Neurohackers Advice on What We Must Do to Stop the End of Civilization | Daniel Schmachtenberger
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Daniel Schmachtenberger, a key figure in Game B and the Neurohacker Collective, argues that civilization faces an existential crisis driven by flawed optimization models rooted in complicated systems theory rather than complex system dynamics. He explains that while humans often treat society like software with fixed blueprints—where inputs lead to predictable outputs—the real world is a biological, self-organizing ecosystem capable of emergence and adaptation. When we apply economic metrics designed for simple machines or static environments to living societies, the resulting incentives become perverse; they encourage behaviors that maximize short-term gain at the expense of long-term evolutionary integrity. This disconnect leads to outcomes like environmental destruction and social fragmentation because the model being optimized does not account for emergent properties such as trust, resilience, or the intrinsic value of life itself. Schmachtenberger posits that true optimization must target "evolutionary integrity," balancing subjective well-being with objective health metrics while ensuring the system can adapt without collapsing into a dystopian hell scenario. A primary driver of current societal instability is identified as information warfare and algorithmic manipulation via social media platforms like Facebook, Twitter, TikTok, and YouTube. These systems function not merely as tools but as agents optimizing for user engagement by hijacking limbic responses through hypernormal stimuli—such as addictive content that triggers fear, rage, or greed more effectively than complex thought. This dynamic creates a fractured reality where individuals are driven toward extreme political positions without realizing they are being steered by algorithms designed to maximize time-on-site and data extraction. The result is an environment ripe for stochastic terrorism, where external actors amplify internal dissent within groups to incite violence under the guise of random acts, thereby weakening opponents while maintaining plausible deniability. Furthermore, Schmachtenberger notes that even well-intentioned individuals are often overwhelmed by noise rather than empowered by information access; true power lies in the ability to parse signal from noise and understand second- and third-order consequences of actions within a recursive system where top-down structures profoundly shape bottom-up individual development. To navigate this landscape, Schmachtenberger advocates for cultivating anti-fragility—the capacity to grow stronger through stressors—and fostering an internal locus of control that resists external manipulation. He suggests practical steps such as curating diverse information feeds by intentionally following opposing viewpoints to reduce certainty and increase humility, thereby preventing identity attachment to rigid belief systems. This approach mirrors how Donald Trump operated during his presidency: rather than adhering to a fixed ideological form like previous presidents, he actively sought out conflicting perspectives (e.g., bringing Petraeus and Bannon together) without revealing his own stance, allowing empirical feedback from real-time analytics on platforms like Twitter to guide decisions that coalesced support. While this method can be effective for consolidating power or mobilizing bases, Schmachtenberger warns it is dangerous when applied by actors whose goals are destructive; thus, the goal must shift toward using such techniques to build sovereign individuals capable of self-determination rather than controlling masses through emotional arousal or groupthink. Ultimately, Schmachtenberger envisions a future civilization built on iterative experimentation and sincere pursuit of what genuinely moves humanity forward—defined not as transient happiness but as sustained well-being coupled with the capacity for deep growth in being, doing, and becoming. He emphasizes that improving individuals alone cannot save society if the systemic conditions continue to condition them toward fragmentation; similarly, redesigning systems without accounting for human psychology will fail. The path ahead requires recognizing that we are currently engaged in an unconventional war fought through narratives, economics, cyber capabilities, and supply chains rather than kinetic force, making it imperative to develop new frameworks for cooperation beyond zero-sum Game A dynamics. By aligning our values with sustainability, resilience, and the flourishing of all life forms—from rhinos to coral microbes—we can begin constructing a civilization that heals itself against extinction threats while honoring both individual experience and collective evolutionary potential over decades rather than mere years.
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What's up, everybody? Welcome to another
episode of Conversations with Tom. I am
here with Daniel Schmachtenberger. And
dude, you were the guy that showed up on
my feed when I started researching the
end of the world, uh which is a pretty
fascinating thing to become known for.
And I'm super curious, how did you you
you've touched so many different things
from the Neurohacker Hacker Collective
and self-optimization and actually
creating businesses? How did you end up
getting so deep into civilizations and
how they fall apart?
What a good civilization is and how to
improve things in our world, I would say
was my interest since I was young and
kind of the center line. So, how to
improve How young are we talking? I was
very fortunate to be homeschooled
growing up and homeschooled in a way
that's closer to what people would call
unschooling now. I didn't have a fixed
curriculum. So, I got to study what I
wanted and so, seeing the things that
seemed like the biggest problems in the
world and finding out why are these
things like this was actually what got
to be my curriculum. So, very
Now, are were you taught by your parents
or did they have give you access to
actual teachers? My parents facilitated
and sometimes I'd go to a public school
or private school for a while, but they
were very actively engaged in how I was
processing the information.
And then other times finding tutors and
other times just working with books. It
was before internet, so
couldn't Wikipedia things, but we could
certainly use books and encyclopedias
and
and fortunately
What was their logic? Did they not like
school? They um didn't think it was
going to be a good education. What was
the the reasoning?
Yeah, they
they were kind of educational
philosophers intuitively
and had the sense that kids ask lots of
questions. They have a deep curiosity
and school mostly doesn't facilitate
their questions.
And so, when the kid asks, "Why is the
sky blue? And why is fire hot? And what
are emotions?" And whatever questions
they ask, they're actually very deep
questions that if you want to address
why is the sky blue,
there's atmospheric science, there's
understanding the wavelengths of light,
there's understanding the nature of our
solar system and astronomy and what a
sun is, and then there's the
neuroscience and optics and eyes, and
there's like a lot that goes into it
that naturally starts to unfold that
helps people understand a lot of topics
and also in an interconnected rather
than fragmented way if you follow the
curiosity, but most parents and also
most teachers don't know how to answer
those things.
And so then
I was going to ask like how how did your
parents answer that? Like if my kids
asked me it another that I have kids
keep in mind, but if my kids were to ask
me a question that I didn't know the
answer to, I'd be like yeah, let's get
you to public school real fast cuz I
don't want to keep answering these
questions. So
did one of your parents stay home? Yeah,
both of them worked to work from home as
much as they could to be pretty
available. And
um
if they didn't know the answer, then it
was let's go see how to figure that out.
And so that would be, you know, going to
the library and pulling out cards to
find the right book,
pulling out encyclopedias. Also
something even better was them asking me
why do you think it might be? How do you
think it might be? So my answer was not
instantly just defer to outside
authority. It was to take the interest
and facilitate my own thinking on it,
but then to not just stay there cuz the
answer I had come up with might be
totally gibberish,
but to investigate. So it was
facilitating interest and facilitating
the process of learning how to deepen
the knowledge and deepen the interest as
it goes. And of course, as you learn
some things you become aware of how much
other adjacent stuff that's interesting
you don't know is.
And so if you do that and you don't
force the kid to focus on and memorize
stuff with fear of punishment that they
have no interest in, then you don't
break their interest in life, and you
actually facilitate deepened interest,
and people tend to become good at things
they really care about. That yeah, that
is a powerful thing. When I think about
part of getting good is building desire,
and if you can capitalize on something
that you're already on fire for,
um and I've heard you talk about this in
the the perspective of how you create
that next civilization, you likened it
to an iPhone. It's like, you don't have
to convince people to get excited about
technology. Like, it works and it brings
some benefit to your life and so people
just adopt things that they're really
into. Um
I'm super curious though, you I think
you have a brother, right? Or by
coincidence, there is a guy on the board
of one of your companies with the exact
same last name. Um is it just the two of
you or are there more?
So, how what's the age difference?
He's 3 years younger.
So, how did your parents handle that?
Was he just sort of forced to come up to
your level? Did they split it up and
talking to one of you at one time and
the other at another?
Like I said, they had kind of intuitions
about
uh
things that were wrong with society that
related to how we developed humans and
that kind of was a sense of how to do
education differently, how to do
parenting, how to do family differently,
but it was very experimental. They
actually called our family a guinea pig
four. There were four of us and it was
an experiment.
Um and it didn't have the benefit of
studying Montessori and Waldorf and lots
of other systems that had figured some
things out. So, there were a lot of
um mistakes that could have been
prevented, but there were there was also
the the benefit of they were in their
own kind of authentic inquiry and
interest.
Um it happened that my learning style
innately worked with what my parents
knew how to do better than my brother's
did.
And so,
he had a bit of a rougher go because I
think they expected his path to be more
similar to mine and it took a little
while for them to figure out that he had
a very different set of interests and
learning style. He ended up excelling at
entrepreneurialism and political
activism and things that were not my
areas of focus, um once he kind of
figured that out.
Do you have kids?
I don't. So, that would have been
interesting to see like how you handled
that. Have you given a thought to how
the way that you came up and the fact
that it wasn't crushed out of you
could be systematized and could be
something that could be rolled out?
thought about that quite a lot, of
course.
So, what is that in terms of the ideal
school system? What does that look like?
I think it's less to think about it as
an ideal school system and as a
civilization cuz by the time the kid
goes to school, they've already been
profoundly imprinted.
Right? By the time they're five or six
years old and they're going to first
grade or kindergarten or whatever it is
they start, they've already fully
learned the language in which they think
and all of the ways that that language
predisposes patterns of thought. They've
already learned
the beginning of
uh
emotional dispositions and social values
and lots of things.
And then, obviously, if the educational
system has to prepare kids for the
workforce,
um so we think about economics as it is,
then it has to do certain things that
are not necessarily what would make them
the healthiest, happiest people if it's
preparing them for workforce.
Um as the workforce changes through
technological automation and
uh
peak resource issues of the planet and
AI automation and other things like
that, obviously, the role of education
gets completely recontextualized.
So, instead, if you were to ask, "How
would we redesign civilization from
scratch that included the thing we call
education, but also
we mostly evolved in small bands and
villages where we didn't just have two
parents that were influencing us, we had
a whole crew of people that we had
pretty deep connections with, sub Dunbar
kind of connections.
Is even the nuclear family
within a very large
uh city, metropolis where you don't know
hardly anyone else, but have
interactions with lots of people and
then the mostly have huge numbers of
superficial interactions via online
social media platforms. Like, is that
how What does that do to develop humans?
So, this question of ontological design,
we build environments, whether it's
schools or economic systems, and the
nature of the incentive of economics,
right? As long as
my ability to
as long as the forest I go and enjoy the
forest gives me no economic advantage,
but if I cut it down and commoditize it,
it gives me a lot of economic advantage,
the economic system itself, the perverse
incentive in the economic system is
conditioning value systems in people.
And whoever does better at getting the
value systems that go along with the
economic incentive system will end up
getting more power within the system and
thus continuing to evolve the system in
the direction that benefits them and the
other people do well with it. So, if you
think about
Let me Let me ask you so that I can make
sense of the world view. So, um
everything that gets designed has a goal
in mind. So,
um when you first started talking, I
thought that your punchline is going to
be sort of happiness, um health of the
individual.
Is that accurate or is it more the
perpetuation of the species is your if
you had to say a highest value, um
would it be that a happy and healthy
populace that, um you know, like imagine
the the movie, um was it Children of
Men, where there are no more kids and so
population is is basically the world is
just ending because they're not able to
procreate anymore. But imagine that, but
it was like everybody was having a great
time right until the moment they died,
or a civilization where people are not
exactly loving life, but we find a way
to get in balance with resources and
we're able to go on and on and on. Which
of those to you is um
better? I think you set it up to make it
obvious that those are both gibberish
desires.
