It's More Than Just A Game: Africa at the Men’s World Cup and the Women’s AFCON
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The podcast episode of "Into Africa," hosted by Oge Onubogu and Catherine Zuke with guests Janine Anthony and Chibogu Nnadiegbulam, examines the contrasting performances at the 2026 Men's World Cup and the upcoming Women's AFCON. While nine out of ten African men's teams advanced from their group stages in a historic run fueled by increased funding up to $10 million, biennial competitive exposure through AFCON, and high-quality talent, only Morocco and Egypt managed to reach the round of 16. Experts attribute this sharp decline in knockout matches primarily to poor game management, specifically citing a lack of squad depth for late-game adjustments and insufficient investment in sports psychology rather than just tactical errors.
To secure future success on the global stage, particularly ahead of AFCON matches gaining World Cup qualifier status by 2027, the panel emphasizes that sustained growth requires more than financial injections; it demands better coaching infrastructure focused on developing African coaches, improved training facilities, and commercialization strategies through public-private partnerships instead of relying solely on government funding. The discussion also highlights critical logistical hurdles such as travel restrictions that hinder team performance. Meanwhile, despite challenges including postponed dates due to CAF prioritizing men's football, poor commentary coverage, and low attendance, the Women's AFCON showcased rising competitiveness with underdog teams like Malawi defeating Nigeria for the first time in decades, proving that African women players give their all once they reach the field regardless of external obstacles.
The conversation further explores the untapped potential within women's football by advocating for equal pay alongside badge loyalty and a deeper understanding of physiological factors such as how menstrual cycles affect female athletes. Beyond the pitch, the episode celebrates the unifying power of football through shared emotions and stories that transcend nationality, illustrated by favorite World Cup anthems like Shakira's "Waka Waka" from 2010 and K'naan's emotional "Waving Flag," which connects listeners to childhood memories and national pride. These musical elements reinforce the central theme that football is more than just a game; it serves as a global connector where fans rise together after falling, united by common narratives rather than borders.
In conclusion, the guests express gratitude for their expertise covering diverse African sports including basketball, tennis, golf, and para-athletics while encouraging listeners to continue supporting these initiatives through social media platforms like X, LinkedIn, and Instagram under @CSISAfrica or by visiting csis.org. The overarching message is one of cautious optimism, urging stakeholders to address existing gaps in infrastructure, psychology, and equity to elevate African football globally. By combining increased investment with a focus on youth involvement and better management practices, the continent can transform its historical struggles into lasting triumphs that honor both men's and women's contributions to the beautiful game.
Read the full video transcript
[music]
>> Welcome to Into Africa, a podcast where
we explore Africa's geopolitical
landscape, its evolving global role, and
[music] the challenges and opportunities
shaping the continent's future. I'm your
host, Oge Onubogu, senior [music] fellow
and director of the Africa Program at
the Center for Strategic and
International [music] Studies.
>> Hello, this is Catherine Zuke, associate
fellow with the CSIS Africa Program and
host of the Youth Roundtable on Into
Africa.
>> This was a landmark World Cup for
African football.
And in this podcast, when we say
football, we mean it in the way that the
rest of the world understands it. If by
any reason American football comes up,
we will call it by its government name,
American football. Nine out of 10
African [music] teams cleared the group
stage, which was a continental record.
And yet, only two, Morocco and Egypt,
reached the round of 16. And so, we're
here to unpack the lessons learned on
African football from the men's 2026
>> [music]
>> World Cup. And I couldn't have a better
group of experts joining me to discuss
this. First, we have Janine Anthony. She
is an award-winning broadcaster. She
founded [music] Ladies March, Africa's
first all-women soccer network, and was
the BBC World Service's first African
female commentator to run lead
commentaries at a major men's football
[music] tournament, which was the Africa
Cup of Nations. Our second guest today
is [music] Chibogu Nnadiegbulam. She is
a journalist with the International
Sports Press Association and also an
editor with Ladies March. Janine,
Chibogu, welcome to the podcast.
>> Thank you so much for having us.
>> Excited to to get the show on the road,
really.
>> Yes. Okay, so you know, to kick off, let
me start with you, Janine. Nine out of
10 African sides, you know, cleared the
group stage, which was a continental
record. Yet, only Morocco and Egypt
reached the round of 16. So, I want to
start with the group stage. What can we
attribute our successes in the group
stages to?
>> I think if you'd ask quite a number of
African fans, their feelings or their
thoughts, especially when we had the
seatings and the groupings, I'm not sure
people would have seen 90% success
rates. I'm not sure people have seen
that. What people don't know behind
those numbers are that this was the
World Cup where there was more money
afforded to national associations, which
are the associations that house the
teams, in terms of preparation. I think
Shivo can clarify for me. I think we had
up up to about $10 million
or maybe more in terms of preparatory
and participatory fee for 2026 to help
to enable them train for this. And what
that helps you get is quality amenities,
the quality of friendly games, and
travel is expensive across Africa. So,
when you look at what that money affords
you, um there's a saying you say in
Africa is to say, "If you fail to plan,
you plan to fail." At this point, they
were not planning to fail cuz there's
now more money afforded to prepare for
that. So, if we're talking about the
money angle and you compare it to the
last World Cup according to the data
that we had, that was about just around
a million dollars as a participatory
like a training fee ahead of the
competition. So, money makes it better.
And when there's more money, there's
more opportunities. There's more
opportunities, you get better. And I
think that is one of that. That's not
all of that. Secondly, we have an AFCON,
which is the Africa Cup of Nations,
which is comparable to what we have with
CONCACAF and CONMEBOL and the UEFA every
2 years. It means whether we like it or
not, we see our rivals' faces. I'm
Nigerian every 2 years.
