Video summary
Humphrey Yang, a financial advisor and TikTok influencer with 3.3 million followers, shares his unconventional journey from living at home to becoming a digital finance guru. Born in Redwood City, he initially worked as a video game customer support specialist before attempting a year-long stint as a financial adviser for Merrill Lynch, which he disliked due to poor performance and misalignment with his interests. Returning to tech, specifically mobile gaming companies like Machine Zone (creators of *Mobile Strike* and *Game of War*), he found success in "live ops," where he optimized in-game purchases based on real-time data analytics. This role allowed him to earn up to $140,000 annually by managing hourly revenue targets for games that generated millions daily. During the 2020 pandemic, while earning modest income from his consulting and e-commerce business, Yang started creating TikTok content after noticing a lack of finance-related videos on the platform. He committed to posting every day, eventually maintaining a streak of over 262 days before hitting one million followers in April or May 2020. Yang's financial growth was significantly bolstered by his decision to live with his parents until age 34, allowing him to save aggressively while earning high salaries and investment returns. He explains that moving out early would have been financially detrimental given the Bay Area's housing costs; living at home provided a massive advantage in building wealth through compound interest without student debt or rent burdens. Although he feels guilty about leaving his father, who is 90 years old but travels frequently for nine months of the year each time, Yang acknowledges that staying put has been crucial to his net worth accumulation. He plans to move out soon as boredom sets in and seeks a better work-life balance, though he intends to remain close enough to San Francisco to visit his father regularly if necessary. His income trajectory reflects this strategy: starting at $40k/year in customer support, moving to financial advisory roles paying around $50k, then skyrocketing with tech salaries before settling into content creation and business ownership where he now earns significantly more through diversified streams including investments and selective sponsorships. On the platform front, Yang discusses the evolution of TikTok finance content from early viral skits explaining concepts like credit utilization to later formats involving life hacks and comedic sketches inspired by creators like Edmani Explains and Erica Colberg. While these formats initially drove massive engagement with videos hitting millions of views in summer 2021, he notes that saturation has made differentiation difficult today as audiences scroll past repetitive content quickly. He also reflects on his YouTube strategy shift after experiencing an existential crisis over what to create next; instead of broad business essays which underperformed on his main channel, he launched a second channel dedicated to bingeable documentary-style videos exploring topics like casino psychology and dark sides of slot machines. These new formats aim to engage viewers with visual storytelling rather than voiceovers alone, incorporating elements such as red arrows pointing out specific details in thumbnails—a style popularized by other YouTubers—to drive curiosity and clicks. The conversation delves into ethical considerations within the mobile gaming industry, particularly regarding monetization tactics that exploit user behavior through psychological design features like curved hallways to prevent decision-making turns or lack of clocks/windows to disorient players. Yang admits feeling conflicted about crafting events designed solely around selling resources rather than enhancing gameplay fun, noting how "whales"—high-spending users often from wealthy backgrounds—drive most revenues despite contributing little actual entertainment value themselves. He recounts stories of billionaires spending millions in-game without realizing the artificial nature of their purchases once inflated economies rendered items worthless. This tension between profit-driven incentives and genuine user experience highlights broader industry challenges where teams push harder to meet investor expectations even when it erodes long-term game health or exploits bugs for short-term gains. Finally, Yang addresses personal reflections on relationships, dating struggles linked partly to living arrangements at home fostering over-investment in single partners rather than exploring multiple connections simultaneously, and his evolving approach to content creation ethics regarding stock picking versus dollar-cost averaging into index funds. He emphasizes prioritizing flow states during filming hours while minimizing distractions like texting or social media interactions that break concentration spans needed for high-quality production output. Despite occasional disappointments with past collaborations such as feeling let down by brief appearances on the Graham Stephan Show early in his career, Yang maintains a positive outlook toward growth opportunities including expanding podcast guest lists featuring professional athletes and celebrities who can authentically engage audiences without strict PR constraints limiting honest dialogue about financial realities faced daily across different socioeconomic groups worldwide.
Read the full video transcript
Welcome back to the Ice Coffee Hour.
This is Humphrey Yang and so far the
podcast has made $29,000.
Oh my gosh.
You're the closest to actual guests
we've ever received.
Incredible.
Yeah. $213,332.
I almost said 212, but I had watched
that one that you did last last week
with the billionaire the billionaire
son. What's his name?
Bobby Mizner.
Yes. Bobby Mizner. And it was 203, so I
was like, I'm gonna go in there with
like 209. Fantastic. Yeah. You're a
podcast fan.
Yeah, I watch them all. Not all of them,
but I watch a lot of them.
Well, thank you so much for coming on
the uh the iced coffee hour. We're
confronting a Tik Tok finance guru.
[laughter]
Yes.
You got 3.3 million followers on Tik
Tok. Uh you're a financial adviser as
well.
I used to be Maril Lynch.
Nice. And how did you get started? Tell
us a bit about your journey. How did you
go from financial advisor to Tik Tok
finance guru?
How far do you want me to go? like
all the way.
All the way.
Yeah.
So, I was born in the Bay Area, Redwood
City. That's the name of the city. But,
uh, I'll just skip forward to the
financial advisory part. [laughter]
I graduated from college with a finance
degree and from Loyala Marmont
University down in LA. And, um, I did a
tech job for like a year, like a video
game job, like customer support. Um, and
then what I did was I wanted to always
try my hand in finance because I had the
finance degree. And I felt like for some
reason that my dad would like it because
he's very Chinese and it's like want to
prove to my dad that I can do it. And so
I became a financial adviser for a year.
I didn't really like it. I didn't do a
good job. And I left after a year and
then I went back to tech. So I went to
into mobile video games. And I've always
had this like dual passion of like video
games
and finance and then also just like
getting better at things or like growing
things. And so I thought growing social
media was always pretty fun. And I've
always watched YouTube. Like from a
really young age, I was watching
YouTube. Like when it first came out in
2007, 2008, I was watching a lot of it.
And so basically, I was doing my mobile
video game job. I' I'd come across like
an MKBHD video. I'd come across a Casey
Neistat video. Then I started watching
some Graham Stefen videos.
And uh that's kind of how I got started
with the whole content thing. In 2019,
I made three YouTube videos just to
test. In the summer, I was kind of
bored. I was trying to figure out what I
wanted to do next. And uh it didn't do
that well. No surprise. There's no no no
followers there. But at the end of 2019,
I looked on TikTok and I searched for
the hashtagpersonal finance and there
was none. There were like no videos.
There was like one guy making stock
videos
and I was like, "Okay, this is my
opportunity. I've been listening to a
lot of Naval Ravocant and he was like,
you want to be first and you like you
want to scale with media."
And so that's when I started I made like
a commitment to make 30 Tik Tok videos
in 30 days. And by the end of 30 days, I
think I had like 120,000 followers.
Did you really? Wow.
Because you could make a really bad
video, like what is credit? And I was
no camera presence,
bad script, bad lighting, worst
lighting, like the worst lighting
possible, and it would get like 20,000
views.
And for a new account getting 20,000
views on a what is credit video, I was
stoked. I was like, "All right, let's
try this out. Let's try this out."
And uh I just stuck with the 30 days. I
got to 60 days. Then I got to 90 and I
was like, I might as well push for 100.
And then after 100, I was like, I can't
stop now. And it was 2020. It was a
pandemic. I got nothing to do. And I
ended the streak at like 262
days of a Tik Tok every day. And I don't
know if you remember, we talked.
Yeah.
In like April or May of 2020, I called
into the Graham Stefen Show. I had like
300 400,000 subscribers at the time,
followers at the time. And uh yeah, like
that's kind of the story.
Why'd you break your stream? Cool. I hit
a million followers and I was like, I
don't know what like why am I still
keeping the streak alive? I didn't
really know what to do next and so
that's kind of why I did it.
Were you making any money throughout
that process?
Yeah, I think when I called you on the
Graham Stefen show, I had made
at that moment like $4,000 and I had
400,000 followers on TikTok. And I
remember we us we were talking about
some brand deals and stuff and my first
brand deal offered me like $2,000 for a
post and I was like super stoked. Like
that was awesome. But for a really long
time, I just didn't take any sponsors on
the Tik Tok channel. Yeah. And still,
I'm kind of not against sponsors, but I
don't take that many sponsorships.
And
so, to answer your question, I think in
2020, I made like $19,000 off of
content.
How else were you making money though?
Because you probably have expenses,
rent, mortgage, what were you doing?
Uh, so I was an e-commerce consultant.
Okay. So, between my tech job, I left my
tech job in 2016. I started my own
e-commerce business basically selling
posters and that I grew that pretty
substantially. But then I was became a
consultant for other types of e-commerce
businesses. So I was supplementing my
income with that and I also lived at
home and I still live at home actually.
So I'm I live at home with my parents.
Didn't you mention that on the Graham
Stefen show? Did you?
I think I did. Okay.
Yeah.
And I think
so I am 34 years old and
why did you grimace? because I still
live at home, but my dad's gone nine
months out of the year.
Okay.
And it's only him.
So, basically, I have the house to
myself. I haven't really felt the need
to move out yet.
But I want to this year because I'm
getting a little bit bored at home and I
get kind of complacent and I get kind of
in the same routine.
And so far, I think this year I've kind
of realized like it's not really making
me happy anymore to stay at home and I'd
rather just spend the money to to move
out somewhere.
It's a very US thing I think to move out
really quickly. It seems like everywhere
other than the US, like it's customary
to live at home almost until like you
get married and at which point you you
get your own place.
Yeah. And I did move out uh at the age
of like 20 28 for a year. I lived in the
city San Francisco
and I had an okay time, but I would
still drive down to like my hometown and
go to all my favorite like my coffee
shops and my favorite restaurants and my
gym down there. Mh.
And I just felt like I'd never like
experienced the city life. I was just
kind of commuting from the city back to
my own hometown. So I was like, why am I
even doing this?
Yeah.
And I was paying like 2k a month in
rent. And I thought it was okay, but I
wasn't really like living my best life
because I had a couple roommates.
They're great roommates. But
um at some point I was just like I'm
just going to move home because it's
just seems so easy. But at this point
it's been five years since then and
getting a little bit bored at home and
don't know where else to move. I can
move anywhere t tech technically with my
job, but I feel really bad leaving my
dad. Like my dad's 90. That's that's
another thing.
Oh yeah. Okay. So my dad's 90. He's in
really great shape, so he travels a lot.
But I feel really bad leaving him. And I
would feel super guilty if I like moved
to like New York or Texas or Las Vegas
or anywhere and then something were to
happen to him, right? And it's like I I
don't get those years back. I don't get
that time with him back.
I agree with that. So if I were to move,
I would move somewhere like San
Francisco
where I could just drive back for the
weekend if he was home or I could be at
home when he's home and then the rest of
the time I can just be in the city.
I agree with that.
Yeah.
So tell us when you're making these Tik
Tok videos, how are you coming up with
ideas? Is there a formula to like going
viral on Tik Tok?
I think in the early days it was it was
easier because there was no finance
content, right? And as long as I picked
a topic that was somewhat interesting
and I had a good hook and I could hook
people into a story about finances or
learning something about how much a
Hydro Flask cost, that was good enough
to go viral. I had a couple good viral
hits in 2020, but I' I would say since
then it's been really hard.
