Video summary
The video explores five often-overlooked secrets regarding wealth, emphasizing that one's relationship with money is frequently rooted in deep-seated beliefs rather than mere financial mechanics. True affluence comes from building systems and investments that generate passive income instead of simply trading time for dollars, which also necessitates diversifying across multiple revenue streams like real estate or intellectual property while mastering a primary focus first. Success accelerates when individuals immerse themselves in environments where they are the least successful person present, allowing them to recalibrate their mindset through proximity to those who have already achieved their goals. Furthermore, generosity is presented as a critical strategy because sharing abundance expands it further, provided that healthy boundaries exist against those who only wish to take without giving back.
To support these concepts, the speaker shares personal anecdotes of overcoming scarcity mindsets formed during childhood poverty and learning essential skills like LinkedIn networking to secure his first paid work. He illustrates the transition from active labor to leveraging assets such as podcasts and books, noting that even when traveling on budget buses or feeling out of place among successful peers, consistent effort in giving time or resources is vital. The core message asserts that ordinary individuals can achieve financial freedom by consistently applying correct information and shifting their behaviors, rather than relying solely on hard work or luck. This approach fundamentally changes how money flows into one's life by altering the underlying mindset first.
To facilitate this transformation, the host introduces a practical thirty-day challenge designed to help viewers audit negative money beliefs by journaling them down and questioning their origins and validity. Viewers are encouraged to review their current income streams and time allocation, identify at least one new potential skill or revenue source such as copywriting or public speaking, and commit to learning future-paying abilities. A key component of this challenge involves making a specific investment in oneself through books like *Make Money Easy*, courses, mentors, or mastermind groups, alongside practicing leading with generosity without expecting immediate returns. This structured approach aims to correct past misconceptions about wealth by providing an essential map for generating desired financial outcomes while fostering trust and community.
Ultimately, the video concludes by affirming that shifting these mindsets will inevitably change behavior and attract money in a different way. The speaker promotes his New York Times bestseller, *Make Money Easy*, as the definitive guide to correcting misconceptions about wealth generation. By embracing these principles—moving from scarcity to abundance, diversifying income, and leading with generosity—the audience is urged to pursue their dreams with confidence. The episode ends on a powerful note of validation, reminding viewers that they are worthy of financial success if they consistently apply the right information and cultivate a healthier relationship with money today.
Read the full video transcript
What if everything you were taught about
building wealth was designed to keep you
broke? The people who often talk about
money around you have never actually
built wealth themselves. Think about it.
Your parents taught you what they knew.
Society taught you to get a job, save a
little when you can, retire someday if
you're lucky, but nobody [music] taught
you the rules. The gap between where
most people are and where they want to
be is not about how to work hard. It's
not about getting [music] lucky or
winning the lottery or having someone
just give you a bunch of money. It's
about the right information and making
sure you apply it on a consistent basis.
Today, I'm going to give you the five
wealth secrets that aren't ever talked
about. Most people don't talk about this
all in one place. And by the end of this
episode, you will be further ahead than
99% of those around you. My name is
Lewis Howes. My mission is to help you
improve the quality of your life. And I
believe that this is going to be one of
those moments where you reflect, you
come back to, and you say, "This was the
moment where I got the right
information, I took the actions, and
things started to snowball in the right
direction." At least that's my intention
for you today. Again, these five keys
are here for you, and I want you to take
action on them. So, get ready and let's
dive in because secret number one
is that your relationship
with money is actually the real problem.
Now, before we talk about strategies and
tactics, we need to talk about something
that most people never address. Every
time I talk about this, people are like,
"Huh, I never thought about it that
way."
Why do smart, hard-working people still
struggle with money?
I'm sure you're smart. I'm sure you work
hard. I'm sure you know a lot of people
in your life who are hard-working, smart
people, educated, but for some reason
struggle with money.
There's an entire book that I wrote
that's all about
how to reinterpret your relationship
with money and your beliefs around
money. It's called Make Money Easy.
And this book helps you identify your
relationship and your mindset with
money.
Now, think about it. What is your
belief? What is your relationship tied
to money?
Do you have a physical reaction or a
chemical reaction when you receive
money? Do you get really excited? Do you
get nervous? When you spend money and
you see your bank account going down,
down, down, do you get anxious? Do you
get scared? Do you believe it's hard to
make money? Do you feel like you
understand money? Do you feel like
you're good at making money? Like think
about all these different things, your
beliefs around money.
For me, I grew up
where there was a lot of stress tied
around money. My parents worked
extremely hard. I was the youngest of
four kids.
We always had the, you know, the
second-hand
toys. We could never get new clothes. It
was always kind of the hand-me-downs,
thrift store clothes, things like that.
I remember I got picked on because I
never had the cool stuff. I didn't have
a Nintendo. All these things that all my
kind of classmates had, I didn't have.
There was
a a time when I, you know, back in the
'80s and '90s when I was growing up,
when
people were playing rollerblade hockey
in parking lots in the neighborhood.
And I was the only kid
in rollerblade hockey where I was
wearing sneakers. So, everyone else had
rollerblades or roller skates, but we
couldn't afford them. So, this was a a
period of time where my dad was working
really hard, my mom was working as well.
