Observer Taste Field Dynamics

All right, we're started? Okay. >> [clears throat] >> So, I have a friend. His name's Dennis Hartman. He also goes by Denny. He owns The Green Rail, which is the restaurant and bar in Hills, Minnesota. The main one on Main Street. The only one that serves food for the whole day. >> [snorts] >> Um >> [clears throat] >> he bless him. He is an older guy, has an amazing heart. Love him. And his [clears throat] other business, Cabinet Works, has done amazing. 30 years plus, I believe. >> [snorts] >> So, he is very familiar with making a great cabinet. And when he makes a great cabinet, what he does is he relies on word of mouth of how amazing he did. Because someone sees that cabinet in the kitchen, in the pantry, in a bathroom, in an office. And they say that's a feel so good. Like it's so professionally made. And then as soon as they hear one of their friends, family, whatnot need a cabinet in one of their spaces, they always instantly refer Dennis Hartman and Cabinet Works. So, what [clears throat] Chris, myself, Tim, and others are really thinking for The Green Rail we were spending some time explaining that to Denny tonight when we were all hanging out by the fire. And it was it was fascinating talking about what digital creation is and being a master artist in the digital creation space and what that is and what that looks like for driving clients to the Green Rail. As an example. And it was fascinating explaining it to him because Denny is not that interested in technology. He >> [clears throat] >> he we joke around a lot about his >> [clears throat] >> about smartphones and how, you know, you know, press press the button on that thing and you you do it. That kind of thing. So, talking to him about digital creation was interesting because he ultimately wasn't even interested in it. And this was the brilliant thing because Rockwell and I are sitting there going like, "Wow, this is such a fascinating way to describe what digital art and scaling are to land new reach and then new conversions of customers to the Green Rail to have a ticket cuz they'll spend money on a burger or two and a drink or two. And so, we're and we were starting to explain even customer acquisition costs and how you could create a really interesting video that doesn't necessarily need to start with the camera being >> It's an imprint. >> on the burger, but it can be a joke to people having a fun time. >> Right. >> If you see people in the short form video having a really fun time at an establishment, and then you also reference how good the food is, you'll connect the people having a good time to the food, to that establishment, and you will say, "Hey, I want to try out that establishment. That looked like a fun time, a good joke was cracked, people were celebrating things." And so, that's conversions. Go ahead. >> It's It compounds that emotional signature at that geospatial location. >> Yes. Yes. And now >> And it reinforces, yes. >> Yes. Now, now watch this. Very good. So, now watch this. Um >> [clears throat] >> what what a campaign looks like. So, there's like 350,000 people in the Sioux area metro, big big. And Denny's located The Green Rail is located 20 minutes from the east side of Sioux Falls, South Dakota, and Hills, Minnesota. So, it's very very quick little jet. We got some nice parks to check out. We got some nice experiences that you can have out here, too. And what you're basically doing with a digital campaign [clears throat] is that you make it into as good of a performing piece as possible that has a great hook, that captivates attention to not scroll past, and they watch, and they have an emotional and and actionable experience and step that they take, which is to come to the restaurant, okay? >> So, >> It's all intentional. >> So, so being really good at that is huge. It It was huge for basically 15 years and it still is. You know, you know, I was hired on as like a social media manager. >> Yeah. >> Or whatever. >> Yeah. >> Um a digital art director, whatever you want to call it. And >> [clears throat] >> And so people would even assemble teams behind them of other, you know, videographers or editors, video editors, uh animators, these types of jobs. And they would make this type of high efficiency outreach content that would include conversions, [clears throat] you know, to the And actually many people Let me to make a very relatable analogy to a lot of people, okay? Because everybody is looking at their social feeds >> Yeah. >> And everybody knows what it's like to look at your social feed and see an ad for something that especially is like an item or object that you can buy on the internet and get shipped to your doorstep. >> Yeah. >> that kind of like convinces you that it fits one of your needs like that. >> Yeah. >> And so then you buy it for whatever, 20, whatever, you know, even that cost of that item is. So everyone's familiar