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Meet The Man Who Owns 100 Lamborghinis For $10 Million Per Year

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In this podcast episode, host Houston interviews Graham from Royalty Exotic Cars, a Las Vegas-based business owner who rents out high-end vehicles and manages a YouTube channel documenting his fleet of 50 to 80 exotic cars. The conversation highlights the volatile nature of their industry, particularly regarding insurance costs which have tripled since November 2021 due to post-pandemic claims spikes, pushing annual premiums close to one million dollars for coverage that previously cost around $400,000. Graham explains his strategy of ordering brand-new cars with specific options two years in advance and avoiding expensive carbon fiber packages to mitigate depreciation risks. He notes that while Lamborghinis like the Huracán are reliable and profitable due to their mass production status, brands like McLaren suffer from frequent mechanical failures and lower rental mileage, often requiring a sale after only 2,500 miles. The discussion also touches on Nevada's high tourism taxes, which offset the lack of state income tax but significantly impact net revenue per vehicle. Beyond his car rental empire, Graham details his expansion into the restaurant industry with "Houston's Hot Chicken," a concept he launched to diversify beyond the risky automotive sector and reduce reliance on insurance-heavy assets. The business has grown from a single location spending over $200,000 in startup costs to eight locations generating approximately $8 million annually across two sites alone. A key differentiator for his restaurants is the inclusion of monthly car meets in their parking lots, which Graham believes fosters community and drives foot traffic despite occasional complaints about noise or late hours. The restaurant features extreme food challenges involving peppers with up to 2 million Scoville units, requiring customers to sign waivers due to health risks like passing out from heat exposure. This venture is supported by a dedicated social media team that includes former Whole Foods employee Hooked LV and leverages the fame of YouTuber Striderman for cross-promotion. The interview delves into broader economic trends affecting the automotive market, specifically the impact of global chip shortages on used car values. Graham illustrates how inflation has caused older vehicles to appreciate rapidly; he shares an anecdote about a sister-in-law's 2019 Chevy Equinox that appreciated by $8,000 in value within months due to supply constraints and high demand for new inventory. He predicts this bubble will eventually burst as manufacturers increase production capacity and the market normalizes around late next year. When asked about investment strategies beyond cars, Graham points toward land acquisition and his involvement with ApeCoin NFTs through a partnership with Steve Aoki, viewing these assets as finite or speculative opportunities in contrast to depreciating technology like electric vehicles. Graham also shares personal insights into his collection preferences and the emotional disconnect he feels regarding fully electric cars. While acknowledging the efficiency of Teslas, such as his Model Plaid which features an 800-volt architecture for instant acceleration, he argues that EVs lack the "soul" and auditory feedback essential to driving enjoyment, citing a past accident with a Porsche Taycan where futuristic sounds failed to replicate traditional engine emotion. His favorite car remains a Lotus Evora S, purchased new at $21,000 when he was 22, which he considers his best purchase despite its current market price rising to the $40,000 range due to crypto-fueled inflation among younger buyers. The episode concludes with Graham advising listeners not to buy another exotic car immediately but rather to enjoy their existing vehicles for daily use and food adventures before considering future purchases or selling collectibles like his uncut Pokémon cards.
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welcome back to the iced coffee hour my name is houston so far the podcast has made 354 thousand dollars almost wow not bad good guess we if we divide that by two uh then you would have been right 153 000 ad revenue not bad yeah for 70 weeks yeah it's not bad at all oh that counts down you count down to the weeks i feel like that's more that's more appropriate yeah yeah weeks 70 weeks yeah like a year and a half yeah right yeah but i mean if you break it down weekly revenue right i guess so pretty much the way to do it it's easier to multiply so the next person on the podcast can just add like ten thousand dollars this is true and then they might that's smart so every week you just add 10 000 and you're doing good yeah well thank you so much for coming on the podcast today this is something i've been really interested in talking to you about because you have uh first of all a very unique youtube channel where you rent out some of the world's most expensive cars and people will either wreck them or you wind up making a lot of money from renting these cars on a daily basis sometimes hourly basis how many cars do you have at this point that you rent out you know that changes so much because cars are coming and going but i typically keep between 50 and 80 cars and that's a collection of exotic cars hyper cars sports cars suvs luxury cars and then you know you have the auto cycles so everything combined between 50 and 80. it's kind of seasonal right you don't want to have 100 auto cycles in december when it's a little too cold and then you don't want to have 100 in the summer when it's 200 degrees outside so it fluctuates quite a bit but the youtube channel is predominantly now i mean it's kind of overrun by all the bad that in the beginning i made the youtube channel and i was like so excited i would go and film all the times i'd buy a new car and you know save up the money and build my business yeah and now it's just turned into all the bad things that are happening so example of that well like what stands out the last uh six months so i'll i'll actually give you like a little sneak peek these videos aren't out yet but i can now talk about them we were the first company in the entire world to have a huracan sto for rent and the third or fourth renter drove a little bit too aggressive next to a construction site and jumped off the side of the road the car was essentially totaled all the body panels there was like a couple hundred grand in damage so the insurance company accepts liability takes about six months yeah we go we take it we get it fixed uh one of my employees picked it up about three weeks ago and drove out of the body shop wore a woman with twenty thousand dollars worth of insurance policy hit the front end no one minute after getting this thing are you serious and basically totaled it again i hate to interrupt did he not see this this lady come what was he missing he was at a stop light yeah and the light had turned green he went to go and we have it on camera actually it's a very vague camera there was a guy with a dash cam behind him um but uh she runs a red light and takes the front of the car out just like that and it's it's so unfortunate because there's 146 thousand dollars of additional damage that we only are going to get 20 000 for and when you rent cars insurance is so complicated it's actually my best interest to not file a claim on my own insurance because right now that my insurance policy is like about 800 to a million dollars a year with any claim i've never had a claim with any claim oh my god i'm literally like scared out of my mind to file because i think they're going to either drop me or they're going to raise the rates like 20 which could be 200 000 a year since the pandemic it's just all bad like anybody in the rental car business i kind of feel bad for you guys you know it's not the the best time to be there so it costs you a million dollars a year just to insure your vehicles it does and like i said that fluctuates so now it's really funny i had a conversation on the way over here in the car with uh i have a partner in the business he's an orthopedic surgeon and uh i told him i said we now have to look at our business not in terms of what each vehicle revenues us but what it costs to ensure so about a year ago uh so i'm sorry 2020 went by too quick so a year and a half ago our insurance was about 400 000 a year for the same coverage since the pandemic and this is nationwide right i mean these insurance companies aren't just local to las vegas they don't just do like four or five companies they're doing hundreds of companies across the board and they decided to basically say take it or leave it we're gonna cancel you or you're gonna pay like three times the rate and companies like mine who kind of have like a long track record i mean i'm seven years in the business now i don't really have the option to just close up shop right and just start a new business you know i'm kind of we've got employees we've got bought long leases we've got a huge business you know so it was for me i had to accept that raise in rates uh in november so now since november of 2021 yeah the rates have been three times the price so yeah we're paying almost a million bucks two and a half times the price wow uh so when you're talking about revenues on each car what's the most profitable one a huracan and that's why i have like 14 of them right so a huracan is the easiest car to use yeah right it's easiest car to drive and it's the most approachable for anybody that wants to try an exotic car for the first time right it's basically like a huracan and like a rolls-royce cullinan because the cullinan's like the one that fits the most people so typically a family would rent that car and they would take it for multiple days and the cullinan being such a new car doesn't depreciate as much so we're able to obviously make more money if it doesn't depreciate right and huracans are pretty much the same because they're so reliable people buy them for higher value used right 14 000 miles on a mclaren is totally different than 14 000 miles on a lamborghini right and i mean i think you know that because you're a car guy and every specialty specialty car depreciates so much more aggressive than like the general lamborghini mass production car i mean essentially huracan's the most mass and widely produced exotic car right as was the gallardo you know so it's like kind of that similar mid-engine lamborghini that way so how much you buy the car for and how much does it rent out a day or how much how much revenue does that bring in a month so we'll break it down by car okay right and we'll use the general car the huracan is a great example because the base price of a huracan is mediocre about 250 000 i order