MASTER NETWORKING: 7 Steps You NEED to Know to Connect with ANYONE | Christopher McDonald
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Christopher McDonald, a veteran talent relations director and former CNN reporter known for his extensive network of celebrity friends, shares how an introverted homebody transformed into one of Hollywood's most connected figures through strategic networking. His journey began in college at Emerson College with a rigorous journalism curriculum that emphasized writing daily stories based on real events or opinions, teaching him early on the value of being curious and putting himself out there to interview people from various sectors like state houses and police stations. This foundation led directly to his internship and subsequent full-time job at CNN in the 1990s, where he leveraged a simple introduction by walking into an office without prior appointments. McDonald highlights that while many view networking as purely transactional or sleazy salesmanship, it is actually about selling oneself authentically; even when not explicitly pitching a product, every interaction involves presenting one's personality and value proposition to others. McDonald outlines several key steps for effective networking, starting with the necessity of "hitting the pavement" by engaging in face-to-face interactions rather than relying solely on digital communication. He emphasizes that music publicists and other industry professionals often appreciate invitations out for drinks or meals as a way to build rapport without pressure. A crucial lesson he learned from Oprah Winfrey during a meeting was not to be pushy if someone is hesitant; instead, one should step back gracefully because people will eventually recognize your value on their own timeline. He also stresses the importance of being social media savvy for those who grew up before these platforms existed, noting that adapting to new mediums like Instagram and Facebook is essential in today's landscape where online networks often facilitate real-world connections. Central to McDonald's philosophy are the principles of never burning bridges and maintaining genuine loyalty within a defined circle of friends or colleagues. He recounts how an intern he once mentored at CNN eventually became an on-air reporter for Access Hollywood, crediting his former mentorship as a pivotal moment in her career because she felt respected rather than treated like a minion. McDonald defines true loyalty not just as saying you will show up, but ensuring that your team feels it deeply enough to trust you implicitly; if he commits to something, the entire group shows up regardless of personal inconvenience. This reciprocal approach means supporting others' needs and causes first, which in turn builds immense goodwill and ensures they are willing to support you when necessary. Finally, McDonald argues that genuine personality is a critical asset that cannot be faked without appearing sleazy; instead, individuals should open themselves up by sharing stories about their families or interests like dogs, as authenticity attracts people who resonate with the real version of oneself. He illustrates this point with an anecdote about his mother, whose charismatic storytelling and ability to connect made her beloved even after she passed away, drawing friends from across the country who had never met him before learning of her death. By being interested in others rather than trying to be interesting himself, asking questions about where people are from or their backgrounds, one can build deep relationships that yield long-term professional opportunities. Ultimately, McDonald views networking as a 50-to-60-year endeavor requiring patience and the understanding that building momentum over decades creates unstoppable growth for both individuals and organizations.
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What is up everybody? Welcome back to
the 24-hour live. I am here with Dr.
Finesse and we're going to be going hard
on that networking.
And it's so fascinating that you of all
people are so good at networking because
I consider you like wanting to be at
home. I mean you're sort of
self-professed
not somebody that would love to be out
and be partying, but you were inhumanly
good at networking.
So
that. I appreciate that and you are very
very right. I love to be home. Uh I
remember one time, I'm going to say this
is about 3 months ago. Uh we didn't have
a babysitter and my wife Brenda stayed
home with my son Allison and I was out
and about and I was talking to some
friends and one of my friends came up to
me and she goes, "Oh man, so Brenda's
home?" I'm like, "Yeah, she's home
babysitting." She goes, "So how do you
guys do that when you can't get a
babysitter? Do you guys flip a coin
to see who gets to go?" And I was like,
"No, we actually do the exact opposite.
We flip to see who gets to stay home cuz
they're both like the biggest
homebodies."
Like we just don't like
get a babysitter and stay home?
Uh actually we've done that before.
We've gotten a babysitter and we're
like, "Take the kid out the house. We
just want to stay home and watch our
stories."
Nice.
Um but yeah, I know you and Lisa are
also homebodies so yeah.
way.
We're exactly the same way. It's
interesting because so the reason that
we wanted to do this segment is it has
become very clear to me
over the last couple of years that
networking is really really important
and when I was in my 20s, you know, I'd
hear things like your net worth is your
network and I don't know, like it it
didn't click. It didn't make sense. I
knew enough people to like get going. My
partners and I were very a very
tight-knit group and so it felt like I
sort of had everything that I needed and
didn't really think about it and then I
I
we had this employee that was working
with us and he ended up getting like
this really
awesome lead on
either a bank loan or investor, I don't
remember which it was. And I remember
going like, "How do you know that guy?"
And he was like, "Tom, when you're my
age," cuz he's a little bit older, "Tom,
when you're my age, you're going to have
a Rolodex like this, as well." And I
remember thinking, "Well, not with my
current behavior, I'm not." And so, like
cuz I just always want to be at home.
And that's my natural inclination. I'm
introverted. I'm not like paralyzed. I'm
not shy. I think that's important. But,
I am introverted. So,
it's like never like this compulsion for
me to go out.
And then, on top of that, you put my
wife, who once she started working, now
never wants to go out. And
I have everything I need, like the woman
I love. So, I I don't have the
compulsion, but several years ago, I
started to really understand the value
of meeting other people, of meeting
people that are like-minded, of getting
fresh ideas from the outside. We were
growing so fast. I was meeting all these
incredible people. And I just thought, I
should really start to be more strategic
about this, more systematic about this.
But, I was just kind of fumbling my way
through it. So, what are One, how did
you end up being somebody who's
introverted and a homebody? How did you
end up in the the job that What In fact,
tell people what your job is here. What
you do, what you've been doing for a
very long time at this point, and how
you ended up there.
Well, here I'm the director of talent
relations. All the guests that you see
on Impact Theory, even people that I
connect you with sometimes, and uh you
know, just getting you out there into
into the room, cuz Tom always says, "Get
me into the room." Cuz although he says
he is an introvert by nature and staying
home, if you get Tom into the room, he's
going to do what he's going to do. He's
going to work it out. So, um
so, yeah. So, me, I book all the guests
that you see on Impact Theory. And
for Tavis Smiley, Arsenio Hall, and many
it for a while. I've been doing it for a
while. Just to give you a quick
summarized evolution of my title.
I went to college for a journalism. And
I was gung-ho journalism. This is what I
wanted to do. It was a very, very, very
strict curriculum. They put us out there
and we had to just write daily and write
the
the biggest papers, like 50-page papers
that were due every week and we could
have every single week, single-space
50-page papers and we couldn't have a
single error.
What?
Yeah, a single outstanding error cuz if
you did our professor was like, "That's
how you get fired from a paper. That's
how an editor would get rid of you." And
it was just something like
is 50 pages?
God, I don't even know, but I just
remember I got so fast at writing
because and it had to be a story that
existed in the news. We had to take it
and and sometimes it was an it was one
week it was an op-ed so we had to add
our opinion. Another week it had to be
as objective as possible, which was was
very tough to do. It was just a tough
curriculum and the whole thing was as a
journalist they she wanted to get you
out there, wanted to get you writing.
And you had to go out and interview
people on the street.
It was it was either people on the
street, people at the state house or
people at the police police station and
that's how it was in Boston.
It was always related to those three.
