“I Lost $700,000” – Why Mike Majlak Is Single, Won’t Buy Real Estate, & Can’t Leave California
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In this podcast episode, Mike Majlak opens up about his financial philosophy and a significant setback involving real estate in Los Angeles. He recounts losing approximately $700,000 on a house purchase made during the peak of the 2021-2022 market boom. After bidding at an asking price of around $4.1 million for a property with canyon views, he was forced to sell quickly due to security concerns rather than financial mismanagement or neighborhood disputes. Majlak explains that living in non-gated areas as a high-profile creator requires heavy security measures which were difficult to maintain given the current state of law enforcement and government response times in California. He notes that legal defenses against intruders are particularly restrictive in California, where one cannot use force unless there is an immediate threat to life, making home defense protocols essential for anyone living in such volatile environments. Despite this substantial loss, Majlak emphasizes his primary source of wealth lies not in passive investments but in networking and access rather than real estate or traditional assets like Lamborghinis. He clarifies that he has never made money on property sales; instead, his income is derived almost exclusively from brand sponsorships, merchandise, book sales, and ad revenue across platforms like YouTube and Snapchat. Majlak highlights his extensive history with brands such as PrizePicks, Manscaped, and others, noting that he was often one of the first creators to partner with them at their inception. He contrasts this active income stream with strategic investments where he admits to doing a "terrible job," suggesting that while everyone has loss stories in business, his ability to remain successful despite losing over $3 million worth of work money (after taxes) is due to his diversified revenue model and strong network connections. The conversation also delves into Majlak's reasons for remaining in California despite the high tax rate of 53% and the state's current struggles. He describes himself as a creature of habit who fell in love with the weather, hills, and lifestyle when he moved there in 2015, refusing to relocate based solely on financial incentives even if it meant saving money elsewhere. Majlak discusses how the nightlife scene has shifted from traditional clubs to exclusive membership lounges like Bird Streets, Living Room, and Zero Bond, which serve as hubs for networking among high-profile individuals. He observes that alcohol consumption is declining in favor of psychedelics or other substances, leading to a rise in venues focused on conversation rather than partying. Furthermore, he touches upon his personal life, mentioning recent relationship challenges and the difficulty of balancing dating with professional obligations while maintaining authenticity without appearing arrogant. Towards the end of the discussion, Majlak shares insights into his future business ventures, specifically focusing on "1010 Burger," a concept that has taken years to develop from festivals to potential brick-and-mortar locations in cities like Las Vegas, Miami, and Nashville. He expresses deep passion for smash burgers, rating various chains across America with obsessive detail, though he admits the service industry is incredibly difficult to navigate successfully. When asked about his biggest insecurities, Majlak identifies an inability to achieve emotional closeness despite being a deeply caring person who often feels misunderstood due to his delivery style and public persona. He concludes by addressing how he handles social dynamics, such as splitting bills fairly with wealthy friends like Rich from Fashion Nova, ensuring contributions are proportional rather than expecting the ultra-wealthy to cover every expense entirely while maintaining equitable relationships among peers.
Read the full video transcript
I remember having to like put two bucks
in gas into my gas tank. And so I see
money as security. I know that I have
gas for the next 20 years. I never
thought I was going to have anything,
bro. Take your keys, Mom. You have a
brand new car. I think people really
expect stuff to just happen and they
don't see the work it takes to get
there. Well, obviously you're very
successful. Would you have become
successful regardless? A,000%.
Everything that I do in life to an
extent is finesse based. That has always
been my forte. So as far as like the
combo of me and Logan is concerned. He's
always been the strategic mind. He's
always been the pull and I'm the
handshaker. My true wealth is in network
and access. How does someone get started
networking like that? Assuming they have
no connections, no podcast. They just
want to meet great people who are levels
above them. I think there's two things
you have to do. I think one is you have
to understand.
Welcome to the podcast. Really
appreciate it. We had a bit of a back
and forth online. I saw you lost
$700,000 on a house. I reacted to it.
Then you reacted to my reaction. What
happened with the house? It was a dream
purchase of mine. And I I I saw all the
videos obviously and I I'm I'm trying to
remember like what things you were right
about and what things you were just like
making assumption on cuz you're usually
pretty spot on. I think I broke down
your income. I tried to based on what
your monthly mortgage payment would be,
assuming you like a 25% DTI.
I I worked backwards to try to figure
out what you What was the number that
you came up with? I think it was like 2
million a year, give or take. No, it was
it was 3 million is what you came to
because that's assuming that you maxed
out the the house purchase based off of
your income. You also could have bought
something, you know, lower. I could
Yeah, I could. Uh I you're this that
assumption is probably at the time was
probably pretty accurate. Yeah. I listen
I went into a a a peaked out LA market.
I wanted to make a purchase. I had the
means to make a purchase. I I you you
guys have never seen me buy a
Lamborghini. Although you do like the
car that's outside. We can talk about it
after. But what do you what do you
drive? I got an RSQ8 and I did a a build
out with Opt performance from Germany.
So it's an RSQ8 R. It's like a one of
100. I love it. It's gorgeous. I could
hear it pull in. It's really it's great,
but still I mean I I just haven't made a
lot of those big purchases and I I you
know at at my age I try to be a little
bit more safe with with the stupid that
I buy. So So when I went into the market
in 2021,
2022 to try to buy a house, I kind of
came out looking for like a $2 million
house. And if you're watching this right
now from like a non LA market, you would
think like, wow, that would get you like
a pretty nice like home. That doesn't
get you in the door anywhere in LA. like
it it will put you into something that
you I just didn't really want to be in.
So the the budget just kept going up up
and up and I found that house and I
ended up getting into like a bidding war
with like I know Stacey was like bidding
on it and like a bunch of other like
creators. It was just this really
beautiful like canyons view and I mean
dude that's a 3.5 $3.6 $6 million house.
And by the time my realtors were like,
you got to come in with a strong offer.
Like, we want to go in at 4.125.
And I was like, dude, whatever, man.
Like, let's do it. And so, I get it. And
it was I I realized pretty immediately
like I was like, dude, I'm I'm going to
get rinsed on this, dude. I just bought
at the height of the market. Things
started to correct at right after I
bought it. And uh some things happened
that forced me out of the house in a
time that you know I would have liked to
have continued holding it and letting
equity grow in it and I was I was kind
of forced to get out of the house
quickly. Um and I got just rinsed on you
know on the sales agent fees basically.
And did you also clarify that? You
should clarify you didn't he's a
ex-reate agent, but you you didn't
clarify that this is not anything that
you did that then got you kicked out.
Correct. Correct. People are going to
assume that like something went wrong
with neighborly dispute or no financial
thing. I mean, I I I'll put it like
this. It's
at some point I'll get a little bit more
granular on it, but it became a little
bit of like a security risk. Um, if you
don't know about what goes on in LA,
like if you're going to be a creator or
a celebrity or an athlete that lives in
like a non-gated neighborhood, you
probably need like some pretty heavy
security at the house. Um, and even
though I'm somebody who has nothing to
ste I don't, you know, this is my watch.
You know what I'm saying? Like, do you
want my rubber band? Like, um, it's you
just you need to be cautious. and I
wasn't as cautious as I could have been
about how the home was purchased and how
I shot around it and stuff like that and
it became uh a bit of an issue and at
some point maybe I'll be able to tell
those stories a little bit more clearly
but I was basically forced out because
of the conditions of the city and just
the the the culture out here and how uh
things happen and so yeah for security
is there anything you would have done
differently in the future? you know,
there's like a whole like playout of of
how you you're supposed to like defend a
home and like there's like deterrence,
there's, you know, monitoring, there's,
you know, acute safety measures. Um, and
a lot of those I I did to the best of my
ability, but I just I just um there's
just only so much you can do. You know
what I'm saying? And it's like it's like
you would in in in other states, you
know, there's there's a little bit more
response and a little bit more penalty
and and LA is just really the wild west.
I don't know how much time you guys
spend here, but you guys see what's
going on at this current time and it's
our we've got a we've got an extremely
weak um government and an extremely weak
uh police force as a result of that
government. You know, they're kind of
handcuffed and it actually sucks to
watch it happen. I'm talking about here
in California, not as a whole. Um, it
actually sucks to see it because a lot
of the cops can't really even do their
job. They're they're handcuffed. I mean,
we've had we've had a number of
um over the years security issues,
whether it be me, Logan, you know, even
when I was dating Lana, like there was
just always like problems here and the
reaction time is just is just insanely
slow. I mean, you might have someone in
your house with a and you might wait
like 30, 40 minutes for a a cop to get
there. It's it's pretty that's one of
the things about California is that you
can't use force on someone who breaks
into your house unless your life is in
immediate danger. And sometimes you
don't know if someone breaks through
your front door and they're not armed.
How do you know that if it's at 3:00 in
the morning and they seem deranged?
How do you make those decisions of
whether or not you defend yourself? And
if you do, then there's so many risks
that come with that as well. So, like as
someone who who obviously has had to
like study that playbook like in and out
and was very very fluent in it in my
last living arrangement.
If if someone uses
some level of significant force to enter
your home in the middle of the night,
I think even in California that they
have that they have produced enough for
an assumption of bodily harm. So if if
if someone I don't know smashes through
your back door and has a mask on and you
don't know what's in their hand, I
believe and and some legal person will
check this out for me that you have
justified uh capability to use force on
them at that time whether or not they
have a weapon because they've they've
used force entry to get into your home.
You have reasonable assumption of risk.
Now, the difference in California is,
man, if that dude does a quick turn and
you get him in the back, it's it's
you're in a major you have a major
problem. And so, that's a that's really
where the issue in um nonstand your
ground states, right, is like, dude, if
you if somebody can even make a attempt
at saying that they were trying to flee
uh or retreat is the legal term, you're
you're in trouble, you know? So, yeah.
Yeah. And then the problem is a lot of I
mean virtually everybody doesn't know
that small nuance when they have their
home broken into and they're being
flooded with those emotions. They can't
make that call in that second like oh
they're turning around, you know, or
this or that. It's just like this
person's in my house, you know, and they
just stopped stomped on my cat. Like I
got to do something. Exactly. And so for
me now, man, I'm a uh you know upstairs
multiple layers of like key fob security
protocol type of guy. I just don't I
just don't want to I there's beautiful
apartments all over the country. You
know what's funny is I always thought
when I So I live in a house right now
with four other guys and I always think
if an intruder were to come in, would I
be the first room that they enter? And
in the house that I grew up in, I was in
the bedroom that was closest to the
front door. And it always freaked me out
that like if there were something like
going on, they'd probably go the first
line of defense. I will say generally
speaking, the front door is not the most
utilized option for breakins. Okay,
cool. It's it's that's not usually
they're they're more glass guys out
there. Um but but uh you know just from
my past in general, you know, whether
you want to think it was this past house
or from my days as a you know dealer
over the the history of my life, there's
really no adrenaline dump like having
that wakeup call. I mean, it is it is I
I would encourage every person that's
watching this to have whether you are a
firearm owner or not to have a real
drill and a real protocol for uh those
type of events because if you think
you're going to be relying on uh your
ability to make decisions and come up
and strategize at 2:30 in the morning
with, you know, 30 milliseconds of time
to to come up with something, you're
wrong. You should you should have a
full-on failp proof drill that you've
run through a million times that
includes, you know, um safe harboring
for family members that includes, you
know, your own firearms handling um and
what that looks like. And whether you
live in the safest state in the world or
not, you know, I mean, if you live in
Dubai and you're watching this, like
just having good safety protocol for all
these types of scenarios, I think is
important, whether it's nuclear attacks,
zombies, or or breakins. Yeah. So,
what's your advice for homeowners who
have a place that they don't want broken
into? How would you prevent that from
happening? It just once again, I think
it just depends on where you are and and
to an extent that the the likeliness of
that type of thing happening. I mean,
you and and everybody has their own,
you know, uh
comfort levels and has their own um idea
of how how how likely it is to happen.
But I mean all the way up to like they
make great shields for glass that you
can put down at night. Um they make um
the SC is going to drive me crazy right
now. They make uh uh armor tape. So like
dude like I've been through all of this.
Like this I went all the way up to like
24hour armed security at $50 an hour.
Like just imagine the cost of that type
of activity. run that through your your
annual income uh calculate your I'll
um you know they make armor tape I think
I think first and foremost how are you
keeping people out of your yard next is
how are you keeping people out of your
actual quarters and then after that it
turns into like hey be ready to go you
know and and dude that those moments are
you'll remember them for the rest of
your life you'll remember you know being
at 90% on the trigger and just waiting
for a target. It's it's there's, you
know, for anybody who's ever done a tour
or anything like that that's watching
this, there's no adrenaline dump like
that. I mean, it's it's it's it's a
mind-blowing mind-blowing thing to to
deal with. And and and certainly for
anybody watching that's been through it,
it's it it's a a traumainducing event.
How long does it take you to go back to
sleep after an event like that? Like
just just spend another night in your
house?
[Music]
Never. I mean, I would assume never, you
know. I mean, I just don't think you
ever really do, you know? It's just it's
just it's I mean, I've I've been through
so much of it in my life. I've been
through so many, you know, of those
adrenaline moments of like car
accidents, police chases, stabbings, you
know, ICUs, organ removals, felony
arrests, you know, like organ remov.
Yeah, I got my spleen removed in uh 299
and and it's just for me like it's all
just too common. I mean, there's a
reason why, you know, I have a
bestselling book. It's one of the best
reads you'll you'll ever read if you're
into really graphic recounts. And we it
just got optioned out for a movie
actually for a full motion picture,
which is insane cuz if I can be the
first creator with a full motion picture
with a you know 15 20 million million
dollar budget, that's pretty awesome.