What are you noticing now with Tik Tok?
Um,
like how has it changed?
Finance Tik Tok or just Tik Tok in
general?
Both.
Finance Tik Tok seems like it's kind of
like a content farm. Like you just farm
the videos. Let's let's make a skit
about credit utilization. And so it's
like,
hey, what's credit utilization?
I don't know. You tell me. [laughter] I
mean, it's like very and you know, I
[snorts]
I I think I'm partially to blame for
that because I took that format from
another creator called Edmani Explains
and he's a great guy
and he was making these business skits
back in like April of 2020. I was like,
"Oh, let me just take that and simplify
it for like broader finance." But now
that is like the de facto format for
finance
who created that. So I noticed Mark
Tilbury does it. Erica Colberg was the
one who really did it with like the life
hacks. Where did you learn that? I
learned it from Erica. Can we trace it
back like who was the first to have done
like that sort of because I'm sure it
didn't originate in finance. I'm sure it
came from something else.
It initially came from like these
comedic skits like people would just
make really funny skits on Tik Tok and
that was like the trend on Tik Tok in
2020. Just make these funny skits of you
talking to yourself, right? And then and
Monty was really the guy who took it to
business. He started to cuss in them. He
was explaining like why Elon wants to
take over Twitter this year for example,
but it was all business focused.
And I think at that point we had a small
finance Tik Tok community on like a
Slack chat or Discord chat or something.
And uh we just were kind of bouncing
ideas off of each other and I was like
oh let me try this skit format. I think
my first one was what is a dividend?
And that first one did like six million
views off the bat man.
And that whole summer like from July to
September every skit I made a million
views. two million views, 10 million
views. Like, it was just crazy. It was
crazy the amount of people that loved it
at the time and how easy it was to
explain a financial concept because it's
so it's so easy to explain a financial
concept when it's conversational. So,
that did really well, but then I would
say in 2021 it started to kind of like I
noticed that it didn't do as well
anymore. And then now this year, like
after the life hack stuff, Erica
Colberg, shout out. We like Erica. I
love Erica. But
it's like everyone's seen that format
now. So, like it's really hard to
differentiate that format. Or like I
feel like people scroll and they see the
the the skit format, they're like,
"Yeah, scroll away." Yeah.
It's so interesting on TikTok just how
fast uh trends change. And I feel like
something could be in for like a week
and then it's done and it's played out
like you have to find the next one.
Yeah. Yes. And no, I would say I would
say with finance content, it's really
topical. So like the topics that do well
will always do well because people want
to hear it again and people have like
the shortest term memory on TikTok. Like
after two months,
you don't even remember what you saw. So
like if you saw another one,
that's fine. But first, we got to thank
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Thank you so much, Stash. And back to
the podcast.
So, you could remake the same video a
few times.
Yeah, I actually have remade the same
video maybe three or four times, but
told it somewhat differently, change the
words around or
maybe use a different example and it
does just as well. Sometimes you can
even straight repost a video and it does
better the second time. And I don't
really repost, but there are some other
financial creators I've talked to.
They're like, "Why don't you just
repost?"
I've I've always I'm I'm not I can't try
this, but I've always been curious to
take an old video of mine and just
repost it as new. Yeah,
I'm curious how it would do. I I just
want to explain. Jack, why are you
laughing, man? I'm curious. We talked
about this a while ago. I'm just
curious.
I just think it's so lazy, Graham.
[laughter]
It's like you're trying so hard not to
miss your your upload schedule by
posting something that already been
posted before. Graham, what are you
thinking, man?
I'm curious how it'll do.
It'll probably do well.
What if it's the same video? Yes. on
YouTube. If I post the same video and I
have it listed as an old video,
uh, but I just reposted a year later, is
that going to be recommended against the
old video? Is YouTube going to know that
it's a reupload? We could try this on
the the
He has this great video. I always loved
it. But it's like, who makes more after
x amount of years? Is it the plumber or
the doctor? And I love that video. I
watched it such a long time ago. And uh,
I think that video is perfectly
evergreen. It could be posted whenever.
And your original
thumbnail was so bad. And I feel like
the title wasn't that great, but it's
decent. And you could remake that exact
same video and it could do like super
well.
That's that's better for a Tik Tok
video. I'll give you the idea for Tik
Tok. For YouTube, I couldn't make that
video. But basically, I came came up
with this like four years ago. You know
what? I didn't come up with that. I
think I saw someone else who did some
sort of comparison between someone who
did a trade versus a physician who had a
higher net worth at the age of like 45
and 50. And the answer was you'd make
more money. You'd have a higher net
worth working in the trades than you
would becoming a doctor by the age of
like 50. And it wasn't until a person
became like mid-50s that did the
physician actually make more money.
Why is that?
Debt.
Yeah. Student loan debt and the age at
which you really start making money. So
for a doctor, they didn't really start
making a, you know, serious income until
their mid-30s at the very earliest
versus a tradesman, uh, I tracked the
income. If they started working at 18
years old with no student debt, that
gave them such a huge advantage with the
compound interest.
Does that also assume that that
tradesman was making good decisions
investing?
Correct.
Yeah. But also that assumes the doctor
is as well,
right? Got
Yeah, the doctor could be buying a brand
new 7 series BMW to park outside of the
side of the office and like 10
secretaries and
you know, they could do a whole bunch of
stuff as well.
For sure.
But yeah, what about you? How's uh what
are you what are you doing on YouTube
right now? So, right now we have my main
channel which went through a bit of an
existential crisis the past three
months. I didn't really know what to
make and I kind of wanted to make it
more broad like I wanted to make like
broad business essays but they just
didn't don't do well on the main
channel. So, what I've done is I've
created a second channel. I'm going to
post them there. And the whole reason
behind that is that I'm just still going
to keep the main channel the main
channel which is like personal finance
and investing advice. And then on the
second channel, just kind of build build
this like library of content that's
hopefully bingeable for that audience.
What's a broad business essay?
Something like how Amazon makes money or
the dark side of casinos.
So kind of like a documentary type
thing.
Yeah. Jake
Wendover.
Yeah. If you Jake Trann that video, I
think it would be so [laughter] well.
You sunny B2 that video.
You Patrick CCD that it would do so
well.
Yeah. So yeah, that's the idea is like,
okay, let's do business essays, but I'm
going to be more in the video. So it's
not completely voice over. Like I'll be
part of some of the videos. So that's
actually why we're here as well as we're
going to film that video about casinos
tomorrow at the casino.
What's the video on casinos?
It's uh I think we have two titles. The
first is called the the dark side of
slot machines or it's called How Ugly
Carpets Make Casinos Massive Profits.
No, I don't like that.
Okay. Yeah, I got two. I don't mind the
ugly carpets because it's really
thoughtprovoking. So, if you could
somehow uh like have like a the classic
YouTuber thing right now is a big red
arrow pointed at like a disgusting
carpet. How this makes casinos X. I
probably wouldn't say ugly carpets, how
this makes casinos millions.
Why? Why all casinos have ugly carpets?
Maybe something like that. I don't know.
I think how this with a big That's just
me though.
That's kind of like the new YouTube
style. YouTube style. It's a huge red
arrow pointing at something kind of
obscure that's thoughtprovoking.
Exactly.
But I actually don't mind that at all.
There was a video uh that I saw that
went super viral about how a door makes
some Twitch streamer a bunch of money.
Yep. It was that and that did extremely
well. So you could do something similar.
It's actually the exact thumbnail like
inspiration I had but just with a carpet
and just like make everything else black
besides the carpet with a little arrow
to it.
Yeah. But yeah, it's it's like stuff
like that.
So tell Yeah. So tell us about that. I
mean,
what's it's not going to be Jake Tran,
which is all voice over, but he's he's
in at the end, so credit Jake Tran. He's
at the end, but it's more just like I'm
the host and then like you're going to
see me 15% of the time on camera, but
then it'll still be mostly B-roll.
Yeah. So, tell us about the dark side of
the casino.
What do you want to know?
What the video is about?
What the house always wins. The the
carpets are distracting, so it's like
disorienting.
There's like four psychological ways
that casinos get you to stay inside the
casino, right? Like carpets are ugly. uh
no clocks or windows.
They have curving hallways where you
know they don't want you to make a right
hand turn because a right a hard right
turn activates the decision-making part
of your brain. So like you don't want
that. So they all curve and they all
have maze like layouts. And then we talk
about the business breakdown like the
the revenue breakdown of casino because
it's not all from gambling.
It's actually mostly from rooms and
entertainment and and actually uh
shopping and like food. And then yeah,
it's only 30% of casino profits, at
least at MGM, is from
Wait, I thought that they give all of
the rooms to the really big high
rollers.
They do, but they still make a lot of
money on the rooms. Like we paid 340 for
our room tonight for a night on
Wednesday.
So, so yeah, it's like that. And then
the last part of the video is on slot
machines because slot machines actually
make the most money for casinos, right?
Just straight up. They make a lot of
money and a lot of people play them.
Doesn't really make sense why they play
them. I think they're boring, but some
people love them and they make like five
times as much revenue for the casino
than blackjack or craps or roulette. So,
that's why they're everywhere.
Now, what about online casinos?
Didn't do any research there. [laughter]
That would be interesting. That's what I
think they're going to be cracking down
on pretty soon. Twitch video.
I would say that make that the next
video. The more I'm seeing about how
much these Twitch streamers are making
from from online casinos, it's
staggering.
Staggering.
Millions a month. Yes. Per month.
Yeah. They run their own casino.
Yeah.$2 to3 million a month
just to get paid to gamble. Uh who was
it that turned it down? I think it was
Msk who said that he turned down I think
it was like $800,000 a month and he only
had to stream for 15 hours a month.
Yeah. And then he said that his like uh
he's like but that doesn't mean that
everybody has a price. He's like cuz if
somebody's paying me like I think he
said 10 million a month he'd take it.
Yeah.
Something like that.
Oh, you know what? Yeah.
Shamelessly, I will say.
Yeah. He said he said it was $10 million
a year.
Oh, there it is. Yep.
Yeah. $10 million a year was his offer.
Um or how much he was offered to gamble
for 15 hours a month
on Twitch?
On Twitch.
And it's this weird gray area because
like technically
they're not breaking a law,
but at what point does that influence
children's desire to maybe gamble where
they shouldn't?
Right. Right. Yeah, I think what what
they should do. Why isn't there like a
website where you could just This would
be a good idea. A website that you could
stream just gambling
like just that you have to enter like
your age or like you know I'm 21 years
old.
So you can watch it when you're only 18.
No. So you could watch it if you're I
don't know what the if it's 18 or 21. I
don't know. But like whatever it is you
have to like select I'm 18 years old and
it's just a website that you could just
watch people gamble.
You think people would watch that?
I do.
Yeah. But then these casinos wouldn't be
offering the streamers, which then means
the streamers would stop doing that.
So, it's like,
yeah, I don't know. I I think I mean,
the value is definitely in their
audience, but uh
Yeah.
Would you have a price if like a casino
comes to you and says
you could pay me to do that?
No price to break your morals.
$50 million a year.
I turn down a lot of sponsorships
because I just don't align with them.
And
really?
