Video summary
Alan Stein, Jr. shares a transformative story about his early days as a coach when he observed Kobe Bryant performing basic drills like pivoting and ball handling at 3:30 in the morning. Despite being surprised that a world-class player would focus on such fundamental exercises, Kobe explained that his excellence stemmed from never getting bored with the basics. This insight fundamentally shifted Stein's perspective on coaching and life, leading him to adopt a philosophy of relentlessly working on fundamentals during unseen hours to achieve mastery. He advises everyone to identify the core building blocks of their goals and commit to improving them without making unnecessary complications, emphasizing that true greatness comes from mastering these essential skills.
Stein details his journey from playing basketball at Elon University to becoming a strength and conditioning specialist in Washington D.C., where he worked with future NBA stars like LeBron James and Kobe Bryant. He describes himself as a sponge who spent years learning directly from these athletes, eventually transitioning into corporate keynote speaking to bridge the gap between sports principles and business success. His primary goal is to help corporate audiences apply the same discipline, humility, and process-oriented mindset found in elite sports to their careers. He stresses that while winning championships and making money are important outcomes, they are byproducts of adhering to a rigorous process rather than the sole focus of effort.
A significant portion of his advice centers on balancing confidence with humility, particularly when receiving feedback from teammates or addressing mistakes. Stein explains that while individuals naturally defend their egos, viewing constructive criticism as a gift rather than an attack is crucial for growth. He warns against the trap of thinking one is good enough simply because they are higher on the depth chart, urging athletes to always believe there is room for improvement regardless of their current status. Furthermore, he highlights that elite players treat practice with the same intensity as game situations, viewing it as a playground and laboratory where they can refine their craft without an audience watching.
To maintain this high level of performance, Stein introduces a nightly self-reflection practice where individuals evaluate whether they are satisfied with the progress made during the day. He suggests asking oneself if trading twenty-four hours of life for the current day's progress feels like a fair exchange, using this question to course-correct and double down on what works while reducing ineffective habits. By constantly recalibrating their approach based on self-awareness and humility, individuals can create a blueprint for success in any area of life. Ultimately, Stein concludes that focusing on the process and executing with excellence will naturally lead to winning, making it essential to trust in this method even when results are not immediately visible.
Read the full video transcript
I got to watch Kobe's really early
morning workout, and I mean early
morning like he started [music] at 3:30
in the morning cuz his goal was to get
in three workouts a day. And as a young
coach, I remember being very surprised
[music] to watch at that time the best
player in the world, he was doing such
basic drills during this workout. He was
doing a series of [music] pivoting
drills and squaring up drills and ball
handling drills. And as a young coach, I
was just so surprised [music]
to see the best player on the planet
doing stuff that I'd done with middle
school age players.
And I had a chance to talk to him later
that day, and I asked him why a player
at his level would consistently work on
[music]
basic drills. And he said, "The reason
I'm the best in the world is cuz I never
get bored with the basics." And that was
something that fundamentally changed my
outlook on coaching, on performance, on
every area of my life. So, the way I
attack every area of my life, whether
it's being a father or being a speaker,
is I figure out what are the
fundamentals of the basic building
blocks that lead to excellence in this,
and how can I work relentlessly during
the unseen hours towards mastery of
those skill sets. So, let's not make
things any more complicated than it
needs to be. Figure out what you want to
be great at, figure out what the
fundamentals are in that, and be great
at them. And uh that that's one that's
that's always stuck with me.
Yes.
>> What's your story and like how did you
get in positions to work with all these
great these great players and teams and
become a world class
>> So, I grew up in the DC area, which is
where I still live now. And then I
played basketball down at Elon
University, a small school in in North
Carolina. Uh I played basketball there
94 to 98. Um and then I moved back.
