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"I Started my Business with 1500/=" | Exclusive with Darryl Rajuh

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Darryl Rajuh, known professionally as Raju, is a 23-year-old entrepreneur from Eastlands who has built a diverse portfolio of businesses including thrifting, DJ management, and event planning. Born and raised in areas like Jericho and Buruburu, his journey began at the age of eight when he accompanied his mother to Gikomba market to buy clothes, an experience that taught him how to navigate the thrift scene early on. Currently a fourth-year student at the University of Nairobi, Raju demonstrates remarkable resilience by managing multiple ventures simultaneously; he thrives in the competitive environment of Eastlands where resources are scarce, forcing him to hustle from a young age. His educational path took him through various schools before he decided to leverage his skills and experiences to create his own opportunities rather than waiting for traditional employment. The core of Raju's business empire revolves around "65 Thrifts," which he successfully revived with just 1,500 Kenyan shillings provided by his mother after facing personal bankruptcy. His operational model relies on a network of middlemen who source fresh clothing from markets like Gikomba, which Raju then curates and sells via WhatsApp groups, Instagram, and TikTok to a broad audience of ordinary Kenyans. He distinguishes between mere fashion and true style, noting that while fashion involves wearing specific brands, style is about how those pieces fit the occasion and the individual. Current trends in his shop include vintage items from the 80s and 90s, such as baggy jeans and crop tops, which he believes offer a superior mix of colors and combinations compared to modern fast fashion. He emphasizes that anyone can start a similar business with minimal capital if they possess an eye for value and the willingness to work hard. Beyond his retail success, Raju manages "Look Gion," a 17-year-old cousin who is a talented DJ, and has expanded into event planning through his label, Sin Tabu Entertainment. He strategically balances his daily thrifting routine with weekend-focused activities like managing his cousin's gigs and organizing events in locations such as Nakuru and Westlands. A significant portion of his conversation addresses the state of the Kenyan music industry, arguing that local artists often lack substance and focus too heavily on temporary club anthems rather than timeless music. He also highlights a critical issue regarding the "boy child," noting that young men are often left to fend for themselves without guidance or support systems, leading to mental health struggles and exploitation by malicious individuals who take advantage of their ambition. Raju's philosophy centers on self-awareness and viewing oneself as a warrior who must face life's challenges head-on without expecting rescue from others. He recounts hitting rock bottom when he lost his job and his relationship, forcing him to return home, but he bounced back through the unwavering support of a small circle of friends and his own mental fortitude. His advice to young people facing despair is to step out of their comfort zones, meet new people, and avoid desperation that can lead to exploitation. He believes that while society often fails to teach young men how to navigate life's jungle, they must learn the hard way and maintain a mindset of resilience. Looking ahead, he plans to expand his thrift business to Nakuru by the end of the year and continues to build his brand through social media engagement, proving that significant success is possible even with very limited starting resources.
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available for free on YouTube at Y254 channel. And my good name is Brian Sakwa. And this In this segment right here, we're delving into an interesting profile of a young Gen Z who is a multi-hustle king from thrifting to managing a DJ and so many other things that he does. He's actually on a journey to becoming the next big star in what he does professionally. Ladies and gentlemen, give it up for the one and the only live with us in studio is Daryl Rajula, my good friend. Great to meet you again. >> Yeah, thank you. >> After years, yeah. >> Thank you for having me, Sakwa. Thank you. >> you're welcome. So, let's get started. For those that are watching you for the first time, the Gen Zs, and they have no idea who you are, what is your story and how did you get here? >> Okay, my name is Daryl Rajula, but most people know me as Raju. They call me Raju. >> Right. >> Um I'm 23 years right now. Turning 24 next month. >> Prime Gen Z. >> Prime Gen [laughter] Z. Yeah, turning 24 next month. Um I've grown up in Jericho. Do you know Jericho? >> Yes, I know Jericho. >> You've been there? >> Not yet. >> Not yet. So, I've grown in Jericho and Buruburu, Eastlands mostly. >> Yeah. >> Um Eastlands are crazy. Yeah, Eastlands are crazy. It's It's hard there. So, you you have to cope with the with how situations are coming up. >> Yeah. >> So, I started when when I was young, yeah? Uh my mom my mom used to take me to Gikomba. >> Yeah. >> Like when you were still young. >> Yeah, I'm still young. I'm still young. [laughter] >> All right, yeah, when you were a kid. >> Yeah, when you were a kid. Somewhere around 8, 9. >> Uh-huh. >> We used to go with my mom to Gikomba. We buy clothes and then to keep to keep going to my mom and fashion show to the table is They really put it on. >> Nice. >> So, from