Learn How to Properly CARE for Yourself & Leverage It For an ENJOYABLE Life | Tom Bilyeu
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In this episode of Impact Theory, Tom Bilyeu addresses how to properly practice self-care without becoming inefficient or indulgent, framing it instead as a biological optimization mechanism essential for achieving goals and enjoying life. He argues that one's belief system determines their perception; therefore, individuals must reframe self-care from an act of leisure into a necessary tool for cognitive function. Bilyeu emphasizes the reality of the human condition, noting that sleep deprivation impairs blood sugar response similarly to pre-diabetes and affects driving ability as severely as intoxication. By understanding these biological imperatives regarding ATP generation in mitochondria and cellular energy production, individuals can align their behaviors with what is truly beneficial for long-term success rather than short-term gratification or burnout. A critical component of effective self-care is developing physiological self-awareness to distinguish between natural fatigue and signs that one needs to step back. Drawing on Lisa Feldman Barrett's research in *How Emotions Are Made*, Bilyeu explains that emotions are often bottom-up phenomena originating from bodily sensations rather than purely cognitive thoughts. He illustrates how ignoring these signals, such as anxiety triggered by consuming zero-calorie Monster drinks, can lead to a disconnect between the body and mind. By consciously interpreting physical cues like unease or stress, individuals can determine whether they need to push through an obstacle or engage in restorative activities like meditation, journaling, hugging loved ones, or going for a run to reset their neurochemical state before continuing to grind. Bilyeu further explores the relationship between self-care and self-love, asserting that telling oneself one loves themselves is insufficient without contributing meaningfully to others and fulfilling innate evolutionary imperatives. He distinguishes between constrictive energy driven by stories of inadequacy—such as feeling like a loser if goals aren't met—and expansive energy derived from honorable, exciting objectives that elevate both the self and society. True fulfillment comes from working hard on unique skills that matter to you while serving others; this congruence builds genuine self-esteem over time. Consequently, a comprehensive "self-care bundle" includes not just biological necessities like sleep, diet, exercise, and meditation, but also loving relationships and purposeful contribution, all of which create the right neurochemical environment for joy and effectiveness. Finally, Bilyeu addresses how to maintain these routines during periods of high stress, reiterating that those with the least time for self-care are often the ones who need it most when their cognition is compromised by poor sleep or diet. He advises establishing "bright lines"—non-negotiable commitments—to stick to health and wellness habits even as external pressures mount, because mitigating symptoms alone does not solve underlying problems. The ultimate goal of this disciplined approach is to lower stress radiation enough to enter a calm and creative space where complex problem-solving becomes possible again. By optimizing biology through consistent self-care practices, individuals can avoid the life-sucking effects of burnout and sustainably pursue their most meaningful goals while remaining joyful and effective in all aspects of their lives.
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Everybody, welcome to another episode of
Impact Theory. Today, I'm going to be
answering your questions all about
self-care.
Now, self-care, I think is something
that uh people come at from a lot of
different angles. Some angles make
sense, others don't. We're going to dive
into the nitty-gritty of exactly how to
use self-care in your life as a way to
move you forward towards your goals, to
not become self-indulgent, to um not be
inefficient with it, but really to
leverage it for what it's meant to do,
which is make your life enjoyable and
effective. And so, that will be exactly
what we tackle today. All right, here's
the first question. What kinds of things
can you do to train your thoughts so
they see self-care as something
instrumental to my success? I'm
wondering how I can reframe or condition
myself to see the gym and self-care as
something that will help me do more in
the long run and short term. All right,
so this is a great way to think about
the question. When you're thinking about
anything in your life,
the frame of reference by which you
approach it will determine exactly what
you see. There's a great quote that
says, "It doesn't matter what you look
at, it matters what you see." And once
you understand that what you believe is
going to determine what you see, you
realize that all of this starts with
belief, and that's why I say that belief
determines behavior and behavior is all
that matters. So, getting the belief
right, getting the frame of reference
right, is going to be the thing that
will get your actions in alignment.
So, the key is to really understand what
the human condition is. So, you're
having a biological experience. Getting
people to understand that is my complete
obsession. So, belief number one I'm
going to put in place, I'm having a
biological experience. Now, why does
that matter? Because what I'm trying to
do is affect my behavior to get me to do
the things that will be {quote} and
{quote} better for me. But what is
{quote} and {quote} better for me is
based on the realities of my biology.
So, the reason that I work out, the
reason that I prioritize sleep, the
reason that I meditate, all of those
things are because I know that that's
what you need to do in order to
cognitively optimize. So if you want to
be effective with your day, you need to
do the things that set you up to be able
to think clearly and quickly. So to do
that, we're going to need to get our
sleep.
