Justin Waller: The Ultimate Guide to Being High-Value, Rich, and Successful

my name is Justin [Music] Waller I have an online platform I do not any longer have a YouTube I own a real estate portfolio with over 400 doors I work very hard to give the best advice I can possibly give to young men and young women what happened to the YouTube channel I'm going to choose to take The High Ground if you will I cannot stand Alpha male you can't get women bro you have to be on your mission it's not because I'm a superhero it's because I worked hard every day to focus on becoming the absolute best man I could be and you know what's funny about that when is the last time that you cried I'm in eighth grade get off the school bus and I see the family dog dead and then I look through the trees and I see that our house had burned down I didn't cry I don't I don't I will I will cry Justin thank you so much for coming back in the iced coffee hour really clearly I'm glad to be here nine months ago you gave some really good dating advice I think it was Jack you asked what you go and say to a girl when you see her out on the street or you see her at her bar what do you say how do you approach her what's the line and you gave a really good line and I was scrolling YouTube shorts and I came across this video and I said you know what that's that's really familiar got 7 and a half million views he took what you said word for word and tried it out on the street yeah how'd it go I want to show you this video I want to get your reaction to it what he did right what he did wrong if there's anything he can improve it's really interest 7 and a half million views I cannot get away from girl talk let's do it this is it all right saw you and I just thought you were really pretty oh thank you very much I couldn't help to notice it you were absolutely beautiful thank you very much that made my day wait hold on real quick it would have really bothered me and I would have felt like a coward if I didn't approach you okay hi my name is Kevin I'm I'm Brooke nice to meet you uh can I get your number sure okay where you from Brooke I'm from you look North Connecticut I'm from Connecticut oh cool where abouts ngat talk I'm from teser oh my God you gave me a Connecticut I swear CRA the worst thing yeah that's that's crazy when did you move down here I just moved in like a couple weeks ago oh you got the 2032 yeah okay nice awesome all right well uh I'll text right nice to meet you secured and then he linked back to this video where you said and he follows it word for word exactly me if I didn't come over here and talk to you it's vulnerability is it is that what it it's I think it is it's putting walls down Mo I can't believe I'm want to talk about girls okay I'm like super trying to get away from but but you have me here yeah man so it's honesty I mean you are walking up to someone and you're telling them your actual intentions you could do the same thing in networking hey you know I came to this event because I really look what whatever that may be right and just tell them the truth I think it goes across way better and when you're dealing with women particularly when they're used to men coming up to them especially if they're going to get approached on the street the guy is generally taking some information that he learned from a pickup artist on YouTube and going up to that girl and saying it to her and I think that she feels a disingenuous you know energy in the interaction so why not just tell her exactly what you think I thought you were beautiful I'd have been upset with myself if I didn't come speak I'm not a Pua coach and I also don't claim to have game one of the most viral videos I ever did was a video where I was doing an AMA and I ended up getting very upset with the young men that were asking me questions on the channel because the first 15 questions were about girls and I W this large rant about how none of you are in shape of you have your money right none of you are doing the things because I genuinely believe that game really goes out the window when you work on yourself as a person because it it makes people want to be with you I think becoming the man that women want is substantially more powerful than telling them some slick line because even if you do tell them a line and it works let's say you neag them or you make them believe that you're somebody you're not it it's all hot air anyway and she's going to find out so even if you sleep sleep with her she's not going to stay with you because she's going to find out who you are so working on who you are in my opinion is in my experience is the most important thing you could possibly do you could take two men same girl the say the men are exact clone to one another like they are the same person but one man had developed himself over here and and the other one did not he didn't work on you know his Fitness and getting his career together and his style and becoming who he wanted to be both of those guys could say the same thing to the same woman on the same day and would get two different responses and that's why I actually don't believe in pickup at all I believe on developing yourself and the better you develop yourself the more that you're going to attract women or have the opportunity like in this case in that video just to tell the truth I think you're beautiful what's wrong with that like I don't a lot of these guys that they talk about game and things like that I think that you naturally become Charming when you're successful is that game maybe but maybe you're just really confident in who you became yeah here's what I think you said that he's vulnerable and I agree with you he is to a certain degree but what I saw even more than that was his confidence he walks up he's not shaking in his speech he seems very secure in himself you know he's confident yeah because he knows he's not trying to trick her he's just telling her the truth what's wrong with that what's wrong with giv somebody a compliment walking well here's the thing I think a lot of guys if they see someone really pretty like that can go up and be vulnerable and be like excuse me you're really beautiful I can I get your number like something like that that that's vulnerable too that's very truthful but it's it's him walking up with confidence and it it's the tone of his voice that he feels very uh you know secure in himself and I think that's what made the difference yeah well and but where does it come from in my opinion that comes from not going into the interaction with anything that you have to have from it I can be very confident walking up to a beautiful woman saying hey I think you're beautiful you look great today and if it ends there then you still get to walk away from that interaction with that woman knowing that you gave somebody a compliment that will probably be with them at least all day and if you go into it with the right expectations then you can be substantially more confident about it so now for those who are unfamiliar with you could you give the audience just a two-minute introduction who you are what you do and why people should listen to you my name is Justin Waller I have an online platform I do not any longer have a YouTube I work very hard to give the best advice I can possibly give to young men and young women I own a real estate portfolio with over 400 doors and I started a steel company at 24 years old and we now hang steel all across America so in the Caribbean so airplane hangers Costco Rooms To Go Amazon buildings uh you name it if it's steel we'll do it that's who I am what happened to the YouTube channel there was a vice article that came out that said because I was promoting the real world which is the world's best online school that they got in touch with YouTube and got me taken down they called me the air parent to Andrew so it was gone I woke up one morning it was completely gone I'd never had a strike i' never had a warning nothing we're working hard to get it back I'm not going to talk poorly about YouTube I think that likely YouTube did what they thought was best in the situation based off the information that they had I'm doing my best to get in touch with them on some higher levels to State the case that there was nothing going on on my channel that wasn't clean and that's absolutely true I never had a strike so I'm not going to sit here and talk poorly about YouTube however I think that if I get an opportunity to have them re actually review my videos and the reason they took me down then I might have a good shot at getting it back so I'm going to to take The High Ground if you yeah I respect that Vice on the other hand they you'll talk negatively about because they went to YouTube right to try to undermine you to try to convince them of something to get your channel taken down I'm trying to understand what exactly caused the channel to be taken down sure actually I won't go I actually won't go after Vice I think that Vice is getting whatever they have coming to them in regards to how they choose to do their media I recently did an interview with Vice and you know you know it's the Art of War man you know keep your enemies close I don't hate Vice but also it was a great opportunity to show Vice hey this is who I actually am I got to meet a real producer create a real relationship with a producer he wanted to talk to me about the things that he spoke to me about and I took The High Ground there as well you know sometimes in life and business and War and all these different things you have to choose when you're going to strike and I don't think right now is the intelligent time to do so if I can build rapport with somebody advice or somebody at you YouTube and get the channel back what's the greater good for me what's the best outcome for me in the end is it is it talking trash about somebody on the internet that's why I don't talk trash about people on podcast for what for what I'm not insecure about who I am so I don't need to talk poorly about you in regards to Vice yeah they did it and they were proud to do it but they don't know me and if they did I'm almost certain just like anybody that doesn't like me on the Internet or any comment I ever see that they either wouldn't say it to my face or if they had opportunity to meet me real life they would like me you two thought about not bringing me on this podcast and here we are a second time so all I need is an opportunity for you to get to know who I am that's it and I think this is probably a pretty important lesson for any young man especially a red blooded aggressive man like me I feel the anger but objectively you sit back and you say okay but what actually makes sense I'm not big on you know talking about stoicism but you could argue that having stoicism in some of the these moments are going to be benefit you in the long run far more than anything else because if you're truly mad acting in that moment is probably not the best best retaliation anyway plotting making a plan and executing that plan over time that's what's dangerous and so I think that a dangerous person would actually not be emotional even if they were angry and then really calculate what they wanted to do about it and then strike in that way not that I will Vice so you seem to have this like overwhelming sense of security and who you are and confidence and even as you sit here I mean your back is about as erect as I imagine a back can be don't use the word erect okay your back is about as straight as I imagine a back can be right your towering over us you got the power hand stance ah I'm curious this confidence where does it come from did you always have it or did you have to prove it to yourself over time I think you build it you build it so as you build yourself up but in life you start to believe that you can do bigger and bigger things you know maybe maybe when you first start out you're skinny or you're overweight and then you get in shape and you think you know what maybe I can get that girl maybe I can get that job and then maybe you start a business and you go from zero to a million in Revenue maybe I can go to 10 million maybe I can be ultra net worth one day what so generally I think you earn confidence you earn confidence through trusting yourself and going through certain things and then new Consciousness becomes available to you and new belief in yourself becomes available to you so it's like unlocking it in a video game everybody starts off as a character and you have a choice to make either you're going to go the route of building that character up over time and growing that confidence in the background along with all the other attributes that any let's say superhero would have and then you start to become confident in the levels in the game that you can go and for me there was a lot of things I didn't know about the world when I started out you know where I'm from I didn't even have exposure to some of the things that I'm shooting for now but I built my body first and then I built my career and then I started to build my network and now I truly believe there's not much that I can't do if I want to achieve and that's not arrogance it's just I believe I can do it so what do you say to someone who has no confidence right now how do they start building that up and how long is that going to take but before we go into that one of my favorite things about running this podcast is getting to talk with so many different Experts of so many different walks of life and I feel like I can really level up and if you're like me and you want to do the same I highly recommend you check out our sponsor masterclass with Master Class you could learn from the best to become your best masterclass is the only streaming platform where you could learn and grow with over 200 of the world's best for just $10 a month an annual membership to master class gets you unlimited access to every single instructor and and you could access master class from your 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of their members say that master class has made a positive difference in their lives and right now our listeners get an additional 15% off any annual membership at masterclass.com slist once again guys that is 15% off at masterclass.com that's masterclass.com thank you again to masterclass for sponsoring today's episode and now with that said let's get back to the podcast so what do you say to someone who has no confidence right now how do they start building that up and how long is that going to take well first you have to accept that you have to earn your confidence you know are you confident in real estate gram fairely but I doubt myself sometimes how much you spend on that fish tank too much ah I'm telling Dave when I when I meet Dave I'm going to tell him you confident you could buy that fish tank you were confident that you could create a YouTube channel you were confident that you could grow who Graham Stefan is because of the work that you put in how many hours do you have to study to do those amazing YouTube videos you do they're good I would say wasn't confident in the beginning though in the beginning is very self-conscious when I started posting videos I was like I didn't tell a soul nobody no one I I told no one about that channel not even my closest friends family girlfriend at the time had no idea until I got like 15 videos under my belt and I was like all right I could tell a few close people about these videos and then we'll see what happens so yeah two things yeah you had to do a massive amount of studying to be able to put yourself in a position to make the videos one then you had to take Massive Action of actually shooting those videos and producing them in a way that you could be proud enough that you could take those to friends and family you did the work to grow the confidence and now you're gram Stefan I mean it's really it's really simply that I wouldn't be able to buy as many properties as I buy with the speed and the confidence that I'm able to if I had not studied cap rate net operating income Debt Service the cycle due diligence how to find it I wouldn't I wouldn't be able to do it especially not with any speed I'd second guess second guess second guess and then and then the deal that I have that's off Market would hit the market Market cuz I wouldn't pull the trigger I wouldn't put the 20,000 down earnest money and so but you earn that confidence because it it it goes from most fear is in the dark you ever watch a scary movie and you know how it's dark and the scariest part is far before they actually show the bad guy or or the scary thing many times in life you don't take action because you didn't do the work to be confident enough in yourself to know that your actions will actually pay off or not hurt you I always say that if you if you have something on your to-do list or you have a goal that you had set out to achieve and for whatever reason you're not taking action on it go in the bathroom look yourself in the eyes in the mirror and ask yourself what you're afraid of what's going to come back is something that you don't know you're uncertain about something just like a scary movie that's what's stopping you from taking action so if you can go and get the competencies like you did shine a light on it and understand how to navigate through it then all of a sudden your confidence goes up but really you just know what you need to do and you understand what needs to be done to hit that goal and then magically you take action I think a lot of life is like that a lot of it did you also study to learn how to do the videos in a good way a lot of trial and error yeah yeah yeah and so you knew what you were looking for and then you saw it and you're like you know what I can tell my friends and family about this same thing if I put a deal on your desk tomorrow let's say it was like a 12 cap owner finance IO 5% 100 Doors you'd buy it yeah M would you be so confident that you would come to an investor if you didn't have the initial down payment that you'd be like Hey listen this is a good deal would you take their money I mean no yeah you would you would take it because you know and it's took you all those years to get yourself in a position where you can understand that I can tell you if we went outside in the hallway and I told those two camera guys that came with me hey I have a 100 Doors 12 cap here's the price here's The Debt Service I owe both those boys would look at me like I had like they' seen a ghost and they would be like no no no thank you until you tell them it's office space and they're like oh definitely not yeah but but the the point of the point is is that I could also walk in that hallway and say hey guys would you be interested in owning a hundred doors that will change your life forever they would both say yes most all entrepreneurs you meet they're like man I want to get into real estate one day they don't because they don't understand it and if they didn't understand it and they knew exactly what they were doing then they would follow through on some of those things but they don't and so is it this confidence that you get born with I would argue no I would argue that you build your confidence over time by earning it and that that work that you do makes you believe in yourself in a completely different way and it comes off to the world as competence confidence but really it's a lifetime of work that put you in a position to feel secure with yourself in a way that will allow you to move forward and do the things that you set out to do that's it but in order to do the things that you set out to do that requires a certain level of motivation and my concern with producing podcasts like this I'm always nervous that the viewers are just going to watch this as some form of like mental masturbation and think that they're putting