"In Personal Branding,Identify Your Target Audience & What You intend to achieve" Coach Kelvin Waga

All right, thank you so much for staying with us and welcome back. You're still watching hash in the morning. Now this conversation is about you. You're about to delve into matters branding that will actually help you to land a job in today's world. They say the market the job market world is saturated and also statistic recent statistics from federation of employer K says that you know there's a skill gap issue and the same opportunities that those who are freshly graduating from learning institutions and those who are still in the working institutions are yet to upskill and keep up with the job market. So that and much more that's what we're going to delve into. And joining me live in studio to help me unpack this conversation is coach Kelvin Waga. is the CEO of Globe Enhance. Just in case you're an optimistic job seeker who is looking forward to bag an opportunity in today's world, what do you need exactly to do so that you find that job or that gig? That's what you're deling into and great to have you, Coach Kelvin. >> H great to be here again. >> Yes, Kiman, even though you're on the other side [laughter] today on the Gen Z. >> So, we are still home. >> Yes, you're still home. Yes. So, uh just a little profile about yourself. um what does it entail that lands you in the branding space? >> Okay, so so many people struggle when it comes to identifying and showcasing what they do. You realize you can go to school, you have the qualifications >> or maybe you've shifted from job to job. So when it comes to what do you do, >> we tend to align ourselves towards um the titles. So in this particular case, this is where I come in as a coach and I help professionals >> know how to gain clarity, build confidence and just um craft a personal brand that positions them for the jobs they deserve. Yes. >> Right. In a networking event, if somebody was to meet you and they were to introduce themselves, what should they say in 20 seconds if you're a potential employer or if you're a coach that would strike your attention and you tell this guy, you know what, I think you you're a potential employee. Uh I would say first of all they need to read the room depending on who they are communicating with and then if they able to tell me their competitive advantage within five minute uh 5 seconds >> that would be enough for me. So when I talk about competitive advantage I mean exact what exactly can you beneficial can you be of benefit to an organization or to an individual >> based on your qualifications >> right? How do you say that in 5 seconds? >> It's easy. >> Uhhuh. >> Who are you? What do you do? And what do you have to show for it? >> Right. So, hi, I'm Su. I'm a radio TV personality. I do this and this and this and this. Yeah. Here's my card. >> Uh-huh. >> Is that enough? >> Uh, that is what you do, >> right? >> Like I meet you as Brian and I would ask you the same question. >> Brian, who are you? >> Mhm. You see, most of them would come and say something like, uh, I'm Brian. I'm a TV host at Y254. >> But that exactly is not what you do. >> You sit on the other side of the mic. You help people share their stories. You build the youth wherever they are. And just to ensure that the right information gets to the youth, >> right? >> If I tell you that is very different from I'm a TV host. >> I host these programs. Yeah. M. So you've given me details of what you do plus how you're helping people. Yeah. >> So that brings a connection factor. Right. >> Yes. Yes. >> Right. Now in today's world, how do you get on that journey where you're outstanding as a young person who's optimistic to get this opportunity or you're in this networking event? And also, you know, the Gen Z's are all about social media platform and everybody right now is currently boasting of a a very massive LinkedIn profile. uh how do you shift as well from just having a social media profile to now it being able to land you potential gigs? What are what are the things that need to be injected into that kind of brand? >> Uh thank you. You know when we look at celebrities >> Mhm. >> we tend to think these are special people but uh in most cases celebrities are just like us. >> You see when a celebrity starts to build they'll show up. In the beginning it would be tough because they might get um cricket [snorts] sounds, they might get zero likes but with consistency people get to identify them with something. >> This still brings me back to us as individual. I can sit on my phone watching something on Tik Tok smiling, liking, commenting. >> Yes. >> And I can do that for 4 hours or even more. >> Right. I can go on live and speak about other people's life but when it comes to me what do you know me for? I just love the program that was here there the sports analyst and just talking about sports. If you're good at what you do let people identify you with that so that in such a way someone can say you see that guy called useful they can associate him with something the guy called Kevin Masagara they can associate him something. So in short, what am I trying to say? I'm trying to say that when you when you're good at something, let people know you're good at it. >> Because at it might start as a joke, but with time, whatever you thought was a joke is building your career into something else. Carry the same thing to