They were both trying to do their best
to take care of us, but they had a lot
of stress in their relationship. And a
lot of it was tied to money. Money
stress. And that played into scarcity,
insecurity, worry, fear, and this belief
that oh, the relationship is not well
because it's tied to money not being
well. That was just how I learned
things. It was just how I experienced
the world. And I was always a little bit
behind everyone else in my peers and in
my school and in my town. And therefore,
I felt like I'm not good at money. It
was a belief system that I picked up
through years of conditioning. And you
might have a similar one, a different
one. You might have a healthy
relationship with money. You might have
an unhealthy relationship with money.
But most financial books skip over this
part.
But your outer results with money are
always a reflection of your inner
beliefs about money. Again, this is the
exact reason why I wrote this book Make
Money Easy because it's all about how to
create financial freedom and live a
richer life
by having a healthier
healed
and aligned
relationship around money beliefs
and a money mindset with yourself. And
if you grew up hearing that money
doesn't grow on trees or we could never
afford that or rich people are really
greedy
and you know, you can't trust rich
people cuz they're so greedy
then why would you ever become a person
that becomes wealthy if you believed
that rich people are bad or wrong and
greedy and you don't want to identify as
bad or wrong or greedy?
You will constantly be pushing against
abundance. You'll constantly be pushing
against opportunities. You will
constantly self-sabotage
when you receive money. You'll spend it.
You'll blow it on the now. you won't
think about saving or investing for a
future self that really needs it as
well.
And again, some of these phrases,
you know, we can never afford that, or
rich people are greedy, those phrases
become your financial programming. Let
me repeat myself. These phrases, these
conditionings,
they become your financial programming.
And that programming is running in the
background of your subconscious. Every
time you make a decision about money,
it's just spinning its wheels inside of
you.
Your relationship with money must change
before your bank account can change.
And if it doesn't change,
then the more your bank account goes up
or down, the more stress and anxiety
you're going to have in either
direction.
You're never going to feel like it's
enough the more you save and hoard your
money. You're still going to feel
anxious or worried or concerned like
someone's out to get you.
Or if you don't have enough money, if
it's always going down, you're going to
be thinking to myself,
uh this is so hard living paycheck to
paycheck. What happens if I get injured
or hurt? I have no money for the future.
If my car breaks down, if something
happens, if there's an emergency, what
am I going to do?
Either way, your relationship with money
must change before your bank account can
change. Or if your bank account changes,
your relationship will still be hurt.
So, ask yourself right now, do I believe
money is hard to make?
Do I believe I have to sacrifice
everything in my life and give up my
family and my health to earn it?
Do I feel guilty when I spend money?
When I spend it on myself for for an
adventure that I want to go on? Do I
feel like
wanting more money makes me a bad
person?
If you answered yes to any of those, you
don't have a money problem, you have a
belief problem.
And this does not mean you are a bad
person if you think this way. This just
means you've been conditioned,
you've been put in an environment, and
you've been
thrown into a belief system already from
peers or parents or your society or your
culture that has put you in this
situation. And this is why you have come
to this video. This is why you've come
to this episode.
And I hope this is that
turning point for you where you come
back to this episode, where you share
this with your friends, and say, "Hey,
let's talk about this together."
You don't have a money problem, you have
a belief problem.
And beliefs can be changed.
Beliefs can be changed. And I'm telling
you,
if I can change my beliefs around money,
my relationship with money, when I felt
so scarce, when I felt so insecure, when
I felt like,
"Why would anyone ever give me money?"
In my early to mid-20s, I was like, "I'm
going to be broke forever." That's
literally what I was living on my
sister's couch for a year and a half,
not making any money,
afraid for the future, thinking, "How am
I ever going to make money?" The economy
was crashing, the housing market
crashed.
They weren't hiring people with master's
degrees, and I hadn't graduated college
yet. So, I had all these beliefs like,
"I'm sleeping on my sister's couch, I
have no skills, I have no talent. I was
in the bottom of my class, I don't have
a college degree.
Um how am I going to ever make money in
this economy?"
And some of you might be thinking that
right now. This was back in 2008.
We're in 2026 in this moment of
recording this, and you might be
thinking the same thing right now.
Gas prices are like 10 times higher now
than they were then.
Uh houses and apartments are 10 times
higher than they were then.
It is like it feels like there's a war
every other day. It feels like there's
the AI revolution. What do we do about
this? Everyone's losing their jobs. Is
there any security in financial future?
I'm in so much debt. How am I going to
get out of debt? It might feel
overwhelming to you right now as well.
And I'm here to tell you if I was able
to get out of it, I know you can as
well.
If an insecure little boy
with a lot of wounds, with a lot of
conditioning, with an uncertain future,
with an identity that was broken down,
if I was able to get out of that space
and learn how to create a more abundant
future for myself,
then I know you can as well. I know it.
You have to be willing to receive the
right information.
You have to be willing to apply
the information on a daily basis to set
yourself up for success.
You need to be willing to have the
courage to learn
in the messiness because gosh, I am
still learning today
and I feel like it's been almost, you
know,
17, 18 years or whatever since I was
that scared little boy on my sister's
couch in my mid-20s.
I was a grown man, but literally I was a
little boy emotionally trying to figure
out life.