Yeah. And it's like I could use the
money, but I don't, you know, I don't
feel like I would not use the product.
So, if I don't use the product and I
don't feel good about the product, I'm
not going to promote it.
Graham, what's your price?
Oh, to Everybody's got a price to do
gambling every day, man. [laughter] He
does it for free,
man. I just love the gam. No, uh,
the options.
Yeah, I mean, it's a it's a depends.
Gosh, I mean, it would it would have to
be so much money that like,
right,
it would probably have to be probably 10
million a month guaranteed for a year.
And I would just have the disclaimer
like, "Guys, this is stupid." But but I
think my audience would respect it
enough and be like, "Hey, Graham's
getting paid so much money." Like, it
would be the financially smart move to
take it. So, I would I think my audience
would understand and would get that
like, "Hey, that that's they're
overpaying. It's a lot of money. We get
it. Uh, but it would have to be
guaranteed for a year and guaranteed
that I would not get in trouble because
the last thing I'd want is like in legal
trouble or
then it's not worth it like any risk of
any it's no. But assuming I it's fine
for one year, one, you know, 100 million
bucks,
I would do the same as Graham, but I
would make sure because I could never
lead someone in without a disclaimer,
right?
So, I would make sure that's somewhere
in like the clause or in the contract or
whatever, there's a clause where it's
like, Jack, you can say whatever you
want and it'll be like, "Guys, never do
this. Don't touch these casinos,
whatever.
I'm getting paid bank." Like, that's why
I'm doing this, but hey, enjoy. And you
got to have like the little, you know,
disclaimer that shows on the bottom of
the screen that goes by like do not do
this at home.
Yeah. No, we've turned down so like I'd
much rather do that. We've turned down
like every NFT offer, every like
we turn down a lot of
crypto. Oh gosh. I would say 80% of them
are just crap. And there's a few that
like even get through like we have an
initial like we sift through them and
it's like 90% just go. Even even the
remaining 10% there are a few I'll look
into afterwards. I'm just not a fan. I
just don't like it. There's a train
going by. It's the classic show.
Oh gosh, Jack. I thought we moved on
from this. There's a train going by and
there are two kids playing on the train
tracks like a hundred yards in front of
the train and there's a really obese
person standing in front of you and
you're like on this balcony above where
the train is going, right? Would you
push that obese person in front of the
train? They're just obese for the sake
of being, you know, stopping the train
or whatever. Not to be insensitive, but
just to like stop the train. Would you
do that to save the lives of the two
people that are on the tracks? So, it's
one life for two.
See, that's a utilitarian moral
question.
A utilitarian would say, "Yeah, push
push that person."
Sure. Yeah. Yeah.
So, what would I do?
Yeah.
Gosh, that's so hard.
What would you do?
I think we answer I think I answered
this. Yeah,
you answer first. I'll tell you my
answer.
Why do they have to be obese, Jack?
That No, that was just for this. Okay,
never mind. I take it back. They're not
obese. Okay, they're a person. They're
[laughter] they're just a normal person.
Yes. Normal. They are a a human of that
is average.
The train has a sensor that detects
people once they're [laughter] hit and
they're just a regular person. And if
you push this person over, the sensors
will go off and stop the train.
It could be. Yeah. It's no different
than like a Saw movie. Like would you
would you
I would push them.
You would push them.
One for two.
I I think I said I wouldn't
because I would not push them.
Yeah. Because the the the train track,
they're on the train tracks. They
shouldn't have been on the train tracks.
And [laughter]
you got to think risky behavior.
You got to think about it. They're
playing on the train track. They
shouldn't have been doing that. It's
tragic, but I couldn't.
So, who So, like an innocent life, I
couldn't do that.
The other the other two were on the
train tracks, so they they
I guess I was trying to think of it more
in like a vacuum like they're there.
Let's say they were tied down on the
train track. Yes. [laughter]
Oh gosh.
Now they're forced against their will to
be there.
Then would you push this normal? Not
sorry, not normal, just like an average
person.
Comment below what you would do. I
wouldn't I well it sucks because I
wouldn't want to be the cause of that
person's uh demise,
you know? So it's like
the other person
uh you know demised the the the two
people on the train tracks tied down.
Like that's their responsibility. But
mine would be the unaliving of a of a
innocent person.
What if the person was like a serial
killer?
I would push him.
Okay.
Yeah.
I probably couldn't do it. Like I' I
don't know if I would even like to say I
could, but I feel like I couldn't live
with myself if I actually was
responsible for the of someone else, you
know?
It's a really tough question. So
yeah, we don't say the D word. Oh,
sorry. Unlive unaliveness of another
person. The
demise. Yeah. So anyway, what do you
think about uh anyway? [laughter]
No, no, no, no. Really quick, let's talk
about I want to know your thoughts on
the Tik Tok finance gurus aspect because
I think Tik Tok has maybe not the best
uh reputation for for some people
pumping stuff or maybe not giving the
best advice and from what I've seen,
there's both a lot of good advice, but
there's a lot of really bad advice. And
what are your thoughts on the stigma of
Tik Tok finance?
I think the stigma is there for a
reason. There's probably more bad actors
than there are good actors. Obviously,
if I if I see something that doesn't
really resonate with me and I think it's
bad advice, I just ignore it.
Yeah.
You know, I let them do whatever they're
doing. I'm not going to like come for
them in the comments, but I would not
recommend that channel to anybody
learning financial advice. And so, yeah,
there's going to be good and bad with
everything, just like with YouTube.
Like, there's going to be some people on
YouTube that are bad actors and
trying to get you to buy whatever the
hell that they're they're buying or
selling.
Yeah. So, I do think that it's gotten a
a pretty bad stigma, though, because,
you know, the the videos that do go
viral, sometimes they can be really dumb
and they and I just don't feel like that
happens on YouTube versus like on
TikTok, like some 16-year-old thinks
that they can make $50,000 flipping, you
know, crypto in 24 hours by just getting
1% a day or something like that, you
know, something something silly like
that.
And that could go viral. That could get
like 2 million views
because people watch it and like they
rewatch it. So
I remember when Tik Tok banned
cryptocurrency for a while.
They did.
And that was for like eight months.
They banned financial not banned but
they shadowbanned like they basically
put a like a kind of like a filtration
on anything finance related. So if I
mentioned the word stock market the
video would get no views. Not no views
but it would get throttled. And same
thing with like bank account or
I don't know.
And when was that?
I want to say summer of last year. So
like May to like August or something
really. And as a finance creator, how
did that affect the content you were
making?
Uh that was a depressing time. The Tik
Tok in the Tik Tok life. I mean
every video wasn't doing very well. So I
just had to reset my expectations for
how how good a video would do.
Um I was actually flown down to Tik Tok
for like a I guess they just wanted to
talk to some creators and I did tell the
CEO that like directly. I was like,
"Hey,
the CEO of Tik Tok."
Yeah. He's like, "Hey, you guys got some
bad filtration going on, bad
moderation." And it's because Tik Tok
has a development team in China,
and they're all Chinese, all the Tik Tok
developers that are working on the
algorithm for the US product. So what
happens is is the US team will give them
feedback, but that feedback might get
lost in translation. Like imagine
telling a developer, hey, filter out
finance content. What is a developer
going to do if they don't know much
about finance content? they're just
going to take the keywords and just
filter them all
versus like contextually it could be
good advice or bad advice, you know, you
never know. And so there's a big
disconnect in the teams. And so I think
that remote time, that remote work is is
tough. And then there's also a language
barrier. So like the developers have to
figure out how to do that. Now, I saw a
video, I'm not sure if it's uh, you
know, hocus pocus, but I watched a video
on the algorithm of Tik Tok and how the
US is a lot different than what it is in
China. And I heard in China they're
showing very uplifting videos that are
very motivational, that are very
educational, and that uh in my opinion
make them just overall better, more
well-rounded people. Versus in the US, I
scroll TikTok and I see the most
mind-numbing content that just dissolves
the brain. It's just so bad and just
puts you into this days of you zone out
and then an hour goes by and you're just
dumb. I hate to say it,
like dance videos or trends or
but it it's all really viral content and
it's addicting. I mean I'll I'll st like
every time I go on TikTok if I'm sitting
there like actually scrolling 10 20
minutes and it feel what feels like a
minute
but they're all mind-numbing videos
is is do you know if there's any truth
to that? What do you think on this?
I don't know if there's any truth to
that but it could be also a difference
in cultural values, right? like
the culture over there, they might value
that type of stuff versus what what do
we value in the United States? It's
tough to say. I don't know if Tik Tok is
doing something crazy with their
algorithm in different countries or it's
used as a weapon to make us dumber or
something like that. But
I'd like to think that I always like to
think on the optimistic side. So like I
give people the benefit benefit of the
doubt,
even companies sometimes. And I think uh
sometimes to a fault, but I give people
the benefit of the doubt and I think
that probably the algorithm is just
optimizing for view duration, right?
Because that's all they want to do is
keep you on the platform.
I think when you said values, it's very
true. And I think uh the algorithm is
probably so good that it just gets
whatever gets the most uh watch time,
clicks, uh engagement,
and that just happens in the US to be
the content that, you know,
is mind-numbing.
Is mind-numbing. Yeah. Think about it.
Everyone just wants to zone out. Like if
you go on Tik Tok probably and I would
say the same thing with YouTube,
probably not as much with YouTube, but a
lot of for a lot of people Tik Tok is
just a way how could I spend these next
five minutes, 10 minutes that turns into
an hour because it's just
gets you.
Yeah, it's quick content and some people
really enjoy it. Like I know that we
watch it and we're creators and so
sometimes we're watching it with a
critical eye. But I have friends who
just watch it and they're laughing the
entire time and they're loving it and
they're sending it to their friends and
they're making memes and and they have a
great time. They don't think it's a
waste of time. But some people like like
me, I think it's kind of a waste of time
to watch it.
I'm always like, "Ah, I just watched 20
minutes. It sucks."
But at the same time, I don't watch
Netflix. And some people think, you
know, at the end at the end of the day,
they Yeah. So it's like, who am I to
judge their entertainment?
That's fair, right?
That's fair. I agree.
It's kind of like the same argument with
video games. And I I've had this video
game argument before. Like people will
come to me like, "Oh, why do you play
video games?" But it's like, "It's just
entertainment." It's like, "What do I
like what does it matter if I choose to
play video games or go watch a movie or
go read or
do something?" And I think there's a a
stigma there that video games are not
engaging or good for you. But I learned
a lot of my social skills through gaming
growing up. And I also learned a lot of,
you know, typing skills and
commerce skills through, you know,
trading. No. Trading my Final Fantasy
gil and not getting scammed. Like I
haven't been scammed on crypto yet. Why?
Because of video games. Like [laughter]
I'm really wary. I'm like, "Oh, you're
trying to scam me." Like I'm not going
to fall for this. Like fallen for this
before.
Hey, if you send me a hundred bucks,
I'll send you $200 back.
Oh, yeah.
Yeah.
You know what? You know what that sounds
like, Graham? What?
This is This is going to be way off
topic here, but uh when I was younger, I
used to play this game called Runescape.
