"I GOT RICH When I Understood This!" (The 5 Proven Ways To Become A MILLIONAIRE) | Tom Bilyeu
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Tom Bilyeu emphasizes that saving money must be a strategic endeavor rather than an automatic habit, identifying three specific purposes for savings: emergency funds covering 3 to 12 months of expenses, capital for major purchases like cars or houses, and investment capital. He argues that failing to save for one of these reasons renders savings ineffective against inflation, effectively making individuals poorer over time. A critical distinction is drawn between spending money on transient fun versus building equity in assets like a business or real estate; while the former offers immediate gratification, the latter creates lasting wealth. Bilyeu highlights the "minority mindset," urging listeners to break free from being mere consumers who trade time for money and instead seek opportunities to own equity, noting that many Americans are living paycheck to paycheck despite high incomes due to a lack of financial education inherited from school systems or parents. The discussion extends to the fragility of traditional retirement planning, which relied on pensions and Social Security—both of which Bilyeu describes as unreliable for future generations. With pensions largely extinct and Social Security funds facing deficits that cannot be solved by government printing money without triggering higher inflation, individuals must rely entirely on their own investments. He critiques the 401(k) system, noting it was never intended to serve as a sole retirement vehicle but is often treated with false hope by employees who do not understand its limitations or how to navigate investment risks properly. Consequently, Bilyeu stresses that becoming wealthy requires proactive learning and a willingness to endure failures, using his own worst real estate deal as an example of the "tuition" necessary for success in entrepreneurship and investing. Bilyeu shares his personal narrative regarding immigration from India to America, framing it not just as ethnic migration but as seizing opportunity despite being a minority with next-to-nothing resources. He addresses the concept of ego as a primary barrier to success, defining it as an internal voice driven by fear, guilt, and anxiety that prevents people from taking action or accepting accountability. To overcome this, he advocates for "consciousness" practices such as meditation to return one's center after emotional disturbances caused by stress or conflict with family members like his mother. He illustrates the power of effective communication and gratitude in resolving these internal conflicts, recounting how daily affirmations and open dialogues helped him heal relationships and project confidence rather than insecurity derived from comparing himself to successful siblings. The conversation also explores the intersection of spirituality and pragmatism through Bilyeu's mentorship under Wahi (Wah) Cohen, a Zen master who taught that one must "forget about money" by focusing on service rather than acquisition. This philosophy is reinterpreted not as ignoring financial reality but as shifting focus from what one receives to how much value one gives to the world; wealth is defined less as an accumulation of assets and more as an emotional state of contentment and appreciation. Bilyeu introduces specific behavioral techniques, such as saying "thank you" when money enters accounts or using a metaphorical futon bed for wallets in Japan to show respect, which helps rewire the brain's fear response regarding finances. He concludes that true wealth generation requires aligning mindset with action: one must change their internal narrative about money while simultaneously taking practical steps like giving small gifts to clients and bosses to foster reciprocity, ultimately proving that happiness attracts opportunities just as much as hard work does.
