I Helped A 60-Year-Old Build An AI Side Hustle In 90 Days ($10k/month with Claude)

Nurse Jen, you're you're a celebrity now. I I was just looking at uh YouTube and uh I think I think it's sharing my screen here. Uh I got about 592,000 views in the last 7 days and you brand new YouTube channel, 492,000. So you're you're going to pass me up very soon and I couldn't be happier for you. So [laughter] uh welcome on to the channel. Thank you so much for coming on, Nurse Jen. >> Thanks. It's good to be here. Good to meet you. >> Awesome. Awesome. So, let's go ahead and just go through your story uh really quickly. So, first of all, the the first time that you you ever heard of me. Obviously, Nurse Jen is one of our community members. She's had an amazing amount of success on YouTube, she went from zero uh to a full-time income in just a few months. Um you know, she's getting almost as many views as me now on YouTube, which is awesome. And uh she did it very quickly. And yeah, let's let's just start back from the very beginning. Maybe give a little bit of a background about yourself and then also where did you make first contact with uh the Shane Shane Hummus brand and the Shane Hummus YouTube channel and kind of uh went on this this journey that you've been going on the last few months. >> Um well, I've been a nurse for 33 years. Um I worked in a lot of different specialty areas. Um the last being teleaalth for 12 years. Um Kaiser um was a good employer. Um but the COVID, you know, pandemic years were really hard. Um we we were we had the luxury of being home, but we had um you know, some days over a hundred calls sitting in our queue at any given time during an 8 to 10 hour shift. So um I think after that I started to really burn out. Um, I had started looking for alternative remote careers because I'd worked from home for a long time already then. Um, and I didn't have any interest in going back into a workplace. Um, so in the process of looking for what other remote job opportunities there might be, I stumbled across your channel and when you were doing a lot of um, remote job content. Um, nothing quite panned out or felt right in those. Um, but I still followed your channel and one day probably January or February this year, you the um in one of your videos popped up the ad for your um info session on your program um on the CGE program and um I it just hit something in me. I had tried a couple of other um I tried a nurse coaching program a about a year and a half ago that was not a good fit at all and I tried a um another remote work program to try to redirect out of nursing and that didn't work. But I attended your seminar and something just clicked and it felt right. And I don't do impulse purchases, especially big ones, but I I took a day or so to think about it. Um I I'm thinking back now. I think I talked Yeah, I had a com phone call with one of your coaches and just decided this was this was the one to do. I had actually never really thought about doing a YouTube channel. >> [laughter] >> the thought of looking at myself on a camera was I couldn't even imagine it and all of the support I just uh from day one um I had a little bit of a delay in starting cuz we had a trip planned um so I think I did one or two videos then we went on the trip and the minute I got back I started into the courses and hit the ground running and my goal was to put out three videos a week and I've been putting out videos every other day since mid to late March. So, >> got it. Wow. Wow. Okay. That's that's a good that's >> and I quit my job. [laughter] >> And you >> the the job that was very stressful, very you know stressful from it and and that's something that of course I can relate to the pandemic was >> I was in the exact same boat. Of course I would say hey nur nurse I'm not trying to compare pharmacists to nurses. I think nurses are even more stressed out. You guys work even harder than pharmacists, but yeah, it was it was definitely >> all of healthare got spread thin. So, yeah, >> definitely definitely. Yeah. And I I was in that same exact boat as you and and so that that makes me so happy to hear that that uh we were able to to help you um you know >> move on to your your second career now, right? As a as a someone who helps uh educate on a much more mass massive level. So that's amazing. Um so okay so you you so you came in through the remote job videos I was just talking about jobs different different options for different people and sharing that and then >> you you uh nothing quite worked for you there but you just looking at different options and you ended up uh continuing to watch my videos and then uh you attended the live training which by the way live training links in the description the pin comment below guys check that out for sure um so you attended the live training um those do take a lot of time and effort from me uh you I would bet. >> Yeah, they they they really do. Um, but they they you know, a lot of people love them. They give a ton of value. We also give away some really great tools in the live training for helping you pick your niche or seeing uh what what the right niche would be for you. And it what's one thing that you said that was very interesting is you could not have imagined yourself being a YouTuber just a few months ago and now you're a YouTuber who's getting almost as many views as I am. And I've been I've been a YouTuber for for quite some time now, which is which is interesting. And I think one thing I want to say about that is a lot of the time the people who have the most value to share don't necessarily think that they're qualified or they think they want to share that value. I think this kind of goes back back to there's this thing called the Dunning Krueger effect that you know people may be aware of. It's it people who aren't experts at things think that they know everything about the thing and then people who are experts realize how much they don't know and so that they think that they don't know a lot about the thing. And so chances are if you have like let's just say 10 plus years of experience in your career. You are 100% an expert on something for sure. You're 100% an expert on something. And you just said you had 33 years of experience. So without a doubt, you're an expert and you should be sharing that expertise. You should be sharing that that value uh with the world, which is what you've been able to do in mass now and and help a ton of uh people. And yeah, if if you want to talk about like maybe like how did you stumble upon your niche, if you want to go into that a little bit? >> Well, I um I will say that I was working in the job I worked at. I got a lot of calls from patients who um either didn't feel like they had had enough time with their doctor, they didn't feel like their questions were answered, they or they didn't know how to access what they needed in the system. Um and I and I knew that there was a place for nurses in this. There is actually a whole um growing industry of nurse advocates out there who work with patients, but I didn't feel like that was what I wanted to do. One for when I was burned out on that um individual patient contact and doing multiple sessions with, you know, a day with people. I didn't feel like I was ready for that. But I knew that that was a place where there was an information gap for patients. Um, and I knew from talking to patients that a lot of it was that they just didn't know how to ask for what they needed. Um, they didn't know the right words or they didn't know how to structure it in a way that doctors would hear it. Um, and so that's where I thought that advocacy um was really going to be where my niche was. And that was my initial niche was that's how it was worded. I don't I should have it pulled up in front of me, but I don't. Um it's turned out to be a little bit of a combination of that and also how to age well, how to uh more and more people seem to want to stay independent and active and strong. There's a lot of seniors who live alone and want to stay that way um and want to be able to stay that way in a safe and healthy manner. So that seems to be where things are shifting to. And I I kind of understand that. U part of it for me starting this channel. Um I'm 60 and I don't I made some bad choices with relationships and money in my past and I don't have a lot saved for retirement. So whatever I'm doing now I'm probably going to have to be doing for a while. So, um, you know, and I understand that and I want to travel and I understand that desire to stay healthy and strong and fit and not, um, lose that independence too early. >> For sure. For sure. >> I think I think I can come as a nurse and as somebody who's going through similar things, which I think makes me relatable. >> That's awesome. That's awesome. Um I would say let's just say okay so so you join the program just backing up just a little bit. So you join the program, you go on vacation right away, right? So it wasn't like the perfect timing, right? So you go on vacation for like a month right away. You didn't quite get started right away. Uh so take off was pause for a little bit, but then you come back and you start taking it very seriously. And with I I believe if I if I'm uh you can correct me if I'm incorrect here, but about a month and a half in or so after taking it seriously, your your first video really starts to take off >> and uh the channel starts to take off. >> Yeah. about a month and a half in or so. Awesome. >> I think so. Yeah, >> that video I think now has over believe like 700,000 >> Yeah, 700,000 uh views and uh you know Oh. Oh, actually that one has 600,000 views, but then there was another video you posted right after that. >> I know. >> Which I didn't even actually know it had gone cuz it took a while. That one took a while to get to it. It was just kind of there and then all of a sudden I looked at it one day and it said 500,000 or something. And I was like, >> "Okay, >> that's [laughter] awesome." >> Well, so how did it feel the first time you you wake up one morning, maybe you look at your phone, maybe you look at the computer, and you're just like, you know, you're rubbing your eyes and you're just like, "Whoa, is that is that a glitch? What's going on?" When you when the views first took off, how did that feel? Take me back to that moment. It it I it it was it was that because every morning when I get my coffee, I sit down and I open my laptop and I just check in on my channel and see how and I was like and I think it was at like a 100,000. I think it was my first video that did that. And then when I refreshed it a little bit later, it was at 200,000 and then and then it I mean when it got up to 400,000 I was I called my partner and I'm like I don't know what's happening. [laughter] And hopefully you guys celebrated, went out to dinner. >> Yeah, we did celebrate. >> It's a weird feeling though because you're like, "Oh dear, is this it?" And then and now I have to keep this going like is every >> or is the next video going to be a flop and this was just a one-time thing. So, so you know, if that happens to people, just keep the faith. It'll it'll keep growing. Once you have those viewers, they keep coming back. Not every video is that successful, but >> Right. And that kind of that kind of >> Yeah, that kind of ties into the thing that we'll we'll talk about later on, which is kind of the randomness of which videos take off and which ones don't. Like I've >> spent like this is why I try to tell people, you know, I tell people this and they none of them fully believe me. They'll like 90% believe me, but they don't fully believe me until it happens to them, right? And I can I can tell they're like, "Yeah, okay. I kind of believe you, Shane. But I tell people that really like I you can put a 100 hours of effort into a single video and I've done it before. I've made this mistake >> where I put a 100 200 hours of effort into a single video and I just know it's going to absolutely crush and then I upload it and it's crickets. Nobody nobody cares. You know, it gets like, you know, almost no views. And then there's another video where I'll put 30 minutes of effort into it and I upload it and I'm just like, "Wow, I don't even know why I'm wasting my time uploading this. it's it's not going to do well at all and it just absolutely crushes. And that that's what made me realize it's really just the idea of the video. That's what people really care about, especially in educational content. Like they're just there to solve their problem. They just care about the idea. That's it. Like they don't care about how much effort you put into the slides and, you know, making sure it's the right font or any stuff like that. They don't care about that stuff. >> B-roll, >> fancy B-roll. No, it's just the idea. I don't spend I will say I don't think I I I would say I rarely spend over 30 minutes edit editing a video anymore. I the ones that did best were the ones I just put captions on important parts, put my, you know, speaker thing on because I used the script to edit that. You can make your own templates and >> and um maybe a couple images for things that needed explaining and the chapters >> and put it up. The ones that didn't do well were the ones that I actually, you know, add research B-roll and added B-roll and put in some fancy graphics. >> I have a good mic. >> It's so good. I record on my MacBook. It's It's all She she And you record with the webcam, right? On your MacBook. >> I record with the webcam on my MacBook. It's a MacBook Air. Um Apple can sponsor me. [laughter] And I record in my my camper van is my recording studio because it's the cleanest, most modern kind of setting that I have. So if it's whether [clears throat] it's parked at my in my driveway or parked on a you know >> underneath a bluff in Utah, I'm that's where I'm recording. So >> Oh, I love it. I actually didn't realize that. I didn't realize you were recording in the camper. That that even makes it cooler. I thought you were recording at home pre-recording and then you were going and traveling everywhere. So that kind of brings us to the next point which is >> you know YouTube you you about a month and a half in your video takes off. You go from zero to a full-time income