Video summary
Darryl Rajuh, known professionally as Raju, is a 23-year-old entrepreneur from Eastlands who has built a diverse portfolio of businesses including thrifting, DJ management, and event planning. Born and raised in areas like Jericho and Buruburu, his journey began at the age of eight when he accompanied his mother to Gikomba market to buy clothes, an experience that taught him how to navigate the thrift scene early on. Currently a fourth-year student at the University of Nairobi, Raju demonstrates remarkable resilience by managing multiple ventures simultaneously; he thrives in the competitive environment of Eastlands where resources are scarce, forcing him to hustle from a young age. His educational path took him through various schools before he decided to leverage his skills and experiences to create his own opportunities rather than waiting for traditional employment.
The core of Raju's business empire revolves around "65 Thrifts," which he successfully revived with just 1,500 Kenyan shillings provided by his mother after facing personal bankruptcy. His operational model relies on a network of middlemen who source fresh clothing from markets like Gikomba, which Raju then curates and sells via WhatsApp groups, Instagram, and TikTok to a broad audience of ordinary Kenyans. He distinguishes between mere fashion and true style, noting that while fashion involves wearing specific brands, style is about how those pieces fit the occasion and the individual. Current trends in his shop include vintage items from the 80s and 90s, such as baggy jeans and crop tops, which he believes offer a superior mix of colors and combinations compared to modern fast fashion. He emphasizes that anyone can start a similar business with minimal capital if they possess an eye for value and the willingness to work hard.
Beyond his retail success, Raju manages "Look Gion," a 17-year-old cousin who is a talented DJ, and has expanded into event planning through his label, Sin Tabu Entertainment. He strategically balances his daily thrifting routine with weekend-focused activities like managing his cousin's gigs and organizing events in locations such as Nakuru and Westlands. A significant portion of his conversation addresses the state of the Kenyan music industry, arguing that local artists often lack substance and focus too heavily on temporary club anthems rather than timeless music. He also highlights a critical issue regarding the "boy child," noting that young men are often left to fend for themselves without guidance or support systems, leading to mental health struggles and exploitation by malicious individuals who take advantage of their ambition.
Raju's philosophy centers on self-awareness and viewing oneself as a warrior who must face life's challenges head-on without expecting rescue from others. He recounts hitting rock bottom when he lost his job and his relationship, forcing him to return home, but he bounced back through the unwavering support of a small circle of friends and his own mental fortitude. His advice to young people facing despair is to step out of their comfort zones, meet new people, and avoid desperation that can lead to exploitation. He believes that while society often fails to teach young men how to navigate life's jungle, they must learn the hard way and maintain a mindset of resilience. Looking ahead, he plans to expand his thrift business to Nakuru by the end of the year and continues to build his brand through social media engagement, proving that significant success is possible even with very limited starting resources.
Read the full video transcript
available for free on YouTube at Y254
channel. And my good name is Brian
Sakwa. And this In this segment right
here, we're delving into an interesting
profile of a young Gen Z who is a
multi-hustle king from thrifting to
managing a DJ and so many other things
that he does. He's actually on a journey
to becoming the next big star in what he
does professionally. Ladies and
gentlemen, give it up for the one and
the only live with us in studio is Daryl
Rajula, my good friend. Great to meet
you again.
>> Yeah, thank you.
>> After years, yeah.
>> Thank you for having me, Sakwa. Thank
you.
>> you're welcome. So, let's get started.
For those that are watching you for the
first time, the Gen Zs, and they have no
idea who you are, what is your story and
how did you get here?
>> Okay, my name is Daryl Rajula, but
most people know me as Raju. They call
me Raju.
>> Right.
>> Um I'm 23 years right now.
Turning 24 next month.
>> Prime Gen Z.
>> Prime Gen [laughter] Z.
Yeah, turning 24 next month. Um
I've grown up in Jericho. Do you know
Jericho?
>> Yes, I know Jericho.
>> You've been there?
>> Not yet.
>> Not yet. So, I've grown in Jericho and
Buruburu, Eastlands mostly.
>> Yeah.
>> Um
Eastlands are crazy. Yeah, Eastlands are
crazy.
It's It's hard there. So, you you have
to cope with the
with how situations are coming up.
>> Yeah.
>> So, I started
when when I was young, yeah? Uh my mom
my mom used to take me to Gikomba.
>> Yeah.
>> Like when you were still young.
>> Yeah, I'm still young. I'm still young.
[laughter]
>> All right, yeah, when you were a kid.
>> Yeah, when you were a kid.
Somewhere around 8, 9.
>> Uh-huh.
>> We used to go with my mom to Gikomba.
We buy clothes and then to keep to keep
going to my mom and fashion show to the
table is
They really put it on.
>> Nice.
>> So, from there
up until I started picking up some
the the sports to get things, the
market. I started knowing how to
navigate Gikomba and everything. So,
from there I started thrifting.
>> Yes.
>> pole pole
Naingia huko na nunua kashati. Narudi
nao home.
Yeah, and that's how
I started thrifting.
>> Yeah. So, born and raised in Eastlando?
>> Yeah, born and raised.
>> And how's your education though?
>> Uh my education
I did my primary school in
I started in a school in Kayole
known as God's Favor.
>> Oyole
>> Oyole in 1960. Then we moved from Kayole
to Buru. Then I shifted from God's Favor
to a school known as Rabai Road Primary.
>> Yeah.
>> From there I finished my class eight,
went to Nakuru
Bahati Bahati Boys.
>> Yeah.
>> Yeah, I did my KCSE cert.