in the work by lening to aast like this in the same way that people when they go to therapy they think that when they currently being or when they're being therapized that they're like actually doing the work when a bulk of the work the bulk of the work should be done outside of therapy it shouldn't be done by watching podcasts like this it should be done in other areas what would you say to people like that that binge these podcasts that think that they're doing the right thing how do you motivate them to actually go and do it because you can't just like tell yourself to be motivated it doesn't work like that no you can't um I would tell them to watch the ratio of hours watched versus action taken even if you change the gradient of what you're doing for example if I were to watch a bunch of podcasts on real let's go back to real estate on how to do net operating income Debt Service cap rate all these different things instead of watching another video and I actually used to do this I would drive through an apartment building that was for sale that I knew was for sale or a loop net something that was going on there I drive it like I was doing due diligence on it now I'm putting action in Mass against what I've learned yeah I would go there's I tell you there's this act there's actually an apartment building that was next to my first duplex that I ever bought and it came up for sale and to this day I wish I have bought it it was $2 million it was like 80 units it's in Louisiana I remember remember going at night and with my flashlight and checking to see how many of the water meters were on I remember driving it during the day on Tuesday and being like how many cars are here I wonder if they're work I was acting like I was going to buy it you know and so for me that was a different experience where I could go physically pretend that I was going to buy the place even though I didn't have the money at the time it many years ago I believe that making sure you pay attention to how much you're taking in versus the amount of action you take is going to be a very important part of making sure you're not mentally masturbating and then what about the motivation aspect of things like how do you become motivated for me I always had this vision of the man I'm going to become and to this day that's what I use because like anything you accomplish something and you're happy about it for about five minutes and so what I always tell people is is that you need to create a larger Consciousness you need to go out into the world and find things that are either bigger than or were previously not in your realm of thought or possibility and be around them because it will inspire you to reach for bigger and bigger things like I never thought that I would own a yacht let's say or possibly by plane but the more I'm around people that own them the more I see see that that is a definite possibility for me in the future if I so decide I mean I could do either now I don't think it makes sense but my being around those individuals my seeing where their goals are and getting in rooms with people that have these things and meeting them and seeing that they're human and finding out what they do and understanding all these things about them it humanizes big goals and so one thing I would tell those people that are watching podcasts all the time is go get around these people it's not hard in 2024 to get to an event or to meet let's say an influencer or somebody that you look up to that has some things that you want and and you're not motivated to do them yourself but get close enough to to them to realize that it's very real it's very possible for you and so that is to this day personally I focus on the man that I want to become and I have a relationship with that vision and I can see it a lot of people do vision boards I actually just think about it in my head where do I want to be what do I want my life to look like what do I want my character to be you know what what do I care about how do people know me you know what am I respected for in business and in life and when I think about those things they're very motivating to me because I'm becoming the character in my own show that's interesting it actually sounds very similar to what Dave Ramsey was saying of all people he was saying yeah me and Dave Ramsey same sentence kind of odd isn't it he was saying that if you plant corn and you know that if you plant corn and everything's going fine you're going to actually grow corn corn will grow you get a yield in the same way that you say like it doesn't seem possible until you get into the rooms of people that are doing it it's true so it's like it's like faith that if you put in the work you will get the yield is what will actually make you motivated who said I think it was either Dave Ramsey or Grant Cardone said that once you make six figures it's like you blow up a balloon and even if you deflate it still easier to inflate back up because it's got that elasticity to it so it's a little you know saggier than it was before because you've expanded to that income level when you go to like 500 Grand a year you expand it even further and it's easier to get back to that so in a way it's like when you hit these Milestones it becomes easier to to achieve just because you're expanding what's possible all of life is mindset and my leton I've met Ed and he's a great guy he has a book I think it's one more rep or something like that I've read it he talks about temperature temperature in a room so he talks about how people have a baseline temperature like their whole beingness is let's say a temperature use an example he says but if you walk in a room are you get around other people where their temperatures are higher your temperature will naturally rise and that goes back to you're the culmination of your five people all these different things and that's why I do always say is that if you don't have those people around you which is a problem that hear a lot when I get messages on Instagram well there's nobody around me all my friends are bad blah blah blah well then maybe it is good to spend a lot of time watching some podcast or reading books and spending time with authors and people you looked up to that's what I did I didn't feel like I had anybody around me when El was in south Louisiana that made me want to dream bigger or that would want to even talk about dreaming bigger and so I had to go out and find that and then start to develop these things with a relationship with people I didn't know but but the relationship was still real to me because I was trying to Aspire to be like them and so as I built those things up and I started to have success in certain areas then I started putting myself with in places where people were physically there and I think once you have a relationship with other people that have done what you want to do especially if you can be in touch with them and I'm not talking about influencers I'm talking about people in the metal building world let's say when I was coming up or if you go to a local real estate Meetup and you meet a guy that has 60 doors and you have zero and you have his cell phone number it gives you this different type of confidence it's almost like an insurance and then you meet him and he becomes human to you in this goal of getting 60 doors this big monster thing that you you think will be life-changing and you might not even be able to achieve you know somebody that literally you can tell is a normal person that achieved the goal that you want to achieve and now you even have a relationship with that individual it changes your whole mindset about your ability to do it and so the other part of watching videos is to go out into the world and see people that have done the things that you have done and you will quickly find that they can't fly they're not they don't have anything particularly that you don't have other than the fact that they did it and if that can't motivate you to move forward then maybe that's not what you actually want in your life but before we get into that when I first moved to Vegas a few years ago it was my first time living anywhere aside from my hometown which is in California and I very quickly learned a very important life lesson which is it's extremely difficult to find a new doctor let alone finding a doctor that's accepting of new patients or your insurance that of course is where our sponsor Zach do comes in for those una aware Zach do is a free app and website where you could search and compare highly rated in network doctors in your area and then book appointments with them online all you have to do is download the app type in the problem that you're experiencing select the time and date that you need an appointment and then click find care Zach do then gives you a long list of suitable doctors in your area as well as their availability plus every doctor on Zach do comes with real patient reviews which makes them a reliable source when you're looking for the right fit and once you found the right doctor all you got to do is pick a time and date that works for you fill in your info and then you're good to go it is really that easy just go to Zach do.com and you can download the Zach do app for free and then you can find and book a top rated doctor today that is zocdoc.com zocdoc.com thank you so much zdoc for sponsoring this episode and back to the podcast when do you think it's unhealthy when do you think it goes too far with this whole entrepreneurial grind set thing like you start to hear stories about like 13-year-olds going into monk mode and you know for going every like when when is the line crossed between like that's a tricky one you know there was a video with a young man in it I actually did a response video to this on my Instagram to this day young man comes on he couldn't have been any older than 12 13 years old wow and he was talking about how I'm working on my business you brokies are going to be washing my car when I'm living my dream life in Dubai blah blah blah and when I first saw the video it really upset me and it still does to be fair because I think a child should be able to be a child this said when I was a little boy I thought I want to be a ninja or a professional athlete so in all fairness the experience that he's going to get from trying at least to own his own business is going to be far better than his belief that he's going to play in the NBA now where I think he got it incredibly wrong and where the whole grind set thing I think get way off is when you start looking at everyday people like they're not as good as you that's not okay and that's a message that I would never want to push to young men I don't care how much money you make you're not better than anybody it's like you asked me a minute ago hey when we get done we're going to go eat right are you okay going to Buffet yes yes I am I am because this suit and these watches it doesn't make who you are it doesn't I'm sorry it doesn't you can be very very rich and be either a nerd or a bad person and I've met plenty of people that are rich that are both and I think where the grind set and some of the influence has gone is in a way of you you know loud feathers on a bird like look at me look at me look at me I'm okay with that as long as we don't forget that the people that don't choose that life are not bad people and you are not better than them I am not better than the guy that dropped me off in the Uber today and I am not so foolish to believe that I am and I think that's the message that is unhealthy out there is where people that have influence people that have done quite well for themselves somehow allow younger people to believe that that means you're better than somebody else well new slass you're not you know how I feel about the trades you know how I feel about the cops and the garbage people and the teachers and all these other things that actually make Society run we can't as people that do have eyeballs on us allow for young people to think that we are better than them because it's not true it's absolutely not true maybe their goals are different than yours do I Believe by and largely that every man would like to make make a lot of money have his choice of women have a fancy car be able to do what he he wants yes I do but as you both know it's called the 1% for a reason it is not an easy road to get there we are not all dealt the same hand in life and so some people are not going to make it and if all of us were the 1% what would Society even look like so I think it's an important thing to say this is a question that we ask everybody I can't remember if we asked you this the first time if you're poor in America between the ages of 20 and 50 is it your fault today mhm assuming you're you're competence you have no disabilities no kids just like internet connection yeah I actually would break that up okay because if you're 20 to 30 right now I think that you're absolutely getting wrecked the pre the FED is printing money faster than you can possibly earn it faster than wage growth for damire for Wars that aren't for the actual country people are just getting wrecked let's say Ukraine for example so why I get so angry when I see a Ukraine flag on somebody's house not only you arrogant you don't even realize that when we print money and send it over there for those boys to die by the way you yourself have less spending power because because of what it does to the dollar you know and so you have young men and young women that are even if they do go to college they're going into a workplace where they can't even afford to buy a house you know they can't really afford to raise a family and so they're certainly not doing it I mean you see the numbers on that like the nuclear family is getting wrecked and so if it's from 20 to 30 even 35 no no I don't I think the middle class is absolutely getting wrecked I think that the powers that be they the politicians that have stock and lo ke Martin that would love to see a print a 60 more trillion dollars a billion dollars and send it to Ukraine they're getting rich and so the whole middle class is getting wiped out the American dream is getting wiped out and I think that's why young men are not weak today they're probably just angry and they're being dealt to hand that is not in their favor to win and so I don't I you know everybody talks about young men are weak and all this other stuff no young men are getting wrecked and it's not even their fault and young women and so from 30 let's say from 35 or let's just go ahead and go to 40 250 I think that we had a substantially better shot by just one Deb cycle to do better and so like your older Millennial has a shot had a shot so if they haven't done well then and they're not in a position after they had what let's see if you start your average career let say you get out of college at 24 let's say you had you know two cycles to build yourself up now those people I would say you don't need to be wealthy but you could have a substantial amount of equity on your house a substantial position in a company or in a market if you had a business and you should be doing substantially better than somebody that is let's say 20 to 30 yeah but say the 20 to 30 crowd they're getting screwed what do they do with that I mean my line of thought is hey the situation is what it is it's a lot better not to focus on the situation at hand and how bad it is but instead focus on the opportunity like I think there's so much opportunity right now if you're between the ages of 20 and 30 that just never existed before do you find that opportunity to be I I see social media like one of the best examples I've said this so many times is getting really good at short form content and even you don't even have to make the content yourself but to be able to do that for somebody else is I I think there's so much opportunity taking podcasts like this clipping them up making them really really really good I mean that's a service that people would gladly pay five 10 grand a month for and imagine scaling that up across five people thumbnails titles I I think all of these things with social media have never existed 10 years ago and and they're abundant now I agree but also in a very saturated market and what is the actual GDP of that yeah more consumption the thing is I think the bar is so low I mean In fairness people don't try they don't give it their all they're half assing it they're distracted I I think if you really stay focused and you dedicate yourself well I think that's a a Winner's going to win in every environment right like I don't care who the president is I read something the other day that said that more millionaires were made during the Great Depression than any other time in history winners win in any environment so of course you could go clip Up videos or of course you could become an influencer but I believe that the number one thing that kids in high school want to be is a YouTuber or an influencer but that's not yeah but even going back to your example of the trads a plumber 247 who picks up their phone when you call at 3:00 in the morning you know how hard that is I had to call a plumber for a leak uh by the pool and it was after 6:00 p.m. I called a few places and I finally found one dude who picked up his phone where after hours it went to his cell phone how I shouldn't have to call five companies to find one guy and it didn't even say 24/7 it just it was after 600 p.m. I just had haded to call this guy it kept ringing and then I I knew like okay it's going to a cell phone at this point the guy picks up he's down the street he's like yeah I'll be there and he was there fixed it amazing person so the question is though is is everybody made to be an entrepreneur no but it depends I guess on what you want I believe 9% of the population is entrepreneurs I actually I spent like eight hours with Alex Hero's office yesterday and we were all talking about this he said 9% of the population are entrepreneurs and then out of that 9% only 4% actually have employees so if we're dealing with 4% of the population in regards to being an entrepreneur what happens to the other 96 what happened to the guy that could get up go to work for a company make enough money that he could support a family and that family would stay together that's where I think we're really wrecking it but all in all what about the other 96 like how do we make sure that the person that wants to get up and go to work and have a job and do a good job and show up and work for a company for a long time like that deserves at least a decent life at least a family at least an opportunity well how do you think that how do you think that plays into quiet quitting because you have a lot of people who do exactly that and say you know what I'm never appreciated for my work so I'm going to do the bare minimum Coast by leave it at that or there's thousands and thousands of people clipping content and they're watching that [ __ ] all day so it's I think it becomes down to the individual and whether they want to quit or not and we are in this weird time in the world where you can actually be quite broke and live on raymen noodles still have PornHub still probably be able to get your hands on some drugs or whatever you want to do and you have Netflix so if you were to compare that life to let's say a king you know a couple 100 years ago you're not doing that bad you know what I'm saying in all fairness yeah you got air conditioning you got AC automobile automobile you can go to the buffet we're going to after this $99.97 all you can eat sushi I wish man3 $33 used to be 29 that's inflation days I bet it used to be seven honestly 10 years ago I think when I first started going there it was like 24.99 yeah you have YouTube you can literally learn how to do almost anything short of