you've lived a big life. So, at what point do you say after all this, I'm hitting midlife crisis. How does that happen? >> That's when your life is not based on your achievements. None of the swimming pools, the 300 acres, that isn't what you for myself base my life or my level of success or that that doesn't determine what I'm satisfied with. So when you're a person like myself who still has that that fire burning, you still have to be creative and creative in a way where you've challenged your greatest work. >> So that's where you me talking about uh a rut or a midlife crisis coming in at. That's me creating music. And you know where music was at at that time. You know, it was a lot of more rappers singing than rappers rapping. The sounds, the melodies, the production, the 808s, the drums. You know, I love heavy rap music. You know, this is expensive dope boy music that Ricky Ros I I you know, I rap for the ones that want to, you know, that plush lifestyle. >> That's the music that I was making. And at the time it felt like the the game wasn't ready for that. So that's when I began challenging myself and what can I create that the streets is going to appreciate. And so that's where a book come into play at. And you know I'm releasing my album June 12th next month set in stone because I've put together a body of work that's going to challenge every album I've ever released. body. That's going to be tough. You think it's going to challenge every album you've ever released? >> Without a doubt. Or I would not have released it. That's what I'm talking about for myself. I don't want to I could just rap if I wanted to, but I'm not here for that. Rosa boss, you know what I'm saying? This is legacy. So when I say set in stone, it's not just uh paper and pen. No, this is something that [clears throat] be discussed hundreds of years from now. What Ricky Rose doing? What what does the 50-year-old Ricky Ros know that the 30-year-old or the 40-year-old didn't know? >> Well, the 50 year old Ros know, boy, you on a hell of a pace. You know what I'm saying? You going to hit a billion. You know what I'm saying? The 40-year-old Ros was just understanding what it's like to be wealthy. Now, how do you grow from there? What's next? Okay, you have a a estate with a 100 rooms with the largest residential pool on 300 and where do you go next? These are all the questions that myself I'm going down the list and challenging myself. Okay, that's when I bought another piece of property on Star Island for 37 million, put another 25 million in it. I had two offers of of a hundred million before it was even completed. >> Right across the street from me, King Griffin building something worth a billion. >> I saw that. >> So once again, this we're talking about investments. How do you elevate? That's with the music. That's with the brands, Luke Bair, the potato chips, the books, everything that I'm doing. I want to challenge myself. So that's where I came to where it's no more just being comfortable being known as a top five lyricist in the game. Now let's let's go let's go higher. >> So next is uh billionaire status for you. That's the next phase >> without a doubt. >> What excites you at this phase? What what gets you out of bed at this phase? You got the money, you got the house, you got the cars. What excites you now? >> Of course, man. You you you once again it's it's the challenges. I'm I'm loving I'm accepting. I was just with the Miami Dolphins. I helped roll out the the schedule, this year's schedule. So, we filmed a lot of content. I met, you know, the coaches, the team, the staff, the players, this and that. And, you know, hopefully one day I'll become a a minority owner in the Miami Dolphins. >> Oh, really? >> Why not? >> Okay. >> We thinking big, right? >> Yeah. That's good. >> Okay. >> That's good. I think I think uh NFL the CFO is a good friend of mine of Miami Dolphins, Chris. He's a um >> Tell Chris Ricky Ros ready to >> I'll text him right now. I'm gonna say Chris. >> Chris Chris, >> you want me to tell him you want to be minority? >> Chris. Yeah. Start in minority. You know what I'm saying? >> So, let's just text him right now. >> Send him a text right now. >> Yeah, I'm going to do it right now. >> Let him know Ros got the money. >> Okay. So, Chris, this is Patrick Bid. got a friend of mine that says he wants to be a minority owner of the of the >> Dolphins, a guy named Rick Ross. >> Rick Ross. >> Shout out to Chris. [laughter] >> There you go, Chris. He may want to reach out and become a minority owner. I know you guys, we talked about it last time. Anyway, >> so minority owner of uh uh Dolphins. >> Oh man, >> that excites you. >> It excites me. >> Okay. All right. Favorite sport? I never imagined being a water boy, but hey, what the hell [laughter] for the Dolphins? >> Yeah, they they I think they're a seven billion dollar organization valuation wise. They wouldn't take Yeah, he bought it for a billion in ' 09. What is it? Okay. L 1% of that 12.5 billion dollar valuation today. So 1% on 12.5. >> No, let's let's start at 3%. >> So you want 3%. >> Yeah, let's start at >> So you need 375 million for that. >> Okay. >> To be 3%. Okay. >> So, that's a that's a good start right there. Now, >> would you want to be involved? Would you want to be actively involved? Decisions, you know, players. >> Ros, I'm I'mma I'mma interject myself into the involvement. That's too easy >> automatically. >> What you think? I'mma walk around and be involved. [screaming] >> What What would you say? What advice? >> Okay. So, who do you like any? Would you say let's go get XYZ? Let's go get this rece. Is that how you involve? You want to see? You're seeing more marketing, you know, >> everything. Ros got a few ideas. Let's be great. >> Any players you like? >> Oh, man. >> Current players. >> Why not? >> Who do you like today in the NFL? >> The Dolphins. >> Playerwise, >> Malik, our new quarterback. >> Okay. So, anything with the Dolphins? >> Anything pro Dolphins? I'm glad you caught that. [laughter] >> Chris. Chris, I know that. >> So, you're you're uh you also know the political game. You're you're uh >> No, I don't. I know the Dolphins. >> You know the Dolphins? Yeah. >> Are you an OG Dolphins fan? Like uh you know, Dan Marino >> big time >> OG receivers, >> man. Mark Clayton, Mark Dooper. Of course. >> Of course. Zack Thomas. >> Are you Zack Thomas is a stud of a guy? Legendary. >> 54, right? Was he 53 or 54? I think 54 >> legend. >> Yeah, I just saw him the other day at um we were doing a uh trick or treat on Halloween. He's like, "Hey, >> are you PBD?" I said, "I'm I said, "Wait, are you Zack Thomas?" By the way, he still looks the same. >> That's Zack. >> He still look How old is he? 52 years old. He still looks the same. >> Zack real deal. Real >> stud of a guy. He The guy would run around tackling people. Everybody was frightened of this guy. >> No, you're a real one. >> Baby elephant. >> Why not? >> Yeah. So, uh, uh, by the way, are you fully moved back to Miami or are you still going back to Georgia? >> I got No, I got real estate in a few other states, but Miami has always been the spot, you know. >> So, over 180 days, you spend more in Miami? >> Without a doubt. >> Is that tax purposes or is it because this is home? >> No, no, no. It's because it's the sunlight. >> Yeah. >> It's the ocean. It's the breeze, the alkaline air. Yeah, >> you can keep selling it. By the way, this is, you know, why not? >> No, it's an easy place to sell. >> Thank you. I'm You throw me the alley hoop. I got [laughter] you. >> So, you you sound like you could run for governor one day in South Florida and get a bunch of No thanks. No thanks. No thanks. >> Not interested in the Dolphins. Let's get the 3%. [laughter] >> Let's get the 3% 3% [snorts] uh in. So, go going back to uh early on when we're talking about fifth grade, 10th grade. So, uh, uh, first time because when I see the story in ' 06 or ' 07, everybody was bidding for you before your song came out, >> it was it was a lot of people who understood my direction. But once I released Every Damn Hustling, that's when the bidding war turned all the way up. >> So, the bidding wars after Every Damn Hustling. >> Facts. >> Got it. >> Facts. And then and who who did they like what was it was? So the leverage for you was the fact that you earned the moral authority that I got a hit because you know 200,000 >> and not just a hit. This is one of the biggest records of the year without a doubt. And the streets felt that immediately. H >> how quickly did life change for you? Was it an overnight thing? >> Yeah, without a doubt. As soon as the record came out, I understood that's when every executive in the industry reached out directly. >> How did they treat you before it? How did they treat you after it? >> Well, you know, it it wasn't the way they treated me before it because we had no communication. You know, I was a just an independent local Miami artist. The day I released Every Day I'm Hustling, maybe two weeks later at the most, I had spoke to the top 10 executives in the industry. >> What are they telling me when they're calling you? >> We want to do business with you. >> Open-ended, >> right? Then what what do you mean? >> This is what this is 08 06 06 >> 06. So who are the players at the time that they're Is it Leor? Is it Is it Cohen? Who's >> Leor? Without a doubt. Leor, but I I allowed Leor to manage me for a year just because of the conversations we were having >> in ' 06. >> Facts. >> So, who else called? Who would the Heavyweight Tech called? >> Everybody. Tom Wall-E, Tommy Matah. Um, LA here now cuz >> Yeah, shout out to Tommy Matah. That's my guy. >> LA Reed. Tommy Matah. >> Yes. The list goes on. Who was the most? That's >> Well, um, you know, I was pretty I was pretty frank, you know, straight up. I want the munan. Who's coming with the most money, baby? In the first conversations, we began at seven figures. And then just from there, you know, I went I met met a few people, you know. Okay. Cool, cool, cool, cool. When