in the first month after your your video takes off, right? And >> yeah, six weeks. Yeah. >> Six weeks. Yeah. Zero to a full-time income. You're able to quit your job each month. It's it's gone up from there. Um if you're comfortable, you can talk about like approximately how much you've made each month. Uh if if you'd like to. >> Um the first month was right around 6,000. The second month was right around 8,000. This month will be right around 10,000. >> I love it. I love it. So >> that just just from YouTube, just from AdSense, >> just from AdSense. Then you've also got the sponsorships, your your other other methods of monetization, which are a little harder to add up at this point, but they're they're definitely going to be taking off here pretty soon, too. So, you basically went from >> Yeah. And I do a little bit of affiliate stuff with Amazon just cuz I wanted to be able to offer my viewers some trusted products for healthcare. >> So, but it's I mean, it's a little extra. >> Yeah. you just got your first sponsorship with an amazing company that >> is is a great fit for for for >> for everybody who uh works on the channel as well. And um >> great. So, so you got all that stuff going on. The point is you went from zero to a full-time income. Now you're probably, you know, at a six figure run rate now. You went from zero to a full-time income and you were able to quit your job, which was very stressful as a nurse. And then you got to go and have the lifestyle that you really wanted. you were telling me about your lifestyle and I was just like, man, that is amazing. So, let's let's talk about a little bit more about that. I actually didn't realize that you were recording while you were traveling in the camper. So, that's that's even cooler. Yeah, that that adds another layer of coolness on top of everything else. So, let let's talk a little bit about that. >> So, yeah. Um about a little over a year ago, I bought the most beautiful camper van from the most wonderful company. Uh, is it okay if I mention them on here because they just featured me in one of their blogs, too. So, um, Neuvo, New N O V O, Nuvo Vans. They're out in Las Vegas. They are amazing. And they build these beautiful vans with really clean, modern interiors. So, it was perfect for recording in. And they did they have a blog on their website, and they did just do a write up about me and my travel and my channel. So, so it's on there if anyone else wants to read that. But, um, and there's pictures. Um, but yeah, I've I traveled through in the spring I traveled down to their open house in Vegas. And so, some of my videos were recorded um at the um where is that? It's um Tonapa, Nevada at right. I'm parked right at the there's a um they call it the car museum, but it's basically it's old cars that are partially buried in the dirt and like people have done art on them. It's an art installation there. So, I parked there and I looked around and then there was nobody there. I'm like, I have to record a couple videos. So, I just popped open the door so I had natural light and a couple videos. There's some recorded at a campground at the base of the Sierra um Sierra Nevada. And um let's see, I did one in the campground in Mammoth Lakes. >> And then I've done a couple um we then traveled out to Colorado for the Peace Love and Bands Festival where I did medical support, too. But I recorded a couple there. Just parked in the field in Ry, Colorado >> and back across back across Utah. So, >> so now the goal is to record a video in every state. That's got to be >> every state. I guess that I guess that maybe should be my next goal. Never thought about that. [laughter] >> There you go. That That's actually so cool. So, I I think this demonstrates how YouTube is one of those businesses and there's very it's very rare that you can have something like this. Like I I can't emphasize how rare this is. YouTube is one of those, you know, sidehustles, businesses that you act actually can do, you know, while you're fitting it around your lifestyle, you know, and I I've done the same thing. I've been traveling the world >> for the last 5 years now, and, you know, I've been able to do YouTube while I travel the world. There's been two months, there was one time where I spent two months at a time without working at all cuz I just pre-recorded the videos and I, >> you know, I uh I I was two months ahead, so I just didn't work for two months at a time. Uh there's been lots of times where I haven't worked for a month or >> I need to learn that. >> There you go. That that might be the the next step. Yeah. Pre-record ahead of time. >> And uh but but the point is it can fit into other things that you do in your in your lifestyle. And there's really not that many businesses that are like that. That is that is extremely rare. People say that businesses are like that, but then they they actually turns out it's not like that. You know, they'll say something's a side hustle when in reality it's it's really like a full-time business that takes 80 hours a week. But YouTube does actually give you that ability to uh to to do that. And that's why it actually works as a side hustle where you can truly do it on the side while you have a full-time job. And then if you want to, you can work really hard and and make, you know, even more money. And I do have a lot of clients that do that. But if you want to, you can choose more of the lifestyle route where you just want to have like a really awesome uh uh lifestyle and just work like a few hours a week and and make really good money. That's actually what one of my business partners did. um where he he you know he's a very he had a great business getting like people incredible results and he just decided you know what I am just going to perfectly optimize uh around lifestyle and I only want to work 4 hours a week or less and he was able to get this business he could have done way more than this but he was able to get this business to 50,000 a month consistently working four hours a week or less and >> he did that for years >> yeah it's it's you want to and it was all from YouTube. So, you know, >> I think what I would tell people is the one thing I had to learn was don't overthink the process. Use AI. Don't try to keep fine-tuning things. You have to you have to shut down your internet picker and just record, edit, post, and >> and do the thumbnails. Kind of do them the same every time. Follow Shane's method. It [laughter] really does work. Um, and yeah, and just I I was a I I had to just stop fiddling with things cuz that's me. I'm a perfectionist. And I would have, you know, it would have taken me forever to get this far. So once I got a process down, it was so smooth. I should tell you too, I didn't tell you [clears throat] this before, but next week we're actually flying out to Florida for a week to get my partner's RV out of the repair shop it's been in and moved to a storage on a military base. But I'm taking my Starlink in my carry-on and working from there. >> Nice. [laughter] >> The Starlink Mini, the Starlink Mini, apparently you can just put in your carry-on backpack and take with you wherever you go. I I actually tested out the the Starlink Mini on a on an island. It was an island with zero electricity and I tested it out on an island cuz we we took a boat out to some some random island and it worked really well. It was it was amazing actually. I was like, "Whoa, this is this is actually amazing." So I you know Yeah. We're we're sponsoring all kinds of different products on this. [laughter] It's all good. >> Starink, we'll take it. >> Starink as well. Yeah. No, but yeah, it's Hey, great products. always talk about great products. So that's that's awesome. Um wow. So okay. So what would you say to somebody who let's just say they're a professional cuz we we get a lot of people like the the people that we typically get in the program they're professionals in many different industries. A lot of them do come from medical um but they're professionals you know finance, business, healthcare, many different industries uh that want to make educational content. they want to help other people um with something that typically is uh somewhat related to their industry or the business that they're in or that kind of thing. And then we also get a lot of business owners as well. We get a lot of business owners in the program who want to uh get more leads and and make more sales and stuff from their business with their growing a personal brand on YouTube. So, those are the two the two types of people we get. for professionals out there that are wanting to ed make educational content and and educate people and and really, you know, uh share their knowledge that they've accumulated over many years, what would you say to someone like that who's kind of on the edge. They're thinking about joining the program, but they're just like, "H, I don't know if it's right for me." What What would you say to that person? >> Um, I'd say if you've been uh a professional in anything for any amount of time, you have something to teach other people. um follow the methods that Shane teaches and use those tools to have it ha h actually join the one of the seminars and you'll get the niche finder tool and have it talk to you. It's an AI tool and it'll tell you, it'll help you hone down your niche. And if that speaks to you, then I'd go for it because if you follow the methods, you'll find where your audience is and you'll either free up time for yourself or you'll make more money or both. And neither one is a bad thing. though in life. >> Um, but you have something to share and >> I what I think is the most fulfilling I mean the money is nice but the most fulfilling thing that I've had is the feedback from patients. um the feedback from my viewers who in the comments I I know a lot of YouTube channels get a lot of negative comments and I feel terrible for those creators, but honestly I've had very few and just hearing from people how much the information I provide helps them is more fulfilling than almost any nursing job I had. >> That's awesome. Yeah, that that's amazing. >> You have something to share. Everybody has something to share and it's a big platform to share it from which is amazing. >> Absolutely. I I totally agree with you, Jen. And and that's actually what what I realized as well is the the moment I realized I' I'd really found my purpose is when I started interacting with people and they told me that like I you changed my life. You you know, you helped me so much with this. You help me with that. >> You changed my life. >> Yeah. [laughter] Oh, thank you so much. I appreciate that. >> You and your coaches. I mean, you you hire good coaches, too. So, >> yes. Yeah, we hire the absolute best of the best coaches. They all have 100k subscriber plaques either for their own channel or for a channel that they directly work with. We so we we vet them like they were the person who got that channel to 100,000 subscribers. >> Um, and so we have the absolute like best of the best coaches and and yeah, we we uh that that's one of the one of the biggest reasons for sure why we we get amazing results. And yeah, it's uh it's just it's it's it really is a life-changing thing when you when you realize that you can just help so many people because if you just saw one person at a time, you could help them, you know, a decent amount, but the the impact that you can have when you're able to help a 100,000 people with a single video or 500,000 or 700,000 >> with this this uh one of this this video you posted two months ago. >> Um you know, 700,000 at a time or 492,000 people in the last 72 days. seven seven days here according to Nivid IQ. >> Um >> you know it's uh that is that is truly remarkable. It's really it's really remarkable and and you know it and then just being able to help that many people and get your message out and and spread the things that you wish that you would have known earlier. You wish that your patients would have known before they made certain mistakes and that kind of thing. It's it truly is like it's hard to put into words. It's it's kind of like trying to describe what a color is to someone who's never seen a color before, you know, like how do you how do you fully describe that? It's almost impossible to fully describe that, but it's just it's an incredible feeling. So, uh yeah, super super glad you mentioned that and and super glad we were able to to help you with that. And um I would say another thing is we we do get a lot of people who are worried about you know they're worried like hey you know I'm you I I I'm not techsavvy or you know I'm I'm I'm too old you know if no one wants to listen to someone that's older. No one wants you know that kind of thing. We get we get people that that say stuff like that. And what I what I tell them is it's it's actually if if you're if you have a lot of experience, if you have wisdom, um if you are on the older side, that actually gives you an advantage. It literally gives you an advantage over younger people because most people that are making content right now are on the younger side. And there's only so much demand for on the consumption side of watching younger people. Well, there's only so many people who want to watch someone who's young talk about, you know, a certain subject. And so if you are on the older side, there's very little people actually making content that are on the older side. And you're you actually have wisdom, which is something that nobody can look up on chatbt or claude. And you can use tools like chatbt or well claude specifically. We like to use claude. You can use tools like Claude to take your source wisdom and then and then expand it out in a very quick way where you can actually make it into a very, you know, something that's easy to consume, like really good content that's easy to consume. >> And that's something that nobody can look up on cla or chatbt. They can't look up wisdom on cloud or chatbt. And so you, this is the new type of content that's doing incredibly well because who would like if it's just generic advice like you'd probably most people are just going to look at chatbt or claude for that. But what they really want is wisdom. They want wisdom content. And