Video summary
The speaker begins by addressing the ongoing giveaway of a Nintendo Switch 2 before diving into the main topic: refuting negative narratives surrounding the console's performance. He argues that mainstream media outlets like IGN are engaging in "rage-baiting" and factually inaccurate reporting to downplay Nintendo's success, often citing fabricated stories about the company losing its soul or claiming software sales have tanked. The speaker contends that these reports ignore reality, pointing out that despite a lack of major new franchises during specific periods, third-party titles like *Pokémon Pokkén* sold over a million units and other games are on track to become million-sellers, proving the platform's health is far better than headlines suggest.
To counter claims of slowing momentum, the video presents detailed financial data showing that the Nintendo Switch 2 achieved its second-best first quarter in company history without any external factors like the COVID-19 pandemic or a game as massive as *Animal Crossing*. The speaker highlights that while the initial launch was record-breaking with over three million units sold, sales actually increased significantly after a price hike earlier in the year. When compared to historical data from other consoles released years prior, such as the Game Boy Advance and original Switch, the current console is outperforming them even during its second year of life, suggesting it will likely remain one of Nintendo's fastest-selling systems ever for several quarters ahead.
Beyond raw sales figures, the speaker discusses broader industry trends that further favor Nintendo in this difficult market landscape. He notes a significant shift where former Sony fans are migrating to the Switch 2 because they value physical game copies, which Sony is increasingly alienating customers over by pushing an all-digital future. Additionally, he points out that other major competitors like PlayStation and Xbox face skyrocketing component costs and potential price hikes of their own due to global shortages in DRAM and storage chips. In this environment where rival consoles may launch at prices exceeding $1000 or suffer from long development cycles for third-party titles, the Switch 2's affordability makes it a smarter purchase for many consumers, effectively driving sales upward rather than downward.
Ultimately, the speaker concludes that there is no logical way to interpret current data other than acknowledging the Nintendo Switch 2 as an unmitigated success story amidst a crisis in the gaming industry. He criticizes media outlets for aligning with negative narratives simply because it generates clicks or fits a specific agenda, rather than reporting on facts like record-breaking shipment numbers and strong third-party support. While he acknowledges that no console lasts forever and predicts the Switch 2 might eventually plateau around one hundred million units sold without hitting historical highs set by unique events like pandemics, he remains optimistic about its longevity compared to competitors facing insurmountable economic hurdles. The video ends on a note of resilience, emphasizing that despite industry struggles with prices and availability, games remain fun and the Switch 2 is currently thriving against all odds.
Read the full video transcript
All right, folks. We got a little bit of
a different video for you today. First
off, I'll just remind you yeah, we're
giving away a Switch too. We've been
doing it all summer. Uh the giveaway
should be ending, I believe, in
September. I Look, guys. I'll be I'll be
honest. It might be extended an extra
month past what I planned. I planned to
do it uh up to September 1st, but then I
realized I got the PAX West trip coming
up. So, we'll probably extend it to the
end of September, but no later than
that. So, we'll draw the winner on
October, I think October 1st, so we can
get it to the winner, obviously, for the
holiday season. We want to make sure
uh that that new Switch 2 owner, or
whoever is winning it, giving it to a
family member, whatever they do, that
they have it and they can make any
holiday plans they wish around that
item. Um you can enter through the link
down in the pinned comment or the
description. The only requirement to
enter is to be subscribed to the
channel. All right. Today, we're going
to talk about
the Nintendo Switch 2 and the undeniable
success it is having at the moment. Uh
there is a lot of chatter on the
internet from various news outlets, uh
YouTubers, and others that have been
trying to downplay Nintendo's success
for a long time. We actually, last
night, on a live stream, went over this
really embarrassing, and I have to call
it embarrassing, article uh {slash}
video over on IGN, where it talked
about, you know, has Nintendo lost its
soul? And Look, I there's no other way
to state what that video and article is
other than rage-baiting to Nintendo fans
and really anybody who is in the know
with the history of Nintendo, who's
grown up in this industry. Hell, you
don't even have to be like big Nintendo
fans. You just have to be aware of
things as you grew up in the industry to
understand how bad that article is. It's
not It's one thing that for the author
to like think Nintendo has lost its
soul, explain what the soul is, and
then, you know, conclude that, you know,
that the in their opinion, it's lost it.
But, the way they go over the history of
Nintendo is so factually inaccurate.