Sometimes every year if there's no COVID
or whatever happens. So, you get to
literally come from one competition into
the qualifiers for the competition into
the competition again, really. So, there
is a lot of understanding of playing
within the African terrain. And so, when
you have that much competition
and more money, you get better. Thirdly,
you have quality players on the national
teams. So, when you have the money and
you have the competition and you have
the resource, the talent resource,
you're going to get a 90% success rate
at a World Cup where the rest of the
world barely expects it. And so, it's a
win-win for us.
>> In addition to all of this, the
expansion of the World Cup was really,
really massive, especially for Africa.
We used to have five teams go to the
World Cup. This time, 10. Nine qualified
directly and then one was able to
qualify through the intercontinental
playoff. And you could see that right
from the qualifying because the
qualification stage actually the
qualification process changed. It became
a group stage thing where you had all of
the top team qualifying directly, and of
course, the best second place teams
first of all the African continental
qualifier before going on to the
intercontinental qualifier. So, you
could see the competitiveness
even within Africa increase just to
jostle for these places. Cape Verde
finishing ahead of Cameroon in the
qualification process. Imagine that. And
then, we had the one of South Africa and
Nigeria being in the same group and at
some point in that group Benin Republic
was at the top of the group. So, these
really interesting things happening
right from the continental stage. I
think it also came to the fore when they
eventually came to the big stage to
showcase what they're made of and really
like one of the DR Congo players did
say, he said "Now, African teams can
dream big." Wissa, that's his name. He's
He was the goal scorer for for DR Congo
and one of the brightest stars for the
team. I mean, they were the ones who
qualified through the the
intercontinental qualification stage and
to for them to get there, they beat
Cameroon, they beat Nigeria in the
continental qualification stage. So, you
just see that right from the African
continent, everything is becoming more
intense when it comes to competition
before they eventually even go to the
World Cup stage and it was so good to
see that nine teams qualified to the
next round from the group.
>> Yeah, and Teboho, I want to get your
take on something cuz I saw some
European commentators early on saying,
"Well, this expanded World Cup format is
going to, you know, dilute the quality
of play." In my opinion, I think we saw
the reverse where we had teams that we
assumed would be fantastic that came up
against, you know, a Cape Verde, the
small island nation, but had the heart
as you know he's pointing out this
accumulation of expertise, financing,
and so on. So, I I don't know what your
reaction was when you heard those takes
and what you felt when you heard, you
know, claims that it would diminish or
dilute the quality of game.
>> You know, that's what comes with
something new.
I mean, at this point even FIFA is
considering maybe 64
in the 2030.
>> [laughter]
>> You know, because of how successful this
particular one has been. Imagine
Curacao. Like who that thought that they
would qualify? And the interesting thing
about this, yes, it is it was expanded
and a lot of people might say, oh,
because it was expanded, we are having
teams like Curacao and like. But then,
like I mentioned, look at the Cape Verde
finishing above Cameroon right from the
qualification stage. So, that tells you
that things are becoming different, you
know? So, yeah, those comments were
there and obviously, I wanted to see how
this pans out because I think everyone
else the same. And going into the
competition and seeing how Cape Verde,
we had Egypt drawing Belgium in the
group stage. You know, right from the
first round of matches, Africa had
already begun to show that, look, we're
not here to play. Morocco, they drew
Brazil. In fact, they they were scoring
first. It was up to the opponents to
come back. I think right from the group
stage, we saw an African side showing
what they're made of. Portugal, that
draw against DR Congo. Really? And then,
we had Cote d'Ivoire beating Ecuador as
well. Listen, from the get-go, we knew
that Africa was prepared for this and
I'm so glad that they were able to
showcase because now, another reason why
I really um happy with this 2018
competition is five of these teams
qualified. None of them actually topped
their group. None of the African teams
topped their group. So, we're getting
there. Five of them finished second,
including Cape Verde, which surprisingly
finished ahead of Uruguay, a former
champion. And then, we had the four
others finishing as third best among the
third best teams. And we had a situation
whereby these teams actually went to the
next round as pretty much underdogs, you
know, because but when it comes to the
ranking, I mean, even with the resources
that they need mentioned, we're still
lagging behind. Let's be honest. When it
comes to these things, you know, it was
so great that we had to push the
European teams, the South American
teams, the teams that are seen as way
above us and surprised the world. So, I
think that that's why at the end of the
day this 48-team tournament was a huge
success, especially for Africa. Also,
because just to mention at the last
World Cup in 2022 where Morocco actually
got to the semi-final for the first
time, we could see that all of the
African teams in the five African teams
that competition, they won at least one
game. And they were able to get like
four points, four points, except, you
know, Morocco that got seven points on
top of the group. So, just imagine for
one moment that it was a 45-team
tournament. We'd probably have all five
of them going to the next round.
But, yeah, so now it's the 48-team
tournament. Well, let's go together. I'm
ready. [clears throat]
>> [laughter]
>> And like the joy, I mean, I was running
around DC like a madwoman, I have to
say. The joy of watching all these games
in the group stage and just being like,
"Oh my god, I think we're going to do
it." I think And I was admittedly a bit
cocky and I was running around DC
saying, "It's coming home." And home
just being the African continent.
[laughter]
Um and this I mean, the highs and the
lows. So, we had this amazing, beautiful
high with the group stage and then we
got to the knockout stage and
it was just this really crushing roller
coaster where we would do pretty well
until the 80th minute, until the 86th
minute, and everything would change. And
like, Janine, I just want to know what
would you describe that drop-off as? Or
what would you attribute that change to?