open heart surgery you know and so people are living a lot better than they've ever lived and what's being thrown in their face I think that people would be substantially happier if Instagram didn't exist substantially happier and I don't like it either you know like I understand that I'm competing against people with their flashy cars and their lifestyle and these things and fair enough you have to show a little bit I'll never forget when I was a little boy I don't think I've ever told told this story on a podcast I remember being a little boy I was at a baseball game and there was this kid he was kind of pretty arrogant kid and he was walking around he was flexing his bicep to everybody and I looked at him and I'm like I I knew my arm was bigger than his and for whatever reason probably because I was in the South and everybody was like be humble be humble you know God says be humble I didn't do it and now today as an adult I uh because they made fun of me because I didn't do it as an adult I'm like well you should have probably flexed it a little bit you know in all fairness because you start to understand that you know I'm not saying we're monkeys or anything like that but I am saying that we signal and sometimes signaling is helpful if not for anything else but for people to know that you've achieved the things that you say you've achieved and we also live in a world where you can fake signal which is very interesting as well and so I think that people when they see these things particularly the abundance of fake signaling they feel like they failed in some way and their expectation in the reality has a large gap in between it I always say that my definition of happiness is the gap between your expectation and your reality so when they go online they're comparing themselves to all of these people whether they did it for real or they didn't most often I think that they didn't or even the people on their Facebook and they're gauging that s success because I don't completely believe success is monetary certainly not the entire thing and certainly not even most of it they're gauging that against what they have and I think that's where the unhappiness comes from because even now in America in these inflationary environments were it's hard to go by Bread it's hard to do all these other things I was just as happy eating rotisserie chickens when I was building my company and having the instant two-minute rice that you put in the microwave than I am today when I go eat luxurious Buffet sushi with you guys for $34 MH I was just as happy because I was working on the man that I would become I was excited to get out of bed in the morning because I was excited about what I might be able to become one day and I think if a person can put the phone down and think about where they are and everything that they have and what the opportunity in their life could be if they could get excited about it and create that vision for the future then they have hope and if you have hope with a vision I think that you can be happy on the way I was certainly Happy on the way just as much as I am now because for me now no matter what I do it's never good enough because your confidence grows and you're like oh I can do more which means guess what you're on the way I always say that success is a two-way street is climbing the mountain which is working on all the things to to achieve the vision that you're looking for that Peak but the dangerous thing about it is getting to the top without a vision or knowing the next mountain to climb and so for me I'm never going to reach the top because I'm going to keep moving it and what keeps me happy is the climb regardless if I don't have a jet yet regardless if I go to Andrew's house and he's got 87 supercars and I only have one it's the the climb and it's finding those things that are going to make you happy you know there's a lot of things that I've been able to do private jets is a great one I've been on a bunch of private jets and I've paid for private jets most of those times I don't like it more than first class I don't it it's to me it's not that much of a it seems like a huge difference to me to walk on the plane it's not to me it's not I like airports I love airports no you don't there's no way that's imp I really do like them I like I like the frenzy when when I'm in an airport and I'm waiting on a flight bro I can work I can work in fact a lot of my construction business was built at night when my employees left my office I'd go sit at this little sports bar and I'd keep working because something about all the the moving and Chaos around me and people watching the game it helped me Focus that's not normal I it might not be it might not but but in life to me you have to you have done the the biggest key to success in my opinion is understanding and then accepting who you are you get Delta hand yeah maybe I didn't have this hyperfocus hand you know around quiet situations but I found out about myself that I really liked chaos here's the other thing I love when people stop me in the airport they're like can I take a picture I would love to take a picture with you it makes me happy I can't stand when people are like oh yeah do you know it kind of gets old sometimes not for me not for me you want me to be completely hat inand honest with you makes me feel really cool and I very happy to do it thank you for stopping me I love you I hug 99% of the people that stopped me for a photo so I love airports I love the Friendzy I love seeing the people I love being in it I like I like first class you know I I enjoy it seats are comfortable you know it's it's fun I enjoy talking to the person next to me so to me there there's this massive difference in cost and to be quite honest I think I might be bored on a Plane by myself it's just you know it's a preference it's a preference it's just like I buy black Walmart t-shirts do it all the time I like them I could go to Versace and buy black t-shirts but I like the ones from Walmart so that's the ones I wear and I think people get this mixed up I see people all the time wearing like Gucci and all kinds of things and it doesn't fit them right or they kind of look ridiculous and when I see that I'm like they're just wearing that so everybody else can see the logo but they probably could have got an outfit similar to that in shape and it would have fit them better they would have looked better but they wanted the logo more than they cared about the fit of the shirt and for me the things I want in my life are the things that I actually want for me not the things that I think other people will look up to me for and I think that's very important I really like my Lamborghini I really do I didn't think I would as much but I found out that I do and somebody told me the other day that it's not a real Lamborghini unless the doors go up and I thought get the V12 yeah yeah yeah and I thought to myself but I really like my car I really like it you know I have my four my F-150 it's a Lariat it's not a King Ranch it's not a raptor but I really love that truck man you know and I think going back to being confident in yourself and being secure in who you are those things don't make who you are and we get that mixed up and young men particularly I think get that really mixed up because they see these things and they see some of the you know the boasting and the bragging and they Attie their value as a person person to either the amount of women they slept with or the amount of money or the foolish things that people buy and I think that's the wrong way to look at it and I know that maybe my Persona on the Internet is assumed to be something different but I can tell you if you were to ever to meet me in person you find out quickly that it's not tight pants are not so I I believe these things are really important to share especially in when people are hurting because you never know when you're going to reach a place that you thought was going to be the most incredible thing ever just to realize that it's not what you thought it was and that what's going to make you happy is going to be something else it's like we were talking about I know for a fact there's going to be a point in my life where I'm going to sell whatever house I'm in or just leave it there and I'm going to go RV for a couple years you know I'm going to take my kids and we're going to go to Switzerland or Greenland or wherever I want to go that I think is going to be beautiful and we're going to RV for a couple years and we're going to eat off of paper plates and I'm going to teach them real estate math and I'm gonna you know talk to them about how the world works and all these different things and it's going to be a substantially cheaper lifestyle than let's say I currently live today but I don't need the validation because I'm doing what I actually want to do I'm doing what actually makes me happy I'm secure in who I am and I could go live that life if I wanted to but I think often times people don't even give themselves the permission to not show the world that they're doing better than somebody else even if they would be happier doing the opposite thing and so I I think that it's important to say so why do you think so many people are misguided then like going after things that they think will make them happy but they actually don't how would you so to speak like wake them up out of that trance are there certain questions that you should be asking yourself to see how you respond to them and good and bad answers yeah I think you have to find the balance for yourself because I'll also say as a counter argument to everything that I've said is that we are still competing on a very Primal level I believe particularly men are competing to show what they can offer if is in the dating market and so I do think that's real there's a guy I don't know his name it's hard to pronounce he's like I'll teach you to be rich and he talks about being very frugal with the things that you don't care about Rait RIT yes and being extravagant about the things that you do I agree with that on every level it's just like the it's it's just like the jet thing if I want to get a jet I can stretch and do that but I'm not going to enjoy it not not in any massive way now that car I really enjoy that car and that car is not as expensive as a jet but at the same time it is a few house mortgages a month you know the note and I really enjoy the car so I think he's actually right in that regard and so where I think that the young person that's trying to navigate how to make those decisions has to really ask themselves and I think they can only answer that question what is lavish that I enjoy and what is lavish that I don't like at all and I'm just doing it for other people and I would advise them to put down the things that they're doing for other people and only they can answer that question how would you answer that Graham it's easy for me to say clothing is something that I don't really like lavish clothing is something I don't really care about the clothes that I do have I get for free um almost everything a lot of it's designer but it's just given to me for free but I prefer H&M so like really high-end clothing that's something I probably don't get uh something lavish gosh watches probably I like that fish tank the fish tank is something no I like dope I I guess I like things that are that that that are aesthetically pleasing or beautiful to look at so for me it would be I love the aquarium landscape uh um art watches thing things that I I look at as like a piece of art like if I could display watches on the wall and never wear them I probably would you should you should do that why would you not get some yeah get bulletproof glass I'm not going to and harness it that's not that expensive that would be actually awesome and I don't know if you buy the right watches yeah they whole value I look at my watch I have a watch collection I look it like gold well obviously it is gold right but Rolex is very famous for holding his value which is another reason why Graham appreciates it right I don't think I I don't think I would have as many as I do if it weren't for the fact I thought I thought of something what is it Priority boarding on the airplane Jack does not Jack does not care he just gets on I dis like priority I like getting in last for me going on being one of the first people to board on an airplane is so important to me cuz I know I could put my bag up in this there's space up there I get to sit down while everyone else is bustling in I'm just in my space I get extra like 20 30 minutes of work done that's an extra $15 I'd gladly spend it Jack on the other hand like I detest priority boarding I I want to be the last person in the plane I get so antsy and if we're already in the plane for several hours like you notice I start taking off my shoes I start like moving around I start like rocking back and forth I'll get up and stand like I cannot when they call when they call our boarding like we're boarding group three I want to be the first one at boarding group three in so I have a question for you guys what do you spend money on that is ego driven that you know about and you do it anyway there's got to be something gosh I don't I don't think I have any I bought a Tesla but I don't think that was ego driven no cuz I could have afforded one a few years back but I waited and waited and waited and waited aside from that I feel I feel like an egoic boost whenever I'm like out to dinner with someone and I decide to pay like that makes me feel like pretty baller you know yeah that's cool or like I'll tip like pretty substantial amount yeah and and that makes me feel pretty girls like that the the paying or the Tipping part The Tipping part I usually don't show just the tip just the tip yeah I usually I don't show I don't I don't like I don't like showing the amount that I'm tipping I think that's kind of like and I don't look at how much other people are tipping that's up to them but I also I don't I don't want them to know that I'm just like you know sliding the dial or whatever it is right yeah that makes sense I can't think of a single thing yeah I don't think I have any purchases that are that are Eco driven like that I'm trying to think of what what I would have the aquarium for sure it's not an gosh you love aquariums he's in a Facebook group he what is Graham like that he's in a Facebook group driven you don't think the like the 4D GT no uhuh you car they never drive it yeah he's got he's got a 4D GT that's we don't have to list them all we don't have to list them in fact I'd never drive it though if it were an ego thing I'd be barely get in the house there's so many cars outside I mean I just have the Tesla that's the only car that's out front the garage is on the other hand yeah but I never drive your I know the truth if it were an ego thing you would think that I'd be taking them everywhere I'd be driving them all the time I'd want to show them off I don't drive them they sit there their Investments what are you most proud of ah man probably the probably the YouTube channel overall I think all my work my life for the last eight years has gone into that yeah so do you think you have ego about it yeah probably yeah but that's not a purchase that's like where I spend my time but I don't think it's like a purchas I think people do it all the time and and the word gets thrown around a lot like it's negative I think that anybody that's successful has an ego to a certain degree I do think that's healthy oh you know what you know what I think it could be if if my investments perform well if I buy a property and it makes just a little little bit more then I'm like okay that's great or a stock I buy you know I buy something and it goes up in value you know that for me is an ego thing because then it's like I was able to identify an opportunity and it did well and it played out as I thought and I guess that's an ego do you keep that to yourself though hopefully not probably not I sometimes do yeah yeah one of my favorite things I know that my ego is tied to this is like how I actually strugg ructure a real estate deal for example like if I get owner finance IO for five to seven years and I raise the money and I can pay them back you know and and like own the park completely or just whatever that may be I get really fired up and excited and think I'm cool you know when when I like structure it the right way I I really enjoy that you know what uh on that thought negotiating and feeling I got a good deal right uh Puerto Rico we were there doing a podcast and I found a necklace that I wanted to buy Macy and I tried negotiating and I just it would make me that made me so uncomfortable it not me I do it I'm GNA make he's in Puerto Rico like they don't have a whole lot of money that's what they do but this she was a foreign countries would negotiate way more she was a shrewd negotiator would not give me a dollar off and I thought about it it's either I I get the thing or I don't get the thing and I got thing and I I put a premium on like you know what just for piece of just let me pay a premium but deep down I love the art of negotiating right um not to try to like rip somebody off but like let's haggle I like haggling a little right it's fun you know yeah just a little bit just just to feel like I get a little win one last question while we're on this topic can you be successful in life if you have a negative mindset I don't believe so because even even if your life was incredible you wouldn't be able to see it so your whole experience in life even if you were dealt every possible wonderful thing that could be there for you you wouldn't enjoy it because you would have a negative mindset on what you see a lot of life is the lens that you see it through many people are in bad situations and they're happy because they have hope because they're looking through the right lens or gratitude they're very grateful for the things that they have and so I don't think that there's any possibility regardless of your situation for you to be happy if you look at life through a negative lens no although really quick before we go into that if you're a business owner you know there's no better sound than hearing and if you want to hear a bunch more then it's time to get started with our sponsor Shopify for those una aware Shopify is the global e-commerce platform that's already helped transform millions of businesses worldwide for example Shopify is an endless list of Integrations third party apps and flexible templates to help you customize your online store exactly the way you want to and what set Shopify apart from their competitors is their ability to turn browsers into buyers the internet's best converting checkout that's 36% better on average than other leading e-commerce platforms and here's a crazy fact Shopify actually Powers 10% of all e-commerce in the United States supporting Brands like Alberts rothy's and Brooklyn in over 175 countries in fact my coffee company bankal coffee.com is run exclusively through Shopify and when we were first starting out there's really no other competition because Shopify was just that good plus they have an award-winning support team that's there to help you every step of the way so sign up for a $1 per month trial period and yes you heard me right guys you can literally change your life for $1 okay at shopify.com all lowercase shopify.com again that's a $1 trial period at shopify.com with the link Down Below in the description thank you so much Shopify for sponsoring this episode and now let's get back to the podcast to talk about one of the audience's favorite topics as well as gram Graham loves this Justin is always iffy on this because this he talks about this quite often but it's dating okay no I get pulled into talking about