Idem Abasifreke: Guiness World Record Holder

[Music] Thanks for staying with us. Uh it's good every once in a while we have a celebrity in the house that will come talk to us. This one is a world figure as it is because he is a Guinness World Record holder. His name is Idm Basif and uh he's popularly known as Bis Black aka Black Star Beats. an artist, music producer, OAP music counselor, sound engineer, mixing and mastering engineer from Nanere Bion local government area of Aqua Bomb State and he's here with us to talk with us on his journey so far. So good morning and welcome to the program. >> Good morning. Good morning. Good morning my viewers. Thanks for having me. >> I'm I'm sitting in the studio with Celebrity. Okay. It's good to know that you have achieved this. Let let's just get to know this first um world record that you broke >> had a process towards it and how you were able to achieve it. Let's let's start with that. >> Yeah. Uh longest uh recording with multiple artists. >> Yeah. I applied uh 2023 around uh September or 2023. That was around 23rd September and it was approved uh January but it was approved around December. So at that December I did a sponsored art on my Facebook and Instagram scouting for music artists up and cominging stars that can you know freestyle for hours and know then uh around January everything was set then we attempt the record on 10th February and it ended on 14th February Valentine's Day. M interesting. Where was this? >> At VI here uh 32B Musay Ada Street one T Lagos one location there VI Victoria Island here in Lagos. >> Okay. So how many artists were able to turn up? We we had uh 150 artists and you know some of them we still had some people standing on background in case you're not able to sing to you know to one hour but the total numbers of artists we had there was 150. >> So it was just a marathon for 1 hour. Anybody who enters the studio will be singing for 1 hour. >> We sing for 1 hour. You know it's it's recording marathon not a kind of studio section. So it's all about recording on a stretch, you know. So we had like 30 beats of two two minutes making one hour, 30 different beats. Some of the artists will come with the beats they they're used to. Some we give them the beats and they sing for straight one full hour each artist one hour. >> Oh, that's that's that's interesting. I remember when in those days, believe it or not, I I tried my hands on music. We went to the studio. um inside that studio one session we were doing eight songs. >> Yeah. >> And inside that that that one session we will do the um instrumentation then we do the voicing then and they cut it and give to you in the morning and that's it. >> Yeah. Yeah. But this >> but these days is not like that. How are they survive? >> You know I I I learned things differently. >> Yeah. I learned production in the analog way, what you're saying. But now we've moved it to the level where you can have a a computer, your laptop, you have your headset and a sound card with mic and you have a studio there. >> I'm just wondering how the the new generation that takes like some of them will take like five studio sessions to perfect one song. So they are built differently from how we were built. So how they were were they able to cook? >> Then before you come to the studio, you've done your rehearsals. >> Yes. Now you can just go to the studio. You have the money. You just go to the studio. The beat will be created there. You start writing there. So after recording, you go to the house. You can listen and see the mistake. You come back again. >> Oh boy. >> You're coming and you're saying, you know what, this is my baseline. This is how I want. This is how this is how then accompaniment. You can do whatever you want. >> That day it was recorded in a tape. So you can't change. If you even make a mistake, you get a fresh temp, a full turn. >> You were Superman, man. >> Okay. So now I I I'm I'm glad with the But it takes money to do this kind of things. It takes a lot of money. How were you able to get that? >> It was not easy. I I spent all I had them, you know, because 150 artist and you know, it's not easy to get an hotel room in VI. So we get 150 artist hotel room to stay. We fed them. >> That >> it was all about me, you know, my family and friends. Those were the people I tried looking for, you know, partners and sponsors, but some people are like, you know, they want you to get there before they can come in. It's hard to have somebody follow you from when you're starting, you know. And some companies like I had not want to mention the name, but I had a company that was with me till 2 days to the marathon. They had to back down because they were saying that ah because they are energy you know company energy drink company so they they don't want me to go and fail and they say that is their brand that you know got me bad but all good we went we saw and we conquer >> what happened to we did my our best think about that they would have now made a team that they sponsored a 95 hours 59 minute world record >> that's how long you went Yes, I applied for 96 hours and uh we recorded till when we reached 96 hours we try to push it to 100 