Logan Paul Reveals the $100 Million Mistake He Made With Prime | PBD Podcast #856

I don't give a >> There's one guy named Logan Paul. Whether you like him or not, people are talking about him. He's everywhere. >> I'm everywhere. When I picked up a video camera and I found things that I actually loved, it didn't feel like work. That part came natural to me. >> Is he selling you a dream? Is he shaping your mind? >> No, Pat. >> Nothing. >> Pat, I worked hard doing things that I hated. >> You've had a few setbacks in your career. You've had certain and a lot of them were public. How different is the last Logan Paul going through a setback than the one from 10 years ago? The world's changing so fast, man. When you guys were competing, were you like punking him, pushing him around, like kicking his ass a little bit? It wasn't a competition. I was smoking him. How do you view content creation? What is the science of content creation for you? >> It's interesting cuz there is a science behind it. It's all art. They're all brush strokes on a canvas. It just changes. >> If you would box and do one of these big boxing matches, you guys, who would you fight? >> Something's going to happen. Something's going to happen. That's for sure. You know, to Pat's point, I'm incredible. I really am. Um, I've chosen to share my story with the world. The story has ups, the story has down. None of it matters. We're on a floating rock spinning in the middle of an infinite universe. If you think for one second anyone actually cares about what you're doing, you're wrong. >> Were you like this 10 years ago, or did you have to develop this mindset? No. >> If you and Jake fought, WHO WOULD WIN? >> WHOA. OH, WHAT'S THIS guy trying to do? >> Can I keep it real? >> Keep it real. >> Tom Brady. So, I'm going to ask you an indirect way of helping our guys, our production team that works so hard get a raise. Do you want to help them get a raise? This is how you can help us out. 49% of you watch our podcast that our editors work so hard. producers, cutters, all of them. Our production team, 32 of them that work here, they work very, very hard to deliver a good quality to you. If you enjoy our show and you want to help this thing get bigger so we can take our talent that we have inhouse that support this production all the time and maybe even give them a raise, then please subscribe to the channel. That allows us to get more viewership and indirectly it makes bigger opportunities for our current team that we have. Thank you so much, >> man. I'm I'm humbled. I'm honored to be here. It's great to have you here. Thank you so much. Yes. Please grab a seat. >> Sure, >> man. This is great. PBD. I'm impressed. >> So, question for you. I mean, of course, you know, I came to the back. We had a chance to speak. I'm going to bring Dylan up here cuz he wants to talk to you as well. >> How is it possible? This is the dynamic I want because we got some parents here that their kids are content creators. Okay. How is it possible that your parents raised two boys? You guys have a very different personality. Yeah, >> you're different than Jake. Of course, some similarities drive. How is it that both of you guys doing so well, getting so much attention? >> That's a great question. Um, I I love that lead cuz I assume there's a lot of parents in here. Um, and at the risk of sounding arrogant, yeah, my parents are two for two, which is tough, especially cuz while we were always there for each other, Jake and I, my brother, um, and we definitely amplified each other, to your point, we are very different. We have very different personalities. And although we've done similar things in terms of content, our businesses look pretty dramatically different. We say we're the exact same and the exact opposite. We're yin and yang. But to be honest, I I've said this before publicly. I attribute a lot of our success to man you guys it's a cliche answer and I'm sure you've heard it a ton already but it is the work ethic that my father instilled in us. Um I think I think we were both raised by a man who really did his own thing. Refused to let the world tell him who he is. stubborn, hardworking, and didn't bow down to anyone, but at the same time had this burning desire to just be a great father. My parents uh got divorced at a young age. I was seven, Jake was five. It was it was pretty ugly. But my dad made an effort to make sure he had split custody and he was seeing us half the time. And so while both parents ultimately played a role in who Jake and I became, my I mean I'll be honest with my my dad would do things that were like probably borderline illegal uh in terms of working us. Um don't try not to do that to your kids, but by God it worked. Like man, he would have us uh at at 8 10 years old going and helping him renovate houses like hoarders houses cleaning out like gunk from the corner of their back. Like like like disgusting 12, 14 hour days. That's like a 10year-old with no pay, bro. Like our pay was like our pay was Wendy's for lunch. I'm not I'm not I'm not being facitious. He was like you can get Wendy's for lunch. Thanks, Dad. We We could survive. Cool. Thanks, Dad. >> But what's the reasoning behind it? Or was it just gonna help out? >> No re we're gonna help out. MY DAD DIDN'T HAVE A WORKFORCE. SO, he put his sons to work. He was uh an efficient man. And by golly, we helped him. I will say, so for the hoarders houses, he would let us keep things we found. Um, >> if you found something, it's yours. That's a nice of them. Very nice of them. >> Yeah. I saw I saw the a little vase I found in one of the houses on eBay for like a hundred bucks. I was like, "Dude, I'm I'm balling." But I give that context because we learned to work hard doing things that we hated. So when I picked up a video camera, when I started playing sports and wrestling and I found things that I actually loved, it didn't feel like work. That part came natural to me. I worked hard doing things that I hated. So when I found something I loved, I knew how to work hard. Is he selling you a dream? Is he shaping your mind? >> I don't know. Pat, >> nothing. >> Pat, this isn't a like I would assume that most people in this room are like high aspirational individuals um have achieved an amount of success that they're proud of and can wear that badge on their chest or or are on their way there. My dad wasn't really like that. He was really just trying to make ends meet. He He thought that we could be like that, but it was not something that he thought he was like he would never come to this conference >> and and and and try try to build a a business and success and life for himself to to make that generational wealth. But he instilled the principles within us to do that >> intentionally or accidentally. >> It was in it was intentional. >> So it is intentional. It was intentional, but it was like it it seemed like facitious. Like my dad would always joke and and say like, "You guys are going to become rich and famous and you're going to buy me a plot of land and I'll be the groundskeeper on the on the plot of land." And like I mean that happened. It happened. I can't believe it. It It really happened. Um but at the time we're like become rich and famous. How? Like what's your what's your plan for us, Bucko? like we don't know how we don't what are we doing here. >> So he is feeding you though he is selling you on who you guys could be one day. >> He was >> that's amazing. >> Yeah. >> Yeah. So he is developing you guys. And would he steer would he create competition between the two of you or not really? Was it like hey he can do it faster he's stronger. He's smarter. He's better in math. Or was it like you guys going to work as a team? No. No. No. Rarely. I mean like there were times where he'd be like well you guys are brothers. But most times it was pitting us against each other. It was my brother Jake. Actually, if you guys are familiar with Jake Paul, the problem child, boxer, businessman, entrepreneur, Republican, uh uh he's uh he's he's on paper in high school growing up, he was he was a failure. Like actually getting in trouble, stole iPhones, 1.6 GPA. I was the opposite. I was a I was a I was a very good student. Was a good athlete. all no no drinking, no drugs, no partying, no trouble, just I was locked in. And so without fast forwarding 20 years and seeing what it