every car brand new every single car in my fleet i order myself i spec my own options i have orders up until 2024 currently wow so my business is all planned out just two three almost two years in advance um i order the fanciest colors so i kind of pay a little extra for that like twenty thousand dollars usually for an extra color on a car um but i don't spec them with a lot of carbon carbon's the death of an exotic car you know that's where you go crazy hundred thousand dollars in options i mean visible carbon pack on a ferrari could be 40 grand right it's crazy so i get them bare bones but really cool looking so they're about 275 000 bucks and we'll rent that car per day for eighteen hundred dollars after tax which tax in nevada is like almost thirty percent for car rental why is it so much we have the highest tax in the whole country we actually have the highest hotel tax we basically have the highest tourism taxes but that pays for basically the no other state income tax so they they tax people almost essentially yeah we have no state income taxes and you know as an individual but they get all their money from the marijuana and the rental cars and everything so we get about 1200 bucks from that right so you have all those taxes and fees and stuff that we don't get right we get 1200 the average person drives about 140 miles in that 24-hour period so we're getting essentially seven to eight dollars a mile so my goal is to make about 75 000 per 10 000 miles that's my goal right and so if i can do that we can pay off not pay off but pay down and you know whatever you see as the investment that car 10 000 miles is two and a half months so in seven to eight months we get our initial money back right and if the car can go one year which typically it does right um we're able to get you know a profit from that and then we get to sell the car for whatever's left since the pandemic it doesn't really play out that way because i'm not able to get so many cars so getting cars right now from a dealer is kind of a luxury so we're keeping them kind of shorter right so we can kind of mitigate the huge miles yeah but you know essentially you're making about double what you pay for the car every 12 months you know what's the least profitable car mclaren why because they break every day um and i keep at mclaren for like three thousand miles i can't keep them really if it hits like 2 500 i'm already starting to sell it so i buy them brand new i'll rent them for like one the mclarens drive less than lamborghinis like a lot less like 50 percent less so when someone has a mclaren they typically don't drive it because they're less comfortable they're not uncomfortable yeah but they're just not as comfortable as something like that so they'll drive them about 75 to 80 miles they'll do like from the strip to red rock and back whereas someone in a lamborghini will go from the strip to red rock to hoover dam and back right so they'll do a little extra um but those cars break too much and so we lose them for quite a bit but before we get into that i want to thank our sponsor ladder so as you guys may know i'm recently married and that got me thinking about how truly important family is to me and with that in mind i now understand why people get life insurance especially term coverage and with how affordable it really is it doesn't make sense not to have it like a healthy 35 year old man can get a million dollars of coverage for just 35 a month a price well worth such a financial cushion and if you agree choose ladder before ladder you would waste so much time going to a place in person just to find out weeks later that you might not even be approved and if you're like me and you don't want to leave the house ever for any reason ladders fast and easy application process has got you covered with ladder you can get fast and affordable life insurance from the comfort of your own home you can sign up from your phone or laptop in just a few minutes and ladder smart algorithms will let you know instantly if you're approved plus there's no hidden fees and you could cancel anytime you want not to mention if you change your mind in the first 30 days you'll get a full refund and life insurance only gets pricier as you age so now's that perfect time to cross it off the list so go to ladderlife.com ice coffee today that's l-a-d-d-e-r-life.com iced coffee thank you so much ladder for sponsoring this episode and with that said let's get back to the episode smash the like button subscribe i think it would be interesting because you're so young and very successful how did you get to be so successful at a young age when did you start this and how like what did you have that made you so successful in this year how old are you i don't know how old you are i'm 33 so i'm super old really yeah i mean um i might look 21 yeah right uh but yeah i started when i was 25 or 26. um i was a cable guy and i was traveling all over the united states doing like strike work and hurricanes and i was making a few thousand bucks a week it was good i had a gtr nissan gtr it was like i had a car payment it was like 600 bucks a month and uh i was in town in between the traveling jobs and i got hit by a hummer h2 while i was driving how little mini cooper john cooper works and i got rear ended and i broke my back and i wasn't able to go and i had to carry this big 28 foot ladder uh as a cable guy and i wasn't able to do that anymore so i was trying to find another job and in the meantime i thought well i have this really cool sports car if i give it to a car rental company they'll make enough money to pay me the payment right so i went there was like six or seven car rental companies in vegas at the time it's like 2015. yeah every single person said no they were like why would we run a nissan and i was like i was trying to explain this card how cool it was to these old men that had these 355 ferraris and just this weird vibe right and i couldn't really wrap my head around it i was like wow this is the exotic car rental industry in vegas everybody was so pessimistic so i'm driving down las vegas boulevard and i see another gtr on the side of the road and a guy has drive me for 99 and i'm like oh yes this guy gets it i've seen those cars sparked on the strip yeah yep they they were in the windshield always drive me 99 bucks so he had they had a yellow guy arter there all the time that was actually my car no really yeah so we'll get to that part okay but uh so that space that you're referring to they had at least a month or two weeks before i had met them it's a couple of israeli guys so i went to them and i said hey like can you guys buy my car because at this point i was like kind of beaten down everybody said no i was like no one's gonna rent my car but maybe they'll buy it now they already had a white gtr and mine was red so i go to them they said no i don't want to buy your car i don't like red i'm like oh my god again with these people you know so they uh said and agreed to let me stand next to their white one and after their white one got rented i was allowed to rent my red one but i had to do all the work and then i would give them 50 percent of the profit and me being like 25 26 i'm like that's a great idea it's on las vegas boulevard so anyways a little bit longer story short i go out there and i start renting my gtr and i'm sitting in the back seat while i let people drive the car in like a little pre-determined route for 150 i raised the price a little bit because my gtr was all modified at 800 horsepower so it was a cooler experience that's right someone else no but i was so young i had no clue what i was doing right so for me i would sit in the back seat i would be nauseous all day i was taking about 10 of those dramamine pills and they weren't making a dent so after two weeks i said oh i can't do this anymore i let my first guy from boston okay i'll never forget this guy take the car for six hundred dollars by himself to red rock and back for two hours he went up there he went and did some donuts in the rocks and sprayed the side of my car with a bunch of rocks the first rental i ever did this happened and i'm just sitting here like oh my gosh what did i do i made a huge mistake but i don't want to go with these people i don't want to sit in the back seat and so i just kept now my car was messed up yeah had sprayed rocks all over it the guy dumped it he didn't pay me it was a big huge mess and i felt okay whatever i'm in it now so i just started letting everybody take the car i just crossed my fingers it would come back and uh six months later i had like eight cars so i had the yellow gallardo yeah i had a white r8 um i had a red california um i had a whole bunch of slingshots yeah and then i had a bunch of scooters no i'm curious how were you able to get financing for these guys to begin with because getting the gtr obviously you had a good job you're making a few thousand dollars a week so how much were you making a month when you got the gtr um well when i was renting those cars right oh well when you bought it when i bought the gtr i was making like 18 000 a month gross wow but it was all piece work so i wouldn't make it consistently yeah so you only make that money when you were working so you would get a job for three months make you know fifty thousand dollars and then you'd be out of work until the next strike or the next hurricane so you'd go into work at like a 1500 a week pace and then when those big jobs happen you get like 5 000 a week wow so it was okay but um but how are you able to get financing on these cards because even for me uh i when i looked into this a few years ago and it was so difficult i wanted it was a brief moment where i wanted a gallardo superleggera brief moment very nice car and uh even speaking of the banks it's just like they wanted you to have a history of working your way up and since i had always paid cash for these cars i had never had a previous loan they were like well we want you to have a mid tier and see don't just go from nothing to this car so what you're talking about happened to me when i went from the gtr to the gallardo okay and so i bought the 2006 gallardo spider and it was a hundred and sixteen thousand dollars um i had only had a loan on my gtr which the gtr i bought for i believe it was like low 70s it was a 2015 and um they were they were giving like twenty thousand dollars off msrp back then there were gtrs or 106 000 bucks they were really hard to sell and this one was a demo so it had miles on it so i think i was out the door just about 80 grand and i put 10 000 down right so the down payment is the most important part of financing a car right i mean there's a lot of guys on the internet that'll tell you zero down there zero down that i mean it's i don't get that that no one does those loans in the car business if you put thirty percent