but my timer my stopwatch stopped at exactly 96 hours 59 minutes 59 seconds. So by the plus and minus the world record the record holders had to give me 95 hours 59 minute achievement. So we used five days, stayed a week for five days, recorded 150 artists for five. >> Why did they subtract the other other minutes that were on top? >> They know the math. They know the math. You know, inside when you're doing it, there are so many things like Nigerian there are so many things, technical breakdowns, different things like that happens. So from from your calculations, sometimes you might want to go take a 5 minute break before you come. It's more than 5 minutes. So you need to work a full hour to get back that 5 minute to pay the debt. So many calculations stopwatch. >> Yeah. Yeah. Yeah. So many calculations. >> Okay. So what happened to the songs that these people did? If you did so many songs, one hour for everybody. Some of them may have had a full album out of that. So what happened to the songs? Yeah, I planned initially I planned to possibly release the track with their consent but through the process of recording this recording marathon we discovered that uh most of these tracks were not properly recorded you know in in a sense that the artists were freestyling the aim was don't stop talking don't stop recording so even if you make a mistake you can just you know you know say whatever I had plans of bringing a man of God to come preach. My aim was things that can make the recording have a long time a long time recording. So most of the artists were freestyling, some were saying blunders, some were just shouting you know there was there was no the normal rudiment of music recording was not followed in the sense that if you make a mistake you can stop come back review and all this but it was just a straight recording. So that's why I was like man we can't give this product outside but the artist can listen and come work well on it so we can have a good product. It's better to give a good product than to give something >> and at this point they'll have to pay you. >> Yeah that's when the business after the marathon you know that's why I said I empowered 150 artists. After the marathon, we selected uh like 15 artists for free EP production that of five five tracks that's recording well probably. We selected artists for single productions and those ones that were standing as backup artists like if you don't do well I come in and help those ones were selected for EP production and single production. So they did some after the marathon we gave them an opportunity in the studio for like 3 months to work you know to produce good quality music for free for free. you help me get this, I'll help you get this. You know, and I also plan to bring some record labels to come view the artist then, but some of them back down. But we've gone past that level of whatever happened, we are now on where we're going to. >> Okay. Before we enter something else, um, now that they know that you will not fail because you didn't fail. >> How are those people that you approached uh that backed out feeling right now? What relationship do you have with them now? Did you just say okay now I've achieved what I wanted I will not go back to them or you are going back to them and telling them you know what see you didn't believe but I did it now I want another project. >> Yeah I I want to say this out there if uh if your brand and a company listening to me now go to your page on Instagram Facebook you may possibly find me there. So most of those uh brands that didn't come I still after the marathon I went back with just a photo of me like yeah we did that but I didn't go in a sense of you know partnering it's all up to their marketing department if they see need for but when I was thinking of the marathon I thought of them then after the marathon I'm still thinking of something else you know I still had another marathon to think of I had the artist to think of I had the evidence to think of even after that but But I still went back to you know reaching out to most of those brands like yeah we've done it mean especially the brands that gave me a feedback you know there are so many brands I reached out to almost 200 brands and you know the algorithm of uh social media whatever you're doing it comes more so if I at that time if I open my phone I screw one two I'll see a company I'll now DM would you like to be I did it personally I didn't do it with so I wanted to them to see me direct direct contact me direct. So I did it personally I reach I reach out to them. So the brands that replied maybe we're not interested or thank you for you know that those were the people I went back to like we've done it we've made it just for so beyond the empowerment of the other people what kind of empowerment do you hope to get for yourself from here is it like you want to have a record label because you empower the artists some of them came back and that is more than 20 of >> yeah I have like 60 me if 60 people come back to you and they're doing something really good. Are you also thinking about owning a a record label? >> Uh owning a record label is big. You know, I started as