I Helped a 60-Year-Old Beginner Build A One Person Business With Claude AI in 30 Days
Watch on YouTubeVideo summary
The video details how a sixty-year-old former nurse named Jen successfully built a one-person AI business in just thirty days, eventually replacing her full-time nursing income and earning over ten thousand dollars in a single month. The narrator, who shares a similar background as a burned-out healthcare worker with significant student loan debt, emphasizes that the key to this success was not building a product first but rather constructing a traffic engine that attracts buyers automatically. By leveraging YouTube as both a content platform and an advertising network, Jen created a "toll bridge" where she earns revenue directly from views via AdSense while simultaneously directing that audience toward high-ticket offers, sponsorships, and affiliate products. This approach allowed her to achieve financial independence without needing a large team, a physical product, or a pre-existing audience, proving that the business model is accessible even for those starting with limited resources like just a laptop.
A critical component of Jen's strategy was utilizing AI tools, specifically Claude, not to replace her expertise but to amplify her thirty-three years of professional wisdom. The video argues that while AI can generate generic content instantly, it cannot replicate the deep experience and nuanced understanding gained from thousands of patient interactions, making seasoned professionals like Jen scarcer and more valuable than young creators relying solely on algorithms. Instead of competing against low-quality "AI slop" flooding the internet, Jen treated poor-quality existing content as proof of market demand, positioning herself as a trusted expert who could provide genuine value to an aging demographic often ignored by younger creators. She used AI to streamline video scripting and editing, allowing her to produce simple, high-value educational videos from her camper van with minimal effort, focusing on answering real questions that patients had asked her throughout her career.
The financial success of this venture is driven by a diversified "money stack" consisting of five distinct revenue streams: AdSense income, brand sponsorships, affiliate marketing, one-on-one consulting, and eventually a digital course. Jen's channel grew organically to over 100,000 views on early videos, leading to sponsorship deals where companies paid her hundreds per video simply for mentioning their products because her audience trusted her recommendations implicitly. The video highlights that age is not a disadvantage in this specific niche but rather a competitive moat, as the growing population of people turning sixty and seeking advice from peers creates a massive supply gap that experienced professionals can fill. By consistently posting every other day with simple webcam recordings and captions, Jen built a sustainable business that offers her freedom to travel and live on her own terms, demonstrating that it is never too late to start over if one leverages their unique life experience with the right digital tools.
Read the full video transcript
So, I helped a 60-year-old beginner
build a oneperson AI business in 30
days. And I promise by the end of this
video, you'll have every single step
because if she can do this, you can as
well. And just a few months after
starting that same business that I
helped her start, paid her over $10,000.
And I'll show you the numbers on the
screen, the step by step, and all the
receipts. But she did this all with no
team, no product, no audience, a laptop,
and that's about all. And within just a
few months of starting, she was making a
full-time income. She was able to quit
her job as a nurse. And then just after
that, she made it to $10,000 in a single
month. And by the way, this is coming
from someone who also worked in the
medical field. I went about $300,000 in
student loan debt for a pharmacy
doctorate and became a pharmacist and
immediately regretted it and wanted to
escape my 9 toive job. So I built the
oneperson business that I actually
needed instead. And that business that I
built has done over $10 million now. And
I've made a community where I've helped
over a thousand people, nurses,
accountants, IT professionals, software
developers, cyber security
professionals, trades people, business
owners, etc., etc., also build one
person businesses using my exact same
system. So, I'm not special. I was a
burnedout healthcare worker exactly like
she was. But most people trying to start
an AI business build a product first,
then they go begging strangers to buy
it. But the smart move is backwards.
Build the machine that attracts your
buyers first. A machine that also pays
you by itself while you decide what to
sell. In other words, don't chase
buyers. Build the machine that makes
buyers chase you. So, the nurse with 33
years of knowledge, no exit plan, the IT
guy watching AI circle his job, the
business owner paying a fortune for
every customer, the 58-year-old
googling, "Is it too late to start
over?" For all these people, there's
going to be an option in this video for
every single one of you. So, it doesn't
matter what background you come from.