And but doing that I remember right away
that was the most important lesson that
she taught us was as a journalist your
network is just your every element
that's out there. You've got to put
yourself out there and put yourself in
the faces of people. You got to be
inquisitive, you got to be curious and
it kind of set the stage for the
beginning of networking for me. So I did
that curriculum. I came out here
straight from Boston and I got a job at
CNN. And actually the funny thing is I
got a job at CNN. I mean I will say I
interned there first, but I went back to
graduate
and I walked in the CNN and I walked
into a department. I didn't even know
the guy. He didn't even know I had
interned there. I just walked off the
street and this was in the 90s when you
can actually walk into a building like
that and Uh, right now it just would
never happen. And I walked into the
building and I basically just asked for
a job. And the timing couldn't be more
perfect. I asked for a job and he was
just like, "Who are you?"
I was like, "Ah, my name is Christopher.
I used to work upstairs or intern
upstairs in the entertainment division."
And he was like, he picked up his phone.
"I got a Christopher here. Did he intern
up there?" I was like, "Oh, is Chris
here?" Yeah, he's here. And he And they
came downstairs.
And someone vouched for me and he gave
me a job on the spot. He said, "Can you
start today?" I was like, "Perfect."
start today?
Can you start today? And I remember I
called my girlfriend at the time. I was
like, "I'm not coming home. I'm working
at CNN." And I remember just thinking I
was like, "Wow, I put myself out there.
I just walked in there, introduced
myself." And uh, from there I started
working at CNN and I worked there for 4
and 1/2 years. When I was at CNN I did
everything. Uh, this is where I got to
put my journalism skills and my
networking skills started to grow
because they would put me out uh,
although I was a researcher
uh, I was well adept writing and uh,
speaking with people. And uh, although
they didn't have a spot for me to be a
reporter, they actually let me go out
and report. I wasn't on air but you
would see my thumb holding the mic.
Which is crazy. I'd be like, "That's my
thumb." And And to this day you can
still see my thumb because a lot of
times if like say if there's an
obituary, a video obituary on CNN,
someone passes away
and they show stock footage that CNN had
accumulated over the years.
Mhm.
And they would mostly, you know, show
footage that they have.
We need to do like a montage of
Christopher's thumb out in the wild.
That'd be amazing.
Exactly. Yeah, and you would see my
thumb in a room somebody and it's crazy.
Um, so through that I met more and more
people and I remember I started taking
advantage of it. I had a mentor which is
very important in networking as Tom will
tell you.
In fact, how'd you get the mentor?
The mentor was uh, the music producer at
CNN, Denise Quan.
And you guys connected first just like
connected or was it formally she's your
mentor?
Uh, I was an intern for her and then
when I started working at CNN, um, I
went up to her and I told her I said,
"Look,
and actually this is how it happened. I
was like, I I'm a researcher obviously,
but I want to get back to what I was
doing when I was interning for you.
Look, I have this amount of hours, but
afterwards, I I just want to follow you,
go to your events with you. I will write
and label the tapes
all the interviews that you do. That's
all I need to do." And we were out and
she actually decided, "Hey, do you want
to do this interview?" I was like,
"What?" I don't even remember who the
first person was, but I remember
actually I got to do vaguely. I want to
say it was someone like Ron Howard or
something. It was like we were on the
arrival line. And I did it. She was
impressed. The producers were impressed
back there. And they started sending me
to so many events, like a lot of the
award shows.
But I mentioned this to you before. It
just so happened to me while I realized
this, but I was going to a lot of the
the black oriented award shows.
Right. Which is cool. I was cool with
it.
why.
Yeah, so I was getting myself out there
and meeting folks.
And then I eventually got a job at Tavis
Smiley. I just happened to be at a
party. And I was playing guitar and this
just a bunch of us jam banding at the at
my friend's house. And this other guy is
on the piano. This other guy is on the
bass. And this one guy was on the drums.
Never met him before in my life. And he
goes, "Hey, is everything all right,
Christopher?" I was like, "Yeah." He
goes, "I heard you work at CNN." I was
like, "Yeah, I do." He goes, "Hey, I'm
starting up this show
with Tavis Smiley. Are you familiar with
him?" I was like, "Hell yeah, I used to
watch him on BET and I listen to him on
NPR." He was like, "Yeah, well we're
starting this new PBS show and I'm
trying to recruit people from different
news outlets
and collectively come together and
create something of our own. Would you
be into it?" I was like, "Yeah, man."
And I remember I did a riff. I was like,
"Yeah." I was like,
And then he gave me his card. And the
next day I called him. I was like, "Hey,
what's up, Neil? It's Christopher
McDonald." He was like, "Who's this?" I
was like, "Ah, you gave me your card
yesterday. You said to I was like, "Oh,
yeah, yeah, yeah." I said, "Hey, so who
do I talk to about the job? Where do I
send my resume? Do I meet with you?"
He was like, "No, I I gave you the job."
I was like, "What?" He goes, "Yeah, I
thought you said you wanted to do it." I
was like, oh, shoot, well, can I give
two weeks? He's like, yeah, that's
perfect. And I mean, and that was just
per chance, right?
Wow.
So, I started working at Tavis and
Well, let's actually back up. So,
you have the most outrageous
group of friends I've ever heard in my
life. I won't name drop,
but it's ridiculous.
And these are people that are like your
friends. Like, most of them you knew
before they got famous. So, I want to
know how did you end up up at that
party? Who was that friend? Cuz you're
like, oh yeah, yeah, sorry, I didn't
mention that was Bill Gates. Yeah, my
bad. Like
Actually, that's funny. So, the friend
who's house it was,
uh actually it was two of them. Two of
them were living in the house. One of
the friends, um actually I do a book
club with her and she has it at her
house
uh every month and Casey has just joined
the book club and Courtney's going to
join.
Nice.
But, um the other friend who lived
there, she was Carrie Fisher's executive
assistant. Which was cool because she
would always invite us to Carrie
Fisher's house for these cool parties.
I'm completely name dropping and I'm
going to go for it.
Um go all in.
And it was really And Carrie Fisher
would have the most eclectic parties.
I'm talking about there was no
discrimination about age or or anybody.
Like, in this corner you'd see like a
young starlet and then over I mean, and
I'll name like somebody. They'd be like
Scarlett Johansson in this this corner.
And then over here, Richard Dreyfuss and
Tom Berenger. And you're like, wait,
this doesn't make any sense. That don't
make no sense. Tom Berenger and Richard
Dreyfuss hanging out at a party with
Scarlett Johansson. And then Nicole
Kidman over here. And then like, uh you
know, what's his face, John Lennon's
son, Julian over here. And I'm just
like, wait, wait, this is crazy. And she
would have these just bunch of people
getting together and just eating her
food and hanging out and having a good
time. She was like truly a great person
and she knew so many people. Speaking of
networking,
you would go to her party and all of
Hollywood would be there. And especially
cuz her mom was Debbie Reynolds, so you
would see these old classic uh stars
there also. And it would And people
would just get together and network, and
you would just meet the most amazing
people. And and through that, you would
meet more people.
Were you going intentionally because
you're like the classic example of put
yourself in danger of something amazing
happening, right? So, you show up at the
party, which is like step number one,
and was that intentional? Like, I never
know who I'm going to meet, so you know
what? I'm going to go.