Um
that a civilization that is in an
enduring hell
like Well, I won't go that far. I'm I'm
really trying to find the perfect way to
ask a question where I can find out if
it's more meaningful to you to find a
way to continue on. And so cuz I'm I'm
looking for what to optimize for and you
can optimize for continuation, you can
optimize for happiness. You obviously, I
would assume want to do both, but I'm
trying to I find it's it is very
edifying when you force people to um
force rank things so that you can't have
sort of two number ones um because I I I
now have spent enough time in your world
and sort of where you go. I know sort of
the the ending points of some of the
arguments, um but I'm super curious as
to what is the the big driver for you in
terms of how you think about um waking
up in the morning and constructing a
civilization.
Optimization theory itself is one of the
underlying problems.
This is actually super important, so
indulge me a moment here.
Yeah.
If we do the thing you call stack
ranking, which is an idea that comes
from computer science.
If I think about computers and I'm stack
ranking trying to optimize things in a
software system. That software system is
a complicated system as opposed to a
complex system and I'm going to define
those formally the difference.
The software and the hardware it runs on
didn't self-organize.
Right? We didn't get spontaneous
self-organization of hydrocarbons into
protocells and cells. We got somebody
did the
lithography to make the computer chips
and
there's a blueprint for the hardware and
a blueprint for the software.
In a complicated system, you'll notice
like this computer and the software
doesn't repair itself if it gets harmed.
It doesn't self-evolve. And the phase
space of all the things it can do are
fully explicated and it has formal
causation. If I hit this key, this will
happen, necessary and sufficient
causation.
In complex systems like biology,
there isn't a blueprint. The genome
isn't a blueprint. It's a generator
function to code new proteins under new
environments where you can have it do
things that it's never done before if
you expose it to a novel pathogen or a
novel environment, right? So, a
generator function and a blueprint
aren't the same thing.
The in a
in a complex system also, it does
self-heal
and self-repair. It does also
self-evolve. It's a It's different in
type.
So, optimization theory from complicated
systems, the metaphor where we thought
our mind was a clock when we figured out
clocks. Before that, Native Americans
might have thought of the mind as an
ecosystem, right? But then we got a
clock. Now we know the mind is a
computer. So, we pick whatever the
metaphor that we're operating with is,
but where the metaphor's wrong, it
really [ __ ] stuff up.
And so, it can give you some very
partial insights and also some really
dreadful differences. So, the definition
of a complex system is that it has some
emergent properties beyond what any
complicated model of it
assumes that the complicated model
doesn't show. So, basically, if I take a
cell and I try to model it, right? So, I
try to make a software program for how
that cell works. The cell will do some
things that that model doesn't do, and
as I keep making the model better, it'll
keep doing some things that the model
doesn't do.
That's what we call an emergent
property, right?
So, what that means is if I make a model
cuz the
my model
of reality isn't reality. That's the
first verse of the Tao Te Ching, right?
The The Tao that is speakable is not the
eternal Tao.
My model of the thing isn't the actual
thing. So, if I think the model is the
thing and then I try to optimize for the
model,
where the model and the thing are
different, I actually destroy the real
thing.
Can you put that into real-world
example?
Yeah, I make a economic calculus. I make
an economic system for humans or these
rational self-serving agents, and they
follow specific supply and demand
uh economic models and laws. I can get
more advanced things to be able to look
at the laws of how they'll deal with
things like derivative, like
Black-Scholes, whatever, but they're
basically simple mathematical laws, and
say, "Here's how we optimize maximum
productivity and generativity for
everyone." And they don't work, right?
Like they kind of work and then they
also lead to environmental destruction,
which wasn't part of the metric set. So,
this is where I'm why I'm trying to get
you to stack rank things, which is
interesting that for you that's where it
breaks down. For me to understand what
you mean when you say it doesn't work, I
have to understand what you're trying to
optimize for. So, once I understand cuz
I I in the beginning when I first
started diving into you, I thought,
"Okay, this is about optimizing for what
all sort of round to human well-being.
But, I think there's an important caveat
in there, which to you it it is sort of
beyond critical and and I think the
whole meaning and purpose for you is
that as long as it is um not a hell,
that continuation is is a critical thing
that you that is sort of behind every
word that you say. But, I'm not sure I'm
interpreting that right. Okay. So, let's
say that we're maximizing for subjective
happiness decoupled from objective
measures. And so, we're going to
find some types of states that we can
subjectively report on. Well, then the
matrix might actually be the best way to
optimize for it.
Right? Disconnect from any kind of
objective reality outside of brain
stimulus and just brain stimulate the
[ __ ] out of the dopamine ergic response
and say, "Great, we optimized for human
happiness."
Um and I don't think anyone actually
thinks that's a maximally meaningful
world.
Or if we say maximize for the happiness
at the individual level, well, some
individuals might be sadists and really
get off on hurting lots of other things.
If we say maximize for continuance, a
continuance that is really shitty, it's
like, "Why?" What is meaningful about
life that you would want to have
continue? So, what you're what I hear
that you're trying to ask is what is
fundamentally meaningful? What is
if we cannot
I won't use the word optimize, but if we
can
act in ways that benefit different
things.
We can say optimize, but what you're
going to end up saying is that it's not
optimizing a single metric.
Let me Let me actually make that clear.
Let's say that I value the life of
rhinos and I don't want them to go
extinct.
And then I also value the life of coral
and I don't want it to go extinct. But I
also value kids that I don't want to
starve in the third world and I also
value
um subjective happiness of poets.
Now, how many dead rhinos are worth how
much dead coral are worth how many dead
kids are worth how much lack of
happiness are worth how many tons of
CO2? How do I commensurate those metrics
to then be able to say what my
optimization algorithm is going to
optimize for?
I have to do some kind of weighting. And
then I say, "Well, but in the context
where the rhinos get below a certain
number, they're worth more. But then
when they get above a certain number,
they get Oh, but then I didn't even
account for all these things, these soil
microbes without which everything dies,
and I didn't even account for them in
this system. Now I got to bring soil
microbes into it. And then I didn't
account for the fact that subjective
reporting will have these biases or miss
these things or orient towards
addiction." So, whatever my optimization
set is, there will be things that matter
that are outside of it that I have to
continuously bring in. So, the
optimization is for the
evolutionary integrity of the whole or
wholeness itself,
which is different than how we think of
theory of optimization.
So, do we care about people's subjective
experience? Yes. We also care about
objective metrics of the quality of
their life, like longevity and physical
health and things like that. Yes, also
care about that.
Do they correlate one for one? No, there
are some very happy people who are
crippled, and there are some very
physically able people who are
miserable. There are some people who are
happy who make other people miserable.
Um
and so
and do we care about just individual
quality of life or also the
relationships? What about happiness
versus evolutionary rate? What if we
could be happy but stagnate versus
evolve quite quickly but never enjoy the
things we're evolving to.
And we all have this in our own life,
right? Like if do I want to be bettering
myself but in a way where I'm bettering
myself because of the driver that I'm a
piece of [ __ ] who's never enough so I
always have to get better, but I never
actually enjoy any of it. Or do I accept
myself in a way that makes me
complacent? Well, obviously neither of
those. I want to enjoy what is fully and
have my love of life have me want to
keep growing.
Not because of a dysfunctional driver,
right? So, I'm optimizing for if
anything the product of the dialectic of
my experience of life now and my ability
to experience life more deeply into the
future.
Now, if I take both sides, I say I want
to in I want to be able to enjoy the
beauty of life as fully as I can now.
I also want to be able to add to the
beauty of life for other people. I also
want to deepen my capacity to experience
the beauty of life and add to it.
Being, doing, and becoming. And then you
say, how do we optimize for a virtuous
cycle between the modes of being, doing,
becoming individually and collectively?
Now we start to get in the right
direction.
So, basically this [ __ ] is complicated.
So, when I think about um
so, you
I don't know how much you think of
yourself as being tied to game B, but
certainly your name comes up a lot with
um this whole idea of game B. It'd be
great if you can quickly sort of break
down what game A is, what game B is, and
then what I find interesting is, okay,
can what one it do we believe it to be
conceivable that we can actually
construct realistically game B by
putting systems or whatever it is that's
going to be in place there. Um but first
I think people have to understand what
it is and then we can go down the road
of that conversation. So, um if you
don't mind really fast, what's game A,
what's game B?
The term game B was coined by
um
Jordan Hall and the Weinsteins and Jim
Rutt and a number of other people that
were brought together at Santa Fe
Institute back in the day to think about
a new civilization that had
fundamentally new and better
characteristics. And so in
contradistinction to the idea that
this thing, which is obviously the US
civilization today and 100 years ago in
the US versus Chinese civilization are
different, but that they're all part of
a meta system that has certain system
dispositions like environmental
destructions happening across the whole
thing. Wealth inequality is happening
across the whole thing. So game A is
basically the idea of game theory,
individual people, individual
corporations, individual races, nations,
whatever competing against each other in
ways that
maximize their benefit as much as they
can even if it harms or externalizes
harm to other players or the commons.
So roughly game A is the civilization
that emerges dominated by game theory.
Game Which is basically what we're
living in now.
Right.
And there was a recognition and I wasn't
part of that crew. I made friends with
them after they actually disbanded that
thing and then it kind of recycled and I
was working on similar things in a
different context.
Um
So game B is the idea what would the
game be? What would the kind of game
dynamics or how people show up and play
of a game that doesn't orient towards
self-termination? So we'd have to unpack
a bit why we would say game A does
intrinsically self-terminate. What are
the properties about it to say what
would categorical solutions to those
look like? Yeah, so um I don't know.
I'll I'll answer the question at least
as I understand it. Basically you have a
world with finite resources where you
are incentivized. Um so whaling is a
great example I've heard you use before.
If you
capture that whale then you can sell it,
you can monetize it. If you it has
basically value to take it out of the
ocean has zero value in the ocean. And
even if you were to say, "No, no, no, I
want to live in the world where the
whale stays in the ocean." There's
somebody else who goes, "Huh, all right,
[ __ ] I'm going to go get the
whale then." So, now it's like you're
going to lose the whale anyway, so you
might as well be the one that takes it.
And in a world of infinite resources,
you could actually get away with that,
but in a world of finite resources, as
you say it it ends itself eventually.
So, you will run out of resources.
Specifically because
it's not that me seeing the whale in the
ocean doesn't provide any value to me
that I call value. I might feel a sense
of awe seeing it, right? I might feel a
sense of interconnectedness or beauty or
whatever it is.
But that doesn't increase my game
theoretic capacity to do anything. I
can't extract and exchange that value,
that experiential value. But if I kill
the whale and I sell it as meat and I
get that money that I can then go buy
weapons or building materials or employ
people with, that actually increases my
power. So, there are kinds of value that
are extractable and exchangeable,
extractable, accumulatable, exchangeable
that increase power. And there are types
of value that are appreciable, but don't
increase power. So, those who orient to
the power increasing value end up
getting more power and then dominating
the system dynamics. So, then that
creates a race to do that thing because
like you said, if I don't kill the
whale, I I I I'm not protecting the
whale cuz somebody else is going to kill
the whale. Now, those guys might
actually be my enemies and use that
increased economic ability cuz they're
going to feed more people, their
population is going to grow, and then
they're going to come kill us in war.
So, actually for my own security, not
only do I have to now kill the whale, I
have to race to get them faster than
that guy because now we're in a growth
race.
Which also means I'm going to advance
whaling technologies to be able to take
way more than I need, grow my population
base,
start exporting to other population
bases so that I can get the optionality
of money to build other kinds of things
with. And so, what we end up getting is
being able to see
the industrialized fishing mechanisms
that we have operating today that can
fish more fish in a single net than
maybe all of human history could in a
year, you know, at previous points of
human history.
And it's like the
that kind of
arms race multiplied by the ability to
keep increasing the tech. And when
everybody increases the tech, whether
it's military tech, you build an AI
weapon, I have to build AI weapons and
counter AI weapons, or I lose by
default.