became of our lives as as parents, they're looking at one brother who's failing at everything and the other who's winning at everything, if I do say so myself. And so my dad would often pin us against each other and make Jake feel like he wasn't doing enough because quite frankly, he wasn't. Um, but but that's also why he became who he is. Cuz Jake's mission now is to just prove everyone wrong and he's done it time and time and time again. And when you guys were competing, were you like the true older brother punking him, pushing him around, like kicking his ass a little bit? Were you like, "Hey, it's okay. You can do something." What role were you playing? >> No, it Well, it wasn't a competition, dude. I was smoking him. And uh the kid was already down bad. It's not like I didn't I didn't want to make him feel any worse. Um, and we just we just rolled with different circles. Like he was with the troublemakers and I was I was kind of just like doing my own things, studying like I like nerd jock nerd kind of gets along with everyone chameleonike. Um, I don't think we were I don't think we were as close growing up as we Yeah. >> Even though it's two years apart. >> Yeah. >> What? So you guys went out there? Okay. So if you're doing the school and what are you thinking you're going to be doing cuz you you had I don't know what the number was 10 12 14 million followers at Vi on Vine. So you were very famous very early. So was your trajectory were you saying I'm going to do good in school because one day I'm going to be lawyer I'm going to be this and then media took you to a different place. >> That's correct. I I uh I it's so interesting because now I look at social media and the world and um anyone can see anything online and get inspired by the possibility of what could be. I don't really know if I had that. There wasn't like I I didn't like when I started making YouTube videos, YouTuber was not a thing. That that that term was coined. influencer was not a thing. That term was coined. And so I I don't I don't I don't quite really remember how it all happened. Um other than I I I found something that I loved and and I pursued it and life unfolded in quite an interesting way. >> Which was the clip that you're like, "Oh I think this thing just went viral." Do you remember the first time it happened? It's so it's like uh Yeah. Yeah. Yeah. So I guess I guess the big thing was uh so I went to college. I did pursue college. I wanted to be an industrial and systems engineer. Um and to me school was a school was a way to maybe not guarantee success but increase your likelihood of becoming successful. Um I happened to find that creative passion which I ultimately ended up pursuing but I knew I was good at school and I enjoyed it and uh I thought I would be a good engineer. But when I went to college, I used my campus as my playground. I had a friend actually give me an inspirational speech and she's like, "You can't give a what anyone thinks of you on college. Like, you want to make content, you want to be a Vine star, like like this is your playground. Like, you use it, use it to create that content and achieve your goals." And so, um, I did end up doing it and I made a uh a Vine compilation. So, 6second vines, rest in peace. Uh, back to back to back to back in a three-minute compilation. I posted it on YouTube and, uh, the video went viral. It got picked up by mainstream media. The next day, I'm flying out from Ohio University, Athens, Ohio to New York City to go on the Today Show to talk about my Vine composition. >> How old were you at that time? >> I was 18. I was 18. It was uh it was one of my first trips to New York. Um, and I I was like, "Oh my gosh, I I think this is like my first like kind of kind of big break." Like like mainstream media, uh, in internet media. There's there's some sort of convergence happening and I think happening and I think I'm at the at the center of it at the moment. >> You know, most people look at you and they they think of you as just a personality. I remember one time you said you went to college and you were very serious about going to college and you were on the honor role. You had a 4.0 GPA. You were doing everything right. And I wonder you're like, "No, I'm going to get out and do what I'm doing here." How do you view content creation? What is the, you know, science of content creation for you? Yeah, it's interesting because there is a science behind it. And as you mentioned, um, people like Steven Bartlett or or Jimmy Mr. Beast >> know that science through and through. I'm a little less scientific about it. I apply the uh best principles, best practices of of content creation to my content when I can, but I actually approach it a little bit more like an artist in an intuitive way, which this is where there might be a disconnect from my ability to like I like I can I can I can give you broad strokes of like what makes good content, but for me it's a taste. Taste is a is a is a defining feature of artists. Um, and like I I have it in my Instagram bio for a reason. I think it says uh artist, boxer, wrestler, cuz I do consider myself an artist. My canvas just changes. Whether it's performing in the WWE, whether it's um taking uh pictures, uh making content, whatever, it's it's it's all art. They're all brush strokes on a canvas. It just changes. And so, I will say this, perhaps this will be helpful. While I was always drawn to content creation, it sucked at first. It was bad. It like 8 n 10-year-old Logan wasn't wasn't making like movies, you know, Steven Spielberg level media. Uh it was it was it was bad. Um but by the time Vine had come out and I was 18, I had already logged my 10,000 hours. You know, they weren't they weren't like the best and I didn't really have any success. We had like 4,000 subscribers on YouTube, which at the time I thought was huge. >> At 18 4,000. >> Yeah. At 18 years old. >> You got to keep in mind you're 31 today. April 1st. So you're So that's 13 years ago. >> Yeah. Yeah. >> At 4,000 subscribers from >> 13 years to now. I don't know how many you have. 50 80 million filed. You got I I think I'm over uh I'm probably over 100 million across platform which which it's funny like looking back like 13 years is that is that is a lot of time but from 4,000 to over 100 million and this being my life and career it's like it's not impossible. You just have to put in the work and that that's ultimately what I'm saying here. My sucked but I was able to refine it and become better at the craft. And now it's like it's um it it come it comes so natural to me cuz it's like all I know for the past 13 it 20 years I've just been just been making content and I and I and and you you you will get better the more you do you put in the reps but look at is it more let's try to see if we can get three steps out of it like you said you're a writer right like seven eight years old you're writing novels do you sit there you see something you're like oo what if this what if that what if do who actually do that. So, this is funny. This is uh I actually don't think I've talked about this publicly. So, um my wife is really the only one who sees me do it. But the answer is yeah, like obsessively. The amount of notes that I have in my phone would shock you and the length of each one because as I'm making the content, like I guess this is where it gets a little scientific. There's a there is a way to capture content and structure it while you're shooting it to make sure that the end uh product is the best that it could be. It's it's I guess I guess you could call it like that's that's that's my creative process. And my wife my wife will watch and she'll be like this is this is this is so interesting. So like this is it. She so so this this is how you be you became who you are. Like I'm watch it's it's the behind thescenes boring stuff where I'm sitting at the laptop typing for hours on an airplane or like on my phone just kind of like maybe looking out the window waiting waiting for an idea or inspiration to hit and then put it in my phone thinking about it. that it's the less glamorous side of it but also the most important. So you write so so the notes you write is it storyboard is it I'm because how many you guys have seen the commercials he does with prime with different videos that anyone's seen the stuff that they do with the commercials some