Something that I talk about in this
video is going to be very helpful when
it comes to helping you start your
oneperson business. And everything
you're about to see comes off of a
recorded call with her and real
on-screen numbers. No hypotheticals,
none of the AI slop flooding this topic
with fake screenshots. And the single
smartest thing that she does, the part
that I'd steal first, is in the back
half because most people mess that exact
part up. So, if you appreciate me making
this type of content, you want me to
make more of it in the future, then let
me know by gently cheersing that like
button and let's jump into it right now.
>> I have no staff. I have a cat that's
asleep on the floor. So,
>> all right. So, that's Jen, nurse Jen to
the half a million people who watched
her video last week. And yes, we're
getting to that number. And she spent 33
years as a nurse.
>> Well, I've been a nurse for 33 years.
Um, I worked in a lot of different
specialty areas. uh the last being
teleaalth for 12 years.
>> If you want to know what those last few
years actually felt like then listen to
this.
>> The co you know pandemic years were
really hard. Um we we were we had the
luxury of being home but we had um you
know some days over a hundred calls
sitting in our queue at any given time
during an 8 to 10 hour shift. So, um, I
think after that I started to really
burn out.
>> 100 calls in the queue every shift for
years. So, she did what millions of
people are doing right now. She started
looking for a way out.
>> In the process of looking for what other
remote job opportunities there might be,
I stumbled across your channel.
>> And here's the part that most videos
would hide because it's not shiny. Her
starting position wasn't good. I'm 60
and I don't I made some bad choices with
relationships and money in my past and I
don't have a lot saved for retirement.
So, whatever I'm doing now, I'm probably
going to have to be doing for a a while.
>> And remember that ARP number at the top.
So, one in five people over 50 have zero
retirement savings. And that's just the
ones who admit it to a survey. So, Jyn
is actually not a rare case. Jyn is one
of five of the people over 50 watching
this, which makes what she did next
either crazy or the sest decision in the
whole story.
>> I I actually intended to keep it for a
little bit longer, but the stress level
had grown to the point the job had
deteriorated. I looked at savings. I
looked at what, you know, what I had in
a Roth that I could cash out without
penalty when I was 59 and a half. And um
I just I I signed up for your program
and took a leap.
>> At 60 years old, she bet on herself. And
here's how that bet paid out.
>> I quit my job. It's replaced my nursing
income. It has been so good for my
health, my sleep,
>> my relationship, my and just being able
to, you know, hop in the van and travel
too.
>> She went from a 100 calls in the queue
to zero in one summer. And the scariest
version of her life wasn't the leap. it
was staying exactly where she was. So,
what did she actually build? Because
this is where almost everybody gets the
oneperson AI business thing completely
wrong. Well, let's talk about the
traffic truth. So, quick story about
another community member, a business guy
named Chad. Chad runs a supplement
company. Real product, real customers, a
real business. And the thing squeezing
him wasn't the product, it was the price
of attention. And he was paying for
every single customer with ads. And
customer acquisition costs in e-commerce
right now are absolutely brutal. Ask
anyone buying ads what a customer costs
them these days. So, we built him the
same machine that Jyn has, a personal
brand channel in his niche. And he had
videos pulling nine and 10 times what a
channel his size should pull and a high
ticket offer built on top of it in the 9
to $16,000 range and a much healthier
business. Now, why am I telling you
about a supplement company in a video
about a 6-year-old nurse? Well, it's
because every oneperson business on the
planet lives or dies on the exact same
thing. And here's the thing about a
oneperson AI business. The business part
is genuinely easy now. Claude can write,
research, plan, outline your course,
draft your emails, build your offer.
We'll go deep on that here in a minute.
And basically any oneperson business
works in 2026. The AI tools, especially
if you use them with Claude, are that
good now. But what kills them is that
nobody can find you. No traffic, no
business. That's the whole game.
Everything else is just decoration. For
many businesses out there, it's kind of
like ordering a plumber. If someone
needs a plumber, they're just going to
look on Google and pick the person who
has the highest ratings. But what they
don't see is all the marketing that went
in to that person showing up at the top
of Google. So the marketing and the
traffic is by far the most important
thing now. And every guru selling you a
oneperson AI business without a traffic
plan is selling you a store in the
middle of the desert where literally
nobody is ever going to see it. And
that's and this is where YouTube walks
in. And before you grown, listen,
because this is the part that everyone
misses, right? YouTube is not becoming a
YouTuber. YouTube is the only machine
that I know of that is both things at
once. It's a traffic engine for any
business that you will ever run. And
it's a complete one-person business all
by itself because AdSense pays you
directly for the attention. So, think of
it like owning a toll bridge. People pay
a toll just to cross the bridge. That's
AdSense. Money for the attention itself.