down you're automatically approved no matter what you could tell them you make a bajillion dollars a year and they won't check it if you put 30 down it's like the golden rule for financing cars okay so when i when i got the gallardo um i already had the gtr and i didn't really want to trade it in i wanted to keep it right because i was kind of like well this car is making money i don't want to sell that one just to get a different one to make a little more money i want to make a lot more money and have two so i i saved for those those months that we were making money i had two months that we were making money and i saved forty thousand dollars from the rental fees right and so i was able to put forty thousand dollars down and i financed it with a company called putnam leasing which is like a twenty percent interest crappy but when i was that age and i was making money from the car i didn't really matter to me and so they don't put it on your credit report they don't uh really write it down unless you do like a bad deal with them it's it's often it's under the table it's a leasing company and most exotic car financing is like that so two months after that i was able to go to another leasing company and put 40 000 down in the ferrari california which also did not report to my credit report so all i had was this gtr on my credit that was with the regular bank yeah and so now i had three cars and those three cars were making enough money for me to buy fourth car cash and that was a mclaren mp4 12c so by the time i had four cars it was a lot of money coming in right but then there was a lot of money going out and so essentially after about six months i had a lot of things i had scooters i had slingshots i had all this stuff had a bunch of car payments and the city came down and uh sent these two guys a letter and basically they were doing business on a business license well they kind of had a business license but it was at a location like a warehouse on the side of the strip somewhere and they were doing business in the front so i was like kind of like completely shocked and they shut us down i had all this debt i had all these cars i had 35 40 scooters that i was renting and i had nowhere to go and these guys just kind of packed up and were like sorry i was like what and i was i panicked i had no idea i went home i like started crying i was like i told my wife i sold my house for us to expand this like little business right i had had to buy some you know time money to pay my bills because all that money wasn't going to pay my bills i was going to pay like for cars so i sold my house about a month before this happened and my wife almost killed me i'm pretty sure that she wanted to so uh i used the last fifteen thousand dollars i had and i leased the space that you went to wow i didn't did any at any point it crossed your mind it's like well you know i could sell off these cars i built up some equity in them yeah but then i would have to be a cable guy again and i already had this cool lifestyle where i mean after you buy a really nice car i don't really care what it is it's old and you want another one after a couple weeks right like there's always another one there's always a better one so after i had gotten three really cool supercars and i still had the gtr and then i had a slingshot i had all these things and my family saw like how i was doing so good and yeah i was really innovative i mean no one had really kind of done this before hourly supercar rentals right it was a it was a new thing so i didn't want to let anybody down and i really didn't want to show any weakness so no one actually knew besides my wife yeah that the business wasn't like cool and i was kind of young and dumb and so when i went i leased this space at dean martin the one you went to and i just put up a sign out front and people from the bellagio could see the sign and they called the day i opened i mean i went through the licensing process and yeah i got all my stuff situated right and that took about 45 days right so through that time leasing it getting all of it ready i went down to zero dollars like nothing like my credit cards are maxed out i had no money and the only way i was going to survive if i had rent rented those cars and the first day we opened i did and so kind of like the rest is history yeah and when you were working with those two guys using their lot were they just making bank off of you if you were still giving them 50 of what you're making at that point wouldn't you have realized that it would probably be better if you were to get your own lot if you're paying them half of your so i wasn't only just paying them half i was actually paying them fees as well they were charging me for insurance which there definitely wasn't insurance right i mean they they keep telling me to this day i mean i'm not to this day a few years ago i ran into one of the guys i'm like dude just tell me the truth was it really insurance because it was like ten thousand dollars a month now i'm just sitting here like was there really insurance and he swears to this day there was a church i was curious how that worked it's how the intro like if a car was wrecked did you so you didn't have insurance in your name in that car at that time all those cars are registered to my personal name oh wow and they were all personally insured by me which if you were to have rented the car i would have been screwed if you would have crashed it because i wasn't i didn't have my stuff together yet yeah like i didn't know what i was doing right and i didn't understand rental contracts but when i was forced to do this on my own and i had no one else i had to learn i went to the dmv i got my license to sell insurance i became an insurance broker insurance agent i got my license to do every single thing car sales car dealer so i went through the state stuff and i i mean i'm actually like pretty interested in learning the law and the to do it the right way so i spent a lot of time reading all the manuals and the books for the dmv and everything and so through this process i actually became relatively smarter you know i mean it was a it was a good learning experience and now that's why royalty still exists the typical age of an exotic carbon company is like a year and a half to two years why because they don't do all of the things the right way they did it how i did it in the beginning where there's no insurance and you had all your cars financed now there's no royalty cards financed i mean there hasn't been for years but in the beginning you know i wasn't wealthy i didn't have any money for my parents i didn't have anything so i just did it the way i could and i got away with it but today you can't do that anymore i mean now there's like so many players like turo and all these other apps and ride share things and this and that it's really easy for people to just put up one car in one of those apps and make a little bit of money right to do what i do to start and to get to the 50 car level it takes a massive overhead and i mean five years of youtube videos it's a lot of work yeah why don't you do touro why not put a few of the cars up there and just kind of capture that market as well because i have more customers than touro now okay um i have a wider range actually touro like four years ago reached out to us and invited us we put some slingshots on touro and like the first customer crashed it like that wrecked it but like destroyed it like the front hit the curb and everything and turo said because we were a commercial business that we're on our own we just pay for it and i was like well that's not okay like doesn't the customer have insurance or something so we had like a really bad experience but they take 30 and sometimes up to 50 so if i have my own network of people you know we have our own business then why would we want to give it away for no reason that's like paying google ads or you know some advertising service right and plus touro is actually kind of a bad business they don't really price match or price cap different categories so if you have a slingshot and yours is 500 mine could be five dollars it could be 20 it could be 100 we can set our own prices and that's kind of unfair to the renter because if there's like 10 of the same car the lowest one wins right and it works from the bottom up and the guy that actually knows what the value of his car is really never rents the car so it's kind of unfair turo should change their business model slightly i think it's kind of similar to airbnb though where people could set their own rates and you know you want to stay competitive but at the same time you want to try to maximize yeah right it's not like you're renting the exact same thing that's true yeah so like if i'm looking for a lamborghini huracan and i have one for or you have one for 1 000 and he has one for 500 well who do you think i'm gonna rent it's the same thing right so the same condo isn't the same condo you know i mean it's like a little bit unique and airbnb is actually relatively competitive i mean they're all pretty much the same you know i think in the car world because people have different car payments they have different insurance payments the variety of people that have them right in their current living situation dictate the price that the cars get rented for got it right if someone wants to make 500 a month or five thousand dollars a month that determines your price point that's interesting how much are you making now from the entire rental car business just overall because i'm curious about if you if you're comfortable sharing some of that sure yeah the number is behind it it depends with covid we did really good and then we did really bad we did really good and we did really bad right so we don't really know where we're gonna sit but typically with the fleet size that i have it should be six to eight million dollar a year revenue business right that should be adequate um we've done better than that and we've done worse than that you know so it kind of fluctuates right now quite a bit yeah but then it's also the overhead right so then you have leasing space insurance uh what about like gasoline or repairs how often do these cars need to be repaired damages or damages are prevalent right damages happen every day um i actually started making my own wheels like i manufacture my own wheels now because they were damaging so many wheels and lamborghini and ferrari were unable they don't make that many wheels like they don't have them in stock so like curbed wheels happen sometimes three to four times a day and sometimes they crack and like i'm kind of against powder coating because i'm like a firm believer if you powder coat your wheel too many times it weakens the integrity of it and i don't really like to take risk like i don't leave myself open for anybody to sue me so uh we make