LCL Technical: Book Discussion: "The A.I. Con" by Emily M. Bender & Alex Hanna
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The panel discussion centered on Emily Bender and Alex Hanna's book *The A.I. Con*, which critically examines how current hype misrepresents Large Language Models (LLMs) as possessing human-like intelligence or sentience. The speakers argue that these models are merely text-extruding machines based on pattern matching, lacking genuine understanding, subjectivity, or the ability to reason. This anthropomorphization is often reinforced by psychological mechanisms like intermittent reinforcement, where users focus only on rare successful outputs while ignoring frequent failures, similar to gambling dynamics. Consequently, claims such as GPT-5 having "PhD-level" capabilities fundamentally misunderstand the experiential nature of earning a degree and ignore the crucial roles of community engagement, context, and admitting limitations in scientific research.
The conversation highlights several critical harms driven by this misinformation, including systemic bias, exclusion, and real-world consequences. Because training data is dominated by specific demographics like white, upper-class populations, AI systems inherit these biases while excluding marginalized voices such as Black, Brown, Indigenous, and trans communities; synthetic data generation further exacerbates these issues rather than correcting them. The reliance on inaccurate models in high-stakes sectors causes tangible damage, from speech recognition failing for non-native speakers to automated legal tools generating hallucinated laws or misinterpreting context like jokes, leading to wrongful outcomes. Additionally, as companies exhaust real-world data due to privacy protections known as "robot text," they increasingly rely on synthetic data generated by other biased models, creating a feedback loop that entrenches existing prejudices while ignoring the climate impacts of unnecessary generation.
To counter these trends, the panelists urge linguists and educators to intervene against narratives of inevitable superintelligence or Artificial General Intelligence (AGI) by clarifying definitions of intelligence rooted in human experience rather than flawed metrics like IQ tests. They advocate for introducing deliberate friction into information access—such as verifying sources—to encourage critical thinking and prevent reliance on non-authoritative content, while also supporting libraries as vital hubs for authoritative information instead of defunding them in favor of AI tools. Practical advice includes questioning the necessity of using any tool, developing resilience against hype by personally challenging claims, recognizing that tech companies frequently lie about data practices despite policy claims, and resisting societal biases that treat AI as both subservient yet superhuman through education rather than name-calling.
Ultimately, the discussion concludes with a call to action for professionals to push back against popular press simplifications and ensure scientific nuance is preserved in public discourse. Attendees are encouraged to support diverse voices in tech development, engage in grassroots education to build skepticism toward unverified AI promises, and utilize resources from organizations like CAIDP for policy advocacy. The panel emphasizes that regulatory gaps must be addressed, citing examples such as Illinois banning AI therapists after reports of harmful effects where bots replaced human counselors without proper guardrails. By maintaining high standards for evidence, peer review, and careful sampling, the community can protect against corporate pressure to prioritize hype over accuracy and ensure that the complexities of language models are not lost in a race toward technological determinism.
Read the full video transcript
[Music]
Today we are going to be discussing a
book. It's Emily Benders and Alex
Hannah's book, The AI Con: How to Fight
Big Te's Hype and Create the Future That
We Want. This discussion is a
continuation of the talk that we had a
couple months ago where we were talking
about AI generally and the topic of this
book came up and we decided it was a
great idea to dive in a little bit
deeper to it. So today we are going to
be going through some of the topics that
are raised in some more recent news
that's happening. Uh so first let me
introduce our panel. We've got Aubrey
Amstutz who is a cognitive linguist and
currently responsible AI research
manager at Grid Dynamics. Katie
Swindler, who is a specialist in
discourse analysis and social
linguistics, and was most recently pro
uh program manager at Mother Tongue AI,
currently freelancing as a consulting
linguist. And finally, Professor Alicia
Beckford Wasink, who is a professor of
linguistics at the University of
Washington, also the director of the
Social Linguistics Laboratory.
This book, I just want to say at the
outset, is amazing. I I think we were
all really impressed with the quality of
the work that goes into it, but also the
accessibility of a book. I have to say
when I started reading it, I was a
little worried that it wasn't going to
be accessible to non-llinguists. It
absolutely is, but it's not a pop
science book in that it doesn't dumb
anything down. It's written very
clearly. It um presents a lot of
linguistic concepts in a very accessible
way. So even if you don't have a
background in linguistics, you will be
able to understand it. And it really
leads the reader through all of the ways
in which AI, putting quotes around that
right here, is worming its way into
every aspect of our lives right now, for
good or for bad, and ends on what I
think is a really helpful note about
what we can do. And I think that's one
of the things we want to end on today,
too, is we're linguists. what can we as
linguists do uh about what's currently
happening in AI and the language aspects
of it in particular?
This book was published in May and it
already feels like a million years have
passed since it was published. Um, just
before we got on here, we were talking
about how there's news like every 5
minutes about what's happening in AI and
tech and it's really difficult to keep
up with what's going on and to evaluate
kind of rationally all the news that's
happening. So, we'll we'll touch on that
a little bit today. Um, I guess my first
question to the panelists is what's been
top of mind for you very recently with
all the news that's coming out every
five minutes since the book was
published? Because there was stuff
yesterday and the day before. There was
stuff this morning as I was scrolling
through my social media. Um, I I think
one thing that's been really interesting
is what's happened with the newest
version of chat GPT, which um is the
languagebased
thing that most people interact with.
So, I have thoughts about it, but let me
turn it over to my panelists, whoever
wants to jump in there. What are your
thoughts on the situation right now,
Saturday morning, August 16th?
>> I can start. Um, I have several bones to
pick. I guess nobody is surprised by
that. Um, but the first thing that stood
out to me was the framing, and I'm going
to harp on this through the entire
discussion, like framing our discussion,
framing our public discourse around AI.
Um,
but the idea that GPT5 has PhD level
intelligence, that was like a big
selling point. It was a big talking
point. um I think fundamentally
misunderstands the experiential nature
of learning um the experiential nature
of trying failing learning from
colleagues iterating on research and all
of that is almost
I don't want to say more important to a
PhD than the actual research itself but
it's such a tremendous part of it and
it's almost insulting that you could say
a model has PhD level intelligence when
obviously there's no real like
understanding comprehension engagement
with the content of what it's talking
about talking about.
>> I would echo that. I think that that has
stood out to me as well and I have been
insulted by it. It definitely feels like
there is um a a complete disregard for
what goes into uh the preparation, the
work, the familiarity with um the uh
really brilliant people whose work came
before that you had to engage with in
order to actually earn the PhD and the
importance of remembering and context
textualizing that um community of
practice that you've joined. I mean part
of the part of getting a PhD is like you
said not just knowing a set of facts. Um
it's actually about engaging with
previous work and knowing where your
work fits in. It's also knowing what the
shortcomings are of your own work and
knowing what its strengths are. every
one of us who completed a PhD has to
talk about future research and has to
talk about, you know, those things that
we didn't get to cover in our PhD. And
so there's always um a way of
acknowledging that there is much more to
be learned. And I think that I mean I'm
speaking for myself, but you know, the
more I worked on my PhD, the more I was
aware of the things that I didn't get to
and the things that um really did need
fuller treatment than I was able to
give. So for GPT5 to be touted as having
PhD level intelligence, right, we're
missing all of that. We're missing all
of the situatedness of um of the conduct
of research and the community of science
that is involved and also the things
that we don't know even after finishing
the PhD. I think the opposite is
claimed, right? That that there's the
highest level of knowledge on uh a
particular topic. That's what that
framing right PhD level re PhD level
knowledge suggests to me that you know
we know as much as there is to know
about the thing and we're going to give
it to you quickly and easily.