Thank you. Thank you. We'll see what
happens if it gets developed. But um
it's I mean d those those type of
moments in life are um are they're
harrowing. You know, they change your
they change your perception. And how do
those moments in life compare to losing
700 grand on a house? Would you say that
that was just as harrowing or do you
think that that was like h you know it's
not that big of of a deal? Yeah. How do
you stomach that? That's a pretty big
amount. Uh it's it's horrible. I mean
it's horrible. But you want to know
really the sense I made of it? I I think
that like having as as a you know
mid-level or macro um with with with who
gets to a point where they're blessed
enough to say I've been doing this for 5
to 10 years. Everybody has their loss
story. You know, Logan and Jake and and
Aiden and and Banks and all these people
that I'm with all the time, like they've
got multiple, right? I mean, Jake
probably has more than anyone, I would
assume. Um, and so for me, I had almost
felt like uh it comes with the territory
of like it's it's a very unfortunate
situation. Uh, shout out to the
accountants. You know, I'm sure there's
going to be some creativity as it as it
pertains to how that plays out, but you
know, like was that the biggest loss
you've ever had? Yeah, for sure. Because
keep in mind because keep in mind I I it
was it was a it was a 700k loss on the
sale. So, I bought 4.125. I I'll get
completely transparent with you. bought
4.125
the uh 1.125 of that you can check your
math now was the down payment so it was
a uh I think it ended up yes it for a
for a jumbo non-inter uh non-interest or
sorry interestonly loan right at 3 point
like 34% for how long 10 years I was re
I got a really good loan I was the last
tunch before the rate hike, right? So,
so when I got the check back for the
house sale, I think I got back like 34
seven
or three, like somewhere in the 3.4s.
And so, the rest of it was completely
washed out. So, it's like 700 plus,000.
And then on top of that, the as you were
talking about in the video, the monthly
float
plus tax on that house was about 20K. if
not more a month. 20 to 25k a month. So
it was like times 36 months. It's like
another So to be in that house for three
years almost exactly three years cost me
like a million and a half.
I mean you listen very fortunate to be
able to say that you were able to lose
that amount of money and still be
smiling on your be smiling and laughing
about extremely fortunate. Extremely
grateful for for for it. But just do
you. No, I'm curious. I don't think
you're grateful for that. No, no, not
for that, but just to be here. But like
keep in mind, too, my the worst part of
the story always is when you really keep
in mind what you had to make in Los
Angeles to lose 1.4 because I'm taxed at
53%. The highest tax rate in the
country, right? So it think about that
like I had to make over three mill. I
had to lose I lost basically $3 million
worth of work money. No, there's no way
that you could write that off or find
some There's There's creative means for
sure. There's creative means for sure.
It was it had become an investment
property. It was rented out so it
there's a whole bunch of creativity that
can go into it for sure. Have you made
money on real estate previously?
Absolutely not. I've never made money on
anything except for work and and like
like really like brand revenue. Like
that is my and ad revenue. That's my
You're infuriating Graham with that and
we're going to get on to that. Yeah,
that's cuz that is I'm sure it's it's
Here's the thing, man. I like to say
that
and I'm probably wrong about this, but I
like to say that I've probably done more
brand deals than anyone in the space.
Like really, I've I'm I'm 500 episodes
of Impulsive Deep and I'm, you know, 7
years of Weekly Night Shift episodes and
I have had a sponsor in every single one
of those, you know, episodes with the
with the exception of a few. So, if
there's I'm sure there's another creator
out there who has done 700 plus brand
deals, but like dude, I put Bluetooth on
the map. You know what I'm saying? Like,
I was the f one of the first creators. I
was one of the first creators to work
with prize picks. I'm going to you're
probably going to have to bleep some of
these for your sake, but you know, I've
worked with every single brand that runs
the circuit, Manscaped, and and all
these brands. I was with them at
inception for a lot of these creator
programs because I understand creator
programs because that's where I come
from and
that is where my money comes from. My
money comes from sponsorships. My money
comes from clothing.
My my money comes from book sales. But
as far as passive and and and strategic
investments are concerned, I've I've
done a terrible job. Yeah. Well,
obviously you're very successful. Would
you have become successful regardless?
Uh I I like no matter what life throws
your way, do you think you would have
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episode. And back to the podcast. No
matter what life throws your way, do you
think you would have found a way to make
things work? A thousand%. Because I mean
I mean first and foremost like before I
before the term influencer existed I was
running social media strategy at Loveack
for a furniture company. You know I
joined them when they were doing I don't
know 50 million annual. I
everything that I do in life to an
extent is finesse based. I mean I'm an
East Coast guy. I've got the gift of
Gab. I've got great energy. I can walk
into a room and make people laugh and
make people happy and excited. And my
friend Andrew Flanigan's father told me
when I was or told him when I was a kid,
he's like, "That may he's going to fall
ass over feet into money for the rest of
his life and you're going to have to
work your ass off, but he's not." And
like I try to remain extremely positive
always and bring a really positive vibe
to every scenario. And in a world where
we're extremely anemic on positivity,
it's refreshing. And so I had this job
at Love Sack. I had a 401k. I had stock
ownership. And this is coming with no
credible background in marketing.
Completely fake it till you make it.
Like busted my way through the door
there. Um by way of Sean Nelson, the
CEO. And um I was good there. You know
what I'm saying? I mean, I was just
about to creep over six figure income
there. I had stock ownership, 401k,
retirement, you know? Um and that's how
and that's when I was introduced to
Logan. and we started back and forth. I
joined him on the business side first
and then we started the podcast together
in 2018. So, you still have your 401k
now? No, I rolled it over. I do have in
I do have money managers. Like I don't
I'm not like completely
like an idiot. Like I've got teams that
manage my cash, but as far as like you
know like oh you know I bought this in
Houston this you know two family in
Houston in 99 and it's you know tripled
my money. Never. Never dude. It's It's
more like, "Oh, I lost 20K in Vegas this
weekend." Where do you get this level of
confidence from? Um, like you're
obviously very very very good with
people and with words. Yeah. I you know,
it's it's uh it's something I've kind of
always had. I've always had it. It's
it's it's to to an extent like sometimes
kind of
noncredible and and and just created.
But um I think as you start to make
credible take credible actions in life
and create an inventory of work that's
when your confidence really goes crazy.
Like if id come and sat down here with
you guys like 5 years ago like you know
my vibe might be a little bit different
but you know you you start to put
together a catalog of of work and
successes and bestselling books and
podcasts with presidents and you know
numerous things and all of a sudden you
that will boost your confidence and
that's why it's important that people
that don't have confidence
do fake it right and and find a way to
immerse themselves in activities that
scare them because that waiting into the
resistance is what will create
confidence for you if you don't already
have it. The I tell people all the time
the resistance is where you want to be.
You know, as as Yester would say, seek
discomfort, right? Like that is where
you want to live. Whatever is saying
like you're not ready for this, whatever
is saying like you you you can't do this
or might not be able to do this and it
scares you and you feel your nerves and
you sit down and you turn a camera on,
you start sweating and stumbling over
words you normally wouldn't. That's
exact. You're doing exactly what you
need to be doing to to create
confidence. But how do you rationalize
that confidence when in the beginning of
the podcast or even maybe it was before
we we started filming you were like,
"Yeah, I have like horrible anxiety and
like I snap this, you know, bracelet on
my wrist." It's been a a tremendous
undertaking. I mean, my my mental health
is is uh it's it's pro that's probably
the reason why it took as long as it
took for us to get the show done. I
mean, I as much as I show up for my
audience, I'll go non-external shows for
months at a time if I'm going through a
really rough time. You know, I I
struggle a lot with my mind. I always
have. It's part of the reason why I went
to substances in the first place and
spent, you know, almost 10 years as a
and and all the things that I used to do
because I have to
take steps every single day to cope with
those situations. And so, I guess that's
kind of the answer to the question is
like that's my first job every day. I
clock into that job before you get a
text back, before I do any of my brand
discussions, before I talk about 1010en
Burger, before I talk about any of the
new companies we're launching or set up,
you know, new guests for impulsive. It's
it's my first job, which is get up,
rearrange my my narrative that's in my
mind that might not be one that is
beneficial. it's go to the gym for an
hour and sweat and continue to work on
my body and drink water and do all these
things that you know you kind at least I
and people like me have to do just to
show up to job number two which is this
you know and so um I write a lot about
this I talk a lot about this um I just
it's just something I've always dealt
with you know and and you can see it in
some of the first shows you know I
walked off set multiple times I'm sw
having panic attacks and have haven't
had panic attacks as much anymore. Um
but but even a few months ago, you know,
if I any anytime I go through a major
life trauma, which I've
has never ended, I've been through so
many and they just kind of continue. Uh
I will I'll be more prone to have those
type of panic attacks and and uh mental
health emergencies or crisises. Has
making more money helped boost your
confidence?
It's funny because like the the
confidence and the mental health
ironically like don't play as much
together as you would think. Like I
don't know how to describe it. It's more
of like just like cuz like I said like
I've always been super confident. Like I
I will look back at you know the girls
that I was dating when I was 15 years
old or when I was 100 pounds overweight
after I got like I always had a hot
girlfriend. I always had a bunch of
great friends. I always was doing
something that people were like how is
he doing this? You know what I'm saying?
like why is why is you know he doing a
show with this person or how did he get
get connected to the president or why
like that kind of stuff is always just
I've always been able to make that stuff
happen. So from a confidence standpoint
yeah money surely helps fuel that but it
doesn't help with mental health. It I
mean it just it's
that whole like money is going to fix
everything. It's like dude there's a
reason why the the the problem doesn't
go away for Anthony Bourdain or for
Robin Williams or for
you know, other people uh who have
endless amounts of money who, by the
way, are also some of the most beloved.
They're not these are these are people
are like not even really criticized.
They're like people that are just
universally adored and loved people. Um
because it's it's if it's just something
that unfortunately is is uh you got to
work on it all the time, you know, and
it and it and it unfortunately continues
to become more and more prevalent
because of the phones and social media
and and everything that we have
nowadays. So at what point in your life
though would you say that you got rich
and what in your life did improve then
if not for more mental health and like
you know clarity and stuff like that?
The one thing like that really improves
the most about your mental health is
like when you get to a point where I
remember having to like put two bucks in
gas into my gas tank. You know what I'm
saying? To go to the methodone clinic.
Like I remember it and I had a a Ford um
this like little Ford SUV that the
catalytic converter was like broken on
and it would smoke on the highway and
like I would have to like I remember
those days. And so when you when when I
see money, I look at like I see money as
security. I don't look at it as like,
oh, I could get a bigger house or I
could get this. Like I look at it as
like I can I know that I have gas for
the next 20 years. You know what I'm
saying? And like I think I think like
that is the biggest blessing you could
ever have. Like yo, if I don't really
this up in a meaningful way, like
there's a chance that I might not have
to worry about that. You know what I'm
saying? And like that's what so many
people out there,
you know, have to think about when they
wake up in the morning is like, how am I
going to eat today? How am I going to
how am I going to pay my rent? And
being able to kind of like put that away
and and to not have to think about that
the second you wake up every day is is
is the gratitude that does keep you sane
when you don't always feel sane because
you just can't help but feel so thankful
for that ability in life to not have to
to worry about how you're going to eat
that day and how you're going to put gas
in your car. You know what I'm saying?
And so many people have to worry about
that. And so that's definitely one of
the biggest one of the biggest changes.
And then after that, it just it opens
you up to to explore and to try new
things and to create new mediums and to
evolve where if you're a 9to-5, you
really have to like hustle. And I did
that like I I remember when I when I
first went over to work with Logan at
Maverick after Tokyo. Um, I I talk a lot
about risk in the book and about
calculated risk, not gambling. And so
when I when I was going to go over to
Maverick and start working with with
Logan on the business side, I I made
sure that I took Love Sack with me. So I
consulted to Love Sack for a monthly
rate as a consultant because I because I
wanted to make sure that like, hey,
like, you know, you just did Tokyo and
then you tased that rat and like what
are you going to do next? It's like what
if Maverick even though it's doing $50
million a year in revenue right now in
2018 by the way what's going to happen
or sorry 2017 major difference between
2017 and 2018 for that organization what
it what happens if something worse
happens right so for me I'm a shraddler
I'm a big believer in diversified income
diversified revenue streams and
everybody needs to get into that habit
like you need multiple verticals of
revenue to to really feel that security
because things happen and at What point
would you say you became rich? Honestly,
like a a lot of a lot of my
a lot of my like realizations about
money have come from losses, which is
funny uh because I remember those days
more. I I'll I'll always remember like,
you know, my when I first started
getting like six six figure wires. like
I'll I'll remember that and like okay
like wow I just got a you know check for
$260,000 like that's insane. You know
what I'm saying? Like it just and it
just hits your account. You wake up and
you're eventually gets to a moment where
you're just like it just goes in with
the rest of the money and maybe it
doesn't even hit you the same. But I the
days I remember the most are
it maybe like my the first year I had to
pay seven figure taxes was probably like
I I I remember the day like it was
yesterday and my accountant called and
shout out Alex and he was like um hey we
just you know revised all your numbers
and we have your final figure and I I
think in my mind I was like you know 560
720 like where's it going to where's it
going to land this when I really first
started making money and he was like he
was like uh by next Monday you got to
wire out like 1.23 million to the and I
was like
I was like what and I reme and I and I
remember my bank my bank of America I
looked at my account and the number for
the wire had to go down to another line.
So like so like you know how it's all
lines of your spends and and and debits
and credits in your account. It had to
go down to the next line. So it was like
one comma 2 three 0 like and then zero
zero. You know what I'm saying? Like it
went down to another line and I was like
bro this is this is horrible. And and
now I look back and I'm like obviously
it was a blessing to have made that much
money and and and to to to I guess be
able to contribute to fix that many
potholes, but like
just when you start sending those uh and
and I remember uh there was the Drake
lyric before I ever even made that much
money and it was like now nowadays it's
six figures when they tax me and I would
always hear him say that before I even
started making money and then when by
the time it came to me it was seven
figures and I was like oh my god. And
now I've done that multiple times
obviously. And it's just been, you know,
when you start when you start moving in
in those levels, it's, you know, that's
kind of when you start having the
realization like, okay, like I've I've
made some money here. But for me, but
for me, the difference with me, dude,
and the difference with me and every
other creator and I really like maybe
with the exception of like maybe banks
to an extent is like my true like wealth
is in network and access. Like I just
have
finessed and like created a network that
is like I'm just I'm so curious. Who is
the most famous person in your phone?
Bro, you couldn't even believe it. You I
mean, we can I mean, whoever you want
and whoever you want. We can get on
FaceTime with Dave Chappelle right now.