It's just the studies show, right? If
you deprive somebody of sleep, they look
like a pre-diabetic person in terms of
how they respond to blood sugar. Uh it's
just as bad being sleepy is just as bad
as being drunk in terms of a driving
test. There just all kinds of studies
that come out that show what you already
intuitively know, which is not getting
enough sleep sucks. And the reason it
sucks is because it makes you
underperform. It makes it harder to
think clearly, makes it harder to enjoy
your life, you have less energy, and
that's even at a cellular level. So when
you think about sleep and the impacts
that it has on your abilities body to
generate ATP, which is the energy
created by the mitochondria in your
cells, which is exactly what lets you
move forward. So recognizing that I'm
having a biological experience is then
going to compel me to do the things that
I need to do in order to get the results
that I want. And so in this case, it's
the frame of reference of self-care as a
biological optimization mechanism. And
that for me was incredibly freeing. And
I had heard the quote before, "Those
that don't have time to meditate are the
people who most need meditation." And
that is absolutely fundamentally true.
The same is true of self-care.
The people that don't have time for
self-care are the people that most need
the self-care. So you need to get to
that point where you recognize the truth
of the human condition, which is that if
you don't take care of your biology,
your biology won't be able to take care
of you. And so self-care really is
simply the practice of optimizing your
life at a cellular and psychological
level.
And so once we know that,
then it becomes easy to take the actions
that we need to take because ultimately
that's what life is all about. Being
fulfilled and joyful, you're not going
to be joyful all the time. This is why
we talk about fulfillment first, but
optimizing around fulfillment and joy,
that's the punchline. There isn't
anything else. So if getting myself
prepared for that requires self-care,
which it does, then that's how I reframe
this to get myself in the mode of
self-care.
How do you know when it's time to refuel
and choose self-care instead of
continuing to grind?
Physiological self-awareness is
critical. I hear a lot of talk about
people developing psychological
self-awareness, so understanding
um
what you're good at, what you want to
do, all of those things, incredibly
useful. But understanding how to read
your body
may be even more important than that. So
Lisa Feldman Barrett's book, How
Emotions Are Made, detail the way that
emotions are far more of a bottom-up
phenomenon, meaning they come from your
body. It isn't you thinking about
something and then creating the emotion
down. That does happen, and of course
you can spiral yourself out of control
simply by thinking, but usually what
begins this thinking process is a sense
of unease, right? Anxiety is a bodily
feeling, often times disconnected from
what you're thinking. So figuring out
ooh why do I have this sense? Being able
to process it consciously, we can pull
it up into our conscious mind and think
through it with words and logic, but
often times it's starting with that
like, "Oh man, I don't feel good about
this and I don't know why." So this is
the fascinating thing about drugs is
drugs can either eliminate or change the
bodily sensation, which then changes the
story that you're telling yourself about
the sensation. Now, this isn't an
advertisement for drugs, it's to get you
to understand that it can be risky to
sever the sense of body from what you're
telling yourself about it. So, you want
your body to give you this description
of what is going on, but then, as you
take conscious control of that, to
develop that self-awareness
around physiologically what's happening,
you need to understand why you're
feeling the way that you feel. And so,
developing that to get a sense of
whether
this is a time to keep pushing through
or whether this is like one of those
moments where you actually really do
need to step back. It's the difference
between sore muscles from, you know, a
nice hard workout and a torn muscle or
damaged joint from uh an injury. And the
same thing is true when you're thinking
about how hard to work, how hard to push
yourself, you need to figure out this
fatigue that I'm feeling, this unease,
this anxiety, this stress, is this a
natural part of pushing through the
difficulties of this project or is
something else going on? This is now
really starting to cave in on me, and
what I need to do now is take a step
back,
meditate,
journal,
hug my significant other, pet my dog,
cuddle my kids, whatever the case may
be, go for a run,
but doing something that
slows you down,
lets you take a deep breath.
And the only way to figure that out
is to be able to interpret
the feelings that your body's giving you
into conscious thought.
Okay? And getting good at that loop is
very very important, and it takes
practice, it takes understanding what
the body is communicating, why it's
communicating it, what impacts it, like
what you eat and drink has a huge impact
on what your gut is telling you and then
your brain tries to make sense of it and
it doesn't always go, "Oh, I'm feeling
anxious because in my case I was
drinking a zero calorie monster." Which,
much to my dismay because I absolutely
love them,
make me feel anxious.
And so,
getting an understanding of that,
seeing that pattern was actually quite
transformational because I stopped
drinking them and my anxiety levels
plummeted
by like 70%. It's pretty crazy. Didn't
take me to zero, but it made it a
phenomenon that was easily manageable
through meditation.
So, this is where you have to develop
that awareness, that pattern
recognition, and be able to say, "Oh, I
feel this way because of XYZ thing
happening at work or with my spouse or
with food that I'm consuming." So, be
very thoughtful about that and that will
then help you determine whether it's we
need self-care or we just need to push
through.