that's something that only people who have experience, people who are experts, people who spent, you know, 10, 20, 30 years in an industry or 10, 20, 30 years doing a job. Uh that's what those people know and that's what gives you your biggest advantage. So, we we get a lot of people who comment stuff like that. They're worried about that. What would you say to uh people like that? >> Well, as far as the tech thing goes, first I I actually think I was fairly techsavvy because medicine has changed so much in the 30 years I've been in it. I've had to learn a lot of computer systems. But AI is easy to learn. It's like having a conversation with somebody. And so much of this is on AI. And then the other things like the editing is very intuitive. The coaches are great. They walk you through it. They have um what three or four different master classes a week through the program on different parts of the process that you can do live or listen to. Um and if it's not covered there, there's a YouTube video about it somewhere. [laughter] So, but the other part uh as far as the age, >> the majority I don't have the numbers in front of me, but the majority of my audience is over 60. And I honestly think that if I took a look at the demographics of YouTube viewers in general, it would be skewed toward the older audience at this point because they're watching content. And what I know from feedback from my viewers, they really like having somebody who's a peer or at least understands what that age group wants to hear talking to them. Especially in educational content because we talk slower. We edit in a more um viewer friendly way I think too. It's not so flashy and no Tik Tok style editing and they really appreciate it. And I even think the younger viewers, I mean, I have adult children of older people viewing my channel too, they appreciate the experience and the knowledge and sort of the gravitas that goes behind having some experience in life and experience with what you're talking about. >> Yeah. You know, I can I can go watch a 30-year-old repair an engine and learn how to do that on YouTube, but I don't necessarily want them telling me how to invest my money, [laughter] >> right? >> I want I want the guy with slightly gray or woman with slightly gray hair who's maybe not dated but also, you know, knows what they're doing. So, >> for sure, [laughter] for sure. Absolutely. 100% agree. Yeah. Absolutely. And there's so many things like that where it's actually significantly easier for older creators to uh to get traction on YouTube and and plus they just have more value to give like because they have wisdom, they have knowledge, they have experience, they have expertise, and they have wisdom. So >> um so yeah, that's uh that's awesome. And um what about uh let's see something that a lot of other people always ask me about because I'm I'm I'm just trying to predict what are the comments going to be for this video, right? I'm trying to think like what are people what would people wish that I would have asked you while I have you on this uh on this call here. Um >> what are what are some other things maybe that you want to share like uh what's like your number one tip for people who are uh wanting to you know grow on YouTube and start a YouTube side hustle or YouTube business. >> Um jump into it. Don't don't be it's really easy to be camera shy when you start. Um, and you and I were talking earlier about my first video and how, you know, I go back and watch it and I cringe cuz I was so wooden and I didn't want to post it. I absolutely didn't want to post it. And the coaches were like, "Just post it. Just start posting things." You have to just record. You have to record and record and record and post it. And you will get used to seeing your face on the screen. Um, I don't watch myself when I'm recording. I have something over the actual video picture of myself on my screen when I'm recording. But you'll get used to seeing it and you'll get used to hearing your voice and it gets so much easier, but you have to just do it repetitively before it does. >> Um, the other advice I would give if people for somebody who joins your program is follow the methods. follow them, you know, record record, but also do the coursework and follow the methods and don't wait until you've gone through the entire course before you start recording. Just >> Yes, >> start the I think the very first lesson is how to set up your YouTube channel. Do that. Start recording and uploading stuff. >> Yeah, we we put the crash course Yeah, we put that crash course as close to the beginning as we can so we can get people started like right after they pick their niche. like they can just get started right away cuz that's the biggest thing is just not taking action. You you have to take action nothing else gets better. It's like it's kind of like anything else if you ever got let's say you've gotten good at an instrument, you've gotten good at a game, you've you know you've gotten good at, you know, at a a skill, your career, etc. You got good at that by doing the thing, right? that that's there's no other way that there's smarter ways to do the thing and there and there's better ways strategies and tactics to do the thing but in order to get good at an instrument you just have to play the instrument like you're you just can't get good at YouTube without doing YouTube you know so you can't you if you're going to the gym to to lift weights or something to get buff or or whatever you know if you go to the gym one time you're not going to get buffed but if you if you go consistently [laughter] >> yeah it's it's if you go consistently that then then you're, you know, that's going to give you the best chance of uh of getting buff, right? So, it's uh yeah, it's just like anything else. You have to you have to put the work in. You have to do it consistently and and that's one of the one of the biggest reasons why people fail is they they just don't Yeah. You do the work. So, that that is very important. For sure. That that is a that is a great piece of advice. Yep. >> I would say one more thing is early on don't listen to skeptics. You know, there's going to be people in your life who are like YouTube, huh? Especially if you come from something like, you know, I was a nurse. And I mean, I still am a nurse, but you know that it >> there were people that didn't get it until I started getting a lot of views and then people will understand, but and then they watch your videos and then they get it. But it, you know, just don't pay attention to those people. They're not the people that the people that matter are the ones who are behind you the whole time. M Oh, that's that is awesome. So, it's funny you mentioned that because right after we started my brother Zach's YouTube channel, we I actually went on vacation with him. So, this was like after we posted I think he posted three videos and then we went on vacation together. We were in Mexico at a resort. [laughter] >> It it that's true. Yeah, that's true. Both of us. Both of us. Both of us. So, we went on vacation together. >> We were at this resort in Mexico. He invited a bunch of his friends and they were all ma making fun of him for his YouTube channel. They were all making fun of him for starting his YouTube channel and they were like at that point he his video hadn't taken off yet. >> And then at this exact same vacation while we were on vacation, his video starts taking off and and they went from like making fun of him to like, whoa, oh your video is doing so well. What's going on? And then he started like showing them the phone and stuff. It was actually hilarious cuz I saw like I've seen this in like, you know, like just hearsay and stuff, but it's actually funny seeing it in real time how that happens, you know. And by the way, guys, also you don't have to tell anybody about your channel. Don't feel like you're obligated to tell. >> I didn't. >> Yeah, I didn't. >> Yeah, it's >> my partner was the only one who knew what I was doing for a long time. And then um and then yeah, we had kind of a family reunion in June and I told my whole family. Um and then they shared it with everybody they knew. But but you know, and I've kind of slowly told my neighbors and yeah, you just get more you get more used to talking about it too. Um the there was a big gathering of um own neuvo owners of owners of the same band at the peace bands and so I talked about it a lot there and just to kind of get used to talking about it. You kind you almost have to have an elevator pitch about your channel just so you know people go so what do you do? >> That's awesome. I love [laughter] that. >> So but yeah. >> Yep. Yep. Well, so mine's a little bit different than yours, Jen. Uh, I actually didn't tell anybody about my channel. The only person who knew was my mentor Sam who I who I talk about like like he he had a successful YouTube channel and uh he he knew about it and then that's it. I didn't tell anybody else. I not even my roommates knew about it. >> Not even my roommates. So I set it up in my room. Didn't tell a single person about it. I was like very secretive, very covert. And I didn't I I think I finally about a year in or so after I was consistently doing really well on the channel, I I did tell my brother Zack. I told my brother Zach about it. Um you know, I'm pretty close to him. I told him about it. And then I think I told like a few other people like I think 3 to four years into the channel, my mom didn't even know I have a channel. Like like serious seriously like I like I just didn't talk about it at all. So you just just to be very clear guys like you don't have to talk about your channel. You don't have to tell anybody about your channel. And I finally I think it was about two to three years in the first person that I met in real life finally knew about my channel. It was a good friend of mine who I didn't tell him about the channel and he's like uh by the way I saw you on YouTube the other day. [laughter] >> So I got I got that for the first time. >> Yeah. Yeah. It did. It took a long time before like I was waiting for it to happen. It took a long time. You'd be surprised. >> Don't watch as much YouTube as mine do, I guess. >> Yeah. [laughter] I I think I got over like 20 30 million views before anybody even like, you know, recognized me or like said anything about the channel. I was already well over 100,000 subscribers. I think I was around like 150 200,000 before anybody even recognized me. So, um, so yeah, you know, you don't have to tell anybody. If you want to, you can. If you don't want to, you don't have to tell anybody. It's a choice. So, >> you know, it's uh but uh that that that's a really cool story. That's good. And uh any any other tips before we uh uh go on to the the next section of the video? >> Have fun with it. Like if you're if you're leaving if you're doing something like I did, like leaving a stressful job to do this, >> make it fun. Don't make it another stressful job. >> Yeah. >> So, you know, think about what you actually need. um and make it fit that. >> Love it. Awesome. So, yeah, guys, uh attend the live training. Um it'll be it'll be this week most likely. If you're watching this, it'll be this week unless I'm, you know, I don't do it in the future, but chances are it will be. Uh so, click the link in the description in the pin comment down there. Um also, uh if you're very serious about growing and making money on YouTube, uh you can go ahead and sign up for a call. Typically, I like people to attend the live training first so they kind of understand everything. So, usually you should do that. But if you're very busy, like if you're a business owner, that kind of thing, and you just want to sign up for a call and get it get it taken care of, go ahead and do that. But only do it if you're very serious. And uh with that being said, go ahead and check out this video right here where I interview Sean, who is basically a category king in his niche. He's number one in the Amazon KDP niche. And you can check out that video by clicking right here. We helped him go from 30,000 a month all the way to making over 500,000 a month. So click that video right there. So, so Sean, you know, you I I have a lot of people like him that I've worked with who are just, you know, like huge, right? Huge on YouTube. And I I think I've been told that people think that that's not not even realistic. But it actually it actually is once you once you get a few years down the line, like you you'll notice like if you wanted to, you could just, you know, you could just almost without even trying, it's just going to keep getting bigger and bigger and bigger, right? because your past videos are going to continue getting views and then your your videos in the future are just going to keep getting more and more views uh down the line, you know. So, um yeah, I mean >> I think I worry about running out of new content, but I don't know. It's probably just a >> unfounded worry at this point, but >> if you ever get to that point, just just let us know. We we we got you. We got you will never run out of new content. That that that won't happen. That will definitely not happen. If you ever get to that point, we we can help you with that. Um, but yeah, you'll you'll you'll never run out. And and and another thing is a lot of the time you can just do the previous content again, just with [clears throat] a slightly different twist. You can just do it again. So if you ever do run out, which you probably >> first video, >> right? Right. [laughter] Uh you can just redo the old content with a little bit of a twist, you know, um just add a few more things into it and stuff like that and and uh um yeah, it it it'll be really really good. So yeah, don't don't worry about that. If you ever need help with that, just let us know. We can help you. You will you will not run out of content. I promise you. So, >> well, the good news is there's always new people turning 60, 70. >> That's true. >> There there is. [laughter] >> Yep. There's that will that will never that'll never go away. That'll never go away. So, yeah. But, um, hey, thank you. Thank you so much. It was a great conversation. Do you have any other questions that popped into your head while you