Yep. I know exactly what you're talking
about. I was going to go there. So,
yeah. So there's this there was these
people at the marketplace that would
stand there and they would be like, "Oh,
doubling gold, right?" So, you know, so
and then so what I would do is I would
go up to them. I'd be like, "Well, I
want you to double like let's say
500,000 of my gold, but you have to
prove it to me first. So here's like
50k, like some measly amount." And then
uh they would do it cuz they think I'm
going to give them the the big thing and
I would just take their their [laughter]
me.
So I was scamming scam the scammer.
I I scammed the scammer. This is one of
my favorite videos that I I was showing
this to Jack. This is like two years
ago. You know the scammers in the
comment section that pretend to be you.
I remember that video.
Yeah.
Uh so for those unaware, I uh I I
started talking to three of those
scammers and they promised like these
Ponzi like returns where if you know I'm
going to put money in, they guarantee
it's going to be worth a certain amount.
And so I put 20 bucks in one to see like
how it works. And I told them up front
that I said, "Hey, I got like $50,000,
but I just want to see like make sure it
works first." And so I I gave him 20
bucks and they take you to this like
fake web page where where basically they
could type in how much money is in your
account. Um
and then it grew over time to like $36,
like 40 bucks. And I said, "Wow, this is
great. I just want to make sure the
withdrawal works first. Can you send me
this money back and then I'll send in
like 5,000 or something like that?"
[laughter]
They legit sent the money back.
Like extra money.
Extra money.
Same thing, but you did it in real life.
Yeah. So I sent in $20, they sent back
40. And I think we used your buddy's uh
PayPal or Venmo so they wouldn't know
it's me. And so your buddy actually got
the money and sent it over to me.
Amazing.
Yeah.
Didn't Yeah. Didn't you want to still
collect the money?
What do you mean?
The $20 profit.
Yeah. [laughter]
Something like that.
My buddy got it and then he sent it back
over to
G.
It was my It was my money to begin with.
My money to begin with.
20ent ice coffees.
Yeah.
So, but yeah. Yeah. Reminds me of that.
So, you know, as long as you're a step
[laughter] kind of bait him with a
little bit, you know.
Yeah. Yeah. Yeah.
Yeah. Oh, actually, we uh we never
really told this story afterwards. What
happened?
Um, one of the guys found out about that
video after I posted it.
The scammer.
The scammer. Wow.
Not the guy who sent me the money, but
another one of the guys.
Watched the video afterwards and then
actually got in contact with me and we
talked. And it was after we talked, I
wanted to get him on the second channel.
And it was a weird thing because I I
felt 90% he was telling the truth on
this, but he gave depictions of like the
working conditions there. He was from, I
think, Uganda,
I think it was, and just the working
conditions are really terrible. They're
trying to support their families.
There's no money. This is one of the
only ways that they could like support
their families. And he basically just
said like, I don't want to be doing this
there. There, you know, it's run by the
gangs here. And if we don't do it, they
threaten our families and this and that.
So this is why we're doing it. Um oh and
then he he would only call me during
like certain time like he said like you
cannot text me at all. Like just call
it. He was pretty secretive about it
which made me think that he was legit.
And then I said if you wanted to come on
the second channel and like just expose
this uh I'll give all the ad revenue to
you and I will uh set up like a I don't
know if we could do a gofund me. I don't
know something like that.
Maybe he was trying to scam you.
And that's I worried about that.
[laughter] I worried just in case. I
felt it was real, but I didn't know if I
want to think that. Part of me thought
maybe I just do it and let the audience
decide if they believe it's fake or
real. He never decided to go through
with it
and decided to hold off, which makes me
think it was real cuz he was worried
about the safety of his family and like
if he gets outed as like that guy,
um I don't think it was worth it to him.
So, I have a feeling it was real.
That's a tough moral situation as well
for sure.
Yeah. And I couldn't post a video like
that. uh if anything were to ever happen
to him that like that would be my fault
and I couldn't
got it
do that but overall seemed like a nice
guy. [laughter]
Okay.
So, you know, so behind all of this, you
know, behind these people scamming, even
though it's annoying,
uh the situation there is incredibly
different than the I think a lot of
people put ourselves as like, well, I
wouldn't do that, but meanwhile, you
have access to, you know, get a job
anywhere and make $20,000 a year versus
them.
Children that you have to take care of.
Yeah. Imagine imagine that, you know,
the area is run by gangs, right? you
have three kids at home that don't have
food and like what's your option? It's
not like you could beg or like go work
at Starbucks or anything. What do you
do? You do that because that's the way
to and you know and they rationalize it
that you know they're wealthy Americans.
They they got health care. They have
roads and electricity and running water
and you know they could afford it. So
I could see that
you know I could see what Yeah. So after
it gave me a depends on the situation
big perspective on just like
in America or really in in many first
world countries you're very fortunate
so and you kind of forget that uh the
rest of the world is not like that
lesson of the day guys.
Love that lesson. You're welcome Jack.
Yeah.
I think we should also talk about your
income over time.
Oh boy.
I'm sure that'll kind of be an
interesting journey. I remember you said
you initially started out as a video
game customer support person outside of
college.
Yes.
How much were you making doing that? 40k
a year.
And you did that for how long?
A uh a year and a half doing customer
support.
Year and a half.
So 40k a year. This was 2011, 2010,
2011.
And this was in the Bay Area.
This was in Bay Area. Yeah.
How'd you survive on 40k a year in the
Bay?
Lived at home.
Well, [laughter] nothing's changed.
That's the thing. In the Bay Area, rent
would have been $40,000 a year.
Yeah. It would 2500 a month.
It was a little It was a little cheaper
back then. Like the the whole tech scene
hadn't exploded quite yet. Like Facebook
really started to explode after 2014, I
would say, is when like all the
developments started to happen and rent
prices started to go crazy. So in 2010,
it was still okay. It was still like
manageable, but I still didn't want to
move out cuz I was only making 40k a
year. As a financial adviser, I made
like 50k a year.
And then a step up.
A step up. Yeah. But not by much. And
then um
even after I was licensed, it it was
still 50k a year. And then they wanted
me to get clients in and start making
more through commissions. So mutual
funds, they have they have expense
ratios and you know the financial
adviser gets paid a percentage of of the
mutual funds that you sell.
And it's usually just mutual funds like
VU or VTI but but wrapped differently
with a higher expense ratio that you
know someone pays for because they want
the service or they want
someone to guide them through the market
if you will. So is that what most
financial adviserss do? They just find
other like index funds and then kind of
wrap it in a mutual fund type thing and
then slap on an expense ratio. But the
reason why they can justify doing that
is by finding people and presenting them
to in a service where you basically
you're the financial adviser be the
person that takes the action of
investing and basically guaranteeing oh
you'll be fine for the most part.
Right? When I was at Meil Lynch I'm not
going to speak for all financial
adviserss but I would say at Maril Lynch
there was one guy who was doing very
well for himself and he says I don't
really manage portfolios I manage
expectations. M
and so he was just on the phone with
clients all the time managing their
expectations for what the portfolio
should return. And that's essentially
what they were doing is kind of like
picking funds, you know, let's say the
lazy three fund portfolio, they would
just kind of pick that for a client.
Obviously, you want to tailor it to
their risk tolerance and their time
horizon and all that good stuff. But
essentially, that was the investing
piece. And then they also offered like
planning, so like retirement planning,
estate planning, 529 plans, all that
sort of thing. So it was like an
all-in-one service. But I would say for
the most part, if you're just going to a
financial adviser to invest, you'd
probably be better off doing it yourself
with like VU or VTI or a robo adviser
like Wealthfront
for example, like
be just fine.
Yeah.
Um and that's what you kind of notice
with like millennials and maybe even
younger is that they're will more
willing to do it themselves. But I would
say the older generation still likes a
financial adviser. I think a lot of it
is just calming people down, making sure
they don't sell and they keep investing
because I would imagine how many how
many people in 2020 were like, "We got
to sell everything. The market's going
down." And then the financial advisor is
telling him, "No, don't worry. Don't
worry. We got to buy more." What do you
mean buy more? I bet it was a lot of
just, you know, calming.
Stock market just flipped.
Yeah.
I just saw Graham's video. The stock
market's about to reverse. And they got
to say, you know, did you watch the end
though? He said, "Buy and hold index
funds." Oh, I didn't make it that far. I
only looked at the title thumbnail.
Yeah.
Yeah. So, that was that was uh my
financial advisory period. And then I
the next gaming company I worked at was
called Machine Zone. And Machine Zone
created that video game called Mobile
Strike and Game of War. They used to
have these Super Bowl commercials with
Arnold Schwarzenegger and like Kate uh
Kate Upton, you know, remember those?
And uh that was a really wellunded
company. But I started off doing quality
quality assurance for them. So very
similar to customer support. I was
making like 16 bucks an hour and then I
started doing live ops. So live ops is
something very different. It's basically
optimizing in-game packages based on the
hour to sell the most revenue possible
to the gamer at that time
and that was paying I think my first
salary was 75k a year. So this was now
yeah it was a big step up
and then six months after that it was
like it it got increased to 90 and then
six months after that I was making like
120.
What exactly were you doing? So imagine
like a mobile video game. Do you play
Clash of Clans or
I did back in high school.
Uh
Candy Crush, for example. They have
those offers that when you first sign
in, you can buy a package like an
in-game package of items.
Sure.
And that stuff is not just random.
That's all backed by data analytics, by,
you know, AB tests, by everything that
you can imagine because they want to
figure out what's going to get people to
spend the most amount of money. M and so
every hour to have a real-time chart of
the revenue for that company, for that
game almost by the minute. So it's
almost like looking at your YouTube
analytics, like you're seeing how many
views per minute are coming in, but
instead you see revenue.
And so when you're looking at that,
you're like, "Okay,
right now this this package that I'm
running on this game is making this this
hour about 100K. Let me try to make a
package for the next hour that I'll run
at the top of the hour." So like, let's
say it's 12 p.m. right now. I'll make a
package that starts at 1 pm and I'll try
to get people more enticed to buy that
second package. At the same time that
package is going, you can run an in-game
event to really incentivize people to
buy that first package or that package
that you're showing.
Yeah.
And then you can look at the data
analytics for all the user balances. So
like, oh, this user doesn't have enough
coal or this user doesn't have like the
majority of users don't have enough gem
like uh wood, for example, just an
in-game item. And so then you can sell
them the wood with an event that
requires a lot of wood to beat the
event, if that makes sense. Wow.
So you're using like userenius.
That's genius.
So you're using user balances the data
there. Then you're crafting a package
that exactly matches that event. And
often times the package would have just
enough wood, but not enough wood to
finish the event. And that was basically
how that company monetized very well.
Oh my gosh.
And so I could change these packages on
an hourly basis. And uh I was doing that
for like a year straight, but it was a
it was almost a 247 job.
How much were they making?
At its height, I think we made
[sighs and gasps] one game made 110
million in a month.
OH MY GOSH.
It was about like 3 to 5 million a day.
And if it was under three,
the CEO at the time would get really
pissed.
No way.
How big was the team? [laughter]
The team started out with just me and
another guy. Uh well, actually it was me
and like two other guys, my boss and
like another guy at first. And then it
really started to expand. By the time I
left, it was a team of like 20. And
almost every mobile video game company
has a live ops team now. And uh maybe
not Clash of Clans. Clash of Clans is in
Finland. They do things a little bit
differently. They probably just have one
or two guys running it. But a lot of the
video games now have like massive teams
because it makes a big difference in
bottom line. But the thing is, you have
to manage it 247.