there up until I started picking up some the the sports to get things, the market. I started knowing how to navigate Gikomba and everything. So, from there I started thrifting. >> Yes. >> pole pole Naingia huko na nunua kashati. Narudi nao home. Yeah, and that's how I started thrifting. >> Yeah. So, born and raised in Eastlando? >> Yeah, born and raised. >> And how's your education though? >> Uh my education I did my primary school in I started in a school in Kayole known as God's Favor. >> Oyole >> Oyole in 1960. Then we moved from Kayole to Buru. Then I shifted from God's Favor to a school known as Rabai Road Primary. >> Yeah. >> From there I finished my class eight, went to Nakuru Bahati Bahati Boys. >> Yeah. >> Yeah, I did my KCSE cert. Did well, joined University of Nairobi. Yeah, and I'm currently a fourth year there. >> Right. Man, that's a that's an amazing journey, but you've lived in so many places. >> Yeah. >> And you know you're picking up all these different experiences. >> Yeah. >> There's I think there's one of the philosophers, I'm a maybe she's a talk show host who says you're a product of who and where we come from. I think that you picked all these different things that have shaped who you are today. But also I'm interested to understand and also for our viewers uh how do you structure your day cuz you're an entrepreneur, you're also thrifting, and then you're studying, and you're a Gen Z. How are you striking work-life balance as a young person? >> Okay, my day starts at 5:00 a.m. 5:00 a.m. by 5:30 niko Gikomba soko. >> And that's Monday to Friday? >> Yeah, um mostly not Monday to Friday. >> Yeah. >> Like three times a week. >> Oh, three times a >> Yeah, three times a week. >> Tuesday, Wednesday. >> Yeah, Tuesday Thursday, Monday. >> Oh, right. >> Yeah. >> Uh-huh. >> So my day starts at 5:00 a.m. I wake up at 5:00 a.m. By 5:30, I'm done with everything. I'm there niko kwa soko. >> Yeah. >> 5:30 soko baka samoja nitoke and go open up my shop. Yeah, the rest I do it via the phone. >> Yeah. >> So, let me make Maybe let me ask you, how do you contact your business? Rather, how do you in terms of uh reaching out to your clients and also doing this entrepreneurship thing? How you relating with people? And also how you Where are you finding them? And also how are they finding you? Have you set up a channel of communication cuz you thrifting requires you to uh So, do you come and get bells? Unachukua bells za nguo? >> Mhm. >> Ama you you always have a package that's delivered to you and that is designed differently for every client. So, that route of communication and interaction for business, how is it structured that you're operating? >> Okay. Um I don't pick I I don't I don't I don't I don't I don't do the I don't pick it as as in I don't take the >> The bell. >> the bell. >> Tumia bell. Okay. >> Yeah. I don't take the bell. Um what I do is um they're already people who are who are are in charge of >> I think they're called middlemen. >> Middlemen. Yeah, the middlemen. The middlemen. Okay. >> Right. Do you have a contact? And then >> Yeah, so kuna wase wanachukua makamera. So, wanai chukua zile fresh fresh zile nguo sa zile za kwanza kwanza zile >> Zile zimeiva. >> Eh, zile zimeiva zenye mtapata ziko hapo zimemwagwa hizo zinakua zishachambuliwa. So, hao wakisha chukua, um I have a few connect. >> Yeah. >> I give them a call on a wananiambia just come. >> Right. >> Then >> Right. >> I share I share I share the pieces in my WhatsApp group. >> Yeah, you have a WhatsApp group. >> Yeah, a group, um my Instagram, and TikTok. >> Yeah. >> So, mainly who are the target in terms of market, like nishako, customer clients, nikenanani >> Everyone. Everyone. Yeah, everyone is my client. Everyone is my >> Yeah. But in terms of gender, too, are both male and female? >> But mostly >> Yeah. >> Okay, me I prefer I prefer doing unisex. >> Right. >> Yeah. >> Is that also the next Is that a function right now or the next >> It's a big thing. It has to be a trend, yeah. Yeah, that's the trend. >> Even this outfit you have is you'd say it's part of the It's part It's part of like your thrift. >> Yeah, it's part of my thrift. >> Okay. >> Yeah, Adidas shirts and Adidas shoes, yeah. >> Yes, and it looks really good. >> you. >> It's really dope. Really dope. >> Thank you. Thank you. >> So, how how affordable is this in terms of pricing? Cuz somebody would say, "Come on, I was able online, then it's expensive." How much is it? >> [laughter] >> Maybe also how do you come up with these prices? >> In Vinnie Machuca Vinnie Machuca Goa >> Uh-huh. >> Uh to make a man this t-shirt, I get it at 50 shillings. >> Wow. >> I'll sell it at 300, 350, 500. Yeah. >> Right. Yeah. Right. >> Yeah, 800. >> So, who is buying this? Are they students? Uh just ordinary Kenyans? >> Ordinary Kenyans. Ordinary Kenyans, like everyone. If you If you know me, you know I'm a people's person. >> Yeah. >> Yeah, I'm a social bug. Like I I love hanging out with everyone. So, >> Yeah, you connect >> everyone is my potential client. >> Even >> me. Yes. good stuff so I'll definitely get you. >> Yeah. Yeah. So definitely add me to my page. >> Yes, absolutely. In terms of fashion maybe, so what's currently trending that you'd say it's fashionable for a Gen Z who wants to look trendy and dapper or dope in terms of >> There's fashion and there's style. >> Yes. Ah, good. >> There's fashion and there's style. Yeah. >> Take notes. >> Yeah. Yeah. Yeah. There's fashion and there's style. You can be fashionable but you're not stylish. >> But you can be fashionable but not