Quit Procrastinating, Manage Your TIME, and Take ACTION on Your Life TODAY! | Tom Bilyeu
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In this episode of Impact Theory, Tom Bilyeu addresses procrastination and time management by reframing them through an evolutionary lens rather than viewing them merely as bad habits or symptoms of anxiety. He explains that humans possess dual impulses: one to work hard and dominate the environment for survival, and another to conserve energy due to historical fears of hunger and predation. In modern contexts where basic needs are met, these competing forces create friction leading to procrastination unless managed by "bright lines"—self-imposed rules such as working or exercising whenever awake from Monday through Friday. Bilyeu argues that instead of relying on reactive pattern interrupts after a lapse occurs, individuals should establish clear behavioral boundaries and focus intensely on the meaning and purpose behind their goals. When an individual is genuinely excited about a goal, they naturally want to pursue it, making adherence to these rules easier because congruence between what one says and does becomes the primary driver of action. To maintain deep focus and block out distractions, Bilyeu emphasizes the necessity of compartmentalization and prioritization over multitasking. He notes that rapid switching between tasks is a myth; brain scans show this involves high switching costs that reduce efficiency compared to sustained flow states on a single task. His strategy involves creating an ordered list of important projects and committing exclusively to the number one priority at any given moment, treating it as the entire world until completed. To train the mind against wandering thoughts, he suggests using meditation techniques focused on breath control to learn how to quickly redirect attention back to the current project. This approach relies on the belief that everything must be done sequentially rather than simultaneously, requiring individuals to hold themselves accountable and practice these habits consistently to overcome initial difficulties in maintaining concentration. Managing a hectic workload requires establishing strict rules against working until burnout occurs, as pushing beyond biological limits leads to diminishing returns where increased hours yield significantly less productivity due to cognitive deterioration. Bilyeu advises listeners to recognize early warning signs of over-stress, such as losing sleep or no longer enjoying food, and to measure their weekly hours to ensure they remain within sustainable limits like his own cap of 93 hours per week. He stresses that doing less is always an option and should not be viewed negatively; the true goal of life is fulfillment and joy rather than "hustle porn" metrics or raw success numbers. By being honest with oneself about needing a day off to prevent crashing, individuals can optimize for struggling well while preserving their mental health, ensuring they do not sacrifice long-term happiness for short-term output that ultimately harms cognition and relationships. Developing discipline is fundamentally solved by addressing the underlying desire problem rather than relying on willpower alone. Bilyeu explains that if a person truly wants a goal with the desperation of a drowning man wanting air, sticking to necessary actions becomes effortless; therefore, individuals must actively build their excitement for legitimate goals through repetition and social reinforcement. By telling oneself and others how excited one is about a specific ambition, the brain justifies this elevated emotion as meaningful, reinforcing neural pathways that mesh desire with action over time. However, he warns against dialing up desires for trivial or unhonorable things like excessive money without purpose, citing his own experience of pursuing wealth alone at great personal cost before realizing it did not bring fulfillment. The process involves embodying the amplitude of emotion associated with a worthy goal until the pursuit becomes intrinsic and discipline naturally follows from that genuine desire. Finally, Bilyeu discusses structuring time management within relationships by first establishing a shared value system between partners to avoid talking past one another regarding priorities. In his own marriage, he ranks his relationship as number one priority above ambition, creating an environment where his wife acts as the "canary in the coal mine" empowered to intervene if work begins damaging their connection. This agreement allows for flexibility and extra space for unique opportunities while ensuring that human connection is never steamrolled by professional pursuits. The key takeaway is that couples must explicitly rank order their values—such as placing marriage before ambition—and agree on roles where one partner can respectfully signal when the balance has tipped too far, allowing both individuals to pursue their ambitions without sacrificing deep meaning and purpose derived from family bonds.
