Meet The Laundromat Kingpin Making $100,000 Per Month

welcome back to the iced coffee hour i'm brandon with investmentjoy and so far the iced coffee hours made a hundred and sixty four thousand one hundred twenty three dollars that's the closest guess we've had so far that is actually true oh good it's one hundred and twenty four thousand a hundred and twenty four thousand yeah and if you guys are wondering why this is the exact same as last episode that is because we are doing back-to-back episodes i've never done before in this you know this quick a time so welcome okay cool so i can feel uncomfortable because i was like oh my gosh i'm coming on the heels of someone much much more affluent famous than i am do you not realize everybody else you don't realize how uh internet famous you become you are like the tick tock sensation you just did a million subscribers on youtube your videos are going more viral than any of ours ever have by a magnitude of like 10. yeah but it's all from youtube shorts and those like really don't count but this doesn't matter here's the thing i bet a lot of people might be watching to be like oh who's investment joy where have i seen him before well almost guaranteed if you've opened tick tock almost a hundred percent you've seen how much your laundromats make or how much the uh the what the one i really enjoyed from you was the game where you put in a coin oh yeah the quarter pusher the quarter pusher i loved that uh you on a multitude of busy you're looking at a car wash you own real estate you're basically the go-to of viral content uh but but it's business related it has to do with making money yeah i mean wow you really talked me up i need to hire you guys for my stuff no it's incredible because i i remember and you are actually one of the first people to go like mega viral on youtube uh in the finance space and it was your video how much do you make with the laundromat and i remember that video just i think it was like four million views in a few days in the first few years yeah at peak if memory surgery was october the 19th 2019 very shortly after i was on a certain other podcast we have to provide some proper background to this because on the second channel when we first started it we used to do these things where we'd get people to call in and then graham would basically provide financial advice not financial advice right okay not financial advice entertainment right to talk about finances maybe what the caller could be doing better and it also didn't necessarily have to be about finances but just generally taking calls kind of like dave ramsey right and uh you came on the i i organized your call to come on and i think you had at the time like 500 subscribers was it uh i was a little over two thousand oh was it over two thousand it was over 2000 subscribers but they weren't doing anything i sourced all my subscribers essentially from posting on reddit all the time got it okay yeah but it just it wasn't enough watch time that was a problem i had subscribers but not watch time so you came on and you talked about owning what was like 60 or it was like 100 rentals it was almost at that point i think that was right before i bought the trailer park so i was at like 90 rentals and then right title said what's like owning almost 100 rentals yeah and you were considering buying a trailer park and i thought it'd be an interesting call so i scheduled you in to talk with graham you came on and this was our first real introduction where we we got to know you and this was about two years ago and since then your channels have just or your channel and you're just following everything off of every platform has just exploded and especially tick tock where you how many followers do you have at this point um it's 2.7 million but it should be rolling up like any moment now to 2.8 million which is insane because it's just the viral growth i've seen on tick tock is just crazy compared because the first real viral video i had on tick tock it was the um the magic penny one where i took the briefcase full of cash and then showed what happens if you take a penny and you double it every day for 29 days birthday it was like a four-part video which is insane and i uploaded that and within three days of memory session right had 20 million views in the whole series and i was like what the crap why would anybody watch a 59 second video and i'm like this is basic math but granted i have the aspect i've got a briefcase with a bunch of money in it um i mean i can get a little bit of attention that way but it's just the viral growth was there i was like holy crap this is insane and then you know just kept going on with my regular collection videos regular cycle and just started just continuing on with it and it's been insane and it's just so weird because i get stopped i when i blew up the rumor was with tiktok that everybody was a bot like 90 of your traffic was bots and there was just this rumor i'm like no one's really real and then i got stopped at walmart and someone's like it's the laundromat guy i'm like yeah you watch me on youtube like you're on youtube why where did you see me oh i saw you on tick tock me and my all my friends watch on tik tok and i'm like oh my gosh they're not bots i can't believe this is a really surreal moment like oh wow here's this new platform it was you know relatively new generally speaking and i've got all this viral traffic off of people recognizing who i am and i'm like and i prefer them to be on youtube but i'll take what i can get it's interesting we had zach king on a few days ago and he was talking about that he was on youtube and then his tick tock is what's turning out to be like more popular in terms of followers and people will come up to him having no idea that he is a youtube channel yeah you just know him from tick tock 90 of the people that i talk to that watch me on tick tock have no clue i'm on youtube so there is almost no intermeshing and i was talking to ask said i was talking about assembly like a couple hours ago and i was like there's no intermeshing because he was talking to a couple other creators on tik tok and they said that they just tick-tock traffic sucks because no one will go to your youtube channel like tick-tock traffic doesn't suck because there's attention there you got influence over people but the problem is they don't want to pull people off your platform like everybody knows youtube wants to keep all your views inside the youtube platform and tiktok is like twice as bad they want to keep all your traffic in browser so guess what happens you go to youtube on the in tik tok browser you can't subscribe you have to log into your youtube account from tick tock it's just practically impossible because you have to go through the google authentication i had no idea that's interesting yeah it's it's very very difficult because i've found people that i want to subscribe to on um from tiktok and it's just this mess so i copy and paste their name from tiktok into youtube so i can subscribe to them and then what you have to end up doing i mean there's a whole other procedure you have to do with it but it's just one of those odd things that i run into because i'm like well and i run into people that are arguing and throwing a fit over i'm like well just use the traffic that you have on the platform there's i mean you have a million subscribers on there you can make all the money you need to if you run treat it like a business why don't we go back to the very beginning how do you get involved in doing all of this do you have a degree okay tell us tell us the back story you were the 30 second sales pitch do you want the five minutes how about the five minute one five minutes okay so give us some five minute version okay so my name is brandon i grew up 20 miles south of columbus my dad was a truck driver my mom sold avon um grew up in a us outside of a little town called circleville um ohio we're famous for pumpkins we all worship pumpkins anyway um so my dad drove truck my mom sold avon we were always really dirt poor when six years old we got evicted um we had we ended up moving to the literally the middle of a cornfield my parents were able to find a house that they could kind of afford uh lived there for quite some time um then long story short my dad had a heart attack when i thought it was 18 um we lost that house we got evicted out of that second house with my dad's heart attack he just was he couldn't work anymore so my brother and i we had to go immediately go get jobs i started working up at a warehouse in grove port ohio um just like an amazon warehouse because i i talk very favorably about working for amazon because all these people i've talked to a lot of people on social media like oh i just work at amazon warehouse or i work at a fulfillment center i'm like hey i did that for three years so i worked at fulfill uh fulfillment center for three years uh my brother picked trash for the city municipality um so did that for three years and then i was like you know i'll never be able to raise a family on this i need to find out something that i can do um that i could support a family and i've always had this dream of having a one-income household it's typically you know any more modern society have a two two income household husband and wife work it's hard to raise a family and all that different stuff so i'm like you know i i think if i do i get a real estate license and even in my small town you know this is 15 plus years ago everybody that was in real estate drove a cadillac and they had nice clothes i'm like well hey even in my small town they've got cadillac so everybody in real estate must be rich so i ended up spending three weeks three whole weeks going and getting my real estate license so that was 2006 and then after got real estate i came to the really quick determination that the sales people there were a few that were wealthy but it was practically all investors that were wealthy i ran into a janitor of a hospital in columbus and he was a janitor and he came to my office and this is like 0.708 i got my license to know six and he's like i need to buy i want to buy some getaway land down on the hills i'm like okay whatever you know that's fine go get uh pre-qualified for a mortgage and he's like what do you mean by i said go get pre-qualified for a mortgage and we can talk about what you can afford blah blah blah and he throws a freaking checkbook at me and he said look at it