to see those types of ads that are really well-curated digital art director-style content. >> Yes. >> To then measure. So that's paid I was teaching this to Danny. That's called paid advertising. >> Yes. Yes. >> Okay? So there's a difference between paid advertising and organic content creation and outreach that people organically do on your behalf. >> Yes. >> So sometimes what this looks like is if if somebody So a couple people buy your product and then they use that product. >> Yeah. >> They use it and sometimes they'll even like, you know, they'll be wearing it or whatever, right? So that it's easy on video to show that like these are the >> The most efficient way for information that's true and good to rise to the top. >> Yeah. And >> I hate to use those words, but like >> It's a little Yeah, it's a little more it's hard to explain. Yeah, exactly cuz of that word. It's hard to explain because of that word because that's why blood cells >> Yeah. >> is a [ __ ] up thing that the mainstream news media goes on. >> Yes. >> Right? [ __ ] up. People click on it. >> Exactly. >> Right? Um versus, you know, >> [clears throat] >> beautiful park renovated in Southwest Minnesota. You know, >> You really go where you're Yeah, whatever it is. >> you know, murder. >> Mhm. >> Murderer captured in Southwest Minnesota. It's like, "Oh my." You know, >> Right, right. Okay, anyway. So, it's it's a little more complex than that, but we can cover that if we get to it. >> Yeah. [clears throat] >> So, now this like the shorts example is a very classic one. There's a lot of like men's shorts ads that are trying to be sold to you, right? So, guys sometimes buy those, and then if they really like them, >> Mhm. >> what they'll do is they'll post >> Yeah. >> about how much they have a great experience with those men's shorts. >> Yes. >> That's called organic. >> Mhm. >> That's organic social media content creation, okay? >> [snorts] >> So, that's where what you were >> lie. >> That's where what you were saying, you know, resonated in a way with what you were saying. >> Yeah. >> So, it can be good like in that way. >> Yes. >> You know, again, as long as it's not promoting [clears throat] brainless consumerism, but instead a product that actually feels really good and isn't trying to be capitalistically distractively pulled from. Okay. >> Which is reflected in the kind of advertising, too. >> It is reflected in the advertising, yes. Okay. So, [clears throat] we have again, organic like that. Then we have paid, >> Mhm. >> Then we have another one which I was teaching Danny about, which is >> [clears throat] >> exciting campaigns that you can make >> Mhm. >> that kind of require uh paid, but it's not you don't pay for ad space, right? What you do instead is you pay for a whatever, I don't know how much these are, but a $5,000 electric ATV or something like that, okay? >> So now you've committed the restaurant, the Green Rail, >> Yes. >> to a $5,000 electric ATV prize >> Yes. >> purchase, okay? >> Yes. >> Now what you do is all you do is you just start Again, you don't need to do paid advertising for conversions on this, although you can also do that. >> Yeah. >> But what I'm saying is you can start propagating >> Mhm. >> a campaign, >> Mhm. >> non-paid campaign, but telling people, telling people and posting about it on your own page, just doing without it being paid. And then having these graphics and these videos that are talking about the $5,000 electric ATV prize. Now what you do is you say the the thing that qualifies you into the raffle for that electric ATV prize is to spend $50 on your tab at the Green Rail by the end of June of 2026. >> Yeah. >> Okay? Now you've given people 2 months, >> Mhm. >> May and June, >> Mhm. >> to purchase make a one $50 ticket. Every Every $50 ticket could be a raffle >> Yeah. >> name name entry, right? >> Yeah. >> So if you, you know, if you spend a good amount of money already at the Rail, you might, you know, you might get like 10 you might go 10 times over the span of 2 months, and you may get 10 entries. >> Yes. >> You know? So if you're already do going, >> Yeah. >> you know? >> Why not? >> So now you get how it would draw people from even Sioux Falls, >> Yeah. >> right? To come. Not just like La Verne and Steen and Beaver Creek, the smaller like nearby >> Right. >> But even Sioux Falls. >> Yeah. Yeah. [clears throat] >> Because what is you know, it's $50 you get to try a new delicious burger, a new menu item. >> Mhm. >> The special one in the place that you you know, that you want to go and see a place you haven't been to before. >> Yep. >> And you get entered for this raffle. So you enter a small percentage chance of getting that which is fun, too. >> Yeah. >> You never know, you could get called. >> It is fun. >> Could get called. >> Maybe. >> And if you get called you have an electric ATV and THEN YOU'RE LIKE >> I THINK I KNOW WHAT YOU