Uh actually, no, it was uh okay, I'll be
honest. I'll be completely honest. Um
especially when I'm in my 20s, when I
was in my 20s,
if someone invited me to a party, the
homebody me would want to stay home. The
natural inclination, like, I want to
stay home. But, they would taunt me with
a certain thing, it would always get me.
Or I would ask a certain thing, and it
would always get me. I would always ask,
is there going to be food there?
And if there was food there, I would be
there in a heartbeat.
For a free meal?
For a free meal, I would show up to your
party. That's how it was in the 90s.
So, this is an empire built on free
meals. That's That's what I'm hearing.
I'm telling you. I'm telling you, if
there was a free meal, same thing with
uh uh events and parties, if like, if I
if it was just open bar, like, that's
it, open bar, and especially in my 20s,
I didn't drink at all, like, I No, I I I
don't want to go. But, if there was
food, I would go. And I'd pop up there.
And circling back to my friends, um
it just so happened the school I went to
and the school my brother went to was a
school that involved um
you know, either working in the arts, uh
film, um journalism, and television and
media.
So, almost everyone you come out with
are at least everyone like 95% of people
who went to my school, Emerson College,
came out of here for the industry.
So, somewhere along the way, we're all
hustling, we're all bustling, and
someone's going to break. Someone is
going to break and become somebody, you
know what I mean? Yeah, and hit. And
then you look back and you're like, holy
crap, you know, and people will ask,
like, well, how do you know that person?
How do you know that celebrity? I'm
like, actually, that was just someone I
went to college with. So, that's how it
happened. And then the more that
happens, the more people you meet,
because suddenly, I mean, you see it all
the time. Celebrities get invited
everywhere. It's kind of unfair. It's
like they get crazy swag with watches
and Rolexes and iPads, and and we get
like wristbands. And it's just like,
come on, man. Like, hook me up. But,
because they get to go everywhere, you
know, sometimes they take you along. And
you meet the most insane people. And
that So, yeah, circling back to that
party, that's how I met that guy at the
Tavis. So, when I was at Tavis, I had
decided
um
there wasn't a focus, a full focus on
the music guests. Cuz Tavis would
interview politicians and celebrities.
Celebrities could include musicians, but
not necessarily We didn't have a music
segment, so to speak.
Right.
So, I went to my executive producer, and
he was so open-minded. If you had a
great idea, I loved that about him. And
I went to him and I said, "Hey,
I think we should have a music segment."
I was like, "I don't care if I don't
want I don't want you to pay me more,
nothing. I just want to be the music
producer. I want to show you that I can
create a music segment, because all
these other late-night shows at the time
were only letting artists perform. And
at the end of the show, when everyone
tuned out. Like, the numbers are there.
People tune out at the end of talk
shows. They just do, cuz they're late.
And uh
music is so polarizing that people tend
not to watch. But, I was like I told
him, "I can bring musicians here, and I
believe they would love to talk and have
the opportunity to present themselves.
And that would separate us from the rest
of the other uh the other late-night
shows." And he was like, "Okay."
And I was like, "So, I can do that?" And
he said, "Yeah."
So, I had something to prove. So, this
was my first step of really getting out
there and becoming a networker. So, I'm
Did you did you understand cuz when you
break down the process now of booking
and what it takes and the way that you
have to understand the different people,
what they look for, who their clients
are? Like, did you understand any of
that then? Or does Is this the beginning
of you really sort of understanding that
world?
Uh there's a phrase uh that we all know,
especially in business, I guess, uh and
that I love and I and I live by,
although it's a little scary, is to fake
it till you make it.
Right.
And and all I
again, I like to be home, but I know
when I'm out there, there's something
about I thrive This sounds corny, but I
Ooh, look at that. You got yourself a
meal.
Right. Thank you.
Yes, yes.
I could I could smell it for like the
last 15 minutes. I'm like, "They never
bringing the [ __ ] food?" Like,
"Are you messing with me?"
Yeah.
So, real quick, I'll I'll take a moment
to give it up to this man for being for
This is like my second hour and I'm
tired.
Thank you. Thank you. Thank you.
So, yeah. So, fake it till you make it
and I knew that I thrive off the energy
of people. I could be dog tired, but uh
just to throw this in there, I grew up
in an army brat and I moved every three
or four years, so to speak, around the
world.
And one thing that helped me do was
reinvent myself and uh and find a way to
talk your way out of things, to find
your way to to meet and and uh you know,
just associate with all types of people.
Uh because I would always move and every
time you moved, you had to make new
friends, regardless. You had to make new
friends.
I would leave one school, I would leave
Japan and then move to Kentucky. And
talk about a culture shock.
Woah. Is that a real one?
That was a real change. Japan to
Kentucky. And I remember thinking
right around that time, that's when I
really had to
figure out a way to get myself out there
and talk to people. And everyone was
doing it. Everyone I grew up with, they
all moved, too. But it helped me
uh warm up to people and appreciate
people. It wasn't just like, "Oh, I'm
just talking to people cuz I'm talking
to people and I and I want to be that
guy." You just learn to appreciate
people and you see all different types
of cultures, all different types of
people in different situations, but you
realize everyone has the same common
denominator. You know what I mean? That
they just all want to relate in some way
or or fashion. And then you just start
to learn how to speak with people, how
to connect with them, you know? And not
to say that I'm an expert on connecting
with people. People and people.
So, let's act like you are because I
think you are, certainly from my
perspective. So, what are some of the
like have you codified what those
lessons are?
Yeah. Yeah, I I I really have. Um
so, I actually have a top seven do's of
networking which I can get to.
Let's get Let's get on that camera. Hey!
Yeah, camera ready. So, we've got the
the seven What were the seven what?
The top seven do's of networking.
All right, let's hear it.
Yeah, okay. So, I'll break them down.
And I'm going to cuz I have it on my
phone.
Uh step away from the computer and hit
the pavement. All right? Uh we're in a
world and again, let me preface by
saying these are my do's. They're not
applicable to everyone, but I highly
suggest them cuz I've put them into
action uh for almost 20 years and they
work. Uh so, we're in a world of uh
computers and our phones and being able
to communicate with people, the age of
information, through our computers and
phones. That's just the world we're in.
So, it's made it really easy to meet
people, but not having to physically
meet them. And I've actually had that
happen. Like there are publicists uh
that I've worked with for years. For
years, I've been I've been communicating
with them. I've booked with them since
2003 and I've never met them in person.
Whoa.
Ever met them in person, but in most
cases, those are people who either on
the East Coast
uh cuz I deal with a lot of people on
the East Coast and we just never uh
paths never cross. And then there are
people I I just met recently after
knowing them for about 20 years. Uh and
it's crazy. So, but if they're local,
it's still easy to just Oh, you know,
I'm communicating with this person. I'm
pitching them something or I'm asking
something of them, uh but no, just step
out and meet them.
Uh and this will correlate to the story
I was talking about earlier
uh when I wanted to be the music
producer.
So, I I tried to figure out I was like,
"How am I to do this. So, my first
attempt was to send this email blast. I
just found out who every major label
publicist was. At the time, there were
many cuz the music industry was slowly
fading away or fading into what what it
is now, but they still had many
publicists working at each uh label. So,
I did an email blast. Some of them bit,
some of them got back to me, but it
didn't quite fully work. And I crafted
like the nicest email. I just didn't
want to cold call them whatever. And
then I finally decided I was like, "You
know what? No, you know what?