I definitely agree. Um I think the
the framing is really important like you
were saying. Um I think
it makes me want to ask the question. I
think this is one of the kind of
suggestions in the book is like asking
questions about like okay well what is
how are you measuring that what is PhD
level knowledge to you what does that
mean um and I think it is a little
ironic that they're at PhD level
knowledge and it's kind of doing two
things at once right because it's saying
okay we understand that PhDs on one hand
we understand that PhDs are responsible
for starting to create knowledge like
you're getting into that creation of
knowledge that's the whole point right
to learn how to become a researcher and
then at the same time they're saying
well it has PhD knowledge which means
that it has memorized a certain level of
facts but it's not able to do that
research or is it so that kind of brings
us into that next step of saying like it
has accomplished this level of knowledge
but I would say that part of that
knowledge is the knowledge of being able
to create research and so that brings us
to our next question which is do we
think they can really create research um
so I think it's kind of an interesting
uh choice that they would make to frame
it that way as this is a static thing
that it has achieved this knowledge but
then at the same time we also want it to
be these machines to also these machines
these systems to also be able to create
knowledge and do science and do that
next step as well. Yeah. From my
perspective the thing that I'm like
really thinking about a lot is agentic
systems. I know it's like maybe that was
like two weeks ago and now it's you know
there's something new but I think that
um that is really like the instantiation
of a lot of the fears and worries that
we had about these systems and I think
it's really I it's the perfect sort of
um example of uh AI hypers wanting to uh
create the thing that they are laying
out why it will be such a bad thing. So
they're saying, you know, if we give
these AI systems access to all of our,
you know, military or all of our
whatever sensitive kind of um, you know,
systems that are able to do things in
the real world, then that's when we're
really going to get into trouble if we
give them that access. And then at the
same time, it's like we need to develop
agentic systems to be able to have the
full potential of AI be realized. Um, so
it's kind of that interesting um, create
the problem and solve it kind of
marketing thing. 100%.
>> Yeah,
>> it um takes me to uh the so two things
um which are inextricably intertwined.
Chapter five of this book is called uh
artifice or intelligence AI hype in art
journalism and science. And that
particular chapter really spoke to me
because it talks about exactly those
things. So how do we know what we know?
um why are we thinking that this
so-called artificial intelligence has
any sort of creativity to it? Because
creativity is part of all three of those
things, including science, right? That's
something that people don't think about.
But it's like Alicia was saying,
creativity is part of what you do when
you get your PhD. You're creating
knowledge. Like you're you're asking
these questions and you're using your
human creativity to find out what the
answers are. And there's no way that a
computer can have that level which and
the other part of that you know these
things tied together is why do we insist
not we but the world is using all these
human terms to describe um what they say
in the book is a synthetic text
extruding machine which I love like
that's a great way of putting it. Um I
from my point of view that is part of
the problem that we as linguists are
facing. How do we push back against this
constant anthropomorphizing of what is
essentially pattern matching, right?
Like you you just see it everywhere even
and and we tend to fall into it when
we're talking about it too. Um and it's
it's hard to stop. So I'm just throwing
that out there as a a general topic.
Like it makes me insane to see people
using all these human words to describe
what is just pattern matching. I think
it's a huge problem.
>> Yeah. Yeah. It makes it really difficult
to remember what's really going on.
Sorry.
>> Oh, no. Go ahead, Aubrey.
>> Go ahead.
Well, I was going to say that one of the
things that I actually love about this
uh book, and I've gone back and actually
reread it several times, is uh the
section in um chapter 2 actually, where
they talk about why it is that we um
interact with it as if we think that it
had a mind behind it. So, why do we
think that there is a mind behind um the
AI systems that we're interacting with?
and they talk about the idea that you
know these systems um automation systems
right and AI is not a thing it's a
collection of things that are automated
that have been packaged together for
marketing reasons as AI but you know
they talk about the idea that when we
interact with other humans we have joint
attention on a shared topic we have the
ability to um build meaning in context
intersubjectively.
And these systems have been programmed
to be able to mimic the form of human
interaction so well that it's easy for
us to imagine that there's a mind behind
the system that we're interacting with.
And I think that that discussion is so
so helpful, right? Um they clarified
that there's no real understanding.
there is no understanding or care of us.
And so when the systems respond to us in
ways that are harmful or ways that show
that our communicative intent was not
understood, that's when the shortcomings
happen. That's when the short circuits
happen. But um the systems have been
programmed so well to give reasonable
text on just about any topic that it's
really easy for us to imagine that
there's a mind there interacting with
our own. And so we think that that's you
know u the same as when we interact with
others. But, you know, I I love I love
the phrase that they say that computers
have no subjectivity to be
intersubjective with. And I think that
is, you know, that's going to be a
phrase that I'm going to use forever
because I love it so much. It really
brought home this idea that, you know,
systems have no personal feelings. They
don't have tastes and opinions. They
don't know anything about my history
with them in interaction as an
interlocular or as a friend or as a
family member. None of that is there. Um
you know it's just the case that a lot
of information has been scraped together
and then put together to be output with
humanlike
um phrasing and uh colloquialisms so
that it will feel like there's a mind
there. And I think that's one of the
things Laurel I think that's, you know,
one of the reasons why um we're able to
think about these uh systems as being
humanlike and do some of that
anthropomorph.
Wow.
>> Yes, it is
in the English language for this
language to say
>> I think so.
>> Yeah, I agree. Um, go ahead.
>> Go for it.
>> I was just going to say, yeah, I agree.
Um, and I think another phrase that I
really loved as far as like kind of
using ridicule or or asking questions,
um, was the superhuman abilities. So, I
think like not only are we now saying,
okay, these can, you know, take over
these jobs and things like that, which
are human abilities, right? But there
are these claims that it is reaching
superhuman intelligence or superhuman
capabilities in specific realms. And I
think that when they uh used the example
of a hammer, I think it was, and they
said a hammer has a superhuman ability
to like drive a nail into wood.
>> And I think that to me really helped pop
the bubble. And and I think like you
were saying Lisia, one of your f
favorite phrases is going to be that.
One of my favorite phrases is going to
be, you know, pick anything and it can
have a superhuman ability to do that
thing. That doesn't mean that that tool
should replace humans.
>> That's so good. That's the metaphors in
this book throughout this book are just
they're brilliant. They're beautiful.
They're thoughtful. They're like really
great at getting the concepts across. Um
I have two points on this idea of like
subjectivity, intersubjectivity and then
how we
um co-opt the idea of intelligence when
talking about these these text extruding
machines. Um the first point is that
just to jump on the points that Alicia
made is that not only do we as humans
have this instinctual
um
assumption that there is a mind behind
this kind of interaction.
The idea of treating these models as
human is really heavily pushed by the
tech industry by media. Um, I was
reading a book co-intelligence by Ethan
Mllik and he talks he has four tenants
for interacting with AI. Um, and one of
them is treat the AI as if it's a
person. And he even says we shouldn't be
treating it as if it's a person. It's,
you know, it's a fallacy that's going to
lead to to issues, but, and it's a
really big butt, it's easier to interact
with these systems as humans when we
assume they're human. Um, of course it's
only easier if we're willing to accept
the outcome of interacting with them
like they're humans, but that's a
different discussion. So, that's one
point. The second is that um by framing
this entire interaction as intelligence,
we're really first of all narrowing
our the implications for what is
intelligence, which of course is as they
point out in the book doesn't have a
clear operationalization. There's no
real definition of it. Um, intelligence
is so tied to context, to culture, to
um, you know, situation, to every
specific interaction. Um, and it's
really, really, really prone to
being affected by systems of bias that
we've developed in academia and outside
of academia, just kind of in in general
discourse. So, when we call these things
intelligence, we're eliminating all of
those pieces of the interactional puzzle
that that Alicia brought up, that's um
you know, feelings and thoughts and
memories and experiences. Um and all of
these pieces that we can't replicate
using an AI. Uh something like emotional
intelligence is totally removed from the
picture. And it's not made clear when
we're discussing AI how narrow we are
making the definition of intelligence
itself.
>> Yeah. I see a lot of parallels actually
from my time thinking a lot about
teaching English to non-English native
native um English speakers. And
it's a it's a lot of like reframing of
what you think is happening in a
discussion, which is always kind of what
linguistics is doing, right? Um, but
when you're starting from potential
uh lack of like common world knowledge,
um, like cultural world knowledge,
norms, things like that, you realize how
you really have to build that
conversation or that interaction from
the ground up. And it's always with this
goal of like communicative intent,
right? Like getting something done,
getting something across. Um, and so you
realize like that even the little noises
we make, you know, when we're thinking
to let someone know that I'm thinking
and I'm not done yet. I just need a
moment. Those noises are different, you
know, cross-culturally. So, you have to
learn how to make those while you're
thinking and you're always thinking when
you're trying to speak, get ready to
speak in another language, right? So
there are like these little things that
um not only in the interaction but also
in the like content that you realize you
should you really are taking for granted
when you're not um interacting with
people from outside of like your kind of
normal sphere. Um I think just that uh
ability to to rely on like certain
concepts that are like status quo or
common knowledge. Um that is something
that you realize like oh I I think I
actually need to explain this and we
need to have these things in common to
be able to even have the conversation
that I want to have. We need to like
first set these ground kind of basic
understanding of what is going on. And
that to me just comes rings in my mind
over and over again when I'm interacting
with um AI systems is that I don't know
what the common ground is. Like I don't
know what we share um but I know for
sure that they've never had a body and
they've never been in the world. And
that's a lot of what we um a lot of the
the kind of just epistemic expectations
of like understanding why things act the
way they do because of physics, right?