You know, the successes in the group
stage and then this and especially the
last half of these games at this 80th
minute mark where things felt like they
just completely went sideways.
>> I think when you follow football, even
with the best quality of players or the
most optimal condition, there's
something we know in football called
game management. Game management means
that even with all the resources at your
beck and call, you have to intricately
manage the game because number one, and
it's dying embers. That means there's
high pressure. There could be tactical
drop-offs.
It also it wears on the body. So there's
something that happens to the body that
then happens to the mind and vice versa
because it's getting to the end. I am
most tired when I know I'm almost done
with my race. Like I'm like, I'm fine if
it's a sprint, but when I know the
finish line is just in my nose, that's
when I just want to grab it. Which means
there is a propensity that there will be
lapses in judgments. And so game
management is not just attributable and
Carback me up on this, but game
management is almost attributed to
coaches, even more than the players.
>> Yeah.
>> Because they understand that the players
are out on the pitch and doing their
thing. Now, coach, you need to manage
the game where mentally,
psychologically, and resource-wise, you
can see out the results. And I think
that's one of the things that was
lacking. You also have to look at squad
depth. So that game management means
that then I'm going to bring my
experienced midfielder or defender to
see out the game as against just
charging the boys on the pitch. Like, go
boys, 85 minutes, go, keep going.
It's also bringing in the players from
the bench. And that's what a number of
all these cuz when we got to that point,
it's the business end of the
competition. This is what these teams
know how to do. They know how to game
management. They have the squad depth to
support where you're like, "Okay, I
think I can take one or two players out
now." Not just to infuse some sort of
fresh energy, but also time-wise is also
a delay tactic to break down play, break
down momentum for your opponent
and to kind of revitalize your team. And
I thought that that was lacking in some
games. It was quite a recurring thing
where the games were not managed
effectively towards the end. Because
that's where the top teams, or the elite
teams, know how to up the ante. They
know how to increase that pressure.
Because they're used to it. It's what
they do in the Champions League. It's
what they do in the league. It's what
they do in the competition. They will
increase that pressure. They have the
squad depth. They have the mentality.
And I mean, when giving instructions or
when the board is raised up or whatever
that you've got 10 more minutes, you've
got They begin to up the ante. They
begin to put in more of that pressure.
So, I do think that the game management
was something that I would say pretty
much could be improved markedly. I think
this 48-game pilot, I would call it,
shows what is possible
if the African associations are serious.
They would take this to the drawing
board. They would invest in that sports
psychology because it was really, really
crushing. Like, I don't know how many
sad TikToks and snaps I did because of
the drop of I don't know. I just lost my
marbles at some point.
>> I was liking and retweeting all of them.
If they would be fresh from the clip
market and I would be the first one.
Chimgo, over to you. I actually want to
pull on this thread. We've covered, you
know, the technical element of it on
sports management and I want to pull on
this thread about the psychology of it
all, right? Because speaking of these
memes, there were a lot of memes that
were like, "Did we lose our focus? Did
we lose our grit?" I don't know what the
word is late in the game. Uh what do you
think of that?
>> So, I mean, really there were lots of
reasonings that I mean, fans at home
obviously were given regarding the
drop-offs. And yes, I would probably
lean towards a lack of concentration
than towards, you know, there was also
the talk about inferiority complex. I'll
rather lean towards the loss of
concentration than the inferiority
complex. Because like Janine mentioned,
this is football. And
to be fair, you're playing against an
opponent. They have a coach. They're
reading the game as much as you are. So,
for instance, in the game between
Belgium and Senegal, yes, Senegal
leading, they were controlling the game
in the first half, heading into the
second half, and you know, they lost the
midfield when Pape Gueye was taken out.
He got angry, obviously, and he has
taken a break from international
football for now. We'll see what happens
in the future. And then, you also want
to look at the Belgian side that made
substitutions that actually eventually
gave them the win. Romelu Lukaku came in
at half time. He scored the first goal.
He was assisted by a substitute. So,
what are we saying? You know, this is
football where the coaches are reading
the game and trying to see where they
make things work. And Belgium, even at
that moment that they were losing by two
goals to nothing, they had a history
where they have actually come from a
two-nil down a two-nil deficit to
actually eventually win a game. So, they
had that history behind them as well,
and they were really looking forward to
to make that happen. So, yes, probably
the loss of concentration part as well,
because come to think of it, football is
also a sport where some of these players
can wear you down. They run you ragged,
make you tired, fatigue. And then, also,
let's say in the game between Egypt and
Argentina now, that was another
controversial one, bone of contention,
you know, a lot of things. But, we
cannot argue the fact that there was a
Messi magic at the end. And eventually,
Argentina was down in like two goals in
few few minutes and towards the end of
the game as well. Yes, Egypt were angry,
some calls didn't go in their favor and
things like that. But, let's look at it.
You were still leading leading two goals
to nothing. Even the goal that was
disallowed because of what happened
early on during the progress of the
play, you eventually scored the second
goal after that one. So, maybe, just
maybe, it affected their psyche,
probably the way Argentina was playing.
Maybe it affected them mentally. So,
that's where the loss of concentration
could come from or that's where the
mental side could be affected or the
psychological part could come from.
>> What would it take
maybe over the next 4 years for us to
build up our sports management systems?
Is it I'm sure there's a financial
element to it, but Janine, over to you.
Like, what would you want to see in the
next 4 years to get us ready for 2030?
