Inside The Billion Dollar Empire Of NELK

Nelk is quite possibly one of the most successful YouTube channels in existence. Their audience spans into the tens of millions across platforms. They routinely sell millions of dollars a month in merch. They've created a $250 million beverage empire through Happy Dad. And today we get to sit down and talk money with the man behind the billion dollar business, John Shahidi. Enjoy. Although before we go into that, we got to thank today's sponsor, Fund and Grow. Like I'm sure you've all seen the show Shark Tank. Well, they're a perfect example of how even if you have the best business in the world, expanding can be nearly impossible without the proper funding. But thankfully, you don't have to go on a TV show to get the funding your business needs. Just use today's sponsor, Fund and Grow. Fund and Grow is a unique funding alternative with far fewer restrictions than traditional bank loans. With their 12-month membership, you can access up to $250,000 of credit at 0% interest, all while retaining full equity in your company. And don't just take our word for it. Over 4,000 customers have given Fund and Grow 4.9 star reviews. And as a special offer for our listeners, Fund and Grow has prepared a business funding masterclass that uncovers the five simple steps to securing up to $250,000 in business credit. Plus, as an exclusive bonus, you'll receive a $500 discount on their services. So, don't wait to fund and grow your business. Visit Fund and Grow today using the link down below in the description. Thank you so much, Fund and Grow. And now, onto the podcast. So, like if there's anything you want out of it, it's going to go out in a while. Yeah. You have time. I'll just have to double-check the $250 million valuation thing I said. Yeah. I mean, Kyle said it. If he said it and it's already out there, then Yeah. It was just I remember everyone was kind of pissed that he said it. Everyone was like, "Yo, why'd he say that?" Like, and then, you know. Is it already out there? Cuz that main channel video would probably go out on Monday. I don't know where he said it. I know people were freaking out. He said it somewhere, and then So, he just said it on a podcast or something. Yeah. I forgot which one. I don't know. It was Theo Von. I don't know. Theo Von. I love Theo Von. It's my best my favorite podcast, man. Really? This past weekend? Yeah. Yeah, that's Grant doesn't know who Theo is and I've been trying to get him on the podcast for so long. going to be in Vegas in a in a bit. Yeah, we're going to shoot with him when he comes to Vegas cuz he's touring. you talking to him? Yes. Okay. Yeah. Why why was his so good? Oh, he's just a great podca- Are we going? Yeah. Oh, we are. [ __ ] Yeah, we're good. All right, great. Um No, he's just my favorite. Like there's he's he's unique, he's funny. Yeah. Um but he's also one of those things like you got to like under- like you got to be ready for his humor, right? Like Yeah. I've seen this him say some things where the guest like didn't get it and I'm like, "Dude, really?" Like he just said something funny, you're not laughing. Like it just goes over your head like Yeah. It's one of those things he's just so though. No, you got to you got to know Theo to understand his type of humor. Yeah. He's he's the best. In my opinion, he's the greatest podcaster, period. Wow. Yeah, like he's the like I love Joe Rogan, you know, and obviously I love everything we do, but like when it comes to like you know, outside of our world, like if I want to like listen and and I'm boys with Theo, but there's never a day that I want to work with him ever just cuz like I'm such a fan. Like I'm just a big fan. I met him he came to our holiday the Happy Dad Holiday party. Wow. I was [ __ ] nervous, man. Really? Yeah. Yeah, I was nervous. I would imagine. Yeah, I was nervous and I I almost asked him for a picture and then um What's the guy's name? Tall guy that dated Addison Rae's mom. Oh, Young Gravy. Young Gravy. That dude comes up and he just he get gives me his phone he's like, "Will you take a picture of me and Theo?" And I'm like, "Ah, shit." Yeah. So I took a picture of him and Theo and I was like, "There's my chance and I didn't." But then like but me and him became boys and obviously like I helped Kyle get on the podcast. I was like, "Yo, you got to get Kyle on." And Drew Ski, I was like, "You got to get Drew Ski on." But um That Drew Ski episode was amazing. Yeah, yeah. I love that episode. But there were some things that went over Drew Ski's head and that's a that's a comedian too. That's a stand-up comic himself. Drew Ski and like of jokes though going over people's heads? be so hard to say, man. I mean I'm sure people listening that they know Theo Von, they know what I'm talking about. It's I've tried I've tried to explain like I've I've told my brother, I've told my wife like, "Hey, there was this one part where Theo said this." And like they just didn't laugh. It is not there. Yeah, you just have to hear it and you have to know Theo. It's like the the deep south type comedy where he goes on these super long-winded jokes, super descriptive things that you feel like just definitely didn't happen. Or childhood stories about this dude or something like that. What do you think about that? Like some of them I'm like, "Dude, there's no way like With Theo, I make it up. I I That's one thing I don't but some of them sound I mean, he is from Louisiana. I've heard a lot of the stories are exaggerated. Not for him but like other comedians will tell real stories but like they'll expand on it. Yeah. Yeah, but he says so genuinely it sounds like he doesn't need to. I wonder if he just has had a crazy life and has just ran into some crazy experiences. Yeah. I don't know. I love him though, man. I love Theo Von. Yeah, biggest fan. We got to have him. Dude, I can't wait for you guys to have him on. That's going to be awesome. I'll be watching. Or it's it's Wait, it's on him right now. So, whenever he's in Vegas next we'll make it happen. Yeah. Yeah, yeah. He's on tour, right? Yeah. So, what exactly is your title within the whole Full Send franchise? Um I'm the president of All Ventures. So, of All Ventures? So, Full Send, Nelk, Happy Dad, um Shots Podcast Network, All Ventures. So, you're the president of this beverage right here? Yes, correct. You all may notice we have alcoholic beverages on the camera right now. And Graham and I we don't drink very often. I think we've Have we had a drink on a podcast before? Maybe once or twice. I don't think so. Openly no. I don't think so. Openly? Openly. Well, we're about to try it. about it, John. I have had a Happy Dad once before. I think I I gently sipped it maybe at Graham's house or something. And we're going to review it. Apparently the fruit punch is the the best flavor. It's the most popular right now. But also let's be clear, we weren't planning on drinking. I I my coffee. No, I had a coffee too. Yeah, and then you wanted to No, hold on a minute. Dads. No, this is all Graham's fault. You said you were going to shotgun it. I did not say that. You sent Russ, Big Russ, to go grab them. I was perfectly fine with the coffee and now we sit we have to. I mean, you're the president of a massive company, right? This is the product and I would love to Let's do it. I mean, I would love I'd be honored for you guys You start, Jack. I'll join you halfway through. Okay. All right, let's listen to Graham knows what's up though. Yeah. Okay. Nice crack. How is it? Wow. Wow, that tastes like a Gatorade. It actually tastes like a a mildly alcoholic Gatorade. That's one thing um Should I have said that or is that a bad thing to say? No, I don't think it's okay to say. No, one thing we take pride in in in this and a lot of different products that we're coming out with, whether it's new flavors or other consumer good products, is we're very good with taste. Like we're like we have a pretty like everyone here is brutally honest from like our operations team to even Steve and Kyle, like when it's time to taste test something, like no one's going to settle and we'll go back and forth a dozen times if we need to do have that perfect taste. It honestly hardly tastes like there's alcohol in that. And I I got to chill out with it because I just I You know, any Yeah, um water or whatever. I just need Yeah, I mean, it's lighter on the alcohol side. It's only 5% but No, it's it's actually it's really nice. It tastes like cotton candy. Mhm. Yeah. That's cool. So, John, I was curious, what was your first job? How did you get started in all of this? Well, first job or how did I get started? First job. Okay. Like take us back to the very beginning. Okay, well, the beginning was like first job is different. First job was high school, McDonald's. You know, like I got So, I worked at McDonald's six when I was 16, that was my first job. Um I think um I'm very grateful for it because I learned how to cook. I I worked in the kitchen. And um and now like I'm I grill a mean burger and I really think it's from then. Like I don't really know how to cook much else other than what's on the barbecue and it's no coincidence I worked at McDonald's first job and now everybody loves my burgers at the house. So So yeah, that was the first job. Um but that was when I was 16. Then fast forward to maybe about 10 years later is when we um when me and my brother started what's now Shots Podcast Network is our pretty much our YouTube network. You know, 2000 I always get the years mixed up. I think it was end of 2008. So that's why we say 2009. I want to say it was like November 2008. So So really it was 2009 by the time everything got up and running. Uh we created a YouTube network. Um we wanted to get people that we knew um onto YouTube. Like maybe like more like athletes, people in the world of sports. And um and back then there wasn't any other social media outside of YouTube. You know Facebook was out but Facebook was very private, mostly schools. There was no public profiles on Facebook yet. There was no Instagram yet. There was no Snap. Um Twitter was out. Um Twitter had just come out, I want to say. It was brand brand new. So those were really the two social media outlets was YouTube and Twitter. So So that's you know, I've always had a passion for YouTube. YouTube's always been my thing. What did you see in it back then? Because back then a lot of people were dismissive about it. It was really just these like random one-off viral videos. There weren't really any channels that people would follow. Not really influencers. No. No. No. No. Back then was like Charlie bit my finger, I think. Like that was like what YouTube was known for. Um you know So So in between McDonald's and this, it was like it probably a 10-year window, 11-year window and um um we had another company that was an agency for DirecTV. We did DirecTV outsourced our agency to come up with creative marketing for them. Mostly around the NFL Sunday Ticket, the football program. And so we would always do market research on who are DirecTV customers, how DirecTV is growing, where DirecTV is growing, competition which was mostly the cable industry or or Dish Network at the time. But there was always this like every quarter there was always this like this um this competitor that was growing that was always categorized as other. And like other was like 1% went to 2%, 3%, 4%. And what other was internet TV. And was YouTube. You know, YouTube was but like no one cared and I always asked wait, what is other? Don't worry about other. You know, we're going after cable, we're going after Dish Network. So that's when I said all right, there's something growing here. People are going to start watching things online, people are going to start streaming. Uh you know, the iPhone had just come out around then, couple years later the iPad came out. And that's I think that I forgot the years man, but I'm going to say the iPad came out like 2011, 2010. And that's when we're like all right, this is a thing. Like people are going to start creating content on the internet and they're probably going to do it mostly on YouTube. Um we got to be we got to learn this business. So by YouTube Network do you mean more like a management company where you find people that you think would be good for YouTube for the influencer space and then you start making YouTube videos for them, producing them and stuff? Um so I think um managements yeah, I think it was like more managing the channel like educating people on how to get on YouTube. You know, as you guys know this too is like it's not easy to onboard onto YouTube. Creating your first video is not easy. Creating Creating accounts is easy. Everyone's got an account. You know, if you got a Gmail account you have a YouTube account, but doing that first upload is not easy. What do I upload? When do I upload? And now it's like to you know, fast-forwarded 2023 is like how often do I upload? What days do I upload? How long does the content have to be? How do I collaborate, cross-promote, break into other How do I get It's you know, cuz at the end of the day, man, like us, you guys, it's always us versus the algorithm. What is the algorithm looking for? Although before we go into that, we got to thank our sponsor. As I was saying, Graham, building your credit score is something you should be doing as early as possible. But maybe you're a college student and you don't like the idea of getting a credit card and taking on extra debt. Jack, you know I'm not in college. What are you talking about? Well, Graham, with today's sponsor, Fizz, you can build your credit without having to worry about the debt that comes with it. Wait, are we filming right now? Who turned the cameras on? Graham, stick to the script and just tell them how Fizz works. Um well, Fizz is a debit card that builds credit and earns cash back. They give you a credit limit based on the money in your bank account, and with their auto pay feature, your bill is paid off automatically every month. Another really cool thing, Graham, is that Fizz makes their money entirely off of merchant interchange, not from their card holders. So, you can enjoy all of the benefits without any hidden fees or charges. Fizz reports their activity to all three major credit bureaus, helping you build your credit score the same way as a normal credit card would. No credit check, security deposit, or co-signers required. So, sign up for Fizz today and you can instantly get it on Apple Pay. Plus, you'll receive a beautiful first edition Fizz card shipped right to you. And if you want some free money as an exclusive offer, the first 1,000 people that sign up with the code iced coffee get $10 for free. So, don't miss out on the offer. The link is down below in the description, and now let's get to the podcast. other things that we had in the past was during DirecTV is we did a lot of the Google marketing for DirecTV. So, I learned the Google algorithm and how to SEO pages for DirecTV, and we just knew how Google worked. And when Google bought YouTube, it was pretty much the same um kind of the same formula for discoverability. I don't know if the same teams are writing the algorithm, but they're very I mean it's it's pretty clear that they're exchanging notes. So, that's one thing that we've always we learned at DirecTV, and once we started realizing, "Wait a minute, like we're learning YouTube, but this is actually pretty easy." And everyone's saying, "Well, it's not that easy. Like, how do you get here? How do you get that? How do you rank? Get ranked." And then we realized like this the same things that help you rank on Google are the same ones that help you rank on YouTube. So, you basically you studied the analytics, how to be successful on YouTube, provided all of the infrastructure and logistical support for people you thought would be good on YouTube, and that was the