Peer-to-Peer Fundraising for GivingTuesday 2026

All right, I'm going to go ahead and get started because we have a lot to get through and I'm really excited to talk about peer-to-peer fundraising for Giving Tuesday 2026. My name is Lisa. I am the senior marketing communications manager here at Mighty Cause. Just a couple of housekeeping things before we jump into peer-to-peer fundraising. Uh, I will try my best to keep track of questions throughout the chat. Sometimes the easiest way for me to catch questions is through the questions tool on your Zoom panel. Um, so please feel free to utilize that section for questions, but as I mentioned, I'll try my best to keep track of the chat. This webinar is being recorded, so we will send a follow-up email with a copy of the recording and a copy of the slide deck. So, you don't have to worry if you miss something. we'll send it over to you via email. So, if this is your first Mighty Cause webinar, welcome. Uh we've been in the nonprofit space since 2006. We're one of the largest technology providers from um for Giving Days across the country and we also host our own Giving Tuesday event every year. If you aren't sure what day Giving Tuesday is on this year, it is on December 1st. Um so for our event that we host we um you can register for free. Um registration is completely free. Uh and you can start accepting donations as early as November 17th um for it to count towards any prizes. If you are participating in a giving event that Mighty Cause provides the technology for that also has its own Giving Tuesday event. no need to register for our event. You can just continue participating in the um event that you planned on participating in and you do not need to register. However, this content and information, it's still going to apply to you. So, what do you get from registering? So, once you register, as I mentioned, you'll be eligible for prizes. Last year, we gave $20,000 in cash prizes to nonprofits. Um, you'll have access to all of our fundraising tools on the platform. We have a Giving Tuesday toolkit with email templates, guides, etc. Trainings, um, a c customer live customer human support on the day of Giving Tuesday. Um, and it is completely free to register. Uh, as I mentioned, you'll have access to all of our tools and resource uh, all of our tools and resources on the platform. Couple a few of them are embeddible form peer-to-p peer fundraising that we're going to talk about our donor CRM reporting integrations etc. So how to register? So to register you can go to giving tuesday.mycaus.com. There's going to be a registration button. You just select that and then there's two components to registration so that you are familiar with the process. The first step is completing the registration form, which just takes about a couple minutes um to complete. Once you've completed that, you want to head to your organization page and complete your required tasks on the to-do list. Once those are completed, you will get automatically approved and you'll receive an email notification letting you know if you're approved. Um, so those two steps, just a reminder, once you fill out the form, just remember you have to go to your page two and then complete the to-do list. All right, so let's get into peer-to-peer fundraising. Um, so just for the agenda today, we're going to be talking about what exactly is peer-to-peer fundraising, how do you recruit participants, how do you build a peer-to-peer campaign on Mighty Cause, how do you manage a peer-to-peer campaign? I have some examples to go through and then as well we'll end with just some short tips and strategies you can implement for a peer-to-peer campaign. So what exactly is peer-to-peer fundraising? If you have registered for this webinar because you've heard about this and you're interested in learning more about peer-to-peer fundraising, um it's a really simple concept and it's that you are asking your support network, your community to fund raise on behalf of you, the organization. So, as you see with this visual, uh why is this so effective for nonprofits? Because it is a great way to access new donors that you would not have been able to reach before. If someone fundraises on behalf of your organization, they are sending out their fundraiser to their friends and family, their co-workers, their um you know, their their family, etc. They're sending it out to their community, their own community. And so by doing so, you're reaching new donors that you would not have been able to access before. So, and the stats really also show this. Um, so 77% of peer-to-peer donors are new to the organization. So if your goal this Giving Tuesday is we need to just get new donors to our nonprofit, this is a really impactful strategy. 