like okay what and i open up this guy's checkbook that he threw at me take a look he has half a million dollars in his checking account and i'm like what the heck did you do you're a janitor and he said i invest in real estate and i'm like you invest in real estate he said yeah i buy houses close to the hospital and we flip them and i'm like oh my gosh i don't need to be a real estate agent i need to be an investor so from 07 ish i spent from 07 to 2013 just like try figure how do i get money to invest and there's a lot of other stuff that went on i got into building websites and online marketing and stuff while i kept having my real estate license i got in big into selling foreclosures doing bank bank bpos uh broker price opinions for banks doing foreclosures ran a foreclosure blog that was decently popular for a while um all trying to figure out how do i get money to buy rentals and i just couldn't do it because i just kept getting more money but i couldn't go and buy anything but first i want to thank our sponsor start engine alex do you know what i'm super excited about this holiday season that you get to eat an entire thanksgiving turkey by yourself and nobody's gonna judge you for it no well yeah but is it the thing that you told me not to talk about in the podcast what are you talking about man there was nothing there oh well is it our sponsor today start engine yes alex it is you see i've been so interested in startups and equity crowdfunding but the problem is for a long time those investments have been reserved for accredited investors with huge net worths but times are changing and now they are way more accessible you know what jack that sounds awesome and i think something like that would really add a new level of diversity to my portfolio and with over 600 000 users and 450 million dollars raised i think start engine could be a good starting point not to mention it's shark approved kevin o'leary aka mr wonderful himself is actually a strategic advisor an investor and a paid spokesperson of start engine plus the ceo howard marks was a co-founder of activision which has a multi-billion dollar market cap so their team is pretty impressive so click the link in the description to get started today and start engine will send you an article that details five things investors should know before they invest in their first startup and you can get started diversifying your portfolio today thank you so much start engine for sponsoring this episode and back to the podcast throughout 2013 i finally figured out you know i can go out and get investors i can go out and get capital a different way and at that point i was able to go get investors and then we just kind of meandered on um picked up the landlord from when i was six years old the one that evicted me um he became one of my investors and we started buying more property and all that stuff so um in that process i started in 2013 bought a house july 2013 i think about two in 2013 four or five and 20 14. um then i just kept scaling and every year i've got more except i think 20 20 i only bought i didn't buy anything in 2020 i don't think i bought anything in 2020 which is weird because i figured if i was going to have growth on youtube channel i'd just be constantly buying properties and yeah right and showing people what it's like and i've bought less stuff since i started like really doing well on youtube than i've ever done so that's what i'm trying to hopefully get back to is buying more stuff i mean we've got the laundromat and i did buy the two car washes but it's just been an odd thing i bought like a vending machine here and i bought an arcade machine here and i'm like you know i really want to go and buy another apartment complex or i want to go and buy some different kinds of real estate that i want to always wanted to try and dabble my hands and i just can cross monetize it with youtube and that's kind of where i want to go but it's just been a slow process because of coronavirus because i've at up until recently essentially self-managed everything which is a it's been a nightmare during chronovirus how many doors do you have at the moment uh it's like 138 or 139 and if you were to buy currently would you use investor money still or would you just use your own funds um it depends if like right now i'm still once in a while taking capital and it's usually because i want to try and build a relationship with somebody if i like i've got well the landlord evicted me i want access to a little more money so i called him oh gosh what was that call like like hey uh you you evicted you evicted us can i get some money he called me he did yes he did he said i've seen that you're really good with money and he said i know that you don't know me very well but he said if the next time you've got a deal give me a call so i was like two or three months later i was like really am i going to let this guy back in my life i was like you know if i would sit down and analyze why somebody would evict my family i thought i'm not saying i would've my family but i'm like i sure as heck would not have done what my parents wanted to do because they wanted a no money down land contract with no credit like i would never do that in a million years as an investor and my parents for some reason thought that you could do that you can't do that if they really wanted the house that we got evicted out of they should have got qualified for a mortgage totally would have gone usda they could have put five down five percent down in the 1990s and they could have bought it they could have done it but instead the landlord needed cash you wanted to sell the house out so he evicted us it's like it's just it's a logical procedure all that all this business stuff is a logical procedure and if you are in the driver's seat it makes sense 90 of the time there's a disconnect between your average person i think and the person that's in business because you're never in the driver's seat for the money and the finances and sometimes you just have to make hard choices i make art i have to make hard choices practically every day at least every week within my business of who gets qualified who doesn't get qualified where am i going to take this money what am i going to do with it and you know sometimes there's just no good choice just to have to make a choice and let the chips fall what they want to so wow so um at what point did you start getting into car washes laundromats arcades um and why so the laundromat that i own right now was one that me and a buddy tried to buy back in 2018 and um with the the guy that owned it the uh trippy um the guy that um owned it before i did he passed away in 2017 and his mom took over the estate as an executor we tried to talk her into doing selling us the laundromat and we offered like 50 grand and she didn't want to do it because she thought i didn't have the money and this is 2018 i could have wrote her a check i could have bought it you know paid her cash and she didn't want to do it she went with somebody else and as a part of that process we got the books on it we saw that she was turning in 8 500 worth of quarters a month to the bank no yeah and i mean it was to the point that she couldn't bear she like taken him in little buckets and all this different stuff and i was like holy freaking crap that's a 50 50 000 property like i don't care what i have to deal with headache-wise i'm the roi on that's extremely economical it's like a one-year repay so i didn't get it she went with another investor um the other investor could not make a run of it um why just um he outsourced all of the business process to a family member which i have found out the hard way does not work in a lot of cases he outsourced the entirety of the business process to family member they ran into the ground tour wasn't making any money they closed it down for a year and a half ish and then i took it over or i bought two other laundromats that were absolute failures um and we've liquidated one of them we're in the process i'm actually land contracting it to a guy that works for me because he doesn't want to use it as a laundromat now that i know a lot more about laundromats i never would have bought those two but looking at the the one that was making 8 500 a month i was like oh man like these things are cash cows so i bought two other laundromats and they didn't work out too well but i could see the numbers as i did resource i'm like man i buy one good laundromat it'll make those other two crap deals work out so i got this the guy that owned it was selling it and i convinced him to sell it to me with seller financing in place so i didn't get it for the 50k that i offered but i got it for 15k down and then he's carrying back 75 000 on a really good note so um and it's just it's worked out really really well and we've gone through we've renovated it we got a laundry consultant guy danny he's he flew into ohio because of my youtube channel and kind of went through the whole laundromat and said hey you've you you suck go and do set up this process for your laundromat and now um i just did my last video we the first nine days of this month we brought in three grand so it's not attracted to what no what do you do what did you walk in what was bad about it he is big on like all new machines make it look really nice and clean and get new machines and that's that's kind of the big thing of it yeah what more could a laundry consultant really do not to discredit me a laundry consultant let me educate you jack really quick because uh what was interesting when you called in on our first conversation was because i seriously looked at getting a laundromat i think it was 2014 or 15. and i really considered it and uh i found there was a laundromat forum and a whole bunch of people were giving advice on how to find laundromats and then through that there was everyone recommended a laundromat consultant and uh i met with a guy and he walked us through one of his laundromats that he like i i don't want to say like he managed it but he helped put it together it was a night it was a nice place but everything from like right when you walk in how does the flow look like where do you put the security camera what type of machines do you use where's the like the the dollar thing is there a restroom on site does the door lock at a certain hour automatically do you have it's insane but i almost got uh after that that that consultation with him i almost felt like i know nothing