our own wheels now that's how many damaged wheels we get so i've got like a warehouse full of 600 sets of wheels that wow are ready to go at any given time to replace on a car um i stock like almost every bumper uh every brake pad the the way you make money in car rentals is to never have the car unavailable right and if you come and rent the car and you get a flat tire it may be your fault but you're going to want your money back so like i have a van specifically dedicated with the tire machine and everything built in i can drive to you and change your tire right there because i'm really i don't like giving people their money back for things that i can control right so the car rental business is very demanding for extreme immediate service right and when someone feels like they get that service you get the amazing customer and you get very loyal people that want to rent 10 20 30 times and when you're renting a car at the price point that we rent yeah that's a great customer right and that comes down to service so the typical person rents one time but like right now we're seeing like a 30 to 35 percent repeat rate because of the pandemic because there's not that many things to do people are coming back to vegas a lot right i mean if you live in southern california there's more restrictions there than there are here right and if you live in other states like the east coast there's also more restrictions there so they come here more often because they're not going to europe or wherever so right now it's okay do you think your average customer is someone that's just trying to rent a car for a day and have a good time or would you say that they're like because in my opinion just from someone who doesn't know much about the business i feel like a lot of people would want to rent a car to like show off you're going back to your high school reunion or you're taking a girl on a date something like that oh jack you should you should get a car to pick up a date we gotta go yeah let's do that no we could vlog it picking up a date and a lamborghini hurricane i i i i could not actually do that why not jack that is so embarrassing you have to do it that is so horribly embarrassing not in paris i would not get a second date yes you would i guarantee you would make a difference listen you would get a second date but not a third date because when you showed up in your regular car on the second day oh right yeah then she'd be like what's this yeah yes bait and switch yeah second date guaranteed third date probably not got it well i drive a lexus too okay well that's good 2005 rx 330. it's all the same lexus is lexus right yeah exactly so a very similar car yeah very very similar you probably have better seats than i do mine are relatively uncomfortable i got seat warmers i don't know if you i don't he drives a lexus lfa i drove that today yes yeah the uh the customers come in are like 99 today about showing off right there's like one percent that people come in and they rent cars for longer than one day where they're used to that car and they own those cars where they're from and they want that car while they're on vacation right that's like one percent of people it's crazy to me to be like that's my threshold i need that car everywhere i go yeah i mean it's it's tough because like you're the typical rental car person when they come to las vegas vegas is such an easy place to use that car do you rent that car when you're in dallas texas for business probably not right do you rent that car when you're in miami yeah like it's easy to show off in miami just as easy to show off on las vegas boulevard right and actually las vegas has a lot of cool places to drive and use the cars i mean you live in a wonderful place right i mean there's great roads out here they're open they're clean it's all paved right so it's a good place to use the car too so i think we have pretty much a millennial focused business right now that is a lot centered around instagram and people showing off but that's also a bad thing because when people show off they make poor choices i'm curious i i remember seeing on instagram where people were renting out the private jets on the inside just to take pictures and videos why haven't you done that with cars of just like people could go and take pictures with the car the car stays stationary but you could have a cool backdrop or something and i mean maybe we could rent a car to like selfie world right where that's where they do that sure they they have sets built out that are for people to take selfies and show off right um i don't know i think i'm kind of like trying to focus on the more i want to say bigger money but i mean how much could how much would you pay to take a picture in a lamborghini twenty dollars right maybe yeah a lamborghini seed is fourteen thousand dollars so how many people will take to ruin the seat so you would need 700 you'd need 700 people to make that money back just to break even and replace your seat i don't know it doesn't seem like you're not good for business that's fair it's wild to me because i do see anytime you're on the strip the people it and you always know they're the rentals because they're completely stock they're bone stock cars usually no tints and they're bright colors always and uh the windows are always down and uh the music's all the way up and they're always look they're looking around always looking and they're looking at people and they're like oh they're looking at me they're looking at me it's kind of funny they're looking yeah and uh you can tell because they're always leaving first gear open till the end oh yeah yeah so downshifting a little too early i kind of pride myself in window tint and black wheels and uh i'm uh one of the founders of rift exhaust so like i try to put exhaust on the cars and make them a little bit more than the typical rental that you would see from another company yeah right like i'm really offended by people that have silver wheels on their car i mean silver works on some cars but like on a orange lamborghini i feel like it just should have aggressive black wheels and look more like it's your own yeah right so it's uh that's kind of like a little bit more royalty has that ownership look yeah there's no like license plates that say rental on them or rent me or phone numbers so that's always been kind of a staple of our business that's interesting what's shocking to me is the fact that you can start a multi-million dollar business or at least a business that grosses over a thousand dollars a day with just like thirty to forty thousand dollars i mean i think that's most good businesses i mean i started uh a restaurant with not forty thousand dollars but i started a restaurant with like 200 000 and it it's already got we've already got 10 locations right let's talk about that why did you decide to do a restaurant isn't that a business that so many people fail at is that a really difficult thing to get into you know i swear i don't know why but when people tell me that the number one failing businesses are the ones you obviously don't do it makes me want to do those only i don't know why it's like crazy to me but yeah like the restaurant was always a big thing and i've always wanted to be in the quick service industry because i feel like the customer i guess once you once you have the experience with a customer that spends two thousand dollars with you and the level of detail you have to have everything seems easy right the level of responsibility when i give you a four hundred thousand dollar car and you give me two thousand dollars and there's no other money exchanged there's no deposit there's nothing else it's a very large risk and you have to be really focused on who you're giving that to otherwise you can end up on a youtube video right yeah because that's pretty much the customers that that get there the ones that probably shouldn't be doing that and when you learn that customer and you learn that type of business you learn so much about people and the control you have within that atmosphere so like for the restaurant industry for me to give you a sandwich for twelve dollars it seems like like the child's plate to me like i'm like it's so easy you're either gonna ask me for twelve dollars back because you didn't like it or you're gonna eat it and love it or maybe you eat it and give me a three-star review there's like three options there sure yeah you're not gonna take the sandwich and hit me in the face with it you're not gonna steal it right and take it to california and it's gonna get impounded somewhere and i'm not gonna be able to get it back right and you're not going to like go and do crazy things and risk everybody's life and i have to file insurance claim to get my sandwich back right so all of those crazy things that happen at royalty can't happen in a restaurant so all i have to do with the restaurant to be successful is to give you that same feeling you get when you get that two thousand dollar lamborghini not what makes it easier it was two hundred thousand dollars to start this up basically yeah i mean we've spent more money since then because we have nine locations now but the first restaurant um we spent a little over two hundred thousand dollars at um we've made improvements after we opened but we got voted the number one restaurant in las vegas on yelp for 2021 and that restaurant grosses almost as much as our chicken as our uh royalty exotic cars no eight million six to eight million dollars in one restaurant uh well we have two now okay that are open open yeah we'll have we have eight under construction two are open each restaurant's doing about 250 000 a month wow out of 2 000 square feet what's the overhead like because i've seen on restaurants it's like a 10 to 15 profit margin is that about accurate 25 to 28 for what we do because we have one item we have chicken fried chicken so we have a 84 sku restaurant yeah so uh we are just starting to sell franchises in january right now but uh the hot chicken industry is like blowing up like crazy so we're getting uh average about 7 500 to 10 000 a day in revenue which is essentially 700 customers a day in a 2 000 square foot space at an average uh average ticket at 21 so it's like really really really good business how do you get so many people i mean youtube helps a lot yeah right because we're popular is it the channel um your channel or is it is there another like houston's chicken no there's only um behind the scenes of that so that would be great yeah we're my business partner edmund he um uh his youtube channel was edmund monday i think uh armandi and he's uh he was a professional race car driver so since i have royalty and i'm like full-fledged in my rental car business i put like 50 of my time in the business but he's a hundred percent there so he is vowed to change his youtube channel to basically