this social media. It cannot only be LinkedIn, but Facebook. So that when I'm looking for someone to help me solve a problem, you become the right person, the first person that crosses my mind. >> Yes. In today's world, what have you spotted in your line of duty that you believe young brands or upcoming brands are struggling are struggling with maybe competitive or to front themselves for visibility and maybe also how powerful or how important is visibility? Visibility is powerful and uh as you just having the conversation some few minutes ago >> there's something I call position >> the position is who are you what do you solve and what do you have to show for it >> right >> you see in most cases you realize that uh we want to accustom ourselves to our friends who are doing well the businesses who are doing well but individually we are camouflaged into a certain not able to showcase the expertise that we have. So when it comes to that, I would say personal branding and when we talk of personal branding, personal branding is just positioning yourself out there for the right reasons cuz I might do something that would make me viral, would make me go viral. I would do a video here. I would do this. I would do that. That would make me go viral. But is that what I want people to know about me? you realize I can be working with colleagues and for instance colleagues know this is what I do. So coach Kelvin is an early karma. Coach Kelvin is someone who is attentive to detail. Coach Kelvin is this. Coach Kelvin is that. But technically that is not who I am. That is the perception you have of me. So whatever you want to take out there, are you a specialist? So the moment you get to identify what you are specialist in and know how to communicate, >> you realize that you'll beat >> a lot of noises that is happening out here. >> Yeah. for Jenz's watching this conversation and they'd like to be the next uh world best in their area or in their profile or in their career. What would you advise them to do in the early stages of their journey? Yes, in this particular case, what I would do, what I would um convince them to do is to invest on their uh online visibility because this is one of the most important aspect >> right >> and when you're investing yourself when you when you are investing on your visibility in this case [clears throat] >> build a brand I know with Jenz is I get it today I do it here but build it consistently because the world is shifting from the legacy uh the legacy the legacy way of doing stuff sitting in the office and doing that. So we are headed into a world where people are much focused on doing things remotely. Yeah. >> Yes. You do you're drinking your tea, you're multitasking on your computer. You don't have to sit all the way through traffic. But this will only happen if you build a brand and a visibility that people get to trust. >> Yeah. And speaking of that and trust, are LinkedIn uh profiles and social media profiles really that convincing? Like how do you employ somebody from Instagram really? Are there tools that you need to? And also if you are considering to pick up somebody from LinkedIn as a coach, what are you looking what are you looking at in terms of sifting profiles that you'd say? Um I've looked at Squas and I think Squas is striking and outstanding. Are there things that should be attached to this LinkedIn profile or Instagram profile since it's all about you know a metaverse where people are doing a lot of things all at once as a coach what are you picking in these things? uh you'll uh I'm a storytelling guy and I'd like painting pictures, >> right? >> And you and assume you've walked into a boutique store and bought yourself a nice suit. >> Mhm. >> But then you've kept it in your wardrobe somewhere. You realize that you'll go out there telling people I have a nice suit, but if they don't see you putting on that nice suit, it might be difficult. Or technically you can have h you can buy a candle and hide it below the bed >> and go out there shout I have light I have light what do I mean in this case when I land on your LinkedIn I don't want to see how amazing your LinkedIn is I don't want to see the profile picture because that you can pay me you can pay someone else to to do it but how are you interacting in that particular platform >> cuz you see I if the only time you can get a true picture of someone is either when they are stressed or if they are what I call the freespirited. >> In this particular case, how do you comment? How do you write your post? Because this is what will give me the real picture of you. >> Mhm. >> Are you someone who will go to Facebook for instance and abuse people just on the post? Why are you saying? Are you someone who will go on LinkedIn, comment on a post and belittle the people that you are hanging out with or that on that particular platform. So what do I look for? I look beyond the profile that you have and I want to see you tell me that you're good with um you're good in uh communication. I want to see are you writing the right things? Are you commenting the right things? >> Yes. Right. >> But it's interesting because you mention all of that and we live in a world where Jenz use social media to criticize, advocate, push agendas, etc. So maybe how how should they strike a balance between cuz I understand now with the era of artificial intelligence, it's easier to start making caricatures