>> I think it's the same thing that we've
wanted. I think this time around, uh
building off from this World Cup, there
needs to be sustained momentum of
growth. Now, that sustained momentum of
growth must come with failures, but they
must be sustained nonetheless. African
fans are deeply passionate. No one likes
to play 10 friendlies and lose nine of
them, but they must be done because
practice makes perfect. The quality and
the gap between the elites in football
and the developing in football is
closing and must continue to close.
2030, the World Cup will come to Africa
via Morocco. We had our showing in 2010
in South Africa. 16 years on, which is
presently today and 20 years when it's
in 2030, two decades. It's a generation
away, yeah? So, there must be marked
improvement. So, 2030 is going to be
played across I think six countries, but
cuz it'll be the centennial version, but
the main host is going to be Morocco,
Portugal, and Spain. And so, based off
that, it will come down to what's Africa
and kind of like around Africa's time
zone. And so, with that, what needs to
be seen in the next four years is
sustained momentum of growth, and that
can only happen with investment. So, we
need to have more tune-up games. There
needs to be more tune-up games to
improve the national teams. There needs
to be improvement of coaching and
coaching badges because we talk about
that loss of concentration, we talk
about the game management. All of those
decision-making falls down or boils down
to the coaches. So, we're going to talk
It's a different conversation about how
there isn't quite the number of black
coaches around the world. Like, it's we
see that very clearly, yeah? And so,
with Africa, we need to really invest in
sort of like grassroots coaches, African
coaches. And if we want to definitely
develop by getting some of the best
coaches across the world into our
national teams, even better, let's get
them, but there needs to be investment
in that as well as investment in
building the national teams. There also
needs to be investment in improving the
pipeline of players into those national
teams. We just don't want to go on
shopping sprees on already made players
in different countries. We want to make
sure that there's the hunger, there's
that desire that we're shaping within
our continent and feeding into the
national teams as well. So, that needs
to happen and I cannot tell you how much
this happens with women's football in
Africa where there's a lot of like local
talent like that is being developed or
they're sourced and then improved upon.
And I think that when we have that local
talent that we're improving, because how
old is Lamine Yamal when he won the
Euros? He's already a European champion
and he's winning a World Cup at 19.
So, if you have a 13-year-old right now
sitting somewhere in Lusaka, playing
somewhere in Nairobi, you know, juggling
the ball in Cape Town, 4 years is a
world of difference.
That talent well harnessed can make it
into the World Cup squad so that we
cannot just talk about game management
of loss of concentration. We also talk
about squad depth, squad quality that
also feeds into that as well. And I
think so that's really very important,
making sure that there is the quality of
the games, this consistency of the
games, tune-up games, the investment
into coaching and everything around
coaching. So, it's not just oh, like
there's a manager, sports nutrition,
dietary needs, psychology, you know, the
things that we need to make it right.
Ensuring that we are putting into
scouting resources and the
infrastructural development. Morocco is
such a shining light. South Africa,
North Africa, I love what Rwanda is
building as well. Where there is the
infrastructure,
world-class facilities. Like if I, as
Jenine Anthony, I know that I'm playing
in a place that I'm liking the grass,
I will win the World Cup. I will.
>> [laughter]
>> No, I mean, like here's the thing,
because if you're going to be improving
your quality, you know, across the world
in terms of the best leagues, they know
what playing in a good stadium feels
like. They have that experience
doing that. And so, you see that it
raises their game as well. Like the
quality of the infrastructure, the
pitches also raises their game. Like I
hope the people listening to this
podcast, like football is such a game of
many things colliding to give a result.
It's not just that one team scored and
the other It's so many things that have
built into gaining a win or with gaining
a trophy. And so, when you look at all
these things have to happen in 4 years,
not in that order, but these things need
to happen. And finally, there needs to
be commercialization. So,
there needs to be African football is
largely government funded. And I don't
know how anybody wants to quote this.
That is what the fact is. There needs to
be privatization of African football
where there is investment into that or a
public-private partnership where then
government doesn't have to figure out
infrastructure, coaching. No. The money
injected Yes, FIFA injects money, but
the money the sport makes within the
country itself can also be put into the
development of sports. Sports is now a
business. It is a career. And it's not
just about feel-good. It's not about
uniting a nation. People have jobs,
careers, build generational wealth from
it. And so, when you have that
commercialization as well, like making
sure that the game is marketable enough
that there's injection of funds that
improves it. Again, I think I've said it
already on this podcast, like it's
win-win. Win-win for all, really.
>> Chibogu, I have
a question for you. I actually have two
questions, and I'd love to get your
takes on both.
What do you think of this new proposal
by Infantino
to
sell off a part of FIFA to private
equity?
And whether that model, in your opinion,
would be
a type of model that African
footballing organizations can emulate to
raise more private capital. And the
second is on sports betting and whether
you think or feel that
sports betting has been a net good or
net negative for African soccer overall.
>> Uh betting, no, I'm not really an expert
on that. With regard to what Infantino's
proposal is, I can't really say what has
happened until now and how the football
world is reacting to this
because yes, FIFA is trying to explain
that this is for the benefit of football
in the long run, you know, and it's
something that will bring
that will increase the money that goes
to the member associations from like $8
million
to $20 million for each $20 million for
each um member associations, which of
course is a deal that anyone would jump
on, you know, but then you have to look
deep. A lot of media, they're beginning
to say who the investor actually is, you
know, and all the connection kind of
links of course to the US president and
we all know how everything has evolved
until now from the peace prize to
Balotelli Balogun's red card, you know,
everything going on. A lot of media,
they're just bringing all of these
things together and looking at it as
it's not like it's a bad thing in its on
its own, you know, but I feel like how
it has progressed to this point. One
Another thing that a lot of the
federations, UEFA, at this point
CONCACAF and AFC the Asian Federation
they've all rejected this proposal and
you know, they're bringing different
reasons.
