Patrick Flannery, Cultivating Relationships and Grapes | July 1, 2019
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Patrick Flannery began his career with the Ashland YMCA in 1977, where he took over an organization facing significant challenges, including a lack of qualified leadership and a property located near a city dump. During his tenure, he successfully expanded staff, launched fundraising campaigns, and initiated a capital project to build a new facility featuring a swimming pool and gymnasium. However, high interest rates and economic difficulties forced the sale of adjacent land and eventually the building itself in 1982; after leaving for Los Angeles, Flannery returned in 1989 to help keep the organization afloat before transitioning into viticulture following seventeen years at Ashland Hospital.
Upon moving to a rural property in 1996, Flannery initially struggled with land maintenance and state regulations requiring crop production, but he eventually planted grapes in 2005-2006, starting by selling fruit to winemakers before deciding to produce their own wine for greater profitability. The operation expanded after purchasing neighboring land, while Flannery and his wife renovated a dilapidated house and completed a tasting room in 2013. His approach to farming involved innovative solutions, such as using a large cat to break up compacted soil and selling hundreds of tires used for irrigation berms to a concrete plant to avoid illegal transport issues, demonstrating a pragmatic mindset that carried over into his winemaking career.
The winery focuses on unique varietals like Moedra, Carbonare, Tanat, Saab Blanc, Verdejo, and Torrontés, with a production philosophy that prioritizes quality over quantity by limiting yields to one cluster per shoot and managing leaf exposure for optimal flavor. The natural winemaking process avoids added yeast, allowing red wines to age in barrels for nearly two years while whites ferment longer, often utilizing partners like Linda Donovan of Pallet Wine Company to handle the increasing volume of fruit since 2016. Flannery emphasizes that beginners must avoid stubbornness and overproduction, instead focusing on creating wines that consumers genuinely enjoy, as the ultimate success of the business depends entirely on sales and customer satisfaction rather than just the efforts of those involved in production.
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[Music]
my name is pat flannery and i was the
ashland ymca executive director from
1977
to the end of 1982.
prior to coming to ashland i was the
assistant executive director for the
westchester y in la and
was hired by john strandberg and barbara
allen to
come to ashland so in june of 1977
i
came up here for an interview
it was 109 degrees when i got here
and i was trying to impress these people
about what a good why person i was
and they took me out to the y on this
dusty road
at that point the
the bridge over the railroad tracks on
ashland street or 66 was an old wooden
bridge and
the y was in a small building that's
still there
and
so john strandberg barbara allen and
trenton douglas interviewed me
and along with some of the other board
members and
after they got done with the interview
they had me go over to the oak tree
barbara allen's husband gerald owned the
oak tree restaurant which is now um
i can't remember the current name of it
but i went there and they
they thought about it and decided that
they wanted me to have the job and they
said can you start next week and i said
no i you know it's june it's the
beginning of summer there's all this
stuff going on at the
so i'll come up on
labor day and i'll start on labor day
and so i went back to la and uh the
beginning of september i packed
everything in my car and drove back up
here and they had found me a house that
i could live in so i was all set as far
as having a place to live
and
i started working at the ymca and in
those days the local y
was primarily
soccer they had a lot of soccer programs
for kids in the community five acre
piece of land with the building on the
front
and
so a little background on how
they even needed a new y director what
happened is in the
the ymca movement in order to be an
executive director at the y you have to
meet certain education qualifications
which involves also some why
background work different classes you
have to take
and the person that was running the y at
that time did not have that background
and the national y said either you hire
an executive director that has the
background or you're going to lose your
charter as a ymca
prior to me it was um jan patterson
whose husband owned
the
glass company in town which is currently
where standing stone is that used to and
i don't think it was called patterson
glass but
it was a big glass company in town that
did all the windows and doors and
and window replacements on cars and and
so she was the y director and prior to
her it was don cowan
and don had moved here from canada
and he ran the y for a number of years
but ran into conflicts with b.j holland
and so you have to go back a ways bj was
the presbyterian minister in town well
respected individual
he was the one that succeeded in getting
the y building built out on 66 um
because you persuaded george hunter to
donate the money
it was bj they got george to donate the
money for hunter park and for the ymca
and so
bj had a big influence on the y and when
i came there the y was pretty much debt
free
because of george hunter and um
so bj was a member of the board the
thing that's interesting is so that if
you went out and looked at the old ymca
building the y building was in the city
all the property behind the ymca was in
the county
and all of the property around the ymca
was in the county and in those days you
know we're talking 10 000 people lived
in town
tolman creek and 66 there were no
signals the only thing that was out
there was by mart and lush schwab those
were the only two
stores there was no shopping cart
albertsons wasn't there and behind the
ymca was an old the original city dump
is located down on tolman creek behind
the ymca and the guy that owned that
property would dig up glass bottles and
he had a little glass shop and people
would go there to buy old antique
bottles that he had dug out of the dump
and so that was that area of town in
1977.