the network you were building. Yeah. Yeah, so we would look in the very beginning we would still look at who were some of the most searched people on YouTube. Um obviously there were big names at the time, you know, I don't remember who, but you know, I'm sure you know, whoever was famous and popular in 2008, 2009. Um but there were also but who were in our world that we knew, who were the classics. Um and I knew Mike Tyson. So, a lot of people search Mike Tyson on YouTube. Mike Tyson knockouts, Mike Tyson funny moments, Mike Tyson Hangover scene. And I said, "Wait, people are already searching for Mike. They're finding all this old content. What if we create a new content while they're searching Mike and had these this content rank higher?" So, we started creating content with Mike Tyson. Now, how did you know Mike Tyson? Where does that come from? Mike I met so, Floyd Mayweather was someone else as well. People would watch Floyd Mayweather fights. And same thing, Floyd Mayweather like he had a show on Showtime at HBO at the time, and his clips would be all over YouTube. So, people you know, and he would say crazy things. So, people were searching Floyd Mayweather. So, we launched Floyd's channel. And um there's a lady Tammy Brook who represented Mike and she was interested in working with Floyd. So she reached out to me. I was pretty much a point of contact for Floyd. And um it's pretty much hey like you know I'd love to meet Floyd. I work with Mike Tyson. I was like oh well actually I got something for Mike like what do you think about getting Mike on YouTube and on Twitter? And she was like well you're going to have to talk to Mike's wife. Spoke to Mike's wife uh Kiki um Kiki to this day has become like a really good friend of mine and she's uh she's always been a forward thinker. She's like this sounds actually pretty interesting. Let's do it. So met through this mutual person. How did you know Floyd? Let's let's circle back for for viewers or listeners who may not know anything about you who you are what you do and everything. Yeah. You were telling me right before we turned the cameras on that you dropped out of high school. Let's tell the chronological story from dropping out of high school why you dropped out to getting to know Floyd Mayweather and getting him on YouTube. Yeah. So I I dropped out of high school but you know I I dropped out of in like kind of a bonehead moment. Like I dropped out like two weeks left of high school and I was like and um there was like one final test I had to take and I just didn't want to take it. Like I just I I was like I didn't like the teacher. I was like I'm not taking this test. Were you a good student? Uh I was okay. I was a stubborn student. Like I was like I don't know what was wrong with me man honestly. Like when I think of myself back then like I was a stubborn student. I was stubborn athlete like was really good at sports but I didn't show up to practice. Like I don't know what I was What were you doing otherwise? I I I I I just wanted to get out of that world and start a business. Like that's all I ever wanted. I wanted to start my like I wanted to own a business is what I wanted to do. And I had this idea and this vision. You know I was I was going to high school in the late 90s. Cell phones were becoming popular. People were buying cell phones and cell phones were they had become a reasonable price like a price where a price point where someone that wasn't super rich and driving a Ferrari could afford. And you know, I think Nokias you know, got Nokia phones that come out and like they broke the $200 price point and I was like, dude, all my friends are going to buy cell phones soon and they're going to end up with a phone number. I want to establish everyone's phone numbers. I want to get them all cell phones. I want to be the guy. I want to be the plug for cell phones because and then so I went to um at that time it was Pacific Bell Wireless that turned into Cellular and now it's become AT&T and I pretty much did a deal with them. I said, hey, I'm going to sign up hundreds of people in Orange County for cell phone service. Um I want a commission for every single person and I want a percentage of the bill. Where do you think that entrepreneurial spirit came from? Did you like watch content or media or whatever about entrepreneurship? No, I never watched anything. There was never really content back then. We're talking about like 1998 right now. So there was no really content to watch online. Um I think there was two things that really um kind of inspired me. Um one was um I always loved Steve Jobs and there was a movie about Steve Jobs. It was a fictional movie. I don't even think it was authorized called Pirates of Silicon Valley. Just kind of the beef between Steve Jobs and Bill Gates. And that was one movie I guess I would watch that maybe inspired me but I learned actually, you know what's crazy is like as close as I am with Mike Tyson and all all the stuff I've done with Mike and Kiki. They came to my wedding a few months ago. They're the first person when we got married. Like they were literally standing there. Like it was like the most beautiful moment. But what's crazy is like I actually got my entrepreneurship when I was younger. I used to love Mike Tyson so much but we couldn't afford fights. So I would go and I would sell candy in elementary school to make money and give that money to my mom and say mom here I made 25 bucks or 30 bucks whatever cost watch Mike Tyson fight. And I would say can we please buy the Mike Tyson fight? I'm going to pay for it. Not you know, I'm talking about when I was like 11 10 11 years old. We would go to like like some of these like wholesale grocery stores at the time. I think it was a Smart & Final and I would go and buy like a box of like Airheads or Reese's and I would buy them and I would sell them at school and I was like I was the candy plug at school. You know, a lot of people say yeah, I used to sell weed when I was in high school. Yeah, not me. I used to sell chocolate and like bubble gum and and I would do it and I wasn't doing it to make money. I was doing it really so I could watch a Mike Tyson fight. So which is crazy as like full circle now. I've never even told Mike the story but that's like where I think at like 10 11 years old I got my entrepreneurship was from then. That's unreal. get in trouble selling candy? All the kids in my school ended up getting in trouble for that. um um I always went by the model NBC. I was NBC. Never been caught. All right. Never been caught. Mr. NBC. Really? It's funny because I feel like a lot of the people where we ask where their entrepreneurial spirit came from or when they first showed signs of it, everybody says they sold candy at school. Really? So if you sold candy at school and you're a viewer Good signs for your future. We're we're investing in you. That's funny. Okay, so you decided to drop out with two weeks left. What was the next step from from dropping That was getting this deal with AT&T. And they accepted it? They accepted it. How did they trust you though? Cuz you must be like 17 and barely turning was 18. I was yeah, I was I was 18. I was a little older. I've always come off as like kind of a genuine guy like I you know, I was you know, so I someone someone trusted me. I I don't really remember. Um Um one thing I do do remember though, I never got that deal direct. So they were giving out licenses for like people open up cell phone stores. I never got a deal direct, so I actually worked underneath someone else. Um, so I was a um there's authorized dealers then there were sub dealers. So I worked underneath this other guy that took like um yeah, he actually took care of me. He almost like passed through the entire commission. So um So I worked underneath him and um eventually to a point where I ended up going direct with DirecTV or I'm sorry with with AT&T and then later on I took that same model to DirecTV and I said, "Hey, like this is what I do for AT&T right now." I call it AT&T cuz that's what it is now. Back then it was called Singular. Um, but um And then I yeah, pretty much started doing the same thing with DirecTV. DirecTV said, "Hey, like we want to do more with you like you know." Cuz I was coming up with all these ideas like like my team, which my team was me and my brother like you know and and you know and one other guy Aaron Mathis that works with us. Um You know, we we came up with like you know, one of the first things we came up with that we went to the uh US Postal Office and we said, "Hey, what if we put like flyers in inside the envelopes when someone moves when they're doing mail forwarding and we'll pay for the envelopes. We're not going to pay for that, but we'll pay for the envelopes. So we'll take that expense of the envelopes off your plate, but when someone moves we want a flyer in there." Now now you get it all the time is like when you move you get like alarm service, local landscaping and all that stuff, but we were the first people to ever do that with DirecTV cuz that's one of the first things people do when they move. They turn on electricity, water, gas, television service. Yep. That's interesting because nowadays I feel like the landscape is completely different. Like if I if I came up with some way to improve Amazon or something like that, I can't just like go and start working for them as a contractor or something like that or have a some affiliate. I guess I could do it like Amazon affiliates and stuff like that. But I feel like it's it's just different. It's more detached. the internet's different cuz Cuz you have a lot of competition cuz almost anyone could build an Amazon store, could create a brand on Instagram or TikTok or Twitter or whatever. Um but now it's more about like what are you doing to really stand out more? Um but you know, I mean, like you guys for instance, like think about it, like you guys stand out far more than most podcasters, you know, it's like you guys are obviously doing something different. So, it's just the internet's really changed things, you know, back then this is this is like the internet first came out, but we're talking about web one, you know, like you know, this is like the websites that were relevant I don't like I I don't even know if Google was out yet or Google had just come out, like you know, I'm talking about like Yahoo, eBay, Amazon, those days, you know. How much were you making back doing uh you know, DirecTV, AT&T? You know, I've always had this good problem where whatever I made I put back into the business, which is where we're at today, too. So, um it's hard to say like what I profited, but you know, I made it good enough money, you know, um eventually we opened up stores, so overhead was there, you know, started racking up uh you know, uh stores inside retail shopping centers next to cuz our thing was we want to open up stores next to grocery stores. So, um and they were in Orange County, so like you know, now you're talking about rent, you're talking about employees, staffing, insurance. And you were you just bringing people in to sign them up for DirecTV? Direct well, cell phones, so we had the cell phone stores, and then the cell phone stores happened to sell DirecTV as well. God it. Yeah. And did they have any problem with just kind of some random guy opening up a store with their branding, with their name and everything? allowed it. Essentially represented them in some capacity. This was pre what you see now is almost all the stores you see are almost all corporate owned now. So, back then they actually let you put up their sign and everything. You're the window on your window you had to put a sticker that said authorized retailer or authorized dealer. um but the signage they actually encouraged you they actually paid for our signs or our signs outside of our buildings also singular and they actually would reimburse us to put their logos out. Eventually they bought out most of us and almost everyone I was a dealer and almost all the stores you see now were initially um dealer stores or retailers you know sub authorized retailers but um there's always this like word like some some didn't like being called dealers so they called us retailers. I was always it's like 20 years ago I'm still confused on what we were called but eventually they came and bought us all out and that's when they started when they started buying us out um because if you didn't sell to them they would open up a store across the street from you. Okay. So we were like all right we're just Then they could undercut cuz they don't have to pay the commission and everything. Yeah but then like now they they launched their website and the website you know nearest store they didn't put your address they put their address. So they would do little sh that and to a point I was like I don't know if I want to play this game. It's been it's ran its course it's been like five or six years now. DIRECTV wants to do all this other stuff with us now the marketing NFL Sunday Ticket getting the world of sports. The world of sports has been something that I've always been the most fascinated with um so I was like I want to be in the world of sports and if DIRECTV's going to let us do the marketing for NFL Sunday Ticket and you know a lot of like the like we created the whole the entire strategy of DIRECTV and bars was something that me and my brother created. So when you now see UFC or football games at the bars or you see like a giant sign at at a bar it says NFL Sunday Ticket carried here. We created that whole model for them and so to me that's the business I wanted to be in and so DIRECTV let us do that. So they kind of gave us an open checkbook that we we trust that you are going to do this right. You know the only thing we ask is focus on concentrated markets which is funny which is where we're at now with DirecTV. It's like focus on existing markets, own those markets, and go one market at a time. Mhm. So, and we will talk about how Happy Dad is doing that same thing. It's like, you know, one might ask why you're in 16 states not all. So, I kind of go on that DirecTV model that we had learned is like focusing on certain markets, owning those markets, and then opening up a market after market. So, did you end up selling those cell phone stores back to the the companies? Can you say how much you were selling them for? I don't even remember. It wasn't much. It wasn't any I don't even remember. But you had to be doing well, right? For them to like We were doing all right, but it wasn't a crazy money. It was enough money low millions. So, like it wasn't like crazy money. It was like maybe two million dollars or something like that. Two million dollars? Yeah, yeah, I was thinking like a few grand. Yeah, when you were saying like it wasn't crazy I was like what? Like 200 grand? No, no, we were crushing it. We were We were crushing it. We could have been a lot bigger, but we just But that was real money. And you said you were cycling everything back into the business. So, you were growing I I would assume at a pretty substantial. But then again after tax Yeah, but after you if you trim down the overhead and everything, which I'm sure you could have and didn't cycle it all back, you probably could have taken a pretty hefty profit. Probably. The The problem was the passion wasn't there. And to me like if the passion is not there, I don't give a [ __ ] what it is, you know, like Like I don't even remember the exact number to be honest cuz like I just didn't care about that business. I wanted to get in this world of sports really bad. Like I wanted to get in, which goes to the question of like how did you meet me whether I wanted to be in the world of sports and DirecTV was allowing me to. So, I wanted to do that. But no, I'm curious cuz you were in your 20s at this point. How in your 20s did you justify putting everything