71% learned through their friends um with peer-to-peer fundraising. They learned about causes by their friends and family fundraising for their organization. So, just a couple of examples of different types of peer-to-peer fundraising because peer-to-peer fundraising can actually look a lot of different ways um for different organizations. So, most commonly a charity walk or marathon um where people participate and they fundra with their participation. A birthday fundraiser is a form of peer-to-peer fundraising. If I create instead of I don't want any gifts this year, I want to create a fundraiser that people can support a cause that is important to me. That is a peer-to-peer fundraiser. Um, board challenges, which we'll talk about a little bit, um, is a type of peer-to-peer fundraiser. So, what are the essential five elements of a peer-to-peer campaign? So, one is being having a clear goal. You want to tie your campaign to a specific outcome so that not only your donors but your participants can really rally behind and be motivated to participate in a defined time frame because one of the benefits of a giving Tuesday event and having a day where people are encouraged and uh motivated to donate is urgency because urgency drives action. So you want to aim for a campaign that has about four to six weeks a compelling story. So giving fundraisers, your participants language that they can adapt and then share with their own network. tiered fundraising goals so that participants can have their own goals, but you as the nonprofit can have your um larger goals and recognition and milestones, celebrating your progress, celebrating your participants um and shouting them out. And we'll go through each of them in more detail throughout the webinar. So, the first step, and I talk about this step probably in every webinar that I host if you've been on them, is setting your goals. And why is this so important? is because having this framework, it's not only going to help you communicate, as I mentioned, to your donors, but it's also going to be able to help you communicate to peer-to-peer fundraisers, if you're trying to recruit, if you're trying to motivate, um, etc. So, you want to think about some highlevel goals. So, what are outcomes that are going to be most meaningful for your nonprofit with this campaign? like how much are you looking to raise for Giving Tuesday and how much are you looking to raise with this specific campaign? And you want to scale your um goal so that it fits your nonprofit and your network. Um everyone's going to have different goals just based off their own nonprofits. So, you want to set a goal that um is realistic that you can hit, but also I would say encourage you um to go a bit further. So, you should have one that kind of inspires you to just go the extra mile and extra push, but also I think it's helpful to set some mini and nonmonetary goals as well. Your goal doesn't have to just be um raising $20,000. It could be, as I mentioned, we want to get 50 new donors or we want to increase our social media following. Um, we want to have our board members more involved. Um, we want to host an event for the first time. We've never done that as well. Um, I like I mentioned the urgency part of this is that you get to set a goal that is uh tied to a specific time period. So raise $10,000 on Giving Tuesday is always going to be more impactful than just, hey, help make a donation and raise help us raise money, right? Giving a date and a goal amount is going to encourage people more to donate. And then tying the number to impact, which we'll talk about a little bit, because when donors or supporters can visualize the impact of their gift, they're going to be more inclined to not only donate, but donate a larger amounts. So, set a focus to your peer-to-peer campaign. What are you fundraising for? Are you fundraising for a specific program? Is there um you know a certain initiative that you're looking to raise money for? What is the focus of your campaign? And how will your campaign stand out amongst the crowd of the other nonprofits who are fundraising for Giving Tuesday? Because once you have a focus for your campaign, that will help define the communication as I mentioned that you're going to send out when you're trying to recruit participants or you're sending out your donor communication etc. So what we've learned from great campaigns is they really have four things. They are relevant. They're communicating relevance. So why your work matters in this current moment. Authenticity. They are showing and not telling examples of the challenge that they are solving for and how they are responding in their solution. Urgency and creativity. So, how do you go about kind of crafting a message that resonates? I would recommend as you are setting your goals uh to also look at your stats and look at your metrics from last year um because a lot of that information can be really helpful to include in your messaging for this year. Is there an anniversary for your nonprofit? Um, have you hit a milestone for your organization? Are you looking to hit a milestone? You've noticed that, oh, we've last year we got 200 donors. This year, if we get, you know, more donors, we can hit our thousandth donor. You want to look at a or try to find a real story, a moment, um, something that you can display visually the impact of your work. And you want to make sure the donor in your messaging is the hero. I always say this, my co-orker told me at a previous um nonprofit he worked for that his boss would say, you know, the donors are the ones that think that they are essentially facilitating the impact, right? You're just the vehicle for it, but they're making the impact in in their eyes. And that's the best way to kind of view it in terms of for messaging. You want to make sure that the donors knows they are making this impact or in terms of peer-to-peer fundraising, your participants that are participating in your fundraiser, they understand the impact and it encourages them to not only participate but to also fundra. So, let's