Video summary
The Publicity Team of Debian serves as the official spokesperson and contact point for all media inquiries regarding the project, representing a delegation of four individuals who manage communications across various platforms. Their primary responsibilities include moderating mailing lists such as Debian News and Debian Announce, maintaining an official blog, and ensuring that news remains up to date. The team operates under the principle of reflecting Debian's collective stance rather than expressing personal opinions, acting as a bridge between the technical community and the general public. They handle sensitive topics like obituaries through specific channels to protect privacy while also managing campaigns for new Deputy Project Leaders (DPL) by conducting interviews and coordinating with release teams for point release announcements.
To facilitate broad dissemination of information, the team utilizes multiple content formats and social media outlets, including Git repositories for micro-news, blog posts, and official announcements that are translated into various languages by dedicated translation teams. They actively post on platforms like LinkedIn and Mastodon, though they have chosen to distance themselves from Twitter/X following recent controversies within that community. The workflow involves a collaborative effort where technical content is often adapted for non-technical audiences, requiring volunteers who can help draft texts that are both accurate and accessible. This includes managing the Debian History package to preserve historical records and ensuring that events, bug squashing parties, and other community activities receive proper coverage to grow the project's visibility.
During the presentation, significant discussion arose regarding the archiving of content, particularly after a webmaster team member removed old news items from the website to modernize it, which inadvertently broke links to historical data. The team clarified that while the live website may change, all official announcements and emails are preserved in mailing list archives and Git history, ensuring that information is not lost even if specific URLs become inaccessible. However, they acknowledged that searching through Git history for text content or translations can be difficult for non-technical users, prompting a desire to find more user-friendly methods for preserving and accessing this historical data without relying solely on external services like the Internet Archive.
The session concluded with a strong emphasis on recruiting new volunteers, especially those interested in non-uploading tasks such as writing, translation, and community outreach, as the current team has limited capacity to cover all aspects of Debian's activities. Speakers highlighted the importance of publicizing diverse contributions, from voting systems like the Schulze method to local events, to foster a more inclusive and visible image of the project. The team invited anyone with interesting stories or events to contact them via their mailing list or IRC channel, promising assistance in shaping these narratives for publication. Ultimately, the goal is to expand the publicity efforts beyond just uploading developers to include a wider range of community members who can help tell the full story of Debian's work and adventures.
Read the full video transcript
Welcome uh to the publicity team, both.
Thank you for putting the slides.
Um
This both is uh by four people who are
almost all present here.
Uh
our main page is that wiki page.
And uh welcome.
>> Can I see the next slide, please?
>> Uh or down.
Yeah. Yes, perfect. So,
um
we have a delegation uh from uh the
former DPL Jonathan Carter in 2023
and he delegated the team to be
those four persons.
Uh Donald is not here. He lives in the
US and he uh it's a bit difficult for
him to travel.
Um so, I'm and I'm happy JP is uh via
the video uh link.
Uh
next slide, please.
>> [snorts]
>> So, what do we do? In the delegation uh
message it says uh that we should do do
those four things.
Uh we moderate
uh Debian news and Debian announce
mailing lists.
Uh we have a blog. We do bits from
Debian and we make sure that {slash} uh
capital N news is up to date.
Uh
and we it's up to us to decide
uh what's the most suitable venue for
publication uh publishing stuff.
Uh
we are the official contact point.
Uh so, if somebody from the press
uh wants to talk to Debian, they go to
us.
And yeah, sometimes they ask for DPL and
we can refer them to DPL if that's
necessary.
Um
and it says we should not uh
express our own opinions because we are
only we are the spokesperson. So we
should
reflect Debian's stance on issues.
Next, please.
But yeah, as it is in Debian, we have
two official
things and what happens on the ground is
everywhere.
Um
So we have three Well, we have lots of
Git repos.
Three of them are one for micro news.
So that's for our social media posts.
Uh one for bits, which is for posts
which are a bit a bit bigger.
And one for official announcements. And
the last one also gets translated.
There's the trans- translation teams
doing grateful great work for that.
Very happy with that.
Uh and we still have to use the WML
format for those because it's
connected to the website.