that criticize, you know, maybe a leader that you feel like they're not doing well. It's under freedom of speech anyways. [laughter] >> It's not bad. And I'm not denying anyone a chance of criticizing, but be objective >> of be objective in criticism. >> You see, for instance, I I've gone to a post, someone has posted something about women >> and I generalize that and maybe hull insults in that comment section. It is not about the wider perspective. Just be objectives in objective in your criticism in such a way that you don't uh uh come out as someone who is disrespectful or who is looking down aart uh upon a certain group of people. >> Yes. >> Uh in your world are there trends uh in branding that let's say ensure that if you want to be among the top leading uh then this is what you have to go by or if you want to go the alternative route this is what you have to do. Are there like trends in today's especially 2026 filled with artificial intelligence etc before we get to the job aspect of it? Yeah. >> Yes, there are. But no, they are not. >> I know that is counterintuitive. What do I mean by this? I mean that um we are living in a dynamic world and things keep on changing and there's this thing that if you can master how to play around with it what we call the algorithms >> you will be in the right space at the right time. >> Yes. >> Assume you've left your home. You're going to do shopping. >> Assume you've uh left your home and you're going to do shopping somewhere [snorts] and then you say I have this 10k here. I'm going out in the market to buy something, without a shopping list. >> You realize that you'll walk around that market uh without getting something substantive. So when it comes to personal branding, first of all, identify who are my target audience, >> right? >> Who do I want to communicate to? Do I want to address the youth? Do I want to address this particular group of people? Then say the right thing to these people. The more you build a community uh of people who subscribe to what you do, it makes it very easy for you to grow your brand faster. >> But what we want and what I've seen um being detrimental to a lot of people is um we want to be like someone else. >> So let's take for example these big celebrities that we see around. I see so and so host his shows like this. So I want to do exactly like him. uh with a mentality that if I do that, >> I will be like the so and so. So be original in your way but curate your content to match the right audience that you want to target. >> Yeah. Now that we have spoken of celebrities, sort of those that use cloud chasing like it's it's you're likely to see this brand is known for cloud chasing. It's known for drama. It's known for stunts. But Huyu are more nonchalant, relaxed. They are simple in the way they present themselves, but the information is always at home. But also, interestingly, you're likely to see the one who's dramatic has a lot of very active listeners and followers and they give feedback. They even go ahead and buy that brand or that product. And somebody was reminding me people buy the person, not the product. And I was like, damn, that's really stunning. >> Yes. Yes. >> Uhhuh. >> There's something we call strategy. There are people that if they clout chase it would it would um get them far. Some people would also like leaking their own nudes there for people to see. The more uh they leak their nudes, the more people will get to their platform. But what I mean is when you're building a brand, you can start you can be like so and so you start by cloud chasing. at some point uh at some point you get to identify what do I want to focus on. So if you're an upcoming let's take an example you're upcoming celebrity or you're an upcoming artist or you're an upcoming content creator you can be everywhere >> but the more you grow the more you pick a niche >> this is the kind of content I want to create and this is what my audience subscribe to. So as you have the game of numbers cuz even when the companies or when the corporates are buying into you they are buying into your audience people who subscribe to what you're serving them so strategy I can't say people who cloud chasing people who do uh the clout chasing out their bad content creators no >> everyone has their own strategy there are people who will who will always be subjective uh controversials without mentioning names and to you people will hate on them and in public relations there's something called publicity either negative positive publicity is always publicity >> right >> yes >> so it's good whether it's negative too as well >> yeah negative publicity you see you can be a drunkard today >> or you can tarnish your name but at the 11th hour you receive Jesus Christ >> you see the moment you receive Jesus Christ or the moment you get born again people will be like ah he she he or she used to but this is the kind of person that we are. So some people might use it as a strategy or as a means to an end >> but then get to clean their content once they've established their niche. >> Yes. >> Yeah. I'm interested to know before we get to branding for businesses maybe you can try to help us individually sa for a person who wants to put themselves out there especially for the for employment opportunities uh what what is their journey like especially in today's world if you are to help them let's say maybe they've already kickstarted