so i i came here and uh you know i
i had
an administrative assistant that worked
part-time and
a person that came through
i can't remember what the federal
program was but there was a federal
program that helped non-profits that
would
hire somebody to assist you and he was
the soccer guy that helped with soccer
and other youth programs and so in those
days we started winding guides and all
the programs that the y did and mike
murphy who was the
medford y director was a good friend of
mine prior to that mike and i were both
hired by the same guy to go to work for
the y within six months of each other
so part of the reason i even got up here
was because of mike and he said you know
pat is probably a guy that we should
look at
so when i got here barbara allen john
strand by the way john strandberg is uh
jason strandberg's grandfather
so john owns associated insurance with
george shuu and barbara was a real
estate person husband gerald owned the
oak tree they had they had prior to that
owned
where the
um oh it's hard to describe but right
across the street from uh market of
choice used to be a place called um
the rats motel even though that wasn't
the name of it but the thing was
infested with rats and so
barbara and gerald
you know had a little um like a w stand
there
and they moved from there out to
doing the oak tree
so she was a real estate person and
anyway that was the beginning of the
ymca and we had some great
board members and at this point my
memory it's hard to remember them all
but pete hawes who was a big
ymca soccer guy
was on our board and like i mentioned bj
holland uh gill plunkett uh the plunkett
center at sou so gil was on our board
and so they early on said you know what
we want to do is we want to build a
swimming pool we don't have a swimming
pool in town we want to have a swimming
pool
so we began the process of working
towards a capital campaign to build a
swimming pool
and uh my
one of the
the things that makes a good ymca
director is having a strong development
background if you can raise money the
odds are you're going to be a pretty
good ymca director so we started out
doing what we call current support
campaigns every year to raise money to
help kids that couldn't afford
come to y programs and we gradually
increase the size of the staff
so i hired
senior program director pete morris that
came to us out of southern california
and then ben benjamin was hired then was
here in town after he left the y went to
work for access so ben was one of our
program directors we hired a full-time
uh administrative assistant who wound up
going to work for shakespeare after uh
things got a little shaky at the y she
went to as the secretary of the
development director at shakespeare
so
so anyway we started we did annual
fundraising efforts and started working
on
a swimming pool
and
the board evolved and we got new people
more influential people in towns wayne
smith was on our board at one time um
dave fort miller at fort miller's
department store dom provost and joyce
provost and you know we're in those days
so the rotary club met at the steakhouse
and today people go to the steakhouse so
where the provost building is which is
now the big art center right next door
up the street was a steakhouse had a big
huge sign on the roof and in the old
days when traffic went both ways on
siskiyou boulevard you know people from
out of town would stop there and have
lunch and dinner and that's where the
rotary club met
and i can remember a guy was early i was
must have been here a month or two and i
did a slide show
for the rotary club and gary prickett
was the uh president of the rotary club
at that time so it was 1977
might have been early 1978 and i didn't
have any slides so i pulled slides from
my old y stuff out of la
and showed these slides and you know
gary came to me i said you know pat you
maybe you should get some slides that do
a better job of representing ashland and
i said well i'll try in the future but i
hadn't been and you know at that point
it was sort of
i was the jack of all trades the guy we
had soccer on saturday on friday i was
the guy that mowed the soccer fields and
we irrigated with tid water so when the
irrigation system failed i was the guy
that had to
fix it or find somebody to help me fix
it so
anyway it was uh a quite a complete
different experience than working for a
y in los angeles which were you know we
were talking big huge ymcas with lots of
staff and
and it was pretty much just you know
when something happened i was the guy
that got called so we worked on uh
raising the money to do the swimming
pool and uh the decision was finally
made instead of just doing the pool
why don't we do a complete ymca so we
were going to put in a
gymnasium an indoor swimming pool
racquetball courts
a couple of locker rooms it would be a
real nice facility well
we had a number of hurdles
the first hurdle was people when we went
out to start doing um
a study
whether we could do this or not people
said
the y is too far out of town
nobody's going to go to the y why would
anybody drive all the way out there to
go to the ymca you need to move that y
closer to town
so at that point chuck lamarr who was
the president of heritage bank and
i went about trying to find a place
closer to town
that we could
put the ymca
and we looked at a number of different
places and
realized that
we it just wasn't we weren't going to be
able to do it the cost
where the baseball fields are for sou
right across from
the middle school
at that that one triangle we looked at
it in fact john maurer who was on our
board went up in his plane and took the
photos of the property we were going to
do that and the pearsons owned the
property across
east maine
next to
the old house
i can't remember the name of the people
that owned that house but
we were going to um put the y next to
that but
no sight seemed to be appropriate so we
wound up saying you know that
the
property we have on 66 is valuable
enough that we should
sell that property and buy the property
behind so the seven and a half acres
behind the ymca
we um