first we have to thank our sponsor ritual guys let me tell you about my morning ritual i wake up at precisely 6 49 a.m every single day i get out of bed brush my teeth for approximately 2.1 minutes and then i jump for joy because why not i then walk down my 15 steps to get downstairs and then get ready to head to the gym but before i go to the gym i have to have my daily protein shake and that is exactly where our sponsor ritual comes in some protein powders can seem super intimidating and sometimes that ingredients list can seem super confusing but with ritual you get a delicious plant-based protein offered in three premium formulations for different stages of life that require different nutritional needs and it's all made with the same high standards approach and commitment for traceability that ritual is known for so whether you're doing reps or walking the dog there's something for you so why not shake up your ritual today and to make trying something new less scary ritual offers a 100 money back guarantee if you're not fully satisfied and our listeners can actually get 10 off their first three months by going to ritual.com slash ich that's ritual.com ich go ahead try them out guys thank you rachel for sponsoring this episode and back to the podcast like you you would think that it's easy yeah but i was uh it was the amount of work and i looked into it and believe it or not like remember i i would tell all the time that uh before i got into real estate i would go to open houses like every single weekend for months guess what i went to laundromats and i would go with a with a buddy of mine and we'd go together and we just like every single laundromat we'd walk in and just look around to see like what was good what was bad and uh you learn a lot from that but it's a it's a business and uh you can't hire it out and it's very hard to do and that's the thing that i'm finding out it's just how bad i am at finding good people but it's something that i'm very conscientiously trying to concentrate on and solve within my own business because i've got we're to the point that i can either blow up my social media stuff and make way more money with it or i can blow up my real estate business side of it i'm trying to i'm trying to do what i can to make sure things are segmented right so i can make the most profitable choice for me and it'll probably be social media for honestly now what did the laundromat guy do though for your business what did he say what was his advice um get rid of all my crap machines because we were constantly having one two three machines down constantly and he said look no one uses a laundromat that always has machines down you got to have everything working the only way to do that is get all new machines and the problem is with laundromats is one machine could retail for twenty thousand dollars it's like oh you need twenty of these machines it's like twenty machines at twenty thousand dollars is a piece it's 400 grand like i don't want to spend that money and he's got a really good system of this is what you offer this is how you negotiate to get those machines here's how you can get them financed from the factory like with very minimal money he helps you negotiate leases he helps you just do all these different things because unlike my situation in southern ohio i i won't buy something unless i own the dirt underneath it i want to buy the real estate i want to own the land that is very much not normal in the united states most are in least facilities and you guys know i'm sure lisa you can get screwed over on at least six way from sunday especially in the state of california because what they'll do is they'll break like community fees water fees there's like all these different like they would be like hoa fees in ohio but there are other like cam fees and just all this different stuff and then they they make you think that you're getting an all-inclusive price on the lease and then you find out there's all these backup fees and so your lease just goes from 5000 to 10 000 just at the drop of a hat and he comes in and helps you get a really really good lease on the property so if you you've got a 20-year lease on a property and you've you're only getting like a one percent acceleration a month or a year and your landlord initially asked for six you know you start figuring out what the in dollar amount is after 20 years it's just an insane difference and a lot of people just don't understand that that's kind of things that can happen so how much do you think this consultant saved you and how much did they charge they didn't charge me anything because my youtube channel which is nice wow yeah so you want to plug them may as well plug them it's danny d'angelo i'm going to his house tomorrow so like right after i record this we're gonna go do a live stream tomorrow cool so i brought all my camera gear is he in vegas no he's in phoenix oh i got excited for a second i'm sorry he could be in vegas he lives in phoenix and he comes to vegas with his wife like all the freaking time what's interesting to me is that you're a finance youtuber and tick-tocker and you have a huge following but at the same time you are very very smart with investing and i think you could be the only finance youtuber that makes well like real genuine finance youtuber that makes more money from your investments and your non like youtube job than you do from youtube oh we need to hear this let's what do you think graham how much oh wait okay you know what i'm gonna guess oh please don't uh i'll guess uh social media are we we're counting everything so including sponsorships and everything i'm gonna guess social media probably pull in forty thousand dollars a month on that i'm gonna say 30. all right you're gonna say three i was gonna see there oh you tell us that first probably about 25. you're closer dude yeah because the youtubers are killing me they're killing my long format content and that's going to happen for a while and i've kind of resigned myself to the fact that my shorts are going to hurt my long format content and adsense income for a while until i either back in people and i get them in a sales funnel and do something else with the traffic or i wait till youtube fixes their shorts and then all the delicious money starts coming back so i think 30 well that's what i said 30 for the social stuff and then for your you know non-social media stuff i think you're probably making 45 or 50. no i think uh i'm gonna guess um we're talking net can we talk oh so i don't even know that number because i'm spending so much on capex right now yeah so i'm gross gross has to be about 150 but i'm gonna guess of that net in your pocket has got to be about 80. uh yeah this one is a little high it's like i'm in the like vicinity of 100 120 gross and then if i wasn't spending so much on capex it should be like 50 60 a month um net and that's with all the things i'm in and then i've got some partnership agreements where i don't get the whole thing and then my debt service i pay like 17 000 a month of debt service but a lot of it's amortizing and we're getting close on several loans just closing them out so then my monthly net's going to drop increase more but suffice to say my net's probably two to three times a month on my investments versus my youtube income but the thing is it's like with my my social media stuff i spend no time on it my time commitment's almost next to nothing um other than editing i i spent i spent no time on shooting my content half of it's with my cell phone incredible to me because when i watch your videos it's like you've done everything right from what because when i'm talking to zach zack king he's he told us that he does like 90 takes on his stuff it's really it's planned out everything you see is purposeful and like he gets the i don't say he gets the algorithm down but he knows exactly what to do which points to to make it work yeah but yours is just like yeah i'm just going to film with my iphone spend the time and that's that's where i've got to i've got to resign myself to that's how my content is always going to look and now i'm trying to figure out what does the systemization of that look like and realistically it's going to be someone following me around with a camera once or one or two days a week and just doing all the stuff they're going to edit it on the back end make it look authentic because it will be authentic and then hopefully i'll get to the point that i'll be getting out the volume of content that i need because i'm lacking severely in the volume i would like uh i would like ideally to have four short cut format a week and then three long format contents of content a week i'd agree with that if i can film for 16 to 18 hours a week then i'll be good and then just outsource all the editing which is where i'm going now my ultimate goal is to do the whole thing live because i really really like kevin's engagement i've partially stalked kevin on his stats for youtube and i know what engagement he's at i've talked to a couple people about that do live streams and they've said yeah you know if you would do structured live streams you would get about 10x what you do now i can pull in 6 700 concurrents on just a random live stream at a random live stream the other night of the laundromat because i had to go fix something i just turned on my cell phone had 700 concurrents and 18 000 watchers um over the 45 minute stream which was good and the see youtube's increases see the rpm rate for live streams a ton so i get the good engagement it goes out to my youtube shorts followers and it's just going to work out really well so if i could figure out like a multi-cam format live stream i think that'll be exactly what i want and if we can do it in high enough quality then we just can go and we can take all the content i need get the episodic stuff and then just get it out but i like the idea of having a live stream that poor people can ask questions like why are you doing this thing brandon why are you weighing the quarters in a bucket that's because if i did it with machine it would take me an hour and a half and i can do this other thing in five minutes it's more time efficient for me how accurate can you get when you weigh quarters like that oh my gosh it's real it's really close within one percent exactly yeah i use my machine because i have to separate quarters nickels and dimes and plus it's fine i like the sound and when you go to a bank with like