of the things you do on how creative you are. I'm like that has got to be the most how did you come up with that idea? How did you come up with that thought? Do you do you write do you write pictures and you say first I'm going to do this then I'm going to do that then I'm going to say this. Here's what the opening line's going to be. Do you want the um >> do you want like do you want me to run you through the actual? >> I want you to walk me through it. >> All right. So, two two things. First, first off, um >> creativity is interesting cuz uh it is something that comes to me naturally. >> Uh which makes it easy for me to come up with ideas. Um I implore you to figure out when you're most creative if you're a creative person or in a creative industry. Uh for me, it's like the 10 to 20 minutes. That's usually it. the 10 to 20 minute window when I close my eyes when I go to sleep at the end of the night, which um isn't great for my sleep pattern, but like for some reason when I put my head on the pillow and I close my eyes, I can just imagine and see things and I'll pick up my phone and write notes. Pick up my phone and write notes. That's the first thing. Um, in terms of the creative process, if you have an idea, for the love of God, get it out of your head and write it down. I it you will forget it. You 100% will forget it. >> It's such a big point, by the way. You know how there you wake up in the morning, you're like, I was thinking about an idea. I forgot it. >> You will forget it. There are some ideas where in my head I go, that's so good. I won't I I won't forget it. Pat, I love a good idea. I am obsessed with a good idea. A good idea can literally light my soul on fire. I have I've been sent down paths that have changed the trajectory of my life because of a seed of an idea. But not every idea is going to be an incredible idea, but some of them are still good. So, for the love of God, if you have an idea, take out your phone, write it down. Uh or or or type it in your phone, write it down. whatever your method of inscribing is, get that out there. Um, here's the creative process. Okay, I'm I'm I'm This is a This is a little bit of a of a a master class on on storytelling. If you're someone who thinks storytelling is important, and by the way, it is. Steve Jobs said the storyteller is the most powerful person in the world. Um, and storytelling is a medium that has been around for the existence of humanity, the entire existence of humanity, our ancestors would sit around uh a campfire and tell stories. In fact, I just watched a video that uh that said uh after after our ancestors were done hunting during the day and they would sit around the campfire and tell stories, 80% of what they spoke about at night was storytelling. So, word of mouth, inspiration via storytelling. So, what I do is if I know that I'm I want to tell this story or I see uh content going in a certain direction, first things first, after you shoot something, take out your phone, write down what you shot. Write the broad strokes of it. Write the date. Uh date, this is what was shot. Broad strokes. Okay? Every time you log a piece of content, do that. If you're pursuing a quest or a story or something like that, eventually you should have a list of all the stuff you shot. This is the hard part. Now you have to structure it. What makes sense? There is a formula for storytelling that uh the best storytellers in the world follow. And there's a bit of a taste and intuition that that comes with it. But if you have not and you want to tell stories, you should read the book Save the Cat. There's beats. beats you could follow. Um, rising exposition, All is lost moment, the climax, all of it. And, uh, I'm not even like an expert at like fully following it beat by beat, but there's like a there's a rhythm and there's there's there's conflict that has to be introduced. So, I will I will sit and um this is actually interesting and probably not super helpful, but I will sit and I will wait for a stroke of inspiration. If an idea has taken over my mind, I will I will be patient to let the stroke of inspiration hit me before I start structuring it. It it it comes with the obsession of what I'm trying to show and what I'm trying to tell. And I know that there will be a day where I will sit there for 4 hours and and and beat out the entire story. Um, but the structure is important. It's like you're doing the work before the work and you get to see what the story looks like before it's there. Why would someone stay for a video that or a story you're trying to tell that doesn't have conflict? Um, that's that's really important. You got to figure out what that is and then what's the resolve for that conflict. How does it happen? Um, and all these various beats, if you can figure them out beforehand, you take a lot of work off your editor's plate, which is another thing. You got to have a You should have a kick-ass editor or two. >> Well, you were also editing early on. >> I was editing. It's important, right? It's important. >> I remember one time I went to a Social Media World conference. It was in San Diego. It's got to be 10 years ago, maybe 11 years ago. Logan, this video went viral. Logan walked in, ran around, created a riot, and left. Do you remember this? You remember this event? >> Yeah, it was VidCon. >> It was VidCon. That's what it was. Yeah, VidCon. That's what it was. Came in and I looked at kids. I'm like, >> "What happened?" This guy named Logan Paul. Why are people running like this? He's a massive YouTuber right now. You should see what he's doing. >> And it was You were there? >> I was there. I was at that event. I saw I saw that happen. You literally ran by me by the escalator. I'm like, "Who is this guy?" I'm like, "You running around going doing all this?" I'm like, >> and then later on, of course, you turn into who you are today, one of the bigger names. So for you, what's your lens on cuz now you run impulsive. That's a different lens, right? >> You've done vlog and then there's the content creation. How different you look at running a podcast versus running a vlog versus making making a video, making an ad. >> Yeah. So, you got to be able to context switch. Uh well, actually, no, no, you don't. But it is it is a good it is a good skill if you want to uh be someone who has u more than one tentacle, which in the the world of content creation helps. Um, if you're someone who's aspiring to be a content creator or are a content creator, it's a skill and that skill can be uh utilized in different ways depending on the medium that you're making the media. Um, so yeah, I mean my the the the context is always switching and you know what it's interesting you you mentioned impulsive. Um, my my personal opinion actually I think I think I think our format on impulsive is outdated. There I said it. We were we were one of the first people to do podcasts. Um and I think the the world of podcasting has changed in a way. I think the angles look different. I think the value that uh is being brought from podcasts is a bit different than what Impulsive offers. Impulsive is uh we we bring bring value, but it's mostly like entertainment. Um and I think a lot of people listen to podcasts now to to learn something or try to better themselves, which uh we don't we don't always offer. Um, and so it's a conversation of like what does the future of impulsive look like? And that's a that's a context switch right there. But depending on depending on the the medium that you're creating, you have to be able to understand what it is, where you fit, and who you're trying to speak to. And that takes time. So impulsive. So even the format of like do you guys cut and you upload the interview and you're saying maybe we ought to use a little bit more AI to score the clips better. Are you saying that or are you saying more the conversation be around education instead of more entertainment? Uh I'm saying I'm saying like what does the future of impulsive look like in general? Like is this is is our current format working? It is so oversaturated now. Podcasts are so oversaturated. And when we started, man, it it just wasn't like and and it was reflected in our in our view count. We'd p we man, we get like one to 4 million views a pop. Now, now maybe 250 500k, which you know, I think if if impulsive was the one thing I'm doing, you might