Yeah, I'm old. I'm 50. And then I moved
back uh to the DC area in 98 to pursue a
strength and conditioning career. I
I realized that combining my love of
basketball with my love of strength and
conditioning was the path I wanted to be
on. Um
for any of you that are familiar with
the DC area, it's one of the hotbeds of
high school basketball in the country.
Some really great players have come out
of there. And I got to work at two
different high schools in Washington,
D.C. The first was Montrose Christian,
which is where Kevin Durant graduated
from. The second was DeMatha Catholic
High School, which also has a really
good football program.
And I got to work with, you know, a
dozen future NBA players there. And both
of those schools were Nike elite
programs. So then I got to work for Nike
and for Jordan Brand and for USA
Basketball. And I got to be in rooms
with guys like LeBron James and Kobe
Bryant and Stephen Curry. And I mean,
again, showing my age, the the first
round of skills academies was Vince
Carter and Paul Pierce and Amar'e
Stoudemire and Steve Nash. And then that
transferred over to Kyrie Irving and
Anthony Davis. So I got to just spend
days with these guys. And I'm a sponge.
I mean, that first year I followed Kobe
around like a puppy dog. I just wanted
to ask him every question I could ask
and learn everything I could learn from
him. Watch every single thing that he
did cuz I'm very observant by nature.
And then after doing that for almost 20
years, I was ready for a new challenge.
So I decided to leave the strength and
conditioning space and pursue what I do
now, which is corporate keynote
speaking. The overwhelming 99% of my
talks are to corporate folks. Are are to
folks in the in the sales world and and
so forth. So being in front of athletes
and being in front of you guys is what I
love to do. But the folks in that world,
I mean, they salivate over the sports
stories. You know, that the folks that I
get to speak to would give anything to
have experienced what I experienced in
the last 24 hours and watch you guys do
what you do behind the curtain and sit
in on meetings and watch your
walk-through and your practices and
stuff. So I just consider myself a
liaison to take the things that I learn
from you guys and show folks in the
business world how they can apply those
exact same principles. Because the
principles that I just shared with you
have high utility. My goal for sharing
them with you all is so that you can be
the best football player you're capable
of. You can be the best football program
you're capable of. You guys can win at a
high level and then many of you can go
on to play on Sundays and make a lot of
money playing this game. But at some
point you will stop playing football and
every single thing I just shared with
you will apply to whatever the next
stage of life is that you have.
But thank you for that question. That
was great.
>> How do you uh
balance like addressing your teammates
that may have done something wrong
versus like encouraging how you
>> So he said how do you address a teammate
that may have done something wrong?
Well, first of all, from a communication
standpoint, there's a huge difference
between talking at a teammate and
talking to a teammate or talking with a
teammate. We also have to understand
um
part of what makes you all elite is that
most of the guys in this room, I mean
you you guys are alphas. You're super
competitive. You're super driven, which
means there's a lot of really big egos
in this room and that's a good thing. I
you want that. Now, you want to use your
ego and your confidence for the
betterment of Kansas football, but I
would never want to be in a room where
no one has an ego. But we have to
understand that there's a
self-preservation mechanism that if
you're going to what I perceive is feel
like you're attacking me or you're
criticizing me, my very first natural
inclination is to defend and to protect.
I mean, that's why you guys have the BCD
on your front. No defending or or
deflecting. Is it defending or
deflecting?
>> They're synonymous.
>> E- Either one, defending or deflecting.
That's a natural tendency to do. That's
why it's on your shirt because it's
natural for you to criticize what I just
did and me want to protect my ego. But
when we can learn to put our ego aside
and say my friend right here is actually
giving me a gift because he cares enough
about me to tell me something that I
could do to get better. Like that's an
invitation to greatness. So as soon as
you can I want you to have an ego, but
if you can temporarily set it aside and
look at a teammate that is holding you
accountable as them giving you a gift, I
mean, if someone handed you a physical
gift right now, it doesn't matter I mean
it could be a chain, a watch, an iPhone,
it doesn't matter. Most people are not
going to turn away a gift. You're like,
"Thank you, dude. I appreciate that."