So we had like these weird random night
shifts. just like I'd have to get up at
4:00 a.m. sometimes to run the events
until like 12 and then then I would go
into work and then I'd stay there all
day and it was a very like uh FaceTime
culture like you wanted to spend a lot
of time in there.
So that was from 2014 to 2016 and that
time flew by like that like I don't even
remember it like it was so fast.
Did that not make you want to get into
the uh mobile video game space?
No, it didn't really feel like real
money. Just like you know like anything
you get get kind of numb to it and you
kind of don't really put the numbers
together. But uh yeah, it was a big I
mean it was a big company. It did really
well. It was valued at like five to 10
billion at one point. It eventually did
come crashing down a little bit and they
got bought and they got bought by
Apploven. Have you heard of that
company?
Appven is uh is a mobile game studio and
they IPOed like like last year or
something like that.
Two years ago.
My gosh. How much did they get acquired
for?
They actually got acquired for like I
think it was like $700 million. So it
was worth 5 to 10
but then like some some macro events
happened like they couldn't get the
funding to like raise at that valuation
then they got acquired for 700 million
after everything was going down
and the initial investors or all the
investors put in 800 million into the
company so it was underwater so all my
stock was worthless after that
really
and that hap that happens to a lot of
tech companies where they raise so much
money to scale as quickly as possible
but if they don't get acquired for above
what they raise for then all the common
stockholders ers, aka the employees,
they get wiped out.
Yeah. Because they got to pay back
everyone else but capital.
Yeah. They pay off the debt the debt
first. They pay off the seat team to
like transition the company. Wow.
They don't actually pay, you know, the a
lot of the common stockholders don't get
anything.
You still work there.
And and in that case, they gave the
people that still worked there the new
shares of AppLin. So, they did pretty
well actually.
Oh my gosh. What do you think led to
their downfall?
There were a few things. I think they
pushed really too hard on monetization.
Like it was a team that was really
incentivized to make a lot of money. And
so if they weren't hitting their revenue
targets based on the investors, you
know, expectations,
the team would push harder and like
basically you can inflate a game. What
that means is like if you keep pumping
resources into a game like if I just
make two trillion wood in that wood
example, then wood becomes valueless,
right?
Just like anything. So, you have to
balance in-game economics with what
you're selling. And if like you're just
pumping the because you want to sell
more, you just pump,
right? You can give crazy deals.
Yeah. You can give crazy deals.
Yeah.
And then there was one exploit or
exploit where like users could switch
their app country to like I was gone at
this point, but users could switch their
app country to like Egypt or something
and get a $100 pack for like 15 bucks.
And it was known as like the bug sale or
something like that. Like it looked like
a bug, so like people were buying it.
Wow. But essentially like it was a team
with like bad I guess incentives to try
to hit revenue and then that bug
occurred and they kept pushing it
because they thought it was making them
revenue but it was just eroding the
game.
Oh my god.
And [snorts] so eventually that game
kind of like slowly falls off. A typical
mobile strike
mobile
or game of war [clears throat]
those typical those typical games have
like a three to five year life cycle.
So after like
Yeah. I I think this also circles back
to ethics. Like did it ever feel weird
to make events that oh like you don't
have enough resources so you got to buy
more or you know because at that point
are are you losing the vision of the
game you know to provide entertainment?
Yeah, I think so. I mean, the games
weren't really designed to be, in my
opinion, fun. Like, I didn't really have
a great time playing them, but they they
attracted a really hardcore user base
that was not afraid to spend money.
Whales. And whales make up most of the
revenue of any mobile game, right? Just
like at a casino, the top 1% probably
makes up their entire revenue.
Why does whales spend so much money?
Uh, there's just like a certain cohort
of person. So, like if you acquire 100
paid users, like they're going to pay in
the game. Like the top one or two% will
spend the most. like they'll make up
your entire revenue stack. So like it's
kind of like the 8020 rule like 80% of
the profits come from 20% of the people.
It was like that of whales. Like there
was one whale.
It's like the son of like some sort of
like Dubai billionaire or something like
that.
I thought you meant people from Wales.
No.
I thought you meant people.
Jack.
Jack is so adorable.
Jack was like, "Wow, those from Wales."
That was a Jack. That was a Jack moment.
Right over my head. Wow. That was like
quintessential Jack.
Oh my god. Holy cow. [laughter]
Jack in the future. I I wouldn't admit
that. I just roll with the punches.
I had to, man.
Why do you have to? You didn't have to.
Well, I'm Welsh, so that's why there I'm
like super explain why you're spending
so much money on the [laughter] spend so
much mobile games.
So, there was a son or a daughter of a
billionaire in Dubai and she basically
spent like $3 million in the game
[laughter]
and she was the biggest whale. She just
had so much money. I forget what her
name was. But then there was also
another really rich billionaire or
something in Dubai at and you could
track their locations if they allowed it
in the app.
And this guy would only be at beach
clubs in the Mediterranean Sea and just
like buying these $100 packs all day.
And he spent like a million dollars,
too.
At that point, can you reach out to them
personally and and invite them and be
like, "Hey, like
they wanted to. They're like, "This
guy's great. Like he's literally saving
our Yeah. They spent the
I would do that. I'd fly them out like
give them give them as much wood as they
want [laughter] to from that. You spend
a million dollars you get unlimited
everything in the game. Like it becomes
no longer a challenge anymore.
The best player in the game.
Yeah. Yeah. It was a pay to win game. I
mean I mean there are some games that
are not pay to win. For example, League
of Legends like you just get skins like
you need skill. And there are games that
where you just spend as much money and
you become the most powerful
being in the planet.
I wonder what she's thinking now though
especially after the game's like fallen
out of relements.
Yeah. You get bored of it. [laughter]
I'm sure she has so much money they
Okay, that's a fair point.
Oh my gosh. 3 million
probably running.
Yeah, [laughter]
family business.
She made all it back. Stay.
Uh yeah, so that was my income
trajectory. I made 140K my last year
there.
And then after that I started my own
business.
And then those two years I probably made
65k each.
And then uh maybe 50k in 2020. But then
in, you know, in 2021 with YouTube and
stuff that that grew a lot.
So what are we talking?
I would say like 200.
2002.
Yeah. 200 maybe. Like if you add in my
investment income, it was probably a
little bit more, but
yeah,
I feel like I could make way more money
if I just did more sponsors. That's
something I'm kind of thinking of
tinkering with this year is like adding
in the right sponsors. Like I would
still do some sponsorships, don't get me
wrong here. Like I would do some, but
I'm not like for a long time I didn't
want to put any YouTube ads in the
videos.
Yeah.
Just like kind of like Andre. Um,
and I I think that as long as the
reason I'm putting the ads in is like or
sorry, as long as the sponsor is the
same consistent one over time, I'm okay
with that. I just don't want to send the
wrong message where I'm like sponsored
by Robin Hood one day, Fidelity the
next, you know, Schwab the third day.
And well, that's why they have uh the
clauses in there that says you're
exclusive in that category,
right?
You talked to me about this before this
podcast, but you were talking about how
it is to be single,
you know?
Yes, I am single.
Do you think that there's any
correlation between living with your
father and also being single?
Maybe subconsciously.
I think subconsciously, yes. I'm uh
yeah, I think probably it's in the back
of my mind for sure. I'm also pretty
picky and I also maybe am I'm not good
at dating multiple people at once. So
like I always had a hard time like if
one person if I was dating one person
like trying to find other people to
date. And I think what happens is I get
really overinvested in that one person.
And that's a turnoff, right?
Because I'm just like I'm ready to go.
I'm like, "Hey, I really like you. Like
let's let's hang out all the time." But
when you're dating, you kind of want to
take it a little bit slower and you
really just try to like connect with
that person and learn more about them.
And I feel like I can't even be myself
until like the fourth date. So like a
lot of times I don't even get to the
fourth date. Put it that way.
Do you think that it's usually the girls
not reaching out back to you for the
second date or they're ghosting you? Or
is it you being too picky? So like which
side of the
uh It's probably both.
Yeah. I've had many my fair share of
like people that don't reach out after
the second date.
I think the issue is that it takes you
four dates to open up.
I think it takes even three. Even two is
too much. You need to be pretty open on
the first date, I think. and and a cure
to that. Yeah. I just be well not like
nervous or not like you know or or not
like uh putting on a bit more of like a
like a facade. Not a facade. I don't
know. But but you know
guard up yeah your guard up
going into it just like hey this is me.
And I think the cure to that is going on
a lot of dates back to back to back. So
in you know what like like you did 30
Tik Toks in 30 days 30 30 [laughter]
days 30 days in 30 days or even even
five a week Monday through Friday every
night and just say you know I'm going to
go out to dinner
every night.
I'd like that
and just
be expensive
first date. [laughter] Yeah.
But but here's the but here's the thing.
They'll be I mean I I don't know how you
coordinate that realistically, but but
you'll get a a sense very quickly what
you're looking for and you'll be the the
picky one
because you'll know like oh I don't like
when you know people who do this and I
prefer this and I I like that. You'll
know so fast that you know after the
10th one it'll just be like ah I got to
do another one of these and then you're
yourself.
Yeah. Yeah. And I think for me like even
on this podcast I don't really feel 100%
authentic. No offense, not because of
you guys, but because the cameras are on
and stuff like that. Like even on my own
channel, it's like really hard to like
for me to show the real my real self,
the personality a little bit sometimes.
Yeah. Yeah. And I think I like
especially on a date, you know? I'm like
I'm trying to be as positive as I can
be. I'm like pretty optimistic, but it
really takes a long time to get to know.
I don't think you need to be positive. I
think you just embrace however you feel.
You're having a bad day. I'm having a
bad day. Got a headache right now, but
[laughter]
here I am.
Yeah. My steak's undercooked, but uh you
know, I'm not video. [laughter]
That's something I would say though.
Like, hey, like, I'm really sorry. 10
out of 10. I mean, I do.
You're not single then, man.
I know. Well, Macy Macy knows [laughter]
that. She knows. If I walk in, she's
like, "Was it a 10?" I'm like, "Yeah, I
was a 10 today."
She's like, "Is there anything I could
do?" I'm like, "No." Yeah. I did title
thumbnail. I tried.
You can do to solve the way I'm feeling
right now.
No, there's nothing nothing you could
do. It's ruined. [laughter]
Ruined all of it. No, no, I'm kidding.
Yeah.
All right. I'll try I'll try that next
time. And one thing that's helped me out
with my confidence a little bit at least
is the abundance mentality. So like I
find myself the more dates I go on, even
if I'm not having a great time or I
don't mesh very well with the person,
I'm like, "Okay, you know what? I've
been on let's say three dates in the
past 3 weeks, that's an abundance,
right? And it definitely helps at my
confidence, which helps my personality
shine through a little bit more, but I
have the same issue that you do. It's
really hard to act yourself with someone
that you're it's kind of like
performative, right? You kind of have to
be like the perfect person. So,
well, it's like stage fight. It's like
stage fight. You just you get it over
with and then the more experience you
have, the less anxious you feel.
