Real Estate Agents: Master Social Media & Start Generating Local Leads Today

so then as far as like social media just the marketing side that you'll be doing or that you are doing for her like what what exactly are you are you doing so far and then I'll I'll just try to I'll just give you my best recommendations around around that okay so basically uh we are working on a monthly social media planner and that media planner like we have Monday motivational post client testimonials Wednesday wisdom did you know uh community events and apart from that like uh what's happening in the market real estate market updates and all these things so if there are some new listings we post that so like uh we have some plan designed to engage with the community uh not just real estate post but also General post okay perfect so just to give you a little a little context of of where I'm coming from and and what I've been doing for agents for the past 7 years is is my whole thing is is teaching the local business owner how to get that message to their local audience right so there's two types of people there's two types of I actually believe after Consulting thousands of real estate agents at this point there's two types of agents that I speak to one one type of agent is the type of agent who is building a nationwide brand right someone who's out there on social media they're on Instagram they're on maybe on YouTube maybe they're on Facebook they have a personal page they have a business page and they're building a nationwide brand and and they don't care where leads come from um they're just trying to get their message to everyone right and that's that's real estate agent a right you got real estate agent a and then you have real estate agent B so real estate agent a is just out there posting right so so so they're they're increasing their friend count 928 right their their whole goal is to take it to 1900 their whole goal is to take it to 3,900 friends because they're accepting people from all over the place right because they're just out there sharing their message and people are are are are gravitating but here's the thing about organic here here's the problem with agent a who is just posting posting posting and requesting a bunch of random people from all over the country because here's the reality after we pass and and and you can even you know um um think of it on on your personal Facebook page maybe you have a personal Facebook page maybe you don't but but out here in the in in in the states our personal Facebook page once we pass and this is even if we're popular so let's say Heather has been let's say Heather has lived in El Grove her entire life let's say she's been there she was born there she went to school there High School School University she went she's been working there since since she was a little kid she's lived in El grov her entire life she knows a lot of people she's been in real estate for a long time let's say she knows a lot of people the reality is on our personal Facebook page once we pass once we pass let's say um and again this is a real factual statistic once we pass 250 friends so the moment she started her Facebook page let's say back years ago when she first opened this personal Facebook page she started requesting her friends her mother her father her maybe her kids are friends with her on Facebook maybe her her husband maybe her co-workers maybe people from from high school maybe people from college those friends and family her lender the mortgage guy that she works with in the real estate business her appraiser that she works with in the real estate business the friends and family that live in her area that she grew up with consists of the first 250 people after 250 none of these people know her just like me I'm I'm I'm one of her Facebook friends I live hours away from her so after we pass 250 and this applies to any platform not just your personal Facebook this could be LinkedIn this could be Instagram it could be X it's the same thing but it's on the personal Facebook page where we tend to have more friends and family right most of her friends and family are not connected with her on LinkedIn and maybe not even on X maybe not even on YouTube it's really the personal Facebook page where everyone starts they start to request their they start to accept and they start to request their real friends and family but my point is is that after we pass about 250 none of these people are going to know us so when she went from 250 to 928 those people are people like me who don't know her and live across the country so the reason why I'm telling you this is because this is typical real estate agent a where they end up building an audience of people who are never moving to out growth so as they hire a guy like you to go out there and post on social media for them to give Market updates to post a listing to post an open house you're po it to hundreds of people that are never moving there right so if I was a real estate agent in San Diego which is where I'm at but I have hundreds of Heathers that are following me on social media these are people that are seen my open house in San Diego this this is the person that is my friend on Facebook and they're seeing my listing Heather's never moved into San Diego so can you imagine if I have hundreds of Heathers on here can you imagine if I have thousands of Heathers on here that are never moving to San Diego but I keep posting Market updates about the the city and I keep sharing information regarding the city hoping that someone's moving to San Diego that's typically how real estate agent a markets on social media they'll hire someone like you to post for them to the wrong audience and it only gets worse so when she went from 250 to 928 I'm telling you those are hundreds of people that are people like me who live across the country and never and never move in there as the 928 goes to 1,900 friends it gets worse as it goes to 3900 friends on here it gets worse because she's not going to know any of these people and they don't live in her area that's a fact so so and then what ends up happening is the 928 all she did is she came or maybe you did this part all you guys did is you invited the friends the 928 you clicked invite and now out of the 928 110 of them liked the page but I'm willing to bet that the 110 a good percentage of them are people like me who like the page because I received an invite and that's how Heather and I even got here because she clicked invite she clicked invite yesterday or a couple days ago to me because that's what every real estate agent does maybe you did that part you click invite to the 928 to get 110 of them to like the page but the majority of the 928 don't live in your area they don't even live in your state and 110 accepted the invite I'm one of them so now as I get you I hire you my VA to go out there and start posting content on the business page there's a reason why