And then I have to try to get an
advantage on you cuz you probably have
some advantage you're trying to get that
is secret. So I have to spy on you. I
have to lie to your spies and hide the
stuff and have to try to keep advancing
it. But when you're advancing your
weaponry and so am I and I'm advancing
it relative to you, you're advancing on
the base of what exists, you get a
compounding curve, which is an
exponential curve. And we've only
recently started to get to the
verticalizing part of that curve. It
started to go steep with the industrial
revolution.
And then it started to go very steep
with the information kind of revolution.
So we're just in that phase of what has
really been a process that started since
stone tools.
It was just a very slow curve in the
stone tools thing for a long time. And
now it is in the quickly verticalizing.
So the thing is
when you look in nature and you see,
"Well, animals compete."
They don't increase their competitive
capacity rapidly or irrespective of each
other.
Right? The tiger can't just become way
better at hunting.
Um it has a pretty fixed killing
capacity. And it can only get better
through natural selection, which is a
pretty slow process. But the key is that
it's a slow process that is evenly
distributed across the whole forest.
Because the things that lead to gene
mutation in the tiger also lead to gene
mutation in the deer.
And the slightly faster tiger that eats
the slightly slower deer makes the
better genes, the faster genes in the
deers inbreed together. And so
everything steps up together very slowly
and the whole environment does.
What happened with stone tools is humans
were able to increase our predative
capacity way faster than the environment
could increase its resilience to it.
And so we could start extincting species
and devastating whole environments,
turning them to desert and moving on.
That was the beginning of something very
different. So when we think of social
Darwinism, where we try to model
ourselves as apex predators. We're just
not [ __ ] apex predators. Apex
predator theory doesn't apply because
an orca can kill a tuna at a time and it
misses most of the time. We can pull up
100,000 of them in a fishing net at
once.
And so, since the orca can't destroy it
whole ecosystems and we can, if we keep
modeling ourselves with apex predator
theory and having to exponentially
increase our destructive capacity,
exponential destruction, whether in the
form of extraction, pollution, or
military destruction, or disinformation,
when you start getting into the space of
being able to win through information
warfare, ends up destroying the commons.
One thing I want to I want to put a fine
point on that you just said that I I've
heard you say this before and I've
missed until just now is
what's causing that ever escalation is
because you're doing that in concert
with people who are essentially your
enemies. So, like with AI, it it almost
certainly will be a winner-take-all game
because if somebody can beat you by a
month and for a computer that's like 100
years worth of learning,
um, you can see how just being the first
is they're going to be the victor. And
so, now you've got the sort of ever
escalating
desire to either protect yourself or to
monetize and
thusly the tragedy of the commons.
Um,
so, this is part of the reason that I
was trying to figure out sort of what
you value most because for me everything
comes down to if you want
if you want to build a business, I will
speak in those terms, which I understand
very well.
You have to have a goal. You have to
know what you're trying to accomplish.
And the clearer the goal, the more
likely you are to hit it. And if you
don't have a clear goal, then you're
just sort of steering by a vague sense
of what you want to accomplish and it's
going to become very difficult. But
there are what I call the physics of
being human and the what I'm obsessed
with is humans are a certain kind of
way. They're you're having a biological
experience. Your brain is a certain way.
It processes data in a certain way. And
whatever you do has to align with the
reality of what humans are like. And so,
going to game B and thinking about
constructing that and building
something, it's like, when you were
describing how interconnected everything
is, how complicated it is,
um it really gives me pause about like
thinking about Jesus, man, to really do
something,
it is going to be it's going to be
really [ __ ] difficult. And when I
when I go back through and look at the
people that were a part of the game A
game B conversation, it's like, I'll be
very interested to see if ideas keep
coming out and they're iterative and we
find a way to actually migrate to an
entirely new
approach. I mean, it would be a new
financial system. It would be new
architecture at every conceivable level
of society. And
my first question is, what are we aiming
at? Like, what what is it that we're
I I I want to say optimize, but I know
that that um trips something that I
don't fully understand yet. Uh but what
are we steering towards? I can give you
a very concrete set of examples that
will make this make more sense.
Let's take COVID and say when
we're the CDC or the White House or the
WHO or whatever institutions are trying
to respond competently to it.
What should our goal be? What are we
trying to optimize for?
Well, let's say we pick the goal of
optimizing for the least deaths from
COVID.
Okay, so we will um definitely institute
quarantines and contact tracing and uh a
bunch of things that will decrease total
transmission.
Well, there's a chunk of that that we
did
that led to the breakdown of the supply
chains for food.
And we're still in the middle of that
rolling catastrophe and the news cycle
has moved on to other parts of the
rolling catastrophe, so we aren't paying
attention to it. But
when we wanted to stop travel because
the virus can travel with stuff, right?
Well, that meant that we stopped the
the shipment of pesticides to areas that
completely depend upon pesticides for
their agriculture. So, Northern Africa
and um parts of the Middle East got
covered with the worst locusts in recent
history because they didn't have
pesticides and they lost a huge amount
of crop. We stopped the flow of
fertilizer to places in India and other
areas that make the food supply for
hundreds of millions of people and they
lost crops. We also stopped the ability
to ship food from where they were to
where they need to get. So, huge amounts
of them just rotted. We were actually
culling animals, right? Killing
thousands of pigs and millions of
chickens and whatever when people are
going hungry in other parts of the world
because
we couldn't send them to McDonald's if
people aren't going to McDonald's. We
didn't know how to supply chain route
them on the other side. And so, we just
were dealing with
no change in demand, no change in
supply, and a complete break of the food
system, right? Now,
we damaged the food system in a way that
pertains to about 2 billion people.
Woah.
COVID could have never killed that many
people.
So, if we're optimizing for don't
let like the least people die from
COVID, we can destroy the world.
Or, we
mhm
So, that's the example of what I'd call
a second order effect, right? The It
wasn't the or an unintended consequence
or externality. The The solution that we
implemented to a narrowly defined
problem or optimization goal caused a
worse problem.
So, when we define our goals in very
narrow ways, like make maximum amount of
money from the thing I can do the
whaling and destroy the ocean, right?
But, is that what you hear me saying?
Because I'm not I I'm not saying it
needs to be narrowly defined. I'm saying
what is like what is that as as somebody
who is really [ __ ] thoughtful about
this topic, how do you think about those
second order consequences, third order
consequences, like that crazy biome of
interconnected things.
Now now that how do we think about the
interconnectedness? How do we think
about not one thing that matters but all
the things and the relationships between
them?
And then think about how to make not
just individual choices but whole
complexes of choices that benefit all
those things and the relationships is
how we start to think about it properly.
And it's a much higher level of
complexity of thinking.
So when I think about
uh COVID goal
think okay, well we want to
minimize the total number of
COVID-related deaths. All right.
But
there are people who can die and recov-
I mean there are people who can get it
and not die but have permanent
disabilities in terms of damage to heart
or lung or kidneys or whatever. We'd
also like to do something with that.
Preventing ICU overwhelm was actually a
really critical goal before prevent
total number of deaths because the death
spike would go up radically. So you have
to think about upstream ones versus
downstream ones. But then we start to
think about okay, let's make sure that
in doing that we don't damage other
things significantly.
So when people are on quarantine, how
much does domestic violence go up? What
happens to addiction patterns for kids
who don't have school and just have 6
months of solid screen time? What
happens to an economy where we you have
40 million jobs that go
that are lost. Now we see a lot of
violence. We always see more violence.
Whether it was systemic racism as the
trigger or other triggers.
When people
see more violence when people are out of
work. Yeah. Right.
So aren't being met by a system, they
don't stay complacent with the system
that's failing them. So if you think of
this is like four or five dimensional
chess, like where where is the human
animal's capacity to deal with this?
Like are we actually going to be able to
get people to think in that many ways?
We're already failing to do it with
COVID.
Um
do you think that
that is when I go back to the physics of
being human, I begin My hypothesis is
I'm not sure. I'm not sure that we'll be
able to I take a I take a very
optimistic view of most things, but on
that one woo, building a brand new
civilization without people first having
to suffer a level of intolerability
seems tough.
Seems tough to get them to to believe
the things that they would have to do to
leave the whale in the ocean or
whatever, you know, example we're going
to use.
Um
do you have thoughts around how we
give a simple enough narrative that
people can latch on and understand,
okay, cool, I get what we have to do
here?
For the most part
we aren't even trying to think about
second or third order effects currently.
Like it's not even a thing we try to do.
Do you think nobody's thinking about it
or that people aren't listening cuz it's
not sexy? Like when I think about what's
going on right now, so with everything
that was shaking down with um the death
of George Floyd and how everything
sparked off that, I started like really
looking into it. I didn't want to just
say some [ __ ] to say [ __ ] Like
I wanted to actually understand like
really truly what's going on. So I end
up seeing this discussion about the
difference between Martin Luther King
Jr. and Malcolm X. And now Martin Luther
King Jr. had a meta narrative which was
religion, it was about unity, but he was
measured and I mean he was very
passionate obviously when he spoke, but
it was like this sort of calming,
soothing thing about bringing people
together. Whereas Malcolm X was black
power, there was energy, there was
aggression, it was tapping into that
anger that was right there below the
surface. There was nothing
counterintuitive about it, and so he was
able to really get people motivated and
rallied. And I thought that's
interesting. Like when you think about
human animus, there's something that
pisses you off and it gives you the
energy. I mean, literally,
the world was burning last week and
you gave people just a little bit of a
justification to tap into that. There is
something about tapping into that
aggression, that level of animation.
There's an intoxication to rage. And
when you can even just nudge people a
little bit into that, you get that. So,
my thing is I hear people talking.
You're talking about this crazy
eloquently,
but is it giving people that sexy level
of animation to to to get visceral, to
tap into something that's aggressive and
and that feels so powerful?
I think about the house that I'm in
right now. It probably took about a year
to build and I could take it down with a
wrecking ball in minutes
or fire.
It takes 20 plus years to grow an adult
human and kill him in a second.
It's easier to break [ __ ] And the
motivational complexes that break [ __ ]
and the motivational complexes that
figure out how to build complex things
aren't the same.
So, yes, there's power in Can you give
me a little bit about what the
motivations are? You You've talked very
well about human motivations, status
seeking. Like earlier when you mentioned
power, I almost stopped you cuz I wanted
you to actually define what is power?
Why do we give a [ __ ] Um I think it
would help people it would help me. I
want to understand what is the
difference specifically in those
motivation types.
I can't stay enraged
for all that long. I mean, a certain
amount of time. I can stay enraged long
enough to break this house, but I
couldn't stay enraged long enough for
that to be the motivation to build it.
That's [ __ ] yeah.
And the rage wouldn't
be the right frame of mind for me to
learn the structural engineering to make
the blueprints.
Or to try to
evolve metallurgy to be able to make
bigger buildings that had better
trusses. That requires a very different
frame of mind that is
doing planning over a longer period of
time. And for the most part, the limbic
process you're describing and the
prefrontal process I'm describing are
inversely proportional in the brain. The
degree to which you're in one is the
degree to which you're mostly not
accessing the other.
And so what kind of motives are
useful for what kind of goals is an
important question.
And to the degree that we want to build
things that have complexity long-term,
we have to be able to access the places
of our mind and capabilities that can
think long-term and complexly. Can we
nudge people in a direction?
Okay, I That's actually a great question
that I want to take in a slightly
different place.
Can we nudge people in a direction is a
very interesting question.
Which is
so who is the we that would be doing the
nudging and who is the people that
some we is saying we want to influence
them. We want to We want them to think
and feel differently and change their
behaviors for some goals we have that
they may not have. Can How can we change
their goals and change their behavior
and manipulate their emotions?
Do Do you want me to answer that
question?