I mean, we can I've spent nights out
with Dave Chappelle with Dave Chappelle
in uh Australia and Brisbane. I I I
remember I was in uh I was in um Gold
Coast on this trip and we had done shows
with UFC with Perth, but I split off
after and I went to Gold Coast and I was
at the Langum and I was getting into the
elevator and I see somebody walked by me
with security. I was like, I wonder who
that was. And and uh he turns around, I
turn around, he goes he goes, Mike. And
I was like, Dave, what the hell? He
goes, what you doing here, man? Like I I
usually could do a better accent, but
he's like, I got this show tonight in
Brisbane. He's like, uh, and I was with
these two, uh, Australian girls. He was
like, "Bring them up. Bring them up to
my show, you know, in Brisbane night."
And so I go up there and, uh, he does
this like sold out arena show. And his
manager texts me. He's like, "Dave, want
you to come back to to the to his red
room cuz his he has no green room. He
has a red room. I go back there. He's
got his his a giant speaker. He's just
sitting back there with like tequila and
joints and and it's just me, him, these
two Aussie like, you know, Instagram
models or whatever. and he's talking to
me all night about like what you guys
are doing and the podcast and what those
brothers are doing the sport of boxing
is you got to let me tell that story and
and you know and I I'm like dude do you
eat by any chance? I was like do you
want to like should we go get dinner?
Should we go out to dinner? And he's
he's wheeling this uh this uh portable
speaker with him and he keeps playing
the same radio head song over he's just
as eclectic as you would imagine. He's
planned unreleased podcast, him, Talibi,
uh, Bill Murray, Kanye, like podcast
like I don't think I've ever even heard
seen the light of day potentially. But
we go out, we go to dinner, this
restaurant, Brisbane hooks us up, Bris
Vegas as they call it in Australia, all
this Australian Wagu. We go to this uh
to this club after. And I remember I had
a I had a one of the most embarrassing
moments for me of all of this like fame
and and and is I was in this club in
Australia and it's me and Daveel
literally just standing by ourselves,
two of us, his buddies DJing and um this
Aussie like 17-year-old Aussie kid or
maybe a little bit older comes up to me
in front of Dave and goes, "Hey, can I
get a picture with you?" because he's a
you because he's a new age YouTube and I
I just I wanted to say, "Dude, do you
know who you're in front of right now?
This is the greatest comic of all time
potentially." Like, are you and I I
think I did. I think I pulled him around
and said that to him. But dude, it's
it's um that has always been my forte.
So, so as as far as like the the combo
of me and Logan is concerned, he's
always been the business side. He's
always been the strategic mind. He's
always been the pull. and I'm the
handshaker. And and truthfully, like
there's there's a bunch of there's a
bunch of comparatives and and
complimentaries like, you know, you've
got fanatics with Michael Rubin. He's
got a right hand named Will Merris who
is incredible at at handshakes and and
room work. That is my bread and butter.
That is what I do. If I told you how
many of the guests that were on
impulsive that were relationships of
mine that were brought on because I had
spent you know three days with them in
Vegas and out every night at XS and you
know or or or
you know they were going to fly into
Saudi Arabia and I said okay I have the
plug in Riad or in Jedha and I connect
them with you know Fisel. Shout out
Feistil and you know I I've I've worked
every country on this planet and have
the plug everywhere. Like when I go to
Copenhagen in two weeks and I want to go
to a beach town in Sweden, you know, in
a car like it'll the car will be ready,
you know, like it's that's what I do for
me. I'm just like a big relationships
guy and and I truly care about people
and and that goes from all the way from,
you know, Chappelle and and and those
type of people all the way down to my
audience, you know, like not down to but
like across to my audience. Like even I
said, it's not what I've need. Do you
have to like networking to be good at
it? 100%. 100%, dude. Cuz cuz also like
there like you can't fake this. I'm just
saying like for the audience, let's just
say there's someone out there who
doesn't know anybody, but they want
doesn't like networking. I hate
networking. So does Logan. You you
couldn't drag him to anything. He just
doesn't do it. And uh and so what so
what does it take? I mean, and and how
do you do it? Once again, it's it's it's
definitely
uh making a conscious decision to to go
swim in the water and to go towards the
resistance. The idea like dude I I can't
tell you how many times I've gone out in
uh I was at the box in London with Alex
from the Chain Smokers. These are all
just random nights that just pop in my
mind and like a couple business guys
maybe like two months ago and they'll
hang out there but at some point in the
night, you know, it was like 4 in the
morning. I make a decision where I'm
just like, I think there's more to see
tonight and I'll just go explore. Like
I'll just go out and depending on where
I am, maybe security, maybe not,
whatever. And I'll go and I met I ran
into a group of
uh young Macedonian dudes and they were
like, "Let's go to the casino." And I'm
like, "Let's go." And I all of a sudden
those are my that's my new crew for the
night. Like it's not just Chappelle.
It's like dude I will hang out with
anyone to your point. Love meeting
people. And I don't care what you do. I
I'll sit and talk at the bus stop and
talk to the to a person at the bus stop
for 20 minutes. How do you keep in touch
with everybody though cuz I can only
handle maybe 10 people. If you even saw,
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And now, let's get back to the episode.
If you even could, today might even slow
it. Like, look at those are just from
where we sat down. No, that's just since
we sat down. Those blue dots, dude, this
is every like few minutes.
Not even. It's It's like every minute
you're getting a new tax. 358 346 339 38
36 32 32 27 18 17 12 309 that's all in
the last Yeah. And and and I don't know
I mean if you see any name there's might
be some names that you know in there but
it's it's you know it's usually like
there's business stuff there's travel
planning there's you know it's like it's
it's it just never really ends. Holy.
That is hilarious. Wait, so how often
are you just leaving people on red and
just all the time? All the I the classic
story that everybody always talks about
is uh one of Jimmy's f beast's favorite
thing to do is to call creators when he
goes for walks. Everybody knows this,
right? And he has brought it up like
multiple times on shows. He's like the
only person that doesn't answer my call
on it is Mike. Doesn't answer my call.
doesn't respond to my I'm like dude I
the greatest mind in our generation like
in our group in our creative set Jimmy
is a genius an actual genius but I just
I don't I don't always see it like I I
won't see it'll get mixed up with you
know the guy at the bus stop literally
or like the bottle girls from Atlanta
like or or whoever right and it's just I
think like a a certain level of of the
networking thing is just is just
priority control which obviously even in
that in certain cases like beast is a
failure on my part but like you know
managing the alligator closest to the
boat. How does someone get started
networking like that assuming they have
no connections, no podcast, they just
want to meet great people who are levels
above them. I think every city has
players.
They're they're not our they're not us,
right? But like every like in Orange,
Connecticut,
you know, which is like a city of
probably 20,000 people, there's there's
someone there that is connected to
someone above them. It's a it's it's to
an extent like I hate to use the term,
but like they call it ladder climbing.
And you know what I'm saying? Like one
room just is simply going to put you in
the next one. And the first room is not
going to be attractive. It's not. It
wasn't for me. My first room might have
been an AA meeting. Like the first
person that ever gave me a chance was
this lady named Denise who was doing
freelance work with AOL and she was
like, "I just like your energy. I think
you're I think you're a good person and
I want to give you a chance taking
pictures and writing about local
businesses." You know what I'm saying?
And and and now the room is Mara Lago,
you know what I'm saying? Or it's or
it's, you know, somewhere in Abu Dhabi,
you know what I'm saying? Or I've got
deals now in Dubai. I've done a ton of
work with Saudi.
You know, like it's it it's wild how
some creative application could bring
you to places that you never thought it
would. Especially in 2025. Especially in
2025. Couple things. That's funny you're
using that chapstick cuz I went on
Amazon and I sorted by the cheapest per
chapstick cuz they tell you like the
unit. Yeah. By unit. That's the cheapest
one. So So this shirt was sent to me by
Culture Kings. I did not pay for it.
This hat was sent to me by a guy named
OG. Uh 11 is his company. Uh he sends
these to me for free. These shoes, these
Travis's I got as a as a a brand deal
with a a clothing store. I am I am so
cheap, dude. Like I And it's I really
really I'm just such a I like I don't
like spending money on I just don't. I
just don't. I I get offended by it. I've
always been around like reckless
spenders that like just make me like
cringe a little bit. And Logan was
always kind of an example of that cuz he
has
just different habits than I do. But now
it's like Aiden is like watching Aiden
is just I've never seen anything like
I'm curious. What about Aiden? Uh I mean
dude, he'll he'll just he'll book a uh
LA No, sorry. He'll book a Miami to
Vegas to LA to San Diego to Vegas to LA
to San Diego to Vegas to Miami jet.
like as opposed to normal people who
would book a a private jet like normal
people normal rich people who would book
a private jet based on their legs that
they know they're doing then like he'll
be like no I'm not going on that anymore
and the jets like well I mean you know
you paid in the cruise here and you're
paying for this right and he's he's
Aiden's like is he paying that out of
pocket or is does he have like sponsors
he's paying out of pocket it's out of
pocket but he has money so how much is
something like that going to cost 20 30
grand probably well for for the one for
one for one It depends on the leg. I
mean, he hundreds of thousands of
dollars just like that. I just am always
shocked when he does like that cuz I've
known Aiden now for like, you know, a
good several years and we lived
obviously together in in the Clyborn
house with Banks and he's just he he
just it the one thing I will say about
him is he just doesn't understand real
life because he was like what like you
know 18 or 19 when he started making
absurd amounts of money. So he never had
to put two bucks in his gas tank. But
have you ever tried to talk to him and
say, "Hey man, maybe we should dial back
20%." Yeah. Yeah. About something that
I'm not even going to be getting to talk
about, but he's got some stuff coming up
that is
I I tried. Just everyone know I tried. I
tried my absolute best. I love I love
Aiden. He's he's he's incredible. And
Tob manages him now. And And that's my
best friend. and and he Tav has done a
good job of keeping him within reason,
but he just I I guess I don't know. I
guess some people I see outside of the
industry all the time. I mean, you get
some of these people that have the just
levels of money that doesn't make sense
and they'll I've joke that that if
someone pays me 100 grand a year, I will
save them 10x that as long as they just
call me before and I approve or disallow
spending. The thing is some of them
don't want it, dude. Like I I I remember
I I had this guy uh fly us from LA to
Miami for F1 and this was several years
ago and you know G 650 and you know the
whole nine and there's like seven of us
on the jet and he's like hey uh he's
like you know there there's these three
girls in Vegas I want to fly out here. I
was like okay like sick what are you
going to do? You gonna you know book
them tickets on the flight or whatever.
He sent a 550 to just grab them. Like
they treat Jack's like taxis. And that's
and a 550 Vegas to to Miami is 80 grand.
Yeah. Something like that maybe. Cuz
it's such a it's such a great jet. But
like gosh, some of these people don't
want your they don't want your advice.
And by the way, they'll be mad at you.
Like I've gotten had people be like if
if you're their guest especially like if
I'm in you know if I'm in Saudi or in
one of these countries that that their
culture is to take care of you like I've
had times where I've just been like dude
I don't need that. I don't need that.
Like I like you don't need to send a a a
Maybback to pick me up at the like and
I have so many random stories that when
you ask me questions I just think of
them. Like I remember my ex got um she
got like remember when those floods were
in Dubai? Yeah. She got diverted to Abu
Dhabi. She she was flying through Kazar
and Akusui on on Qatar Airways and she
got diverted to Abu Dhabi and she was
going to have to wait like some like
very manageable amount of time to like
take like a a hop over from Abu Dhabi to
Dubai or whatever or or or from Qatar to
Dubai, whatever. She got stuck at one of
those airports and they were just like,
"We'll pick her up and drive like across
an entire country in this like extended
Range Rover autobiography." Like they
just in certain places it's of the Arab
culture is extremely hospitable. It's
part of their culture. Like you cannot
say no to these people. You can't they
won't allow it. I've had them come up to
me at restaurants and be like, "You're
not eating here tonight. You're eating
at my home." And one time I said no and
they they'll pull on your beard. It's
like a it's like a sign of like we don't
accept your answer
and like I'll just and like I said like
I'll do anything so I'll just go to
their house and eat with their family.
Like I've I'm I'm a really like
adventurous person. Have you ever seen
money change people for the worse? It's
not often that you're around for moment
of inception as well as the timeline it
takes to see that type of change occur.
Um I don't know dude. I'm around I'm
like like truthfully like I'm around
great people. Like I really I really
cherish I think I think because of how I
curate my my circle and how I how I how
I think about my network and the people
I spend time with. Like I love all the
people that I'm around and and I and and
so what that means is they're the ones
leaving the big tips at the tables.
They're the ones like always saying
thank you, always saying like, you know,
being appreciative of their teams, of
the of the ser of the people that we
work alongside, like, you know, some of
it has been learned and some of it had
to be instructed or or, you know, didn't
come intuitive to a 18 or 19 or
20-year-old with millions of dollars.
But like, I don't know. I I I've been
very blessed to not really witness these
these nasty people that that you know or
or people that are affected by money
like that. You know, I I see a lot of
giving. I see a lot of Steve will do it.
I see a lot of Aiden does Aiden employs
probably 40 people. I mean, he his
friend every one of his friends is on
payroll,
you know. I mean, it's it's like I see a
lot of I see a lot of good and a lot of
people that get a lot that get bad
names. I'm curious what separates that
from a lot of the people who feel like
they're stuck in a victim mindset. That
is the separation. It's because they're
not doing that, right? Like may maybe at
one point they were, but it's it's just
it's such a it's just that strategy is
just not it's it's just not going to
bring you anywhere in life. It's just
not I mean do do you guys think that
like how would you describe that? You
know, like like they get into this like
woe of me state of mind and they just
kind of live there. Yeah, exactly. like
it seems like in your life you've really
seen and optimized for opportunity and
that you see the positive in just about
anything and and the sky is opened up
for you in a sense because you're able
to see what so many people don't and I I
think when you're in that mindset of
just like I can't do it everything I do
fails but it's not everything I do fails
it's like everything around me fails me
that's more the victim mindset is like I
tried this and then this person cheated
me out of this money or like I was just
walking and then I tripped and I fell or
like I was I was it's a stupid one like
I was like I was driving and you know a
brick fell out of the car in front of me
and smashed my windshield and I I have
to put it on credit cuz I don't have the
cash. How am I supposed to start my own
business when I have this? I'm tripping
and falling everywhere I go. Life is
life is hard, dude. And I don't I don't
even really fault those people because
and and I want them to not be like that.