this we do this is our everybody wants to talk to you to be so good at talking about it you have a gift you have a gift dude I don't know why people want to talk to me about women so much it doesn't have to be about women it could just be about dating about dating about dating in general all right I'll talk about it on one condition that I publicly said I didn't bring it up not my idea and would rather talk about interest rates proceed okay all right we'll talk about entrepreneurship and finance later in the podcast don't worry that's coming we have a whole segment on that fair on the topic of dating we recently collaborated with Sadia Khan do you know who that is yeah the really smart pretty lady yes the very smart very pretty lady and we asked her about high value and low value people now this is kind of like a cliche and a lot of people use you as like the the poster boy of like a high value man right yeah I was just talking to R toasti about that he's like he called me he's like hey I apologize but I do use you all the time I mean you're like I get it you're like a 64 lean two I don't even know 230 um six-pack year six pack makes yeah six-pack year round makes a whole lot of money it's interesting because as I talk to girls my age about high value low value they all kind of recoil at those terms most people do most people do I look I I'll be the first to say I cannot stand alpha male yeah if I ever say I'm an alpha male please kick me in the nuts immediately it won't be hard my jeans are tight you'll see where they are do it I hate it I hate it anyway proceed when do you bring up high and low value to women I'm just curious like I you date like hey don't look at this bill but uh no no I I don't even think it was something like we were talking about dating I think it was I'm trying to remember which context it was I'm not going to be able to remember exactly like what it was from but we were talking about dating I think just in general and then they brought up high value and low value the girl did yes they brought up like like all these people they talk about like high value low value and I said yeah I think that those terms are like a little bit disingenuous because by saying that someone's a high value person it implies that someone can be a low value person and also say that it it implies that the person that's making the decision on who they want to be with it implies that you know what they value there's many women that would look at a guy like me and say I don't want him I want the guy that I know is going to be home every day consistently and maybe that has something to do with what they feel secure and what they don't but just the implication is yes you are putting some people in a low value range in a high value range but you're also implying that the person that is looking for either of these subsets of people you're saying that you know what they're what they are going to value in the first place so I think it's wrong in many ways but anyway proceed but I like caught myself in a position because I do tend to play Devil's Advocate usually uh you know to my chagrin but I played Devil's Advocate to this lady and I said yeah I agree I think the terms in it of themselves are a little bit for lack of a better word toxic however however I think that a small concentration of men get a wide majority of women and the same thing goes uh vice versa I think the same thing go well I think you're wrong there you're right in the first statement there's a very small subset of men that get most of the women that's a fact because hypergamy looks across and up so that said and this is where I think that some women find themselves very unhappy let's say here's another thing I hate the the point scale you know the 0o to 10 like she's a 10 scale he's a 10 yeah it's horrible but these words and these phrases they're used as a placeholder for people to understand the context to the situation so the point I'm making is is that a 10 out of 10 man will sleep with a five or a six out of 10 woman he will sleep with her and that gives her the illusion that she has a shot with that man which is not true he is just sleeping with her for a woman a woman is generally not going to sleep with a five out of 10 or a seven out of 10 man she's just not going to do it so I do think it's different in that way does that make sense to you it does yeah what do you think are the disadvantages to being attractive well everything that you just listed about me most often my experience in my life is that people have to talk to me for a few minutes before they like me because I look like an absolute arrogant [ __ ] seriously I look like the guy that was mean to them in high school and so that's the whole Fox and the rabbit thing so so there's that if you're a man disadvantages past that I don't think there's many if you're a beautiful woman you will quite often probably be called a [ __ ] or something of that nature when a woman has you in her presence and she's intimidated by you or you know threatened by your beauty she might try to say that you're a [ __ ] or that you dress a certain way or you're probably you know you wear too much makeup I think that you'll get attacked sometimes for being too attractive or you'll get labeled a certain way that might not be true is that just from other women or we're talking about from guys too I think a society no the guys if a woman is very attractive let's say she's very wellb built she's wearing tight fitting clothes but not very revealing but well formed fitting where you can clearly see that she's put together quite well physically I think that he'll be attracted to it whereas a woman might attack it and if a girl is really beautiful I think that she has the disadvantage of people assuming that she's not intelligent which isn't true and it's just like if you see like a really buff guy there's going to be this thought that he's not intelligent until you get him an opportunity to speak and then you might find out otherwise so I think there's stereotypes for all sorts of things it's like saying that you think fat people are lazy maybe they are maybe they're not who knows but these things happen you know people people make assumptions based off of certain things but to be completely Fair a lot of times that's pattern recognition you know I mean people do it about all kinds of things genders races attractiveness scales whatever these things are guys in tightly fitted suits like oh he must be this or that or he must think he's the [ __ ] or whatever it may be so I think those things are there um but I don't think it has to be a disadvantage in the end I don't think there's many disadvantages to being attractive I think there's far more advantages to being attractive than not being attractive also think being attractive is so much more than the physical looks that you were granted at Birth there's so much more to it in that there's style there's there's understanding how to dress there's confidence there's hairstyles there's not being overweight there's being in shape I think being in shape could give you three or four points by itself so there's so many things that could make you substantially more attractive in the first place but as far as a disadvantage I think there's very few and I think many of those disadvantages can be gotten past if somebody just has the opportunity to get to know that person one thing that I've been finding really interesting lately is the importance of having women in your life that you're close to whether that's like a sister or going up with female friends for example I didn't grow up with a sister I grew up with an older brother I didn't really have any female friends growing up and I think that that kind of handicapped me because it made me think that women are some like foreign entity for the longest time and so I didn't know how to talk to them so I'd either talk to them like very formally where like you know buttoned up and like open up the car doors and like try not to crack any like stupid jokes or anything I think that's so funny you know like and dude I'm telling you that was like the worst thing that I ever did it did not work at all like cuz maybe I was too shy maybe I was like just way too serious but that's just what I thought because that's like what Hollywood makes it out to be like how you're supposed to be to attract someone formal with women like dude I don't even know how to explain it was just like weird like I was like way Prof professional like I was like trying to pitch them into a business or something like that are you talking about girls who were actually attracted to or just like random girls girls that I was attracted to yeah so you're very formal with them yeah like I don't even know think interview formal like it's just weird yeah like I was trying to sell them on me or I don't even know what it was but that was like a long time ago and then after like some experience I started realizing like okay yeah they aren't as different as people make them out to be but they still are psychologically different we're talking about them like they're aliens that's that was my existence for a super long time and I mean to be fair I think a lot of people that way yeah and I think that this is a really common problem for people that don't grow up with sisters like I think that it's a really educational and enlightening thing as a young guy to see your sister just go at it with your mom okay how did we go start like bickering how did we go from like high value low value to his pitch on watch everybody should have sisters I think that it's important and I want to know like okay you grow up as a young guy trying to learn how to date people tell you so many different things they tell you act apathetic like that's a huge thing you have to have no interest in the woman that will make them attracted to you or I disagree but continue yeah or you have to just treat them like a friend but then you get friend zoned or you do this and then this happened or you do this and then this happens like is there an actual ual like substantiated guide or something that can be followed or is it truly you just have to go out there learn your strengths learn your weaknesses become the best man that you can possibly be and then try and get rejected and try and get rejected and try and get rejected or even is that like Dogma you know and people like they follow that blindly and then it leads them down the wrong path how do we always end up here okay there a lot to unpack there so you said a few things you said apathetic like you don't care is that correct yeah apathetic and then what was the second one um like uh treating them like a friend like a normal person and then there's being an [ __ ] girls like [ __ ] right and then there's personal development and becoming the best man you can be the thing is that there's just so many options and people say them in a dogmatic way there's about four there okay so I think I know that it should all start start off with the man that you become you need to do your best in every category if you're super young and you haven't had an opportunity to develop all the way then you can still do your best to put your best foot forward looks wise put your best foot forward let's say you're in high school socially yeah you know if you want to play if if you like sports or you want to be the captain of a of a team or you want to debate or whatever you like so there's still the social aspect of it so you want to build yourself up as high as you can and then when it comes to women I don't believe in playing games so when they talk about being apathetic what they're talking about is blowing the girl off no that's not the way to do it the way to do it is to actually be so busy on your mission as a man that you have a hard time and she feels like she's you're making time for her when you make time that you really actually are that guy that is trying to achieve everything that you possibly can you're not seeing a text from her and being like Oh I'll answer that tomorrow no that's silly you like the girl text her back hey so glad you text me I'm super busy walking into a meeting I can't wait to see you on our date tomorrow it's honest you're honestly that busy you're honestly that much on your women want to be with men that they feel like he's going somewhere and so to be apathetic with her is really just like some kind of weird form of manipulating her into thinking that you don't like her so she'll come to you you want her to come to you because of the type of man you become and so actually be that guy that's so busy that's working so hard he like she she will see that and she will respect it and respect equals love and she will be understanding to it and you can even go a step further and tell her how much you appreciate her being understanding of the mission and the journey that you're trying to accomplish and you appreciate it and then when you do get in her presence it is okay to be her best friend it is okay to laugh and joke and then be a gentleman and open the door and then laugh and joke again and then here's where guys especially successful guys get it wrong once you're in a relationship she has to resp expect that you are going to have expectations boundaries and things that you expect of her some things you are going to have to tell her hey I'm sorry but I cannot accept that from you it doesn't mean you have to call our names it certainly doesn't mean you need to raise your voice but you have standards and you're going to stand by those standards and just like your ambition she's going to respect the fact that you have standards you hold her to those standards and that she's accountable to them and that also means respect and again respect equals love it's when a woman sees that you're all of these wonderful things you're ambitious you're her friend you don't blow her off you're a very busy person trying to create a better life which she will benefit from and then that you have standards that you'll Stand By and hold true to because you're confident in who you are the missing your on and to be quite honest you should be the leader I know that won't be popular but if you look over time generally men are the leaders of the relationship and women want a strong leader and if she can walk all over you she cannot respect you which means she cannot love you so it's not being [ __ ] it's being firm even loving in the fact that hey I'm not going to put up with that it's not acceptable and you can be her best friend the person that even you text randomly hey walking into this podcast I love you I can't wait to see you all of that's okay inside the strength of there there's boundaries and guidelines and expectations but she should always feel safe around you and safe inside that role that you're providing to her which is a leader which is ambitious which is funny which loves the [ __ ] out of her and do anything for her and if you can't allow her to know that she has all that supporting all that safety from you then how is she going to listen to you when you do have to put your foot down so what does it look like all of those things for most relationships to let the woman walk over you like what is that like an example of that it could be any list of things what would you not want a woman to do let's say you had a girlfriend what would you feel really uncomfortable with her doing um I this will make me sound jealous uh but I would not like it if she was posting very revealing photos of herself online hey I love you but we need to talk I notice that you're posting photos that are very revealing on the internet and in my opinion that looks like marketing to me we're together but all of these men are going to see these photos of you on the internet and probably DM you I would really appreciate it if you would take them down if you can't then we may have to relook at this situation between you and I that's just what I do to feel good about myself to feel good about yourself that that is a standard if if I'm with a woman and I care about her like truly I'm I'm in love with a girl a girl that I think I could have children with it is a definite standard that you're not marketing your body half naked on the internet I'm not sorry sorry about that does that mean that I'm going to yell at you no does it mean I'm going to curse you does it mean I'm going to call you slur names no but it is my expectation that those photos are not on your page to draw that attention to yourself do the guys who are proud of that though they see their that and they look at that and be like yeah that's my girl she awesome she looks amazing and they don't have that worry of like the marketing aspect let's just say I'm fine with that but I asked him and that's why I asked him and that's why I asked you because some guys they don't care some guys that's showing off you understand what I'm saying like so and so I'm not judging that act I'm telling you that makes sense in the example how I would handle it if it was a problem for me yeah and I would say it's not necessarily doing that that is the walking all over but if I were to raise question about it and they blew off my opinion about that like oh no it doesn't matter like it's just it's up to me it's my page what do you difference of priority I think there's some people out there that love those photos identity yeah it's just preferences like anything yeah yeah sure uh what I would say to that is if that was a deal breaker for you and she blew you off then she might not be the girl for you right and so sometimes in life people slide their chips in sometimes you got to slide them in so there's this thing that went really viral of you and I think it was the tape Brothers as well which was this song that you guys quote Yeah Cheyenne yeah still makes Cheyenne George Straight yeah so what are the lyrics of this song So this grand for for reference is yeah it went super viral is if if something like causes a rift in the relationship and you need to break things off then you just quote this song and you send these as text I get about three a day it's a it's a screenshot of a young man texting his girlfriend and he'll just send her the PIN to Cheyenne Wyoming screenshot it and I get a message on Instagram I get it all the time all the time so what are the lyrics of this song and why is it so effective yeah so the telephone rang about a quarter to nine she heard his voice on the other end of the line she wondered what was wrong with this time you never knew what his calls might bring with a cowboy like him it could be anything she always expected the worst in the back of her mind he said it's cold out here and I'm all alone I'm gonna make the short go again then I'm coming home I know I've been way too long and then she says don't bother coming home by the time you get here I'll be long gone there's somebody new and he sure ain't no Rodeo Man all that stuff is super sad or whatever but the important part is after that first chorus the first thing is he left that phone dangling off the hook he slowly turned around and gave it one last look and then he walked away he aimed his truck toward that wyom in line with a little luck he could still get there in time so the point is is is that every man in his life has a rodeo I remember Tristan telling me the first time he heard that song He's like man I wish I was a rodeo man and I said oh my friend you are every young man has a rodeo to catch whether it's an actual Rodeo or it's building a steel company or a real estate portfolio or building a podcast every young man has a rodeo and so most often when put in that position I and I would say every time if it was my son I was talking to you have to be willing to leave that phone dangling off the hook walk away and catch your Rodeo because you want a woman that is