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Meet The Millionaire Bodybuilder Spending $200,000 Per Month

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In this episode of *The Ice Coffee Hour*, hosts Bart and Graham interview Jack, a successful bodybuilder and entrepreneur who currently spends approximately $200,000 per month on his business operations. The conversation begins with an update on the podcast's earnings, which have reached over $103,000 in about 52 weeks primarily through AdSense revenue. Jack shares his journey from a comedy channel launched in 2007 called *Just Kidding Films* to building multiple successful YouTube properties like *Ask The Feels*, *JK Party*, and the fitness-focused *Barbell Brigade*. He explains that while he initially scaled up production with high budgets, large crews, and expensive downtown Los Angeles leases—spending around $17,000 a month on rent alone—he eventually realized the mental stress of managing massive teams. Consequently, Jack decided to scale back operations to focus more directly on creative work and family life, though he retains some staff members who have grown with him over eight years. Jack details his personal fitness evolution, starting from being 90 pounds in high school to gaining weight through a "stuffed" diet of massive calorie surpluses that helped him reach nearly 200 pounds before dialing it back for health reasons and military regulations. His current regimen focuses on consuming roughly one gram of protein per pound of body weight while maintaining an active lifestyle that includes running marathons despite having asthma, a condition he has managed by finding physical challenges rather than avoiding them. He attributes his drive to grow larger initially to aesthetics and self-defense in high school but notes that today his training is driven by specific goals like martial arts competitions or powerlifting meets. Recently, Jack moved from Los Angeles to Las Vegas primarily for tax benefits, lower cost of living, and the opportunity to bring his extended family closer together, though he remains cautious about letting the "honeymoon phase" wear off too quickly regarding his new city. A significant portion of the discussion centers on business philosophy, specifically the importance of persistence and over-delivering in a startup environment. Jack recounts how an early employee named Aaron consistently sent long emails with innovative ideas for their gym; despite initially ignoring them due to being overwhelmed, Jack eventually hired Aaron after he quit his other job to work full-time at *Barbell Brigade*. This story illustrates Jack's belief that successful entrepreneurs must be willing to do menial tasks or take on any role necessary to grow a business. The hosts also touch upon the controversy surrounding hiring assistants who perform personal chores like laundry, with Jack defending such arrangements as standard executive practice rather than demeaning work, provided both parties agree to the terms legally and willingly. The interview concludes with an introduction of Alex, Graham's friend from *Iced Coffee Hour*, who has joined the team full-time as a video editor for their family vlog channel. Jack praises Alex's thoughtful application process and ability to handle complex editing tasks efficiently, noting that while he can edit in about five hours, Alex typically takes ten due to learning new styles but delivers high-quality results within 36-hour deadlines. The hosts also engage in lighthearted banter comparing their physical strength, with polls suggesting Jack is the strongest among them despite Graham's impressive upper body development from years of training. Ultimately, the episode highlights themes of transparency regarding finances and business struggles, the necessity of adaptability when scaling back or growing a company, and the value of finding genuine passion in one's work regardless of how it looks to outsiders.
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what up guys i'm bart welcome back to the ice coffee hour and so far this podcast had made a hundred and three sets hundred and three thousand hundred and three thousand and seven hundred dollars nice and is that like a a rolling tally that you guys keep about how much this podcast has made it is we started that our not our first ever ever since we were monetized yeah we were saying how much we had made it was fun in the very beginning because you would see such a big difference between week three and like week five what was week one like zero dollars or pre-sold ads we we hit the ground running yeah well i think it was like a hundred bucks or so in our first week okay 200 bucks something like that i don't know we got monetized pretty quickly and then everything after that because we had such long episodes yeah i would uh put ads in the video perfect i always say ads i do the ads and i'll like load up the ads and then i would show it to graham and graham be like okay everything checks out except uh it needs uh 50 more ads i would put ads in between jacks yeah oh does the same to me still so this is uh just on youtube where you guys put on itunes too it's on everything on everything i see so you're gonna be everywhere perfect so is the 103 000 is that uh just like adsense alone or just adsense that's it awesome yeah just adsense it's been about a year it's been about a year and five weeks or so yeah and what's the point of adding that up just to like motivate the viewers that they can get after it yeah we're listening we're a finance channel so we dive into the finances and uh get to the bottom of everything so i think part of that is just like we want to be upfront with how much the podcast makes that's we like to scratch the itch that the viewers probably have they want to know yeah yeah and if you don't have the itch you're still going to scratch it yeah that's one of the things that actually drew me to your channel yeah like i'm always just looking at random things and then i think there's this one where it was showing your uh like your portfolio pretty much i forgot how much it was but you started off with your story of like when you're 18 or 19 got into real estate you started stacking like real estate homes and like and the transparency of it i think it's super cool because usually even if you have a close family friend that is someone in like finance or whatever when you ask them like direct questions they usually kind of give it to you in bits and pieces or still kind of beat around the bush but you never really get a clear idea of what you're supposed to do you know so i always thought that was super cool and i liked it i like that you that that on this episode you make 103 700. you got it we want to make this about you man okay so tell us a little bit about yourself you're into bodybuilding uh i got to get to your level at some point you got to tell us not only how you got into this how you built up a youtube channel to a pretty substantial amount um how you've turned that into a business of bodybuilding and then also how jack and i could get in shape and how the viewer how we could get six minute apps and how you're here because you're our neighbor yes exactly yeah yeah okay so yeah um it started off in 2007. um in the my junior year of college me and my buddy we didn't really quite know what youtube was just yet i was about to transfer from a jc to ucla my other buddy was also transferring from a community college into a four-year and he sent me this video on youtube and he drew like two eyeballs on his chin and he filmed just this much upside down yeah i remember that yeah and he was he he was like telling this sad story about how his a dog died but it's it's a comedy video yeah he sent it to me and through aim and i thought it was like the most aol instant messenger yeah and i thought it was i loved that yeah i thought it was the most hilarious thing i've ever seen so i recorded another video called uncle sam gets jacked and i did it in my bathroom and i poured contact solution on my eyes pretending like i was crying and i sent it back to him and we thought like youtube was like photo bucket where it's just a place that stores content and uh both of our videos started getting like 300 views 500 views 800 views and then we're like oh [ __ ] there's other people that are like watching this that's who leaked the video that's just not between you and me you know yeah and then we'd read the comments you guys got to make more and it's one of those things where i think like the stars aligned where we're in the middle of transferring so there's not much to do that summer so we just decided to dedicate that summer to making all kinds of like weird comedic sketches and we actually really fell in love with this so we created a channel called just kidding films and that's 2007 and it's like all comedy sketches and so fast forward to probably like um maybe like 2011 or 2012 after all of our shoots like we were shooting at least what we were trying to shoot was like key and peel a chapel show type stuff so there's high production there's always locations and casts and stuff and after we shoot we always have like these parking lot discussions with our friends and we're just cracking up for like four hours and we're like we need to shoot this so we created a roundtable talk show called just kitty news both of those channels ended up getting to uh like a million each and from that point on um people have always seen me like i guess look a little bit more built so they're like oh like barb like put out your fitness programs or like how do you train and i'm like you know i'm not a personal trainer i just like lifting for myself um but i was like you know what i can show you i guess my journey so i started a fitness channel just to kind of have people come along and that kind of started to take off a little bit and i was like you know what i i feel like i'm pretty strong in the gym like how strong am i compared to like the rest of the state or whatever so i signed up for this thing called powerlifting i didn't really know what it was i just wrote like google strength competition or whatever powerlifting came up and you compete in the squat the bench the deadlift and so i signed up for my very first powerlifting meet and i think that kind of gave it like um i guess like a little viral catalyst because at that