Uh what what what we also do is
when there's a campaigning for a new
DPL, we try to do interviews.
Uh that's uh
person over there who does that.
Um
Point release announcements, but they
they are mainly done by the release team
itself. And they they can just commit to
to our Git repos and uh is
they know their way around, which is
really cool.
Um what else? Obituaries. We also
maintain Debian history package. It was
started by Bdale actually, who's also
around.
Uh now we are maintaining it.
Um
Currently there's an end of 10 campaign.
So
Microsoft [clears throat] Windows
support for Windows 10 is end of life.
People are supposed to upgrade to
Windows 11, which has more hardware
requirements. So that's a nice
opportunity to choose free software
instead of
getting your hardware to the dumpster.
Um
and we have a paid subscription because
it's very hard to really automate
posting to platforms like LinkedIn or
dev.to and we want to do that to reach
also these people who are there.
And so we're paying a kind of bridging
thing to make sure that happens. Anup
did great work on making that happen.
Next slide, please.
Uh, so who who does all this work?
That's
Yipeng who is you just saw him online. I
think he will be back on the screen
after my talk.
Um, yeah, he did the most most of the
commits, but then there's the commits
and there's also other work more in the
background.
And
so the release announcements are done by
Jonathan Wiltshire and Adam Barratt.
Uh, Charles, where's Charles? There I
see Charles, did great work for CICD
when we push stuff to our repos to make
sure that uh
uh, what's it markdown syntax is correct
and that kind of stuff.
Um,
Justin Rye, I don't think he's present.
If he is, he knows everything about the
English language. So he fixes language
bugs. Most of our English announcements
are written by non-native speakers, so
it's really cool if it's actually good
English.
Uh, Pablo Lucas did some Brazilian
translations and he pushes it directly
to our repos.
And Sahil Diman, I think he did the
Google Summer of Code or something. I
don't really remember. And he worked on
some bits stuff. It's also very much
appreciated.
Uh,
yeah, so
big surprise,
we need more volunteers and
contributors.
Um,
yeah, a lot lots of stuff happens in
Debian and it would be cool if we can
cover a great deal of it, but
yeah, we have limited time and we have
volunteers.
Um,
but yeah, if you if you do interesting
stuff in Debian which is suitable for
really uh
general audience, so not really Debian
technicians and technically skilled
people but just normal people on the
internet.
>> [snorts]
>> Then we can be of help and we can work
with you to uh
draft the text. Sometimes I know from
from my own experience sometimes it's
really difficult to
to morph a technical message into a
thing which is consumable for
non-technical uh
But yeah, we have experience in that and
we can work together to get something
out.
And if you have something which is more
suitable for Debian people themselves,
there's still developer news on the
Debian wiki.
Um
And it's a basically
collaborative
way to make posts to Debian develop
announce and it's on the Debian wiki. I
can give you a link if you're
interested.
Um
Yeah, so we are liberal in what we
accept.
Anything goes, merge requests,
email to our lists, IRC. Oh yeah, I
didn't mention the other thing. I will
mention later.
Okay, next one, please.
Yeah, you can contact us. We have a
mailing list.
Uh
Yeah, most people in this room are
probably aware that if you post to a
mailing list, it's publicly archived.
Um
And yeah, so people from outside, they
can use press@debian.org so that it goes
to the four delegated people.
Um
Yeah, and typically things like
obituaries, that's very privacy
sensitive stuff. You want don't want to
discuss that in the open so we use that
alias also for that.
Or other sensitive stuff.
Uh and we have an IRC channel which is
bridged to uh
to Matrix so it's basically available
for everybody.
Uh
that Yeah, that was the my part of the
talk. Uh we have lots of space for
discussion, and I can also tell more,
but uh
I would like to be uh the rest of the
session more uh interactive.
Maybe we can switch to the video uh link
again.
Yes, great.
So, maybe somebody already has a
question or a remark to make.
Yeah?
>> I'll take the mic.
Sorry. Um thank you very much.
You mentioned that we have uh
the press email address for things that
need to be kept um
uh
quiet until a release, such as
obituaries.