talk about recruiting peer-to-peer fundraisers. So why would someone be interested in fundraising for your organization? So one, it is an opportunity to be involved in with your organization in a different capacity. It is a different ask. You're not just asking, hey, make a donation. You are asking them to fundra. Um it is a nonmonetary ask for that individual. Um, it's also uh can be a fun and easy way to volunteer for an organization if they are looking to someone's looking to get more involved to support a cause that they feel really passionate about. It's a really great opportunity for them to do so. And it's also an opportunity for someone to tell their story about why your work is important to them. Um, were they beneficiaries of something related to your organization? Are they alumni of your organization? Um, these are all stories that a lot of people are really willing to tell or feel passionate about that they want to kind of spread the support to other people and fundra for your cause. Um, so in the MNR 2005 benchmarks uh report, they found that nonprofits within specifically the health sector had 44% of revenue from new donors being driven by peer-to-peer fundraising and other um fundraising strategies, but peer-to-peer fundraising being one of them. So what who are who can you identify? So, you don't want to try to recruit everyone because you want to think smarter, not harder. Um, but there are certain segments of groups that are going to be more inclined to agree to fundraise than others. So, one being your board members or staff. They know your mission. They are a a part of your organization for a reason. They have a personal connection to it. Does your board members do they have certain participation requirements or um certain fundraising requirements? As a board member, I would recommend reviewing it and seeing if this is something that they could potentially be involved in. Board challenges are a really common type of peer-to-peer fundraising campaign, especially for Giving Tuesday. volunteers or alumni like I talked about because they are already invested in your organization. They're people who have benefited from it and alumni networks can be a really untapped source um for fundraising but also storytelling your friends and family. So people in your network that also understand the importance of your work and um how how important it is to raise money for your cause. Recurring donors. So these are people that are supporting your organization monthly. So they have a commitment to your mission and so they may be more inclined to advocate for you um and your organization. Tribute donors. So, donors who have given in honor or in memory of someone that they care about because personal motivation can fuel fundraising. And then targeted interest groups. So, outside groups that are maybe aligned with your cause or community. So, if you, you know, women's group, a religious group, a walking, running, a running club, right? If you're interested in setting up a 5K, reaching out to a running club to see if they're interested in that. PTA leaders, community organizers, local business owners, um, etc. Um, I always say, you know, if this is your first time considering doing a peer-to-peer fundraiser, you're planning on doing a peer-to-p peer fundraiser, start with your close network of people that you can rely on that will go that will fundra for your organization. Um, I've told this story before, so I apologize for those who have heard it before, but um, my sister had a friend in graduate school who started a nonprofit and what she asked from her network of people was she sent an email talking about the nonprofits she was making and she asked for donation, but she also most importantly asked, "Hey, can you share this with five people in your in your life and my sister forwarded to me um and I made a donation and so that is the power of peer-to-peer fundraising and also that's the power of asking your community to rally for your nonprofit. So I talked about starting with your inner circle, your board members, um your donor base, identifying those donors, leveraging board members, leaders. Um, but just to talk a little bit more about uh board challenges. Um, I would recommend visit a board meeting to talk about your event, talk about your Giving Tuesday game plan and discuss if it's not peer-to-peer fundraising, how can your board members get involved? Maybe if you still really want to plan a peer-to-peer fundraiser, they can provide a matching grant for a fundraiser. Um, they can assist in in organizing it, etc. So um just going to go through here for a sake of time. But um so as I mentioned in terms of setting your impact, you want to make sure that for your fundraisers when you are reaching out to them that you are as I outlined before really defining the impact. Why should someone fund raise for your organization? They may be interested in your community. They may be a friend, a family member, etc. But what really is going to get them motivated or excited to fundra? And that's being really defined about how much how much is being raised, what the impact will be. Because abstract goals, they don't they don't move people. specific ones do. Um, so for example, like instead of help us raise $50,000, that is functional and that's clear, but it's also very forgettable. If we have 50 fundraisers or if we get 10 fundraisers to participate, we can feed 500 