I do better in person talking to
someone. And then no matter who you are,
if you speak to someone and just present
yourself, it'll man, it's it's going to
go a long way. So, I actually started
inviting all these publicists
individually out for drinks.
And that's one thing I learned
especially in the music industry, these
music publicists, they love to drink,
you know what I mean? Uh not that they
were alcoholics, but they had a really
tough job to do and they have a really
tough job to do. So, if you can just
invite them to wine, not to get drunk,
just to hang out, they would come out.
So, just face face time. And you'd be
amazed at how far that goes. I mean,
that sounds so cliché, oh get up get off
your butt and don't communicate over the
computer, but so many people are guilty
of doing it.
I have people talk to me all the time uh
who are getting into booking or getting
into networking and they're like, "Oh
yeah, I hit up this guy and he I I I
can't get him to really get back to me.
Have you spoken to him at all on the
phone?" Yes, I have. Have you
talked to him on email? Yes, we've
spoken on email. Have you invited him
out to drinks? No, I haven't done that.
Is that weird? LIKE, WHAT? NO, THAT'S
NOT WEIRD. SO, although it seems so
common and so uh you know uh matter of
fact,
uh people don't do it.
People don't get out there. So, that's
my number one like hit the pavement cuz
if you're not getting out there and
hitting the pavement and getting the
face to face like just
You haven't even started.
You haven't even started. Uh my second
one is just being a good salesperson.
And that sounds so sleazy, a
salesperson. I never forget the first
time someone
asked me about booking and asked me
about my network
And I described it, and they said, "Oh,
so you're a salesperson." I was like,
"Oh god, no."
I was like, "I'm not a salesperson."
I know. I was like, "What did you say?
What did you call me? What did you say
about my mom?"
It was basically that. I was like,
"Don't call me a salesperson." But, uh
they broke it down to me. They were
like, "No, you're a salesperson because
for you specifically,
you're selling yourself
as a person trying to get their product,
whatever, right? Or trying to And then
you're also selling the show that you
work for. And you're also selling the
host. You know what I mean?" And I was
like, "Man, holy crap, I am a
salesperson." And he was like, "Don't
look at it really badly. Like you you
know, you're you're being a salesperson,
so you should actually take a cue." And
And he gave me this advice. He was like,
"See what, you know, some of the great
sales people do and what they did. I
mean, you don't have to emulate them
completely cuz it's not uh fully what
you're doing, but check it out." So, I
started paying attention to great sales
people. And not this person, for
example, but you know, you you
interviewed one of the greatest sales
people that we know uh in our business
history, and that's John Paul DeJoria.
Like you can't get any better than that
guy. That guy like actually went
door-to-door and built a business, a
billion-dollar business.
Like how many people can say they did
that? So, I mean, he obviously knew the
value in the sales pitch.
So, so when you become a great
salesperson, you're not just being a
salesperson, you're practicing the sales
pitch because
that is probably the number one thing of
networking. Cuz even if you're not
trying to sell somebody something, when
you're networking, you're selling
yourself. All right? You're selling your
personality, you're selling just your
connection. And it's your sales pitch.
And uh and when you're speaking with
someone,
you don't have to be sleazy and be
systematic and have a sales pitch, but
just keep it in mind. Keep it in mind
what you're saying. And all of a sudden,
it becomes second nature, like you're
breathing to them who you are, and
you're not just It's not diarrhea of the
mouth and taking over what they're
saying, but it's a sales pitch. And uh
and it just goes a long way. I mean,
it's a big thing in networking. It's a
huge thing.
Um so, my number three is to be bold,
but not pushy.
Yeah, get out there. Be bold. Don't be
afraid. I mean, you see it all the time.
It goes back to the high school dance.
When you're standing around I never had
a date to the high school dance except
for prom, but you're standing around and
I just remember standing around and
looking at you know the girls across the
way and the guys are all standing around
and some guys are just going for it and
you're just
trying to figure out how to approach.
And I just wasn't bold then. I just was
not bold. I'm still not bold. God, if I
if I was single now and I had to go to a
dance, forget it.
I wouldn't do it. But, it's the same
thing with networking. How many times do
you go to a party and you're like, "Oh
my god, this feels like crap." Like
there are people over there I just you
know
Every single time.
Yeah, yeah. I and I I I'm even guilty of
it. Sometimes I'm with my wife and we're
just with each other in the corner of
the entire night. The entire night.
But, if you're trying to network,
just go up and be bold and introduce
yourself. And again, it's some people
are like, "That's not being bold if you
introduce yourself." But, it's bold to
so many people. Just introduce yourself.
Don't be afraid to
slide into a conversation. Don't
straight up interrupt. Gauge it, but you
get better at gauging what they're
talking about and knowing that you
shouldn't insert yourself. But, don't be
afraid to do it. People are especially
at a networking gathering or business
gathering, people are very welcoming to
that.
Right.
So, be bold, but not pushy. Don't push
yourself in there.
Know when to step away or just even you
know when you're trying to sell someone
on something, just don't be pushy. It's
just gross. It's gross. In booking, if
someone and I actually got this tip from
Oprah.
And I'm sure Courtney
Say what?
I'm sure like Oprah directly?
Yes, yes. I actually I did a show with
Oprah. It was a short-lived show. It was
a show with Tyrese Gibson from Fast and
Furious fame and the singer and Rev Run
from Run-DMC.
And it was a show about those two giving
advice to women, but not like, "Oh, you
should do this." But, this is what we
how we think as men. So, take that
nugget and you know, and you can get
you know, what's going on our mentality.
But Oprah uh during the whole process,
we would uh have these meetings with her
where we were developing The show was
already greenlit, but we had to develop
the segments and we would meet with her.
And we had this one big meeting
where we were sitting around this big
long table with Oprah Winfrey.
And I remember
uh they had a whole spread of food in
the other room. And it was a it was a
make-your-own salad, and they capitalize
O W N your own salad. And I was like,
ooh. And they had all these ingredients.
I was like, oh my god, oh my god. And I
was like making this I made this big-ass
plate of food. Again, it's free food.
I'm going to be there and I'm going to
eat that food.
I was going to ask if that's why you
were at the
Yeah, I was like, wait, Oprah's having a
a little gathering? Is there going to be
food there? Okay, I'll be there. So, so
pretty much no, but I would have gone
regardless. So, I made this big plate of
food and I went into the room and I
everyone was already seated. And when I
get there, for some reason, out of
everyone in that room, cuz there were
about 25 people in that room,
Oprah and then uh a good chunk of her
staff, and then me, my executive
producer, the co-executive producer, and
Tyrese.
And Tyrese's manager. And I sit down
and across the table is Tyrese and
Oprah, and there's an empty seat across
from them. And I'm I'm like, what? How's
this seat open for me? I'm like, I'm
nobody. But I guess no one wanted to sit
in their eyesight. So, I sat down with
this big-ass plate and I looked around
and no one has a plate. No one. I'm
like, why isn't anybody eating? No one.
And I was starving, Tom. My stomach was
growling. And I was like picking at my
food. I was eating my food like this.
Cuz I didn't want to be chewing loudly
while Oprah was talking.
leaning away from the mic as you're
telling this story about wanting to eat
carefully. So, I get it.