going to be about the mission that you're on and be supportive of it and if she can't get behind that and she can't do the things that are necessary for you and her to be on the same PA agage while you're on that Journey then you have to leave the phone dangling off the hook send her the pen Cheyenne saddle up I it is just what it is and not enough men are strong enough to walk away and that's how they really get wrecked they stick in it so long they really really get hurt and it's simply a part of being a man like I think that love is probably the most painful thing that you could get hurt doing I say all the time it's like I'd rather lose a fight than my heartbroken cuz that's going to cost me two years and we've all gone through it but what I believe makes a woman respect you and creates the strong possibility that they will call you back is if you can walk away and I think you have to do that with Grace and so that part about he turned around and gave it one last look and he just walked away she needs to know that you're strong enough to live in that pain and still rodeo and that's what the whole point of that video was about and I didn't think it would go that Viral but it did how viral did that go like you could go on YouTube right now yeah and type that song in and there'd be like a George Straight YouTube video and it would just say Jay Waller Tate Jay Waller Tate it would yeah it's it's pretty big the video had like yeah two million views before my channel got taken down so what what are those texts that you send because you reference texts that you that you send when you're cutting off oh I'm sorry and it's lyrics to the song yeah I mean that that has actually become kind of like a joke I would never do that what are the text song lyrics but no I'll get a text from a young man and dude I can go on my screenshots right now I got hundreds of them because I think they're funny and I take screenshots because when I'm an old man I like kind of want to re re-experience my life and all it'll be is she'll say something and then he'll just send back the Wyoming pen like like literally like the Google maps of Wyoming and then it'll screenshot send it to me you know or they'll say I'm sorry it's come down to this yeah there's so much about you that I'm G to miss but it's all right baby if I hurry I can still make Cheyenne that's actually probably the beef of The Message is I'm sorry it's come down to this there's so much about you that I'm going to miss but it's all right baby if I hurry I can still make shyan he's catching his Rodeo that's funny what if the rodeo is actually the relationship any man's Rodeo be a relationship should your identity and everything that you're striving to become be a relationship I don't think it should I don't think it should be but at what importance place in relationship overall because it can't just be you know work money success I know there's got to be some sort of balance to that well rodeo in in in the frame of what we're talking about was his mission I believe that women see men on a mission and respect it and admire him and I definitely believe that the relationships that last that are healthy that are on fire there's some level of her looking up to him in a way and really admiring him if you can't have that I think it throws the dynamic off between the Sexes could you imagine a man looking up to this woman like she was just like the like that the relationship wouldn't work it and what I'm saying is very factual it's like if you look at relationships where the woman makes more money like the divorce rate goes through the roof like no man wants a woman he can't save from a castle and dragon no man doesn't want to be the hero not because he's insecure because it feels his heart up to take care of her in that way and save her like when when she's sad or there's something that she's always wanted to do in her life and he can be the one to like make that a real thing I think those relationships are the ones that are going to last longer so why is it that the divorce rate is higher for women that make more than the guy what's what's the the reason behind that is it purely because it's the same thing we talked about earlier asamy women women make across and up and so on what planet would a woman want a man that she has to support when do you see that in nature you don't and it's natural and that's one thing that I feel actually bad for women for is that this whole bad [ __ ] boss movement is telling women that they can go out there and make you know 200 Grand a year or whatever but I'm going to tell you every extra 50 Grand might as well be an inch taller you know because they start to disqualify themselves and I don't think it's their fault you see it in nature in clown fish believe it or not you see it in nature in almost everything no no no clownish women the female clownish is the one that is bigger more aggressive right not the male yeah but Graham the male Cowfish can also change its gender that's only if the female dies though a transgender fish is that what we're going to compare to I think not my friend we got very off topic here I don't know whatever what were we talking about gramman is is [ __ ] fish I think we should we should bring this back all right um we were doing some research into relationships and one of the hottest topics on that was actually getting out of the friend zone I never realized how big of an issue this is so we were wondering if there is a way out or if you're labeled as a friend that it's game over believe it or not so we did a ton of research in this and I was looking through Reddit at the most common questions that men have in relationship number one is how to get out of the friend Z number two is how to get back an X those are the two most common questions when it comes to dating so how to get out of a friend zone be a dude you don't want to be friends with like I do it to women all the time I'll drop like you know we might be able to be good friends like we're like I like how our friendship's evolving and bro you watch their face when they realize you've kind of friendzoned them and I'm just [ __ ] with them I don't want to be their friend at all I ain't gay I don't have girlfriends um be the guy that she can't help but want to be romantically interested in there's not a trick you're not it's not like you're going to treat them any different they have to be attracted to you it goes back to everything there there's not it's almost like that question is almost a Pua based question be that dude be the dude that she wants to be with the end there's not some like trick or some you know thing that you can say to her that will change the status of whether she's sexually attracted to you not in fact she cannot help being attracted to you like women can't help who they're attracted to neither can a man so it would be like if just like a 10 out of 10 complete Swedish smoke show like met you on the street and you two were going to be like go to coffee like and she decided she wanted to go from coffee friends to being romantic it wouldn't be a hard trans like you would already know you wanted to do it women know whether they're attracted to a man or not they're not going to be like you know what I look at this guy's a friend and if he tells me that he wants to sleep with me now that might change my mind that has never ever ever happened in the history of a dynamic between a man and a woman she's like oh my God I looked at you a friend the whole time and now I know that you want to sleep with me well you should have told me so let me change how I feel about you in every way no it does it's not how it works not real that's clown World [ __ ] that's [ __ ] not real we call him that dude that's the answer to that one what was the next question how to get back in X how to get back an X become that dude we actually yes funny enough I I think I'm getting the hang of this hey man it's the craziest thing but you know what you have to do to get back the X you left that phone dangling off the hook you got a nice voice and gave it one last look and just walked away I'm sorry it's come down to this there's so much about you that I'm going to miss but I got to go now baby if I hurry I can still make Cheyenne you have to be on your mission I have never had a breakup where the girl did not call me back ever and it's not because I'm a superhero it's because I worked hard every day to focus on becoming the absolute best man I could be and you know what's funny about that somehow someway that's kept me out the friend zone also it's the same thing bro it's the same thing there's not a magic pill to any of this that's why I hate pickup you know I'm not giving how to get girl advice I'm giving advice on how to become the best possible man you can be and you know who else that helps the girl but you know what I just want to say before we go into that we have spent a lot of money to be able to bring you these episodes we've traveled across the United States multiple times we brought all of our equipment which is probably worth 15 to 20 grand but it doesn't have to be be that way because we were able to grow to almost a million subscribers which is the basics and our sponsor streamyard is able to help you do exactly that what makes streamyard so great is that you can stream high quality content with just the click of a button all you need is a camera and an internet connection and you can stream content directly from your browser they also make it incredibly easy to do virtual interviews we've actually used it before on the iced coffee hour and it worked incredibly well you can talk to people anywhere in the world and guys my favorite feature of streamyard is their thing called the multistream feature which basically means you can film yourself on streamyard and they then distribute that footage to all of these other social media platforms like Facebook YouTube LinkedIn and more so if all that sounds 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picking up on signals yeah they are they're horrible Okay cool so there's a bunch of things but I'll start at the top let's say you're at a grocery store women will put themselves in your space one of the number one things eye contact if you have a girl making eye contact with you just know this she's not going around making eye contact with men in fact a lot of times and they've done studies on this when women that just simply have to walk through a parking lot women are way more fearful than you believe that they are so if they put themselves in your space they're attracted to you if they make eye contact they're attracted to you often times especially when they're alone they don't feel as safe as we do we feel substantially more safe than a woman does when when we're in public and so for her to put herself in your space or make eye contact with you as one if you know the girl she is going to give you attention in some way and you can translate attention I'll have a girl send me a message that will be talking all about business we should work together blah blah blah blah blah blah and then I actually just had this happen to me I'll show you after the show she sent me this message about us doing real estate deals together but then she went curled her hair did her makeup put earrings on make sure her cleavage was showing professionally and made me a video talking about how she thinks that oh well maybe I could help you raise private money to get in some of your deals and all this thing this girl likes me this girl wants to have some sort of romantic relationship with me and she's using business as a ploy to get in it's attention attention is currency when it comes to a woman and often times the words that she says or the text messages that she sends should be translated into what those things really mean I'll give you another great example let's say a girl sends you one of these long book text messages and let's say she's acting like she's angry and all this other stuff and she's even saying I'm going to Miss You by Let Me translate that for you I love you I'm sad I want to scare you into thinking that you're never going to see me again goodbye [ __ ] she loves you she likes you bro and it's just a fact and so there's that then there's reading body language so let's say you're at a table or let's say we're all sitting around like a a low table in individual chairs and let's say you to the right of me and I'm the woman if she turns this way towards you women generally fold their legs in the direction and expose their neck in the direction of the man that they're interested in they don't even know they're doing it if you go talk to a girl and she starts fidgeting playing fixing look for these things in body language I'm telling you they don't even know they're doing it those are the signs of those are the things that you want to look for to recognize whether a girl likes you or not so in the in the first case she's coming to you with this real estate deal yeah well she said we could work together we should work together yeah you also equally hear stories about women say you know I did this I want to be you know taken seriously in my career and now this guy's coming on to me and I didn't give these signals what could that person have done differently in this situation not to convey that she was interested bro oh bro but you missed what I said earlier the woman's only going to say that when the wrong dude hits on her remember what I said earlier about you can take the same woman and have the same have two guys tell her the exact same thing one guy's a creep the other guy's Charming same [ __ ] if that woman I in fact I'll message her right now okay and say hey I'd actually rather go to dinner would you be open to it I guarantee you the whole thing will flip let's see I'm I'm very curious if you say like I'd like to go on a date or like romantic actually I'm not interested I'd like to do something you know romantic or take you out to a nice dinner to all the ladies that are watching this right now please comment I would love to hear what you guys have to say about all this how accurate how inaccurate that's another thing no disrespect Ladies sorry this going to piss people off I don't listen to what women say when it comes to them talking about what they want romantically I'll watch what they do I can't tell you how many women almost every woman in my life that I've ever met that have had a romantic relationship even before sex let's say has said you know I really am looking for this and this and this and then I do what I know is actually going to work and what she actually wants and then men listen to and take quite literally what women say and they wonder why it doesn't go right you have to understand women women will just say [ __ ] that they heard or say [ __ ] that they they want you to adhere to a lot of times they're [ __ ] testing you to see if you'll actually do it you have to understand women and know how women work and treat them accordingly in that way and then they won't leave you understand it's like I don't listen to what and I don't mean this disrespectfully there's so many incredible beautiful smart intelligent hardworking amazing women but when it comes to romantic situations I do not listen to what women say bro you can't you have to understand women as much as the doucheback [ __ ] I sound like right now what's important to me is to tell the truth of the world this what I'm going to treat my kids I want you to know the truth of the world I want you to develop yourself in a way that allows you Choice and then go do whatever you want I agree I think that the truth is the most important thing that you can cuz I'm not here to judge you you the truth is is that I know I'll show you another one I don't care dude like I don't listen to this nonsense my concern I suppose is like on the ethics of something like this okay because like if you're going out and seeing like multiple different girls right I didn't say that so so you're just seeing one girl or what do you Bible study every night bro sorry Bible study every night here here here's my here's my position on that talking about and like bragging about seeing a bunch of women could it be true maybe it could be but the problem and the mistake I think that I could have made and what I might would do differently than my first two and a half years doing content is that I talked about it as if it was and I didn't say it but through my language it could almost have come like I was promoting it I'm not promoting it what I meant to say and what I should have said is that often when men are put in a position to have an abundance with women they take advantage of it that is true do I promote it no I do not do I think it's good to lie to women no I do not so I don't do it what happens is and the Ugly Truth of this is that sometimes times and for me particularly I can't think of the last time it didn't work out this way is that when you do tell the truth they don't like it but they stay anyway I'm not promoting it I don't think I'm cool because of it but it is a fact that's all I think that's that's a really important stipulation just to say that I'm not saying you're not endorsing this I'm not endorsing it I'm not endorsing it in fact if you wouldn't have brought it up we wouldn't even be talking about it you know and I think I think that's where a lot of people get really triggered by me uh I'm not promoting it it's a stat of fact it is a statement of fact and I can tell you literally a fact because literally my life experience says exactly that and I would also even say how else could I say it on podcast I would say like so so ask me a question I don't I don't know are you dating multiple women um currently yeah I am co uh they're all 100% aware of this and I think that that's the most important thing that up front that's one of the first things that you make crystal clear okay um well I'm not okay with that if if you're going to be with me then I want you to only love me okay I understand that I think this is just where the difference of opinion and that's fine and I wish you the best all right cool left that phone dangling off the hook I don't know that's the way I see and here's I would even maybe go as far to say that I think it's more ethical to be completely honest which you were being with this lady that you were texting completely honest and upfront with your intentions and you know if if you still you know get whatever you want or whatever I think that's better than being dishonest with it and then through some form of trickery getting getting that well I I you know it's deceit that's really the problem isn't it mhm and that's my problem with a lot of like these tradcon type guys that like will Point barrels at me and be like oh he's this and he's that how could you you need to become a man first of all let me say something about like a real man would do this I will never ever ever tell somebody what it will take for them to be a real man what a arrogant foolish thing for me or anybody else to sell to tell somebody nobody can ever tell you as a person what it takes to be a real man we all have different views on life we all so first of all there's that so like a real man would never have more than one woman okay there's that one I'll never do that I think that's arrogant two I would never oh no Cowboy you couldn't and there's a big difference they go out there and they virtue seek that they're a onew woman man and they would never do such a thing but the truth of the matter is is that they can't and there's a big difference between being able to do something and not being able to do something certainly in the ter terms and relevance of loyalty so I would never do such a thing I'm blah blah blah blah blah I'm loyal no you're not you just can't get women straight up many