Sure. So the
this is
exactly what I have given my life to,
which is um
I for a long time I tried to help my
mother change. And my mother smoked my
entire life, morbidly obese. She's
amazing and I want her to live as long
as humanly possible. And I as I say you
can lead a horse water but you can't
make them drink and then people say
focus on making them thirsty and I'm
like oh my god this is all amazing. Yes,
I just need to make my mom thirsty. This
is going to be amazing. Make her want
change and I realized I can't. And now
it may be that I just suck and I'm not
able to find that thing in her. So it
got me obsessed so
I people that are that have followed me
will have heard this many times forgive
me but um
I really I had at my last company I had
a thousand employees and grew up hard as
hell in the inner cities like [ __ ] crazy
[ __ ] and shot in the my sister shot in
the heart with an AK-47 in my front
yard. I held my stepfather while he bled
to death from a gunshot wound to the
head. Another kid hid under a car while
his best friend had to hold his
intestines in from a point-blank range
shotgun blast. I mean it's just story
after story after story is insane. So I
started thinking okay, how do I help
them make change? Some people you can
just tell them think like this act like
this they do it it's radically
transformative. It opens up avenues of
learning and growth and and it's
amazing. But I'll say that's about 2% of
people at least with my skill level. 98%
do not. They hear the information they
may even get excited about it might be
spiritual entertainment but they don't
do anything. And so over the course of a
month like I remember so many of them
would show up to a book club not put on
by me put on by other people. They would
get amped up but then they wouldn't read
the books they'd stop showing up. So it
was just like it it it's just so
short-lived. So I started asking myself
the question no [ __ ] what would it
take to
give somebody a growth mindset even if
they were antagonistic
to a growth mindset. And I thought okay
if I can solve for that which by the way
I have not but if I can solve for that
somebody who doesn't want to change not
only doesn't they're not apathetic
they're actively opposed to changing. If
I can find the magic sequence of things
of words of whatever to get that person
to be like oh my god like I can actually
do something I can learn I can express
myself whatever but now I'm moving in a
positive direction where before I was
moving in a negative direction. So,
it it is
I have come to the conclusion with my
desires and skillset that storytelling
is the way to do that. So, I think a lot
about nudging people. Like, how much can
you shift the pop culture narrative in a
non-sinister way, but to have a kid, so
the more I looked into it, the more I
realized, "Yo, I need to hit kids at the
age of imprinting. I'm not talented
enough to do this with adults that are
truly antagonistic. But, if I can
actually get somebody who is at that
stage where they're a sponge, they're
drinking things in, and I can introduce
them to characters, ideas, thoughts, the
way that Yoda led me to the Tao Te
Ching, which I've heard you talk a lot
about." I became obsessed, I
self-identified as a Taoist, but all
because of Yoda. So, it was like when I
read the first page of the Tao Te Ching,
I was like, "Oh my god, this is Yoda."
So, it was like, I was so instantly
connected to it. So, that has given me
that obsession to be like, "Maybe you
really can nudge people. Like, maybe you
really can plant these ideas at the
right time, and
things from there will blossom."
I don't know if I'm high on my own
supply, or if that's actually real, but
it gives me so much hope that that's why
I'm keen So, I am the the sort of we of
like
I'm well-intentioned, but maybe there's
a second or third order consequence, and
I'm about to [ __ ] everybody up. I I'm
very open to that.
But, well-intentioned, the goal is to
give an
what I think of as an even playing
field. I'm a game A person. I'm super
open. I want somebody to show me there's
a better way, but I'm I'm sort of locked
in game A cuz I don't know any better.
I'm I'm again happy to admit that that's
just part of an evolution, and I'm stuck
there. But, I'm I'm at game A trying to
find a way to get more people to play
game A well, in a way that is supportive
and uplifting to other people.
But, that is the we, and the people that
are antagonistic are the they that I'm
trying to nudge in a positive direction
through story.
Do you think the Chinese Communist Party
wants to nudge the worldview of people
in the US in particular directions? Yes.
Through influencing media and what
happens with social media?
Yes. Do you think Russia does? Yes.
Iran, Turkey, North Korea? Do you think
they all want to assume the other? I
would assume.
Study Project Mockingbird, which was
when the CIA started influencing
Hollywood was when Hollywood started to
become a very powerful force and it's
like, "Oh, [ __ ] We need to make sure
these memes do the right things and
predispose particularly when the
counterculture movement started to take
off and there were parts of it that were
dangerous to US interests because of
people protesting against Vietnam and
some of those ideas needed to be
shifted.
So,
how do we use emotionally compelling
things that use narrative because our
evolutionary biology works with story
well to be able to control humans for
the purposes that we care about is a
very ancient story. We just have much
better tools to do it now.
And I would say that narrative warfare,
the war between controlling what people
get emotionally riled up about so that
they serve an agenda of whoever it is
that's creating the narrative warfare
and they don't even realize it and think
it's their own agenda cuz they're being
nudged, narrative warfare and memetic
warfare and info warfare is the brunt of
the unconventional warfare happening in
the world.
I would say that it's fair to say that
today, and this is easier for people to
hear today than it would have been 3
months ago, because cities are on fire
in the places where we didn't expect
cities to be on fire.
And because the upcoming election in the
US
currently stands that no matter who gets
elected
a solid third of the population will
think it was stolen.
The Democrats are
I'm freaked out by that, by the way.
stealing it and the Trump supporters are
set up to think the Dems are trying to
steal it. So, whether anyone steals it
or not, a third of the population will
think it was stolen. So, what the [ __ ]
happens from that?
So, either you get massive violence
or if you don't get massive violence,
those who want to steal elections now
know fully that they can with no
repercussions.
And how do we actually create the
confidence both in the integrity of the
elections and everyone knowing it
when the information landscape is as
fractured and the narrative landscape is
as fractured as it is?
Okay, so what I would say is that we are
in World War currently.
That's a bold statement.
It's not a kinetic war.
Meaning bullets.
It's an unconventional war. Have Go Go
read the doctrines on unrestricted
warfare that
uh
Chinese Communist Party and PLA
published or unconventional warfare that
the US published.
99% of war isn't kinetic. It's economic
warfare.
It's narrative and info warfare. It's
cyber warfare. It's political and
diplomatic and supply chain um and trade
warfare. And kinetic is kind of the last
part that will back it up.
Kinetic used to be a bigger percentage
of the story than it is now cuz we
didn't have powerful cyber attacks and
we couldn't do narrative warfare as
powerful as we can now because social
media's just [ __ ] amazing for being
able to control minds.
Um
detour on that.
Social media will control minds and move
people into war even with no one wanting
it to.
As I said
Okay.
So, if you haven't had the Tristan
Harris on the show or discussed with him
the issues around Facebook algorithms
and Twitter and Tik Tok is even worse,
you should, but I'll I'll the
very brief version here.
You go on Facebook, the total amount of
info published on Facebook no one could
ever possibly look at. So, your news
feed you can scroll for a long time and
not see it all and it represents almost
no percentage of what's on Facebook. So,
when you see Facebook and when I see
Facebook, we think we're seeing the
world. We're not seeing the world. We're
seeing a very carefully curated AI
algorithm curated world. Now, Facebook
wants to expose you up front to enough
of the things to see your likes and see
your hover patterns of your mouse cuz
once your mouse is hovered enough and
once you've liked a couple hundred
things, it can predict what you will
like better than your spouse can. Jesus
Christ. And it's important to understand
that the kind of AIs that are optimizing
the social algorithms are better than
the AIs that beat Garry Kasparov at
chess. Yeah, that's nuts.
And he's so much better at chess than
you are at at anything at controlling
your own mind, right?
And he knew he was at war and you don't
even know when you're going on Facebook
that it's not just a tool that you're
using. It's an agent that wants to
control you that's using you.
And
so what happens is its desire is to
maximize the knowledge about you that it
can sell to marketers.
And to maximize your time on site that
it can sell as attention to marketers.
So, you will spend more time on site
when your limbic system gets hijacked
and when your prefrontal cortex that
remembers your goals and you don't want
to spend that much [ __ ] time on
Facebook says engaged.
So, the stuff that scares you and
enrages you and elicits your greed and
your horniness will make you spend more
time on site than the things that make
you think complexly about stuff.
And so what ends up happening is people
whatever it is that would emotionally
get them, which appeals to their current
biases, is what they get more of and
they get driven in more extreme
directions in all directions. So, the
right gets more right, the left gets
more left, and you get both antifa's and
boogaloos coming out of it
as the without any political goal at
all. Really fast, I've heard people say
Boogaloo, I don't know what it means.
A
a particular alt-right group that
identifies accelerationists that want
civil war in the US. They believe
they're ready that they'll win, that
it's eminent, and so they want to
accelerate the movement towards civil
war to get on with rebuilding the
country. Why are they called Boogaloos?
Long story. There's a bunch of names.
Boogaloos, Hawaiian shirts, started as
Big Igloo Boys, but um
uh memes coming out of 4chan. Okay.
But they go from 4chan to Facebook.
Now
um so it's important to understand that
this algorithm that's happening on
Facebook, it's also happening on Twitter
and Instagram and TikTok and YouTube.
Why'd you say that TikTok is the worst?
As the social media platforms evolve
they're evolving to be able to appeal to
younger audiences more effectively in
competing against the other one. So
whatever is the most addictive that gets
them to engage the most is what it gets
optimized for.
It on the supply side, right? If I have
an MBA and I'm running a company, I know
that I want to maximize the lifetime
revenue of a customer. I also want to
maximize the total number of customers.
So multiple the number of customers
multiplied by lifetime revenue is my
desire.
So on the supply side, there's nothing
that would be better for me than
addiction of my customers to my product.
And then being able to make the widest
population addicted possible, right? And
this doesn't just happen with social
media. This happened with fast food.
Fast food is extract the most addictive
things from food from an evolutionary
perspective. Salt, fat, sugar, mix them
together in the right combinations and
with palatability, remove all the
nutrients so that it doesn't even fill
you up so you keep eating it and you you
have what's called a hypernormal
stimuli, right? You get a bigger
dopamine hit from that than you ever
would from a salad. And then the salad
doesn't you get no joy from where you
would have before because you're
actually
desensitizing to normal stimuli through
normalizing hypernormal stimuli, which
is why when you watch enough porn you
can't eroticize with normal women,
right? And so porn and fast food and
social media and
are all basically optimizing towards
hypernormal stimuli because from a
supply side it makes me more money. I
maximize lifetime revenue when the
people have to keep coming and getting a
hit.
And what will appeal to everybody? Well,
social media knows that we're social
primates and that we're lonely.
And that what we want to spend all our
time doing is looking at other people's
faces.
And like seeing other people and
engaging and yet real interactions are
vulnerable and difficult. So to be able
to take the part of the interaction
which is where I get a like on the thing
I posted and I get to see the Photoshop
versions of their faces
and then other limbic hijacks and be
able to optimize for that. Remove all
the nutrients of actual authentic human
interaction. That's what you get. And so
each of the new platforms that has to
emerge in the presence of the existing
platforms has to offer some new
hypernormal stimuli.
Yeah, the social media is is something
that So it's weird because I've built my
business around social media. If you if
you'll grant me I guess that YouTube
falls into the social media category,
um
which is my primary focus, but that's
rapidly become the only one that I
really spend a lot of time on as just an
individual.
Um there is something about the way that
it the the endless scrolling. Like if I
do it enough, when I fall asleep I have
this sense of like motion almost, but
like a very disquieting sense of motion.
Almost like a fever dream. If you've
ever had a fever dream that just [ __ ]
loops. So I was like, oh man, I can't I
can't keep doing this. So yeah, that the
What is happening to minds, especially
of kids, with the change in social
media, like I'm I'm always wary of being
like, you know, the old fuddy-duddy who
like, "Oh, kids today." But, when I the
the thing that freaks me out, I want you
to imagine a world with VR porn
and a device that moves in conjunction
with what you're seeing in the VR porn
that of course is affixed to uh the more
sensitive bits that you have. And when I
think about I I'm not kidding, Daniel. I
wouldn't have graduated high school.
