Navy Seal:"We've Backed Putin Into A Corner" - Likelihood Of Nuclear War Rising | Jocko Willink
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Navy SEAL and former Special Operations commander Jocko Willink analyzes the conflict in Ukraine as a test of wills that has unfortunately shifted from asymmetric guerrilla warfare into a conventional war of attrition, which he argues is unfavorable for Kyiv due to Russia's superior numbers. While acknowledging early Ukrainian tactical victories against Russian armor, Willink warns that these engagements are unsustainable because they deplete human capital without matching the sheer volume of enemy reinforcements. He suggests that if Ukraine cannot match troop-for-troop losses in a conventional setting, their only viable long-term option is to revert to guerrilla tactics within occupied zones; however, he notes this requires a difficult cultural shift away from holding cities and engaging in direct man-to-man combat. Regarding Vladimir Putin, Willink asserts that the West has backed him into a corner by denying him an honorable exit or face-saving opportunity, which heightens the risk of nuclear escalation driven by his pride rather than strategic necessity. He believes Putin is unlikely to surrender but will eventually be forced into insurgency due to attrition, though this process could take decades and result in massive casualties before any resolution occurs. Willink extends this analysis of ego-driven conflict to the Israel-Hamas war, stating that international pressure has not yet compelled Israel to alter its strategy because Tel Aviv remains determined to completely eradicate Hamas based on tactical readiness rather than political compromise. He identifies a lack of forgiveness and clashing egos as the primary sticking points in such conflicts, noting that while some populations desire peace, others are "sucked into" cycles of retribution where divine justice becomes the metric for action. This dynamic creates an intractable situation with no realistic timeline for resolution within two generations unless leadership can shift focus from punishing enemies to securing a bright future for children. Willink also addresses gender dynamics in combat and leadership, emphasizing that competence is the only true north star; while biological differences may limit female roles in heavy infantry due to physical strength requirements, he firmly rejects bias against women in command positions based on ego or tradition, citing his own companies where Chief Operating Officers are frequently female leaders. In a broader geopolitical context, Willink discusses the potential for China to exploit American internal divisions during a "cold civil war" before engaging in direct conflict over Taiwan, noting that Beijing is patient and operates on longer time cycles than Washington. He advocates strongly for bringing manufacturing back to America not just as an economic strategy but as a moral imperative to ensure national self-sufficiency, protect workers from slave labor conditions abroad, and preserve the environment by avoiding toxic dumping overseas. This push toward domestic production aims to rebuild a thriving middle class and restore American capability, countering the vulnerability created when corporations prioritized short-term profits over supply chain resilience. He shares how his own business initiatives have successfully reintroduced manufacturing jobs in communities like Compton, providing opportunities for individuals with felony convictions through mentorship programs that teach entrepreneurship and life skills, thereby transforming lives from within. Finally, Willink addresses the current societal decline regarding mental health, physical fitness, and military recruitment, arguing that people are currently at the bottom of a trough but beginning to climb out as they recognize the need for better habits. He promotes exercise, particularly morning workouts and martial arts like jiu-jitsu, not merely for physical health but because bodily resilience correlates directly with cognitive clarity and mental toughness. Drawing on his experience in Special Operations training, he explains that emotional detachment is a skill learned through repetitive exposure to pressure scenarios until it becomes automatic, allowing leaders to step back from chaos, breathe, assess the situation objectively, and make calm decisions rather than reacting emotionally. He concludes by encouraging individuals to do hard things outside their comfort zones—whether learning to parachute or facing public speaking fears—to build the mental muscle memory needed to handle life's inevitable crises with a solution-oriented mindset rather than panic or avoidance.
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And you look at Russia and Ukraine, it's
a test of wills. Well, the Ukrainians,
this is their home.
This is their home. This is their
freedom, which I talked about earlier.
So, how strong is their will going to
be? It's going to be
as it's going to be strong. It's going
to be as strong as imaginable. And then
on the other side, you have Russia. How
much does Russia
How much does Putin care about the level
of sacrifice that's made? We don't know,
but we're starting to see. I I would say
we kind of know. We We're more familiar
now that he's not that concerned.
So, that's what we have. We have a test
of wills because each side thought
their will was going to be a little bit
stronger. And and guess how we find out?
We find out by fighting and we find out
by killing each other until it's over.
So
again, I think that the Ukrainians
are their will is absolute,
but they also lack the numbers. And
unfortunately, they're in a war of
attrition because when you ask me what I
think of it or what I think would be the
outcome, I was in the beginning of the
war
thinking that Ukraine would fight a
guerilla war.
an asymmetric war and
they have entered in more of a of a
conventional war
and this is this is a a conventional war
for the most part very quickly turns
into a war of attrition and now it's we
have more people than you can make our
ammunition faster than you and look
America can keep sending bombs and guns
but at a certain point. Somebody's got
to wield those bombs and guns and it's
if it becomes a war of attrition, which
it is absolutely morphing into, that
outcome is not going to be good for the
Ukrainians because they don't have the
same number of soldiers,
don't the same number of people.
What sucked them into a traditional
conflict.
I I think it happened because
they they were able to achieve some
some what appeared to be and what felt
like conventional victories. So, I'm
sure you saw images of of of patrols and
convoys of Russian vehicles going in and
being bombed and being and and it looked
as if, oh, this almost looks like
conventional warfare. It's these tanks
against a smaller number of tanks, but
against conventional type forces
maneuvering against the Russians, and
they were winning,
which they did. But when you knock out
20 Russian tanks
and you feel like it's a win and it is a
win until the Russia sends 20 more tanks
or when you kill
50 Russian soldiers and you lost five
guys, you think, "Hey, that's a win."
And it is a win. It's a tactical win.
But then the Russians send 50 more
soldiers and 50 more soldiers and 50
more soldiers and 50 more soldiers.
So
war should be the absolute last option
and I I think it got moved up in the in
the in the list of options
unfortunately.
Yeah, it does not feel globally like uh
people are waiting until the last second
for war right about now. Uh I would have
said 10 years ago probably that maybe we
really are at the end of history. That's
certainly how it felt. Didn't feel like
there was going to be any of the sort of
conquering nation vibes uh anymore. And
obviously that that tweet would have uh
aged very poorly had I sent it. So the
question becomes how do we get them to
pull back? So again, you talk about
detachment. So they're trying a
strategy. Probably not going to work. If
you went in to advise them, I assume it
would go something like, "Uh, guys, play
this one out. Doesn't end well. You're
not going to be able to match them troop
for troop." So I get it. A lot of
reputations on the line that this was
the right play, but we just have to look
at the data and say this isn't going to
work. Then what? Go back to guerrilla
warfare. Would that be their only shot?
Guerilla warfare. Yep. Guerilla warfare.
And do you think there's just too much
political machinery in the way for that
to happen or why haven't they figured
that out themselves?
I mean, and don't get me wrong, they are
doing some guerilla type warfare, but
they also get drawn into, oh, this is
our city. We're going to hold it.
Is that the problem? Like it's a raccoon
trap.
That type of thing. That type of thing
has happened. This is our city. We're
going to hold it. We're going to fight
for it. It's like if you fight for it
and you kill a thousand Russians, but
you lose a hundred Ukrainians,
okay, there's going to come a thousand
more Russians.
And I'm sure you've seen pictures the
the young kids that are now putting
their uniforms on in Ukraine and they're
going to go fight. This is this is what
happens.