They're They're misunderstandings of
what gaming was like in the '90s and and
all sorts of stuff. It's embarrassing,
right? But, that's just an opinion
piece. What does that have to do overall
with the success of Switch 2? Well, IGN
also has been reporting on Nintendo's
latest financials and using headlines to
indicate that Switch 2 is slowing down,
Switch 2 is tanking. Honestly, it's at a
point where some people were wondering
if IGN
hate to bring his name up, but hired a
content creator Nintendine who
I guess if you guys don't know who he
is, I don't really blame you. He does
exist in my sphere of covering Nintendo,
but obviously in a severely negative
way. I'm actually going to bring up his
channel right now just to kind of show
you what I mean by like just spinning
everything Nintendo does into the
negative here. So, as I go over to his
channel
and we'll go to his videos.
You'll see like hey, Nintendo Switch 2
has significantly slower software sales
which is really interesting. The sales
are actually aren't that far behind the
Nintendo Switch in the same time period
and that is without a mainline Splatoon
game, without Mario, and without Zelda
and despite that they're actually not
that far behind in software sales. You
also see oh look, another coverage of
the sales is saying that Star Fox and
Yoshi flopped apparently even though
Nintendo said that they're actually
moving well and highly likely going to
become million sellers by the time the
next time comes around. These are not
IPs that are major sellers for Nintendo.
So, them even flirting with a million is
pretty good and I think they will pass
it and who knows, there could be some
evergreen sales there.
You know, obviously you see like hey,
nobody wants the Switch the slow sales.
What's really interesting about someone
like this and this isn't really about
them, it's it's more so about the
mainstream media and their coverage. It
just the mainstream media is getting to
the point that they're starting to sound
like Nintendine. It doesn't really line
up with reality and [snorts] the
Nintendo Switch 2 is actually like I I
didn't bother to do like the full
research to see if it's still like the
fastest selling console of all time. I
think that might technically be true
but in terms of just talking about
Nintendo, it's the fastest selling
Nintendo system of all time so far. Is
it going to maintain that pace for the
lifetime of the platform? I don't
believe so, but one thing I wanted to
show you is like when we talk about
sales momentum slowing down and how bad
things are, Nintendo just had their
second best Q1 of all time for an
individual platform.
What do I mean? Well, let's go look at
the all-time best Q1 ever, which
happened during COVID. So, during COVID,
this was Nintendo's fiscal year of 2021
Q1. They sold 5.68
million units of hardware. That is the
most they've ever sold in a Q1 for one
system. You can even see that 166.6%
increase over Q1 of the year prior. That
was just 2.13 million. You can see 3.05
million of that was Switch. 2.62 million
was Switch Lite. This predates the
Switch OLED, which came out later that
year. So, this is the best-selling Q1 in
Nintendo history for one piece of
hardware. Really, really impressive
stuff. But, we all know COVID was
causing major boosts in sales for
everyone and sellouts everywhere, and
Nintendo was just the best prepared and
had the most stock. But, even they were
selling out in 2020 and 2021 due to
COVID. So, obviously, a massive increase
in demand. You saw Animal Crossing, you
know, obviously popping up, still
selling an extra 10 million during that
yada yada. Like, Animal Crossing was a
really huge seller for them. All that
stuff. So, that was a big boost during
COVID. We know exactly why Switch
performed that well, and we know why,
obviously, uh the Switch 2
uh ended up uh or Switch 1 in this case
ended up selling that well as well uh
due to that. Now, when we go over to
Switch 2, turns out this is the second
best-selling ever Q1, and this is
without COVID. This is without a game at
the level of Animal Crossing, let alone
exclusive to Switch 2, cuz there was a
big game in that quarter, but the big
game in that quarter was Tomodachi Life,
which you could buy on Switch 1. So, we
can't really give Switch 2 credit for
the sales of that game, because there
was already a massive install base. Now,
Pokémon Pokkén was out, but again,
launched before this quarter. Still
ended up selling over a million last
quarter. You're going to see right here.
So, we see Nintendo Switch 2 having
moved 3.82 million. That again, is the
highest we had ever seen. Now, you do go
back to obviously fiscal year 2026 Q1,
and the big note about that, where you
see the 5.82,
that has to do with launch. Okay? So,
when I talked about it being the second
best ever Q1, this was in terms of total
3-month sales data. So, that's what I
mean. You want to argue it's actually
the third, cuz it's behind the Nintendo
Switch 2's launch,
fine. I'll bite. I'll give you that
argument. But, again, that was a record
launch.
3.82 million a year later,
that's really, really damn impressive
for that quarter. So, you want to go
with the third best Q1 in Nintendo
history? Uh by the way, this is across
13 platforms.