And it has taken
courage
to read information, to learn about
things that I had no clue about, and
feel so stupid
that I was
like, man, I feel so ignorant. Like I
have no clue what any of this money
stuff is.
And learning a new language, learning a
new vocabulary, learning an an
unfamiliar way of being
to go from a place of scarcity into
abundance.
I'm telling you if I can do it, I know
for certain that you can if you're
willing to apply yourself consistently,
have the courage
to fail and make mistakes and and sound
or look a little bit silly for not
knowing it all, and that's okay. I still
don't have all the answers. That's why I
continue to sit across from the world's
leaders on money, entrepreneurship, and
business to continue to learn to get to
the next levels of my life as well.
So, you don't have a money problem. You
have a belief problem, and beliefs can
be changed.
And that is the end of secret number
one, that your relationship with money
is the real problem.
Secret number two, the wealthy don't
trade time for money.
Now, once someone shifts their money
mindset, again,
this is everything I talk about in this
book, Make Money Easy. We talk about the
mindset of money first. And once you
shift your money mindset, what is the
first strategic secret that actually
changes the game? Well, I'm going to
share with you a story that I learned
early on because early on I was
working really hard after I was on my
sister's couch trying to develop a
skill.
And that skill at the time, a mentor
told me, "Why don't you check out
LinkedIn to see if you can get some
connections to find a job." So, back in
2007, 2008, it's a long time ago.
And so, I obsessed on it. I was on my
sister's couch. I was learning about
LinkedIn. I was researching it. I was
trying to optimize my profile, was
connecting with thought leaders, and
different individuals in my city. I was
trying to reach out and build
relationships.
And after about 6 months of just
obsessing on LinkedIn
and building my network and optimizing
it and trying to research and learn
about it,
people started to reach out to me and
said, "Hey Lewis, you got a really
cool-looking profile. It looks really
professional. Can you show me how to
optimize mine?"
And I would start working with people
just for free. Kind of like friends,
relationships that I had built, and I
was just like, "Hey, here's what you can
do to make your profile look better." I
was just helping people on what I was
learning over the the previous 6 months.
And I did this for for a person
uh maybe I did this for like, I don't
know, 10 or 15 people for free. And then
I did this for a person, and afterwards
he said, "This is going to really help
my business. Thank you." And he got out
his checkbook and he wrote a $100 check,
and he handed it to me. And it was like,
"Oh, really? Like I can help someone
do something and they'll give me money?"
Like I just didn't understand how to
make money. I just got out of college
um
to go to try to make the NFL. I didn't
make the NFL. My dreams got crushed. I
was playing arena football on my way
trying to make it. I was making $250 a
week as an athlete, and I still hadn't
graduated college yet. So, all this
happened, I didn't have the skills to
make money, but I was just trying to be
useful. I was trying to be helpful. So,
I was helping people learn about
LinkedIn,
and someone wrote me a check for $100.
And I was like, "Wow, okay. Let me just
do more of this. I made $100. Let me
start reaching out to people and telling
them, 'Hey, do you want me to optimize
your LinkedIn profile for you?'"
I charge $100. And I just started doing
that, and more and more people said yes.
And eventually I said, "Oh, okay. Let me
charge more for this. You know, I'm
becoming more in demand. I'm getting
more opportunities. You know, my
schedule's booking up." So, I started
$150, $200, $250, $300.
Now, I would spend a few hours with
people, maybe a half day. I would do
follow-up stuff with them. So, it wasn't
like an hour thing, but I would spend
time with them to optimize their
profile. And then I remember I go, "Oh,
interesting.
The more I do this, like it's just going
to be harder and harder to scale my
time. So, I need to find a way to
productize my information."
And at the time in 2008,
there was no really easy way to do
self-publishing. But I was like, oh, if
I could just put all my knowledge down
into one thing, like a book, and then go
sell that, then that's a way to make
some extra income.
And that's what I did. I met someone who
had written a book. I asked him if they
could guide me on how to self-publish,
and uh self-published my book with that
person actually in 2009.
And I think that maybe we sold around
700 copies, and they were like, you
know, 10, 15 dollars a book that I was
just going around and try to sell to
people. But it just opened my eyes to
creating a a different
way of impacting people, servicing
people,
that would create an extra stream of
income. And if you only get paid when
you work, your income is capped by your
hours, by the time you put in to for
that pay. And your hours are finite as a
human being. There's only 24 hours in a
day, and really,
you've only got, you know, eight to 10,
maybe 12 good hours a day if you're
younger. When I was younger, I was
putting 12, 14 hours a day into my
business, but I had a lot more energy
then. And I didn't have anything else to
do. So, I was just obsessed about it.
But you cannot hustle your way into
millions of dollars,
even if every dollar requires
your direct time.
And uh listen, I say that
knowing that that's what I did for many
years. I tried to hustle my way to doing
it.
And with a caveat,
if you do it, you could potentially be
successful in creating more money for
yourself, but at the cost of hurting
your health, your relationships,
and your sleep. And that's what happened
to me. For years, I was just like, I
don't want to be scarce, I don't want to
be broke again. So, I just obsessed over
trying to make as much money as I could
for about 5 years.
Uh
I got overweight. I was had really poor
eating habits. I didn't sleep well. I
was up till like 3:00, 4:00 a.m. almost
every night for years, just like in
scarcity and a hustle mode, thinking
that was the way.