But when someone's giving you some
feedback on how you can actually get
better, it's the same thing. That's a
gift.
And for many of you that have the
ability to play at the next level, like
that's a way more lucrative gift than
someone giving you a chain or an iPhone.
If you're telling me something that's
going to put me in the upper 1% of
players in this country in my position,
so then I can go on and make a whole lot
of money playing the game I love, why
would you ever turn that away? So, learn
how to be open to feedback. And that's
where humility comes in.
The best players in the world, the best
athletes in the world know how to blend
confidence with humility.
They earn the right to be confident by
putting in the reps during the unseen
hours, but they always remain humble.
And in this case, humility means I am
always going to stay open to being
coached. I am always going to stay open
to feedback. But most importantly,
humility means no matter how good I get,
I know I can still get better.
See, that's the other danger of the
comparison game.
If the comparison game is hot I'm higher
on the depth chart than you, so I'm
better than you, so I'm good to go.
That's a very that's a that's a that's a
that's a weak mindset.
The mindset needs to be I'm number one
on the depth chart. I need to do
everything to protect that, but I'm
still not as good as I'm capable of
being and I'm definitely not good enough
to play on Sundays yet, so I still have
work to do. And that's humility. And I
tell you what, any of you that can blend
confidence with humility to that degree,
I mean sky's the limit. There's nothing
that can stop you. So, be open to to
hearing what your teammates have to say.
But it's also enough about knowing
personalities and knowing that I might
have to talk to him in a slightly
different way than I talk to him because
they have different personalities. And
you have to be chameleon-like enough as
a communicator to speak the language of
the person that's receiving your
feedback. So, it's not how you want to
say it, it's how they'll best receive
it. And and that's what makes
football so hard. I mean, I spent my
life in basketball. You had 15 guys that
you needed to get to know, couple
managers and a few assistants. I mean,
you guys got a lot more people that you
got to get That means you guys need to
get to know I mean, look around the
room, including coaches and support
staff. I mean, there's over 100 people
that you should get to know on a
personal level enough to know how can I
best communicate with this person. And
that's not easy.
But greatness isn't easy. Winning
championships isn't easy. No one said it
was going to be easy, nor should it be.
These are great questions, guys.
>> Watching these three athletes practice,
what would you say are common
denominators? What are the three things
that
you actually practice in?
>> He said, what are the common
denominators or common traits of them in
practice? Um
First is a respect and appreciation for
the fundamentals and the basics. There
was never an aspect of practice that
they thought this is beneath me. I don't
need to do this. You know, again, I'm a
basketball guy, so if this sounds
stupid, but at least from watching
football, for the most part, football
comes down to blocking and tackling and
throwing and catching on some level.
So, like if you guys are doing basic
drills that improve those skill sets,
don't look at those as a waste of time
or I'm just going to go through the
motions or I'm just going to be casual.
No, those are the building blocks of
what it takes to be an elite football
player. So, they have a respect for
those fundamentals. The second is they
approach everything with the same
mentality. See, if you approach practice
one way and then you approach a game a
different way, then you're deciding when
to be excellent. And I already told you
that switch has to be on all of the
time. That can't be something that you
negotiate. You know, you need to
approach every drill in practice as if
it's a two-minute drill in the fourth
quarter of a game against Kansas State.
Like you have to approach it that way.
And when you can learn to have the
attention to detail and the focus and
the effort in a practice when no one is
watching, then you're on your way to to
being elite. And last thing I'd say is
the great players actually loved
practice because that was their
playground. That was their laboratory to
get better at their craft. And they
would say, "Man, there is no place I'd
rather be than in the gym working on my
handle or working on my shot because
this is the game that I love. And I know
that if I commit to doing this right
now, then when the ball goes up and the
cheerleaders start dancing, I get to
show everyone all of the work that I put
in behind the scenes." So, they looked
at practice as almost a better
opportunity than games. And that's
really, really, really hard to do.