I sat down with LA Reed and Jay-Z, rest in peace to Shaquille Stewart. Um, that's where I closed the deal at Death Jail. >> Did they pay more than anybody else or did they sell the dream big? >> Oh, everybody had to It was clear where I ultimately was going to stop at. It was about the money, but everybody I made it clear what um what I needed as in supportwise and what my plan was music-wise. And I just wanted them to understand this is not just a one record oneoff type of thing. I'm going to have a classic album. Then my second album is going to be this way. So I need everybody to see the vision. This ain't just one record. I know how that [ __ ] go. This is why I'm hot. This is what you know all those records came and went. No, this ain't that. This big boy heavyweight [ __ ] and I made that clear. >> Who Who was who was most impressive to you where you said, "Man, if the money was there, I may have gone with them." Or was your mind made up? I'm going to go with Jay-Z. I'm going to go with uh >> No, I gave everybody that I sat around with, I had an open door. You know what I mean? We having conversations. We talking business. we talking um just moves, you know, how we gonna make this happen. >> Was anybody super like was did anybody's approach was anyone's [snorts] approach so memorable that you remember till today or were we all the same way >> cuz you're the you're the guy everybody wants at the time. So they have to have their unique presentations. >> Everybody did. That's what I'm saying. Everybody came the way they wanted to come. But let's say Shakir Stewart, Jay-Z, La Reed, we we spoke a lot more than just music. You know, they understand. You see the potato chips, you see the champagnes. It's, you know, of course, music was the priority, but I just made it clear this wasn't going to be regular. Did I know it would be 20 years later and we would be having this conversation? Of course not. But I knew it this wasn't gonna be a one album thing. >> Did anyone say anything that turned you off? We like I'll never do business with those guys. >> Not really. Not really. Because I was just focusing on the things that I wanted. And I'm sure a lot of people ain't understand it. I'm sure when I went into flew out to Cali and walked into Tom Wally mansion, I'm sure he was like, "Yo, this [ __ ] might be crazy." Because I am borderline delusional. Of course I am. And if you coming from Miami and your record is every damn hustling and you telling the [ __ ] "Yo, right off the rip, yo, I need seven figures. I'm in your living room and then I'm I'm eating out your snack bar and yo, pull me a drink. Yo, this Ros [ __ ] need some tequila. [laughter] I'm sure they was yo this [ __ ] Yeah. You got ribeye." Yeah. >> Was Was Diddy one of them as well? That was uh because it was everybody at the time. >> It was everybody at the time without a doubt. One of my homeboys, Big Block, he had a deal with Diddy for Bad Boy South. And I was on a record. They released that's Young Jeezy and uh Boys in the Hood. >> He had released the album Boys in the Hood. And I was on one of the records on Boys in the Hood. So that's what Diddy heard, you know, heard my skills. [ __ ] was really hearing my flow. It wasn't about popularity. It was really about talent. We didn't have social media. So they they playing your records. Let me hear what you talking about. And once everybody heard me, [ __ ] I was popping. They understood this was heavyweight. >> Now, when when you're first releasing Everyday I'm Hustling, who owned it? Who owned that one? That specific track? >> Well, the producers was the runners. My homeboy Josh Burke. Shout out to Josh Burke. He was um working along with Ted Lucas and Slip and Slide Records. I had signed a deal with Slip and Slide Records. And so he brought me the beat for every damn hustling. >> And that night I wrote the first verse. Trina had a show in Tampa. I drove up to Tampa just to play that record and I wrapped the first verse. And I just remember the look that I got from this one individual. A guy looked at me and he had his mouth open and he was just like, "Damn, do it again." And that's when I wrote the second verse, went home and recorded it. A week later, I released it. >> So independently yourself? >> Yeah. I'm still just It's, you know, slip and slide, an independent record label. But, you know, I recorded it, released it, and [ __ ] everybody had to catch up at that point. >> What's the spread in uh split in the revenue at the time? Um, I don't even recall what the split was cuz at that time I understood it wasn't based on the split or the percentages then because I was just getting in the door. I just wanted to lock them in and make them commit to supporting and investing just a little bit and I knew once I was once I released the music that I was capable of making, the big money will come into play. So that first song when Jay-Z and those guys came and signed you, did they get that song or the first song is owned by someone else? >> No, it was it was owned by me and Slip and Slide Records. >> Got it. Till today. >> Facts. >> And it's still giving you revenue every year that song. >> Facts. >> Do you do you have an idea what that specific song 20 years later is making? >> [ __ ] No. It's still a hit. >> It still shakes the arenas. It still shakes >> Oh, yeah. It's one of the greatest songs of all time. >> Yeah. Yeah. Yeah. Without a doubt. >> Yeah. It's not even close. >> But once you accu once you accumulate a catalog like mine is you're not just looking at one record. You just looking at the overall vibe, you know. >> So So pre So pre that song coming out are do you at the time have money in the bank? Are you you know you at least have 100,000 in the bank? Do you have 50,000 in the bank or not yet? >> I was most definitely you know that's when I was riding around hustling doing my thing. I had my BMW. I had my crib already. twotory crib garage, you know, just, you know, I was doing my thing. But most definitely once I released the record, I got the deal, seven figures up front. Then that entire year I was doing shows, three shows a day, five days a week. >> Stop it. >> Yeah. And I was just stacking my money. >> Three shows a day, five days a week. >> [ __ ] I was on gold. >> Good for you. >> Everywhere wanted me to stop by. If I got booked in St. Lewis, there will be a someone else. Can you stop by here before then? Can you come by here after then? Can you come to our restaurant? We'll have you, you know, would you come eat some spaghetti with us? We'll give you 15K just to have a plate of spaghetti and take the pictures and, you know, just all of that. So >> that first year, I went crazy. I stacked my money up. >> What's the What's the first big thing you bought and what's the one thing you bought that was the first dumb purchase you made? Um, [sighs] you know, my whole thing was I like to dump lumps into real estate. You know, that was some game. Like I said, my mom been gave me that type of game. So, of course, I always spent money. I always indulged in jewelry and, you know, whips and cars. But for me, it was it was, believe it or not, >> valuable investments. >> Valuable investments. >> Right. I got returned for my jewels. It was it was it became one of those things. People were paying me to come and they it's almost like they just wanted to look at me and take a picture of me like, "Yo, this [ __ ] is really real." You know what I'm saying? And then when I get the rose, did you wear that the d the the ring the this, you know? It's almost like, yo, it was different. It was different. It was different. I was a different situation >> before Everyday I'm Hustling. Who knew in Miami that there's something that's going to happen with you? I mean, because Miami's got names as well. It's got a lot of good names that came out of here. >> Right. Right. Right. >> Who knew there's something special about this >> perform every damn hustle before? Yeah. Luke knew, DJ Khaled knew. If you was a local rapper, if you was a local artist, they knew the big boy in the city is Ros. Now, was the is the country ready for this? Is the rap game ready for this? Because once again, we come from, you know, a party city. Beats that's 130 miles. [ __ ] got on bikinis. Woo [screaming] be, you know, just all of that [ __ ] And I'm talking about getting money. I'm talking about real estate. I'm talking about mansions. You know what I'm saying? I want jets and [ __ ] I want to do a lot of different investments, which was, you know, a lot different from the norm. Would you say if Biggie would have lived on, he would have been a dream selling rapper instead of like correcting an injustice like Tupac? Because Tupac talked about the problems. Biggie sold the dream. You know, they both to me they both, you know, they both was the greats at the end of the spectrum and they balanced the game out. You know, we we both they both made it clear what the value of family was, also what wealth was like. Big most definitely, you know, painted that image in that picture, those Versace button-ups and, you know, but but at the end of the day, it's about going to get it. So, they both was telling you to go and get it. You got to invest in yourself. You got to make it happen. You know what I mean? >> Tupac apparently never really made money when he was doing it. He made some money, but apparently he never made uh u a lot of money at the time. Hip-hop was different. >> Yeah. it. You know what was unfortunate to me was the fact that they both were really were kids, man. You know, you 23 years old, 24 years old, you know, and I'm speaking for both of them. You know what I'm saying? You you lose your life, you didn't give you you, they they both were priceless. >> If they both lived a long healthy life, they both would be I'm talking about it's unbelievable how much money they generated multiple billions. Both of them. Billions and billions and billions. That's a good point because your yours first was 30. So probably at that time your uh you know how the game is