bought which included part of the dump
so the sock underneath the soccer fields
is the old city dump
and
at that point there were only a couple
of houses on tullman creek there was
nothing i mean we're talking out in the
country we actually bought the land yeah
so
but you know it didn't cost a lot of
money and um so we bought it with the
intent that we would annex it into the
city and build the y there but
you know so then we went to the city who
said we want to annex the property and
the city said well you know the problem
is we don't have a lot of water and we
really don't think we have enough water
to accommodate the inclusion of this
piece of property into the city
and i said well how about if we drill a
well
and they okay you can try it so we
drilled a well and the and i think the y
is still using the well
350 gallons a minute from the swell
it was the most incredible well
it would it would supply at that time
you know a third of the water for the
whole city of ashland came out of this
well and so
we finally were able to persuade the
city to let us um
get the property in annex into the city
and then we went about the fundraiser we
needed 2.4 million we raised a million
dollars
so the challenge was how are we going to
get to 2.4 million now in hindsight you
know i should have just scrapped the
whole thing and put the pool behind the
existing white building and
i said that's it but we felt
strongly enough that
this would be something that the
community would use the community would
want and so we went about um trying to
get financing to borrow what we couldn't
didn't raise and you know pay it off
through operating revenues
banks interest rates at that point were
15 to 18 percent
in fact the united way director at that
time stopped me on the street and said
you know i just bought a cd at 20
interest
and he said isn't that great
and if you know it was if you think of
it oh my gosh they're getting 20 off
your investment
but we couldn't um find a bank that
would loan us the money
and when we couldn't find a bank to loan
us the money people started backing out
on their pledges to pay the money and so
then we started having a
spiral effect where um
we just you know didn't have the money
to do what we wanted to do we now had
this new piece of property we started
grading it to put soccer fields in there
and
we eventually sold the
property right next to the ymca to
mcdonald's
sold the ymca to a guy from maine who
was a survivalist we didn't know why he
wanted it but he stored a whole bunch of
camping gear in the downstairs and never
used the building
and um
that helped pay back the loans that we
had had with heritage bank to buy the
new piece of property and keep the ymca
operating
and then um
it just 1982
it
became
obvious that we weren't going to be able
to do it and why would have to scale
back and go back in essence to the way
it was when i got here a small operation
one person running it and now the
dilemma as we know didn't have a
building
so we're operating out of a house on 66
a couple of blocks the other side of the
railroad tracks
and um so um ben went to work for access
pete went to work for a ymca in l.a and
the end of december 1982 i went back to
la and and worked for
the ymc and the san fernando valley the
mid valley ymca
yeah you still have that piece of
property in the back though yeah yeah
and it was at that point we had
converted it to soccer fields
and so what happened you know after i
left is the the why with the effort of
bruce and mary berkstrom who were on the
board
they
really
had to struggle with what can we do to
keep the y afloat
and the y had been moving from place to
place and you know we also had a very
good preschool julia dutsen was our
preschool director did an outstanding
job
and so they said well we need to get rid
of these soccer fields we cannot afford
to
you know maintain them so they gave the
property to the city with the
understanding that the city would
keep them as soccer fields ymca park
which is what it was called for years
and that took a lot of the financial
burden off of the
uh the y
and after i left carol jensen came in
carol had been a y director in san luis
obispo
and so she
um
her parents live here
yeah you know i know there's i know too
many things about too many other so her
brother is d chrisley who was a doctor i
still is a doctor in town i think so
um
her mom in fact mary chris lee i think
worked at sou
and so carol ran the ymca i went to la
and after
six years of being in la i said you know
i don't want my kids to go to
to junior high school in la i'm going to
quit the y and i'm going to move back to
ashland so
i quit the y moved back to ashland and
for a period of about six months i
didn't do anything and then bruce on
sawyer paddles and oars makes uh
river rafting paddles noirs and so i
went to work for him up in rogue river
did that for a year and then the job
opened up in the hospital and because of
my back you know people i knew uh chuck
butler jed meese
sid deboer
i sort of got the job at the hospital
and so i did that for 17 years and
worked at the hospital and now i'm a
vineyard guy
so
but you know there were a lot of people
back in my y days in ashland that put
their heart and soul into that ymca
and i'm glad it's successful and it it
proves to all of them that it really
did have meaning and it could happen so
and
the who's who of ashland went down the
drain you know the the um
the bank had been started by
uh five very influential people in
ashland who also were very involved with
the ymca
dom provost um chris hall
you know dr hall
the
[Music]
the gal that owned the uh pink church
which is now the cabaret and i can't
remember her name
it's what happens when you get old you
can't you know one point i knew all
these people but i can't remember them
now left yeah i left in uh actually i
started the job in la on the second of
january 1983
and i left um
in
august of 1989
and came back up here
and
started working with bruce in the winter
of 89 it might have been january of 90
and i got the job at the hospital in
october of 1990
but it's interesting that we have people