All right.
When do you consider lack of self-care
ultimately a lack of self-love and not
just an issue with time management or
prioritizing?
Okay, so some of this is going to again
come back to the ability to be
self-aware about the way that you feel
and the thoughts that you're having. So,
as you're um
thinking about pushing through,
you need to ask yourself, "Where is this
energy coming from? Is this energy
coming from I think I'm a loser and if I
don't accomplish this I'll never matter,
I'll never mean anything, I'm too
stupid, whatever?" And that energy is a
a very constrictive energy and this is
an easy way to begin to get that
self-awareness. This emotion that I
feel,
is it tied to a story that I'm telling
myself? What is that story that I'm
telling myself? And the feeling that I'm
feeling when I tell myself that story,
does it feel constrictive, am I closing
down, or does it feel expansive, like
I'm opening up, like it's making me feel
lighter? Now, it's super fascinating
that the story that you tell yourself is
going to have one of those two
reactions. You are either going to feel
yourself tightening up, constricting
down, feeling less, wanting to like
almost close in on yourself, or it's
going to make you feel lighter, it's
going to feel like what I'm doing with
my body, where I'm, you know, shoulders
back, standing up tall. It makes you
feel open and expansive.
Now, as you begin to identify which
stories make you feel which way, now you
can really begin to take control of that
story. But, you also need to look at
what's underlying all of this because
you can't,
unfortunately,
just tell yourself to love yourself.
While it helps a little bit, it's maybe
5%. The other 95% is actually doing
something that you think is worthy of
respect, actually doing something that
makes you feel
that you have worth. You You actually
have to contribute in a way that you
believe is meaningful. And if you're not
contributing in a way to yourself, to
others, to your family, in a way that
you think is meaningful, then you're
going to struggle no matter how much you
tell yourself that you love yourself,
that you're worthy, that you're good
enough as you are, it just won't work
because you have these
inborn imperatives implanted deep in the
wiring of your brain that make you want
to act in certain ways. And if you don't
get in alignment with that, then you can
really get into a dark place. And if
you're in that dark place and you're
using, pushing yourself as punishment,
and it's really just, "Hey loser, come
on, you've got to get this done." And
it's all tied up in getting across that
finish line, impressing other people,
impressing your parents, impressing your
friends, whatever, then we know that
we're not coming at this from the right
place.
And so, that's a moment where we need to
start getting into the self-care
because we recognize
that the whole point of life
is to optimize for fulfillment and joy.
And beating ourselves up,
thinking ourselves worthless,
do not move us towards that goal.
And I encourage all of you to have the
belief in your life that you only do and
believe that which moves you towards
your goals. Now, as long as your goal is
exciting and honorable, meaning it
elevates not only yourself but other
people as well,
then that's a great way to live. If you
have the wrong goal and it's based in
that dark energy, you can get yourself
into trouble. But, assuming that you
have this expansive goal that's exciting
to you, it helps you and it helps other
people, now optimizing for that and
doing things and believing things that
move us towards that goal will become
incredibly useful. And going back to
that earlier idea of you've got this
goal, it's exciting and honorable, we
want to do things that move us towards
it, and we're having a biological
experience, then we need to do the
self-care things that are going to lead
us to that. And, you know, just to give
like a quick package of what a great
self-care bundle looks like, a great
self-care bundle would be getting plenty
of sleep,
eating a great diet,
working out, meditating,
journaling,
having loving relationships in your life
that you give quality time to,
and then meaning and purpose. You're
doing something that you believe
matters.
Okay, that's a great cocktail
for really stepping into fulfillment,
really being able to find joy in your
life, and then having a reason to repeat
that cycle. You know, and when you're
doing that stuff, when you're getting
your sleep, when you have loved ones in
your life, when you're exercising, I
think I said exercise. If I didn't,
exercise is a great one to make sure is
in the mix.
You're taking care of the biology.
You're addressing all the things that
are going to give you the right
neurochemical state that you want to be
in, right? Loving relationships, caring
about people, doing things that matter,
meaning and purpose. All of that stuff
is going to have a tremendous impact on
your mental state. Um so, that is
the way to think about having that
bundle of self-love,
self-care,
thinking about
why I'm doing the things that I'm doing,
making sure that I'm moving towards my
goal, and making sure that I understand
what's pushing me to do the things that
I'm doing. And you want to make sure
that it's not punishment. You want to
make sure that it's expansive. You want
to make sure that it's sustainable. You
want to make sure that it's optimized
for fulfillment and joy.
Where should a person start with
improving their self-care if they have
low self-esteem? Do you think leveraging
one
can directly improve the other? Okay.
You've really got two issues here.
But they are inextricably linked.