time it's anything that was journey based on youtube was very intriguing to people so i signed up i competed i did pretty good and i was looking for a powerlifting gym and i couldn't find one in la and i pitched to my friends like we had our jk office already i'm like what if i just get like a container fill it up with equipment and we just saw a train in there and overnight like 20 of my buddies like well i'll chip in and i'm like oh wait if i can get 20 people overnight maybe we can get like members you know like i don't know how many members i can get to cover the rent so me and my wife we literally went to barnes and noble and we found like a how to write a business plan book and the one that we chose was one where like after every chapter there's a worksheet so if you fill out the worksheet at the end of every chapter you technically have a business plan so we're like let's just do that and we'll do like an hour a day because we're like full time doing jk we're like we'll do that now our day none of us know how to open a brick and mortar let's see what happens and we finished the whole book and we we went to the city got like you know permitting like the the right zoning and all of that and then we started a crowdfund on our website and in two weeks we got 100 members and that was enough for us to break even so i'm like okay if we can break even and this is a side project anyways then i get like a free gym to train in so we open and that kind of took off became its own gym we moved to downtown l.a where we have over 400 members now um it's like a 6 000 square foot warehouse and then we built like a fitness and peril and supplements and all that stuff like on top of that so now there's like these two like main babies and that's kind of like the two of the most the two of the things i'm most involved in the most i had no idea about any of this all right that's no that's incredible you've been successful in everything that you've put your mind to i got super lucky because that's what we always talk about because i have other buddies that are in like like the apparel industry and they're like dude i had five failed t-shirt businesses before this one took off and i'm like i don't know maybe you just got the good people around me or something yeah what got you into fitness to begin with um where did that start so that's actually funny because uh i got into fitness back in i would say like 1999 or 2000 so i'm 37 okay and back in like the late 90s early 2000s like the stuff that you hear on the radio was like tupac big it was like super like gangster everything was gangster so usually most people get into fitness through like health and wellness i got into it because all of my homies older brothers just got out of jail and that's the thing that we did we just lifted in the garage and smoked cigarettes which is kind of like opposite to fitness so i grew up in l.a but it's like gabriel valley okay and at that time it was at that time it was like the asian gang capital of the world um it's a little bit different now it's quite nice yes yeah yeah yeah but before it was like asian gain capital the world so i got into lifting through the guys that were trained in jail yeah and what happened with your original youtube channel like when did you do you continue to make content for it did you stop making content for it was it profitable at the time yeah so at one given time i think we were super maxed out we had jk films which was sketch comedy we had this one called ask the feels where we actually have callers call in and then that was um a kind of like a relationship and also sex like fun talk type of channel we had jk party which is a game show channel then we have barbell brigade which is like the fitness channel and had a personal vlog so at one given point in time i had five of those channels going and we were just so so burnt out from that that i think once we hit our like max bandwidth we started to dial back down so one of the first things that went um was ask the feels because that was just more like for shits and giggles and fun but the second one that went was just kidding films and that one kind of hurt a little bit because that was kind of like the start of it all but with like the youtube algorithm changing it just didn't make sense to put almost like two or three weeks of pre-production production post-production into a video and then post it and we have to do this like one week cycles so it's almost like trying to produce like chappelle show level skits uh when you don't have that kind of team yeah you know like those guys they they could be if dave chappelle's not in all the videos they could be shooting all five videos at the same time you know different locations whatever for us it's like all hands on deck for every single video and we were just so burnt out from that so unfortunately that was the one that um the second one i had to shut down and it still gets good views but that's not something we're active on yo yo yo but first we gotta thank our sponsor extra alex take off the hat man that's my thing jack do you know the one thing i absolutely hate when people say that you need to post longers to family videos well i mean yes but i also hate how people say that you have to have a credit card to build credit but you do don't you wow jack you've obviously never heard of extra you're extra alex anyway jack extra is actually a debit card that lets you build credit and earn reward points just like a credit card wow dave ramsey is probably over the moon right now he probably is especially when he finds out how simple it is to use you just connect extra to your existing bank account swipe the card to buy something and then they spot you for the purchase and pay themselves back the next business day and boom at the end of the month your payments are added up and reported directly to the credit bureaus and they do all of that without a single credit check can you believe that i do believe that because they're extra so sign up for extra with our link extra dot app slash ich and start building credit now with a debit card yes i said it a debit card and if anyone out there knows dave go ahead and send him our link thank you so much extra for sponsoring this episode and back to the podcast got it i want to know more about the fitness though jack switch you switch topics too quickly how do you go from just working out with your buddies yeah to then getting like yolked that doesn't happen like how do you how much how much time did you put into this what was your routine like what were you eating like walk us through your day to like to go from just working out with your buddies who got out of jail to then getting big okay so it was kind of like like these days you can go online and research a lot of stuff and you get pretty decently accurate information really quickly and you can kind of jumpstart your fitness career for me it was kind of like a lot of trial and error because it's either those guys that i learn from who probably don't know things don't have to do things the right way or it's the magazines that i would read at 7-eleven you know and it would be like this is my five day split or six day split so the first thing that i did wrong um was i only focused on like the show muscles which is like just chest and arms and you know that's ignoring an entire part of your body and if you want to gain weight and build muscle like legs is huge so that's one thing i didn't do and then the next thing is one of the biggest pieces of advice that someone told me was i used to work out at this place called bally's and one of those like really really big bodybuilder guys he was like if you're not stuffed you're wrong if you're trying to gain weight meaning what he told me and this is probably the unhealthy way to do it but what he told me is you should oh you should be so stuffed that you should feel like you're about to throw up at any time and if the minute that that feeling goes down it goes put another cheeseburger in your mouth no so i followed that and i'm like you know what if this is the right way to do it and it's not the right but i'm like if this is the right way to do it then uh i just started i started eating like two four by fours um every single day just for one meal and i would have like two breakfast burritos at night and i would pound maybe two uh one or two protein shakes throughout the day wow and i got from one like 150 to 190 in about six months did you get fat yes i mean you put on calories so you you just kind of like blow up but then like the abundance of calories helps you put on of course both fat and muscle but the important thing is that surplus of calories kind of puts you in like this anabolic state where you get very strong and the strength helps you build the muscle over time were you skinny growing up or yeah you were yeah yeah yeah so in high school um when i got my freshman year i was like 90 pounds and i didn't break a hundred until like a sophomore no way yeah yeah and then i in my junior year i wrestled and i wrestled like 120s 130s yeah so i graduated high school finally because i started lifting my junior year and i got from 130 to around like 150 160ish and then afterwards is when i really started like pounding the food yeah so when you were packing on a lot of muscle and fat from eating a lot yeah where did where did that evolve from there yeah what happened after that so then you did you got way bigger yeah did you then go on to go on a cut to to lose the fat or how how did this evolve after that yeah so i got pretty big and i kept that going for a while probably up to like past 200 because like that was just the number that i wanted to break and you know a lot of people want to get to like 200 pounds once i got there and i started to realize that okay i don't think it's healthy to wear size 38 jeans when i was like a 30 or 32 before i started to dial it back down fortunately as well i was in the military at the time so there's you have to have like kind of like a bmi check where they like measure your chest to waist ratio and if you're not what they call regs like under regulations you won't be able to get promoted because the last thing you want is like like a fat soldier you know so uh when i got when i got measured and my my whole bmi was too high and i was trying to chase the next rank then i started jogging way more i cleaned