still have me here to to ask me about >> just around the content? Actually, I mean, I'm still using Muse videos for everything. >> Mhm. >> Is that the best way to just continue as long as I can? So much of the content for the age group that I make for is AI. So, I'm like [clears throat] repackaging AI videos as a real person. I think that's part of the success. But it does seem like, you know, once it does feel like I am kind of like I search for muse videos and I'm getting the same ones now over and over. >> Okay. Well, the the biggest thing about muse videos is um you want what's known as proof of concept that it works. That, you know, it's not the fact that the muse video works, it's the fact that the music video has proof of concept. And so proof, you know, proof of concept, you know, the icon method is a very specific type of proof of concept, but an even stronger proof of concept is your own channel doing really well. So the icon method helps you find other channels that are typically smaller that had videos that outperformed the channel by a massive amount and the videos were either mediocre or preferably bad. Like it's better if they're bad, right? And then you just basically just copy those. Well, not copy them, but you know what I mean. you change them up a little bit and and do your own thing. And like in terms of the title, >> you you make the title very similar. You don't want to change the title up too much or else it's just not the same value proposition. >> So you make the title very similar, but then everything else you can change, but the title has to be similar. And then that gives your videos chances of success. It's probably 10 times more likely to succeed. Maybe even more than that. Maybe 30 times more likely. >> Well, they've been succeeding. >> There you go. There you go. So, it's it's it's still not 100%, you know, but it's significantly more likely to succeed than if you just like threw up a random video. But then an even stronger proof of concept is your own videos. So, now that you have these videos that are really taking off, this is an even stronger proof of concept. So, there's a couple things to notice about these videos just to establish this right away is uh you've got, you know, [clears throat] this video right here. It is age. So, so we we look at your winners, right? We want to we don't want to necessarily study the losers and then see like why did they lose. We want to study the winners and see like why did they win, right? And so we look at your winners and we've got a couple things here. Almost all of your winners have age in the title. Sometimes it's quite literally the age, like the actual number, and otherwise in other cases it's seniors in the title. So, you know, implies the age as well. um or or like with this one right here. Um if you can't live alone, don't go to nursing homes. Do this instead from a nurse. That doesn't outright say the age, but it implies that you're talking to older people. So that's the first thing I noticed. We're almost always talking about the age here. In some ca many cases here, it's like the actual age. The second thing I noticed, almost all of these are listical videos. Almost every single one of these is a listical video. So you want to keep doing listicicals. The format is super important. If you have a winning format, you don't want to change to a different format like a case study video or a challenge video or anything like that. I see people make that mistake all the time. If you're h if you're doing really well with listical videos, you just want to stick with that. >> And so that's that's a that's a big one. >> The listical the format um and uh the uh the age. So so those are those are big ones. Now, if we dive in a little bit further um on that, I noticed that a good amount of them are, you know, from from the nurse perspective that, you know, that's pretty solid. That's pretty solid. Like >> Claude seems to feel like that's important in the title. So, we've we my friend Claude and I [laughter] >> it it it's not 100% necessary, but yeah, I mean it it seems to help. It seems to help a little bit. So, I wouldn't say it's 100% necessary cuz you do have a lot that are that are doing well without that. Um, but but yeah, it definitely it definitely seems to help. So, okay, this is one of those things where honestly I would probably copy your channel at this point. I would go to your analytics. Are you familiar with the analytics? >> Mhm. Yeah. >> By chance? Okay. I would go to your analytics. I would download your analytics and then I would copy that and put that into Claude and I would ask it to I I would say almost quite literally this. I'd say it almost verbatim just like this. Give based on the winners on my channel, give me 10 video ideas that you think would have a very high probability of success. And rate all of them from 1 to 10 with decimals. And then give a confidence interval from 0 to 100% on how confident you are on your rating. And then tell me why you think the video will do well. and almost verbatim. I would say that and then >> and I'll get I'm I'm gonna get a transcription of this call. >> Yeah. Yeah, we'll send it to you. Yeah. Okay. >> Because I do want to just copy that and paste it in. >> For sure. For sure. Yeah, we'll go ahead and send it to you. For sure. >> Okay. >> Um and yeah. Yeah, go ahead and uh uh do that. And I think you can start making more videos based on the ones that have already done really well. Um, and you can you can start doing that. Now, I am not saying by any means that you should abandon the icon method. You definitely shouldn't abandon that. I'm I'm I'm very confident that, you know, you you probably will um come up with with some other really good ones. So, you know, with with uh let's see, am I logged into Vid IQ on this computer? Let me see. I might not be logged in. >> I've got Yeah, I've got six already kind of >> well in some state of development right now just from Muse videos that I >> Well, Daniel found a couple and I found a few. So, >> Got it. >> Yeah. >> Got it. >> They still pop up every It's just like it's taking a little bit more searching every time, but they still pop up. Mhm. >> So, >> I don't want to I try to stay away from the really sensationalized ones or the ones that, you know, promise a health, but eat this one berry and never have leg pain again. [laughter] >> Oh my gosh. Yeah, those videos. >> I know there's so much garbage out there for seniors. Sad, >> right? It's Well, yeah, but you're you're doing something that's helping a lot of them, which which is great. The only way to the only way to fix that is just to counterbalance it with with much better stuff, you know? And when it comes to monetization, so what is your um >> uh if you don't mind asking, by the way, if you don't feel comfortable saying any of these things on camera, totally fine. We don't have to talk about it on camera, but uh what what is your let's just say like your best month so far when it comes to total earnings from YouTube? >> Um so this will be my well the end of July will be my third month being monetized on YouTube. Mhm. >> Um and each month has grown um pretty significantly. So this will be my best month. And it's looking like by the time July cash uh you know finishes it'll probably be somewhere between 10 5 and 11. So >> nice. Congrats. I know. [laughter] Amazing. That's amazing. And then I >> So it's replaced my nursing income easily. >> Awesome. Love to hear it. Love to hear it. >> Yeah. That That's amazing. And And so you were able to quit your I think I believe it was a tele health nursing job. >> Yeah. Yeah. >> Got it. Got it. Was that your goal is is to quit the job or like what? Okay. >> Yeah. Got it. >> I I actually intended to keep it for a little bit longer, but the stress level had grown to the point the job had deteriorated. the management had deteriorated and the stress level had grown to the point where >> I looked at savings. I looked at what you know what I had in a Roth that I could cash out without penalty when I was 59 and a half and um I just I I signed up for your program and took a leap and >> it has been so good for my health, my sleep, >> my relationship, my and just being able to, you know, hop in the van and travel too. >> Um which we've done a fair amount and we have a lot more planned. So, um, and hopefully international next. So, >> Ooh. Okay. Which which one are you most excited about? >> Which country? Or >> which country? International. [laughter] >> Yeah. >> Um, well, I've never been to Spain, so that's on our list. That's high on our list. Um, and but also Japan because my partner used to live in Japan. His first wife was Japanese, so he wants to go back. and we watched a u we follow a YouTube a travel YouTuber and they went to Japan and rented a van a little tiny van and traveled around and he he was like, "Oh my god, I didn't even know you could do that." So [laughter] that's that's on the list, too. >> Awesome. Awesome. Yeah, Japan. >> Highly recommend Japan. Highly, actually, you your your taste is spot on. So, out of the out of the countries I've visited, the ones that the ones that I would really recommend, safety, like everything, Japan, Thailand is really fun, too. I really like Thailand. >> Yeah. My nephew just went to Thailand and loved it. So, yeah. >> And it's also really cheap, too. So, that that's one thing I really like about the the Asian countries is they are very affordable and they're also very safe. So, so like you know there's certain countries that are quite affordable but the safety is a little questionable. >> Um but but yeah the uh very affordable, very safe. >> Uh yeah, Japan, Thailand definitely would recommend Portugal, Spain. Very nice, man. The weather is just the best. Maybe the best weather in the world. It kind of reminds me of uh California, certain parts of California where the weather just seems like it's just always perfect. >> Uh Portugal and Spain are kind of like that. >> Um those heard >> Yeah. very very nice spots. Um the food's great, too. >> Um yeah, and I I Yeah, there there's some other ones, but those are some good ones. Those are definitely you're you're spot on there. You're you're you're 100% those are some great ones. >> And this this winter we're going to be down in the southwestern US just um in the van and he has a big um a big toy hauler RV. So, we're kind of getting things sorted out, but uh and we're going to spend a decent amount of time probably driving down into Baja and >> escape the US for a little while that way. Just kind of take advantage of being down there and Baja's great for van life. So, >> just kind of travel down to the tip and back and >> that sounds awesome. >> See what we see. >> Yeah. Great. For sure. For sure. >> Um so, I'm I'm uh also curious. So, at this point, you know, your channel's growing very fast. I'm sure you're extremely happy with it and and I'm I'm very happy with you. Do you know lifestyle-wise what what your plan is for the channel at this point? Like, do you have a goal you want to get to? Cuz you hit the 10K per month? >> Uh do do you have kind of like a goal that you're trying to get to uh lifestyle-wise? Like where where are you at on that spectrum, right? Cuz there's always different there's a different spectrum. There's it's it's like a passion, lifestyle, and you know, making money. It's like everyone's on a different spot within the spectrum. Sometimes people change different parts of their life as well. Um, so where are you at kind of uh on that spectrum? Where where what what is your goal right now? >> I want to I I mean, I want to be comfortable financially. I don't have a lot put away for any kind of retirement. So, I want this to be my retirement job or, you know, >> um, and but I don't want it I don't want it to take over my life. I don't want to be working >> 40 plus hours a week and I'm not right now on it. >> Um, >> I you know, I have the thing out there about consultations. It's been a slow like I I haven't really gotten any actual serious clients that way. And honestly, I mean, I was talking to my partner about this when we were camping last weekend. Um, just kind of reflecting on it. Honestly, I'm not >> I'm not pushing that too hard because I'm not sure I'm ready to start talking to patients one-on- one again. >> Um, >> it's been nice to take a break and step back from, you know, actually having to talk to people about their problems. >> Yeah. Um Daniel and I have started working on developing a digital course um >> for me to do uh sort of a you know aging better kind of thing. >> Um so I've just um I've just got my toe into that. So >> Got it. >> Got it. Okay. >> So I think I think if I can do more things that are sort of self- sustaining and the channel I don't know. I know the consultations would be bigger money but >> Mhm. [laughter] Yeah, you have to be ready for it. >> I I I've had a lot of Yeah, I've had a lot of people choose different things and that's why, you know, we try to push people towards the one-on-one coaching just because I think it people get better results with that for one you versus like a course, you know, people don't but but it also depends on how simple the thing you're teaching is. If the thing you're teaching is very simple, you can definitely get people results with the course. But if the thing you're teaching is a little more complicated or people, you know, get, you know, they get analysis paralysis or they get kind of emotional about it and, you know, that kind of thing and that that stops them from uh being able to take action, then one-on-one coaching becomes extremely important. Um, so we we do try to push people towards that, not only because it's it's more uh it's more lucrative, you make more money with it typically, but um it also gets better results. But the the the course thing is good. And I would say maybe uh creating like a group on school, like a monthly membership thing on school. I think that could potentially work for you. Yeah. And just um >> Okay. >> Then maybe you just do like one live stream a week, monthly membership. At some point in the future, you can you can hire somebody else to do the live streams for you. It's a very low I it gives a lot of value and it doesn't take