families by raising a certain amount. We can feed x amount of people. Because now your supporters are going to see the impact. They're going to visualize it and also they can then explain that to their network of people. I'm fundraising. I'm looking to raise $1,000 because if I raise $1,000, a hundred families get fed in a month. And that's a really easy and clear impact that motivates them. And then they can articulate that as well. So, when you're making the ask, you want to send um direct personal invitations. Um maybe if it's a major donor or your board members, giving them a call, sending out an email, highlight why you thought of them specifically. You want to position it as a fun social activity. Um and as well as around Giving Tuesday and stress the community aspect of it, not just the fundraising. So, I have an example here. Uh, this year we're inviting a small group of our most dedicated supporters to take on a special role. Instead of just making a gift, you'll have the opportunity to rally your friends and family to support our cause. Here's the impact you can make. If you raise $250, that's enough to provide six hours of tutoring for a a child during the school year. If you raise 500, you'll help fund a full week of shelter care for an animal or for a family. Every dollar you raise gets us closer to our goal of what is your Giving Tuesday goal? $20,000 and doing X, Y, and Z. We'll make it easy by giving you a ready to use fundraising page, sample post, and graphics. So, all you need to do is share your passion for our organization. So, again, it's instead of just saying, "Hey, can you fund raise for us?" you're stating if you raise $500 that funds 10 meals for families in need. Something that can also be very effective is offering incentives. Not every peer-to-peer campaign does this, but especially if you are having an event or you want it to be fun. Providing incentives can excite and motivate people to join. Um I'll show sh I'll share some examples at the end. Um, but this could be a free t-shirt from the event, gift cards, a pizza party, things, you know, uh, if there's certain things that you've been able to receive donated from your local community. That is a great way to have people participate and then be active in your campaign. And you want to make the process really simple and easy. Um, you don't want to make it too convoluted for them to participate. And so when you are asking your supporters to fund raise, you want to make sure that you are defining your ask and your expectations. What is involved with peer-to-p peer fundraising? Okay, if I fund raise, what are you asking of me? What do I have to do? What and what is the specific goal? Um, it's really easy to for individuals to set up a fundraising page on the platform and I'll show that in a little bit. If you want to also make sure that your participants are engaged throughout their campaign and feel really um empowered to fund raise is giving them tools and resources um that can help them because most supporters they don't have uh experience in fundraising. So it may be awkward for them to ask for money. Um, so training helps remove that friction. So I would recommend creating a welcome kit. So you can have an email and text templates that they can just copy and send over so they don't even have to think about what language to use. Just share this email with your friends and family, sample social posts and images, talking points about your mission, FAQ for donor questions or for themselves, um, and their personal fundraising link. And as well, I would recommend um if you're doing something that's larger or you think there needs to be like additional handholding is hosting a kickoff session or a weekly meeting. Um it can be just a 30 minute zoom walk through um where and you can demonstrate you know talk through what are the expectations um what are you asking and a demo of their page. Again, don't have to do that, but if you think that this is a group of people that you think really need handholding and you want to make sure everyone's on the same page, I would recommend doing that. So, we have a toolkit for participants um your friends and family who want to fund raise that you can um utilize and you can take that and customize that um however you want. Um and you can build your own toolkit if you would like. Um, so steps for how to build their pages, email templates, social posts, suggested timeline, etc. I'm going to pause here. We're going to talk about building your page. Are there any questions so far? I didn't see any. Okay, I will continue. Um, and if you have any questions, just feel free to post them in the chat or the Q&A tool. All right, so building your peer-to-peer p uh page on the platform. All right, so if you are interested in building your page on the platform, um, what you'll want to do is go to your organization page and click the fundraise button. And you'll see then a popup that will say create a fundraiser. and you want to select other solutions and that will take you to a page that breaks down um the three different fundraiser types that we have. So I want to define these terms because these terms are you know broad different people different platforms they can use these words interchangeably. So, I want to make sure that I define to you guys what each of these mean when I'm talking about a team, an event on Mighty Cause. So, a team on Mighty Cause is a