up my diet and so now the thing that i keep is i make sure i get a gram of protein per body weight per pound of body weight so i'm like 190 right now so i make sure i get 190 grams of protein a day um and then i fill the rest of my meals up with as much veggies as i can and then whatever um and whatever amount of carbs i need to keep me satiated so that's kind of how how i ball park it but if you really want to be like particularly you got to track your macros which is like your macro nutrients yeah that kind of stuff what drives you to be so focused on on like bodybuilding gaining weight working out and all that stuff and always getting bigger because for me it's like i go to the gym yeah and i do it mostly just to look toned like i don't have any desire to get huge or anything i don't know about graham because i think his arms look great thanks it's a facade it's a facade i don't know i take off my shirt and i was like no my my tummy is too big i don't like it like what what what is in you that makes you want to get huge is it just like the aesthetic or is it like like because you grew up skinny or do you think it's because it's healthy like i think in the beginning it starts off like an aesthetic and um also growing up in that era like you just got into a lot of fights so if you're a little bit bigger um you just do better in fights and i mean now you can take an actual martial art and actually learn how to fight instead of just look intimidating so that's kind of how it started off in high school um but as i got older and i found more i guess like physical hobbies like whether it's like mma or like lifting competitions that's kind of what fuels me to want to like train and and lift so now i don't lift to try to be the biggest myself possible now it's just for like what do i want to do and i kind of reverse engineer my program to achieve that so like i grew up with asthma and i've never been good at cardio so in 20 19 20 20. i don't know the pandemic years getting kind of mixed up but yeah 2020 yeah i have asthma too okay yeah so in 2020 i was like um 2019 i signed up for a marathon just because i'm like i suck i always say like i have asthma and cardio sucks and all that so i'm like i want to sign up for one and then hire a running coach to coach me for like three months and so when i signed up for that like my lift thing got like reduced like crazy you know because you're like running three times a week sometimes you're like the lengths are like 12 13 miles then you have like a day of a seven mile like pacer and you have like a light what they call like it could be a seven or nine miler like you're just jogging for rhythm and so for me it's finding physical endeavors that i like and then now using the training to kind of like um help me achieve it so i think it's the challenge for you right yeah i think so and i think you apply that to everything whether it be fitness or business right i think so yeah i guess i'm like figuring out myself here you know the funny thing is that i've seen that people who are really into fitness tend to be really good at other things too because they're disciplined and they get they could push through that pain to achieve a greater result yeah that's one thing i noticed that people that are uh who have been able to transform their bodies um they've actually been able to transform other parts of their life because in fitness like once you start coaching and you kind of figure out almost a formula to achieving what you want you can pretty much adjust like three variables uh one is frequency like how often you do something intensity like how hard you're doing it while you're doing it and volume like how much of it you're doing and just through these three manipulations you can get bigger get smaller you can get faster and i think with the other parts of business or even your relationship you can do the same thing like my my relationship with my mom isn't that good well is it because i'm not seeing her enough or because you're not working out enough exactly yeah like or if you see your mom and um half of the time you're on your phone so you're not that intense working on the relationship you know so i feel like um applying like having those principles ingrained in you on a daily where you're working out has helped a lot of fitness people figure out other parts of their lives too got it did you go to college yes and what do you study in college something completely different i was a psycho bio major um it's kind of like on the pre-med track but then when i started doing the comedy videos with my partner joe um comedy was just way more fun than science yeah when did you go into uh active duty so i actually wasn't active duty i was in the reserves in the reserve yeah so after high school you still got to go to boot camp um you still got to go to like marine corps uh training combat training and then you have to go to mos school so so all of that is like almost a year of kind of active but you're not really like in the fleet as they call it but as soon as you're done with that then you go to your reserve unit and so i was able to balance um the second part of my college with my military career so you're doing both of those concurrently yes gosh and then you graduated from that is that when you decided to go full time to youtube yeah like that my senior year the craziest senioritis i was like man this stuff's so boring and like all i could think about was shooting more youtube videos like i was tutoring students at the time as a part-time job and i would literally be like all right um here do questions like one through 50 and i know that was going to occupy them for a good 30 minutes and i would just write like content ideas like on the site like every single day yeah my partner too like we would meet um at 8 p.m uh till 11 at night monday through friday because she was working a full-time job and i was working and then on the weekends we were dedicated to shoot like a 12-hour day saturday and sunday we kept it like a year what were the finances like at the beginning of that were you making money from youtube back then now all right so our first assets check yeah uh was a thousand bucks and we were so happy because we're just two broke college students and we didn't even know that you can get paid you know and then we're like wait a second this was for like six months worth of videos we're like damn i don't think that's really that good to be honest i don't know if this is sustainable um but we promised ourselves if we can by the time uh like college finished if we can get to a point where if just both me and him can be like full-time meaning like he makes a thousand books i make a thousand bucks my mom owned a rental property that she said she would just let me stay at at the time then my keep my expenses low if we can at least just get to that point then we're like who knows what the channel can can achieve once we go full time into it so that was kind of like the goal let's get it to making like two or three thousand bucks a month and then we're gonna quit our jobs and go full time what year was that that was probably maybe 2010 2011. wow around there what channels did you look look up to back then back then um of course ryan hugo he was like number one really wait john uh really yeah william ray johnson cuz and ray william johnson yeah um because he was just crushing it not only on his channel with the amount of quantity that was coming out but he started doing a like spanish version of equals three and i'm just like man these guys are thinking like next level you know it's like this is my audience how do i expand expand expand expand and you just see like this very um like how do i increase my market and territory like it almost feels like um like very business very strategic um and also uh oh man i don't even know if he's around anymore but there's this guy named um i think his name was julian something julian smith 87 yes oh my god he did that i love him yeah he did akbar he did waffles he did a jellyfish he did all the songs they also did a lot of milkmail that was a long time like he didn't make very many videos but each one he made was like boom like 10 million like 2 million like he was crushing it and that was like the first time i saw some like really good artistry being put on like like short films got it so like those were the guys that i looked up to and of course like just all the ogs you know yeah so when did you go full time how fast were you able to go from a thousand dollars in an adsense check to like three grand a month so we went once we got to 2000 um we all quit our jobs and i think from 2 000 to 6 000 we were able to get within like six months so with that we're able to hire on like a actual like a full-time director editor videographer and uh that was like the first i think the minute you can kind of scale a little bit and delegate some of the duties like that was that was everything like yeah yeah that afforded us to be able to um get a bigger team with bigger team we get more content and now we're shooting behind the scenes for the skits so now we're like doubling up on the content we open another channel and then i think the minute we're able to get to like 10 or 11 grand a month that helped us be able to get our first studio so now we don't have to shoot stuff from the home and we're hiring people it just i don't know it felt like more legit yeah and how many subscribers did you have when you were making like six thousand dollars a month hmm don't remember maybe like two or three hundred thousand subscribers maybe it's pretty good what were you do you mind sharing what you were making at the peak oh man that channel yeah so at the peak from just adsense or from maybe we separate the two you just won an adsense and then just like a total so when we had all of the channels up and running i think our best our best year we're probably doing about 200 grand a month i think with all the channels added together and that's with adsense was that is that including sponsorships and everything that was just the adsense um there was this one year uh where the this company doesn't exist anymore but they were really trying to like compete and they gave us like a really big seven figure uh brand deal that was super cool but and they had all the right people involved like uh the head of programming from amazon prime was in