And I I certainly had points in my life
where I was like that. But I think I
think I think there's two things you
have to do. I think one is you have to
understand
and and these are so both of these
things are so cliche. You have to
understand the how how long this whole
thing hopefully if you're blessed and
and and and things work out for you in
life how long this thing is this life
is. I think people really expect stuff
to just happen, you know, and they don't
and they don't see the failures. I mean,
I mean, dude, I spent a really really
good chunk of my life just fighting
every single day to survive. Like you
look at me now and you know and and and
if you didn't know my backstory and
luckily I've been so vocal about it that
like the majority of people do but you
don't know my backtory you just see
someone who got who it everything kind
of happened for you know like it kind of
just was in the right place at the right
time. I'm sure that's how his life's
always been. You know they didn't see
the state sponsored detox. They didn't
see me paying for bread with a EBT card.
They didn't see me trying to find a
couch to sleep on. They didn't see me
asking someone at the gas station for a
dollar so that I can get to the clinic.
They didn't see that stuff. You know
what I'm saying? And and so when you
when you when you are constantly
comparing yourself to people that are
doing great in that exact moment, you're
going to you're going to get into that
victim mindset. You're going to think to
yourself, well, why? I'm trying my best.
Why is it all work? But you you're not
seeing their their their zoomed out
life. And so I think like one of the
most important things is just patience.
It's really just patient patience and
calculated risk and and knowing that you
sometimes just have to zoom out and
really just be appreciative of the
things that are going right in your
life. Cuz cuz if you're breathing
watching this episode right now,
something's going right for you. I don't
care how bad the rest of your life is.
Something is going right for you because
you're here. You're still here. You're
watching this episode. You woke up this
morning. you have opportunity to to put
one foot in front of the other and to
take one step to this room to meet this
person to do this thing and then build
off of that and build off of that.
There's no this isn't a lotto ticket.
You know what I'm saying? For me, it was
it was Denise and AA. It was Paty and
trading penny stocks. It was Craigslist
ads to meet Shawn Nelson. It was working
for him in a closet at Love Sack. Then
it was a desk. Then it was a intro to
Logan Paul. Then it was, you know,
80,000 a year with Maverick. Then it was
starting a podcast. Then it was my own
show. Then it was businesses. It's all
stepping stones. It's not, you know,
there's no there's no
today's this, tomorrow's that. So it's
not how it works. That's number one is
patience and and zooming out. And number
two is
I think Gary this is a Gary Vee
structure but I've always loved it so
much is trying your best to find an
intersection of what you love and what
you're good at and like really finding a
sweet spot there because if you love
painting but you are awful at it, you
can keep doing it if you want but like
just understand and be realistic about
the outcome about the potential
outcomes. You know what I'm saying? like
really dig deep and and think of what
you're good at like what are you good
at? You you are good at money management
and the discussion of money and real
estate and you said okay wow there's
this intersection between creator and
the desire to be educated and made aware
of money and also an intrigue and a
curiosity about the the the finances of
the rich and famous. Wow, look at that
beautiful intersection and that
wonderful
vertical that's been created. Right? So,
you saw that. You saw that before
anybody else did. You got into it and
you became the guy at it. Right? So,
it's like
it's it's you just got to understand
your strengths. And for me, my strengths
have always been what they are, which is
which is positivity,
the ability to talk, the ability to
disarm people and make them feel
comfortable in conversation, which is
extremely important for podcasting and
networking. Okay. Hey, I'm It's me. Let
crack a smile, laugh, let's let's link.
Right. So, I'm curious. You said that
Mr. Beast calls you all the time. Not
anymore. I think this was back when I
was getting more views. Okay. Mr. Beast
calls you and you don't answer. You have
probably very famous people reaching out
to you all the time, calling you and you
don't answer. Who is someone that when
they call you, you always pick up? My
mom. Number one. Number one. My mom, my
family, my friends, manager Jeff for
sure. Jeff Whitick. People that I know
that need me. If you're my friend, you
can count on me. That's a family member.
You can count on me. I'm I I'm back to
Connecticut, which means an LAX to JFK
and a two and a half 300 hour two and a
half hour $300 Uber ride to Connecticut
once every month or two months. I am
obsessed with my family. They're the
reason I'm still alive. My mother's the
reason why I'm still here. Like
I'm always answering the phone for my
family like number one. Then like yeah,
it extends out obviously to to a Logan
who you know obviously gave me
opportunities that that you know have
changed my life and we obviously do a
tremendous amount of business together.
Um but but certainly Jeff Jeff is like
manager Jeff is like kind of my guy here
in LA and me and him have have beyond
just the business side really had
created a friendship together. In terms
of your relationship, both business and
personal, with Logan, do you ever feel
like sometimes you're not able to go and
branch off on your own as much? Because
a lot of it might be linked to Logan and
his brand, his image. There's so much
misconception and like misinterpretation
of mine and Logan's relationship. It's
it's it's it's wild. Like, I can do
anything I want. I can do anything. If I
wanted to start a podcast tomorrow and
call it impulsive impulse and do He
would be like, "Great. Anything I'm not
doing is simply a result of my own lack
of desire to evolve or insecurities or
anxieties." He he he has wanted me to
succeed in my own lane more than anybody
in the world. Like literally 10 loves
Tentenburgger. Loves the night shift.
Loves all the stuff I do on the side
when I commentate for karate combat.
When I any of the things that I do, my
book, he was the big he bought me a
billboard. like he is he is he's always
been the biggest promoter of um of me as
a brand. Um and so
you know I don't I don't think as far as
relationships go in in in the space it's
like who you know who has a more storied
rel I mean dude we've done so much
together we've we've we've built
entities together and and there's always
been so much speculation about how our
dynamic is you know on show off show
business side and I mean people just
never seem to get it right. It's always
like, you know, lo like almost like
Logan some sort of boss. And certainly
there were times when he was um in 2018,
2019, but I mean him and I have been
have been, you know, complimentaries to
each other for a number of years now. He
calls for advice. I call him for advice.
We talk through strategies and and
guests and conversations and and he's
been extremely gracious in terms of like
my ownership on the show. Like he didn't
I I certainly don't have to have as much
as I have or didn't have to. And so he's
been a you know he's been a great he's
been an incredible partner and and it's
just so mis it's it's just crazy how mis
how the misconceptions about him as a
person and I think over the next couple
years a lot of the stories that have
wronged them and a lot of the big you
know commentaries that have gone on
around him around certain topics will be
uh rightsized and and reversed and and
you know him and I have had to swim
through that for a long time and you
know it's funny because
as as much as I've re reaped the
benefits of having him as a friend, I've
also had to go through all of the
landslides and and pitfalls too. And
I've lost brand deals and and had, you
know, things pulled because of the
relationship as well. But, you know, who
do you think are some of the most
misunderstood celebrities? Logan and
Jake number one. I mean, Logan and Jake
number one. I mean, it's it's I think I
think they because of their own doing,
don't get me wrong. Like obviously the
stuff that they did at the beginning of
their career, right? And and and like I
agree with that, but the the the why
they did it, the age involved, the
maturity levels and the shifts in who
they are as people. People decided we
hate these guys. We hate Logan and Jake
and we will never unhate them. It does
not matter what they do. And there's
certainly a massive massive community of
people that just simply don't like them.
Um, and so I I would say that they they
certainly, you know,
you know, are probably at the top of
that at the top of that bucket. And it
it my I've been I've been so blessed, me
personally, because I've never really
had to deal with a lot of that because I
came out and just said, "Hey, like
listen, like I used to love crack and
you know, I like stars and like you
know, like I never said like, "Hey kids,
like buy my candy." You know what I'm
saying?
like watch my content to learn how to do
building blocks. Like I'm I was a piece
of I try every day to be less of a piece
of I was the day before. And that's
like, you know, so people don't expect
it out. No, I mean I think I think I I I
try to speak to a community of people
who struggle a community of people who
struggle with with with substance and
with with mental health problems and
relationships and uh and and and need a
voice from somebody who want who
perseveres and continues to struggle,
you know, every every day and and so um
it kind of makes your job easy when you
put out a book that talks about the
stuff that I talked about in the fifth
vital. it, you know, it's like, okay,
he's he's he we know this guy and who he
is. He's not pretending, you know. So,
and to round out the finance and like
money business conversation, I'm just
curious, where is the money coming from
on your end? Up until this year, the
majority of it has been sponsorships on
my YouTube channel. So on the night
shift like every week since I mean I'll
just throw some stuff out there because
this isn't the case anymore because I've
been a little bit not as consistent and
brand spend is in a kind of a weird
place right now to be honest with you.
Um, from about 2018 until, call it like
last year, right, or into last year,
every video that I put out on the night
shift generally had like a between like
30 and $70,000 sponsor in it. So, like,
yeah. So, so like for a long time and I
have had great brand sponsorship
connections and it's it's been
sponsorships been great. My merch did
well when I did it, but I stopped doing
that. Uh, ad revenue on YouTube. Uh,
Snapchat revenue, which you know about,
right? Snapchat revenue. I was one of
the first creators in the creator
program. Uh, as a Snapstar, when the
program first started, it was a dramatic
amount of money. Like, I mean,
disgusting amounts of money. Like, the
amount of money people Oh my god. I
mean, it was like it was like pe I mean
I was having personally like $40 $50,000
months every month. Like it was it was a
lot of money. And I'm talking about not
a ton of posts like I would post here
and there. Are we talking about the
stories? Yeah. Where you click through
the last photo
or something. Yeah. Yeah. Yeah. There
are girls I won't name them, but they're
like dude like have been having 300
$400,000 months on Snapchat for ages.
for and people don't even know about
this dude like like and and you know who
the big dog is on Snapchat is Austin
believe it or not Austin has been like
Austin McBroom has been crushing on
Snapchat for a long time he I thought
David Dori was Dori was but I mean I
he's had so I I don't know where he's at
now I know he was doing I thought he was
doing like a mill month that's what I
heard too and I think that's accurate um
so Snapchat YouTube revenue across
sponsorship and ads um
Then Impulsive obviously is a fully
separate entity. So any kind of ad
revenue we do there, any uh across all
of the short channels as well. And then
any kind of sponsorship activity that we
do on impulsive. And you had a
percentage of that. Yeah. And is that a
percentage of sponsorships and ad
revenue and it's flat across all of
those things. Correct. Yeah. Yeah. On on
the impulsive side. So I'm just like
basically call like a co-owner of the
show which which has Logan was very
generous. Now, when Jack and I first
started the East Coffee Hour, it seemed
like we had to figure out everything
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sponsoring this episode. Why are you
still in California? I feel like you
would save so much money just moving to
Las Vegas, moving to Puerto Rico,
especially if you're traveling as much
as you are. Dude, the Puerto Rico move
alone. I mean, that would be so easy
because Logan's there. I don't know. I
don't know, man. I I I Is it the
network? Yeah, to an extent. I think uh
I think I'm a creature of habit to an
extent. I mean, I c I've certainly have
been my whole life. When I fall into a
habit, I can stick with it for some
time. Uh and and you know, I we LA and
California is just in a in a terribly
sad state of despair outside of the
taxes. Okay? Like for forget cuz cuz one
I'll say this right off the bat. If if
it was 53% taxes, but I loved where I
lived and I loved the state and the and
the state of things, you couldn't pay me
a percentage back to leave and go
somewhere I didn't like. I'm not I will
not change my location based on money. I
just won't do it. If I was if I was
making less or something, maybe. But
like I just won't do it. I want to
There's nothing more important to your
happiness than being happy where you
are. And so it like truthfully like if
you if you're going to have 10% more
money but you're going to be somewhere
you don't want to be. It just to me that
was just never attractive. It just
wasn't to me. And so and so now that
gets into a weird place because
California is in a bit of a a state of
despair. I was introduced to California
in 2015. I fell in love with the state.
I fell in love with the weather, the
hills, how it looks. It's not the
California that I fell in love with, but
I just I don't know. I just haven't been
able to pry myself from from the things
that I do like about it and the weather
being one of them. You know, there are
people here, Tav and Kefa and and who
are my best friends. Manager Jeff is
still here and you know, his house
luckily held up in the Palisades and and
and also keep in mind too, one last note
on it.
There are these there are these
perceived exoduses to Vegas to the big
one was Miami. Everybody's going to
Miami. The whole world's going there.
The Neelk boys, Steve will do it. And a
bunch of Only Fans girls went to Miami,
okay? Like, like, don't overdo it, okay?
Like, it's not and and a bunch of Tik
Tockers, right? Like I walk down in
Bickl and it's like every second is
like, dude, like can we do a street
interview? The big dogs are still in the
the two coastal cities. They just are. A
some people move to Texas, but dude, you
want to you want to talk about heavy
hitters? They're not scared off by the
extra 12%. The big big dogs. Like I'm
talking like I'm good friends with
really good friends with Rich from
Fashion Nova. He just dropped $141
million on the one. Like he didn't say
like, "Oh, I think like I'll go to He
actually, sorry, he did cuz he just
bought a $30 million house in Miami as
well, but he's at a level where he can
he can do that." But he stays here. He
can stay anywhere he wants in the world.
He can go to Monaco. He can go anywhere
he wants to. lives here. Because
no matter what you say, if you're
playing in that echelon, you you own in
Brentwood. You own in Palisades or
Malibu
because it's, you know, there's people
in Miami, don't get me wrong, Tom, we
just did a show with Tom Brady. He's got
a great house and and you know, there's
a number of people who have homes there,
but but the the two coastal centers are
are still New York and LA. And and so as
you continue to spend time with these
people and network with these people and
work those rooms, you're you know, I go
to membership clubs here in New York.
I'm at Zero Bond in New York. I go to
Living Room here and Bird Streets. And I
mean, why do you go to these membership
clubs? That's where it's where
everybody's kind of hanging out now.