a bucket full of quarters do you hate me do you wrap it up you don't wrap it up oh no i specifically went through every bank in my county figured out who would let me drink bring in the ball coins so how do they do but then they have to wrap it no they've no you know they've got a deal if they can get it to a accurate amount amount they can give it to bring so loomis and they'll take it to the federal depository because we've got a federal federal depository in cleveland which is really that far from me so they take a bulk bag it has 1 250 worth of quarters in it and they just put in the bulk bag throw in the but but they have to still count out the fed does the 1250 the fed does it that does that's why we have a quarter shortage right now because these banks take our coin shortage they take the fed bags they take them to the depository and they're so far behind on counting those quarters and they're not bringing enough surplus or enough enough volume from the mint and new new coins that we have a short i didn't know that yeah i had no idea either why don't so here's the thing i've always believed that they should get rid of change uh well how how do you feel about that like at least get rid of the penny yeah get rid of the pen we don't need that but also it's like usually change just don't at some point i think it's going to be just a tap card like a credit card it's a chip in your hand you just scan it credits yeah yeah so that social credit thing is um i i think that probably in 20 years you'll probably see coins like they are disappear but you you'd be shocked the municipalities in areas that are very very strict they absolutely want change new york city is one of them and as many digs as i have against new york city they kind of demand that laundromats and other businesses like that accept quarters and money they don't want to go tap to pay because there's a lot of people that are on ssi and stuff they absolutely don't want to use a card they want to use cash so it's kind of like a disenfranchisement deal if you don't accept cash at a business um since you know legally it is you know they have to accept that tinder there's ways to kind of there's some flexibility on those laws but i i would like to see i guess probably rounding up to a nickel um rather than just doing away with all change and then just go to five cent and 20 cent coins but you don't really have to like bring a bunch of quarters to the bank because what i find funny for some reason i just find this so so hilarious is that people will go in with dollars and then they'll put it in the machine and then they'll get quarters out and then they'll spend quarters in the laundromat and then you cycle those quarters in the laundromat back into the machine where they put their dollars in yeah so it's literally just how many of you spent the same quarters yeah i just laid it at night it hasn't kept me up late i think it's so funny that the quarters literally just go from the machine to the laundromat or to the laundry machines back to the machine until my competitor comes in with hundred dollars and 20s and tries to run me out of change no oh you know what i want to hear about the dirty talk about the drama it's the dirty tricks believe it or not i've heard so many stories laundromat owners are ruthless there was one story that i heard and this was on the forums by the way okay and this was like the top the top yeah the laundromat forums uh the top thread was about a guy uh someone wanted to put their savings into a laundromat they thought they'd done all the research and some guy wrote like this essay on why he shouldn't do it and one of the reasons was that uh there was there was one owner of a laundromat who had like six or seven of them in this one like big it was a big enough city and he had like the monopoly on this well someone else opened up a laundromat in his territory and he didn't like it so what he ended up doing is lowering the price of all of his laundromats oh yeah uh to basically run this person out of business and so what happened is uh apparently the the the guy was warned if you open up here i'm doing this don't open up here and then i was like no it's you know how bad could it be the guy literally ran him out of business just by lowering his prices and the guy was like listen i have all the money in the world you you like it's gonna hurt you more than it's gonna hurt me sure i don't care if i don't make money for a year but you're going out of business yeah and sure enough uh nobody went there yeah i mean there's dirty tricks in that yeah let's hear them i want to yeah what's the drama in the laundromat i mean car washes too i mean oh well we'll get to that let's be honest it's about any business where you've got people potentially with old money that can just just be mean and be angry at people i mean what isn't there you go and pay a oh gosh i don't want to get demonetized like uh we'll be curious i don't know if you guys watch my channel i call them people of the rock because we can't use that word on youtube we get demonetized you don't watch any of my stuff do you people with the rock people that use a certain kind of rock in their life that's an illicit substance so acidics yes of a substance okay yes yes so so i mean there's it's nothing to give somebody a hundred bucks and ask them to go down burn down somebody else's laundry no i mean gosh you guys so you're saying you don't deal with competition so you're saying you're saying you're saying people that are addicted to substances they'll do anything for money to get more of the substance they will be paid by your competitors yeah to burn down laundromats car washes yeah sure that is absurd and why laundromats out of all things is it profitable i mean but let's go back to what i said starting off this this leg here is people with old money can they get to this point that you've got all this money and you can spend on whatever you want your you've done had a lot of matter for 30 or 40 years and some whippersnapper comes into town and they they're trying to take over your business and you can just spend money to the point that they go bankrupt or you can pay somebody to do something they shouldn't be doing or you can go you there's there's all sorts of ways you can do it and i'm not saying let me be clear i'm not saying this happens very often but it does happen and it's but it's just it's with any kind of business that's out there that you have people with old money and those i've seen with rentals i've seen people under price they're almost 200 300 bucks a month because someone bought a property they didn't like so what are the other tricks though you mentioned putting a hundred dollar bills and running out of change oh i i've i'm sure that i've had people come and intentionally damage my equipment i don't know for certain that is a competitor but it's just and you know and what's so funny is people it's not just with laundromats people have like they are a big brand supporter of a competitor and so you know if they accidentally throw i don't know rags enough dryer with oil on them and it accidentally sets it on fire you know there's people that'll support a brand and they'll just damage equipment that's crazy you people if someone goes a laundromat for 20 or 30 years the same one and they kind of come to the decision that the other person is going to put them out of business the one they've been using for 20 30 years that's the same side of town might as well go break the crap that is customer loyalty if i've ever seen it before gosh that's what about car washes i mean unless there's anything else in the laundry but i'm i still rock my mind like i said i at the onset of this i can go for like five hours more of these stories what i've seen is on your instagram and i think also your youtube videos you have security cameras that catch the wildest things oh yeah happening in your laundromat can you can you provide like maybe like the craziest thing that happened in your laundromat or maybe two months say it say it well just say in like the the kid version if there's a way when a mommy and daddy love each other very much i don't understand i'm jack jack's parents never uh okay okay oh they watched this gram they watched this um i've had that happen a couple times i've had people concoct substances on the floor like they were cutting their materials with with credit cards and debit cards on the floor yeah but not the high quality stuff like the cheap stuff um i've had those two i have i've had a lot of people like throw a party in my laundry bag i absolutely laugh they come in with like a 12 pack or 24 pack beer isn't that almost like a good thing like doesn't that help i mean like you know that's kind of one of those situations i'm like is this a bad thing or a good thing because they really like my laundromat i was about to say laundry party did they do laundry or do they just go and party some of both they just kind of go i would be happy with that like if someone came in with with a six-pack with their buddies and like at least one of them is doing laundry yeah and and customers are not turned off by that or they're welcoming that would be a memorable experience that's that's been funny those are kind of my more memorable things um the one that's i still get anger angry at is we had to put a um quick set key code on our bathroom so now you have to call a number to get the code to use the bathroom we had to do that and i don't i've never talked about this on the channel so it's oh what's the grand stafford hit the like button and subscribe for this yeah so we put the lock on it because i found out later on at some point probably in the past year that people were going into my bathroom and they were hiding baggies of illicit substances in our in our drop drop down ceiling and they were popping out the panels hiding it up there and then someone was coming back later and they were like cash happening each other because someone's like oh yeah they're key shopping each other for the the substances they're hiding up in your drop ceiling wow i wouldn't even think about that i would you know why not anywhere else in a park anywhere else no cameras guaranteed not in the bathroom yeah i got them in the hallway i got them all over the laundromat people know i even got the the security cameras wired up to tv so when you walk in the laundromat you see yourself on the camera they still did it and i'm like oh my gosh so if i would