WANT. >> OKAY. >> YEAH, OKAY. All right, let's go. >> So Um >> [clears throat] >> what we were talking about >> [laughter] >> So So now Now what's interesting is you add on top of that, you have another thing that they get to do. Maybe they go over to Terrace Park and they get to walk around the lake. You know, there's a bunch of things that you can do here, okay? So you kind of make a little date night or a friendship day or whatever out of the experience. >> Yes. >> All right. Okay. Now Now what we were what we were teaching Denny through that >> Mhm. >> is we were teaching him and and we were even We were It ended up we were asking him to hold space for us basically. Cuz right, he's you know, he's like that would be great if you could drive, you know, those tickets at the rail. >> Yeah. >> Right? >> Yeah. >> But to him he's not interested in like the tech and digital creation part and all this stuff. >> Right. >> [clears throat] >> Networks. He doesn't like networks. >> Yeah. He He was holding space >> He was. Yeah, yeah, yeah. >> us >> Of course. >> to have that experience >> realizing the profundity of what we were even talking about. >> Yes. >> But it required somebody to be an older man who wasn't who was interested in the ticket >> A father that believed in us. >> A A father that believed in us. >> [laughter] >> Yeah. >> beautiful. >> Yes. >> Okay. >> Go. >> So, now let me put this into this perspective. So, I don't exactly know um how many tickets uh that would bring in that campaign. >> Right. >> I think it would easily be more than 100 tickets. >> Yeah. >> I think it would be 200, 300, 400, maybe 500 tickets in those two months. >> Yeah. >> Okay? So, what I'm saying is you would easily get your >> money back. >> Not only money back, but brand brand awareness, reoccurring customer potential. >> Yeah. >> These are huge things, right? All of a sudden, they say, you know, "Dude, you remember when we drove out to that cornfield and played those that little town uh uh surrounded by cornfields that had that really fun little disc golf course that there was basically nobody at and how >> Yeah. >> cool it was to be there?" >> Yeah. >> Remember those burgers we got? >> Yeah. >> Remember that? >> Mhm. >> At that place through Green Rail, remember that? >> It's adding so much energy on mental and and return for >> Yes, so >> Sorry. >> So, now you have you created brand brand awareness and a potential customer return. >> Mhm. >> Okay? >> Mhm. >> So, it's it's a hugely paying off thing. >> It is. >> Okay? This type of campaign, like a prize-based campaign, we can call it that, right? >> Yeah. >> So, there's again, there's paid advertising, there's prize-based advertising, something like that. And then there's organic advertising. And then of course, you know, underpaid, it's not just you paying to for ad space in people's newsfeeds for your design to be seen there or your video to be seen there, but it's also you paying for what appears like an organic ad. Yes. Because when you that's what's called like influencer marketing or whatever. That's why influencer campaigns that are paid when you pay an influencer 10,000 or 30,000 dollars or whatever to make a post about your thing cuz they have a million followers. That is both a paid and it appears like it's an organic. Right? That's why Instagram and other marketing all social media platforms had to start including the paid sponsorship branding on that post. Okay? It has to be declared as like a paid sponsorship because otherwise it can appear deceiving. >> It is deceiving. Yeah. So so that way you know it that's what it is. Yeah. >> So >> [clears throat] >> now ultimately what makes this subject fascinating in my opinion the ultimate ultimate thing because [snorts] it's not even so much about you know oh build a great piece of digital art that then has out of the 350,000 people in the Sioux area metro it gets imagine if it got half of that reach or something and it hit 175,000 people. >> [snorts] >> Even then it's not about getting the reach and it's not about out of those 175 you get a 5% conversion rate. It's not even about the customer acquisition cost. Not about those things. >> [clears throat] >> And driving ticket sales to the business, even though some people can argue that it it's all it's all about creating a beautiful digital art thing that then has a low customer acquisition cost that then also converts, you know, the ticket at the restaurant or at the the software company that's selling SAS >> Mhm. >> software as a service. Um or that's selling back like men's shorts. Okay? It's not about that. It's not about taking something putting in the digital space that then converts into physical or other digital purchases. Okay? It's not actually about that. Which is fascinating, right? Cuz you would think it's totally about that. >> Mhm. >> You're telling me that I watched a Wait, 10 minutes? >> 18. >> We