look at that and be like, "Oh my god, we're irrelevant." Which by the way, I hate that word because it's weaponized and thrown around like it actually matters. And like what is what is what is relevance? Like does it even matter? Some of the some of the wealthiest, successful, happiest people in the world are irrelevant. Like but in in social media world, everyone is so tied to the numbers and the views that they're getting that they get sucked up by that doesn't actually matter. If you're a content creator, you have to be prepared to remove yourself from the emotion of the views, which is way easier said than done. Um, I'm there, right? But when we look at impulsive, it's like, okay, like the the the views are at a at probably like probably maybe not the lowest we've ever been, but it's not the best we've ever been. And so, it's like, how do how do how do we make this medium and this uh this this this content more compelling or or be able to compete? Why are you so comfortable talking about that here in front of everybody? I mean, >> you don't give a >> That's But that's that's where I'm going with it. That's the part that I want everybody here for us to take. You're you're you're So, walk me through the next phase because you went through this early on at at age. A lot of times the bigger worry is not to you Logan, everyone knows who you are. You're not a you're an A-lister. It's not like uh you know folks who are getting started, but the worry is about what other people think of what's going on with the business. How did you when you were coming up, you've had a few setbacks in your career. You've had certain and a lot of them were public. >> Yeah. H how did you the first time go through it versus the last time? How different is the last Logan Paul going through a setback than the one from 10 years ago? Um yeah, I have had a lot of setbacks and uh now when they happen, I thank God for the trial and the tribulation. I'm grateful for the setbacks. I often find that those moments are when I learn the most um and lead to the best outcomes in my life. Failure is not a bad thing. Failure failure failure should be celebrated, I think, because you're going to learn the most and you're going to become the person you want to be because of those failures. All of us are sitting in this room here today because of everything that has happened in our life. Uh if it had happened another way, maybe maybe maybe we wouldn't be here. Maybe maybe life would look a little different. And so again, this is it's so cliche, but a lot of the cliche stuff is true. You you you you can't be afraid to fail. And moreover, you you cannot give a what other people think. People are strangers. And online, like, man, yeah, I've I've had failures and everyone's seen it. And uh some of it could be considered embarrassing and but like whatever. This is this is this it's a this is my human experience. This is what's happening. I've chosen to share my story with the world. The story has ups, the story has down. None of it matters. We're on a floating rock spinning in the middle of an infinite universe. We don't know why we're here. We don't know how we got here. We don't know where we're going. If you think for one second anyone actually cares about what you're doing, you're wrong. Like, yes, your family and friends. I'm being general, but like in the in the grand scheme of life, bro, do you understand how small we are in this universe? It's incomprehensible. It's It's incomprehensible how tiny we are. This speck of dust we are. Not even a speck of dust. An atom floating in the middle of an infinite universe. And here we are thinking that we matter. Yes, you matter to your family and friends. Again, I'm being general. But what I'm saying is it doesn't matter. You have one life. You've been blessed with this one one life in the in the world. Go out there and do what you love. And don't don't don't matter what anyone thinks. Go do what you love. >> Were you Were you like this 10 years ago or did you have to develop this mindset? >> Cuz it seems like it's been there the entire time. >> It it it's it's been there. It's it's it's it's been there. Yeah. But but it's >> it's it's cemented now in a way where There's a saying I like. Like like I'm someone who like I could walk on water and people would tell me it's cuz I can't swim. He's only walking on water cuz he doesn't know how to swim. SHUT THE UP. Everyone has something to say. And like now as a 31-year-old adult, I realize like yo, that mindset of not giving a like is is really important. And and when you understand that strangers are going to give opinions about what you're doing and it doesn't matter because they're strangers and no person's going to tell you who they think you are. You're going to get you're going to reach a level of peace in your life that is going to allow you to do the things that you want that make you happy. >> I agree. Make some noise. Make some noise for that. Was phenomenal. Logan is you give me the vibes of a guy that's very intentional what he's doing and you're pursuing what's important to you. Are you in pursuit a of a clear vision for yourself now? Like we had the rock here two years ago and he said um you know when he went to his managers and he said I want to be Will Smith except bigger and I want to do I don't know if you've seen that interview or not. Is there a vision for Logan Paul or are you kind of like I'm going out there doing my thing and opportunities are coming my way? Which one do you think you are more? >> This is one thing that Jake and I uh don't have in common. We're very different in this way. And I I I I draw a lot of comparison to my brother cuz he's like, you know, same upbringing, very similar career, but very different. It's it's it's interesting to see like how two people can do this and and separate but still have similarities. He's um he's far more intentional with his vision, specifically his long-term vision, than I am. He's very intentional. Serious. >> Yeah. And it's going to it's it'll pay off. You'll see. Jake is Jake is a phenom. He's >> I think I think I think my brother could be the president of the United States. Get it. >> Yeah. I think he I think >> you saw President Trump said that the other day. >> Yeah. I think I really think he could. Um which is just insane to say, but Trump did it. There's no reason my brother can't do it. Um and I think I think he could I think he could do it. Uh, and then maybe I'll do I'll do it after. 16 years of polls. Who wants it? Uh, we won't let you down. We won't let you down. Um, >> he's already getting the boat 20 years before. >> But, uh, I found that I can I can see about 3 years out pretty well. After that, the world's changing so fast, man. Especially now, things are moving faster than ever. It's harder for me to see, I think, more than three years um in the future. I can write stuff down, but things happen. And uh I actually pride myself on the ability to adapt and pivot a little more, which is which is what what I've gotten good at. But I I I have a I have a a maybe like a short-term three-year vision. And then after that, I don't know what's going to happen. But I'll tell you what, something's going to happen. Something's going to happen. That's for sure. >> Was WWE intentional? I don't watch WWE, but I watch you. Dude, you are ridiculously I'm not trying to make you feel good. I literally when I watch some of the stuff you do, I'm like, how the hell is he doing? All these years, nobody knew. You could do these flips from the back. You fall on your back. You're thinking this guy's going to hurt himself. And you did with your tricep. >> I did hurt myself. >> But yeah, you did hurt yourself. >> Is Was WWE part of the plan? You're like, I'm just going to go do it. Handmade in Portugal, where craftsmanship is a way of life for those who move through life differently. From sunlit decks to nights that never need an occasion. Every detail is considered. Every step effortless, crafted from fine suede and built with builder technology, designed to move with you. Because true luxury isn't about being noticed. It's about how you feel when you arrive. The FLB Icon loafer. Made for the life you've earned. >> Yeah. No, to Pat's point, I'm incredible. I really am. Um I'm the best. >> Yeah. >> You know these two patterns? I'm the best there's ever been. >> Yeah, it's