You've got biology. You've got
psychology. The self-care is largely
going to be a question of biology.
Getting the sleep,
eating a diet that
at a cellular level is serving us, at a
microbiome level is helping us, at a
cognition level is helping us, right?
Setting us up for success. Meditating,
making sure that we get that background
stress and anxiety radiation down to
zero.
Um huge in terms of getting you into a
calm and creative space so that you can
think through difficult problems.
Um all of these things are
what you're going to need to do if you
want to do well in your life. Now,
self-esteem is a whole 'nother issue.
Self-esteem has everything to do with
what you think about yourself when
you're by yourself. Now, you have to
earn your way to that.
And so, the key to earning your way to
that is to figure out what is your value
system. What do you value? What do you
think is the way that people should be
spending their time and their energies?
And then are you doing things in
accordance with that? And then there are
things that are baked in that are
innate. So, there are these innate
drivers given to us by evolution, uh
hard work, the desire to contribute to
the group, meaning and purpose, deep
connection with other people that we
love, okay? These are You have that
imperative. There is nothing that you
can do to shake that imperative. And so,
understanding how it works and
understanding how you need to meet the
needs of that if you want to be
fulfilled and be joyful is critically
important. So, as you go about teasing
out whether you have a self-care issue,
a biological issue, a self-esteem issue,
something that is either we're not
addressing the imperatives to
contribute, which is sort of the easiest
one to go to,
or we've let the self-care get so out of
whack. We're not sleeping. We're not
doing all of those things that it's
really beginning to
debilitate us from doing the things that
we need to do in order to build up our
self-esteem. Now, your self-esteem is
really built around the framework of
congruence. I said I was going to do it
and I'm going to do it. So, that when
you say you're going to do something,
you actually do it. And then whether
that's a promise you make to yourself or
to somebody else. And then the
fulfillment formula, which is to work
really hard to gain a set of skills that
are unique to you and matter to you.
They're exciting to you. And that they
serve not only yourself, but other
people.
And so, if you're doing that, working
really hard to get exceptional at
something that matters, that the world
cares about, and that you love, and then
you contribute in a way that elevates
you and other people, that's the game of
fulfillment. And so, if you're doing
that, I think you will find that that
will take care of self-esteem. But, if
you're not doing that, if you're not
finding ways to contribute to the group,
if you're not progressing in your life,
then you're going to really struggle
with that. So, you do the self-care to
make sure that you can actually build
the self-esteem by contributing in that
way.
And then those two things work
wonderfully together, but you have to
recognize that they really are two
separate issues and they both need to be
addressed.
All right, what tips do you have for
someone who struggles to keep up their
self-care routine when things get
stressful? All right, this is going back
to that earlier statement. The people
that have the least time to do self-care
are the ones that most need it.
Let's say that again.
The people that have the least amount of
time to do self-care are the ones that
most need it.
So, in your life, as things are
ratcheting up, as things are getting
more difficult, as the stress is piling
on, this is when self-care becomes
absolutely critical because as your
cognition becomes less efficient,
because you're not sleeping, you're not
eating right, uh you're stressed to the
gills, you're not able to engage in the
loving relationships in your life, all
the things that act at a physiological
level, they change your neurochemistry,
they change your physiology, so the
constriction of your blood vessels,
right? And this is why blood pressure
goes up when people are stressed.
There's a reason
that the state that you're trying to get
into when you meditate is called calm
and creative, okay? The whole idea is as
you lower that stress and anxiety, you
get into a calm and creative space where
you can problem-solve. And so, that's
the goal. We want to get into a place
where we can begin problem-solving.
So, that is the critically important
thing here. Now, to do that,
we have to have a commitment to
ourselves, a bright line
that not only do we do these things
every day, whether we think we need them
or not, that we are even more likely to
stick to it, to do it for longer when
things really get stressful, because the
only way that we're going to be able to
accurately deal with the underlying
cause of the stress because we we're not
interested just in symptom mitigation.
We want to do that, but we don't just
want to mitigate symptoms. We want to
solve the problems that are creating the
anxiety in the first place. And the way
that we're going to do that is by
self-care.
Sleeping well.
Meditating.
Eating right.
Exercising. Okay? These are all the
things that we need to do to make sure
that our self-care is on point so that
we can then get out from under the
stress.
And that's it.
Bright lines. Make sure that when
stressful times come, that that's when
you lean even more heavily into your
self-care.
All right. Guys, self-care is critically
important. I hope you guys are doing it.
Physiological level, you're having a
biological experience. All of this stuff
optimizes your cognition. It's the only
way to get through life without life
sucking. So, make sure that you spend
the time and the energy to do all of
this stuff. All right, guys. Thank you
so much for joining me. Now, go take
very good care of yourselves. And until
next time, my friends, be legendary.
Take care. Peace.