of the times unless religion is massively involved or well almost pretty much that men are wired the way they're wired I'm sorry like if you were deeply passionate in love God I hate that we're talking about this you guys get me every time Jack Jack is going no no no you contribut I hate this subject let me just say I I am not endorsing this at all but I'm going to tell you now if you fell in love with a woman and you loved her with all your heart you gave her probably all your resources kids everything if she said to you you can sleep with any Instagram model that inboxes you because you have this big podcast and all these girls are coming after and you're handsome and you finally shaved your [ __ ] neck and you did all that [ __ ] looks good thank you don't sit here and tell me you wouldn't do it like get out of here bro or if she was like you could bring them home we could do it together shut the [ __ ] up bro yes you would I think some people are just wired differently I agree I agree but we're I'm not talking about I'm not talking about the outliers line a thousand men up and see how that goes down yeah I would agree with and here's my other argument to that you talk about how loyal loyal you are Mr Church boy but when your wife goes to grocery store and you beat your dick to Pornhub you're no better than me I can just get it in real life shut the [ __ ] up that's interesting that's interesting that you mention you know what i' I've noticed I think it's like 75% of um men in churches admit that they watch porn see I think there's a difference between watching porn and and physically cheating on a partner uh or you know it's all the same to God bro so who are you to judge me you're a sinner just like I am I can just get the real life version of it sit down shut the [ __ ] up go read your Bible but don't judge me so what's really interesting is it seems like the the main theme Here the thing that gets you riled up is just it's a hypocrisy hypocrisy it's a hypocrisy in it they sit there and act like like I would never no [ __ ] you can't you can't they don't want you like that you didn't become that dude that's on you but don't sit here and virtue seek to me that you're this real man when you just don't have the choice bro it's like people that are broke that say money ain't everything shut the [ __ ] up you don't have any money like how are you going to tell me that you wouldn't sleep with women shut the [ __ ] up no women want you like I don't I don't even feel like I actually feel like [ __ ] saying this and I use Tim pool because it came at me on Twitter I don't have a problem with Tim pool if Tim P walked in here right now I'd hug his neck like bro all good but you're full of [ __ ] but I love you like I don't think I'm better than him he's a very accomplished guy you know but just as a as a precursor to understanding what I'm saying like men will do this [ __ ] as a mating strategy oh I would never oh these guys they're big and bad and they're no good for you and they're [ __ ] and their pieces of [ __ ] well are they I'll never forget this this guy was beefing Tristan talking about how he was a good dude I think it was some guy from uh barcel Sports he's like yeah I'm a good guy and trist goes you know what man so am I I'm kind I'm considerate to people's feelings if there was a girl and I was with her and I could tell that she was truly truly hurt that I had other women I'd let her go I really would bro I'd really do that and I've offered that in the past in some situations and they didn't take me up on it but I would do that I don't want to hurt anybody I don't want to be a bad person but let's not sit here and act like a large percentage and I mean in the 9s would take the deal that I just mentioned to you if they had the opportunity flat out they would and anybody that says otherwise is full of [ __ ] so on that somewhat topic let's talk about bro code because I think let's please it's a topic that a lot of people take very seriously we looked up with the broke code is online we came up with a few everyone has their own answers everyone has their own hope the picture there's there's quite a few lists on the bro code like there are probably in the hundreds but we got a few of them dating a friend's ex absolutely not is there any situation zero situation zero zero 10 years has gone by and she at any point no never dead to you dead the other one dead what's your name I'm sorry I forgot I knew you for 20 years nope sorry no absolutely not no the next one for the bro code uh and by the way just for context we copy and pasted this from Google I just want to give the guys a heads up on this by the way because this is actually something that happens a lot yeah a guy has friends with a guy for 20 years guy a gets married guy B doesn't let's say they spend time together because they're hanging out they know each other a divorce happens over here that woman will come after this man just to piss this guy off this man if he doesn't have an abundance women or he doesn't have Choice with women is in this desert of not being able to get you know what and he makes the mistake of letting that 15 minutes blow that 20-year friendship answer is no always always number two if his girlfriend asks you about where he is you know nothing nothing at all keep his we abouts to yourself hang up and warn him th% yep mhm yeah code again to you want you want to say this next one what kind of [ __ ] friend would ratch you out here's the thing if it's it depends I think on the the severity of the Friendship why are you answering the phone bro to your cuz what your boy's girl what if what if she's genuinely concerned hey what's up you okay here but here's text her text her bro no I tend to think that the people I would surround myself with but also honest yeah but reaches out to me for something if she's calling me I'm gonna answer yeah but I'm I'm gonna throw this on Jack let's say Jack was dating someone I have something to say about that and Jack is out with some other girl yeah and I know about and you know it that's the point I was going to make and she she calls me says Hey where's Jack I'm going to talk to you and I'm going to say hey man I don't want to get in the middle of this but you got to come like you got to be honest and I feel like there's there's a certain level of just respect that that I would expect my friends and people I have in my life hold on now what we're talking about they call it bro code for a reason correct okay yeah oh yeah it's not your place to tell on Jack no right but it's my place but yeah it's also you have to understand you got in this position because Jack is full of [ __ ] and Jack doesn't have frame with his girl in this hypothetical example enough to tell the truth that said it is code for you to handle it that way is to I wouldn't personally answer the phone like if my friend's wife called me and I and especially if I knew that he was like at least entertaining the idea of that broo says don't even answer the phone call your boy like I that's such a no-brainer to me I guess the difference is in instead of trying to warn him be like man just a heads up it's more so like hey this is the situation you got to handle it I would you know be honest with her you got you can't be like hiding around like that that's that's how I I would approach well here's the actual way to handle it hey bro what do you want me to tell her and then you should do that and then after that you need to sit him down and say hey bro you know like why don't you just tell the truth because again I'm not promoting deceit at all I don't lie to people if if every girl I ever dated or that is in my phone or like thinks she likes me right now if she say I don't care I'm not about to lie to you lying to a woman gives a woman a very obvious sign that you're weak like you're so weak that you have to lie to her bro it's gay it's lame bro like she how can she respect you if you can't even tell her the truth you you look like you literally look like a seventh grade little boy lying to his girlfriend so we can kiss her on the school bus it's stupid I don't lie to himen I would lie to my friend's wife if I asked my boy what he was doing and be like say say I'm with you and we're like playing golf maybe I would do that but I wouldn't like that from him and be like hey man you need to clean this up cuz this this and this because there's bad repercussions to that nonsense because she's gonna catch them you know yeah wh women have this incredible ability to be spies they also have an incredible ability to feel when you're doing something you shouldn't be doing right it's real I think they're more in tune with their intuition super in tune the timing of when you're texting how everything they know they know so just the idea that guys should be helping each other cheat on on a girl I think it's [ __ ] but as far as bro code goes if we're talking purely bro code then no you should you should help your boy but then you should talk to him next question so of our first interview one of the most viral moments out of everything was how you have a six-pack year round yeah we talk about wanting to build men up to be the best possible version of thems okay our audience the demographics are highly male these are young hungry men that want to make the best possible life for themselves yep are you still fasting is that still something that you're doing every day yeah we're talking about how to get the best possible body how to feel good about yourself right how long do you fast for I'll just like I won't eat until late tonight so you haven't eaten yet no no absolutely not was it 5 o' no are you not concerned I hear that like uh caffeine is acidic and without other food in your stomach that it can like damage the stomach lining I think that's a fair argument I think it's a fair argument maybe it's something I look into some more gut health so maybe I'm actually about to drop a product a supplement it's a cognitive supplement that doesn't have caffeine in it it has a precursor to caffeine we're going to call it Fierce I'm actually really excited about it so hopefully I'll be able to knock it out with that but I think that's a fair argument I do choose to fast every day I've also heard and I I think it's pretty well put out there that fasting is actually healthy for you and more kind of like in line with how we primally used to be I don't know that to be true what I do know is fasting wors for me eating during the day kind of makes me tired me too and gives me a little brain fog and I don't like it and I also think it helps me at 38 years old keep my abs which is not the easiest thing to do with 38 now I do want to say something to that topic and I want to give a big shout out to somebody I'm actually a big fan of and respect a lot is Derek for more place more dates I saw the clip well we talking about the sixpack yeah the sixpack thing the one with me yes yeah he could have chose to take it out of context and wreck me and I thought it was very cool how he handled it and I don't recall exactly what I said but what I will say is that what he said about being in a deficit and fasting is actually correct now the point I was trying to make about the weighted ABS thing is the closer the the muscle gets to the to the skin is able to poke out it can create a six-pack but what Derrick said is very true I mean to lose weight you have to be in a choric deficit so he's absolutely right about that and so I can't actually recall what I said about six-pack but diet has got to be 95 to 98% so fun story since you were on I'm down 10 pounds and a lot of that was from the the Derek podcast where I asked him about my belly fat and saying I have this like this this circle of fat around my lower stomach that I could not get rid of and after that I really started looking through and he's like do you track your calories I said no and he's like calories are getting in somehow and I really look through my diet and I realized that I'm eating a lot of processed foods fried foods and and and I think I'm eating healthy but I'm going through and I'm looking I'm filling up my coffee with coffee creamer there's an extra 60 calories there Dr going I'm going to um you know Pokey with Jack and I'm putting the fried or fried onion on top of it that's probably another 70 Cal but little things throughout the day that are just adding up and so I went through in January and I did the caveman diet of really just Whole Foods nothing processed nothing fried no alcohol and I kept a strict diet and then the other thing I did I didn't eat until 12 at 12 I would only have oatmeal and honey with my coffee I would drink it black or recently I've been mixing protein powder and the coffee so this is a a scoop of protein po so 25 g of protein in this thing 90 calories and just by doing that I was down like 6bs I believe it just that I believe it no other change in my life you know the way I look at fasting is like I don't have to count anything or think about anything because I'm just not going to eat it's like when somebody wears black t-shirts every day and to be quite honest with you outside of like doing work events or podcast I wear black every day if I don't have something to be at I wear the same black T-shirt probably wearing sweats and I don't eat until night time so I don't have to track calories because it's going to be very hard for me to get above my basil metabolic rate when I'm only eating one meal so some people might argue that oh well you shouldn't eat and then go to sleep it works for me I I think that you could make a point for any diet as long as you're in a deficit and um and so for you I believe that making that choice with the drinking calories and then going at least half the day fasting is going to continue to pay off until you get to the point where you lose enough fat that you're kind of at a sticking point that's when people start kind of playing with insulin and all these other things and and you know fasting or like um eating carbs and like telling the body one thing like it gets like real scientific and I don't even you know know how to do that correctly but I do know this I weigh to 130 pounds I have a lot of leftover muscle from being an athlete playing college football and as long as I can stay lean I'm I'm generally pretty happy so that's my goal as an old man and do you track your Macros and proteins absolutely not I just it all comes down to this like how do I order if if you were to ask me hey where do you want to go eat I would say I don't care uh because I'm probably going to order a steak now this is outside of us going to ser you know sushi but if you're like hey where do you want to go I'd be like don't care cuz I'm going to get a steak I'm going to get some kind of green vegetable and that's it that's it that's what I'm going to order so it doesn't matter where we're going to go or I might get chicken I'm going to get a large protein and some sort of vegetable green vegetable and that's what I'm going to eat and if I ordered food it would be the same way so and what about creatine I do believe in creatine yeah I take two creatine tablets every morning outside of looking good what are the benefit benefits of being shredded the thing about being shredded to me I would take shredded over big pretty much every time I just like to be lean I feel lighter I feel healthier I feel better I make this point about being lean the thing about being lean is that you actually look bigger when when people get in this weird back and forth and they justify it because they start to get lean and then people like are you getting smaller dude when I was like really into working out especially like at that that younger age when I would try to get lean people like hey your arms getting smaller and they knew it would get to me it would it would piss me off bad and uh and so you you go you're like [ __ ] that then you go start trying to eat all this food and then you don't get lean so you like kind of go back and forth between the two I always say go lean first and then slowly add muscle because when you're lean every amount a muscle you have looks bigger it just does Rambo Rambo's a great example of this he shot Rambo at like what Buck 58 Buck 60 but he looks 220 in the movie he looks huge like his back shredded you can see the muscle definition yeah but you can't maintain that year round like that sort of physique like that that to me seems I get it so here's what I'll say about that my rule is to stay within two weeks of being able to do a beach trip photo shoot be seen with my shirt off that's my rule two weeks I'm that close and I can never not see my abs now what happens is is maybe you start to get a little bit of a love handle or maybe some of those bottom lines that would normally be there you can see that they're starting to fade a little bit here Jack Loves asking me these sorts of questions I want to ask yous about ABS your abs if someone offered you $50 million but you have to gain 100 pound would you do it yeah probably $50 million yeah for life for life oh for life no not for life but you just shake the pounds as soon as you got them if it was temporary yeah I would just shake them yeah I take my 50 million and Lio that [ __ ] out what do you mean that's what about 100 million but you have to weigh 100 pound heavier for life is is there a dollar amount that you would put on shortening his life you know assuming you're going to live have the same lifespan you're going to live the same amount of time's no amount money it I I put I put Fitness at the core of everything like I would rather be in shape than be really rich or something like that like I don't like I love like being in shape is no I wouldn't I would absolutely not do that I think that's a pretty important message to share is like how important it is to get physically fit it's everything it's how I mean people treat you differently it's it's one of the only hobbies that you can have that you can take with you everywhere and people have to see it if you were really good at guitar or listen even better if you're really wealthy nobody knows unless you tell them or you do the things that it takes to showbo that wealth but when you're in shape it's non-avoidable you get to take it with you everywhere and people do respect you and treat you differently I think I I had a young man message me the other day and he asked me should he stop working waking up and working out early in the morning or spend the extra money to move closer to his job so he could do so and I said it's worth the money I genuinely believe that if you're in shape not only do people treat you differently it takes you further in life I've watched it happen in my own life and people just simply treat you differently they have to respect you you're put together you're you're showing clear signs of discipline and self-care and self-love and that's Primal people respect people that are in shape the end how often do you work out whenever you do go to the gym how often do you go to the gym now I probably work out four or five times a week now in no longer than 30 to 45 minutes 30 to 45 minutes so walk us through your average routine for a specific day okay I'll go in I have list I have a muscle group or two that I'm going to do I'll do literally this is how I do my sets and again I'm not I'm not branding Carter you know I'm not out here like telling people how to work out but this is how I work out I'll do warmup sets like 12 to 20 to to get the blood flowing to those muscles so yeah so my mind and that muscle are connected so I feel it in the muscle I'm trying to Target basically then I go into working sets which are normally sets of eight and I progressively load heavier and heavier across those sets and hopefully I'll fail and hit like six or seven on