Human capital. And yes, if I was there
advising them, I would be telling them
to fight a guerrilla war. No, guerilla
war doesn't feel good if you're if
you're a country like Ukraine. These are
proud soldiers in a country that has a
trained military. It is it is the it's
almost the antithesis of
the way they would think to fight and
the way they would want to fight. They
would want to fight manto man on the
battlefield. And guerrilla warfare is
not man-to-man on the battlefield.
It's roadside bombs. It's snipers.
That's what it is. And if you've been on
the receiving end of roadside bombs and
snipers, it's horrifying.
So,
but you'd have to kind of culturally
change them to
have the attitude that we're going to
fight an asymmetric war against a
numerically
superior enemy, which is what they're
facing.
Who's the greatest guerilla force in
history that you've studied?
The greatest guerilla force in history,
uh there's there's there's tons of them.
I mean, you already mentioned some of
the some of the Native Americans that
were out there on the planes. They were
they were outstanding. Obviously, you
know, the the Vietkong, they were
outstanding.
They carried train uh tanks over a
mountain range.
That's insane to me.
Yep. Yep. And
I mean, the history is just filled with
I mean,
look at look at Afghanistan.
That was they didn't that wasn't a
conventional war.
That was
We left.
Russia left.
Russia left. England left. So
three and0.
Are they good at what they're doing?
Yeah, they're good at what they're
doing. It also shows you how powerful
asymmetric warfare is because uh a force
that's untrained, that doesn't have the
technology, but they have time.
I'm sure you heard that about the
Afghans. Like the Afghans were like, "Oh
yeah, you guys have bullets. You guys
have bombs. We have time. This is where
we live. That's what the That's what the
Ukrainians have. That's where they live.
They have time."
And to try and fight the Russians in
that way is bad. And then once that
happens, the Russians, what the Russians
should do is say, "Hey, look, we don't
want this kind of beef.
We don't want the because you
try and occupy a country which is what
Russia would have to do or occupy those
those regions now you've got occupation
forces occupation forces get picked off
for a year three years 5 years 10 years
and eventually they go all right we
don't want to do this anymore that's
what America said in Vietnam that's what
America said in Afghanistan
look we we don't want to do this
anymore. So
that's the way and and I actually
you ask me how I think this will play
out. I think that is how it will play
out. It's just going to take a much
larger amount of casualties to get there
because I don't think the Ukrainians are
going to surrender or anything, but
they're going to get to a point where
they can no longer attempt to
to fight
face to face against the Russians. So
they're going to be forced into a into a
insurgency
and then it'll be a long drawn out
process. I that was when people had
originally asked me about what was going
to happen. I said this is going to be a
15-year war. It's going to be an
insurgency by the Ukrainians in the
occupied zones of the Russians.
And that didn't happen. It didn't happen
because it turned into a a conventional
war. Very much a conventional war. Not
total, but a much more conventional war
that is not as advantageous to the
Ukrainians.
Do you have a read on Putin? What do you
think are his ambitions? There's been
much debate about um is he an
imperialist who's not going to stop
until he's gobbled up all of Ukraine? Is
he really just trying to create a border
from uh NATO? Do you have a sense?
I could tell you my sense. I don't know
if I don't I don't wouldn't put much
weight on my assessment. Um,
so I whether it's worth even chiming in
on, I I don't know. I I mean, we the
West definitely
pushed Putin and cornered him. And Putin
is the type of guy that you can't
corner. You need to give him a way out.
You need to give him a a way to save
face. And I don't think we did a good
job of doing that. Um, he's a proud guy.
And when you corner someone that's
proud, this is why people are worried
about him using nuclear weapons because
they know that much about him. He's a
proud guy. He's proud of his country.
And you corner a guy like that, you
don't give him a way out. They do dumb
things. Ego, right? Yes, indeed. All
right, I have to ask because I actually
want to know. Uh you get elected
president and uh Putin's like, "All
right, I I'm going to beat this guy in
jiu-jitsu and then we we can call the
whole thing off."
Can you take him? Yeah. Yeah. He's he's
he's a jud he's a judo practitioner
and so he's going to be very good
skilled on the feet and he's going to
have judo also has excellent groundwork
as well. But how old is Putin right now?
I think he's 70 or pushing 70.
Yeah. Yeah. He's going to have real
problems with me if that's what it's
going to come down to. Um but I think
yeah
I I I would take I would take Putin.
[snorts]
Now, somebody uh I asked for uh fans of
yours for things they wanted to ask that
nobody's ever asked. And one of them
was, "How hard do you choke?" So, since
we're talking about uh tapping Putin,
how hard do you choke?
Uh I mean, till people tap.
Yeah. I mean, it's it's not that big of
a deal. That it's weird, you know, for
you like choking is a big deal, but for
people that do jiu-jitsu, it's just it's
like how hard do you shake someone's
hand? It's like that's just the way
things go and that's life and you get
choked and
and Putin's an old guy and if a
70-year-old guy had to fight me, it
would be a bummer, you know, like if I
had to fight a 27year-old jiu-jitsu
champion, it'd be a problem for me,
right?
And and I actually do that pretty
regularly and it's usually a problem.
So,
uh, all right. So, there are two major
conflicts in the world right now. Um,
what's your take on what's going on with
Israel, Palestine? Uh, is that going to
play out tactically as um they just keep
bombing from the air? Have they already
started backing off from that? I think I
heard they had. Um, are the tunnels
going to be the problem? Like, how does
this one play out?
The way it's going to play out, I I
think that Israel is very determined to
completely eradicate Hamas.
Do you think they have a metric by which
they judge that? Like, they obviously
don't have a roll call of who everybody
is, and you go find them, and when the
checklist is done, you're done. Or do
they? Um, I bet they have pretty good
intel. I mean, there's
once you start having intel sources
inside of a country, like you can know a
lot about what's going on. And I bet you
they have a pretty good roster. You
know, whether they have a roster that's
down to a man, I don't know, but they
they know. And I think they've
determined that they need to eradicate
Hamas. And I think they're going to
eradicate Hamas. And I don't
it it certainly does not appear through
their current actions that they're going
to relent at all until they've gotten
Hamas eradicated.
Do you think the international pressure
for them to uh dramatically drop the
body count will force them to go tunnel
by tunnel, house by house? Or do you
think they're just going to be like,
"Ah, [ __ ] it." Like, we're just going to
keep bombing
the bomb. You still once you bomb, you
still have to go in. So, they're gonna
have to go in one way or the other. And
so, I I think they're going to make the
judgment on that question, not based on
international pressure. I think they're
going to make that judgment based on
when they are tactically ready, they
feel like they've got it to a point
where they can go in and do the street
to street, house-to-house tunnel
clearance, then then then they'll do it.
But I don't I think the inter the
international pressure came so quickly
that it didn't like mount. The
international pressure didn't mount. It
just it pegged. It redlined and it's
just staying there. And I think Israel's
sort of saying, "Okay, well that's the
international pressure. It's
redlinining, but we're going to keep
doing what we're doing
until we get this threat completely
eliminated."
Do you have fears of that escalating?
It's going to cause years and years of
strategic problems for Israel because
they're going to have to, you know,
people are going to seek revenge on them
for the next hundred years. So, do I
think it's going to be an issue? Yep.
Might it be some short-term thinking for
them? Yep.
Is that the mode that they're in right
now after they have their, you know,
people massacred? Yep.
How close have you looked at that
situation
in terms of the historical context?