like you know john maurer was on the
board
and i was there and now he's back on the
board and pete hawes was on the board
and i think pete hawes is back on the
board and
you know john strandberg's grandson's on
the board and you know so
it's interesting how yeah
you know it just stays with but you know
john strandberg and barbara allen put a
lot a lot of time and effort into that
why
so the one of the big insurance
companies in town at that time was
reinhold o'hara insurance
and it was bob reinhold and bob o'hara
and bob's o'hara's wife marjorie was
also involved with the y
so barbara's last maiden name is skinner
her last name is skinner and but
um gerald allen's sister is barbara
who's uh meister
so meisters by right the original steve
meister's their son but um
so
uh i can't remember i think it's uh his
dad's name is dick but so dick meister
married barbara allen
yeah so barbara allen then became
meister and barbara skinner married
gerald and became
barbara allen
[Laughter]
but
what saved ashland was the bowmer
theater
in 1968 69 ashland was in pretty bad
shape a lot of downtown was boarded up
um
there
what happened when when the elizabethan
stage was open
things were wonderful september at close
everybody's gone
and so uh the population when i got here
was ten thousand so it might have been
eight thousand
but uh
when the bomber was built which it's the
same kind of thing as with the y
so um
um
bill patton
tried to raise the money to build the
the bowmer theater couldn't raise the
money
and went to the city and i think brian
had just come brian actually came from
westchester so brian amquist came from
the same area of la that i came from
bill went to the city and said
you know we need this i can't do it with
um donations alone i need the city's
help to to float a bond issue to pay for
this
and um what the shakespeare did is
signed all the assets of shakespeare
over to the city
in exchange for a bond issue that built
the bomber theater
and i seriously think if the bomber had
not been built ashland would have been
you know it would have gone even further
down than it was at that point but the
minute bomber opened now you have plays
that start earlier because there's
indoor and they last longer more people
come to town it became
and you know between bill patton who
you know so bill was a y member
and um he never came to the y
and so i said you know bill why are you
a y member and he said well
when shakespeare sends me to new york to
do play analysis i stay at the ymca for
free because i'm a y member but he was
so frugal that he would not spend any of
shakespeare's money to go traveling
around and so he
he uses y membership card to stay at
ymcas all over the united states for
free because he was a wyoming member so
but yeah so
um
it behance and i didn't mention that
part but our last gasp was the same
thing
i went to brian i said you know brian
let's float a bond issue
we'll sign all the assets of the y over
to you float a bond issue get this thing
done it'll be a great thing for the
community
and um ron salter i think was a city
attorney at that point and i can't
remember the all the details but it was
decided that it just couldn't be done
and we had actually gotten to the point
where we had started the campaign for
yeses we had a big banner across
downtown that said vote yes on the ymca
and we're going to you know have a bond
issue to raise the money to build y and
that
went
nowhere
so
that was you know the other thing that
we tried to do was merge with medford so
i actually put together a big proposal
on forming the rogue valley ymca which
is now called the rogue valley why but
that day it wasn't the rogue valley y
and the plan was ashland medford grants
pass would all become one big
organization to reduce the overhead you
know have you have one big corporate
board and you have small community
boards to run the individual wise
but
the medford board
wouldn't go for it
so
so i tried pretty much anything and
everything i could think of to do but
but ashland was so
you know in those days uh
christmas shopping they had men's night
out and women's night out and so
downtown all the um
the stores i i'm one night before
christmas so only the men were allowed
to go down to town and shop and another
night only the women were and they'd you
know shop for their their partner so
but
so yeah ray jackson and mary kay they
owned uh mary kay owned the country girl
which was a store in downtown ashland
and ray had a men's clothing store that
also was in downtown ashland eventually
moved to member jackson's men's store
i'm pulling things that probably nobody
today has ever heard of sort of like the
steakhouse
well that's changed over that period of
time what else do you remember
um you know the the thing i remember
more than anything else is that there
were no stop signs you know that if it
was pretty much
and it when the sun went down there was
nobody around you know uh vic lively was
the chief of police so actually vikka
ivy was a sergeant was working on our
campaigns helping the y because of the
work we were doing with kids in the
community
and
while he was involved with the y the
chief of police had a heart attack and
died and vic became chief of police i
can't remember what year that was but he
stayed actively involved with the y
his son david lively uh was also when so
when vic was
chief david was probably 12 years old
and what we do is pete morris
would take his um junior high group
and they'd go up in the hills and cut
christmas trees and then they'd sell
them at
one of the shopping centers out where um
where the cinema is today that was a
supermarket
and so they'd give them part of the
parking lot they saw christmas that's
how the kids would raise money for
summer camp the next summer
so where'd you go for camps
where did we go
well we used the uh the
the
medford y had a camp that was at um
hyatt howard prairie in those days so
we'd use that one and we'd also use the
boy scout camp at lake of the woods so
and we did a complete progressive
camping program we started kids out in