back into the business versus just like I'm going to take some money out, I'm going to have a great time, I'm going to live it up? Definitely had a great time and lived it up. That's for sure. Like yeah, I did, you know. But living it up is a little different You know, like I like I'm living it up right now. Like you know what I mean? Like when you guys said like, you you we're setting up. I'm like you have anything else? Like, no. Like, I'm living it up today. Like, living it up to me is like a simple life. I've always been a minimalist. So, living it up to me is a little bit different than most people. Sure. Um So, I mean, I saw it a good time, you know, I was in my 20s. I, you know, bought a the house I wanted, you know. I've always been a simple guy when it comes to automobiles. Like, I've never been a sports car guy. So, I think I got a um Chevy Tahoe at the time. That was like my dream car. Got it, you know. So, like What do you drive now? I have an Escalade. So, it's like a Tahoe, but you know, you know. But, I that's all I drive, you know. Steve's always like, dude, if you like SUVs, you should get the SUV Bentley. No. Like, well, one is I'm very loyal to GM. Like, I'm like, it's got to be a GM product. So, I've only driven Tahoe, Denali. would be fantastic, man. I saw one at the gym the other day. And my You looked tempted. Yeah. I saw one at the gym the other day. I'm just The only time I'm going to probably switch from GM is when Cybertruck comes out. Okay, sure. Look, so I don't want I don't want to Yeah. And by the way, the Hummer right now is like I I called my buddy RD from Wires Only. I was like, how much are they? They're like, they're 100,000 over sticker. I'm like, dude, I'm okay. Go back to the Yeah, I'm not paying 100 grand. Like, I don't want it that bad. Like, Escalade's pretty sick. I mean, mine is filling up gas, but Yeah, fair. Yeah. Yeah, yeah. So, anyway, so how do you get into sports from all of that? So, you like you sold these businesses. Why did you want to go to the next thing? Didn't Did any part of you just want to say, hey, you know, let me just chill for a little bit. I got some cash in the bank. I don't need much. No. No, I wanted a When I When I want to do something, like, there's no stopping. Like, it's no cash, no nothing. Like, when I want to you know, when I got like going back to the high school thing, right? Like, I dropped out with 2 weeks left because I wanted to start this business. So, when I want to start something, like, there's nothing. I don't know if it's OCD. I don't know what it is, but once something triggers, like, I can't undo it, and I have to go get it done. So, what was that thing for you when it comes to sports? Being in the world of football and NFL. Like now like, you know, we're doing all this marketing for DirectTV and the Sunday Ticket. Like got a relationship with the NFL now. I got a relationship with all the teams. Um then you know, you're meeting players. You're doing like coming up with ideas for like commercials and stuff like that. Like brought in all these, you know, the NBA League Pass. Um forgot what the NASCAR one was, but there was NASCAR and like anytime they brought on these new leagues or these new like league packages with with the sports leagues. Like they kind of brought it put it brought it to me like, "Hey, like listen, we just did a deal with NASCAR. What do you think about doing the marketing getting all the bars and restaurants on board?" I'm in. I'm in. Like anything when it comes to sports. The one person I really really looked up to like who inspired me was Mark Cuban. So, I just loved Mark Cuban. I think sports entrepreneurs in general are like I don't know. Like I feel like they're so under rated. I was thinking about that the other day. Like you know, when we did the um Michael Rubin podcast. I don't know if you guys saw that with Full Send. Full Send's done one with them. The Pivot's done one with them and it's like dude, it's like sports entrepreneurs, Dana White, even David Portnoy. David Portnoy is a very very underrated entrepreneur, you know, because people look at him more of an internet personality than they do. But like Barstool Sports is pretty sell. They sold yeah. Was it 550 million? remember the It was like 380 for the remaining amount, but then like I don't I don't remember what the first amount was. Yeah. Um whatever it is, man. Like Barstool is like it's so Barstool is so powerful, man. Like and um that's like I mean, Portnoy's got to He always gives credit to his team. But like that's him. Like it starts with him and then he built that team. So, you know, guys like him, Dana White, you know, like I said, Mark Cuban, Michael Rubin. Like these guys like just like sports entrepreneurs have always been like someone that I've always looked up to. So you were selling all of these It was cable packages with with cable and you were doing well and you got presented with all these different opportunities when they came out with a NASCAR package, sure a UFC package and you were doing all of the marketing for all of those new releases. would pay us per new subscriptions bar bar commercial subscriptions. So And it was an affiliate. Yeah, so there was an affiliate side but then on a separate side they gave us a crazy marketing budget. created marketing material as well for the for ourselves but for other affiliates as well. So they so there was like two businesses that we had with DirecTV at the same time. Yeah, and one was selling selling to businesses and one was selling to consumers. There was one selling selling to businesses and then there was one like doing the marketing for it. Like Oh, got it. These things, you know what I mean? Like these things like all like point of sale items that went into the bars. Um Um eventually radio ads, TV ads. We oversaw the creative for that which helped the whole empire. So like you know like you so you could have been an affiliate, you could have been an affiliate and we had different ways to reach out to like say like a TGI Fridays and sign up TGI Fridays. Uh first person go who got it got the money from it and a percentage of the bill. Um but we were the ones that you would come to as well and be like hey listen, I signed up I know I'm your competitor. I signed up TGI Fridays but do you have any of these posters and these blow ups that we could give them, these banners? Um yeah yeah we yeah we got all those so we go and we'll ship them out to you. Just give us So we So we had like two sides of our business. The marketing side for the bars and restaurants for sports packages but then also like we if we signed up that they would give you like a bounty of like I forgot the dollar amount, probably a couple thousand dollars per an account. And And what was crazy is 10% of the bill which was crazy. That's a lot. 10% of the bill. And bill the bill was all based off fire code occupancy when it's commercial. No way. Yeah, so the bigger the place based off their fire code, the bigger the bill. So, some of these people may have ordered a fight for like $4,500, you know, because their bar restaurant holds 300, 400, 500 people, and we would get 10% of that plus whatever they're paying monthly for all the other packages. It's a good business to be in. It was very nice. Oh. But, it ran its course, right? Because you know, even though it still exists and bars still have it, we saw that same writing on the wall. We saw what the cell phone companies were doing. They're learning from us. They're They're asking me a lot of questions. They're going to eventually do this in-house. They're paying us I forgot the dollar amount was ridiculous ridiculous. Made that $2 million nothing. That's why I don't even remember it. Um but um saw the writing on the wall, but also saw this whole growth of YouTube at the time. I was like, wait a minute. So, they're going to screw us. Meanwhile, there's a competitor coming to them and it's pretty much free television on the internet. Like, we're not going to make money off this for a very very long time, very long time. Like, to this day, like, I'm still not making crazy money. But, let's get into that business. And it this is better long term, the free the free the free service, which is YouTube. So, what was your title doing being the the marketer for cable? And there was wasn't there a bunch of other people doing the same thing that you were doing? Affiliates, there was a gazillion affiliates. Um I think we ranked like top three of all the like there was probably I don't know, a thousand affiliates. Who was the company? It was called Direct One is was the name of our company. So, so we were a company that had a contract with DirecTV. And then we did their marketing as well separately. That was a retainer. That we were on a retainer. So, there was no nobody else doing the marketing for it. It was just us for a little while. Eventually, they were hiring people in-house to learn and ask us questions. How did you get so good at doing that in sales? Were you just naturally a salesperson? Yeah, I think really just learning at an early age how to right like if I bought a box of Reese's peanut butter cups, I had to unload that thing. I couldn't like go back home and eat it. Like I mean and I was doing that at times, right? And I was a fat kid because of it. Like you know, because you know, like you know, I would have sell I was you know, so I had it like you had to go out there and actually like hustle and unload these things and do two for one specials, three for one specials. You know what I mean? Like stuff like that. Um yeah, to unload that so I can watch the Mike Tyson fight. So, you're saying it was just a gradual increase in knowledge? There was no no book you read nothing you consumed that like really helped you out? No, I've only read two books my whole life. What books? Uh Charlotte's Web and um Art of War. Did you like them? Uh Charlotte's Web was nice but so sad. Those are two totally opposite books and thinking like two business books or something like that. Uh Charlotte's Web is sad. Art of War I think is a very good book. Um it's very hard to read. Um I had to read I've read it I've read it a number of times but it's really hard to understand. Um so I've had to go and like kind of break down and I actually made like my own Cliff Notes of it. So like now I share it like I sent Steve will do it the other day. I was like hey like this is a book I don't think you're going to understand the book. It's very very hard to read um cuz it's translated from Chinese from Mandarin. So um but here are some Cliff Notes. What are some of the Cliff Notes? Like what's the big takeaway from that book that you got? I think patience. Yeah. I think patience. Um you know, there's a lot of things in business, you know, you got to learn is um I mean you know, it's it's really based off some military Do you guys know about it? The book? I know of the book. Okay. I mean it's a lot of like Chinese military antics. So one would be I'm not saying we should practice this, but I'm saying like, you know, when the enemy's resting, you attack. When an enemy's going crazy, you rest. You know what I mean? And but don't let them know you're resting. You know, like little things like that when you just think like, damn, that's [ __ ] deep. Like, yeah. Like if you know, like don't don't react to it. You know, don't don't react to, you know what I mean? In today's world, enemy could be, you know, they they word it as enemy, but it could also be, you know, your competitor. It could be someone you're negotiating with. It could be a distributor. It could be anything, you know, a retailer. Um, but it's all, you know, I think being patient and really understanding the world of business, sitting back, not not reacting so much uh is something that I've always learned is like, I will like I When it comes to business, one thing I don't ever do is I don't make sudden decisions. I sit back and think. I don't react to pressure. Um, you know, if something if someone wants something right away, um I sit back and say, why do you want it what right away? When is the right time? Uh, I don't believe life is short. I believe life is long. Think anything, you know, the case of Happy Dad, you know, um I think this would be a great example is Happy Dad's available in like 16 states. Everyone like, dude, you got to be in all 50 states and you got to be there now. And you have to be in Canada. And you have to be in UK. And you got to be in Australia. Like now. Like, we're going to be in 16 states, we're going to be great at it, and we're going to launch the next five. And if it doesn't work out, doesn't work out that way. But we're going to do it that way. And we're going to do it the slow easy way. We're not going to This is not an overnight thing. That's something I've always learned in business in general is like, life is long. Life is not short. Like everything's going to work out. So, it's kind of like the Apple approach. Like they don't release everything super quickly. They take their time and when they do release it, they nail it, you know? I think that's a very I think they've done a very great job of with that model. I think some of the most successful social networks have done that. I think like like YouTube for instance, like the YouTube interface. If you look at the YouTube interface 4 years ago, 8 years ago, 12 years ago, they all look completely different, but you almost forget how different they look. Yeah. You know, they make these subtle changes Right. so that you don't freak out. Because if you make these subtle changes right away, people freak out, they give their opinions, all this stuff. But when you make when you make drastic changes, but when you make these subtle changes, people don't really notice. And then they sit back eventually and then you let people sit and let things simmer. And that's something I've always believed in. It's like just relaxing and that's what Art of War has taught me. It's like just you know, you don't need to react. You don't need to attack right away. Just sit back, think about it, and attack when ready. Studying war tactics for business is is interesting. I've heard it's a great book for business though. Identifying and capitalizing on opportunity. Yeah. Very similar I feel like between business and war. Yeah. So what do you think of the way Elon is running Twitter then? Because it's like the polar opposite of, you know, move calculatedly and slowly. He's very much like go 100% in this direction. If it doesn't work out, you pivot. He'll get ideas from comments. I've seen a lot of these where people have just tweeted at him, "Hey, I think you should do this." He'll respond back, "Actually, I kind of like that. Yeah, we'll start doing that." Like the next day it's simple. Yeah. I think he's learned from that. You know, I think he's not doing that as much as he was when he first bought the company in late October, early November. I think he was making sudden decisions and he kind of learned that maybe that's not the move. You know, the problem the I think the difference between like Twitter and like say like Tesla or SpaceX is like if he has a idea for Tesla or SpaceX, he'll go to the teams and say hey, like I got this idea for this rocket at SpaceX. And they're like, oh, that's a good idea. We'll come back to you in in a year when that's done. You know, where like, you know, here like he goes straight to the engineers and tell them like, hey, I want to get this done done now and it's you know, and you know, and it happens. And I think now he I think he's realizing cuz if you notice, it's the rollouts now are being thought through a lot more. So, I think he's realizing, wait a minute, I can't do that. I got to think through these a lot more. And Twitter um, now in you know, February and March, they're not making as many changes as they were before. Um, drastic