stylish. >> Yeah. Like >> What does it mean though? >> Okay. Fashion, you know, someone who's into fashion is someone who wears brands. Like Yeah. >> The Gucci >> Gucci, Prada, Louis Vuitton. Yeah. And then Let me style this. >> Yeah. Like it's a certain dress code that fits you and the event and the occasion. >> The occasion. Yeah. >> All right. I get it. So how do you do How do you piece up these pieces so that you can differentiate between style and fashion? Is there a way that you help your clients to get this? >> Okay. Most of my clients I know their taste. >> All right. So Right. If Yeah. A good blazer. >> Yeah. Good It's a good blazer. It's a good blazer for Let me Let me pick it and ask him if >> he likes it or a good shirt. >> Yeah. Yeah. If he doesn't Yeah. I'll get someone else. Yeah. All right. So maybe before I think you were to respond to What are some of the fashion trends right now before we get to the the DJing part? >> Oh, fashion trends right now. Yeah. Young Kenyans, say mostly my jeans crop shots. >> Oh yeah, I've seen >> [clears throat] >> I've seen a lot of athletes and people in the sporting world. >> Yeah. Crop shots, baggy jeans. >> All right. >> Like we we're bringing back the 80s and the 90s. We're bringing back the 80s and the 90s. >> 80s, yeah. >> Yeah, yeah, the 80s and the 90s. Yeah, vintage. >> Yeah. >> All right. Maybe what do you think makes it more lively in terms of reviving that older fashion compared to the current fashion trends in terms of outfits? >> Okay, the older fashion people people knew how to combine pieces. >> All right. >> And knew how to mix colors. You know Gucci or anything. >> Yeah. >> So me I love the 80s style. Yeah, that's my thing. That's my style. >> Mhm. >> Yeah. >> And maybe how long has it been since you ventured into this uh deal of trade? >> Okay, 65 65 actually we started as a group. Okay, it's it's a group of of like of three friends. Um we started thrifting. Then life happened, everyone went their separate ways. >> Mhm, the split ups. >> And yeah, so yeah. Yeah, yeah. >> Right. >> Yeah, so I >> You took it from there and started. So what year and how long? >> That was in around 20 2019. Yeah, 2019. >> Right. So you've been in this trade for a very long time, yeah? >> Yeah, I've been >> Yeah. >> for a very long time. >> Mhm. And then so far how has the journey been in terms of you establishing yourself? Are there resources that you've you've had to put in? And resources I'm speaking of finances cuz always you understand and how has it been? Yeah. >> Thrifting Thrifting with a shilling a piece of a quarter. Yeah, it's not expensive. I don't know if I 500. >> A thousand bob. >> A thousand shillings. >> Right. >> A thousand shillings. >> How How many pieces in terms of that if you are to picture a person who who is starting thrifting? >> Um if you're starting with a thousand you can become a common ballet teacher to the 40 shillings. >> Yeah. >> 40 shillings. >> I need to visit soon. >> [laughter] >> You pick them, then you go if you if you if you if if you have an eye for fashion, you definitely pick something nice and you Yeah. >> What you like. >> Yeah. >> Interesting. So, a thousand bob you already [clears throat] have a business. Cuz somebody's watching right now But look at the towel. And by the way, we keep on asking our audience that question. I think we asked it a while ago. >> Mhm. >> How much do you need to start a business and Now, 1K you can start a business Another one I can say I have a thousand. You can have a thousand and 1K. But I understand you're saying you can start a thrifting business with 1K. >> Yeah. >> Let me tell you a story. >> Um >> Going to time you need to go to the I was I was bankrupt. Let me say I'm bankrupt to get out. >> You went through a situation. >> Yeah, I I went through a situation. >> Uh-huh. >> I revived my business with 1,500 shillings. My mom actually gave me that 1,500 shillings. >> Right. >> I can This is 1,500 shillings. I'm giving you 1,500 shillings. Ingia soko. Tafuta kitu yenye utauza uuze. >> Yeah. That's it. >> Na kutoka hapo >> End of story. >> End of story. 1,500 shillings I started with it. Now I have a shop. >> Right. >> Guys started with a mandazi. Now I own the bread factory. >> [laughter] >> Darryl is an example of that. Cuz you know, a lot of young people outside who are watching, bro, they want to be employed, man. I got in universities. You want to talk about graduate job. But jobs not good enough, honestly, even from my experience and being in this space for a hot minute. Jobs aren't enough. In fact, at the previous guest they were talking about upskilling, reskilling, and skilling at Moringa School, yeah? So, meaning that there's there's a there's a huge margin in terms of graduates when you want to talk about university and job market. And look, here you are, bro, thriving. Maybe what would you say are some of the in terms of skills I'm in terms of the forces that ground you that helps you to be resilient each and every day so that you wake up to continue doing this. >> Where I'm from, like, nime toka East. Like, when you're from when you're from the East side, yeah, you know, you just you just have to hustle. You have no option. Like, you you have no option. >> Right. >> Yeah. Nothing comes to you on a silver platter. >> Right. >> Yeah, you have to work for it. Everything that >> Mhm. >> you have you have to work if you want something go out for it. >> go out for it, for sure. But also, now that you're mentioning Eastlando, how bad was the situation though while you're growing up? >> Okay, it