Did well, joined University of Nairobi.
Yeah, and I'm currently a fourth year
there.
>> Right. Man, that's a that's an amazing
journey, but you've lived in so many
places.
>> Yeah.
>> And you know you're picking up all these
different experiences.
>> Yeah.
>> There's I think there's one of the
philosophers, I'm a maybe she's a talk
show host who says you're a product of
who and where we come from. I think that
you picked all these different things
that have shaped who you are today. But
also I'm interested to understand and
also for our viewers uh how do you
structure your day cuz you're an
entrepreneur, you're also thrifting, and
then you're studying, and you're a Gen
Z. How are you striking work-life
balance as a young person?
>> Okay, my day starts at 5:00 a.m.
5:00 a.m. by 5:30
niko Gikomba soko.
>> And that's Monday to Friday?
>> Yeah,
um mostly not Monday to Friday.
>> Yeah.
>> Like
three times a week.
>> Oh, three times a
>> Yeah, three times a week.
>> Tuesday, Wednesday.
>> Yeah, Tuesday
Thursday, Monday.
>> Oh, right.
>> Yeah.
>> Uh-huh.
>> So
my day starts at 5:00 a.m. I wake up at
5:00 a.m. By 5:30,
I'm done with everything. I'm there niko
kwa soko.
>> Yeah.
>> 5:30 soko baka samoja nitoke and go open
up my shop.
Yeah, the rest I do it via the phone.
>> Yeah.
>> So, let me make Maybe let me ask you,
how do you contact your business?
Rather, how do you in terms of
uh reaching out to your clients and also
doing this entrepreneurship thing? How
you relating with people? And also how
you Where are you finding them? And also
how are they finding you? Have you set
up a channel of communication cuz you
thrifting requires you to uh So, do you
come and get bells? Unachukua bells za
nguo?
>> Mhm.
>> Ama you you
always have a package that's delivered
to you and that is designed differently
for every client. So, that route of
communication and interaction for
business, how is it structured that
you're operating?
>> Okay. Um
I don't pick I I don't I don't I don't I
don't I don't do the I don't pick it as
as in I don't take the
>> The bell.
>> the bell.
>> Tumia bell. Okay.
>> Yeah. I don't take the bell.
Um what I do is um
they're already
people who are
who are are in charge of
>> I think they're called middlemen.
>> Middlemen. Yeah, the middlemen. The
middlemen. Okay.
>> Right.
Do you have a contact?
And then
>> Yeah, so kuna wase wanachukua makamera.
So, wanai chukua
zile fresh fresh zile nguo sa zile za
kwanza kwanza zile
>> Zile zimeiva.
>> Eh, zile zimeiva zenye mtapata ziko hapo
zimemwagwa hizo zinakua zishachambuliwa.
So, hao wakisha chukua, um I have a few
connect.
>> Yeah.
>> I give them a call on a wananiambia just
come.
>> Right.
>> Then
>> Right.
>> I share I share I share the pieces in my
WhatsApp group.
>> Yeah, you have a WhatsApp group.
>> Yeah, a group,
um my Instagram,
and TikTok.
>> Yeah.
>> So, mainly who are the target in terms
of market, like nishako, customer
clients, nikenanani
>> Everyone. Everyone. Yeah, everyone is my
client. Everyone is my
>> Yeah. But in terms of gender, too, are
both male and female?
>> But mostly
>> Yeah.
>> Okay, me I prefer I prefer doing unisex.
>> Right.
>> Yeah.
>> Is that also the next
Is that a function right now or the next
>> It's a big thing. It has to be a trend,
yeah. Yeah, that's the trend.
>> Even this outfit you have is you'd say
it's part of the It's part It's part of
like your thrift.
>> Yeah, it's part of my thrift.
>> Okay.
>> Yeah, Adidas shirts and Adidas shoes,
yeah.
>> Yes, and it looks really good.
>> you.
>> It's really dope. Really dope.
>> Thank you. Thank you.
>> So, how how affordable is this in terms
of pricing? Cuz somebody would say,
"Come on, I was able online, then it's
expensive." How much is it?
>> [laughter]
>> Maybe also how do you come up with these
prices?
>> In Vinnie Machuca Vinnie Machuca Goa
>> Uh-huh.
>> Uh to make a man this t-shirt, I get it
at 50 shillings.
>> Wow.
>> I'll sell it at 300, 350, 500.
Yeah.
>> Right.
Yeah.
Right.
>> Yeah, 800.
>> So, who is buying this? Are they
students? Uh just ordinary Kenyans?
>> Ordinary Kenyans.
Ordinary Kenyans, like everyone. If you
If you know me, you know I'm a people's
person.
>> Yeah.
>> Yeah, I'm a social bug. Like I I love
hanging out with everyone. So,
>> Yeah, you connect
>> everyone is my potential client.
>> Even
>> me. Yes.
good stuff so I'll definitely get you.
>> Yeah. Yeah. So definitely add me to my
page.
>> Yes, absolutely. In terms of fashion
maybe, so what's currently trending that
you'd say it's fashionable for a Gen Z
who wants to look trendy and dapper or
dope in terms of
>> There's fashion and there's style.
>> Yes. Ah, good.
>> There's fashion and there's style. Yeah.
>> Take notes.
>> Yeah. Yeah. Yeah. There's fashion and
there's style. You can be fashionable
but you're not stylish.
>> But you can be fashionable but not
stylish.
>> Yeah. Like
>> What does it mean though?
>> Okay. Fashion,
you know, someone who's into fashion is
someone who
wears brands. Like
Yeah.