there is absolutely zero engagement two reasons why two reasons why this is a complete waste of time to post organically if you're trying to get the attention of your local audience right a real estate agent her ideal client is local that listing that you're going to be posting for her is local the open house that's coming up next weekend for her that you posted for her is local she needs to take this content and Target her local audience not David David's not moving there right so so neither is Jamie like you're not is that your name Jamie yes yeah neither is Jamie Jamie's not moving there so so as jimie likes her business page and Jamie keeps seeing open houses and listings from Heather it doesn't apply so that's so so two reasons why you'll never see engagement on this business page reason number one was because of that because the majority of the 110 the majority of the 928 don't live in the area and they don't plan on moving to the area just like Heather she does not plan on moving to San Diego anytime soon so if she likes my business page and I'm a local real estate agent my listings in open houses she doesn't care about she's not moving here so that's how it is and so reason number one the majority of the 110 don't live in the area that's why you'll never get engagement because no one cares that's that's reason number one reason number two is the fact that Facebook only shows this post to 1% of your like count that's a fact so so as we post organically you'll only Facebook will only show it to 1% of 110 that's reason number two reason number two why this post will never get engagement because no one's seen it and the one % that's actually seen it don't even live in the area so so what I just covered there is organic to the personal profile and organic to the business page it it is the exact same on any other platform Tik Tok X LinkedIn LinkedIn Instagram it would all be the same you'll you'll go out there and you'll build her a following on Instagram when thousands of these people don't live in in her area now again if she is real estate agent a and she's trying to build a nationwide brand and she's trying to build a global brand and she's just trying to build an audience and and get her social media thing cracking okay I guess keep posting keep posting organically but again as you clearly see here it doesn't matter if you keep posting organically no one's seen it anyways when you're just posting organically especially on the Facebook business page so that's what person a does real estate agent a they just post post post post post thinking that that that Their audience cares when it when when again the first I'll give her the first 200 out of the 928 on her personal profile I'll give her the first 200 the first 200 are her real friends and family who know she's in the business these are her real friends and family 200 of them and I'm willing to bet it's not even 200 it's not even 200 but I'll give I I'll say 200 200 are her real friends and family these are people that will keep seeing her listings keep seeing her posted post her her open houses and and maybe maybe someone will move eventually but you know how long that's going to take like like that like like for example I'm friends on my Facebook with my cousin he's a real estate agent my cousin we're Facebook friends and I like his business page and I'm one of the first 200 friends that he has that he actually knows now he has 5,000 friends on Facebook after the 200 none of those people live in the area none of those people none of those people know him but I'm I'm the first 200 so let's say out of the 928 the first 200 okay my my cousin I keep seeing his open houses I keep seeing his listings and I'll think of him when I move but it's like man I'm not moving anytime soon I'm one of the first 200 I'm his real cousin I keep seeing this stuff but I'm not moving anytime soon and I'm not buying so I guess you could keep posting to her first couple hundred friends but that's not marketing like that's not marketing right so here's what I suggest and here's all I'm recommending is rather than rather than posting organically to a bunch of Davids who don't live in the area and are not moving anytime soon all I'm saying is you want to start running a Facebook ad so if I were you you're her VA you're going to be handling her social media marketing all I would be doing if IU for her is running a Facebook ad I'd be managing the ad simple Facebook ad I'd be running a Facebook ad for her and I would and I would also manage a sales funnel for her because she probably has a website let's come down here okay so look she doesn't even have a website maybe this is her LinkedIn no we have the website it uh but I think we haven't updated there for sure so over here over here she has 760 followers and again majority of the people don't live in the area these are not 760 friends and family at all most of our friends and family aren't even on LinkedIn so so she's posting to a bunch of people that live across the country right so so and and that's the link that I see on her on her Facebook business page so show me do you do you have her do you have her actual website or do you have it up yes uh if you click on the LinkedIn uh page please go to the LinkedIn page okay uh here is a website click on the website down no no not this where is contact info below is the website link yeah there okay perfect perfect okay perfect perfect okay so so strategy one there's two strategies that I'm going to give you and then I'm going to make this call very short for you strategy one is rather than posting organically all I would be doing is running a Facebook ad to El grov if that's where she lives M say no more Heather posting organically no more posting to these hundreds of people that are never moving to your area no more posting to the thousands of people who live across the country forget about that forget about organic posting what I want to do for you Heather I'm your VA what I want to do for you is I want to start running one Facebook ad every 15 days two a month two posts per month go on the the business page and those two posts per month are an actual Facebook ad so that's post number one that would have been a Facebook ad that's Post Number Two that would have been a Facebook ad my job's done for the month because I'm going to have one run for 15 days and then I'm gonna have the second one run for 15 days Facebook ad targeting elk grow okay Sacramento and ELO basically yeah yeah yeah wherever your wherever she is living that's what I would do wherever she's living if she's living in Sacramento out Grove wherever Heather where exactly do you live and we're going to Target around where you live or where is your office Heather we're going to Target around your office we're going to just focus in on that area with two Facebook ads a month that's it now here's the thing so so so so and and I'll tell you what that Facebook ad should