played and how people get taken advantage of. So you're probably tougher to take advantage of than maybe they were. >> You most definitely got to learn. It's no one that's with you when it's you. It's time to talk about yo record deal this that this that. It's no one yo you just got to stress the important things to you. Yo you going to provide the studio. you going to do this for me? Yo, just be ready. And in my mind, I already know, yo, I'mma get a major label to come step into and take over this situation. And we going to tax them. >> The local label is cool. I get it. I get it. I get it. So, that 30K advance for six albums, I wasn't tripping. I get it. But what I'mma do is I'mma stir and create so much disruption and create so much value where the big boys going to come in and say, "Yo, Rick Ross, boom. We going to give you five million. What you want to do?" >> Who Who was Who was in your ear? Who was whispering in your ear, "Hey, be careful. They're going to try to do this. Hey, ask for this." Who Who played a critical role? >> Nobody really Nobody cared about that [ __ ] It was about the music. the for one, first and foremost, before the record deal even important, do you really have something that's valuable? >> Right. >> Or you'll be like the other thousands of artists who get record deals and six months later >> you never heard from them again. >> You're talking about the one hit wonder. >> Yeah. And even the ones that never had one hit, you get a record deal, but you don't have one hit. Now what? You were fortunate. The one hit wonders were fortunate that they had one hit. I know so many people that got signed and never had a hit. Now you just move on. So now that's the focus. When you're a young artist, it wasn't even about the record deal. I want to make get a [ __ ] record >> and I want [clears throat] to create a record that the [ __ ] world wants to hear. So So you are both on the talent side and you're also you're a triple threat because you have the personality, you got the business experience, and you're a talent. So Jay-Z's one. There's not too many of you guys that you uh also have an ear. What's the recent movie that came out by Denzel where he he was known as having the best ear in the game? What's >> he was a CEO in the game and it was ASAP Rocky in the film, >> right? ASAP Rocky. >> I watched the film maybe a month. >> What was it called? What was it called? It's highest to lowest. Yeah. Which by the way interesting cuz you know u and and he talks about how he's but he was not a guy that was a talent. He was just an ear. He would be able to see it. So for you Executive. >> An executive. Exactly. Uh so how much of it uh is personality? How much of it is talent? How much of it is connections? How much of it is work ethic? How much of it is your fashion? How much of it is your look? What where would you rank it when you look at somebody and say this is a guy? Because you've had who? You've had French Montana. >> You've had Meek. You've had a lot of guys. >> Right. Right. Right. >> What do you look for? I think first and foremost for me, what's most valuable to me is um [clears throat] how dedicated are you? Are you willing to work 15 hours a day when it's time to are you willing to do that? Because you could have the fashion, you could have the style, you could have the music, but if you're not really dedicated, it won't last. You don't have many artists that's talented and gifted and they're gone. They're gone. And why is that? You got to have a consistent understanding that passion has to burn. Because when I first got in the game, I wasn't the most talented. I wasn't the most this. I wasn't first in this. I was never the perfect this that this that. No. But what I was was the ultimate hustler. We not going to stop until we get this done. We not going to stop until we make this [ __ ] amazing. We gonna stay in here until this [ __ ] sounds like it's Yeah. So that's what separated me from the others. So that's what I look for when it's time for me to really appraise another artist or look at another artist and the gift and you know how consistent are they? >> How long does it take for you to realize these guys got it or not? >> Not long. Not long. Not what you look for. >> I mean, once you present yourself, >> yo, that's what I'm here for. This the music, this the this, this, the Okay, then the rest of the questions come with it. Do you have a the video to go with it? Is social media on go? Is do you have a team? Is is it just you by yourself? Is, you know, are you already generating income? Can you buy your own outfits? This that every It's a long list. >> You're asking all those questions. >> No, it's just No, you have to I have to see it. Ros don't got time to ask you. That's just like if you walking into the room and you step over the paper on the floor. If you're not going to pick it up and make it make the situation better, there's no need for you. I'm not asking you nothing. >> Got it. >> I have to see it. >> Are you calling around as well to learn about the individual or No. >> No. I got to see it. I got to feel it. The streets got to call me. >> So, who who's the biggest risk you took on? >> [ __ ] Everybody. It's all a risk because you never know who's going to really break, who's going to really pop, who's going to really work. You You might sign a a super talented individual and guess what? He has twins on the way now. And he doesn't have time for the studio. He doesn't have time for the interviews, the podcast, the this to that. Guess what? His call is over for him unless he goes and prove otherwise. But you have to be totally dedicated to this. >> Did you watch a game last night with WBY and uh OKC? >> I did. >> What did you think about WY last night? >> Um, he was cool. He was cool. >> You're not a I'm assuming you're not a San Antonio fan. Like that's not your team. You're probably a Heat fan. >> I'm a Heat fan without a doubt. But I thought OKC was gonna pull it off. >> I thought so as well. What do you think about that three? the three he hit from the I don't know if you saw the three he hit in overtime we're in you know fourth quarter WBY all the way from the logo did you see that or no >> I missed that >> oh let me tell you he hit this he walks up and he just hits it and they interview him afterwards okay Rob can you pull up the interview afterwards with WBY and there's a reason why I'm asking this question by the way the CFO already responded uh and he says small world I actually sat with his son at Super Bowl several years ago The social media the other day was incredible. He even made Stephen Ross very funny. Okay, have fun, my friend. God bless. So, there you go. So, I don't know what that means, but um >> yeah, [clears throat] you'll text. >> You know what he's talking about? >> You'll text him again. >> You want me to text him again? >> Ros want to talk about the 3%. >> All right. I just want to let you know he wants to talk about 3% [applause] of the Dolphins. That's what he wants to talk about. >> Yes. Yes. Yes. Yes. >> All right. So, I'll put you guys in contact. >> Too easy. So there's an interview that he does and I I want to get your take on this when after the game there's a question they ask him. Let me get Yeah, that's the one right there. Okay. Can you make that bigger rap and then turn on go for it. When we set out to create a shoe that blends [music] comfort, function, and luxury. We had the choice to make it fast. We had the choice to make it cheap. We chose neither. Instead, we chose Tuscan Italy. We chose true Italian craftsmanship. Each pair [music] touched by 50 skilled hands. We chose patience, spending two years perfecting every detail. And we chose the finest [music] quality at every step. Introducing the future looks bright collection. Not rushed, not disposable, not ordinary, rather intentional, luxurious, timeless. your mind at all knowing that Shay had got that award and you were in the top three for it and you know did any part of tonight feel personal some of your facial expressions kind of look like you were really really going for it. >> Yeah, for sure. Everything you just said >> if that was in your mind at all. >> So this guy had a chip because they gave the MVP yesterday to SGA and he had a pretty good season. How much does a chip play a role in a guy willing to go until he gets what he wants or you don't think there's a >> And when you say chip, what exactly do you >> chip on a shoulder? Like you're coming up and somebody didn't believe in you. Somebody said no to you, you know, uh uh someone who maybe due to favoritism got something that you felt you were doing better. How much does that chip like right here? We feels like he's the best player in the world and he wants to keep getting better. They're the champions. He's the two-time MVP, but he responds this way to say, "Look, that was it." And then later on, he says, "I'm going to I plan on winning a lot of MVP trophies in my career, but he wants to be a champion right now." So, the DNA, how do you read the DNA of a guy that's willing to pay the price and he's super competitive? Well, Wimi most definitely um played a major role in them pulling it off without a [ __ ] doubt. So, he's um exemplifying him really wanting to chip, him really wanting to be great. But once again, just like all ladders of success, he has a lot more to prove. Every room we step in, there's going to be people in that same room that doubt you regardless of how many points you shoot, how many dunks you make, you know, because the same way he hit that three in overtime, those couple finger rolls he missed, those Caruso took a steal from, you know, it's a lot of people that's going to focus on that. So you still got to prove yourself to everybody that's sitting back watching. And most definitely when you on a global platform, that's what it is. This is a competitive game. It's called life. Who Who's the first big name that targeted you when you started getting momentum? Who start because you know there's a lot of beef in in in rap and you've had many of them. You've had 50 Cent, Drake. Uh >> it wasn't no one that really targeted me. It was. It's a good chance I initiated it. >> Got it. >> Right. >> Intentional. >> Yeah. >> Have you ever read the book 40 Laws of Power? >> I have. I know Robert Green personally. >> Great guy. He's a friend. >> He just posted my new book that I just released for me. Thank you, Robert. Most definitely. >> Yeah. I mean, so do do you think there's a lot of that going on in hiphop? 