>> The Gucci
>> Gucci, Prada, Louis Vuitton. Yeah. And
then
Let me style this.
>> Yeah. Like it's a certain dress code
that fits you and the event and the
occasion.
>> The occasion. Yeah.
>> All right. I get it.
So how do you do How do you piece up
these pieces so that you can
differentiate between style and fashion?
Is there a way that you help your
clients to get this?
>> Okay. Most of my clients I know their
taste.
>> All right. So
Right.
If
Yeah. A good blazer.
>> Yeah. Good It's a good blazer. It's a
good blazer for Let me Let me pick it
and ask him if
>> he likes it or a good shirt.
>> Yeah. Yeah. If he doesn't Yeah. I'll get
someone else. Yeah. All right. So maybe
before I think you were to respond to
What are some of the fashion trends
right now before we get to the the DJing
part?
>> Oh, fashion trends right now. Yeah.
Young Kenyans,
say mostly
my jeans
crop shots.
>> Oh yeah, I've seen
>> [clears throat]
>> I've seen a lot of athletes and people
in the sporting world.
>> Yeah. Crop shots, baggy jeans.
>> All right.
>> Like we
we're bringing back the 80s and the 90s.
We're bringing back the 80s and the 90s.
>> 80s, yeah.
>> Yeah, yeah, the 80s and the 90s. Yeah,
vintage.
>> Yeah.
>> All right. Maybe what do you think makes
it more lively in terms of reviving that
older fashion compared to the current
fashion trends in terms of outfits?
>> Okay,
the older fashion
people people knew how to combine
pieces.
>> All right.
>> And knew how to mix colors.
You know Gucci or anything.
>> Yeah.
>> So me I love the
80s style. Yeah, that's my thing. That's
my style.
>> Mhm.
>> Yeah.
>> And maybe how long has it been since you
ventured into this uh
deal of trade?
>> Okay, 65 65 actually we started as a
group.
Okay, it's it's a group of of like of
three friends.
Um we started thrifting.
Then life happened, everyone went their
separate ways.
>> Mhm, the split ups.
>> And yeah, so
yeah.
Yeah,
yeah.
>> Right.
>> Yeah, so I
>> You took it from there and started. So
what year and how long?
>> That was in around 20 2019. Yeah, 2019.
>> Right. So you've been in this trade for
a very long time, yeah?
>> Yeah, I've been
>> Yeah.
>> for a very long time.
>> Mhm. And then so far how has the journey
been in terms of you establishing
yourself? Are there resources that
you've you've had to put in? And
resources I'm speaking of finances cuz
always you understand
and how has it been? Yeah.
>> Thrifting
Thrifting with a shilling a piece of a
quarter.
Yeah, it's not expensive. I don't know
if I
500.
>> A thousand bob.
>> A thousand shillings.
>> Right.
>> A thousand shillings.
>> How How many pieces in terms of that if
you are to picture
a person who who is starting thrifting?
>> Um if you're starting with a thousand
you can become a common ballet teacher
to the 40 shillings.
>> Yeah.
>> 40 shillings.
>> I need to visit soon.
>> [laughter]
>> You pick them, then you go
if you if you if you if if you have an
eye for fashion, you definitely pick
something nice and you Yeah.
>> What you like.
>> Yeah.
>> Interesting. So, a thousand bob you
already [clears throat] have a business.
Cuz somebody's watching right now
But look at the towel. And by the way,
we keep on asking our audience that
question. I think we asked it a while
ago.
>> Mhm.
>> How much do you need to start a business
and
Now, 1K you can start a business
Another one I can say I have a thousand.
You can have a thousand and 1K. But I
understand you're saying you can start
a thrifting business with 1K.
>> Yeah.
>> Let me tell you a story.
>> Um
>> Going to time you need to go to the
I was I was
bankrupt. Let me say I'm bankrupt to get
out.
>> You went through a situation.
>> Yeah, I I went through a situation.
>> Uh-huh.
>> I revived my business with 1,500
shillings.
My mom actually gave me that 1,500
shillings.
>> Right.
>> I can
This is 1,500 shillings. I'm giving you
1,500 shillings. Ingia soko. Tafuta kitu
yenye utauza uuze.
>> Yeah. That's it.
>> Na kutoka hapo
>> End of story.
>> End of story. 1,500 shillings I started
with it. Now I have a shop.
>> Right.
>> Guys
started with a mandazi. Now I own the
bread factory.
>> [laughter]
>> Darryl is an example of that. Cuz you
know, a lot of young people outside who
are watching, bro, they want to be
employed, man.
I got in universities. You want to talk
about graduate
job. But jobs not good enough, honestly,
even from my experience and being in
this space for a hot minute. Jobs aren't
enough. In fact, at the previous guest
they were talking about upskilling,
reskilling, and skilling at Moringa
School, yeah? So, meaning that there's
there's a there's a huge margin in terms
of graduates when you want to talk about
university and job market. And look,
here you are, bro, thriving. Maybe what
would you say are some of the in terms
of skills I'm in terms of the forces
that ground you that helps you to be
resilient each and every day so that you
wake up to continue doing this.
>> Where I'm from, like, nime toka East.
Like, when you're from when you're from
the East side, yeah, you know, you just
you just have to hustle. You have no
option.
Like, you you have no option.
>> Right.
>> Yeah. Nothing comes to you on a silver
platter.
>> Right.
>> Yeah, you have to work for it.
Everything that
>> Mhm.
>> you have you have to work if you want
something go out for it.
>> go out for it, for sure. But also, now
that you're mentioning Eastlando, how
bad was the situation though while
you're growing up?