true. I am I am the best that has ever been. Um, and it's it's hard because when you're as blessed as I am in the WWE, it's like how how how do you stay this humble? Um, everyone says they say, Logan, you know, you're so you're so humble. I'm the most humble person that I know. Um, and that's been something that I struggle with, staying humble, being as good as I am. To answer your question, uh, n that was a bit of an accident. I took an opportunity. How about this? Say yes more. Do more stuff. Discover what life is and what you like. And perhaps you'll find a hidden talent in there. I was 27 years old when I went, "Oh my god, the WWE is perfect for me. This is the perfect medium for me to paint my picture. This this is what I'm saying. I'm an artist. The canvas changes. All all professional wrestlers are are artists. It's it's it's very very highstakes performance art that is incredibly physical with no safety net. And I love everything about it. And it's the hardest thing I've ever done. I I I' I've said this before, people won't ever understand the 360 degree machine and the nature of professional wrestling and the artistry that it dem demands. It's it's grueling and it's really difficult. But man, there's showmanship, there's storytelling, there's physicality, there's character work. It it's it's the most fulfilling and most difficult thing I've ever done. But I discovered it at 27 years old cuz I said yes to the question of like, hey, do you want to do Wrestlemania with the WWE? Sure, that sounds fun. And then after I did my first match, I went backstage and I watched myself on, you know, my screen like I've been doing for 20 years and I went, "What the I look like a wrestler. This is, you know, I might eat some meat on this bone." So, it took me 27 years to find the thing that I think I was honestly born to do. I think I was I think I was born to be a professional wrestler. >> And here wrestler before in high school. >> Well, yeah, that's what I'm saying, Pat. I was a I was I wrestled like my whole life and then and then also like did stunts my whole life and was being a a jackass on camera my whole life. I remember I remember we uh my brother and I were making a video. I was trying to convince him to get on a tandem bicycle with me and go off of a ramp like a like a very high ramp like a 4ft ramp. It it so stupid. And I remember he's like, "Nah, man. I'm not I'm not doing that. We're not we're not crash dummies or like we're not stunt doubles." And I remember like thinking in my head like I I think I am. I think I am. I love this Um so I convinced his friend John to do it with me and then I broke my wrist. >> True story. >> True story. Yeah. But I love stunts. I love like it's it's it's it's everything I love to do and it's so obvious like the W like obviously I'm going to wrestling stunts showmanship camera work like duh but like I don't know it took me 27 years and and in your mind when you negot I think you're the first person that they put prime in the actual >> Yes. >> So how do you negotiate so they've never done it and they choose to the first brand they do is prime Drinking. How did you negotiate that? >> Yeah. So, there's there's uh so the WWE canvas for the longest time, Vince McMahon did not want anything on the canvas. New leadership, TKO, we're trying to make some money. And so, they floated the idea around of having um sponsors on the canvas like the UFC does. Ultimately, it's not going to take away from the product. It's just going to earn the the company revenue. Yeah. like um I I think maybe Vince's vision of like a pure empty mat was noble, but at the end of the day, this is a business trying to turn a profit. And so, at first it was I think it was I think it was pitched, but there was a there's a bit of a logistics thing in that the paint that they paint the the um logo with is a little slippery and so when people start sweating on it, you start to slip. So, there was like a little back and forth about like actually logistically how this was going to work. But, uh, I'll just say it right now. In my eyes, if I was a wrestler in the WWE who was performing at a very high level and delivering time and time and time again, and I have a podcast that was uh uh essentially bought by Fanatics and the WWE, and I'm able to get my brand's logo in the WWE. I'm very ingrained in this organization. They can't fire me. They can't. And And you know, Joe Hendry be singing songs like, "Can we fire Logan Ball?" No. I'm everywhere. I'm everywhere. And so I was able to leverage who I was outside of the ring and the brands I was building inside the ring with my character in the WWE. Cuz by the way, the fans hated. They hated that I stamped the middle of the mat with my logo. that will ultimately help me sell more product, stay hydrated. But that works in the WWE because I'm a heel. I'm supposed to do stuff you don't like. And if you if you if you do stuff that people don't like well enough, they'll like you. It's so weird. It's so It's so interesting. Like, man, if you guys ever come to a WWE show, maybe maybe we'll come to Vegas. They hate me. They hate me. But as soon as I leave the arena and we're all done pretending, it's like, "Yo, man. We love to hate you, bro. Like, can I get a picture? My son loves prime, by the way." I'm like, "Yeah." Like, that's funny. Quote the thing I said earlier. That was a nice little blur. >> And by the way, so monetary wise, how much you think the impact has been of that logo being in the middle to to the sales? Can you track it? It's uh it's almost impossible to track. Um I will say this. So so Prime is uh in an interesting spot right now because this was the fastest growing beverage in the world. There are a lot of people who like say that. No, this this this was it. Like there's like the data and the revenue like shows that we got caught in an interesting scenario where since Prime was a social media brand, it's sort of like a live by the sword, die by the sword type thing. And when we first launched Prime, it was it was cool to try Prime and give taste tests on it and everyone loves it and it it legitimately is a a better for you hydration product. That's why we made it. Compare it to Gatorade. uh will win 10 out of 10 times. Uh less sugar, um low calories. It's just like the the product's phenomenal and and the sales show that. However, when you are eating legitimate market share from corporate conglomerates, the forces that be may find ways to detract and hurt your brand. And uh our competitors found a found a way to do that successfully. And at the same token that it was cool to like Prime, it then became cool to hate on Prime on social media. And like it still is. Like if you on Prime, you're going to get views, which is unfortunate because we're offering a better for you product. Hands down. No question. It's a better better hydration product. But we're in a position now where we have to stabilize this brand and get people to understand that we are offering something that that is actually what we say it is. and earn a little bit of trust back because trust was broken by negative headlines, lawsuits that have either we've we've won or have all been dismissed and just stuff that I don't think normal brands who are building their presence on social media have to face because it's led by two controversial figures, me and me and KSI. >> So So you think as as long as you guys are heels that's going to hurt the brand? Is that um >> cuz you guys went from zero to 1.3 billion in like a couple years. >> That's two two years. Two years. Yeah. It's insane. Yeah. It's insane. Um >> and then one day we wake up and uh Senate Majority Leader Chuck Schumer Senate Majority Leader Chuck Schumer is talking about Prime. And that's weird. Haven't seen him speak at a podium since then. Weird. Weird that on a Sunday morning, by the way, Chuck Schumer is telling kids our parents that uh Prime is bad for their for their children. Chuck Schumer. >> Chuck Schumer. Bro, interesting. How do we think that happened? I'll let you speculate. Uh but yeah, that's weird. Our competitors played a smart game and they won that round, but it's a it's a marathon. It's not a sprint. Um, and as long as you don't die, you have a chance to win. We chose a we chose an incredibly hard category to infiltrate beverage. It's tough. It's tough. And so, uh, we have an