We've the the the the nightife has moved
towards membership clubs. What is it?
What is that? Every city has three or
four good membership clubs that you have
to pay um a annual dues to and you have
to be accepted into the club. And
certain ones are harder to get into than
others, but basically there's usually a
really good restaurant, there's a really
good lounge, you could host meetings
there, and it's where kind of like the
upper echelon of people go. And so like
I I can give you every s like this is
this is like my world, right? So, I can
give you every city. It's um LA has a
place called Bird Streets. There's
Sanvic Vicente. There's a bunch of like
older ones, but right now it's like Bird
Streets and a place called Living Room.
And Living Room is extremely extremely
selective. Like I have to go do
interviews to try to have a committee
vote me in right now. And that So,
Living Room is I don't even know if I'm
supposed to talk about this, but I don't
care. But maybe it'll I'm sure they're
fine with it. But it's like maybe $4,000
for the year, right? Oh, that's not bad.
It's not crazy. Then you've got um in
Vegas they're opening Zero Bond will be
at the win. Uh Zero Bond is a New York
based membership club, but there's one
opening in Vegas. Oh yeah, you should
know about this. I I'll connect you to
to the guys there. How much is that? Uh
about the same, maybe 3,000 or 3500
that'll be at the win. So members only.
So you just go whenever you want or is
it scheduled meetings? No, you can go
whenever you want. And what is it just
like a hangout? It's a hangout. It's a
lounge, but like ex like you're you know
it's it's Travis Scott is at that table
and then the next one over is you know
like Michael Rubin House. Yeah. But
super elevated. Not not So House cuz it
is like So House but it's whereas the
pricing is about the same. They're more
selective in their se in their process
of accepting people. So you can't it's
not just cuz you can write that you have
to be accepted into the into the place.
Got it. Okay. You have to be usually
nominated by or referred by two or more
guests and then you have to be accepted
by the committee at the club most of the
time. Makes me want to do it. Vegas the
Vegas one is where you want to be for
for you. And then in New York you've got
you've got uh Zero Bond is a great one
in New York, but then Crane Club is a
tow establishment. So Crane Club's been
crushing it in New York. All of it is
built off of a very London feel. And
London is a very very membership heavy
city. And so if you're not at a
membership club in London, you're really
not doing the right thing. It's it's not
like you're going to like clubs and
bars. It's there's Annabelle is probably
the most famous membership club in the
world. I mean, you're talking about some
people dropping a million to $2 million
to get into a special section of
Annabelle, which has unguarded Picassos
on the wall. Like it's the real deal. Um
then there's a place called 22 in
London. There's a place called Arts
Club. And you know they serve some of
the best O Toro and some of you know
great stakes and it's just good
conversation good people protected
secure where you know I was at Bird
Streets a couple weeks ago and you know
Taylor and Travis came in and they're
just sitting there and they don't have
to worry about who they're next to you
know what I'm saying and I mean they
should in my c circumstance
who's this idiot but like but it's an
interesting dynamic and I don't I don't
I don't currently belong to any I'm
finally
making a I will get the zero. How are
you then? You can go as guests. You can
go with anyone who has a membership. So
is that the the shift from night life
right now has gone from like clubs and
going to like what was the one one oak
that used to be like really big here?
Yeah, Oak Oak closed and is now Keys. Um
there there's certainly so so first and
foremost as far as night life is
concerned, alcohol is in decline.
alcohol is in rapid permanent decline.
They're saying um there's just a lot of
people out there who just don't want to
drink alcohol anymore. It's very, you
know, it's it's it's very detrimental to
your health, to your decision-m
obviously. Um and so some people are
going towards psychedelics, some people
are just doing drugs. Like there's a lot
of stuff going on out there, but alcohol
has become
it's in decline. And so what you're
seeing along with that is you're seeing
a lot of
very alcohol dependent
scenarios also decline. And that means
super clubs because there's really no
way to to want to spend that much time
in a club like a super club without
being under the influence. It's just not
a So I think you're I think the trend
will continue to push towards lounges,
places that you can have conversation
which is great. Um and and and of course
like we live in a world where everybody
wants to have uh they want to be in an
aspirational scenario. Everybody wants
to be at the place that you can't get
into. You know what I'm saying? It's
just kind of kind of the thing. And
right now that's membership clubs. But
it is also even behind the the the the
rise of Delilah for example. I mean,
Delila in Vegas, I believe Delila in
Vegas is the number one producing
restaurant on the planet, right? I could
be wrong. This could be completely off,
but and it might not be like I think a
lot of places will list Mila in Miami. I
mean, we're talking about hundred like
hundred million dollar annual
establishments at this point. Like, it's
insane. And I love Mila in Miami as
well. It's a it's a fantastic
restaurant, lounge, bar, club,
everything. Um, but uh it certainly
feels like people are moving away from
the from clubs and more towards lounges,
speak easys, and places that play music.
You would make a fortune if you started
your own. I would love to. I I wouldn't
I don't I don't think it's outside of my
my house. I think it's serve burgers
there, dude. That with your network and
who you have behind you. Oh my gosh. I
mean, it would be crowded day one. I No
other influences doing that. It's It's
funny you say that cuz we we almost just
did one to to to house 1010. They wanted
it to be a a combo of like a barn and
1010. We didn't do it simply because it
was here. We didn't like the location.
Um but but certainly and and also like
that's that's like this the the weird
situation to be in now is like the
access to capital like for creators like
at at at this level is just insane. cuz
I was excited to come on the show today
and it's because like I do see all of
the stuff like I see all of the backend
that like the world doesn't usually hear
about. Um but like there's a lot of
these companies right now that have a
ton of funding to like buy per perpetual
ownership of creators. Like I'm sure you
guys have probably either been offered
or no. I've been offered but the offers
are so low when you look at like the
payback period which I understand for a
creator it could go to zero overnight.
So you have to but what are you talking
like 30 15 30 year? Are you talking
about the length of the payback period
or the length of which they own? No, I'm
talking about the length of the payback
period. So, it's like it I would be
better off just taking my ad revenue for
12 months and like take a buyout off.
Yeah. Well, the the whole thing is they
do it in the event that you need upfront
capital. And the the the the the
obstacle they're up against is when
they're coming at people that don't have
needs for upfront C. The there's only a
few people who spend all of their money
on their business and and and and like
truthfully like even with Jimmy like
we'll see where it ends up. You know
what I'm saying? Like we'll see. There's
always people out there that want to
count everybody's billion paper
billions. You know what I'm saying? Who
knows where it goes? Who really knows
what happens? You know what I'm saying?
Now for Jimmy, it's going to work. Oh
yeah. his little experiment will work.
But for other people who are just
dumping 100% of their revenue into their
projects, like it's dude, it's not
always going to work, you know? And so,
you know, there's just so much capital
out there. Like, that's the one thing
that like is the easiest thing to get.
Like it's the hard thing to get is
operational acuity expertise like like
dude the reason why prime is prime is
not because they had somebody that was
willing to put up $20 million. It's
because they got operational greatness
in their partner. You know what I'm
saying? In Congo like like they they got
the best of in the world. They got
worldclass operational support
manufacturer distribution connections.
But it just it all comes down to who
you're working with and and like the and
like how p how the passion for the
project actually works. 1010en burger
works because I it is the it's I care
about that burger like it's my child.
Yeah. It is the best burger. It really
is. I am obsessed with it, you know, and
Logan is obsessed with Prime. Obsessed
with it. He wakes up. It's the only
thing he thinks about and talks all day
about, you know, so it's it's that's
part of It was cute. By the way, I I had
um some gardeners who are redoing my
front landscape and they had their kid
with them and the kid was maybe like 5
years old, 6 years old. And anytime I
have someone at the house, I offer them.
I say, "Hey, can I get you waters?" And
I just happen to do you want waters? I
got Prime. And the kid, oh my god, his
eyes lit up. And the mom was like, "You
have Prime?" And I'm like, "Yeah, I have
Prime." And the kid was like a big fan
of Prime. Like that was his thing. And I
brought out Primes and there was a new
flavor that I don't think was in stores
yet. And I gave that to him. I've never
seen someone so happy. And then I said,
"Do you like Fastables?" And he's like,
"Mr. Beast?" I'm like, "Yeah, Mr.
Beast." And I brought out candy for him.
They were so excited. Yeah. Yeah. So
excited. It's crazy. I remember, you
know, that reminds me during Halloween
this year. I have a neighborhood that
gets thousands of kids. Like Like we
probably bought 4,000 pieces of candy
and we ran out with like 2 hours to
spare. And I remember I had a bunch of
Prime cuz they keep sending it to me as
well. Have Keep sending it. Thank you
very much. I remember I would randomly
pick like one out of every 20 or 25 kids
like, "All right, come on. What we're
going to do is we're going to play a
game. We're going to throw a piece of
candy off of the uh the top of the
staircase and if you catch it in your
basket, I'll give you a special treat."
And it was a prime. And when I gave it
to the kids, they would freak out. I was
like, you know, like it's a drink, which
is great, but I don't know what it was,
but like I don't know. And then everyone
started talking about it. People would
like try to sneak back in. Like it's
it's it's lightning in a bottle. I mean,
truthfully, like what happened with
Prime is not to be replicated. It's it's
I I how it worked and and and it's it's
like it's a combination of things. It's
it's it's like I said, it's the
marketing acuity, manufacturing
capability and distribution connections,
uh to to to get to retail to do all that
stuff and do it right. It's the
marketing, the day-to-day marketing, the
short form marketing, the storytelling
that Logan and KSI did. But then it's
really more than anything else, it's
like, have I have I identified a hole in
the marketplace that really is has a
yearning to be filled? Who knew if that
was going to I don't think anyone on
that team thought that that product was
going to do more than $20 million. Like
like m like dude when when when they
started talking about billions with an S
in sales like it's mindblowing. It is
mindblowing to imagine where that
product has gone. And it's because all
of those three things checked out. There
was a there was some sort of desire
within the
or or or or ability to disrupt that that
sports drink or hydration space that
they filled. Yeah. But I think but it's
such a strong brand that I think
especially kids really really really
resonate with. Like I remember speaking
of Jack's candy, Jimmy sent us uh his
candy, but it was wrapped in $100
of cash and he sent it to give it out in
Halloween. And so what we did for fun is
I took the candy bar out so it's just
the cash money to the blackjack tables.
Yeah. And I and I tripled up. No. No.
So, in the giant thing of candy, we have
a wad of hundred uh a wad of $1 bills
for $100 and then the candy and we just
let the kid pick. The kids never picked
the money. They would pick the Mr. Beast
bar over the $100. Now, I'm talking like
they're four years old, 5 years old,
whatever. But there's a few times where
the parent was like, "Are you sure you
want that?" And like, "Yeah, the candy.
Are you sure you They pick the candy
over the $100." But then we had some
like older trick-or-treaters. They're
like, you know, 14, 15. And then we
would like hold out the money. They like
take the money every single time. Yeah.
But but it it upset some kid with a
mustache came up and I'm like, "Okay,
like what do you But you know what? It
upset me how ungrateful they seemed.
Like they would just take the money and
then reaction." I think they were in
shock. Is that like they're like,
"There's no way this is real." No, but
they would take a look at it, put it in
the bag. Thank you. And then it's like
that that wasn't just a candy. That's a
hundred bucks in cash. No, kids are
losing I mean dude look at look they're
losing track of like it's like I go
online nowadays and uh the the the
storylines around how much everybody's
making which you see all the time and
they're so wrong. I mean they are so
wrong it's like DDG posted this like
funny screenshot last week that was
that's not real. Not even 120th. He
doesn't even make like, you know what
I'm saying? Like $12 million a month.
He's making $144 million a year in ad
revenue. And every kid that read that
was like, "Oh, wow." Like, "What a
That's a good month for him, bro. What
What are you talking about?" I I was
surprised people believed that. Some pe
the m all the young kids, they've lost
track of like not lost track, they never
learned what money means or how much is
realistic or whatever. It's like, you
know, like once again, I'm not going to
pocketwash DDG. And he makes he makes
great money, but he doesn't make $12
million a month. I would I would assume
if he has a great month, he might make
400,000$300$400,000
on a great month. Maybe maybe kick, but
it's good market. And he's great. I I
was just on stream with him last. He's
DDG's great and he's a great creator,
but but dude, come on. They they they're
just too young to understand what those
numbers mean and they're too and they're
too uh brainwashed by those big deep
numbers and contracts that are real.
Like when you find out, you know, uh
you know, when you find out the size of
of a of a Steph Curry contract, you
know, now that type of stuff makes
sense. You're like, well, wait, dude.
like the if he if Steph Curry has a
contract for you know $150 million then
certainly like
you know uh no neon is making a hundred
million like they don't understand like
the the deviations between
the how much people are making I just
remember there was a period of time
where it was a few months and I saw like
so many Twitch streamers had their
revenue leaked like 10 times because
it's just all uh farming it's farming
that's all it is that's all it's just
farming Wait, so those weren't accurate?
Cuz some of those I saw I think they
were very believable. Yeah, I think they
were accurate, but like there was there
I think it happened like five times in
one month with like the same creator is
like oops and he's like screen recording
something, clicks on like a browser and
then it opens up and it shows like 400
grand or whatever like that day. It's
like
obviously inspect element and they go
and they change the number. Well, that's
Yeah. And you can you can you can
usually see it, but they they don't
understand, you know. But but yeah, the
product side and the CPG side has gotten
crazy and it's like uh you know, it's
seeing like what happened with Alani and
and and just all of these these
uh creator products is just crazy. Were
you able to get any percentage ownership
of Prime? No, I have a I have a
verbal guarantee that I will be made
whole. And then and then I was given
equity on Lunchley, which is great cuz
because Beast is involved. It's it's a
great product. But the the prime joke as
it is seen now wasn't always I mean it
was a sore spot for me for sure. It it
kept me up a lot of nights and, you
know, it's a it's a heavily protected
cap table with with less people on it
than you could ever even imagine. And it
just didn't work for him. It didn't work
out. You know, and and it wasn't even
Logan that said no. You know what I'm
saying? It just it's it's just an
unfortunate situation. And and you know,
what do you think being made whole
means?