Yeah. So, yeah, that's where I'm at with
that.
Yeah. Are you what? Tinder, Bumble,
Hinge, what?
Uh, I had Hinge for a while. I've kind
of like stopped it just cuz it it was
giving me more anxiety than like having
it on, if that makes sense. Yeah. Like I
was always like nervous about it or I'd
check it too much. I get kind of
distracted.
Do you ever get people like recognizing
you and they'd be like, "Whoa, I got my
stock advice for you."
Yes, that does happen. That does happen.
I think that actually led to me getting
like a video date once during the
pandemic, but then she got on the date
and she was just like, "Tell me about
being a Tik Tocker." Like, I just wanted
to match with you to go about Tik Tok.
That would upset me.
Yeah, I know. She had a King Charles
Cavalere, too. I was so excited.
I was already thinking about my future
with them, but you know.
Oh my god. Just kidding.
But but yeah, but so yeah, that does
happen. Um
Yeah.
But I think it's still a net net
positive thing like
Yeah. It's like reputable and people
will Google you and you're like, "Okay."
Like he's like a normal human being and
they can see what you look like on
video. So like it's it's helpful.
Yeah.
I don't think it's a downside thing, but
No. No.
Yeah.
Good stuff. Yeah.
That and that same stuff happens to me.
There was this girl that I've been DMing
with for a while now, probably like two
weeks, and it was actually pretty
lengthy messages,
and she her Instagram profile was
private, but she did have a gallery,
right? Like a link in her bio. And I
tapped it and she's a model. And I was
like looking at all her photos and
everything like, "Dang, this girl's very
pretty." And we were talking a lot,
right? Like a lot. And then uh I finally
send the follow request and she accepts
it. Second photo down. It's like her and
her boyfriend. [laughter]
She's talking about how much he she
loves him and I'm like, "We've been
talking for like a while."
Now, in fairness, was she talking like
in a flirtatious way? Wow.
Do you tell the boyfriend this? I mean,
I'm just going to You got to leave. I'm
I'm gone.
That's interesting.
So sometimes that happens. You know what
I mean?
Or you're just too good-looking. I don't
know.
Well, I don't think she was in it for
that, but
Okay.
But yeah,
and you're shady.
I know.
Shady, man.
Crazy stuff out there.
Do you have people reach out to you
because you work with Graham, for
example?
All the time. Yeah. Well, actually, I
wouldn't say all the time, but a decent
amount where people will be like, "Hey,
man. I got this question. Can Graham
answer this question or whatever?" I'm
I mean I mean women. Do women reach out
to you to date because they're like,
"Oh, Graham."
I've had people reach out to me for
Jack.
Yeah. All right. But I don't Yeah, I
don't want to throw anyone under the
bus, but uh that's funny.
Not the
best options.
Oh, are you talking about Graham posted
on his Instagram one time he wanted me
to go on a date with someone uh and we
didn't specify the gender and [laughter]
Okay, so no, that's I wasn't even
talking about that, but you go ahead. I
was saying something else.
Yeah, he posted on his Instagram because
we had this idea to bring a first date
on the podcast and we could talk to this
person, right? This girl idea. I
remember you had like the the episode
where he had like three women
blindfolded or he was blindfolded.
Oh, this is way before that. This is the
first one. We just started the podcast
and our one idea was Yeah. Let's get
Yeah. We wanted to do get Jack a Tinder
date on the podcast.
Got it.
Uh but we felt on Tinder it's we Jack
wasn't having good luck getting someone
from Tinder on the podcast like going
over to a stranger's house on
as well. Yeah. How old are you, Jack?
23.
Oh, you're young. But I posted on
Instagram and I I I think I showed a
picture of you like you like looking for
a date.
And turns out he got a lot of swipes
swipes ups, right? A lot. Like it was
probably up for 15 or so minutes and he
maybe got 20 or so swipe ups. All dudes,
not a single girl.
So he didn't specify in posting
[laughter] if I'm looking for women, but
I I was and I still am. [laughter]
So noted.
He just took it down and now we took it
down. Imagine like it didn't happen,
took it [laughter] out.
I like that.
Yeah. No, the other one was uh someone
who became very persistent uh wanted to
to go on a date with Jack and messaged
me and said she she messaged Jack and
Jack wasn't getting back to her. So, she
messaged me and then I brought her up to
Jack and I looked and I said, "Jack, she
seems kind of normal and uh you might
want to, you know, reach out." And Jack
was like, "No, I'll do it. I'll do it."
Jack never reached out, but it was just
the incessant just like, "Hey, what's
going on? What's going like like just
the follow-ups got too much like a
followup a week later like fine but when
it was like
she
multiple I don't even know who's
multiple follow-ups and then I'm like
wow if she's if she's sending me
messages and I'm not responding and she
sent me like
five or six in a few days like that's
too much
like all right Jack dodged a bullet
there
okay
too much
it seems like you've got a lot of
options out here too Vegas
working on it place yeah cool
yeah I'm I'm rethinking this whole thing
now with Jack, I'm thinking it's better
he's single cuz there more time to work.
His focus is going to be uh
but he just plays ping pong.
Yeah. I'm not the type like Graham I
think is a type where he finds someone,
he invests himself all the way in it.
I'm very much not that person. I don't
fall in love quickly. I find someone and
I like them and then we become friends
first and we're friends for a while. But
I also don't really want to spend like
so much time with this person. Like my
last girlfriend, I probably hung out
with her
three two to two times a week maybe.
I think that's
And that was like your girlfriend, but
that was high school.
No, that was college.
That was college.
Yeah, that was like three months of high
school and then two
Oh, that's right. Yeah, you're right.
You're right. Yeah.
Yeah.
Okay.
So, one thing you brought up before this
podcast was that you have a chunk of
change you're sitting
on. Here's how you're investing with it.
Yeah. So, I have enough for a down
payment on a house in the Bay.
Cool. and that's just sitting in cash.
And I, you know, I have a good chunk
invested in the market as well. That's
just kind of I'm still DCAing into that.
[snorts]
But I don't know what to do. I don't
know if I should buy an investment
property. I don't know if I should buy a
single family home to live in myself.
You know, I still live at my dad's
house.
Or should I just go rent somewhere in
this in San Francisco and just try to
continue to build my income with YouTube
and Tik Tok and all that stuff. Kind of
just holding because I don't really know
what's going to happen to the economy.
And I think we'll know a lot more in 6
months, especially with uh you know, you
know how like the first inflation report
in November of 2021 was like 6% or
something. I I think
in November of 2022, we'll have that one
year data of like, okay, how has
inflation been for the past from 2021 to
2022 when it really started to ramp up
and that's when I think we'll we'll know
a lot more about interest rates,
inflation, the economy, what's going to
happen. Interesting. So, why? So, are
you set on moving out? You going to move
out either way?
I think so. I think so. This summer,
100%.
Yes.
Okay. I would say it's probably better
for you to rent than buy something up
there. I think when you look at the
values in the Bay Area,
renting almost always makes more sense,
unless you're buying and and planning to
keep this house for the rest of your
life. It's probably in the short term,
renting is better. Also gives you a lot
more mobility.
Yeah.
saddled with a house that you're going
to have to rent out that probably is not
going to cash flow.
So, I'd say you're better off renting.
Yep.
Good mobility. U and plus your income's
going to fluctuate so much for these
next like 5 10 years. Yeah,
I'd rent.
Um as far as the rest of the money, do
you want to be a landlord?
Not really. No, I know you're a
landlord. How do you like it?
You're a property manager.
It was great in the beginning. Now,
yeah, I have property manager. If I
could, I mean, I don't want to say if I
could snap my fingers and just be done
with it all, but right now at this point
in time, I want nothing to do and just
like my my brain, my capacity is filled.
And so like anything at this point now
I'm have to like and now I forget things
just because I have no more space. So
like something is forgotten.
Um but yeah, the properties in
comparison to everything else right now,
they make very little in terms of the
percentage, right?
So it's just it's a mental drain, but
they're all rented thankfully. And you
know, it's good enough on autopilot.
Yeah. But just thinking like uh you
know, I'm I'm making sure the property
taxes are due and if I get a notice in
the mail about like insurance coming
like I'm the one who deals with deal
with it.
Those little things that add up.
Little things that add up. Uh so
actually the one I've enjoyed so far was
uh I invested in a syndicate with
Brandon Turner
and uh in a mobile home park and he
takes care of everything.
Oh, that's good. And I loved that
because it's like a stock that you know
he's doing all the work and I just it's
kind of like a REIT in essence but uh
you know it's a syndicate where I'm
involved uh at least on the investor
side. I've liked that so far. I mean I
wouldn't dump everything into that
but um you know I I value simplicity so
much right now and that's why I've just
like the index funds and that's why I
say for you at this point in time when
you're so busy at least with index funds
it's so you don't have to do anything.
Yeah, you don't have to you don't have
to stress if the market goes down. It's
an index fund. It's like the whole
market goes down. It's not just you.
Like you're not doing anything wrong.
That's what I like about index funds.
Yeah. The other thing I want to bring up
was that my chunk of change can buy a
very crappy place in the Bay Area,
right? It can buy like a condo, you
know, a one-bedroom little mini thing
that I would never live in for like the
rest of my life. I live in in it for
like a year maybe, but or it's going to
be a big fixer upper, right? Like it's
really tough.
How much How much cash we talking about
here?
Uh like half a mill. Oh, yeah. I would
say just dollar dollar cost average.
Yeah, dollar cost. Yeah, I would say I
have $100,000 in cash at all times just
sitting in a high yield saving and then
the other 400 that's just dollar cost
average.
Okay, thanks.
So simple. I'd rent good mobility
rent. Yeah.
Yeah, most likely
there's no sense in you buying something
like that. Um I would say when you're
ready to settle down uh you know maybe
have a family or something like that and
you know where you want to live and
you're like this is where I want to live
for that 15 years, then buy. Okay. Okay.
But until then, yeah, I think mobility,
fair important. Fair enough.
What about you, Jack? What do you think
for you?
Yeah. Do you agree with Graham's
comments?
Yeah, I agree with Graham. I think you
shouldn't be totally closed off the idea
of being a landlord, but also
I wouldn't consider buying too much
right now.
So, I think right, yeah, I would say
just dollar cost averaging into an index
fund would probably just be the most
ideal thing. But also when you are
sitting on that cash that is invested
always, you know, if you are considering
being a landlord, just like studying
some deals and whatnot.
When did you close on your house, Jack?
October 11th.
October 11th, 2021 last year. Kind of
interesting. That was almost near the
peak of the market.
Your house is a your house is a Libra.
The market has still gone up. So I
bought my house just under $600,000 and
the Zestimate
Oh, no. [laughter]
says it's like I don't know 670 or 68.
accurate not accurate.
But I'm just But I'm just saying it's
it's odd, you know, because the stock
market peaked in November of 2021. So
it's kind of weird that Jack buys and
then 30 days later the market peaks. I'm
just saying. I'm just saying. Hey,
you know, then when he sold Robin Hood,
it pops [laughter] the next like an hour
later.
So is he the counter trader? Is that
what you're trying to say? Or
Yeah.
Are you saying I should just empty
everything into the stock market right
now [laughter]
if you want it to crash? If I want the
world to end.
