'MAXSCENE' Specialty Label Launched By TYLER PERRY Named After His Mother Maxine!

Tyler Perry Studios launches new specialty label Maxine, named after his mother Maxine. Now, Chris, we have to move to your absolute most favorite director, writer, producer in all of Hollywood. He has his own studio in Atlanta. I mean, he be helping people out. They look like us. Do you know who I am talking about, sir? Do you have any >> I know who you're talking about, but that's your favorite. I seen the comments. >> I I I heard it was yours, man. I'm talking about that good old man, Mr. Tyler Perry. And this is from Variety. Tyler Perry Studios launches new specialty label Maxine, named after his mother Maxine. Tyler Perry launched a new specialty division of his production company Tyler Perry Studios called Maxine. According to the company, the label is dedicated to expanding theatrical opportunities for filmmakers with distinctive voices. Named after Perry's mother, Maxine, the filmmaker said his new label aims to reflect her belief in her son and the studio he would go on to build. "Everything I've built in my career carries my mother with it, and Maxine is named in her honor," Perry said. "My mother Maxine believed in me before anyone else did, and that belief is the reason I never stopped chasing this path. Maxine exists to be that same source of belief for the next generation of storytellers. It's about taking the confidence and encouragement she poured into me and paying it forward by championing filmmakers who need someone to believe in them, open the door, and help them reach the audience waiting on the other side." Chris, just from that, what do you think about this? Do you think it's good? You think it's great? Are you in support of Tyler Perry and this new Maxine specialty studio label that he he's launching? >> Yeah, I mean this is all good news. This is all for the uplifting of black art. And I'm not saying he's only going to be picking black films, but you know how his his track record is. And I think the title is genius like calling it Maxine and putting that flip on the on the words like from a branding standpoint like that's genius. So I got to give him flowers for that. Um but yeah, it's like I don't I don't got to like like Tyler Perry movies to respect the moves that he makes. So it's like I was like eating Arby's like like I don't eat Arby's, but like he's the community. You know what I'm saying? >> Really? You I I I like Arby's. It's been a while since I've had it, but it's it's quite it's quite good. It's quite good. >> don't like no Arby's, bro. You don't like no Arby's. >> I do. Are there any Tyler Perry films that you do like? Because with me I'm 50/50. I'm down the middle. >> I'm 50/50. I like I like Why Did I Get Married? >> Okay. Okay. >> the second one, too. >> Okay. So you >> I like Madea back too. The the >> Yeah, you you looking forward to this one right here then? >> Yeah, it don't got my boo in it, but I'm still going to watch. >> Talking about Janet Jackson? >> Hey, you said it. As long as you know. >> Yeah. Yeah. Yeah, I I do. I'm aware. I'm aware. I'm aware. I took my notes. I'm a fan more of his earlier work. So like A Family That Prays, Diary of a Mad Black Woman, Why Did I Get Married, things of that nature. But his later work not so much. Uh I mean many people know I didn't like Acrimony. Um I didn't like A Fall from Grace. But I did like Six Triple Eight. Uh Duplicity was entertaining except for the end, but I thought Straw was trash. So you know, his past few films have been uh hit or miss for me. Uh but I think this is good. If And if people are wondering like okay, what is the difference between this and his other studio? I think with this he doesn't have to have necessarily a middleman distributor kind of like Netflix, uh Prime Video, or Lionsgate. Yeah, it can just kind of go straight through skipping over them and that's going to end up being a lot more money in his pocket as well. And everybody loves more money. >> Like if if you go to like a film festival like Sundance, like a lot of people just, you know, they don't know that some of those movies don't have like studios yet. So like Tyler Perry could attend like a Sundance, see some fire film that he likes that doesn't have ownership yet and does literally just go buy that. I think that's something different than what he could do in the past. >> I think that's wonderful and I'm in full support of it. Head of development and acquisitions at Tyler Perry Studios, Antoinette Stallings will oversee the Maxine division. Stallings previously served as VP of unscripted programming where she launched the studio's joint venture with Pantheon Media Group. I've spent my career working alongside filmmakers and watching incredibly talented storytellers struggle to find distribution for films that deserve to be seen. Stallings said in a statement, that's what launching Maxine is such an exciting and necessary moment. We're creating a home where independent filmmakers can build a career, not just release a movie. Maxine gives creators the resources, support, and a path to distribution so their films have opportunity to reach the audiences who may not have otherwise discovered them. And I spoke too soon. There you go right there. And yeah, it talks about Tyler Perry Studios is headquartered in Atlanta. I need to go to Atlanta to visit and you know, do a studio tour or something like that and you know, blog blog it or something like that. That would be cool, but >> Have you gone? >> Yes, I I would love to. I did ask Netflix if I could for Why Did I Get Married? and I don't know if it'll happen or not. Let's just let's just say that. You know, you But hey, I need to take some notes for you. You got the juice over there. You know what I'm saying? But >> I've never met Tyler Perry so I'm juiceless. >> I got you, man. But guys, this is good news to me. I'm looking forward to this. Whether you're watching this via live or on the replay, let us know. We are dying to know.