You're telling me I just watched for 18 minutes thinking that the subject of this video was going to be about that? And it all it all was about that. But the most fascinating thing that requires a little bit of >> [sighs and gasps] >> It's a bit like a It's like a psychedelic intelligence of watching how things across a field of observers Okay? How it can enter the digital streams of those fields of observers in different clusters around the planet. And you have that's Balls Cluster, then you have another cluster in some town in India. >> Huh. >> Completely different Look. >> Yeah. >> Completely different taste. >> Yeah. >> So, the content has to also be coordinated to that taste. >> Yes. >> Okay, correspondent. >> Yes, thank you. >> You're welcome. So, what's nuts is that really what's happening is your you're working within this observer field of tastes. >> Mhm. Yeah. Yeah. >> And it's crazy because that's essentially what this sort of gauge theoretic economics is actually about. So, it's fascinating that a field of observers, right? The simplest way to put it is what is the temperature in Minnesota right now? >> Mhm. >> And you'd be like >> 49. >> what do I do? Do I like take the average of all major towns in Minnesota right now? And do I like take the average of that? Like is that what I do? And the real answer to that question is it's a field of >> Yes. >> The southern towns in Minnesota are going to be slightly warmer. >> Yeah. >> You know, they might be whatever 49° F. But then as you go like a gradient to the top plus all kinds of, you know, different fluctuation, you know, you'll you might be at 44 in North Minnesota. Maybe it's 39 in North Minnesota. Cuz you know, it's May 1st, 2026. >> Fan. This is it's a good spread. >> Spread? >> Mhm. >> Right? The fascinating thing about that field though, right? Cuz the weather analogy is a is a very understandable analogy. >> Yes. Yes. >> [clears throat] >> The observer taste field >> Yeah. >> is just like that. >> Yes. >> Okay? >> Yes. >> So, that's why >> Yes. >> you know, Sioux Falls, South Dakota is pretty white. You know what I mean? Like, it has some pockets of ethnicities and stuff, right? It does. >> Yeah. >> But, it's completely different than if you were, you know, targeting >> Uh-huh. >> London or Cairo. >> Yes. >> You see where I'm going with this, right? It's also different if you're, you know, targeting a much smaller town. >> Mhm. >> You know, a a you know, a 1,000 person town in rural Alabama. >> Yeah. >> Okay? Um and I must say >> [clears throat] >> you it's important to understand how that everything that's being said can also be leveraged for the dark arts. You have to fully integrate >> Yeah. >> all of consciousness and how it works. >> Yes. >> Which includes >> It most certainly will. >> people abusing what was just said for provoking >> Yes. >> war >> Mhm. >> between peoples, right? Which is basically what social media, unfortunately, has also turned into. It's also turned into a huge psychological [clears throat] warfare machinery through targeting and and fear and emotive and warlike behaviors. >> Yes. >> Okay? Um So, >> [clears throat] >> this whole this whole taste field, right? >> It's like a it's like you cast out like an artistic vibration >> Mhm. >> right into that observer portal field. >> Yes. Yeah. >> Okay? >> Yes. >> Right? So, that was my symbolic right? >> Oh. >> way of describing that. >> I see. >> Yeah? >> Yeah, I see. >> Okay, right? So, good, good. Okay, so So, again, you cast out that that art vibrate digital art vibration, okay? Into that that observer taste field, okay? >> It's an imprint. >> Yeah, it it it it it pulsates through it, right? It pulsates through it, right? Creating po- po- po- po- potential imprints. >> Yes, potential imprints. >> yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. >> Uh-huh. Depending on Yeah. >> So, so, yeah. So, depending on >> the taste >> taste and depending on how good the art was that got sent over, all of this stuff, okay? >> And yeah. >> So, so, check this out, okay? >> How many times? How intensely? >> Yeah, check this out, check this out. So, exactly, exactly, exactly, you got it, you got it. That's exactly the thing cuz if >> How many times and how intensely? >> that Say again? >> How many times and how intense? >> Yeah, and I would even say there's that part of it, but I would I would really say that the the first kind of thing you said in how intense, >> Uh-huh. Yeah. >> I would say that really the most important part of it is really the how intense, and then it's also the intensity's interestingly also connected to >> Yes. >> kind of like the intensity of the taste of the receptacle >> Yeah, yeah, yeah, yes, yes. It's not >> about like the intensity of the digital content being very like hokey and what >> Yeah, it's a key key holding. >> Yeah, blah blah blah, right? >> Uh-huh. >> Okay? >> [clears throat] >> Yeah, it