a music artist back then 25. Then when some producers were not able to give me my quality, I was like, man, I need to learn this thing so I'll not do this mistake they did for me. So right from then I've been pushing. I've worked with some crews and some record labels. But me having a record label, it's a big dream for me. I wish I could so I'll be able to select and pick the right and show Nigeria. >> What about partnering with the L record label? >> I'm open for partnership. I'm open for partnership. But you know uh right now in Nigeria you don't need to go to them. They need to come to you. That's it. Because if you go to them you still get you might you know depression comes in all those ways. Yeah. I I always tell people stay off those kind of things, those kind of mentality. It doesn't work doesn't mean it it will not. The right time is the right time. So I believe that when once a particular brands get exposed to my quality, not just me being a world record holder, it's all about the quality you from the mix. >> You're talking like a person who is very confident. >> You went out to like 200 brands, but now you're advising people don't go to them. No, don't. No, no. I'm not saying they should not go to that. You know, some people if you if you go to a particular like if it's not me, >> someone in my position that went to 200 people and had a zero feedback, you feel like let me stay off this and focus. But at the same time, even as I was focusing on how to get brands, I was more focused on how to get the record. That's why I did not do massive publicity. I didn't have the money to do you know to do the you know pay this media house pay this pay this influencer but I was focusing on get this get the back and other things will be added on to you yeah okay so how do you intend to move beyond this is this the only world record you want to um achieve or you have something in mind like maybe surpassing the record of Solomon >> like 101 are I initially after I learned about Guinness World Record officially because when I was growing I thought it's going to be long keep long fingernails long hair and all this but I when I saw heal the bassi and I was like so you can do this in your field okay I had to make research so I saw like five records I can do five you know it's not easy but presently now I am the only African that has attempted two records in two categories >> you know one is I I have one here longest recording with multiple artists now the second >> you enter the second one >> uh who was the record holder before you broke the world record >> on this hour this is the first time >> yes one hour one producer a music producer did for 40 hours 19 minutes so I broke the 40 hours and set 95 hours >> okay now how does this Guinness world record work. You applied for for 90 uh 96 hours. >> 96 hours. >> Okay. >> What if you applied for 96 hours, but you were able to do 80 hours, but it was still surpassing the other one? Does it count again? >> You you've broken the record. So, now you're get to the one that you wanted. >> Had it been I was able to push to 150 hours, I'll set the 150 because what you applied. Yes. As far as you're following the rules. >> Yes. as far as you've broken the record. Now you're on your way to set whatever you plan to set. So like like mine that I did one of my friend uh someone from a mighty judge is a media personnel. Yeah. He applied for 100 hours and he went to 110 hours and the world record holders gave him 105 hours. So it's possible to be anywhere if except you don't have the strength but it's good to do what you said you want to do. >> So what time were you having let's just know how it is today we have you Guinness World Record holder and we we who have not attempted it and may never attempt it will be thinking about how do you get back breaks how do you get the opportunity to eat that yang atama soup with with inside. So how does it work? >> First it's the mindset. When I was doing this marathon, there was a time I was pressed kind of. I started 30 minutes. I was supposed to go for 4 hours. I started 30 minutes. So I was holding myself for like 3 hours 30 minutes. I was supposed to go to go take a leak but I was not able. I was dancing trying to control myself, you know. I would stand up. I'll sit down. Even my second attempt it happened in a while. My brother was like just take your mind off it for like a 30 minutes. So eating sometimes some record you can eat while you are on on the marathon like this. I was not the person singing. So I was eating. I was you know I was talking I was free. I was even on my phone to keep me busy as far as is not interrupting your attempt. Many people in Nigeria why they attempt a world record and they don't get it. It's not because they didn't follow the rules. is because of some of this godfatherism in which while I'm working a celebrity or your boss comes in you leave what you're doing and you go and greet the person you're supposed to greet the person on your brain. >> Mhm. >> You're supposed to greet the for example you're doing longest time to cut a particular thing and they say the president is here you be a you've you've done something you've gone far of