have known it because we figured this out when we were renovating the laundromat if i would have known that i would have taken a live stream camera and i would have hid it above the drop ceiling with a light trigger on it because it would have been i would have got yes i would have got a notification on it um and so is that illegal no no not there no in the state of ohio we're a one-party wiretap state and it's great because what it means is as long as there is an expectation and by uh as my understanding of a legal expert under ohio revised code it essentially says if you there is no expectation of privacy then none is afforded so if you're at a business unless you are in the bathroom the confines the bathroom then there's no privacy expected so it's anywhere in the grounds of laundromat i can do whatever i want to with recording so it's like really you expect privacy in the drop ceiling uh you can't see anything else we set the camera up so that's all i get is the hand up there and it's just but the the problem is is do i want this drama and this spite to drive my content or do i want to be the happy guy with the quarters that's the problem because if you get on the wrong side of that like let's say because it's not just the guy it's the guy who then gets it from somebody else who gets it from somebody else and that top person is like who's this guy and why does this have 20 million views and why is my guy's hand on there yeah in my business and then all of a sudden then you become a target of that yeah and it's just it's just i you know if i if i let it all the drama and the problems will overwhelm me and overwhelm the channel and it's like i cut back on a lot of the drama it's going back to this having a cameraman following me around both good and bad stuff i only like put like i figured it was like 20 of it on youtube and tick tock like i've got 80 more stuff that i was like man it's like for instance right before i came here we did a craft show with my my 10 year old and 12 year old they baked bread they made chocolate and they took it to this craft show and they were there for like an hour hour and a half they sold eight dollars and i said you know what guys you know it would be fun and they said what i said me to show you guys how daddy sells things and they said what do you mean i said all right i said i want you to fill up a basket with all your bread and all your different stuff and i said we're gonna go sit make some money and they said okay so they made eight dollars in an hour and a half and so i said and they said my 12 year i said or my i took my 10 year old first and she said so how are we going to make money we're not selling anything i said we're up to every single person in this building and say hi i'm brandon's daughter and uh me and my sister baked bread for this past week and we made homemade chocolates would you please buy some i made 80 bucks an hour doing that yeah yeah and i'm like and it was very uncomfortable for him i was like guys this is daddy's job this when daddy goes daddy sells something we're all at some point in our life going to be we're either selling our time to an employer or we're selling a product to somebody it's all life comes down to selling your time selling a product um and i'm like this is what daddy does and we just had an absolute blast at a craft show selling homemade bread and chocolate and my kids made enough money and they're like they came home and like mommy we got enough money buy switch now each my kids can you know now afford a switch because i'm a cheapskate and won't buy them stuff anyway um so it's like we didn't record anything for it just it's lost the time except the stories so i got the story so that's nice and i could do the stories but good i like that will you please buy some because it's it's conveying the message they're asking for it politely and it's hard to say no to that yeah can you please buy some it's instead of would you like to buy some no would you please buy something yeah and see that little shift there yeah yeah it's smart because especially coming from a kid it's like you can't say that as like an older person but from a kid it's like you can kind of demand that yeah right because it's an innocent thing well we're guilty men it's it's it's exploiting their i look at all the kids that do lemonade stands i love kids that do lemonade stands but i also feel bad for them because a lot of them are bad at sales they just don't know what they're doing and it's like i wish that every kid that have a lemonade stand would know how to sell because man that would be a great point to start off your life and just considering the possibility of having a career that deals with sales i've done so many lemonade stands and the hardest part is getting people to stop their car yeah but then that kind of can be a location thing and it can kind of be a logistical thing you know if you could go up to the cars and sell it then it might be more um advantageous i did a youtube video forever we parked cars for our big festival or from where i'm from and my brandon's great idea was you know what we should go get a bunch of stripe readers for our cell phones so we can take cards so we're the only parking lot in the whole entire town that would take credit cards and all the people that were working for me during that festival they're like this is the smartest thing ever i'm like kind of stupid that no one thought that you can get a cardboard for five bucks and you know we made extra thousand dollars let's say just for a five dollar swipe swipe reader that we got from walmart it's just those kind of little tweaks and that's kind of hopefully i feel like about it do a bad job presenting it on my youtube channel there's all these little tweaks and little things that you can do in a business that improves your margin you think that you you my thing that i always try to do is look at something figure out what the average is increase your sales 10 or 20 over the median or whatever the average is and try to decrease your um expenses 10 or 20 percent if you could just take any business like with someone has a 10 cap rate or an eight cap rate you drop your expenses 20 you increase your sales 20 those numbers start to become super super powerful especially if you leverage it i ran into a guy that did a spec construction in my town on a chipotle and he sold it at a three percent cap rate i thought i'm in a small town in ohio why would anybody buy a commercial facility on three percent cap rate they said you know they've got a 3.5 percent yearly acceleration clause and they got a 20-year guaranteed lease from chipotle which is backed by mcdonald's you start penciling those numbers it's like 75 percent increase and in the gross rent rate over the next 12 years or so it's just incredible the way the numbers start working and a lot of people don't take that math back and think oh wow i just have to do a little better on my sales are a little better on my expenses and you can rule the world with it and there's just so many businesses that could take that efficiency gain but you know people need to be encouraged to have a feel like they can do it that he tends to be like smart man very smart man i don't know about that what what see the dumb stuff i do i would love to hear about the dumbbells tell us about the dumb stuff oh uh when i was six years old or seven years old i felt like i needed to retire on my gi joes in an honorable way so i poured a bunch of gasoline on them and i went and got my dad's bow and arrow wrapped a rag full of gasoline around it and shot the flaming arrow into the big stack of g.i joe toys i missed had to go get the the flaming arrow back up i went up to the big giant pile of toys with gasoline on it and found out the hard way that vapors get generated from that and i woke up unconscious under a tree missing my eyebrows i blame that on that's one of the reasons i think i'm bald today that's probably it that's i could rattle off more that is like less than stellar intelligence but i don't even know what to say what's your favorite business to run i don't know i like the car washes they're pretty fun what about the stories of the car washes like this shady stuff in car wash we've heard laundromats i mean uh it's the same the big thing is and i i i'm gonna get hate mail is so many of these businesses people are under reporting their income to the irs i mean it's assumed with laundromats i mean yeah but especially but grocery stores and car washes and laundromats and vending machines a lot of people under report their income some like severely and what bugs the heck out of me is when you go in to buy one and you're like i want to offer you x y z amount of dollars and they're like okay i'm like can you give me a tax return because i want to go get sba financing or i want to take it to a bank and they're like well there's a problem we don't have any money you know and you have nothing to show so you you end up at this point i make this point on a lot of my videos number one to get the irs off my back created that hasn't been too successful because i did get audited last year but it's over bitcoin so it's all happy so um but they under report their income yeah and then it comes time to sell they lose so much equity in the business if they would have just properly reported and get a good cpa that'll help them do cost segmentation track their depreciation appropriately expense things that are are appropriate to provide corporate perks that you can take a lot of different things off your taxes i mean you take any was a 1065 statement to from your self-employment or business income statement you take it to bank the first thing they do is they take off depreciation so if you can get that depreciation number up high enough to minimize your tax liability you're good good as gold you don't have to worry about it i i dealt with one of them because we got a statement from one laundromat and the same thing and the the guy who we had helping us said that it was so common just basically don't ask for a tax return it's not going to be accurate instead what he recommended doing was hiring somebody to track what sort of business they were doing over the course of a week or it was like over a month or something and you extrapolate based off that yeah and you can do you can do back end engineering on water reports you can go like scan the barcodes for all the washers in the facility you can pull a pdf file from the