their journey uh but they're stuck in between they're caught between a rock and a half place what would you inject in their brand that can boost them and give them rasmatas to meet these potential employers or networks. >> Ah, great. When was the last time you said a prayer? >> Mhm. It's a good question. >> Yes. So, when was the last time you said a prayer? And where where am I bringing it from this perspective, you realize that when you when you're looking for a job, you can [snorts] find words to pray for hours. Just saying prayer, God, give me this job. If I get this job today, I won't joke with it or I won't make jokes with it. And the moment you get this job, you forget. As long as your rent is paid, your transport, your school fees is there, then you become complacent. And complacency is what is killing uh careers out here. Uh you come to work. Uh it says that you need to report by 8. You sit on your desk when he's not around. You story around at exactly 5:00. You clock out. You do the same thing over and over again. And then you're like, "Oh, I've gotten this job that I don't have to have pressure. I only do what I'm told to to do." And sometimes I don't do it to the capacity that is required. So you red >> I think you're going home. Why am I going home? I come early. I do the work that is required of me. How are you sustaining yourself out there? It's easy. If you check, if you follow me on my socials, you'll see I talk about just how to position yourself. It's easy for you to a job if you're already having a job. >> Yeah, true. >> And this is where we fail cuz the moment I get a job and my needs are being catered for, I forget about myself. So if it is for putting yourself out there for the right reason, I don't have time for social media until the time that panics kicks in. That is the time that you realize that everyone now wants to run and make or position their brand. So this would be my take >> in whatever work you do. Like right now you're seated there. I don't want you to look it as an employment. Look it as look at it as a learning opportunity, a development opportunity for you. If I leave this place today and my employer's name gets crapped away from my documents, >> who exactly would I say I am >> whereby your employer and your titles are taken out of you? What have you been able to do with this program? So, these are some of the things that you need to put in place to start building cuz one thing I've seen is a lot of confusion. Myself personally, I'm a I'm a a communication graduate. I'm a journalist by >> Oh, you studed broadcast journalism. Interesting. >> So that is what my first degree was in >> and then I left that place. I worked in a radio station. I worked in a TV station for some time and then I left that and then I went to the communication field. I worked from the communication field. I left that I went to real estate. Then from real estate I I went into private practice. >> Right? >> You realize that when I'm telling my journey I can say right now if I tell someone do you know I'm a graduate of communication and media technology but how is that related to what I'm doing currently and then I'll attach my value based on the course I studied or the roles that I have had. But in all these I don't see correlation with how I bring value to the world. Mhm. >> So you realize someone has done human resource but is doing sales. >> Someone has done sales but is doing pro project management. So if you know how to package yourself as an individual and try to as you work here today I've hosted coach Kelvin Waga during this session these are some of the feedbacks that I've been able to to get and through this feedback I've been able to improve on a daily basis. So these are some of the impact that I can say I have created. So the moment you build yourself based on the value and not the role or the organization, you realize that your pro your career progression will run in smoothly. >> Yeah. >> Are there like skills that somebody need to be fully equipped with? Maybe you can say soft skills cuz there's I think I'll get to it in just a bit what the recent statistics. I'll read them to you and maybe ask request for your reactions too as well. >> Yes. >> What are the major skills that a Gen Z who's looking for to be useful in any let's say in any sector especially in the name of getting either an opportunity as employment or maybe a part-timer or a freelancer too cuz freelancing as well can get you there. Yeah. What are the major skills in today's world that they need? >> Number one is communication. >> Right. You can't be of helpful to me or of help to me if you can't communicate. So communication is key. Both verbal or written. >> Both written. >> Okay. >> And spoken verbal and written. That is >> number two is data analytics. >> Right? >> Data is very important because decisions are being made from data. Everything you do, you look at data. >> I'm not saying dig deep but just get to know basics. How can I collect it? How can I clean it? How can I transform it into a report that someone has to read? Then skill number three is um project management. >> Everything that you do is a project. So if you don't have project management skills, it becomes difficult because even if you say I'm going towards um the remote jobs, uh I want to do remote jobs. project management skills will be topping the list because you'll be working on projects and