40 Laws of Power, the things he talks about. Um, it may be a little bit of it, but it'll be a lot more success. It'll be a lot more wealth if they was really focusing the way they should. >> What do you mean? >> I mean, it's a lot of it's a lot of [ __ ] up things going on. It's a lot of losses being made >> in hip-hop, >> of course, life period. But most definitely in hip-hop, we see people going to prison every day. We see people losing their lives every day. Talking about getting to the money or they loss of power. playing by the rules, being great. >> So you you have a rare combination because early on a lot of you know when the story came out you were correctional officer for what the 18 months or whatever you did 16 months 17 months 18 months. >> No it was [ __ ] much less than that. But whatever the story was that [ __ ] they half a billion late man >> half a billion late. >> Yeah. >> But you have a street life and you have a little bit of that. How does that happen? That's Ros being a hustler. There's not many people that could understand that. >> I think I actually can because there's an element of understanding the law if you go to it. Was that the intention originally? >> Not at all. Not at all. Just hustling. Just hustling. >> [laughter] >> I mean, look, I I I read somewhere that you were making 23,000 28,000 as a as a correctional officer. So, it's not like it was paying very well. >> Oh, man. I was hustling, man. And you know, that's how hustlers respond to that. It's much deeper than rap, baby. Much much deeper than rap. >> Tell me more. Tell me when you say much deeper than rap. I I'm letting you know that's how hustlers a boss like myself respond to that. It's not much more to even say. They missed that part of my life. They missed it. >> The the part about the hustling. >> Oh man. It's too easy. >> Which which part? That they missed it or the life was too easy? >> Oh, they most definitely missed it. Now what they could do is listen to the music. They could read the books and just close their eyes and just imagine what it was like. >> Oh man, what it most definitely. >> Got it. And and how how important is the game of hiphop? I came up in LA. I lived in LA 20ome years. So for me, my hip-hop was RBL Posi, Rappingforte, Too Short, Master Ace. I don't know if you remember Master Ace, the INC ride, right? >> It was uh um >> Of course. Shout out to Master Ace, too. >> Yeah, he's phenomenal. It was uh uh who's the first Mexican rapper that got a half a million dollars from uh Suge. Uh uh the East Side rendevous. What was his name? Um my god, I can't Frost. I don't know if you remember Kit Frost. >> I do remember Kit. >> It was a lighter shade of brown. If you remember Lighter Shade of Brown, maybe you don't. It was It was these guys. And on the R&B side, it was, you know, um, >> this is Larasa. >> Jodicy. Yeah. This is for Larasa. That's right. That was a that was a great hit, right? >> It was. >> And there was almost how how big of a role does it play that you you have street credit that you've you've had that life. How big of a role that does that play? Um, I think first and foremost the music is the most important part because these, you know, the I [clears throat] can only imagine I don't see really a lot of street in the ones that's making the music. They could discuss it. They could, you know, speak on behalf of they where they from, they city, this or that. But as far as the music, first and foremost, now what goes on behind the scene and how you move. Are you really a boss? Are you really, you know, strong enough to be able to make these moves and the streets accept it? You know, that's something totally different. >> That's something totally different. So, the street accepts the street credit or not? The streets for me will most definitely play a role in um streets. You understand? The streets going to play a role in the streets. And as if you're an artist, first and foremost, your music, your craft, and your gift is what's most important. How far you go after that, that's between you and the streets. Uh, Ros, who did who did you meet in the game? Because you give me the vibes of a very driven, competitive guy. >> Facts. >> Yeah. Who did you meet in the game where you said, "These are the five real OG players. These are the guys I'll be competing with the next couple decades." >> You know, for me, in the way I move, I I necessarily don't even pit myself against or competing against the the legends. So to me that's like me saying I would compete against Bigg. I would never do that. You don't see that. I would never compete against Pac. I would never compete against Jay-Z. I would never compete against, you know, Luke Records in no kind of aspect because that's where I got the game from. You know what I'm saying? That's the love and the respect that I have. But um anybody else, it's not really nobody that's on my level for me to go against. It's nothing to go against. No, >> nobody at your level. >> No. >> So, you you're giving the praise to Jay-Z, to >> uh >> the ones who raised me, the ones who who showed me the game. You know what I'm saying? >> Yeah. >> Yeah. The ones who I I I really absorb the most game from. You know what I mean? when I was listening to two short record, you know, when I run into these dudes, when I I just I just announced yesterday that Scarface is performing at my car show >> June 13th. It's like Scarface I would never go against Scarface. >> I you know, he got 20 records out. I listened to all of them. I bought them all. >> Didn't he do something with Tupac? >> Of course. >> I got keys coming from overseas, right? Cost. >> No, that's all eyes on me with Tupac. But uh Scarface and Tupac with they most definitely >> Oh, I remember this song. What's the song with him and uh Tupac? Rob, can you pull up the song Scarface did with Tupac? The moment I hear the lyrics, I know which one it is. Um Smile, Smile. Oh man, smile. Is that the one? >> That's it. >> That's the one. >> That's one of them. >> Wow. Cuz they did a couple of them, right? >> Facts. >> That's 97 30 years ago. So SC so so so you would you consider yourself a fan of the game as well like you said I listen to his so who do you listen to who are people that you listen to that maybe they're even current players >> I just told you my playlist is that Ros is where is just the dope classic you know I just mentioned I mentioned DJ quick earlier so from the west coast to the east coast of course all down south >> but like did you listen to Andre 3000 Outcast. >> Of course, that's crumbling nerve. You can't It's nobody that could not listen in Outcast. You know what I'm saying? So that's >> greatest albums. Those guys that album was just It's another one of those shade ones that you just just play it. Just let it go and it just you can listen to every song. >> Of course. >> Yeah. >> Trick Daddy. That's everything. My playlist jump from You know what I'm saying? My [ __ ] is Ros [ __ ] special. [laughter] That's just my sound. >> Is your playlist public or is it a private uh playlist? >> I don't even know. >> You got to make your playlist public. >> Of course. >> Is this PM Dawn? Who is this? >> Of course. That's >> Wow. PM Dawn. You know what's my f What a great song. >> It's amazing. >> You know what's my favorite PM Dawn song? >> It's uh Not that one. The other one. >> What's this one you're playing? >> It's EPMD. Please listen to my demo. And for, you know, music lovers like myself, >> I was young when I heard this and realized there wasn't no >> no kicks, no drums. It was just a loop. >> I don't even know if it's producers that know that. >> You got to make your playlist public. >> My kids love the song. Phenomenal song. The kid's a genius. >> The guy, remember the guy, the skateboard guy with this guy? I don't know if you know which one I'm talking about. That's him, right? The He's drinking the grape juice or what drink was he drinking? >> What a great song. >> It's Rosé playlist. >> 80s. Good for you. Wow. Phil Collins. >> Of course. >> Phil Collins. Yeah, >> of course. >> Yeah. Phil Collins just didn't he just turned 80? I just saw something about Phil Collins turned 70 or 80, something like that. Age >> 76. Yeah. 75. >> This is all This is my recent play. >> This ain't recently searched. This ain't this list that I'm playing from. This is something >> recent. >> Yeah. This what I'm smoking and riding to on the way here. >> Folks falling like rain. So the Rosé playlist is my musical acronym is different. It is. >> Who's your top five? Top five alltime rappers. >> Big Pop, Jay-Z, Trick Daddy, 305 Miami, without a doubt. He spoke for the, you know, spoke for the kids. He spoke for the ghetto, of course. >> And we could, you know, we could debate that. >> It's too easy. >> Who's your fifth? You put Nas in there or you put uh Andre in there or >> I'm gonna put um I'm happy to say Nas without a doubt. >> And when Yeah. And when I say Nas, >> Nas spoke for that that militant street, that wise young hustler. You know what I'm saying? He was fly with it. Getting to the money young. You know what I mean? So, it's a lot of things that go with when I say top five. Even when I say it, my top five usually change every week. I [laughter] when I'm smoking good and what I'm feeling like. So it is like that. >> Do you have a top five8s? Not even rap, just 80s music. Cuz you just played an 80s song. >> I played a lot of 80s song. When you go EPMD, when you go rock Kim, when you you know, it's just it's so difficult for me >> because when I smoke and I lay