But, once something has been released,
such as an obituary,
um do you keep an archive of that or
specific announcements that have come
through the press team in perpetuity, so
we can hard link them?
>> Well, I know there is a mail at
debian.org, which is stored on some
Debian system.
But, actually we we don't use that.
Uh
and once things are out in the open, um
yeah, we have list archives, and we have
uh
Yeah, I think Yeah, I think Yeah, it's a
good question. Uh lots of it is in Git.
So, you could assume that's kept.
Um
uh
Yeah, actually
I I I In In In the the most general
sense, I I can't say anything, Because
we also used used pets and yeah, that's
another story. So,
yeah.
Oh, may Ah, there that's that's one
thing.
There is there is debian.org/news with a
capital N.
And recently there has been something
going on there. Maybe you're referring
to that?
>> [laughter]
>> Okay, I can
talk about that. Um
what's his name? Thomas Lange?
Yeah. Thomas Lange is doing great work.
He is uh cleaning up our website. And
our website has been going for
uh how old are we? 30 years?
A long time. So, there's a lot of old
old craft there. And there's a great
translation and internationalization
framework. So, almost all pages are
internationalized. So, if you want to do
real redesign of the website,
uh you have to re-pass and do lots of
crunching on news items of 10 years ago,
for instance.
That's not nice. And that makes us not
flexible uh when we change our
requirements. So,
uh Thomas decided, "Okay, let's just
remove all this old old crap
and get rid of it. And
uh that that's it."
Uh
he was uh maybe uh could some consider
he was a bit too pushy.
Uh I personally Well, personally I
suffered from it because
uh I maintained the Debian history
package. And there are links to old news
items. And all these links were gone.
They were dead.
Uh so, I fixed that.
Now it points to some somewhere else.
Um and I lost What was your What was
your question again?
>> [laughter]
>> Actually, I don't remember what I what
solution I came up with. That's That's
also the internet archive, of course.
Uh
I had a solution and I forgot what it
was. But it it's still there.
Thank you.
>> Hello. My name is Andreas Tille.
I would like to thank the press team a
lot for all their work because
even if I want to hide behind a stone as
a DPL, I could not avoid to contact you.
I could avoid probably every other team,
but it's really cool what you are doing
and I'm really happy about this and
thank you for this.
And if I can do something like maybe
refreshing the delegation with new
members,
I'm absolutely willing to do so.
Just give
>> We know where to find you.
>> Yeah.
That's That's all I wanted to say.
>> Thank you.
>> Uh
Yeah, so just about the the archive
stuff.
Uh I don't think we do have an archive
of our news items or
press releases that were on the site and
are not anymore. So, I guess what you
might want to ask the publicity team is
if we want to have that archive
somewhere.
And to see if the
if the place is here in Debian or is it
is it in the internet archive? And I
guess that was a bit of the discussion.
I have no opinion. I think we should
keep the URLs working like for
any news that we sent out and was in the
archive.
Uh currently it doesn't work, so maybe
we should
do something on that or to
uh to to to
Jesus.
>> I think you made your point.
>> Yeah. I guess we have to discuss this as
a project and as a the publicity team.
So, I I would like also to hear Jupaja's
opinion if he can hear us and understand
what's going on.
>> Uh seems he can't hear us.
>> Okay.
Well, I can say something about what you
just said.
Uh there's
been announced like the official
official announcements.
There are the we have list archives. So,
the the emails are in the web archive of
the list.
Um
I can't hear very well.
>> Yes, I can speak but
I don't know
why
what to do.
Yes, because I don't hear you very well.
Uh
I have to I'm not sure
what I understand but I think you you
you you speak of
translation of micronutrients for
example.
We can imagine to have a
post in the every language you you you
you you want but
it's not easy to to link
one language to to another.
It's easy to do in in this file from
Debian, for example. We we can have the
text in
10 language if you want, but
I I think you have to to to work with
translation teams.
In the French team, because I go to the
French translation team,
we choose exactly what we we want to to
translate. And
for example, we don't translate all the
bits from Debian because
we need more more person to translate
first. And we have a a big progress in a
big project on the translation of of
main page, for example. So
but if you want to translate any any
parts of of the site, it's it's it's
good. You
you can
we can help you to
to produce them.