what you're supposed to do. So you're supposed to at least you know help the person and go at your break. There's so many rules inside like when I got mine 30 pages of guide to evidence 15 pages of special guide and you need to read all those ones and know like you're doing a PhD >> accept my sympathy >> that do not want to read even the terms and conditions. >> Yeah. It's not easy. It's not easy. What is expected from the photo guy, the video guy? What is expected from your weakness, your steward, your timekeeper, what is expected from you yourself and the marathon itself is there. Now how to now upload your evidence if you cannot you know bring their agent from the UK is there. So many rules. >> So now you're vest enough to be a consultant to the >> like I'm supposed to be a consultant. After my before I start my marathon I I contacted a lot of people. I had bills of 4 million. I had bills of 10 million. Some even said I should pay for consult consultation. >> Yeah. >> One was like ah we are seven here. If you can pay for our launch I'll take that as consultation. And so I paid some of those things. But since I did my marathon I've I've gotten like 30 different people calling me. Sometimes I'm on the road I'm like man I don't regret. I see update. Some are still trying to get it. Some you know because I'm not there. That's why I told one of my friend let me come and you will win because that's from my inner ch they were having this flu of uh uh nobody has done it in the state and get it. I was like if I come you will win and I thank God I'm part of the winning team. I went and he won. >> What did he do? >> Longest time on the radio. He's a radio presenter. So longest time on >> the judge. You're a mighty judge here in Yeah. He just got it now. >> Interesting. So, let's now enter the second one you're talking about. What's the the record you want to break? Set. Are you setting it? >> Yeah, I just I I broke the record and I set a new record. >> So, someone else did. >> Yes. The person that did the record was in Germany in 2010. Uh, longest whistling marathon. Okay. >> 25 hours uh 30 minutes 5 seconds. So, I normal whistling. whistling. So, I broke the longest whistling marathon of 25 hours and set the new record of 40 hours. >> What were you whistling about? You know, I it was entertaining because I was whistling uh sounds and tunes from songs from like Dido, Whiskey Kid, you know, Bour 40 hours, Two Face, different songs. Congrats, African Queen, you know, but the instrumentals will be playing while I whistle the song. People were dancing for two days with I'm feeling like 40 hours. I know that whistling is one of the most beautiful sounds that can ever come and if the if you find if you find people that are synchronizing people who are harmonizing whistling you will be amazed. I know it's a very good sound but it also shows if you can sing you can sing >> you can't sing whistle on it will show that you can sing when you're whistling but how did you survive that? Yeah, first of all, you know, whistling is kind of I whistle a lot. You know, there was a compound I stayed, the landlord was like, ah, they don't say they in their tradition, they don't whistle something like that or they don't whistle at night or something like that in their tradition because I don't know sometimes I'm washing or I'm busy when I'm like thinking a lot, I do whistle. So when I was going through to see how to I wanted to do fastest to snap my hand to in a world record. So when going I saw one kid that got the record name. The guy was a yo let me not do this. Let me see another thing. So I saw whistling. I was like yo can I do this? I went to my rehearsals house. I started rehearsing 1 hour 2 hours 3 hours 4 hours a day. Now I went and I applied for 40 hours. So since then generally I've been rehearsing 4 hours every morning from 6:00 a.m. to 8:00 a.m. from every morning 4 hours 4 hours getting myself prepared. So before I came to social media to tell people that I'm going for longest whistling marathon I'm like 4 months I'm like 4 months from then the world record has approved me for 4 months 4 months ago to attend. before I came to the people. So whatever people were saying it was just funny. Some people was like ah after you blow this whistle finish you need go massage your jaw looking for I was like some people say ah my other brother was ah black you know and all those things but at the end it's determination. >> Yeah. >> Yeah. when I was on the whistling marathon in uh the first 8 hours I was fluing from the next 9 hours I had pains in my jaw I was like man sometimes I need to force it because it sounds loud and I'm with a mic so you need to reach that volume to be able to you know be audible enough and uh if some people could have backed down there was a time I was like man I go fe this thing you know I've been using for 4 hours and I never wanted to do a dry run. When I did this, I did a dry run of 3 days because I wanted to go for 5 days. So, because of my 4 hours whistling, I never wanted to do a dry run. But I flowed. Then when it was like 8 hours, 10 hours, the pain was gone. >> Yeah, it happens. Even when you're hungry, sometimes you just forget about it. >> Yeah, the pain was gone. I was like, yo, nothing is happening. I was taking my mouth, biting my, you know, brushing my teeth together. Nothing, no pains. I flew. I went there. I was going, you know, initially I had my concept of 4 hours. You know, I do 4 hours, I go a break. 