Read the full video transcript
Everybody, welcome to another episode of
Impact Theory. Today, we're going to be
talking all about time management,
procrastination, a little bit about
value system, how we take all these
amazing things that we're trying to
accomplish in our lives, deal with the
stresses, sticking points, the things
that hold us back, and figure out how to
optimize and really make the most of our
time and our energies. I'm going to be
answering your questions. We're going to
get to some really tactical things on
exactly how to move forward. All right,
without further ado, here's the first
question. Is procrastination simply a
habit, or is it a mild symptom of
anxiety? Are there signs that point
towards procrastination that I should
recognize so I can pattern interrupt
more quickly? Okay, so first of all,
procrastination certainly can be a
habit, but it's probably more than
likely it is just the natural friction
that exists when you take a species and
you give them two competing impulses.
Impulse number one, be active, work
hard, go dominate your environment,
right? Go hunt, gather, protect, all of
that good stuff. And then the other one
is the brain is so calorically demanding
and the odds of you being without food
at some point are so high that we have
to make sure that as a species, you
don't just constantly want to spend
energy. That you find yourself in a
position of like, I don't know when I'm
going to get my next meal, so I'm I'm
constantly wanting to go do my thing,
but also at the same time I want to
relax. So, when that's in a natural
environment and we're on the plains of
Africa and we've got hunger pushing us
and there really are, you know, lions
coming into the camp,
there's no time to procrastinate. It's
like, that stuff is here, it's got to be
dealt with. I'm hungry and so
procrastinating doesn't even occur to
me. And so, the like chill, lay back
thing is when I have all the things that
I need. Problem is in a modern context,
we often have all of those basic needs
already met.
And on top of that, so not only do I,
you know, I have shelter, uh I've got
food, um I am not worried about where my
next meal is going to come from. I don't
have to worry about a tiger coming into
my house.
And on top of that, you add the friction
of anxiety or stress or fear of failure,
all of that, that's where this then
really becomes problematic. But I think
it first starts with just understanding
that you have this impulse as a human
having a, you know, human experience,
you've got the dual impulses to go out
and do something and to hang back. So,
once I understood, oh, okay.
Evolution has given me
this imperative
to relax, to chill.
Now I know.
It's also given me the imperative to go
work hard, to do things meaning and
purpose. And so, what I need to do is
given in a modern context that I won't
have literal hunger to propel me
forward,
then the thing that's going to propel me
forward is a focus on meaning and
purpose or a goal that I'm just super
excited about achieving
or
bright lines, where we just tell
ourselves we're going to do this.
And we don't violate our bright lines.
Okay, so putting it in that context, now
we understand how do you pattern
interrupt that more quickly? One, I
think instead of worrying about the
pattern interrupt and waiting until it's
actually already a problem, you use
these bright lines to say, like for
instance, what I say to myself, Monday
through Friday, if I'm awake, I'm either
working or working out.
Now I know, if I'm chilling on a Monday
at 1:00 p.m., I know I have a problem.
I'm outside of the bright lines that I
have drawn for myself, which is Monday
through Friday, if I'm awake, I'm either
working or working out. So, now it is
very easy to know if I'm acting in
accordance with what I said I was going
to do or not. And since congruence is
this huge driver, we want to be
congruent with the things we said we
were going to do and what we do. So, for
me, I have a goal. I'm obsessed with
that goal. I want it. I'm really excited
about it. Chasing it is like the great
joy of my life outside of my marriage.
And so, I actually want that thing.
Like, I actually want to not only have
the end state, but I want to pursue it.
I want the act of going for it. And so,
because I want both the end state and
the act of pursuing it, it becomes very
easy to then put those bright lines in
place and then actually go after it. So,
I don't need the pattern interrupt, I
need the rules in my life that make sure
that I conform to the behaviors that
will be necessary for me to go after
what I want. Now, since you're asking
specifically about anxiety, I will
assume that you have that extra layer of
friction. And so, making sure that
you're getting past that extra layer of
friction is going to be incredibly
important, and the way that you're going
to get past it is by having those bright
lines, is by understanding that you
should only be pursuing things you're
really excited about, that get you
really amped about the future, and so
that you want them badly enough to push
through that extra pushback that you're
getting on that. And because you know
that you're prone to procrastinating,
you'll put those rules in place,
you'll focus on how much you want the
thing, and then that's going to allow
you to move forward. And then, of
course, there's just actually dealing
with the anxiety, what that's caused by,
whether it's you worrying about what
other people think or whatever the case
may be. So, address that, and that will
take more of that pressure off.