then finally finally finally artificial intelligence and when you talk of artificial intelligence I'm not mentioning only chat GBT >> cuz those basically widely known in Kenya [laughter] do you know AI first thing is >> GBT yeah >> so there are quite a number of as a journalist how can you how can you use artificial intelligence from video editing from production from doing this from voice overs and all that as an account accountant how can you use this to ease in your work in terms of doing all this. So artificial intelligence in line with the career path that you'd want to to take. So these are must have skill for each and everyone who wants to position. On top of that we have teams team management people skills and all that kind of stuff >> right it's interesting as all these skills are needed the same same opportunities that those who are in universities want to go for the same who are still in those jobs how to upskill and maintain them and with that actually there's a recent statistic from the federation of Kenya employers FK says uh in fact they're saying they've released a critical September update that details a severe widening skill gap in the labor market. They're saying the update shows that both fresh graduates and already employed workers are struggling to meet the demands of a rapidly evolving corporate landscape. Mhm. They say the survey found out hundreds of local enterprises underscore that the issue is a twofold. A severe a severe deficit in technical capabilities such as AI, I think you've highlighted it too as well and ICT and stunk of a baseline workplace of soft skills. But here's what they say. This is what caught my attention. They said the soft skill deficit they they said includes uh French graduates have papers. They heavily lack foundational workplace competencies. Employers actively report widespread deficit in effective communication equating it to 40 49.1% with critical thinking 41.7%. So it means that everybody has to upskill at this point to to still maintain being in the labor market and also those that are coming from the universities or high learning institutions have to again keep up with the rhythm of this already who are in this job market. >> Yes. >> How do you make sense of this? >> I'm trying to look at a relatable story. If you buy a piece of cloth and um you keeping like you put on you buy it fitting that kind of fitting that you have and then you say I'm going to use this piece of cloth for it can be a suit it can be a shirt for a long period of time with time you realize that you might increase weight you might grow tall it doesn't mean that you have to stick to that one piece of cloth the world is revolving and we have post papers. Now we are into the digital world. I I remember when the digital when uh we introduce maybe digital filing and digital stuff. The millennials and the gen X some of them were very objective. No, this is not our thing with us. We do papers. We stamp the papers and then we keep them at a place. But with time that is where the world is headed into. And I hear people being I hear people saying that AI is replacing jobs. AI is not replacing job. AI is replacing people who have uh deliberately refused to take action. These things the more you learn them because it will come a time that we'll start fighting AI. I can hack a bank using an AI. So as an individual, how can you prevent this AI from going overboard? I can use it right now. If I want to tarnish your name, the only thing I need is your picture and then I I can do a command and I can get the exact replica of your picture and put it in a place that would place you in that place. So in that particular case, what are you doing as an individual to gain these particular skills? Before 2020, hearing of remote work or working from home was something that no no my people cannot work from home. Then unfortunately there are people in offices who does doesn't even know how to save files >> as a word document. There are people in the office who doesn't know how to maneuver around these files. So this is a time that you realize you have this person who has been sitting on that desk and he was told if you want to do this is a template come to this folder click it and then do whatever you want there but after 2020 after covid-19 people realized that there's something we called zoom and I realized when it came in people are really struggling with what zoom is >> zoom office >> yes zoom office and even the the the Google meets and all that kind of stuff so upskilling is important if you want to remain relevant regardless whether you are a freshman associate or someone who is in senior leadership >> because that's how promotion passes people I've sat on many interviews and you realize someone has just certifications or certificates >> so when this person comes there's someone who has PhD and he's like I think I'm overqualified than all these other people and you're like okay so what's your qualification I have first class honors maybe in this I I have diploma, postgraduate, I have masters, I have PhD. But this person who have certificate or certificate course. This is someone who has done a lot of skilling, communication skills here and there. He has done artificial intelligence. So is more closer to what the current job market is looking for as compared to that person who sits in the office, drinks tea, eats employers money and say I'm not