back, >> that [ __ ] is all magical to me. It's magical in a lot of different ways. >> Ros, the history with you and 50, is it better now? You guys now friends? Like, do you guys talk now or is it still no relationship? >> That's a nice alley hoop you just threw me. But >> you going to take it or you going to pass it back? >> Oh, I'm a wimp by I'm a wimp by [laughter] that. >> And a wimp by >> Yeah. Yeah. Yeah. Yeah. Yeah. I'm a one by that [ __ ] for you. I got you. But nah, homie. Wash. We've never been cool >> from day one. >> No. No. It's big business out here. Big money. He not getting none of that. $1,500 episode payment check. That [ __ ] ain't >> never collaborated together. >> Nah. I'm sure he would love a rose vibe. I'm sure I told you I'm a one byama. this [ __ ] [ __ ] you. [laughter] >> I'mma jump from the free throw. >> That by the way, that would there ever be um you ever saw the interview with Shaq and Kobe together? Do you remember the one where they sat across from each other? I think Sha Magic did one with Isaiah where Isaiah cried at the end. >> What' he cry for? >> Well, because you know Isaiah was upset about some of the things that Magic said and he felt like he was cut from the 92 dream team. That whole thing, you know, >> he didn't make that dream. You didn't make that dream because of Michael. Special. That was a special dream. >> Special. >> Yeah. >> That was the greatest [ __ ] ever put together. >> You ever seen this one with Kobe and Shaq? >> No. >> Will there ever be a time where Ros will do a sit down with 50? >> No. This a nice alley. Go ahead, finish. I'mma win by No. I'mma uh I'mma [ __ ] shack this [ __ ] for you. Go ahead and finish it. >> Would it ever happen with you and 50 sitting down having a conversation? I think the world would watch that. The first thing I would want to know is what is there to talk about? >> This is this is a big business you guys are a part of. You guys are two of the heavyweights in the business. >> I mean, what is there to talk about? >> A lot of things to talk about. History, the beef. >> What kind of history that he couldn't dress? That's all I used to tell him. Yo, you can't dress. You're not really getting no money. You don't own your masters. Eminem saved you. Dr. Dre saved you. All the big names. Ros did it himself. I came in through slip and slide. I had to build this myself. And I'm not I'm not speaking down on him because he live in a two-bedroom apartment. But >> he lives in a two-bedroom apartment. >> Two-bedroom. Catch the alley hoop. Now you got to win by this [ __ ] >> Two bedroom apartment. >> Yes, he does. And if he does, what does that say about him? Come on now. This the alley hoop. [laughter] >> Come on now. What does it say about him? >> You're saying 50 lives in a tube. He just did a big documentary on Diddy that blew up. It was a number one documentary for like weeks. >> He just they just use him. They'll put his name on there, give him 10K, and that's it. He don't own any of that. >> You think he's taking 10K for that documentary? >> What you thought he was getting for Power? Google the the actors that was in power. They spoke up. They was they was getting minimums. [ __ ] is rough. [laughter] >> TV. Yeah, that TV [ __ ] is crazy. What? >> Oh my. What did it say? Yeah. What did he say? You let me know. This your alley hoop now. Don't let me down. >> Rob, you can't let me down, Rob. I'm passing it to you. You got to do the right research. >> Don't let me down. >> Can you go to the story? Let's see what the story say. There's no way 50 is doing stuff for 10 uh 10 grand. >> Come on, man. >> I do know they said they don't pay a lot in this show. Go a little bit lower, Rob. >> No, this they talking about the power pay complaints. >> So, doing is more. These are the finales and all that. Come on, man. But this what I'mma do for you. This a nice alley hoop. Just cuz you you fa to plug me with the Dolphins for you. Just cuz of you. I let 50 wash the bottom of my yacht. >> You're going to let him wash the bottom of the yacht? >> Yeah. I mean, >> you're going to be that kind >> only because it's you. >> Why? Your level of comfort is on a whole different level reba. Come on, man. That's >> 100 foot reba. >> Yeah. I don't like to see nothing green at the bottom. He get the scoop the goggles. Yeah. >> The mouthpiece. >> Yeah. >> The fins on his feet. >> And he could flap like flipper. >> Wow. Yeah. Listen, I mean that would be a >> that would be a good business, wouldn't it be? >> And you're saying you would you would pay? >> He would get paid just like if it was power. He doesn't own Power. >> Yeah. >> He doesn't own none of that. His 10 million seller album. He doesn't own Get Rich or die trying. That's why he doesn't promote it. He makes nothing. But 50 is a $200 million guy. Is he not? >> Stop. Don't lie. Don't Don't lie. >> Well, I pull it up. Maybe I'm off. I >> People that really believe in you don't threaten the [laughter] legitimacy of what you have here. >> I pull it up so we know. Omari said he made 150 per episode. >> Stop. Okay. >> That's cap. All right. No, that's cap. >> You're saying he didn't make the 150 per episode. >> He said it. I know him. >> Got on power. Owed 50 cent money. What's 50's net worth? I mean, I thought 50 did. >> Don't Don't do that. Even though this is a alleyoop for me. [ __ ] it. >> Stop. >> You're saying he's not worth 100 million. >> No, that was before he you know the bankruptcy and all that. [snorts] Pull up the bankruptcy. Let's see what the bankruptcy said. And how much did he lose on his house? The Mike Tyson house. Show me consider ab Oh, 50 Cent bankruptcy case reopened to consider abuse allegations. Wow. He's abusive. Mr. Alihoot. Come on, PBD. Come on now. >> Yeah. [laughter] Why do you think he's loved? Why do you think he's loved? Because you >> loved by who, man? >> Fans, fan base. >> Come on now. >> You don't think 50 is love? I mean, both of you guys have had two of the biggest hits ever in hip-hop. >> Come on now. >> Biggest hits ever in hip-hop. >> Come on now. Let's talk about this abuse and the bankruptcy. The abuse. They said he abused his the mother of his uh son. His son hates him. It's crazy. pull up something that his son said about him. No, this was a nice alioop. We We 20 minutes in on 50. This good. I like you. I like you. We [ __ ] on, homie. [laughter] His son, 27, is still asking for child support. Okay. Okay. >> This is who? This is his son. >> I don't know, man. I don't know his, you know, I know uh his the his younger son. I met his younger son. I took his son, younger son fishing before. >> This is when you guys were good or >> I called him Bruce Leroy. That's him right there. The little Chinese looking one. >> Yeah. >> Did you say the little Chinese looking? >> Yeah. He looked like Bruce Lee. Like >> Bruce Leroy. >> That's what I call him. >> And you took him fishing? >> Yeah. >> And 50 knew you're taking him fishing. >> I don't know. He may have told his dad like, "Yo, Ros, you know what I'm saying? >> Were you guys ever good? The two of you?" >> Who? His son. >> No, you and 50. No, his his the son mom used to over to be be on Star Island and so little man been there. >> I got it. Okay, now I know. I read that story. >> And when the mom be in the house doing whatever she doing the little man out, you know. >> You got it. >> Offers to buy 50. >> So this is great. I mean it sounds >> I offered to buy the son a puppy just because I knew Bruce Leroy. What? >> Catch that alley hoop now. Don't do me like that. It is very obvious two of you guys are going to collaborate on >> I catch your alley. >> I'm telling you, >> you got to you can't be afraid of a response from a minion. [laughter] >> You cannot be afraid of a response from a minion. >> Well, listen for me remember >> it was pull up uh what came up something I saw yesterday I believe that what he was trying to do uh yeah Daphne Joy was Rick Ross calls 50 Cent Bruce Leroy and says he took him told you. Yeah, not a joke. >> Bruce Leroy. >> Isn't that kind? >> Yeah. Very gentle for me. >> Imagine if imagine if the boss Rick Ross taught your son Bruce Leroy how to put the worm on the hook. >> Yeah. >> [ __ ] dope, ain't it? >> Yeah. Yeah. But but but it's fair to say you guys won't be collaborating anytime soon. >> I don't know. Your son might want to go fishing. [laughter] >> I'mma put him on the boat. Let him go fishing. Man, >> you are. >> By the way, how's your relationship with Diddy? >> I haven't spoken to him. >> You haven't spoken to him? >> No. >> But you you guys never had issues, right? There was no beef between you and D. >> Yeah. >> I told you my homie Block, you know, released music through Puff and that's who introduced me really to the industry. Shout out to Block. >> Got it. So, you're you're so to a guy as an outsider that's watching in. But the important thing here is 50 Cent Son got to fish. >> Yeah. >> On Star Island. >> It's a very important skill set at a great location. You could fish anywhere. Star Island. Those fish. I mean, they got to be >> 100 million fish in the world. >> Thank you. Thank you. Red snappers. You get to see dolphins. The the dolphins, you know, >> Griffin's billionaire home. The dolphins squirt at the top, you know, it's almost, you know, they bust a nut at the top of their brain. You know what I mean? You get to see that >> in live [ __ ] real time. >> Yeah. Yeah. >> That was a nice alley. Who was >> You think You think the market's open right now for a uh hit him up 2.0? >> Hit him up like what? >> Like what Tupac did with that uh the disc track that uh diss track that changed the game when that came out. I think I think no it's nothing like that that's in that space because Big and Tupac were both on that same level right now. It wouldn't even be exciting because you know >> you don't put 50 at your level. >> Of course not. He's a minion. >> Would you put Drake at your level? >> No. >> You You're not putting Drake at your level? >> No. See, you might be I can see it in your eyes. You might be confused with the numbers and all of the fake numbers flood the marketplace. 