Like there was a lot of um ways to trip
models up asking them very basic
questions like you know there's
something sitting at the top of the
stairs and like something else hits it
and it ends up at the end of stairs. Why
did that happen? And it's like no idea.
um where for us it would be like even a
toddler or like a dog or anything would
understand like how cause and effect
works in the real world and I think we
just take for granted how much of that
is actually necessary to for
intelligence like intelligence right I'm
putting quotes around that um is just
common world knowledge like that is
actually something you need to build off
of and when the AI system will never be
able to have that in-person embodied uh
experience of the world I feel like
there's just always going to be this
huge gap in our conversations
um that is sort of vague and um often
unressed I think.
>> Yeah. Um as you I'm thinking so hard as
you guys are all talking because it's
making my brain bubble. Um I I think
at least you use the word interlocutor
and I think even that is
anthropomorphizing right like we are not
having a conversation with AI we are not
interloccing like loution is a thing
that people do right it's just
it's so hard like you can't because we
have all these
>> we need to invent a new glossery
>> we do absolutely so that just pinged me
and I was like no that's not what we're
doing we're not we're not loing with
with AI but um
>> um but to to what you were just saying
Aubrey and and this definitely comes up
in the book that yeah the definition of
intelligence is like this big. It's a
monoculture and that monoculture is um
based on um you know straight white
upper class rich guy insulated from the
real world. And the roots go back to
things like incredibly racist things
like IQ tests, right? Like IQ tests
don't measure anything really how well
you do on a test. It's like SATs and
things like that. It and it's all based
in trying to separate the good people
from the bad people. Um, and that's all
based in racism and classism and and
many many eugenics. It's all eugenics,
right? When you get right down to it.
>> So that's what the intelligence of AI
grows out of. So all of the biases that
are in it, the unexamined biases in most
cases come from a terrible place, right?
we're we're not coming from a place and
then the intelligence is measured as
like how many facts can I
>> fact again putting it in quotes because
a lot of the facts that AI thinks it
knows are are not true you know they're
they're not actually facts
>> and so people create words like
hallucination which is again a human
word like it can't hallucinate or even
lying right like that's a human word too
>> I don't know it feels like
>> intention behind it
>> with intention behind it and there is no
intention
So, um, it's it's an ongoing thing and
it seems like it's getting worse to me
because I don't see anybody trying to
put the brakes on all these human type
words and and it makes me insane when I
I see things like um, you know, all the
things that we've been talking about and
all the the misinformation that gets
spewed around and yet chat GPT5 still
can't tell you how many blue bees there
are in the word blueberry because it
doesn't understand
anything.
Anyway, uh I it it's crazy to me that
that this is where things are going
faster and faster and and more um
anthropomorphized the further we get
along. It it's frightening to me. I kind
I think it's critical that we see this
as a part of that narrative that AGI is
coming
>> and we're going to, you know, replace
humans with this super intelligence that
can do all of these things that humans
can't do. They're going to solve the
social problems that we're not able to
solve. And I put that heavily in quotes.
Um, it's all part of this narrative
because the more that we treat these
systems as human,
the more that we're overlooking the fact
that they don't understand, they don't
have comprehension. One of the things
that came up for me a lot while reading
um was the tie to what we talk about um
in social linguistics as the idea of
like doing something. So you're doing
listening, you're doing being a good
student, you're performing this persona
that is getting you something with a
specific social group. There's a
performance that is creating a result in
the real world. AI is just doing being
intelligent without any substance behind
it. Right? And if we allow the narrative
to continue to promote the doing of
something as the something, if that
makes sense,
>> people are going to totally overlook the
fact that these models don't understand,
they don't reason.
>> I know we talked about chatbt has
reasoning mode, right? There's a whole
other, you know, discussion to have on
that. Um
but functionally the tech leaders treat
that as the same thing as completing the
task with that very human embodied you
know experiential
um style of interaction.
>> Yeah, I'm really glad that you're tying
this in with the AGI. Um I think like I
think it is really important like you're
saying to contextualize this in this
kind of longer narrative that's been
going um that proposes like we don't
have to accept the assumption that there
is a hierarchy of intelligences right I
think even in linguistics we can get a
little bit into this territory where
we're like humans are the only ones with
language and we know that for sure and
animals don't have real language and
this is why these are the things that
make a real language and a real you know
intelligence right so I think like we
have to be constantly reminding
ourselves that we only have a certain
positionality in the universe as well,
like not even just in society, but that
like the wisdom, the intelligence of a
tree might be a thing, right? Like I
don't know. I'm I'm not going to say
that that's not, you know, an equal
intelligence to me in some way. Um and
so I think that like this uh necessity
to reinforce and reify the structure
that says we are different there. It's
the ingroup outgroup thing again, right?
like saying it comes from these eugenics
and these racist and these just sort of,
you know, uh trying to have a supremacy
system roots that folks want to okay,
we're going to separate these groups out
and then we need to find ways to clarify
and remind everybody why we're
different. And that's where we get into
like intelligence, like you said, IQ
tests, you know, um measuring heads to
say how big the head is has something to
do with intelligence, right? these
things that people invented under the
guise of science to remind and create
barriers and create a hierarchy and then
I think this is the echoes of that you
know we're still trying to find
something that may not be there right
we're trying to say that there is a
difference in in these types of
intelligences and so I think like even
the presupposition that we could have a
super intelligence reinforces this idea
that we can't be just different types of
intelligences in the world in the
universe and that there needs to be
district hierarchy that gets also into
some religious stuff and like you said,
you know, sort of like who who created
us as intelligence? You know, if that's
God, then are we the new God? How
convenient for those people. Um but
yeah, I think it's really really
important to remember that this is not
some sort of um mistake. This is not a a
new phenomenon. This is part of like a
long long long uh history of propaganda
essentially and worse.
Yeah.
>> And also
>> that there's a way in which I'm I'm
thinking about human harms
>> and um you know there are so many
examples in the book about how um there
are voices that are being excluded in
the production of the uh information
that these models are being built on.
And I think you touched on it a little
bit um Katie, but I want to draw it out
more because I think it's super
important. You know, there are people
whose knowledge is being um rejected or
not being represented. Um there's a lack
uh as the book really spells out um of
information from black and brown people
and indigenous knowledge. Um there are
ways in which people who are trans are
absolutely, you know, not being treated
well by these systems. And we keep
reifying this information which makes
our systems continue to be biased and
not less biased um toward these
knowledge makers and these humans whose
experiences are are really being um left
out and whose experiences are being
harmed. I think that there's a um a
wonderful bit where they talk about how,
you know, when we're talking about
systems that are actually being used to
determine recidivism or or to predict
the amount of um risk there will be of
leaving a child in a particular home,
right? That tends to result in more um
family separations for people of color,
right? When we have systems that are
being used in these ways and we are
treating them as if they are um you know
giving us superhuman knowledge, right?
What we're doing is we are making it
more and more possible for people to be
harmed um by the reliance on these
machines. And we are um we're that's
definitely racist. It's definitely built
on a history of exclusion and of the
mistreatment of certain types of people.
And I think it's super important for us
to really ask questions about what the
inputs are to these systems. Who's being
harmed? Who's being left out? These are
some of the things that were encouraged
to do in the last chapter. And you know,
because I do research on this, because I
actually study the impacts of the
failure of AI to work for certain
people, um I see them respond and I
understand what the the burdens are on
them psychologically to be um left out.
you know in the research that I do the
number one you know people are invited
to tell us about their experiences and
um the number one or I would say the top
five terms that people use is that they
feel invisible
that they don't feel like their
experience is being represented that
they are frustrated and that they are
annoyed yeah there are people who say
that they love it you know um one
example from my um corpus is someone who
was hospitalized uh a student and had to
complete assignments and they um used
chat GPT to help them to dictate their
ideas for writing a paper. They finished
their paper, they were able to submit it
on time. This is one example that we
got, you know, from a respondent who is
really happy.
But, you know, I have other um responses
from people who have to interact with AI
and their jobs. Um, and this is a person
from the Gulf Coast who said, "I always
feel dread calling insurance companies
for my job because the speech
recognition system never understands me
and it misconstr.