4 hours I go a break. You know, in every 1 hour you have a 5m minute resting time. >> I just thank God that your your wedding is not immediately after that because when the pastor or the priest says you may kiss the bride, we don't know what will happen because you have trained. >> One one of my fans commented on my page. She was like, I pity the lady that you kiss after that night. I was like people. >> But how has your your life improved after winning the first world record? You're expecting the second one, right? >> Yes. Yes. Yes. I just finished on Sunday. >> How soon are you going to get? >> Yeah. I have to, you know, upload the evidence and wait for them to review the evidence since I did not bring their agent. You know, if you bring your agent back, it's faster. >> Yeah. So, I I'm I'm there. I'm there. We're almost there. >> So, how is your life? uh changed. Now >> we we thank God. >> Has it improved or or >> it has it has improved rapidly in from the aspect of me being a world record already has added some zeros to the price tag, you know, the production price tag. Yeah. And and and now people can really listen to my product and we're still uh praying for the ability to have a trademark on the logo beat is black. So I know the trademark will not just wake the artist in front up but will wake all the artists I've been working with. >> Okay. So right now your studio is in Lagos. >> Yeah, my studio is in Lagos and I also do mobile. >> That's always been in Lagos. >> No, no, this is my second year in Lagos. My first year I came in I got this. >> Oh interesting. >> So second year I'm getting another one. >> Just show the people what you got this is on it. My name is Eden Abbasif and my studio beat is black studio. >> Abas is like God. >> God will never forget forget me. Don't don't forget. >> Don't forget me. >> I see. >> Yes, boss. >> I'm sounding like I speak at uh Yeah. But okay. But so congratulations. Thank you so much. I would like you to talk to um rising stars, people who who might be inspired by what you have done. talk to them. If you have the opportunity to talk to the youths especially or people who have had dreams but are too afraid to uh realize these dreams, just talk to them right now and your fans out there. >> Yeah. I want to say uh to my fans and the fans coming and you listening to me, in anything you do, in any good thing you do, keep doing it. You may have ups and downs. People may want to talk down on you, but what you have to do is focus on the bad. when once you get it, every other thing will come closer. Thank you. >> Okay. I would have like loved to just say this is where we end it, but I'd like to hear you whistle. >> Okay. I'm going to whistle. I'm going to whistle a sound from uh my new single. I dropped the theme song for my whistling marathon. It's on all platform. Blackar. Whistle. Whistle. Blackar. Black Star is spelled B L A A K S T A R. The course is [Music] which means like they say what you're looking for in SKTO might just be in your shortcut. uh that means that uh anything it's possible to use anything you know or you have to achieve the greatest goal. Now he is waiting for a Guinness World Record for whistling. Something you've been doing in your farm, something you've been doing in your bathroom, something you've been doing in the corners of your house that people are not looking at and you think is not important enough. If he wins this record and we hope that he's going to win this record, then it will tell you that anything can make you famous, can make you rich, can make you realize your dreams. So, you just might be sitting on gold as you are right now. What can you do? Think about what you can do and see how you can use this most importantly to impact humanity. We'd like to thank you Abbas for coming. I'm wishing you well and if you get this one that will that be the end or you'll keep >> no nonstop nonstop nonstop. I I still have a longer studio section and uh that one will be massive because >> how how different is that from the >> the recording marathon? Yeah, the recording marathon is recording but the longest studio section in the concept will be that I'll be in the studio and we'll be producing for all the celebrities and rising stars and the products that will be produced there will be outside for sale immediately. >> All right. >> Beat making, recording, mixing and mastering the process. >> Yeah. Some of us don't know anything about mixing. We just know uh mama put please just mix it together. That's all we know. But you know, like I said, it's a day of inspiration. We've had the pleasure of having Adam Basif join us in the studio. But this is where we're going to wrap it up on the show this morning. We'd like to thank you for your time uh being with us. We are inviting you back tomorrow to be a part of the breakfast. My name is Nyam Gul Aaji. Thanks for being there. Heat. [Music]