Decently. Is this intractable on
anything remotely approaching a
realistic timeline? Like sure, maybe
over a thousand years it unwinds, but is
this something that can unwind in the
next two generations?
No.
Not. There's zero options.
Zero options.
What is the sticking point?
Um, lack of forgiveness
and egos.
So, if you and I have a problem and
whatever happened in the past, we can't
forgive each other. We will not have
resolution.
And there's been atrocities on both
sides. And there's
enough people on each side
that will not forgive that the people
that will not forgive and will not move
forward will continually drag the rest
of those both sides down.
Will they drag them down or will they
suck them in?
Suck them in, drag them down, whatever
you want to call it. [snorts]
Yeah. Well, it's interesting to me.
There's a very big uh chasm between
those two ideas. So idea number one is
that hatred is so powerful and I can
rally you around your hatred and the
misery, the squalor that you live in and
I can pull that front and center and I
can say they've done this to you and not
only um as as an act of divine justice
must you strike them down. Um but it's
the only way forward for us to finally
have what God wants us to have. We have
to do this. That's sucking them in. um
sucking them down would be uh hey please
stop don't don't strike them again for
the love of God like let us just live
our lives and then they go strike anyway
and then you get bombs and so I I am not
close enough to that problem to
understand like whether the populace is
like no we we elected them this is who
we want to lead us and they're right and
this is just and this what's happening
to us now is is merely more proof of the
injustice of of these people that have
held us down for so long. Uh I don't
know if that's how they read it or if it
really is like, oh my god, like if we
could just get leadership in here that
wasn't um constantly provoking them, we
could finally achieve balance of some
kind.
The answer is yes. Both those things are
occurring. And there's there's both
people that are wishing that they
there's people in in both Israel and in
Gaza that are wishing that the damn
governments would stop and we could just
like carry on with our normal lives and
and shake hands. There's people in both
those elements. I mean, you see
protesters see protesters in Israel. You
don't see them so much in in Gaza right
now. Uh but there is there is there was
like I I saw images and videos of
people in Gaza lashing out at Hamas,
especially when it comes time for aid to
get delivered. So there's there's people
on both sides that that that would just
assume, hey, we've had enough of this.
Let's shake hands and let's carry on.
And there's also people that are
completely
So what was that? Well, that was sucked
in. Or is that sucked down? Okay, that's
sucked down. And there's also people
that are sucked in on both sides, right?
That are like, nope, the only way that
this is what they did, the Israelis
right now, October 7th and whatever
other the countless other atrocities and
then the the Palestinians and their land
and their atrocities. And you take both
those things and they're not going to
stop. They're not going to forgive.
They're not going to forget. And they're
going to fight.
All right. Let's say that you were
living in a portion of America that
became qualitatively like Palestine is
right now. That feels like warlord
territory for me, which you have
somewhat jokingly said, if things ever
got bad enough, I would just become a
benevolent warlord. Uh, I would take
over. And you at one point you said
something like I wouldn't say that I was
stoked if we were at end of days but uh
I'm ready for it. Um what what would you
actually do? Like so I you may not know
this about my background but uh I
actually came up as a writer, film guy.
Uh, I've written screenplays, comic
books, all kinds of stuff like and and I
love the quote about a science fiction
author that your job is not to forecast
the automobile, it's to forecast the
traffic jam. So, you're trying to figure
out like, okay, what I know about
humans, how how is this going to play
out? So, it I get I'm asking you to
imagine a fictional scenario. But in
said fictional scenario, knowing what
you know about you and other people and
what it would be like, cuz I'm going to
assume you'd be trying to lead people to
something better and more hopeful and um
but that you actually have the ability
to be violent, to be dangerous, to um
back down the the dogs at the door. So
what would that really look like
if there was some sort of an apocalyptic
event that took place
where where legitimately I mean I'm
trying not to say what would if you were
in Palestine what would you do but like
if you were in a situation just like
that where you've got bad warlords and
they are holding the population hostage
to some extent. Uh it's rubbled the [ __ ]
out man. I mean, this place is just
you're you're literally getting MREs
drop from the sky,
and that is the only way that you guys
are subsisting. You just watched however
many years of billions of dollars of aid
pour in, and it all went to military
tunnels and stuff like that. There it
did not go to projects that make the
people's lives better. Uh, knowing that
your um the core thing that you build up
from is freedom. Um, ready go. Do you
start like being that charismatic leader
that organizes people or do you find the
person that's going to be the
mouthpiece? I would say you've got so
much credibility I'd expect it to be.
So I I I hate to um drill down like
this, but are you talking about a
hypothetical situation where there's a
apocalyptic event and now there's mayhem
going on? or you talking about if I was
a Palestinian right now in Palestine or
sorry in Gaza,
what would I do? Those are like very
different questions.
Then then we'll start with you're in
Gaza right now, but you're you are
Palestinian.
So that you're you're one of the people.
What would you do?
Well, the the other assessment or the
other assumption that we have to make is
that
I'm Palestinian. I'm in Gaza. But I have
an open mind, right? So I I my mind is
my mind is is free to assess what's
happening.
So yeah, if I was there right now, what
I would do is I would start looking
around going, "Okay, the situation that
we're in is absolutely horrific and we
cannot continue down this road. What is
happening?" All right, do the do the
Palestinian people around me, the my
friends, my family, what what what's
happening with them right now? What do
we need to do so that we can secure and
stabilize our lives and our like small
area, our building, our city block,
whatever the case may be. I'm going to
get that thing stable and secure. And
one of the ways that I'm going to be
able to do that is my family, my
friends, my close friends. We're going
to start to secure my area. And then
guess what? I'm going to go across the
block to the next people over and say,
"Hey, what's going on with you guys?
Where where you at? How many people you
got? How many how many able humans do
you have here? because we got to make
some things happen. Number one, we got
to figure out a way to get the food
that's getting dropped onto the beach. I
want to help us get that done and I want
to do it in a in a way that we can help
as many people as we can. Right now, we
got injuries happening because people
are fighting each other for that stuff.
So, let's get some control over that.
So, that's what I would do. I would
start very small with my family and my
immediate friends and getting some kind
of control over a small area. Once I
have control over that small area, now
I'm going to start expanding that. And
what we're going to be looking to do is
we're going to be looking to stabilize
things as opposed to dis destabilize
things. And and so what do I have to do?
That means the Hamas guys that are down
the street will be like, "Hey, you guys,
you guys are getting bombed. You're not
going to get us bombed. So you don't
come over here. If you go come over
here, we're going to have a problem. And
I'm going to go to the border and talk
to the Israelis and say, "Hey, you guys
are bombing us. Don't bomb here. This is
going to be a problem if you bomb here,
so don't. Here's where we're at." So, I
would start to try and communicate and I
would start to try and build
relationships with these two opposing
elements so that I could best support
the people that I'm trying to now take
care of.
Man, uh, I love that. This is the
beginning of something very interesting.
So I don't know how far we'll be able to
take the hypothetical, but at each of
the things you're describing, I'm able
to track how you view the world in a
really interesting way. Uh so you're
first safety, right? So Maso's hierarchy
of needs. We're going to just make sure
everybody's sheltered, they've got food,
they've got water. Uh then we're going
to try to stabilize access to the
resources that we're going to need. Then
we're building alliances, whether it's
with the person next door or whether
it's with the um the other military. And
in fact, as you were going to first
Hamas and then the Israeli military, I
could feel you reaching out to who are
the bodies that matter. Like what what
swings the needle here? Let me identify
those things. Go out and do it. It's
what's so interesting about that
analysis is that is exactly what you do
in business except nobody's shooting at
you. Um, but in terms of like, okay,
where are we at now? We need to
stabilize. We need to gain access to in
business capital. I need the resources.