manufacturer of it you can say oh this washer uses 45 gallons per cycle well um you come with a median figure and takes like 10 minutes to do a spreadsheet call the water department because it's most states have a law that you can request water water statements on everybody and then you just kind of do the algebra on the back end and figure out how many cycles they've run look at their median prices and you can get it it was it was interesting because i remember at the time this was 2013 or 14 there was a big difference or there's starting to be a shift between the coin operated machines and the card operated machines and i remember his advice being stick with the coins because if you get audited uh there's less of a trail yeah and and it seemed like people were also very resistant to doing the card machines yes because it's it's trackable it seems like a lot of people in that industry were like we just want the cash and still that way with a lot of people but yeah but the big thing is if you take cards and you do a rewards program then you can collect a float and people oh yeah cards and i've heard some numbers thrown out there and they're add one person i i don't trust what they say but they said they had a 20 float on the redemptions for the laundromat wow that would and it would be so worth it if you had a 20 float on your laundry bank cards or car wash cards right i haven't heard that number thrown around ever for a car wash i've heard like a 10 float on car wash um reaction codes but tell us about the the shady stories or or funny stories with car wash i like your stories i like the worst one that we've gone through is someone intentionally ramming our car wash and it was like it's probably we don't know what the insurance number is going to be but it's going to be six figures probably a hundred under twenty yeah like how does that work yeah they their machine was stopped someone had bumped it with a pickup truck because it can only the old machine that we had in there can only take vehicles up to 19 feet no one knows how long do you know you own a vehicle right jack yes i do okay how how long is it 16 feet no that's 16. do you realize how big 16 feet is that's a pickup truck size how long is it graham your car i'm guessing your car is probably about 10 9 10. it's a 2006 lexus rx 330. i'm gonna take a guess and say it's gonna be 12 to 14 feet okay but most for the most part no one knows what their vehicle length is yeah but if you have a pickup truck if you like a quad cab they're right at 19 to 20 feet so they come in and they bump the machine their hitch bumps the machine just stops so machine stop guy pulls out of the car wash this other vehicle just comes up it just runs right through it and this big machine sitting there doing nothing and what it is there's an overload that gets tripped and you got to just turn it back on and it's this big giant thing he just had this idea that you could just kind of ram it and he rammed it three times and it did just an astronomical amount of damage it did tons of damage to our car wash but we've got 4k security cameras on everything it really didn't look like it did much to the guy's issue but you know who's who pays for that his insurance because we got the license plates wow [Music] what if he's under insured i mean if you say 600 a hundred thousand um we have really good commercial insurance like okay our our um adjuster could not believe how over-insured we were because we were like someone's going to hit these machines like it's guaranteed we're new operators were bad things were going to happen and took three months and then someone ramped it so how much did you buy this car wash for and how much is it making per month so this is public record we paid 675 000 for both locations plus the storage locker facility i will get in trouble if i tell you guys how much it makes because my business partner wants me to put it behind a paywall you we could block it out and then you just get out we'll just get our reaction but also but also why why behind a paywall what's this because i want to do training for car washes and profitable business designs like i really need to explain to people i'll do the reaction shot we're doing about a month off the car washes so yeah i mean but here's the thing to me that seems it's it's profitable but it's nothing that i'd be like oh my god now here's my thought is that it it you should tell people how much it makes because that would be that would be so much more enticing to people than i know believe me i know and well you could show him this why do you even need a partner on that because i'm not mechanically inclined enough to service car wash pockets it's so expensive so i i also looked into buying a car wash and i think it was 125 and it was in downey california and uh and it made a lot of money i think it was like it was supposed to make like 30 a year or it was like it was some amount where i was like or no it was like 50 000 a year for a 125 car wash but the thing was that uh maintenance was so high one thing and he my business partner is so good with the mechanical stuff he's found and he's got a guy trained we got a part-time maintenance tech and i haven't had to do anything i've been collect money for probably like well i had to show up twice in the past five weeks but i went three weeks to do anything and we're trying to do is come up with a car wash system so we can just go and buy all the car washes in our region because he they're just big you get them on a proper maintenance cycle when you do the right things then they just print they print money what other businesses have you thought about getting into uh what about gas stations um i would like to buy one just to have one guest just to put that in the collection yeah it would be fun i think it'd be fun um but one of the things i talked to like the atm kingpin of nevada before i came here i like it probably five hours ago and he's we were talking numbers on those and oh my gosh and he's doing bitcoin atms and all this different stuff we just talked about all these crazy things what is he doing oh he didn't tell me a number but it's millions a month um how do you well i just in fees bitcoin atm at cannabis dispensaries because it gets around the banking law how smart is that oh my gosh yeah it's a stuff i like you i don't know think about that that is absurd think about but he showed me one and i'm like and it can read checks it can take cash deposits give out cash deposits it's like we got a nice chase brands branch where i am in ohio and it like spits everything out you have to pay get money out of it from an atm check cashing all this different stuff it's like that kiosk but it's self-maintained i don't get why the cannabis dispensaries don't just have their own bitcoin atm if it's that profitable i think that it's a violation of banking laws because whenever you i'm sure i mean the the forms are federal does your business involve the sale of and you know gambling and marijuana and things like that there's like a list do you do these things and if you check that box then boom you're not getting an account so that's why most of these cannabis dispensaries are transacting everything in cash and they're paying gobs of money to like i don't know that they do lloyds of london i think they just do loomis and brings like the cash transport services those fees are in some cases worse than um credit card fees like the interchange fees and everything they can be like two to three percent like just to handle the cash and sometimes they're more like three percent on cash stored so what happens is if you can transact on site and you're acting as kind of an intermediary and you can kind of transact with bitcoin or you can do something that isn't actual physical cash storage it's just there's so much opportunity that's out there but it's you know just it comes down to can you figure it out can you structure it can you find a way to scale it and if you can get to the point that you can come up with a scale model then all of a sudden magical things happen and i i know people that have vending machines i mean i think you did on the graham stefan show you had jaime ibanez yes we did back in 2019 and he came to ohio and um behind me and liz and i we talked back and forth and he's like scaling and scaling and scaling his vending business i think he's up to like i could be wrong but just on his vending site he's making like 300 000 a year and it's his time commitment from my understanding is can continuing to not be terrible like 20 25 hours a week i could be wrong there but it's not a lot and it's because he's figured out the scale and he's figured out the logistics to make sure everything's efficient inside that operation it's something that's with vending machines we have fittings the vending machines have been around for almost 100 years but he's efficient about it laundromats have been around since the 30s and there's people out there they're just killing it because they're finding out how to be efficient at scale and car wash is the same thing mr carwash recently had an ipo and their market cap is higher than what the car wash industry produced in 2019. like a 40 billion dollar market cap and the car wash industry as a whole did like 10.5 billion in 2019. wow yeah so they're doing four acts of what the entire car wash industry made revenue-wise not net these are incredible businesses you don't even think about it that's what i like about it is that these are businesses that you you walk by it all the time and and no one ever tells you hey uh maybe own an atm it's weird it's like i never use atms i never use laundromats i have maybe once or twice i rarely ever use car washes i i believe me i i use my family to use the laundromat once before i bought one use a car wash like once or twice a year get the salt off my car because i live in ohio like maybe used car washes 20 times in my entire life then i bought one um i got into rentals and my family pretty much grew up only in reynolds that my parents didn't own a house until like 2005. so i'm doing all these things i have no no experience in which i would think gives hope for people because you can do things that you have no experience and just you know got to learn quick but you can do it so can you say your total portfolio value oh it's like in gosh i need i keep doing revaluations because my area of ohio keeps going up higher and higher and higher but it's about six oh about 8 million