Video summary
The video introduces IMAI, a sophisticated influencer discovery platform designed to help brands and agencies identify high-converting influencers across six major social media channels including Instagram, TikTok, YouTube, Twitch, Twitter, and more. With access to the world's largest database of over 240 million influencers, the platform leverages advanced AI and machine learning to provide comprehensive data on every profile. The core value proposition is that successful campaigns depend heavily on selecting the right partners who can drive actual sales, a task where IMAI excels by enabling users to quickly filter, discover, and contact potential collaborators with precision.
Users can perform highly specific searches using various filters such as location for both the influencer and their audience, interests like fashion or clothing, gender, ethnicity, associated brands, spoken languages, keywords, bio content, follower counts, verification status, and hashtags. For instance, a campaign targeting the Philippines could easily filter for influencers where at least 40% of the audience is located there with an interest in specific niches. Once results are generated, clicking on "Analyze" provides a detailed report containing contact details like email or phone numbers, follower breakdowns that distinguish real users from bots, post performance metrics including views and likes, cost estimations per engagement or click, and a unique IMAI score ranging from 0 to 100.
The platform's standout feature is the IMAI Score, which uses AI to evaluate an influencer based on numerous pros and cons into a single quality metric; scores near 97 indicate exceptional talent with high-quality audiences. Additional tools include a topic sensor that reveals popular hashtags, mentions, personal interests, and brand affiliations of similar creators, allowing for deeper discovery. Users can organize found influencers into custom lists named by campaign type, download reports in PDF or JSON formats via API integration, customize KPIs to view specific data points like platform status or location, and even share these lists with clients or team members for collaborative approval workflows where feedback is tracked directly on the shared link.
Beyond individual influencer analysis, IMAI offers robust features such as audience history reports across all platforms and a social listening tool that identifies top-performing hashtags and mentions to help users understand competitors and predict successful campaign trends. The platform allows for projecting expected exposure, engagement rates, unique reach accounting for audience overlap, and demographic breakdowns before finalizing partnerships. It is accessible via a free sign-up with subscription packages starting as low as $20 per month without commitment, though personalized demos with extra credits are available upon request, making it an affordable yet powerful solution for scaling influencer marketing efforts effectively.
Read the full video transcript
hey this is Robbie in this video I'll
take you through a quick demo of your
mind the most advanced influencer
Discovery platform in the world we have
the largest influencer database on the
planet with over 240 million influencers
worldwide we also use Ai and machine
learning to deliver you the most
accurate and comprehensive data on every
influencer if you're an agency or a
brand they use influencers in your
campaign then you know that the most
deciding factor for a successful
campaign is finding the right
influencers that can actually convert to
sales our platform will help you quickly
and easily filter discover and reach out
to the influencers that will make your
campaign successful so now I'm going to
show you how Emi actually works this is
the main page where we find influencers
you can choose here from six different
platforms Instagram Tick Tock YouTube
twitch and Twitter you can find specific
influencers using their URL their ID or
their handle or you can discover them
using the filters you see right here so
let's start off by using a simple filter
the location filter here I can choose
whether to filter based on the
influencers location or their audience's
location so for example let's say that
I'm looking for influencers in the
United States so I can basically choose
influencers where at least 40 of the
audience is located in the United States
now this will work for you with any
country so for example let's say that
I'm running a campaign in the
Philippines I just choose influencers
where at least 40 of their campaign is
out there audience is in the Philippines
and as you can see I'll immediately get
results that are exactly accurate to
that I can basically start to filter out
based on interest so for example 40 of
the audience is interested in clothes
shoes
Etc basically fashion
and also let's say that I'm primarily
searching for female influencers so in
this case instead of the audience I'm
going to filter based on the influence
gender influencers gender
and again I can go much much deeper than
that I can go based on ethnicity which
brands they're associated with languages
that they speak we can go for keywords
bios followers we can go for verified
and also hashtags so basically have a
very very wide ability to play here and
you can see here that we found 50 000
influencers that correspond to the