I need to know what my run rate is. How
far, how long can I either lose money or
how much profit am I making to be able
to scale and grow? Um, keeping an open
mind, getting ego out of the way,
knowing who to talk to. But also there's
a little bit of threat in the [ __ ] that
you say which uh
I just come back to is I think a big
part of the reason that people you're an
archetype for people and that they keep
wanting you to run for president because
they hunger for that archetype. They
hunger for a strong man with the
tactical and strategic ability to do
that who has a set of morals which I
think is so important which I think
you've called principles. Um,
yeah, that's kneeling before something,
which you didn't specifically say in
this, but it feels like you're kneeling
before the family, the people on your
team. I'm here to serve you. I'm going
to make sure you guys are okay. I have
to imagine that would be a lot of the
rhetoric as your coalition building.
Like, look, treat us well. Don't do
anything [ __ ] stupid. We've got your
back. You're going to be well taken care
of. Um,
how am I doing so far? Yeah. Trying to
get people to think more strategic about
what's happening and and hey, this is
where we are right now. We can lash out
over here or lash out over there, but
where does that get us in the long run?
Where does that get us strategically?
And if it's not going to help us
strategically, then we shouldn't be
doing it.
So that that ties into what I would be
saying to my people.
What would you do? Because here's the
thing I think in reality you would run
into. um you have an implicit goal in
that which is I want everyone here to
thrive. That's my goal and so that's
what I'm working towards. Uh you're
going to run up against people who their
goal is to punish the enemy. What would
you do when it's they understand your
goal, they just don't buy into it. They
have a totally different goal. How would
you handle that?
Yeah. What's what's your long-term
strategic
goal look like? Because you're saying
you want to hurt the enemy. What does
that do? Where does that get us? Because
we can go hurt the enemy tonight. And
hey, we can go hurt the enemy on October
7th, right? That's exactly what they
did. They they hurt Israel badly.
Where's it gotten them? So that's what
it's it's getting people to think
strategic instead of think tactically
and getting people to think with logic
instead of think with their ego and
their emotions, which is not easy. And
you can't just you can't just say don't
get emotional. You can't you can't pull
emotion and ego completely out of the
completely out of the calculus of your
decision- making, but you have to weight
them a lot less because I've got people
the same thing with the Israelis. The
Israelis can't be like, "Hey, they
attacked us." So, but you know, we can't
get emotional. We need to have a
measured response. Like, no. It's like,
you have to put that emotion into the
calculus. my wife and daughter and son
were just murdered and we need to do
something about it now. Like, okay, we
gotta we gotta take this. It's real. The
emotion is real. So, you got to put that
in the calculus. At the same time, you
also can't let emotions be the heaviest
weight in your decision-m process. You
can't let your country's ego be that
biggest weight in your decision-making
process. Do does it have to have weight
in there? Yeah. But it can't be the
biggest weight that's now driving you to
do things that don't make sense in a
long-term strategic way.
Yeah. [snorts] That's why to me this all
comes down to goals. Uh because if your
goal is simply to hurt and kill as many
people as you can on your enemy's side
and that death for you is perfectly
acceptable. There is no problem with
that. Uh in fact, it is simply the
gateway to eternal paradise. That's
where it gets tricky.
uh and probably part of why this is so
difficult to unwind because in the
emotion of they must be hurt, justice
must be served, divine justice. And if I
die in the service of that justice,
that's fine. Um you now have a loop
because you you don't have a way to back
them out of that by saying, "Well, I
have a better goal for you." Right? Look
at your son, your daughter. because my
initial reaction and I still believe the
following statement is true but it's
probably incomplete and probably a
little naive uh but when I think about
whatever the solution is going to be the
solution is going to involve
Palestinians believing that their kids
have a bright future and the second they
don't believe they have a bright future
all hope is lost now them believing that
their children have a bright future now
that comes down to definition of bright
future uh and if bright future is being
a martyr that becomes more problematic.
Uh so anyway, I fully acknowledge that
I'm thinking through this. I'm so early
in my thought process. I do not have
enough of the information, but I do
think it's valuable uh for people to
leave breadcrumbs about how they think
through a problem. Um so yeah, very very
interesting. All right. Uh I want to go
back to something that you said a minute
ago. You were saying I would go over and
ask how many able-bodied people do you
have? You didn't say men. And I'm
assuming you didn't say men for a
reason. What are your thoughts about
female leadership in battle?
Well, in a situation like that where
we've got a limited number of people and
I can take females and put them on
sniper rifles and put them into
positions where they can utilize their
skill sets that they have. That's of
course in any when you have an
existential threat, you're going to
you're going to need everybody. So I
mean that's one of the reasons Israeli
the Israeli military does have prominent
female um members. I mean everyone
serves male and female
and leadership specifically. Do you see
any difference in um ability at just a
general level?
Well yes all leaders have various levels
of ability
but that's what I mean like on on
averages. So, average male, average
female. Um, certainly there's strength
discrepancies, but are there leadership
propensities that differ?
You know, I I've worked with all kinds
of male and female leaders, and the good
male leaders and the good female leaders
all have the same fundamental
characteristics and they follow the same
principles. and all the bad leaders that
are male and female all have the same
terrible idiosyncrasies and egos and
emotional issues. And so it's more based
on the individual human being than it is
based on what uh whether they're male or
female.
Uh do you find that guys have a problem
following a female superior?
I'm sure some guys have a problem
following a female superior. And I can
also tell you factually that there are
many many guys that have a problem
following male
right
superiors. So if some if if you're a guy
with a big ego, you don't like listening
to anybody and you'll find whatever
thing it is about them. Oh, freaking
Tom's not, you know, he's he's hasn't
been to college or Tom he hasn't done
this job before or Tom he doesn't even
know what it's like to whatever. I can
find plenty of reasons that I shouldn't
have to listen to you. And if I can make
it because you have uh brown hair or
whatever or make it because you're a
female, it's all it's all just ego
talking. And it's you're gonna find that
that person that doesn't want to be led
by a female is going to have whatever
kind of beef with whatever kind of
person is in that situation.
If you were, would you have a problem
following a female leader?
No.
Yeah.
No. I mean, I've got so uh well, three
of the bigger companies that I have. Um
Jaco Fuel, which is a supplement
company. Our our COO is is a female,
Echelon Front, which is a leadership
consulting company. Our our COO is a
female.
So, and and then Origin USA, which is a
clothing manufacturing company. Our COO
is a female. So,
in fairness though, you're the CEO of
all those companies. So while you
clearly have high level leadership that
are women,
uh if if you and let's put it on the
battlefield, if you had a um
high-erforming, very competent female
leader, platoon leader,
sure.
Uh would you have any problem falling in
line and following her the way that you
would follow any male leader of similar
competence?
So hold on a second. You're asking me
right now if there was a highly
competent leader. Yep.
That I had to work for, would I have any
problem with it?
Yes. If it was female,
like this is no factor. This it's it's
no factor.
Yeah. I I agree violently. I don't
understand why anybody looks at anything
other than competence. So if if a woman
if a anything can lead me to where I'm
trying to get to, that is all I care
about. I find it very weird that people
don't use as their northstar utility
efficacy like is this going to work or
not?