wasn't bad really. It wasn't bad. It wasn't that bad. And you believe Eastlands and Eastlands too. >> Yeah. >> Do you get me? >> Yeah, so less less of a scarcity of resources. >> Exactly. Scarcity of resources, yeah. >> Uh-huh. >> Mhm. >> So, that inspires you every day. Man, that's interesting. But also, for somebody who's watching right now and they're from Eastlando, cuz you made it to TV and this is national TV, yeah? What would be your word to them? Cuz a lot of people lose hope. You've been through so many challenges, but you've been resolute and steadfast and you're continuing to do what you do and you're thriving and honestly, I believe you're going to be the next big thing. >> Inshallah. >> What would be your words to your bros Mamou Diallo Mta when they they just have no idea what to do with their situation and their life? >> Just meet new people. Meet new people. Go out there. Do things you've never done. Go places you've never been. >> All right. >> Yeah. >> Okay. Um there's I think there's a question about uh the meaning of of uh it's called what? 60 thrift? >> 65. >> 65. Yeah. Does it mean something? >> I think it's it's just a it's just a number. >> It's just a creative number that you came up with. >> that you came up with, yeah. >> Right. Now, let's shift to you managing his DJ Look Cajun. >> Look Jean. >> Uh Look Jean. Okay. >> Yeah, DJ Look Jean. The next big thing. >> Yes, absolutely. So, he's your younger cousin, right? >> my younger cousin. >> He's only 17 years old. >> 17 years. >> And how how did he start becoming a DJ? And maybe what did you see in him that made you to become his manager? >> Okay. One thing, I come from a very lively family. We love music. My family loves music. Like they love music. Everyone loves music. Actually, my uncle is a DJ. >> Oh, your uncle is a DJ? >> Yeah, my uncle is a DJ. Um So, from that love of music and my uncle being a DJ, my cousin got that passion from there. So, and one day I was we we were just in the house and we have the turntable and >> Yeah. >> He was playing he was playing he was playing he was playing music. I was like >> Right. >> Oh, this this can cook, man. >> Yeah. >> This can cook. >> Talk about it. >> Yeah, so uh but he's still young, so he needs some mentoring. Yeah, mentoring. Yeah. >> Okay. >> So, I took I took it upon myself to like make sure >> Yeah. >> he has a very straight path. >> Right. >> Yeah. >> So, it's now family-centered, yeah? >> family-centered. See Okay, he's part of Sin Tabu Entertainment. >> Right. >> Sin Tabu Entertainment is part of our family. It's our It's our family. >> business. >> it's our family business. Yeah. >> So, maybe what happens in that is is is just look Gion like your first talent or there's more that you're managing. >> There's um there's more There's more There are more There are more. >> More coming or more in >> More coming. >> expected. More expected, yeah. >> Okay. >> And Sin Tabu Sin Tabu Entertainment is a big is a big family, yeah. >> Right. >> We have What does it comprise of? >> DJs. >> DJs, yeah. >> DJs, producers. >> Okay. >> Yeah, it's big. >> Mhm. >> So, I just manage one of the DJs. >> Right. >> One of the DJs from >> Right. >> Yeah, that's look Gion. >> Right, your cousin, right? >> Yeah. >> So, how's it been now at thrifting and then you're bringing in an aspect of management of a talent, yeah? Cuz that requires a lot of attention, too. So, how are you juggling the two on the plate cuz I remember we you're also an events planner. >> Yeah. >> And we're getting to that a bit, but how you contrasting the two? Thrifting and managing a talent. >> Um one is a weekend job. The other one is a daily job. >> Okay. Which one is a daily job? Thrifting? >> Thrifting, yeah. >> Uh-huh. >> Then managing my DJ, it's it's a weekend thing. >> Mhm. >> Yeah, so >> Right. >> My schedule najua venye naipanga. >> Okay. >> Yeah. >> Now, what are some of the striking moments between thrifting and managing a young talent that you'd say that always outstanding? >> Mhm. >> Zile moments zenye >> Mhm. >> Ziko very inspiring, maybe ama challenging, ama really let's say captivating, yeah. >> Okay, let's start with challenge. The The first challenge is getting a gig for for for my for my DJ because he's he's still young. He can't go perform in clubs. >> Right. So, where does he perform exactly? >> Private events, wedding, road show. >> Yeah. >> Yeah. Right now we are we are mainly focusing on those. >> Right. >> Yeah, we don't want to expose him to the nightlife at a very early stage. >> Right. >> But as time goes by >> Are there skills that you guys are equipping in him in terms of him taking that route? >> Yeah. >> What are they? >> Um Okay, by skills what do you mean? >> Cuz you know when you're mentoring somebody to become something, it's about skills. Yeah. So, in DJing, what are the skills that this guy that you're imparting in this guy as a talent? >> Um Kutafuta gigs >> Oh, but he already knows like the art of DJing, mixing the deck music, scheduling, all those things, yeah? >> Yeah. >> Right. He's really good. He's really good. So, he already he has mastered that already. >> Yeah. >> Okay, he already got he knows his skill. >> Yeah, so with him >> He got the skill. >> Yeah, with him we started what we started Apartment FM. >> Right. >> Yeah. >> What is a cuz I thought it was a radio station, but you said it's an online channel. >> Yeah, it's an online channel. >> about it and for those watching as well? >> So, Apartment FM is an online channel where It's kind of a lockdown session. Have you seen lockdown