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you don't want to just not save any
money you got to be strategic with it
there are three reasons why you should
be saving money you save money for an
emergency save money for a big purchase
want to buy a car you want to buy a
house you need some cash to do that save
money for an investment if you're not
saving money for one of these three
reasons you are saving your money the
wrong way and your savings are literally
making you poorer each and every day
while your friends were spending their
money at a party you're spending money
on building a business right like that
fundamental difference of spending it on
fun that goes away or equity in this
case your own company is a world of
difference so I just want to Anchor
everybody back around to those like
money habits you've got what all my mom
would have called pissing money away
right literally an alcohol you're just
pissing that money away um or putting it
into something that's going to go to
work for you in your case it was a
business it was real estate yeah if
people can just grab that fundamental
difference like of hey start thinking
about the world in this different way
there going to be a huge step forward
and it's all a learning process because
I don't drink I don't smoke I never
drink but for me it was the only it was
it was a hustle right it it was the only
way that I knew to kind of start making
some money um and so it it's how you
start and you learn and each one of the
things that you kind of do you're going
to learn something new and you're going
to be able to apply that to the next
thing and it really is that shift you
know I call it the minority mindset
thinking differently than the majority
of people because it's it's doing
something different most of us are
taught just to be consed consumers trade
time for money go buy cool things to
flex exactly and that's it we're never
taught to do anything else and I mean
think about the last time your teachers
taught you about the importance of
investing your money of they don't know
how to do it either exactly they
couldn't hope to teach me and and so
that's where you have to be willing to
go out of your way to learn how some of
these things work because if you don't
you're just going to be a pawn in the
system and it's very unfortunate it
sucks and you know this is where I'm
trying to help provide that education
because these are things I never grew up
learning these are things that I wish
somebody would have told me uh you know
I've see I see it in so many
people I used to guest teach in Detroit
public schools whoa and you know these
are good kids from rough areas a lot of
times don't have two parents in the home
sometimes don't even have a parent in
the home there were some kids he didn't
have or his mom is not around he was R
raised by a gang uh just because there's
no parents and so they provided him
shelter and it's crazy because
you get stuck into a system a cycle
because you don't have any way of
learning or seeing anything else and you
know like one of the first times I was
there I asked the kids how many of you
guys have a job most of them rais their
hand most of them have an income and
they're in high school right they're
going to school and they're working and
next question is how many of you have a
bank account nobody not a single person
had a bank account Jesus man so I was
like what so how do you guys what do you
do with your money they said we get a
check we go to the liquor store we cash
the check now the liquor store owner is
going to take you know 1 to 10% of that
check oh God and then what are you going
to do you're going to buy candy you're
going to buy pop you're going to buy a
bunch of dumb stuff on your way out and
now you're left with only half of your
check and now what do you do it's it's
this I like to call it Net Zero thinking
where if I have cash I need to spend it
I have $500 in my bank account I got to
make that zero if I have $1,000 I got to
spend it because we think oh my God if I
had 10 grand I would go on this nice
vacation if I had 50 Grand I would buy
this car we think in terms of is that
consumer mindset of if I have this money
I need to spend it but this is where we
have to break out of that and understand
what can we do differently and instead
of just spending all of this money and
it's much more difficult now because of
the higher cost of living but it's so
much more important now than ever where
you got to create this margin I call it
like an equation where you know your
your wealth is really you you take your
income minus your expenses and that's
equal to your Investments plus your
savings so you take your income whatever
money you make you subtract your
expenses your houses your your home your
clothes your car whatever your expenses
are and if you have some money left
either this money is going to be saved
or it's going to be invested well if you
have some money left you're already you
know doing something that a lot of
people are not doing you're more than
the majority of people right now I just
read a study yesterday seven out of 10
Americans across the board are living
paycheck to paycheck 50% of Americans
that are making $250,000 a year are
living paycheck to paycheck that's crazy
it's not how much money you make it's
what you do with the money you make that
is so important and so now if you have a
buffer you're already better than the
majority of people now the question is
what do you do with it well we're taught
save it save all of it so your
Investments are zero and your savings
you're trying to grow the thinking that
you're trying to you're going to become
wealthy but you're never going to be
able to outsave inflation you're going
to your savings are literally making you
poorer each and every day however you
don't want to just not save any money
you got to be strategic with it what I
like to say is there are three reasons