changes, you know, um, I think he's really thinking through it. I think he's realizing that because he is a longer-term thinker. I don't know if it's by choice or he has no other or he has no other option because like, you know, to come up with a new idea for a Tesla or for SpaceX, it's going to be months and months and months. Like he had no other choice but to wait 6 months for a new idea for a Tesla or whatever. Yeah. How did you meet Floyd Mayweather? I mean, that seems like such a huge business connection and contact. Well, that that goes back to the world of sports. It's a sport that's a business I wanted to be in. I wanted to be in the world of sports and DirecTV led me to that. You know, he were there were a lot of different promo stuff that we were doing around some of his fights and um, and we just kind of we just met. We At first, we were working through his promotions company, Mayweather Promotions, and then eventually um, you know, I think he just somehow, someway, somebody had told him about me and my brother and he said, I want to meet these guys. I don't know if it was an idea or what it was. Something that he saw that we were working on and he's like, I want to know about these guys and and to meet them. And um, and we were reached out and I think it was the head of his promotions company, Leonard Ellerbe, was like, "Hey, like the champ wants to meet you guys. Can you be in Vegas?" And I said, "Yeah, sure." And we met with him and You did not say, "Yeah, sure." You probably were like stoked, right? Like what was your actual reaction like hearing Floyd May- Mayweather like wants to meet you? Yeah, I don't remember. I don't remember being crazy excited. Crazy not excited. If Floyd hit me up, I would be like If Floyd hit me Dude, I don't even know. My mind would go blank. I'd start panicking. I'd be Yeah, you know what's crazy is that every Yeah. What's crazy is like just getting to know him now is like I get more excited when he calls me now than ever. But cuz we don't talk as much anymore. Um obviously I've been busy, he's been busy, so but um Yeah, I just don't remember being crazy excited. Um It's just amazing how nonchalant you are about like this career which is already tumultuous but also like incredibly exciting. You're making crazy money at a young Very humble. Yeah, extremely humble. Skyrocketed to success not skyrocket, I shouldn't say that. But like you know you grinded hard and you did incredible things. Someone asked me the other day it's like, "Hey, like what's the secret to working with all these people, right? Like you name the person worked with them or did something with them or I know them, right? What's the secret?" And I think the really secret is just like being yourself. Like I'm myself. Like the way I with you guys or anyone, anyone I meet you know, anyone that you know, a family member or Floyd Mayweather, Kyle Forgeard, you know, Logan Paul, whoever it is like I'm I'm I'm me, you know what I mean? Like I don't really change. A lot of people I've seen people be around them where like they're one person and then they see someone of influence or some sort of you know, or even Elon. Like I'm like I've got a great relationship with Elon. And like I always wonder like why? Why does he like I'll get a random text or from him and I and I'm just like dude I'm probably like the only like ton of normal person he knows. Everyone's kissing his ass or pitching him on something or whatever. Um, I pitched him I pitched him on coming back on Full Send Podcast part two. Like, you know, but um but other than that which he said he would do. He said it has to be on Twitter Spaces first so I got to come through on that part. you meet Elon? Met Elon um met Elon 2013 10 years ago. Um, I met Elon he um he wanted to go to a Mayweather fight speaking of Mayweather and um and I was already going with to the fight with Bieber with Justin Bieber and he said hey like if you and Bieber want to come on my plane like would love to meet you guys and you know, we could fly together and um believe it or not I had to convince Bieber to do that. He's like nah, it's I'm good. I'm I'll fly on my own. I'm like bro, come on. Like come on. He's like he didn't really know who Elon was. Like he know cuz the Tesla was like out but like like like he knew him as the guy who just sold PayPal. You know, so so yeah, so that yeah, that's how that's how I met him. We went to a Mayweather fight together. Now, you have a funny story. I think you should tell it here about Elon Musk and Justin Bieber in that flight. Which part? The some The one where he was late. So yeah, so it was some convincing. This all happened on a the fights on a Saturday. We're supposed to fly out Saturday morning and this all happened on a Friday night. Um, my buddy Sherwin called me and said hey like I got Elon Musk on the phone. I'm like okay. And he's like yeah, we want to go to the Mayweather fight tomorrow. Can you make it happen? And I was like actually we're leaving with Bieber in the morning. He's like well why don't we all go together? And I pretty much said yes. I spoke for Justin. I didn't think it would have to be convincing. So I was like yeah, of course we'd love that. Yeah, later I had to you know, so so Justin didn't didn't want to do it at first. So he just wanted to go on his own. Like Justin's a very independent guy. He's Justin Bieber. Like no one really impresses him. Like it doesn't matter who it is. Like he's in his own world even these days, right? He's in his own world. He just hangs out with his wife. Like that's it. So Um So I I forgot the time. It was like 10:00 a.m. taking off. And um Um I get there of course on time. And And Elon's there already. My brother Sam was with me. Shervin, my buddy, good friend of mine who put the whole thing together. And then um Justin's running late. And I'm like And calling him his phone's dead. So I'm calling security. I'm like, "Where are you guys at?" He's like, "Yeah, we're like 20 minutes out." All right. All right. And I was like, "Can I talk to Justin?" He's like, "Justin's in the other car." I'm like, "Other car? How many cars?" He's like, "Oh, we got a couple cars." And then I'm like, "Oh god." I'm in the car like I didn't like I kind of like I'm in the car I'm like kind of low-key freaking out but I'm like next to Elon so I'm trying to play it cool. I'm like, "Hey, yeah, I'll catch you in a bit." So I see him like 10 minutes later they roll up. And I'm looking outside. We're all on the plane. We're ready to go. And it's two three car loads. There's only a So Elon had his kids on the plane, um his lady at the time, um couple other His brother, Kimball, was on there. Uh so the plane's already kind of packed. And Justin's rolling up in an entourage. So I run out. I'm like, "Dude, what's going on?" He's like, "Well, didn't you say this guy just sold PayPal?" I said, "Yeah." He's like, "Well, what kind of plane are we talking about here?" I'm like, "Dude, bro, like he's got his whole family. Like you can't bring all your buddies. Like And he's like, "All right. Well, I'm leaving." I'm like, "No, no, no, no, no. Like please, please, please." So um So Elon comes out. He's like, "Hey, everything okay?" I was like, "Yeah, Justin didn't know like how many spaces left." He's like, "Well, don't worry about it. I got another plane. I'll have it here right away." I'm like, "Really?" He's like, "Yeah." So, he's like "Another plane will be here in like 30 minutes." And he flew in a whole 'nother plane to fly all of Justin's friends, Tay James, all these other guys all on on the second plane. So. How does he do that though? He's Elon Musk, man. He bought Twitter for 44 billion. I don't think a second plane is going to be an issue. But that just seems absurd to be able to call on the phone and have a private jet was very he was he just didn't care. Twitter for 44 billion dollars. Did he not care though? Was he Just like, "Oh yeah, that's no problem." No. No, he doesn't care. He doesn't care. He's pretty stoic. He's Yeah. Very stoic. That was one thing I got out of him. I'm like, "Dude, like this guy like like you know, you know, same facial reaction, like doesn't really Yeah, that's why on the Full Send podcast it was different. You know, he's like laughing, he's cracking jokes, he's being sarcastic. Like that was a different that Elon I first met was like very like he had shades on, like he's like got this like What's Iron Man's name? Um Robert Downey Jr. No, no, but the character um the Oh, Tony Stark. Tony Stark. He's got this like Tony Stark like kind of like persona, you know, so um Yeah. He's one of a kind. How did you begin working with Justin Bieber? Uh around that time um you know, he was always kind of like the same way I worked with Floyd. Like he just kind of I think bounced off like my creative energy and like we um you know, I told him about the company what we had started at the time, Shots and um the YouTube network. Uh this is before we we launched an app shortly later, but he was really interested in us being in the YouTube business, wanted to invest in the company. He actually invested. He's the third largest shareholder in the company behind me and my brother uh to this day. And he was just like, "Dude, I like what you're building with YouTube, like I love and I think this you're onto something and I want to be a part of it." This is he was 18 years old at the time. And ever since then like we've owned that company together. We've always been there together for like different different things, you know. Um, you know, as a friend we've been there together creative. Even when he was making music he always like I was never involved in this music business but if he created music he would send it to me. He's like, "Hey, I just need your unbiased opinion on this song." And I was and I would be the honest person. This song's fire. I don't know about this song, you know. Then his team would call me. "Why'd you say you weren't into that song?" I don't know. You wanted my honest opinion, you know. And there were songs that they were supposed to come out that like he killed. He's like, "No, John said you don't like it." Because you said no. I think maybe I was the last factor. I'm sure he sent it to 10 other people but like maybe I was the one last factor or one of the factors. But yeah, there were times where his team would call me. He's like, "Dude, he's literally not coming out with this song cuz what you said to him." I like, "I just said I didn't like it. Like, you know, I thought maybe some of the other songs were better." Wow. So, I'm a little confused from the pivot from selling cable to going onto this like YouTube network. Yeah. Like you had to be successful at the YouTube network in order to get the attention from Mike Tyson, from Justin Bieber. Like how did you Like what was the actual link in the chain that got you in contact with them? Was it just a successful YouTube network? No, it was really Floyd. So, Floyd was the first person who had heard about what we were doing at DirecTV and all the marketing stuff that reached out. And then once we started working with Floyd, we we launched Floyd's YouTube channel. You can probably look it up. His first video I think it was like 2010. Floyd Mayweather was creating YouTube videos. And then right around that time we launched a kind of similar to what FouseyTUBE is doing now with NELK, right? Right. One of the reason why FouseyTUBE exists and Happy Dad exists is because brands aren't really keen on working with NELK. So, Kyle said, "Fuck it. I'll just create my own brands." And ended up working to his benefit. That was the same issue with Floyd back then. Brands didn't really like working with Floyd all too much. So, we started the Money Team with Floyd. So, the Money Team was something that me and my brother and and Floyd created together, which is his clothing line, now his brand. It's a It's a brand that we had created together. And it was the same thing that kind of going back to today that, you know, Kyle and I have discussed is like, you know, are we going to go chase around and try to sign a deal with Reebok and Nike or Under Armour or whoever, or do we just create our own brand that you actually own outright? Which is what we did with Floyd. And a lot of people knew that but a lot of people in the industry said like, who are these two brothers that are doing all this with Floyd on YouTube, on social media, creating the Money Team brand, you know? And then we would always reach out to people, like give people kind of like we do with Happy Dad or Full Send sending care packages. We would send everyone these cool care packages with the Money Team. And kind of we just developed this this reputation of like like these like forward thinkers. Um, which in 2010 was like, you know, creating a YouTube channel around someone like Floyd was like very different. Um, you know, back then I mean like music videos were kind of newer to YouTube, let alone like celebrities creating original content that's not seen anywhere else but YouTube. That was not normal in 2010. And how were you getting paid because it wasn't through YouTube at that point. Were you getting money from the client that you were working with or were you part of the brand? We made a lot We made We made no money for a very long time because the clients didn't want to pay cuz they're like, dude, where do I make money? Like, and by the way, like why would I pay you? People pay me. So, that was their mentality. Um, yeah, there was no monetization on YouTube. Um, we tried to get brands to get on board, um, and sponsor videos. Um, the problem with that was the brands would say like, let's just say like a company like Reebok said like, hey, sure, we'll we'll we'll experiment. We'll give you five grand a video. you know, three videos, you know, but how do I go to Floyd Mayweather and say, "Hey, I just got a $15,000 deal from Reebok when, you know, LeBron James is making $10 million a year from Nike, you know?" So, like like I like I didn't even know how to explain that. He's like, "Dude, I'm not endorsing Reebok for $15,000." So, so brands, you know, brands were trying to use us as the cheap way to get to the celebrity. The celebrities saw through that, didn't want to do it. Brands wouldn't want to spend more than like whatever this little money that they had to experiment. So, we were kind of left out. So, we were like, "All right, like we're just going to not make money for a very long time, but build out this network, build out this reputation." And it was really until the Money Team launch. When the Money Team launched, that was our, you know, we created a Shopify site and from day one started making money off off that, which was a, you know, pretty much a joint venture between us and Floyd. So, do you have ownership in the Money Team? Yeah. Still, to this day? Yeah. Wow. I have ownership in it and um but also pretty much gave it to Floyd and told Floyd because Floyd knows I'm doing my thing and just told Floyd like, "Thank you for everything. You got this." Like, you know, and he's got a whole new team running it. So, I'm not active whatsoever with the Money Team. Um but yeah, on paper I still got ownership. Do you still get royalties from that or you just like, you know, you take it, I'm going to focus on this thing here? Honestly, like Yeah. maybe I'm entitled to it, but like Sure. you know, it's not worth the fact that Floyd gave me that chance and like believed in me and my brother and like like I always always always, whether he knows this or not, I always give credit to Floyd being the first person that helped me get into this business. Floyd led me to Mike Tyson. Floyd led me to Justin Bieber. You know, Justin Bieber led me to Nelk. Nelk's led me to Full Send and Happy Dad, you know, like but like I always go back to like it was Floyd that led me to meeting Bieber and Bieber led me to