be because it's not always a listing it's not always an open house when you do have a listing an open house yes that's a Facebook ad and then I'm going to show you the web page that you should be driving people to when it comes to a listing in an open house ad so so I'll get to that I'll get to that but the strategy strategy one is a Facebook ad you have to start running a Facebook ad and I'm just saying two per month one every 15 days is literally all it would take all it would take okay so now here's step and then I'm going to fill I'm going to come back to step one I'm going to come back to strategy one because I'm going to show you what what type of AD to to actually run strategy two here's strategy two every single real estate agent okay and I've spoken to thousands of them I've have I have these calls Jamie every hour every day for the past seven years and I speak to a real estate agent on this exact topic so I've seen everyone's Facebook business page I see how every real estate agent posts on social media and I see every real estate agent's website I've seen thousand tens of thousands at this point okay tens of thousands at this point CU it's all I talk about all day every day this is the type of website where 99.9% of real estate agents will promote on social media this is a full-blown website and this right here beautiful website very informative but that is the problem that is the problem it is too beautiful it is too informative and you are never going to capture a lead from this website ever ever ever ever this is a website that I'll send to to to a lead after I capture the lead maybe I capture the lead because you because you you inquired on my listing or my openhouse or you downloaded my seller guide which I'm going to get to maybe you be you you gave me your name and email on one of those and then I sent you an automated email an hour later hey Jamie this is David hey thank thank you so much for inquiring on my beautiful listing hey and by the way I wanted to also share my website with you on my website you can find you can search properties look at other listings you can get information regarding buying selling this would be a link a website that I would send to a lead after I captured the lead I wouldn't promote this on the on on social media in hopes of capturing the lead this is not this is not a lead capture page but that's what every agent is doing every agent is out there fired up excited sharing their full-blown website thinking that it's going to generate a lead thinking that the phone number up here thinking that it's going to generate a phone call for them not going to happen at all at all at all so this is strategy number two strategy number two is not a website and this is what every agent will have because they get it from their their broker which her broker is West Coast realy group that's who she works for right so West Coast realy group will give the same website to every agent they'll just change up the name at the front at the top right it's just a different name but this is not what you want to be marketing on social media because her whole objective is to capture a lead for either a listing an open house or a buyer or seller guide which I'll I'll get back to that that's part of strategy one the ad buyer or seller guide but her whole objective is to capture lead so why are we sharing this website right it's not going to capture a lead for us and especially when the website doesn't even have a Facebook pixel so I'm not even able to track we're not we're not even tracking the visitor on this page this link is not set up as a custom audience within Facebook so it's really a waste of time right none of the tracking is even going on for her so with you what you would do is you would set up her entire Facebook business manager you would set up her custom audience you would add the pixel to a web page not this one because this this is not even hers this is her Brokers the moment this one is not from brokerage uh this is the one we uh designed it from the you know web developers they designed it for us okay great okay so here so here's what I here's okay so if that's the case it's a custom one perfect if that's the case I wouldn't spend another dollar on it okay leave it as is fine it's our website great leave it as is but no more money goes into it because again if our objective is to capture leads on social media this is not going to H it's it's not going to happen with this this is great for after I capture the lead like I said after I capture the lead I'll send them my my website and go go go learn everything about us but in the meantime this is not what we're marketing I'll show you what what we market I'll show you I'm going to show you the difference okay so so strategy two is I wouldn't be just managing this website for her now obviously that's what your your your role is to manage the website you have the developer the designer and you guys did a great job beautiful website it looks phenomenal so that's part of your your your job as well as being her VA but what I'm also suggesting is that you need to also manage her funnel she needs a funnel she needs a simple landing page she needs a simple web page okay and most of the softwares out there like I'm sure you're familiar with a lot of sales funnel softwares there's clickfunnels there's High Lev I use cartra there's many different softwares out there for landing k k well KV core not even KV core I wouldn't I wouldn't use KB core at all um at all at all um at all at all but but if you want to use that one you could you could use that one the only reason why is because the funnel it's not a full-blown funnel when I opt into her open house or her listing on a KB core website I'm going to show you the difference with with I'm going to show you the difference with mine I'm going to show you the difference on a lny on a on a actual landing page software and again they're all the same highle clickfunnels cartra they're all the same there's only two pages that are that are needed in a sales funnel and I'll show you I'll show you one page that you just can't do with with KB core I'll show you but but that's strategy number two strategy number two is no more posting a website I need to start promoting a funnel I need to start promting promoting a landing page and here's here's where we really narrow in what I'm trying to show to you today and and this is this is the last part so I'm saying run a Facebook ad okay run a Facebook ad Target the area now when you have a listing when you have an open house okay great I would run an ad on that but if I don't have a listener openhouse what I would go out there next time you talk to Heather what I would what would ask her is I would say okay Heather we're going to be posting social media content for you and and we're going to really get get the message out there and start sharing content and start educating people but here's what