Yeah, it was terrible. And then but I
remember we got to the point of booking.
And all the attention came on me. So,
let's talk about guests and who we're
going to get for this show. My executive
producer was like, oh yeah. So, we have
all these ideas. He's talking about like
he's throwing out all these big names
like Will and Jada, Bradley Cooper and
so-and-so, and this person and that
person. Like all these big names. And I
remember Oprah was like
And I was like, why is she making that
face? And she goes
Good luck getting those people.
I was like, oh wow, she's talk taking a
dig at me that I'm not going to get
those people. And then she goes, no, no,
no, I'm not saying that. It's it's just
tough getting those folks. And then she
said
Um you know what? Don't be disappointed
if some of these people don't want to do
the show and just move on from it. She
was I come from the school
of if I found out no one wanted to do my
show when I was doing my main stage
show. If someone didn't want to come,
that's fine. I don't push on it. If they
don't want to be here, why do they need
to be here? Don't push.
So, that was a huge thing for me.
That was a huge thing for me. I was
like, well, you know, if someone doesn't
want to buy your product or someone want
to doesn't want to buy what you're
presenting to them,
don't be too pushy. You know what I
mean? Step away. And understand there
will be an opportunity where they'll
figure out and see that you're the bomb.
Just like how people I can't believe I
said the bomb. I don't think I've ever
even said that.
I don't think I've ever said that. This
is a first. The bomb? I hope my wife's
not watching this.
God, that's crazy.
Oh my god. So, yeah.
This is Dr. Finesse, everybody. Dr.
Finesse.
So, yeah. So, I mean cuz there were I
mean I can't tell you enough and I know
you know this more than anybody. There
are people who have passed on Impact
Theory. There are people who have passed
on News the Host, Tom Bilyeu. Cuz
they're like, wait, who's this guy? And
but and I push a little bit cuz I'm
tenacious, but not too much. Because
deep down I'm like, you know what? There
is going to be a time and I've seen this
happen so many times where you're
selling yourself, you're networking, and
someone's not giving you the time of day
with the network.
And they just kind of move on from you.
But you just stay the course, keep your
confidence cuz there's going to be
failure in networking, and there's going
to be people who don't want to network
with you, or don't want to be a
connection with you.
Uh and they're going to figure it out.
They're going to be like, "Wow,
somewhere down the line, this person is
someone I should know."
So, that's just not being too pushy. Um
the fourth one I actually have to learn
myself, but this is big, and uh this is
one thing that we're all learning here,
one thing that Gary V always pushes, is
be social media savvy.
Because, look, we are in a new age.
I was one of those little people that
held out.
I was like, "I'm not on social media. I
live in today. I don't need social
media. Get that out of my face."
And I didn't have anything. People
couldn't find me anywhere. I was on
Facebook years ago, but I quit years
ago. And I didn't have anything. I
didn't have Instagram at the time.
And I just remember just being a
holdout. But, I was seeing people
network that way. Like, "Hey, how'd you
find out about that event? How'd you
find out about that person?" They're
like, "On Facebook." I was like, "What?
Facebook?" "Yeah." They're like, "On
Instagram." I'm like, "Instagram?" And
to me, that was foreign. I was like,
"Wait, you didn't just call them, or
show up?" They're like, "No, this is
like there's like a network of folks, or
there are pages where people talk, and
meetings of the minds online." And it's
And again, like to to our viewers, I'm
sure they're like, "Of course, you got
to be social media savvy." But, there
are there are ways to be more social
media savvy, and put that into action.
And And I say that to the folks who are
I guess our age, who are bicentennial
babies, and who
Didn't grow up with it.
Didn't grow up with it, and and use the
power of actually knocking on the door,
or going to the network. Uh and it's
kind of a juxtaposition of what I'm
saying about stepping away from the
computer, but you there's a time and
place for it. You've got to take
advantage, and realize uh adapt or die.
So, be social media savvy. That's big
with networking. Uh number five, this is
although this is number five out of
seven, this is my biggest one.
Really?
This is my most important one. Maybe cuz
it's an even number. I'm sure Jared
likes that I have a top seven, instead
of a top five, or a top 10. A little odd
number out. And cuz I I a top five at
first, and I was like, "Jared's going to
like,
cringe if he sees that."
So, top five
don't burn any bridges.
That is a no-brainer, best
good advice.
Yeah, but I mean, we all know that
people get angry
when it comes to people people people to
people relations. People lose their mind
and get angry and they see red and
they're like, "Man, screw that person."
Like, not to put out any names, but you
were just in a
situation that you talked about briefly
here and there
where things didn't go as you like.
Yeah, and it wasn't as favorable as you
like. But, you handled that like a
champ. We had a networking gathering,
the Impact Hour. Next time you guys next
Impact Hour that Cindy puts together,
you guys have got to come. Even if
you're not in Los Angeles, come. It's
you meet great people, you know what I
mean? As viewers, all the viewers here
are great people. And we've met some
great viewers, so Impact Hour.
But, you were at that Impact Hour and
you had just done that shoot and you're
so gracious about it. And you realize
that. You're like, "You're not going to
burn a bridge because somewhere along
the way he may figure it out, you know
what I mean?" And he may figure out who
you are. And believe me, I know for a
fact he's going to come running. He's
going to come running. And I and I see
it all the time. I remember I learned
that really early. When I started at
CNN, I interned for a lot of older
folks. And there was one guy who always
used to joke. He's like, "You're going
to be I'm going to be working for you
one day." Yeah, "I'm going to be working
for you one day." That was his joke. To
the point where I was like, "Oh, this
guy and his joke." But, I was like, that
was always his goodbye. You know how
some people are like, "Hey, goodbye. See
you later." Some people are like, "Hey,
I'll catch you later. Going to be
working for you one day." That was him.
And I was like, "Man." But, the funny
thing is
later on down the line, we ended up
being producing and booking partners at
Tavis. I
interned for this guy at Entertainment
Tonight and CNN.
And we ended up working on the same
level.
Lisa,
for her show Sheroic when Cassie Ho was
here in Access Hollywood, came here and
covered her. I'm sitting here on the
couch
over here at my computer and Access
Hollywood shows up.
And the reporter walks in, the on-camera
reporter walks in. And I look at her and
I'm like, "Alex?" And it was this young
woman who used to intern for me
Really?
at Tavis Smiley. And now she's an on-air
personality and is doing so well. And it
blew my mind. I was like, "Wait, what?
You're You're on Access Hollywood?"
Mhm.
And I remember she came to me and she
told me, she's like, "Wow, you were
always so so nice to me. Always so nice
to me. You were the only booker and
producer over there who didn't treat me
like a minion, who wasn't cruel, uh who
didn't like think he was holier than
thou." And I was like, "I I don't
understand why people think that way."
That's so crazy.
Cuz in any industry,
Mhm.
especially where we're you know, the way
things are going now. I mean, there were
so many young people with grand ideas.
There were so many young CEOs. They will
be your boss someday. So, don't burn a
bridge. I don't burn a bridge anywhere,
up or down, whatever, cuz people think
that it's just this directory is like
this. Oh, no, it's all over the place.
Right.