Certainly not with a GPA that I did. I I
If my parents left, I would have had
that out so fast. Like,
the
when you can construct uh different
people, different partners every time
that you go in, like, exaggerate um
different features like uh peak shift,
which I'm sure is something that you
know about. Like, you can just peak
shift something until it is dysmorphic,
and your your brain is actually wiring
to that thing. And
when I think about like one of the
recommendations that I have for couples,
if you want like so my wife and I've
been together almost 20 years. And my
recommendation to couples is always,
"Yo, you need to have more sex." I can
just tell you right now. Like, if you
want a a good long-lasting relationship,
the neurochemistry, that cocktail that
you get from intimacy is crazy. But, if
you've been living in a VR world that is
like your brain has wired to it. It is
normalized to it.
And then so that was the first one that
I sort of put my finger on and was like,
"Ooh, I'm glad I don't have kids cuz
that one really [ __ ] scares me."
Like,
hey parents, I used to joke like all the
time with people that I knew that had
kids. Like,
"Man, when your kid's 14, this [ __ ] is
going to get weird." Like, where
technology is going, it is going to get
weird. And if you don't think that there
are repercussions for that, like, man,
it it is That one's worrisome. But, now
as I back into just social media in
general and what what it must be like to
be 12 or 13. I remember as a kid, if you
were going to get um sort of gossip
bullied, they might spray paint
something on the bridge that we all
drove under to get to school, and that
was like the height of oh man, like you
just got burned.
But now that people can create an
anonymous account and gang up on
somebody at the school, that is so
gnarly.
You ever come across the term stochastic
terrorism? Never.
So,
if you read Sun Tzu or you read the 36
stratagems or any kind of text on
military theory, and it doesn't have to
be Chinese, it can be anywhere.
Uh get the enemy to weaken himself is
always one of the high principles.
And so,
if you can see that there's internal
dissent within a people or a culture or
corporation or whatever, and you can
increase that internal dissent,
great, right? If the goal is to be able
to win game A competitively relative to
them because you're competing for the
same scarce resources, whether it's
global control or uh
actual physical resources or whatever
else.
So,
stochastic terrorism,
you've got groups of people who are very
disaffected, who find each other online
in a 4chan group or an 8chan group or in
a Facebook group or in a chat room of
various kinds.
And talk about
um
hating blacks or hating whites or hating
police or hating whatever it is or
hating the kids at school.
Well,
if I am a state actor or a non-state
actor, jihad terrorist, or whatever, I
can make fake sock puppet accounts, go
in there and egg them on, right? Share
more stuff that pisses them off and gets
them upset, tell them what a hero
they'll be if they do it.
And it's what we call stochastic
terrorism because
I don't know exactly who will do what
harm at what point, but I'm increasing
the statistical likelihood that more
people will do more harm. And if the
goal is to be able to delegitimize the
enemy or weaken them or whatever, that's
so easy, right? That's so easy. It never
used to be easy like that. As easy as
that is, it's also easy for any
intelligence agency to just watch where
the groups of people that are talking
about stuff are and be able to share
more interesting stuff to see what
people are thinking as honeypots for
information sharing. So,
the thing about the arms race
is that the tools escalate, right?
But we don't have even distribution of
the use of those tools.
And as a result, the total asymmetries
get more severe.
And the whole idea that this increased
tech that right now I have a computer
that gives me access to more information
than presidents had 10 years ago if I
know how to use Google searches and that
my phone has supercomputing power if I
use Amazon Cloud or that's mostly just
silly.
Because
yes, it's true that that tech has
decentralized capacity in a way.
But nobody's using their phone to use
Amazon Cloud for supercomputing
capacities to do what groups do with
supercomputers or not that many people
are using that. They're just [ __ ]
scrolling Facebook and getting their
mind hijacked and thinking they believe
things that they that they wouldn't
believe otherwise, right? Or thinking or
having emotions or whatever where
they're being nudged for agendas other
than what is good for them or
And so, when there's so much
information, right?
Oh, these bricks showed up in the
protest. Well, they were put there by
the cops to uh incite people to riot so
the cops could use violence. No, they
were put there by the far right and to
blame on Antifa. No, they were really
put there by Antifa. No, they were put
there by Soros. They were put there by
Chinese agents. They were put there by
organized crime. They were
How do you [ __ ] make sense of it,
right? So, you look at your speed and
depending upon who you've curated, you
get one of those things. If you try to
do a good job, you'll get all of them.
You'll get overwhelmed and bail, right?
So, either you'll get limbically and
cognitively hijacked into nonsense and
be certain that it's true and be willing
to go take that enraged action on it, or
you'll just be overwhelmed and no idea.
Um so, when there's so much info and so
much disinfo
and there's so much noise and so little
signal, but the signal there is is
disaggregated. I don't have all the
signal in a place well aggregated for
actionable intel.
Access to info isn't what empowers you,
the ability to info process, to
parse the signal from the noise,
aggregate the signal, have actionable
intel. Well, people don't really have
that equally. If you think about a
top-tier quantitative hedge fund
and their ability to do AI-empowered
high-speed trading
with information that comes from lots of
private intelligence agencies and big
data analysis and the ability to
front-run other large ones with
algorithmic warfare in dark pools on
derivatives
compared to your ability to understand
the market and try to invest. We're
talking about
so many orders of magnitude difference
that you have no ability at all to play
their game. When I hear Ray Dalio talk
about that and he's like, "Look, you're
trying to to play a game that I'm
spending hundreds of millions of dollars
to play and you you can't win." And he
I I've met him a couple times and he
seems like sincere. Like, I really think
he's trying to keep people from putting
their hand on the stove and getting
burned, but it's like he has that peak
behind the curtain of just the like you
said that that description he's living.
So, my question becomes, how are you
making sense of all this? Like, you're a
just a ridiculously intelligent person.
You can obviously process data um very
very well.
So, the average person maybe can't do
exactly what you do, but I think it
would be edifying to hear what you do.
I would love to say things the average
person can do.
Perfect.
Average person is a term that doesn't
actually make any sense to me. I don't
know average people, but something that
anyone can start doing progressively
more if they want to to understand the
world better.
And the preface for that is
if my map is wrong and I'm trying to
navigate, I'm not going to get good
results, right? So, I my ability to make
good choices is
depends upon my values, what I think is
a good choice, which you're asking about
earlier, but also depends upon what I
think the actual reality is and the
state of play and then what I think the
effects of particular actions will be.
Does it do the thing I want? Does it
invoke a counter response of the other
side that is that I'm trying to do
something against that's more intense?
Does it create second and third order
effects that are worse?
So, like strategy 101,
if you aren't factoring counter
response,
right? You have a goal, you whether it's
Black Lives Matter or it's climate
change, whatever. If you recognize that
your goal is not shared by everyone and
you aren't factoring counter response,
you aren't doing strategy, you're just
being emotionally hijacked into playing
a game for reasons you don't even
understand.
Um if you aren't factoring second and
third order consequences, you're
probably making the world worse.
And
so, that all means you need to slow the
[ __ ] down.
Now, this doesn't mean inaction, it
means the possibility of effective
action.
Now, feeling effective and being
effective aren't the same thing.
Truth.
And so, people have to get off the
addiction of wanting to feel effective
and actually step back and say, "Wait,
wait, do I even know where what I'm
going towards? Do I understand the lay
of the land? Do I understand the various
forces and do I have a path that makes
any sense at all?"
So, our ability to do choice making well
depends on our ability to sense make
well,
which is why controlling people's sense
making is the heart of the war that's
happening.
And the forces that are So, this is an
important thing in terms of narrative
and info warfare.
When you ask, "What is power?" Power in
a game A sense is power over other
people.
And there's a lot of ways of getting it.
Some are more evil than others. Slavery
is a particularly bad example, but
the economic servitude of I can employ
you and when I'm employing you, you are
an extension of my will. You are no
longer doing your own will. That's still
an example of how do I get power over
people to enhance some goal that I have,
right?
And when we look at
left, right, it's
power of that political party to control
as many people as possible to get them
to vote away. So, there's the power over
the left and right against each other
and their power over their bases to then
be able to have power as a nation over
other nations and of classes over other
classes and those types of things,
right?
Because ultimately, if I didn't have
other people that could do [ __ ] on my
behalf,
I couldn't do that much stuff.
Like if I have to make everything with
my own hands, I can't do that much
stuff. So, if I want to do more stuff,
I'm looking at how do I get more people
to to be able to do that. Okay.
So,
when we start to realize that
rather than try to control people's
behaviors directly, influencing what
they feel and what they think and what
groups they're engaging in that will
ongoingly use groupthink to affect what
they think and feel is a much more
powerful way than the brunt of the
warfare the power game becomes control
the hearts and minds of people.
Now, when you're talking about making
more Yodas,
you aren't trying to control the hearts
and minds of people to do your bidding.
You're trying to say, "How do I nudge
them in a direction where they will
become more sovereign and
self-determining as opposed to become
more part of my in-group?"
So, what I would say is that that is
trying to use the tools of power
to actually make the game of power less
pathological.
Which is a legitimate thing to do and a
good thing to do.
Typically, the tools of power, if if I
have asymmetric power over somebody else
and I get a lot of benefit from that, I
have the capacity because of that
asymmetric power to continue to get more
of it and I have the motive to. So,
um any business is not just focused on
providing the thing they provide, but
increasing their capacity to do stuff.
And some places that will be
omni-positive and in some places it'll
be driving externalities. We celebrate
because we just cornered the market,
which means we drove a lot of people out
of business and they can't feed their
kids and we manufactured demand for
people to want [ __ ] that they didn't
want before that doesn't actually make
them happier. Now, I'm following all of
your logic, but how do people um employ
this to actually make sense that makes
sense? Yes. Okay.
Understanding these things already will
help.
That's why I was starting to bring it
up. When you understand more about that
the as much more
capacity as the top-level economic
players have than you, the top-level
narrative players and information
players also do and they're engaging in
that, then you realize that
people's minds are the battlefield and
also the treasure that is trying to be
achieved and also the weapons.
Right? And so, it's important to be
like, "Oh, wait, to what degree am I a
sovereign self-determining agent? To
what degree am I thinking I'm a
sovereign self-determining agent that is
actually being influenced in ways I
don't even recognize?"
Dude, this is scary, man. This is like
some your mind has been hijacked and you
are now acting in the interest of
somebody else. I don't know why, but
that just really hit me as you were
explaining that. Like, are my ideas my
own? Um there was a band back in the
'80s called Queensrÿche and they were
the first people that really got me to
think uh critically. So, I definitely
owe them a debt of gratitude.
And they had this whole concept album
around this guy that was controlling
people's minds by basically getting them
addicted and then helping them clean up,
but then like, "Hey, I did this for you,
so you're going to do this for me." It's
really terrifying. When you couple that
with what you were saying about social
media and how you've been essentially
groomed to push they've pushed you in a
direction that you started, right?
Depending on what you hovered over and
what you clicked on. Like, some you're
very involved in this process, but the
them optimizing, right? Second and third
order consequences, them optimizing for
time on site, the ability to leverage
you to a marketer,
but to do that they're optimizing you in
a very specific direction.
And that that is allowing either bad
actors, state actors, algorithms,
whatever to hijack your emotions, your
limbic brain to get you to
do whatever. Like, that shit's scary.
Like, when I think about the thing about
what's kicked off with the riots, like
protesting, I love I'm all for it.