I mean the discrepancy that you already
mentioned which is the discrepancy in
combat is the is the physical component.
That's the discrepancy in in a combat
situation is uh generally speaking
females are smaller and weaker. And so
in combat
that depending on your job that can be a
significant issue and sometimes your job
isn't what you expect your job to be
because sometimes your job is picking up
your friend that weighs 200 lb and then
another 200 another 70 lb with gear on
and that's a problem. So,
so for for when you're talking about
specifically in combat, there's a
there's a physical discrepancy that
that that causes
women to very seldomly have the physical
capability to be in combat units.
It's why they there not a ton of them in
combat units.
I mean, there's been some females have
went have gone through ranger school.
Um, so I think there's been Yeah. So
obviously there's females have gone
through airborne school, but
there's there's I think there's there's
an infantry marine uh right now female I
I believe,
but I'm not 100% sure.
But that's that that boils down doesn't
boil down to their um cognitive capacity
or anything like that or their
leadership capability. It just boils
down to their their biological
uh structure.
Yeah. I mean I partly asked just so that
people can hear you somebody obviously
that that they will really respect at
this level um say the the north star is
competence.
Yeah.
I think is very very wise. As we move
forward as a country, there is a very
big potential that we could face China
as a a
either cold war or flirting with a hot
war if something kicks off in Taiwan. Is
that something that you think about? Uh
is it is it something that you think is
plausible? Would you ever want to see
American boots on the ground in Taiwan?
Definitely not. I definitely wouldn't
want to see that. But I don't think it I
don't think the
I think the Chinese will wait.
I think the Chinese will wait and let us
let us
um let us go to war with ourselves
first.
And when we're going to war with
ourselves, even not not even a hot war
in America, but just a a cold war in
America, a cold civil war, which is like
sort of what we're in the beginning of
right now.
And you know, it's funny now that I
think about it. You know, I mentioned
that, hey, these people aren't willing
to sacrifice in a hot war, but we could
definitely get into a cold civil war
here where we can't progress, we can't
make decisions, and if China can do wait
until we're at kind of the height of a
of a cold civil war, they could probably
get away with anything.
And they know that.
Yeah, China is patient. Uh that is for
sure. They think in much longer time
cycles than we do. Um, yeah, it it will
be very interesting given how much
technology comes out of Taiwan. It's so
critical. It really will become a
question, I think, of uh if Xi ever
feels like he's got time pressure on him
and he needs to make a move. Um, I don't
I'm not close enough to that whole thing
and how Xi thinks. But, um, certainly
talking to enough highlevel people that
there's some concern even if it's not
necessarily foot on the gas. My hope is
that the Chinese economy has taken a big
enough hit uh right now that they're
just not going to be in a position where
now would be the time.
We'll see. We'll see. Uh I don't like
kicking the can down the road for
somebody else just to have to deal with
it. I'd rather figure out a way around
the problem. Certainly felt a lot better
when we were a far more global society.
Uh but the unwinding of that is very
interesting. Speaking of that, in fact,
uh you manufacture in the US. So this I
is that in some ways a reaction to the
gutting of American manufacturing as we
globalized or
it's 100% it's 100% a reaction to that.
We took our manufacturing and we sent it
overseas and we are bringing it back to
America.
So it's 100% a reaction to that.
And is that for uh we need a thriving
middle class. What's the what's the on
the ground
result you want to achieve?
Bring manufacturing back to America
because that means you have a thriving m
uh middle class. It means you have the
ability to manufacture. It means you
don't have to rely on on people overseas
to make things for you which is almost
where we were at. So there's a whole
plethora of reasons. I mean I grew I
grew up in New England. In New England,
all the manufacturing jobs were sent
overseas, especially in in the clothing
industry. They were sent overseas. They
and we have literally bought machines
from overseas and brought them back to
America. So, we are 100% bringing it
back so that we as a nation can become
self-sufficient again. Not to mention,
if you care about, look, I mentioned
freedom a little bit during this. If you
care about freedom at all and you're
supporting companies that manufacture in
overseas sweat shops where it's
basically slave labor, that's a problem.
And if you support environmental causes,
well, when you manufacture stuff
overseas, they don't care about the
environment at all. They get done dying
a pair of blue jeans and whatever's left
over, they dump it in the river, which
goes to the ocean, kills everything.
They don't care when they have to put
something in the wash to to to break
down some of the material. There's
chemicals in that wash. What do they do
with that when it's done? They dump it
in the ocean. They don't care. They
don't care at all. They don't care about
their workers getting injured. They
don't care about anything. And so if you
care about freedom, if you care about
the environment, if you care about the
economy, if you care about America being
self-sufficient, if you care about those
things, your goal would be to one of
your one of the primary ways you could
do that is to bring manufacturing back
to this country. And that's exactly what
we're doing.
Okay. So self-reliance uh is something
I'm getting as one of your drivers. I'm
imagining you standing before the people
that work at your company there. I have
done this at my own company so I know
what this is like. And one of the things
I always tried to do was paint what does
it mean to work at the time quest,
right? What does it mean to work there?
What what is the part of your identity
that I want to breathe life into? What's
the galvanizing identity if you have one
that you try to give your workers? And I
imagine that the sort of America
American spirit is part of that.
Literally everything I just said and
everybody that works for us knows and
understands and believes in what we're
doing and in what they're doing cuz
they're what make it possible.
You you have to have people ready to
work. And that's what we have. We have
an incredible force of people that are
that have these skills that are learning
these skills and that are going to take
these skills and continue to grow with
us. So they all
they all innately understand the
importance of this 100%. That's what
we're doing. That's that's why we're
doing it. And that's what we're doing.
That's why we're doing it. And those
people are the why. the the people that
that that work with us, they are the
why. We are the why
it's America. They all know that. They
all understand that there's this is and
and it's actually been awesome to see
because now I'm starting to see a lot
more other companies are trying to bring
manufacturing back. I'm supporting as
much as I can, but everybody is starting
to look around and say, "Oh yeah, we
need to bring manufacturing back to
America." And it's happening. It's it's
absolutely happening. And look, CO
helped out with that as well, right?
Because all of a sudden you had the
shipping problems, you had the customs
problems, all that stuff made people
realize how weak our supply chain was.
And good companies looked around and
said, "That's not a that's too
vulnerable of a position to be in." And
it is too vulnerable of a position to be
in, not only for a business, not only
for an economy, but for a nation. You
can't be relying on other countries,
especially adversarial countries, to to
allow you to buy goods from them. That's
insanity.
But our
corporations, corporations in this
country, they
decided that profit was more important.
They decided that if they could make a
pair of blue jeans for $2 less and make
$2 more and fire a bunch of American
workers and shut down our supply chain,
they decided it was worth it.
And they did it and then they lied
because they lied to us and have said we
don't have the ability to do that
anymore. That's a lie. That's a lie.
This is America.
This is America. We can make anything
and we will and we're going to show the
world.