why you should be saving money you save
money for an emergency have somewhere
between 3 to 12 months worth of expenses
depending on your risk tolerance save
money for a big purchase you want to buy
a car you want to buy a house you need
some cash to do that save money for an
investment if you're not saving money
for one of these three reasons you are
saving your money the wrong way and it's
making you poorer each and every day now
you didn't say save for retirement yeah
invest for retirement you know you talk
about retirement the retire we're about
to face a a big retirement crisis
because traditionally retirement was
what people like to call a three-legged
stool you had your Social Security you
had your pension and then you had your
own Investments or your savings what a
lot of people like to do well pensions
are something you only read in history
books anymore they're a thing of the
past so those don't exist
anymore Social Security is running into
a very very very big dilemma because
right now now if you are you know under
the age of 45 the Social Security money
that you're paying isn't going to go to
fund your social security income it's
going to fund somebody else to retire
because the Social Security program has
much bigger expenses than income and so
it is on the path of being completely
dried up of just running out of money is
this because the younger demographics
are just a smaller cohort than the older
or there's a lot of reasons for it it's
how the Social Security money is spent
it's it's how many people are requiring
Social Security money how long people
are living for how long these Social
Security checks have to go out for a lot
of bad calculations bad investing and so
in the Social Security fund is now
drying up and so now everyone says well
I'm not worried about it because the
government can just print more money and
do bigger Social Security checks that's
what we're seeing this year we saw
between 2021 and now the biggest Social
Security raise ever is between 5 and 6%
something in that range which one is
already not keeping up with inflation so
yeah you got a bigger social security
check but oh no it's not buying you as
much as you could have last year but
then the second issue is just think
about that for a second if the
government is going to print more money
which means the FED is going to print
money give that to the government to
give you bigger Social Security checks
what does that mean you got a bigger
check great but now the cost of things
have grown even faster than the growth
of your check you cannot out print
inflation it it just creates more
inflation and so you know so you had the
pension that's that's essentially gone
for the vast majority of people Social
Security is not going to be able to fund
your retirement which leaves people with
the third stool which is your own
Investments now traditionally us say oh
I'll save some money save 10% of your
income that's not going to do it your
savings are going to make you poor each
and every day and the second thing is
you're
401k and you know it's a great start for
the average investor because now it is
like automatic putting a little bit of
money into some investment
however your 401k was never ever ever
intended to be your sole investment plan
the founder of the 401K even came out
and said that the 401K has gone to rry
it is a monster because now so many
people are hoping that they're going to
be able to rely on their 401k to retire
and that's not what it's intended for
and it will never be able to be enough
for you and so a lot of people have this
false hope that okay yeah whatever
Social Security will give me a little
bit extra but my 401k will take care of
me but that was never the plan and so
now what does that mean
your 401k just think of that like as if
you invest in your 401k your IRA that is
the absolute base your savings are not
going to do it this is where you have to
go and invest yourself and that's where
oh my God how do I do that we're never
taught how to do this we're never told
how to do this we're never given
Direction on how to do this so you have
to be the one now to go out of your way
to start learning this and thank God for
YouTube because now we've decentralized
education but the question is now you
have to be willing to do it and you have
to understand who your teachers are
because there's there's crap on YouTube
there's also good stuff on YouTube and
we're never taught how to learn we're
usually just taught what to learn so now
we have to be willing and go out of our
way to become smarter to once start
learning and understand how do we learn
the right things and then apply it
because the the downfall with investing
is it's risky you got to be willing to
get punched in the face you have to be
willing to lose money because it's a
part of the process and it sucks it
sucks losing money I I made a video on
uh my YouTube channel minority mindset
where I went over my worst real estate
deal ever and the reason why I made it
is so you can see look every real estate
investor has got at least one bad deal
and to date that's the only deal that
I've ever lost money on and I walk you
through every single bad thing that I
mean because everything that could have
gone wrong went wrong plus a whole lot
more and it was one of the biggest
headaches of my life but my goal is you
know yeah you can laugh at me make fun
of me but you're going to see like holy
cow things can and will go wrong so just
anticip at it because that's it's your
real life tuition you got to be willing
to learn um and and you know it's a
price to pay and it's one of those
things where you know just like with
entrepreneurship everybody wants to be
successful as an entrepreneur everybody
wants to be rich how many people are
going to be willing to get punched in
the throat and keep going keep getting
back up and keep doing it it's very
difficult which is why you know what not