And I wish I could go back and
restructure my time.
Because I felt like it hurt me over the
long run.
And I wish I didn't have to hustle in
that same way if I could go back, if I
learned it differently. Cuz the wealthy
understand one thing that the rest of us
don't. That you don't just sell your
time. You build systems that generate
value while you sleep.
And that could be a podcast. For
example, the School of Greatness
podcast.
We've done
Later this year, it'll be 2,000
episodes.
2,000 episodes. Now,
think about this for a second.
It's been over 13 years.
Every single week
for 13 years, we've put out podcast
episodes. For the last 11 years, it's
three episodes a week.
And that podcast produces certain
results.
And every second now, someone is
watching or listening to this show.
To one of the episodes we put out there.
Someone in the world, every second,
is watching or listening to this show to
help them improve an aspect of their
life, their business, their health,
their relationships, their purpose,
their spirit.
Because of that,
it is generating income. It's generating
revenue 24/7. Every second of the day,
it's generating something. It might be a
few dollars. It might be a few pennies.
It might be hundreds of dollars.
Whatever it is, it is generating money
that then
fuels back into the business that allows
us to reinvest in the team, in software,
in AI, and tools, creating a lifestyle
for myself, a lifestyle, and providing
for the people on our team, and being
able to reinvest into making this
business hopefully even more successful
in the future.
So, it could be a podcast. It could be a
product. It could be a brand. It could
be an investment. A business that you
hire others to run for you. It could be
a side hustle. It could be a side
project. It could be something you do on
Etsy. It could be a book. It could be an
audio course. It could be anything.
And the goal is to move from active
income to leveraged income.
From earning with your hands to earning
with your minds.
And it is the single most important
transition that any entrepreneur or
professional can make. And here's the
thing.
I also want to emphasize that
entrepreneurship
is not for everyone. It isn't. It It can
be extremely lonely. It can be extremely
hard. And it can beat you down if you
take a chance on something, you lose all
your money,
and no one buys. It is not for
thin-skinned individuals.
It is not for people that
are willing to risk everything and
uh you know, struggle and suffer if they
don't want that. A lot of the times, you
only see the 1% of 1% of 1% online who
are actually succeeding and generating
millions of dollars.
Most of the time, business business
owners, small business owners in your
local city,
um
you know, they're not crushing it.
They're not making millions of dollars.
And if they're generating millions,
their profit margins are usually between
10% maybe at the end of the day after
all their expenses, after all their
costs, after all the legal fees,
after all their
taxes, after all their employers, after
all the different things they have to
pay for, maybe it's 10%
if you're lucky.
That's most businesses in the world.
Maybe 20%. But here's the thing.
There's still ways you can generate
extra income.
Because when your money works for you,
you stop being someone that is only
fixed to your calendar.
And that is the the key secret
number two is that the wealthy don't
trade time for money only. They're also
looking to optimize. They're looking to
optimize into the next level.
And they're looking to create more
streams if possible. Now, I'm going to
give you a caveat with this into secret
number three,
which is one income stream is a
financial emergency. Now, what does this
mean? You're going to get two different
sides of the coin here. So, this is not
for every case, but I'm just going to
try to caveat this. Most people are one
paycheck away from a disaster. It's
true. Most people
are living paycheck to paycheck, and
they do not have an emergency fund for
more than a few months.
So, what is the secret that the wealthy
used to make sure that this never
happens to them?
Well,
one of the main things is
they don't focus on just one income
stream.
Because one income income stream alone
is not a financial strategy.
And the caveat I'm going to say to this
is
twofold.
Because I went extreme on multiple
streams of income
in the first half of my business career.
I think I had like 17 streams of income.
I had, you know, the podcast. I had
speaking engagements. I was hosting my
own events. I was doing
uh free webinars and then selling
courses. I had a membership site. I had
paid trainings. I I was trying every
different thing. I had books. I had
audio books. I was like,
"I need as many streams." I took it so
extreme.
I took it so extreme that it exhausted
me because I was the one generating all
those income streams, I was the one
fulfilling all those products, I was the
one doing all the customer support,
developing them, selling them, and it
burnt me out to the point where I was
like, I'm getting rid of every stream
and I'm coming down to two or three.
Now,
so I go to I went to one extreme, back
to another extreme, and I feel like I'm
in a healthy place right now.
At the same time, I'm still thinking of
the next income stream that I could
add on to my business where I can think
about how can I serve the maximum number
of people to help them improve the
quality of their life
while also not burning myself out and
making sure I use smart systems in place
to serve people to generate income as
well.
And so again, focused effort,
all the risk into one main thing is
actually how you become really rich. You
put all your energy and time into one
thing and then boom, it accelerates, it
grows,
you make a ton of money from it, you
sell it, whatever it might be, and then
you generate a lot of wealth, right? But
then,
helping your wealth continue to grow is
actually diversifying it into multiple
different investments, so you protect it
and it grows over time. But one income
stream is not a financial strategy
alone.
It is a financial risk
at a certain point. And again,
if you're smart with your one income
stream by investing it in other places,
then that's fine. That's great.
But a lot of people don't do that. They
just spend all their money and therefore
they have no money left over, they have
no savings, they have no investments.