the houston's hot chicken youtube channel where i mean we have like some of the hottest chicken tenders in america so like we have like this game called tender roulette where there's like six tenders and everybody grabs one and some have no spice and some have the you don't want to taste that spice because it could kill you right and so we have all these like games that we play and that's what his channel is going to turn into so the tender roulette i mean the tender eating competition how many people can eat the spiciest stuff it's really fun to watch like that stuff right there for me is exciting it's funny i think this is pure coincidence but uh i don't know if you know this guy on tick tock uh he goes hooked l i think it's hooked lv yeah he's a big he actually uh runs our social media are you serious yeah well i mean he's awesome yeah he helps us um run our social media so his video came up now i'm uh i'm i have i have two tick tock accounts one of them is my my personal one where i where i watch them the other one is just a random one that uh just for you know random scrolling or whatever but uh his video came up on houston's chicken yeah and it was so good and he actually reached out to me uh as just a subscriber when when we moved to vegas and we met up with him yeah he's such a smart guy yeah i met him when i first first started the idea of opening this restaurant this is early 2019 and um he was working at whole foods yeah uh and i met him there and he was talking showing me his vlog or his uh uh account his tech talk yeah and how he does restaurant reviews and i'm like man like when we open you're gonna be my guy yeah so we had talked to him first i mean i had seen him at whole foods he was working at like the little deli thing i've seen him for like a year before you know we shut down and everything i was going to the grocery store all the time and i would always say hi to him we chat and talk and so when we opened he was my guy he was the guy that helped us so uh we gave him the contract to do our social media yeah and he's great and he actually has a lot of really good ideas too and i'm hoping he has a really cool burger place i want to invest in but that's maybe for the future yeah that's cool yeah i'm thinking this would be so viral to be able to do like that you know the hottest chicken ever little challenges like that i think i mean there's so much content you can make with food because it reaches such a wide audience that's like what the car business is tough because it reaches car guys and i like i mean we're mutual friends with strideman right and i talk to james every once in a while when i go up to utah and i'm just like you know james like what's next i always ask him and he never really gives me a straight answer but what's next for him yeah because i mean how many more subscribers can he get right i mean he's been doing it though which is crazy i love it for the last year of like what else could he do but he keeps delivering on just great content it's wild and so like once you take get out of that niche of like one specific thing right food is like a completely open genre that reaches the world's population because everybody eats everybody wants to you know we release all those really great um uh what's the word i'm looking for but uh like the serotonin in your brain when you eat something really good right people crave it i mean that's why we're all over overweight right i mean that's why i'm overweight because when i'm stressed out i'd love to go eat something good i'm trying to lose that yeah that's my resolution this year yeah is it really yeah i've made my resolution to never want to lose my weight because like it's just something i always try to do and i just can't so i just accepted the fact that i'm just gonna eat good you know i'm gonna eat healthy i don't know i think i think there's a balance like i'm hungry right now and i'm resisting i'm starving right really i'm so hungry see now we're doing the chicken and i was like geez that would be yeah you can make me so hungry it's dinner time we could have sponsored this episode it just brought in some chicken and oh my god we couldn't we should have had i didn't think about it we should have had one of our we get like four or five burgers and one of them should be the really hot one and we all agree that we have to eat that one i'm vegetarian vegetarian if you are oh for 30 days i can make you a houston so houston we have a problem is our hottest sandwich naturally great name right and so liftoff is the one right before it and then you have spicy medium mild and then we have a memphis dr memphis dry rub and then we have one that has no spice at all just chicken for kids grams and you know stuff for me the memphis dry rub is kind of like my favorite cause i try i have a pretty weak stomach myself so i try not to eat anything spicy so that memphis one's pretty good but uh houston we have a problem we could make it a tofu so you can do a fried tofu for you and uh it'll it's actually not bad the tofu was good first time ever tried tofu i mean we fried it and put all the seasoning on it so kind of tasted like chicken to me but one thing i thought that you did that i really liked a lot didn't you host a car meet yesterday yes going back to that we do car meets once a month and we bring i mean we had four or five thousand the f-spot video was out of houston's hot chicken car me yeah it's like four or five thousand yeah yeah you invited me that night it was at night right yeah yeah yeah i couldn't make it i wanted to make it though yeah it's uh we do them once a month and so for every grand opening we have a few grand openings coming up we have two in april and then we're opening our fashion show mall location on the strip uh probably in june so that one's gonna be hard to do a car show because it's inside you know the mall on las vegas boulevard but for every new place we have two drive-throughs that are opening in uh in march april may whatever those are and those are gonna be really fun because uh we're gonna have cars all over the place and there's those are great shows so i've had this uh this theory okay and i've had two friends in the past who have opened restaurants we've always said when you open a restaurant you have to have a car meet in the parking lot and both people who didn't do it the businesses did not end up doing well so from now on i'm like in order for a business to do well they have to do a car meeting in the park it works though because you get so many people just parking there out front of the place you get cool cars there everyone's like oh what are they what's going on oh it's the houston's car meet something so we have i think we have like we have 410 five-star reviews we have seven one stars and about four of our one stars are because people were mad about our car meet it was too loud it went on too late it was all the old grand oh it's great i love it yeah if i can get a one star review that talks bad about how many people came to my restaurant i think i'm doing something good right and the other three bad ones are because it's too hot right i mean one guy walked in and was like i need your hottest sandwich right now and then he said in the review that he has a sensitivity to spice i'm just like you know were you on drugs when are you doing this like i don't feel like you should order the hottest yeah there's 2 million scoville units 2 million i don't know what that means yeah a normal mild popeye spicy sandwich right like yeah that's pop by spice sandwich it's so good 25 000 squibble units 25 000 to 2 million that's the how is that difference though it's not that no one's supposed to eat it that's why it's called houston we have a problem you shouldn't eat that one you're like you haven't [ __ ] i can i can't even smell it i'm like never had it no oh my gosh i haven't even eaten the medium one i'm scared i'm i'm like not about spice you know so would you eat a gram i don't i hate i hate hot but if we had a competition you and i loser had to eat it i don't know if i'd be able to finish it i would try it so the sandwich is is kind of a cheater way to try it because you have coleslaw you have pickles you have our sauce you have the bread the real way to screw someone up is to let them eat the tenders the tenders are plain it's just spice on spice on spice there's nothing else just more spicy somebody finished the whole thing yes one of my employees andre is he he must not have any taste buds he could eat this houston we have a problem tender with a blank face and just eat it he doesn't even make an expression his body is sweating you can see him physically sweating but like we've had people take one bite and profusely puke we've had people pass out like you have to sign a waiver like you have to wave like you're like legitimately you could go to the hospital if you eat too much of these particular spices and so like it's dangerous i mean you're not supposed to eat scorpion powder or pepper you're not supposed to eat these things and so like people this is like a challenge right i mean the hot chicken genre the space is kind of fitted with these people trying too spicy of things now some people can handle it no problem i mean if you're from some ethnic regions that are used to those spices when you grow up obviously you're going to be okay but coming from las vegas where i've never even seen a ghost pepper or i mean let alone a habanero in some places that's like insane to me you know so it's pretty it's pretty dangerous do you ever turn anybody down at the restaurant all the time really this lady wanted her eight-year-old son she signed a waiver for eight year old son i said ma'am listen you can write me all the reviews you want but you're not taking this and you're not giving this to your kid and that was that and i happened to be there at that moment i don't know maybe she didn't like him i'm not sure it's the only excuse i can think about she just didn't unders stan maybe her son wanted it she didn't get i i really have no idea but like if you just understand i mean we literally label scoville units right like hot cheetos right are like five thousand scoville units really they're no no those are hotter than popeye's hot chicks they're yeah yeah well it's but when you eat popeye's chicken you have so much more to you're eating like such a different way like if you just take popeye's chicken and cut it up and eat it it's going to be way spicier than if you have it with bread and all the sauce right because it drowns it out so you have to look up scoville units and do your research before you like go there and go crazy that's fair maybe i'm just a skeptic because i've never really had anything that's like that hot like i had the world's sourest candy but that was how we did that that was still very tolerant oh my god i can't even eat a