>> Okay, it wasn't bad really. It wasn't
bad. It wasn't that bad.
And you believe
Eastlands and Eastlands too.
>> Yeah.
>> Do you get me?
>> Yeah, so less less of a scarcity of
resources.
>> Exactly. Scarcity of resources, yeah.
>> Uh-huh.
>> Mhm.
>> So, that inspires you every day. Man,
that's interesting. But also, for
somebody who's watching right now and
they're from Eastlando, cuz you made it
to TV and this is national TV, yeah?
What would be your word to them? Cuz a
lot of people lose hope. You've been
through so many challenges, but you've
been resolute and steadfast and you're
continuing to do what you do and you're
thriving and honestly, I believe you're
going to be the next big thing.
>> Inshallah.
>> What would be your words to your bros
Mamou Diallo Mta when they they just
have no idea what to do with their
situation and their life?
>> Just meet new people.
Meet new people. Go out there.
Do things you've never done. Go places
you've never been.
>> All right.
>> Yeah.
>> Okay. Um there's I think there's a
question about uh the meaning of
of uh it's called what? 60 thrift?
>> 65.
>> 65. Yeah. Does it mean something?
>> I think it's it's just a it's just a
number.
>> It's just a creative number that you
came up with.
>> that you came up with, yeah.
>> Right. Now, let's shift to you managing
his DJ Look Cajun.
>> Look Jean.
>> Uh Look Jean. Okay.
>> Yeah, DJ Look Jean. The next big thing.
>> Yes, absolutely. So, he's your younger
cousin, right?
>> my younger cousin.
>> He's only 17 years old.
>> 17 years.
>> And how how did he start becoming a DJ?
And maybe what did you see in him that
made you to become his manager?
>> Okay. One thing, I come from a very
lively family.
We love music.
My family loves music. Like they love
music. Everyone loves music. Actually,
my uncle is a DJ.
>> Oh, your uncle is a DJ?
>> Yeah, my uncle is a DJ. Um
So, from that love of music and my uncle
being a DJ, my cousin
got that passion from there. So, and one
day I was we we were just in the house
and we have the turntable and
>> Yeah.
>> He was playing he was playing he was
playing he was playing music. I was like
>> Right.
>> Oh, this this can cook, man.
>> Yeah.
>> This can cook.
>> Talk about it.
>> Yeah, so
uh
but he's still young, so
he needs some mentoring. Yeah,
mentoring. Yeah.
>> Okay.
>> So, I took I took it upon myself to like
make sure
>> Yeah.
>> he has a very straight path.
>> Right.
>> Yeah.
>> So, it's now family-centered, yeah?
>> family-centered. See Okay, he's part of
Sin Tabu Entertainment.
>> Right.
>> Sin Tabu Entertainment is part of our
family. It's our It's our family.
>> business.
>> it's our family business. Yeah.
>> So, maybe what happens in that is is is
just look Gion like your first talent or
there's more that you're managing.
>> There's
um
there's more There's more There are more
There are more.
>> More coming or more in
>> More coming.
>> expected.
More expected, yeah.
>> Okay.
>> And
Sin Tabu Sin Tabu Entertainment is a big
is a big family, yeah.
>> Right.
>> We have What does it comprise of?
>> DJs.
>> DJs, yeah.
>> DJs, producers.
>> Okay.
>> Yeah, it's big.
>> Mhm.
>> So,
I just manage one of the DJs.
>> Right.
>> One of the DJs from
>> Right.
>> Yeah, that's look Gion.
>> Right, your cousin, right?
>> Yeah.
>> So, how's it been now at thrifting and
then you're bringing in an aspect of
management of a talent, yeah?
Cuz that requires a lot of attention,
too. So, how are you juggling the two on
the plate cuz I remember we you're also
an events planner.
>> Yeah.
>> And we're getting to that a bit, but how
you contrasting the two? Thrifting and
managing a talent.
>> Um one is a weekend job. The other one
is a daily job.
>> Okay. Which one is a daily job?
Thrifting?
>> Thrifting, yeah.
>> Uh-huh.
>> Then
managing my DJ, it's it's a weekend
thing.
>> Mhm.
>> Yeah, so
>> Right.
>> My schedule najua venye naipanga.
>> Okay.
>> Yeah.
>> Now, what are some of the striking
moments between thrifting and managing a
young talent that you'd say that always
outstanding?
>> Mhm.
>> Zile moments zenye
>> Mhm.
>> Ziko very inspiring, maybe ama
challenging, ama really
let's say captivating, yeah.
>> Okay, let's start with challenge. The
The first challenge is getting a gig for
for for my for my DJ because he's he's
still young. He can't go perform in
clubs.
>> Right. So, where does he perform
exactly?
>> Private events, wedding, road show.
>> Yeah.
>> Yeah. Right now we are we are mainly
focusing on those.
>> Right.
>> Yeah, we don't want to expose him to the
nightlife
at a very early stage.
>> Right.
>> But as time goes by
>> Are there skills that you guys are
equipping in him in terms of him taking
that route?
>> Yeah.
>> What are they?
>> Um
Okay, by skills what do you mean?
>> Cuz you know when you're mentoring
somebody to become something,
it's about skills. Yeah. So, in DJing,
what are the skills that this guy that
you're imparting in this guy as a
talent?
>> Um
Kutafuta gigs
>> Oh, but he already knows like the art of
DJing, mixing the deck music,
scheduling, all those things, yeah?
>> Yeah.
>> Right. He's really good. He's really
good. So, he already he has mastered
that already.