That's dope, man. So, as somebody who
also manufactured here in America at the
beginning of Quest, I can't speak to it
now because I left, but um when I was
there, all of it in America and it was
awesome. Now the crazy thing is I don't
know if this is true for you as well but
we were manufacturing in Compton city of
industry like places where people came
up hard hard and to be able to give
people a legitimate business where they
had opportunity to grow and to get
health insurance and um just be a part
of something and especially in the early
days when nobody knew who we were and it
was just like all right we're here to do
something like we're because we as a
company had a mission that we were
really trying to turn health around and
that we so my wife and I uh have said
for a long time, it doesn't matter who
you are today. It only matters who you
want to become and the price you're
willing to pay to get there. And so we
were talking and I was like, do we
really mean that or is that just some
cool rhetoric? And we were like, "No, we
we really do mean that." And I was like,
"Okay, then if we mean that, we should
be willing to consider somebody for
employment even if they have a felony
conviction." And she's like, "Yeah." So
I was like went to my partners. I'm
like, "What do you guys think?" They're
like, "Yeah, let's do it." So we decided
to tell people, hey, even if you have
felony conviction, we'll consider you
for employment. We had people lined up
around the building to interview. I had
to interview people in groups. There
were so many people coming in. We were
growing so fast. And I remember telling
them at one point, I started what I
called Quest University. And I said, I
will teach you anything you want to know
about entrepreneurship. And the reason
I'm going to I'll come in early, I will
stay late. I'll teach you how to build a
competitive nutrition company. And the
reason I want to do it is I really
believe that if you understand that I
care more about your future than your
own mother, that you're probably going
to stay here. And if you if the more
empowered you get, the more likely you
are to leave one, fine. Like, if you can
go off and do amazing things in this
world, I'm here for it. But I have a
feeling that I'm going to be able to
retain a ton of you just because you're
like, "Yo, this really matters and this
means something to me and thank you."
And dude, it ended up being exactly that
like seeing that moment where somebody
thinks um because I remember one kid
came in and told me because I would give
them like guys, you have to understand
like you see an after picture of who I
am now. You don't know who I used to be.
And it's just a set of ideas. It always
comes back to that for me that took me
from when I was broke and had no idea
how to control my life to now running
this billion-dollar company. And I can
teach you those ideas and it will have a
similar impact on your life. And this
one kid came to me and he's like, "But
I, you know, I I just have a hard time
believing in this because my mom told me
that people look that look like me, uh,
the world doesn't want them to succeed."
And I was like, "Homie, listen, you
cannot think like that." And Kobe Bryant
has this incredible quote, "Boos don't
block dunks." And I was like, you can
get so good at something that even if
people want you to fail, they can't stop
you. And so the goal is just to get that
good, get so good that nobody can stop
you from doing this thing. And so just
so many of these guys went on to change
their lives and do incredible things.
And obviously Quest ends up becoming
this historic uh run and partly because
we just had so many people there
bleeding to make it happen. It it really
was extraordinary. So from the outside,
hopefully people want to bring
manufacturing back to America, but when
you're in the middle of it, it is
intoxicating
of like the sense of pride and creating
something and being a part of something.
It's it's really pretty incredible.
I see the exact same thing on all
fronts. I mean, Ashelon Front, our
consulting company, we got people
traveling around the country and the
world teaching people these leadership
principles that's going to make their
life and their business so much better.
The the supplement company, Jaco Fuel,
the the extent that we went through to
make the cleanest possible product was
extraordinary. And everybody on the team
knows that the standard is so high, it's
unmatched. um the the the energy drink
here, like this is just to give you an
indication.
I didn't want to have chemical
preservatives in it. And so the only way
to overcome that was to pasteurize
pasteurize the drink, which means heat
it up. And there was no lines that had
pasteurization tunnels to make the drink
in America
at all.
At all. Wow.
So, we pushed back our timeline almost a
year and had a line built that had the
pasteurization in it so we could put the
cleanest product out there that and my
standard is like the the anecdotal
standard for me is I want my kids to
have this. So, my own kids, I want them
to be drinking this. It it I don't want
to make I'm not going to make anything
that I wouldn't be happy that my kids
are drinking or consuming. And that's
the standard. So everybody knows it
there and then yeah at Origin USA
same thing everybody knows and they know
they've got an opportunity especially
you know you go up into well we got
factories in North Carolina we got
factories in Maine those are areas that
were decimated
decimated and now no jobs and now we've
got people that were from that industry
are now coming back and they're taking
that knowledge and passing it on to the
next generation.
And it's just phenomenal. And yeah, the
feeling that you get and we do the same
thing like, hey, we we invest as much as
we can into our people.
And sure, they can look around and go,
hey, I think I could do go do this
myself.
Okay, I'll invest. You want to go try
this? Go.
But most actually almost every one of
them says, "No, we want we're we're in.
We're on the we're on the train. Let's
go." So, it's a it's an amazing it's an
amazing opportunity and a blessing to be
able to have this opportunity. But I
think that this mentality is is is
spreading because people recognize again
due to COVID due to what's going on in
the country. I mean, one of the that's
one of the problems that we have. Why
are people sitting around looking at
social media? Because they don't even
they don't have a career that they are
invested in. They don't have a skill
set. Well, if you come and you learn how
to work a loom and you learn how to
weave material, all of a sudden you got
a a job and a skill and value and that's
awesome. So, I I think these things,
they're going to have impact and they're
going to continue to have impact, not
just, you know, from an economic
perspective, but really from a cultural
perspective inside the country.
So speaking to that meaning and purpose
finding that at work one thing I've
heard you say that um we're looking at
the same data and we're seeing something
very different is you say I hear all the
time that young men are really
struggling there's something unique
going on there's nothing unique going on
this always been an an age that people
go through whether you're back in the
40s 80s whatever it doesn't matter
you're always going to see it
um
I look at the data and the data does
seem to suggest that there really is uh
something unusual happening. I wrote a
bunch of the statistics down. Um so uh
according to uh mission readiness um 75%
of 17 to 24 year olds uh back in 2009
were ineligible for military service due
to lack of education, obesity, and other
physical problems. That number's
declined to 71% but hasn't exactly uh
gone to a great number. The former under
secretary of the army, Joe Reer, said,
"Imagine 10 young people walking into a
recruiter's office and seven of them
getting turned away. We cannot allow
today's dropout crisis to become a
national security crisis. Men are
physically weaker than they were 30
years ago. Grip strength is down 26
pounds for men aged 25 to 29. Obesity
rates uh for young men have skyrocket
for young people have skyrocketed it
skyrocketed. Fewer young men are having
sex. That one's a big trigger for me. Uh
more men are committing suicide, which
obviously is terrifying. Anxiety and
depression rates are off the charts. Uh
and the military in general just has a
recruiting problem largely for the thing
that I said above. But also there's just
a negative sentiment against the
military. Um
but you look at that and you think same
as it ever was.
Well, you know, according to your
numbers, it's not same as it ever was.
So, if you think you're a person that's
listening to this right now and you
might be on that list for one reason or
another, I got some ideas for you. Go to
the gym, start training jiu-jitsu, clean
up what you're eating, try and figure
out a skill that you want to learn. Go
learn that skill. Go be productive. Go
make money. Go meet some girls.
Apparently, if you've got some issues
where you're not having sex. So, I think
these are all things that you can you
can remedy. I mean, they're clearly
things that you can remedy. And as far
as the military goes, what they probably
need to do is some kind of a program
where we take people that aren't
physically ready for the military and
put them through a program for four
weeks. And you could probably get just
about anyone ready for the military in
four weeks of training, maybe six weeks.