group fundraising page where participants can individually come together for a collective goal. An event fundraising page combines individual participants with also multiple teams. Um, a campaign page is just an individual fundraising page. It's not a peer-to-peer campaign. A fundraiser is someone who is has a fundraiser for your organization, has their own page. A team member is someone who has joined your event or team. And a supporter is anyone in your community who wants to support your organization any capacity. So, what does that all visually look like? So, this is a fundraiser page on the platform. So, as you see on the right hand side, this is an example of, you know, if you had a friend, family, board member, create a fundraising page representing them and your campaign, what it would look like. Um, you can create it for them or you can direct them to create it, which either is a super easy and simple process and they can always customize it by adding their own photos or adding their own language if they want to. This is a team fundraising page as I talked about with group fundraising. Um as you see on this page on the right hand side there is a leaderboard. You can include this or not but this leaderboard then links to these individual pages. So you have a group page and then people can come to the group page and select the participant that they want and donate or they can also come to this page to join the campaign. And then we have an event. An event, as you see, there's two leaderboards here. Um, kind of at the bottom. Um, on the right hand side, it's the team's leaderboard. So, it's having multiple teams like this on an event. So, how does that look like all together? Um, as you see here for this readathon, on the left hand side, we have the event. In the top right, we have the kindergarten team. Each grade in this readathon has their own team page and then each student in that grade has their own page within that team. Now you don't have to use all of these three components. Um a lot of you will not use all of these components which is perfectly fine but I want to make sure that you just understand how the platform the capabilities on the platform of how you can set it up. Um, you know, for some creating an event makes sense and you're not going to have any teams, which is totally fine. For others, you're just going to create a team fundraiser. For others, maybe you don't even use team and events. And I'll show you an example of how you may not use it um towards the end. So, let's talk about managing your campaign. So, you want to make sure that you are keeping donors or your supporters engaged throughout your campaign. Um, we first talked about onboarding. So having that welcome email kick kickoff call a toolkit you then want to activate them. So sending them communication of uh you know the email templates of the first ask uh motivating points regarding your organization sustaining them. So celebrating c uh milestones and peer-to-peer leaderboards is has anyone reached has anyone reached their goal and you want to shout them out to encourage them providing a final push to your uh support to your participants throughout the campaign and then recognizing them at the end. So on the platform you will have for an event or team page your own dashboard if you utilize those pages. Um, and this is where you can manage your campaign. If you want people to join your team or your event, they can do so directly from the page by selecting join this team or um, join this event if it's an event page. And that will direct them to create a fundraising page. you have a uh participants section on your dashboard and you can utilize this section to keep track of all of your participants and you can also invite them to fund raise through this section here. If you want to make your team or event invite only, you can do so and then that removes the join this team or join this event button on your page. So, if you have a ticketing component to your peer-to-peer fundraising, we have a direct integration with Eventbrite for our events tool. So, if you utilize Eventbrite, you can set up that integration where people will select instead of join this event, it says register. People will be directed to your Eventbrite page. they will register, purchase a ticket, you know, whatever you have set up in Eventbrite, and then they'll be redirected back to your event page to create their page. Now, if you don't utilize Eventbrite, I know a lot of nonprofits don't, that's perfectly okay. You can utilize whatever ticketing process you have and you can just direct supporters off the platform in your communication. You know, purchase a ticket here, uh, and then head here to create your fundraising page. So within uh each of the event and team pages, there are leaderboards and leaderboards will list all of your participating campaign pages. Um you can choose how you want to sort your leaderboards. Um because the leaderboards will be just automatically so be set to sort by raised by. But let's say you don't want it to be competitive. Um, but you you want a group fundraising page. You want people to come together. You can sort it just by alphabetical order so that people, you know, don't feel, you know, left out if they haven't raised a certain amount and they're lower um in the leaderboard. It's a way to encourage friendly competition. And you can also choose number of donations, number