it i think um a couple guys from hulu were in it um and they were trying to do like capitalize on first window where if you are an uber fan you would watch stuff here first before they put it on their youtube channel and they got a bunch of big youtubers together so that helped out um a lot that was like our first like big big brand deal that we're like oh this is like crazy yeah wow so it's a multi-million dollar business what's the overhead look like on something like that um at the time people yeah how many people are working on that so when we were growing like the jk side of things um we were just growing and scaling and growing and scaling and we wanted to be like our own tv network so we ended up getting this huge space in downtown l.a and that was 17 grand a month just for like the office and then we spent another 300 like building our own sound stage and that was crazy it was like like a truss system we had like 40 kinos there's like mixers and like like all the cast members are loved they're pretty much trying to shoot our own nickelodeon yeah um so i think all of that kind of like added to the burnout because when you think about content i've now i've learned like the easiest way you want to figure out what's the easiest um the easiest way to achieve developing your idea but we had so much like operation and how-to to get there that anytime we needed we had one idea it's like okay cool everyone sits down once we sit down and we pre-produce and then you know so everything there was like so many additional steps and it kind of took the fun out of like it you know like took the fun out of it it's almost like if you wanted to cook something before you want to cook it you have to go sharpen your knives for an hour it was kind of like that got it so yeah that that kind of like all led to so we were making big money but also lots of operation like maybe 30 40 people on staff wow and it became this huge operation and so as me and my partner our first time doing business at this level we're like damn this is crazy and we really had to do a sit-down like is this what we wanted to do so now we scale down way more we instead of having both of our offices we just have the one office and that place is only two thousand dollars a month and it feels like our channel or just kidding news channel has so much of its heart and charm back to it now because we're not so much focused on like the numbers and the operations and the things it's more about it's more content driven yeah so kind of having gone full circle like that feels the best now i want to know because i know graham would not do this but you scaled back the business and i wouldn't do this i wouldn't even scale listen like the 40 people to me sounds intimidating it was nice just the idea of even like i was i was thinking about uh getting on an editor to help me on my man and just thinking about another person can't do it right but i want to keep now i i like just jack and alex but here's the thing it's like if you scaled and you knew for a fact you could hire on 10 more people but make 20 times more money like that's the stress for me it's the mental stress so that was for you it was the stress and the weight of it all is what led you to decide to scale down a little bit yeah it's like um yeah it's kind of like you you love dogs right and you have one or two and then you're like well let's add to my love of dogs i'm gonna get 20. and then when because you're thinking of of like the the reels or like the tick tock of 20 dogs running around in your backyard and they're all cuddling on you and then the day they all like take a fat [ __ ] you're like [ __ ] that's 20 pieces of dookie i gotta walk them and i gotta order like 20 bags of dogs are they gonna hire somebody to uh to clean that up yeah so it was like every time we had a shoot day our lunches would be the lunch budget for each shoot day was 300 to 500 bucks like each time you know it's just everything but everything just scales how much money were those videos making like how much would it cost to make a video versus how much would you expect to make from the channel i wish i got that granular with it um we actually had hired a manager to run like the numbers and finances part of it so we i gave him bro broad like kind of like limits and categories and as long as they stayed there and we kept our so our goal was always to keep cost of operation between 40 and 60 so if after all of the pre-production um staff and labor equipment all that stuff if that can be 60 or under we're good um and that's all that's all i wanted to worry about yeah because i wanted to stay focused on the creative side of things that seems expensive though i can't imagine sixty percent overhead for a youtube channel i mean it makes sense yeah i can only imagine what jubilees is like jubilee no their overhead isn't that much they don't they don't pay the people that go on no they don't pay the people to go on they pay like a hundred dollars they got an incredible warehouse they have a team of probably 15 to 25 people they have a great office space i think it's like around uh it's sautel i don't know but uh they have a good team that they built up but i imagine those videos can not be cheap that's true imagine imagine casting but then they do a new episode like three times a week imagine casting yeah 20 people per episode assuming that like half of them flake last minute it's got to be i i don't know yeah they probably have like a team of producers if they oh yeah come out with that much content every single week so why didn't you when you realize that like hey this is we're not as happy doing this why didn't you immediately start just scaling down and getting right back to doing the same content it seemed like it was a slow process i think the tough part is you also fall in love with your staff like we were trying to build like this family environment right so when we have like big dreams we're like we're growing our team and then uh now everyone has like a full-time job and then now people start to have families or they're like they have girlfriends or they want to move out of their house or they're going to go buy a house or whatever so like all of those things like as the boss or like as a business owner those are things that you take into consideration so like it was hard for us to kind of like if we had like a legit cfo come in he'd probably go cut this cut this cut this it's like business is number one priority you know but we were so close with our staff that some of the decisions that we probably should have made way sooner we're like oh but he just got that new place with his girlfriend like let's not reduce hours like what else can we do so i think for for me and my partner we were always trying to figure out a way to put staff first if not find other places or other streams of income to make it work so because of that it just took way longer to make like the hard business decisions how were you living like back then because it's a substantial amount of money coming in yeah uh consistently every single month were you taking that and investing it were you spending it were you buying cool cars are you going to bottle service so the first thing that uh that so we were renting and i wished your videos came on before i think i would have learned way more about investing in real estate back then um but the first thing that i got was a porsche 911 like that was always like how old were you this i was maybe like 20 actually i don't know no not 20. it can't be 20 31 around there okay yeah yeah yeah all right that's that's listen i feel like it's a reasonable age to get and that's a great car by the way they don't appreciate that uh yeah i mean but it's like you also still feel young like when i walked into the dealership like everyone else coming in no one looked like me yeah but you also look you look young yeah you could surprise me yeah you could pass for 25. easily true yeah like yeah but even me going in there it was kind of intimidating yeah oh [ __ ] this is crazy like everyone's like older everyone looks like i don't know they've been they've been owning the golf courses yeah so yeah that was the first thing i got and most of it i did actually save although uh it when you have more money it was easier to just say yes to most experiences and life choices so for example i knew me and my girlfriend at the time we were gonna get married um so we're like you know we've been pretty much born and raised in l.a and we've never lived in the city city so we're like we should just test that out to see if we would like it so we ended up and this is like during like the the peak of i would say when casey neistat came on and all his vlogs was like of new york and drone footage yeah we're like we should try living that life in la so we found this place it was super sick um in downtown town and it was like six grand a month and for us it was easy to just go oh yeah let's do it you know but then once i was living there then i started calculating i'm like okay six grand i live here for a year that's like 70 g's and i'm like if i live for like two years that's like 140 150 i'm like this is easily a down payment or a house and we also just didn't like city living at all like the noise never ends unlike vegas where it's like quiet it's quiet i love it out here and it's like 3 a.m there's like cars drag racing sirens people screaming like people coming out of games or clubs or whatever yeah the helicopters yes helicopters circling with the searchlight and yeah and we were living on the 25th floor with one of those like those corner views and i can see that which building is this it's called uh 717 and it's at olympic and figaro yeah yeah we had a concierge service like it was you felt like a boss because you would get a phone call hey have an amazon package let me send it up i'm like sure and this guy would come up in like a suit and like here you go sir you know and i'm like damn my bruce wayne like what the hell is this you know that's what it felt like but we just you got to start doing that so i just felt like i'll get you a suit yeah so we just felt like yeah the city wasn't for us so we moved out but i think being able to make more money was it gives you options to say yes to cool experiences like that you know got it where would you say you wasted your money did you ever do anything crazy any