One of them has to do with due process.
I mean, they heard about this from the
media just like everyone else is hearing
about it which well, it's not good
enough for something of this magnitude
of this significance which in essence
should benefit them. Okay, so they are
major stakeholders in this. And then
also they're talking about the unity of
this because UEFA having an emergency
meeting for this and already announcing
that they are boycotting the World Cup
if this goes ahead. This is already
dividing the world of football.
So, everything about it so far hasn't
just been accepted in any shape or form.
And it's to be honest, I think it's not
going to work because at the end of the
day FIFA actually stated in their press
release that this can only go ahead if
majority of the member associations
accept it.
At this point, most of the 211 national
associations have refused it. The
Confederation of African Football, what
are they waiting for them? But even if
whatever they do, it really won't matter
now because we've seen press releases
from three confederations refusing this
particular issue. So, it's supposed to
bring in more money you're selling, but
personally you want to look at the fact
that at some point, yes, FIFA is
insisting that they will still be in
charge of the operations, in charge of
organizing this tournament, in charge of
you know, everything. Except that it's
going to bring in more money.
But we know how business works. I I
Gianni can speak more about how business
works. People don't put in money without
expecting anything. So, even the long
run, they want more tournaments, you
know, because we want to make more
money. So, make more tournaments. I
mean, in this ecosystem where
organizations are already complaining
about players having too many games,
it's already an issue, injury issues.
So, imagine bringing in more tournaments
because obviously the investors will
want more money from this tournament.
And there Another angle to this is you
would want to host a competition in a
place where they will pay more money,
you know. You would want to increase it.
Already, the World Cup in the USA has
already been bashed for the increased
ticket prices. In fact, they will want
more
ticket.
They would want to increase that even
more, you know. So, in as much as FIFA
is saying, "This is the situation at
this point. We will still be in charge.
They will not interfere." And all, it's
difficult
football fans otherwise. It's difficult
to convince UEFA, CONCACAF, or AFC at
this point.
>> I have a take on this, which is I'm a PR
professional. I cannot state how much of
a disaster this is. This is a disaster
because timing-wise, I do not think
that this was kind of the right time.
Look,
I don't know how to explain this.
Football is the people's game.
And the people are can be hesitant to
change. We literally have been talking
about change. We know how much expanding
to 48 teams took an arm, a leg, and
everyone's animals as well. You know, it
took so much to convince and not just
even convincing, then the evidence
before our eyes with the play. Then you
have people that have maybe been turned
from doubters to believers of the
project. If you understand the pulse of
the game, how it's the working man's
game, you understand that everything
takes time. I don't think Spain has
gotten home yet from all the World Cup
celebrations, and there are already
changes being talked about, being
tabled, and deadlines around that. I
think I think this World Cup I
personally think this World Cup needed
some reflection. It's It's great to hear
of its commercial gains and its
profitability. But, there were a number
of things at the base of this World Cup
that needed a debrief
and perhaps a reassurance. We're
Africans.
An African referee couldn't be at the
World Cup. Africa's best referee
couldn't be at the World Cup.
There were travel restrictions at the
World Cup. There were quite a number of
things that the World Cup hadn't We
could understand that play was, you
know, it wasn't played. If the end of
the World Cup, there are things that
need addressing first
that haven't been addressed, that there
isn't a call to action on how things can
be improved on. There was a lot of
talking points, you know, that hadn't
been addressed. I think what had
happened is all this have been
commercially viable. Let's put in
another commercially viable idea. People
wouldn't listen to it right now because
there's still so much to be addressed
from this World Cup. That was a first.
You have for the first time almost a
30-minute half time. Like, people are
still salty of that.
So, it just feels like too much too
soon. People don't know And then, right
about now as well, it's 64 teams. So,
we're like, "Hold up. Hold up. Hold up."
There's so much going on
that that's not the pace of the sport.
The sport has its future. The reason why
we're here now, 10 years ago we weren't
here with the money that with football.
So, it's not as if football will not
change. We didn't have the technology VR
that I'm speaking of now. So, football
will take changes. It just need to take
take changes in stride and in times and
in seasons.
>> Yeah. I mean, down to I think in my as a
casual viewer, the sort of what felt
like the final nail in the coffin when
it comes to trust was that reversal of
Malabo guns right in my opinion. And I'm
a casual viewer, so I can only imagine
for the people. But I I want to end with
last but seriously not least, WAFCON.
Janine, you started Ladies March because
women's African women's football was,
you know, close to invisible in the
media. What are your early takes? We've
already seen quite interesting results.
Tanzania, my country, beating South
Africa 2-1. Is it coming home? Maybe.
>> You've jinxed it now, CATHERINE.
>> NO. NO.
>> You jinxed it. That's why you did that
at the WORLD CUP.
>> NO. NO.
>> NOW you've jinxed it for Tanzania.
>> No. No. No. No. No.
>> I had to call it out.
>> I believe. No, I believe this somehow my
words will be jinx-proof. I believe.
Except don't quote me. Don't quote
[laughter] me on that. But also Nigeria
2-3 Malawi beat our, you know, I mean,
the country with the most wins, 10 wins.
There was a 6-0 game, Zambia-Egypt.
I just want to hear your takes. I want
to hear what you all think of WAFCON
2026, whether there's been any whether
been changes, positive changes, any
negative changes. Over to you. Wait, now
I'm going to overthink the jinxing.
>> Please don't.