Yeah, that's really, really impressive.
You call it the second, you call it the
third, whatever you want to call it, I'm
counting the full 3 months all together,
but obviously Switch 2's launch in June
last year was incredible. Okay. So,
to put even more perspective on this,
obviously people are like, "Well, you
know, that that can't be that
impressive. You must be wrong, Nate. We
got to go back and look at Nintendo's Q1
2018." Now, the way Nintendo's financial
reports worked back then was a lot more
text-based. Uh so, we're going to go to
Newsweek who covered this, cuz they have
the data in here. Uh I was digging
through Nintendo's financial, I found
the data, but it was really hard to
read. I didn't like how it was
presenting the data, uh even though it
was there. So, we're just going to go
here, um and we're going to see,
according to Nintendo's financial
reports, Switch sales saw a noticeable
drop-off from April 1st to June 30th.
This is 2018. So, this would be a
similar time period um cuz it's the, you
know, the following year for Switch,
just like it's the following year for
Switch 2. This is the exact same months,
right? We're talking April to June,
right? So, the exact same months, even
though we're not time-aligned, right? We
can go launch-aligned if you want, but
we're
we're going month-aligned in terms of
being in the second year. Nintendo moved
1.88 million units down from 1.97
million a year
ago. Okay. So, now you see that it more
than doubled what Switch was doing at a
very, very similar calendar month lineup
from April to June the following year
after launch. So, when you consider
that, uh how in any light is Switch 2
anything other than an unmitigated
success at the moment? Let alone, how
can there be any arguments about how the
momentum has died off? In fact, we can
actually look at the momentum from a
chart perspective, because there's a
person who put it all together, and the
momentum doesn't really look that crazy
wild compared to anything else Nintendo
has done other than the fact it's just
doing it better. So, here are the
quarters. This has the Wii U. This
obviously doesn't have every Nintendo
platform on here. It'd be a wild chart
to put all 13, but Wii U, Nintendo
GameCube, 3DS, GBA, Switch, Nintendo DS,
Wii and Switch 2. Now, the most
important part on here is GBA is on
there cuz GBA was previously Nintendo's
fastest kickoff starting selling system
ever.
Then, DS and Switch 2, which are two of
the top three
best-selling video game platforms of all
time in terms of consoles, right? So,
let's go ahead and look at this. You see
Switch has been ahead of everything the
whole time. So, you had the record
launch, right? And then it just kept
going up.
That's really, really interesting. So,
this is shipments in millions of units
and this is quarters, okay? So, the
first quarter all the platforms existed,
Switch 2 had the best launch ever. Then
you get to the second quarter of all the
platforms, Switch 2 is still jumping up.
Then you get to which by the way, Donkey
Kong Bonanza started that quarter right
in July of last year. All right, then
you get to the third quarter and the
fourth quarter. Okay, now we're getting
to holiday periods where Switch 2 is
clearly going to get a boost. The
holiday periods for other ones were at
different times. All right, fine. But
then you go from that fourth quarter,
which is actually Q1 of this year
calendar-wise, where it looked like Look
at Look at this drop-off in momentum,
then you see the momentum picked back
up. Now, obviously we have some external
explanations for this. Nintendo is
increasing the price of the system, so
that led to a boost in sales, especially
in Japan. I don't necessarily know if it
was much for the rest of the world for
that period, but it definitely was in
Japan cuz the rest of the world's
getting the increase later, right? There
it hasn't even happened yet. It's
happening next month. So, if anything,
this month right now would be kind of
the month that you might see a boost
here in the United States as people try
to panic, get this at the current price,
especially when we've seen a couple
places even put it on sale at 400 for a
second. Uh, those sold out very quickly
though. So, anyways, the point is that
obviously the momentum looks like it
actually increased. Um, and it doesn't
really look like it's going to fall
behind much. Uh, it's already almost uh,
past the sixth quarter of GBA. So,
Switch 2 is going to factually be still
the number one seller after the next
quarterly report. And then guys, that is
literally going to deal with what? July,
August,
September.
And then we're to the holiday period
again for the seventh. So, it's very
likely going to boost up ahead of the
seventh and eighth. And then the
question is right here when we see that
huge boost in the ninth quarter cuz of
this is holiday, this is post-holiday.