I wish I could opt out of the
recognition system because I end up in a
negative feedback loop." Right? So we
don't get the opportunity that could be
a recourse right of opting out but um in
some cases we can't even opt out of the
use of these tools um and uh so we have
to continue to experience being harmed
by them and I don't think that that's
being recognized as an impact on on real
humans. Um right when when people like
Sam Alman talk and say you know yes
these are stochastic parrot systems and
so are we right it is denigrating human
intelligence just like you were just
talking about Katie and so that is I
think super important to recognize that
these systems are biased that people
don't often have the opportunity to opt
out and uh that um that certain types of
intelligence are being left out
>> completely. Uh chapter 4 in the book is
specifically about those harms that are
done in the social sector in the medical
sector. And it reminded me that um about
10 years ago there was a big movement in
um health care to try to not solve the
problem but mitigate the problem anyway
of all the people from different
cultures in the US who are now accessing
the health care system. some people who
didn't speak English at all and some who
didn't speak it well and that we needed
to solve this problem with people, not
with technology, but with people. So, um
I know several companies who were
employing linguists and and other folks
and translators to try to bridge that
gap between patients who were thrown
into this horrible health care system we
have in the US to try to access care. um
taking into consideration things like
language, things like culture, things
like social status. You know, when it's
a a family of immigrants, who is allowed
to talk to the doctor, right? That
varies from culture to culture. It's
just different. Um what are you what can
you say to the doctor, right? In some
places, in some cultures, you can't just
come out and say, "This is my problem."
Like, you have to talk to it because
that's the way things are done and
that's just how it is. So companies
recognize this and we're like, "Yeah, we
need to solve this problem." And what I
see now, especially from the examples
that were given in the book, is like,
"Well, AI is just going to take care of
all that." And obviously, it's not
because now you're taking the human
element out of it and you're losing all
of the context. It's just gone. So what
if you are a person who can't work with
speech recognition because of, you know,
the way you speak, because of your
accent? What if your cultural norms are
completely different and you're trying
to act interact not interlocute with an
agent and you can't come out and say
what the thing is that's wrong with you
because you your culture tells you
that's not the way we do things. What's
going to happen to all those people if
you know health care systems insist on
employing um agents, fake agents that
aren't actually real people that can't
do it. Um, I mean, I I have I am a a a
white person, a middle-class white
person, and even I can't make those
systems work sometimes when I'm trying
to get in touch with my healthcare
provider and I get stuck in a loop
either in a chat or when I'm on the
phone. Like, if I can't do it, what
about what about everybody else, you
know, who people who don't have the
fluency and technology that I have after
doing it for so long? It makes me
insane. And I don't see that stopping
anytime soon. Um because the hype is so
great, right? Like we have to put this
into everything.
So,
>> and also,
>> sorry, go ahead.
>> Oh, go ahead. I was just gonna say it
ties into our discussion before, right?
Our last podcast where we were talking
about like where does this go? What do
you do when there's no more training
data? Like if there's not a bunch of
this translated material that
translators painstakingly did um
available like that's up to date with
you know the slang, the terminology like
new words are being invented every day.
>> Where are you going to go for that? And
once you don't have folks who are um
skilled at doing that first initial
translation, they're only skilled at
cleaning up what AI does, that's a
different skill set and you're not going
to have any more training data. So it's
also just like I don't understand where
the trajectory of this goes.
I I want to drill down on that because
one of the things that's so interesting
to me is that a lot of these companies
now they are running out of data. They
can't access data. People are putting
you know blocks on their robot text so
the web pages can't be crawled. Like
people are really waking up to the fact
that AI is just taking everything
everything that's not nailed down as the
book said which I love. It's true.
>> Um and so companies are now using
synthetic data. Where do we get
synthetic data? From another AI. So you
have these AIs and and the book uh makes
this point quite well is that
foundational models um so like your
claude your chat GPT they're being
treated as kind of general purpose tools
right everything is a nail and that's
the hammer um but these tools are
trained on data sets that are
fundamentally biased racist exclusionary
from a very specific point of you um I
want to plug a book I read recently
called Atlas of AI by Kate Crawford that
talks about so good. It talks
specifically about the um issue with
trans representation that you brought up
Alicia is that a lot of these models
were trained on data that does not
include anything except binary gender.
That's it. So there's no hope. No matter
how many guardrails you put in, no
matter how much fine-tuning you do,
you're never going to see a a realworld
or even like minimal amount of
representation of these identities in a
foundation model. Then we use the
foundation model to generate synthetic
data that more specialty models are
being trained on. Well, if the synthetic
data is biased and not high quality,
which it is both of those things in my
experience, then your very specialized
model is just grooving those patterns of
of bias, of low quality, of um, you
know, of eraser that were already
present in your original training data
set. So, the problem is it's it's even
worse than we think it is. And and as
Laurel said, it's very hard to see how
we stop that. the foundation models are
built. They're constantly tweaking them,
but they're not going to train them on a
whole new data set. Like that's not
>> feasible.
So,
>> yeah. And I saw some research recently
that that said that that showed that um
the like synthetic data and I hope I get
this right because it was it was a while
ago. the synthetic data um that was
produced that was about or like meant to
be by certain groups like marginalized
groups usually represented the
perspectives of the
majority or dominant if you're if you're
yeah using that um paradigm the dominant
class's view of what they thought that
that group would say or do or think. So
it was basically extremely
stereotypical. It was like them trying
to write as if they were pretending to
be from that group. That was what the
model was essentially doing when looked
at compared to like uh language actually
produced by that group.
>> It's ideological puppetry essentially.
>> Exactly. It's not.
>> It also makes me think about how the
book talks about the idea of sampling in
silicone that you know we even uh
attempts to replace human uh respondents
or participants in a study with uh AI
um faximiles in scare quotes, right? and
and trying to do a study as if those
were humans who were providing responses
to help us solve questions. I think that
that's absolutely
insane. And for all of the reasons that
we're talking about, um the models are
biased. They're they're, you know, using
stereotypes of what they think that
these people might say. And by the way,
a lot of transcription is inaccurate. So
what they're using is not necessarily a
faithful representation. Even if they
say, "Oh, we got this from a real
person, right? The what the real person
said or did might have been
mistranscribed
um misrepresented." So, the idea of
actually using these um types of of
automation to replace humans in in
research samples scares me. It really
frightens me.
>> Yeah.
>> Could not agree more. uh the the areas
where it it's so concerning. I mean,
healthc care is a huge one, right? Just
because that's people's lives on the
line there, but in law as well, and
that's something that, you know, I I had
studied for a while, Lisa, to your
point, when you look at transcriptions
that get used in like court cases from
interviews or from wiretapping, and it's
not straight white people who are
talking, they're so wrong because the
people that they have doing the
transcriptions aren't linguists. They
don't know. they're just guessing at
what people are saying. And of course, a
transcription has no context whatsoever
around it. So, you don't know if
somebody's joking or, you know, whatever
it you can never know from a
transcription what's happening in the
conversation. So, if those sorts of
things are going into the the training
databases, which I'm sure they are,
that's horrible. And then when you know
people are already using um fake AI
lawyers to help them and they get caught
and they're wrong, but what happens when
they don't get caught? What happens if
people aren't doing their due diligence
when there are madeup court cases or um
citing laws that don't exist? You know,
it's happening all the time. Again,
faster and faster. It's I I see more of
it in the news. I I think less than a
year ago was the first time I'd seen
something in the news about someone
actually using uh an AI bot to help them
in a court case. And now it's like I see
something every week about people trying
to do it. So the the speed of it is
overwhelming and I kind of wonder um
as we hurdle towards oblivion, you know,
like it it does feel like that though
like like we're shooting towards
>> I think it's intentional too, right?
like trying to make us feel like it's
inevitable, right?
>> Yeah. So, so we're going to come to that
wall eventually and then what's going to
happen like is it is it that everything
is going to fall apart? I don't know. I
I feel like maybe we can't stop things.
We can mitigate things, but I also feel
like linguists are going to be really
important in picking up the pieces when
things actually fall apart and the
center can no longer hold.
Yeah, I think that this is a great place
to plug uh an earlier career cast
episode called you need a linguist for
that, right? Because there is a there is
a way in which um that you know a lot of
the the information that's being
created, a lot of the experts that are
being consulted are not scientists who
actually spent time studying the
phenomenon that is being represented.