opportunity now where, uh, we just got to we just got to keep making amazing products and keep telling cool stories with the brand. Um, and I think Prime can be a a staple that literally defines a generation. Um, especially Gen Z. Gen Z loves loves this product. >> Yeah, we see that. We see kids always talk. We go to school, we see prime everywhere. They want to drink it. Uh Floyd was here yesterday. Floyd Mayweather. >> I saw that. He owes me 1.5 million. Just want to make that clear. >> He owes you how much? >> 1.5. >> He hasn't paid it yet. >> No. No. But I'm not the only person he hasn't paid. I think I'm low on the list. >> 1.5. I'm not That's not I'm not exaggerating. He owes me 1.5 million. >> How are you not able to get that money from him, >> bro? I don't know. because he he took a he took $10 million cash sold sold our fight using my name and likeness and I had 15% of the the the proceeds of any deal he did and he had and he didn't do the deal he didn't follow through and fight where he said he was going to fight with the I think it was people in Dubai um yeah Floyd if you're watching this ready for my cash man thank you thank you he was here yesterday it would have been good if both of you guys came at the same time we would have done the together. >> That should have been entertaining. Would have been more entertaining. Although we had a good time. Maybe we can set that up. Uh well, and and yesterday, one of the conversations he brought up is the fact that he's open to the idea of fighting Connor again in a Pacquiao fight again. If you would box and do one of these big boxing matches, you guys, who would you fight? Who would be next one that you would? >> I think I think it would be Connor. And I'll tell you why. the me and Connor almost I think like almost could have happened. It didn't happen cuz he had a couple more fights on his UFC contract. But Connor is interesting because he's such a a showman and he's so convincing. He can convince people that he could beat me. He could do he could do it. Um he he bro he he had people convinced that he was going to beat Max Holloway. This was his last fight. I said, "No, no way, bro. I threw 60k on Max Holloway. I'm the only one in in the room. My friends are like, "Dude, it's McGregor." I'm like, "You don't understand. That dude's last 5 years weren't like a healthy physical time off. Taking five." >> That dude meaning Conor. >> Conor. Yes. like, bro, this is like >> he was doing he was doing he was doing bad boy things. Um, and it it caught up to him. Father time caught up to him and and uh life and especially in sports could be very honest and uh Connor was not prepared. So like yeah, if the fight came around, we're both under TKO. I'm sure it would be box office and I'm sure I'd whoop his ass. But he'll he'll he'll convince people that there will be half the people in the room who think Connor will beat me. Um >> so you think you'll beat Conor if you got >> this? it with undoubtedly. First off, I'm like 30 to 40 lbs heavier. Second off, he's not an amazing boxer. Third off, look at the shape that he's in. Whatever shape he's in right now, hobbling around on one leg or doing a copious amount of nose drugs versus what I'm in. I'm locked in. >> I'm locked in. I was a tag team champion before I pulled my tricep. Shout out the vision. >> So you would you would entertain a fight against God? >> Yeah, of course. >> What kind? >> But it it would I would I would honestly do boxing or MMA. I don't Yeah, >> you would do MMA against >> Bro, I'm a wrestler and I and I did like four years of jiu-jitsu in high school. >> Who was who was was it Bradley Martin that came up and you guys went away and then nobody saw what happened with the fight and you came out. It was very obvious based on body language. >> We did a marketing stunt. Yeah. Yeah. >> So, nothing happened. >> No, me and Bradley Martin fought. >> You actually did fight? >> Yeah. I pulled up to Bradley Martin's gym. We had a real fist fight. >> No cameras. >> Everyone talked about it. No cameras. This is insane. How is it? Like, this wasn't filmed. We agreed no cameras. Um, and then when we launched the Prime Protein Shake, I was like, "This is an amazing opportunity. Bodybuilder. We fought. I actually have no problems with him. In fact, I I love Bradley Martin. >> Very likable guy. >> He's awesome." Yeah. >> And so I was like, let's let's recreate the fight and turn it into an ad. And it worked. It was it was an amazing launch for Prime Prime Shake. >> Okay. So So maybe one thing we do know is there could be a fight of Connor against uh against uh Lopeia. >> My ultimate goal would be to win the WWE Championship and then go fight Connor as a WWE champion, whoop his ass, come back to WWE. And I think it's possible. TKO's got to make a couple decisions. That's there. I mean, that's that's undeniably massive. It's massive. I think Connor has one more fight on his contract. But my my my belief is who you who are you he's a bum. Who are you going to put him against that people are excited about? Like they're they're always going to be excited because it's Conor McGregor. Or you can make another uh crossover super fight that will get more attention than whoever he decides to fight next cuz everyone knows that he's he's faking it. It's funny. He's he's really a WWE star at the moment. >> Conor. >> Yeah, he's doing the same thing I'm doing. >> But worse. Way worse. >> Have has the Do you know if WWE's ever thought about bringing him in to be a wrestler? >> I'm sure it's I'm sure it's I'm sure >> that would be that would be a massive deal. >> He'd be He'd be incredible. >> He would be incredible. He'd be incredible. >> Yeah, >> I think he's I think he's so captivating. He's He's I'm a I'm I'm a fan. >> He's just a bone. >> If you have any questions, start lining up because I'm going to bring Dylan here to ask a question. Then we're going to come to you guys. So, Vinnie, if you want to send Dylan up here. My 12-year-old son's got a question for you. >> Yeah. Yeah. That's amazing. >> I know you met him in the back. You guys were talking. So, uh he's between the two of my sons. He's the one that likes to be in front of the camera. The other one likes to have the camera on others. So that's awesome. >> But Dylan, Dylan is uh if you're back there, Dilly, if you want to come up with a mic. >> Is he back there? Can we make some noise for Dylan bed David? >> There we go. Dilly, come on. >> What up, mama? >> So, you got a mic? Do we have a mic for Dylan? Are you miked up? Can we get a mic from back there? >> He came up. He came up raw. No mic. You could just You could mic right next to me. There you go. >> There you go, buddy. >> Okay, Dy boy. Go for it. >> If you and Jake fought, WHO WOULD WIN? >> WHOA. OH, what's this guy trying to do? I'm seeing him next weekend. >> MMA or boxing, boss? >> Street fight. >> He say street fight. Oh my god. >> Street fight. That's interesting. >> I would beat Jake in a street fight. >> I would. I think he would tell you the same thing. >> WHY YOU LYING? >> WHY YOU LYING? WHY YOU LYING? >> I WHOOP HIS ASS. I GOT A GROUND GAME THE KID doesn't have. >> When's the last time you guys actually fought? Like, how old were you when you guys >> We got a we got a certain age where we realized uh if we if we fought, we would just destroy everything. Um and he's he's big. He's big. So, he's like 6' 230. I'm 6'2, 230. If we fight, bro, like things are breaking. Um, last time we fought, I think was maybe on the beach during Fourth of July. We tussled around a little bit. We were drinking. >> This is recently. >> No, no, no. This was a while ago. We're adults now. I'm 31, bro. But yeah, I beat his ass, bro. >> Thank you so much. >> Thank you, bro. Nice to meet you. >> Thank you, Dilly. You can stay here, buddy. Okay. Right here. I'm going to come to you first. Yes, sir. What is on your mind? >> Hello, Logan. Hello, PBD. Thanks for the great event. Um, I wanted to ask you that if you were 15 years old in this day of age and like you were back to where you're 15, what's the first thing you would do and how would you make sure or try to get back to the place that you are right now? >> How old are you? >> 15. >> Great question. Uh let's see. >> That's what I was going to ask. >> Okay. Um first things first, I think you have to understand the landscape. You're a 15-year-old