So yeah, that's uh it's sad to hear
those things. You know, it's probably
the reason that I don't see a lot of it
is because, well, I own a gym
in San Diego, California called Victory
MMA. I own a gym and guess what? The
gym's filled with a bunch of people that
are trying to get better. A bunch of men
and women and girls and boys that are in
there training, learning jiu-jitsu,
lifting weights, doing pull-ups. Like,
it's that's what I see. And it's and
it's a lot of them. And then obviously
with the supplement company, you see
people all the time, we sell a lot of
product. Why are we doing that? Well,
because people want to get better. They
want to eat healthier. They want to be
they want to have clean fuel in their
system. So that indicates to me that
people are shifting in the right
direction. And Echelon Front, we do
events all over the country. Often times
when we do those events, the questions
that we get asked are about being being
physically in shape, how to manage your
health, how to stay on the right path.
So, even though there's some anecdotal
information, and it's not even
anecdotal, even though you've got some
facts there that paint a pretty sad
picture, I would go so far as to say we
might be at some kind of a bottom of the
trough right now. And people have
recognized that that's where we're at.
And now people have turned the corner
and recognized that we got to get back
into shape. Get off of your phones, get
out into the gym, get into the field,
get outside, go walk, go hike, go run,
go train jiu-jitsu, and go get after it.
And I think that is again, I would
venture to say that we are probably at
the bottom of a trough right now and
we're climbing out of it and we're about
to rebound and end up higher on the
other side. How's that for some
positivity coming at you?
I like it. That was good. That's what I
see. That's what I see all the time.
That's what I see. I see these people. I
I I have a gym. I go to I see these
people every single day and there's new
people signing up every single day.
We sell supplements that make you
stronger and healthier and people buy
them all the time. That's a huge
indicator of where people's minds are. I
think COVID helped because I think
during COVID people started doing
research. People started to recognize
how important it was to be healthy. So,
I think there's some things that are
going to swing swing us out of this
trough and we're going to be stronger,
faster, and smarter than we ever were in
this country.
I love it. I'll sign up for that
message. Uh, when people ask me, "Hey, I
want to get into business. What should I
do?" The first thing I will tell them
very often is get in the gym and get in
shape.
Why do you want to see people uh get
control of their body? That's using my
language, but why do you want to see
them get in the gym? Because everything
else in your life will get better.
Everything
Everything else in your life will get
better.
Everything else in your life.
Why do you think that happens? [sighs]
You know, take take your car to the shop
and get it tuned up. It's It's going to
do better. It's going to do everything
better. It's going to accelerate better.
It's going to break better. The radio's
going to sound clearer. Everything's
going to be better.
Right. Why do I need my body to be in
shape?
Yeah. It's it's it's it will help
everything that you do if you start to
exercise. And I recommend, look,
exercise whenever you can. You got to
make it work. I recommend you exercise
in the morning. I recommend you get up,
you get out of bed, you go exercise, get
on a program. It doesn't matter what the
program is. And if you're if you haven't
worked out in 20 years and you're
totally out of shape, cool. Start by
start by walking. Start by doing a
10-minute walk, 15 minute walk, then a
20 minute walk, then a five minute jog,
and then a 10-minute jog, and then get
yourself a pull-up bar and start hanging
on that thing, and then start doing a
couple push-ups. Like, just start to
build and every part of your life's
going to get better. It's It's not just,
oh, this knucklehead Jono sitting here
saying your life's going to get better.
No, you will be healthier. You will be
more cognitively cognitively aware of
what's going on. Like your brain is
sharper when you're exercise. Your you
will sleep better. You will think more
clearly. Everything's going to be
better. You'll perform better at your
job no matter what that job is. So yeah,
go get after it.
Yeah, I I really agree. This is one of
those um I think the best thing I ever
did for getting good at business was get
control of my body. Uh, one to get
control of your body, you first have to
get control of your mind. That helps.
And then there's also this really
fascinating thing that happens that when
you realize, I showed up every day
consistently. I pushed myself to
failure. I did things that were hard
that were I was very awkward in the
beginning and my body changed. I was
able to, you know, um, bend over and
pick up a weight that when I first came
into the gym, I could not do. It's
really hard to track when you're getting
mentally more capable. It's very easy to
see that you're getting physically more
capable. And so,
and those two things correlate
for sure.
They correlate. So, when you become more
physically capable, you will become more
mentally capable. When you become
physically more resilient, you will
become mentally more resilient.
That that is a that is what will happen.
That is what will happen
for sure. Um, talk to me about fear and
compartmentalizing that. So, this idea
of get after it. I love that. Again,
another thing I think people are
intoxicated by with your personality is
um, and you've said this many times, but
people look at buds and and it is this
mental thing of could I do it, right?
The number of times I've asked myself
whether would I make it. Uh, I think 15%
or something make it. Um, so that's part
of this. Um, but also just you've been
in a situation where bullets are flying
at your head and you've had to be calm
and detach and step back and tell people
where to go and face that I could make a
call that gets somebody killed. Um, that
you're not playing a game. That on the
other end of your gun is a a human whose
life you are actively trying to take and
victory is killing them. It's surreal.
That's something that that operators
touch a lot, but the rest of us, man,
that that is like the most
unfathomable I can't believe this
actually happens to people kind of
thing. And so the fact that you can
control your mind in that situation is
unbelievable.
How [sighs] how do you control your
mind? Is it just exposure? How how do
you get
Yeah, there's certainly some exposure
therapy behind it and and that's one
thing I learned once I once I was
towards the end of my career in the SEAL
teams and I was teaching and I was
instructing and I was running the
advanced SEAL training. What I got to
see was I got to see I got to watch how
I could put somebody that doesn't have
much experience into a pressure
situation and I could watch them fall
apart and then I could talk to them. we
could rehearse some things and you put
them in another pressure situation and
they'd be a little bit better and then
you do it again, they're a little bit
better and usually there would be a
moment of sort of a profound moment
where I don't know what's a good uh it's
almost like riding a bike. You know how
you can't ride a bike and then you can
that's that's what I feel happens with
the ability to detach and take a step
back. It's like you can't ride a bike
and then you can or you you you can't
you never stood up on a surfboard and
then you did. It's like that kind of
thing. So, I'd see guys get a little bit
better and then all of a sudden there'd
be a switch that would go and they'd be
able to take take a step back, detach,
they'd be calm and how do we do that? We
put them in those pressure situations
repetitively
talk them through. Sometimes I'd have to
be like
there's mayhem going on. It's a training
scenario, but there's mayhem going on.
There's paintball flying everywhere. and
there's explosions going off and I'm
looking at you and you're the leader and
you got a look on your face. You're
totally overwhelmed. And sometimes I
would literally say, "Hey, Tom, come
here." And I' I'd take you, I'd pull you
into the into the corner of a building
where there's no paintball's going to
hit you. And I go, "Take a breath." And
dude, take a breath.
[sighs]
All right. Look around. Take a look
around. All right. What's your next move
going to be? And just by doing that,
you'd realize, oh my gosh,
25 seconds ago, I was totally focused on
that one window over there where I think
we're taking fire from. And I had this
guy yelling over here, and I didn't know
what to do with him. And I I I got
someone was calling me on the radio, and
I didn't know what that was about. I
took a step. I got myself into a spot
where I could look around. I took a
breath. And now I can see, yep, we need
to flank the guy in that window. The
wounded guy's yelling a lot, but he's
going to be okay. and I need to get my
forces consolidated on this building and
it would be that clear. So
sometimes I would have to kind of hold
someone's hand as they're detaching or
I'd have to pull them out of the
scenario a little bit so they would de
facto be detached from it. Sometimes we
take a if you were having a real hard
time as a leader, I'd be like, "All
right, Tom, you you're coming with me as
from the instructor viewpoint." And now
you're not in the firefight anymore. Now
you're looking around like, "Why don't
they just go over there?"