that last one then I'll go and do some sort of rep toil on that muscle group on a different machine or with the different barbell or whatever whatever you know body part I'm doing and that's it I'll rep it to fail so I'm hitting like all that deep heavy heavy load telling my body to grow the muscle because you're just giving you you're really just when you're eating and you're exercising you're really just giving your body information you're saying hey it's heavier I need you to get bigger so we can pick up more you know your your body doesn't know that you're not trying to climb a tree to get the fruit body doesn't know so the more weight the progressive overload is you just you telling your body I need you to be stronger so you need to get bigger so you hit two different workouts usually no what I just told you is is yes yes two different work so if you're doing chest then you'll go in and do like incline bench and you'll do you know the the warmup and then the working sets and I only do incl [ __ ] by the way I know we talked about this yeah you definitely got me on the train of like doing that a little bit more that's real that's completely real I I agree yeah yeah and and then maybe after that you do like some flies or something like that and burn them out yeah something and then you're good for chest day yeah good wow the strong Foundation is the secret there though that's the key so let's see been working out 24 years now I'm 38 I started at 14 so I can afford to do that we all have seasons in our life and for me spending two hours in the gym doesn't make a lot of sense and then to be fair nobody needs longer than 45 minutes to an hour in the gym nobody I used to spend that much time in the gym because I genuinely enjoyed it genuinely I wish I enjoyed it as much now as I used to but you know I've got some shoulder issues I've had six surgeries on it I've had it replaced yeah so I have to work around those things but uh when's the last time you let yourself go how do you define it not going to the gym maybe just I'll tell you eating I'll tell you what I believe I believe that there's this Center Line kind of where you want to be and there's this another line above it that if you start to go up too close to that line that's your oh no [ __ ] we're going to turn this around right now line and that needs to be really close that's why I say two weeks so I never get that far before I put my foot down with myself I'll have fun I just went did a whole Euro trip I went to Greece Spain and Romania and I ate and drank and did whatever I wanted but if I look in the mirror see I don't I also don't do the scale I think the scale thing is kind of silly I look in the mirror to make my decisions I track how my clothes fit on me do I feel comfortable do I feel like I look good or or am I starting to feel a little bit come over that belt loop that's how I gauge it and then it's a hard stop and I go hardcore in two weeks I can have it all back and then I get into that rhythm again I'm a big believer in shitty workouts in the neurop pathway because you're not going to get jacked in one day a lot and this happens to people they're like I need to get in shape and they go and they kill themselves so they're sore for a week now they've trained their brain that working out is absolutely horrible and you shouldn't go back and so you can't have any consistency that way I believe that if you can train your brain or even lie to yourself and say oh we're just going to do a little bit even if you only do a little bit it's the action in the Circadian rhythm somewhere of you go again and again and again and again and then never ever letting yourself go you have to lower that like tighten that standard of where you are and that's how you stay in shape once you get in shape it's substantially easier to stay in shape if you just tighten the standard of how how far you'll let it go and though so for me having that tight standard of what kind of condition I I am in is very important how does alcohol play into that I saw your a podcast with Brandon Turner and you both were talking about kind of quitting alcohol for the most part didn't work why I actually don't know I mean I enjoy drinking I enjoy drinking with my friends uh if you're asking me how I get away with it I'll tell you I drink whiskey or tequila with water and I don't like I'm fasted so you get drunk faster then it's tequila and water or whiskey in water with a lime and so how am I really going to get super fat I just it's not going to happen I guess it's more of the psychological mental benefit the the issues that drink the next the next day maybe you're not as as you yeah but you didn't ask me about that you asked me about how to keep a six-pack and drink I do think it affects you in that way I really do um again seasons in your life I'm I'm not drinking that much but if I go somewhere and there's somebody that I want to network with or it's a good buddy or something like that and they want to have a drink I have a drink no problem but again if we're going back to how do you stay aesthetically you know in shape and not get too fat well I drink tequila either straight or with water or drink whiskey straight or with water and I don't put sugar in my coffee coffee black that's it so that's how it's empty calories horrible for you and it does affect your mental capacity I agree so there's an important distinction to make uh that I I feel like I've recently somewhat realized is how people respond to failure how they view failure and I think that makes like the world of difference in your life in literally every single capacity like for example for Graham one thing that I admire about him is that if he fails in some capacity which he does quite often I'm sorry gram you do fail you do fail very uncommon he does a really really remarkable job of thinking of it as like what can I do different next time how can I benefit from this situation and I'm trying to understand cuz I really think that's like a key to success is that something that like people are just naturally born into or is that something that can be taught how can you Foster that how can you change your mentality to failure to welcome it and be you know not be fine with it but like wonder how to leverage it to make your life better instead of being like tied down to your losses yeah you just said it all man you have to choose how to frame it and if you choose to frame it in a way that makes you want to quit then you're a quitter and you're going to lose anyway people some people in life just want to say oh I tried well winners winners don't look at it that way the reason Graham does it is because he actually wants to achieve the goal he already took the hit he already took the worst part of that transaction which is losing and so why would he not just get up understand what happened and then do it again a lot of people want to say that they tried and they failed and they lost and often times blame it on somebody else when what they should do is get up and understand that if they can find a way to blame it on them or accept that they are the reason that it happened then they could win but a lot of people don't want it as bad as they will lead you on to believe and that's why they quit so a person that really wants to win will always look at their failures in that way and anybody else is just simply full of [ __ ] and what about other distinctions between people that tend to win in life versus people that tend to lose in life like how if you do happen to be someone who consistently loses in life right like how can you wake up out of that that trance like what is it certain questions you to be asking yourself what do You observe in your own life to be able to bridge that Gap I think they I think they fail to take true responsibility for it if I lose in any situation even if somebody else did the thing that made me lose if I don't find a way to blame it on me then I'm going to fail again you have to to take accountability for everything and this is not like this accountability speech type thing you have to understand that if you don't find a way to make yourself the responsible party for it you always subject to it I'll give you an example let's say one of my guys make a mistake today on one of the metal buildings if I don't if I blame that on him and I don't take responsibility for it somehow I'm destined to have it happen again maybe I didn't put the panel on the roof wrong fair enough but maybe I need to learn how to hire people that follow our systems or maybe I need a system for it or maybe I need a better hiring process but if I forfeit my responsibility for said thing then I am always going to be at its mercy and I believe that people that win in life find a way to take accountability for all Realms of their life even when the average person wouldn't that's what I think the difference is this might have been more appropriate earlier in the podcast but what should a man do when he feels himself getting emotional it depends on what circumstance it is that's another thing that too that's kind of like people talk about like men can't cry and all these different things bro if I see a [ __ ] kid get put in a basketball game and he starts draining threes and the gym goes crazy I will cry happy tears Almost 100% of the time so it depends on the circumstance you know what I'm saying dude I started crying the other night I'm going to be honest I saw a Tik Tok it was it was the most emotional Tik Tok I have ever seen and I never cry but I saw this one Tik Tok s balling it was a mom who took her two kids to see their dad's Tombstone with his face on it and on the back of the tombstone are their K the kids hands and the kids are so excited to see their dad and the the wife she had lost I I think I don't know exactly how he passed away but the wife is there crying as she showing her cuz I started tearing it so emotional yeah and it it blew up on Tik Tok but uh that got me you always ask when the last time you cried it was when I saw that Tik Tok so I think it's situational is my answer now I'll tell you there's plenty of times where I think a man shouldn't cry particularly and I maybe I'm a little bit more traditional about this but when it's time for a man to be a leader especially in a family situation or when his woman's around I don't think you should be Crown in front of your wife sorry don't not popular don't care so what if you do if you start feeling yourself getting emotional what if the dog passed away well that is that okay no it's not okay in fact you're crying over a dog dying no I would I would I would cry Graham about a cat what about a cat what if something happened to Ram God forbid what do something happened to your F-150 super Larry someone backs up I would buy another one there no no no situation that you guys just name would be a crying situation at all you would have to like lose a child so your bar is different my bar is substantially different and and I also take a certain responsibility around the role of leadership so let's say somebody that you and your girl love very dearly dies I want to be the strong one right there if I can you want to hold it together for her now I'm not saying it's not possible so before everybody gets all you know been out of shape but I think a man should take that responsibility to be the strong one in that situation and hold her and let her cry what if it's someone like your you know grandfather or your parents yeah and they pass away what like what about that circumstance yeah you know I think situations like that you shouldn't cry at all because it's your it's like you see it kind of coming so I you don't what if it's a sudden a s yeah cool you know do it on your own do it on your own do it do it in private why I wouldn't do it in front of a partner and I I know that people are going to disagree with that but I don't I don't like showing that level of we like you're supposed to be the strong one in the relationship so I don't particularly think it's a good idea to be balling and boohoo and sobbing and snotting everywh could you make the argument though that the strong person in the relationship isn't afraid to express themselves or feel how they feel yeah absolutely I think you could but I wouldn't do it I yeah I see the argument but I don't I I kind of tend to agree like I don't think that you should be crying at the drop of a hat certainly and I think that there should be a pretty pretty know solid standard but I don't think losing a child is like the only thing I can think of really I don't know I think losing parents losing grandparents even losing a dog dare I say bro now now you're just out of control maybe I just love dogs I don't know you're out of control right now but I don't know I I think that there is something to be said about like a guy who's comfortable confident and secure like that's the if we're pinning it the root of like what women are attracted to no no no no no women are not attracted to a crime man I'm sorry you want to dry a woman's vagina up go cry in front of her that's all [ __ ] that's all this whole this this whole fake thing that's making making men [ __ ] man he you should cry in front of your girl you share your feelings [ __ ] depends I think you should like promote out there crying watch comedy and you start crying yeah good luck bro see but I think it depends on what the context is if you over a steak or like you know you stub your toe and you start crying maybe that's a little to much State came back Med well you medium rare if your dog dies and you cry no no that's when you be strong and you and you hold her and you support her Let Her Cry sorry tell you story let me tell let me tell you a story I'm an I'm grade okay get a phone call come home that's weird I have basketball practice get off the school bus I Smell Smoke I'm walking down my driveway and I see the family dog dead and then I look through the trees and I see that our house had burned down all at the same time same 30 seconds I'm in eighth grade I didn't cry my little sister was with me she was crying it was my job that's how I look at it like this is a real story but that seems to me like that was such a traumatic event that no but I think in that situation you had to be so strong and protective for your little sister that that but that's the point but that's the point but that's the point that I'm making to you is like had I been alone and I would have wanted to cry oh okay I don't think I would have however in that moment I had a responsibility and I believe that responsibility should be taken very seriously what do you think would have happened had you cried in front of your little sister do you think that would have made her feel worse or made her no no I I and that's the whole thing about manhood now again I'm not defining a man one of the most beautiful things about manhood in my opinion is that you get to be the rock that a woman's emotional waves crash into you get to be the strong one you get get to be the person that changed her life for the better you get to do these things that that to me that's what like like I love my little sister right I got to be strong for her that day in many other days and in a relationship I feel the exact same way you get to do these things it is the honor it's the when they talk about honor with men I said one of the biggest Honors that I think you can have is being that strong stoic figure that is there when everybody and that's what being a leader is too when everybody else is scared and freaking out and and the world's burning down if you can be that strong stoic person that will lead them out of it not being the one crying not being the one screaming it doesn't mean you're not scared doesn't mean you're not hurt doesn't mean you're not in pain but you get to be that person I think that is something that although I don't think men are weak they're just in a bad position I do think that's one thing that young men could be missing today and a lot of that comes from the fact that they're being told that they should act more feminine which is not true Did you ever cry over that experience no not once not when you were alone no never nothing no when is the last time that you cried when that [ __ ] kid hit those threes was that I hate to tell you bro I don't think you're supposed to say the word right can I say [ __ ] I think that it's like it's Politically Incorrect is what people would argue people are [ __ ] man like he had yeah I guess he had Downs yeah he was dropping threes Like Crazy Gems going wild he dropping threes [ __ ] hitting threes okay we got to try to find that footage and put that over here Google it put [ __ ] kid hdden threes you saw it too saw it what you think I choked up yeah bro I want to H you choked up oh bro it's so good I want to hug that kid you caught fire I just caught fire I was hot as a pistol him up on their shoulders yeah it's sick yeah it's sick yeah oh my gosh Mike he looks like Star eyed like he looks like his eyes are it's good I can feel it it's a really good video man okay I definitely have to check that out if you want to get me to cry I'm hear me out if you want me to cry it's going to be out of joy for somebody else yeah that's what's going to make me cry seeing somebody achieve something after they tried real hard and and the odds that you see me like boohoo cry are next to [ __ ] zero there's there hasn't been a time in the past five years that you've cried out of sadness no 10 years no bro I don't think you guys understand my childhood there's a lot of violence there's a lot of crazy [ __ ] like I've seen a lot of things in my life I'm not going to CW over a [ __ ] dog I've seen real pain I've seen my father be beat after getting snuck on Christmas morning we left him in the front yard I was supposed to go with him I can still see it in my head right now talking to me about [ __ ] dog dying no crying over that [ __ ] I couldn't cry that day how am I going to cry over a dog no not crying some people are some people have different experiences but you know like again my little sister was sitting there and saw that whole thing happen like I'm not crying no not over that it would like I said it would have to be something legitimately like like only thing I think of is like losing a kid or like or like a significant other suddenly is the only thing I can think of and still I'd be hardpressed to tell you that I I couldn't guarantee you that I would not that I wouldn't feel it of course of course I would feel it I'm not trying to be hard I just don't know if I'd cry that's it and I'll give you and and let me say this about it as well who was that who's the uh UFC fighter he did a podcast with the obani cry Strickland Strickland I don't think there's anything wrong with that that's one of the toughest son of [ __ ] on the planet you know like I'm not judging him I'm just telling you I wouldn't that's it I can tell you this though if I get really passionate about something it's not from pain it's just from like pure passion I'll feel it well up but as far as like boohoo crying like sobbing no no it's not going to happen nope certainly not from like physical pain so what else is there yeah what do you think the importances of religion or being spiritual in happiness and fulfillment I think a lot of people use religion as a way to let go of things that maybe they're supposed to do or they think they can't control or don't want to control mainly the things they don't want to control and I think that's good for them it also answers the question why are we flying through space on a rock which is a very scary question to a lot of people so religion the reason I think religion is so good is because I don't think that we in society would exist like if you were to watch Christianity map it across the world and you