day camp and then they went from day
camp to
resident camp and they went from
resident camp to
backpacking camp where they would you
know get more and more into nature and
spend more time outside
i used to run for
seniors
at
camp outside of uh
of sisters
we'd do a week-long camp that was for
senior citizens
so take all your senior citizens when
you go camping for a week and they'd
stay in little
cabins and you know get to swim and play
cards in the evening and it was a great
time
so
in i have some documentation from 1971
that shows ashland why it builds strong
strong young men and strong bodies so
there's a focus
even as late as that on on the mail
uh as a as a y member
and mary bergstrom i think was
instrumental in bringing women into the
y is that is that
can you talk well by telling what by the
time i got here it was pretty much a
family why so you know one of the
greatest things that the national y did
was change from young men's christian
association to the why
that uh you know when i was a little kid
i went to the y 1 6 years old
in the glendale y in in southern
california and it was all boys and men
women weren't allowed but in the early
60s the y
made a decision a conscious decision to
become a family oriented ymca
and so they
worked at
providing activities for every member of
the family so when i went to work for
the y in 1970 it was
family-wide in in southern california
and when i came up here it was the same
way
we had um
as many women involved in the why in
fact we had probably more women involved
than you know we did things like uh we
had this program called rugrats where
women could bring their newborns and do
exercise programs and so we had all
kinds of stuff
but you know i mean i was pretty much it
i was a guy i was doing all this stuff
so and you know like i said it was uh it
was out on the edge of town you know
dusty
you know i out of my office window in
the first few months i you could see the
coyotes out running across the soccer
fields behind it and
so
when um you mentioned that you had the
presbyterian minister on your board
what was the church involvement at that
time well there's still a in there
in the national why today there's still
um
a um
into the words not christian but a uh
faith belief
that you know the the y tries to um
impart spirit mind and body so that your
um
regardless of what your spirituality is
you can find a place in the y one of my
best friends who was the president of
the lawy is jewish
and uh he he wrote an article years ago
where he said where is it written that
you
can't be jewish and have a christian
philosophy on life and so
there there was a you know we did
prayers before board meetings and
we did prayers when we went to camp and
but it was more of a prey the way you
feel like praying not a
uh strict
presbyterian methodist
catholic view on the world
so
but yeah bj uh
bj had been involved in the y for
years before that he was i mean that
that y between
his passion and george hunter's money
that's why the y was there
so because the y used to be i i'm sure
you've got it somewhere
um where the um
um
i don't know if they call it the bowmer
society right across from the
the bowmer theater that that's where the
ymca used to be
in that old building
which has been remodeled about 60 times
since then but
yeah any other
local churches involved
they were but you know i can't rem i
can't remember
do you recall
basketball do you call
church organized basketball well we did
in those days we called it yba youth
basketball association and yeah we used
so
part of the thing that shocked me when i
came to ashland is every elementary
school has a gymnasium
you don't have that in l.a
you know and part of it's because it's
not you know 10 degrees in the winter
time so kids play outside but it was
like oh my gosh so we'll you know so we
ran the yba program in all the
elementary schools there were five of
them that point
and uh you know as volunteer coaches and
uh we had basketball just like we had
soccer we had a basketball program so
that's pretty much it
[Music]
so i
i interviewed for the hospital job in
the summer of 1990 and
parker mccrary was the
development director for rogue valley
medical center and he applied for the
job also
and they offered him the job
and
he wouldn't accept it because of the pay
and jim watson was a hospital
administrator and he then offered me the
job and i went in to meet with him he
said the reason we didn't give the job
to parker is because he wanted more
money than i'm making
so that's how i got the job the hospital
was a department of the city of ashland
it had been it had been since i've
i you know i could spend hours jesse
winburn winburn
um street so jesse winburn came to town
in the late um teens maybe early 20s
and wanted to um build a big um house up
on the hills the city wasn't going to
let him do it so to try and sweeten the
pot he the hospital had been
privately owned he bought the hospital
and gave it to the city
and so we're um um
the um
college um
the u-shaped what is the name of that
building huh
anyway that used to be where the
hospital was it was called granite city
hospital and so
because of
christman i can't remember christmas
first name
they
decided in 19 late 1950s to move the
hospital to the new location
and which received about the same number
of complaints as the y it's too far out
of town nobody's going to go it's up on
the hill he can't get there in the
wintertime there's too much snow
so anyway that became the
new site for the hospital and um
so
our our goal was to raise money to try
and improve
the hospital you know in a time when it
was getting more and more difficult to
meet
the funding requirements because of
reduction in medicare and and insurance
plans
and i had an incredibly strong board so
most if
it most in fact lisa and i had to have
an agreement that we couldn't have board
meetings on the same day
because if we had board meetings on the
same day board members would have to
decide where they wanted to go so
um
a lot of people that were on the y board
were on the hospital foundation board
and uh
the dilemma that the um