I'm telling you Jamie as a marketer here's what I'm recommending as a marketer when it comes to real estate and especially Heather I'm sure Heather's been in the business for a good good amount of time I'm sure Heather is very very knowledgeable I'm sure Heather knows everything about real estate and I'm sure Heather can help you with anything when it comes to the business she can help someone buy she can help someone sell she can help an investor she can help someone with their mortgage she can get get you in contact with a bank she can get you in she can help you with everything but when it comes to marketing on social media that becomes the problem for most real estate agents they'll have a VA like Jamie go out there and create a bunch of quizzes and go out there and create a bunch of content around real estate when you don't want to do that what I'm recommending when it comes to marketing is you want to focus in on one person who are we marketing to Heather are we marketing to the buyer we're not going to do everything we're only going to focus on one person now again you could do whatever you want you and Heather you're going to you're going to get you guys are going to go out there and do whatever you want but this is my my recommendation from a marketer I would ask Heather who fires you up more who gets you more excited is it working with a buyer is it working with a seller is it working with an investor is it working with someone that's have that's going through foreclosure and they're having a hard time making their mortgage payment and they need help who is your dream client Heather that's what I would ask her and she'll tell you she'll clearly tell you who who her dream client is most real estate agents their dream client is a is a listing yeah she worked with sellers uh most of the right exactly there it is there there it is there so here becomes the Facebook ad here become here here comes the Facebook ad and here comes the content and here comes the the the web page the sales funnel here it comes now that we know that Heather's dream client is the is a seller moving forward okay if that's the case and you're going to go out there and continue to post organically now you know the only person you should be talking to is the homeowner but what I'm also saying is is that that's not even needed all I would be doing is running one Facebook ad every 15 days to my local area and I would be given away a seller guide so the post the post would would would be giving a homeowner a tip hey guys in today's post or I would even have her do a video hey guys in today's video hey this is Heather in outg Grove Sacramento in today's video I'm going to be sharing with you home selling tips on what it takes to increase the value of your home and make sure you sell your home fast this could be a simple one to two minute video where she's given a homeowner a tip on what it takes to sell now here's the magic because it's an ad and again this could be an organic post on LinkedIn whatever but I'm telling you an ad because if it's an ad now I'm talking to the homeowners live in my area I'm not talking to the Jamies and David who Davids who follow me on LinkedIn and never moving here and they don't even own a house here I want to talk to the homeowners who live in El Grove so I have to run an ad I can't just post on Instagram I have to run a Facebook ad Instagram ad so I'd be running an ad giving the homeowner tip and then here's the magic this would be an ad that would run for 15 days and the call to action is now I have my PDF a simple PDF and she has one she can she can she can easily get one it's super super every agent has one a buyer guide a seller guide here's a simple example um let me show you I have a million of them but here's here's one of them all she would do is get a simple and this will probably be something you could do for her as her VA is you go out there and you get a simple sellers guide put together all of her tips all of her tricks right her her her her her her her company name her contact information this is a simple four-page PDF so now as I'm putting out the post as I'm putting out the ad hey guys and this is the call to action I can either write this in the text or I could be saying this in the video in my two-minute video that I'm running as a Facebook ad targeting out growth this will be the call to action hey guys and by the way and let me pull up that page for you let me pull up that page this is as simple as it gets Jamie this is all I'd be doing for a client I wouldn't be posting on social media for them if they're a local business owner now again this is person a actually excuse me now I'm talking about person B agent a is out there just posting organically and trying to grow thousands of followers that live all over the damn place that's agent a Agent B is saying I ain't doing none of that crap I'm going to focus in on just my local area that's Agent B okay Agent B is is saying I'm going to focus in on just targeting my local area and let me show you this this simple simple page so that would be the post where I'm now only talking to the homeowner who lives in my area because I'm running a Facebook ad the call to action hey guys and by the way I put together a simple sellers guide that you guys are going to absolutely love in this sellers guide I'm giving you my secret strategies that I give all my clients when it comes to selling their property click the link below click the link below and it'll take you straight to my page on my page you can download your free copy I'll see you there so now I'm person B I'm Agent B I'm not posting all over the place I'm posting one time every 15 days on the business page and it is talking to the homeowner giving away my free seller guide and because it's an ad the people that are clicking on it are coming to my one page they're not going to my website they're coming to my one sales page my One landing page and this one landing page it could be seven steps four steps nine steps whatever this all could be edited but this is an example seven steps to raise the value of your home before selling what every home or must know before selling their home this is a simple simple web page it's a funnel it's a landing page it's not a full-blown website that I got to spend thousands of dollars on not at all that's not we're not in the internet we're not in the website days anymore if you're trying to drive traffic you need to drive it to a simple landing page and and tell me about one thing don't take me to a full-blown website where there's all this crap going on you were promoting an open house but now as I click I see all this other crap you you posted a listing but now I click and I see all this other crap it's like no when it's and I'm going to show you a listing an openhouse here page in a second but this is what I'd be promoting what I would be putting out if I didn't have an openhouse or a listing I would