And the same bridge delivers every one
of those people to the front door of
whatever you build on the other side,
like a service, a course, a sponsor
deal, or whatever you're selling in your
existing company. And every other
business on Earth has to buy its foot
traffic. But the bridge owner gets paid
to receive it. So you can stop at the
toll booth if you want. And the thing is
just that money alone replaced nurse
Jyn's income. Or you can go one step
further and point the bridge at anything
that you'll ever sell. Same channel but
your choice forever. And if you think
the bridge needs millions of crossings
to matter, it doesn't. Because a lot of
people think that you have to get
millions of views on YouTube to make
money. But Carla, another community
member, closed a contract worth over
$100,000 with a channel of about 1,400
subscribers. and her videos were only
getting about 100 to 200 views each on a
good day. So, the bridge doesn't need to
be big. It just needs to carry the right
people. You don't need a bigger
audience. You need a machine that makes
the right buyers come to you. And Jyn's
bridge that we just set up, as you'll
see, is being set up to pay her five
different ways. And we'll open up every
single one of those doors here in a
minute. And she went from zero to a
full-time income in just a few months.
And real quick, because I know some of
you are thinking this takes years. When
my brother Zach, who's over 50, started
his channel, which is trades and
bluecollar careers, helping young people
in career switchers pick the right path,
he was a complete beginner, too. Very
first video he uploaded blew up. Got
over 800,000 views. And day 29, after
starting his channel, he made $214 in a
single day just from AdSense alone.
That's an over $70,000 year run rate.
So, he went from zero to a full-time
income in less than one month. And just
last month, he had an over $18,000
month. So, this worked for a 60-year-old
nurse and it worked for a bluecollar guy
who's in his 50s. But step one of that
playbook and one of the most important
things is locking the right niche in.
And that is the exact thing that Jyn
used our AI tool for. And here's her
describing it completely unprompted.
>> Follow the methods that Shane teaches.
Actually join the one of the seminars
and you'll get the niche finder tool and
have it talk to you. It's an AI tool and
it'll tell you it'll help you hone down
your niche.
>> So Jen basically attended a live
training. She got the AI tool that helps
her pick her niche. Or if you already
have a niche, it helps you make your
niche 10 times better. And luckily for
you, my next live training is happening
this week. And I'm giving away that
exact same AI tool in it. So click the
link in the description and the pin
comment below to attend that. YouTube
and building your personal brand just
got 10 times easier and nobody's talking
about it. And the reason it got 10 times
easier is because of AI and specifically
cloud AI. And that's what we're going to
be talking about in this week's live
training that we're doing. Click the
link down in the description in the pin
comment below. I will be there. I'll be
answering questions before, during, and
after. We'll also be giving you an AI
that's been designed to help you pick
your niche if you don't have one in the
first place, or if you already have one,
that's going to help you make it 10
times better. So, we worked very hard on
this AI. People absolutely love it.
We've literally gotten hundreds of
comments from people that love it. So,
you do not want to miss out on it. And
if you're watching this in the future
for whatever reason or it's already past
the time of the live training, still
click on that link because we will be
having more live trainings in the future
and you will be the first person to know
cuz it'll put you on a wait list for
that. But with that being said, it's
completely free. No reason not to
attend. Click that link in the
description, the pin comment below and
I'll see you on the other side. Now,
let's hear a few words from Jyn about
how she was the machine operator and how
she used AI. I wouldn't be able to do
this channel without AI. I like to help
script and I mean it would take me so
much time. I mean I like to write but
good god and a video every other day.
>> Well, as far as the tech thing goes
first, I I actually think I was fairly
techsavvy because medicine has changed
so much in the 30 years I've been in it.
I've had to learn a lot of computer
systems. But AI is easy to learn. It's
like having a conversation with
somebody. And so much of this is on AI.