the hospital faced is if they wanted to
do anything
that
involved
acquiring land or building buildings
that had to go to the city council
and it became a difficult situation
because then all the competitors knew
what was going on before the hospital
could actually make the move to do it
and so the foundation started
becoming the um
the organization because we were a
separate 511c3
that actually was
had a mission of supporting the hospital
but we had our own governing board so we
were totally separate from the hospital
with a goal of supporting a hospital so
we'd started doing off-site development
and
bill and florence schneider donated a
big piece of land thanks to chuck butler
and all his efforts and that's where the
retirement community is down at the
bottom of maple street
so that's the first
project we did but when i got there
we had
about thirty thousand dollars in assets
when i left we were close to 15 million
and we owned pretty much all the land
around the hospital everything around
the hospital was owned by the foundation
along with the big
piece of property and talent where we
had a medical office building there
and the pharmacy and
another building so we owned that and
that
too was because of chuck chuck uh a guy
called him one day and said hey i've got
this piece of land i want to get rid of
all that you have a cheap chuck
um put the down payment on and the
foundation reimbursed him for it and he
transferred it over but
you know he he could have kept it
himself and made a huge amount of money
but he
transferred over to the hospital
foundation and we made a huge amount of
money and all that money went back into
supporting the hospital so
we built the medical office building
that's at the corner of maple and uh
north main we built that uh medical
office building the one right across the
street val swanson was a physical
therapist in town and at the corner of
right it's right below the parking lot
we built that building for the
um
the hospital yeah you know i had a
pretty strong board and
you know i was the only staff person so
it was not like i could do it all myself
so they were the nuts and bolts and they
made everything happen i just was the
guy that did the paperwork that helped
them along in their effort to
make the hospital a stronger facility
and you know and i was long gone when
asante bought ashland hospital but i've
been told that
a number of these assets were what
persuaded asante to take ashland
hospital if they hadn't been able to
transfer those assets over to asante
asante wouldn't have done it
but
it helped
make the deal go through
[Music]
paula and paula brown's my wife so paula
was the public works director i was
working at the hospital we were living
in quiet village
is it still called quiet village okay
and
in 1999
late 1993 i said you know paula let's
get out of the city let's move out to
the country have a nice place where we
can have privacy and you know we don't
have people right next door to us and so
i found this place and let's go look at
it so uh ronda lewis was on
the
board and rhonda brought us up to this
place
and paula walked to the front door
opened the door said absolutely not
and closed the door and we went away
and we looked for other places and
nothing seemed to really so
in the latter part of 1996 i said you
know paula that house is still for sale
let's go out and look at it one more
time
and now ronda was no longer bored
carlene hester was on the board carlene
is another real estate agent in town
and so
carlene brought us out we looked at it
and i said you know i i think we can
make this work
uh
paul says i don't know i said oh come on
you know be it'll be fun it'll be an
adventure so we wound up buying it
it was in such bad shape but obviously
in bad shape when you consider it was
for sale from
1993 94 to 97 when we bought it and
nobody everybody in town had looked at
it nobody bought it so
we had
they
the guy had put
12 inch pavers on the floor overloaded
the floor so the floor sagged
put you would in the master bedroom but
laid it green so that you would shrunk
so you'd get your toes stuck between the
chunks so you would
and anyway the list goes on and on but
we um we fixed it up got the point we
moved in and then looked outside and
went oh my gosh we haven't paid any
attention to the fact we have 13 acres
of land
that
we haven't done a thing to because all
we have is a little sears and roebuck
push mower
and with weeds the neighbors felt so bad
for us they came up with their their
brush hog and mowed along the edge of
the road so we could at least get to the
house
and uh you know
because you can't have 13 acres while a
tractor and we didn't have a tractor so
the next year we had to buy a tractor
and then the other problem you know so
there's all these things you don't think
through so
as you're probably well aware in oregon
there's
land use laws so this is what's called
efu land exclusive farm use exclusive
farm use land you have to produce a crop
at least once in every five years or you
potentially lose your tax deferment
it's not forgiveness of property taxes a
reduction in property tax because you're
feeding the masses
by growing something on your property
and we hadn't been growing anything and
then the tid guy because we have tid
water kept calling me going uh pat we
need to know what uh kind of crop you
produced last year because if if you
don't grow a crop you don't you're not
qualified for water and then you five
years of no crop yet so we tried
different kinds of hay and that didn't
work and we tried echinacea and that
didn't work
and finally paula was gone she was with
the navy she was actually in iraq and we
talked once a week and i said you know
maybe we should revisit doing grapes
and she goes you're kidding me you said
you didn't want to do grapes because you
didn't want all these people on the
property and now you want to do grapes
and i said well but i don't know what
else to do and she says okay so
at that point at a time greg jones
geologists at sou had a side business
called cascade environmental
and so i hired him he came out he does