And a lot of people will say that the
average millionaire has seven streams of
income
and I know that can sound overwhelming.
It's also unrealistic if you are
starting with just one right now.
But, what's typical what's typically
true about this is that they're they're
one source of income that is their main
driver that allows you to build up other
sources over time. So, our main focus of
The School of Greatness
is the podcast. That is the engine.
Now, I also have, you know, five
different books, three New York Times
bestselling books, and a few other
books.
And this comes as a an extra source of
income, right? But, the content is
driven through the podcast. So, the
content comes to the podcast, then I'm
able to create IP. I'm able to create
books and IP through the content by
repackaging it.
Packaging it in a way that is easy to
consume with lots of information on one
subject around the relationship with
money.
Then, I'm able to use the podcast engine
to sell this to our audience that wants
more products to serve them in that way.
Right? That's one way. Then, I have my
speaking fees. I don't do a lot of
speaking these days cuz I have twin
girls, I'm married, I have less time
where I travel.
But, I still get asked to speak a lot.
And for the right fee, I will go out, I
will travel, and I will speak uh to
companies, I will do workshops for lead
senior leadership teams, I will speak at
conventions to give people my insights,
my perspective, my inspiration if people
want me to come out for my fee. Right?
That's another way through this this
business. We have affiliate
relationships and partners.
We have a mastermind coaching program
that also serves higher-level
entrepreneurs to take their business to
the next level.
And so, we have a few core revenue
streams
that support us and this business. And
if you try to build multiple at the same
time, you're probably going to struggle
and feel burnt out. Instead, build
whatever your main income source is now
as high as you can, and then determine
what second source you begin to create.
And here are some of the common income
streams that wealthy people build.
First one is earned income, which is
your job or your active business.
Like focus on maximizing that to the
best of your ability, and really be
thinking about that money or that income
on how you can use that income to make
more money for you. Second one is
investments.
Investment income.
So, how do you use that career
income, that job income, that business
income? First thing is to put it into
certain investments that you feel
comfortable with,
like stocks, index funds, real estate,
another side business that's generating
income for you, products, services that
you sell, things like that. Investment
income.
And this is something that I think I
started to do in my late 20s, and I wish
I did sooner. I wish
I started putting 50 bucks a week, 100
bucks a week, $1,000 a week, whatever I
could have put in into investment income
so that I could be generating returns
for my money,
always making money for me, making money
in my sleep over time through one of
these investment incomes.
The next one will be through royalty
income. This could be, again, I get
royalties every day through books.
For you, maybe that's music royalties,
maybe that's art, maybe that's
intellectual property, IP.
The next one could be rental income,
property or assets you own.
Now, I own physical
properties with my wife. We own
different apartments that we rent out on
Airbnb or long-term rentals. I also have
investments in real estate funds, where
someone else manages those and they are
managing all the stress of, you know,
getting the tenants in and out, managing
the buildings, and I'm getting a monthly
return on those
assets.
So,
that's another thing that you can do.
But, again, know the risks whatever you
get into
on investing your money. I've also lost
money on on stupid investments that
didn't work out or startups that I
thought would make money that didn't
make money. So, you've also had got to
know the risks to any investment that
you make. There could be digital income.
There's a lot of people, you know, right
now there's so many creators that have
um courses, content, micro communities,
things like that
where they are generating income based
on their digital content. There's a lots
of different ways you can be thinking
about, but if you also focused on one,
your main career,
and you focus on your job of generating
that income and being just as wise
and intelligent as possible about taking
action with that money,
you could set yourself up for financial
freedom if you do it the right way, if
you do it consistently, and you do it
over a long term.
You don't build it all
overnight.
But, the wealthy mind thinks in multiple
streams or taking the money they're
bringing in every month and investing it
for long-term wealth.
The ordinary mind thinks in paychecks
and spending as much as possible to feel
good. And the moment you start thinking
in streams, your entire financial life
begins to shift and your future self
will thank you
for being wise with your money today.
That's the end of secret number three.
One income stream is a financial
emergency. Number four, this is a big
one. This is probably if I could boil
down
all of my success in business comes down
to secret number four. Now, I've done a
lot of other things
uh well, I've also made a lot of other
mistakes, but number four
is the thing that's probably generated
80% of my money
from secret number four.
And that is to get into the room where
you're the least successful person. Now,
when you grow up like me, the bottom of
my class,
uh I'm feeling like a stupid person that
had no money when I was 25. I was broke
as a joke living on my sister's couch.
Um student loans, I hadn't graduated
college yet. I just felt like the
stupidest person in the world.
I was always the dumbest person in every
room. So, this was not hard for me to
deal with.
Every anywhere I walked, I was the
dumbest person. I was the least
successful person. I had no money.
Everyone had more money than me.
And most people surround themselves with
people at their level or maybe a little
bit low below. And they wonder why
nothing in their financial life ever
changes.
So, what is the move that actually
accelerates wealth faster than almost
anything else?
It's getting yourself in rooms with
people who are farther ahead than you
financially. The fastest way to change
your financial life is to change what
feels normal to you. And what feels
normal to you is determined by the room
you're in.