is. It's like yeah, you send out a You send out Yes, yes, yes. It's like you send out a You send out a payload. >> Uh-huh. >> Right? Just like in biology, right? When you're trying to You're trying to You're trying to send a like a a pharmaceutical or you're trying to send something >> Yep. >> into the body that then delivers a payload, right? That then the cells are the receivers. >> Yeah. >> of >> Yes. >> Right? >> Yes. >> [clears throat] >> Which is exactly what we're talking about as a piece of digital art that goes through that observer field with intensities and taste intensities of receiving that. >> Uh-huh. >> So, it's almost like yeah, the the digital art itself is the payload and then the the, you know, the the the intensities of taste are really the receptacles. >> Uh-huh. >> Right? >> [snorts] >> And >> of them. >> So, you just to be clear, it's also resonances. >> Yes, yes. >> are very very important here. So, like take Another word in some ways for taste can be resonance. Like >> That's how >> Is there resonance? Right? I resonate with that. >> Yeah. >> Purchase. Come come come. >> It's what you are. >> Yeah, you are vibrational intelligence. >> are you Wait, you you eat so many like >> We won't get into into the vibrational intelligence of God. >> And >> It's just a a holographic language. >> It is. It's it's a huge >> It goes from literal to holographic. Okay. >> Okay. Okay. Yes, it is. It is. Because that field >> Uh-huh. >> of observer tastes in a region >> Uh-huh. >> different region different taste, right? >> [snorts] >> Right? That's the intensity of that receptacle. >> Yes. >> And it's all, you know, holographic informatic ultimately, [clears throat] but when I don't want to get into that. Okay? I don't want to get into that. There's just >> Let's get out of it. >> Yeah, it's just it's too much because then we start going into physics and consciousness and all this stuff and we start kind of in a way losing people who aren't interested in that. >> And I really want some milk. >> Yeah, and we're basically done with the subject, but >> Are we? >> Well, let me go for a little bit longer and then I think we're going to come to an end. Okay? >> All right. >> Okay. Okay. So, really the core takeaway, the core most profound takeaway after 18 minutes of thinking about this is what to >> 27. Yeah. >> After the first After the first 18 minutes, like the last 10 minutes has been about what we talked about now. But the first 18 minutes were about you thought us educating our dear grandpa >> Yeah. >> about like digital content creation for converting customers at his restaurant was. >> Yeah. Yeah. >> rug pulled him. >> very caring, intentional way. >> intentional way, correct. >> So that we ourselves could understand. >> And so that we ourselves could understand it because hilariously enough, hilariously enough after 10 minutes, I paused and asked Denny and I said, "Hey Denny, are you having a good time? Does this information resonate with you? Is this information interesting to you? >> Yeah. >> Right? >> Yeah. >> And then Denny goes, "No, not really." >> Yeah. So sweetly. >> So sweet. >> Yeah. >> And >> [clears throat] >> Which in itself >> I started cracking up and I was loving it and so that whole thing was Denny holding space for Rockwell and I to understand the profundity of it and the fascinating thing is we made those connections also to physicality with his cabinet works company, all this stuff. >> Yeah. >> And in In with Integrity Farms Cannabis, it's the same style of way. You want to create a really good reel or piece of content that again has a very low customer acquisition cost. And this is how you tie it to the second part of what we've been talking about, because that digital art is like a payload, a crafted payload, that goes out into this observer field of tastes. >> Yeah. >> Right? Preferences, res- this reads for this observer recept- receptacle. >> Mhm. >> Um and based on the level of resonance of that digital content that landed its payload in the newsfeed, right? Is the conversion that happens or not, right? >> And it's really profound because it also is about the different locations as well across the world and those those are different taste fields, >> Mhm. >> So, that was what the second part was about and that's why, you know, we did so much time on the second part to show you what's really the profundity of the thing. Cuz when you start seeing consciousness more as an observer field, >> Mhm. >> right? Which we call an entangled singularity, okay? When you start seeing it that way, it completely changes your perspective about what who you are and about what you want to contribute to the world, because it stops being so much about you. >> Mhm. >> Me, what can I get for myself? >> Mhm. >> And it starts being about how can I create something that's really meaningful to the world. >> Mhm. >> So, yeah. >> Beautiful. Great job.