>> Chibogou, over to you. What are your
takes um as an editor with Ladies March
as well?
>> Yeah, so I mean,
the WAFCON is finally happening, first
of all. And we said about it this
competition was postponed from March.
It's just annoying first that CAF, the
Confederation of African Football, no
matter how they want to sugarcoat it, no
matter how they want to say it or put
it, they keep making women's football an
afterthought. And it's really sad that
this is the case. It was postponed from
March. And And yes, we got the increase
in prize money. It's doubled. You know,
it's like giving a child sweet. Oh, you
know, sorry for what we need. Oh,
please, give me a break. It's like
anytime they do this, then I'll say,
"Okay, we've increased the prize money.
Please, you have to increase the prize
money anyway. Just don't keep postponing
this." Okay, so going into the
competition itself, the negatives, let's
start. We're having bad commentary, poor
commentary of these games, which is not
nice compared to what we're getting on
the pitch.
And then, we don't have a lot of fans.
That seems to be a decade-long issue. I
really wish that people get to realize
how much value this women have. We're
having a team, 10-time champions,
Nigeria. It's a rare thing, not only in
Africa, in the world. We should Right
from Nigeria, we should appreciate these
women more. And then, we're beginning to
see a lot of other teams catching up,
which is one thing that the Women's
AFCON this year is showcasing. You saw
the game, I mean, the game against South
Africa, Tanzania beating South Africa.
And of course, the biggest one of them
all, Malawi beating our sisters, Tabitha
and Temwa, beating Nigeria. You know, I
go back to the joke that they had in the
build-up to this. So, there was a round
table where there was Asisat, and there
was also Tabitha. And Asisat was already
telling Tabitha, let's not forget that
these two, they actually played in China
in the past. So, Asisat was telling
Tabitha that she should calm down
because I mean these other players I
know what they're made of. And Tabitha
said, "No, it's Nigeria that needs to
calm down. Please, you guys should not
give us 5-0. 1-0 is enough." And then
when the game came, what did we see?
They actually split the five and you
know, Malawi took three
and [laughter] Nigeria two. But anyway,
I mean, I was so happy particularly for
the Cameroonian sisters because they
have longed for this moment for so long,
you know, and it's finally come. Now
they want to go all the way. They want
to get that World Cup ticket. And it's
actually possible, you know, even though
they are in a difficult group which also
has Zambia with Barbara Banda. You know,
the interesting thing about this group
also is the fact that we have players
who are Ballon d'Or nominees, players
who in the Guardian top 100 players of
the year.
We have African players actually doing
so well in their clubs abroad. So, and
this WAFCON is really showing us these
players and showing us how far we've
come in spite of the negatives we've
also seen. So, I'm really glad that, you
know, we've had Yeah, Nigeria
losing I'm not happy, but I'm glad that
we've had this plot twists, you know,
because somehow this has also made the
world pay attention to this competition.
And we'll see how it goes because now
it's straightforward. You finish in top
two, you progress to the quarterfinals.
Bottom two, you are out. And what's
interesting about Nigeria's group now is
that there's a possibility that Zambia,
Malawi, Nigeria all finish with six
points. Sorry, Egypt, but yeah. There's
that possibility. And that will bring us
to a tiebreaker. When you talk about
tiebreaker, it starts with head-to-head.
So,
that's another thing I'm looking forward
to. It's going to be painful that one of
these teams might have to go down even
after having six points and winning two
games like the others. It's going to be
heartbreaking. But then again, it's also
something that is going to accentuate
the quality of this competition. And
we'll see how it goes from here.
>> Janine, over to you. We'd love to hear
your take, see your opinion, and maybe
even some insights on the industry at
large. If there's been any sort of steep
increase in investment
in women's
football in Africa.
>> I think this particular WAFCON is a
World Cup qualifier. And so, I think for
a number of the players actually in the
national teams, there are two things at
stake. Either win this competition or
get one of the four tickets for Africa
to the World Cup. And it's going to be
2027 in Brazil, same time next year. And
so, there are a lot of incentives riding
on this particular competition, which
makes this um I think Chibog was
alluding about when there is competition
like when there's something more to play
for. It's great to be the African
queens, but it's also great to showcase
the world in Brazil exactly, you know,
why you're there. And so, there are
incentives for these teams.
>> So, you see what Cape Verde did at the
men's World Cup where they held European
champions. No, no, not even just that.
Like, the thing about like holding
Argentina to a result is exactly what
Malawi has done to Nigeria. Nigeria is
one of maybe six, seven countries in the
whole world that have been to every
women's World Cup competition since its
inception in the '90s. I think 1991
specifically. So, for you two, this is
the first time you're playing a WAFCON.
But you said, "Hold my smoothie. I'm
going to hold like the 10-time
champions. And it's not just 10 times.
If you have to add the other versions of
the WAFU Cup, Nigeria has won it more
than 10 times. Technically, but
officially it's 10 times. And so, the
first game you're getting that scalp is
like the enormity of that is exactly
like why we like the women's game. We
have invested in the women's game from
Ladies March. Chibogu and I have covered
so many women's football competitions
even out of pocket because we mostly
don't get funding even from media houses
to actually cover the women's game. We
don't. The women's game, women's
football has been an absolute labor of
love. Absolute. We have ensured that we
will tell the stories of these girls
that are underrepresented. Their stories
are not being told. They are not being
marketed. You barely know them. Like
these girls end up being on social media
so you can even put a face to the name
or even just have a name because they
play this game with all of their hearts.