warhead yeah i think we still do yeah i mean yeah no that's that's fair but even the world's sourest candy was on that chip no it's not no that's supposed to be crazy hot uh but it's different it's like a it's a very it's a dark ghost pepper that they use and it's a very hard ghost pepper and i heard that there's scorpion pepper on it too scorpion pepper is like very very harsh right like different peppers do different things right i mean you've eaten wasabi at a sushi restaurant right that's only spicy in your mouth and then like it kind of goes away right but there's peppers that don't go away they like increase the more you digest it right and so that's kind of the the one chip challenge where you eat it and you're like okay and then it like destroys you it's like an explosion and you can watch some of these people i mean i watch shaq eat it it's pretty funny i'm sure for him the chip is like this big it was like this i've seen this video it keeps getting recommended of shaq with the water bottle yeah i see normal people there so the water bottle looks like this and he's just holding it that's hilarious yeah it's it's really interesting it's very interesting what uh uh where influencer culture is building now right i mean think about all the things that we think are cool today and so that's why houston's hot chicken works you know if i open like a thai restaurant i might not do good you know who knows yeah now you turn down people at the restaurant occasionally for certain situations like that what about the the car rental business somebody walked in and you're just like no i could i could tell that i am the king of turndowns yeah like the king how do you do that in a way that they don't feel like i have like no feelings anymore really i am i it doesn't matter i used to be like i would just make them jump through more hoops get better insurance and do this and do that now i'm just like here's an address of a company that will rent to you that feels more comfortable with it that's what i said yeah and what sort of red flags do you look for today in during the pandemic era it's mostly uh younger kids right i don't know why but we never really had like the 18 to 21 year olds yeah we make it pretty mandatory to do 25 but like you don't always know when they're not 25 until you like go through the whole process you've rented them the car then you get their id like we don't get their id and check their insurance first before they pay typically they pay online they preserve it and then we find we see them then we see their id so it becomes a little bit more difficult to turn them away once you've already have a reservation a month in advance and all of those factors right we get their insurance about a week before they rent typically so we can kind of mitigate some of that but sometimes people don't send their insurance something that on on your website that says like you must be over 25 and like they they certify and yeah they don't listen to that that happens all the time yeah so if so let's say i walked into your place and i wanted to rent a car would do you think i would be approved or denied jackson 23. well he's 23. i already can tell you it's approved right there's certain mannerisms that you can tell someone's responsible or not responsible right and uh i mean i can tell by your hairstyle that you're responsible like it's my hair is excruciating thank you he's pretty bad yeah you're not you're not impressing anybody yeah i mean there's just certain i mean how do you explain this without being offensive right you can't but like you just learn how to read people and what they're feeling right like their vibe their aura like all that stuff really plays into a factor how calm they are how they talk right if they come in with a group of like 10 guys and they want one car it's an automatic zero no for me that was what we uh it was lucky who helped us get uh for father's day we got a lambo and a ferrari we brought it back and uh that exact same situation it was like it must they almost have been 20 21 years old five of them all wanting to rent one car and it seemed as though they were each like throwing in like a little bit each like a hundred bucks each yeah and they're just gonna share it that's a hard no for me yeah um anybody that comes in with like any girls that come in that seem like they should be renting a car a lot of guys with no insurance will send their girlfriends in and rent cars like straw renters happens every day and it's typically like on holiday weekends right it doesn't happen like on a regular weekend where it's like families or the events are different it's like memorial day or super bowl weekend where you get like a large crowd from like all over the world or all over the country and uh you can kind of tell like they're more they're nervous you know or they're they have like kind of like they're on the phone a lot there's a lot of those little red flags that you're just like we can't rent you you know because a lot of people uh it happened actually to another car rental company of mine it's kind of a sad story yeah but a girl walked in rented the car and her uninsured unlicensed boyfriend was driving like over 150 miles an hour and hit someone else on a motorcycle and that motorcycle list died no and so those things typically happen and i'm like a really big proponent of this like i'm in like the news and i'm working with the city to try to change this because it's really dangerous and there's really no regulation in this industry a lot of people risk a lot of things and so um a lot of companies don't really go through and check their renters right and they uh i do a pretty deep check like i have like a physical driver's license scanner we get like a dmv record like it's pretty quick i mean we have to pay seven bucks for it but it helps us make those determinations you know so there was another accident that happened with a guy who had just got out of jail for a dui it was his third or second dui wow three hours later he was or not three or it was like a little bit later a few hours later he was driving like 140 miles an hour down tropicana lost control and had a gun on the sidewalk first third dui so those types of things you gotta avoid i've never knock on wood had any injury accidents since i've started but i'm really picky because like there's always another customer that's responsible i think four million people come to vegas every month if i only have 80 cars it's pretty good odds i'm gonna rent them every day right i mean and if you have less than 80 cars like let's say 10 12 right most of the other competitors here down have like 10 to 12 cars you're gonna rent them every day you don't have to push the luck and just take the first dollar that comes in yeah right and so that's kind of the big red flags you got to be very careful you were telling us though about like going to california and having to get like to go to court what happened there how common is that so i had a woman rent a car and uh she came from the cosmo she refused this is unfortunately while i was out of town and uh had a couple of new employees that were training we had a retail store at the mall so those employees trained at our main office then went to the mall and sold rentals so this one of my new girls was renting a car didn't really learn the the red flags yet rented a car to a girl and uh took all the information over the phone and went to the cosmo to drop off a dodge hellcat and they did the contract there on the spot took the picture did all the stuff but um we didn't get her in our office and so that was a big issue she paid to go to california and it's okay like sometimes international people will come from like the uk and they'll want to go to disneyland that happens like every time i mean if you come from the uk that's a cool place yeah so they fly into vegas and then they drive to disneyland and come back so you take an suv or a four-seater car yeah right so they have a fee for that and they go and they do it they come back so this girl paid she rented the car for three days and um on the third day she was due back at 2 30 like one o'clock we tracked the car and it was still in california so we sent her a message and she's like oh yeah i'm so sorry i'll extend it charge my card well her card got declined so she's like well i'm on my way back right now i'll just pay you guys cash i can't put in the account just an excuse after excuse after an excuse so like the fourth day happened and the car is still in the exact same spot it's right next to dodger stadium like it's it hasn't moved in it hasn't actually moved in three days so on the second day she's in california it was still there so now it's the fifth day and she doesn't answer us anymore we call we do this we do that so i said okay guys i had a location in orange county i mailed the key there and they went up to go get the car yeah so they go to this guy's house or this this house where the car is at and the cars in the driveway they just turn the car on they back it out they get in the street and as this is happening some older gentleman comes out screaming and yelling where are you taking my son's car and my renter's like well he rented it he's like no he bought this car and my one of my employees like i'm sorry you just were confused it's just a rental he didn't bring it back we're gonna take it now he calls the police and it turns out that the son was actually a police officer and he purchased this car on offer up he purchased my hellcat on offer up now there's a little bit more to the story in my opinion because why would a police officer give 30 percent less value the car was 30 less value on offer up how does that in cash yeah and think it's a legitimate transaction how did he didn't get a title he did they made a title for this car so they had someone at the dmv make a title legitimate california title but the title number was wrong there was a it was a manufactured title number yeah and the vin number was one digit off and then the year was also wrong so like the title wasn't like legit and like if you checked the title on the thing it was wrong like it was the car was a 2017. title said 16. it was really weird yeah and like the title looked perfect but you had to like look into it so these police officers come and they're like going crazy they didn't know what to believe and so i'm in las vegas at the time and i'm like why didn't i go to this one you know this was a huge video right we were filming the whole thing and it turns out this woman sold this car to this guy i think that guy was hit on it because i don't see who in the right mind pays 30 less in cash as a officer of the law for a car and doesn't drive it he the act the place where they said that they bought it yeah it drove from there to his house stayed there three days if you buy a brand new hellcat aren't you