meeting Kyle, Steve, and now what we have in Fullscreen and Happy Dad. Yeah. I found it very interesting in a prior podcast you had mentioned that you never burn bridges and you always keep the relationships open because you never know where that might lead. Never know. Never know. Doesn't matter who it is. Um yeah, you just never know. I'm 43 years old. Still people like 10 years ago like that come across I mean there's people I've burnt bridges with me and I feel bad for them, but I don't I don't burn bridges with How do you keep in contact with so many people and how do you like keep keep in touch? I I I don't, you know, I mean I'm very um I'm very focused on the business. Like I will I get into the office very early. My my work days start around 5:00 a.m. Um you know, sometimes I'll get in the office around 7:00 then leave, go to the gym, come back around 10:00 10:30. Um and you know, um you know, I mean at the end of the day with everything I've done, with everything I have on my plate, I still only have 24 hours in a day like any other person. So, I have to like figure out what I'm going to focus on. We have a lot of employees and a lot of responsibilities with our current what's on currently on our plate. So, for me to be this like social butterfly and go and stay in touch with people I don't. Um that's why I was saying before is like I wish I still stayed in touch with Floyd as much as I used to, but like like he doesn't you know, he's doing his own thing. He's now a grandfather as well. I see him all the time on social media. He's always hanging out with his grandkids. I'm doing my thing, but when we see each other it's a big hug. It's big like surprise, but but yeah, it's just um you know, I don't really stay in touch unless someone really needs me for something. Like if someone's like hey listen, like can I please like sit down with you? I got to run something by you or I need your help with something or some advice. Like sure, come by the office. I got 30 minutes. Maybe 15. Let's let's sit down. But like I just can't like just be out there and just kind of hang out. Today was different. Today I was like, "Hey, like, you know, other than emails, I was like, I'm going to hang out with my boys today, you know?" So, today I kind of cleared my calendar, but usually like it's like go go go. I have a lot. Happy Dad is is a beast. Like, Happy Dad is not easy. Um but, it's I I enjoy it. So, Floyd then introduced you to Justin Bieber. Meanwhile, while you're running all these connections and the YouTube network thing, like, you weren't really making too much money. It was the Money Team that did that somewhere in the in the timeline. You then introduced to Justin Bieber. Were you like his manager? What did you do exactly for Justin Bieber? Business partner. No, Scooter Braun was always his manager. Um Um no, I was just his business partner. We He invested heavily in the the YouTube network Shots. It's called Shots Studios at the time. Now, it's called Shots Podcast Network, but um he invested heavily, so we were kind of like just business partners on a venture. Um so, we were kind of like kind of like me and Kyle. I'm not Kyle's manager, you know? Like, Drew Hills the manager of Nelk, you know? I'm Kyle's business partner. It was kind of the same relationship. It's just like we weren't underneath the same roof together. Um you know, because you know, like here it's a little different because like we actually built an office. Kyle works out of the office. I work out of the office. Kyle lives 10 minutes from me. It's a little different here. Um you know, and and you know, and then Drew, the manager, works here. We're we're all partners together. So, the dynamic here is a little bit different than the relationship I had with Justin. Justin invested in the company, was hands-on when we needed him, but he also had his music career, his touring career, you know, everything else that he has going on. It seemed like you were pretty close with Justin as well, like, friends. As I'm like walking around this massive warehouse, I see like a bunch of photos of you. Like, looks like you're traveling with Justin, hanging out with him. Yeah. We ended up being on very, very close friends as well. Um Yeah, we you know I mean there's a Yeah. 12 or 13 year age difference, I think. Um maybe more, but uh but we ended up becoming like just really good good friends. Like I think like it's like a big brother little brother relationship. Um Yeah, he he's an older brother, but he's the oldest. So like I think like I was kind of like the older brother to him. So it was more like buddy-buddy relationship. There were there were Yeah, there were times that we would go to Fiji, you know, for the weekend or I don't know uh we went to France, we went to Dubai. Uh we went to Oktoberfest in in Germany. It was always like when we go it was like we would spend three, four, five days together and not talk a word of business and just talk life, you know. So it was like a big brother little brother relationship. I wonder what is it like to travel with Justin? Cuz I imagine he like can't like Yeah. be out in public whatsoever. Like Oktoberfest. How do you How do you manage that? Like getting him through that? The Oktoberfest, I think he walked in no mask, no security. It was me, him, his dad Jeremy, and his dad his his uh Jeremy's friend uh Andy. And um that one was like there was no security. Just the four of us walking around Oktoberfest. And I think people like were like That guy looks like Justin Bieber. There's no chance. Like Like people were so shocked that like people just didn't really think it was him. No mask, no sunglasses. Like it was at night, but still like I think and I think people were so wasted that I think people were just like [ __ ] I think I'm [ __ ] drunk. Cuz this is Justin Bieber just walking around here. Like But and I think the no get approached, though. There were some people that come up to him, yeah. There were there would be some people that come up to him. But um Actually, I think there's a video online. [ __ ] I forgot about this. Uh I don't know how you look it up, but um You guys do that where you show the video? it. Yeah, yeah. You see a guy actually just started try to start a fight with Justin out of nowhere. He was wasted. And I went and I just [ __ ] took the guy down. Like, yeah, there's a video online somewhere. Wow. How can he walk around without security? No security. But why? Isn't that dangerous for him? It's just around Justin doesn't give a [ __ ] man. He just likes to be normal. Like, he isn't Yeah. Yeah, I mean, his house has security. Like, if you know, his tours have security, but sometimes he just wants to do normal things, you know? There were There were times I He's always lived in LA, but he would just drive down by himself to my parents' house and just like hang out. There were times my mom would call me. She's like, "Where are you at?" I was like, "Um home. Why?" She's like, "Well, Justin's here. If you want to come over, we just ordered pizza." Like, he would just like go to my parents' house randomly and just like order pizza and just hang out with my parents and eat pistachios and watch TV. Like, he just loves normal normal things. I would imagine that that sounds nice after growing up like in the spotlight to the nth degree, right? With such intensity. he was just like a little kid. Yeah. Right. Like, his that That's probably glamorized to him in the same way that being so famous that you can't show up anywhere is glamorized to, you know, Yeah, it's a breath of fresh air, for sure. Yeah. We just took a like a 2-minute bathroom break, and during that break we learned What did we learn? Well, hopefully he'll be back soon, but Instagram just removed SteveWillDoit's uh account. Do you know why? Um it's not clear. We We never truly know why, you know? Like, we never even truly knew why his um YouTube went down. And I've heard a few different reasons, but yeah. It's interesting that Instagram and YouTube, owned by different entities, both decide to remove SteveWillDoit's. Now, I've heard certain conspiracies that like all of them are in cahoots. They're all in the same like group chat, you know? Or there's some guy up top that's running all these things. What do you think about that? I think I think there's a person at a platform that doesn't know how to do their jobs, so they'll just read that YouTube did something and they'll say, "Oh, maybe we should be doing that, too." I think they're just some sheep. You think so? Yeah. I think that person there that person that's making that decision without properly doing their research is now the sad thing is the people at um these platforms that like run like the the worlds of the creators and entertainment uh they don't know those people. So, like there's people at YouTube that actually stick up for Steve and like call us and say "We wish this didn't happen. We have no control. Like we love" They talk to Steve. Like there's some really That's why you'll never hear me say anything bad about YouTube cuz there are some people that are really Most people at YouTube actually support Steve. They don't like Steve. They like Nowak. They like the Shahidis. Uh but then there's just somebody there. And I I know I I know this at Twitter, you know, not going to I I can't really get into why I know this, but I know at Twitter is like they're not even employees at Twitter. They're contractors. They're third-party companies that they that Twitter and I'm assuming that the other platforms do the the same as they they contract third-party companies to run and, you know, kind of look over the community. And those guys actually have the power and the authority to do that. So, I don't think they're like I don't think there's like a group chat, "Hey, delete Steve." "Oh, cool. We'll do that in a couple days, too." I think it's like one does it and then everyone's like, "Oh, well, we got to do it now, too. I think I got to do it cuz you know, I'm my job is based off what you know, the latest TubeFilter article talking about someone else's channel's been restricted or taken down or whatever. I'm just wondering what viewer of Instagram sees that Steve Will Do It's profile got deleted and they're like, "Oh, yes." You know what I mean? Finally, like they're sticking up for us. There's got to be you know, there you got Steve is a comedian and he's got a very dark humor to his comedy. So, there's somebody that just doesn't get his community comedy and is taking it the complete wrong way. And that's it's actually sad cuz that's the kind of the world we're in right now where like you know, and I I I say this to Steve all the time. It's like somebody didn't watch your video, they just probably somebody probably sent them your video and said, "Hey, fast forward to the 18-minute 20-second mark and look at what he said." You know, it's like And and by the way, that's that's probably the worst thing you could do to me is send me a video and say, "Fast forward to 18 20 18-minute 20-minute mark." Just send me the video. I want to watch the whole video. I want to know the whole context. Don't just tell me to watch this one, you know, quick you know, 1-minute and judge the entire video or judge the entire creator. I want to know the whole story. I want to know the whole or in the case of Steve, I want to know the whole joke. You know, don't just give me this one thing part of his joke and make me assume that Steve said something crazy or Steve is anti this or anti that. Um So, I think when but we are in a world of clips. We are in a world where clips go viral. You know, um even this podcast, right? Like there's probably going to be a 30-second 1-minute part of this that's going to go viral of something I said and someone's going to like me cuz of it or not like me cuz of it, but that's just kind of the world we're in where like just clips get taken and go viral on TikTok or shorts or reels. Yeah. How do you get the account back though? Um well, I just uh I mean, what you just saw Yeah. what Jen just did is we just reach out to the platforms. Like, "Hey, pretty sure that know, made a mistake and someone pushed the wrong button here." You know, in the case of YouTube, they're like, "No, no one made a mistake. This thing's out." Um Yeah, uh his Instagram's been down a few times. That's what I was saying like, maybe by the time this is live, it'll might be back up. We'll see. Um You know, his Twitter's actually been taken down before and we we got that up, but um Yeah, it's just um You know, we just reach out and say, "Hey, this must be a mistake. You know, can someone look into it?" Got it. Instagram's very supportive. Uh Twitter's of course extremely supportive. Snap's supportive and 99% of YouTube is supportive. It's just that 1% somewhere, I don't know where, just Yeah. Now, I'll admit, I am extremely surprised that Nelk is doing as well on YouTube as they are. I've always felt from the very beginning that they would be up against an algorithm that maybe doesn't favor their content, that doesn't want to push uh you know, their let's say the the partying lifestyle, the drinking, all of these things that are kind of against what YouTube's guidelines generally try to to push. Why do you think they've done so well? And do you think maybe there's a person at YouTube is responsible for like, they like a certain creator or a channel and they flip a button and like, you know, it's I do well, the first part of it is that I don't think Nelk's doing as well as they should. I think Nelk's views are really coming from a very very hardcore fan base because when we look at um the suggested and recommended views, they're far less than some of the other channels that are underneath our network. Um and even even um even, you know, I'll I'll come back to YouTube in a sec, but even Nelk on Instagram, like, why doesn't why do Nelk Boys only have 4 million followers on Instagram for as big and powerful I mean, we're probably arguably the most powerful group of YouTubers. Like, what 4 million followers? Like, you know, some you know, but you've got other YouTubers with tens of millions uh with not nearly the fan base that Nelk have. So, um I don't think Nelk's doing as good as Nelk should be. I think what you're the numbers you're seeing are really reflective of the hardcore audience sharing, watching it over and over again, um embedding it onto their sites, whatever the whatever they're doing, but the key factor of the video is really in the hands of our hardcore fan base. We're not getting the recommended and suggested views compared to some of the other channels. And on top of that, uh for as many views as Nelk's getting, monetization is still not on the channel. The channel still makes zero money, which is crazy to me. A channel at the level of views that Nelk gets right now with a very very premium customer, North American male 25 and up, should probably be clearing $100,000 a month. But, don't you think that's because of the copyrighted music they use? No, they use the copyrighted music cuz they know they're not going to make money off of it. You know, monetization because of um what happened during COVID when they threw the party and YouTube demonetized the Nelk and Steve-O do a channel has been off since. So, now they're just like, all right, we're not making money, then we're just going to put AC/DC in every video. What about the Full Send podcast? That that that's been safe. That makes ad revenue. Yeah. Yeah, that makes sense. That makes ad revenue. Um that was started post that time. Um it's a little bit different content. It's not branded Nelk Boys. Um So, yeah, that was made about a year after. So, that's been a little bit different. Got it. And then what about the question of is there someone at YouTube or maybe a group of people at YouTube who have the influence to say, "I like this creator. I'm going to