too much of your time and it doesn't really mess up your your lifestyle too much. The type of business I do of course like you you can turn it into a lifestyle business but you you have to get really good at hiring and leading and and delegating and that's that in and of itself is a is a whole different can of worms >> uh in terms of a skill set. So, and um then if someone quits then you have to like go and hire somebody else and you know it it can be a pain. So um >> then you're younger than me. So [laughter] >> yeah, at this point I'm happy to retirement. So >> right at this point I'm happy with what I'm doing but you know at a certain point yeah I'll probably definitely go more on the on the on the lifestyle side and just simplifying things. So, um, so yeah, I I think like maybe a school group or something like that would be really good for you in the future and and that way um there is a little bit more of them getting access to you cuz maybe you know >> people are commenting in the school group or maybe you can do like uh live streams, that kind of thing. That could be good. But then you could also just do a straight up digital course if you want to. Um, but I I just found that like a lot of people are wanting that community aspect and they'll actually pay for it just for the community. Like that's one of the main things that they're paying for is being around other people that are interested in the same thing that they're interested in. And uh it's a good it's a good instinct as well for people to to want that um because it just it's just way easier to get better at stuff if you're in a community of people that are doing the same thing. So >> I I do see people interacting in my comments on the videos which is kind of nice because you know people will >> comment with a problem and somebody else will jump in and support them and that's so I I see where that could I guess >> I guess what stopped me a little bit was how much moderation would the you know the community section of the school group need. Um, >> yeah. But but I can see. So I when I was kind of talking to Claude today about the course and where to host it and um it we it was um I was kind of having it do a compare and contrast because it had suggested Thinkic as a platform >> over school because of the whole community thing and whether I needed that in my channel. And I don't know, maybe I'm I'm more familiar with school just because I've used it for two different yours and and another program too. So >> I I'm a big I'm a big advocate of school. I would say that school is very very easy to use both on the uh course creator side as well as on the user side. The user side is so so good. I mean >> it it it's some of these other platforms are actually kind of hard to navigate. Um but but the user side on school is so good. It's super super simple and you could just start off as basically saying hey this is a course and then later on you could make the choice whether you want to transition to more of like a community you know group coaching that kind of thing and it would be a much smoother transition that way >> if you did that. I mean, I think I think what I'm developing as a course sort of leads into that well because I'm um basically doing uh what I'm saying is a 30-day 15minute a day program that helps you protect the everyday abilities like moving, bouncing back, and staying sharp that keep you living life on your own terms. >> Oh, yes. Yes. >> So, I feel like that and I also feel like it could lead into the consultations. I just don't know if I'd want to do more than like take on more than four to six people a month doing consultations because it's going to be a lot of um emotional work I think too >> with the kind of things people have. But I do feel like that could funnel well into a school group, you know, now that you've brought that up, that if some if people are doing the group, they can do the course and talk to other people and about what they're doing in the course. >> Yeah. I I just think school leaves it really open-ended for you. Like it it lets you do whatever you want in the future. If you want to do a course, you can just keep it as a course. If you want to do, you know, a group, a monthly membership, you can keep it as a monthly membership. If you want to do a group coaching program or even transition into, you know, upselling to one-on- ones for certain people who really want your time, >> uh, just your one-on-one time, you can do that as well. >> So, yeah, I I would I would recommend school out of all of them. That that's my that's my personal re I would highly highly recommend school. And school is phenomenal product. So >> that's where I was thinking and I've also seen other students, you know, they've developed things in school and I so that's where I was leaning. I didn't even know about, you know, the other platforms. So >> a lot of this is all new to me. So >> I I think that school is is one of it's going to be the future of online education. I I I think that what they're doing because I think just having those groups that you can join for a pretty reasonable amount of money if you're interested in something like let's just say you're interested you said you're interested in kind of like van life and there's probably a lot to learn when it comes to van life and if there was a group that was just on ex how to do van life >> then it was like $50 a month and you could just get in a group that has 500,000 other people that are doing van life at different levels. I mean that's kind of a no-brainer, right? you you join that. It's like absolutely. >> Luckily, the company that made my van has an amazing Facebook community, so I don't have to pay anything. [laughter] >> Okay. Well, there you go. There you go. >> But yes, I see the value if they didn't. >> For sure. Um >> what I uh as far as pricing for a for a membership, like a channel membership like that is essentially what it would be, but through school, not through YouTube. >> Um what what do you think for pricing? Um, well, it it does depend on on what you're offering. So, if it's if it's just a course, let's just say you're just selling a course. I would, and this is a course that just gets sold from a sales page with zero extra input from you. You're not doing a webinar. You're not doing anything else. It's just a sales page and it's like, "Hey, buy my course." And there's a little bit of, you know, like here's here's the benefits that you get, but nothing fancy. I would say $300 range. uh onetime purchase if it is a um uh of course you could you could raise the price but then that is going to increase the sophistication of your funnel. So that means you're going to have to get really good at writing emails. You you know you might have to write like a much more extensive uh landing page with with much better copywriting. Um and you you raise the price to even higher than that. Um, if if you host it on school, I would say what would be really nice is probably $99 price point. I think $99 price point would be really good. >> Um, and that's monthly. So that that that would be just just for the course alone. $99 price point monthly. >> Um, and uh, you know, so they get the course and they can re uh interact with other community members basically for $99. >> There's no obligation from you. you can make that clear upront. Uh there's no obligation from you. You you are not obligated to respond to them or anything like that. Just, you know, make that make that clear up front like this is what you get. You get the course and you get to interact with other community members. That's it. So that yeah, $99 a month. I think that would be really good. And if you So when you when you're thinking about these pricing things, you probably start off with $99 a month. It it would take a bit more of a deep analysis here because you really want to look at what is your total addressable market and how how many people are in that total addressable market and then what are what are they spending on similar other other things that are related to the thing that you're doing and you would probably find that the the you could actually increase the prices later on especially if you niche down a little bit further which when when it comes to choosing your niche I know you you know you you probably kind of have a pretty good idea of what your niche is right now, but the truth is you're probably as you uh bring more and more people into the community, you're probably going to notice that they're going to have certain needs that are more than other things, right? So, >> like I could teach people how to do Instagram and Tik Tok and all that kind of thing and you know I I could probably teach people how to make funnels. There's there's a lot of different things that I teach people. But the thing that I found over and over again that people were most interested in learning from me was YouTube. Like that was the thing that they're they're most interested in learning from me. And specifically, I noticed that over this took this took time and iteration. I didn't start off just, you know, being some, you know, doctor what's what's that really smart guy? Dr. Strange, you know, genius who just like saw into the future. >> It took time, you know, like I all this happened over over time. Um, you know, I noticed, okay, a lot of people want my help with YouTube. Great. Okay, so I'll I'll do a YouTube I'll I'll just coach with YouTube specifically. Um, and then, okay, a lot of people want my help specifically with growing a personal brand YouTube channel, cuz there's a lot of different types of YouTube channels, but they wanted my help growing a personal brand YouTube channel. Okay, great. So, I'll specify that. And then uh you know I noticed that the people that were getting the best results and the people that were really the best clients in general were people that wanted to do educational content. And so I'm like all right I'm just going to tell people I only teach educational content. I still have people that join that do you know do entertainment content but we warn them like this program is for educational content. So if you want to if you want to join and you want to do you know faceless or entertainment and stuff like that you can if you want but this is for educational content. So that that's what this program is designed for. If you if you want to give me more money, you know, we'll we'll we'll allow if you really want to, [laughter] but like that's not what this is for. You're always going to get those people that are just like curious what you're doing and they'll buy your program just just to do that. Um >> but uh >> yeah, so uh that's um that that over time I kind of just honed it in and in. We're actually thinking about making another change here pretty soon, which is um we're really heavily pushing people towards um do selling high ticket um or if they don't sell high ticket doing like a a monthly recurring revenue type of thing on school >> because we've just noticed that those are the people that get the best results. And I guess there's a third one which is in some cases you can do affiliate marketing. um that that does work pretty well too in some cases, but um we we've just found that like those three are the ones that get the best results. And when we give people like 20 different options, they just get analysis paralysis and they just, you know, they just they get confused and and all that kind of thing. And so we really want to heavily push them towards high ticket because the reason we we really like high ticket is because you can have a channel that's actually significantly smaller than your channel >> and you can make a full-time income because you're hyperargeting and helping someone with a very very specific problem. So, if someone had like, let's just say, a very specific autoimmune disorder that you figured out how to help with cuz you had it yourself and you >> uh, you know, were able to, you know, cure or or manage it 95%. >> And it's like a very specific disorder and then you you have a tiny channel about helping with that specific disorder or something and you're, you know, you're a nurse or you're a doctor. you could obviously make a a really good money from that because that's that's something that is severely affecting their life and you could you could bring them into a coaching program and you know help help them cure that. Um and that could be like a very small channel and you can make a full-time income. So it's kind of like being a a brain surgeon versus being a general practitioner. If you're a brain surgeon, you you work with like one patient a day and you're making really good money doing that. If you're a general practitioner, you probably see, you know, 20, 30, 40, 50 patients. So >> um so yeah trying to push people toward >> I think [clears throat] >> I think in I think what I need what I've been trying to keep in mind is that even though my channel has gotten successful >> I'm still early in the trust building phase >> just doing what I do just you know being a nurse and doing medical material and um in you know coaxing people in to share personal things. >> I feel like it's I feel it's still pretty early in that trust building and I do think that >> um kind of as I'm thinking in the back of my head as we're talking that the school community and a course would be another level towards that trust where people >> could see more more of me. I I feel like because the sections of the course I'm going to do videos for >> and I think in that setting it's going to feel more like I'm talking to them when it's >> uh you know it's a smaller they feel like they're part of a smaller group that got in on this and that can funnel them even more into thinking about what do I have that I would want to talk to her about oneon- one. She really is putting all this effort into helping us. >> So, even if I chime in in the in the chats every now and then, I mean, I see you do that, too. So, >> you know, it it is it makes it more personal. >> I just I feel like when people want to talk to somebody about their medical things, >> they [clears throat] really need to feel like they can trust you if you're outside of a, you know, a medical setting. So, >> yeah. Yeah, that's >> I'm still