Video summary
Crystal Carter introduces herself as the head of AI search and SEO communications at Wix.com, highlighting her long-standing connection with the Moz community through speaking engagements in 2022, 2023, and 2024 before returning for the upcoming event. She expresses genuine excitement about reconnecting with professionals globally who are dedicated to growth, artificial intelligence, and search optimization within both the United States and other parts of the world. Her enthusiasm stems from a desire to engage directly with individuals who are actively shaping these evolving digital landscapes rather than just observing them from afar.
A central theme of her anticipation is the unique value Moz provides in connecting attendees with practitioners deeply involved in day-to-day execution. Carter appreciates that unlike many large-scale conferences where speakers might remain distant, this event offers a rare opportunity to meet people who are "in the weeds," meaning they are hands-on and making real growth happen right now. This focus on practical application resonates strongly with her, as it allows for meaningful exchanges of knowledge among those facing similar challenges in implementing AI-driven strategies into their SEO workflows today.
The atmosphere at this year's MozCon is expected to be vibrant due to the concentration of experts who are not only strategizing but also executing tangible results across various industries. By bringing together such a diverse group of practitioners, the event fosters an environment where real-world experiences can be shared and learned from immediately. Carter looks forward to these interactions as they provide valuable insights into how search optimization is adapting to new technologies while maintaining its core focus on driving actual business growth for clients around the globe.
Ultimately, this gathering represents more than just a professional meetup; it serves as a vital hub for collaboration among those navigating the complexities of modern digital marketing. The convergence of global talent focused on AI and SEO ensures that attendees leave with fresh perspectives and actionable strategies to implement in their own work. As one of Moz's regular speakers, Carter sees this event as an essential platform where industry leaders can come together to celebrate achievements while addressing future trends that will define the next chapter of search engine optimization.
Read the full video transcript
Hi, my name is Crystal Carter. I am the
head of AI search and SEO communications
at wix.com. I've spoken at Moz in 2022,
in 2023, and in 2024, and I'm back here
in 2026, and I'm genuinely looking
forward to meeting some of the people
who are working on growth, AI and search
optimization, and more across the world
and across the US.
>> [music]
>> And one of the things that I find that's
incredible about Moz is that you get to
meet so many people who are actually in
the weeds, who are actually doing the
work to make actual real growth happen
today. [music]
And this is something that I'm looking
forward to at this year's MozCon.