any balling out besides uh besides a porsche that other than that not really but i would say the first thing that i think me and my partner kind of regret but not really regret is uh spending so much on getting that office so the office that we got in downtown we spent like three to four hundred just building out the the set which you can't really get that money back because the set is custom you know it's like building like a ellen degeneres set and so if you're gonna leave you can't be like hey anyone buy any ellen degeneres parts you know it's like that's no it's so unique to that show no one wants it so you don't really get any money back from that um and then also having spent pretty much 17 grand just on the lease alone and we were there for what it was a five year or seven year lease but yeah if you do the math it's a lot you know so if all of that money could have went towards we probably could have bought our own commercial but just way smaller you know why didn't you do that it's 17 grand a month why did you need to be there and not just 20 miles outside of la i don't think we were looking at it from a like smart financial point of view i think it had a little bit to do with like keeping up with the joneses and also like doing what you think a startup media company was supposed to do yep you know like an arts district you see like all these up and coming so you kind of get caught up in that and you're like oh well if that company has like a 1 000 uh square foot spot and they're paying like four dollars a square foot like if they're doing it shouldn't we be doing it and then you got like people with like cool glasses and you're like oh we're artsy you know you just kind of like get caught up in the hole like sure and not viewing it from a financially sound point of view um i think getting caught up in that is what is probably one of the regrets but then also we're also happy that we went through all of it because then now we know what not to do you know got it what happened to everything in the warehouse so we ended up selling what we could and there's actually a ton of lights and equipment still just in public storage really yeah like we have like there's these things called like kino flows they're like um these four foot light bulbs and we need those grandpa okay can we actually should we go shop it would be fun to go to the way if you're gonna sell anything yes can you give us first dibs yeah so we have like these four foot like kinos and we have maybe like 40 of them and each one of them got to be like i don't know a ground or two or something and we just have that stacked up we have like all kinds of stuff still in um like the warehouse pretty much what are you gonna do with it how much does that cost the warehouse how much is that a month maybe like 500 or something it's negligible in the grand scheme of things but it is just like like a like a bunch of equipment that's just sitting there and now you no longer post on the just kidding because or do you do like the the podcasty type thing so now so i'm just kidding films we don't but our channel just kidding news is like our main thing so in terms of like the jks because i had like i guess from my perspective i have like three three main initiatives i have my jk stuff i have like my fitness stuff which is completely separate from the jk stuff and then i have like my family vlog channel so with the jk side of things it's just narrowed down just to just kidding news yeah got it who runs that right now still the same team i still have our manager that runs that channel um and we have maybe like now we might have maybe 10 editors now because that channel posts 10 editors yeah because that channel posts i want to see this i'm gonna look this up cause yeah that channel posts anywhere from three to five videos a day no way so we have a lot of content that goes up on that channel just kidding news that's incredible i wish i could i can't i can't bulk film videos the most i could do is like one afternoon second channel reaction videos and i could maybe get three of them done it's easier when you have more cast mates sure so like me and like the other five we're so close now it's literally like let's all just shoot the [ __ ] for the whole day and it's so easy i feel like it would be easier if we were to mass produce something like this a podcast then it would be for you to do like a second channel or main channel because you re-say the same phrases like five to ten times just to get the perfect take yeah and that's that's tough to do if you're gonna yes producing bulk content yeah if you're teaching it's much harder because i've done like um like instructionals on how to lift and stuff like that and creating like a how to lift or instructional video or anything with a lot of information because you want to get it right is so much harder than just follow me while i work out you know because follow me while i work out i get to like [ __ ] around do whatever right and that's so much easier i don't have to if i say something wrong it kind of adds to the charm of it versus me trying to teach someone like how to get like bulging triceps or something i got to make sure i i hit the right muscle i pronounce the muscles correctly it's much harder so the just kidding films i see you haven't posted on there in four years maybe even lots of yeah maybe almost five years yeah yeah yeah yeah how much does that make now five years later i'm curious i don't know yeah but i wouldn't be surprised if it still made like 500 bucks to like a grand a month wow yeah i wouldn't be surprised i wouldn't be surprised yeah that's not bad and so now how is your business broken down and but oh you know what actually here's here's another question you left california recently yes why so uh i guess like many of the same reasons that you posted in your video i think for sure the tax benefits you just get so much more for your money here the cost of living is cheaper um but i think for me the main reason is actually like family oriented so me and my wife and our extended family were pretty much born and raised in la and when when you have been in la for such a long time the families just kind of spread apart you know because like like real estate isn't cheap and so you kind of go where you can where you can afford and all that stuff and so like our families are all like it could be an hour two hours away from each other and me and my wife's dream because we are like probably the biggest bread winners of like our immediate family circle it's been our dream to have everyone be in the same city so coming to a place where the average house is like 300 grand or 350 grand versus a place where the average house is 700 grand it's just so much easier for that dream to come to life so that's really like our main reason like if we come here if we make sure we like it after the first year then we can actually like strategize how do we get our whole family like within 5-10 minutes of each other if we could buy them homes or whatever so that's like the main driving force is trying to bring our families like close together how do you yeah how do you like it here so far so far i love it but i also kind of like take that with a grain of salt with myself because i just know there's honeymoon face you know like with anything like my the first year of driving the porsche is different than the third year you know the first year it's like that's everything like oh what the hell is that yeah and then the third year you're like oh that was just kind of like a basic 911. and you see like a couple like gt2 gt3 drive by a turbo and you're like hmm i don't know this you know you don't get the same right so you so it's just so knowing that um i know that i'm in love with vegas because it's the exact opposite of where i came from where it's quiet um taxes are cheaper on all levels property tax sales tax income tax i like that it's not congested at all like i don't even i mean i take mainly the 215 which is like the local freeway so i never even see the the the congestion that comes in for the weekend for the casinos um so like all of that i love but i want to make sure that i don't get too ahead of myself so i'm still just kind of waiting it out so i even yeah i told my dad because he was really excited about coming out here too and i was like you know what um let me stay here for a year and oh and i love the school that i put my kid in like he's loving that school and that's like that type of school i don't even know if i could afford if it was a private school yeah yeah so that kind of like the type of school that he has right now there's only eight to ten kids per class with two teachers wow so i was looking for a school that i felt like i could have thrived in where you get a lot of attention and they have like four recesses a day is this the one that's kind of like down the street-ish uh so there's a high school down the street yeah and that's like then i think snoop dogg kids goes to that school like he actually that's a gnarly they have like one of the best football teams in the nation best football best baseball like best everything i think yeah because i think when you have like a bunch of like a high concentration of billionaires living in a city yeah i think they demand the best out of like like just the summerlin area yeah there's just so many billionaires because the casino owners or whatever like they're going to demand the best out of whatever is happening wow but yeah he's not going to that school yet but there's another there's a lot of really high-end elementary schools it's funny to even say that but yes yeah but he has an elementary school over here where they like they pick fruits from their 40-acre farm yeah they pick fruits and then that's the same fruit that they eat uh during snack time so they kind of have like this oh i'm connected to my food type of like yeah because we're so disconnected from the supermarket right like you see like i love chicken but then you see someone killing a chicken you're like hey don't do that yeah where's your chicken gonna come from so i like that it's it's just like this another type of education and like um like child development that i don't think i could afford if it was in california but do they do they also have like the common core yeah yeah oh okay yeah it's like four recesses they pick apples like that sounds