>> So, let me kill the biggest fear in this
whole topic right now. I'm not
technical. Shane Jyn spent 33 years
fighting hospital software. And if
you've ever seen a hospital computer
system, you know exactly what I'm
talking about. And she thinks AI is the
easy part, right? It's a conversation,
not a computer science degree. And
that's because we use AI in a very
specific way. But here's the deeper
thing, and this is the real reason that
a 60-year-old can beat a 25-year-old at
this game. AI made generic general
advice worthless. Anybody can look up
general advice on AI for free or on
Google for free and it happens
instantly. But what AI cannot generate
is 33 years of experience. It can't
generate the 10,000 patient calls where
Jyn learned exactly which words patients
don't understand and exactly what
they're too embarrassed to ask about.
That is wisdom. That's experience. And
wisdom is the one input that a machine
can't fake. So AI didn't make
experienced people obsolete. It made
real experience the scarcest asset on
the internet. So when Jyn feeds her
wisdom into Claude, the machine doesn't
replace her, it multiplies her. And this
exact thing has happened before, by the
way. In 1950s, NASA employed rooms full
of women whose actual job title was
computer. And they did the math for
spaceflight by hand. Then IBM delivered
an actual computer, a machine with their
job title stamped on it. And one of
them, Dorothy Vaugh, looked at that
thing that was supposed to replace her,
and instead of panicking, she taught
herself for the machine's language. And
then she taught her entire team. And the
woman who feared the machine lost their
roles, but the woman who operated the
machine ran the department, worked
another two decades, and got a
congressional gold medal. So, Jen is
like Dorothy Vaughn with a MacBook. So,
you don't want to race the machines. You
don't want to fear the machines. You
don't want to compete against the
machines. You want to operate the
machine. And the machine she operates is
Claude, not ChachiPT. And there's a
reason for that. Because in this
business, the writing is the product.
And Claude is simply the best when it
comes to creative stuff as well as
writing. It's better than all the other
AI tools by a long shot. And I've tested
all of them, trust me. So, you load a
Claude project with your niche, your
winning titles, your voice, and it stops
being a chatbot, and it starts being a
co-writer that knows your personality
and your channel. And Jyn doesn't even
talk about it like a software. Listen to
how she phrases this. my friend Claude
and I.
>> So I when I was kind of talking to
Claude today about the course and where
to host it and um it we it was um I was
kind of having it do a compare and
contrast
>> her friend Claude, right? A 60-year-old
nurse casually doing platform analysis
with an AI over morning coffee. And some
of you still think that you're too old
for this. And I'm going to give you word
for word the exact prompt that I gave
her access to on the calls and the one
that I use on winning channels. And this
is the prompt right here. Based on the
winners on my channel, give me 10 video
ideas that you think would have a very
high probability of success. Rate all of
them from 1 to 10 with decimals. Then
give me a confidence interval from 0 to
100% on how confident you are in each
rating. Then tell me why you think each
video will do well. Now, if you don't
have a channel already, it's totally
fine. You can just say videos with this
keyword or videos in this niche. And
then you can type this in or easier is
probably just to screenshot it and put
it into Claude. Now, by the way, in the
third link in the description in the pin
comment below, I'll be giving the light
version of some of our Claude skills so
that you can implement everything we
talk about in this video. And I'll be
giving some of the prompts that are
really useful, too. And that way, it'll
make it as easy as possible for you to
follow along. So, if you want those, you
can check the third link in the
description, the pin comment below.
Click down there. Now, you might be
thinking, if AI does all this, then why
does anybody need her? Great question,
because the AI generated version of her
niche already exists, and it's absolute
garbage. Hold that thought, though,
because that garbage is exactly why she
wins. All right, now let's talk about
the 30-day system and the exact
sequence. The same one that we run with
every community member. No theory. This
is literally what Jen did. Step one,
pick the niche with data, not vibes. Jyn
didn't brainstorm on a whiteboard. She
started from 33 years of patients
telling her the same thing over and
over.
>> And I knew from talking to patients that
a lot of it was that they just didn't
know how to ask for what they needed. um
they didn't know the right words or they
didn't know how to structure it in a way
that doctors would hear it. It's turned
out to be a little bit of a combination
of that and also how to age well, how to
uh more and more people seem to want to
stay independent and active and strong.
>> Patient advocacy plus aging well from a
nurse who's lived it. That is not a
topic, that's a moat. And notice she let
the niche evolve so you don't have to
nail it on day one. And even YouTube
started as a dating site. Yeah, a lot of
people don't know that. YouTube started
as a video dating site. They didn't have
to nail it on day one and neither do
you. Step two, steal proof, not guesses.