Right? So the the um the book talks
about uh I think this was also in the
definition of intelligence and um the
work that was being represented was uh
rather than work produced by
psychologists, it was a definition that
had been uh given in the Wall Street
Journal or something like that. And so
there was a there was
you know we're we're trying to say that
we're doing science on a particular area
of expertise that people work on but we
are consulting um definitions that are
in the popular press or we're taking the
output of other um searches online
searches and using that instead. And it
is absolutely something that I think
linguists need to do to be able to say,
"Hey, you need a linguist for this
because we've studied this. We
understand this." Um, and it's going to
take us kind of inserting our voices
more. But I do think that there are
places where our expertise isn't even
known. You know, people don't know that
we exist, that we do the work that we
do. And you know, I've encountered this
in in some of the consultation work that
I've done outside of my teaching
position. Uh people don't even know what
linguists do or that we have knowledge
in certain topics like language
variation and change or like language
attitudes or ideologies or
intelligibility in what makes speech
intelligible.
um that you know we we we perhaps need
to do a better job of of uh getting out
there and saying we work on this. Um
you're not consulting experts. Um you
would you need to be able to consult
experts on this, you know. Uh and one of
the things that I was I was actually
thinking a second point that I'd like to
make is that um you know when you do a
search now and uh the uh generative AI
um kind of overview shows up at the top
of your search. I don't know how many
times I wish that it would say I don't
know anything about this but you should
consult these experts or this field of
study or this you know and that's not
something that happens you you provide a
query and it gets a response every time
>> and that is one of the things that you
know might point people in a direction
where they can actually get to the
science but that's not something that
happens You might get some citations,
right? It may give you some information
about where parts of the definition were
drawn from and then you can follow some
links, right? But uh but knowing uh the
science and how it is produced by real
people who have been working for
generations
um on particular issues is not something
that we can expect AI to point us to.
And I actually hesitate know we've been
using the term AI a lot. I would like to
say automation instead maybe because I
don't believe that AI is a thing. Um,
and so I'm gonna catch myself and try to
and try to change my own usages in this
conversation. But
>> yeah, I think a lot of times we're
talking about chat bots too, so we may
be kind of like having that one use case
in our mind for a lot of these
conversations. Um,
>> agreed. Yeah, I think I I really love
that you brought that this point up um
Alicia about how you can always expect
it to respond unless it has like very
like you know with a lot of effort been
trained not to respond and say hey I'm
not going to engage with that which we
see how that's really tough to actually
implement in like the situations you
want it to implement be implemented in.
Um but I think that as humans we have we
we kind of abide by these maxims right
these maxims of um like conversation and
how to have a you know productive
conversation and one of those maxims is
like us self-editing or sort of self um
you know the self-restraint to not give
an answer when we are not confident in
our epistemics or we give those kind of
markers right like I think or last I
heard but you know you probably want to
double check so like we're very good at
like deciding whether or not we even
should respond and then if we do giving
the hedging that's necessary like the
caveats and I think that that like kind
of um that planning that processing and
planning of how you're going to respond
is something that people are trying to
get these chat bots to do a little bit
on the back end like they're prompting
them on the back end. Sometimes you'll
see their prompt engineering is like,
you know, asking it to do these things
in the same steps that you would see
like uh in high school when you're
learning how to like formulate your
ideas for a paper and you're, you know,
looking at a rubric and you're saying it
needs to have these things. So, I think
that like they're trying to teach uh via
prompting trying to teach or instruct
the um chat bots to like plan what
they're going to say ahead of time,
decide, you know, how how likely is it
that, you know, I actually have this
information or something like that and
then decide to respond. Um, so I think
it's going to be interesting to see how
those uh efforts play out.
Yeah, there's been a real turn towards
that like chain of thought style like
reasoning mode.
>> Um, which of course we could get into
the weeds about whether or not that's
actually reasoning, which of course it's
not. Um, but I think the concept of
friction from user experience is really
useful to me here. Um,
one of the things that they discuss in
the book is that these systems are so
embedded. We're talking about AIO
reviews, right? It gives you a response
every time. You can't opt out of AI
overviews. Um, they mentioned uh Meta
has replaced the Instagram search bar.
It's like it's only AI. That's your only
option. Um, and that follows the trend
of the industry of user experience where
the goal is to reduce user friction
towards the towards the tool that the
company wants them to be using. Right?
So, we reduce friction into the use of
AI. people are going to naturally use
more AI. And by reducing friction, um,
for people who maybe aren't familiar, it
just means making it easier to click on
the AI, making it more interesting,
removing, um, like having to sign up for
it, having to pay for it, removing
barriers to using it, that kind of
thing. Um and one of the points in that
last chapter about um what are some
things that we can do is is is that we
should
seek to have some friction in points of
information access because they require
us to consider where the information is
coming from um how it's situated in the
broader field in the broader
conversation the broader context. So, we
talk about something like AI overviews
where you get links, right? And that's
helpful. We like sources. That's a
positive step for sure. But sometimes
the links that it brings up are either
not relevant, they're from
non-authoritative sources. Um, they're
the output of the language model
misconstr.
Um, and I read this somewhere that
Google has done research that shows
people click on links far less than they
used to. I'm not sure what the
percentage is, but there is a a
measurable decrease in the amount of um
like continuing research that people are
doing into these links, which of course
when you were just using Google search
with no AI overviews, uh you had to
click the links to figure out what was
going on in them. Um, so this idea of
how do we increase the friction to using
these systems, which of course is
completely counter to everything that a
lot of the tech industry is trying to
accomplish. And then um how do we
encourage people to use other avenues to
access information? Something like
libraries, even just like doing their
research online in a more comprehensive
way. I think that's a really tough
question because we don't want to reduce
the friction to zero. As we can see,
that leads to kind of a a lack of
critical examination of the sources. Um,
but you know, if we follow user
psychology, we we do want to reduce the
friction towards information sources
that are more likely to be accurate,
that are more likely to lead to um a
more nuanced picture of of whatever the
information is the user is trying to
access.
That point about friction is so
interesting. As you were talking, I was
remembering, you know, this is an off
told sort of paradigm. Friction produces
knowledge, right? Because friction is a
thing you didn't expect. So the classic
example is you run an experiment and you
get an answer that you did not expect
and you go,
>> huh? And that's what leads to scientific
breakthroughs, right? The like that's
not what I thought it was going to be.
So framing framing friction as a bad
thing as they do I think in in many
places is wrong like like you don't want
so much friction that you can't do the
thing you're trying to do um make an
appointment or whatever access your bank
account but reducing it to zero takes
away any kind of impetus to find out
more or investigate or or just look at
things from a different perspective um
and then
>> gives you a chance to have those
expectations in the first place.
>> Exactly. Yeah. Yeah. Um but but the
thing I I I keep coming back to that
anthropomorphizing and there's another
point I want to make before we wrap up
today. Um the the ability of the large
language models to just spew nonsense is
very much in the paradigm that we are
kind of trained as western people to res
respect. Right? So uh I will give a
stereotypical example because this is
just how it works. But some white man
gets up and says a thing confidently
that's 100% wrong, people are more
likely to respond and go, "Well, that
man knows what he's talking about."
Rather than somebody else who is not a
white man who goes, "I'm not sure. I'll
have to think about that." So, we've
been trained over a long period of time
to respond positively to people who
instantly respond to what we have to
say. Even if it's 100% wrong, it's like,
"Well, they answered me quickly. They
must be right. They sound confident.
They sound like they know what they're
doing." And as as you were saying,
Aubrey, it's been this long history of
kind of funneling people into this mode
of behavior. And and that's one of the
keys of that sort of behavior. And I
think that's why people are so um
impressed, I guess, by what the large
language models actually do because they
do give you an answer right away and and
you're like, "Oo, that's great." Um
Corey Doctoro has written something.
He's such a good writer. I can't
recommend his stuff enough. Um he's the
one who coined the phrase
enshitification which is just wonderful
about how everything in technology is
just getting worse and worse and worse.
But he he used the metaphor of comparing
large language models to um uh vending
not vending machines but you know coin
operated jackpot machines where you put
the coin in you pull it and mostly you
get nothing but sometimes you get the
jackpot and that makes you think there's
something magic about this like if I
just keep pulling it enough times
eventually I'm going to get what I want
and you forget all the times when it was
wrong or it didn't give you the right
answer or it gave you partially and then
you had to do all this work. The one
time out of 10 or a hundred or a
thousand that you get the right answer
>> is the time that you get impressed and
that's what you remember. What's it
called? Katie
>> intermittent Alex just posted it in the
chat. Intermittent reinforcement is very
powerful. Really, really powerful.