When it kicked off into like looking out
my window and seeing things burning, it
was like, that's where I go, "Okay, like
you that [ __ ]
that gets really scary really fast." And
when you get into the weeds of like the
complicated who's actually breaking the
windows, who's actually setting the
fires, and the the sort of swirl of
very difficult to parse apart things
presents itself to you, that's where
like understanding how to begin to
extract the information, how to learn
about something that you don't know
about.
There was a lot of pressure to speak
out. And I was like, "I'm not saying
[ __ ] until I understand what's actually
going on." And even just going into that
and beginning to realize, "Okay, this is
a big world, this is complicated,
there's there isn't a party line like
it's being presented. There are a lot of
different thinkers across sort of every
statement that's being made, there's
somebody that disagrees with it quite
vehemently.
So,
my strategy for that, and I'll be super
curious to to hear what you think on
this. So, I've got what I what we talked
about earlier, the physics of being
human. So, any any data point that I
take in has to jive with what I know is
true about humans and the way that
humans act and think and process. And
when I see people just repeating mimetic
statements over and over and over, it's
like,
odds are that's not an original thought
for you because you're just repeating
the same thing.
And then also, looking at both sides of
the argument. So, it's like, I know how
algorithms work because as a person with
a YouTube channel like you have to
understand how it works to make sure
that your stuff is getting presented to
people. So, you learn real fast what the
algorithm likes, what it doesn't. You
learn what the algorithm is using as a
barometer of whether this is something
that should be pushed out more. So, you
pay attention to that stuff. So, I'm
like, I know if I watch this type of
voice, I'm going to get more of that
type of voice. So, then you've got to
actively seek out the other side. And
there's been so many times where I'm
like, "Whoa, like that's brilliant
coming from, you know, side A." And
then, "Whoa, this is brilliant coming
from side B." And so, it's like, until I
get a sense of like the edges, right?
Okay, this is edge case over here, this
is edge case over here. Now, I actually
understand filtered through what I know
to be true of the way that the human
mind works, now I think I'm beginning to
understand this thing and I can begin to
sort of try out my own ideas. And that's
what I do. Then the next thing, so I've
taken in all this data. The next thing I
do, and I I my poor family, one of the
coolest things to come out of quarantine
has been we now I do these weekly calls
with different people and I try out
ideas on them and I'm like, "Yo, this is
how I'm thinking about this, what do you
think?" And I begin to realize where,
"Oh Oh I thought I understood this, but
like my own logic is breaking down. And
in having to articulate it, I realize
sort of where the edges, you know, of my
ignorance are. And
that helps me then, okay, this is where
I need to go research. I need to figure
this out more. Um but I don't have a
particularly
um useful way of going, "Oh [ __ ] that
was all false propaganda to begin with."
Do you have a way of
like are there certain outlets that you
trust? How do you build trust? Maybe
that's the easiest way.
Trust around information.
I would say that
the idea that there are any
authorities that I just trust enough
that I can cognitively offload the
process of coming to belief to them is
not a real thing currently.
And that if you think about legitimate
authority, whatever is seen as
legitimate authority, for a while it was
the Christian church, or
um
government, or then uh the academies and
the, you know, the great Ivy League
institutions.
And they're supposed to be the bastions
of what is true. That's [ __ ]
powerful.
So everyone who wants power has maximum
incentive to try to capture and co-opt
legitimate authority towards their
purposes.
And so you start funding the research
institutes to research certain things
and not others. And
even if
So I can easily manipulate statistics to
say most anything I want. I can
cherry-pick data out of very large data
sets to say everything's getting better,
everything's getting worse,
or whatever it is that I want to say.
Um we can of course do false methodology
and lie, but we can even have
information that is totally true that is
mis-
representative and will guide people in
the wrong direction. let's say
I have a phase space of information
that's all this information, but I'm
intentionally only doing research on
this area over here and publishing a
bunch of research so the preponderance
of data points to such and such because
there was an uneven distribution of what
got funded based on those dollars came
from somewhere and they're seeking
return on investment.
And so certain things are going to be
more useful
a patentable pharma drug is going to get
more research dollars than a plant-based
nutrient that no one can patent to ever
be able to pay the money back. So the
preponderance of data will say nutrients
don't work as well as pharma drugs do.
It's But the preponderance of that is
gibberish.
Um in that particular case. And then
also what metrics was it looking at?
Well, it didn't cause any
um negative side effects cuz we looked
for these four side effects. Well, the
body's pretty [ __ ] complicated. You
can cause lots of side effects that are
outside of those few you measured for.
So as soon as you understand the process
of legitimate authority having a maximum
incentive to get co-opted,
then you start understanding, okay, this
idea that I can offload the cognitive
complexity of the world to an authority
where I can continue to have a childlike
consciousness and find the parent who
will tell me how the world is and what
to do stops being a desirable goal.
And the desire to take the
responsibility to make sense, to
increasingly make sense of the world
myself. Now,
that doesn't become solipsistic where I
think
I'm not going to pay attention to people
who've spent a lot of time studying, but
let's say I'm looking at COVID and I'm
looking at
the topic of
viral origin. Did it come from a wet
market, naturally zoonotically, did it
come from gain of function research
accidentally or intentional bio warfare?
Or let's say I'm looking at conferred
immunity.
Will getting it confer immunity? So will
reach herd immunity. Will getting it
confer immunity for some people but not
others or for a short period of time
where we'll not actually create enduring
herd immunity or will it create ADE,
antibody-dependent enhancements, where
then one of the normal coronaviruses
will kill you next time you get it.
Nobody knows. I can tell you from
looking at the research, the answer to
that is not known.
And so all the stuff on Sweden's about
to reach herd immunity or this or like
is all just
people overextending what could actually
be known. So,
one of the key things is being able to
identify what things do we have high
confidence on based on what process and
what things do we not have high
confidence and just acknowledging that?
So, that's a question I'm always asking.
What are the knowns and what are the
things that we know we don't know?
Or at least we And the knowns are never
100% certain, right? There's some
Bayesian confidence margin less than
100%, but I can say high confidence
based on this process, but I'm still
open to new data.
And then here's the area of unknown, so
I want no certainty at all here cuz any
certainty at all, even a hunch, can bias
me in terms of what I pay attention to.
So, I just want to say I don't know.
Do you Do you try to eliminate even your
hunches? Like do you I try to run all
the hunches. You try to what? I try to
run all of them. I see.
So, if I say there's a virologist who
thinks or an immunologist who thinks one
thing, we will get immunity and someone
else thinks we won't and based on
different ways that they're waiting
data.
So, do I pay it Do I think that experts
who spent 30 years studying a field and
are smart know things I don't that I
should listen to? That is different than
like
what a TV personality who doesn't know
anything about it thinks. Yes. So, I
like to find experts who disagree.
But that seem earnest as opposed to seem
like they are doing some piece of
propaganda.
And then I like to see the dialectic
where I think possibly
to have to tell people what a dialectic
is. How does it different How is it
different from a debate?
So,
Yeah, this is important topic. I saw you
and Eric Weinstein discussing this a
bit. Um so
dialectic is the idea that you can have
a couple different perspectives that
each have some truth value in them, but
maybe neither of which are the whole
truth. And that rather than a debate
where the idea is one of them is true,
one isn't, and there's going to be some
kind of rhetorical warfare, and then
someone will be the winner at the end.
There's a co-exploration
coming from different perspectives to
see can we actually find a higher order
truth together?
Dude, this I I'm super obsessed with
this. So, the the idea of trying to find
a higher order truth. Th- This is You
want to know what really grinds my
gears? The fact that
do people not give a [ __ ] about what
actually works? Like, I swear to God,
people just want to be right. And as
somebody who used to be stuck in that
loop, I get it. I have empathy. I
[ __ ] have empathy. But, man,
everything in my life changed when I
stopped trying to be right, and I
started saying cuz my thing was I was
And trust me when I get the example I'm
about to give you is like game A to the
max, but when I was younger, my focus
was entirely on getting rich. But, I
wasn't acting I wasn't acting like I
wanted to get rich. I was acting like I
wanted to be right. And so, there was a
day where they collided, and it was like
I was arguing for an idea in the
business because it was mine, and there
was a voice in my head saying, "You know
this is wrong. This isn't going to work.
This is going to move the business
backwards." But, I needed to be right.
And so, I kept fighting for it. I ended
up getting my way. My partners left, and
I was like, "What the [ __ ] am I doing?
Like, I know that what I just convinced
them to do will move us backwards. So,
do I want to be right, or do I want to
be rich?" And finally, I realized,
"Jesus, man, if I could build myself a
team around something else, then I could
actually achieve my goals." But, if I
was focused on just being right, that I
was never going to get where I wanted to
go. And when I look at the screaming
that's happening right now,
I I don't think it ends in actually
improving the situation. I don't think
that by the rhetoric that I'm seeing
about like defunding cops and all that
that we're actually going to get to the
beautiful place that I think people want
to get to. So, it's like
you're not going to be able to figure
out how to actually solve the problem
unless somebody can propose, "Hey, let's
defund the police." Okay, right, let's
look at that. Um hey, no, this is what
we need to do over here. Cool, let's
look at that. Like when you can actually
stop and look at it, you can get to
the goal. But, like I said at the
beginning, most people don't know what
their actual goal is. They can't state
it. And then on top of that, they're so
worried about being right or sticking to
the party line or whatever that they're
they're not in this dialectic where
you're bringing like
um Lincoln with his team of rivals.
I was like, that's so powerful. In a
business, I I go way out of my way to
make sure that my team challenges my
thinking. That if you're an intern,
challenge me. If you think I'm saying
something stupid, [ __ ] tell me
because I might be actually being
stupid. And I have so much on the line,
all I care about is the truth.
And
that's like one of those things, it will
be better for you. You will be happier
if you focus on actually getting what
you want. But, it is it's one of those
things, man, the physics of being human,
by default people want to be right. By
default, doesn't mean that they can't
switch it up and change. But, Jesus, by
default people want to be right.
There's this TED Talk this woman gave.
It's one of my favorite TED Talks. And I
think it's called on being wrong. It was
a She was describing a book she'd
written, which was studying the
psychology of humans' experience of
being wrong.
And
she asked the audience, um
"What does it feel like to be wrong?"
And people said, "Embarrassing,
shameful, whatever."
And she goes, "No, that's what it feels
like to find out you were wrong."
What it feels like to be wrong is to
feel right, right? Typically, we're
we're we actually think we are right
about some stuff we're wrong about.
That's insightful.
it feels like is righteousness.
And
so you were fortunate in that you knew
you were full of [ __ ]
Right? That was actually fortunate. Most
people when they are righteous and
adamant and filled with
you know, passion and certainty actually
think they're right. That's much more
dangerous because then it becomes harder
to reflect on what the [ __ ] am I doing?
Do you think they have unease or they
are are there people who truly have no
sense?
Okay, so
mhm
memes live in complexes. They create
worldviews that are self-perpetuating
and self-reinforcing.
So, let's say we take a particular
fundamentalist religious memeplex.
And there's a bunch of different ideas.
There's ideas about if I die in holy
war then I go to heaven and there's
eternal life and there's hell and so
I've got both I've got all of the
evolutionary biology on punishment
motives plus reward motives plus
authority motives plus the desire for
certainty plus in-group stuff plus the
desire to not be out-grouped, right?
It's it's appealing to every level of
Maslow's hierarchy, every emotional
aspect of evolutionary biology.
But then
you've you've got core memes, you've got
supportive memes, you have protector
memes, like a whole football team. And
the protector memes are anything that
would [ __ ] up believing that there is a
way to deal with it, right? So, doubt
comes from the devil.
And will make you burn in hell forever
and faith is the highest virtue.
Which basically says
critical thinking is evil and creates
maximum limbic fear for you so that
prefrontal cortex that would try and do
the critical thinking will end up
stimulating the amygdala to shut off the
prefrontal cortex.