You and I would literally be standing
one foot away from the leader that's
supposed to be making the call. And
you'd say to me, "Hey, why does why
don't they just go over there?" And I'd
say, "Well, it's easy to see right now,
isn't it?" Yeah, it's so so obvious. Why
is that?
because your your your subordinate
leader that's right there right next to
us can't see this most obvious thing.
Why? Because he's all emotional. He's
all caught up in the scenario. He's
panicking. And you since you're not in
the scenario, you're one foot away and
you can easily see the solution in so
can I.
So what you need to do, Tom, is you need
to learn that when you're in that
mayhem, you need to learn to detach,
take a step back and look around, take a
breath, and then make a call. That's
what you're going to do. And that would
help guys to have that eureka moment
where they went from being a panicked,
emotional, overwhelmed human to being a
calm, detached, squared away leader.
Yeah, I think that's really powerful and
um that's something I want to train more
in myself. Uh, I think it's something
that either I am I have just a mild
natural advantage or uh just maybe
business has put me in that situation so
many times. But I'm very sad that the
following is a true story. Um, a couple
years ago, Christmas Eve, man, of all
times, we were having a party and uh the
guy that we were going to play poker and
pay a professional dealer. He comes in,
he brings a table, all that. Set up the
table. I go in the kitchen to get a
drink and my wife comes running in.
She's like, "You have to hurry. Uh, the
dealer's having a heart attack and I
come running into the room and the only
thing is to do nothing or deal with it.
There there's no gunfire or anything.
It's just this one person is now in a
very bad situation." And it was
fascinating to see the different
reactions in the room. There were some
people that just moved away. the fact
that they came to get me instead of
dealing with the situation was already
like, okay, that's interesting. So, I go
into the room and you just go into uh
I'm I'm a big believer solutions
ultimately are all that matter. So, it's
just like, okay, one, we need to assess
what's going on. Because I looked at
him, I'm like, he's not having a heart
attack. I'm like, he's having a stroke.
And so, stop, identify, and then you
start telling people what to do. You
call 911 and come back. I remember being
trained on that. Call 911 and come back.
back. I don't know why that always stuck
with me. Uh and then it was, you know,
the person on the call is like, "Hey,
you need to start doing chest
compressions." And and you just do the
thing, but it was I really had this
strong impulse in me, I don't want to be
dealing with this. And so I had to like
step past that. And I needed to have
thought a million times before that
moment, just always look for the
solution. What's the solution? Move
towards it. So obviously you have to
first know your goal to know what the
solution is. Save this guy's life. Okay,
cool. Save his life. What now are the
solutions in order to do that? But it
was interesting to me that there's still
this tremendous amount of friction from
the moment that my wife came in and said
he's having a heart attack. I wasn't
like hurrah. I'm not that guy, right? I
wasn't like, "Oh my god, this is great.
I get approved." What you're just like,
I hold myself accountable in this moment
to overcoming this friction, becoming
solutionoriented, and doing the thing.
But I was like, if people don't sort of
pre-rehearse, have a plan, train for
whatever life is going to throw at you,
if they feel the same amount of friction
I feel to not wanting to be in a
situation where somebody is having a
stroke, it's [ __ ] terrifying. Uh
they're going to back off. And so you
could just see that happen in the room
where there was uh a small number of us
that had obviously mentally rehearsed
these kind of moments and so we handled
it. And then there were people for whom
their rehearsal was I know who to get if
anything ever kicks off and so they
acted accordingly. It's very very
interesting. And so um
how do like for the average person
that's never going to be in combat?
What are the things that they can do to
answer questions like will I show up in
that moment? Would I do myself proud?
They're never going to know if they'll
do themselves proud in buds, but will I
be able to do myself proud in moments
where they get hard? Like, um, Mark
Divine does something Cocoa Row or I
don't know. Do you know Mark Divine?
I I know who he is.
Maybe Seal uh runs a sort of um buds for
the average person who just wants to see
if they can make it and it's done over
three days or whatever. Um, what can we
do to better prepare ourselves to know
who we will be in moments of difficulty?
Do hard things. Whether that's uh, you
know, waking up every day and working
out, whether that's going to jiu-jitsu
class, whether that's going to some kind
of environment where there's going to be
a stress that you're not used to. What
What kind of thing makes you afraid? Oh,
heights makes you afraid. Cool. Let's
learn how to parachute. Oh, public
speaking makes you afraid. Cool. Let's
go do some public speaking. Going out of
your comfort zone and overcoming the
butterflies that are going to be in your
stomach and the little mini panic
attacks that you're going to have. Go do
those things and do them as often as you
possibly can. And you will get used to
all these little feelings that that that
arise when some pressure situation
unfolds. And it it's funny you said that
you you had like a friction of when your
what they came in and said, "Hey,
something's wrong."
And you went into the mode of like,
"Okay, well, we're going to go solve the
problem." You that's what you're used to
doing. You know, you were the CEO of a
company. How many times say the
manufacturing there's we got a call from
the customer, the the shipping didn't
happen. You you dealt with a lot of
problems. A lot of problems. And no,
they weren't like someone's life was at
stake like was in this particular
moment. But the process that you go
through, we've got a bad situation.
Okay, I can run away from it. That's not
going to help. I can complain about it.
That's not going to help.
I can panic. That's not going to help. I
can find a solution. That's going to
help. That's what I'm going to go do.
And so you go out and you do things that
are challenging and you will build some
muscle memory of what to do in pressure
situations so you don't panic. You don't
do dumb things. And there's companies
out there uh you know Tim Kennedy's got
a company called Sheep Dog Response and
they do this kind of training. My friend
Mike Glover has a company called
Fieldcraft Survival and they travel
around the country doing events where
you're going to put get put in pressure
situations. We have an event at Ashelon
Front which is we call it the FTS. It's
a field training exercise. So we we it's
very leadership focused, but it also
provides some panic scenarios because
we're going to put you into simulated
combat situations. We have a really
high-speed.
It's basically a laser tag system, but
it's a really high-speed laser tag
system, but we have role players. We
have explosions going off, smoke filled
air, mayhem going on, missions to go
accomplish. And we get to see people
panic. People freak out. We also get to
see the switch turn where they go, "Oh
yeah, I know I can't panic. I know I
can't freak out. I know what I need to
do is lead. Step up, make decisions.
This is how I do it. This is my
protocol. Take a step back, take a
breath, look around, make a call." We
teach people how to do that. That's what
we do. So the from a leadership
perspective and from an individual
perspective, that's why we created a
program like that. Field training
exercise echelon front. Boom. You go in
there, you learn some basic tactics, but
it's not a tactical course. It's a
course to learn how to handle stress and
how to lead in stressful dynamic
environments. And when we get done with
that, when we when someone gets done
with that course where they're they got
a hostage to rescue, there's explosions
going off, they got they're missing
people out on the battlefield, there's
down men, they're screaming, there's
yelling. They go back to work on Monday
morning. And it's like, okay, you
something's wrong with the supply chain.
All right, talk to me. Talk me through
the problem. Let's get a solution. It
puts everything in perspective. And most
important, they learn a protocol of how
to deal with stress
and how to detach from that stress and
how to lead in those stressful
environments.
If you like this conversation, check out
this episode to learn more.
We are being naive, not at least
publicly entertaining the possibility
that our antagonist abroad would take
advantage of our famous lack of
security. And you're going to see why we
have to talk about genocide. Somebody
has to open these topics.