really nice yeah i know yeah los angeles those elementary schools would probably start at 25 to 20 000. they started that per year and they could go as high as about 50 000 a year for anything k through i don't know eighth grade yeah and not only that but uh either you have to know somebody within the school to get in yeah or you're on a waiting list or it's a random lottery selection or you have to test and do it it's not what uh what you have to do in some of these elementary schools just how competitive it is i know with harvard westlake it's so competitive that there's a waitlist for years yeah like basically as soon as your child is born you got to go down there and sign them up get get them testing well and then they could maybe get in yeah some of them are 50 grand a year yeah i've seen some applications where it looks like a college application and i'm like dude my kid's four he needs to go to preschool but the stuff that he's like what's the extracurriculars that he's doing it for yeah it's crazy yeah he's not he's not uh donating enough to charity at this at this age where's his volunteer work where is he volunteering where is he working what's his resume yeah yeah so yeah how many other foreign languages you know yeah so like uh finding this school i think really helps ground us because i'm like okay this school is awesome and every day i ask him he loves going to school so far it doesn't feel like a chore which is something easy for and he oh i don't know if that'll last i don't know we'll see give it to little eight and it's gonna be i don't want to go to school yeah yeah no stupid yeah yeah we'll we'll see we'll see how that how long that lasts but so far he likes it and i just like what the school is about so yeah there's a lot of things keeping me here and making me really like vegas so i'll see if we if we do another podcast in a year i might have a different story but uh so far i love it what don't you like the heat but it's still temporary yeah i know like literally this week it dropped like 10 20 degrees yeah so like this morning i woke up to go work out and i'm like wait this feels like california yeah it's it's cold yeah i'm weird i'm like this is i did not like that i opened up the uh the it was black hole it was a little bit kind of you know what it was morning it was sleeping yeah i was like 65 degrees so it's kind of like oh do i need a light jacket yeah yeah yeah yeah 65 yeah that's perfect it is perfect but i was like damn this is it was i almost it's weird because i got so used to opening up and you get to push the wave of heat like 110 115 yeah i was used to that so now it's weird opening it up and it feels cold now in comparison huh i almost don't like it i prefer the heat that is true it's like when i initially came here and i hit my i saw my first like 115 degree day i was like this i am not going to live here and then all of a sudden like after like the 20th 115 degree day as much as that sounds like torture like i actually kind of got used to it and 115 degrees now is kind of like 90. yeah you know it's like you can go out you can do the stuff you want to do and that's that so have you been back to l.a uh yeah i've been back yeah it feels nice the irs is watching jack i like it i remember i was here for like i was here for like a month or maybe like a month and a half before i went to la and i didn't realize how humid la was cause i was born and raised in l.a and i'm like oh my god la feels kind of like hawaii that's crazy yeah i just felt like yeah and the smog that i saw too yeah you know what's something i've never had an issue with before um but i went back to la for a weekend i don't know this is maybe this last week and uh the last two times i've been to la my asthma got so bad really really really really bad i don't know what it is and at first i thought maybe just the house is dusty yeah something okay i'll clean the house a little bit but it's even when i would leave the house when i would go other places it was just as bad i think something with a pollen or something and when you come here does it clear up clears up immediately it's so strange yeah i've never had that happen so i'm wondering if almost my body is adjusted to whatever's here and then you go back to la and just everything you're smiling jack i don't know why no i think that that's a good point it could be that yeah why are you smiling it could just be the time of the season or something like that and now you're connecting to things i mean you know what i've never had a problem with uh ordering coffee from bankrollcoffee.com you know what that's that's a really good point it's so easy to go to bankrollcoffee.com and pick out your order you could buy the total portfolio where you get all the coffees and one uh great nifty price and free shipping uh above thirty dollars i love handing you segways anyway i don't know that was unplanned yeah my wife my wife likes it out here because she has like wavy hair so in la the humidity like her hair is always out of control yeah and over here she's like oh it's so manageable which is crazy yeah see all the things you're learning yeah little this is like little like little things yeah but i didn't realize i don't know if it's due to construction but there are a ton of crickets out here you guys know there are lots of crickets here yeah they're everywhere yeah there's a ton of them inside too and yes yeah they're large yeah yeah i feel almost bad walking outside because sometimes i'll open the front door i'll step outside and like 50 crickets are just everywhere and i know i'm stepping on one and i hate i hate that yeah yeah but i don't yeah i don't know if uh cause someone also told me because there's construction so the ground's vibrating so they don't know where to go so i don't know if that's it or if it's just vegas does indeed have it that's gonna be crickets yeah that could be it well i like vegas so far um overall though it seems like everything you've done has been successful you've done well at it has there any been something that you fail that um i think there's many failures along the way like whether a show concept or a new like format that we try that doesn't do well or like an apparel launch that didn't go the way that we planned but i think with a team that knows how to like troubleshoot and like critically think um any time that something doesn't go the way we want we're able to figure out what went wrong and fix it so everything like generally if you zoom out it's kind of like a like a uh what's the word like uphill trend right yeah and what's your schedule look like today how busy are you day to day so now um it's actually not that busy but during the times that i give myself the work time it's like i try to be as like uh like as present as as intense as possible so i'll wake up around six get my kid ready take them to school drop them off and then so pretty much from seven till three is our work time and so within that time i focus on our fitness brand which has anything to do from apparel supplements we still have a physical gym in la that we've got to check up on and i produce our just kidding news show so i have to run all the logistics for that and any other like outstanding projects and i do that from seven till three after three pick up our kid and then we take them to his jiu jitsu classes um and then after that it's just like family time so we'll go to the park over here or the park outside and i try to like that that's kind of been the goal like where me and my wife are talking about what's the dream life and it's let's get all our work done when the kids at school so can have as much family time as possible after so really your entire day is just from seven to three really yeah that's really what it is that's how many hours eight hours a day that's awesome what about weekends the full day we just try to make it family or visit family or do fun stuff wow what do you think makes you so family oriented um i think since i was my parents were divorced when i was six that was something i never had so that's something i just valued so much and my wife's mexican and so like family is like one of their like pillars of like of of like the mexican culture where like you always got to hang out be together stay connected all the time i think those two put together that was something that was important to both of us got it geez what questions do you have for us how about that how do you guys like vegas i love it i didn't like it at first but now i do and are you from l.a or yeah i'm from just like an hour north of la okay yeah but at first i definitely i was not having a lot of fun especially before alex was here because because i didn't really have any friends at the time and i was also i was like working a lot but then finally when alex came here i i gave him a good amount of work and i got i got to hang out with him and stuff so i had a friend there uh so that was really good and then i also made a couple other friends at the gym oh sick the ones over here yeah yeah i never see you there man i did in the beginning when i saw graham because we didn't get our home gym uh built out yet but then now that i have it built out we don't really go to that gym yeah the weights don't go up very high there you know what i would love to go to the home gym why don't we turn this into a vlog can you can you train all of us for one episode yeah that'd be cool really alex are you game dude yeah but i don't want him to go easy on me oh you don't want to go easy no yeah don't go easy can you go so hard on us yeah um i could try something where you guys will have a hard time walking yes yes yes let's do it do you know what the the murph is um that's like a crossfit workout right that yeah i could not i could barely walk the next day and that's how i want to feel okay yeah i don't want to feel like that but i'll do it do you know what a squat is i couldn't walk the next day either yeah yeah that would be that would be so cool that would be super fun that's a good plug for the sta family vlog channel we'll link to it down below in the description we'll do one episode where all three of us go in and you just give us a beating like you just put us through the ringer you're down the street we could walk over there and we won't be able to walk back is family a big part of your like youtube because i just heard family vlog channel