living in a world that is prominent with AI and content creation and the advancement of technology in general. And if you're able to find a way for you to see where you fit in that world based on something you like doing, I think you're going to increase your chances of succeeding. Um there are certain occupations and things you can do and careers you can pick that will yield um a bet more financial success if that's important to you. For some people it's not. Um, but I think if I was 15 in today's day and age, following my own advice, the first thing I would do was figure out how my love for content creation fits in an incredibly oversaturated environment. Um, it's hard. Becoming a content creator is going to be and is very difficult because the people that are succeeding right now are very good. I had this I had this prediction about 5 years ago when I saw where social media was headed and there was some study that like they surveyed kids his age and like 80% of them wanted to be YouTubers which was insane but you know you have more people entering an industry then the cream will rise to the top i.e. I show speed kids of phenom i.e. Kais Phenom streamers like naturally uh uh perfectly fit showman exist. And so where do you fit in that world and how can you make content that's that's different? I would at your age um try a lot and get really good at the things that you naturally like and see where it fits in today's day and age. >> Fantastic feedback. Make some noise. X >> Logan, thank you for being us with us together here today, man. We appreciate you. Valuable insight. My question is about how you process issues. Patrick has educated us all about signal versus noise inside of your life, in your business, and you have so many opportunities that present themselves to you. How do you decide which ones make sense that are aligned with your brand that you want to tie your identity of your brand to and form alliance with? How do you process what makes sense? Signal versus noise. >> Yeah. So, uh you'll get better at uh discerning the two the older you get and the more you do. I do believe you should say yes to things and try things. Um and then you'll be able to kind of funnel out the stuff that you don't like and the stuff you do like. I moved to LA thinking I was going to be an actor. Like fully thought I was going to be an actor. Um and tried very hard. Very hard. acting classes, auditions. Like, this was this was what why it's literally why I moved to Los Angeles. Um, I was met with the harsh reality that I can't act. Um, and I'm not saying that I can't I cannot I'm I am not an actor. Um, and I had to look myself in the mirror and go, "Damn, like that sucks. I just put like 5 years into this." >> Oh, you were in Baywatch. That's right. You >> Oh, bro. I was in Baywatch. My scene was cut though. This mother was cut. It's funny. The producer told me as well on on on set, he's like, "Dude, the great thing about this scene is it can't be cut. It's a plot point." I'm like, "Sick cut." Um, probably because of me. I'm not kidding. I can't I can't act. Um, so you'll get better at it. So try stuff and then eventually you'll realize that the power of no is truly a powerful thing. Um, do things that make sense to you. Do things that fulfill you. And uh, if you can try to make some money along the way. >> I like that. Quick followup. Is the beef with Brady real, >> bro? >> Come on. >> Can I keep it real? >> Keep it real. Tom Brady. >> Come on, man. Brady's the goat, man. >> Why he throw that ball at me then? What was Why he throw that ball at me? >> All attention, good attention. Yes or no? >> No. No. >> You're in the business of entertainment, getting eyeballs on you, right? Turning them into clients, people you can help with your brand. >> Yeah. I >> How is Brady not the man? Brady's the goat. >> Hold up. Hold up. I don't disagree that he's the goat, but he could still be a giant douchebag. >> Can you share a story or an example >> about about Tom Brady? >> Yes, please. >> Bro, he walks around backstage like he's the king. And yes, we all know he's the goat, but show a little humility and also be a man of your word. You're going to talk to me about a a flag football game and degrade me and what I stand for and then not even show up and get beat by me and then when you're mad about it, you're a sore loser. Okay. >> Playing ping pong with him, spiking the ping- pong ball with me, throwing the throwing the football at me. For what reason, bro? I used to I admire what he's done. And I used to like him on the field, but when I met him in person, I had to cut it. >> That makes sense. I appreciate you sharing that and being honest. How much of it is is real? Cuz sometimes as a viewer, we think that that's staged him slapping you at fanatics, right? >> But it's real is what you're saying right now. Uh, let me make one thing clear. If you watch the footage in slow motion, I actually blocked the slap. True that. I blocked the slap. And that's because Tom Brady can't move like he used to, which I think is what we saw on that field ultimately when I beat him single-handedly, basically. >> I appreciate you, brother. >> Thank you, Max. Great feedback. Good question. All right, let's go right over there. Go for it. Yes, Dimmitri. >> Uh, my question is for both of you, Patrick and Logan. As a YouTuber, I'm dealing with something for the first time in eight years. Um, someone's questioning my integrity. I know you've been attacked by Coffee Zilla, those people. My question is, when people publicly uh question your integrity, when do you opt in to answer uh legal action or ignore? And have you ever made the wrong choice? >> That's a phenomenal question. Go for it. >> That's a really good question, >> man. There's a lot of nuance to this answer cuz some things do deserve a response. Some things deserve to be ignored. And then when the only route in my experience uh to clear something up is legal action that can also be used effectively. Um you can't hide anything in court. They're going to they're going to find the truth. And if if you're a person who believe that truth matters and there's defamatory statements or things that are said that can be objectively disproven in a legal setting and your and your brand has been harmed in a in a significant way, unfortunately that may be the route to take. It's going to take a long time. It's going to be very expensive and it sucks. But uh I think truth is important and to be honest with you um I use the legal system a lot a lot because you know to your point >> the other way around from you to >> other from from me pursuing legal action. Yeah, bro. Like you want to say something untrue about my brand because of a false narrative you heard online. Cool. Um you can do that but if it's untrue and you don't come with facts, I'm going to throttle you in court. >> Yeah. You did something with Prime. Who was it that you you guys went who was it Alex Spyro that was I don't know who was representing you guys went after somebody that was doing something to you. >> Yeah, for sure. We I mean I mean I mean Ryan Garcia went on a tier. >> That's the one. >> He went on a tear an anti-prime tier raid calling it poison, calling it all this nonsense. And so like bro, it's just you can't you can't you can't >> say stuff that's not true. Um and funny enough we settled we settled with Ryan and I actually have him on the podcast later today. Stop it. >> Are you kidding me? That's so >> I'm flying to LA. >> That is so great. >> Flying to LA. What a great story to speak with Ryan since that >> I would tell if you I'll I'll be very brief of mine and I'm going to go to two others before we wrap up. If a person's an honest player, I'll talk to you. So, Coffeezilla, Stephen, I've been on them twice that we've talked and I tell them if you're entertaining and you're trying to like exaggerate, I'm not going to come back on. But if it's honest conversation, we'll have it. Uh, and then there's some guys that they're only dedicated to making negative videos about you. There's a guy that 90% of his videos about me negative. The bigger you get, you're going to have a lot more of those guys. You can go right now, type in Mr. Beast is a this. There's videos with 88 million views. It's never going to go away. Just so you know that. Never going to go. >> Yeah, it's like whack-a-ole. Yeah, >> it's