everybody should be an entrepreneur try
it but it's not for everybody but
everybody can work to own this Equity
right this ownership these assets and
everybody needs to how much did you pay
for your first share of Ford Motor
Company
$2 so this is what I want people to hear
and I'm glad it's coming from you I was
very honored to have Wall Street Trapper
on as well because I want people that
are I know minority um in the name of
your program isn't about being a literal
ethnic minority but it's about thinking
in a new way but having people that are
minorities at least in this country
country um say like hey if you do the
right things you're going to be able to
change your circumstance what do you say
to people that either think well it's
okay for other people but for me either
because I'm poor or I'm a minority it's
never going to work for me so I'll kind
of give you the story of my family in
that sense because the reason why people
come to America is because of
opportunity you have the opportunity to
own something own a home potentially own
equity in companies build your own
company you have the opportunity to
build something which is something that
you can't do in a lot of other places in
the world my grandparents were
refugees they had some land and in
1947 the state of Punjab was
severed and when that happened if you
were a sik which is the religion that I
am and you're on the west side either
you migrate East or you're going to be
killed wow so now my grand parents
literally all they had were the clothes
on their back and a sword in their hand
and they ran during that process my
grandfather was attacked uh and he had
to literally fight for his life he saw
his uncle get his head chopped open in
front of him Jesus put him on a horse
that was the last time he saw him he got
to the new east side of Punjab in India
and didn't even have shoes on his feet
didn't have a place to sleep had
literally
nothing now from there you got to start
right you gotta you got to start now all
over from
scratch and there's a lot of political
issues you know unfortunately over there
and so that's when my parents my dad you
know my mom were like we want to get out
of this country we want to go somewhere
we have better opportunity to come to
America we you know don't speak the
language don't know the culture don't
know the people don't know how life is I
mean India is a very different world
it's a beautiful place but it's very
different than here and you start
over why as a minority as a minority
just for opportunity because that's all
you know there's risk but you see the
opportunity there and do you think
looking back now do you think that
because it I often think that what we
refer to as being an ethnic problem is
actually just there is an element of SCH
what I call school of fish like you're
just you're going to group up with
people that look like you it's just so
embedded in the the subconscious but I
think a bigger thing is just it's either
majority or minority right because
globally the Indian um ethnicity is
massive billions but when you come to
the US now you're a minority do you
think that the tradeoff of going from
being uh the majority ethnicity I mean
everybody in India basically is shares
the ethnicity I know there's religious
differences but then coming here and
being a minority does the opportunity
that America provide outweigh whatever
detriment there is to being a minority
you know again if you're willing to work
you have to be willing to work and kind
of just break out of whatever anytime
you see a majority kind of just group
think you have to be willing to question
that but you know the opportunity you
have here in America is it more
difficult now than before absolutely is
it more difficult for some people than
others absolutely however it's the best
opportunity you have in the world and
you know that's why literally even until
today you have people that are willing
to risk their lives to come to this
country and I mean actually risk their
lives and so you know you have that
aspect and and I can speak for me where
s the religion that I am they are a
minority in India and you know there's a
lot of issues that come with being a
minority anywhere but again where do you
know here you have more opportunity than
anywhere else and so the way I look at
it you know for me personally is my
parents came to this country with next
to nothing so I got nothing to lose and
everything to gain right and so this is
the place where that opportunity exists
but now you have to be willing to work
hard but you also have to be willing to
work smart I I I can't stand what people
say work smart don't work hard but to me
that's all complete because you have to
do both you have to do both because if
you're not willing to work hard your
smart working is effectively worthless
you have to be willing to apply both
together and I had none of this you know
Financial education right for me it was
Dad I want to go invest in real estate
you're stupid go become a doctor you
know it's it's I I had to do all my
entrepreneurial stuff in secret the
first my parents didn't even know that I
was doing this business stuff until I
was on the news I was running a
different stock company and this is now
you know a couple years after and and um
we were doing well and we got featured
on the local news now my parents got a
call from a family friend and they said
oh we saw your son on the news and my
parents were like oh God what did he do
now and they're like no no he he has
this company he's doing really well
they're they're growing my dad was like
what and so then you know he sits me
down he's like what the heck is going on
and that was the first time they were
like okay you can actually do something
with this right and it was
like you have to for me it was like I
understood what I wanted I knew that I
saw this like really I I wanted to
achieve success and I knew I was doing
it for Good Intentions um I knew I