too uh well i met family vloggers in like all of us we call it this the family but it's uh jack myself alex macy ramsay and the puppy bailey oh cool so it's all of us it's like the sta family yeah that's awesome we have like a work family going on yeah yeah yeah that's great yeah do you uh did you know graham before vegas or like where you guys were yeah yeah i've been working with graham for maybe like two and a half years now and uh i i was just a fan i reached out and then started working together and uh then i moved in with him in la and then we both moved here to vegas together yeah that's cool yeah one of these days we gotta go for jack's emails i'm only gonna give the deal one of these days he sent me like eight emails and just following up and i just didn't respond to any of them awesome and it was just like the first email was like an intro the second email was like hey maybe you didn't see this email i'm bumping it upside 30 emails like hey i'm just showing you i'm still here and he kept doing that for months and then email like seven or eight came around and i remembered i was in the car uh driving home and i was just overwhelmed with facebook emails and so and jack said i'm willing to do anything just let me know what it is i don't want money or any just just tell me what to do and he put his phone number so i'm like okay you know what let me see if he's really down for anything he's gonna go and copy these facebook emails and it's like eight to ten hours of just like the most menial boring work of just sitting here copy paste copy for like eight hours and i told jack hey if you want to do this you don't have to do it feel free to do it if you want to do something and he did it like that night the whole thing and so the next day i was like wow this is pretty good so i just wanted to thank him by like just taking him out to a dinner and just chatting and uh we had a good dinner and i was trying to figure out like how could i implement jack and i was like no my emails are pretty busy so he starts going through my emails just forwarding over the most important stuff and then we had the idea to do i think maybe i had just started this the second channel yeah the gram stefan show yeah and so i told jack hey i'm just throwing up some like extra content on here i want to do phone calls like dave ramsey does can you just go through and pick the emails that you think are the most interesting and then i'll just go and talk to him for the channel deck did that he went through hundreds of emails were like these are the three best people they're coordinated for 9am 9 30 and 10. just call these numbers at these times record it uh and then you're good and i taught jack how to edit the video he started editing and then um within and then now uh jack was uh you know telling alex now how to edit and stuff like that so but yeah then a year later alex uh sorry a year later jack moved into the guest house and uh we went full time on it and that's uh yeah led to this i really respect that because like i think for a like a lot of the like some of the questions that i get they always ask like how do i how do i like pursue what i want and a lot of people they start at one you know like i call i call for this job or i submit this resume and they don't hear back and then that's it and i don't really think you can get anywhere in life like that like if you really want something you have to send eight emails like our ceo for our fitness brand barbara brigade very similar story um and now like he he's about to be like a partner of the brand just because he's been around for so long um but so he's been around for uh with us for eight years now but when we first opened our first physical gym he would send emails all the time and i would see this email from my erin and i'm like this guy's writing like the most lengthy emails like i don't know what the hell i'm doing we're just opening this gym i'm like so i would just skip them over and over and i would just see one come in every single week can you have this idea for the gym that i think we could be doing or whatever or i think we could do this for the brand i'm all right whatever and then uh one day i came out of the gym this is our first location there's only like 1700 square feet and i see this guy just sitting in the front like after he trained and then he was like hey i'm aaron i'm not cool and i didn't really put two and two together and then he was like i'm the one who's been writing you uh like the emails i'm like oh [ __ ] okay cool like nice to meet you and he was like hey i really want to just set up a meeting with you because i have some plans that i want to go over through my mind uh that i would love to like present to you and i actually wrote like this 10-page like business plan of how i think the gym should be operating i'm like what so i'm going to set up a meeting he brings like a pretty much a presentation of like certain protocols that he thinks we should be doing certain things that he feels like we're vulnerable legally like all kinds of stuff that i was just like damn i need someone with this kind of mind on my team and we couldn't really afford him at the time because you know like me and my wife's goal at the time was just to have a break even gym yep so for him to leave his job or like we can't afford you so we worked on like kind of like a tiered like pay scale where he would just work on our stuff part-time and this was this started off in like 2013 and then he kept going and going he was able to quit his job and then now he's like literally like my right hand man in the business and it started with him writing these super long emails like every single why didn't you get back to him in the beginning there's too many emails well it's like there's ones that are like serious ones and then there's ones that like you open an email like the title says like hey i'm like your biggest fan you click it and it goes [ __ ] you i'm like oh no okay cool so you know you kind of get jaded reading different emails too so some of them you just don't know what's real what's right and then so like to kind of like cut through the noise you do need you know like persistence you got to show it got it yeah and then also then when when you meet them in person or when you finally like are able to have the opportunity to meet face to face like you already know what kind of person they are like they're yeah they're willing to get after it you know so i'm like if you're willing to get after this then when it comes to startups or any other type of business like you need to be really about what you're trying to chase and so i know that you can apply that to this because in business if you're working for yourself like you can't really take no for an answer for anything you know yeah yeah it's very similar it reminds me of uh alex your uh your youtube video so dude you just like embarrassing all right oh yeah never mind i thought you said i thought you were gonna say that the thing i brought oh well we'll talk about that too thanks for reminding me i wasn't gonna bring that up but uh now we will uh so jack and i wanted to to have a third person come on the team so our idea originally it did not go over well uh was to uh ask people to make a youtube video telling uh explaining to us why they should come work with us and in the video we wanted to make a point that like hey it's not going to be glamorous work and you're going to be expected to do anything i mean not like illegally of course but like jack's example was that you would be willing to do jack's laundry okay and people did not like that they did they got upset they got really really hate comments with lots of likes on the comments yeah i can't believe they would be paying someone to sit dude jack's launch they're like what is jackie king does he think he's like a pharaoh i thought it was demeaning work wow yeah and it's just weird because it made sense we like we posted this thing unlisted you know we we made it public or whatever and we thought to ourselves this is totally normal we didn't think anything of it like asking someone to be your assistant and do laundry like like we didn't think we thought we could pick up bailey's poop and pick up bailey's we literally thought to ourselves like oh yeah yeah that's fine because we would do that i would i would do it if it's something that you want you'll put anything on the line yeah you will do whatever it is like i don't know so we didn't think anything of it some people did obviously they're the ones that didn't get the job yeah and you're alex's look at me now guys but he hasn't done my laundry yeah whoa that's crazy we never really seriously expected someone to do that it was more expensive to say like someone that would do something like that someone that would do anything it was more so too but that's literally what an assistant is like to save your time yeah you can i mean there's all kinds of sisters personal assistants there's executive assistants there's people that go that like i think like uh diddy for example i think he has just a like a wardrobe assistant because he needs to travel with 12 suitcases wow so he can't have his like brain like focus on where his clothes and shoes are because he's gonna travel with like hundreds of pairs of shoes so he has like an assistant just to here's your necklace sir or here you know like there's like and i'm sure that person's doing the laundry yeah and there's people that have like the this is my my vehicle's assistant because everywhere i travel i'm gonna bring like 30 cars with me yeah you got to find a way to keep them washed clean drive them whatever so like i don't know i think uh maybe people project their own insecurity on it or i don't know to me like when you're hiring someone as long as it's legal there's everything else it's up to the two people that make the agreement we weren't forcing anyone to do anything yeah cause it's almost like hey uh my neck hurts can i pay you like 50 bucks and you just massage me for 10 minutes some people might think that's demeaning on someone else you know but it's like well if it's between these two people and it's legal like any type of agreement should be fine i don't know my neck kind of irritating and i also think coming from like a startup entrepreneurial environment that's just something you're used to you know like when we first