follow Society with it it's been very good to make us act correctly not kill each other work together and build a very beautiful thing so that's why I would appreciate religion but for the individual I think it's a sense of community in some situations that allows them to possibly let go of things that they don't want to face at that time like I gave it to God if you will which I'm not a very big fan of so um but then it also gives people hope and I think that people need hope particularly the ones that are not as strong as some of the others I think it I think it does a lot of wonderful things so I have nothing negative to say about religion at all now to talk about finances money and Entrepreneurship okay cool to tie everything together in this relationship um what are your businesses that you're currently operating and what do the numbers look like for those businesses ah oh you getting in my business okay cool what are the interest rates on the loans that you have on those businesses if any what do you think about inflation CPI a lot of questions I have bought nine trailer parks for 16 apartment buildings and a large development at house in Du Buy in the past two years so I'm over 400 doors most of those sit at a 8 to a 10 cap because mobile home parks cap rates are a bit higher on the debt we have gotten from six to eight and that's where those 8% cap those 8% interest rates take my cap rate down yeah but it's also helping me with the price because of the interest rates you like I'm getting a little bit of a better price I think my biggest risk is you know on on those seven year or five to seven year loans if we were to find oursel in a situation like the 80s that could hurt me if I see that coming what I'll likely do is raise money with a 7 to 8% return so I can control the interest on the capital stack and three of those deals are owner finance interest only M and I raise money so they're doing really well cash flow wise and every one of them is a value ad because the ones that I did owner finance are trailer parks and there's a lot of meat on the bone to take the cash flow that I'm saving by paying IO fill the park so upon getting the appraisal at the end of the the loan I'm going to be in a pretty strong position so okay I'm doing well I'm doing well what what about the real world I do very well with the real world yeah is that I is that like a sizable chunk of everything that you have going on uh not comparatively construction I mean it's it is it's over six figures a month yeah and what are your Investments look like like where are you storing your money currently I'm mostly stored in real estate and then what about you know stocks no mutual funds no index funds yeah so I've been I've been been investing in the market since I was 25 so I've been getting Edward Jones 500 a month for years so I have quite a bit in there you say that you do a thing called an island test now this is something where I try to think of like a utopian like the perfect life and I think that this would be like that in a test form can you explain the island test yeah so what I'm talking about is Business Systems so the island test is and this is how I choose the kpis I want to measure in a business so imagine you're sitting on the beach only fans models both side fine baddies Millions like really pretty drinking mjos all day at the end of the day the guy been bringing the mjos brings you a piece of paper and on that piece of paper has five to 15 things that you want to measure in your business and if those things all check out green light they got hit you know you can stay an extra day and drink mjos again that's just an exercise that I did with an EOS consultant that we use to help pick daily kpis that we measure that's all that's all it is so how much do like it doesn't see like how much do you work how much do I work I work all the time like from the second I wake up to the second I go to sleep I'm probably working in some way however my construction compan is a great example I don't work in that company the people are like how many hours a week I'm like zero but if something happens or if something comes up or I see a report like I might take a phone call but I don't I don't work in the business every day it's just how I work is different now so what's your like North Star then to continue building and growing and making more money if you're making 30% of 20 million bucks to you at the end of every single year like how would you not just want to enjoy that you know spend a bunch of time with the family bro have you seen my life tell me about it I I mean seems like you are enjoying it I am enjoying it I love it but you still are building auxiliary businesses yeah I'm building them all I just build them differently now I have CEOs in place like and I'm not sitting here trying to act like I'm some business Guru I do very very well and I've been very lucky and I have really good people and that particular business is 15 years old by the way and then all of the other businesses especially the online stuff where yeah we we might make a lot of money but I mean I've been doing podcast tourers flying over the world for a couple years now and um that's worked as well you so it's just like how I work is different and I'm able to take all the things that I learned and actually scaling one business and reapply them so it's like once you do something it becomes easier and easier to do it you know like isn't it easier for you to buy a property today than it was in the very beginning yeah so it's a lot of this the same thing you know I was about to say I don't I don't see any good deals now so actually it's financially easier but harder to find something that makes sense to buy right but when you first got started like if you were if you were to see a deal come across your desk you wouldn't be Graham Stefan when that happened today you could literally go send an email right now and probably get a load of money to buy the property if you didn't want to use your own capital and so these things change like through whether it's your competency or your connections or your status me hiring today is even completely different today because the day when I hire a guy he follows me he wants to meet me he literally likes me for who I am versus if I were hiring 10 years ago it's a mercenary he wants to get a job get paid as much money as possible and likely even do as little much work as possible not to get fired and so all these things kind of change over your career like most of my morning every morning I wake up I grab a coffee or a 5H hour now a Fierce and I drive and I think about each one of those businesses and all the different things that are going on and what I should do and what needs to happen and I think three and four moves ahead kind of like chess people like to call it and then I start pulling the trigger on phone calls and all my meetings don't happen until past 12:00 my entire morning is mine and all I do is think about call set up the things that need to happen for the businesses to be successful it's way more strategic now than ever I think about my contract negotiations I think about how to set up deals to get them how to make sure that my people are staying accountable I just hired an integrating CEO that's going to be a across all the people that run each company that way all of the things that we would like to get done quarterly we call them rocks because we run EOS he's going to be integrating those people in those businesses to make sure those things get done but we've made enough money where I can afford to hire somebody to do that for me and then me and him talk and if I need to talk to one of them of course I will and I'll be on some of those calls but if I'm in Spain I won't so it it you'll see and I know that you already understand that there's seasons in your career and sometimes and I struggled with this a little bit i' I've struggled with guilt over this sometimes what used to work for you and what used to feel like work to you because I used to associate work with pain I had to get over it it's like I'm on the phone all day whereas I used to might have been pulling a trailer or been in a forklift or on a roof sweating doing whatever I had to do to get the job done now it's more like I'm way up here and I'm just pulling all these levers and making financial decisions talking to vendors saying let's let's run an ad for more metal building jobs or whatever it may be or calling the calling my main person and being like hey tell the vendor no we we want this instead of that and like getting prices you know I I have an insurance captive so Insurance meetings where my workman's comp in my general liability which is a big cost in my business literally went from 30 something per to single digit number and that's a $500,000 difference in profit like it's those types of things that your career ends up tur it into is strategic stuff how was that shift from going from the mentality of like working is pain so you have to be suffering for it to be considered working to something else it was actually pretty hard on me um because I felt guilt over it it bothered me I felt like I wasn't working and I had to really step back and ask myself hey are you actually working in some instances the answer was no and in some instance instances it was yes but then particularly that business I don't know that I want it to grow much more because the return on investment of that business me putting energy into that business is nowhere near what it is if I build an online brand or a supplement company or more real estate so I got to the point where I started looking at business models and I was like okay well you only have a certain amount of energy I can let this continue to run in the way that is running or I can take that same energy that has a lot of headache with it by the way and put it into a business model that's going to produce substantially more money for me and so those are the kind of decisions that I've been making they're like really more strategic things when I drive I drive for like 3 or 4 hours and I I think about this almost every day and how what is the the feeling of like the weight on you and how is that different now versus how you know maybe being more like physically involved aside from like pulling levers like you said what do you mean the weight like it's one maybe more like what are the challenges how how have the challenges changed like origin I'm sure like you know you're expelling a lot of like physical energy maybe the mental it was even more stressful like now now a lot of the stress load particular in the construction business that I should have I should be getting or would be getting is dist distributed across project managers and the operations manager the person that runs the company are you not concerned about like if you're not growing you're you're dying yeah we're growing I'm talking I'm talking talking about like putting this massive amount of energy into it it it like that would that would be the wrong thing to do especially that business hanging steel is not an easy business it can be very profitable especially for a person that grew up in a trailer park but man I'm meeting people now they have online businesses where they make so much more money than that business makes for me and so like it doesn't it doesn't quite make sense it's interesting you get a lot lot of criticism online like you're very controversial person yeah I hate that what criticism do you think is wish I could hug him is completely unfair and what's a criticism of yourself that you think is fair if you were to criticize yourself something you think you can work on I think it's probably unfair to call me a cringey douchebag I think that any person that if they got to actually spent any time with me would realize it's not true I think it's completely fair that they say my jeans are too tight completely Fair touche um I can't think of anything else that people really say other than like what what what's a criticism or shortcoming of yourself that maybe you have detected and something that you want to work on I'll tell you my first few years because of the space I was in I fell into I wouldn't call it locker room talk but one thing I would change is that if I do one of those panel shows that I don't fall for the positive feedback of dunking dunking on the girls I don't I don't hate women at all at all and I'm also not perfect just like they're not perfect and who the [ __ ] am I to judge them for their career now I will tell you that I don't believe they'll be able to get a husband in the same way or like I think it'll cost them the possibility of of people not wanting to be with a girl that did that but that's just a simple fact I would tell my daughter that it's the dunking on them that I would I would probably do differently CU who the [ __ ] am I to do that like I'm Not Jesus I'm I got plenty like I have plenty of things that I've do on a daily basis that people wouldn't agree with so it is what it is one thing I saw online that went crazy viral was your meeting that you had with like pbd Kobe Covington yeah and Baron and a couple other people how did that invitation come out like yeah I got a me I got a message on Instagram from a young man that was with Trump in a photo and he's like hey Baron like likes your content he's a fan of your content and he'd like to invite you to Mara Lago that's exactly how it happened and I said I'll be there and this was a friend of Baron yeah it's Baron's best friend go follow Bo on Instagram shout up I follow him B Bo's the truth man he's awesome how how did this interaction go I'm guessing you there are certain details that you're you know not allowed to share or anything it was incredible it was incredible I uh I went to dinner and then it was it was me Kobe pbd Baron Bo another member of Mara Lago my boy Moore and uh we're sitting at the table talking Trump's at the next table playing music Trump is there Trump oh yeah I met Trump yeah well I saw you took a photo of him no he came over to the table spoke so uh he's over there playing on his laptop like playing rock music and [ __ ] at Marlo it was kind of trippy you know it very surreal and then we went in the room and we took the photo and baron like kind of like officially said hey I'm going to bed for the night and then they he text us and we sat under a canopy that's in the front yard of mar Lago kind of off to the side Secret service ARS like 10 to 20 yards away probably 20 yards away watching us talk it's me Baron Bo and Goby was hang out talking about politics War the election things that are coming up he's an incredible young man in fact I was lucky uh to be able to fly my tailor in I just made him and Bo custom suits which I which I really enjoyed so we did the whole suit fitting together you know P picked the fabric all in the shirts and all that stuff what's it like getting through Secret Service do they pat you down like how do they know you're not like wielding something within your suit yes so they stop you at the gate at Mar Lago and um when I show up Bo or Baron just walks up and said white Lambo let him in and so you roll through it was actually a really cool moment I had so they block it off right it's a black SUV and when I pulled in with the car at the top down and so the Secret Service guy kind of rolls and like straightens out so I can get by one of the coolest moments ever I'm going to kind of because I want to respectfully go by plus I'm inside the gates of Mara Lago now like you don't go fast in there like it's not far probably hundred and something yards from the front gate to where the valet is dude rolls down the window with the shades on in his earpiece said love the content he rolls window back on like that was it was sick it was sick it was sick yeah it was cool um I thought he was was going to say do a burnout noch it no he's like blor it love the content and just like like he said it in like such a like professional way love the content just like the window goes back and I'm like thanks do you feel like you got any privacy when you're there do they give you space or they like so close I've been I've been a few times now really so the day that we did the suits it's me Baron and Bo walking like through the grounds and it's just like Secret Service behind you and flanked at your sides they're not close enough to hear what you're talking about but they're there they're certainly there I mean and I mean strapped ready legit strapped like round their shoulder strapped wow H how does Baron feel about that being like a young guy's a pro bro don't like you can't talk about Baron like he's a young guy I've never I've not seen much like it actually he hasn't understand understanding of the world like 99.9% of grown men do not understand the world the way Bon Trump understands the world not only does he understand it he understands where his position is he understands the things that I think that his father understands and I think he is a person that can lean into that and do very very well and he's not scared of it I think he's very very special he's done a really good and careful job about his social media presence since there's very little he doesn't have one he doesn't have one I look IAL I talked to him on Instagram and it's it's it's not a it's a fake Avatar account he he's he's a pro he really is I I mean but what would you do like look at the example he has what what I think is so special about him is that he gets it so early and he I think he genuinely understands and accepts his responsibility as Baron Trump and he's an incredible young man there's really nothing I can say because I don't want to kiss the kid's ass in fact he's really cool too like the first time I ever talked to him on the phone I was calling him derogatory terms and he thought it was hilarious you know CU like nobody talks to him like that and so we're just like cutting up and like talking like guys he's very Down to Earth but he knows when to button it up like he's look he's sharp dude he should he should hop on a podcast he should come on the ice I would love to hear like him just kind of talk like I'm sure his experience through life has been just incredible incredible and I'm sure he will like there's no doubt in my mind that he he run the country one day you know it's like it's like being friends with Alexander the Great like and it's not just it's not just the position that he was put in because of his family like he himself it's a perfect storm it's a perfect storm he's going to do really incredible things yeah that's all I say how did that feel personally to get invited to something like that I'm sure my whole life you saying like dude five years ago what's today Sunday dude I might have been on a forklift somewhere this whole this whole entire thing to me has been incredible like I had a I had a whole life before this whole career I was hanging steel all over the country you know um like chasing the American dream so all of this stuff is very new to me and I'm just grateful for it even even even if I do get hate I don't listen it is what it is I'm very lucky I'm very grateful I'm grateful for the opportunity I was very and still am very grateful for the people that gave me an opportunity early and what I want to I just want to do the best job I can like anything else I've ever done and if I do that I'll be fine but yeah the whole thing has been almost surreal in every way Justin thank you so much for coming on the iced coffee hour really really appreciate it we'll do it again I'm sure at some point in the future another year from now yeah we'll make it a yearly thing how's that maybe we should we we'll go get some sushi I'll make sure Baron watches it it'll be great sounds good thank you guys for watching appreciate until next time see you