50 something. That [ __ ] ain't nothing. Remember what I told you? The streets are the streets. If Drake was what he thought you what you think he was or what he thought he was, he would have been able to clear all this [ __ ] up, address it, and been moved on. He's still suing the label. That's like him. He might sue you for speaking of him on this situation. He might sue you. He might send you a cease and desist. >> That would be a compliment. >> This a nice alley hoop. >> That's a nice alley hoop. Let him know. >> But if it does, I'll definitely text you and I'll say, "We got to share the legal fees together." >> [ __ ] Now >> you We would share legal fees together. We got the same lawyers. >> No. No, we won't, man. He might sue you. >> He sued Lucian Grange. >> What did Lucian say? >> I'm not sure. >> Lucian is a heavyweight though. Lucian is a >> I know. I know. But it's got a little bit dark when you diss certain people and they can't deal with it emotionally. >> They're embarrassed. They're humiliated. That's when they sue >> all of these people. >> Did you listen to Iceman the the new um >> I listened to some of it. My engineer was It was horrendous. >> What do you give it? Zero to 10. >> Oh man, it was I mean Pitchfork gave it I said it was mid. Mid meant five. Pitchfork gave it a 4 point something. I don't know. But it was like, "No one's my friend. You left me alone." Oh my. It's that type of [ __ ] Got to be a boss out here, man. >> So nothing that would be in your new playlist that you were showing. >> Was it anything in my recent playlist? >> And hear all of them. I don't know if you got a You know, >> I mean, >> but have you personally listened to every single one of this uh tracks in the new album? >> No, I couldn't do it. >> You couldn't do it? >> No. >> By which one did you stop? Five. Did you make it to five or six? >> I'm not sure. You got to realize when it was going, it's music people that's on my team. That's I allow them to be a you could be a Drake fan. If you like his music, I don't I'm not going to tell. No, I don't put we not on that type of [ __ ] Listen to it if you want to listen to it. And I had people that listened to it by the fifth song they came out. They was like, "Damn, this [ __ ] whack." And they went back in listen to it. I'm like, "It's not nothing. That's dope. You you don't hear nothing like Jay-Z and Alicia Keys in New York. You don't I say you don't hear none of that. You know this a [ __ ] who always bringing up Michael Jackson. Where a Billy Jean at? What a thriller. What a And my homies actually sat there. They lost hour of their life for this [ __ ] >> Listen to it. >> Yeah. >> Are they recovering? >> Yeah. Trauma. trauma. It's tough. >> It is. >> It's tough. >> Yeah. When you when you've been waiting after you seen people put ice blocks in the middle of places and promoted and marketed and the world knew what day it was coming out and the [ __ ] came out and and really, you know, folded. >> How was it performing on the charts, Rob? >> Who? >> I'm not tracking how Iceman performing on the charts. >> Ros don't >> Yeah. Well, let's see. Iceman recorded 140.2 2 million first day Spotify streams officially making the biggest album debut in 2026 so far. The figure ads place immediately pressure on competitors and set a new benchmark for opening. Drake's Janice shut the has reached number one on Apple Music. So that shows it's doing okay. That's showing it's doing pretty good. >> I don't know what you're reading, but do me a favor and pull up Spotify. Let's go to the real streaming. Pull up Drake Spotify. I don't that didn't even have a logo what you was just reading. So you might be an Iceman fan. >> I'm not I've not listened to it just so you know. Okay. So how do you go to see where it's ranking? >> I'm not I'm not sure. I'm talking about the articles that look like the stream. I don't know. >> So Rob, why don't you type in uh Drake Iceman then go to news review. >> You like you like Drake. You like Drake. You been talking about him. >> Just so you know, I will tell you this is the fun fact about me. I stopped. You know, my hip-hop stopped in uh uh early 2000. >> This not hip-hop. >> His not hip-hop. >> No, this not hip-hop. I like how he used the Michael Jackson glove right around the time the Michael Jackson movie came out. You ride that wave. He know how to ride a wave, but it ain't working. >> He does not succeed. Pitchfork gives Iceman a 4.8 out of 10. Okay, that's not good. Fans react as Pitchfork gives Drake. How important is Pitchfork, by the way, when they score you? >> I don't get in the scores. My music I've always made was in the streets. >> You quoted them, though. You said you gave it a mid, but Pitchfork gave it a 48. >> Facts. >> So then that means Pitchfork has got credibility in the in the market. >> No, I just told you what was online. >> Okay. >> I said mid, which was higher five. >> So you were being nicer than Pitchfork. >> Oh, considerate. >> Okay. Yes. >> So, let me ask you, what uh to you, what is the last hit? Like you said, we haven't had a Michael J. We haven't had a New York with Jay-Z and uh uh >> No, we just haven't had it. >> When we talking about big records, you got to understand when you when you're comparing yourself to Michael Jackson, when you're comparing yourself, >> deliver it. >> He compares himself to Michael Jackson. >> And and and when you you listen to people and yo, play me the best five songs you heard. this or that and you hear it blah blah blah blah blah blah. >> Does it show ranking on Spotify? I'm actually curious now to see where it ranks on Spotify how it's done. Oh, they scored by 54 out of 10. Clash 54. So based on weighted average score 50 out of 100 from seven credit scores. Doesn't look like a good score to me. That does not look so. So now yours is coming out June 12th. June 12th, set in stone. My new album, Big Huge, popping big boy [ __ ] Rich Boy Raps. >> That's a sick cover right there, by the way. >> Stone Marble. >> That is a sick cover right there. >> Thank you, OG. Thank you. >> No, seriously, that's insane. That's a sick. I saw that when uh Nigel, I think it was Nigel that brought it in, right? >> Shout out to Nigel. Nigel somewhere out there. Yeah, Nigel came ready. >> You already know. Yeah, Nigel came ready. Uh, so what what should we expect from the new album? Is there any te anything you can tease us with? >> He said te down. He te [laughter] down. That's the first time we hear the [ __ ] say. But no, ain't no tea. You know what I'm saying? What it is though is big boy [ __ ] back on the throne. Ricky Ros, they know what I bring soundwise, productionwise, collaborationwise, and then my the points that I make. And once again, it's set in stone and it's challenging to be my best album ever. So, you could pre-order the album right now online. Set in stone, June 12th. It's on the street. >> Who to collaborate? Who Who's collaborating on this? You will be offended. >> You will be offended. >> Facts. >> Okay. >> Facts. >> Any major uh collaborations in this one? >> It's always major. Everything I do is major. Big boy [ __ ] My next single I'mma drop is Living Large featuring Big X. The plug. Yeah. Yeah. And you know the sounds. I had my brother DJ Khaled and Dre from Cool and Dre. They was over. I played a few records for them and man, they were so excited. you know, some of the things that we've done, you know what I mean, in the past and the music that I'm making right now, it's just um I'm happy the streets get to enjoy it, you know what I mean? The music I make that [ __ ] for um the rich minded. You got to have a certain mindset. Big boy. Yeah. But >> by the way, what's the story with you trying to climb Mount Kalamanjaro? >> Yeah. I wanted to do something different. So that's what we was talking about at the top of the book. Me doing something different like, yo, let's let's challenge oursel and of course it never happened. My doctor said you crazy. >> Did you start? Did you at least go to it? >> You know, I've been there. I've, you know, but I've never went up. You know what I mean? Shout out to the homies, my homies. last time I went there and I told them I was going to go up to the the top of the mountain and my doctor said, "No, you're not going to walk up there smoke [laughter] to smoke weed and your [ __ ] hip get out or some shit." So my mom and my sister, they co-signed it and I was [ __ ] So we canceled it. [laughter] >> So never. >> By the way, which do you prefer more, you know, smoking grass or cutting grass? Because I heard a story about you guys when you bought the house, you guys had your both friends just cutting for two days. >> Yeah, I love it. >> Why cutting grass? >> I I love being outdoors. I'm an outdoorsman. I have buffaloos. I have cows. I have dogs. >> Did you say you have buffaloos? >> Facts. You see, I put on my cowboy hat. [laughter] I got on AMX 95s with a hoodie on with a G-Shock watch on. I probably got 10 joints rolled up. You see that tractor? I put tents on it. I hook my Bluetooth two up. My Bluetooth two up. That [ __ ] is over. Can you imagine what it's like? I'm a John Deere champion. >> Did you say buffaloos? You literally have buffaloos in your property >> big time. One of my buffaloos done got away. >> Wait, your buffalo got away. Like it left the property. >> Yeah. Jumped the boom. Broke the top half of the gate, jumped out. My neighbors, they had to call, you know, and I had to send my homies over there to go get my buffalo. >> How do you get a buffalo back? That's it right there. That's my buffalo. >> Does he have a name? >> Timbuktu. Timbuktu. It's a good name. >> Come on, Mr. >> Hey y'all. Look at this [ __ ] here. [laughter] >> So, look. Oh my god. >> That's that's one of my cows. One of my cows was with the the buffalo. So, I love being outdoors, you know. So, I cut grass. Joking about that. No, if I have the time, I cut grass. ain't had time in the last year, but I done cut trees