at this point and how much my debt service is probably 2.5 2.6 million it's like six million yeah five five six million there that's like your that's like your net worth yeah there's there's some caveats in there like i've got some equity loans with people and they get like 25 35 40 of whatever a individual property sells for so then that's not all my general debt services because that's what i'm paying on just like my loan balances but i've got a few of those deals but they're not that doesn't kick my net worth down severely but what's amazing to me is how much of that was created based off of active income versus like i mean one could argue that like owning a laundromat and you know buying rental properties and stuff is somewhat active because you're always working on it but versus like like a salaried income or some sort of income where like you had to work for it like like when you're a real estate agent or something like that what percent of that growth was from something like that versus just buying a property and then you know it's cash flows and oh it's more passive investments it the the actual true passive investment site it's all from equity growth and it's like you go out and you buy a car wash and you spend 600 000 on it and then you go and if you buy it on a 10 cap rate and then all of a sudden you're doing a 25 cap rate and the business truly was worth let's say we should use better numbers let's say you buy a car wash it's a million and you're at a 10 cap rate so it's clearing net 100k a year and you double that net at 200k a year you've gone from a one million dollar car wash to 2 million car wash and that is not hard to do at all one of our locations right now we're up 45 percent in terms of gross sales and then we've pulled our expenses actually dropped down because my business partners why why i like him so much he has gone through and he has chased down every problem like water leaks found a garden hose that was going full blast to this storm server for no reason whatsoever turned that off tracked it down shouldn't have been on that saved like five hundred dollars five hundred dollars a month for a year six thousand dollars you drop your cost basis down six thousand dollars a year on you take that off of your um hundred thousand years now you're making 106 000. it's amazing to me that you've been able to build a 5.5 million dollar like net worth basically all off of like in the beginning like you had investors and stuff yeah you started investing in real estate and then slowly just like growing your own portfolio all the while it's like that is a that's absurd to me congratulations kudos to you like that's amazing i mean i realistically i think it would happen to anybody if you'd own as many properties as i do and you waited long enough because now i'm now i'm in the process of selling down my single family detached because they're just so much equity in them so we'll i'm in the process we'll sell about a million dollars worth and if my math right we should clear like a net is 650 on it so 350 000 of debt principal curtailment that with i'll clear 650 on it but my cash flow is not going to be hurt really too much at all because our our my apartment segments just getting better and better and better we're going and throwing ten thousand dollars into unit we're seeing like a 20 to 30 20 to 40 percent increase in gross rents and it's just it's incredible makes me want to invest me too because seeing what we could have done is just we could just give you money and uh so yeah how much actually do a syndication when i go home i know what about self storage storage facility do you own any of those yeah i got a 38 unit 38 how has your experience been with that it's good now that i have an assistant it was it was bad when we took it over because all the people were elderly they were paying by checks no one was on the same date and then i had my assistant say hey guess what you now get all of the late fees so i want to make sure that late fees are applied to every account as per the lease agreement that we took over from the facility i wanna you know we wanna make sure that each unit's rented out an appropriate time frame we'll give you the tools to advertise on facebook we're gonna buy banners whatever it is necessary for you to be able to advertise them you're going to do it and we're gonna pay your regular rate plus bonuses based on perform not so much performance but figuring out how to fix the problems the underlying problems within the self storage facility so we took it over and we're probably at 30 percent vacancy and i think i looked at the chart before i came on monday and i think like replicas like 95 percent um but i'm probably going to take the remaining five for my rental stuff because we are our rates lower than the median we probably should raise rates but we just don't feel like it and it's overall it's a well performer but what we're wanting to do is come in with like some security features and whatnot the storage industry can be a big money maker but i don't see a lot of money being made for taking over and doing value ads i mean there's plenty of value ads that are out there i don't see them all the big money to be made from my perspective is a new construction because there's still a huge difference between an efficient build versus what the markets can bear in a well-built well-built out location there's a shortfall of storage units what's your advice to somebody watching who's going to hear your story they're going to be i want to do that what's what's the first step what business do they go into how do they learn about this what should they avoid how do they start out let's say they have a few grand saved up my big thing is like if i get this question i'm sure you could do too it's like what would you do if you're me and it'll be i'm gonna tell you the most boring thing ever i'm gonna go tell you to put all your money in vti or vo and then spend the next six months and figure out look at vending machines or car washes or whatever find something you think you can be really passionate about do all your research do all the legwork to see if there's an opportunity out there there might not be an opportunity out there there's plenty of locations where vending can't be done or atms can't be done you can't do a car wash you can't do a laundry right you can't there's just no opportunity out there go you know at least you've made some money on that money and you you're not pressed for time because people were like i got two thousand dollars burning hole in my pocket i'm gonna buy a vending machine i'm like you don't know a single thing about it and you don't know anything about location you might not be good at prospecting or talking to business owners i mean that might you just might suck at it there's people there's a certain personality that you need for atms of vending you might not have it so it'd be really stupid for me to tell somebody just go out you know this is this is what you have to do but i think if you take that pressure off and you can see a little bit of money growing even if it's just like a couple thousand dollars sitting in vo of eti they did pretty good the best two years um then that way that pressure's off and you can go out and you can find something to get into i know people in southern ohio they flip cars i could not flip a car to save my life if my life depended on i would die if i had to flip cars but i know guys and that they make a killing off just buying cheap cars and reselling them there's certain cars they like and they just have two or three thousand dollars just constantly cycle the money over i don't have the personality for that but they sure sure as heck do i know guys that they flip mowers they go and they get riding lawn mowers and push mowers and they just have they have a little nest egg of cash and they flip small engines constantly they just love it and they make money at it and there's so many other things that i've seen out there like small engine repair flipping you can make 100 150 bucks an hour doing it but i it's hard for me to say this certain personality subsets exactly that you have to do this or you have to do these things just go out and explore the things see what your personality meshes with practically everything you can learn on youtube right now the knowledge of the world's on there and then just find something that your personality meshes with but then don't be so afraid that you're going to fail because i mean i've got all sorts of businesses i failed in my when i was 15 years old i ran on online paintball store and absolutely crash into the ground because i didn't know anything about accounting i knew now what i knew about counting i'd probably been a multi-millionaire because we were selling stuff on ebay back in 2001. wow yeah back in the wild west yeah it's crazy okay i have a question for you yeah yeah okay yes i have ten thousand dollars in my robin oh eleven thousand dollars in my robin hood now okay uh it's money congratulations thanks it's money i don't really need uh investment like i have retirement accounts obviously i need the money i'm not like this is play money which is good no it's not playing money because i'm not like super wealthy um but honestly i'm thinking of pulling all my money out of robin hood and using it to to generate more money because i i need to bring in more more money like totally passive or are you wanting a moonshot that's the problem i mean um i would have to be something i can do on the weekends okay so you want a little business you can do on the weekends yeah because i used uh when i first started making money i used about ten thousand dollars to launch my wedding business okay i moved out here i closed my wedding business um but i also can't spend 80 hours a week on this business what do you recommend yeah what do you recommend go rent some tick tock people that don't understand business go buy their channel license their content buy their channel and then repurpose it set up a business plan for them to monetize their content they're currently not monetizing i don't get it could you i think that's yeah can you please explain money i don't care okay i'm not going to say this person's name i know a guy on tick tock he's got 750 000 followers he posts any video he gets half a million views last time i had the conversation he's been on tick tock for two years he's made six thousand dollars that level of influence is worth a lot