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the episode.
All right, next. What steps can I take
to bring my focus to the one thing I'm
working on while blocking out all else?
All right. So, the real key is you've
got to learn to compartmentalize. So,
what I do to begin my
compartmentalization is I create a list
of all the important things that I
should be working on.
I put that list in order. This is very
important. Getting good at prioritizing
is an art form. It is critically
important that you get good at that art
form. And as you begin to break things
down and put them in order, now you can
tell yourself, "Hey, this is what I
should be working on right now." So,
rather than trying to digest all the
different things that have to be done,
it's I'm focused on this one thing right
now. And my only job right now is to
focus on that thing. And so, by not
letting your mind wander, and this
meditation is very good at bringing your
focus back to the breath, which teaches
you to bring your focus back to
whatever. So, I've got a lot of things,
many things competing for my attention,
but I know what my important things are.
I'm working on the number one thing
right now, let's say, and so, up, this
is my entire world. And if I find myself
wandering, I bring myself back. Now,
part of the reason that I can invest so
heavily in that is because I have the
belief that that's the most effective
way to work. So, since behaviors follow
beliefs, you want to make sure that you
put that belief in place, which is true,
by the way, that you can do everything
that you want to do, just not all of it
at once. So, everything has to be done
sequentially. You can't do everything at
the same time. And this is why you have
to prioritize things out. So, if we know
that multitasking is actually a myth,
and that you can put people in brain
scanners, and what you're seeing, people
who seem like they can multitask, what
they're doing is called rapid switching.
So, they don't have what I have, which
is high switching costs. When I get in a
flow, man, I can go and go and go. But,
if I try to bounce back and forth
between things, then I pay this high
price in inefficiency between the
switching costs of moving from switching
from that task to this task. So, I
focus, I stay on one thing, I have them
in order, I know what I'm working on. I
remind myself that I only have one job
in that moment. That is to work on that
thing. I know that that's the most
efficient way to work and I know that
I'm good at prioritizing things. So, it
becomes very easy. Boom. Boom. Boom. And
then you just hold yourself accountable
to actually doing that.
Practice makes perfect. You might have a
difficult time in the beginning. Start
meditating if you need to to train
yourself to come back to the breath over
and over and over and then you can just
apply that to whatever you're working
on. Come back to the project.
All right.
I'm currently working on three awesome
projects. Right now, I'm struggling with
shifting from one to the next. My urge
is to work until I drop and then crash.
My world and health start to fall apart
when I do that. Any suggestions on steps
that I can take to manage my hectic
workload?
Okay. So, first of all, you're going to
need some rules. So, we don't want to
work until we crash. That doesn't make
sense. So, we're going to take that off
the table because that's like
um running a marathon and saying, "I'm
going to run the first mile at a
4-minute mile pace and then whatever,
the rest will take care of itself." That
doesn't make any sense. You're going to
end up burning out and odds are that
you're not going to end up finishing.
So, you want to be very thoughtful
about, "Okay. I've got this big project.
It's going to take I mean most projects
take a very long time. The shorter
projects merely are feeding into a
bigger project. So, assuming that this
is going to take weeks, months, or
years, it doesn't make sense for us to
just go go go go go ignore all the signs
that we're reaching a tipping point. Go,
"Oh god." Crash and burn, right? So, we
need to understand what are the signs?
Is it that you stop having fun?