employed to do a lot of things. >> Right. You've really painted an interesting picture and I hope you guys are taking notes from coach Kevin Waga. Uh is it possible uh Mr. Co coach Bono coach for a person to be freshly graduated out of university and they're going for a job that a person who has been there for 5 years and outpac them. Is it possible? >> Yes. >> How? >> It's possible. >> Imagine this person has been in this job for 5 years. They've mastered it. They're still good at it. But then a freshly graduated uh personality or young young person goes for the same job and they decide to kick this one out and take this freshly graduate. Let me bring it closer to home and I I don't give direct answers. uh there's a project that is given and the current norm is that when whenever this project is given we normally take 2 weeks to complete this project. Mhm. >> So if you need it, you need to tell us 2 weeks in advance or else we we cannot do it. But then this Gen Z who has or this fresh graduate who has just out of campus can do it in 3 minutes. >> Okay. >> And then do it perfectly. You realize if you compete with this person, it becomes difficult. Although this person who is in sales and this person can only close like three sales in a month. uh someone who is fresh, who has the right uh closing and negotiation skills, closes 10 sales in a day. Results will always speak for themselves cuz now we have AI. Someone some people even at this point they still don't know how to use chat GBT. There are people who are equating it to the 666 the blah blah blah. These are things that are associated to that world. But this is where people are trying to perfect their communication, learnings, public speaking and the current world uh the current job market that we are having is the chap. I want result and I want it here and now. So fresh graduates to only those that were not sleeping in campus can come and do things because even with fresh graduates I remember centuries back when I was still in campus I used to go and my main intent was to pass exam. If you ask me how what I read I can apply it I can't remember because I remember the linings I was doing it to pass exam but >> we are using a syllabus that was created in 1980s 1970s >> but you realize that the world out here has changed >> but then you realize that there's this particular person who has started working immediately they finished form four >> in a cyber band that year >> in fact you mentioned universities I've remembered one of my pointers here uh The commissioner of universities is calling for a review of higher learning curriculum today because some of the graduates aren't even able to do some of the required things especially when they get to job spaces. >> So that means they need to have a whole conversation about what's happening in the education sector at large >> because there's skills that people ignore and when they get to the job market they can't uh they can't uh turn up to the occasion. But also somebody debated and said what you learn in school is more of theory and when you get to the ground in workspaces you're required to physically you know uh put it into action and that's where you know you find that you don't have skill you don't have knowledge on how to go around this particular um job or this assignment how would you help that should we blame [laughter] 84 even though CBC CBC is like the best form of education ever. Yeah. For somebody who is stuck or caught between a rock and a hard place, how do they recover from this? Cuz it's true honestly what you learned in university and plus what's on ground two hours apart. Do you agree by the way? >> Yes. >> Uh-huh. >> I definitely if there was a thousand% I would say yes. >> And um this is what I tell people nowadays. You can attend university even if you're still in high school. And there's this thing we call free university. everyone has a chance to attend the university. This called >> is that university of YouTube? >> University of YouTube, >> right? >> So you realize you've identified this is what I want to do. I don't want to do graphic design. >> Yeah. >> Because I remember that this there's this person we are studying in school was called Frank Jeff Kins. I think he's someone to do with communications. >> And this guy was the book was the book we were studying foundations of public relation. It was written in 1950 something. But the world has since evolved. You as an individual, what are you learning? Are you watching the podcast and seeing gossip? Are you the one who is sitting there and watching football? Get to learn cuz just like it is said, I've interacted with people who doesn't know what Slack is. They doesn't know what Trello is. And these are project management tools. And the moment you know the project management tools, you mastered the communications tools. Most of us up to today, we still don't know how to use uh zoom. What we know is go click set a meeting, click join. But you'll go to a place where you'll be told we have a zoom meeting. I want you to separate people into rooms, delegate these people, kindly take notes, take presentation. Someone will like can zoom do all that. rel to pass exam but how can they be relevant in the job market and relevance if your child knows how to sing the parents knew you either become a lawyer you either become a you become something else. That is not for my kid. But if that is where your