session? Yeah, where we play music, have fun, vibe. Yeah. >> The bug. >> Yeah, it's kind of the bug the bug type, but yeah, but we are heading there >> Yeah, on God, on God, on God, on God. Now, let's get to events planning, yeah? How have you gotten into that space? What point did you now journey from thrifting, now you have a DJ talent on board, and then events? That story and that journey that got you there. >> So, with events, see I have a DJ. >> Yeah. >> Yeah? >> Right. >> I want to put him on. So, what do I do? I plan something so that people get to listen to to my DJ. >> Yeah. >> Yeah. So, I've done I've done a few events. We've done Apartment FM one. Uh we were launching it um in Westlands last year. >> Yeah. >> Yeah, it was it was good. Then we did the second a second second gig in Nakuru. And next week next week I guess we have another gig next week. >> Yeah. >> Next weekend in Nakuru. >> Right. >> Yeah. >> Man, that's that's really inspiring and striking and just that's like like scaling. Scaling is like you gained and then you're using the the gained skills to expand your profile. >> Yeah. >> So, let me ask you maybe uh in the events world, what exactly happens in there? Cuz that's a very big lucrative uh also untapped space in our country. And I I remember attending this event. I think it's called Rhythm and Brunch, courtesy of brand Cariba. He's the owner of Java Juice. He's a very good friend. Invited me to last year. Maybe last year or last year about 1 thousands of people are flocking in to have fun. But he was telling me the logistics and the plannings that went to bringing that event to life was beyond 15 million Kenya shillings, yeah. So, maybe in terms of a successful event, nini nini zina go into it so that event ikuwe, you know, big and lively and massive na ikuwe na na talent kama DJ Look G Young. >> Okay. First of all, I haven't done an an a big event, a large event. >> Yeah. >> So, I I don't have the actual >> Right. >> numbers to tell you or like the actual information to give like the real information to give you. >> Yeah. >> But what >> But what you're doing? >> What are some of the things that have gone in into it? Cuz um assuming there's one upcoming in Naivasha and Nakuru or Nakuru. And the previous ones that you've done, like how did you bring them successfully? What did you do? >> Like I said, meet new people. Like I just Okay, online. Look Look for people who match your Mhm. Your Okay, who are on on the path that you you want to take, like. So, when I'm there online, I see a DJ playing nini nini. Then I ask him, "Hi, how are you? Um when is when is when is your next event? Um can I can I purpose to attend?" When I go to that event, um I try to build a few connections. So, when they have an event >> Yes. >> when someone else has an event, they also incorporate me. Then when I plan mine, I also incorporate them. They help in marketing. I help in marketing. >> Yes. >> Yeah. >> Right. So, how do you do uh Yeah, I think it's about PR. Maybe how do you do PR and networking in terms of marketing and event equanom? >> Mhm. I PR cool >> separate it between networks. Cuz I'm assuming get out and know new people. How do you match that in terms of event marketing? You market event to be known. And then you've been to so many events, I know. >> Yeah. Yeah. Yeah. Yeah. Yeah. >> Have you done it before? Am I you've just been part of the events? >> I've I've I've been part I've done it. >> All right. >> Yeah. >> So, maybe explain to someone who's watching how it happens. >> Social media. >> All right. >> Social media. So, everything everything goes down in social media. So, if you have an event, you create a new poster. You just post it there. Um look for a few influencers to hype it up. Yeah. From there, everything just flows. >> Right. >> Yeah. >> Right. But in our country, you know, we are known for sherehe sherehe sherehe, yeah, you know. Uh maybe what would you say we need to do to ensure that tukue is it I think level ya South Africa is really insane. The way they party and amapiano and this the back type of events, yeah. Maybe from your understanding, even as an early as an early starter is a person who is in an intermediate in the industry. Meaning of a two core commercial international levels of Kenya South Africa and Maju. I believe in Nigerian throw down some good parties too. Yes. >> What I think is we don't we don't play our own. We don't play our own music. >> We don't play our we don't like our own music. Like >> Yes. >> I can't be alone. >> Why? Why don't you play our >> I don't know. I don't know. I don't know why. >> Is it the quality or my the vibe or my the message or my the artist? She don't even get it. Cuz your answer is not different from what another events guy told me right here on the show. >> Yeah. >> I asked him why aren't we not having such a successful events come as it is a state or I can say we don't play Kenyan music. >> play Kenyan music. We don't we don't support our own artist. >> is the issue, bro? What do you think is the problem? >> I don't know. I don't know. Maybe the quality of music. >> Yeah. >> Let's say the quality of music. >> The artist need to up their game in terms of creativity. >> Yeah. >> Cuz was it just a couple of weeks ago I saw Jack Nyonzo and shout out to you to him from HBR. I don't want to criticize some yeah. The song of this guy let me say out, but it's trending. It's trending say I think it's bug me and any. >> Yeah. Yeah. Yeah. Capitan yeah. >> Yes. Either it's that or if I'm wrong it's another song. So I don't want to say my such a song