building towards that. I just I I just not [clears throat] I I'm not worried about the fact that there hasn't been, you know, people rushing to sign up. I feel like it's still in that because I get messages um you know, people download my free guide and they get an email from me when they do that and people respond to the emails and you know, say thank you and how much you've helped and I I respond back and you know, so there's a bit of a building there. >> Yeah. So, >> well, you know, the thing about selling the one-on-one coaching, which is great, is you don't actually have to build anything before you sell it, right? So, you're just selling your time. >> And the the reason I like the one-on-one coaching as well, is because you're basically getting paid to do market research because you just charge an hourly rate, >> you know, with the at first when you do the one-on-one coaching, you you just charge $100 an hour, $200 an hour, whatever, whatever you want. You could even charge more than that. And then they're they're just paying the hourly rate and they're telling you what they're willing to pay $100, $200 an hour for when when they pay for that. They're going to they're going to tell you what their problems are right there and and tell you what they're willing to pay for. And then you're just going to notice this pattern of like, huh, you know, this person could ask me about how to build a course. They could ask me about how to build a coaching program. they could ask me about. There's so many things they could ask me about, but 80% of people are asking me about YouTube, like how to how to grow on YouTube. I'm like, okay. So, then it's just like it's just a pattern. Then you're just like, okay, maybe I should just, you know, do just YouTube specifically, and those those are the things that people are really willing to pay for, you know, cuz I I had the one-on-one coaching and I left it pretty open-ended. >> People could ask me about how to get a job. they could ask me, you know, there's so many things they could ask me for that that I'm, you know, I'd make content about and I'd help people with. Um, and but most of the people that would would book the calls and would be, you know, really willing to pay for them would were asking about YouTube. They wanted to grow on YouTube. And I'm like, okay, that's interesting. >> And um I also did have the career thing as well, you know, to be to be fair, like that that didn't >> that's where I started watching you. I was looking for I was looking for remote careers that weren't nursing. [laughter] >> Yeah. Yeah. And and and that that works really well, too. You know, I I I still have a business partners that I I send traffic to them and, you know, I'm not really involved with it myself, >> but I I send the traffic to them and and they they do a great job. We we've helped over we have over a thousand video testimonials of people that have gotten jobs, which is which is amazing. But it's it's you know, it's just one of those things where it's um >> yeah, it's uh uh I I just got bored. Honestly, I just got bored with the job thing, just helping people get a job over and over again. If I could have I definitely could have just kept going in that direction and but it was more of a little bit more of a lifestyle choice. I enjoy YouTube. I could talk about YouTube strategy all day long and I would never get tired of it. I I I just talk about it all day long. Um, and just go into the details of everything. I'd never get tired of it. And and that's that's when I realized like, okay, this is a bit more of a lifestyle choice. I kind of want to do the YouTube thing. I I might have been able to actually make more money with just if I kept going the remote job slash, you know, job direction. I I might have been able to actually just make more money with that. It's a much bigger market. Um but, uh the YouTube thing, I just I just really enjoyed it. So, um yeah. So, so that's kind that's kind of how I figured it out. It's never just this one thing where you just like come up with an idea and it's a 100% the same idea 5 years from then. YouTube itself started off as a dating app if you if you believe that. Did you know that? >> I did not know that. >> YouTube started off as a video dating app. So even the platform itself didn't even know what they were going to be. Right. So like you you'd think like when you think of YouTube, you're like, "Oh my gosh, these founders were geniuses. They they must have been like Doctor Strange. They saw every possible outcome and they chose the one that, you know, was the winning outcome." When in reality it was like they messed up, too. Like they didn't know what they were doing at the beginning, too. they they were just they just it was a video dating app and uh then they just noticed that people were using it to to store their own videos like their own personal videos and kind of like they were broadcasting themselves and so they were like huh let's let's turn this from a dating app into just a place to store videos and broadcast yourself kind of like your own TV channel a little bit >> and that's that [clears throat] was the original slogan for for YouTube as it is now is broadcast yourself Right. And so, um, and then that's that's when YouTube really started to take off. So, so yeah, it's never one of these things where you just nail it 100% on the first try. You never nobody ever does that. You just you just over time you're going to get hints like at, okay, this is what people want. Okay, well, I I guess I'll just give people more of what they want. And then you just get closer and closer towards what they want and and the business just gets better and better the closer you get. It's definitely not my first video that hit big. So, [laughter] >> yeah, that's right. That's right. So, >> in fact, it's pretty painful to go back and watch it. >> That's okay. That's okay. Those are those are the ones you >> Oh, I wasn't. [laughter] >> You got to look back fondly on those videos. >> I make your brother-in-law look animated. [laughter] >> Oh, no. This is fine. This one's fine. The real reason your doctor seems rushed, it's not what you think. Oh, that's a good video. That's a good video. >> Someday. Someday I might go back and make it over again. But um I I caught on something you said though because >> you were saying hourly, charging them hourly. We have my consultations structured as a month at a time, like two >> halfhour calls or Zooms um with a followup a plan after each. And it's a thousand setup is $1,000 a month um monthto monthth not >> I'm almost wondering if it would be better to do an hourly type thing or I don't know how I do I mean I wouldn't talk with somebody I mean I could probably talk to them for an hour but um like a half an hour consult and a and then the followup structure kind of as a session. >> Yeah. Um okay. Okay. So, so just to be clear, you're do what is the you're you're doing $1,000 a month and it's two 30 minute sessions. >> Two 30 minute Yeah. sessions and then I will provide them with a written followup like plan based on our call. >> Okay. Got it. >> Whatever their problem is. >> Got it. Yeah. What I like to do sometimes is I I just like to when I first start I mean there's nothing wrong with what you're doing there. There's definitely nothing wrong. But what what I personally like to do and when I first start is I just charge hourly and I just and I keep it very open-ended as well. Just like, hey, if you want one-on-one coaching with me, here's an you can buy an hour of my time. And I don't tell them what it's about. I don't like this isn't YouTube coaching. This isn't career coaching. I let them tell me what it's about. >> So So like they can tell me why they're spending $200 an hour or whatever it is. And you can charge a good amount, right? You can you can charge like, you know, $200 an hour. Like don't don't be afraid to charge like minimum absolute bare minimum that anyone would ever charge for coaching should be about $100 an hour. I mean, that is the absolute just bottom of the barrel bare minimum. You just graduated from high school, you know, you have no exper like charge $100 an hour at least for for one. I mean, >> so >> I think I mean I think $200 an hour might also almost sound more approachable than $1,000 a month. >> You know, it's the psychology thing of, you know, they might come they might book five calls in a month and pay me $1,000, but >> there you go. >> Yeah. >> Absolutely. And then you you'll find out what they really want. And that's the most important thing is you're getting paid to do market research in that case. And if you find that too many people are booking calls and it starts to be an annoyance for you, just raise your price. >> Or you can, you know, at that point once once you kind of know what they want, you can get more specific with your coaching. And then you have a specific program. It's like this is what I'm teaching you. And that's when you can charge the higher prices. The more specific you get, the higher the price you can charge uh essentially. So, you know, like for instance, I could, if I wanted to get extremely niche with with my offer, I could do YouTube for executives or something like that. YouTube only for executives who are trying to grow their personal brand for their um either for their business or for their um their own personal brand and only works with executives and it would be just like a red carpet treatment type program. And I I know that I could actually charge 300,000 for that. I I know that I could do that >> because because I actually have friends who who have done it. >> Yeah, I actually have friends who have done it. >> But but it but it would be like um you know that would be I would work with a very limited amount of people and and and even even more limited than than what it is now like like by by far. Um and and you know it would have to be extreme like the content would be very different than what I'm doing now and and stuff like that. Um, >> but yeah, B, b b b b b b b b b b b b b b b b b b b basically, the more niche you get and and the lower the total adjustable market of people you're working with is and the higher their disposable income is, the the higher you can charge essentially. Um, and and the funny thing is you you can you can basically do almost the same work. Sometimes you do a little bit more um but but you just charge more like and and >> that's what you do because because it's just worth more for for those people um for for them to get get that one-on-one time with you a lot of the time. So that that that's what you'll find is what a lot of people um especially as your channel progresses and stuff, they're just going to want one-on-one time with you, which is good and bad in some cases. It's it's good because it's like, "Oh, that's great. You want one-on-one time with me?" It's bad because it's not scalable because, you know, you can only do so much one at one time. >> So, it's it's good and bad. Um, >> but I think I could I mean, I I think this would be an easy change for me to make. I only have the price mentioned on my um, >> you know, [clears throat] opt-in screening page. >> So, I don't mention the price in any of my videos. So, I'd have to just change the um, >> the VSSL I just did. That's all that's the only thing where I would have to but I think I might try the hourly thing. >> Yeah, I think >> Yeah, just just maybe just tell people like, "Hey, if you want one-on-one coaching with me, um you know, you could just say like, hey, people people have been reaching out to me and messages and DMs, and I really appreciate that. With that being said, if you know, if you actually want one-on-one coaching where I can ask you questions, we can go back and forth, go ahead and and click the link in the description in the pin comment below. Yeah, I like that. >> Yeah, I don't specify what it's about. >> Yeah. Yeah. [clears throat] >> I don't mind trying new things to see what works. I'm, you know, I know that I I don't want to rely on the AdSense income. Although, as long as I keep pushing out videos, I don't see it changing a lot. But >> it gives me a time. It gives me time right now to try some other things and see what else works. I love I just got a channel sponsor and I love them. >> So, [laughter] it's absolutely perfect for my brand. And >> who who is it? >> Um, Snug Safety. >> They have an app that um they have a free plat a free um level uh where they set up you set up to have one check-in a day. So, it's on people's phone. It they set the time. it pops up, good morning or whatever, so and so hit the green button and they just hit the green button and it's their check-in for the day. And if they don't check in, um, Snug sends a text to their emergency contacts that they've >> defined and with their last known location. >> And then they have a paid level that is three check-ins a day. So for like people who are going home posttop alone or >> you know have some medical condition alone they'll do three check-ins a day and if they don't answer they will call their emergency contacts and if they can't get a hold of them they'll actually dispatch for a wellness check through their emergency services. >> So it is it's like perfect for my audience. I just did the first video with the first ad and I had so many people in the comments say, "I'm going right to Snug and signing up." And >> the the CEO actually emailed me back. He said, "We've had so many people today say that they learned about their just from your channel." So, >> oh my gosh. Like, wow. >> Yeah. So, we signed up for three videos and I have a feeling I'll probably continue because >> that's awesome. >> I like them. Yeah. What what's uh what are they, if you don't mind me asking, what are they paying you, >> dude? >> Uh $800 a video. >> Oh, that's >> for three videos. >> Okay, that's that's pretty good. All right. Yeah. Yeah. Let you know we're we're getting all these alternative ways. And you know, the thing is the thing that's great is like you're you're getting enough views at this point where you could actually monetize once you know what really what people want, right? Once you really have like it's kind of like your audience niche and then what your like your buyer