be running an ad to my to my to my simple page and giving away a seller guide and here's the flow here's what it looks like this is page one simple simple simple simple page one as they're coming because my post was talking about giving away my seller guide my post was speaking to the homeowner who happens to live in El Grove so now as these people click these are solid people who I know live near me here's the flow two pages this is page one as they opt in they're coming for only the seller guide they're not coming for an appointment just yet you don't need phone number right now none of that they are coming simply to download your free pdf that you've been promoting on social media that's it okay so as they come in here and they enter their information name and email they click the button Heather just captured a lead now that person lands on page two this would be Heather there's four bullet points and this is what you don't do with what you can't do with KV core as you opt into a KV core landing page that's second page this is the second page this is what I call the money page you don't get this page with KB core you can't put a video up on this page on a KB core page that's why you're going to need landing page software so so so that that's another topic but but but but this is all it all it takes man look here's what happens and this is where I can pretty much end it as they landed here this would be a simple video from Heather and there's four bullet points and I'm I'm recording this for you and I'll send this to to after so you don't have to write this down or anything four bullet points that she would hit on on this simple video number one thank you thank you thank you thank you thank you for downloading my 2025 sellers guide in this sellers guide you're going to learn this this this and this number one I'm thanking them and letting them know what they just downloaded giving them some expectations on what they just downloaded right number one thank you number two I'm introducing myself my name is Heather I'm with I'm with I'm with West Coast realy group here's a little bit about me and why I'm so excited to help homeowners in the El grov area sell their property so number two I'm introducing myself and letting them know who I am how long I've been in the area why I'm so excited to help homeowners educate homeowners on the selling process number two bullet point number three that I would hit on on this simple one minute video is I would say hey guys check your email because I just emailed your PDF it'll be there in the next few seconds so make sure you check your spam check your inbox the title of it is going to be your 2025 sellers guide so make sure you check it right away and also be on the lookout for my future emails because over the next few weeks I'm going to be emailing you content education tips strategies I'm going to be I'm going to be emailing you my market updates I'm going to be emailing you my newsletter the only people that care about about that type of content Jamie or the people that live there if you start posting that stuff organically and I start seeing it no one cares man no one cares about that about her Market because none of us live in that area but as I'm saying it here bullet point number three the only people that are opting in here are people that are coming from my ad the only people that are opting in here are people that live locally so when I'm saying bullet point number three check for my emails you're going to get get Market updates you're going to get my newsletter I'm going to keep you up to date with more listings and more and and not listings but more more information when it comes to selling your home you're not going to want to miss an email so make sure you be on the lookout for my future emails that's bullet point number three and then bullet point number four this is the the the the cream of it all this is what every agent is after and it's a phone call it's an appointment bullet point number four in this simple video she would say hey guys and by the way I know a lot of homeowners have questions I know people are are somewhat skeptical they don't know where the market is heading we just got a new president who knows what's going to happen if you have any questions whatsoever I'd love to talk to you so if you click the button below it'll take you straight to my calendar where you could schedule your best time let me tell you what we go over on these strategy calls and why you're going to want to schedule with me before you ever consider selling your property click the button below I can't wait to talk to you I I I went from putting out a post on social media talking to one person the homeowner I gave them one thing which is the free pdf they landed on my second page where they're now seeing me on video telling them to schedule a call that's it when it comes to a listing in an open house that could be a third ad what I'd be doing is I would only be running two ads per month I would literally only post two times per month on this page to the homeowner giving away my seller guide when Heather has a listing or an openhouse that would be a third ad here's what I would do on the on that as she puts out that listing let's say um let's see let's see any of these let's see let's see if any of these were were listing or open houses uh if you can scroll down more I think you can see the you can just see from see all photos and you'll find the post for under contract and all these on the left side okay I I could do that too but what I'm I'm trying to do is I'm trying to see the actual post if if if there was a post yeah yeah I can see it in the images too let let let's just go to see all in the images then no no uh you can scroll down uh yeah so let's say for example would it be okay would it be this one 12 days multiple offers and it's under contract let's um let's find the actual just listed there's just listed where's just okay just close okay perfect perfect perfect okay perfect perfect okay so here's the last part here's the last part again I would only be focused on the seller guide two ads per month but whenever we have a listing whenever we have an open house that is the third ad that must be a Facebook ad okay here's how here's how it would look and this is your typical real estate agent post okay where you have the text you have the virtual tour you have you have this one so as I click let's see where she's taking me again it's the full-blown website which is which is fine however none of it's being tracked this link this should have been set up as a custom audience all the way up to this right here this is the actual other than the question mark this right here is the actual link number one that should have been set up as a Facebook custom audience because all the people that landed here we could have we could have easily tracked them and retarget them in the future with more ads but the link is not