down, grass, all that [ __ ] [snorts] >> Yeah. Jul Julius was telling me he's got livestock. I'm like, what are you talking about? Says, "Yeah, this guy's got animals here." So, so it's a 328 22 acre property, 54,000 ft of living space, 109 rooms, movie theater for 135 people, dining room to accommodate 100 guests, bowling alley, recording studio, baseball field, tennis court, handball court, sevenstar barn, and a 350,000galon swimming pool. Why buy such a small house? >> Great investment. Bought it for 5.9 million. Last time it was appraised, it was over 30. I filmed over what, three dozen films. It got to the point where we we began charging the scouters just to come look. So, it's it's >> three films on the property. >> How many >> It's been in three films, you said? >> Over [ __ ] Damn near three dozen. >> Three dozen films. >> Facts. So many different places you could film. different angles you could film from. So >> now this is Evander's old house. >> Evander Holyfield's former crib that he built for 25 million >> and it's 54,000 ft or is it was it 46,000 ft or 54,000 ft? >> 55 >> 55 I got to get these numbers. >> Catch that alley hoot, man. You got to catch it. >> Yeah. You know there's another guy that built a house in in Atlanta as well. His name is Hubert Humphrey. I don't know if you saw his house. He built it in one say coming Georgia. If you go to the the images, go to the second one, Rob. Yeah, he's got another. So, there's a lot of big houses there, but the one you're in, you're saying is the biggest house in in Georgia. >> I'm not sure. I never even heard of this crib right here. >> Yeah, that's another one. Not that guy. I don't know who that guy is. Maybe that guy's the bankruptcy attorney or something. But this was a I got a tour of this house in 0708. It was a It was also a nice house. Do you prefer being down here or do you prefer being up there in Georgia? >> It depends on the time of the year. Once the hurricanes come here, I'm different. I'm in a different spot. >> You head up to Rob. Can you go to his house? Type in type in images of the house. Rick Ross. No. No. Rick Ross house cuz it's a ridiculous property. That doesn't even look like a house. How often you throw parties at this place? I'm assuming you've had some really big ones. >> Oh, without a doubt. Without a doubt. For my 40th, I know I spent a half a million. for my 40th. I had an amazing event. But the car show now is that's what a car show looked like at Rick. >> Holy [ __ ] That's a car show. >> Yeah. >> Yeah. And this is this is it, right? Cuz >> I've had over 10,000 people. >> Yeah, that's the car show. >> Facts. >> 10,000 people come to that. >> It's going to be crazy. June 13th. Get your tickets right now. You better come to Atlanta >> for the car show. >> Of course. It's going to be next level. Big boys. Big boy [ __ ] >> Ros, now when when you're doing business and you go into the room, like if you were to give other business guys advice, okay, how important is it building a brand that drives attention to the businesses you run? That question almost sound unbelievable. you was even asking me repeat that again. >> So, how how important is it to build a brand, personal brand to help bring attention to the businesses you're running or owning? Well, it depends on who's who are we speaking about. Everybody's not great at being a personal brand. You know, everybody's not great or meant to be upfront leading the charge. So, sometimes it's best for certain people to fall back. But in my situation, me being the voice of the brand is always a great thing. Right now, I have over 30 plus partnerships. I'm celebrating 20 years in the game. And I'm still excited about the music. We still chastising the minions. We still shooting threes from half court. >> Yeah. Yeah. When I throw you to Ali Hoop, you you got to win by Yama. >> And by the way, I saw something. And I I saw you said uh you have 3,500 songs [snorts] that you still have not released to the Is that the number? Am I saying the correct number? >> I don't know. >> I read it somewhere that you said 3,500 songs that has not been released to the public. >> I have laptops and laptops, hard drives and hard drives. >> How does the song selection work out? How do you pick? How do you say this doesn't make it? Is it like a process of elimination? It it's whatever feels, you know, who gives me that fulfilling vibe. It's not about, you know, who produced it. It's not about who's on it. What do I play? And I stand up and I jump up. Right. Then that's what we keep. >> But is it like 25 of them and then you cut to 24, then you cut to 22, then you go to 14? Is it kind of like that or It is like that. It is. >> Okay. >> And then do you rank it? And is there is there a number to pick the best song? Is it the fourth song is typically the best one? Is it not the first one? >> No. Nothing like that. >> No. No. >> And that's just for the audience to decide. >> Yeah. It's it's for the audience to decide, you know, what they love and appreciate the most. >> You know what I'm asking though, right? Like do do artists pick the one like let's just say you're doing an album and every day you hustle and say is the best song and you know it's going to be the best song. Do you put that in six? Like you know baseball there's cleanup hitter and you put nothing like that with music. >> It's a body of work. What feels the most natural? What feels the most authentic? What goes together the best? What help paints the picture of what we're trying to do here. >> It's bigger than just one record, two records. >> Yeah. >> This is a full body of work. And that's the way I approach it. And then you let the audience decide which one becomes a hit. >> They ultimately going to determine what's the hit. You can't tell them. >> Do you already kind of personally sit there and say, "I think out of the record that's coming out June 12th, I think these three are the ones that I'm most excited." >> Without a doubt. You most definitely hear some [ __ ] and you say, "Boy, >> this [ __ ] crazy. I can't wait to see what the response is." Yeah. When I talk like that, that's usually what that is. So, there's going to be some diss tracks that some people in the album that's coming out, some names will be called out in the album that's coming out. >> It's a good chance. >> Yeah, it's a good chance. >> Is there going to be like a Leroy in there? Bruce Leroy type of thing or no? >> Oh, that was a nice ali hoop right there. 50 Cent. You saw he threw me the alley hoop about your son. >> Yeah, >> that's a that's a nickname. >> Bruce Leroy. >> Yeah, >> that should be a song title. Could it be? >> Might not be too late. [laughter] >> It might not be too [laughter] late. >> It might not. Man, >> the two two last questions before we wrap up. You ever see these guys online that uh do watch reviews? You ever see these watch review guys? cuz you're a watch guy. >> Facts. >> What What's What's your favorite watch? Like if you have a watch where do you have one where do you have a big watch collection? >> I have a nice time piece collection. I do >> over 50 over 100 cuz you got 100 cars. Is it the same with watches or not? Really? >> I got a lot of watches. I do. >> Is there a favorite one you got? >> The the vibes change. >> Is there one that shows up more often than others? Usually the ones that I like most I rarely wear. It's sometime pieces. It's sometime pieces to me that just go with the daily bounce, you know. >> Is there a specific brand? Are you a Rolex guy or a Hublau guy? Are you a PC guy or you an AP guy? >> I got all of them. >> What's the favorite one? >> It's not really a favorite. That's what I'm saying. It's kind of like, yeah, it's it's a vibe, you know. What restaurant are we going to? What we traveling to? >> Like, what are you going >> How long will we be going? This is a paddic. >> Iced out. >> Big time. >> Big [laughter] time. >> Bust down. Uh, so, you know, it's funny. Uh, uh, the guys earlier, they're like, Pat, you know, this is the third Rick Ross you've had on your podcast. I said, third? Who are the other two? I know one of them. One of them is Freeway Rick Ross. But apparently we had a Rick Allen Ross who was on the podcast about a year ago who was a cult deprogrammer. Okay. Where people who join cults, he deprograms people from having joined the cult. Okay. But there was about a a period of my life that I kept bringing people on because I wanted to find out who killed uh Tupac. So I brought on Free Freeway Rick Ross. I don't know what it was probably 10 years ago. I've did podcast two times with him and he came on and we spoke and your name came up. When's the Because in the lawsuit he tried to sue you twice. I've never seen somebody try to sue somebody twice. That at the end is it true that at the end of the lawsuit he had to pay for your legal fees. He wasted a lot of people time. I hope he's coping with the crack addiction that he been dealing with this whole time. And I hope your your your listeners I hope you didn't disappoint your listeners listening to that [ __ ] >> Listen, >> I just hope I just hope man you got to keep you got to maintain a certain level of quality and you've let you've allowed it to dip >> to to a few putting him on. Um, I mean, you should go and look at your go look [clears throat] at your ratings. Pull up the ratings. >> Type in YouTube Rick Ross Bed David. Let's see how he performed. I don't know actually how he performed, but let's look it up. >> Let's look it up. >> Type in Bed David and Rick Ross. Watch the cult guy come up first. 