I think it means you know you have been
a part of the journey and you post it
whenever you can and you share it and
you connect people and you network it
for people and you support it and mo
most importantly it's in front of you on
every episode of a show that you co-own
you know and and is responsible for
probably one quarter of the impressions
that have driven the brand. Um,
you're going to be fired up. No, it's
going to uh I I I believe that there
will be a retribution there for it. I
truly believe that. How do you handle
any creative differences like that
between you and Logan? Jack and I have a
very similar dynamic where we're
partners on this. Yeah. Yeah. I would
say I'm more of the networker. Like I'm
always like hanging out with a who who
god knows who and Graham kind of keeps
to himself but like does a lot of the
operation. How long have you guys been
doing this? Six years. Six years. Yeah.
Five years. Five years on the podcast,
six years working together. Got it. So
you So you probably also have gotten to
a point where
they're a lot farer and fewer between. I
would assume those those disagreements.
I honestly can't even remember the last
time Graeme and I had a like we have
some guest disagreements during the only
disagreement we have is Jack will
suggest to guests that I'm just like h I
don't want to talk to this person. I'm
willing to have on anyone, you know, and
and Graham is a little bit more
selective, but it's it's a push and pull
and it's it's good that we have that
disagreement. For sure. For sure. So So
I mean I mean, dude, like Logan and I
are coming up on about almost 10 years
now of friendship, of business, of
creative, of navigating some of the most
insane PR and and real life disasters
you could ever imagine. I mean, their
book, my second book will at some point
come out and it's just we've been
through so much. It's, you know,
globally and and just online. Um, and
and a lot of those a lot of that stuff
was we we we had some real fights, dude.
Like I mean real like fights that would
potentially or disagreements that
potentially can other relationships like
to a point where like dude like we had a
really
we've had times where we had didn't talk
for months you know and and had to like
have third parties come back and like
reintrod and those they stopped
happening probably
maybe like four years ago I would say
and now we don't disagree. I mean, dude,
like it's it's so rare for us to have
even a slight moment of like we it's
just we just if I start a sentence, he
finishes it. If he starts it, I finish
it. It's it's we're just so laser in uh
tuned in on on the things that we do
work together on. So then he's got a a
massive share of stuff that I don't even
know about, never hear about, but on the
stuff that him and I work on together,
we are we're locked in. What do you
think you or he had to change in order
to affect a relationship like that?
Hopefully it's interesting for the
viewer, but I mean, dude, it's I mean,
it's a it's a great question because
it's because like dude, like we we I
think we both had to, but certainly as
an older as a person who's older and a
person who has has had a a tremendous
lesson on empathy throughout life and
and and and how to work with other
people. I certainly came into the
relationship with Logan with more
experience in that space. I I had a
little bit of corporate background. I
knew how to
give, you know, the feedback sandwich of
positive, negative, positive. Like, I
knew how to do all that stuff. And I was
the one that had to go and teach him how
to,
you know, fire someone who had done
something terrible or how to um give
feedback to someone that he had a
creative disagreement with. So, a lot of
it was like learning that I had to
instill in him, but that is always
difficult when you're trying to instruct
someone how to
give feedback on something that you're
involved in. So, that's when we would
break. I mean, I mean, you know, I got
him out of with other people a million
times. I tell them all the time, I I
like to think that I had at least some
impact on the smoothing over of the
relationship with the UK and the side
men because
with all of the with all of the
furious, you know, and and and just
terrible energy between him and KSI that
got to a point where it was I mean, we
we had security issues. I mean, all the
time. I mean, we would have to travel to
Manchester with heavy security. they
would have security here. Like we were
afraid what were they afraid of between
that? Like I can't imagine none of the
side men like pulling up on Logan
probably fans or or or Yeah. Or or or I
mean dude we I we had I remember we um
when Logan and uh and and and KSI when
that all that beef had first started. I
mean, we we pulled up to Yamashiro cuz I
knew KSI was there and we we just me and
him pulled up and and Logan on him and
we and they got each other's faces and
it was like really like heated moments
like like there was a number of times
where that almost happened um outside of
the boxing ring, right? And um and and
so like in that scenario, like
they hated each other, but I was always
trying to work with, you know, Bazinga
and this person and that person to try
to keep the relationship alive. And I
I'd like to imagine that there was that
at least represented some level of uh of
of
smoothing over in the process to get
those two back together. You know, maybe
they would deny that, but I don't know.
That's where I'm at. So it's so it's
like you know it's it's it's it's it's
Logan matured a lot and we started I
think to see more eye to eye on stuff
that we we might not had have in the
past and that and that's now we just are
on autopilot. I've heard from people
that were in the past that one of the
most difficult parts of recovering from
from or this or that is that when you
take it's like one of the most
pleasurable
visceral experiences that you can have
and then after that life that exists you
know you don't have that level of
stimulation in anything. Is this true or
is that like
not really something that affects it?
certainly is true for an in early
recovery. Certainly because the good the
good news about it and the good news
news about life in general is that the
brain has a miraculous
ability to regenerate. It it is it's an
incredible organ that just that just can
truly truly regenerate. Uh and and so in
early recovery certainly you are you are
numb to everything and there's really
nothing that's going to to you know
feel the same way that it did. But
you will start to find a lot of pleasure
in the clarity that you get from being
sober and your ability to say and speak
into existence and and and do things
that you just never would have had and
and I mean truly truly sober not on or
not on off of everything getting to a
point where you're just literally just
back in the world because because I had
moments where I got down to a few
milligrams when I was on a little bit of
it's not the same. It's not the same
until you get fully clean. But even now,
yeah, to an extent, I sometimes do feel
that still. I s I do sometimes um feel
like
whether it's that or
any of the other dopamines that I've
been to in my life that
without without that adrenaline and
without that spike of or or or drip of
dopamine that I do feel a little bit
less enthused about things that other
people find massive amounts of enjoyment
in. And it's been a and it's been a
tough uh path to navigate only because
it it pushes me away from some of the
simpler pleasures of life which is you
know uh which can can can end up being
more can create more sadness in the long
run. I've had trouble in relationships.
I've had trouble in
finding joy in things that other people
watching a sunset or, you know, any of
those more, you know, thoughtful
activities could usually invoke in
people. Um, just because I've I've I've
become so attuned to that adrenaline and
to that that, you know, over
stimulation, you know, and that's what
I'm trying to fix now. And I think I
think truthfully like a full dopamine
this is like the next layer like forget
just the drugs but like real true
dopamine detox meaning like hey
20 minutes a day on your phone 10 you're
not responding to any of the text
messages. You're you're really just
really living and you're not you're not
you know you're not having the ice
cream. You know what I'm saying? Like
you're not and you're not for me, you
know, I've had my,
you know, struggles with on the sex
side. Like you're not doing that. You're
not going to Vegas and hooking up with
the girl at the bottle girl or this or
that person or whatever. You're just not
because then you start to really reset
that receptor and you really start to
then potentially get enjoyment from
going for a walk with a dog, you know,
cuz you can really Yeah. You can burn
your burn your glands out, you know? I
mean, there's only so much there's only
so much dopamine and serotonin your
brain can create before you're before
you deplete it. What would you say
you're to now? Right now. Yeah. And it
might not be like a substance. It could
be like views. It could be
I'm in a good I'm in a pretty good the
phone for sure. That that for sure. That
is not That might be my only right now.
that one and and
you know and and and certainly I still
I'm still I'm still working through
to be completely transparent. I'm still
I'm still working on the girl stuff a
little bit. I I I certainly just it's it
it has always been kind of part of my
real world brand, my content brand.
I love girls. I don't know how else to
say that. And and so I I just had a
relationship for a year and a half and I
did great and it was wonderful. We just
we just had some compatibility issues
that you know were not related to that
and I so I I have it in me but once you
then once I then get returned to
the streets as they say you know it's
it's it's it's not something that I that
I am incredibly always incredibly proud
of. So so but the phone is number one.
The phone is number one. I mean I I
cannot get the thing out of my hand.
It's it's and and and for someone who
understands and understands coping
mechanisms and has learned how to work
through things, the idea that some
13-year-old is learning about this and
dealing with this is that sucks cuz cuz
this isn't like or or something like
that. This is every single human with
the exception of a few Buddhist monks
and some people that maybe can't afford
it. I don't know. Like every kid out
there is just walking around looking at
the phone all day. 12 hours, 13 hours,
16 hours. It's it's it's not we were not
manufactured
evolve. We did not evolve to this type
of activity. When I walk out of here, as
you know, and we could I could give you
the phone back again, and you could look
at the the reup, which will still be
going right now. We our brains were not
trained to interact in some way with a
thousand people a day. Yeah. That's just
not It's tough though because for you
that's also your livelihood of like
that's your network, that's your social
media, you got to check your emails, you
got to take phone calls. Same thing for
me too. It's very difficult to get off
of it. But you should. But if as a as a
40-year-old, I wish that I was could
could say that I was a little bit more
disciplined in not, you know, falling
into the doom scroll every once in a
while or, you know,
like
I there's only so much stuff that I
still like to talk about because like
I've I've tried to like really provide
present a better my DMs. I always have
funny DMs from girls and it's a funny
thing to just look at like you'd never
believe someone like funny they're just
because of the girls that I've always
hung out with and like I not as much
anymore but obviously like I had my past
with with the adult stars and and all
that. It's like girls are very forward
so just like what's they'll just send me
like like hey I just got to LA can I
like give you or like just are these
girls that you've ever talked to before?
No, no, no, no. They're just like random
messages and like so it's it's it's like
another thing that we weren't really
designed as humans to And what does that
make you feel when you see somebody
nowadays? Nothing. Like it's it's it's I
don't it won't even respond 90% of the
time, but it's just like Well, now it's
honestly not that like if you get 10 a
day, that means No, it's not it's not
that many. It's not it's not that many.
But it's it's it's it's like I've just
always and and that's been that way
since I've gotten here just because I'm
I'm a fun outgoing person and like like
Cindy Looper said, girls just want to
have fun. Like they love going out and
going to the membership club or having
dinner or going traveling or whatever
you know we're doing and know more than
anything they just want to laugh. Just
want to have a good time, make jokes,
like whatever. And so
it's like for me that's like always
something that I've had to like dep
prioritize from a time standpoint. And
that's why I've just been so like lately
just wanting to
make the relationship side work because
it it allows me to like take the the to
to really first of all build something
great with someone and
achieve a level of happiness and close
emotional closeness and like have a
friend, you know, at that level that you
can be vulnerable with and they're there
for you. But it also like allows me to
avoid a lot of distraction.
Uh but I just it just hasn't worked out
for me, you know. Just like for a lot of
other people it hasn't, you know. So how
are you so smooth with women? What's the
secret? I don't take it. I just don't I
like I just don't care per se. Like I
think I think like truthfully like the
more you the more
like effort you're really the more you
show that you actually like are like
affected by any kind of outcome like it
it shows so much like if you if like I'm
not saying to play games if you're if
you're trying to get into a serious
relationship. If you're in a
relationship mindset, then it makes
sense to
be upfront and thorough and and and say
like, "Hey, listen. I I care about you.
Like, why don't we do this?" And then to
fully lock in and not try to not look
like you care. Like, that's your
partner. Be a partner, right? And I just
did that for the past two years. Um,
wait. So, so you're saying in order to
get the initial interest, you have to
act kind of like apathetic towards them.
Like it's kind, you know, it is what it
is. if they do something to try to test
you to see if they can get a reaction,
you're like, "Ah, you know, it's not a
big deal." And is that is that stuff
that they do that you have to be not
affected by or is it just everything in
your life you have to be not affected
by? This is like like this I don't I
hate talking about this. I'm going to
we're going to talk about it, but I hate
talking about this because I don't like
people ever feeling like I'm I'm like
bragging about stuff. It's like a really
big insecurity of mine. I know that. No,
I I appreciate that. I just it's a huge
insecurity of mine and like I I like
it's one of the reasons why I wear
rubber band and I don't you know what
I'm saying? Like I don't wear a watch
and I don't I just But you you have
evidence. I mean we have here that you
you dated the the most googled woman on
the internet, right? Yeah. Yeah. So you
you have evidence of being decent with
with this. Sure. And and Yeah,
definitely. And among you know many
other great women for sure. But but
yeah,
for sure. But but so basically what I
say is this. there there's just so many
like push and pull mechanisms as it
pertains to those like initial meetings
with women and and and and the early
phases and like for me it's it's like
with with girls that I talk to like I
always have like a absolute perfect
level like right where oil meets water
like a perfect level of mix between
compliment
and playful
banter. And that means like I'm I'm
generally like talking a little bit of
like messing around but in a way that's
making them laugh like and making them
feel comfortable to do the same back to
me. Like if you watch any of my content
with either of my last exes like we're
usually poking fun at each other in a
fun way. So I'm doing that early on.
like I'm picking out like little funny
things and that you got to be careful
with this, you know, it's never it's
it's you got to be, you know, like
anyways,
you but you're not you're really not
trying to appear in the beginning like
you don't care. you just really need to
kind of not care in the beginning like
like
you know you it's it's a lot of these
guys get into a lot of trouble because
they they're they're too quick to text
back because they they just get really
excited. And there's nothing there's
nothing wrong with it. You shouldn't
feel bad about the fact that you feel
strongly and you like someone and and
and you know you want to talk to them.
That's great. But but
there's just a lot to be said about
how a girl reacts to your non-reaction
and to your non,
you know, over
desire to like over overstimulate the
conversation. It's it's it's it's a it's
a massive massive thing in terms of
making a girl feel like maybe
potentially they're not your only
option. Maybe potentially like maybe
maybe they they should be interesting
and interested in potentially texting
you and and and asking what you're doing
that day. You know what I'm saying? And
and and a lot of of course comes down to
what your value is. Like what are you
bringing to the table, right? And and
and and for a lot of people, all you
need is is that ability to to make them
feel comfortable and and laugh. I mean,
dude, you you'll you'll see a a ton of,
you know, people that you wouldn't
expect dating way out of their league
because they're they just they just know
how to make a girl have fun, you know,
and and there's a million ways to skin
it, dude. There's other guys that are
really dude, like the other one that's
like a known person here is Banks is,
you know, kind of in a similar boat and
he he's a bit different than me. He's
like a big like cuz I study all the g
these different people. He's more of So
wait, so you're saying this is something
that you like practice and work on it?