>> Yeah.
>> Like gamification is like
exactly right.
>> So that's partly what we're getting. I
don't know how you fight back against
that because it's such a human thing,
right?
>> Yeah.
>> Well, you need more people in the room.
>> It's a lot of speaking of like
intelligences, right? Like Pavlov's dog,
like that was a dog. So, I think it's
it's not just human. It's just Yeah.
It's something about the way that we
work, our reward system.
I think the solution is you need more
people in the room who are
um being thoughtful about how we apply
these things in the room in tech
companies where this development is
happening. Um and this is something we
touched on in our our last chat together
is just the lack of diversity not only
um of of gender, of race, of ethnicity,
of culture, but of thought. there's just
there's no diversity of thought because
if you're not on the hype train, you're
gonna get fired. Like you don't they
don't want people who aren't on the hype
train. Um
and and I don't really know what the
solution is to that except to seek out
organizations who encourage diversity of
thought because it's not going to be a
lot of the corporations that are driving
the development of this tech
unfortunately. Um,
>> yeah, I'm in a similar place where I
feel a little bit cynical about how it
will go, but I feel re like I do feel
sort of reinvigorated when I learn about
people doing like particip participatory
design practices and like thinking about
how to kind of
>> surface that knowledge from groups and
not just have those decisions be made by
engineers who are that's not their
specialty is like you know how humans
interact, how societies work and grow.
Um, yeah,
>> it is out there. There's people doing
that work
with people who are out there doing it
more. And I think you're talking about,
you know, the the I love what Heidi
Harley said in the chat, you know, about
um about uh let me see if I can go back
and find that friction being weight
training for your mental and
>> I love
>> it is weight training and we need the
exercise. We don't want things to be
simplified for us and engaging. You
know, I think maybe this is a great
place to talk about the fact that the
book spends quite a lot of time talking
about um resources being pulled away
from our higher education institutions.
Um and so you know at the same time that
we are listening to those really
confident voices and being um impressed
by the things that they're saying you
know we are finding that people who are
in communities of practice that are
developing this knowledge together. Um
we're we're removing resources from them
and making it harder for them to do
their jobs. Um, and I think that, you
know, having having uh this focus in the
book is super helpful to say libraries
are a place where that we should be
encouraging rather than pulling
resources from because they are a place
of access to uh authoritative
information. Um, and we should be
encouraging um the use of of them rather
than defunding them. And I love the the
emphasis on that. So would really
encourage people who haven't read the
book to to look at that. Um you know and
also just the humanity of science. I
think that needs to be elevated as well.
And we um we might talk a little bit
about this, but they they talk about the
the use of um citation practices as
being something that you learn when you
are trained in in college. Um you learn
what authoritative
um resources are and then you learn how
to give credit where credit is due and
to engage with those people who have
written and thought and done experiments
and uh engage with that past research.
Um you know and there are all all kinds
of things that they say you know we
already have worked hard on how to do
science well on how to gain knowledge
well we don't need to move away from
that we need to double down on it um you
know we double down on peer review on
human subjects protections on careful
sampling um and uh you know all of these
kinds of practices that serve as a kind
of positive gatekeeping um is what they
in in knowledge creation. And so slow
that means slowing down. It means um you
know allowing ourselves to be okay with
that friction that will help build our
muscles right in these areas where um we
might feel an impetus and urge and
impulse to just get the easy answer. Uh
because uh this is another one of my
favorite quotes. Science is not a
collection of facts. it is a set of
processes
um and a community of practice engaging
around those. And I don't think we can
afford to lose that. So I feel like one
of the things that um I I feel really
encouraged to do is to be old-fashioned
in that way. If it's being
old-fashioned, I'm happy to be
old-fashioned. I don't need to, you
know, red headlong into
a a set of practices that that uh make
me, you know, uh avoid that friction. I
I want to encourage that and I want my
students and my kids and my friends to
know that those practices are important
and so I think continuing to stay
engaged in those conversations feels
really important to me.
>> Would you call yourself a neolite? Haha.
Talks about lites and you know gives us
some um some some good info, some
details about how they weren't just
people who resisted technology. They
were avoiding they wanted to um push
back on how technologies of the day were
harming people. And I love that section
of the book too. So thanks Aubrey for
bringing that up.
>> Yeah. And a neolite. I think
>> it sounded like what you were
describing%.
>> Yeah.
That's totally agree with all of that.
Um,
you know, it I was thinking about how
this works in in the context of careers
for linguists because that's kind of
what we would talk about a lot and um
this this bubble it seems like is going
to burst or crack or or something is
going to happen. And I feel like the
linguists in our our society are going
to be more important than ever when it
comes to pushing back and correcting and
that we as linguists just need to be
really vocal about a lot of this stuff.
Um, you know, Emily Bender has been on
LinkedIn and I've seen her pushing back
against some people who disagree with
what she says in the book and she does
it in a great way. U very calm and
correcting just misinformation. And uh I
saw her just the other day telling some
guy who said, you know, oh, there's no
references. And it's like, well, flip to
the back of the book, actually, there's
loads of references, and here's why
they're good references and why these
are better than listening to press
releases from Microsoft or Open AI. Uh,
and we can do that, too. I I know
engaging with people is not fun, but
sometimes it's really necessary when
we're advocating for our rights as human
beings to live in this society. And we
can do it as we've been saying for this
whole hour from a point that not
everybody has because we are linguists
and we understand how the the language
works. So I think as far as calls to
action um people should push back where
they can call things out where they can
maybe not call it AI and call them large
language models or or whatever. Try to
get all that anthropomorphized language
out of the discussion because it's it's
simply wrong. Um, and saying no to AI
when we can. You know, you can't always,
like Alicia was saying before, it's
there in the AI overview. You can't turn
it off, but don't look at it. You know,
just go to the the actual results, not
the
>> sponsors.
Yeah.
>> Because every time it it gets generated,
it's also a climate impact, right? Like
we know that. So now like we're also
brought along in this sort of like um
you know we're brought along whether we
want to or not in impacting the climate
in this way just by searching which is
like yeah another area of um that would
be better to have an opt out as we've
said.
>> But it's okay because AGI will solve
climate change for us. So
>> yeah as Sam said it's going to solve
physics
whatever that means. Yeah. Just he just
says stuff stuff just comes out of his
mouth. Um, I've been
>> like like something else we know well.
>> I I've been reading um I I want to
recommend um a journalist who's named Ed
Zitron and he has a podcast called
Better Offline and he also has a blog
and a newsletter. He's great. Uh he he
is profane but really gets to the heart
of a lot of this stuff and doesn't buy
into any of the AI hype. Um he's got a
great background in technology. So want
to recommend him. Yeah. Um, and from
what he says and what I've read other
journalists saying that companies now
are at the point where they're
recognizing that trying to force AI into
their systems is actually causing more
work. Right? So for a long time it's
like oh AI is going to code a lot better
and now they're just starting to realize
actually it's making more work because
the code doesn't actually work. And even
in things like copywriting, when
>> it stuff is generated by large language
models, they're realizing it actually
takes more work for people to correct
what was written than to do it from
scratch. So maybe there's a a a little
bit of a a push back that's rising to
the surface because people are actually
seeing that it's not making things
better. It's not helping. And you know,
again, as linguists, we can kind of
>> confirm that and push that and and maybe
elucidate it for people.
>> Yeah, I absolutely love that. And I
think that we can um
we can and should just question the
promise of AI's benefits for all out
loud. And you know sometimes you know we
can make fun of it like they say in the
book we can criticize it. It's our right
to criticize it. Uh and we can point out
the ways that it's not working. Uh and
so that's that's something that I think
is really important Laurel because we
are getting just a it's the the airwaves
are a wash with information about how
it's doing so much good. And so we may
question our own um experiences and we
shouldn't. I think that if people feel
like it's not working, they should
believe that experience, not what we're
being told um that AI is actually
working for us, that these large
language models um can do things uh that
involve intelligence, reasoning, and so
on. We should we should not question our
own experiences when we have experiences
to the contrary
>> and those systems to the same bars right
that we've had from previous like
systems that were doing that thing. I
think it's I don't know why but I've
seen a lot of people sort of throw out
the old you know metrics that that it
needed to reach the threshold that
something needed to reach for accuracy
before it could be launched as a
product. like it's sort of like well
this is AI so you know 30% is not bad
right that's actually that's pretty good
and it's like we never would have
settled for 30% success rate with a
previous system and so I think being
really strong for those of us who do
work in technology continuing to hold
those same bars and say this is the
principle of what this product needs to
do however that gets accomplished can be
up to y'all if you want to try to use AI
sure but we're not going to budge on
like what our you know policy is what
our intended use is what our expected
behavior is and like
>> if if you can't seem to get it to work,
that's fine. We're going to hardcode,
you know, some conversational design or
something in there and then we're kind
of going back to what we had before. But
if that needs to be the fallback because
it's not working often enough, like so I
think like just reminding folks of like
where and why we had these standards in
the past
>> um and that those don't go away just
because it's a new type of technology.