>> Yeah.
>> Okay, he already got he knows his skill.
>> Yeah, so with him
>> He got the skill.
>> Yeah, with him we started what we
started Apartment FM.
>> Right.
>> Yeah.
>> What is a cuz I thought it was a radio
station, but you said it's an online
channel.
>> Yeah, it's an online channel.
>> about it and for those watching as well?
>> So, Apartment FM is an online channel
where
It's kind of a lockdown session. Have
you seen lockdown session? Yeah, where
we play music,
have fun, vibe.
Yeah.
>> The bug.
>> Yeah, it's kind of the bug
the bug type, but yeah,
but we are heading there
>> Yeah, on God, on God, on God, on God.
Now, let's get to events planning, yeah?
How have you gotten into that space?
What point did you now journey from
thrifting, now you have a DJ talent on
board, and then events? That story and
that journey that got you there.
>> So, with events, see I have a DJ.
>> Yeah.
>> Yeah?
>> Right.
>> I want to put him on.
So, what do I do?
I plan something so that people get to
listen to
to my DJ.
>> Yeah.
>> Yeah. So, I've done I've done a few
events. We've done
Apartment FM one.
Uh we were launching it um in Westlands
last year.
>> Yeah.
>> Yeah, it was it was good. Then we did
the second a second second gig in
Nakuru.
And
next week next week I guess we have
another gig next week.
>> Yeah.
>> Next weekend in Nakuru.
>> Right.
>> Yeah.
>> Man, that's that's really inspiring and
striking and just that's like like
scaling. Scaling is like you gained and
then you're using the the gained skills
to expand your profile.
>> Yeah.
>> So, let me ask you maybe uh in the
events world, what exactly happens in
there? Cuz that's a very big lucrative
uh also untapped space in our country.
And I I remember attending this event. I
think it's called Rhythm and Brunch,
courtesy of brand Cariba. He's the owner
of Java Juice. He's a very good friend.
Invited me to last year.
Maybe last year or last year about 1
thousands of people are flocking in to
have fun. But he was telling me the
logistics and the plannings that went to
bringing that event to life
was beyond 15 million Kenya shillings,
yeah. So, maybe in terms of a successful
event, nini nini zina go into it so that
event ikuwe, you know, big and lively
and massive na ikuwe na na talent kama
DJ Look G Young.
>> Okay. First of all, I haven't done
an an a big event, a large event.
>> Yeah.
>> So, I I don't have the actual
>> Right.
>> numbers to tell you or like the actual
information to give like the real
information to give you.
>> Yeah.
>> But what
>> But what you're doing?
>> What are some of the things that have
gone in into it? Cuz um assuming there's
one upcoming in
Naivasha and Nakuru
or Nakuru. And the previous ones that
you've done, like how did you bring them
successfully? What did you do?
>> Like I said, meet new people. Like I
just
Okay, online. Look Look for people who
match your
Mhm. Your Okay, who are on on the path
that you you want to take, like. So,
when I'm there online, I see a DJ
playing nini nini. Then I ask him, "Hi,
how are you?
Um when is when is when is your next
event? Um can I can I purpose to
attend?" When I go to that event, um I
try to build a few connections. So, when
they have an event
>> Yes.
>> when someone else has an event, they
also incorporate me.
Then when I plan mine, I also
incorporate them. They help in
marketing. I help in marketing.
>> Yes.
>> Yeah.
>> Right. So, how do you do uh
Yeah, I think it's about PR. Maybe how
do you do PR and networking in terms of
marketing and event equanom?
>> Mhm. I PR cool
>> separate it between networks. Cuz I'm
assuming get out and know new people.
How do you match that in terms of event
marketing?
You market event to be known. And then
you've been to so many events, I know.
>> Yeah. Yeah. Yeah. Yeah. Yeah.
>> Have you done it before? Am I you've
just been part of the events?
>> I've I've I've been part I've done it.
>> All right.
>> Yeah.
>> So, maybe explain to someone who's
watching how it happens.
>> Social media.
>> All right.
>> Social media. So, everything everything
goes down in social media. So, if you
have an event, you create a new poster.
You just post it there.
Um look for a few influencers to
hype it up. Yeah. From there, everything
just flows.
>> Right.
>> Yeah.
>> Right. But in our country, you know, we
are known for sherehe sherehe sherehe,
yeah, you know. Uh maybe what would you
say we need to do to ensure that tukue
is it I think level ya South Africa is
really insane. The way they party and
amapiano and this the back type of
events, yeah. Maybe from your
understanding, even as an early as an
early starter is a person who is in an
intermediate in the industry. Meaning of
a two core commercial international
levels of Kenya South Africa and Maju. I
believe in Nigerian throw down some good
parties too. Yes.
>> What I think is we don't we don't play
our own.
We don't play our own music.
>> We don't play our we don't like our own
music. Like
>> Yes.
>> I can't be alone.
>> Why? Why don't you play our
>> I don't know. I don't know. I don't know
why.
>> Is it the quality or my the vibe or my
the message or my the artist?
She don't even get it. Cuz your answer
is not different from what another
events guy told me right here on the
show.
>> Yeah.
>> I asked him why aren't we not having
such a successful events come as it is a
state or I can say we don't play Kenyan
music.
>> play Kenyan music. We don't we don't
support our own artist.
>> is the issue, bro? What do you think is
the problem?
>> I don't know.
I don't know. Maybe the quality of
music.
>> Yeah.
>> Let's say the quality of music.
>> The artist need to up their game in
terms of creativity.
>> Yeah.