So, she doesn't invent video ideas. She
finds ideas that are already proven to
have demand and makes the better human
version. I mean, I'm still using Muse
videos for everything.
>> Mhm.
>> Is that the best way to just continue as
long as I can? So much of the content
for the age group that I make for is AI.
So I'm like repackaging AI videos as a
real person. I think that's part of the
success.
>> Now, did you catch that? The competition
in her niche is AI slop. And instead of
complaining about it, she treats it like
a gift.
>> So this is awful content, right? Like
it's what we're looking for. We want
terrible
>> terrible content. So, if a faceless AI
channel is pulling millions of views
with absolute garbage content, that's
proof the demand is real and the supply
is weak. And if a real nurse walks into
that market, it's not even going to be a
fair fight. So, don't think of AI slop
like it's your competition. It's your
free market research. And it's done
completely free by your weakest
competitors. Now, step three is to
produce embarrassingly simple videos.
>> I record with the webcam on my MacBook.
It's a MacBook Air. Um, Apple can
sponsor me.
And I record in my my camper van is my
recording studio because it's the
cleanest, most modern kind of setting
that I have. So if it's whether it's
parked at my in my driveway or parked on
a, you know, underneath a bluff in Utah,
I I I would say I rarely spend over 30
minutes editing editing a video anymore.
I the ones that did best were the ones I
just
put captions on important parts. The
ones that didn't do well were the ones
that I actually, you know, research
B-roll and added B-roll and put in some
fancy graphics.
>> Read that back. Her fancy videos did
worse. But a laptop webcam, captions,
and less than 30 minutes of editing
beats overproduced every single time in
educational content because the viewer
isn't there for your B-roll. They're
there for the answer. Then step four is
volume beats polish.
>> I was so wooden and I didn't want to
post it. I absolutely didn't want to
post it. And the coaches were like just
post it. Just start posting things. You
have to just record. You have to record
and record and record and post it. Don't
overthink the process.
>> Use AI.
>> Don't try to keep fine-tuning things.
You have to you have to shut down your
internet picker and just record, edit,
post.
>> So, she just posted a video every other
day from mid-March on, not when she felt
inspired, every other day. And this is
where I lose some of you because some of
you have been researching this for 2
years. And let's be honest, you don't
have a research problem. You have a
pressing the record button problem with
all due respect. And then step five is
monetize after the attention shows up
and stack it. And that's the next
section. But first, let's be honest here
because I hate inflated timelines and
this title deserves the fine print. Jen
posted consistently for about 6 weeks
before the damn broke. So the 30 days in
this title is what happened next in the
first month after her channel caught.
But that first 30 days is what laid the
foundation to set this up. And this is
the business that replaced her nursing
income entirely. And that's the honest
version. And the honest version is still
ridiculous. 33 years of being a nurse
and she had a really good income. And
then this one person business was able
to replace her full-time income in just
a couple months.
>> Every morning when I get my coffee, I
sit down and I open my laptop and I just
check in on my channel and see how and I
was like
and I think it was at like a 100,000. I
think it was my first video that did
that. And then when I refreshed it a
little bit later, it was at 200,000. And
then and then it I mean when it got up
to 400,000 I was I called my partner and
I'm like I don't know what's happening.
>> And hopefully you guys celebrated went
out to dinner and we did celebrate
>> 100,000 views with her morning coffee.
That must have been one of the best
feelings she's ever had. So here's how
to get started with this tonight. Write
down three questions that people from
your career always ask you. Whether it's
your patients or your clients or your
customers or your co-workers or people
that are just interested in the career
or people that want to get into the
career, etc., etc. That is going to be
your niche short list. And this week,
validate one of them with real data,
proven demand, weak supply, and open a
free YouTube channel. Then record one
5-minute video on your laptop webcam
answering the question that you've heard
most in your career. Edit it for 30
minutes or less. Just put the captions,
cut the dead air out, and done. No
B-roll, just post it. And then repeat
every other day for 30 days with Claude
as your coowriter and then watch the
magic happen. Now, by the way, you don't
have to use your laptop webcam. You can
easily use your phone if you got a
smartphone or if you have a camera
laying around, you can definitely use
that as well. The point is, you don't
need a million-dollar set and the best
camera in the world or any of that kind
of thing to get started. But let's talk
about the next section, which is the
money stack. And this is the part that I
told you that I'd steal first. Now, Jen
is still in the process of building this
money stack. And honestly, she's much
more in the lifestyle phase of her life.