going to every one of your moms and friends and everybody you know is house and showing off and doing burnout just keeping it there not driving it it was at his house i feel like he was he was the one in my opinion that created the title and hadn't sold it yet that's where i'm at because he was too calm about losing x amount of dollars and it was a large amount of money like why would he he said he paid cash but okay there was no record got it and i'm like okay so i'm telling you if i buy a brand new lamborghini i'm gonna drive that thing every second of the day i'm gonna go to work and back and here and there in the gas station i'm just gonna go to the 7-eleven just to get gas and i don't need it could you ask for a bank statement or something it's just like oh i want to see that i mean through that like i mean why does the police officer have x amount of dollars in cash i mean the hellcat's worth 60 000 you pretty much do the math that's right right 30 less of that is what the alleged amount was i mean it's a little fishy so they impound this car because i refused to report the car stolen and the reason i refused to do that was because if i report the car stolen i'm gonna have to get my insurance involved they're gonna have to do an investigation i'm gonna have to file a claim right we go back to that insurance thing that i was talking about and it's going to be a huge mess and they're going to impound the car and then it's going to say stolen recovery on carfax which is going to devalue the car even more and the people who rented it didn't have legitimate insurance likely right weren't a legitimate person right so we didn't find this out until after but of course all the documents they gave us were fake right and so all of these things happen and the police take our car so they threaten me and say if you don't report this stolen to protect our officer that's what he said we're going to impound it they took the car for three months and didn't call me they ghosted me every single day i'd call them and call them and call them and then after like three months they're like hey we called you three months ago to pick up this car come get it and they made the release stamp the day after they picked it up wow just so that i had no right to sue the department for wrongful and everything all that stuff they were very calculated it was a really weird situation it was the weirdest thing that's ever happened to my company period wow so why not just can't you self-insure i want a million dollars a year i want to yeah i mean i think that's the necessary next step yeah at 400 000 a year maybe it wasn't the right thing but now it seems like the only logical thing to do yeah you know so i'm i'm gonna have to do that this year i think or we just translate our business into something else right i mean with youtube i thought about becoming a full-fledged car dealership we're licensed to do that right i mean if we just do rentals on the side right then maybe it's not that big of a deal right we don't have to have all of our eggs in one basket you know if we just sell cars rent them a little bit here and there and make the main focus something else the insurance liability will go down dramatically right but um self-insuring is probably the only answer how has the appreciation of like the used car market affected you with such high inventory and just the overall cost of cars uh increasing lately i mean that's the best thing that's happened because i had all these cars you know 50 plus cars before the appreciation happened so like the entire year of 2020 most of 21 i didn't take any depreciation so what's your thought about the value of the used car market is it getting too crazy right now just to put this into perspective yeah um i'll give you a real life example my sister-in-law leased a 2000 whatever 18 or 19 chevy equinox and uh the lease came up in december of 2021 and like earlier in july august she wanted to trade it in and get a new car because she was already over it right she took it to carmax and her lease payoff was around 17 000 and they offered her 15 200 for the car so she didn't have the money at the time to to pay off the difference and trade it in she didn't really want a negative equity so she said okay i'll just wait till december pay my payments and then i'll turn the lease in no problem so november comes around this is only what three months ago and i told her just take it back to carmax see what they say they re-evaluated the same car with 1 000 more miles on it and five or six months older for 23 000 the card appreciated eight thousand dollars the car brand new in 2019 was less money than twenty three thousand dollars so a used car that is two and a half three years old at this point is worth more than it was new in 2019 trade-in that means they're going to take the car for 23 000 they're gonna spend about a thousand dollars reconditioning it and they're gonna list it for 29.99 that car was twenty three thousand twenty two thousand five hundred dollars new and now it's 29 nine used with about 18 000 miles on it at the time does that seem logical yeah i mean it's crazy it's crazy but that's that's true for teslas it's true yeah so just think of this narrative at what point does the ball drop so my sister-in-law goes and buys a new car right there's new inventory sitting all across the country waiting for these chips that we're all waiting for right the world's waiting for chips ship shortage is real there's hundreds of thousands of cars across the country sitting in storage lots and ports and here and there waiting to be sold so the guy that buys the 2019 car for 29.99 plus sales tax plus fees is in the car for 34 thousand dollars what happens when the 2023 version comes out and the msrp is still 20 2 500 right because eventually there's going to be enough of those cars right for us to be able to buy them at a normal price again because the dealer can't sell everything for ten thousand dollars over sticker forever manufacturers are going to make a hundred thousand a month there's not going to be enough people to trade in the 2019 that they're upside down now consider the value as truly 15 250 only eight months earlier right six months earlier so he's in it for thirty four thousand he now legitimately bought this car for almost twenty thousand dollars more than it was truly worth six months before now when you take that on a scale of a car like a ford gt or a mercy logo or some huge number and you add 10 12 20 the absorption rate is easier but if you take it and you say 110 markup on a used car the ball's got to drop right because that person that wants a new car in 2024 cannot get any how could they get out of that car yeah they're upside down 100 in value right and that's if they have a three or four percent interest rate and they've paid it down some imagine if they have a 12 15 interest rate the car is going to cost them 50 000 right so like the used car market is gonna destroy america's finances eventually when is that going to happen i mean the chip shortage like we have to follow what's happening with kovid because covet in america is a little bit less than covetous other in other countries right like the asian countries are a little more strict european countries are a little more strict so they're like blocking the manufacturing plants from working right i mean here we kind of like go to work and do our daily thing we wear a mask and you know we appreciate the news every night but at the end of the day like life's kind of normal in america yeah right like no one's like scared to go to work i think at this point but like in you know china i heard and read that they have a lockdown where you're only allowed to leave every two days from your house to go shopping so like if all those chips and all those things are coming from those regions when does it end right i think this is going to probably persist through this year and probably the beginning of next year but there's only so many people that can buy a new car and when this value started to go crazy it was because so many people got out of lockdown and was like i'm buying my dream car or i'm spending all of my money right like i don't want to sit here anymore so how do you determine when it ends probably ends like in a year i mean it can't go farther than that because they're the dealerships have to sell cars right and the banks have to give loans and the salesmen have to sell cars and then they have to service them so like there's a huge circle that we have to feed you know so eventually you're not going to be able to trade in your car and get a new one where do you invest your money right now i'm investing in land land is the only thing that i can see putting my money into they don't make more land they just they have enough right in vegas anywhere the land is just finite so um i do have land in the sandbox which is great there we go just in case metaverse land is worth way more than real land one day i'll have one i'm curious if it will be we'll see yeah i have a board ape okay so i'm a partner with steve aoki and aboard ape which is cool um kind of gambling in the nft market a little bit because i don't understand it and things that i understand i kind of want to participate because i feel like there's a lot way smarter people out there making the making the rules but land cars i have probably 50 of my investments in because i know them very well right that's the one thing that i think i'm the best at but how about this for the viewers watching if you have one car that you could buy that you think is undervalued today that you think five years from now is going to be worth more what would that car be is there a price point that i can set up just give give any any car gosh this is a tough one the older acura nsx is undervalued that's like a sub 100 000 car and i think those are going to be mid mid 150s i think there's a 50 appreciation in that the gated gallardos are like 125 000 right now i think those are 250 000 cars right your car ford gt0506 are like high threes mid force those are 600 700 000 cars for sure just like a carrera gt it's about the same number production numbers in that and the cgt's went from 700 to 2 million overnight um in the big hyper cars the koenigsegg ccx the one i took you into that's a five million dollar car and those they're very rare but they're between one and a half to two point five million so that's a double lfa i think reached its pinnacle i think the car is a million dollar car nothing more right there's so many unique cars like the mercy logo that haven't sold lps haven't sold at auction yet that we don't really know where they're going to go i bought a 2010 mercenary sv which is a hard there's less than 100 in america there's no real finite number of that i think that's a 1.5 million dollar car because there's only like 30 or 40 of them right and it was the final edition v12 that made the biggest impact yeah i paid 7.50 right so for me to pay 750 i kind of feel like there's a minimum 50 percent appreciation in that car within 12 months what about for jack if jack wants to impress a girl mazda miata that's the next car i think i want so badly but they're so expensive they're like probably 20 grand now huh i was looking at mazda's i don't even know maybe like two years ago because my friend bought 1 000 bucks i bet yeah no they were like 3 500. yeah my friend bought one for 600 and there was just one stuck lifter forty dollars to fix it and then it ran perfectly oh wow what a cool car yeah so i for you honestly i i know he can uh relate lotus exige i think that's expensive no no they're 40 grand 40 000 car now there because there's a there's a tad there's a few of them that are 60. 