We we don't
It will be
it must be natural that translation team
translate also what is in our official
media like
bits from Debian. It's absolutely
natural.
And
if you are
an universal system
it's it's obvious that we we need to to
be to be translated in
multiple language.
We don't ask a systematically to
to team to translate. It It might be
natural that the team choose to
translate our our text our our
our production.
>> Um
Yeah.
Given
I was part of the webmaster team for
very long time and
>> I I would like to say something.
We have to scroll in our
website to to find what's
the the events for example. There is a
lot of page in the wiki with events in
in Europe, America, elsewhere. But
it would be a good thing
that
everybody what organize
a meeting
a bell for
an event
send a mail systematically to the
publicity list. Because it will be
easier
for us to to don't forget one
manifestation, one event. Uh
It drive we we we don't we miss one
event. It's it's a pity. So, if you want
to be sure we announce your event
please write us. If you make something
great in your team
tell us.
We we we
we need to know what every team of
developers do in inside the the
community.
And we we can't read all the list of all
the teams. So, if you want to to
communicate about what you do, don't
hesitate to to send
press to for for us, please.
And to publicity list first.
>> Um
about
archival of thing we don't need to go to
external sources like archive.org. We
have all the stuff, all the things in
Git. We can go through Git history and
even so when it was removed now, it's
still in Git history and we can access
it there. So, we don't need to worry
about things going away even when we
by accident or by being over pushy about
things
even when we are deleting things, they
are not gone. They are still there in
Git history.
>> I'll just mention that um
removing it
keeps it in Git history, but I think
unlike a lot of code or anything that
of anything that is needed to be read
through Git,
text and especially um
uh translations is very inaccessible to
web search. So, if you want to look
through article histories and look for
older translations which are not linked
anywhere
uh even if they were linked, you would
have to go back in history, look through
then find the article, find its
translation article on the Git and then
go through Git Git history which I think
um most of the public well, at least
speaking for myself in publicity team,
one one of the main reasons I'm
I'm in publicity is because I prefer the
non-technical aspects of Git. So, I'm
not really used to looking through Git
histories. So, it exists in somewhere in
Git, but
yeah, it's not really
the preferred method I would like to
think of preserving articles and
translations.
>> Um right, that's not what I mean. Um I
meant that it's not lost in the sense
and we can always bring it back or put
it where it's needed in in a form that
is more accessible
and doesn't rely on third-party
services.
>> Okay, thanks publicity team. My name is
Nikola
and I was
uh as um
share
thinking about
the way I like our Schulze method and
voting system
and how we can also contribute to our
humanity and societies in the way to
protect democracies also.
And if it's also a way or an idea to
publicize
the the voting
package or the way we found we work.
If it's a good idea or not or a good
publicity also.
>> Yeah, I think basically all almost all
subjects are welcome and we can get in
touch and work something out.
I might not I'm personally now doubting
what audience you're
if you want like the general people on
the internet or Debian people. So but in
a conversation we can work things out.
So thanks for the idea.
>> Uh yeah.
That's that's
Uh so one of the one of the topics of
the the both was how to get your Debian
work publicized by the publicist team.
Uh so we have two main channels to for
that. Uh we have bits which is like um
blogging
web page. So everyone can contribute.
You can submit merge requests. You can
preferably
send a mail to our mailing list, which
is debian-publicity
at list.debian.org
uh with
uh a proposal of what your
uh blog post would look like, and then
we can help you to get it in shape. Uh
also, you can join us on IRC.
Um
and aside from that, we have the
micronews, which is like uh
uh linked to Mastodon, but it would be
like a
>> Yeah. I I'm not afraid to talk about
Twitter. It's an interesting subject.
Um
I think we still have time. Uh so,
Twitter was a thing, and then it was
renamed to X, and then uh the person who
was running it was behaving a bit
strange. And then uh
there was the there was this idea, uh do
we want to
to in a way endorse them by publishing
our stuff on that platform? And uh the
team decided, no, we don't want to do
that. So, we made a statement, and we
made a final uh tweet on X referring
these people to other platforms, and
that's it. But there was a huge uh
traditionally, Debian are not flame war,
but people were talking about it. So,
that happened. Yeah.