It becomes a practice. It's not kind of
natural. No, it is. It is. But it's it's
you certainly just it's just like
anything else in life. You just
certainly become better and better and
better and better at it. you know, as
you as you you know, as the the the rel
the relationships and as the girls
you're going after or trying to talk to
go from all the way up now to most
googled on the internet, now all of a
sudden you're a conversation with Emrada
is like everyday conversation. You know
what I'm saying? because you're just
like, "Okay, like this is a, you know,
another Googled girl from the I've done
this type of I know it sounds crazy, but
but like Banks, for example, is like
he's just a big he turns into he's like
the sweetheart, full-on sweetheart." So,
he's like, you know, meets a girl, he's
already got FL he'll like go grab
flowers from the attendant and like he's
just really like he's super
complimentary like re I'm the opposite.
I'm like I'm a little talker and I want
to like banter. Yeah. And and so that
it's there's a million different styles
if that's what Listen,
don't do any of this. By the way, like
my my my real advice is like go find a
good girl that doesn't need to be,
you know, charmed or or or or like
gameplayed with and settle down with her
and do and if that's what you want and
go do that. like this is not this is
what I was I'm trying to avoid is just
like the idea that that that is an
outcome that you even want in life
necessarily. I think I think guys want
to experience it but it's another thing
that you can certainly get to. It's
another thing that I I I've you know,
it's like when you have I I say this I
wrote this in my second book that I you
know I haven't published obviously or or
had anybody read anything of but I said
uh men grow up
with this desire to every girl in the
world and for a very very select group
of people they uh they are dealt the
curse of actually having the ability to
do
because it's uh it's you know like it it
it it devalues and and and and devolves
such a beautiful thing which is a
relationship between a man and a woman
into something that becomes g almost
gified and and you know um it it seems
very attractive from the outside but I
can assure you it's an empty it's a very
empty um thing if you're doing it for
that reason. If you're if you're doing
it to try to find a a a a partner, then
then certainly, but hopefully you don't
need to play games to do that. How much
on average do you spend on a first date?
Probably like 7 or 800 bucks. Oh, wow. I
got a hotel yesterday so that she could
change before. No, and we didn't stay at
it. I I'll if I'm if
Yeah, but we just she we went there
after. So, she couldn't change in the
restroom.
It I don't know why I did that. I did it
because I wanted to just have a home
base and I it it's Malibu's far. It's
just so It's pretty insane. I'm not
gonna lie to you. I just I I if I do
dates, I rarely do dates. Most of the
time it's like, "Yo, come meet me at
Barney's or or or what? This Aiza trip
that we're going on,
there's like 10 girls coming on it and
probably like there's probably been like
a collective like 150,000 spent on just
that group. What's what's the most
you've ever spent on a first date?
Thousands. I mean I mean f first dates
have sometimes been have been like meet
me at at you know the the meet me at van
eyes jet to Vegas three nights at you
know encors tower suites
you know dinner at Delilah
night out she maybe
because it's not a date for me it's like
because that's not how I don't work like
that. I I I'm crazy. I'm actually like
actually like not even showing you guys,
but like I'm actually like I will talk
to a girl online or whatever or meet a
girl for 5 minutes in passing at Awan or
something and be like, "Yo, like do you
want to go to Vegas?" Like it it is a
first date and like I don't know if I'm
going to like them or not. And by the
way, I might not like them. And what do
you do? I might get halfway into the cuz
I always will be cool with them. It
doesn't matter. Send them away or No.
No. No. Never. Never. No. What if you
find a different girl that you do like?
Happened. It's happened. And what
happened? Suddenly happened. Maybe the
girl that I brought to Vegas has her own
hotel room and
I don't know. Like it's it's 100%
happened. It actually happens a lot
where the girl that you thought you were
going to be interested in has a friend
and it that always that happens. Have
you ever been on a first date and the
girl just like orders the nicest bottle
of wine and you're like, "Well, hold on
a second." Not really. It's no because I
don't I could spot that before I get to
the table. What are the red flags? How
they act in conversation, how they
because you like
how they talk, the things they talk
about, the subject of the conversation,
how they talk about their friends, how
they talk about other people, what they
do for work. Like, dude, if you just got
off, if you just miraculously came back
from Dubai and I don't know why you were
there and you didn't and you posted a
new Hermes bag, I'm probably not going
to go to dinner with you. You know what
I'm saying? I'm probably not going to be
like, "Hey, let's go. Let's go." Cuz you
got to understand once again, I'm not
these aren't dates. I'm like I'm almost
like I am I don't have any kind of
intent. Like I don't really if things
progress and something happens and
there's this or that. And that is why
when I say trying is the worst part
because they know that they know I'm
just trying to curate a good time for
myself, my friends and them or even just
myself and them. Like last night like I
didn't say hey like you know it was
really nice meeting you and like um I
just was thinking like maybe if you're
not busy like I was just like yo like
what she this girl came here for 3 days.
She's from Miami. I was like do have you
been to No Malibu like do you want to go
there? We went there like it was cool.
She left this morning on a flight back
to Miami. You know what I'm saying? Like
they're not like dates. They're just
like they're just having a great time.
Yeah. They're just having a great time
connecting. Join the network. Maybe I'm
going to go to to Bangladesh in 6 months
and want to bring a few people to come
hang out and they're all they all have
say to their friends like I love Mike.
He's so much fun. He's like super just
chill about everything and he just, you
know, like and so for me it's just
always like it's never like it doesn't
feel like a date, dude. Just feels like
I'm with one of the homies. You know
what I'm saying? and just happens to be
a hot girl, you know? So, it's like
different. I don't I don't even know how
to explain it to people that live lives
that make sense. You know what I'm
saying? And like mine doesn't and it
never has and might never will. What's
the biggest waste of money you've ever
spent? Girls.
No, I don't know. Um, cars. Cars for
sure. Cars are the worst. What What
Okay, so how did you What was the
biggest waste of money that you spent
money on on a car? They're just they
just dep they're just and I don't I
don't I mean that car that the RSQ8 I'll
be upfront I paid I bought it brand new
2025
2024 2025 whatever it was it wasund
185,000
and then the the the buildout for it was
another 80 one of a kind. No, not only
that but like that car weighs 6,500 lb.
Appreciate it. Okay. So like, so like
everything I do is like slightly in the
vein of like being a cheapo. It doesn't
even matter. Like when it's an expensive
car, like you ain't going to see me in a
McLaren cuz it doesn't hit the curb. Do
you ever get self-conscious or like
insecure when you're dating that girl
that every other guy wants to get with?
For for whatever reason, I never do. I I
It's It's the It's the weirdest thing,
dude. I don't know. That's one thing I
don't know how to explain. And it goes
back to the same rationale I guess I
give for for people early on in the
relationship which is like in their mind
they're just like dude if if if like if
I do something stupid or like make a
mistake of some sort he's just going to
like as much as he loves me like it he I
I've always had like that type of policy
like if you you know if you do something
up like I'm just going to like see you
know what I'm saying like I'm not doing
anything
I've never cheated in my life. You they
every girl I've dated for the past like
10 years has my passcode.
So So I think it's I think it's
reciprocal, right? It's like it's like
they I I I operate under a
oath of of of of trust and
of respect, right? And so like so like
I'll give you that leash and I've never
I've never been bitten on the hand by
it. I mean even even with Lana who like
obviously there was so much like
wild conjecture on like how that
relationship would work and obviously
she was retired but like dude she was I
never had she would she would get
messages from DMs from every football
player last most googled person on the
internet girl every football player
every rapper every athlete every
business person you could ever imagine
and as soon as the message she would
come in she would be like what are we
responding what are we responding what's
our response like like I I like do you
want me to respond to this? Do you not
want do you want you know what I'm
saying? And then why would she respond
to any of them? Well, like or no, we but
simply No, no, no, not even. It's simply
the fact that she would just show me and
be like like listen just so you know
this is coming in like sometimes I would
know the person and be like, "Dude, like
what are you doing, dude? Like this is,
you know, I'm dating this girl, right?"
Like, but there's no one that came
through where you're like, "Oh, like no.
Ne never. Just because I don't know why
I don't know what Let's say like Drake.
I mean, maybe he was one of the people.
You know what I'm saying? No, but
certainly, okay, I'll tell you what.
I'll tell you what. If I'm early stage,
like if I'm just talking to a girl that
I intend on dating and and Drake,
there's like a select group of people
that certainly I would be like, "Ah,
dude, 100%." But I think But what would
you even entertain? What do you mean?
Like if Drake DM'd like, "Hey, what's
up?" Like, well, well, here's the thing.
Well, here's the thing. Here's the
thing. There's this like there's this
like social media thing where like like
uh every as they say like for Drake
specifically like every girl's in a
relationship that that can't get DM'd
and touched by a guy unless until Drake
comes but truthfully dude I'm telling
you and I I swear to you and I truly
believe this. It's just it's just not
the case. Not every guy is a cheater in
Not every guy in the world is a cheater
and not every girl in the world is is
going to to to leave you for a super
celebrity. They're just not they're I'm
telling you it's just not the case.
There's a be the the ones that the ones
that are to me that are at risk are
girls that have never been around it.
So, like if you're if you're a if you
live in Memphis and you know your
girlfriend doesn't even have Instagram
and Drake somehow finds a way to see her
and she's just so But dude, a lot of
these girls like have even if they
haven't hooked up with a lot of the
guys, they've seen just how
gross and and and and and
demoral like the this entire space is
and they're off it now. They don't want
it. They don't want to be a part of it
anymore. They like you tell them that
there's a a Drake party in the hills.
They're not going to that party
specifically because of that. Anyways,
like I said, this stuff's like it's fun
to talk about, but it's just so it's
just not it's it's like dude, the amount
of like moral guilt and like the moral
dilemma and like even for me, like I'm a
Christian, so like the religious dilemma
for me has been more pain than it's been
good just because
it's just I don't know. It's it's it's
it's just hard, dude. It's hard to it's
hard to have that to have that type of
scenario where where you know and it's
not and and one last thing on it. The
one last funny thing on it is it's not
all money either. That's that is that's
the that's like the biggest
misconception
is that like is that like you're at risk
from somebody who has more money than
you. It's just not the dude. Like I know
a ton of really really wealthy people
that 1,000% wished that they had the
game to be able to do it and cannot do
it. They cannot do it. Does not matter.
Doesn't matter how much is in their bank
account. Doesn't matter if they fly
girls out. It does not matter because
it's it's it's a comfort thing. It's a
humor thing. It's a aura thing to use a
word for Gen Z that is just to to an
extent it's just not teachable. It's not
viable. It's not. So, if someone does
want to get better with women, how do
they do that? Because if you just said
it's not teachable, you can't buy it. Go
into the resistance. Again, go into the
waters. Get out there, talk to girls at
the bar, talk to girls at the grocery
store, you know, like if you have to
manipulate a joke and and and really
like practice it, then go for that. But
I mean, dude, like so like when you if
you're if you're if you're wanting to
become some sort I'm not once again like
promoting it, but if you're wanting to
become some sort of like Kasanova, like
like high level at it, it's it's it's so
much deeper than that. It's like really
being able to think on your feet,
understand their, you know, by minute
desires like when you've been at a
restaurant too long, it's time to move
locations. Like it, you know, like I was
on a date last night. You know, we the
the the the
I have funny stories. Oh my god. The the
the the manager, the GM at Nou Malibu
got swapped out. That was my guy. He I
he I could sit on the rail at being on
the rail at Nou Malibu is
that is where you want to do your date.
What is the rail? It means you're on the
water. You're literally sitting table
rail waves crashing on the suns setting
beach at No Malibu. So you you I had my
GM there and I would I would text him be
like day of and No Malibu in itself is a
tough res but that's even a sit inside.
Then there's tier 2 which is outside
then there's tier three which is like
close. Then there's the rail, right? And
the rails usually you know it's like
there's Tiestto and there's this person.
So, I get there last night and I had to
do it through the GM in Newport and he
had to set me up and I and I go inside
and they said, "Come, oh, Mike,
welcome." You know, like here's your
table. And it's like tier two. And so
I'm like, "Okay." So
now I'm now I'm like I still I'm still
fine. Like there's no issue. We're still
here. But like I like to I like to show
up as much as possible. So you know it's
we order some edamame, she gets a drink,
whatever. And then I say I got to go to
the bathroom. I'm not going to the
bathroom. I'm going to the the hostess
stand. GM, hey, listen, man. Like, I was
close with Troy. Like, I know we don't
know each other on that level yet, but
like this is the first date. 5 minutes
later, waitress comes and say, "Hey, um,
we're just going to move your stuff."
Like, you guys can get up and go to the
table on the rail. We're just going to
move your stuff over for you. You know
what I'm saying? So, like, it gets to a
point where you're doing micro
calculations that involve other people
on data TV. So, like it, you know, like
if this if this girl is impressed by
that, then is that a good or a bad
thing? If she's impressed, I don't know.
It depends on what you're after. I just
got out of a relationship. I I don't
know what the hell I'm doing at this
point. I'm just I'm just, you know, like
I I wasn't even aiming to have anything
happen like necessarily. Like, I just
was I like going out and having company
and and eating good food and but I like
to do everything
by utilizing the relationships that I
have the best I can and showing up in
the best way I can. And so that's advice
certainly to people who are trying to
talk to like do do the best you can to
set up for success. Truth truthfully
like people think chivalry I didn't I I
made the mistake I was paying the valet
guy forgot to go around and open the
door for her you know and and and you
know people like people go oh you're s
for doing that or whatever dude wake up
go around the car and open the door for
the girl. You know what I'm saying? If
if that's all you got, if all you got is
that move for the night because you
don't have the rail connection or you
know what I'm saying? Or whatever it is,
like go bring bring the chivalry back.
You know what I'm saying? Whatever you
can do, show up in the best possible way
that you can. You know what I'm saying?