cannot compete internationally. Hopefully it's not that one. So I don't want to say my they need to be more creativity. More messaging. More collaborations. More engagements even with I think in a project content creators association. I also need you want to hype events not create content. So you know I can like some sort of like a a breakdown between creator creatives. I need to enjoy your association in your run I'm going to pay for this creatives to be you know be empowered. So maybe there's lack of empowerment too, but empowerment in terms of you know, the money cuz people are always creative for so long and then there are no returns. You're not making profit even in a business too and I'm sure you understand this story. >> Yeah. >> But the thing is with Kenyan music, I think in a lack message in a lack message like what they what they sing about is drinking, women. Like there's no substance. So, that's why most people don't like really relate with it. >> But hip hop is also about drinking, S-E-X, women, parting. You know, I told you song of Miami. Spend that Spend that You heard it? It's an anthem in state right now. I think every black American is singing spend that ish with Young Miami, Carisha. It's about It's not about savings. It's about when you get that paper, chop it, yeah. You can see some of these songs are actually the ones trending. When you look at Tanga na Does it have that? But look, it was it has been used even in the political arena. >> Okay, the thing is >> Yeah. >> Um I think Kenyan artists are mainly focused on making anthems than making music that will last, timeless music. >> Yeah, timeless music. >> Yeah, they're they're they're only focusing on make making something that you need to allow them by the side. >> Yeah. >> Yeah, anthems, club anthems. Yeah, you'll sing it, you'll sing it, you'll sing it. >> It's timeless. It will die then and then you die. >> Yeah, then you die. >> People forget your name. >> Yeah. >> Yeah, right. >> Yeah. >> So, you think people like Nyashinski are doing something different compared to even like the one Douglas and the rest? >> Yeah, Nyashinski Nyashinski has substance. Nyashinski is good. >> Yeah. >> Yeah, I love Nyashinski. I love his music. >> Yeah. Cuz these guys have been around for long since, you know, you were in primary school. >> Yeah. >> Yeah, even some of us before we were born, yeah. So, it's interesting. And let me also ask you how you're managing now doing all these things at the same time. Are there specific days that you're going for the events? The DJing I think you the DJing you've explained. >> Yeah. >> For events specifically and how do you plan yourself for them? >> Like I said I said before one is a weekend job. The other one is a daily job. >> Daily job. >> Yeah. So events events mostly see they land on the weekends. >> Right. >> Yeah. >> Right. And let me ask you in terms of you building yourself as a young Gen Z who is passionate about achieving and accomplishing your dreams. What has been the most outstanding part in your life up to when you have a figure size in that you'd say E in and you me Zanga. I'm a here I'm still a fighting through it cuz any typical person ordinary Kenyan right now even a young man and lady whoever you are there's things that you face each on each on a daily. So maybe for you what is what have been the hurdles among the troubles the wahalas that you've had to overcome in between to be who you are cuz bro you made to TV. Congratulations. >> Thank you. >> I've interviewed so many people here that have gone abroad come back here. >> Right. >> And it inspires me too. >> Mhm. >> And I know you're heading there too as well. >> Inshallah. >> What have been the most obstacles in your journey? >> I'd say people. Uh when I when I say people I mean you know when when you're young you're you're trying to come up here. >> Yes. >> Um there's this kind of desperation. Like you want to you want to do it you want to make it you want to So whoever you you see has potential to get you where you want to be >> Yeah. >> When I talk about Kumfuata now people >> Mhm. >> are very malicious. So people are very malicious. If someone notices I'm a someone sees that you are you are desperate to to get something or to to get to the level where the person is >> Yeah. >> that person will use you if he's not genuine. >> Yeah. >> Yeah. So, people like people are not good. So, in as much as I tell you guys to go out, meet new people, connect with them, so be wary of them because most people will take advantage of >> Yeah. >> of you. Yeah. >> Especially when you're innocent. >> Yeah. >> And clueless. >> And clueless and you're you're and you're ambitious. >> Yes. >> Yeah. >> Yeah, and talented, too. Like you have something that maybe they don't have. >> Exactly. >> Right. >> So, they will exploit you and then leave you >> They'll leave you to the dogs in the gutter. And maybe how have you survived that? Cuz it it's tough out here. It's It's extremely tough. >> I'd say self-awareness. >> Right, self-awareness. >> Self-awareness, yeah. I'm so self-aware there's nothing you can tell me about my myself that I don't know. >> Yeah. >> Maybe what was that uh they call it the come-to-Jesus moment where You know you know most of these lessons you learn on them when you're at rock bottom, actually. Yeah. I think my wisest moments have also come from rock bottom. And speaking of what you've just said, I've been through some crazy places. >> Mhm. >> And bouncing off of that and even rising up, it's it's a documentary on its own. So, maybe what were those