>> Yeah, but but yeah, but this micronews
is like uh one sentence, one phrase like
that we publish and we push to Mastodon
and other places.
Uh so, if you just want to publicize an
email or something, you can just shout
out in the micronews. Uh like we are
doing for the talks. Uh every talk gets
uh gets announced on micronews.
Uh
so, I guess those are the two main ways
to publicize your work in Debian.
>> That I answer your question?
Was it Was that what you were asking?
How to publicize?
>> Thanks. It wasn't so much about the
technical part, but about what do you
think about publicizing
the Schulze method, Condorcet method we
have?
Or it could be a huge publicity for the
worldwide or for the
>> I responded on that, so I think that's
covered.
>> Yes, yes, yes.
>> Okay.
>> Just to respond.
>> Any other ideas, questions, remarks?
>> Um you obviously publish various bits
and pieces on LinkedIn. Can you tell us
a bit more
>> What did you say?
>> So you you publish various bits and
pieces through the LinkedIn gateway you
mentioned.
Can you tell us a bit more about
uh
what what sort of things you're posting,
when you're looking to post this, and
how you come about content to add to
that particular stream?
>> Um
so
uh
it dep-
it depends on the length of the text you
actually want to send out.
So that has to fit in the format. And
uh tweet slash what's it called? Boost
or something, the Mastodon thingy.
Uh
these are short.
So if you have a long story to tell,
what what what we generally what we
often very often do is make a the short
short thingy referring to a bigger
text somewhere else, where people can
find out more about
the background.
Um
and
yeah, so these short things they reach
more people.
And we don't have a way to reach a lot
of people with longer things, which I
think is a feature.
Um
yeah, does that answer your question?
Yeah, thank you.
>> I'll add to that quickly. Uh I don't
think we uh like we don't have a
publication uh where where we
specifically publish some bits to some
platform or rather that we use some
particular streams for some particular
information. Most of what goes through
microbits then gets indicated to several
different platforms. So, uh what used to
go out to um Twitter uh Twitter / X uh
would also then go on to our um Mastodon
account, also go out to our LinkedIn,
also go out through other mediums.
Uh so, yeah, there I don't think we
specifically target any special content
to any special stream. I Yeah.
>> You You want to say?
>> Hello, everyone. I'm Anupama. I'm a
publicity team delegate. And as we can
see here, I don't see many people over
here. Maybe this is much less popular
than other talks. But, I want to focus
that uh
like how do we get more attention and
more uh money if we don't publicize what
we do and how
we mention that what we do is more
important. So, this is the team that can
help you to get your work get
recognized. So, if you are doing
something important, let us know and we
will put it out to the world.
Okay. So, uh what I want to say is
like if you're organizing an event or a
bug squashing party or even if it's a
small event in your local team, then
please let us know so that we can put
out the word and other others who are
also interested in Debian around you can
meet you in person and then join the
work as well. So this is something in a
way that we can grow grow our community.
So
hereby we are doing an important job.
I'm not saying like uh this is something
that nobody else can do. Anyone can do
this. So if you are interested in
handling things for us, if you're good
with the language, please join our team.
And if you're good with translating
things, you can also help us translating
our micro news and our bits post so that
we can reach more people who doesn't
understand English. So there are several
tasks that you can help us with in the
publicity team. And you can also become
a non-uploading DD if you continue the
work. So such way uh the
the uploading DDs are not the only ones
that are important to Debian. We are
too. So I invite all those who are
interested in non-technical tasks to
join our team and keep working like keep
making Debian more famous. And
then we can also get more active members
in the team.
Okay, thank you.
>> Thank you.
Anything that Laura you want to say
something on IRC?
>> Uh Laura said something about regarding
the um
previous conversation about archiving.
I'll quickly pull this up. Uh
Uh yeah, we we have 10 minutes, I think.