niche th those two things sometimes they align perfectly. Sometimes they're a little bit different, right? So we kind of know what your audience niche is right now, but your buyer niche is going to be a little bit different and sometimes you have to kind of bridge the gap between those two things. Um, but so once you just spend more time with the the buyers and and you get more inquiries and you you know do the coaching and stuff like that, you're gonna get a really good idea of what they what they want to purchase. And it's going to become very clear over time. And uh at that point, even if your views go down, which you know, knock on wood, hopefully they don't, but even if they do, it won't really matter because you know, like you can you can monetize with with the way less views than what you're getting right now. You're crushing it right now when it comes to views. So, you can monetize with way less views than this. >> Um, which is great. That's that's that's really good to know. So, we know that uh you're going to you're going to be in a good good position either way. Um, and also there's a lot of different options. Yeah, there's a lot of different options to monetize, too. So, lifestyle options. Uh, some some are going to be, you know, um, very chill when it comes to your lifestyle. Sometimes, uh, some some might, you know, be a little bit more work, but we'll we'll find something that's perfect for you. So this actually brings us into another interesting point is so many people are afraid of AI and they're think like AI is automating jobs and all this stuff you know and it's like I just think AI is going to be exactly like every other technological advancement that's happened where yes it does automate certain jobs and I do feel bad for you know people who invest a lot of time into learning those jobs but then two for every one job that gets automated two more pop up so it's like you know in the 90s for instance, did you think that you'd be able to make money just like diving and like talking about diving or you know van life or just talking about what what you do on a day-to-day basis and then just like recording yourself and putting it on YouTube like nobody realized that that was going to be a thing >> and now it's a thing. It's just totally a thing now. Like there's so many people >> I wouldn't be able I wouldn't be able to do this channel without AI like to help script and I mean it would take me so much time. >> Yeah. >> There's no way. Yeah. >> I mean, I like to write, but good god. And video every other day, [laughter] >> right? Yeah. It's it's true. It's true. Yeah. I mean, it's just there's just so many different like opportunities that pop up and you know, now you've got your your partner can do the the diving channel and >> and uh you know, can educate people or maybe it's a little bit more on the entertainment side, a little little bit more on that side. >> Yeah, I think it's >> Yeah. And and that's just amazing. Like who who would have known, you know, 20 30 years ago that people could make money doing this now? I mean, before social media and and iPhones and all that stuff came out and and now it's just very common. There's millions and millions of people making money just >> Yeah. >> doing stuff like this and and more stuff is going to happen like like this in the future. So, you know, so many people are doom and gloom about AI. And I do understand for for certain careers. I I have a lot of empathy for for that. You know, someone spent their entire career >> learning something that's automated. I I totally get it, but there are a lot of other opportunities that are popping up and there's probably a lot of skills adjacent to what they learned that they could just share on YouTube or just get really good at and get another job. So, yeah, that that that's a that is an interesting one to to talk about, but I'm I'm actually just going to type in >> your name really quick. This is one thing you can do. So, you you already have 4,700 people searching you, but sometimes you can type this in and you can uh see what keywords are related to you. So, I I think your channel just isn't quite old enough yet to do this, but if you type in my name, just as an example, you can see what keywords are semantically related to my name, right? So, how to go viral on YouTube, how to grow on YouTube, how to get more views on YouTube, YouTube growth tips. But then if you go down a little bit further, hey, cloud AI, artificial intelligence, cloud code, AI coding, cloud AI automation, YouTube strategy, uh work from home, remote jobs, etc., etc., side hustles, you know, so you can kind of see what words are semantically related. Then you can go to search volume >> and then uh look at all these different things um that that are semantically related to your name. So basically what this means is the types of people that are interested in my channel which is Shane Hummus are also interested in these keywords here. So that that's where you kind of get started when it comes to looking for videos. Now I'm just going to assume based on what has done well on your channel. Uh since we don't have that quite yet, I'm going to assume here I'm going to look for some keywords. Six things seniors should never say at the doctor. Okay. So we do have Okay, senior health. So now we have a a keyword that is like something that we can really search here. Senior health. Okay, senior health, senior health tips, longevity, healthy aging, senior wellness, uh healthy aging tips, Dr. Bos. Okay, not sure who that is. Um but improving your health. Um you know, but that is one thing that we maybe maybe look up here. Dr. Bos. So that might be someone that we can look at. Do you are you familiar with that channel? Dr. Bos. >> No, not >> Was it B A or >> That's what That's what it said. Dr. Bos. Yeah. B O B O. >> So looks like Dr. Bos Annette Bosworth MD. Okay, great. So looks like this channel is doing quite well. Uh, stop taking magnesium on keto. Watch this first. AI cloned me to steal your money again. Wow, that's sad. Uh, peptides explained best for fat loss, cognition, and recovery. The supplement most doctors won't recommend. The correct way to fi fix high blood sugar. Uh, okay. So, let's look at her most popular videos here. Keto. Looks like she was really big on the keto stuff. Um, get rid of insulin uh resistance once and for all. Uh, the keto mistake I wish I could undo. Why I don't prescribe statins for high LDL cholesterol. erectile dysfunction, the correct way to treat high blood pressure, autoagi fasting, uh reverse insulin resistance once and for all. Okay, at first I thought that this might be a good one. I'm I'm not really seeing too much here >> uh so far. So, I'm not really seeing too much that would relate to your channel so far. So, that's that's a bit of a dead end. Another one you can look at here, this is and this is Vid IQ tool is similar channels. So you can look at um open should be a again I'm on a different computer than what I'm usually on. Okay, there we go. I just press on it. Okay, great. Um so these are similar channels here. So this is a Vid IQ feature. This is often times really worth looking into as well. So let's let's go ahead. >> What section is that under in Vid Vid IQ? I looked at competitors and it's all me. >> This is actually the Vid IQ extension. >> Oh, okay. All right. So, yeah, this will when you go to any channel, if you have the extension active, this this will pop [clears throat] up. >> So, yeah, Vid IQ, you know, if I could only use one tool, it would be besides Claude, it would be Vid IQ. Vid IQ is a really great tool. It it is it is actually awesome. Um, so, oh, okay. So, let's let's go ahead. Silver Sneakers. Let's take a look at this channel here. Um, exercises for seniors to lose belly fat. Um, interesting. Okay, so this looks like more of an exercise channel than a uh medical channel. So, for that reason, I mean, don't get me wrong, >> probably a good idea for you, you know, that is a part of of health for sure is is exercise. >> Yeah. um that could >> I've done a couple of I've done a couple of in fact the one that came out today is about you know walking like um changes in your walking as you get older and it's done way better than I thought it was going to do. I was kind of surprised. >> Yeah, there you go. This might you know sometimes the AI is actually smarter than me, right? So sometime maybe maybe uh this could be a good place to go. Maybe like you know senior stretches, right? stretches that seniors might would be a good idea doing. That could that could be a good one, right? Senior stretches right here. >> And then exercises for seniors, right? >> Um, you know, look, that might be a few good video ideas right there. You know, those could potentially be good. Um, let's let's check out these here. Senior health tips. Okay, this one looks >> potentially pretty good here. >> Um, popular. Okay, this one is not a very uh successful channel. So, let's move on to the next one. Uh, Wise Elders. Okay, this one's a bit more successful. >> Oh, I've gotten a couple from their channel from AI. >> This one, this is this right here is a gold mine right here. Boom. We hit it. This is it. This is it right here. >> So, this is awful content, right? Like, it's >> terrible. >> That's what we're looking for. We want terrible >> terrible content. >> Yes, we want That's what we want. Uh, so this this is a gold mine right here. So, we just we just hit the we just hit the the jackpot. So, we want really bad content. Um, and then we want it from a relatively small channel if possible. This channel, you know, it has gotten a bit bigger, but at this point, your channel has grown. And so, at the very least, we can we can look for this as a lead for what type of content to make. So, okay. 60, 70, 80 years old, walking less, try doing these five things instead. This looks like a really, really >> Yeah, I think let's see. I've done I don't think I've done that one. I've done the 12 ugly a variation of the 12 ugly things you do in old age. >> Um the five signs elderly people show year before they die. >> Um I one of the ones I just recorded was the sleeping sort of the sleeping during the day. >> Um let's see. I haven't done the older women waking up. I'm trying not to do too much gender specific because um when I ran the demographics on my channel, I'm almost 5050 male female split, which surprised me. I thought I would have more women, but >> um >> I I would say try try the gender specific like why not, you know, just try it. >> Yeah, I have one coming out about women um and dementia. So yeah, see could be good. Maybe even this one right here. But yeah, I need to I need to come back to this channel and get some more. Yeah, this channel is a gold mine for >> Yes, >> they're so bad. >> There's another one. >> Check this out, though. Check this out. So, there's there's more here. Similar channels, >> right? So, there there's more. So, let's click on these. Let's check these out, too. >> Uh car feed analysis, advice for elderly. Okay, so we've got advice for elderly here. Here we go. Here's another one. Um, really, really bad content. There we go. Perfect. >> Vice for the elderly. Okay. >> Yep. Yeah. So, these five common foods become toxic. >> Yeah. You know, some of these >> Oh, I just did this. I just did the how often should should senior shower? That is a tongue twister. >> And it did it did surprisingly well, too. I was like, "Wow, are people that worried?" [laughter] >> There you go. Yeah, it's you'd be surprised at what does well, you know, and it's it's um >> Yeah, >> like Yeah, it's just what I like to do is I like to have proof of concept either from my own channel or from other channels using the icon method or something extremely similar to the icon method, right? >> Um so yeah, it looks like, you know, and then there there's three more that popped up here. grow grow young fitness, you know, it's like fitness channel, senior health tips. This looks like another one. Um, so, you know, just kind of just go down that rabbit hole of of looking at these different ones. And yeah, I'm I'm very confident you're not going to run out, you know, and and this is kind of another way. And then let's just say you find a particular keyword that this is just one way of finding it, but let's let's just assume you didn't find all these uh this particular keyword right here, senior health. Let's go ahead and type that in. Is Is this a keyword that you search before? >> Um, I have and I didn't find much in the way of actual, you know, music videos that fit the criteria, but well, I found I think I've made them all, but >> I think that's how I found that one channel actually was through this. Yeah, these are a lot of, you know, eat this one thing and it's gonna, you know, >> put this in your water and wrinkles fade. >> Right. [laughter] >> Right. >> I just some days, some nights we're sitting on the couch here and I'm looking for Muse videos and I'm reading all of these titles to my partner and he's like, "Oh my god, [laughter] it's terrible." >> But at least you're actually providing good content, which you know, >> yeah, >> good. I feel like I have to at this point. >> Well, you know, there's actually I've I've had this conversation with like other business owners like that's how markets usually form. >> If you think about healthcare when it very first started, it was uh basically snake oil, right? They were selling snake oil. >> It did it did absolutely nothing. Then they moved to heroin. >> So, they bottle and [laughter] that felt great. That felt awesome. But, you know, it would it would help you at least for an hour and then and then you'd be addicted to heroin. Uh, and you know, so they did that and then, you know, and then slowly it's gotten to the point where it's like actually like really good, especially for certain types of healthcare. It's like really really good. But that's that's typically how markets form is the the first movers in the market usually aren't good products and services and then, you know, but but they they capture the demand. Uh, and then as time moves on, people get more and more picky and then they're like, "No, this didn't work for me. I want an actual solution." And then the the businesses