didn't have like bad intentions with
what I wanted to do but the question was
you know how do I get there because it
was like I if I know if I try to
convince my parents it is like it's
going to be extremely stressful for me
I'm going to stress them out it's just
not going to work so I'm just going to
try to figure it out myself and if I
fail well guess said I'm in school so I
kind of had that backup but for me like
I like I went to law school as well the
problem was I wasn't the best student in
school um in law school particularly I
did well on the bar exam I loved
learning and so for me like you know I
knew I needed to pass the bar and so I
studied hard and I actually did really
well but in the classes I was not very
good except for the couple of the
business ones because I really enjoyed
that but for me it was just like I just
need to get the degree that way I can
like be done with this because I went to
law school because my parents found out
that I wasn't going to be a doctor
they're like you got to at least become
an attorney to keep pride in the family
and so I was like all right well if I go
to law school I can go to law school
parttime and if I go to law school
parttime I can work on me and my
business full-time so that was my
mindset with it and you know but I knew
that yeah if I graduate law school and
things don't work out I don't even know
how I'm going to work as an attorney
because I have no idea I don't know how
to file a lawsuit I have no idea like
what to do so if I graduate like I I'm
going to have to like start all over and
figure it out after I'm done and it used
to give me a lot of anxiety but I was
like you know this is why I have to
figure it out it was a mission because
one I wanted to do to give back to my
family and myself and second I wanted to
do it because I wanted to prove a lot of
people wrong and I remember when I used
to talk about this everyone's like oh
you shouldn't do it out of spite don't
do things because you want to prove
someone wrong I was like you don't
understand you don't get some of the you
know the the things that you hear the
things that you see and sure you know
maybe it can't drive you forever but it
can take you I mean that pain of seeing
the the things that people say to
because you know in between I started a
sock company and when I was doing the
sock business this is when you know
people started to be aware that I was an
entrepreneur and I wasn't like super
successful I was doing okay uh I was
doing and that's when I got on the news
but you know just think about this I was
supposed to be a doctor now here I am
selling socks on the internet and
everybody is like oh so you left you
know this idea of becoming a a doctor
now you're just selling socks and you
know hearing that for
years is like
one day I'm going to have your kid want
to work for me and that was like in the
back I never said that but I was in the
back of my mind your kid's going to want
to work for me one day and uh it's like
that driving force where I know I'm
going to prove this person wrong I'm
going to make this person like really
like see that hey I I am worthy I can do
something but it takes a lot of work you
know going back to that but it's it's
it's be with anything being willing to
try being willing to take risks being
willing to make mistakes and being
willing to learn from it cuz you know
like I said you know for me I was
willing to be dumb or stupid I never saw
that risk until more recently because
for me it was just like I know this is
what I want and so the risk really was
never even on my Horizon if I had a
business idea I would start it like the
same night because for me it was like I
just got to I I want to do this I want
to figure it out books weren't were kind
of giving me an idea my teachers weren't
teaching me this I don't know who to
turn to my experience was my teacher
that's how I learned how to be an
entrepreneur how I learned to start
investing that's when I started learning
about money because you know the whole
issue with the money stuff I mean this
is something that we're never ever even
remotely talk tght about and it's now
becoming a real pressing issue you have
to be willing to try learn risk failure
you are going to fail I always try to
get people to understand that failure is
the most information Rich data stream
that exists it sucks it hurts it can be
costly but one in triggering the parts
of the brain that have to do with pain
you trigger the parts of the brain have
to do with memory and focus so you're
more likely to really look at that thing
that you don't want to happen again to
figure out why that happened memorize it
and then you're going to get better the
next time and to your point about um
having a chip on your shoulder and
people telling you that you can't do
something and thinking one day you know
your kid's going to ask to work for me
it probably is a primary driver over an
extended period of time like you said
it'd be a little costic to the soul but
it's so powerful in terms of so you've
got light energy and dark energy right
what I have found in my own that the
hardest the light energy will only get
me so far and then I'll hit a brick wall
and I'll want to stop and it's only when
I tap into the dark energy of like I
will not let this person be right about
me I am not going to back down because I
know they're just waiting for me to fail
that it actually does give me another
boost now I try to split it call it 8020
where I'm spending 80% of my my time and
the light the beautiful things I want to
do the people I want to help but dude
let me tell you 20% of the time I'm
thinking that the person that really
wants to tap down on My Grave it gets
you going right yeah 100% and and and
you know I I found the same way because
for me in the beginning it was just
figuring it out I went from business
idea to business idea to business idea
because for me I was just trying to