Give you the insights. What's happening
behind the scenes. What their
personalities are like. I should have
been at the WAFU Cup, but I couldn't
because it was canceled. Like I had
flights. Everything was ready. And so,
to what Chibogu mentioned about how
there's so much that is happening in the
women's game because then if you're
making a plan that is saying, "Oh, you
know, July is going to be World Cup."
And people have plans. And there's a
plan for the women's AFCON in March.
Stick to it cuz I couldn't be there
because then plans change and now the
women's game is missing one fan. And
that's what happens. These are the
domino effects that we speak on about
what generally then makes women's
football in a space where it needs huge
investment, huge improvement, huge
marketing because there's a saying in
Nigeria about the women's national team
that have won. And by the way, Nigeria
women's national team are the most
successful national team in Africa, men
or women. Like it's not even comparable.
10 titles is undisputed. But there's a
saying in Nigeria by Nigerian fans when
they speak about women's team, they say
the women's team that they deliver.
Which means they'll be delivering. Like
they don't start
like when they go on the pitch, like
even if you give them zero or you give
them 100, they will deliver. But at the
end of the day, this delivering is
mostly because of talent and is more of
talent and drive than resources put in.
We will have a completely different
podcast if I go on that line and I don't
want to do that. It's because of a lot
of the passion and the drive than the
funding, than the actual catering to
these national teams. And that needs to
be improved because we're going to see a
women's World Cup next year and you
perhaps have Chibogwa and I back on the
podcast again talking about it. And
we're going to be like, yeah, you know,
kind of expected because when you fail
to plan, you kind of like plan to fail.
And that doesn't really help where the
women's game globally has already gone.
Women's game has gone far. When we
started covering women's football, I
don't think I dreamed the kind of
success that I'm seeing now. We've been
doing like this match for for 10 plus
years. Where the game was 10 years ago
is not where it is now. And Africa
[clears throat] is still kind of somehow
somewhere kind of like trying to figure
out where its place is and that just
needs to be improved. So, WAFCON, we're
definitely enjoying the best of women's
football irrespective if Nigeria is
doing its part or not. We're enjoying
what Morocco is bringing to the party,
South Africa as well, another champion
being held by Tanzania. We're having
Ghana resurgence and all that. And Cape
Verde as well, Cabo Verde coming into
this competition. I know you're so
excited. Put that for Tanzania. I think
it's coming home. The Cabo Verde team,
like, you know, taking a lot of support
and inspiration from their male
counterparts. That's also that's playing
with them in this competition. So,
um
we are excited to always talk about
women's football. We are always excited
to have a platform that allows us to
really speak and we are just speaking of
a tiny fraction of what women's football
is really all about in Africa. We want
the youth to get involved. I'm loving
the fact that we can speak about it on
this podcast. Let's get involved. Let's
get the youth involved. Like let's go to
the games. Doesn't have to be a WAFCON.
These women play in leagues. They play
in community leagues. They play in
championships in our respective
countries.
Most times you don't even pay a ticket
to get there. And doing content around
women's football is how to get the word
out. I have held a position at a social
media company where I think one of my
fastest growing sports accounts was a
women's football account. Because not
only were they always doing content
around what they do. No matter how
small, no matter how non-fancy it
looked, the fact that not only were they
engaging with the community on social
media, they also had people in comment
section saying, "My daughter plays. Can
I join your academy?" Oh my god. They
did it on their own. And so there's so
much that can be achieved around women's
football. It builds women's communities.
Women know how to communicate. Women
know how to trust each other. Women know
how to depend on each other. It's a
team's game. So it's much more. And
there's also investment into
understanding more about women's health
in sports. So there's been conversation
about how the menstrual cycle also
affects female footballers. There's so
much that we have untapped around
women's football. And platforms like
this helps us finally speak on what is
truly important on our continent. Sports
is important. Women's sports is
important. Equal pay is important. But
at the end of the day, these women will
give everything for their badge. And the
WAFCON is just a small fraction. But our
biggest magnet to see that women's
football in Africa
is growing and has the propensity to
develop more than what we expect. Same
thing that we're giving to the men's arm
of football on the continent.
>> I quite literally couldn't have put it
any better.
I mean, I know we've talked about the
World Cup and now AFCON, but my heart
feels really full talking to both of
you.
>> [laughter]
>> Like I actually want to go outside right
now and start dribbling.
And I haven't done that since grade
eight. You are both so cool. You're both
so brilliant. You're both so passionate.
It is a crime that you guys are not on a
full media package right now in Morocco
covering this game. Like that's already
a loss to everyone. And whenever I watch
WAFCON games, I'm struck by the fact, as
you put it, there have been a lot of
obstacles to overcome to just get there.
And so when people show up, they're
putting their all. You're never going to
watch a game where somebody's falling
asleep. Absolutely not. So, okay, to end
this, we ask into Africa for people's
favorite music or what they're listening
to. And I would love to know for both of
you what your ultimate and your favorite
World Cup song is to wrap it up there.
Waka Waka. Shakira's "Waka Waka". I
mean, it's a banger for a good reason.
>> Is obviously our first World Cup on the
African soil. We have a number of
honorable mentions. Like I have
obviously Shakira's as well, but I think
fun fact, I have a blog sports like
probably 10 or 11 years ago I wrote
about exactly this question you asked
about like best World Cup songs. Like 11
years ago I was my musings. So and I
literally
>> Send it to us. We'll add it to the show
notes. Yeah.
>> I will. I will. Like it was so
interesting to, you know, be reminded
that oh my god, like 11 years ago, about
10 years 11 years ago I think, I wrote
about this like World Cup songs because
it's something that I've always been
fascinated in terms of also how football
sells itself through music and also, you
know, unites the world through music and
via sports. And so, it's always kind of
like tough because we've had fantastic
World Cup theme songs. Like, I
personally have had fantastic World Cup
theme songs. Waving Flag by K'naan. Oh.