of donors, whatever fits the goals of your peer-to-peer campaign overall. Um, so there's two sections on your leader um, on your dashboard that I wanted to specifically highlight on a team and event page, which is your campaigns tab and your participants tab because they can feel similar, but they're both a little bit different. Your campaigns tab is going to list all of the fundraising pages connected to your campaign. So, it's going to list it by the page name and then participants is going to list all of the individuals that have created a a page for your organization. That's where you can invite people. You can download this reporting um if you want to have access to that supporter information. One of the things that will make your life easier and make your participants life easier is creating a fundraiser template. So, a template is something you can create on your event or team page or even your organization profile. Um, and you essentially are filling in the blanks for your supporters so that they don't have to fill in information such as a description, an image, a goal amount. You can add all of that for them so it's already there. And if they then want to customize it by replacing that image with a personal photo of themselves, they can do that. So, some additional um reporting that you have on your page is donation reporting. So, if you access donation reports from this from your team or event page or even a a fundraising page, um you'll be able to see all of your donors. You can download the report and as well you can add offline donations and associate them with fundraisers from your event and team page. If someone says they didn't receive a receipt, you can also resend receipts through here as well. If you are having an in-person event that you're planning on setting up, um we have a tool called text to give. Um, what text to give is is your ability to create a keyword and then you will direct supporters to text that keyword to a phone number and then the donor will receive a text back immediately with a link to your fundraising page so that they can u make the donation on their phone. So, this would be example of a sign of what it could look like of just text this keyword to this number and then you're going to be receiving the link so that you don't have to have people manually type in the the link, you know, on their phones or have a laptop, um, etc. You can have a QR code, but this is also a different way to have donors easily be able to make their gifts. So, I talked a little bit about keeping uh your participants engaged, but this is a really important component to a peer-to-peer campaign, and that's keeping them up to date with what is happening in your overall campaign. How far are you to your goals? And then redefining that based off the impact again. Um, so you want to make sure that you are letting them know how close you are to your goal, how much you need based off your your end date like Giving Tuesday. I would recommend also recognizing fundraisers in your newsletter or spotlight or social media, etc. Um, and shout out if you know in the example I gave with the readathon, is there a team, the kindergarten team that you want to shout out for the work that they're doing? and then making sure that you are thanking them for their time and their effort. So sometimes with peer-to-peer campaigns, there can be a mid-c campaign slump, right? You're kind of in the middle. People are really motivated right when they start and then at the end and then sometimes there's a slump in the middle. So what are some tactics that you can utilize to prevent that slump um in the middle of your campaign? So the first thing would be a matching gift. Um we're our next webinar will actually be about matching grants uh if you want to attend. But matching grants create urgency. And so if you have a match that says for every dollar donated, a granter will match that up to $20,000. that is going to not only encourage giving, but it's also going to encourage your supporters to send another email with your communication that says all of that. Um, you can provide many challenges. So, weekly contests, um, most donors, you know, being biggest single day, things that will, um, keep the campaign feeling fresh and not just the same throughout it. public progress post that I talked about which is shouting um your peer-to-peer campaign out team formation so group fundraisers in um into teams uh mid campaign mission moments so share a beneficiary story mid campaign remind everyone why they signed up to uh fundra and then a final week sprint so providing daily updates hourly in the last 24 hours and creating that urgency. So, here are a couple of peer-to-peer examples to get you guys just brainstorming and thinking about, okay, well, what could what works for my nonprofit? What could work? So, it talked about creating incentives. Creating a challenge or contest is a really pop is is is a really common type of peer-to-peer campaign and a way to motivate people to fund raise and participate. Um, and you can set it up to be completely friendly. Competition doesn't have to be so competitive and it can be really creative. So, I want to share this example of um an annual fundraising event by the Toucan Rescue Ranch, their uh virtual art contest. Um so every year they essentially have a call to their network, their community um for people to submit artwork that uh represents