She's not working that much and she's
really just trying to enjoy her life.
More on that here in a moment cuz she's
literally living her dream life now. You
will not believe what she's doing. But
this is the way that you make one
channel into five different businesses.
>> The first month was right around 6,000.
The second month was right around 8,000.
This month will be right around 10,000.
>> I love it. I love it. So
>> that just just from YouTube, just from
AdSense.
>> Door number one is AdSense. This is the
toll booth. Like I said, 6 8 then 10
month over month over month. And she
could stop right there and already be
ahead of her nursing paycheck. And
everyone who told you AdSense was dead.
Well, her dashboard would like a word.
Door number two is sponsors. And watch
the direction that this deal traveled.
>> Snug safety. It's like perfect for my
audience. I just did the first video
with the first ad and I had so many
people in the comments say, "I'm going
right to Snug and signing up." And
>> yeah,
>> the the CEO actually emailed me back. He
said, "We've had so many people today
say that they learned about their this
from your channel." So,
>> oh my gosh, wow.
>> Yeah. So, I we signed up for three
videos and I have a feeling I'll
probably
>> continue because
>> that's awesome.
>> I like them. Yeah.
>> What What's uh what are they, if you
don't mind me asking, what are they
paying you?
>> Uh $800 a video.
>> Oh, that's
>> for three videos.
>> And she did not pitch them. The CEO
literally emailed her because she
mentioned the product on her channel and
so many people ended up going to the
website and buying the product and then
mentioning that she sent them there that
the CEO personally reached out to her
because when you own the attention, the
deals come to you. And at that point,
you pretty much have all the power. And
attention is the only asset where the
buyers do the chasing. And like I said,
she's getting paid $800 per video just
to mention the company in the video. And
this is with a brand new channel that
she just started. So, she's going to be
making a lot more than that from
sponsorships soon. But door number three
is affiliate marketing.
>> I do a little bit of affiliate stuff
with Amazon just cuz I wanted to be able
to offer my viewers some trusted
products for healthcare.
>> And it is one of the smaller doors, but
it's pretty much zero effort. So, for
instance, you could literally just put
Amazon links in your description, and as
long as they're affiliate links, when
people click on them, if they end up
buying the product, you will get a small
cut of that. And not only is she getting
money from the Amazon links that are on
her channel, but when she sponsors a
video for the company Snug Safety, for
instance, when people click on that link
and they end up buying the product, she
also gets affiliate commission for
those. And that's on top of the $800 per
video that she's making. Then door
number four is one-on-one help. my
consultation structured as a month at a
time, like two
>> halfhour calls or Zooms um with a
followup a plan after each
>> and it's a thousand setup is $1,000 a
month.
>> Now, you might be thinking, nobody pays
a stranger $1,000 a month. You're right.
Nobody pays a stranger, but 600,000
people just watched her explain their
health better than their last three
doctor visits combined. So, she's not a
stranger anymore. She's an expert,
somebody that is to be trusted. And
that's what this business model does for
you. And she's just getting this
rolling, but people are going to be more
than happy to pay her $1,000 a month for
expert advice. And door number five, the
one that skills without eating her life
is the course,
>> a 30-day, 15minute a day program that
helps you protect the everyday abilities
like moving, bouncing back, and staying
sharp that keep you living life on your
own terms. Now, she's still building
that out, and she's likely going to
build it based off of her one-on- ons
that she does with people online. And
she's building it out with Claude, by
the way, the same friend Claude from
earlier. But the point is, one person,
one channel, five different doors, and
she's just getting started. And before
you tell me it only works for nurses.
Well, here's the same stack on five
totally different bridges. Nicole
teaches corporate compliance, and she
made it to about $80,000 in a single
month on a channel that when she first
met me only had 85 subscribers. So, we
helped her go from 85 subscribers to
over $80,000 in a single month. Josh
teaches IT and cyber security, and he
made about $185,000 in a single month.