If everyone around you is stressed about
money,
that stress becomes your baseline. It
becomes your normal conversation. It
becomes your normal way of being. If
everyone around you plays it safe, then
playing it safe becomes your ceiling. It
It becomes a place where Oh, we all play
it safe here. No one goes past this
point of discomfort. We like to stay in
this comfort room bubble, and we're not
going to try try risk something
different from where we feel comfortable
right now.
It's going to be hard for you to break
free from that if that's your
environment and that's your realm. But
when you jump
and get so uncomfortable and get into
rooms where people are making decisions
you've never even dreamed of or
considered or thought about,
then talking about investments like
they're obvious or building businesses
at scale that you haven't even imagined
or giving away money in amounts that
you've never even thought about
receiving, that seem impossible to you.
When you get in those rooms and those
conversations are happening,
something shifts inside of you. At
first, you're going to feel terrified.
You're going to feel like, "Ah, like I'm
in the wrong room and this is scary."
But that's exactly what you need to
start thinking differently, to start
seeing possibilities,
to stop limiting yourself from what
you're capable of. And I'm I'm not
saying you need to think like
millionaires and billionaires and be in
these rooms in order to create some
certain lifestyle that's not you,
but what I'm saying is you want to be
surrounding yourself with people that
are willing to think just a little bit
differently, a little bit
maybe a little bit delusional at times,
a little bit unrealistic at times to see
what is possible. And it doesn't mean
you have to go there, but at least you
get gets you out of the environment
you're currently in.
Not because someone handed you a
strategy, but because your brain starts
to recalibrate again with what is
possible for yourself.
Proximity is the strategy. It is about
being in the rooms
where the right people are, who think in
ways that you've never thought.
And early on in my career, I got on a
Greyhound bus
from Columbus to Philadelphia.
And I think I spent around $55
and I
maybe had $100
at the time.
I didn't have a car
and I got on a Greyhound bus because
there was a conference. This was in late
2008, early 2009.
And
I didn't have a place to stay. I found a
a hostel. I think it was $17 a night. I
put my bags in a little locker when I
got to this hostel.
Um I had a
a carry-on like bag I brought on the bus
with me
and a suit jacket.
And I locked in my bag in this little
locker. There was bunk beds. There was
probably 20 bunk beds in one room. I
left my bags there. I went to the event.
I was there till about 2:30 a.m. late
night building relationships. I come
back to the hostel. I kid you not. There
was puke all over the doors to get into
the bathroom. There was puke all over
the mirrors, all in the sinks, all in
the urinals. So, I couldn't go to the
bathroom. I was stepping on the floor of
puke everywhere to just go to the
bathroom at 3:00 a.m. I get in one bunk
bed.
All the bunk beds are full. I kid you
not. There was puke all over my bed and
all over the floor right when I'm
stepping into the bunk bed to go to
sleep.
And
19 European guys are snoring
all night long.
And I'm thinking to myself, this is this
is hell. This is crazy.
But I'm telling you, I still have
relationships
today that I connect with from an event
I went to 16, 17 years ago
at a conference that I couldn't afford,
that I snuck into, that I took a
Greyhound bus to get to, that I stayed
in a hostel filled with puke. And I got
in the rooms
where the right people were.
And I'm telling you, if are willing to
have the courage to risk
to get in proximity and open yourself to
say, "Hi, my name's Lewis Howes. What's
your name?"
And ask people questions and be curious
about them and not talk about yourself
and just think, "How can I learn about
people and serve them?"
I'm telling you, it's almost like God or
the universe just opens doors for you to
create abundance in your life. When you
are willing to get into uncomfortable
situations and rooms, I'm not talking
scary, unsafe rooms, but I'm talking
about maybe, "Oh, these people, I don't
feel like I belong because they're so
much smarter, so much more successful.
They've created so much more results in
their life than I have."
You put yourself in a room.
You have the courage to go up and talk
to people. You have the courage to ask
questions. You have the courage to say,
"Hey, how can I be of service to you?
And I'd really like to serve you. What's
your biggest challenge in life?"
If you have that ability to have courage
to risk with proximity,
this is 80% of my wealth is being in the
right rooms
and developing these relationships over
time. The goal here is not to impress
people in these rooms.
Again, if you were the least successful,
the least rich, the
the dumbest person in the room, you're
not going to impress people. The only
thing you can do is impress people by
being present with people,
by looking them in the eyes and being
curious and actually being interested in
learning about them,
not trying to talk about you because you
don't have anything
of results that that's going to impress
them. So, don't try to. The goal is to
learn from them,
to let their normal way of being become
your new behavior. Because once
something feels normal to you and once
it stops feeling out of reach to you,
and once you feel comfortable in those
situations,
you should start opening doorways, inner
channels
to embody that abundance,
to create financial opportunities, to
look for new advances in careers, to be
seen with different levels of respect,
to build your personal brand in those
rooms and industries where people will
start talking about you in positive ways
behind your back. You start moving
toward
abundance without even realizing it.
So, the question is not, "Am I ready for
that room?" I I've never been ready for
any of these rooms. The question is,
"What room do I need to get into?" What
room does my future self need me to get
into today that's going to unlock this
level of abundance for my future self?
And that is the end of secret number
four. Get in the room
where you're the least successful
person.
And secret number five.
Generosity is the most underrated wealth
strategy.