their organization shares what is important for their organization and then they post all of the artwork to on their fundraiser and they have prizes for the artworks that are voted by the donors. So donors will go and when they donate they're asked which artwork they are voting for and the artwork with the most votes will has their photo or has their artwork printed on a t-shirt and then sold by the organization. So, it's a different type of peer-to-p peer fundraising, but it is peer-to-peer fundraising because they are having by people submitting their artwork and it is a voting system. Those individuals are sending that to their friends and family and saying, "Hey, can you make a donation and vote for my artwork so that it is chosen and picked um and so I can win?" That is a form of peer-to-peer fundraising. you're encouraging people to support your organization by sharing it with their friends and family. And so I thought this was an interesting creative way. They didn't use team and events um but it's a way to get people really um engaged with your nonprofit. This is the trash dash by the neighborhood design center. So what they did was invited teams of five to 10 to compete to collect the most trash um and collecting trash in their local community in their local park. Um so that their friends and family could support them. Um, and by supporting them, they're not only supporting the organization, but by making a donation on behalf of one of the teams or the participants because they were cleaning the local park, they're also encouraging something that's happening directly in the community and they're supporting that. Um, so this is the facing forward to end homelessness. So, their peer-to-peer campaign, um, why I wanted to share about this one specifically was their breakdown of donations, and it was super clear about how people can support the organization and what is the power of a gift. So, they've outlined $25 equals one week of transportation to job interviews or training. $50, one basket of home essentials to help a new family settle in. $125, one month of help with co-pays and medications. These are such powerful descriptions because it gets people visualizing and it also creates a connection. You know, if I see, oh,und $50 for home essentials to help a family settle in, I've had previous experience about that. I know how hard that is. I want to make that gift because I know how what that's going to do. And maybe I came in with the intention of giving a lower gift, but now that I see the impact of a larger gift, I'm going to increase my donation. And this still also applies to your participants. One, this is easy language that they can share with their um friends and family, but also this defines to them, right? When they raise $25, what's happening? when they raise $250, what impact is that making? This is the Campbell PTA fall fundraiser. Um, so kind of similar to the readathon. Um, they had a a week competition between classrooms. So each uh classroom had their own page. And what I wanted to highlight is that this one they incorporated a competition aspect of it and they broke down with different events and challenges every day. So they had a kickoff event and then the daily challenges included um popsicles for the children. Teachers would receive uh recess or could get recess duty covered. Um incorporating the teachers in it, teachers get lunch, etc. So making it fun. It's competitive, but having easy also incentives in here for their participants. And if you are not a school and you don't have this, it could be as simple as you hosting a happy hour. You if you received a local gift card from a local business that's willing to donate that to your organization. Uh this is the Ben Carlson Foundation. Um their Ben did go event. So every year they have an athletic event where they invite 110 participants to enter a 30 mile paddle across the Catalina Channel. And participants are encouraged to raise a minimum of $1,500 to uh participate. And one of the easiest ways for that to easily happen is they utilize fundraiser templates. So they just created the template, added the image, um added the story and then their own participants came in and just updated those photos with their their photos and as well as updated with their name so that again they could share that with their friends and family and it represent them. This is the board of directors uh cha uh EP u board of directors challenge by epic experience. Um so EP epic experience offers inperson and online programs for cancer survivors and thrivers. And so what they did was they challenged their board of directors to raise uh $10,000. it was essentially a $10,000 um match um for their organization. Um and what I wanted to highlight was that um in the screenshot on the right hand side um is of one of their participant uh one of their board members on their page where they shared a little bit about their own experience. Um epic experience came into my life during a period of fear and unknowns for me. the words you have cancer shook my world. And so they were sharing on their own pages their personal relationship with the organization. Right? If you're sending this with friends and family and maybe they've heard that you're a board member, they've heard you, you know, you volunteer for this organization, but they don't really know how important your mission or cause to you. This is an opportunity