1.6 million. >> The cult guy. You could >> No, but right there, that's Freeway Rick Ross was what, six years ago? Click on that. I think it performed pretty well. It did. Okay. 1.6 million. You want to go to the comment section? Let's see what the audience said. So, I'm trying to see. I'm giving you my last alley hoop and I'm trying to see what you're going to do with this one. >> It's not an alley hoop. This is >> if you don't respect everyone, then you're disrespecting yourself. >> This is >> like this many >> informant/ crackhead. >> Was he the reason why you named yourself what you named yourself or not at all? Was there any influence there? >> He's a crackhead. What are you talking about? Pull up crack. Pull up smoking crack. Free race smoking crack. This what you should be talking about on your >> him. You you you letting me down. You're disappointing me because >> Where's the crack? Pull it up. I don't see it. Pull up the headlines. You're saying now we're back in the days cuz he he we know back in the days he had issues. >> We don't know nothing. I'm asking to pull it up. I'm asking to pull it up. Where's the facts? We talking facts. When he sued me, he had to admit the facts about him being an informant cooperating with this and that. >> We know that. We talked about that. That's not something that we don't >> Why you're not That's what people >> Oh, that was the convers No, and we tal that's why the interview did well because we specifically talked about that. He had a big role in that. >> You ain't mentioning it to me as that he was abusing crack. >> I'm sure he came and lied to you and told you he made $3 million a day and he never did he ever show you a home? >> No. >> Did he ever show you a home? >> Did he show you his car collection? Did he show you his watch collection? What the $3 million a day? Where was it going to? Thank you. Thank you. Yeah. I mean, thank you. Thank you. This PBD, your listeners deserve better. This is Ricky Ros. >> Did he at all inspired the name though? That's the only question. >> I thought I've answered that three times. >> I don't think you did. I think you went to crack and I know he had the crack issue introduced to a lot of young and it was a bad name. Why would a crackhead inspire the boss Rick Ross to want to be the informant? That's not No, that's why the lawsuit failed. >> So, the two of you guys have never spoken oneonone. >> Brother, you lowering the standards of the interview. Now, we can't focus on crack. >> If I ran a poll, >> we can't focus on crack. I have a car show coming out that's >> so huge in the >> if I ran a poll hustlers >> if I ran a poll which we'll do that and by the way we're going to plug every one of those things every day. >> Thank you. That's what we do. >> The chips. I'm going to eat the chips. I'm going to plug all this stuff in. >> Thank you. >> But if I did a poll, >> Ros respectfully, okay, as a as a if I ran a poll and I said, "Give me five topics you would want me to ask Rick Ross, right? the boss, you uh the guy that has one of the greatest hits of all time. One of the top five would probably be the feud with 50 Cent, which you delivered. You didn't hold back. Respect. One of them would probably your coming up and what you did with your story of going from where you were at to your winning done. Probably people going to ask that name Freeway. I mean, even if Rogan had Rick Ross on it, that question was brought up. If I ask Joe Rogan, >> yeah, >> the five questions about um when it comes to having guests and speaking on success and not just trying to get black, you know? Yeah, let me get some real one. Yeah, man. Y'all got to have some real ones really on your your platforms. not no [ __ ] 40 years ago where nobody's proven anything. It's time to really That's the thing. That's the difference about, you know, the social media and what's real and what's not. These [ __ ] will wake up and show you they drip check and they jeans and they jackets. No, show us what your TV sit on the wall like. What you living like? >> Yeah. >> Show us that. That's what I want to see. I don't want to see the imaginary where your beer companies at. [clears throat] Where your beers at? >> We're gonna have some beer today. >> Where the books at? Where's the It's a difference between the real deal and when it's just cap. So I see it every day. I enjoy it. You see it, you laugh. But when it's time for the real deal, the real [ __ ] when they want to know how Ricky Ross, you know, how you really pull off the big boy jets, the big boy moves. My dentist, shout out to Dr. Mario Mononttoya. You know, there's people out here that Freeway Rick Ross, he could have used the teeth cleaning. Did you offer him a teeth cleaning? >> I should have. >> Heavy plaque. >> You think so? >> Oh, man. That's what I'm trying to tell you. I got But you guys never met >> I got I got a dentist office. We we actually was during a lawsuit. >> Yeah. He reached out to shake my hand and I didn't shake his hand. He said it in an interview. >> He said he called you in ' 08 and he said he said sometime you guys >> never called me. >> He said and you offered to help him or something like that. >> That's stop big cap. If I if I offered to help him, why would he sue and not get nothing? Come on, man. You got to be smarter than that. >> It's not even It's not even realistic. >> He filed a lawsuit basing some [ __ ] on some [ __ ] that wasn't even real. >> But when you cooperate your whole life, that's all you know. We kicked him to sleep and we moved on about our business and now we're enjoying South Beach Brew beer. >> Can we try some chips? Is that okay with you? >> Beer and chips. >> Do it. Set it up. I'm good with that. >> Thank you. >> So Rick Ross sweet chips lemon pepper. Rob, I want you to try it as well. Come on, Rob. >> He always call you Rob whenever he get put in a tight space. No, this is not I'm comfortable. You got a little uncomfortable with Riff Ross. I was asking that question. You got a little uncomfortable. >> No, this when you keep speaking on minions [laughter] when you speaking to a rich boss and you speaking on minions and >> Oh my god. >> This [ __ ] is on minion time. >> Oh my god. >> At some point I got to say, yo. >> Oh my god. Rob, come try it. I'm telling you. >> Poor Rob. >> This is a sign that I'm getting nervous. I want you to try some chips. According to you hear the sound? You know that Asian girl that eats and she puts her mouth by the mic so you can hear it. Rob, how good is it? Really? >> Pause. Pause. Pause. Pause. Pause. >> So, I actually like this a lot. >> Where can people find us? Is this at the stores or is it a link they got to go to? >> Shout out Shout out to Rap Snacks. You know, this was one of the the brands I reached out to just letting them know I like what they was doing and we did a quick collaboration. Shout out to James Lindsay Rap Snacks. [ __ ] shot through the roof. >> Must try. Delish. >> Thank you. >> Must try. So, >> album coming out in three weeks. >> Thank you. This is the real This real boss's move. We We celebrating the um part of Miami 20 anniversary tour. We kicking that off. pom20.com poom20.com for more information on that. So this is what so there's going to be an event that people can go to for the release of >> live orchestra live orchestra live choirs >> go a little bit lower >> big suits tuxes big diamonds then the car show of course we have our beer going on slippery soap >> um the list man I just closed a deal I'm now a part owner of Easy Field so we what we do is pull up to your crib and we bring the gas station to you that's a jet. That's a yacht. Your cars. Go ahead. Pull up that easy field for me, please. So, we actually closed this situation maybe um last month and I began promoting it not even maybe a week ago. >> Can you put I actually want to see what this looks like. Rob, if type in easy feel. Is it is it with a Z or E A S Y? >> EZ. >> Not easy. E E It's easy as E S E A S Y >> Z F I L. >> Oh, easy. The letter E. There you go, Rob. Rob was a spelling champion. Ninth grade. >> You see that? >> Oh, wow. >> Thank you. Thank you. >> So, this is you. Perfect teeth, beautiful home, nice cars, great clothes, beautiful watches. >> Now you get it. >> All right. >> And it's only one way you make it to this. That's when you remove the minions from the conversations. You see this? We could fuel your boat up, fuel your fleet up. Your wife doesn't have to worry about getting a Chanel snatched at the gas station at 1000 p.m. or being followed home by, you know, it's it's fun and that's what make me who I am. I'm having fun doing this [ __ ] >> I love it. And I'm going to make that intro to the CFO of uh Dolphins. If that ever gets announced, we know where it started. >> Of course, >> Ros, appreciate you, brother coming out. This was great. >> Enjoyed it. >> I can't wait to be back, >> my man. I look forward to it. I look forward to it. And if the the day for the release was another day, I would have been with you because June 11th, I'm getting a surgery on my ACL. But I wish you nothing but the best, >> man. [ __ ] that ACL. Push that [ __ ] back, man. >> I've been push Honestly, I'm being serious with you. I've pushed it back so many times. It's not even funny. I was at a meeting this morning. Like, how much more time we got to push it back? I got to get it done. Anyways, gang, go visit. Go order the book. Go to All the links will be below, Rob. >> Uh whether it's the book, the chips. I just had the chip. Honestly, I'm not even sarcastic. It's It's incredible the chips I just had. And you can also go pre-order the album as well that comes out June 12th. >> June 12th. Set in stone uh is everywhere. The book is out now. The car show is June 13. The Port of Miami 20ear celebration tour is kicking off May 29th right here in uh Miami. So, we having a lot of good things going on, man. We can't we can't miss nothing. >> There you go. Take care, everybody. Bye-bye. Bye-bye. >> Too easy. >> When we set out to create a shoe that blends comfort, function, and luxury, we had the choice [music] to make it fast. We had the choice to make it cheap. We chose neither. Instead, we [music] chose Tuscan Italy. We chose true Italian craftsmanship. Each pair touched by 50 skilled hands. We chose patience, spending two years perfecting every detail. And we chose the finest [music] quality at every step. Introducing the future looks bright collection. Not rushed, not disposable, not ordinary. Rather intentional, luxurious, timeless.