kid has talent, nurture it from the word go. Because if I'm doing something out of passion, I'll get to want to learn more and more and more and that one will beat away these redundancy and irrelevance in terms of whatever was ordered visav whatever has has been received. Yeah, I've been I've been following um interviews Elon Musk and uh Bill Gates and uh Dario Amod. He's the CEO of Anthropic uh a parent company that owns Claude the AI model that we use and most of them are actually projecting 2030 most people will not be in workspaces. Uh Elon Musk he is advocating for something called universal basic income where he believes the whole entire world will be fully automated. it will be all robotics and artificial intelligence. So he believes a huge chunk of people in this job opportunities will be considered irrelevant. You've used the word redundant. So is this just a fear of technology replacing people or you can as well put yourself in the journey where instead of technology using you and displacing you then use it to displace those people that are not able to use technology. Yeah. Just learn to think like technology things >> and you'll become relevant to your industry. >> You see the more we have the fear of unknown. Oh this thing is coming to take my job. So I need to apply multiple jobs but you still treating a symptom instead of diagnosing the uh the the main uh issue. So it's important that keep what I refer to as personal development. Where is the world headed? >> Yeah. >> Don't just sit there and earn salary every month. >> Cuz this is what I've seen affect many people. I got a job and the job that I got it can give me loans. I can pay my bill. whether I get a job or if I don't get it how I want >> but then you realize that you become complacent in such a way that the only way that you think of upskilling if you go to an interview and you fail an interview because you didn't have this particular skill but by then it's too late because you don't have the finances you don't have the time and then after that you'll say no I'll look for a job that won't look be in need of this skill. So upskilling is important at whatever stage that you have. >> Right? >> Uh we can now pivot into uh businesses and entrepreneurship. What does branding look like for a young startup? Let's say a Gen Z. Let's imagine a Gen Z who is in university. They're juggling between being an entrepreneur. Uh maybe also they're looking forward to get into a 9 to5 but still striking a balance between studies being an entrepreneur and a 9 to5. How does branding look like for this young business that they have? Maybe they're selling outfits. Most of them are actually selling for you'll see you click on WhatsApp business and thank God for that option of WhatsApp. I think it's free. You can download the business version or the normal version. While somebody's clicking on your account, they can see books are called for voiceovers, books are called moderate events here. So what is their journey of branding like? Especially in the business aspect, >> there's a thin line between careers in business. >> Mhm. >> Cuz all these people are solving problems or they are creating a solution to something. So just get people to know what you can do. And for instance, if you want to become a business person, to social media should not even be on the list. Get people to know what you do. Get people to know the problem that you solve. And even a win is a win. Make noise around it so that people can see you as someone who provide solution. >> Yeah, [snorts] >> you're a voice over artist. You do voice overs. Do your voiceovers. Post them online. However bad they are, start from somewhere. So there you'll get very harsh criticism. volume and all that kind of stuff, but then you develop them slowly by by slowly. The more you become consistent with your brand and marketing is not about just posting things out there. First of all, you have to get the psychology of whoever is reading the post. So, it's very important >> that you get to master put yourself outside there and let people know you. uh let people know you based on what you do, not what you say you do. >> Yeah. Can pursue branding or >> first of all where are they doing it? because you've said social media and most of them um let's say they're more like boomers especially apart from few that I've seen collaborate influencers influencer type of collaboration where a certain demographic of is it possible just for an ordinary hawker or to be a brand and how can they pursue that journey? >> Why are you taking me for? There's this lady called Mama Boga. >> Is it Sue the something lady or there's a different one? >> The one with the one the one that was associating with the one that was collaborating with this gentleman. >> Oh yes. The Mumba guy. >> The tumba guy. >> Right. >> We have the we have them tumba guy. The one the one in Kisumu and we have this individual that works I think he works with Obina he calls himself Dam >> right yeah >> you see there is something interesting you can become a content creator like there are these people there are these things people complain about these are things of they get to face when they go there so as everyone goes live nowadays >> and when you go live make your lives interesting you just do whatever you're doing. And the more you make people's work easier, they will start asking for deliveries. And when they