And so that's actually a very
neurologically advanced protector meme
complex to make sure that the thing that
could get you to question if all these
beliefs are actually unfounded gibberish
won't be effective against you.
And so most worldviews have protector
memes built in.
And so that even if I'm feeling
uncomfortable, I have a way of
rationalizing it.
Do you So, I've heard you talk about
this before and I thought this was so
brilliant. How do you go from
um
Jesus saying all the lovely things,
bringing people together uh to fighting
the Crusades in his name? Like how you
do the mental gymnastics? Do you know
like what was the protector meme in that
meme complex that allowed people to pull
that off?
When the SS troop were being tried in
The Hague for war crimes after World War
II.
I don't remember the um
the exact way the questions were
phrased, but they were being asked
questions to determine
to try to understand the phenomenon of
what happened. How Germany that had been
very um actual liberal before moved into
that place and also the likelihood for
those people to commit similar actions
again.
And so they were asked all the questions
specific to the situation they were in,
but then they were asked general
questions of the type, "Did you believe
everything you were doing was right?"
And one of the things that was so
fascinating was something like 90% of
the Nazi said, "No.
I didn't believe everything I was doing
was right.
I did at the beginning when we were
hearing about what an oppressed people
we were and the bad people that were
trying to oppress us and the Jews seemed
to be rich when we were poor as [ __ ] in
the Weimar Republic and had to be
selling our kids into slavery and like
um it seemed like they were doing it
consciously and and we were just
standing up for ourselves. And so
originally I did, but then we started to
get into places that were really [ __ ]
up. And so 90% of them said, "No, I
didn't think it was all right." Then
they were asked, "Did you ever try and
stop?" And 100% of them said, "No, I
never tried to stop."
Woah.
And then when they were asked why, they
would quote German phrases that had been
drilled into their heads or basically
officers orders.
And if I
if I went against this, I'd be put in
the gas chamber. It would and I wouldn't
have made any difference. Like the whale
saying, if I don't do it, somebody else
will, right?
And I have my kids to deal with and I I
didn't have the power to stop it in the
and yet 90% of the people actually felt
that way.
Right?
So, the same was true with the
Inquisitions or the
or the Crusades or the
And it's even true today of if you grow
up in a very religious area,
what is what happens if you give up on
the religion?
Right? So, we know what the punishment
for apostasy in fundamentalist Islam is,
but if you grow up in Utah in a strict
Mormon area and you give up on
Mormonism,
then you get excommunicated depending
upon how they relate to it. You lose all
of the benefits. Your in-group
completely destroys. Maybe the idea that
you're going to lose heaven and all
those kinds of things. So,
people believe things less because they
are true and more because they are
useful than they realize.
Useful in staying in the group, staying
in the good graces.
Meeting some need.
Mostly people believe things because it
seems like it will meet some need for
them or believing something else will
damage that need. And then they
rationally backfill epistemology, but
they didn't do epistemology to come to
the belief. They emotionally came to the
belief and then they backfill
epistemology.
So, rationalizing is the opposite of
being rational. Being rational is not
starting with a belief.
Well said.
Being rational is starting with I don't
know. Let's go through the process.
Let's try. What are all the hypotheses?
What is the evidence for all the
hypotheses? Rationalizing is I jump
straight to belief and now I'm going to
try to create backfilled
rationale for it.
And pretend that that's That's I got
there.
Woof. Woof. I'll give you actually a
really interesting example.
Um one of the things the political left
in the US likes to do is make fun of the
political right for being stupid. Um you
can see this with Bill Maher or other
kinds of comedians and
um it's part of their narrative warfare
strategy, feeling superior through being
more educated and whatever, right?
And um and the political right has its
methods of narrative warfare and um so
I'm not commenting on the rightness or
not of the underlying ideas, but the the
weaponry that's being used.
And nobody wants to feel really stupid.
And so you actually stay in group by
laughing at the people who are on the
out group as opposed to defending the
people who are so obviously stupid that
you're obviously stupid if you would
even sympathize with them at all, right?
So that's actually appealing
to very
not rational
things
in-group, out-group, desire not to seem
stupid um
in the name of higher intellect.
So it's a very tricky and sophisticated.
So
there's a
uh
left comedian who went to some Trump
rallies recently and interviewed Trump
supporters and made a compilation of how
utterly stupid Trump supporters are. Now
of course he didn't include any of the
places where there are Trump supporters
that are well-educated and have good
philosophy and there are other ones that
will show right-oriented people going to
a bunch of left or Antifa people making
them look like utter idiots. So they
they'll both use that tactic, right? So
of course the first thing we have to see
is as we're laughing at the dumb Trump
supporters in this thing, it was
cherry-picked for that purpose
of all of the people to then give the
sense that that was ubiquitous, that
they're all that dumb, right?
Okay, so you watch the thing and it's
actually impressive how much these
people have rejected
there's actually pride around
anti-intellectualism within this
population. There's a particular part of
the right that has a anti-intellectual
pride.
And so
they the guy is, you know, saying very
basic things about government or how a
bill becomes a law or whatever,
intentionally like showing how stupid
the people are that they don't know the
basics of politics and they're certain
of wrong things and whatever.
And then tries to take it further and
says if if if Trump used the N-word,
would you vote for him? Yeah, I'd still
vote for him. If he whatever and they
ran different things. And at one point
it said something like if Trump said
that everyone need to start [ __ ]
pigs, would you vote for him? Yeah, I'd
still vote for him.
And what it was trying to say is
that guy who says, "Yeah, I'd still vote
for him." is saying
"My mind is not open to new ideas."
Right. Right? Like my mind has closed to
new ideas. I have already made my
decision. I'm going with it. So you have
to say, "What made him get there?"
Well, one of the things that's actually
insightful is
he he intuited in some place that he
couldn't make sense of what was going on
and when the pundits were talking, it
was above his head and that they were
trying to use intellectualism and
data and statistics and whatever to say
things that felt like they were going to
[ __ ] his world up that weren't in his
interest, right? That seemed against his
interest.
And so he basically said, "I know my
mind." He He's not this sophisticated,
but subconsciously, I know my mind is a
battleground
of people more sophisticated than me who
are going to try to convince me what is
true, but I don't think they have my
interest in mind. So this Trump guy
it doesn't matter if it's true or not. I
actually feel safer being on his side in
a world that feels like it's in war.
He feels more like me and he feels like
he might win.
And I don't want the susceptibility of
people trying to confuse me
to be possible. So it's very interesting
to see how the that anti-intellectual
thing was actually a compensating weapon
of intellectual weapons being used to
control people in ways that they could
tell weren't fully in their interest.
That that's really interesting and this
is where
cognitive distribution to make it sound
fancy, the fact that
sadly not all minds are created equal.
It's like man, when you have like when I
look at people that are clearly smarter
than me, I'm just like, dude this is
um
deeply problematic to try to make sense
of what they're saying and to engage
with what they're saying. It is uh I I
get it, man. I I feel for people when it
it you you can tell you're being moved
around the board like a chess piece and
you're not sure like where the trap is
coming from, but you know that there is
a trap coming. Uh and hold on one second
cuz I have an alarm going off. Um
All right. Sorry about that. I'm uh
normally uh
I don't film this late so I thought I
didn't even think to check. My bad. Um
so yeah, when you've got somebody that
is just, you know, outperforming you and
you can feel that you're being moved
around that chessboard, it is so
disconcerting um that I can see how
people would end up shutting down.
And so this is why we like debates as we
think
okay, that guy is saying something that
I seem to disagree with, but he's
smarter than me. I want to put my smart
uh candidate up to battle with him,
right? And the higher angel of our
nature
is wanting to actually understand by
them going back and forth and then being
smart enough to come up with the
counters that we wouldn't have known.
The lower angel of our nature is just
watching a dog fight.
And that's why you'll see Sam Harris
eviscerates Noam Chomsky or whatever,
those type
of titles that go around, it's really
those people when they're watching
aren't trying to learn.
They're trying to and that's why you'll
see
in a debate
the people who were very, very strong
fans of one of the people are sure that
person won at the end on both sides. So
almost no one's mind really moved cuz
that's actually not appealing to the
higher angels of their epistemic drive,
but the lower angels of their desire.
Cuz this is the thing, there isn't some
way at the end to determine which one is
actually right clearly. So the guy who's
making the arguments of the people who
resonate with the type of arguments he
likes, his arguments resonate with him
as true and the other one don't resonate
as true. And ultimately my sense of
truthiness is kind of a a felt sense.
Dude, let me tell you as somebody who
does a lot of public speaking, I will
tell you right now that I can move an
audience by changing not what I say, but
how I say it. And I learned very early
on that um
by putting time and energy into getting
good at the performative layer of a talk
made a huge difference. And so when I
was young, I wanted to be a stand-up
comic and so I spent a lot of time in
front of audiences. I spent a lot of
time practicing like what I was doing
with my face, modulating my voice. And
it is it is
a little it's exciting when you feel
like you're doing things for the right
reasons, but it's a little unnerving
when I think about like
charisma goes a long way, man. Just by
the way that you make somebody feel.
They always say, you don't remember what
somebody did or what they said, you
remember how they made you feel. And so
if you can make somebody feel good, if
you can hype them up. And I tell
audiences all the time and this is sort
of the core friction of my life is I
have what I call a two-hour declining
arc of influence. So if you if you get
me in a room with somebody, my whole
thing is get me in the room. If you get
me in the room, I will [ __ ] make
somebody feel something. I can be very
persuasive when I really believe in
something and I'm really passionate cuz
I can bring that out and I can energy
infects other people and so you can
infect them with your enthusiasm. You
can get them hyped up. But as soon as I
walk away, it's like it that sense of
like cuz I try to give people the sense
that they can do it, right? Whatever it
is. Like you can do it. You can make it
come true and let me tell you and I know
that when I walk away, that feeling
begins to wane. And so it's like how do
you get beyond just the the ability to
whip people into an emotional frenzy and
actually get them to think critically,
to form an opinion, to say, "Okay, I
actually think I understand how these
pieces work together." And then it's
like you can begin to form your own
opinion. Then you can you know how to
move through the world, but
otherwise it like you said it's much
teach things how to do that for your
listeners right now?
How to
Please.
How? Because similar, this conversation
might have some impact on them for like
a day, maybe, right? But the moment they
have scrolled their Facebook feed,
they've forgotten about it and they're
now fully inundated with other things.
And
so
why would why do we bother doing this at
all?
So
if someone is feeling a particular kind
of resonance and inspiration, they have
to take some actions that will keep
feeding or nurturing that.
And so let's talk about a few things
people can do because when you're in the
room with them,
whether it's just that you're giving
them better information or you're
emotionally influencing them, they're
influenced by what they're around.
And so if some but then when you leave,
they're influenced by whatever they're
around next. What you're trying to do is
make them have more of a internal locus
of control to be more self-influencing.
Well, the the kind of influence
I would say illegitimate power
in a game B sense, illegitimate power is
where I'm trying to influence people
towards my agenda perpetually.
Legitimate power is where I'm trying to
influence them to be more
self-directing.
Which is basically what a good parent or
a teacher is trying to do is to increase
someone's capacity to make their own
good sense-making and their own good
decisions.
And whereas to the degree that I'm
trying to convince someone to think that
aligns with an agenda I have, that is a
you know, game theoretic thing that will
then produce counter responses of other
people who want to convince someone of
some other thing.
Um
but
as people are seeking to become more
self-determined,
the first thing is to recognize how much
you are not self-determined. To
recognize how much the information
streams coming into your eyes and ears
and who you're around influences and
start changing that. One of the best
acts of self-determination is to change
the things other than you that are
influencing you.
And so, we've talked about the problem
of social media. If you
care about your own well-being enough,
you'll just quit social media.