Nathan is a chess coach from New
Zealand, and he's now making a full-time
income teaching people how to get better
at chess, and he did that in a matter of
a few months. Antoine runs an
educational channel, and he now makes
over seven figures a year. And Shawn
sells in the self-publishing niche, and
when he first met me, he was making
$30,000 a month, so he's already very
successful. But we helped them scale all
the way up to over $500,000 in a single
month. And they're not special. They're
just using the same playbook that you're
watching right now with different
niches, different ages, but the same
machine. And that's not luck. That's a
system. Now, let's talk about the age
advantage.
>> The majority of my audience is over 60.
They really like having somebody who's a
peer or at least understands what that
age group wants to hear talking to them.
We talk slower. We edit in a more um
viewer friendly way. I think too it's
not so flashy and no Tik Tok style
editing. They appreciate the experience
and the knowledge and sort of the
gravitas. I can go watch a 30-year-old
repair an engine and learn how to do
that on YouTube, but I don't necessarily
want them telling me how to invest my
money,
>> right? I want I want the guy with
slightly gray or woman with slightly
gray hair who's maybe not dated but
also, you know, knows what they're
doing.
>> So, let me put numbers on what she just
said, right? Because this is a market
inefficiency hiding in plain sight.
Almost everyone making content is under
35 and a massive growing chunk of people
watching content is not. And roughly
11,000 Americans turn 65 every single
day right now, every day. And this is
screaming demand and almost no supply.
And in any other market, people would be
sprinting at that gap. Every gray hair
that you have is a trust signal that a
24year-old cannot fake. Not with better
editing, not with AI, not with anything.
And it's not just Jen. Craig is in his
70s. He's a realtor in Montana. And his
first real video did over 100,000 views.
First video. And most YouTubers never
touch 100K in their lifetime, but his
debut after using our system did. Now,
one thing that I'll tell you is before
this, he spent four years posting videos
on his channel and had almost no
success. But then after he started using
our systems and implementing what we
told him to do, he immediately had a
100,000 view video. Another community
member literally calls himself R.J. the
unretired. And within a few months of
starting, he made it to nearly $30,000
in a single month. And when I asked Jen
if she worries about the audience
running out, I got the single best
market analysis that I've heard all
year. Well, the good news is there's
always new people turning 60, 70.
>> Now, she's joking and she's also
describing a customer base that
literally refills itself forever. So,
your age is not an obstacle to business.
Your age is the moat. Your age is the
thing that gives you advantage if you
choose the right business. Right now,
I'll be honest, most oneperson
businesses out there, your age is a
disadvantage. But this is one of the
few, if maybe the only one, where your
age is the advantage. It is the moat. So
the next time someone tells you that 60
is too late, now you know that that's
you're not too late. You're exactly what
this audience is starving for.
>> Don't listen to skeptics, you know,
there's going to be people in your life
who are like YouTube, huh? Especially if
you come from something like, you know,
I was a nurse and I mean, I still am a
nurse, but you know that it there were
people that didn't get it until I
started getting a lot of views and then
people will understand, but and then
they watch your videos and then they get
it.
>> But it, you know, just don't pay
attention to those people. They're not
the people that the people that matter
are the ones who are behind you the
whole time. And again, if you want help
choosing the exact right niche for you
based on your experience, attend the
live training by clicking the link in
the description and the pin comment
below. Now, you might have one big
objection. Shane, one nurse got lucky.
This is survivor bias. And I've heard a
lot of people say that because you might
be thinking, "Oh, Shane, you just
cherrypick the successful people out of
your community." That's what everybody
does. And yeah, a lot of people do that.
And that's why I literally challenged
myself to pick a random 50-year-old in
my family and help them blow up their
YouTube channel. And that's exactly what
I did with my brother Zach, whose first
video blew up, got over 800,000 views.
He went from zero to $219 in a single
day in 29 days after posting his first
video. And so he went from zero to a
full-time income in less than one month.
And just last month, he had an $18,000
month. And Nate teaches pool. He's got
5,000 plus subscribers, and his videos
routinely do 10 times what a channel
that size should do. Or Donald, who's a
sobriety channel called Second Act
Recovery. He helps people get over
alcoholism and he got monetized and one
of his videos did over 40,000 views.