for them to share that story. This is the Wild Pants by the Ark of Palm um Beach County. Every year they do an annual um Wild Pants fashion show and peer-to-peer campaign where people have their own or participants have their own peer-to-peer fundraising page. They share a photo of their crazy wild pants. And then at the end of the campaign, they then host a fun fashion show displaying all of the fun pants and then award prizes as well. And this is just an example, another example of uh utilizing Eventbrite, the 35th annual AIDSwalk Tucson. They directed individuals to first purchase a ticket and then they're redirected to fundra. So let's go through some peer-to-peer tips and kind of a recap of what we talked about. So there are some common pitfalls that can happen with peer-to-peer fundraising that are very you can avoid easily. So one is recruiting too late. You want to start thinking about recruitment four to four to 6 weeks before launch. Um so setting up that ask or think about plan what what are the tools that I or what is the toolkit the assets that I will need to make this ask utilizing one sizefits-all messaging in general with messaging you want to make sure that you are segmenting by audience so for example the pitch that you're going to make your board members might be different than your pitch to people who have never fundraised before or you know don't have experience in this field. Um setting goals that are too high. You want to make sure that you set goals that are realistic because you also want to motivate the your participants that it's possible to reach your goal. Um beating a goal is much more motivating than chasing something that is not realistic. going silent after launch. Sometimes you do all of the leg work of all right, we've got our participants, they're up and running, and then you kind of forget about it and you want to make sure you don't forget about it. So, you want to make sure that you are sending out weekly communication or communication, you know, you think is appropriate to your participants and providing them that encouragement, updates, and reminders for their campaign. Maybe throughout your communication, you're going to send them an email with um an email template that they can use to send out or an update on how much has been raised and again the impact that it will make. And forgetting to thank personal thanks to fundraisers and donors. This is what makes people come back next year. And part of this as well is what I always encourage and I talk about this in my New Year's um webinars is making sure that you are also setting up communication within a month, a week, you know, at the end of the year that is an update on the impact that that fundraising or giving um has made. Right? If someone went out of their way to fundraise for your nonprofit, you know, they're most likely going to want to see what all of their work did. And so you want to make sure that you are sharing that within a month update, three-month update, six month update. So some some tips, you want to recruit strategically, work, focus on the quality of your participants rather than the quantity. Equip and motivate your fundraisers. You want to make sure that they feel empowered with some resources and templates. Keep them engaged throughout your campaign so that they're excited and use some of the tools that we talked about to be able to easily manage your campaign. So to launch your campaign, if you want to do it today or tomorrow or next week, um so you want to map out your campaign. So, pick a format. Set a goal. Identify your first 10 fundraisers or your first 10 participants. If it's not 10, maybe it's your first five. Start building your toolkit. Utilize our toolkit and you can customize that and utilize that to send out to your participants. Um, and if you need any assistance or want any support, we're here to help support you. we can have um someone on our team talk through with you your peer-to-peer campaign and how best to set it up on the platform. So, we have a whole peer-to-peer fundraising guide that you can download and utilize. It'll be in the follow-up email. And we also have a guide for our team and event pages as well. So, some next steps. So, one, I'll send a follow-up email with this recording and the slide deck. If you want to learn more about Mighty Cause if you want to set up a call, let us know. As well, if you if there are any other topics that you want us to cover in a future webinar, please let us know um in the survey. Register for Giving Tuesday. It is open and it is free. So, I would recommend just getting that over with. It takes 2 seconds. Um, signing up for our next webinar. Our next one is matching grants and that will be September 24th. And then following us on social media because personally I love to see all of the campaigns that everyone does and if you tag us, I will try my best to make sure that we it is reposted on our account. So yeah, I hope that was helpful. I'm going to be here for a little bit for questions. I saw a question before. Will you receive a recording? Yes. So, you'll receive a recording and a follow-up email. Any other questions about peer-to-peer fundraising? Okay. Well, if there are no other questions, we can end this here and I can give you guys about five minutes back of your day. Um, I hope this was helpful and I look forward to see if you guys are planning on any peer-to-peer campaigns.