It's like time. So, I don't understand
why anyone in their right mind burn
bridges. Uh okay, so number six,
have personality. Uh
plain and simple. Uh
I don't mean like be like, "Well, you
know, like a a town crier" or anything,
but just have some personality. You
know, we all go to networking parties
and sometimes I meet people at
networking parties.
And whether it's their true personality
or not, I'm not saying to fake it, but
and my next point goes along uh these
lines. Just open yourself up.
And I feel like it's so hard for people
and they're so afraid to open themselves
up. Even if your personality is like,
"Hey, I'm John Smith. You know what I
mean?" Just Just try to open yourself up
a little bit.
So, you're famous here at Impact Theory
for being just an unbelievably good
storyteller, as evidenced by the fact
that I almost spit my burger on the
floor a few minutes ago.
Um is that something that you've
practiced?
No, I I I think I get it from my mom. I
have two I think so.
to start inviting your mom to like team
lunches cuz your stories are epic.
can invite my mom here, I'd be really
excited, cuz she's passed away. And I
mean No, no, I mean that's fine. Like,
cuz she is hands down she was
like, when she passed away
at her funeral, there were people
showing up at her funeral. I was like,
"Who in the hell is that person?" I was
like, and my dad was like, "Who is
this?" And she That was a testament to
her character. No matter where she went,
she made friends. Cuz she was such a
great storyteller. No matter where she
went. I even got a call uh last week
from this guy crying. I was like, "Who
Who is this?" He goes, "This is the
first guy." I was like, "Yeah." "Uh I'm
a friend of your mom's. I knew her for
years. I just found out she passed away.
I decided to Google her." And I'd never
heard of the guy in my life. And I
remember there was a point where I was
like,
"You knew my mom?"
And then, you know, we'll get together
for dinner at some point. I'm going to
get to the bottom of that.
But, yeah, so it's just like But, she
was a great storyteller, and she was so
funny and charismatic. And
everyone has an idol, you know what I
mean? Everyone has an idol, and I have
tons of idols.
But, man, my biggest idol, hands down,
was my mom. Like, I would watch how she
would talk to people
and watch how fascinated they were, and
how she would just genuinely be
interested in what people were thinking
and what she was saying to people. And I
mean that by saying
it wasn't calculated, but she would pay
attention to what she was saying to
people and seeing what it was evoking.
Right. She's not phoning it in.
She Yeah, she's not Yeah, exactly. She's
very present. Like, if she's saying
something and it was evoking some type
of emotion of happiness, she would stick
to it. If she said something and she saw
that it was turn people off, she would
kind of pull back or even apologize, you
know what I mean?
She was very in tune, and I would study
my mom. She was just that person. My dad
was the exact exact opposite. Military
guy. He's probably said one and a half
words his entire life.
And he And it was probably like, "Fuck
you." That's probably his words. But, he
just doesn't say much. And my two older
brothers are the same thing. They don't
say much. Like, uh so I just got that
from my mom. And it wasn't even like I'm
going to try to be like my mom. It was
just exciting and I I just got my
personality from I would say and
so yeah so my personality I guess um
I know it's not everybody's personality
but just when I say have personality
again don't fake it but just open
yourself up and realize that if you're
just hanging your head and keeping your
your brow low
no one's going to be receptive. Just
open up even if you're the most the
biggest you know introvert it's not
going to kill you.
Now all right before we get to seven I
want to say we've got our giveaway for
this segment. We're giving away books
Captivate. If you guys haven't read this
this is absolutely amazing. We're giving
a bunch of copies of that away and the
question to win the books is what are
the five love languages? What are the
five love languages? All right so drop
that answer into the feed and later in
this we'll announce the winner of that.
All right now drum roll number seven.
Number seven so you have to have
personality I say but but most important
and it may this may sound like a it's
contradicting the other one but just be
yourself.
Just be yourself. I mean
I see it time and time again when I go
to these networking events or
when I'm you know sometimes I get
bamboozled in the network events. That
happens a lot. By free food? By free
food. Yeah oh my god I was about to So
this example does involve free food.
This is like I'm not even thinking about
that. But I mean there's so many times
like where a publicist say hey guys
let's get let's have dinner and talk
about my clients in your show whatever.
I'm like that's great and I'll get to
the dinner and it's it'll be this huge
table.
I'm like wait what are we Is this the
last supper? Like what are we doing?
Like why is it it's just you and me and
then all of a sudden a bunch of other
bookers would show up like the booker
from Fallon the booker from Kimmel the
booker from so and so booker from this
radio show and we all have the same look
in our face like what the hell just
happened. And she would speed bamboozled
but we'd all end up being forced into
networking with each other, right? So,
but you just learn to be yourself. Like,
you don't
you don't you don't have to fake it. And
you're sitting down and you see it all
the time where someone is just kind of
robotic and it's hard. I get it. Meeting
someone and you know, they just start
asking the very systematic questions.
No, talk about your day. Don't be afraid
to talk about your dog. Don't be afraid
to to talk about, you know, your mom.
You know what I mean? It's just like
don't just be yourself because
I mean, again,
moving around all my life, that's the
one thing that I've noticed that the
people who were always genuinely
themselves and who were honest with
themselves and honest with you and
opened up, cried if they had to, or
whatever,
those are the people who not just me who
I was receptive to,
I've noticed
uh who other people were receptive to.
Cuz that's the one thing There's I mean,
if there's one thing I've studied
growing up was popularity and how people
became popular. Not
You studied that because you were going
from school to school to school.
Going from school to school to school. I
was fascinated with it. Cuz you would go
from one school and this person be
popular. You're like, "Wait, what? That
guy's popular? Oh my god, in my last
school he would be getting his ass
kicked." You know what I mean? And it
was just always that. And there's a
story I always tell about when I went to
uh
middle school in Kentucky, there was a
kid in my class. He was short.
You know, he just had that kind of
traditional goofy look.
Mhm.
Uh people didn't pick on him though, but
he just was not you know, he wasn't the
popular kid. Uh and but I you know, we
were cool. And I remember I felt so bad
because he in class he sharted. Now, uh
for those who don't know what a shart
is, it's I Sorry we're getting into
this, but it's when you uh fart and [ __ ]
your pants. And he did that. And I
remember feeling so awful for him. And
everyone like I forgot exactly what his
last name last name was. Actually, I
wouldn't say I won't say it. But they
combined his last name with the word
shart and it just was just sad. And and
I remember uh I moved to Germany years
later. I was a sophomore in high school
and I moved to and there was this
kid who was the most popular kid in
school. He was like 6'4, handsome, he
was the tight end
and I was like, man, that guy is cool. I
could just tell. I remember I looked at
it and I was like, why does that guy
look familiar? I know that guy.
I was like,
oh my god, it's the kid who sharted in
sixth grade. And he had moved to Germany
and reinvented himself
and became the most popular kid in
school.
And I remember thinking like, oh my god,
that's crazy. And then and I became so
obsessed and fascinated with that. But
the one thing I've noticed in the in but
coincidentally, there's an article, I
think it was like
Business Journal or somebody just put
out an article recently
that basically said, uh God, I have to
go you can go get uh something about the
most popular people in school tend to be
I mean it was in the captivating tend to
be
I might have been captivated tend to be
uh people who are nice. You know what I
mean? People who are genuinely open and
genuinely friendly and people are
receptive to that. So, that comes back
to my point. This guy, he was a
genuinely nice guy when he sharted his
pants
sixth grade.