Is it that you start losing sleep? Is it
that you no longer want to eat? What are
the signs of the early um
over stressed where we're now going into
a point where it's not stress that like
keeps us in the fight and going. It's
beginning to deteriorate us. Okay. When
we get that signal and maybe we measure
it in hours per week,
Um
in fact, that might be a very easy way
for you to tackle it. Like I know that
for me, 93 hours a week is a rate that I
can sustain for the rest of my
productive life. I don't know if that's
40 years, 50 years, whatever. But I've
been doing it now for 20 years. It's
very easy for me to hit that pace when
I'm doing it towards something that I
love and care about. Okay, so if I know,
"Hey, I'm working 100 hours, 110 hours."
I know I have a problem. I know I'm now
in sprint territory and I know that I
need to be consciously working to dial
that back because working that much is
going to be deleterious to my health,
which means it will be deleterious to my
cognition, which means now, instead of
working 93 hours and getting 93 hours of
productivity, I'm working 110 hours and
I might be getting 70 hours of
productivity. That is a very bad trade.
So, you want to be super thoughtful
about just the realities of your
cognition and what's happening on a
biological level when you make those
kind of choices to just push yourself
beyond reason. So, I would start making,
you know, rules. It's like Lisa has
rules about what time she stops during
the day. So, unlike me, who if I'm
awake, I'm either working or working out
Monday through Friday, Lisa has earlier
times that she's going to quit. Now, she
still works an obscene amount, but she
knows if she doesn't quit a few hours
before going to bed, she's going to have
trouble sleeping.
So then, remember,
doing less
is always an option. Now, I'm the go,
hardcore, the push, push, push guy. I
love hustle porn, all of that. But I'm
telling you, nothing matters more than
fulfillment and joy. And if you're
burning yourself out and you're stressed
and you're crashing, that's not joyful.
There's no fun to be had. Way better to
back off,
remember that doing less is always an
option. Meaning, you shouldn't feel bad
if you're doing a less. You shouldn't be
beating yourself up or kicking yourself.
Just be honest. I'm doing less and I'm
doing it for this reason. And as long as
you're being honest with yourself, hey,
I'm doing less because I don't want to
crash and burn, which wouldn't make any
sense because the punchline of life is
not success,
it's joy and fulfillment. That really is
success. So, once you really wrap your
head around that, then it should become
very easy to feel good about yourself
when you're sincerely moving towards
your goal, but being respectful
of enjoying the ride since getting there
cannot be guaranteed,
but the struggle is guaranteed. What
we're trying to optimize for is
struggling well.
And part of struggling well is knowing
when to back off.
So,
check yourself if you think that you
might be not pushing hard because you're
just being a little lazy, you want to
procrastinate, you have to be honest
with yourself about that. But,
once you recognize the difference
between, you know what, I just need the
day off. I'm feeling burned out and
uh
I'm just lazy and I don't want to work
any days. Like as you begin to figure
that out within yourself,
then you'll get to a point where you'll
completely trust yourself. When you
know, you know what, today I need to go
easy because you leave it all out on the
field on all the other days, it's very
easy to let yourself off the hook. So,
earn your credibility with yourself, do
what you say you're going to do,
prioritize for fulfillment and joy, not
for hours worked, not for hustle porn,
none of that.
Optimize for fulfillment and joy.
Mental health is a huge priority in my
life and I encourage everyone to
prioritize it. And one of the best ways
to follow through on healthy mental
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Take care and be legendary.
Okay.
I can never find a way to stay
disciplined and commit to my plans of
action for the day or week or month. So,
I'm always playing catch up rather than
staying ahead and being proactive. How
can someone who has spent their whole
life with poor time management and
discipline develop and commit to
developing time management skills? Okay,
so one, self-awareness, that's huge.
Looks like you already have that. You
understand that the way that you're
doing things is delivering a sub optimal
result. Once you understand that you're
getting a sub optimal result, then we
should be looking, according to the
physics of progress, for a new thing to
try. That new thing that we're going to
try is discipline. Now, we're not doing
discipline because our parents tell us
to. We're doing discipline as a test to
see if it work to get us towards our
goal. Now, if you have historically
struggled with putting discipline in
place in your life, right now you're
going to say, "But Tom, I can't stick to
discipline. So, why would this work this
time?" That's when we realize one
fundamental truth.