This one is uh
one you're probably not going to like
because
um I heard Tony Robbins say this, that
the secret to
the secret to living is giving.
And
it's so true, but it's so hard when you
have nothing. It it it's so hard to say,
"How do I give when I have nothing? When
I'm broke, when I'm in debt, when I'm
living off credit cards?"
It's really hard to think,
"I need to be a giver."
When you're living scarcity day by day,
moment by moment, and you're thinking,
"No, I just need to save, save, save,
save."
So, this last one is the the one that
surprises a lot of people because it it
feels counterintuitive to almost
everyone.
And how does giving more lead to having
more? Well,
for the last man, how long's it been
now? 14, 15 years,
I have been a um
a contributor to a a many nonprofits.
one of them is one that I really love,
is called Pencils of Promise.
And
I remember many years ago I met the
founder of Pencils of Promise, Adam
Braun, who's a friend of mine.
Who just inspired me so much by his way
of giving and his contribution to the
world because
he started building schools for kids in
different countries when he would
uh go backpacking around the world in
kind of gap years in college.
And he would backpack through Ghana and
Guatemala and Laos.
And he would take around pencils and
give them to kids.
And he he
he remembers giving a pencil to a kid
and his eyes just lighting up. It was
like the greatest gift he could ever
receive. And and he he gave him this
pencil because he said, "Hey, if there's
if there's one thing you could want
you know, one one gift that I could give
you or one thing you could want in life,
what would that be?" And he said, "I
want a pencil."
And when he gave it to him, his eyes lit
up because
he wanted a pencil because he just
wanted the ability to learn.
He wanted to have the ability to learn.
To eventually get out of his situation
in his village and create something more
for himself. So, receiving a pencil was
such a great gift because it sparked a
greater future that this child had never
seen before. The ability to learn, the
ability to read and write, the ability
to come up with creative ideas and make
something.
And
I met Adam I think after he'd made maybe
five schools.
And now the organization I believe has
made
500 plus or close to 1,000 schools
around the the world and helped kids
develop their education in conjunction
with the local communities
uh uh with the local governments to
support the way they want things done as
well.
And so I guess it's been maybe 15 years,
14, 15 years where we've been
contributing every year to helping build
schools, fund the teachers, fund the
kids
for that. And
that started because I was like I
started learning this principle from
people by being in these rooms. I would
ask wealthy people early on,
"What is one of the greatest keys to
earning more?" And so many people said,
"You got to give more. You got to give
more."
You know, it's a blessing to be on this
earth. It's a blessing to have an
opportunity to live another day. No one
is guaranteed
this day or tomorrow.
And people so many people have been here
before you who have given you so much.
This environment, this world, this
building, this facility, this work, this
art, this book that you get to read. So
many people have created before you.
They've given to you whether directly or
indirectly, it's benefited your life.
Be a giver. Give more. If you don't have
money, give time.
If you don't have time, give knowledge.
Give resources. Give whatever you can.
Every wealthy person that I've ever
interviewed has talked about generosity
as one of their core parts of their
life. Not because they were
naive, not because they didn't
understand business, but because they
understood something deeper.
And that is abundance is not a fixed
amount.
It expands when you share it.
Let me repeat myself. Abundance is not a
fixed amount. It's not limited. It
expands when you share it.
So when you invest in something, when
you share something, when you give
knowledge, give resources,
give money, give time,
it impacts people.
And it's not limited.
But I'm not saying give all your money
away every single day. That's not what
I'm saying. But I am saying you can give
some of your money and the more you're
willing to reach and stretch to give to
causes that you care about that you want
to make a difference in.
It's eventually just going to come back
in different ways and it may not come
directly from that.
But that
idea, that philosophy, that belief,
that baseline of I am a giver,
it just means it opens the door to
abundance. Now, I caveat this with the
saying,
you don't want to be a giver with no
boundaries because sometimes if you find
a narcissist or an extreme taker,
then they're just going to take
everything from you until you're
nothing. So, this is a caveat that you
get to be discerning in your life with
certain people that are only takers
that are also not in appreciation but
they just want to take take take from
you until they take all of you.
That's not what this is about. You need
healthy boundaries. Sometimes that's
with family, friends,
co-workers, whatever it might be.
And so you're going to have to learn
those lessons on your own through how
you do it.
But being a giver
and being generous
is the gateway to abundance.
Scarcity says, "If I give, then I have
less." But abundance says, "When I give,
I open the door for more."
And the people who grip money the
tightest are almost always the ones who
have the least.
And really they're the ones that have
the least joy,
the least
hope, the least positivity, the least
inspiration, the least love because
they're holding on to something so
tight. The people who give most freely
with their time, their resources, their
knowledge, their joy,
their love,
they are the ones who somehow always
seem to have enough and it's
overflowing. It just overflows.
And even if they don't have all the
money in the world right now saved up,
they know money's going to come to them
and they're going to have enough to be
okay.
And they feel good about that.
Generosity is not just a moral virtue,
although that's a great moral virtue.
It's a great business strategy. Be
generous. Our podcast, our show is 100%
free. Sure, we have ads, we have
sponsors,
but the consumer doesn't have to pay
for the content. It is free. So, if
someone says, "Hey, I can't afford your
book, Lewis. I can't afford a an event
or course or whatever, your coaching."