turn on views for them and get their content recommended." Or turn it off. Yeah. Yeah. There is that. I mean, we we saw with the Twitter files, right? Like there are you know, there are people at these platforms that say "We're going to mark this page as unsafe or or this account as unsafe or as spam and we're going to shadow ban it." Um and on the flip side, there's a full on I know this as a fact, some of these platforms have full on white lists. It's like it's just recommend this at all times. Recommend this everywhere. I don't care I don't care if they they're watching a Rihanna music video. Recommend this content after the Rihanna music video. Even if it's not relevant to Rihanna music video. And how effective do you think deplatforming is? Because I remember hearing Tate say somewhere on like some TikTok clip or something like that. He's like, "I am more powerful now than I ever was when I was on, you know, TikTok, when I was on Instagram, when I was on all these platforms. Now I have much more influence after they took me off because it was like such a massive media thing like when he got removed." believe that. You think deplatforming is very very effective. I I think it hurts. I think it really hurts. I think you've seen it with a lot of people. No matter what, it hurts. And if you don't If you don't believe me, go look at someone that's been deplatformed. Go on Google Trends and look search their name and how often they're searched on Google before they were deplatformed and after, right? The trends just go down. They they just make you pretty much disappear. With Tate is that when he was deplatformed originally, it was all anyone could talk about for like I would say I would say 2 weeks. It was everywhere. And that's where I think he got that initial spike. So temporarily, I think it does bring a lot more attention cuz everyone who hasn't heard of him was like, "Oh, who's that Andrew Tate guy? He got deplatformed. Let me look into it." But now when you when you look at Andrew Tate stuff, it's not getting pushed anymore. And I think his uh his stay in Romania or the the jail uh just got extended another 30 days. And that's nowhere. Like no one's even covering that anymore. Right. And there are no developments. Like that's a huge development when he gets deplatformed. But then from there on, since he has no contact with everybody through social media, there are no developments. So nothing to talk about. move on. I think when you're not creating new content there are no developments. I think Tate is a little bit different cuz he's so fresh and and he's not truly deplatformed, right? Like his clips like he still has this TikTok army, you know, that's really you know, like this clip army, right? Like that's like start on TikTok but they're distributing on shorts and reels. So he's still out there. He's still fresh but like let's look at like some of the other guys like in the past who have completely vanished. Like Vitaly, you know, like you got to give it a couple years by the way. I mean Tate, you know, Tate's only been deplatformed for 6 months or so. You like and not fully deplatformed, right? He just really lost his YouTube and Instagram. Like he was back on Twitter right away and and like I said like but he's not really off YouTube and Instagram because his clips army is still strong. Was Vitaly deplatformed? I thought he just stopped posting. No, I thought his YouTube got deleted. No, it's still up there. It came back. I was pretty sure. No, you know what? Vitaly wasn't deplatformed. Vitaly was blacklisted. Which is all, you know, it was like the old version of being deplatformed. Meaning like nobody in Hollywood really wanted to work with him. Hm. Um same thing happened with PewDiePie for a little while. Yeah. Right? He got removed from his MCN. And um I think it was demonetized or he got kicked off Google preferred. Well no, I think he made a anti-Semitic remark. Um so like eventually those things hurt you in the long run. But how do you balance it because I know with Nelk there's got to be a balance between, you know, speaking their mind and being open but also conforming to what the platform is able to push because if you know, Nelk were to do something it would also affect Happy Dad. Mhm. Well, Nelk is also um I think Nelk has figured out a different way to create content. Um going back to that Dagestan Russia video. Right? It was like to me that video was a 10 out of 10 as far as content goes. Um you know, it was funny, it was informative, it was educational, it was behind the scenes of a UFC fighter training for a big fight uh with Islam. And um you know, one thing that Kyle has done a [ __ ] fantastic job of is evolving the content to not and not necessarily because of Happy Dad. Yes, he keeps Happy Dad back of his mind cuz he we are in a regulated business. But also he like knows that like what Kyle's what 27 years old now? Like he's like, "Dude, I can't be doing pr- He says all the time, "I can't be doing pranks the rest of my life." You know, I got to evolve the content. I got to change up. The fans are older now. They've been seeing this stuff for a while. I got to I got to change the content what going back to what we're talking about the social networks, but without changing it drastically. Like it can't be a sudden change. Has to be a subtle change. So these some of these videos of Yeah, and also these um the audience has been watching Nelk for a long time. So they just want to see what everyone's been up to. They want to see the behind the scenes. So you know, traveling to Israel, traveling to Dagestan, traveling to Vegas or for UFC or hanging out Dana White. The audience wants to see that. But also he's like, "I can't hard cut to that." So there's been some pranks sprinkled here and there. You know, there's been some funny moments with like Hasbulla here and there. So there's laughter and there's lifestyle in one now. Um which is really I think he's done such a great job of like kind of growing up the content with the audience. So it's not the same thing. So the content's evolved quite a bit. I think that's an important thing for creators to learn. How much influence do you have on that direction? Or are you supportive if Kyle says I want to take this direction? Um I would say I'm the influence I have is kind of similar to going back to like um the Bieber music conversation we're having is I try not to get too involved with creative, but like he'll ask me like what I think. And um and I'll just give my honest opinion. Like, "Hey, what do you think What do you think about us going to Dagestan, Russia?" I remember when he asked me, "What do you think about Russia? Like us going to Russia." I'm like, "Dangerous, but if you can nail it, [ __ ] hilarious." Yeah, that was my opinion. Yeah. You know. Weren't they really scared of going to Russia? They were terrified, man. I don't know if he's admitted this. I think I heard him on a podcast. What was he on recently? Bradley Martins? He was somewhere. Um [ __ ] I don't know. I heard Kyle somewhere on a podcast somewhere. He spoke publicly. He was terrified. Who was the Who's the one athlete that got to the basketball player who was a a prisoner there? Oh. Um Brittney Griner. Brittney Griner. I would feel like I would be terrified they would they would, you know, find something or look for something. Well, I mean she took weed, you know, like I mean not that, but I'm just saying like Yeah, she took weed. I mean they were extra careful when they went. Um I heard someone told me that like they were so clean that like they were actually more looked upon because everyone's like, "All right, what are you up to cuz you're not breaking any laws?" And someone someone I forgot I think April told me like they thought they were spies. They're like, "All right, wait a minute. Like these guys are Americans and they haven't done anything Well, they're Canadians, but Canadian-Americans and they haven't done anything dumb. What are they spies?" So like they had like they were literally thought they were spies at this point. They're like, "Why do these you know, usually do something stupid when they came over but they were so clean. Yeah. But um But yeah, I mean it turned out great and it's a 10 out of 10 video, man. Like that's my favorite That's my That's my favorite Nelk Boys video. It's Nelk Boys of Russia. It is such a great video. No, I loved it. Yeah. I really like the behind-the-scenes. Yeah. Um but beyond that, do you do you ever pitch them ideas or or different directions? Um I sometimes I'll throw something out but think Kyle and Austin even Salim will chime in sometimes on a Nelk video. Like they've got it. Like sometimes I'm like I'll overhear things like, "Dude, these guys make life so easy. Like they've got it." Like sometimes I'll like throw in something, you know, but I don't really need to. Like these guys got it. Um podcasts I do. Like I'll I'll recommend pod- uh podcast guests um or even like maybe say like, "Hey, listen. Like this episode of the podcast, this is what's going on in the world. You know, it's it's nice if you're going to interview this person but like sometimes people want to hear about what's going on in the world as well. You know, that might get clipped up a little bit more like a current situation in pop culture or what's going on in the world or politics. Um you know, maybe remind him like maybe bring that up. So podcast maybe a little bit more or guests like especially early on with the podcast. Um I was literally just going down my Rolodex. I was like, "Dude, Mike Tyson." I was shocked at the guests that you were able to get on the Full Send podcast. Unreal. the O.J. video. Yeah. I was blown away. How did you get O.J. Simpson on the podcast? Um dude, O.J. Simpson actually was um believe it or not, the O.J. story was Bob Menery had reached out and DM'd O.J. Um and and he had connected his like business manager and said talk to my business manager. So Bob's like, "Hey, talk to the business manager." And um and at the time like they were kind of like not into it into it and you know, we were kind of toying with the idea of maybe the guys really wanted to do it. Like they were like, "Dude, dude, whatever it takes." And we were toying with the idea of maybe like offering some money to get OJ on. And um and we were kind of talking about this idea and then Kyle and I like just talked separately and we're like, "Dude, like we can never go down the path of paying guests cuz that's like it's just going to not end up good. Like it it people are going to get it words going to get around and now like everyone's going to expect that. We'll get in the mindset of paying. So we didn't do it and we kind of like stopped talking to OJ's person for about I don't know, about a year. And then um OJ's guy called me a couple months ago and he was like, "Hey, like if the guys want to do OJ, like he's in." I was like, "Hey, listen, like we don't have a budget or anything like that." He's like, "Nah, nah." He's like, he just watched the Elon episode. There was the three of them. It was Elon, Mark Cuban and one other one. I forgot which one. Um I don't remember. He's like he just watched these three. It was a football player I want to say. [ __ ] I don't remember. Maybe Joe Burrow? No, it was someone more recent. Uh but anyways, he just saw these episodes and like he's actually a fan of the show. Like So I called OJ. I was like, "Bro, I got OJ." And then he's Kyle's like, "We're not paying." I was like, "No, like money's not even a part of the conversation." So I thought it was so ballsy that he asked him. I felt like was the only way. I mean, Kyle and I were talking about that. We're like, "Dude, the only way we could do this without creating a platform for what people think OJ did is um um you know, it's to ask. Like, you know, I like we can't like you know, like you got to ask. And I was like, yeah, no [ __ ] Of course I'm going to ask. He asked four times. In different ways. You know, he disguised his question, but he asked four times. I loved all like the puns. Like, yeah, we're going to take a stab at that. Oh, yeah. Yeah. That was like something. Something. They were talking about like going out. I was like, yeah, we'd be a deadly duo. That's too good. I don't know. I don't know if I'd have the courage to like just write Oh, bro. I feel like you have to be like if you have a Like you can't just like, you know, tiptoe around that, you know. Every I'll tell you what. I I check it out. I every episode almost every podcast guest that I booked, I've been there for that person's episode whether I sat in on it or I just sat behind like just make sure everything's cool. That one I was like, I think I have to go to Atlanta. Sorry, guys. Like I just I was like, I I kind of needed to be in Atlanta. I could have canceled Atlanta or reschedule if I wanted to. I was like, no, no, I'm not rescheduling. I'm going to Atlanta on a work trip. Sorry, you guys got to meet him in Vegas. Couldn't OJ have just said like, "Hey, you know what? I'm stepping outside. Delete all the footage here. That's it." Like, could he have done that? Mhm. Yeah. And so how do you balance the two of just like, you know Roll the dice, man. Really? You just roll the dice. Like There are a lot of things he could have done. He could have [ __ ] got up and Like he could have Yeah, yeah, he could have done that. He could have walked out, you know, he could have You know, you just You know. So what's your perspective on having controversial guests on the on the podcast? Are there certain people that you would deny to come on the podcast even if they have a bunch of influence because they're too controversial? Who would be a controversial person to have on? I mean, obviously we had Trump. Mhm. Yeah. I I think you could get more controversial than Trump or Tate. Yeah. And those did so controversial at the time. Well, the second time, but that never upload on YouTube, which was the weirdest thing. Got a strike. Actually I yeah, strike and a removal on the channel the day we were uploading part two. Um which was like maybe a blessing in disguise, but So, I think when it comes to Jack and I, um we're a bit on a spectrum when it comes to who we want on the podcast. Jack is eager to take more risk with guests, and I'm probably too safe and conservative. Like I want the guests who like I really look up to, who I admire, who I'm really interested in. And Jack's a little bit more of like that, you know what, we should expand and get people maybe who are a little bit edgier, people that not Like like who people like I think I'm too eager and he's too conservative. Like so, who would you Who Who's someone Jack would want that you wouldn't want? I wanted on Andrew Tate. Okay. When and we were DMing him, we had like a back and forth. He was down to come on. Graham said, "No, it's it's a little too sketchy right now." And then so much stuff happened, right? Like he like he got arrested for a little bit and Graham's like, "Ha, I told you so. It would have been a bad idea." Then he got released from that and or investigated for, you know, the the thing. And then And then I was like, "Ha, I told you." And it's the back and forth with that. That was one of them. Who else have we discussed? Um There's been a few other people that I've just felt like they just seem a little sleazy to me. Um Anyone you want to name or not? No. But um Sneako I was I was really down for for a while. Graham was a little opposed to it, but not super opposed to it. Uh and then after exploring that more and discussing it more, Graham is now kind of like he's like, "Okay, maybe that could be an interesting episode." My perspective is if somebody has like a bunch of fans, they're obviously saying something that people want to hear, right? And I like to be the type where I can hear out any perspective, no matter how extreme it is, because