And he was popular and like an all-star
tight end
and everyone loved him and he was still
genuinely nice.
That's it's so interesting. So, being
genuine is something that I think it's
actually hard for people to do and when
you look at people that really become
successful in acting or even like in my
own small way, I think Inside Quest
started getting good when I stopped
trying to hide the things that I found
interesting even if they were weird and
I stopped trying to hide my enthusiasm
and if somebody said something that made
me go, oh, like I would actually do
that, right?
And that was when like but that's real,
right? That like I
when I was first doing the episodes, it
was like, oh, that's excellent. Thank
you for coming on. You know, and it was
like I had this vision of what an
interviewer was supposed to be, right?
And so, I wasn't able to bring anything
unique because I wasn't being myself.
And when as you're explaining this, and
admittedly I've never really taken the
time to break down why you're so good at
what you do, and
hearing you talk about it, I realized
you're insanely likable. And there's a
reason like if somebody came and watched
our team lunches,
it it would just be like, "Oh, well,
that's the the center of attention in
this universe." Because everybody is
is paying attention to you. Everybody
wants to hear your stories. Uh we've
learned not to put the pressure on you
to like start the stories, but
you know, you're so charismatic and
everybody's so captivated. And it's like
if you're not there for a team lunch,
we'd be like, "Oh,
like there's no Christopher to like tell
the stories." And so, it be it really
does become clear as you're going
through your list of the things that
being able to be what I call in my words
defenseless. So, when people aren't
being themselves, they have defenses up.
They're They've got pretenses. There's
that armor that makes them feel
comfortable. And but you it's such a bad
strategy because you don't respond to it
in other people. What you do respond to
is the guy that's totally real. Real And
it admittedly you become a filtering
mechanism. Not everyone is going to
respond to the real you, but the people
that respond are going to respond hard.
And I don't think it's a mistake or an
accident that of everyone here, and I'd
be curious enough everybody agrees with
this. I think they will. That you seem
to have the the broadest number of
friends that you've been friends with
for the longest period of time, and they
seem like really real relationships.
Now, we all obviously only get your side
of the story, so secretly all of these
people may hate you and be like,
"Fucking Chris for stopping me again."
Um that's certainly not how it reads.
Yeah, I
if there's one thing
if
God, if I were to add a 7.5 to being
yourself
and the seven do's of networking,
it's just being loyal.
Cuz loyalty goes a long way.
you're you've got a hardcore definition
of that.
Yeah, loyal to me is I'm as loyal as it
gets almost to a fault.
Um
and when it comes to my friends, since
you mentioned my friends, if you're my
friend and I consider you my friend,
man, I'm so loyal. I don't It's like you
would have to kill me for me to stop
appreciating you. You know what I mean?
If I got to a point where I deemed you a
friend, like I understand human nature.
People make mistakes. People make really
big mistakes and you've got to
understand at some point
it's human nature. Now, there may be you
got to just gauge how many people how
many times they've made the mistake and
how many times they've wronged you. Of
course. But if it's just one wrong once
cuz I see friendships fall apart all the
time over a trivial wrong.
And I'm like, "Oh, no, no, think about
it. Think about what you guys have
gained and what you everything you've
been through."
experience.
The shared experiences and I'm very
loyal and I apply that to my networking,
too.
Oh my god, like it's Here's a big thing.
Another reason why it's hard for me
I don't commit to too many things
because if I say yes to something and I
know you're this way, too.
Yes.
You show up.
Like that one time flu gate that ran
through the house and everyone got the
flu and we had Jim Quick here and
another guest and you had the worst flu
and I was like, "Is Tom going to Is Tom
going to do this show?" And I remember
Lisa was like, "Tom, you should uh
you should cancel."
Yeah, we'll cancel or reschedule.
like, "What?"
And because you're loyal to your guest,
you're loyal to your show, you're loyal
to your staff. And you always say this
and I love this. You're like, I will
show up to you. And I love that about
you.
Thank you, man.
And I think you completely get that.
Just being loyal. That's my definition.
I mean, I'm curious to hear yours.
Yeah, well, so it's interesting. I'm I
am insanely loyal, but like you, there's
a ring. And if you're on the outside of
that ring, I don't I don't feel an
obligation. So, I'm not going to
[ __ ] you. I'm just not going to show
up for you. I'm not going to go out of
my way to make sure that the world is
right for you. But once you get inside
that ring, then it's like it's do or
die. And there's got to be a group of
people that really know to the core. And
this is the key. They have to feel it,
right? Not be able to recite words. They
have to feel it that you're going to
show up. And that's
you know, one of the things here, so by
nature I like team building a lot. And
there's a reason that I have absolutely,
when I say zero hunger, zero hunger to
be a founder. I like to be a co-founder.
I like to do things as a team. I like to
have a group of people that like we're
all together, we're in this together, a
shared experience.
That's really, really important to me.
But it's it is so like key to who I am
and important to my code that I live by
that the team feel that I'm going to
that I would suffer for them, lead from
the front, I'm always going to show up,
I'm going to play to win, that it's like
no man left behind, like all of those
things. But not that they can repeat
that I say it, but that they feel it
like in their gut. And that's hard. And
one of the simple steps is if you say
you're going to do it, do it. And I
remember Lisa and I had committed to
something. And in my defense, she
committed me without talking to me. And
she was like, I am so sorry. I had no
idea. I thought they were just asking
me, but I find out that they're asking
both of us. and so I'm like, "Well,
here's the great news. There's no
universe in which we don't show up. So,
like
you're, you know, for better or worse.
So, it's like if you've gotten us into
something, even though I wish you
hadn't,
uh if we're in it, you told them that
we're coming, then it it's just that
simple. And the clarity that comes with
having that code and and being centered
by that, I think is is super critical.
It goes the longest way. It's like
you've got to show that you're
supporting the person you're networking
with, because if you don't, they're
going to think you're just out to get
something from them and not reciprocate.
Reciprocation is a huge thing for me.
And it's a huge thing in booking. I'll
speak in terms of booking.
You've got to scratch someone's back.
Like again, when I was at Tavis, and I
had to get out there and meet with those
publicists and say, "Hey, I'm doing a
music segment,
and I want to bring musicians to this
show."
Um I had to do my due diligence. I
couldn't just be like, "Hey, give me, uh
you know, Jay-Z, and I won't take any of
the other clients." You know what I
mean?
Uh you It was tit for tat. Obviously,
you you couldn't compromise with the
show was, but you had to I mean, it went
a long way. It showed your loyalty to
the person that you're networking with.
Because if you show that you're
supporting their needs and their cause,
man, they will die for you, too. It's
And it it you know, of course, some
people will stab you in the back and and
not reciprocate, but I found that if
you're genuinely showing that you're
loyal to them,
and you get that out of the way really
quickly by saying like you meet someone
and say like, "Hey, let's get together."
And one thing that I always did, oh my
god, it's like one of my favorite things
to do, and it happened on accident the
first time. Um my wife has this thing.
She always laughs and say says I talk
too much. And my son, I I just sometimes
I want to just blow my brains out, cuz
that kid talks too much. And it drives
me insane. My mom's like I'm not my mom,
my bro My brother I'm like, "Am I drunk?
Am I what?"