>> Cuz was it just a couple of weeks ago I
saw Jack Nyonzo and shout out to you to
him from HBR. I don't want to criticize
some yeah.
The song of this guy let me say out, but
it's trending. It's trending say I think
it's bug me and any.
>> Yeah. Yeah. Yeah. Capitan yeah.
>> Yes.
Either it's that or if I'm wrong it's
another song. So I don't want to say my
such a song cannot compete
internationally. Hopefully it's not that
one. So I don't want to say my they need
to be more creativity. More messaging.
More collaborations.
More engagements even with I think in a
project
content creators association. I also
need you want to hype
events not create content. So you know I
can
like some sort of like a a breakdown
between creator creatives.
I need to enjoy your association in your
run I'm going to pay for this creatives
to be you know be empowered. So maybe
there's lack of empowerment too, but
empowerment in terms of you know, the
money cuz people are always creative for
so long and then there are no returns.
You're not making profit even in a
business too and I'm sure you understand
this story.
>> Yeah.
>> But the thing is with Kenyan music, I
think
in a lack message in a lack message like
what they what they sing about is
drinking, women.
Like there's no substance. So, that's
why most people
don't like really relate with it.
>> But hip hop is also about drinking,
S-E-X, women, parting.
You know, I told you song of Miami.
Spend that Spend that You heard
it? It's an anthem in state right now. I
think every black American is singing
spend that ish with Young Miami,
Carisha. It's about
It's not about savings. It's about when
you get that paper, chop it, yeah. You
can see some of these songs are actually
the ones trending. When you look at
Tanga na
Does it have that? But look, it was it
has been used even in the political
arena.
>> Okay, the thing is
>> Yeah.
>> Um I think Kenyan artists are mainly
focused on making anthems than making
music that will last, timeless music.
>> Yeah, timeless music.
>> Yeah, they're they're they're only
focusing on make making something that
you need to allow them by the side.
>> Yeah.
>> Yeah, anthems, club anthems. Yeah,
you'll sing it, you'll sing it, you'll
sing it.
>> It's timeless. It will die then
and then you die.
>> Yeah, then you die.
>> People forget your name.
>> Yeah.
>> Yeah, right.
>> Yeah.
>> So, you think people like Nyashinski are
doing something different compared to
even like the one Douglas and the rest?
>> Yeah, Nyashinski Nyashinski has
substance. Nyashinski is good.
>> Yeah.
>> Yeah, I love Nyashinski. I love his
music.
>> Yeah.
Cuz these guys have been around for long
since, you know, you were in primary
school.
>> Yeah.
>> Yeah, even some of us before we were
born, yeah. So, it's interesting. And
let me also ask you how you're managing
now
doing all these things at the same time.
Are there specific days that you're
going for the events?
The DJing I think you the DJing you've
explained.
>> Yeah.
>> For events specifically and how do you
plan yourself for them?
>> Like I said I said before
one is a weekend job. The other one is a
daily job.
>> Daily job.
>> Yeah. So events events mostly see they
land on the weekends.
>> Right.
>> Yeah.
>> Right. And let me ask you in terms of
you building yourself as a young Gen Z
who is passionate about achieving and
accomplishing your dreams. What has been
the most outstanding part in your life
up to when you have a figure size in
that you'd say
E in and you me Zanga. I'm a here I'm
still a fighting through it cuz any
typical person ordinary Kenyan right now
even a young man and lady whoever you
are there's things that you face each on
each on a daily. So maybe for you what
is what have been the hurdles among the
troubles the wahalas that you've had to
overcome in between to be who you are
cuz bro you made
to TV.
Congratulations.
>> Thank you.
>> I've interviewed so many people here
that have gone abroad come back here.
>> Right.
>> And it inspires me too.
>> Mhm.
>> And I know you're heading there too as
well.
>> Inshallah.
>> What have been the most obstacles in
your journey?
>> I'd say
people.
Uh when I when I say people I mean
you know when when you're young you're
you're trying to come up here.
>> Yes.
>> Um there's this kind of desperation.
Like you want to you want to do it you
want to make it you want to So whoever
you you see
has potential to get you where you want
to be
>> Yeah.
>> When I talk about Kumfuata now people
>> Mhm.
>> are very malicious.
So people are very malicious. If someone
notices I'm a someone sees that you are
you are desperate to
to get something or to
to get to the level where the person is
>> Yeah.
>> that person will use you if he's not
genuine.
>> Yeah.
>> Yeah. So, people like people are not
good. So, in as much as I tell you guys
to go out, meet new people, connect with
them, so be wary of them because most
people will take advantage of
>> Yeah.
>> of you. Yeah.
>> Especially when you're innocent.
>> Yeah.
>> And clueless.
>> And clueless and you're you're and
you're ambitious.
>> Yes.
>> Yeah.
>> Yeah, and talented, too. Like you have
something that maybe they don't have.
>> Exactly.
>> Right.
>> So, they will exploit you and then leave
you
>> They'll leave you to the dogs in the
gutter. And maybe how have you survived
that? Cuz it it's tough out here. It's
It's extremely tough.
>> I'd say self-awareness.
>> Right, self-awareness.
>> Self-awareness, yeah. I'm so self-aware
there's nothing you can tell me about my
myself that I don't know.
>> Yeah.
>> Maybe what was that uh they call it the
come-to-Jesus moment where
You know
you know most of these lessons you learn
on them when you're at rock bottom,
actually. Yeah. I think my wisest
moments have also come from rock bottom.
And speaking of what you've just said,
I've been through some crazy places.
>> Mhm.