That's that's I mean that's a piece of
advice. But but certainly like keep it
light. Don't overdo it. Don't and don't
go to the other side of the spectrum
either. Do I can't even tell you how
many guys mess things up by renting the
Lambo or or Dude, like it's it's so I'm
telling you man, like if you can just
learn a little bit about humor and a
little bit about conversation, pick a
topic that you think is fun that she's
going to be interested in. If you think
there's a hot show that girls are
watching and you want to talk about um
uh you know, 90day Fiance, Love on the
Spectrum, bro, go watch a season of
that. And I guarantee you that you bring
that up at at at you know Tokamadera or
something or wherever you guys went and
you say like hey I'm watching this show
on Netflix. I'm sure you've never heard
of it before. It's called Night Day
Fiance. Like if that's the game you got
to play then do that. You know what I'm
saying? But I mean
for me it's it's been it's been like how
can I turn this off? Like that's been my
desire for the past five years is like I
want to I I've been much more focused on
trying to on trying to settle down and
and remove that that aspect from my
life, you know. When's the last time you
got rejected? It's hard to say because I
can't remember the last time that I was
interested in someone.
I cannot remember, dude. It It's Bro,
it's been I'll tell you this. Okay, I'll
tell you this. I've had DMs go
unanswered. I'm not a huge DMER. I'm
just not I I I do respond to DMs, but
I'm just not a huge like proactive DMER.
I used to be more there's been a couple
girls uh you know that that didn't
respond to my DM. And I consider that a
rejection to extent even though they've
probably got a million and maybe might
not even seen it. And sometimes they'll
respond a year later. You know, I've had
that happen too where they'll be like,
"Oh, I saw you DM'd me. I just came
across your profile or whatever." But
rejected.
I don't freaking remember, dude. When's
LA? So it when you get rejected or when
you've got rejected and they they don't
respond, do you feel anything or do you
just It's just like whatever. No,
nothing. The only thing that makes me
feel anything is when I get to a point
in a relationship where I have feelings.
And that for me is much later than the
average person. I only date.
girls date, like truly date girls that I
really really
like love.
Other than that, there's no in between.
There's no in between. There's there's
that and there's that's like the homie.
You know what I'm saying? like we we you
know maybe we mess around. We had like
but like I'll know within a a very like
with my last girlfriend like I knew
pretty quickly like that I was going to
that I was going to date her and then
everything else shuts down, you know? So
it's it's um I don't know. And then and
then the rest of the time it's like it's
like yeah certainly it's like I just go
out and have a good time and and you
know
try to show them a good time and like a
lot of them are also creators and so
like they have questions they want to
know they they want to pick my brain the
same way you do on on on any given
topic. You know the the girls I was with
last night as a creator we sat we had
dinner you know we we we hung out and
and you know now she knows she can hit
me up if she wants to hike or she wants
to you know what I'm saying? A lot of
them end up becoming friends. I end up
being people that I'm friends with, you
know. So, um, but I but I'll know
within, you know, the first little while
if it's going to be somebody that I'm
serious about and uh and then I'll
probably usually take about a good year
to get out of the relationship too and
I'll be pretty sad for a while just like
anybody else, you know. So, this this
this last one was was rough. And uh even
though truthfully, it was it was my
doing. Um I just I just think as you as
you when you build those relationships,
you kind of no matter whose fault it is,
it's it's painful, you know, and just it
just wasn't working out and lack the
compatibility that we needed. Um but it
will work out at some point. It will.
All right. Well, we want to be
respectful of your time and we really
appreciate with you guys forever. This
is Dude, this is fun. Is there anything
Is there anything you wanted to talk
about that we didn't ask? Just 10 time I
mean 10en time burger for sure, but I
mean just just briefly I mean we're it
it's it's been so conceptual and it's
taken so freaking long to get to a point
of uh of of of actual brick and mortar
locations and like it's like it's like
with CPG like you can you can create X
dollars worth of product and you can get
the distribution. signing leases for
actual bricks is a major and and and and
and I think I don't know if you said
this or not, but you definitely know it.
The the the the the service and food
space is terrible. I mean, it's so hard.
It's like the hardest space to to to
make money in and to do, right? But
finally, we've got some good partners.
We'll open probably LA, Miami,
Vegas. Vegas for sure. A great one on
the street. Yep. 100%. And if we can
find the right location in the near
term, uh Nashville, Cleveland, Austin, I
think are our target sites to start. Um
and hopefully soon enough we'll have,
you know, you'll be able to finally have
1010 burger. Right now it's just the
festivals, events, food weeks, that type
of thing. I really really want to try
1010 burger.
Grim knows and all my close friends
know. Burgers are like the food that
when I was a kid, I mean, even now, if I
go to a steakhouse, if I go to any
restaurant and they have a burger, I I
don't even get the menu. I get the
burger everywhere. Anywhere I go, if
they don't have a burger, I'm cooked.
Like, I don't I don't know what I'm
going to order. So, where do you live
now? I live in Vegas now. I grew up in
SoCal. Okay. So, you know, I'm like
credibly able to talk about burgers
everywhere. Like, I know the inventory
of every city, like even on the NorCal
side. But for Vegas,
you guys finally got some representation
there. So So what what do where are you
going right now? Dude, I don't In and
Out and Out just because it's easy. It's
I'm going to bless you right now.
There's a burger in Vegas called Stay
Tuned Burger. I haven't had it. It's in
a bar off the strip. It is phenomenal.
It is phen it is such a great burger,
dude. think I gave it like a 94 or 93,
which for me that's like that's unheard
of levels. Like my highest is like a 96
in uh San Antonio. Uh there's one in
Santa Barbara that's a 95 as well. Third
window brewery. Obviously LA's got a
number of like 93s, 94s, but I'm telling
you, Stay Tune Burger is very good. It's
in a bar. You have to go in. It's really
strange setup and I there's you know,
it's in like a bar and there's just a
window and it's like almost like the bar
is not called Stay tuned. It's It's a
different name and you go and you get
the burger from there. I'm gonna get
that burger and I'll let you know how it
is. I I already know how you're gonna
enjoy it. Like I'm my rating system is
like tried and true. So and and
Smashburgers are your top two. Yeah, but
I can but I have every burger. I've had
every restaurant. Luggers and and for
Charles and everything. What do you
think of the Habit? Habit is amazing. I
think as far as chain is concerned, it's
a good burger and I mean it was one of
the first burgers I ever rated because
Nadot was a fan and so we did a we did a
rating of it uh at at at the 100 Thieves
headquarters like seven years ago or
something like that. Habit's a good
burger for me. I always based a lot of
my stuff on as far as chains is
concerned on Shake Shack and obviously
as Smash really came up. Um but but you
know listen like right now as far as I
know we're oversaturated on
Smashburgers. Everyone's tired of
hearing about them, but truthfully, in a
lot of the secondaries, they don't
exist. You can't get one. It's Philly.
You could get It's not good. You maybe
can't even get one. Nashville's got a a
a place um uh I forgot the name of it
now. Um but but some of these cities
have no smashers. None. Let alone the
quality of the first time you ever tried
a SoCal smashburger of of like For the
Win or or or or um or Burger She Wrote
or heavy-handed quality where you're
just like my life just changed because
of how the crispiness of the edges of
this burger melted with the American
cheese, the potato bun, this sauce. I I
don't want any other type of burger.
People in Detroit haven't had that. So,
there's a hole in the market and and I
intend to to to fill it. Have you had
Dang Burger in Santa Barbara? No, but I
feel like someone told me. I'm telling
you, if you ever get a chance to go to
Third Window Brewery in Santa Barbara
once, I think it's only I don't know if
it's every day. They have an American
Wagu smash burger there, that's that's
absolutely insane. But no, my number one
still remains as last place in San
Antonio. Mark at last place Burger.
Well, I'm excited when you open it up in
Vegas. I'll I'll try it.
It would be common for sure. They look
good. They look like they look
delicious. I was secretly hoping you
would come with like three burgers. And
you would think to a business podcast,
but I I mean, you know, I came without
burgers and not thinking we'd be talking
about how to pick up chicks. I also
actually think that Smashburgers are not
as saturated as you think. Like I think
the Pub Burger is way too oversaturated.
It's just not a great burger. It's a
good one, but I think that it's overdone
and they all taste kind of the same.
There's definitely so much more room in
the market and like you've you've even
you've just got other stuff going on
like Philip and NADC in Austin just
opened in New York as well and that's
not even a smash. There's people doing
nons in my eyes there's probably always
room for more burger places. I had the
same experience in life as you did as a
kid. I grew up and it was the only thing
I wanted and it's still pretty much I
just can't all the time now just because
from a weight standpoint. So, we're
gonna Yeah, I'm worried that that that
my time's going to come where I can't
get a burger. Probably you got a lot of
metabolism left in that body. Thanks for
We're going to do rapid fire questions
just to round this out. Okay. What is
your biggest insecurity? Probably my
inability to to to to this is such a
meta answer. Like find that emotional
closeness that I that I want. I know
that's cra I know that's crazy. I just I
don't know. Or also, I don't know, maybe
my knees. Your knees? You got like weird
kneecaps or something? No, I just I just
have battered my body so badly that like
my body's falling apart. Like my my like
true athleticism maybe. I don't know. I
don't I've gotten to a point I think as
you get older you just really shed a lot
of insec like they still exist, don't
get me wrong. Yeah. Or like you kind of
rightize them with other things. I don't
know. But there's I'm there's nothing
that I tremendously like dislike about
myself, right? Like I I don't know. I I
I I'm actually a pretty big big fan of
who I've become. What is an invalid
criticism you get all the time? Probably
that
I I think that people think that I like
certain people will think that I think
like extremely like highly of myself to
a point that if you ever met me out in
person that like I wouldn't be your best
friend. You know what I'm saying? And
like I really do like and and I hope
that someone that watches this show has
met me in person before and has had a
20-minute conversation where they cried
on my shoulder about their family or
something like that because I've had so
many amazing interactions. Um that like
I I feel like sometimes my delivery
uh is a little bit a skew from who I
actually am as a person, which is like
someone that like really does deeply
care about other people. Um, and and and
I'm I'm definitely imperfect and
definitely like misunderstood because of
the space that I'm in. But I I think
like that would be the thing. Like if
anybody ever thought that like I just
wasn't like a kind person cuz like I I
truthfully like believe that that's like
my biggest quality is like my ability to
care for other people. What's a valid
criticism your mom would give you? Oh my
god.
Um,
she definitely like doesn't like me like
think like
like she definitely thinks I spend too
much time with girls and just like
wasting time on like that's like not
super and and ironically she might say
that like she might say that and and
this could potentially even be true like
she might say that I don't I that I even
she might say that I care too much about
myself Maybe
I don't know. Maybe she would say that.
I don't know. I called her today and I
literally only asked about her the whole
time specifically because one thing my
biggest strength dude truthfully is my
awareness. Like I I'm super aware of
like places where I'm starting to like
mess up and like and need to do better
in. And that I think is like the great
that I think is like the greatest skill
you can ever have in life is like being
aware of like your shortcomings. You
know what I'm saying? And and being able
to rightsize them. But she would just
say, "Dude, you're you are spending too
much money. She's not the right girl for
you, and
you know, you shouldn't you you need to
get more sleep and to eat better or like
something like that." Moms just stay
moms forever. They never stop moming.
You know what I'm saying? It doesn't
matter what level of success you have in
any department. They're going to Moms
are going to mom, you know? Does
frugality ever bother your wealthy
friends? No. No. No. It's their favorite
joke. It's an object. Okay. So, what is
something that you do that's cheap?
Like, what are the main things that you
cheap out on? I really don't anymore. I
think it became a joke, but like dude,
like I'll certainly like I'm definitely
going to be the guy like that if we all
get lunch together, I'm probably going
to be like, "All right, where are your
cards at?" You know what I'm saying?
Like, and I mean like some of these
lunches are expensive, dude. Like, if
I'm What do you mean, where are your
cards at? Like, dude, like the bill
comes the bill comes like I'm generally
not like, "Okay, like I got this."
That's reasonable. That's what I said.
That's what I said. And these people
have money too. So, like the fact that
they're they think that I should just
like pay for or like I don't know. Like
I guess I'm just like I always feel like
there should be a fair distribution if
that makes sense. We're getting better
at that too. Like sometimes like one
person will order a soda and I'm like
well they pay a few dollars extra cuz
they got the soda for sure. You know, it
makes sense to me. That just I I'm
actually I'm a fan of that. I think a
fair distribution is really important so
because you're you're aiming towards an
equitable kind of like arrangement and
if you're not then what are you doing?
Well well also like it should be it's
sometimes it has to be proportionate
like like like with Rich from Fashion
Nova for example like
he wants to do stuff that like I can't
do. So, like if you if he really wants
me to come along, like unfortunately,
dude, you have to have a
disproportionate like
like dude, like there's no world where
that yacht that you're talking about in
South of France is on my is in my
budget. It's just not, dude. So, like I
can give you 10,000 bucks maybe, but
like you have to cover the other
$800,000. Like, I can't do it. There's
nothing. Is there a ratio though where
then it just seems like petty? Like if
he's like, "All right, give me the 10
grand." No, I told him to do it. I told
him recently to do it because he has
friends that think that way and they're
like, "Oh, he should he's got billions.
He's worth he's a decad billionaire."
Yeah. Like he should just pay for every
No, I don't think that's fair either. If
he's he it should be proportionate at
least, right? So if he's paying if if
he's paying X% of his money, which like
it doesn't matter what he does,
like you should probably at least if
that's only $12 for you, give me 12
bucks. You know what I'm saying? Like
that's how I feel. I told him that the
other night at his house. I said, It's
reasonable. I understand that. Yeah.
Yeah. So, I don't know. It's a weird It
just becomes a point where it's like to
give him $10 is not even worth his time.
No, he'd rather just not even touch the
bill. Exactly. Get sick. All right,
Mike. Thank you so much for coming on.
Let's do this again. Hopefully, you guys
enjoyed it watching it from from Graham
Staff and Land and and and and Ice
Coffee Land. And uh thank you. Also, big
shout out to White Glove Estates for
giving us their showroom on Sunset
Boulevard to film in. We'll link to
their info down below in the
description. Any luxury high-end
remodels, furniture, staging, you name
it, they handle all of it. It's really
high quality stuff. I mean, solid wood.
Thank you guys. Till next time. See you.