>> Absolutely. They talk about that um in
the context of machine translation in
the book of like people are trying to
use AI to do translation generative AI
uh generative synthetic text extruding
to to do language translation um and
transcreation. And it turns out that
this whole field that we had before
that's decades worth of research papers
deep actually does a better job with the
assistance of you know a human who is
immersed in the culture and aware you
know of the pitfalls and can can monitor
the technology. Turns out that actually
works better and it's a lot more
efficient. We hear the word efficient
thrown around a lot. I like I like have
a twitch every time I hear the word
efficient. Um the other piece of this
we're talking about like in terms of
educating people and obviously not all
linguists are educators but a lot of
them are a lot of us are um and even
like not only educating at a high level.
So talking to if you can get a hold of
like policy makers even on the local
level explaining to them how these
things work. um talking to people,
journalists, talking to people that you
know in media, talking about, you know,
what the actual applications of the
technology are, what it can be expected
to do, why it's dangerous to
anthropomorphize.
Got it. Um and then also your community,
just immediate communities of people. I
mean, the number of times that I have
friends who who know I work in AI, they
go, "How do I get a better result from
like AI overviews?" I had somebody ask
me that the other day and it's like well
there is an answer to that but I also
think you should know why using the AI
overviews is not actually a useful way
to spend your time and here's a
different way to go about solving the
problem. Um, and it seems small, but
like those micro level grassroots
interactions are the ways that we make
people more resilient against falling
through the hype because it really is.
You have to develop a resiliency. You
have to develop this instinct to
question, this instinct to find more
information, this curiosity. Um, and you
know, there's a lot there's a lot that's
working against us there. Obviously,
we're living in a time of like pretty
substantial anti-intellectualism
and um you know, a push for efficiency,
productivity, all of those things. And
AI is being touted as the solution for
those. But I do think I mean, you know,
if you can even make a couple of people
think for like an extra 30 seconds about
using AI, that does matter. It has to
matter, you know, because it it it
snowballs. You can have a larger impact
that way than you think.
>> 100%. I I in the first chapter of the
book, the authors take a good deal of
time to explain how large language
models actually work, which I thought
was really good. And I I have tried to
do Katie what you were just saying to
explain to people who don't really
understand as simply as I can that it's
just pattern matching, right? That's all
that is happening. It is matching
patterns of words. There's no thinking,
there's no considering, there's no
nothing. It is simple pattern matching.
And people are very surprised by that.
>> They're surprised. They're shocked.
Yeah.
>> They they think that there's something
else that's going on in the background
and it's just no. Just think of really
really fast computers and all they're
doing is matching patterns. That's it.
That's the only thing that it knows how
to do. So, um, that chapter, the first
chapter is great for going through the
history of computing and things like
machine translation, like you were just
saying, and and all of the steps that
got us to where we are now. So, um, I
know we're we're coming up on some time
here, and I want to say again, it's such
a good book. Like, people should read
this book. you should recommend it. You
should give it as gifts. Don't buy it
from Amazon, but um definitely give it
out. And I wanted to say one more thing
um which is um the whole
anthropomorphizing thing. I'm sorry I'm
obsessed with it, but it's in my brain.
And two things came up recently, which
is one people are using slurs for AIS
for large language models. And the one
I've seen most often is the word
clanker, which is taken from a Star Wars
movie.
Okay, I guess although the form of that
is really troubling, um the others are
worse and I don't want to repeat them
because some of them are really
incredibly offensive and they're based
on real slurs for real marginalized
people. And I think it's horrible. Like
the fact that people jumped to using
slurs so quickly as if it were an
inferior human being, right, is is like
it's blowing my mind a little bit. So
that's bad. And then the other thing
that I just saw like yesterday was
someone referring to their again big
quotes AI boyfriend as wireorn.
Wirebbor
>> I've seen that
>> Pikachu this is my surprise Pikachu face
like what what what is happening? Like
what I don't I don't I I can't and I
don't and I don't like it and I I think
we should speak out about this in the
strongest possible terms. It's awful.
like we can't let this continue. It's
really bad.
>> That's so interesting. I hadn't even
thought of the like when you brought up
the slurs thing like my first reaction
was like
that's kind of I don't know. I was like,
"Well, maybe like this is an
>> Yeah, me too. That was my first
reaction." But then I thought about it
some more and I was like, "No, this is
bad. We shouldn't be using
>> slurs." Like acting like it's Yeah.
another like and and I think that that
ties into the way that um AI was
previously sold as more of like a
subservient assistant, right? And like
very gendered and all that like Alexa
and all that kind of stuff, right?
>> Um and so I think it's same thing that
they're wanting it to be both, right? It
needs to be like a subservient
>> but also superhuman.
Um and so I think
>> yeah, using slurs, it's kind of
interesting to me. Um,
I'm not sure if I if it
anthropomorphizes or not. Like I'm
trying to think of an example of a slur
for something that is not alive. I don't
think it exists. So I guess it would be
a different class of things. But I feel
like we do want to encourage resistance,
but just like via what method? So it's
very interesting.
>> Not name calling, man. I think that's
bad.
>> Yeah.
>> There was a whole trend of people
claiming that they got better results
from chat GBT when they abused it. When
they were like, "You're so stupid. Why
don't you give me the correct answer?
That was a whole thing for like a couple
of months, like a couple of months ago.
It moves so fast now that, you know,
people are on to something else. But
that was a thing. And it's like, man, I
mean, I know we're not
anthropomorphizing these, but I don't
know. It's it's it's very human of us,
>> right?
>> Completely. Um, so, uh, we're going to
take some questions if we have some
questions. There have been a ton of
amazing comments going by, especially
from Heidi in the chat here, and we can
read some of those out for people who
might not have been following. But I do
want to say, um, you know, we're not
doomers in the in the language of the
book. We're not we're definitely not
boosters, but we're not doomers. And the
last chapter of the book does go over
some of the things that we've been
talking about with asking questions, not
accepting things, doing our little acts
of protest, educating people, uh, most
importantly about this. So by the time
you get to the end of it after all this
there are strategies for how we as
linguists especially can help push back
against it and u maybe guide the the
path a little bit but at least you know
have people have a more realistic sense
of what large language models are and
that it isn't just magic. Um so at this
point Alex um is anybody got their hand
up or do people have specific questions
that they want to talk about? And please
feel free to read some of the comments
if if you want to highlight a few things
that have been said. Like I said, so
much interesting stuff going by.
>> I want to thank Heidi and Grace in
particular as well as other people who
have been so active in the chat in
providing resources and links. And these
links will remain live for uh the
podcast that will later be released and
in the YouTube video. We will have the
chat saved so that you can access these
links. I want to, you know, we haven't
had a specific question yet, but we've
had really good comments, including just
fundamental questioning of why use AI.
As Grace has been saying in the chat,
that's question zero is why use it? uh
and trying to push back as as you've
been saying against forces, leadership
of organizations and uh marketers and
people who would want us to buy these
products, you know, push back and say,
you know, why use this and where's the
evidence that this will be of any um
positive effect. So, I feel like I can
take that to heart in my classroom and,
you know, say, you know, why use
anything? Why use any of these tools?
and in my own way try to push back a
bit. I'm going to I'll I'll read out a
couple of the really good comments
especially um coming from education and
policy experts in the chat as we as we
go continue on. Um I want to share an
example that was brought up by Grace
referring to the use of AI in the school
context. So reading a comment, the
stakes are higher with chat bots adopted
in the context of school advisory. In a
forum here in UAE, school counselors
shared how marveled they were that their
students were revealing to the counselor
bot more things than to their
counselors. Counselors were starting to
use the bot as their assistant as the
workload was high and accepted this
trade-off. So many red flags, no
guardrails. And that's something that
was absolutely addressed in the chapter
four of the book uh in the you know if
it quacks like a dock AI hype and social
services and we saw in the chapter many
more examples of these AI therapy bots
that have been brought in and used with
very dilitterious effects. So that's
something to guard against when we, you
know, see um perhaps we have colleagues
who are in these service professions who
um some may view this as as time-saving
or as useful, but we can perhaps, you
know, call into question the use of
these services and why they're being
pushed within their organization. So I I
appreciate that comment very much and
that example.