how do I know I'm right? How do I know my perspective is right without contending it with something else, other perspectives. And I definitely think I'm too eager to the point where I could have on people that would be damaging to our reputation. The same way Graham is probably too conservative where it's hard to branch out uh into different niches when we just continue to do similar things on the podcast. Yeah, I would agree with that. I think the one value Tate would have brought to you guys would be views, but outside of that I think you guys like attract a lot different of people. You know what I mean? Like your your brand is a little bit different than bringing on the Andrew Tate, in my opinion. Just kind of like knowing your guys' brand and seeing what you guys have done. We definitely do have a certain type of of brand on the Ice Coffee Hour. It's most of the time it's like business-minded people, entrepreneurs that have like made huge businesses and and stuff like that. We we don't really talk about We've never discussed politics. We've never discussed like social norms and and experiments and activities and stuff like that with like people like Sneako or something like that that that discuss things I don't know much about Sneako, honestly. He's similar to him. He's he's very similar to Tate. Yeah, that's what I heard. I I've never seen a bit of his content. We met him. He came to Salim's birthday and but I I've met him in person. I've just never I don't know anything about his brand. So, what do you think about potentially branching out and exploring more diverse topics uh on the podcast? Yeah. Like I'll tell you, my goal by the end of this year is hit a million subscribers. And I'm like, "We're going to do that." And Jackson was like, "Well, if you want to do that, we have to take a more broad approach and get on more controversial guests." I'm open to it. But um but I feel like we could also do that in a way that that we're we're spreading messages that we don't have to like repute. Like we don't have to come on and like uh necessarily try to uh you know, pitch a different side to our guests or try to like I don't want to say attack, but like really disagree with them if that makes sense. Yeah, um like if I was you guys' partner, I would say, "Yeah, I don't even think you need to go that route." I think when I think of you guys and what you guys have done is the Controversy gets views, no doubt. Like Tate, Trump. Probably Sneako. I don't I don't I haven't seen his content, but sounds like he does. Um But also like I think what the world really needs and what your audience needs. And one of my favorite things that happens with the Full Send podcast at times is becoming educational to that young entrepreneur. Like people listen to you guys. This is why I wanted to do this. When I wanted to do this, it wasn't necessarily to talk on my relationship with Bieber and Mayweather and Nelk. It was to talk about how I started a business, what it took. You know what I mean? Me not being afraid to just drop out with 2 weeks left to start my own business. You know, I can see my mom didn't like that. Like You know what I mean? Like, you know, but now it's I've proven to my mom like maybe that was the right move. Um And I think like I think that's what the world needs right now more than anything is like young entrepreneurs like us to come out and educate someone to start a business. You know, whether it's starting a business a traditional business like what I did or getting into the web 3 space, the NFT space, which is very very early and people are learning, getting becoming a YouTuber. Um talked about this once when I was on Impulsive. And then obviously I got busy with Happy Dad, but I still want to do it. Like one of my dreams is to write a book on how to write, you know, how to start a business on YouTube. And you know, like yeah, you became a creator, but now what? You know, are you going to be dependent on ads and advertisers? Or you going to build one of these products? Cuz I think that's the best thing That's what every YouTuber should do. You guys. Mr. Beast is doing it obviously. Logan's doing it obviously. Nelk is doing it. Even Bradley Martyn's doing it with with Raw Gear and um Zoo Culture. Yeah, but like educating people that like letting people know like this is you know I I I I I heard this a few times. I have a lot of friends who have kids and you know from age 8 to like 12. You know, the number one thing kids say right now in school is I want to become a YouTuber when I grow up. You know, when I was in school it was like I want to be a policeman, I want to be a doctor, I want to be a fireman. None of that anymore. It's I want to be a YouTuber when I grow up. Okay, what what does that mean? You're going to get views, you're going to get subscribers. How you going to make real money? Yeah. Um and I think that's what the world really needs more than anything right now. Doesn't sound sexy. You know, I mean it doesn't sound like it's going to get 10 million views an episode. But I think it long-term wise it gives you that credibility and I think that's what really, you know, guys like Mark Cuban who Mark Cuban had a blog called Blog Maverick. Mhm. You know, I would upload once or twice a week just by sharing business ideas and those are like a lot of the things in the early 2000s when I was doing my DirecTV business that I would you know, read and learn and I think we need more people like that like what Mark Cuban did for me when I was younger. What's one of the things that you've learned from your guests? Like what's been the most memorable? Like something I learned from them or just something I learned from the experience? I think either one. Yeah, just something that sticks out to you. I think Mr. Beast episode validated we knew that launching Happy Dad and what we'd done with Happy Dad and what I was doing with Mayweather 10, 11 years ago with Money Team is the future of creators. But like Mr. Beast just like straight validated it. Like we just pretty much said this is the only way creators are going to make it these days. Every I think this and I've said this a bunch of times. I said it on podcast. I've said this here. I say this to friends. Every creator is going to end up Every creator is going to end up having a podcast. And every creator is going to end up having a product that they own. You know, I think the days of advertisers on a podcast are going to be doomed. I think every creator um you know, a podcast if you could figure out the good conversation part which is not that hard. It's like talking to a friend on the phone. You know, um if you could figure out the good conversation part, you could have a successful podcast. And the hardest thing for creators has been breaking onto YouTube. Every creator has figured out Instagram, they figured out TikTok, you know, um you know, Twitter they've kind of figured out. You know, Twitter's not that hard. Just say something. Um but YouTube's been very hard, right? Because before prior to this growth of podcast the last four or five years, the only way to grow on YouTube was really if you were a musician with a music video, a vlogger, or may like short films or comedy sketches. Um there was really no other like creative vertical of content creating. And vlogging was very hard. Short sketches expensive and hard. And the music videos of course, you have to be a musician. Podcasting has now made it like like I like I I've had I've had youtube.com/john for like 12 years. But I don't create content on there. I put my wedding video on there and like some random shorts. You know, but I've always like dude, like what like why don't I have a YouTube channel? What do I do? I'm not going to vlog my day. I don't have time for that. Not an actor. I'm not going to make comedy videos. But I can make a podcast. If I really wanted to, I could go and launch a podcast. I could pick three of my friends. We could talk about what's on sports tonight and who we're betting on or who we're you know, picking on fantasy. And you know what I mean? Like I could like it's really easy for me if I really wanted to. I would ask you what you know, mics I should get, how they set this up, or ask Oz got help me real quick. You're right, it's really easy and for me now after all these years of owning a YouTube channel to watch a YouTube show of some sort. So, I think a lot of more creators are going to figure this out. It's a lot more easier than to do this than vlogging or whatever else creators have been doing over the years, which ends up getting old anyways. And and then how do you monetize that? Well, you're going to learn from Milk, you're going to learn learn from Logan, you're going to learn from Mr. Beast to create your own product. And there's going to be more people like me you're going to be able to find where like you just find a business person that's going to be able to figure out how to make the right product for your brand. And um and and create it and be you be become a partner. What would you recommend for us in terms of a product? I think coffee's a natural one, but I've been doing coffee now for 2 years and the margins are really really really slim on coffee. Um I would love to get into something finance-related, like some sort of money-saving app or or just something like that. Um but then I think to myself, I'm not a like my strength I think is YouTube algorithm, being on camera, asking good questions, that aspect of it. I don't want to split my time between that and like trying to figure out a business on the back end of that. Well, that's why you got to find someone to run the business and you do a joint venture of some sort with them. You know, whether it's like a 50/50 partnership and say, "Hey, listen, I'm going to be the media side of this brand, you're going to be the product side of this. And um and let's go make something together. Um you know, uh there's a lot of um there's there's a lot of different markets you could tap into, right? Like like we want to Happy Dad, the company wants to own what's inside convenience stores. Like that's what we want to go after. Like we're going to create other products down the road. We have Happy Dad now. We'll probably have uh we have our um um our beef jerky brand, Bilt Jerky, you know, maybe one day we'll have a non-alcoholic beverage. Maybe we'll get into things that are at the counter at the checkout stand, lighters or probably not vapes. I'm I'm not a big vape guy, but maybe cigars, you know, like like whatever's in a gas station convenience store or grocery store is what we want to own. But, I think though those are like, you know, you got to just kind of look at what what what it's really what you got to find a balance between what your audience wants and what you're passionate about. Kind of like seltzers. Logan's an athlete, KSI's an athlete. Made sense for them to make a sports drink. So, from your experience being on the Iced Coffee Hour, you also mentioned that you think everyone's going to come out with a podcast. How do we level up and make sure that we're ahead of the curve and we stay ahead of the curve here? You got to find out what your um your the main vertical topic is and just own that. Dominate that niche? Yeah. Yeah, just dominate that niche. We were talking about that actually, me and Jenna were talking about that the other day. It's like, you know, like someone could create a you know, recently divorced podcast and just own that. You know what I mean? Like, there could be wedding pod you know, getting married soon podcast, all the things you need to do about getting married and like, you know, having like, you know, you know, brides that are, you know, have their wedding coming up and their experiences on like, ordering catering, ordering DJ, venue, flowers, all this other you know what I mean? Like, just so many different verticals of life that people could talk about. Um you just have to own that and it's not the same thing. You know, I think like I think it's more about the topic than it is like having guests. Giving getting guests helps take maybe pressure off of you because they could bring you things to talk about, but they don't It's not necessarily about the guests in my opinion. That's interesting because one of the biggest pain points for us on the podcast are getting consistent high-quality guests. And now you're saying that that isn't the most important thing. It is not. Why is that? Because we found that if we have a guest who either has a name, they're known, people are searching them, or they have a really, really cool, unique story, the videos do substantially better than if we get a no-name person where their story is a little meh. Uh even if the conversation is great, if people don't know them and we can't convey a reason to click on the video or watch to begin with, it it does worse. It certainly helps if you have a guest because now you use that person in your title, thumbnail, and you're attracting their audience cuz YouTube is so smart that'll find people who are interested in that person and drive their traffic to you. It's just more pressure on you because like now if you don't have a guest this week, you know, find anyone, what are you going to not upload? Because you're dependent on the guest. Um you know, you got to figure out the kind of the balance. Yeah, it's nice to have certain people, but don't be dependent on a guest because what's worse than not than not having a guest is not uploading. I just think the utmost or like the the equilibrium between like frequency and quality kind of right there lands at once a week. And of course, if there's some sort of event or something that happens such as Gram's fight in the Creator Clash, that was a super cool event. We're not going to reserve that for a Sunday. We could do that all in-house just us. And then sure, on that occasion, yes, we can post one in the middle of the week. Yeah. Um but leave that up to other things that could potentially be happening. And if they're so exciting, we have to talk about it, we'll do it. But if we adhere to some schedule where oh, every single Wednesday we have to release an in-house podcast episode, yes, we will run out of things to talk about. And for me, it's really hard to put something out there that I don't feel 100% confident in is like, "Yo, I don't want to be wasting people's time with this." Like I want them to tune in and be enthralled it minute, you know? Yeah. Well, that's why you're a great content creator, too, right? Like, as content creators, you guys are directors and editors, right? So, you're directing what you're creating, and you're editing at the end. You're going to figure out what what is great out there. And And yeah, I mean, you're not afraid, I think, great content creators are not afraid to throw away content, either. So, a lot of things, Kyle, I've seen. I do So, what happened that footage? Yeah, wasn't good enough. Hm. Really? Like, wait, you went all the way here and there, spent all this money? Nah. Wasn't good enough. You guys ever shoot podcasts and not post them? Yeah. Yeah. Yeah, it's a sore subject, but yeah, there was one. Can you say who You can't Yeah, no, well, Steve said it, and Steiny got mad that Steve said it, so that's the only reason I'll say it, but there was an episode with Andrew Schulz. And um Oh, wow. And um man, start Sorry, Steinberg, man. I love you, bro. Like, don't text me middle of the night upset, but Schulz went after him. Like, you know, I think You know when like a stand-up comedian like looks in the crowd and decides like to just go after somebody? Well, I think like Schulz was kind of like went after Steiny. And he um and it was pretty awkward. Was it the whole episode, or was it like It was a bulk of it. It was like you couldn't cut around it, or He would come back to it, and like, he just wanted to go after Steiny. All of us