are forced to get better and better and the markets just get better and better. That's typically what happens. And you know, a lot a lot of people are coming out like the GLP1s. I mean, they're they're they're actually pretty good. But for like what what was it about a hundred years there, it was basically just like >> take take this random pill and it'll help you lose weight. And it wasn't true for like a hundred years. And then with the GLP1s, it's basically like actually it's almost coming true now where where it's like actually you can just >> it helped me lose weight. So >> there you go. Yeah, >> I could do an ad for them. So >> yeah, the GLP ones are amazing. Yeah, it's it's generation. So >> it was it was caffeine. [laughter] >> Right. Right. Yeah. But this one right here and I could have just had espresso. Yeah. Oh, yeah. I'm a I'm a caffeine, too. I I also like Coke Zeros. >> Here's my cat, by the way. >> Oh, hey. >> This is Bond. >> Wow. What a handsome boy. >> Yes. >> What a handsome man. Look at him. >> James Bond. [laughter] >> What a handsome boy. That's awesome. That's awesome. >> Cutie. Um, but this one right here, uh, you know, pretty bad thumbnail. Obviously, I'm I'm This guy, this might be AI as well. Let me Let me click on this. Good evening and welcome back. >> Yep. This is AI. >> Sounds like AI. >> I Gosh, I just can't >> if they look too cleancut and their lab code is well pressed. >> Yeah, this is this is so I I can't believe these channels, but but you know what? I I actually in a in a weird way, I kind of love these AI channels because they're so bad and and they're the they're I use Icon Method all the time on AI channels cuz I the moment I see an AI channel, if it's related to my niche, I'm just like, "Oh, thank goodness." Because if people are getting views with crappy AI content, then that means if you actually make, you know, a real human being making content, you're going to be able to get views. So, this one really captures my eye right here. If you're over 60, stop doing these seven things immediately. Most seniors don't know this. This one really captures my eye. I I really like this one right here. This one's really good. >> Um >> I think I've made something similar, but I will um I'll look and back and see. >> It's kind of funny. I'm to that point or I have to look back and see. But >> yeah. Um, I actually had a viewer accuse me of being AI one time. I was like, have you done back and looked at my first videos, [laughter] >> right? >> I wish I was that polished. >> My brother had the wrinkles in my shirt. >> Yeah. Yeah. That's >> that's that's always funny when people sometimes people accuse me of being AI even on my live trainings. I'm just like, "Guys, I'm reading your name and I'm reading the comments and like what what else do I need to do?" >> And I think you had a cold in the one that I went to, so that was pretty sophisticated AI, >> right? That's Yeah, that's that's sophisticated, right? The AI even gets sick. It travels and gets sick. >> Yeah. Um, >> okay. Cardiac surgeon warns this sleeping position. >> Yeah. I mean, there's there's a bunch of good ones here. You could live 30 more years after 65. Yeah, that one's a little I mean, I'd probably reward that one. That's a little, you know, extremist. >> I have something about I I actually the one I ju that's coming out. Is it tomorrow or next day? Something similar to that. It's >> Oh, no. It's the one that just came out today or no, day before yesterday day be before yesterday. The truth about older adults who live No, that's live alone. What do I have? >> Maybe I haven't posted it yet. Yeah. I mean, I'll be honest with you. I'm I'm seeing a lot of really good ones here. I'm seeing a lot of really good ones here, Jen. So, like, you definitely have not run out. Yeah. Just And this is just one keyword, by the way. This is just me typing in senior health. So, you know, if I, you know, look at all these other keywords that we could type in. We could type in, you know, improving your health or senior health tips, healthy aging, senior wellness. And this is just using YouTube. We haven't even gotten to oneof10.com. So, one of 10.com is also a really good tool. Um, you can uh this is uh used for um [clears throat] coming up with video ideas. Let me go ahead and sign in here real quick. >> Yeah, I haven't used that as much. So, I was getting Same thing happens in travel by the way and get app overload. [laughter] >> Right. Right. Yeah. It's, you know, so so senior health tips here. Um and you you can kind of mess around with these little outlier scores. You go to filters. What I do is, you know, 1 to 500x. I do 900 to 250 million views or sorry, subscribers. And then the um views 1K to 1 billion. Actually, this is not the normal ones that I I set. So, I'm I'm logged in on a different computer. So, let's let's go ahead and you know, views, I want uh at least 100K view. Just what I tell you guys, right? At least 100K views. >> Subscribers, I want less than 100K if possible. less than 100k subscribers. Okay, it looks like let's let's go 102. Um video duration. Yeah, it doesn't really matter. And yeah, apply. Let's check this out. So, here you go. You know, um over 50, six exercises every senior must do daily. Seniors never make these deadly zinc mistakes that could end your life. 10 vegetables seniors should never eat. Interesting. Um >> some of these see that one. H. >> Yeah. I mean, >> not going to encourage somebody to eat less vegetables. [laughter and clears throat] >> Well, you know, it's one of those things where like, let's just say there's a really common medication that seniors take, like, you know, and and maybe it interacts with a certain vegetable, right? Or maybe there's a certain type of vegetable that is just a little bit problematic for a lot of people that are that are uh taking medications like uh maybe even like levothyroxine or something, right? >> You could talk about something like that. So sometimes you can get a little little bit creative w with this stuff. Like I'm not saying to do the exact same video, but maybe maybe 10 foods that seniors >> should never eat. Um and then in parenthesis >> uh without uh doing research or something like that without asking their without asking their doctor or something something like that, you know. >> And there are I would say there are foods that that fall under that category for sure. Um, >> I did the surgeries to avoid one and that did pretty well. So, >> and I was leerary about it, but it actually ended up finding things that Yeah. they probably should avoid. So, >> or at least talk first. So, >> for sure. For sure. And And you know, there might be some of these you just don't want to touch it. And I I totally get it. I totally get it. I always start with YouTube and then once I really exhaust YouTube, I go to oneof10.com and I start looking >> Okay. com and and really like I'll be honest with you in your niche like oh this one got terminated probably that's that's probably a good thing but uh in your niche it's [laughter] probably best like like it's you're you're probably not going to run out you're just not going to of good ch of good stuff on on YouTube or one of 10.com but if you prefer one of 10 you know I I do encourage people to to try it out in some niches one of 10 is a little easier to use in some niches YouTube's a little easier to use and and a lot of niches you should probably do both. So, >> yeah, >> I'll play around with it a bit. Maybe I'll make it a challenge to remake some of that danger content so into something that's better, safer. >> Yeah, definitely. Definitely. I think I think Yeah, you could you could definitely go into the market and and actually make some really good videos if if you if you want to. You could actually make some negative videos, too. You could you could literally just, you know, make videos talking about how a lot of these other videos are really bad. You can even integrate that into your content. You know, like I saw this video the other day and they said that you shouldn't eat vegetables. Like that is a terrible idea. You absolutely should eat vegetables. They're great for you. Um and it's a part of everybody's uh you know balanced diet or something. You could say something like that. And um now there are a few vegetables where if you're taking certain medications, you should, you know, definitely talk to your doctors about that to to make sure that there's no interactions there for sure. Um but overall, like generally speaking, vegetables are really good for your health uh in most cases. So, you know, you could you could say something like that. You could just integrate the the bad content in there and it just be like >> that's a good idea actually almost like using it as a negative m or an anti-muse, >> right? Yeah. You can even [laughter] make a video nurse nurse reacts to terrible healthcare advice, >> right? >> Yeah. >> There you go. Like that could that could be a really really >> I don't I don't have an Instagram for my channel yet. I could do, you know, stitch videos. [laughter] >> Yeah, you could probably do something like that or or just, you know, just react to some of these videos. It would it would uh um I I think that could work really well. But yeah, I'm I'm I'm confident now, especially looking at it. You've got tons and tons of of uh good good content ideas. >> I figured I was just you know you know the worries that you go through. I mean you you every now and then it's like it's all just going to disappear in a puff of smoke. [laughter] >> Right. Right. No. No. All good. You you've got a long long ways to go before you even begin to run out. And by then you'll have a totally new audience and you can just make the same content again and it'll be they'll be like hearing it for the first time. I always tell people that if they're worried about running out, just look at Graham Stefen's channel and also look at Dave Ramsey if you've ever heard of Dave Ramsey. >> Yes, I've heard of Dave Ramsey. [laughter] >> Yeah, they've been making the He's been making the same content for 30 years. Like, he's literally been telling people, "Don't get in debt. Eat beans and rice." Literally the same exact content for 30 years, and he has not run out of content. And then if you channel Yeah. >> If you [laughter] look at Graham Stefins channel, it's kind of the same way, right? It's like he's he literally tells people you should invest in index funds. If in certain situations, maybe real estate might be a good idea. Um you shouldn't invest in individual stocks. You shouldn't do day trading. You shouldn't do XYZ. He's just been saying the same stuff for like the past, you know, 5 or 10 years. And it's just like different packaging but the same message over and over again. in every video. If so, if you ever think you're going to run out of content, just watch 10 of Graham Stefen's videos >> and you you'll see exactly what I mean. Like it is like the same stuff over and over again. And people love it. People want to hear that. Like if it's a good message, >> there's no reason why you can't say it over and over again. >> So, >> well, people do want their opinions validated, too. So, >> yeah. >> Yeah. >> Yeah. For sure. For sure. >> You can do it. >> Yep. Definitely. Well, hey Jen, it has been awesome talking to you and and and meeting you and chitchatting with you over the last few hours. It's been a great time. I'm sure you you probably, you know, have stuff you've got to get to. It's probably getting Oh, it's getting quite late over there, too. Oh my goodness. >> Getting late. But you know what? I don't have to get up in the morning for anything anymore. >> That's true. That's a good That's a good point. But I do apologize for keeping you up. But >> I do apologize for keeping you up this late. I actually didn't even realize that. But um but thank you so much for jumping on. Looking forward to hearing more from you in the future. And now we're going to move into the next phases, which is, you know, growing your channel even more, monetizing your channel properly, uh and possibly thinking about like maybe hiring a video editor or hiring a little bit of help here and there, like, you know, maybe maybe not. Um but we'll we'll start thinking about stuff like that down the line. And uh yeah, looking forward to to seeing uh the rest of your journey. I think we we might have to have you on the channel again here if uh if you if uh things progress here in about 6 months or or a year. >> Yeah, let me know when this one when this episode goes live because I'll tell the van company about it too since I gave them a shout out. So, [laughter] >> I'll be happy. So, >> for sure. I would I would assume it'll probably go live in the next like probably about two weeks from now. Some something like that. But yeah, we'll make sure we'll make sure the coach lets us keep an eye. So, >> awesome. Thank you so much, Jen. appreciate you. >> Well, thank you for everything. I literally I don't think I would have done this without the program. So, >> hey, uh you're doing a good thing and enjoy enjoy life. Enjoy traveling. Enjoy the van life. >> Um Yep. And uh yeah, we'll we'll definitely we'll definitely talk soon. We'll we'll definitely talk soon. Are are you in, by the way, are you in Slack or are you only in Discord at this point? >> Uh I'm in Slack. >> You're in Slack, too. Okay. Good. Good. Good. Okay. Awesome. Awesome. because I'm I'm not even in Discord. I can't even open Discord. It's too distracting. >> I think there is really a Discord. I'm in Slack in school. So, >> okay, good. Yeah, we've we've pretty much like we've been trying to transition out of Discord like with some people. We still uh I I think we still put them in Discord, but we've been trying to transition. >> Oh, yeah. >> Um Slack too distracting. It's just too distracting for us. But, >> um >> and if you want to see van pictures, feel free to find me on Instagram or Facebook. and kind of share those on both. >> Okay, awesome. Awesome. Sounds good. Yeah, absolutely. Um, yeah, and I'll I'll probably reach out to you on Slack as well. I'll I'll I'll ch Slack a little bit, too. Awesome. Thank you so much, Jen. Have a good one. Cheers. Thanks. You, too. Bye for now. Take care.