more than six thousand dollars i think anybody in alex's situation where he's got a phenomenal eye towards art artistry he's got a good understanding of the back end of the business i would go and take ten thousand dollars and i would go find let's say two people on tick tock that aren't making any money just go send out dms to a lot of people and say are you making the money that you want to on tick tock i want to license you i want to pay for low balance fifty dollars of video for the next i want i want to own the next 100 pieces of your content find people that are good at their content and you you unders you can feel this you understand um what's good say i want to prepay or i want to buy the next hundred tick tock posts and then you've helped them segment their content to something that can make money and i i don't know what that is um i was talking to somebody just trying to get them set up with an amazon affiliate store because they were they were talking about things that were highly sellable not big money but you know amazon affiliates who make six percent and just doing the math they should be making probably 2500 bucks a month off their channel and they just could not do it they didn't have the ability to set up the amazon affiliate store nothing so i would take your skill set i would take ten that ten thousand dollars if it's just money and then i would go in and i would start you know let's call it a mini influencer agency and then i would just print tick tockers out set up some offers and um go and you'll make all the money back but then you'll help people grow the brand and then they can maybe slowly step out of um it's amazing how many people i run into on tick tock and even instagram to a point they just don't have the business understanding but they've got the audience and you can rent audiences so i had that same idea did you yeah a few months ago there's a lot of people that idea but no one it's like everything else yeah ideas are uh yeah and it's the implementation as time goes on i just get aggravated because i got all these crazy ideas seen people do that with only fans is that they've they've gone to some creators and basically said well if we split the income that it makes i'll make sure you make five times more and you could use the houses the cars these connections uh uh we'll use this promotion but we just split a fifty-fifth yeah and there's a lot of people that are famous out there that aren't making the money i i don't want to i don't want to third names around but tick tock very recently lost their top influencers to hulu and the problem is it's like tick-tock if the only reason they left is because they weren't making enough money and i've talked to quite a few people and they either handle the influence and the traffic very very well or they just don't what's hulu doing they probably pay them between 50 and 100 million dollars for a show so oh you're doing a hulu show so now their top tier content is going to be on i'll do a show give me a show hulu yeah so i'll leave tick tock so it's just it's just an influence influence deal and how you're using your marketing and your brand because every you know everybody if you'd really think about most people have a personal brand at least as far as your professional network goes you know people you have at least a little bit of influence on people and you can utilize those connections you know when you were doing real estate you had influence you know you real estate full-time you're using your influence and your personal brand to convince people to buy a house through you um and people have that in their own life but they don't understand a lot of times how to make any money off of it my mom cleaned people's houses when we were from the time i was probably 16 to the time i was 21 my mom cleaned houses and she just could not ever accept the fact that she was worth three to four times more than she was charging people and i look back and like well i really wish you would have charged more for what you were worth you had the appeal you had the brand you had the following why didn't you act why didn't you do it and they're always well i just didn't think i needed to i'm like mom you're cleaning houses for rich people and we were dirt poor we could i mean we had holes in our wall growing up there was there were i don't know that was specifically the time saying my mom was cleaning the house because i think we eventually fixed it with duct tape but we had holes in the wall and my brother and i sleep on diesel furnace exhausts like you know mom it would have been pretty cool if you would have charged more to clean people's houses would have been nice and you know as much as i love my parents i'm like you know she didn't understand that she had that influence in that appeal that she had that she had a product that was great but she didn't understand the worth of her own value and a lot of people run into that that problem if we'd be honest about it they've got they've got the product and brand appeal but they have very strong difficulties monetizing it and it's like i wish that i had the logistical ability and the time to go through and just make those connections and um there's a lot of people sit in the background that are doing very well off youtube they don't have a channel they don't do anything they just connect people i've known some guys and they're beasts right now setting up like creator houses they're going and doing real estate deals and providing housing for youtubers and people on tick tock so they have a place to create content with no overhead and then they're kind of taking percentages of people's channels based on the fact that they're providing the housing and the equipment and i mean just i was talking to somebody about that two weeks ago three weeks ago maybe like man that's an insane play and their statement to me was you know you have all these rentals in southern ohio like we should start sending people to you and then that'll fix all your editing problems and all your content creation problems like wow gosh you know yeah just go and do it for me because i have i don't have the time but it's just there's just the bigger to me it's like the bigger you grow in social media influence and all that different stuff what happens is you just realize the fields are wider and bigger and more robust there's just more stuff to do i'd hate i imagine if you were someone like elon musk he probably has 20 times more ideas that are on the shelf beyond you know tesla spacex the boring company and uh whatever else he's in you know i'd hate to be in his shoes with that might with that mental capacity and that ability i'm sure there's all these things he's not able to exercise and not and even worse not be able to find the right people to mesh with them yeah you know what's really funny uh when you were talking about promoting on reddit i i remember there was a guy promoting on reddit and i was really jealous of him because he had 200 subscribers and i had maybe 50. and you were doing i'm guessing it was you was it you because i did comment on that channel and it like crazy yeah it got banned yeah because i was like this is self-promotion and uh like i got my post removed right where i did something similar to you yeah and they removed mine but yours was up there but yours was up there because i i'm guessing it was you because you wrote a whole novel in it yes that was you yeah and you went in through these houses that's crazy so this is when i was like 20 subscribers 30 students it was forever very very beginning i'm not sure what happened because you could go on youtube and you can sort your comments by subscriber count so it would show the top creators first on your youtube account and at some point number one was graham and i was like oh my gosh that's cool and i sent you a screenshot on discord and at some point it disappeared because i tried going in like a month or two ago when we started talking about getting this set up and i was like oh i'm going to find this screenshot so i can make sure that i've got a document because i thought i'd be fun for the this podcast yeah this was it oh yeah there we go february 16th 2017 yes you were the one who i saw on reddit i've never put the two and two together until just now and it's funny you mentioned that because i was thinking who is that guy and i was like i wonder where he is now yeah do you have any advice for us what could we be doing better i don't want to tell you to make shorts because then you'll start beating me out so she got the shorts oh i mean i i think people have been telling us yeah we shouldn't i think i think shorts will do very well i think they're there's i think there's still a lot of room for them to grow they'll peak and they'll decline kind of like vines did but i think there's the ability to get a lot of traffic off of them um then the other thing is i would start look work on more digital products hire a guy to run a sales funnel for you and then just start doing a sales cycle on digital products because you got enough of a following but then you've got to kind of decide whether you want to sell trade some of your influence equity to people but you could make a crap a lot of money off that that's i like the shorts idea i'm good at the show the second one's kind of i don't think that graham would want to do it you would do want to do it though i think you want to make money well depends yeah it is yeah anyway thank you so much thanks for coming i really appreciate this man this went so well you are one of the smartest guests i think we've had on genuinely genuinely i took an iq test before i came and came back negative so i was really starting to call and question my sanity that's impressive that's actually so impressive i would consider that genius so thank you man now do you want to tell them to subscribe subscribe button yeah please smash the like button and subscribe to the iced coffee hour because jack jack needs jack needs some money jack needs money today we hit 200 000 subscribers thank you guys so much that is absolutely amazing thank you we really appreciate it thanks for coming on brandon oh nice to meet you in person after talking about mine discord for freaking two years and uh with that said you guys have a great free stock down below in the description center mentorship group link down below probably yeah you should sign up to the mentorship program and talk and to them and gain valuable insight