Then there's Emily and Dawn, an outdoors
channel that pulls over 100,000 views
and 11,000 new subscribers in just 7
days. Or Raggy, a veteran trader who
broke a 5-year plateau with four 30,000
plus view videos in a single month. Or
Dr. Peter Aziz, a physician who went
from zero to monetization eligible in
just a couple months. And I could go on
and on and on, right? a nurse, a realtor
in his 70s, a chess coach, a pool
instructor, a doctor, a supplement
company. One lucky grandma is a story,
but dozens of wins across unrelated
niches is a system. And while we're
here, Jyn and I actually laugh at her
competition on the call. Listen to this.
>> Some nights we're sitting on the couch
here and I'm looking for music videos
and I'm reading all of these titles to
my partner and he's like, "Oh my god,
it's terrible."
>> I know. But at least you're you're
actually providing good content. And
that's the anti-slop trade in one clip.
The internet floods with fake and the
value of one real credentialed human
goes up. And guys, it's not just about
the money. Just like she said, doing
YouTube is more fulfilling than any
nursing job that she's ever had. And she
finally has true freedom. Not just
freedom over money, but freedom over
time, freedom over location. She is now
literally traveling around the United
States in her camper van, living her
dream life because of this. And she
literally records her videos in her
camper van on that same laptop with her
webcam. Pretty incredible.
>> The money is nice, but the most
fulfilling thing that I've had is the
feedback from patients. um the feedback
from my viewers who in the comments I I
know a lot of YouTube channels get a lot
of negative comments and I feel terrible
for those creators, but honestly I've
had very few and just hearing from
people how much the information I
provide helps them is more fulfilling
than almost any nursing job I had.
>> That's awesome. Yeah, that that's
amazing.
>> You have something to share. Everybody
has something to share and it's a big
platform to share it from which is
amazing. But you know what? I don't have
to get up in the morning for anything
anymore.
>> And I can't explain to you the feeling
of being able to help hundreds of
thousands or millions of people. I'm
completely obsessed with it. This is
truly my passion now. And I love
teaching other people how to do this,
which is why you should definitely
attend my live training this week. Click
that link in the description and the pin
comment below. And I don't just teach
people to make any type of content. I
only teach people to make educational
content where you're solving other
people's problems and you're helping
other people in the world. So, here's
the whole machine one more time. Pick
the niche from your own wisdom with
data. Steal proof, not guesses. Produce
embarrassingly simple videos. Post every
other day and shut down your internet
picker. Then stack the five doors when
the attention arrives. One person, one
laptop, five doors, 33 years of wisdom,
finally getting paid what she deserves.
The only step the machine can't do is
the one where you press record and
upload the videos. Your experience is
worth something. Leave a legacy by
recording videos and leaving them on the
internet. Stop letting it rot in a
filing cabinet in your head. That's the
real tragedy here, not your age. Now, I
know that 99% of you watching this video
are going to enjoy my free content, get
a ton of value out of it. You're going
to download my free resources, which we
work very hard on, get a ton of value
out of those, and you're going to attend
my live trainings and get a ton of value
out of them as well. And we are never
going to end up working together, and
that is totally okay. I always want to
give 10 or even 100 times more value
than what I receive. With that being
said, there's going to be 1% of you out
there, maybe 0.1% of you out there that
wants a one-on-one handholding
mentorship experience so you can get
results as quickly as possible with the
least amount of time, effort, and money.
Or you want us to literally just do the
work for you. And if that's you, go
ahead and click the link in the
description in the pin comment below to
apply to work with us one-on-one. We can
only take about 3 to five people right
now, and we only accept about 18% of
people who apply. We're very picky about
who we work with because we only want to
work with people that we know we can get
results for and we know have a lot of
value to give to the world. But the
types of people we typically work with
are professionals with at least 10 years
of experience or people that are younger
but they're overachievers. Basically,
people that have something valuable to
share with the world. But we also work
with business owners that want to grow
their brand, get more views, get more
leads, and make more revenue from
YouTube. Then we work with YouTubers who
are getting a lot of views, but they're
struggling with monetization. And we
work with YouTubers that are crushing
it, but they want to crush it even
harder. And then finally, we work with
people who have big followings on other
social media platforms, but they want to
bring those followings over to YouTube,
bring their audience over to YouTube
because they know that YouTube's the
best. So, if that sounds like you, go
ahead and click that link in the
description in the pin comment below to
book a call. If not, attend our live
training, get free value, and we look
forward to seeing you there. With that
being said, if you also want to check
out the story of my brother who started
a YouTube channel at 50 years old, you
can check him out by clicking right
here.