This is a desire problem masquerading as
a discipline problem.
Once you want your goal
the way that a drowning man wants his
next breath,
you will find discipline very easy to
stick to.
And so, learning to build your desire
for the goal that you have set for
yourself, that becomes the incredibly
important part. And the way to dial that
desire up is to do a loop. And it goes
like this. You're going to tell yourself
that you're very excited about this
goal.
You're going to tell other people that
you're very excited about this goal.
And then, you're going to embody
the feeling, the amplitude that you want
to feel when you think about that goal.
Now, there's a mechanism in the human
mind where it will justify the way that
you act, no matter what. I won't waste
time explaining some of the studies, but
they are utterly fascinating about how
even people with damaged areas of the
brain will end up making up random ass
stories because the brain abhors a a
lack of reason. So, the the brain will
always and forever make up some story
about why you're doing what you're
doing. And so, if you're responding
hugely to something, "Oh my god, I'm so
excited about doing this thing. Like,
I'm really amped up about it." And
you're saying that to yourself, and
you're saying it to other people, and
you're saying it just like that,
then the brain goes,
"There must really be something here.
We've got this elevated level of
emotion. Amazing. Let's leverage that."
And the brain doesn't say, "Let's
leverage that." But the brain will say,
"Okay, we've got this elevated level.
You're going to leverage the fact that
the brain says that." To repeat it, to
reinforce, and over time, you actually
just will feel that heightened level of
emotion. It's the way the brain works.
What you repeat, you become. Neurons
that fire together wire together. Things
that you do frequently, including
embodying that amplitude of emotion,
right? Lisa Feldman Barrett's book,
How Emotions Are Made, talks about how
it starts with the body and then the
brain applies meaning to it. So, if
you're getting amped up, you're excited,
the body is saying to the brain, "Yo,
like, we're amped. We're excited. We're
doing these things." And the brain goes,
"Oh, amazing. It must be because this
really matters." And once you get the
brain saying, "Hey, we're this excited
because it matters." You're firing those
neurons together,
the excitement around this thing. So,
the excitement and the pursuit of that
thing begin to mesh. And now, we just
over time have a an actual desire to
pull this off. Once we have the actual
desire to pull this off, then all of the
sudden, putting that discipline in place
becomes very easy.
And that's the name of the game.
You want to make it such that you want
it badly enough that the discipline
becomes easy to stick to because it's
going to move you towards that thing
that you really want.
But you've got to learn
you've got to learn to want that thing.
Now,
I'll give my typical disclaimer.
This trick works incredibly well. Now,
it only works on things you actually
have a legitimate interest in. You
couldn't um get yourself excited about
something that you truly just find
stupid. But something where you actually
do get a natural response. You actually
are naturally into that thing. All we're
doing is dialing it up, right? So, if
it's already a dial tone, there's
nothing you can do to change the
amplitude. But if the amplitude is
already there and you get this reaction,
we can really exaggerate that reaction
and build that desire to get where we're
going. Now, since that is the case, you
need to be very careful what you apply
this to because you can end up really
wanting some stupid I know from
experience. I dialed the dial on my
desire for money. I cranked that to
a 20.
And then spent 8 and 1/2 years pursuing
money only to come out completely
miserable. So, don't waste your time
dialing that up on something that isn't
exciting and honorable. Meaning, again,
honorable, it elevates you and other
people, not just you.
All right.
Be careful what you decide to want, but
know that it's very powerful.
All right.
How do you structure the conversation
about scheduled time with your partner
so that they understand that what you're
doing is important and that you need to
manage your time. Woo wee, this is a hot
button issue. So, this is we could spend
a whole episode of Relationship Theory
on this, which by the way, if you guys
aren't yet watching Relationship Theory,
make sure you head over, check it out.