Oh yeah.
Yeah.
Oh, wait. Empty? You mean like sell off
all your
invest or empty?
Like put all of my money, all of my cash
now in the stock market.
In the stock market, it's going to
crash.
Yeah. Please don't joke.
But if you if you pull out all your
money out of the stock market, it'll go
up.
Yeah. Well, we'll see [laughter] what
happens with that. Yeah.
We tested the Robin Hood theory. I've
been wanting to test this for the
longest time and it proved to be true.
Part of me wants to see like Jack has to
invest like a ser he can't just like,
you know, here's a hundred bucks. Like
it's got to be a considerable amount of
money. I already lost so much money on
Robin [laughter] Hood, man. It's like
that was my contribution. Okay, that was
the case study.
Jack, how about this? Can we do a test?
I think this would be really fun. Uh,
we'll probably have to do a midweek.
We'll probably have to do midweek. I
want I I'd say you invest $10,000 into
and we'll just do a one month or like,
you know, one week or something like
that. $10,000 into something and then we
track it the next week just to see if
it's up or down from the day you bought
it. And we're going to put the theory to
that. you know, 10 grand. So, chances
are in a week plus or minus 10%. I mean,
the very most and that's like gen that
would be a crazy week.
You don't know that, man. It could be
40% for all I know. Man,
I have a question for a Graham.
Yeah.
What's your five 10 year plan here?
No clue.
I know I want your podcast. Um,
one year plan is to continue at the same
trajectory as I have been.
So, three main channels a week or three
main videos on on the main
[clears throat] channel. We've talked
about this before, but my original goal
was to go down to two videos a week on
the main channel
and I became I was so used to doing
three and I was like, "Oh yeah,
eventually I go down two,
but then but then every week I did
three." I'm like, "Yeah, I got an extra
video out today and got an extra video
out today."
Feels good.
Yeah. And so I I want to now continue
that throughout this year because now
everything for me is like, "Oh, it's a
bonus and an extra video and I'm still
doing it."
Um I want to continue because I know
building up this I would I would not be
able to build up the momentum again. I
think I've worked so hard to build up
that that stamina for three videos a
week. As soon as I go down to two, I'm
never going to be able to get to the
gym,
right?
What do you think about the future? Do
you think the podcast could be a really
scalable format for you 5 years down the
line?
Yeah, I would one day I could see myself
putting like 80% of the effort in the
podcast and treating the podcast as I
did the main channel. Like not that I
don't treat the podcast uh you know
well, but it's just my my focus has
always been main channel first before
anything like that was that's still my
my biggest focus is that everything else
is secondary to to that main channel.
But at some point I could see that
switching.
I don't know when.
Um but I'm getting better now. If I I
think there's been maybe two two times
this year where I've uh not posted
and on the main on the main channel I
think in terms of like three times a
And I think it's easy for me. Like
before I'd have panic attacks like an
episode. It was like
I would I wouldn't miss an episode.
I know how that feels.
Yeah.
So I wouldn't uh but there was you know
what it was on a holiday. I remember
this. It was on a Labor Day. Labor Day.
I didn't post that day even though I had
a video ready because it was a holiday.
And just the amount of nerves I have
being like, "Oh my gosh, I I post on
Friday. My next video is not going to
post until Wednesday. What is it? I
freaked out and so I never missed a
video. So, uh, but yeah, I missed two
and I didn't feel bad about it.
So, it I'm moving in that direction, but
I'm still, you know, I want to post my
three.
Okay, I like that. Jack, what do you
think of his plan?
I think it's a fantastic plan. I think
you should go all in on the podcast. Uh,
no, I like his plan a lot. I think it
makes sense. One thing that is a little
concerning is when he says, "Oh, I'll
never be able to go back up to three."
And when he does describe things as like
for things such as forgetting certain
things because he feels like his
[clears throat] his brain's capacity is
already
full. That sounds like burnout to me
like very clearly. And I'm worried that
you are still sprinting and it's just
straight into a wall.
Well, no. So, what happened is that I've
taken on too many obligations. I've I've
said yes.
Yeah. I've said yes to every opport not
every opportunity. I've said yes to
almost every opportunity that's good.
And these are great opportunities and
I've said yes to them because I'm like
I'd be stupid to turn this down and like
I don't know how long this is going to
last for this opportunity is here. I'm
gonna take it
like Creator Properties with Ryan Pedo.
Correct. Um I mean there's been a whole
bunch of them. They're all good.
Um
but I think mentally I have space for
like three even though 10 of them are
like home runs but like I could focus
mentally on so many things and there's
like three of them. So I think I said
yes to too many things and that really
affected me. So, like I've been slowly
working on scaling back. Um, I've been
slowly cutting things, not because
they're bad, but just because like
mentally I just
Yeah. low ROI.
No, not even. It's just
it's more of just a mental drain. Like
some of these things are really high
ROI.
Yeah. I think the brain only has a
finite amount of space, right? So like
if you're if you're thinking about ROI
on a in a vacuum, yeah,
you know, the mentorship group probably
makes you x amount of dollars. But if
it's taking up that mental space, that
mental space can't be used for something
else.
Yeah. And it's higher because I do look
at every hour of my day. I'm like, this
hour is worth that this amount of money.
And I calculate that like everything I
do per hour that that is the opportunity
cost. So if I go and have a coffee with
someone in the afternoon, that's a very
expensive coffee. So, like I got to
prioritize everything else. And like if
I take an hour off, it's not just that
hour. It takes me three hours to get
back.
I know exactly how you
It's uh
Yeah, even I forget what it was. Um and
I've started looking at this. If if I
answer a text, even though that text
might be just a simple thing, then I'm
waiting for that person to respond back
to that text. I'm keeping an eye on it.
It like takes my focus away even just a
little bit.
And that little bit of focus, it takes
me 30 minutes to get back to where I
was. in that like zone.
Uh the zone is to get in
for the flow state. The flow state
when I'm in the flow state for like four
hours, five hours of the day during
certain hours and anything that takes
away from that I just I can't do it.
So that's why
what are you doing flow state scripting
or planning?
Planning. Yeah. And then I can only film
before 9:00 p.m. because after 9 I get
tired.
Yeah, I can see that.
Yeah.
And it doesn't it's not as energetic and
not as fun. So of certain filming times,
certain planning times. So
yeah, I'm the same way. I got to film
like
usually afternoon. That's when I film
like between 12:00 and 3. Like that's
when I'm the most energetic.
Yeah. I film my best filming times are
usually 4 to 8:00 p.m.
Ah, right now.
Evenings. Yeah, it's right now.
Yeah,
it's right now at 7.
Early mornings, it's too like I I feel
groggy. My eyes just like
So,
okay, fair. Well, I think it's a good I
think it's a cool plan.
Yeah,
I would love to see you guys do more
more podcast stuff like or just double
down on podcast stuff. Yeah, I think
there's only so much we could do on the
podcast because you don't you can't
oversaturate. Um, so right now, oh, we
just started doing this this so when
this posts this, we will already be
doing this, but we're going to twice a
week on the podcast. So, once once every
Sunday and then once every Wednesday.
Okay.
Yeah.
Cool.
So, I don't know if we could do more
than that realistically without like
over without overdoing it. So, I I'd say
I guess you would focus on like higher
quality people. Guess
I think so. So, I think getting
celebrities or something.
Yeah, we we definitely want to grow the
roster of guests. We would love to get
into like TV actors.
Yeah. Mainstream. Taylor Swift.
If you're watching, Taylor,
come on the podcast.
It's interesting though, the downside
with a lot of those people though is
that they have PR teams and they're so
strict. They they don't want them going
on. It's a liability. They come on the
iced coffee hour, they talk about
something, it's like, "Hey, that's bad."
Uh, gets them in trouble. M
so uh yeah it's it's a lot more easy to
get someone on um YouTube to come on and
talk about
what are the repercussions nothing.
Yeah.
So
okay
but yeah that's our goal.
So if you're watching this by the way
and you have any recommendations or you
have a connection to someone who you
think would be amazing on the ice coffee
hour uh we'll link to all the
information down below in the
description where you could either
submit an application or uh yeah make
the connection. We would love that.
I think you should do like professional
golfers man. There's so many that live
in Las Vegas because of that TPC that's
over here
and they make a lot of money.
As we're getting like deeper into this,
we're starting to realize more it's like
not as easy as just getting a cool guest
on. they had to fit this like this mold
of just like what will do well and what
comes across on camera because
especially with with I don't want to say
a lot of athletes but you know they're
really good at that sport but when you
put them in front of a camera speaking
it's just
you you really have to like pull
information out or it's it's you know
you want it to be exciting. I think some
of the best guests that we've had uh
Houston
uh he runs Royalty Exotics. You put him
in front of a camera. Oh my gosh, he
lights up. Like he's more talkative and
like tells better stories on camera.
Uh he's so good. And then um
Brandon Turner.
Brandon Turner is another great example.
And Alex
Ramoszi.
Those are people you put them in front
of a camera and they just bloom. And
it's it's so good. Like we don't even
need to talk.
I That's what I love about Alex Ramoszi.
He just like
he just talks.
I be like go.
Great stuff. [laughter]
Yeah, that was a really great episode.
Yeah.
Uh Houston's the same way. You just talk
and he'll he'll do the entire podcast
himself.
It's so good. Listen. We just We listen.
We just listen.
Yeah. I guess I could talk more.
And then we then it's always Jack be
like, "Wait, what do you say?" Oh my
gosh.
Oh my gosh.
Oh my gosh. This is Jack. Oh my gosh.
Yeah. Get at least one of those in every
And then it's me. How much was it? Oh my
gosh. [laughter]
Oh my gosh.
Do you want me to bring up uh a story?
Sure.
We'd love to go.
The first time I was on the Graham
Stefen show.
Yeah.
Which was when I called in on TikTok. I
was actually a little bit disappointed
after. I felt a little sad because I
felt like I looked up to Graham for so
long and you know I finally got on the
podcast and I felt like the call was
pretty short and just for the video and
then like we didn't get to chat after
and I felt like we can maybe talk about
this because this is it probably was a
parasocial relationship on my side,
right? But I felt like, you know, this
is the guy I looked up to for so long
and he was very short with me. Not that
you were short with me, but like you
were just doing it for the for the show
and then boom, hang up.
Right.
And you know, I was just starting to
make YouTube videos and I at that moment
I remember being like so disheartened
and like so sad.
Oh man. Okay.
So I wanted to bring that up and
confront Graph. I'm glad you did that.
But also but also to let you know that
now
I don't think that you meant any harm by
that and I know you a little bit more
personally now, especially after we met
at that carrot event and I felt like oh
like this is
Yeah,
he's totally normal. It was just like
he's busy and like his time is worth is
valuable. So like I could see why.
Did we not? Yeah. Did we not talk at
Because usually after every call there's
like a few minutes afterwards. Do we
not?
No. No, we didn't. We didn't.
No, you didn't do that usually.
Yeah.
No, you would just say you It'd be
before the call a little bit.
Oh, that was it was like a minute.
You know what it was? Jack would line up
three to four calls at a time
and we would do them 9, 9:20, 9:40, 10
and we had to set these strict deadlines
uh because otherwise um
cuz we had scheduled calls with these
people.