Your own well-being and your ability to
understand the world and you'll start
finding
sources of news that are better than
social media, that aren't AI curated for
limbic optimization for you, but that
you're curating based on what seems to
be good information.
And you'll find left sources and right
sources and sources from other countries
and whatever to try to make sense of
stuff.
If you are going to stay on social
media, there are some things you can do
to do a better job, which is
let's say that you are
politically aligned in a direction.
You're left aligned.
Go find all of the right thinkers and
follow them.
And join a bunch of those groups. If
you're right aligned, do that with the
left.
Um whatever your particular perspective
is, and find the ones that seem to be
the most actually smart and earnest.
And then unfollow all the stuff that
seems to be
salacious and not well researched.
So that your feed becomes the smartest
stuff from all of the perspectives.
And if this is working, you'll become
less certain about everything.
You'll know that it is working because
you will know more than you knew before
and you'll be less certain. Whereas
right now, you know less and you're more
certain.
Yeah, that I think that's really
powerful and the thing I I'm really
obsessed with this idea. I want people
to understand that what I normally say
is skills have utility, but information
has utility.
And
man, I don't care from where on the
political spectrum an idea comes from.
If it's real, if it has real-world
implications and it lets me move towards
a goal that I have, I'm going to take
it. And I I I actually cannot understand
um anything else. So, it's there are
there are powerful I and I I this all
came for me because of building
businesses. Like when your house is on
the line,
you don't have time to worry about
whether you thought of the idea or
somebody else thought of the idea or
somebody you like thought of it or
somebody you don't like thought of it.
It's just like, "Jesus, dude. I don't
want to have to go home and tell my wife
that we have to move out cuz we lost the
house." Like, that was such a real thing
for me and that kicked me into just a
and I I'd already been sort of marching
down that path, but that kicked me into
a whole 'nother level of like, "I just
need to know what works, man. I need to
know what works. I have a goal. I need
to know what's going to move me towards
that goal and
it also it felt better. Like, there
there's a sense of relaxing because I'm
not trying to posture. I'm not trying to
campaign. I used to say all the time and
unfortunately, I was wrong about this,
but I used to say all the time to
people, "Just be good because you can't
campaign and convince people that you're
good." Now, the sad reality is you
actually can. You can bamboozle a lot of
[ __ ] people with a lot of words, but
being good itself is going to take you a
lot farther and getting people
interested in that. Like,
gamifying in themselves. Like, "Okay,
cool. I want this curated feed that is
bringing me a diverse array of opinions
um so that I can actually function. And
if people got into that idea of
functioning that the goal here is to
function. It's to actually be useful to
be able to
So, I define power very differently than
you, but the way that I define power,
maybe it's just the wrong word at least
for this conversation, is
power is being able to close your eyes,
imagine a world better than this one,
open your eyes, and actually have the
skills to move towards that to make that
real. And
I have become so obsessed with that idea
that it helps like that becomes almost
the filter by which I make sense of the
world. Like if I really think about like
what's what's one of my highest level
filters, it's like I only do and believe
that which moves me towards my goals.
And
if you're good at choosing your goal,
then you suddenly become open to any
good idea from wherever, even if it
contradicts like I came into it thinking
one thing, but like whoa, that's
actually more that's real. That's
actually going to take me. It's not
something I ever thought. Like I never
thought that and I don't know enough
about GameB to know if if like I'm
behind it or not, but it's like hey, if
GameB ends up being the most real thing
and there is a way to deal with the just
freakish amount of complexity and that
we actually can consciously build
something that moves us towards that.
Um and it becomes a
My values would definitely be
sustainability, human well-being, like
those are sort of inextricably
connected, um wanting the human race to
go on long after I'm here, wanting
people to struggle but struggle well so
that they can be tough and be resilient.
Like those are all things that that to
me seem inherently good um more than say
happiness or something like that which
is very transient. Um
But like
seeking out the things that will
actually get me there. And the process
of iteration, and at the risk of just
completely derailing on tangents here,
that to me that sort of mixture of like
iterate, get it out there, try,
um, be sincere in the pursuit of what's
actually going to move you towards your
goal, like that is, you know, if I had
magic fairy dust I could sprinkle on
people to get them to act in accordance
with that, I think they would be
happier, um, and it certainly would
lead to a better world in my estimation.
This is interesting and it did at the
risk of opening a very big can of worms.
Um,
did I do I remember right that you said
that it isn't necessarily true that
improving the individual will improve
society or am I misremembering that?
It is not necessarily true that
improving some subset of individuals in
a particular
way will
improve society. Like, okay, someone
getting better at violin is improving
them. It's improving their skills.
Um,
someone getting better at warfare
is improving their skills.
So,
is society the result of the quality of
the members? Yes. But are the members
also the result of the quality of the
civilization systems like the education
and the economics and the culture and
the governance that help condition and
develop them? Also, yes.
So, it's not just bottom up, individuals
to society, or just top down, the
quality of society evokes different
things from the individuals. There's a
recursion there.
Um,
so
I
But I don't think
There's a tangent there I don't want to
go down. I want to go back to something
you said a moment ago.
When you were talking about the desire
to be right and how problematic that was
and when you let that go,
ego in that way makes you very easy to
control.
Um, because all I have to do is appeal
to your desire to feel right and I can
control you.
I can give you information that I've
taken more time than you have to process
to frame it up that will make you feel
right and I can do pick what you
believe.
I can also inflame you into emotion by
attacking your sense of rightness or
whatever.
So, having a fragile ego that wants to
seem right and that is fragile and
identified with certain positions makes
you very, very vulnerable to control.
So, that's an important thing. Having a
mindset where
anything can
uh, be brought up and your identity is
not attached to specific belief
structures. The belief could change and
you don't crumble as a result of it.
Makes you much more resilient.
Yeah, resiliency is, um,
is one of those things from an intrinsic
standpoint that if people want that in
themselves and they're actually willing
to put that to use,
um,
you can begin to get anti-fragile. And
anti-fragility,
uh, in terms of building a new society,
I know is, uh,
is going to be a pretty important thing.
Do you think that we have any ideas that
could actually cuz so, anti-fragility
for anybody that's never heard the
phrase before, the more you attack it,
the stronger it becomes. So,
what on earth would that look like at
the societal level? I I It is a failure
of imagination for me. I can't imagine
it.
Capitalism has been anti-fragile.
Um, as a system of resource distribution
and, um,
etc.
It
it has continued to evolve its capacity.
So, we went from, say, barter to,
uh,
exchange mediated by currency to fiat
currency to fractional reserve fiat
currency.
attacks upon it that made it stronger?
Well, if one
capitalist group say another nation or
whatever was trying to advance their
overall share of the pie relative to
another one, they kept each
strengthening their underlying
capitalist base, becoming better at
extraction, exchange, those types of
things.
Um when communism was emerging as an
alternate system, it increased its
capacity to be productive and defend
itself and whatever. So, that's an
example of antifragility. You were
asking earlier, how does someone go from
the forgiveness of Jesus to the
to the Crusades? There was a belief
system, Christianity, that continued to
get stronger. And by stronger, it meant
as it was attacked by other religious
ideologies
or
or political ideologies, it was
increasing its
And this is actually interesting cuz
antifragile's not always good cuz
sometimes it just means a thing is
getting
better at warfare.
Um
I actually want to bring up the Trump
campaign
uh
has elements of antifragility.
So, whether it was Stormy Daniels or the
Russia um issue or the impeachment, his
base actually got stronger through each
of those.
And so, one of the things that the left
has not recognized, they failed to
recognize the antifragility and that
they were lobbing attacks that would
lose, but would actually strengthen.
Mhm.
And so, that's actually an important
thing to recognize cuz if something has
become antifragile and you think it's
bad and you're going against it, you
have to think in a different way.
Um
And actually, I'll use Trump as an
example here of the thing you were
mentioning around um um
listening to diverse opinions.
So, we we know that
uh
he's a different kind of president than
the politically trained ones that have
been there before. Uh
whether people think that he is saving
the nation from the corrupt evil deep
state or whether he is destroying it to
create his own evil dynasty um is one of
the classically polarized things that
people have a hard time grounding
enough. They ground it in the thing that
resonates as true to them without seeing
the other things.
But, I think everyone knows he's been
effective at a particular thing.
Um I know a couple people who have been
who worked with him closely, been on the
Security Council, or you know, in his uh
advisory board, who've said the same
thing about their experience working
with him in the presidential or said one
same thing I found very interesting
is that
where most of the presidents previously
had positions that were fairly
consistent and predictable. Bush did
kind of Bush things, and Obama did kind
of Obama things, and they got people
around them that had a similar ideology
and that had for some period of time,
right? The Obama Democrats, before they
were Obama Democrats, were Clinton
Democrats. They were of a certain type,
and same with Bush Republicans.
Um Trump got people who were mostly not
of that
of a particular lineage system, and he
got people who disagreed with each other
vehemently.
And
so,
if he would bring Petraeus into a room
and Bannon into a room together to talk
about China cuz they both knew more
about it than he did, and he knew that.
But, they disagreed vehemently.
Then, what they what I was told would
happen in the room is that he would
invite a group of people in without
giving them any advance notice of what
they were going to talk about. So, they
couldn't prepare how to manipulate his
thinking. So, he got their
extemporaneous real sense. He He in
people who disagreed. He would ask a
question without giving an indication of
what he thought. He'd keep a poker face
on the whole time to not indicate that
what he believed and he'd just keep
asking questions and have them fight it
out. And And he would actually sit there
quietly and listen for a couple hours.
And once he had heard enough, then he
still wouldn't tell them what he
thought. He'd go straight to Twitter.
Because he didn't care if they agreed
with him or not. He cared if his support
base did and Twitter gave him an instant
way to communicate with his support base
and get real-time analytics based on the
big data analysis of the Twitter feed of
whether what he was saying was
coalescing his support base or not.
Wow. And
so that is an effective technology where
what he's doing is listening to
different viewpoints. Now, what he was
listening for is not necessarily what is
true, but what will be effective for
coalescing my support base.
Um but he also had much more direct
communication with people and much
faster feedback. Now, also when you
don't have a position, kind of like
Bruce Lee said about martial arts,
right? When you don't have a fixed form.
When you don't have rigorous positions,
you can take the position that is
coalescing the support base empirically
more, which is both terrible and
wonderful depending upon what your goal
is.
Woo.
Man. So, yeah, this is I'm I'm
I'm not surprised by this conversation
given that you are the person I came
across when researching the end of the
world and how civilizations crumble.
Um dude, the way that you are taking the
entire um ecosystem of things that have
to be taken into consideration
uh into consideration, it is it is very
interesting. I'm going to be watching
you very carefully
uh with what you
continue to put out in terms of game B
and how we move forward intelligently. I
think we're in a super weird time. Um
but dude, thank you for coming on the
show.
Thank you for
and maybe you would warn me against
this, but thank you for being a part of
my sense-making apparatus.
Uh I will not take you literally. I will
definitely look things up and form my
own opinions, but man, you definitely
fall into the category of people that I
think are saying things in a rational
way,
a metered way that makes a lot of sense
to me. So,
word. Thank you.
It's good to be here. It's fun to have
the conversation with you. Dude, no
joke.
Hopefully, we will connect again soon
and thanks again. Everybody, if you
haven't already, be sure to subscribe so
I can [ __ ] up your algorithm. And until
next time, my friends, be legendary.
Take care.
The decisions we make in the next
20
years, 20, 30 years
are going to have
enduring consequences of the sort that
previous decisions did not. We need to
figure out how
the problems that could that could
threaten our extinction won't extinct
us.
We need to figure out how to avoid an
anarchic society. We need to figure out
how to avoid a dystopic society.
We need to do all this
in a span of let's say a couple decades.