We've got a whole YouTube show called
Relationship Theory where we cover
topics like this. Lisa and I do it
together. Okay. So, first, you're going
to have to come up with a value system
that the two of you share. That's
critically important. Once you have the
value system that you guys share, then
in the conversation about scheduled
time, we're either going to know that
the scheduled time is a shared value or
it's not. Because part of the
discrepancy I could see is that if you
guys disagree on how time should be
allocated. If one of you feels like,
"Hey, the marriage is just so much more
important or the relationship is so much
more important than whatever you're
scheduling your time for." That, "Hey,
when these two collide, don't bring me
something about you need to schedule
more time for this other stuff. It's
like this is isn't a little more
important, it's a hundred times more
important. So, if they even slightly
collide, then scheduled time goes away."
Because that's how people end up talking
past each other. They have not
established what their value system is.
You must establish your value system.
There's no right or wrong answer to your
values, there's only things that either
move you towards your goal or move you
away from your goal. So, get that
established well. So, in Lisa and I's
marriage, while I feel very strongly
about my ambition and all the things
that I'm trying to do, meaning and
purpose, all of that, my marriage is my
number one priority. Now, we've talked
through it and so there's
Excuse me, there's a lot of leeway
to where I can work and schedule time
and all of that, but there's also Lisa's
carte blanche to be able to say, "Hey,
this is now damaging the marriage or is
in danger of damaging the marriage. We
need time and attention to connect and
we have just learned that by
personality, she's the right canary in
the coal mine. She will feel it sooner
than I. And so if we wait until I feel
it, we might really be in trouble. So
she'll speak up and I will universally
say, "Cool. I will now set aside
whatever it is that I was going to do
within the business." And she's very
respectful about if there's a
once-in-a-lifetime opportunity or
something like that. She's going to
create a little bit of extra space, but
at the same time, you could have a
string of once-in-a-lifetime
opportunities. At some point, one or
more of them are going to have to go
away if your relationship really is your
highest priority, like it is for us.
Lisa has that card. She's very
thoughtful about when she plays it. She
makes sure to play it soon enough that
we don't damage the relationship, but
she makes sure that she doesn't play it
so often that I can't do the things that
I want to do from pursuing my ambitions
and and quite frankly, her as well. So,
that became this really important thing
for us to define what those values are,
to rank order the values, marriage
first, ambition second, for example. And
the reason that they're in that order,
by the way, is I'm optimizing for
fulfillment and joy. And nothing has
brought me more of those two things than
my marriage. Business is amazing, but
nothing has brought me that level of
just like deep meaning, purpose,
connection that I'm working hard for
something that serves something bigger
than myself, you know, my relationship,
my marriage, my family. It's incredibly
potent in a way that nothing else is.
And so, really putting that first and
prioritizing that is critically
important for us. And so we've got those
value systems laid out in order and our
roles in terms of navigating that. So,
come to an agreement on what scheduled
time means. Make sure that the other
person feels super empowered to play a
card if they think that it's now getting
out of hand and beginning to uh damage
the relationship or get to a point where
it's untenable for them. You need to be
incredibly respectful of that, right?
Cuz you want this relationship to work.
You don't want the ambition to just
steamroll over that human connection,
which is so important for all of us in
our lives. All right, that's the key.
Get to the real issue. Get to the base
assumptions. Get to the values. What do
each of you believe? Say it out loud how
things should be. Come to an agreement
on that, and everything else will get
easy.
All right, guys. That is it. Getting
your time management right,
understanding how to overcome the
stresses, the procrastination, all of
that is critically important. So, making
sure that you're navigating things well
by understanding what it is exactly that
you want out of your life,
making sure that you build that desire,
and then making sure that you lay out
your values so that you can prioritize
things well.
All right, everybody. I hope that this
helps you actually implement things in
your life. And speaking of things that
you should be implementing in your life,
if you haven't already, be sure to
subscribe. And until next time, my
friends, be legendary. Take care. Peace.