come-to-Jesus moments in your life I yeah yeah yeah yeah if I get out of this place, trust me. >> [laughter] >> Um There's this one time, huh? Uh I I was working at a call center. Somewhere in Two Rivers. I lost the job. Um your time I had a girlfriend, she left me. Yeah, I had to move from wherever I was living to I went back home. >> Yeah. >> Then because you went back home and you were like >> Yeah. >> Yeah, man. I will come and you will find me in the city. that was the lowest point of my life like I've never been lower than that. Yeah, but you need to tell me where you bounce back. >> Yeah, but also I'm interested how did you bounce back cuz you know we hit rock bottom many times. Bouncing back takes time. Yeah, before you even resume and become yourself even mentally. It's a process it's healing there's forgiveness there's letting go but you're wounded. You're a wounded soldier literally in that journey. So how have you bounced back many times that you know you hit rock bottom cuz a lot of Gen Z's are actually watching and then they're going through a lot from addictions to desperation to being ambitious to lack of no opportunity. Rejection it's crazy. Yeah, everybody wants to make it but already those that are there are not even open armed. You know, they're shutting the doors. So maybe how have you done it? >> Okay, I have a very I have a very great circle of friends. Not too many but a very great circle. >> friends? >> I came with him. I came with my best friend. >> Someone >> Yeah. >> Right, yes I can see you got tattoos as well. >> my tattoos. >> Oh, he runs a tattoo business too. >> Yeah, he runs a tattoo business. Yeah. >> nice interesting. >> Yeah, so I have a very supportive circle of friends. They've held me down. >> Many times. >> Yeah, shoutout to Satips very creative model. >> Nice. >> Yeah. >> Right, cuz you know a lot of us as well who they say talented or are ambitious like when you get taken advantage of I'm uh you're used or abused and dumped cuz that's that's the the thing actually used abused dumped and people move on. You can't give up on your dreams easily. Others go through depression others even feel extremely suicidal and I know what I understand and you I'm sure you know what I'm talking about. You're feeling suicidal you've lost everything, and now you have to pick up from scratch. What would be your word to that young person who is in that place of hopelessness and despair and desperation? Is there a way that you can reassure them that things will eventually get better? And what should they hold on to in terms of being hopeful? >> For me, >> Yeah. >> I live I live my life I I I I tell myself I'm a warrior. >> Yeah. >> So, I tell myself depression is a state of mind. >> It's a state of mind. Okay. >> Yeah. Um I look at the Spartans the the Spartans. >> Right. >> Yeah. In the Spartan era and the Roman era, the Roman Empire, there was nothing like depression. Men used to go out and fight. >> Right. Are they going out today? >> [laughter] >> I don't know. I don't know. So, But then yesterday I was at a forum and we talked about forex. [laughter] >> [clears throat] >> Yeah. So, men used to men used to What I tell myself is men used to go to war. >> Yeah. >> And I'm I'm I'm really glad I don't have to go to war. So, what's worse than going to war? >> Right. >> You going like because they used to round up men. If you're a man in a village, >> Yeah. >> you must go out and fight. >> yeah. So long as you are you are a boy child. >> Yeah, we don't care if you are hungry, if you're Yeah, if you're depressed, >> Yeah. >> you must come out and fight. >> Yeah. >> Yeah. So, >> That's how you view life. >> That's how I That's how I view life. That's how I view myself. I'm a warrior. And every day I must go out and face whatever Yeah, and fight. And regardless of how I'm feeling, regardless of whatever is happening in my life, regardless of >> Yeah. >> Right. And this this this people keep on saying, "Boy child, nobody's going to come to save you." >> Really? >> Do you think that that saying is true? That nobody's coming to save the boy child. >> No, no one is coming >> the boy child was suicidal. >> [laughter] >> Why not? >> boychild Um When I say my money is a You have any picture of strength. You know? >> a pillar >> a pillar of strength, yes. >> pillar of somebody's strength I've seen I've seen somebody say that Is this your pillar of strength? I was like, but it's just pedicure. It doesn't mean anything. >> [laughter] >> Does it take away from the manhood really? When when a dude keeps up clean, dope, stylish >> Okay. >> or camped and stuff well-kempt >> That's >> I mean it depends >> It depends It depends on the >> the lifestyle and who they are. >> Yeah. It depends on your lifestyle and who they are. >> Cuz I'm sure there are there's days where you just, you know, want to have a good time and and and feel good, so you clean yourself up. I'm sure it doesn't take away from the king and the warrior that you are. >> Yeah, yeah. >> All right. >> Yeah. >> So, you say you believe nobody's coming to save the boychild? >> No one is coming to save the boychild. >> For real? >> There's an artist I really love in Kenya. >> Yeah. I know. >> I don't know how showbiz You will always be good to you and I will always be good to showbiz. >> Right. Hmm, that's an interesting >> Yeah, like there's no one who will come and tell you >> Yeah. >> Let me and it's not your family or not your I will show you how you can be happy cuz you can be happy in your job. Yeah, I'm going to be in your your uncles or aunties >> Yeah. After I finish my high school, cricket >> The more you wake up, boys, and you will not be able to see me wake up cuz you will not be able to see me wake up cuz you will not be able to >> Yeah. >> What are you doing? >> But also maybe the the biggest dysfunction of the breakdown is we are never taught how to look for it. You're just unleashed into the jungle to figure it out. >> Mhm. >> I pray cuz there's people bro who I know they come from really structured families. Even some of the guests I've interviewed here, what happens to these other families? >> [laughter] >> Um there's this song I like. It is by Coolio, Gangsta's Paradise. >> Right. >> Um >> like the song, too. >> Yeah. There's a There's a line he says They want me to know, but there's no one to teach me. >> Right. Yes. >> They want me to know, but there's no one to teach me. So, you have to I don't know. >> Yeah. >> It's just like that. >> Like you learn the hard way. >> You have to learn the hard way. Yeah. Yeah. You have to learn the hard way. >> But in the process you get hurt. Yeah. And I believe that's why maybe men don't have a longer lifespan. For me, I believe the reason why a lot of men don't even enjoy their retirement and the money they've made through the hustle and the bustle for years is because they've gone through so many obstacles, heartbreaks, pains, disappointments. By the time you're 65 you're dying. And what to what to match is they get So, maybe it's a time we have this conversation. >> [laughter] >> In fact, yesterday in the forum I was in, we talked about why is there less support for the boy child? And one of the one of the participants in the conversation is she's a lady. She's a She's a boy child advocate. And I said to her, she decided to take on that role cuz I realized there's no any other person. I took it out of the foundation and it's not supporting empowerment. >> Yeah. So, I think we need to have more forums and more platforms that empower the boy child. Uh hence forth moving forward, uh what are we anticipating at 60 thrift 60 >> 65 >> Yeah. >> What is in store? And if you're selling any products, uh what are they or or what's what's the product? How can they plug in? Um you said uh there's an event coming up. Uh how can they be a part of it if they're watching? Is there a website online and email? Yeah. First of all, what what's coming in store and looking future-wise? >> Um 65, I'm planning to expand 65 to Nakuru. Yeah, I'm planning to to expand 65 to Nakuru ho- hopefully by the end of this year. Um I don't know how that will go, but Yeah, I'm I'm positive. I'm positive because because it's uncharted waters. I've never I've never actually I don't know I don't know a lot of people in Nakuru, so >> Yeah, but it will happen successfully, man. Like you said, you're a warrior. And you know, when you're going to war, you sometimes you don't even know the end. Yeah. And I like that analogy and that philosophy and you know, I'm saying like how you show up in life, you show up as a warrior cuz you just don't know what's going to happen for the day, but you keep on showing up. Yeah. Okay, so uh what about what you're saying about the event is in Nakuru, right? >> Yeah, the event is in Nakuru. Um >> What month and what day? >> Okay, I don't have the actual dates right now, but yeah, it's it's around next week next next week but one next week. >> At what end month? Okay. Uh 60 thrift 65 65 65 what's what's loading? >> Hm? >> In your thrift business, what's there? How can they be part of it? What can they buy? This is your camera. You will tell them. Where is the shop also located? What's the number? >> 65 thrifts >> Find us on TikTok at 65 Thrifts, Instagram 65 Thrifts, 6 5 Thrifts. Our number is 0702822944. Feel free to call or text. Yeah, and we'll be posting amazing merchandise every day and whatever if you like it you buy it. >> Yes, [laughter] absolutely. >> Yeah. >> Definitely. When you like it you buy it. >> Yeah. Jackets, trousers, shoes, like everything. Yeah, literally. >> 65 Instagram page of the social media page. I'm sure he has some goodies too as well. Right? Thank you so much, Daren. Anything that you want to say? >> Um >> We have 5 seconds. We are exiting off the air for the next segment. >> Yeah, shout out to Roman Inks, Roman Tray, Star Tabs and Roba Stanguli. Shout out to you guys. They are my my my very good friends. >> Nice. >> Yeah. >> Shout out to them. All right, thank you for being here, Daren. Uh it's been an amazing time. >> Thank you for having >> And I wish you nothing but greatness and I know you're going to be a star. >> Thank you for >> And when you come back next time, please ensure that you share the networks cuz I'll be here to watch for you, right? Thank you. >> Thank you for having me. >> You're welcome. Uh James Jones is coming up next with the next conversation, so ensure that you stick around and stand by for that, too. At 254 Channel, oh we had asked you a question. Let me see if I can get to the comments. Benji, are we able to actually get the comments to that? Uh not yet, so definitely James will sample them. But the question is, what business idea do you think is dumb? >> [laughter] >> A dumb business idea really? >> [gasps] >> What business idea do you think is dumb or you shouldn't do? Yeah, like your idea is not marketable. Tell me about it on the hashtag which is why in the morning at 244 channel at Brian Sakwa 101 at John James. He's coming up next with the next conversation. If not, we'll be right here with him. So, let's take a break and see you on the other side in just a bit.