soil test solar access elevation and
he'll tell you number one
whether you can grow grapes and if you
can grow grapes what varietals he thinks
would work
and so i he the good news was we could
grow grapes
the bad news was i didn't know which
grapes to plant you know i i'm a pbr
kind of guy pabst blue ribbon
so
i i took this report and i went over to
jack day and michael donovan jack they
and michael was working for jack at
roxanne i said okay guys
what would you grow if you were planting
today and they said well i think i'd
grow malbec tempranillo and vlna so i
came home and i i said to greg okay i
think i've got it now what do i do and
he said well you need somebody to
help you so
um there is a guy named randy gold that
has this company called um
uh what's a company called pacific crest
vineyard services
and so call randy so i called randy
randy came out and said yeah we can put
it in and you know i think we'll run the
rows north and south like greg said and
so
um in 2005 2006 we put in all the
trellising and
planted the grapes and
wind up at that point selling grapes to
wine makers who would you sell to those
first couple years uh schmidt
but the dilemma is you know so uh
we're hoping we're going to make money
off this even though it um
it qualifies it meets the efu thing and
the tid thing
so you know initially randy comes out
and says you know pat you're probably
gonna have about uh four tons to the
acre and i'm going oh good four tons two
thousand dollars a ton eight thousand
dollar whoopee
i'm gonna make some money well the thing
that i didn't realize is that a point in
later july early august
control of your
vineyard goes to the person that you are
selling the grapes to
because they're interested in quality
because they want to make wine under
their label that somebody's going to buy
so cal came out and said you know pat
you need to drop fruit you're overloaded
i said what do you mean drop fruit well
you know you're
you're two two two which is two clusters
of grapes per shoot you need to be one
one one so driving wait a second two two
one one so instead of four tons per acre
i'm only going to get two tons of the
acre and all of a sudden
so so this one andre you know i mean i
it annie's right and you have to do that
but at that point i was stupid
so
after a couple years um the next door
neighbor wanted to sell and we could
tell he really didn't want to sell but
he put it up for sale and it sat there
for a year nobody bought it and so i
went to paul and i said you know paula
if we made our own wine instead of just
selling the grapes we'd make a lot more
money
even though we're not making money at
all
so we
we went and talked to said zia owned the
place next door we talked to sed and
came to an agreement he sold us the
property with the understanding that he
could stay in the house for five years
we'd start putting in the vineyard and
he'd stay in the house and
um
and we'd grow grapes and make wine and
and sell grapes so but the dilemma of
the whole thing is um
everything's front end loaded so you you
know paid there's a capital outlay to
put the whole thing in there's the
expense to grow the grapes there's the
expense to
make the grapes in the wine there's
expense for the bottle the label the
cork and that little steel thing that
goes over called a capsule you get all
that done and then for a red
it's got to sit for
two three years in a bottle to age to
the point where it's perfection
and then
somebody pulls the cork and goes this
stuff's terrible
and then what do you do thank goodness
we haven't had that happen yet but
that's the
you know the fear that always goes
floating around in your mind is there's
no guarantee
about what the wine is going to taste
like until you pull the cork and taste
it
and we finished the tasting room in
2006. so what happened was
um
we bought that property in 2008 said in
maryland were going to stay there until
five years for five years and we
actually thought you know when five
years up they could stay you know they
sort of become our adopted parents you
know
and then marilyn had a stroke which was
shocking because she was the active one
said didn't do anything just sat around
so she had a stroke and within six
months was dead
and we were in the process of planting
you know each year we'd plant a little
more
next door and said came to us and said
i'm leaving
and we said well where are you going
and he said the philippines my kids hate
me
i don't want to live here i met a girl
online i'm moving to the philippines and
said was 82
and the girl was 37 with four kids in
cebu city and we went uh no you know
because he's sort of now our adopted dad
we said said why don't you have her come
over here first you know we can meet her
you can meet her and see what this is
like see if it'll work before you you
know dry you fly all the way to the
philippines
okay so months go by and we hear no more
so we went over one day and said so said
what's happened with the girl coming
well i sent her five thousand dollars
but she can't get out of the philippines
or like oh this just does not sound good
at all so
we tried to talk about he said no i'm
going so
he had one final party on the 4th of
july in 2011
and his kids came his the son and
daughter came all the grandkids came and
his son drove into the greyhound bus
station in medford and he took the
ground bus to san francisco now you ask
why did he take the ground bus he said
well if i take the ground bus i can
sleep on the bus and it gets there in
the morning and it's right by the
philippine consulate so i can go in and
get my
passport visa to go to it and i don't
have to pay for a motel room
so he saves all his money you know he's
and so he took the ground to san
francisco got his visa went off to cebu
city the gal's 17 year old son met him
at the airport picked him up and he is
the happiest guy in the world she takes
care of him he's built a house for
expats in cebu city and
you know every once in a while i get an
email from he says this is the greatest
life i've ever had
now you could think things could have