Shout out also to the state of Illinois
for becoming the first state to ban AI
therapists, which is great. So exciting.
>> And I apologize, there's hammering
happening outside my window.
>> Yeah. And that brings up the question of
regulation. I was putting in the chat a
couple of links to some of our uh
federal agencies that have been working
on AI metrology and standards and
testing and push back. uh and also
developing
types of guard rails for consumers and
citizens and you know the government is
basically doing things that private
companies will not do at least that
should be the business of government
doing the things the gap filling the gap
of the things that private industry will
not do because there's no profit motive
there's no shareholder profit there's
nothing so filling that gap you know we
need these um non-industry
uh entities to to take on a role at a
very large level. Uh to provide you know
develop these guardrails with the help
of you know experts and um you know try
also to to resist the overtake of these
tools and services that are being pushed
on us without us asking for them.
Grace notes in the chat, also check out
our center for AI and digital policy, C
AIDP. We run AI policy clinics every
semester where we study all the a policy
frameworks in the world.
I um it raises the the issue that uh
even though there are policies and laws
in fact many of the very large companies
like Meta for example just lie about
what they've been doing right like it's
like oh we're not scraping this
information it's like no they absolutely
are so I think as consumers and as um
people who just live in in our western
society we have to question everything
right? When when a company like Meta or
Open AI or whoever is claiming that
they're respecting people's privacy,
things like that, I I don't think we can
ever assume that they're telling the
truth. It's it's unfortunate, but we've
had so many examples of them just flat
out lying about what they're doing. I I
don't think you can trust what they say
anymore.
>> And the nature of like generative AI
being non-deterministic as well, I think
is really important to keep in mind.
Like people are used to systems being
designed away and working that way. But
you can't control like you can't control
generative AI like it will always be
nondeterministic. So I think that's
something that like no matter how many
policies you put around it like it also
same thing it's not like it's a human
who is trying not to do do the wrong
thing like it doesn't even know that
it's doing the wrong thing or violating
a policy that you wrote for it. It's
just going to keep outputting whatever
is probabilistic. Right? So I think like
reminding people that these systems
don't work the same way as they they
used to. You can't depend on them just
because you write a rule for it to
follow. It won't necessarily follow that
rule every time. So I think that's
another thing like just kind of uh
shifting that like expectation.
>> Really good point. And it puts a huge
burden on the user, the consumer of
these services to do all the leg work.
like if they want to use them properly,
it's an enormous burden to assume the
tech company is lying to you. Assume
that their narrative is not, you know,
the actual reality of the world. Um,
assume that the AI doesn't know what
it's talking about. The text extruding
machine doesn't know the content of the
text it's producing on the screen. Um,
and to then go back and fact check
everything. And we know that because the
friction to using these is so reduced
and it feels so seamless and it feels
like an interaction, right? That that
you feel like you're getting inter
subjectivity despite the fact that
you're not. Um, you know, people are
it's going to take a lot of work for
people to actually do the factchecking,
the leg work um that they need to do to
use these tools safely. Well, I think
one on that line, I love that the book
talks about Karen and how um and the the
role that journalists play in this type
of factchecking and investigative
reporting. It's absolutely critical for
us. And I love that um she's, you know,
she's got this uh collaboration with the
Pulitzer Foundation. And I think uh it
was described to train journalists on
how to ask better questions about AI and
do more of this investigative reporting
because you know we consumers we we
don't have the training and the skills
to do it. We're getting better. Um and I
think that if we improve our tech
literacy ourselves, we'll be able to do
more of that, but we need to support the
work of of journalists who are doing it
and doing it well. Uh and I I love the
fact um that uh that there are
journalists who are really on the ball
with this.
>> Yeah. Another suggestion um for those
who didn't who missed it, Empire of AI
by Karen How also really great book um
just pulling together all of her
research and experience with OpenAI over
the last like I think decade or so
something like that. Um and I just saw
her post on LinkedIn today like oh I'm
so excited. um I think is it Adam
Garfield? I'm not sure the name of the
actor. Um but she was like there's like
a picture of him holding her book and
she was like he's reading the book
because he's going to be Sam Alman in
the movie. And so like I can't wait to
see the movie version of that book and I
think that will help a lot with hype and
kind of demystifying some of this uh
some of these claims and yes
personalities. Yeah. So very excited to
see that come out. I think it's called
artificial
I also think that it's really
interesting to see uh you know that in
the in the in the wake of the release of
of GPT5
right so many people saying no it's not
better I like GPT4 better and um I think
Alex made this point in the chat you
know that that that people who were um
who were paying right for the premium
level uh have thought you know no this
is not working for me I would rather go
back and use uh an earlier release I'm
not going to want to use anything right
and this this idea of the business model
saying you know as we develop better and
better tech um we're going to take
things that we gave access to you to for
free and we're now going to make you pay
for them and you're going to then be
paying for something that you don't like
you
It's absolutely ridiculous. And you
know, yes, encouraging that push back um
to say no. Um I'm I'm going to go back
to something that worked better for me.
>> Totally. We are a little bit over time
and we could go on. I I think we all
agreed that this could be like a
three-hour conversation. There's so much
to talk about. This has been so
fantastic. Um, just to tell everybody
this will is being recorded obviously
and we will have it up on our YouTube
channel for linguistics uh career
launch, but it will also be at the LSA's
resource hub for LSA members. Probably
in a couple of weeks we're going to do a
little bit of editing and put it up
there. Um, and now I want to throw it
back to Alex to sort of wrap things up
for today.
Thank you so much, Laurel, and thank you
so much to our wonderful panelists for
this incredibly stimulating, very useful
discussion. I so appreciate this
interaction you've had today and please
everybody read the book, get the book
from your favorite local independent
bookstore. I I can't thank you enough
for for joining us here today. I would
like to turn the floor to the current
president of the Linguistic Society of
America, Professor Heidi Harley, who has
a couple things to say about joining the
LSA.
>> Hello. Hello. I also would just really
like to thank all of our panelists and
Laurel for an incredible discussion.
Sorry about my voice. Of course, it
chooses right now to do this. Um anyway,
really I learned so so much from your
guys's interactions over this book which
I have not read but I'm going to read it
right now. Um I would just like to
encourage anyone who would like to have
an embodied interaction with actual PhD
level uh experts in linguistics like
these beautiful women that you see
before you. Please consider coming to
the LSA's annual meeting in New Orleans
this year, January 9 10 uh 8th to 10th
or 9th to 11th. And uh we will all be
there. There will be many panels of this
kind. There will be um activities for
people of course in academia also many
many things of relevance to people
outside of academia in government in
industry in education we welcome
everyone to please come and contribute
and have embodied interaction it's so
good I can't even tell you and of course
you save a lot of money on your annual
meeting registration if you're a member
so please consider joining the actual
linguistic society of America get access
to the um resource hub where this and
many other resources will be future
webinars yada yada. Anyway, thank you
guys all again so so much. It has been
fantastic.
>> Thank you so much, Professor Harley. And
can't wait to see you all in New Orleans
for the Linguistic Society of America
meeting. We hope. And I would also like
to invite you if you want to continue
this discussion, we have a networking
session immediately following. So if you
would like to hop over to our proximity
chat platform, Gather, we have a space
where you can join and talk to our
panelists for just a bit and we have um
the link join information and password
in the chat. And you can also look up
very quickly information on how to join.
But promise you it's very easy. You'll
you'll join as a you'll spawn as a
little avatar and you will get onto a
map of our linguistics career launch
space. Super low friction joining and
inter and interaction and it will be
just as if we are in a room together
interacting in small groups. So please
please join. This is positive low
friction to encourage our interaction.
>> Thank you.
>> I I personally want to thank our
panelists. You are all so smart and so
amazing. So, thank you so much for um
devoting the time to reading the book
and then coming here today to talk about
it. This has been super super great.
Love it.
>> And with that, I'm going to close out
our recording. And I will also put our
our panelist uh LinkedIn profiles into
the chat. Thank you. Thank you so much,
everyone.
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