start work asking for deliveries, that's how you'll grow multiple uh multiple how do I call it? Multiple outlets across maybe the city. So what am I saying? Everyone Most guys I see the people who most of the people who go lives are the mama and guys and these people who but they just seated doing it. If you find an opportunity to go and talk about talk about your business, talk about what you solve. So I'll do the assortment for you. I'll mix everything for you. Then when you come I'll just give you this and you go and as you come get people in your video oh by then get people to give you feedback even if you're the mutumba guy make noise so that people get to identify you from that that's how people will get to identify I see a lot of creators on Tik Tok who are the mamogas now the basharamo guys so everyone has the possibility or the capabilities of branding themsel as long as they're doing the right thing. >> Yeah. >> Do you agree that people buy the person and not the product? >> Yes. >> Mhm. >> I totally agree. And I'll give you a case example. We have someone like Erici. You see Erici will stand out whether whatever he's saying is right or not right. >> Right. >> You'll get people will get to identify with him because CCQA CC program. So in that particular case then then there's this other guy also we call Danma there are things that you do. So whether you're doing it wrong or you're not doing it right, people will get to associate it with you. And I'll see cases whereby people needs help. They'll be can you talk to coach Kelvin? Can you talk to that other person because it is the person that they have seen there >> that makes people buy >> right absolutely as we finish up before you tell them how they can get to plug in with you on socials. uh shortly maybe you can briefly uh highlight why storytelling is important is a very powerful tool in placing yourself out there. How can you become a great and an excellent astute storyteller especially as a brand? >> Today when I was coming here to the studio I was told I should be here by 8:30 and um I left my place went to the office but when I locked at the snap out I couldn't drive to town so then I found my way coming to this place. So while there there I was snap and all that kind of stuff. What am I driving into? The moment you can when you tell a story, people will relate with what you're doing. People will get to relate because now you are telling it from the perspective of what people are experiencing and through storytelling it uh impacts the way you articulate things. It impacts the way you just uh present your points. So storytelling is one of the sweetest thing that I would encourage everyone else to to do because the more you become a good storyteller, the more you'll become interesting and you'll act as a magnet to the kind of people that you want to uh you want to uh attract. Let's take for example someone ask you, can you tell me something good about Nairobi? >> Yeah. And then you finished whatever you're saying. But someone can paint Nairobi in such a way that oh I really want to to go there. So storytelling is key and learning it is just by reading self-development these things that we've mastered and when you're confident and I don't know I'm going to tell you this for instant you can through your reading >> then in the process that you really want to use every time you're talking to someone you'd love to bring out that jagon even if you're using it wrongly. So that kind of confidence it was what storytelling will do to a professional or even a business. >> Yeah. I believe it also makes you relatable and you'd see somebody also shared theirs just that boldness and the courage of you sharing yours. Yes. >> It brings out theirs too and that forms a community, right? >> Yes. >> Yes. Maybe one of the biggest lessons uh before you say your socials cuz we you're on a timeout button. just one big lesson that you've learned in your branding journey that you feel like every Jenzi who has watched this conversation should take it at home as a take down >> just learn about master your emotional intelligence and master your communication that's all you need to survive in the current job market sometimes you might be talking to someone and that person might not be in a position to understand what you're saying so communication would be a take out for me but master your mentality and the way you perceive things, >> right? How can they get in touch with you? >> So, you can check me out through coach Kelvin Waga across my social by the not to boast. I'm the best one of the best LinkedIn professionals across the globe. Check me there on Facebook. Yeah, we are growing and you can always get me there. Uh the name >> my name is coach Kelvin Waga and my all my platforms are coach Kelvin Waga and you can also visit us in the office located along thicker road a building called blessed house. >> Right. Yes. >> Thank you so much uh coach Kevin Waga for your valuable and incredible insights. I'm sure they've learned a lot and if not come miss out on anything please plug in with him on his social media platform. All right. >> Thank you. Thank you. >> All right. Right. We want to thank you as well for watching us from 7:00 a.m. to right now. Uh if you missed anything, you'll find it on YouTube at Y254 channel. Continue engross. Thank you for watching. We'll see you tomorrow bright and early right here on Y Morning.