You know, it'll still be ahead here and
then we get through a holiday season
with uh, with the the GBA, will the
Switch 2 still be ahead of it at this
point? I guess it just kind of depends
how well it does down here cuz that
could be a slower sales period. But the
point is there's a very good chance that
12 quarters in Switch 2 might still be
the fastest selling Nintendo platform
ever. But even if it ends up falling a
bit behind GBA,
if it's ahead of DS and it's ahead of
the Switch, which are very close here,
that would still be like let's say it's
in between here. This it's a little red
dot it goes right here. That would still
be really impressive. That puts it
almost in line and slightly ahead of the
two best selling systems in Nintendo
history so far. Now, obviously if it
falls behind, which is what I suspect at
some point, I do not think Switch 2,
just going to tell you guys right now,
personally, I do not believe Switch 2 is
going to ever pass the DS or the Switch.
I do think it'll cross 100 million. I
just don't think a COVID like event and
other things are going to happen, you
know, towards the mid to late of its
life to end up boosting sales. I do not
think it's going to end up hitting those
high marks, but I do think it will be
100 million plus. Where it stops from
there, will it beat PS4 at 118 million?
I have no idea, but it's going to
obviously, you know, probably be 100
million plus. I don't really see any way
that doesn't happen unless the world
comes to an end. The prices get so
ridiculous the Switch 2 ends up costing
$800 or something crazy like that. Game
prices skyrocket and just everything
just goes haywire and the whole industry
crashes. Hey, you know what? Crazier
things have happened. But a lot of
things seem to be swinging Nintendo's
way. And [snorts]
what I mean by swinging Nintendo's way
isn't just the price of the platform
even after the increase ends up being
like the cheapest platform on the
market. It's also the fact that they
have to consider other things like what
Sony's doing. Sony's alienating a lot of
people right now in terms of the
canceling physical games. And while a
lot of people think Sony's going to
weather the storm and they're going to
be fine cuz the majority of their
customers maybe aren't physical buyers,
what they are doing is driving some of
the customers that are their physical
buyers cuz they do have millions of
them, they are actually
shifting them a little bit over to
Switch 2. A number of them I have seen
on social media, which is a really
terrible way to determine anything
because again the internet's not a real
place.
Uh but we are seeing people that were
previously hardcore Sony fans and have
hundreds and hundreds and not thousands
of physical Sony games now picking up a
Switch 2 after not buying a Nintendo
system for quite some time. Why? Because
the ability to buy physical games
matters that much to them. So that
actually might end up in helping
Nintendo kind of keep things going for
the next couple years just in terms of
hey, having this thing where the other
companies are slipping up and doing
things that are actually causing
Nintendo to feel like a better, smarter
purchase for some customers.
Uh that is just a really interesting
place to sit in. So as we sit back and
and look
at what is happening, it it's very hard
to look at this. It's very hard to
glance at the data and come to any other
conclusion other than the Switch 2 is
just
doing insane things during a very, very
difficult time to sell systems.
Um we're in a crisis in this industry,
guys. Console prices are getting out of
hand and I don't blame Sony, Microsoft,
or Nintendo for any of it. I don't blame
the uh ROG. You know, I don't blame any
of these companies that are making
systems right now. Any companies making
hardware outside of Nvidia, they're you
know, obviously the chip makers they
they are a little bit involved in this
cuz they're favoring AI, but yeah, we
know what's going on. There's a massive
DRAM shortage or sold out through 2027.
There's a massive storage shortage
happening. Now we're hearing circuit
boards are going to start getting more
expensive because they can't keep up. So
we're just hearing this nothing,
nothing, nothing, nothing, nothing other
than prices are going to keep going up.
And eventually it could price customers
out. But I do think Nintendo is going to
keep resisting trying to do massive
price increases. I'm not saying they
won't increase the price of Switch 2 in
2027. I do think there's a possibility
we hit $550 in 2027 cuz things are only
going to get worse. I do think that
could happen. I also think Nintendo
might hit a point where the sales of
Switch 2 at the end of this fiscal year,
they're at a certain point the software
sales start to pick up in a way where
Nintendo decides that eat those
additional losses because the software
sales are keeping the momentum so strong
that if other like PlayStation 6 and
Xbox Helix come out at prices that the
market can't bear. Not prices that are
unfair for what it costs to make. We're
hearing right now things like the cost
of goods. This is with zero profit
margins. This is with no shipping or
taxes applied. Just the pure cost to
make the components that make a
PlayStation 6.
The rumors out there have it at $1,200.
Just to make the components for the
system. That's the bill of goods right
now.