>> And bouncing off of that and even rising
up, it's it's a documentary on its own.
So, maybe what were those come-to-Jesus
moments in your life
I yeah yeah yeah yeah if I get out of
this place, trust me.
>> [laughter]
>> Um
There's this one time, huh?
Uh I I was working at a call center.
Somewhere in Two Rivers.
I lost the job.
Um your time
I had a girlfriend, she left me.
Yeah, I had to move from wherever I was
living to I went back home.
>> Yeah.
>> Then because you went back home and you
were like
>> Yeah.
>> Yeah, man.
I will come and you will find me in the
city.
that was the lowest point of my life
like I've never been lower than that.
Yeah, but you need to tell me where you
bounce back.
>> Yeah, but also I'm interested how did
you bounce back cuz you know we hit rock
bottom many times. Bouncing back takes
time.
Yeah, before you even resume and become
yourself even mentally. It's a process
it's healing there's forgiveness there's
letting go but you're wounded. You're a
wounded soldier literally in that
journey. So how have you bounced back
many times that you know you hit rock
bottom cuz a lot of Gen Z's are actually
watching and then
they're going through a lot from
addictions to desperation to being
ambitious to lack of no opportunity.
Rejection it's crazy. Yeah, everybody
wants to make it but already those that
are there are not even open armed. You
know, they're shutting the doors.
So maybe how have you done it?
>> Okay, I have a very
I have a very great circle of friends.
Not too many but a very great circle.
>> friends?
>> I came with him. I came with my best
friend.
>> Someone
>> Yeah.
>> Right, yes I can see you got tattoos as
well.
>> my tattoos.
>> Oh, he runs a tattoo business too.
>> Yeah, he runs a tattoo business. Yeah.
>> nice interesting.
>> Yeah, so I have a very supportive circle
of friends.
They've held me down.
>> Many times.
>> Yeah, shoutout to Satips very creative
model.
>> Nice.
>> Yeah.
>> Right, cuz you know a lot of us as well
who
they say talented or are ambitious like
when you get taken advantage of I'm uh
you're used or abused and dumped cuz
that's that's the the thing actually
used abused dumped and people move on.
You can't give up on your dreams easily.
Others go through depression others even
feel extremely suicidal and I know what
I understand and you I'm sure you know
what I'm talking about. You're feeling
suicidal you've lost everything, and now
you have to pick up from scratch. What
would be your word to that young person
who is in that place of hopelessness and
despair and desperation? Is there a way
that you can reassure them that things
will eventually get better? And what
should they hold on to in terms of being
hopeful?
>> For me,
>> Yeah.
>> I live I live my life I I I I tell
myself I'm a warrior.
>> Yeah.
>> So,
I tell myself depression is a state of
mind.
>> It's a state of mind. Okay.
>> Yeah.
Um
I look at the Spartans the
the Spartans.
>> Right.
>> Yeah.
In the Spartan era and the
Roman era, the Roman Empire, there was
nothing like depression. Men used to go
out and fight.
>> Right. Are they going out today?
>> [laughter]
>> I don't know. I don't know. So,
But then yesterday I was at a forum and
we talked about forex. [laughter]
>> [clears throat]
>> Yeah. So, men used to men used to What I
tell myself is men used to go to war.
>> Yeah.
>> And I'm I'm I'm really glad I don't have
to go to war.
So, what's worse than going to war?
>> Right.
>> You going like
because they used to round up men. If
you're a man in a village,
>> Yeah.
>> you must go out and fight.
>> yeah. So long as you are you are a boy
child.
>> Yeah, we don't care if you are hungry,
if you're
Yeah, if you're depressed,
>> Yeah.
>> you must come out and fight.
>> Yeah.
>> Yeah. So,
>> That's how you view life.
>> That's how I That's how I view life.
That's how I view myself. I'm a warrior.
And every day I must go out and face
whatever Yeah, and fight. And regardless
of how I'm feeling, regardless of
whatever is happening in my life,
regardless of
>> Yeah.
>> Right. And this this this people keep on
saying, "Boy child, nobody's going to
come to save you."
>> Really?
>> Do you think that that saying is true?
That nobody's coming to save the boy
child.
>> No, no one is coming
>> the boy child was suicidal.
>> [laughter]
>> Why not?
>> boychild
Um
When I say my money is a
You have any picture of strength.
You know?
>> a pillar
>> a pillar of strength, yes.
>> pillar of somebody's strength
I've seen I've seen somebody say that
Is this your pillar of strength? I was
like, but it's just pedicure.
It doesn't mean anything.
>> [laughter]
>> Does it take away from the manhood
really?
When when a dude keeps up clean, dope,
stylish
>> Okay.
>> or camped and stuff
well-kempt
>> That's
>> I mean it depends
>> It depends It depends on the
>> the lifestyle and who they are.
>> Yeah. It depends on your lifestyle and
who they are.
>> Cuz I'm sure there are there's days
where you just, you know, want to have a
good time and and and feel good, so you
clean yourself up. I'm sure it doesn't
take away from the king and the warrior
that you are.
>> Yeah, yeah.
>> All right.
>> Yeah.
>> So, you say you believe nobody's coming
to save the boychild?
>> No one is coming to save the boychild.
>> For real?
>> There's an artist I really love in
Kenya.
>> Yeah.
I know.
>> I don't know how showbiz
You will always be good to you and I
will always be good to showbiz.
>> Right. Hmm, that's an interesting
>> Yeah, like there's no one who will
come and tell you
>> Yeah.
>> Let me and it's not your family or not
your
I will show you how you can be happy cuz
you can be happy in your job.