My wife says, "Where do you think he
gets that from?" And like, "Oh my god,
and it just would drive me insane. But,
so this first meeting I had, I remember
one of the first meetings I had, I was
out and I met with this publicist and I
wanted to see what she could do for the
show I was working for. So, we're having
this network conversation, but we never
really quite got to the meat of the
networking. It was mostly me finding out
about her cuz I have this
crazy curiosity about people. I think
it's because I moved around so much. I
want to know where someone's from.
That's why I always ask people, where
are you from? Cuz it kind of defines
them. It really does. People act the
same in different areas, so to speak.
So, I asked that and then I started
hearing about it. I was like, oh my god,
you're from there, tell me about it or
this and that. I used to live there or
so on. And at the end of the dinner, we
were out of time and she had some place
to be and I remember her being like, oh,
you didn't even get to talk you didn't
tell me about the show or, you know, and
and I remember I didn't get to sell my
product to her, so to speak.
I was like, no, that's fine. I'm glad I
got to talk with you and got to meet you
and and I moved on and I remember she
was so excited, sent me an email the
next day. It was great to meet you,
let's hang out again, that was fun,
let's have drinks. I ended up again the
next time it was her and another
publicist and we hit it off again and I
was like, oh my god.
And it just made me realize you don't
have to be selling the product every
time you're networking. Take advantage
of the networking and be on a level
person-to-person. And it was like the
one of the biggest lessons and that
became a tactic. I will admit I became
tactical when it came to that. I turned
that into a tactic. I was like, oh,
yeah, let's get together and I, you
know, let's just talk shop and then I'd
be like, so, tell me about yourself.
And suddenly like we hit it off, but
it's and I it wasn't just a tactic. I
honestly did want to get to know
you actually engage and you be sincere
and authentic and all that stuff, but I
don't think there's anything wrong with
that being also a tactic as long as the
way you engage in it isn't gross. And
so, that to me is really smart because
that's a classic example of playing the
long game, right? So, never go for the
sale, always go for for referral. And if
you treat them well, and you actually
care about what's going on, like it's
going to come back. You know what I
mean? Like this is one thing that I love
about humans is just when you take them
on average, not any of any individual,
but when you take them on average,
they're very predictable. So, if you
want to be interesting, be interested,
right? So, just asking about her,
finding out which I made that up.
But yeah, if you want to be interesting,
be interested. Ask them a lot of
questions. Really engage. Actually, like
people love to talk about themselves.
And look, I'm more guilty than most
people. I mean, they have
I'm literally on here for 24 hours.
Like, "Hey, hey, hey, let me tell you
all about me."
People love to talk about themselves,
and it's it's just a trait. And so, when
you can go, "Look, this isn't going to
pay off for me tonight, but if I do this
over 100 people, and if 40 of them end
up becoming something because I put in
that work, 5 years from now, I'm
unstoppable." And that's why And I think
one of the reasons that sometimes people
think that I have hubris when I say that
we're going to build a studio bigger
than Disney is because they think I
think it's going to happen in 10 years.
It's not going to happen in 10 years,
right? So, thankfully, it's not going to
be binary. We're going to make progress
every day, and we're going to be doing
stuff and building momentum and all
that. But I mean, this is a 50-60 year
endeavor. And when you can think along
those lines, when you can think about,
"Okay, this is you're really starting
something grand." You have to be able to
execute in the short term, but if your
plans are to go all out I mean, think
about what we can do, man. Like imagine
for a second that we become the YouTube
of like companies, and we just stick
together. And this isn't like the the
average right now for millennials is
1.8 years. They spend 1.8 years at any
one company, and then they move on. So,
the the way that you have to like
retrain, and you lose all that
historical knowledge and all that is
just really, really a travesty in terms
of creating efficiencies and trust and
moving fast. So, U2 said we were never
going to go solo, right? So, for sure
Bono could have gone solo, maybe The
Edge could have gone solo, but they
didn't and they said specifically our
career is about finding out what happens
when this group of people stays together
forever, through thick and thin. And
now, how long I'm 30 years? I mean, it's
It's been longer than that.
Crazy.
Yeah, cuz I mean, they were like playing
the roller rink in Van Nuys like even
before they hit it big cuz one of my
friends used to kind of manage them.
Really?
Our manager maybe the roller rink and
they would always play this roller rink
in Van Nuys. Like, what? Like, in the It
was like '81 or something like that. It
was crazy.
Oh. Something very early. I'm I'm I'm
probably getting the date wrong, but
yeah.
But they they've been around for a very
very long time. So, when you see them
stay together for that long through
thick and thin. I mean, they're just
they'll be one of the bands that are
remembered forever. And so, you know, I
think about that and I think about what
does this look like if we can really be
long-term, right? Which is one of the
reasons Lisa are so committed. Not only
equity, but if we never sell, that's not
important. What becomes important though
is enriching people through profits and
making sure that you guys are
incentivized like that, which is [ __ ]
fascinating to me
because cash flow is the exciting thing,
right? When it's I remember there was a
time where I was very wealthy on paper,
but I was like,
"What does that [ __ ] matter, right?"
Like, until you're able to liquidate
some of it, it literally is meaningless.
And thankfully, I'm so dumb when it
comes to that stuff that in in some of
the things, I see straight to the truth
because I'm I am literally too
undereducated to get lost in the
trappings. So, I remember thinking
being rich on paper isn't anything.
Like, until you sell it, it's totally
meaningless, right? I remember thinking
that like
these before they IPO, they're actually
broke, right? So, I was like, "No, no,
no. Like, they're so wealthy on paper."
I'm like,
"I didn't spend so wealthy at the
grocery store." And let me tell you that
that is the truth.
So, you know, really like looking at how
we can enrich people, how we can keep
this team moving together as a
collective to see what we can really do
over the long run. That to me is very
interesting. Um, is that flashing to to
do this? Oh, do we need to wrap?
What? Has it been an hour? Put wrap. Oh,
sorry. I didn't I just
The screen says, in my defense, it's got
like a headline and then it says tease
grand prize again. So, I just kept
looking at tease grand prize. I
apologize. Totally my bad. Uh, so, wrap
segment. Thank you for the flashing
light. Which by the way, I'm not This is
so cool. Look. Look. Look. Look. Like,
it's like everyone gathering around the
campfire as it's gotten darker and
darker out there. Like, everyone's
moving closer and closer.
It's it's so cool. Um, but don't don't
be afraid also just to to speak up.
Like, I'm not tense about that at all.
So, if if I'm not seeing something,
flashing the red lights also great,
wiggling the the mouse, all that stuff
really helps.
Um, and I was specifically not asking
questions, by the way, just cuz I wanted
Dr. Finesse to be able to get in his
flow.
Um, So, all right. Sadly, we're out of
time. Dude, the Every time I get you on
camera, I'm super stoked. This is always
a lot a lot of fun.
exciting to me.
So, thank you for sharing us that.
Giveaway, uh, the giveaway winners are
Caitlyn Skisco
Skisco-ee.
Wow. Okay, we're getting we're getting
in the later hours here. Uh, Noah Bell,
Andrea Zacharias, Brady Pureyear,
Abraham Rivera. All right, so those are
the people that won Captivate. Pick it
up. Pick it up. Pick it up. And to Dr.
Finesse, once again, thank you, my
friend. Always a pleasure.