That's not going to get better. That's
only going to get worse and you can
imagine it's probably very similar for
Xbox Helix as well. So, if we're
starting to see $1,000 cuz they will
take a loss on the system. If we start
to see $1,000 systems launching, I think
that's going to be priced out a huge
chunk of the market and suddenly makes
Switch 2 maybe boost in sales even more
as it is the most affordable modern day
option. And third-parties are bringing
their games over. We're getting Call of
Duty this year, right? We just got 60
FPS in Madden, for crying out loud.
Third-parties are starting to realize,
"Hey, maybe we got to start shifting to
Nintendo a bit because the future of
this console market is looking scary as
hell for pretty much every company that
isn't them."
That's very interesting. I'm not saying
PlayStation 6 will be a failure, by the
way. This is not a console war thing. I
actually feel for Sony in terms of how
they have to price things right now. I
feel for all these companies cuz it's
not their fault. Normally, it's easy to
get mad at like these companies being
greedy and all that. We can't even say
that. They're all selling the systems
for a loss. They're all just trying to
navigate this very difficult
marketplace. Yes, I'm not happy with the
lies Sony is telling to get rid of
physical games, but the truth of the
matter is, yes, the you know, digital
game sales are increasing while while
physical sales are decreasing,
especially for Sony. And look, they're
trying to mitigate some of this stuff
and go all digital. I don't like the
decision. I think it's wrong. I think
it's leaving a lot of customers behind,
but I I I I get it. We all know the
all-digital future is a thing. It sucks
to see that first big domino fall, but
it it it is what it is, guys. Like I'm
not like super pissed at Sony about it.
I'm just sad. The whole thing just makes
me sad. Um but when it comes to what
Nintendo's got going on, I keep looking
at this and I just I don't get what
these major media outlets are doing.
It's like they're hitching their their
their wagon to something that everyone's
backlashing against and then trying to
make Nintendo look bad. And I don't
Look, Thunder Stash Gaming has his own
theories about this if he ever wants to
get out there but what's going on with
mainstream gaming media and why they're
like trying to put Nintendo down and
pump up these other systems that are
doing all these things that are pissing
off even their own reader base. Like
IGN's own reader base is getting really
pissed off at how they're handling Sony
versus Nintendo right now and then Xbox
I mean like Xbox is just kind of
floating out there right now. I I really
really hope whatever Ash is trying to do
here works out. I lots of obvious doubts
that it will, but
you know, I hope for the best. I want
all these companies to be successful. I
actually want to be able to own all
these platforms. I want to play all the
the I want to play. And I just I I want
the industry to be healthy again, but I
I understand a lot of this is not on
them. It's not their fault. Um it also
means that maybe I think personally, we
shouldn't be trying to get a PS6 or an
Xbox Helix out right I mean, Xbox
I give Xbox a smidgen of an excuse
because look, they've had a rough go of
it regardless of anything before we even
got to this point, so they got to try
something.
Sony, I I think, you know, they could
probably rest on PS5 for longer and just
push off PS6. That's what I would do at
least until maybe this AI bubble pops if
ever. And then if it looks like 2028,
2029 comes and it's just not at some
point,
okay, maybe you pull the trigger and you
adjust hope that it works out. Uh but
they're also having lots of issues
getting games out on a timely pace. I
mean, we had we don't have a single game
from Naughty Dog this generation. We
used to get multiple, and I understand
game developments costing more. Uh gamer
expectations are more. I I look,
honestly, guys,
the quality of games Naughty Dog has put
on PS4. I They could have just make it
make making stuff like that and no one
be any wiser today. They don't keep
having to go to the leading edge of
everything. And I think the chase for
that leading edge is what's causing a
lot of problems with the game side of
the triple-A industry, but that's a
different conversation for another day.
Today, I just wanted to show everyone
that Nintendo Switch 2 is just crushing
it. Um and there's not really any other
way to interpret this data unless you're
just trying to find a way to put down
one of the only things going well in
this industry right now. And I don't
know why you'd want to do that. I don't
really get it. Um I get I guess if
you're one of those people like Dean
that thinks Nintendo is like ruining the
whole industry. I I don't know. Uh I
guess maybe that's why you want it all
to fail, but for me,
uh I'm just going to go ahead and uh
take my Ice Mountain water,
enjoy a good uh sip over here,
and uh
enjoy playing video games, man. It's
It's rough out there for all of us, but
uh games are still fun to play.
Let's not forget about why we're here.
Might not be able to always afford them,
but when we can, they're damn, damn fun.
All right, guys. Thank you so much for
tuning in, and I'll catch you guys in
the next video.