set up as a custom audience and I know that because there's no pixel on the page right there's no Facebook pixel on the page but other than that other than the tracking again this is where everyone would would take me would take anybody the problem with this is that there's too much information there's just too much information too much and especially with all these Links at the top people land here and no one no one has patience I click I land here before you know what I'm looking at articles before you know what I'm looking at about Heather she posted the listing and before you know it I'm looking at buyer's guide and before you know it I'm gone that's what happens on social media that's what happens on the internet so all people are doing agents particularly is they're posting links to the wrong page that's all so look at the difference look at the difference look at the difference so again you being her VA there's two things that I'd be doing for her I'd be running her Facebook ads and I would I would be managing managing her sales funnel and if you want to try to use KB core go right ahead but I'm just saying the most important page is the second page if you could put a video on that page with a button to a calendar on a KV core page then then you could use that but I'm willing bed you you can't even you can't do that and this is how basic it is this is basic so uh basically what software you using for capturing leads and landing pages especially yes I use carture which if I send you my affiliate link that's when you have me to teach you so don't just go to cartra and set up a trial it's there's a 30-day trial first of all but what I do with my clients or even even their vas is if they sign up with me under the cartra it's like $95 95 USD a month which is which is the same price and even cheaper than most of them high level is like 100 clickfunnels is like 100 all these landing page sales funnel softwares are about 100 a month CER I've been using for for seven years now and I think it's I think it's like 100 a month $95 USD a month but my point is that anyone that obviously signs up with my affiliate link that's when they get me to teach them how to use it but the reason why the landing P or the software is so important is because of the three tools number one I got to be able to create these two pages my sales funnel number one I got to be able to create a landing page number two I got to be be able to set up the email sequence and I know you could do something like that in KB core so if you could do it in kvcore the email sequence okay fine do it in KV core but landing page software it's so much easier that's the second tool your email automation your sequence but number three is the calendar the calendar people on the second page they have to be able to click and access a calendar and you can't do that with a KV core page it's this basic okay so so so here's the deal back to the listing really quick and then we'll end it this is all I would have did all I would have did is I would have just had a different link it wouldn't have been the full-blown website the link would have took me to a simple page like this get instant access to the price and photos of this property homes in this Mar homes in this neighborhood move are moving fast I would have a few bullet points on the property one button one one button not all this up here no man no none of this crap none of this crap that's too much crap going on I promoted this listing I need them clicking and only seeing this listing that's it so again just like the seller guide landing page thank you page same thing with the listing same thing with an open house one page landing page and as they opt in so look landing page not all the deta tells like the other one all this crap where did it go um all this all this stuff right here on the yeah on the on the actual website so look as I click two bedroom one all this information she's given up all this all of this should have been in the email after I opt in now you have the form over here to the right but that's not converting that's not converting at all you're giving up way too much information way too much information before I even put in my name right so I don't want to do any of that I want it to be a very very very basic page a few bullet points about the property the image of the property on the landing page and look same thing two pages this is page one as they opt in now I'm asking for phone number now now I can go for the phone number because it's a listing or it's an open house okay now now I'll I'll ask for a phone number but look here's the flow here's the flow so as they opt in send me the details now now again this was an ad it wasn't just a random post on LinkedIn now again you could have put a random post on Instagram LinkedIn Facebook you could do that organic for sure if you want to but this would have been an ad so I would have been targeting people in my local area and getting a ton of people to opt in because it's an actual ad as they hit landing page they opt in email phone number they then land here on the second page and it's the same for bullet points number one thank you thank you for inquiring on 777 Brookstone my name is Heather let me tell you a little bit more about this property so number one I'm thanking them number two I'm introducing myself my name is Heather I'm the listing agent of this property let me tell you more about it and on the listing on the listing I would have even been I would have had Heather go to the property for this thank you video I would have been at the property here's the here's the video hey guys I'm on my cell phone doing this video right here doing this four this video covering these four bullet points that I'm going to hit with you number one thank you thank you thank you thank you thank you for inquiring on 777 Brookstone property my name is Heather I'm the listing agent of this beautiful property let me tell you more about it in fact let me show you so I would have literally this video I would have literally been at the property of the listing I would have been at the property of the open house number one I'm thanking them number two I'm introducing myself and telling them about the property number three I'm telling them check your email hey guys check your email I just sent you all the information regarding the property check your email I sent you images I sent you all the specs in fact this link right here this link could have been the one in the email after I capture the lead so bullet point number three hey guys check your email I just sent you the website that has all the information regarding the property make sure you check your email right away and hey be on the lookout for my future emails because over the next few weeks I'm going to be showing you more listings more information Market updates newsletters you're not going to want to miss an email so make sure you check for my emails