Thank you. Great question.
>> How has your perspective changed now
observing and speaking to organizations
and teams in comparison to how you would
have thought about a lot of this stuff
when you were coach?
>> A good portion of my perspective on life
and almost every single thing I just
shared with you guys,
I did the exact opposite of when I was
your age.
Cuz you guys are what? 18 to 22 years
old? Yeah, I'm 50 years old. When I was
your age, I was an absolute knucklehead.
I thought I had all the And I wasn't
anywhere close to being the athlete that
that you guys were. But I thought I had
the answers. I thought I knew better.
You know, you guys have shirts on that
say no BCD? When I was your age, I was
the king of BC ending. Like that was
Anytime something didn't go my way, it
wasn't my fault.
It was the coach's fault. He doesn't
like me. It was your fault. You messed
that up. So, I I struggled a lot with
that. So, a lot of this I've just
learned cuz I've done it the other way
and I've learned that it doesn't work.
And it's not very fulfilling. And I
didn't achieve or perform at a very high
level. But it took some life experience
and some maturity to get to the point to
be able to say, "All right, the way I've
been doing it ain't working. So, let's
do something different." You know, I I
I'm a believer in the basics and
simplicity. For you guys still taking
notes, write this down. Here is Here is
my sure fire
guaranteed recipe for being successful
in any area of your life. I'm about to
blow your minds. You're going to all get
your money I don't know what you paid
for these tickets. You're about to get
your money's worth. You guys ready?
Do more of what works.
>> [snorts]
>> Do less of what doesn't.
That's it. If I had a mic, I would drop
it right now. I just gave you guys the
key to life.
Do more of what works, do less of what
doesn't. Now, there's obviously some
nuance in that.
The nuance is you have to be self-aware
enough and observant enough to pay
attention to what is working and double
down on that and do more of it. But you
also have to have the humility and the
awareness to find out what's not working
and start to do less of it. But if you
can constantly course correct, and I
think that you should be recalibrating
your lives every single day and figure
out, you know, that that could even be
something that you do at night before
you go to bed.
Like, what worked well for me today and
how can I do more of that? What didn't
work well? How can I do less of that?
And start tweaking those dials. And then
you'll start to really hone in on
creating a blueprint and a recipe for
being unbelievably successful. But you
can only do that if you have humility,
self-awareness, if you're paying
attention.
I mean, that's I know this is going to
sound very motivational speakery and
it's going to sound kind of lame and
corny, but that's all right. I'm kind of
lame and corny. Every single night
before you go to bed, you should say the
following to yourself. I just traded 24
hours of my life for the progress I made
today. Am I cool with that trade?
Ask yourself that.
Cuz you'll never get that day back. That
day is gone. It's over. In the history
of the world, you will never have that
day again. So, ask yourself, am I cool
with trading a piece of my life for what
the progress I made today? Am I good
with that? And if the answer's yes, then
I hope you sleep really soundly that
night.
If the answer's no, then I hope at least
you pull a lesson from that and don't
make the same mistake tomorrow. But be
grateful, hey, I got another crack at
this thing tomorrow.
You can even break that down to a
practice at the end of practice.
I just traded however long practices
are, two or three hours of my life for
what I got out of practice today. Was
that a good trade for me?
And the more of you that can say yes,
the more consistently, again, the only
byproduct of that is winning, which is
what everyone else wants.
We don't focus on winning, we focus on
the process. But when you adhere to the
process and you execute with excellence
and precision, the winning takes care of
itself.
>> [snorts]
>> And you have to believe that and you
have to trust in that.
>> Thank you again, Alan. We really
appreciate it.
>> Thank you, coach. [applause] Appreciate
it, guys. Thank you. Good sir.
>> Thank you.
>> That's fine.
That's something to think about. [music]
>> Thank you.
>> [music]