Yep. Uh so quickly just adding to the
previous conversation, uh Laura said all
announcements published on the website
are also sent via Debian news or Debian
announce mailing list. So the mailing
list archive can be thought of as the
canonical archive place as
with other stuff, security
announcements, events, etc.
Uh
yeah. So, just archiving our posts does
happen on the mailing list. And given
that we have limited time, I would also
while I have the mic, I think one of the
important things I would like to bring
up that was on the pad for me was
like how to contribute actually. Like
how do you get yourself on published on
to how do you get some story directly
published on to micronews or anything?
You
can join join IRC and just shout out
anything you want.
But if you want to write something out
new, you can follow our you can use our
get and write a new article. We have
documentation on wiki the wiki Debian
wiki.
But it some of it needs to be updated.
For our blog, we use Pelican which is a
Python SSG. Did you have to say
something?
No, no. You can I don't think I'm I
think this can go at the end.
>> Um so, hello.
Yeah, I sometimes help out in the
publicity team. Very rarely I have been
showing my face in ages, but one thing I
always think about is that
we have a lot of things in Debian that
we want to it would be nice to show it
to the outer the other people that are
outside the Debian community.
We have a lot of things that we are
publishing like in LinkedIn that I know
that we do forums. We for post like nice
the nicest forum post in Debian
from to a LinkedIn group called Debian
administrator or something. But also we
do have micronews bits and everything.
But how do we publicize the work the
publicity team is doing? So, that's what
I sometimes think about. Like how do we
let more people know about the things
that we have and we talk about
especially the things that publicity do
this.
>> I think that's what we're doing here
now.
>> Outside of Debian.
>> Thanks sir. That's a good remark. Thank
you.
Anybody else?
I think that's
your last chance.
We have 5 more minutes, I think.
6
Is there anything happening on IRC or on
the pad or
Okay.
>> So, I would love to stress what Anupa
said. We can do we can need to work from
non-uploading DTDs way more. We need
some for
press team, we need some for
conference, we need some for gathering
money, whatever. We'd love to
It's
It's There's no need to be uploading to
do any of this work.
And we really enjoy people who are doing
other work which is even more important
sometimes.
>> Thank you.
>> Oh, yeah. Oh, maybe I can uh say
something
>> else? 5 minutes.
>> Uh there's lwn.net.
It's a great website and they do great
reporting on Debian stuff.
It's amazing. They summarize huge
mailing list discussions. So, uh maybe
we can try to be better than they are.
>> Bring them self a mic.
Um, yeah, um
I don't think we have anything else to
discuss. Generally
Please, uh, if you have anything, I
whenever I it is now my third year at
DebConf. Every time I go up to some
person who's sitting and working in a
hack lab, working on something, I can
sit down with them and I will always
have some interesting conversation that
they have to tell me. They will inform
me that yeah.
Yeah, they they'll inform me that hey,
um, I've I was working on this and hey,
this bug this bug wasn't like properly
this bug existed because this
interesting thing which nobody has ever
documented or seen happened.
We can publish that. I think a lot of
people within Debian would like to read
about how crazy people are well, how
people are doing crazy adventures and
working through code. So, talk to us. We
can publish anything. We will uh, and I
think Planet Debian is a really good way
that people publish stuff and we should
also have that be published. Planet
Debian is not just for inside, but also
for outside communication. And publicity
team, I think as
person who tries to contribute and
fails,
I think we should be doing more of that.
Uh, yeah.
>> Thank you.
So,
3 minutes, let's end.
>> Sorry?
>> 3 minutes.
>> Yeah,
um, we maintain the Debian timeline
package, which is, uh, in a very bad
shape. Uh,
there's sort of a Debian timeline
package. I think it's some some web
thing showing the history of Debian
with,
uh, yeah, it's really cool, but then
like 10 years ago the history stops. So
that's a bit of a pity.
And there is the Debian history package
I mentioned.
I'm doing my best to keep
I think very important like obituaries,
people we've lost, to keep that
information up to date there.
But the rest is
good use some more love.
But yeah, well, that's work everywhere
basically.
Yeah, thank you. Thank you for your
presence.
See you.