2010 2012 they're a little bit more but if you get a 2006 lotus exige you're like i think 40s hard to find 50s now i was looking i was looking if the right one came up i would do it it's the best car i've owned in my life at the when i was 22 i bought my first lotus i bought a 07xz for 21 000. from carmax they had a little carmax auction and i bought that car it was the greatest experience you could ever imagine it's a miata in every respect but it looks like a supercar well it is a super i would say a lotus elise it's easy right now about 40. yeah i've seen lotus releases like i sold one for 16 000 bucks one time my gosh yeah it was crazy i feel like the lotuses right now are artificially inflated a little bit that's a very unique car and it has a very young demographic that likes it and so right now with crypto the young kids have a lot of money so there's a lot more inflation in that car but those cars typically sit at the 30 to 40 range and that's like the best deal i don't know if that's good for no i mean if i'm gonna know if i'm gonna spend 30 to 40 i'll buy a tesla one or three because you know what i'm sorry i i saw that i saw that the corners of your mouth flickered down real quick i just i i don't know like i can't get behind this i have a plaid i mean that's what my wife drives she traded her urus for a plaid she's she's crazy to me i just can't relate to her i don't know why the reason why i am now very gung-ho on getting an electric car is because i was reconciling all of my accounts for like last year figured out how much i spent in gas alone forty six hundred dollars yeah but imagine how much you're spending in electricity i don't i don't think it's gonna be it's big now that supercharging is costing people money yeah true i don't think there's that much of a difference anymore oh gosh supercharging is expensive it's like i had so many miles but yeah yeah but gas is like 70. yeah imagine you're spending 60 on electricity versus a honey you know 100 percent sure all right gas it's not that much less i can't get my head around driving an electric car as my only car right like i could have i wish that like rolls royces and like really nice sedans were electric because they'd be way better right but like as my only car you end up with no soul i mean you you just if you're a car guy that's a real problem yeah you could beat every car it's super fast but i mean at the end of the day like it doesn't give you that emotion and that's the issue i have with these electric cars the poor's take on turbo s i owned one for a very short time it got someone t-boned me unfortunately and i didn't replace it with another one but that car had some weird futuristic sounds it would make and it really tried to put a porsche back into an electric car and i think they did the best job at it so the model three it's like 60 grand right 70 grand model three is now it used to be 35. but now it's like 47 or something yeah that's going to take so much you could buy a new one for less but you have to wait about a year yeah they're so backed up yeah or you could buy a used one and pay eight grand oh it just jumped to ten thousand percent twenty five percent it's i've never driven a model three yeah and that that short wheelbase may be a little bit more sporty and maybe have a little bit more oomph i guess uh i have a brand new plaid like the 22 or whatever and i can't handle the yolk wheel i think it's terrible i just ordered a regular wheel and i'm putting it on there myself but it's too fast and i think that's like a scary thing like when you really push that car it makes you sick like it's too fast i love it do you have a which tesla do you have model three oh okay yeah i mean do you like it i do i love it i mean what's good about it everything like but what uh self-driving is incredible okay sure i love the quietness of the interior i love the big ipad in front uh it's it's this smooth it's smooth it's quick it's uh you know you press the accelerator it goes instantly it's quiet i love the car the storage in the car too is incredible yeah i mean you say all valid points i can't disagree with those things i just i don't know i just i just can't be a fan yet got it so you you vouch for the lotus cause graham has a lotus that i actually wanted to buy off of graham i'm not gonna sell it best best car ever no you're not gonna sell it it's a load evora oh you have a nevora yeah the voras are great yeah evora's are v6 right so they're like a little bit they don't they sound cool but i like the four cylinder sound it sounded nice it was more analog the evora is a good car i mean i don't know how much revoir is now 60 he doesn't drive it though he's got the ford gt i feel like he's got the rams everywhere apparently he hasn't been driving a 40s 2006 60. i drive that the most but he drives all the time [Laughter] it's my favorite car grandma we're like you almost sell jack uh the lotus and then jack can sell me his lexus no i'm never gonna sell i'm not gonna sell the lettuce i feel like graham and i like could go to a boxing match and all we had to do was like talk cars that we drive and it would make me so mad i would be like okay with it you know like it's like people people say i have a punchable face it's just so funny i mean you have cars that people dream to even sit in i'm a collector i've never seen him drive the lotus once i have pokemon cards that i used to use right i mean i'm down to like throw down and play the pokemon cards at this point you know i mean i haven't done it since i was 12 or 13. i still have all those cards but like i feel like we shouldn't lock them in a box somewhere and just sit down work of art you look at it put it there i disagree how often do you go look at your uncut sheet of pokemon cards every time i go to the past glance or do you sit there and appreciate it it's the same thing look at this thing for i see it every time i go and go to the bathroom i see it on the wall what am i supposed to do cut cut that cut it up and play the game yeah no no i'm just saying no oh yeah let's take some scissors to that i don't know i like i like the perspective of like you utilize the things that you have i think there's stuff right i think there's a balance you know i don't know there's no right answer to this because everybody has a different value of what they spend their money on right i mean i could spend unbelievable amounts of money on guns i love guns right but i'd never use them i never use my guns right i just love collecting guns i don't really think i should go use my guns right i think that's kind of like a weird thing i mean shooting range every once in a while go practice but you can only take one or two or three i like 400 guns you know so i could relate to collecting because it looks really cool in my wallet this huge room it's all events right the intruders away yeah i guess but they're they're literally not like they're specialty things like some are gold and they're all crazy colors and it's good i don't really want to go out and just shoot in my backyard all day right but like with the cars you can kind of like drive them in your normal daily routine right i can't just take a gun with me to work right i mean i guess i could legally but yeah it's not really fitting but like with i could drive my lexus lfa to work and i can have a great drive on the freeway 13 minutes of bliss seven miles on the freeway and just go and have great time you know i think there's a balance of that right collecting and then using but at some point you're gonna have to realize we spent money on this and like it wasn't worth it money sitting in the bank probably isn't that funny either right i mean can we agree anything you know i mean if we just have it in the bank we're just losing money to inflation aren't we there's yes but there is also the opportunity of you know if a good deal comes up that you're able to jump on it yeah i think that's graham's trigger i i think wasting money is graham's trigger yeah yes for sure i like just looking appreciating and uh and that's it jack let me give you the only sensible advice in this room let's hear it don't buy another car that's there you go these these these guys right here they're out of their mind for telling you to buy a car that's all i'm going to say st just keep your lexus manager i'm not wasteful like i'm very i i waste my money a little bit but it's on very sm it's like small relatives what is your advice what i could be food okay i get i go out for food a lot like burritos tacos burgers yeah but it's not like it's a a lot of money right so i know that on occasion i can splurge if i if i so please so i do want to get another car at some point i think you should buy a very exciting car to use to go on all of the food adventures and it adds to that experience so every time you go to some new food place drive your really cool car mazda miata would make it top down it's 60 degrees outside or 50 degrees heater on windows up oh gosh play some i don't know crazy train yeah something awesome there you go yeah yeah play something nice and just jam on the freeway and get a good burger that'll be the greatest experience that you can get i agree i mean that's pretty much what we live for yeah it's those moments and you have long hair it'll be like floating oh i'm gonna grow it out if i get me honest it'll just be like all over the place yeah all right i think i think that's enough jack all right is there anything else you want to throw in that's a great thing to end this video on that visual emotional visual moment thank you so much for coming on houston appreciate opening up my third eye i appreciate it thanks graeme yeah and thank you guys for watching make sure by the way we'll link to your channel down below in the description make sure to like the video and get your free stock down below in the description you may as well it's worth all the way up to it thank you guys i really appreciate it and subscribe thanks for coming on that was awesome man it's nice meeting you too