that's bullet point number three number one thank you number two tell me about the property introduce yourself number three check your emails and then number four this is the thank you page it's the reason why I call it the money page because of bullet point number four bullet point number four hey guys and by the way this property is not going to last I got families coming by tonight I have a full schedule for private showings for the rest of the week if you want to schedule your showing today make sure you click the button below it'll take you straight to my calendar where you can schedule your best time seller guide same two pages second page a calendar buyer guide same thing openhouse same thing listing same thing two pages the KV core it's not going to it's not going to give you it's not going to make it this basic right so open house same thing I promote an open house on social media I run an ad I'm trying to get people in that local area to physically come to the property this weekend Jaime's not coming David's not coming why are why are they see me on LinkedIn who cares they don't care but if I run an ad on an open house I would get nothing but people in that area and same thing open house they click here they enter their their name name email and phone number same exact flow they land on the second page boom same thing four bullet points same thing leading them to a calendar same thing so listing openhouse sales funnel seller guide sales funnel content on social media only talking to that one person which is the homeowner because now I have something to give them I have a free seller guide that I want to give them now you can continue to post organically and and take that strategy hey we're going to put together sell a s a seller guide Heather hey we're going to put together a Lanny page where people can download your seller guide Heather okay great you want me to post all over your social media okay great you could keep that going with that strategy but as I see Heather's post on Instagram and Linkedin it doesn't pertain to me and it doesn't pertain to the thousands of people that are going to eventually follow her it doesn't even pertain to the 700 people over here that don't even live in her area right so the ad is necessary and I'll end it here you been her VA I would be running Facebook ads for her and I'd be managing her sales funnel that's it I wouldn't be posting and putting out all this other other crap it's all a waste of time man in my professional opinion it's all a waste of time but again if she's a Nationwide agent and trying to get the attention of the entire country okay whatever I guess keep doing it organically so you got to ask her that's the question you want to ask her later on Heather are we trying to build a nationwide brand or are we trying to focus in on outgrowth which one Heather pick one and she'll tell you well damn Jamie I'd rather just take over my town I'd rather just focusing on Al Grove if I had a choice every agent would would love that especially her her dream client's a listing you think her dream client is is the listing in Kentucky her dream client is not that listing in Florida her dream client isn't even that listing 4 hours away where I live from her in San Diego her dream listing is an outgrowth so I have to run an ad to talk to them Facebook ad to talk to to reach them a simple sales funnel to get them to opt in to download my seller guide that's the only thing I'd be focusing on man so stay in touch with me stay in touch with me I'm going to um stay in touch with me and and and if you have any questions in the future I'll send you guys this recording but let me send you let me send you this um and and then also let me go to um Let me let me send you this link here so this is this is my YouTube channel um and all I've been doing here is just is just teaching Facebook ads and landing pages that's all I that's all that's what I teach Facebook ads landing pages okay so so this is this is me right here David cantero I'll send this to you here in the in the in the zoom chat stay in touch with me man stay in touch with me if you have any questions especially on the cartrid side if she wants to set up a third and it comes with a 30-day trial so she doesn't have to pay a hundred bucks for the software for the sales funnels it's a 30-day trial okay David uh let me have some questions and answers with you so as you discuss about this uh all landing pages and strategies so what you're going to do uh you will Design the landing pages or the software we have to do it on our own for the landing pages very good question man very very good question whenever I bring on a client or even help out their VA if they activate the CER trial with me under as you're very well aware with affiliate marketing as they activate my under my link I give them the funnels I already have these funnels done I have a listing funnel I have an open house funnel I have a um seller guide funnel I already have these funnels they're right here in my cartra they're right under this they're all right here so this is this is the open house one this is the listing one this is a different this is a different um seller guide one I have two seller guide ones so here's here's an example of of of a different seller guide one this is my buddy Oscar he's a real estate agent so to answer your question I already have these funnels done all we do is you'll activate a 30-day trial you'll schedule a call with me I'll transfer the funnels to your new account and we'll spend time editing the entire thing we'll put her color we'll put her picture we'll do I'll teach her to do all that stuff reason what do you think uh what results we will achieve after that and do you promise any leads like any specific numbers that you think that oh we can get this number of leads or capturing dud because you're running a Facebook ad it is literally designed to capture leads so it's not like you're doing now what you're doing now is you're just posting in hopes of someone reaching out when I've been trying to say for the from the very beginning none of these 928 are reaching out none of them so with that current strategy that you guys have in place now it's leads are not going to happen at all once you start running a Facebook ad that's when you start getting your face recognized by people who actually live in your area so I'm saying focusing on one person which is the homeowner as you start putting out content and we start running an ad targeting that local area giving away a seller guide she'll start having leads coming in that same day and it's not something that I need to guarantee or something that I need to because all I do I don't run ads for people what I do is I teach them how to do it themselves that was my whole point with Heather like let me teach your VA how to do this like I'm not promising I'm going to run ads for you I'm going to generate a shitload of leads