had our jk studio we were cleaning the bathrooms yeah like we take like when we have guests come and they take a dump and if it's not nice we gotta clean it we empty out the garbage so i think like when you own a business you're so used to doing everything from a to z even the stuff that people think it's what is the word that they use like the meaning the meaning like even the quote unquote demeaning thing um but i think it's because you've done it where you're like it wasn't demeaning to me because i did it and i knew it was a necessary thing so i'm just like okay cool so now uh anyone else want to do this so i can continue to grow the business yeah but yeah i guess like for people they have to it's an ego thing it could be it could be yeah yeah and also people look it's easy for people to know their own worth right yeah but it's difficult for a business to know their worth they kind of have to prove themselves before the business starts to understand okay this is you know the value that you can provide yeah so they probably think that they i don't know are worth a lot more but anyway we got alex and alex had such a great youtube video it was just it was very thoughtful that's what i liked it was very thoughtful well planned out um a few like little inside things with coffee it's just very creative and then and that's what really stood out and then when he showed up here's the party didn't he a little embarrassed about this uh he shows up with a like a like a presentation of all the things that we should be doing or that he wants to take on and he's like the iced coffee hour he needs a clips channel so i want to do these clips and i want to post them here and i want to do you know and he had a whole outline of what he wanted to do we're like yep they're all pretty good ideas i think there's maybe one that we hadn't done i don't know why we hadn't i know alex you should go over that yeah we should well one of the things on there was getting this uh live switcher yep which is implemented now you know so you're editing like on the fly yeah yeah that's awesome right now yeah so what alex does is uh we'll go through the video and just do a few fine clips and maybe it's parts where it uh we've talked a little bit too long he'll clip it down a little bit and just make it more concise so we'll take probably a video that's uh an hour and a half let's just say we'll take it down to about an hour 10. usually there's about 20 minutes in there like just cut it out yeah that's awesome i i think i hear like the same recurring theme like where when you want something you're persistent and then you over deliver like with you i'll do this i'll do this and then you give him like just a small task of copying emails and you crushed it he crushed it my ceo crushed it so i think like that's the type of attitude that you need to be successful it just sucks that that's like not really what i think is taught in school yeah because i think what's taught is like the kind of like that wage mentality where if you if i do exactly this then you pay me this but then the problem is it's hard to grow from that mindset because oh you only scratch my back once i'm only going to scratch your back once right but then if you're like but with the other mindset i'll scratch your back as much as you want and you're like oh this guy's really cool here i have these three other projects that i think you should jump on yeah yeah that's what i'm trying to do now with alex he's going to edit my first ever i've never done this before uh he's going to edit a video on my main channel i'm going to give him that are you going to like be like are you going to be like super stringent on the back end or like i'm gonna watch this over and over and over again i don't know i'm not i'm not i want to leave the final edit or you're just gonna let it go no no oh my gosh no no no i wouldn't do that no i told alex i'm gonna film a whole video by noon so he has between 12 p.m of tomorrow and uh until thursday night to get this video to me and then we're going to go through and add in the final touches so by thursday night it it's done so he has 36 hours to just i'm gonna leave it up to him how long does it take you usually i could pro i could probably edit this video it's going to be b-roll intensive i could probably do it in five hours maybe six six at the most so you feel like you're giving it more than enough time yes i do okay yeah that's pretty cool i would say for me it's five hours for alex i'd say it's probably 10. just because he's gonna learn the ropes but uh are you up to the challenge alex or do you feel like you're gonna mess it up no i'm up for the challenge or do you think you're gonna smash anything that graham can even think like you're knocking out of the park i mean i'm sure there's going to be a couple things that graham's going to want me to change up you know for his liking for sure and um you know i've only been editing full time for six months but um i think it'll be good i think it's going to be really good yeah jack edits right now the uh family vlog channel and those edits are incredible but to incorporate yeah to incorporate this style said jack sorry alex oh okay yeah uh so yeah so alex has been editing the uh the vlog channel now full time and the edits are incredible but to incorporate his style a little bit with mine so that it doesn't look like i didn't edit the video i mean that would be the goal is that it looks the exact same yeah the same feel of it same feel so jack was able to learn that on the second channel like uh in the very beginning actually i i almost couldn't tell which videos i edited and which one jack edits the only ways i could tell is because he doesn't zoom the way like i would zoom like sometimes like i always zoom in zoom in zoom in when i end a thought it's like the total zoom and then when i start a new thought it's back yeah sometimes jack you you'll zoom in and then mid thought it'll be all i know i knew that you did that yeah i figured that out it's like it's pretty smart it's like you further on the the opinion you further pull it back but even now but even now sometimes i've noticed i've been like mid-thought and it goes back oh yeah that's just because i need it i change it uh i think a little quicker okay yeah anyway so that's that's the only way i can tell the jacket it's this video who do you think is stronger between graham and i hmm upper body maybe graham i don't know he looks pretty like yeah well i'm wearing a baggy shirt okay did you guys play sports i i don't like that i i ran cross-country i did not play any sports i assume your legs are pretty strong i don't know or at least have really good endurance uh yeah i did i mean i i mean i still do like i can go out and do a five mile run nothing well i mean i definitely say it's like something yeah like i would be i'll be a little tired after a five mile run but yeah not as tired as the average person definitely i see you know jack just so you guys know i did pull that exact question on the sta family link down below community tab i said who is the strongest a family member all right i can't know that overwhelmingly jack won at thirty percent no yes come on followed by ramsay 27 followed by graham at 18 oh that's that's false come on he's he's you're switching jack and graham who's ramsay ramsay's the cat yeah so the cat's stronger than graham but people they're taking it as a joke like they're joking when they when they select you it's it's not meant to be serious they're just messing around really is that so that's true i don't think so that's the truth it was meant as a joke they want to make you feel baby your arms are very large yes how often do you guys go to the gym over here uh i try to go i i try to go four days a week lately it's pretty good yeah yeah four five five days a week and uh i used to do six but now i'm down to four or five do you guys go together no we will you do because your schedules are different kind of yeah jack light's going in the morning you guys that live in the same house yes yeah i live right there but your schedules are just i also like going honestly kind of like going alone oh i push myself a lot harder when i when i work out alone i don't know what i'm doing i go in there and i lift lots of weight yeah yeah and i make sure i'm tired and then i leave that's good yeah our schedules are different uh every time listen almost every single time i go to the gym i text jack hey you want to come with me no i'm editing or it's usually i just win so jack goes in the morning but if i go in the morning it throws me off for the entire day like i gotta get right to work if i don't get right to work i lose out on the most creative work which is for me is in the morning yeah a lot of people like that it's interesting though because graham will start working out and he will show it like he already will look way buffer if he goes to the gym like three times however i don't look buff and i've buffer and i've been going to the gym for probably six months now is there any explanation to that i don't know i might have to see you guys shirtless and then see what you guys look like like when you guys train and then three months later all right you know what that'll be in the family vlog channel how's that you're gonna get the full breakdown everything in this to family vlog channel you know it'll be funny if you give us like a workout routine or something like this yeah and we do a follow-up six months later and we see the progress yeah now in six months from now i'll give you guys a word routine and we'll see what happens in like 30 days oh all right the 30-day makeover six months six months it's hard to stick to sometimes i'll push myself yeah there's things that pop up all the time people travel all right 30 days is doable deal let's do it cool i think we're good so this has been so productive thank you so much thank you so much for having me it really is amazing to meet you and have you on oh awesome this is so much fun so i really appreciate it guys thank you so much for watching we'll link to all of your information down below in the description make sure to subscribe don't forget to do that you want to tell them to smash the like button yeah smash the like button and uh see you guys next time all right i'll see you guys bye oh now we stand up oh yeah there we go oh sure i was wearing shorts