That's okay. We want to give you the
best information we can. Every single
day you can watch thousands of episodes
for free to help you improve your
quality of your life and your business.
It's free.
Generosity, it's a good business
strategy. Give.
It's an energetic strategy. It's a
wealth strategy. And when you lead with
your heart by giving, you build trust
with people. You build community. You
build loyalty. People want to be around
you. You're like, "Hey, I like that guy.
I like that gal.
They're givers. And those
those things are worth more than any
tactic.
Just be a giver.
And that is the end of secret number
five. Generosity is the most underrated
wealth strategy. And I want to leave you
with this. I hope you've enjoyed this so
far, but I want to leave you with this.
I want to leave you with a 30-day
wealth-building challenge. In the
beginning of this episode, I told you
that you're going to come back to this
and it's a a turning point in life
around money. And you're going to say,
"You know what?
That one time, a year ago, 6 months ago,
3 years ago, 5 years ago, Lewis Howes
did this episode around money that
shifted my belief system, shifted the
way I think about money. And at the end,
he talked about this 30-day
wealth-building challenge. Send this to
your friends so they get on this
challenge with you.
And if you've made it this far and feel
ready to change your financial life,
then here's what I want you to do for
the next 30 days.
I want you to audit your money beliefs.
Go back to the beginning of this video.
We talked about your money beliefs. I
want you to write down every negative
thought or belief you have about money.
Again,
most of you won't do this, but if you're
ready to actually start shifting the
frequency of creating more abundance in
your life around money,
then I need you to get out your journal.
You need to get out a pen, your journal,
or on your phone right now in the notes
app, and write down every negative
thought or belief you have about money
right now. Do not wait. Do not say I'm
going to do this tomorrow.
Do it now. Otherwise, the more you
delay, the more you delay generating
money for yourself.
After you write down every negative
thought or belief you have about money,
I want you to answer, where did it come
from?
Who taught you that?
And is it even true?
Just because it's a belief,
doesn't mean it's true.
It's just a belief that you've stuck
with
up until now,
and it's been true for you, but it
doesn't mean it's true for everyone. And
it doesn't mean it has to be true for
you. It's just a belief that you've been
stuck in. I want you to audit your
income. How many streams of income do
you have?
Write them down.
Where is your time going towards that
income? Write that down.
Where is your extra time going right
now,
if it's not towards an extra stream of
income or developing an extra skill that
could one day bring you income?
I want you to identify one new stream
that you could be building, whether it
be at a skill level, a talent that you
could eventually build a stream in the
future.
And I want you to make one investment in
yourself, whether it's
and it could be a free thing. You know,
it's like I can do something for free as
well. This could be an investment in
your time, but I want you also to make
an investment in yourself. It could be a
book. Again, we have Make Money Easy,
but there's lots of great financial
books out there. Get any book that has
been recommended on learning about
money. This is about your relationship
with money. There's other great
investing books out there that I
recommend. Get a book, get a course, get
a mentor, or a mastermind.
A mastermind is a group of people that
are typically smarter than you. I'm in
lots of them because there's a lot of
smarter people than me, and I want to be
in those rooms where I can learn more.
And commit to learning one skill like we
talked about that will pay you back in
the future.
That could be I'm going to learn how to
to write copy, I'm going to learn how to
speak in public. Um I'm going to learn
how to develop some type of skill with
AI, whatever that skill is for you that
can pay you back in the future. And I
want you to start thinking about leading
with generosity with your knowledge.
Instead of hoarding your knowledge and
information, be more open about what
you've learned and your skills.
I want you to be more
generous with your time or your
resources to someone.
And don't do this with expectation of
return. Just notice what happens when
you're a giver and you give more. And if
you do these
few things for the next 30 days, you
won't just think differently about
money. You'll start moving differently,
and money will start moving towards you
differently.
Now, if you want to go even deeper on
what we talked about today, again, my
book, Make Money Easy, it's a New York
Times bestseller. It's the book I wish I
had when I was 25, broke on my sister's
couch, because it teaches me everything
that
I knew wrong about money. And it's about
developing a deeper mindset and
relationship to money so that when you
have it,
you feel good. When you don't have it,
you learn to feel good with that
relationship as well. It's about the
mindset first, understanding your money
habits, and how to unlock money in your
life. The link to get your copy is in
the description below of this podcast or
video. You can go on Amazon or any
bookstore and get it. Again, it's called
Make Money Easy. And the wealth you want
is not out of reach.
You were just never given the right map
on how to generate it.
Now you have that map and it's time to
start moving in the direction of your
dreams.
I hope you enjoyed this episode. My name
is Lewis Howes. My intention and my
vision and my mission is to serve you to
improve the quality of your life. I hope
this has given you
some time to reflect on
that relationship you have with money.
And I want to see you start generating
more for yourself and having a healthier
relationship to it for the future.
And if no one's told you lately, I want
to remind you that you are loved, you
are worthy, and you matter.
And it's time to go out there and do
something great. [music]
If manifestation is not working for you,
if you feel like you have been working
[music] hard every single day to create
the life of your dreams and for whatever
reason it's not working, it might be
because you're too smart. Now,
let me hold let me get back into this in
a second. Sometimes when we overthink,
when we overanalyze,