Yeah. Yeah. That was the difficult part
with those calls is because sometimes if
we would run over on one, the other
person would be unavailable on the next
one, right?
And so if they went over a certain time,
we missed the next one which then pushed
the next one back. And pretty soon we're
on like the third call. I'm texting
Jack, "Hey man, we got to move it to
like 100 p.m.
You guys did text me and say, hey, I'll
be like 10 minutes late." I remember
being like, "Okay, that's that's fine."
So that's probably what happened.
I'm just letting you know.
That's okay, man.
And I told all my friends about it and I
was like, "Hey, Graham, wasn't that nice
to me?"
I never considered that that people
could develop, like you said, parasocial
relationships with Graham, these calls.
Never thought of a nice coffee hour.
Yeah.
We just figured they just wanted to call
in and ask questions.
Oh, yeah. Yeah. Well, I think maybe as
like a creator, you know, especially one
on TikTok and like didn't really find my
footing on YouTube yet. Like that's
really I was like hoping for a little
bit of like mentorship or like hey, you
should try this or
you know like you'll run into this
problem and like just avoid this and so
but that was then.
Got it.
Sorry. Yeah, I remember back then. Yeah.
Scheduling them back toback was
difficult. It's like that's what made it
where you had to like end at a certain
time and immediately afterwards we'd
call another person. Were you there in
person, Jack? Cuz you were.
Yes.
Cuz some of these you you were there.
Yeah. And Jack would be like looking at
the time and texting the next person.
We're going to be 5 minutes late. Uh and
then texting the person after that being
like, "Hey, we're going to be this
time."
I think you were texting me probably.
For context, on the Graham Stefen show,
in the beginning, some of the first
style of videos that we did was people
would call in, Graham would provide
financial
for entertainment purposes only. And
they weren't paying for it. That was a
big thing to
for these people and he would just talk
them through whatever financial or
relationship sometimes problems that
they had and we'd post those. And you
were someone that called in a very long
time ago.
Very true. And
I just want to say like now being on a
creator on on the creator side, we get a
lot of requests. It's like the DMs are
full all day with a bunch of questions
and I try to get to as many as I can,
but now I kind of know like maybe where
you were coming from.
It totally makes sense. Like
Yeah. Any other, you know, issues you
have with Graham?
Yeah. Bring We may as well bring out all
the issues.
No, the coffee was actually very good.
Okay. It was very good.
You got to say now for sale at bankroll
coffee.com.
Yes. How is that doing? Is that still
not doing okay?
I mean, we're not doing it for We're not
doing it for money. I mean, at this at
this point, like at the very beginning,
prices were significantly lower. They
like 25% lower than they are now.
Oh my god.
Uh yeah. And it's our fault. Like, yes,
we could raise prices, but uh you know,
and we did a little bit. Like, we had to
we raised prices enough to cover our own
cost so that we're not a loss.
It's doing just fine,
but it's not something that we do for
money.
Does it sell well without you shouting
it out?
Correct.
I mean, does it sell pretty good without
you shouting it out? Oh, it does.
Yeah, it does. Yeah, it's it's doing if
I So, I've don't really shout it out. Um
I have it as the banner below below the
main channel videos. You have that like
YouTube thing. Uh it's there.
It does about two to $700 a day.
That's great.
In sales consistently.
Wow.
Um we have a 55% returning customer
rate, which is really, really, really
high.
Um and they get a discount too if they
do the subscription. So, if I think it's
like 15 10 or 15% off if they agree to
the subscription shipping like once a
week or once a month or whatever.
So, a lot of people have done that for
the discount. Um, that's great for us,
too, because at least we could kind of
predict like where the next sales are
going to be. But, it's good. And then if
I do a shout out like, and I'm talking
like a main channel video,
we'll do anywhere between 50 and 100
grand of of sales. So, I usually have to
give them a heads up and like, hey, I'm
doing an update on this. Let's make sure
we have enough. Have you noticed like
every time you shout something out the
efficacy goes down or no?
No, but I've only shouted it out like
three times or four times in the last
two years.
So, it's rare. But and usually those
videos are more about like, "Hey guys,
not making money still." [laughter]
Like, it's interesting. I I find it and
people love it. The coffee for me, uh,
the best thing is the branding cuz
everyone is like, "Yo, man, how's Bankro
Coffee doing?" No one asked, "Yo, how's
your rental properties doing?"
Nobody cares. They're, "How's the
coffee?" because it's something that
anyone could buy at at any price point.
They could get it.
Well, here's what I was saying about the
you know how I asked you the efficacy of
the shout out. Well, eventually I don't
want to do that many sponsorships
because what if one day I want to create
a business on top of my YouTube business
where every time I shout out I can just
get free customer acquisition,
right? Do you think it not it doesn't
matter so load up the sponsors? Yeah, it
doesn't matter because you got to think
to every video there's going to be a
significant portion of them that have
not seen your previous videos and are
brand new. And so every time I post a
video, you could see just like the new
viewers who have never seen me before.
It's shocking that when I post a video,
it's like I'll say, "What's up, Graham?"
It's guys here
and they're like,
and people are like, "You made a
mistake." And I'm like, "I've been
saying this for like two years, but
they've either not watched the previous
videos or they're brand new." And so
that's why sometimes like you have to
repeat certain topics because you're
reaching a new audience that hasn't seen
the old ones.
Have you noticed your new audience or
your new members declining or are they
still growing? Like your new audience
coming to you
growing but not as fast as 2020. Like
2020 I think was this 2020 2021 was an
anomaly year. I think January of 21 I
gained 180,000 subscribers in one month.
And that was new. Uh that was because of
GameStop and Dogecoin. Um, and that just
brought so many new people into into the
investing space now is like we're
entering a time of what should be
normal.
2020 just like exploded.
Yeah. And so just like you see the tech
companies going up like 400%. You saw
that in the finance channels.
What do you think about like dead subs
cuz like you definitely have some subs
that don't watch you anymore, right?
Like they're just inactive.
What's your opinion on that? How do you
get them back? Is there any way to get
them back or they just stop? I don't
even focus on that.
Yeah. Yeah. I mean, I I would focus on
the people that watch the content. And
even for me, I subscribe to channels
that I saw like 5 years ago and I don't
really watch them, but it's the
occasional video. Every now and then
I'll see, oh, what do they post? Click
on it and they'll watch it. Interesting.
Very few channels I'll watch every
single video.
Very few. So,
do you worry about the view to
subscriber ratio?
No, I don't think about it.
Okay.
No. For finance, it's different than,
you know,
like Matthew Beam or Mr. Mr. Ryan Trey.
Shout out Ryan. finance, I would say
having a 10 10 to 15% view to subscriber
ratio is really good.
Okay.
Less than 8% and it's probably bad. I
usually aim for about
10%. That's about for me.
You feel bad when you put out an
evergreen video and it's like a 10 out
of 10 for because I know it's so like
those are the only tens that are good.
Like all right, I don't really care.
Yeah. I posted a credit card video and
it was so bad. Like it was a 10 out of
10 of like of all the tens that was the
10 if they did that.
But that means your next 10 your next
nine won't be tens because
I agree that I do tell Well, I count
some of those as like a nine is still a
10.
Yeah, I hear
but we'll see what the credit card video
is. Um now it is a it's a three.
Congrats.
So yeah, it's a three. Oh, it's it's a
wild to be a two. So you could see just
how much it underperformed in the very
beginning.
Oh yeah, way
significantly. Yeah, way below the
curve.
Uh but but I've gained 3,500 subscribers
from that video, which is a lot. Usually
I'll post a video and I'll gain
that's what I've noticed.
400 to,500 a video. Sometimes 2,000 3500
on this. And yeah,
so for my channel, I don't have a lot of
those. I mean, I have some evergreens
like that, but maybe I should post more
of those just to get more of a stable
AdSense revenue coming in because I
don't really make that much on YouTube.
Not a bad idea. Yeah, evergreens are
always
I would do that. Uh the other stuff the
other one that uh was really bad for me
was this how to get a perfect credit
score for $0. That was a 10 out of 10
and it became a five
and it's still gaining about 3,200 views
every other day.
Search volume mostly probably
and that's gained 3,000 subscribers. So
for me, the credit card videos, believe
it or not, get the most subscribers
and high CPM.
And high CPM because the people that
watch those videos have to search for
them. Like they're the ones how to get a
credit score. Like that's exactly what
they wanted. All right, let's load up
the credit card videos on my channel.
They do. So, you know, it's been a while
since I've done a credit card video.
[snorts]
How about uh cards for like certain
people like Gen Z, millennials? Would
you do that to your niche? Yeah, I did a
best credit cards for millennials. My
worst performing video of the credit
cards.
So, it's just better to do top five
credit cards 2022. Correct. Updated.
And it's going to do so bad up front,
but I think long term it'll be fine. I
would do that. I would do um
I loved your Metaverse video, by the
way.
Thanks. He wrote that.
Did you really?
Yeah, he wrote most of it.
Are you serious?
Yeah, it was his first one. It was a
banger.
I loved it.
Yeah. And the title came from Brian Jung
because it was very clickbait
and I felt really bad about that. And I
also, this is something I want to talk
about. I don't want to become a stock
picker on YouTube. Like that's not how I
was taught to invest.
And I definitely DCA still into the
index funds.
And I felt like that video was a poor
representation of my channel. Maybe not
the first half where I talk about the
metaverse, but the second half where we
talk about the ETF and the two
investments.
Oh man, it's it's the equivalent of like
the gambling stuff,
you know.
Yeah. I I had I watched that video, too.
I liked it.
Okay.
Like I think there's an audience for
people who want to uh to try their luck
and are just looking for a point in the
right direction. M I yeah I wouldn't
like for me I wouldn't make those videos
but I do see the appeal cuz I watch
those videos even though I don't buy
them I find them
pushing them to buy the stock. I was
just like if you are interested try this
out but still that's
I think it's thoughtprovoking I would
listen as long as you go in and be like
hey listen I'm not doing this I'm buying
index funds but if you're interested
these are this is a point in the right
direction
these are the I I thought it was so
interesting how they're involved in this
and just the development of the
metaverse. I loved your video like I I
liked it. I saw a lot of other metaverse
videos after that and I was like
interesting.
Yeah.
So, Andre
mind Yeah. How to be a metaverse
millionaire in a year. My plan to be
aversal
with that. Like I don't care.
I would continue. Uh but you had but
it's whatever's trending and at the time
the metaverse was like really trending.
If there's another subject that comes up
at some point,
I don't see any problems with that as
long as you're up front.
Okay.
Yeah.
Thanks. Appreciate that. I still
probably will go away from the stock
picking thing, but that's fine.
Yeah, as long as you say that you are
just dollar cost averaging into index
funds and stuff, but this is some other
stuff you learned on the side, that's
fine. But you're also noticing as the
stock market's been plummeting, there
has been like disproportionately a lot
of negative attention going towards
those who have suggested in individual
stocks, whereas Graham since he's always
only shilled index funds is completely
fine during this.
That makes sense. So
yeah, it goes two ways. When
everything's going up, I'm the idiot.
And when everything's going down, I'm a
genius.
Yeah.
So,
okay, fair.
Humphrey, thank you so much for coming
on.