a bit like whack-a-ole. >> Okay, let's do a couple other ones here. Thank you for that. Should we go there? I'll come to you here. Section 1413. >> Uh, I just want to start by saying thank you. um for putting this together, Patrick. There's a lot of great knowledge to be had. Um Logan, my question for you is that you spoke about um your love for good ideas, and I think that's something we can all relate to in here. Um but the biggest separator from that is taking the idea, >> execution, >> and executing on it. Right. Exactly. So, what would you say is the next step in the pipeline from those ramblings on your phone to actually getting something out there to, you know, profit off of it? >> I mean, I mean I mean, bro, the the the f the first thing is like just do it. Just go and just start. Do something. Do anything. Forward forward progress momentum. Get it going. You're going to figure it out. >> Awesome. >> Simple. I love it. Right here. Simple. Yes, ma'am. >> Hi, my name is Alicia. This has been a great event. and very beneficial. So, thank you. >> Yes. >> My question might be a little controversial. Um, I don't know much about you until today. >> I'm from Patrick's generation and um I'm >> She just said we're older. >> No, no, no, no, no. >> No, no. >> Okay, please continue. Go for it. >> Yes. So, um I'm Puerto Rican and I do know that you live in Puerto Rico. >> Yep. Yep. So, I just want to know what you think of the governor currently. >> Oh, wow. >> And how do you feel about the future of Puerto Rico? >> What a question. >> Great question. I love that you're Puerto Rican. Um, >> if you think that's controversial, I got to be honest, Alicia, you don't know controversy. Like, I've been I've been through some Um, I I uh unfortunately I can't answer your question about the governor. Not because uh I I can't or like my P PR team is telling me I I just I I don't know enough. Um I just I don't I apologize. Um as far as the future of Puerto Rico, I am obsessed with the island of Puerto Rico. I think it is one of the most beautiful places on the planet with some of the most beautiful people on the planet. The amount of culture and art, musicians, and taste that comes out of such a small island that as it stands is a territory of the United States is astounding. The fact that I get to call it home is such a privilege. I'm so grateful. I don't know what the future of Puerto Rico looks like, but I can tell you this much. When the time comes, I want to contribute and give back to Puerto Rico in a meaningful and impactful way along with my brother. We've we've we've tried and have done some stuff on the island this far between uh Jake's Association Boxing Bullies and putting on Amanda Serrano and getting uh the the pay that this amazing uh Puerto Rican fighter deserves. Um but I'll tell you this much. If Jake and I become president of the United States and the Puerto Ricans want it, we're making Puerto Rico a state. >> Yeah. >> Number 51. >> We'll take a vote. We'll take a vote. We'll take them over. The Puerto Ricans want it. We're going to fight for you. >> I love By the way, you you said something. You said uh Jake is very different. Me. He's this. He's that. He's a Republican. You had Trump on your podcast. >> Doesn't make doesn't make me a Republican. >> So, you're more of an independent. Would Would you say you're more like in the center? >> At the moment, I'm a Republican. >> At the moment, you're a Republican. >> Yeah. I'm I'm a I'm a I'm a I'm a I'm a bit centrist. Um, I think I think um I think the Democrats made some crazy crazy decisions that like like hurt people that felt like they could identify with the party. Um, and and by the way, this shit's all a pendulum. It's all swinging. Um, we're we're very right, very Republican at the moment. It seems the world is is leaning that way. It's going to go back. And um I I just I just try to do things and and live by way of common sense. It's crazy crazy ideology. >> Very extreme, Logan. Let's do the last one here and we're done. Go for it. >> What's up, Jake? Nick Long. >> Damn, bro. GET HIM OUT OF HERE, BRO. I'M NOT JAKE. >> AS they say, Jake, I meant Logan. Sorry, man. >> Did he really call you Jake? >> Yes. Oh, yeah. >> You called him Jake. >> Is that what you going to do with the last? >> And that's to that's totally going to negate what I was going to say because it was a statement of gratitude, man. I saw you Wrestlemania 42 here in Las Vegas with my son. I was a high school wrestler, NCAA wrestler. Hulk Hogan was my hero. And it was so cool, man. Like, as a the boy of me that's still alive to watch my son watch you as the next generation. >> That was something I shared with my father. My father took me to rest. Dude, >> it brought me to tears, bro. >> Oh, man. >> And the fact that you're carrying that torch forward and to see my son look at you the way I looked at Hulk Hogan melted my heart. >> Oh, man. >> So, thank you for that. Yeah, >> what a cool one on to finish on. >> Thank you for sharing that. >> And hopefully that makes up for calling you the wrong name. It does >> cuz it seriously was like a deep moment of gratitude and reflection. >> So my question for you is uh we help entrepreneurs become exitreneurs. We believe every entrepreneur should have an exit strategy. >> Amazing. >> Begin with the end in mind. When you started Prime, Yeah. did you guys intentionally think about building real enterprise value and having an exit strategy? >> Nope. Massive, massive, massive mistake. Massive mistake. Not a decision that uh I supported or wanted, and I don't think KSI wanted it either. we had opportunities to uh exit or or get partners who would buy into the company and potentially could have had a huge cash out. Uh our partners didn't want it. Sucks. We were like, "Yeah, we trust you guys." Um and we paid the price for it. Um, so to your point, having an exit strategy in mind, having a goal of what you want to do, and having a way to make sure that your hard work is eventually going to pay off is really important. And uh, man, don't be afraid to take chips off the table. Don't be afraid to take chips off the table. >> How much do you think that potentially cost you by not having an exit? >> I'm I'm I'm not exaggerating at all. Minimum $100 million. >> Remember, he, if I'm not mistaken, you own 20% of Prime. So that's K. Oh, that's proprietary information. >> He didn't tell me this. This is not what you tell me. This is what our good research team tells me. So, >> just Google it, Pat. >> By the way, 20 points is a real number. Just a $1.3 billion company. 0 to 1.3 in two years. 20 points. So, so, so for us with Prime specifically, um, like, uh, uh, if, if, if, if, if, if, if, if, if, if, if, if if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if if if PepsiCo, for example, were to acquire us at the time and we looked at it, it would it would be, uh, borderline like antitrust monopoly type situation, so they couldn't. Um, and uh, it it it grew so fast that a lot of these big conglomerates weren't sure what's going to happen with the company, which is a totally fair concern. You got to make sure to stabilize and prove that your numbers are legit. Uh but still there's private equity that would have bought in half half a billion dollars easy if we bro like e easy. >> Uh it didn't happen. Uh but you know what? This is going to be a fun challenge. It's going to be a fun challenge to uh get back to 1.2 billion and uh >> get Prime back on the right track. >> All right. Get an exit strategy. >> Great question. All right, gang. Maybe you can help me. >> I I can help you. Look me up. >> I got you. FN. >> Make some noise. Logan Paul. >> Thanks, guys. Thank you so much, >> brother. Appreciate you. You were amazing. >> Thank you so much for coming out. Thank you for coming. I know it's a long flight stuff you're doing, so I appreciate your time. Thank you. >> Great event, brother. >> Handmade in Portugal, where craftsmanship is a way of life for those who move through life differently. From sunlit decks to nights that never need an occasion. Every detail is considered, every step effortless. Crafted from fine suede and built with builder technology. Designed to move with you. Because true luxury isn't about being noticed. It's about how you feel when you arrive. The FLB Icon Loafer made for the life you've earned.