felt bad for Steiny. We're like, damn. Like, you know, it's like, I know that feeling. It's like, I've actually I was at a stand-up show Dave Chappelle long time ago, when he was first coming. And he he decided uh small place, Improv here in Irvine. I don't know. 2000 2005, 2006, I don't know. Um long time ago. Dave Chappelle was on the come-up, blowing up then. Um Just somehow somebody [ __ ] picked this just eyed me and just the whole show was just roasting me. Roasting me. What was he saying? I had a big beard at the time and it was like a couple years after 9/11. So, he's like, "We found them." You know, like Bro, he was going and you know, and everyone's laughing like How'd it feel for you? I love Dave Chappelle still. Like, yeah, that's how I felt cool. No, no, at the time I was like, you know, I'm with all my buddies, they're all laughing. But, they were all like, but the thing with my buddies and they're still my friends, like they all like we all roast each other anyway. So, it was like just felt like one of them was roasting me. So, at the time I was like [ __ ] that sucks. Like, why me? But, like honestly, like then then after that like just watching Dave Chappelle come up, I was I was like, all right, like I love Dave Chappelle. All right, that's like a badge of honor right there. No, I still hated it. I I I don't even talk about it. Like, I bring this up like once every like five years. I remember I tried to like get it out of my memory. But, so going back to Steiny is like I felt his pain a little bit. Um Yeah, it's just like so, anyway, so that episode he was just like not happy about it and it's never really come out. So, did he like veto the posting of it? You know, at the end of the day it's Kyle's decision. Um but um I think it was just one of those things where um just didn't want to deal with it. We're just like, you know what, uh there was someone else that we interviewed right around then and we're like, we'll just go with that episode. I forgot who it was. But, it was like a big big name and we're like, well, we'll just go with that one instead. I remember when it was. It was in December. So, whenever the December uploads were it was a big name, but Interesting. Huh. But, that was the only reason. Yeah, I get that though. I don't think you necessarily want to make anyone feel bad or or you know, cause any things one thing about Steiny he be a little [ __ ] sometimes. But he also does a lot for the company. Like he he really does a lot. Like he introduces us to partners, he helps with the podcast a lot. You know, he came in and he helps with the podcast behind the scenes and then he came in during a time where Kyle needed a consistent solid co-host and helped step in there, uh helps with the creative, helps with questions, which is part of the behind the scenes stuff, helps book guests, helps even with me like like damn, don't you know this person? Yeah, yeah, kind of. He's like, "Well, can you get them on the podcast?" I'll see what I can do, right? He'll kind of help like kind of give me a little layup. So he actually does a lot for for the pod for the company. assistant for a while, right? He was, yeah. I liked his whole come up story. I listened to all of his podcasts, too. Like where he tells his story of like working for Steve and doing anything. Mhm. Like 2:00 in the morning, Steve wants something, he'll drop everything and he'll get it done even if it means he's not sleeping at all. Like I love that sort of hustle and that sort of mindset that you'll do whatever it takes just to make it work. He's definitely a go-getter. Yeah. Um he and I don't always see eye to eye. We always argue, but um What do you guys argue about? Anything. Like he just you know, he goes through these middle of the night rants and um and I don't like middle of the night rants. Like don't text me in the middle of the night, please. Uh don't text me about anything. Don't text me about anything good or bad. Just don't text me in the middle of the night and he'll just go through rants sometimes. So then I wake up or No. Like Uh I don't really know. I try to block it out. You know, um he just you know, he just has his moments. Okay. But I appreciate that guy. So I'm curious cuz you seem so knowledgeable in so many things and like almost like an expert in all of these fields, What do you think your weak points are? Well, you were asking me about if I ever give the guys ideas and um you know, I don't think that's my lane as much as I'd like to cuz I love everything we do. I love the videos, but like sometimes, you know, I'll think of something like, "Damn, I wish we could do this." But then I'm just like, "Nah, these guys got it." Like I'll just I'll just sit I'll just have that idea in my head, but I just I think that on the creative side um Nelk is Nelk because 99 out of 100 ideas come out of Kyle's head. And I just leave it at that because Nelk's got to remain Nelk. And that one out of 100 might be an idea that like Stiny or Steve or Salim or Austin gave them, you know, and maybe maybe it's less, maybe it's 80/20, but whatever it is, I just stay out of that cuz these guys know what they're doing. What Nelk was doing before my time worked and what Nelk's doing post my time as far as content works. Like my lane is to build the business, to protect the business. Um so I just kind of stay at that. Um I try not to get, you know, you know, I'll walk by the conference room and sometimes there'll be a meeting and someone will wave me in. I'm like, "What are you guys talking about?" "Next ideas." "Well, you got anything?" And I'll just walk out like, "No, I don't have anything. I'm just going to go back and, you know, just let me know when the video's going live. I'll make sure everything's okay on the business side." But I think that would be a weak point. I think um That's also a strength though cuz you're also recognizing where your fault is and what how you're not going to interject yourself in conversations that you can't provide value in. Well, yeah, but I think it was a weak point before because maybe in the past I used to in insert myself into the creative side of things, whether it was with Nelk or not not necessarily with Nelk, with people I worked in the past and I've kind of learned like don't do that. Don't get involved with the creative work on the business. Um You know, another thing was like what Jen said is like taking on too much. But now I've learned hire. Like just hire people and fully train. You know, when we hire people here they have one job and one job only and that's their role. There's no do a little bit of this and a little bit of that. You know, some people believe in like hiring uh Swiss Army knives, someone that could do a little bit of everything. I believe in like hiring machetes. Like do one thing and one thing only. Like your job like we have one guy like that works for Happy Dad. She came on board and her job is to service 7-Eleven and 7-Eleven only. The other day I was driving by Chevron, you know, they have the Extra Miles and I went in and we're not in one, but I've been to a couple where we are. So we're not in consistently all the Chevrons. So I was thinking do I call Kylie and tell her to check on Chevron Extra Miles at Chevron, but um I like nah. Let her focus on 7-Eleven. Let's fire hire someone else just for Chevron. Let's hire someone else just for Chevron, okay? Just plenty of these locations to pay for them for the person's salary um to, you know, to compensate the salary. So so that's why I think like something I've learned in the past before is like let's have everyone do everything. Even Jen when she came on board she was doing a little bit of everything. And you know, everyone now it's like I think when you're hiring someone just give them one job and let them be great at that. Don't give them a little bit of too much because then they're going to drop the ball on something else and you're not going to be happy. And now you did a disservice to that person cuz now you're not happy with their performance. You're going to let them go and fire them. And then it's kind of [ __ ] up on your end because you didn't properly train that person and now that person lost a job cuz you didn't properly train them or educate them on their role. So that's something else that I've learned is like when we hire someone just give them one job and one job only. Let them be great at it. If they're done by 5:00 p.m. good, go home. Don't don't say like oh, they didn't they don't have enough. Give them a couple more things so they stay late night like like I do. No, they're done by 5:00 p.m. They got the job done, everything's done, great. Great, let them go home. So, How involved in management are you? Management of of employees. Very. Very, that's part of my number one task is working with our employees. How do you learn to be a good manager? And what do you think a good manager does? I think exactly what I just said. I think um you know, knowing before you hire the person, knowing a role that is necessary to help the company with growth, whether it's, you know, growth in product or growth in revenue, um or really both. And then find someone that could fill that role, train them on that role, and let them focus on that role and that role only. Eventually, they'll be great at that role. And that's and then eventually, then you have some people then you group these people up and you build teams. And then cuz I could only you know, Happy Dad's got near you know, over 50 employees now. I can't talk to 50 people all day every day. So now I have five direct reports. And these guys have teams underneath them. And soon we'll have state leads for every single So the representatives in each state will represent will reach out to the state lead and the state lead will reach out to the national lead and the national lead reports to me. But I think like, you know, splitting up these roles and letting people be focused on one thing and one thing only is very important. How do you decide when to cut somebody? You know, we have a very, very low turnover. Um I think if somebody doesn't do the job that I'm saying and doesn't really Well, if someone doesn't do that job and it's not the right fit, we'll give them two to three other roles first and try to get them to fit into one of those two or three other roles. And if they don't get to probably the third, then they're just not a fit for the company. But, we will give people up to three different chances. Um I'll start them at this one role. Let's just say this person that works at the 7-Eleven role, she she crushed it from day one. She's crushing it now. But, if she didn't work out with 7-Eleven, she's not great at talking to store owners, retail store managers, so maybe we would give her another position and move her to e-commerce. Maybe she would be responsible for putting products on amazon.com. If that didn't work, then maybe we would move her over to helping build podcasts and build You know, we're going to get into like the country music podcasting pretty soon and like, you know, build we're building a studio in Nashville. I'm going to have a whole studio there for Nashville and country genre podcasts. Move her over to that role, completely different role. If that didn't work, okay, she's just not Sure. capable of working here. And how do you balance the the business and you're also newly married? How do you balance that and, you know, making sure that everything's fine at home? That's a good question. Speaking of which, yeah. I've dinner tonight. What time? Yes. Um Well, the good thing is she has got a full-time job during the days as well. So, when I'm working, she's working. She works for a company called Herby that um completely different world, but um they're these really cool like lifestyle hip apartment uh complexes. Um She's the head of recruiting there, so she's got her she's and this company's growing like crazy, so she's very busy there. So, during the days like it's fine. Like I'm working, she's working. Then, when I come home, um we both like to go to bed early, so we just grab dinner together and go to bed early. We wake up early, spend the mornings together, and then I head out, come to work. But, the weekends are just for us. You know, I try not unless I'm traveling with the boys or something that's really important like a new state launch or um usually usually a new state launch or something Happy Dad related. Um you know, we just I just make sure that times I got with her is I'm off my phone, spend the time with her. So what's next for Happy Dad? So we're right now and we're in 16 states. We've been really focused on just really optimizing those states and growing the penetration, building out a sales staff that actually goes and meets with store owners. Store owners at the end of day that they want to meet the the brand. Like they don't want to meet, you know, we have a lot of middlemen in our distributors, um the people who work for the distributors. Uh but they they you know, the store owners want to meet someone that walks in with a Happy Dad shirt and a Happy Dad card. They want to meet the end product. So we're building out that team right now. Um So we're currently in 16 states. We're going to be launching five more. Uh and and then we're going to be launching Canada. So we'll be in 21 states and Canada. Um And we'll just be really focusing on like being great in those states and optimizing and you know, building out the sales team, uh getting into bars, getting into restaurants, uh getting into all types of different um stores from gas stations to convenience stores, grocery stores, um club stores, Costco, Sam's Club. But the Happy Dad model to me you know, a lot of Those who don't know us say like you're the next White Claw, truly. No. Those who think they know us say you're the new next Budweiser. No. To me the model I've always looked at is Pepsi-Cola. You know, I've always been inspired by Pepsi-Cola, that model. You know, Pepsi owns Pepsi, Pepsi owns Gatorade, Pepsi owns Frito-Lay and all the different chips underneath the Frito-Lay um umbrella. Uh up until recently, Pepsi owned Taco Bell, KFC, Pizza Hut. So, you know, Pepsi doesn't only own Pepsi, like they own all these other brands that you know, you know, 99% of the world would have known that these Frito-Lay brands, Ruffles and you know, um you know, Doritos and all them are underneath that umbrella. Um 99% of people don't know that Gatorade is owned by Pepsi. And that's kind of like the model that we want to go after. It's like, but the end end the end product is Pepsi. Like they really care about Pepsi sales more than anything else. They just, you know, the other ones complement it. Um and I've always looked at kind of Happy Dad the same way. It's like Happy Dad to us is our Pepsi. And we'll be launching our beef jerky line. And that to me is our Frito-Lays, that's our that's our chips. Um you know, um soon we'll be optimizing our, you know, our like nutritional side of things. Um with like the Full Send Supplements business. And that to me is our Gatorade. The future of Happy Dad is really the beverage, more flavoring, more more states, more feet on the ground, and more brands underneath the Happy Dad umbrella. The big business is like building ventures together. And what is the next brand underneath Happy Dad? Never know, maybe a holder pitches us on a vegan potato chip that tastes great. You know, like oil is vegan and made with olive oil, whatever it is. Yeah. Cool. Thank you so much for doing this. Yeah, seriously. We love being here. So much time, you're very generous with that. Yeah, all right, I got to go. Cool. Thank you again. I really appreciate it. I'll link to all your info down below in the description. It'll all be there. Thank you. Cool. Thank you guys for watching. Really appreciate it. Till next time. I want to make sure we're not putting you behind. Yeah.