gone a lot worse than they did but they
have turned out perfect for them so
anyway the law so then it was like okay
now we've got this house
which
i could spend an hour and a half talking
about the house so imagine you know i
mean you're talking about a a
five-bedroom four-bath house that he
takes one suitcase and leaves
so
you know the beds are unmade there's
clothes hanging in the closets the
dishes are in the sink dirty the
dishwasher hadn't been run the stove has
pans with grease in it and it was just
like
oh
anyway so
we took months to
um get it all cleaned up and chris
adderson was our general contractor that
did all
the finished work you know put all
window windows and doors and but uh
when you walk into the living room
that's pretty much the way the living
room was the fireplace was there the bar
wasn't there but the fireplace was there
the kitchen was part of the living room
the two handicapped bathrooms was one of
the bedrooms and um
but we had to stop planning to put the
money into doing the tasting room so we
opened in february of 13 the tasting
room so
and there are pictures over there of the
you know going through before and after
of what the place looked like but
you're a hell of a storyteller
well that's a so when we um
when uh we first got the property we you
know the thing was we're going first
thing you have to do when you take land
and you and you plant grapes you have to
rip the ground
so you bring in a big huge cat and it
has big tongs on the back that go down
four or five feet into the ground and
they break up all the soil well in the
process of breaking up the soil we
pulled off the ground
450 tires
and so what we figure he did is when he
so he bought the property from don
maddux and knew very little about
farming but he uh flood irrigated so
what we figured he did is he if you take
a tire to the dump it's like three or
four dollars
and if you had no idea what i was
getting into and if you put us you know
so we think he put a sign down at the
that at the uh
road said i'll take your tires for two
bucks
and so he made money and then he got
tires that he used for the berms for his
uh flood irrigation
and uh yeah we had so down by the
the gate down there we have for years we
had all those tires stacked up
until i finally found a
concrete plant in redding that uses
tires for um
for biomass to generate electricity and
you have to pay them but you you don't
have to pay them five bucks a piece like
you do at the dump you pay them i think
it was a buck and a half two bucks a
pizza and they come pick them up because
you in california if you transport more
than two or three tires the state police
will stop you because people are dumping
tires
so you have to have a permit to
transport it's more than anybody needs
to know about tires we wanted to have
wine under our label so initially he
made so many cases of wine under our
label which really helped because when
we opened the tasting room we then had
wine to sell a lot of people in their
tasting room and especially the reds
aren't ready to be um
so so anyway cal schmidt made wine for
us for a while and then one year
we had so much vlad that he couldn't
take it all he had a fermentation tank
that would hold 800 gallons and we had
about twice that
so we picked the fruit
and we trucked it out there he couldn't
take it so i called linda donovan at
pallet wine company and linda says sure
i'll take it so then we started using
linda and um we had a couple of years
where linda made all our wine a couple
of years where she made part of it and
cal made part of it and now linda's
doing all of it so starting in uh 16
she's um doing all our wine
so tell me about your wines tell me
about your
wines and what you love about you of
course we knew nothing about wine going
into this thing but the thing we've
learned is you cannot be um
stubborn and uh try and over produce
so if we're if we're um
not selling any fruit if we're
everything's going to us we do one
cluster per shoot
and we expose our grapes to more sun in
the in the late summer so we we pull
leaves off on the
um eastern exposure of the vines which
um
it heightens the flavor of the wines we
believe it does and
um
so we try to make uh 200 to 250 cases of
each varietal and we feel we can sell
that through our tasting room and we try
and grow varietals that are unique
that um
the
average person that comes into the
tasting room would say i've never heard
of that
so
when we started doing malbec tempranillo
and bna it was that but now it's sort of
like everybody's doing it so we um then
we planted mo vedra
carbonare tanat uh saab blanc a lot of
people do but our saab blanc has more uh
flavor to it your your typical saab
blanc is a grassy new zealand style saw
block that's picked at
18 to 19 bricks which is the sugar
content we let it hang longer try and
pick it at 22 23 bricks so you get more
flavors in it
and we grow verdejo
so
and we're looking for
torrante's but we can't find
a place to get it
toronte's is a a very prominent south
american white
so we don't rush our wines we
try and keep them
in fermentation as long as possible we
don't add anything to the preparation of
our wines no yeast everything's natural
and um
so like with our reds we keep them in a
barrel for almost two years in a bottle
for two years or longer before we sell
them
and that softens the tannins so you
don't have as much bite on the back of
your tongue and we feel gives you a more
flavorful wine
so and paula does all the labels
and
we have a staff that runs a tasting room
which is a wonderful staff of people and
you beg the question and i only ask it i
never do but you beg the question
whether you're making money now no
so uh there was a guy that used to work
at troon this is a number of years ago
and he said you know the great business
is like panning for gold the only guys
making money are the guys selling picks
and shovels
because the reality is
uh
everything i went through before you
know the bottle the cork everybody gets
paid
and then it sits
and
you're only
um as successful as the consumer
and likes your wine
[Music]
you