>> That's my favorite. Honestly, honestly,
honestly, sometimes I cry a little when
I listen to it cuz it reminds me of
[clears throat] like my childhood.
>> Fair. The lyrics, like, there's this
sense of nationalism and pride that it
brings. It's not like, "Oh, let's dance
it away." It's like, "Wave your flag. Be
proud." And it goes beyond the field.
So, I do understand. I'm with you. I
don't cry, Catherine, but I'm with you.
>> [laughter]
>> I'm with you.
>> Wow. Okay.
>> That it is very heart-tugging and it is
emotional and it just gives you It's
almost like a national anthem.
>> Yeah.
>> Like a personalized anthem for you when
you think about where you're coming from
as Africa and it starts. So, there's
obviously Waving Flag. Like, that World
Cup seems to have like a lot of bangers.
Like, that 2010 World Cup.
>> I mean, cuz it was in the African
continent, so long.
>> Do you know what you get? So, it's like
>> Right. Yeah. Right.
>> [laughter]
>> It definitely had a lot of that. So, I
definitely My honorable mention is
obviously Waving Flag by K'naan. I love
Cup of Life by Ricky Martin. I think it
was at the 1998 France World Cup that
had a lot of like salsa. And see, when
it comes to salsa, girlies,
>> They've got you.
>> I don't play.
>> [laughter]
>> So, it had a lot of like all the music
and everything and I love it. But, Waka
Waka, I mean, it was just us.
>> It's beautiful. I forget
the South African band that was
>> Freshlyground.
>> Freshlyground, yeah. Yeah, so I think
when they came in with those vo- oh, the
chills. Like, I get chills.
I love it.
>> Yeah, so Waka Waka, I think Shakira like
the It's that
>> Yeah, I I also love Waka Waka and of
course the Waving Flag as well cuz I
mean, for me they remain like the
all-time best. But just to bring it a
bit recent, you know, it's not like they
beat the other ones, but I like DNA. The
FIFA anthem put this recent World Cup
more than a game. You know, to be
honest, after I came back from from
Mexico, I had that song on repeat for
more than a week. Yeah, because there
was just a something about the lyrics of
the song
that when you fall, you get to rise
again.
And Andrea Bocelli sang in Italian, and
then the Korean singer, I think I don't
want to make any mistake with her name,
the Korean singer also sang in Korean,
and then it was just flowing.
And I really loved the chorus. It says,
"It's more than just a game, it's our
DNA." You know, that kind of thing, it
just like made me realize even more how
much this sport means to people, to
fans. And they were playing this song
like almost every time we were in the
stadium
before kickoff. They were always playing
this song. I just I had goosebumps every
time.
You know, it was so cool. So, yeah, I
don't like it the best always, but I
guess just to be recent a bit, let it
not seem like
>> You know what? And I think one thing
about World Cup songs is because it
happens every 4 years, you don't get to
like review all the World Cup songs you
Because I remember when I wrote on my
blog spot about like my favorite World
Cup songs, Waka Waka wasn't my top World
Cup song.
>> It was number four. I read it.
>> Yeah, they were number four. Thank you,
Chibogu. Like you exposed me.
>> [laughter]
>> Because I think I still there are some
there are other like World Cup songs at
the time that I enjoyed more. I think
even Waving Flag was higher than the
Waka Waka for me.
>> Yeah. I think Waving Flag was second.
Let me help you.
>> Yeah. So but like you would think
Chibogu wrote that blogs but it was me.
It was me.
And you know, I'm the author you know of
that but yeah, that's my girl. But you
know, then look at the value the how
evergreen that song is. Where you were
when you heard it, what happened, the
kind of replay value that it had. Waka
Waka has beat all records. That's what
interests me with
like other like World Cup editions and
newer songs. It's like let's see over
the test of time, you know, like how
much does that look cuz Waka Waka feels
like it's on a throne of its own and
it's been like 16 years of that.
So I think that is more than just a
game, it's our DNA. And for people that
are talking about it, none of our
countries went to the World Cup. But it
doesn't matter because it's more than
just a game really. Like it doesn't
matter if you have your own flags being
waved or your anthems being sung at
those grounds. It's the fact that
football is so beautiful, the emotions,
the stories, the way it unites, the
things that come about it is beyond your
country or being personalized. Like
you're happy for a stranger.
>> Right.
>> Like you're literally happy for Spain.
Like I've never been there. You know,
it's like
that that kind of thing.
>> Exactly.
It's amazing.
>> Ah. What a perfect place to end it.
>> Chibogu, Janine, thank you guys so much
for your analysis, for your time, for
your expertise, for your contributions
to the sport, for your contributions to
women's sports, to African football. I
just feel that we are in safe hands with
the both of you. So thank you.
>> Thank you so much and we love that we
get to bring these insights to the fans
listening all around the world this
podcast. Please, please continue to show
love and follow the game, the women's
game. It's currently on. Use hashtags.
Just do as much as you can. But, also
like like yes, let's continue to support
African football and more broadly like
African sports, whether it's basketball,
tennis, golf, you name it. Like we're
amazing African athletics, amazing
Africans doing amazing things. Even our
para athletes as well, they're doing
great in their respective sports. And
so, so glad to be on this platform where
we can where our passion can make sense
and we're able to bring it to an
audience that would help us grow the
sport on the continent. So, really glad
about it.
>> [music]
>> Thank you so much.
>> Thank you.
>> Thanks for listening to Into Africa. If
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