search so again a campaign 40 Philippine
uh 40 from Fashion interest and all
female influencers so I'm going to go
through the first influencer that I
found here and you can see here that 50
of the audience is Philippine and 50 of
the audience is interested in fashion so
all I have to do is click on analyze so
you can see here I have my report now I
can see here the contact detail of the
influencer in this case only the email
but in many cases we also have their
phone number directly you have your
Instagram tiktok in her YouTube account
we can see here the influencer follower
breakdown to know more about what
percentage of their followers or other
influencers people with over 5000
followers and how many of them are
likely to be fake or Bots we have the
audience credibility score we show you
their post data from views to likes to
average comments we give you an
estimation of how much a post would cost
with this influencer as well as what you
can expect in terms of cost per
engagement and cost per click we show
you their median engagement their
engagement versus the median we show you
here the reels data as well as give them
what we call an Emi score which I
believe is the most important data point
here on the page so the Emi score is
from 0 to 100 and this is how we
basically use AI to give you a final
score on the influencer based on many
pros and cons so you can see here
exactly how we got to the score and here
you can see a topic sensor so by the way
97 is obviously very very high which
means a very very high quality
influencer you can see here that people
who talk about similar topics to this
influencer you can use the topic sensor
here to basically discover more
influencers that you're looking for you
can see which popular hashtags they use
which popular mentions to use what are
they interested in personally which
brands they are affiliated with and more
breakdown about Their audience from age
to gender to location to ethnicity
country language their reachability
meaning how big Their audience is on
their own in terms of followers how many
percentage of people are following them
by the way at any point you can click
here on the question mark to learn more
about the staff that you're looking at
you can see here also what percentage of
Their audience is interested in what
again which brands they're associated
with their popular posts as well as
their sponsored posts so let's say that
I like this influencer and I'd like to
add her to my campaigns all I have to do
is click on add to list and I can then
click on the plus icon and you can see
that I have a new list now all I have to
do is click on new list and she will be
automatically added I can also click on
download report by the way and download
the report is both the PDF as well as
the Json if you're using an API
I can then go to lists here and I'll see
the influencer on this list for example
what I can do here is I can call this
Philippines fashion
Women campaign and this will be the list
here for for this topic I can then go
back here and I can search for another
influencer
all right now let's say that I like this
influencer and I want to add her to my
campaigns too as you can see she also
has a very high score so all I have to
do is click here on add to list and I
click on the list and now she was added
now I can actually go to lists I can
click on list analyze here and I can see
stats or what engagement I can expect
from my campaigns if I do for example
four stories four posts and two reels so
you can see I can see the expected
exposure the expected engagement and the
breakdown of the audience as well as the
unique reach of my audience based on
overlap I can also click here to
customize the kpis that I can see here
so for example I can see only platform
status and location or I can choose
whatever I want to see
I can also click on share list and then
basically click here and now I have a
link which I can use to share with my
clients so I can upload a logo to add it
to this link and then when I share it to
my clients they'll basically see this
page and they can choose to either
approve the influencer so for example I
like this one and comment or they can
say I don't like this one
comment and when I go back to my um to
my list here and I refresh I can see
which ones were approved and the comment
as well as which ones were disapproved I
can also share the list with my team and
then I'm basically able to work on it
together with my team also you can go to
audience reports to see the history of
reports that you've made on all
platforms as well as click on the social
listening feature to see which hashtags
and which mentions perform the best to
learn more about your competitors and
see what kind of campaigns are going to
be the most popular and the most
successful to you currently so this was
a quick demo of emite or influencer
Discovery platform you can sign up for
free and try it out or you can go to
imide.co and then when you sign up you
can click on subscriptions in settings
and you can see our different packages
which start as low as 20 a month with no
commitment so I highly recommend that
you try it out and if you're interested
in a demo with more free credits reach
out to me personally and I'll be happy
to give it to you thank you so much for
watching the video and if you have any
questions feel free to contact us thank
you so much