Yeah, I'm going to be in your
your uncles or
aunties
>> Yeah. After I finish my high school,
cricket
>> The more you wake up, boys, and you will
not be able to see me wake up cuz you
will not
be able to see me wake up cuz you will
not be able to
>> Yeah.
>> What are you doing?
>> But also maybe the the biggest
dysfunction of the breakdown is we are
never taught how to look for it. You're
just unleashed into the jungle to figure
it out.
>> Mhm.
>> I pray cuz there's people bro who I know
they come from really structured
families.
Even some of the guests I've interviewed
here, what happens to these other
families?
>> [laughter]
>> Um there's this song I like. It is by
Coolio, Gangsta's Paradise.
>> Right.
>> Um
>> like the song, too.
>> Yeah. There's a There's a line he says
They want me to know, but there's no one
to teach me.
>> Right. Yes.
>> They want me to know, but there's no one
to teach me. So, you have to I don't
know.
>> Yeah.
>> It's just like that.
>> Like you learn the hard way.
>> You have to learn the hard way. Yeah.
Yeah. You have to learn the hard way.
>> But in the process you get hurt. Yeah.
And I believe that's why maybe men don't
have a longer lifespan. For me,
I believe the reason why a lot of men
don't even enjoy their retirement and
the money they've made through the
hustle and the bustle for years is
because they've gone through so many
obstacles, heartbreaks, pains,
disappointments. By the time you're 65
you're dying.
And what to what to match is
they get
So, maybe it's a time we have this
conversation.
>> [laughter]
>> In fact, yesterday in the forum I was
in, we talked about why is there less
support for the boy child? And one of
the one of the participants in the
conversation is she's a lady. She's a
She's a boy child advocate. And I said
to her, she decided to take on that role
cuz I realized there's no any other
person. I took it out of the foundation
and it's not supporting empowerment.
>> Yeah. So, I think we need to have more
forums and more platforms that empower
the boy child. Uh hence forth moving
forward, uh what are we anticipating at
60 thrift 60
>> 65
>> Yeah.
>> What is in store? And if you're selling
any products,
uh what are they or or what's what's the
product? How can they plug in? Um you
said uh there's an event coming up. Uh
how can they be a part of it if they're
watching? Is there a website online and
email? Yeah. First of all, what what's
coming in store and looking future-wise?
>> Um 65, I'm planning to expand 65 to
Nakuru.
Yeah, I'm planning to to expand 65 to
Nakuru ho- hopefully by the end of this
year.
Um
I don't know how that will go, but
Yeah, I'm
I'm positive. I'm positive because
because it's uncharted waters. I've
never I've never actually
I don't know I don't know a lot of
people in Nakuru, so
>> Yeah, but it will happen successfully,
man.
Like you said, you're a warrior. And you
know, when you're going to war, you
sometimes you don't even know the end.
Yeah. And I like that analogy and that
philosophy and you know, I'm saying like
how you show up in life, you show up as
a warrior cuz you just don't know what's
going to happen for the day, but you
keep on showing up. Yeah.
Okay, so uh what about what you're
saying about the event is in Nakuru,
right?
>> Yeah, the event is in Nakuru.
Um
>> What month and what day?
>> Okay, I don't have the actual dates
right now, but yeah, it's it's around
next week next next week but one next
week.
>> At what end month? Okay.
Uh 60 thrift 65 65 65 what's what's
loading?
>> Hm?
>> In your thrift business, what's there?
How can they be part of it? What can
they buy? This is your camera. You will
tell them. Where is the shop also
located? What's the number?
>> 65 thrifts
>> Find us on TikTok at 65 Thrifts,
Instagram 65 Thrifts, 6 5
Thrifts.
Our number is 0702822944.
Feel free to call or
text.
Yeah, and we'll be posting amazing
merchandise
every day and whatever if you like it
you buy it.
>> Yes, [laughter] absolutely.
>> Yeah.
>> Definitely. When you like it you buy it.
>> Yeah.
Jackets, trousers, shoes, like
everything. Yeah, literally.
>> 65
Instagram page of the social media page.
I'm sure he has some goodies too as
well.
Right?
Thank you so much, Daren. Anything that
you want to say?
>> Um
>> We have 5 seconds. We are exiting off
the air for the next segment.
>> Yeah, shout out to Roman Inks, Roman
Tray, Star Tabs
and Roba
Stanguli. Shout out to you guys. They
are my
my my very good friends.
>> Nice.
>> Yeah.
>> Shout out to them. All right, thank you
for being here, Daren. Uh it's been an
amazing time.
>> Thank you for having
>> And I wish you nothing but greatness and
I know you're going to be a star.
>> Thank you for
>> And when you come back next time, please
ensure that you share the networks cuz
I'll be here to watch for you, right?
Thank you.
>> Thank you for having me.
>> You're welcome. Uh James Jones is coming
up next with the next conversation, so
ensure that you stick around and stand
by for that, too. At 254 Channel, oh we
had asked you a question. Let me see if
I can get to the comments.
Benji, are we able to actually get the
comments to that?
Uh not yet, so definitely James will
sample them. But the question is, what
business idea do you think is dumb?
>> [laughter]
>> A dumb business idea really?
>> [gasps]
>> What business idea do you think is dumb
or you shouldn't do?
Yeah, like your idea is not marketable.
Tell me about it on the hashtag which is
why in the morning at 244 channel at
Brian Sakwa 101 at John James. He's
coming up next with the next
conversation. If not, we'll be right
here with him. So, let's take a break
and see you on the other side in just a
bit.