for you no I'm going to teach you how to do it yourself because it's literally that simple and that's what I even told Heather in the message yesterday I said let me show you how to do this this is simple stuff so that's what my whole YouTube channel is all about is just teaching people to how to set up the business manager teaching people how I set up the landing page like I would you would schedule a handful of calls with me that's when Heather would bring me on as actual consultant that's when she would actually bring me on as an actual coach to teach you and that that would be her wisest thing man that would be the biggest investment so Heather if you are listening that is the the your your best investment when it comes to to a VA and social media marketing hire someone like me I charge a couple Grand hire someone like me to teach Jamie how to do all this for you that would be the whole thing so to answer your question yes when I bring on clients or when I teach vas yes I have the funnels already done we spend time we'll we'll schedule our calls you know maybe today maybe tomorrow 1 hour the next day 1 hour whenever your schedule allows you'll have access to my calendar and that's what we do we jump in and I and I teach you this entire Facebook ad site and I teach you the entire sales funnel site sure so all Heather would have to do is you know reach back out to me and say yeah David I I'd love to hire you to teach Jamie that's kind of my ultimate goal with you I'd love to teach you this stuff so you can go out there and run it run it for her sure and like you will run the ads on uh basically we will run the ads on Facebook so this will be another cost we will be adding to uh our you know like we have to pay for this uh lead generation uh software then we have to pay for the ads is that correct oh yeah for sure she's having to pay for you so so yeah she's having to pay for KB core right and and I'm just I'm just I'm just beyond convinced that paying you to post for her organically is not going to do it it's not it's not going to happen leads leads leads are not going to come in that way at all so now again you could say okay Heather could say okay well I don't want to spend for ads I don't I don't want to spend that budget okay Jamie just go ahead and take whatever David taught you which is given we'll put we'll put together a seller guide we'll use KB core for the landing page and just go out there and start posting we don't have KB core I just used in the past I was just talking about oh yeah okay good good yeah so we have just our you know uh brokerage CRM something from sales Cod yeah but not a lot of customization this build in and we don't have much options there like you know lofty and other crms here mhm yeah we can schedule broadcast on them and you know the events and all these things on the bulk email mhm you there's many sophisticated you know crms out there so whatever CRM you know she has that that that's fine and and and you could continue to use that but lead generation on social media it it comes and and this applies to any business to all the marketing you currently see Jamie you're on social media all day you're a social media guy as you're on YouTube as you're on Tik Tok as you're on Instagram everyone is pitching something and the best marketers are out there having you click on a landing page that's it they're not taking you to a full-blown website unless you're looking at someone's unless you're unless you're looking at someone's Shopify store and you're looking at at at at clothes or you're you're trying to buy a red jacket and you're on someone's Shopify store and there's a bunch of products but if it's not a Shopify store and you're a business owner trying to capture leads on social media media majority of us today are using landing pages we're using a sales funnel we're all paying the same $100 a month for some type of software to be able to create a sales funnel that's that's where we're at today you know so so I don't look at it yeah for sure it's another monthly budget but but but it's the only budget all I would be budgeting for is my celles funnel software and my Facebook ads and out here with Facebook ads even if she was on a somewhat decent faceb Facebook ad budget with which which is what I call $10 a day 10 USD a day so she's spending 300 a month on Facebook ads that are actually talk talking to her local area Okay think uh two ads per month will be enough and also uh we can uh apart from that the cost will be like 300 and also for the software will be included approximately like 3 to 400 you think will be for one month that's it man that's it it's either we do that or we just keep posting organically sure I got your message right and that's why I work with real estate agents because it takes one deal to make sense of all this she makes several thousand per deal man several thousand for one closed real estate deal Heather makes so how can we not justify the cost it's not even a cost it's a marketing budget you know sure so so so agents hire me they don't hire me to do all this stuff for them monthly they just hire me to teach them how to do it themselves right so so if she's already paying for you all I'm trying to do with you and the whole point of my call today was to just equip you to give you the right task that will actually make the return on investment worth it which will make her want to keep you around forever because I'm telling you right now she won't need you in the next few months as a result of posting organically cuz she's not going to see an Roi on it but if you start running ads to a landing page for her she'll start generating leads right away which she'll pay for all of it you know okay well uh David was good session with you and you can send me the recording and also you can send her yes and you know we can talk later and she can send you an email about the session Yes sounds good my friend I really appreciate your time have her reach out maybe if if the budget is there to bring me a board to teach you all this hopefully we can get something scheduled next week maybe we can get something scheduled next week and we can again book a handful of coaching calls one hour here one hour there maybe do it on a Tuesday Wednesday whatever your schedule allows um but my ideal my whole goal with a client is to is to schedule at least two calls A Week 1 Hour 1 hour and I would literally take you through all of this stuff I have it all strategically laid out for you and I would teach you from a toz Facebook ads and sales funnels and those two skills alone man I truly believe is all one needs on social media those two skills and and most are not even not even doing it you know so let's chat soon my friend I'll email you the recording and we'll we'll we'll chat later sure David it was a good uh time and you explained it very well uh thanks for your appreci time thank you so much sir have a good one bye-bye okay