figure it out hopping from one idea to
the next but then you know you talk
about the light energy for me it was my
really driving my passion and my mission
and my purpose and that became more of
the light energy because now you know
after a certain point you're like the
money doesn't drive you it just is what
it is right it's just like I'm fine like
I I'm not a very materialistic person I
don't really care you know about brand
names designer names first time I made a
million dollars I was driving a $500 car
right it just doesn't matter uh like
sure it provides some sort of benefit
more comfort more value but after a
certain point that money is not a driver
it's now what is my purpose and for me
you know that Minority mindset where
where rich started making videos I
wasn't doing it to make money I did this
as a hobby because I got scammed in that
sock company what is up my friend Tom
Bilu here and I have a big question to
ask you how would you rate your level of
personal discipline on a scale of 1 to
10 if your answer is anything less than
a 10 I've got something cool for you and
let me tell you right now discipline by
its very nature means compelling
yourself to do difficult things that are
stressful boring which is what kills
most most people are possibly scary or
even painful now here is the thing
achieving huge goals and stretching to
reach your potential requires you to do
those challenging stressful things and
to stick with them even when it gets
boring and it will get boring building
your levels of personal discipline is
not easy but let me tell you it pays off
in fact I will tell you you're never
going to achieve anything meaningful
unless you develop discipline all right
I've just released a class from Impact
Theory university called how to build
Ironclad discipline that teaches you the
process of building yourself up in this
area so that you can push yourself to do
the hard things that greatness is going
to require of you right click the link
on the screen register for this class
right now and let's get to work I will
see you inside this Workshop from Impact
Theory University until then my friends
be legendary peace
out just talking about things that you
know I wish somebody would have told me
when I was younger like having to do
with business having to do with money so
I did it as a hobby and people will say
you can't just do that as a hobby I'm
like dude you don't understand I didn't
invest any money into it I was making
videos off my phone I bought like a 30
or maybe $35 tripod off of Amazon and I
was just making videos for fun and
like my friend asked me I think I was
around 10,000 subscribers and he asked
me like how much money are you making
off of YouTube like what do you mean
like how much money are you making from
your ad Revenue off of
YouTube I don't know what do you mean he
goes into my YouTube back end with me
and this is before YouTube had
requirements of like you got to have X
number of videos X number of subscribers
VI time anybody body could monetize any
video he's like dude you haven't even
turned monetization on click one click
and now you can start making money off
your videos I was like oh I didn't know
that I really enjoyed it for me this was
like really fun and something that I
loved doing which is why I did it and
then minority Minds started to grow
started to make some money and I was
like oh I can actually like do this like
I can work on just spreading this this
purpose what is it about what you guys
publish that people respond to it's one
email right it's a newsletter and you
know is coming what time is coming you
know where it's going to be every day
and so people want to open it we don't
need to have a the world is ending you
know where it is and then we just break
down what's happening this is where I
really fell in love with the book is the
concept of necessity cuz this is
something I talk to people about um and
specifically in the context of obsession
versus passion yeah and you really went
into it not cuz I you're probably going
to get some Flack and push back on that
one but what you said I was like that is
the absolute truth yeah
so explain people what's the difference
between the two what is the role of
obsession well we found so in high
performance habits what we did like you
mentioned we did the world's largest
study of high performers um data from
over 190 countries um from what it
essentially turns out to be like people
who are in that top 15% of whatever they
do and we found that there was basically
personal habits and social habits and
the personal habits was you know like
seek Clarity generate energy and that
third one was raise necessity which was
something I didn't even know really was
a thing psychologically um as important
as it turned out to be and necessity is
kind of short for performance necessity
um or what we call psychological
necessity which means there is a moment
in which you are serving people or
you're trying to achieve your goal or
your dream in which now it is not a
preference it's a must right but to use
better languaging it's it becomes
necessary for us to excel in this like
it's not a a hope anymore it's not I I I
it should do it it becomes so necessary
that it connects with our
identity that we feel it is necessary
for me to deliver with Excellence here
because that is who I am it's necessary
for me to deliver with Excellence here
because somebody needs me to do well
it's necessary for me to do well here
because this topic this thing I'm doing
I'm passionate about this I care about
this I want to master this I'm obsessed
with this and it's necessary for me to
do well because the time it's it's a
deadline or it's go time or and when all
those come together that so that
personal side of this is my identity and
I'm obsessed about it and that other
side where it's like somebody needs me
and there is a real deadline right in
the middle that's performance necessity
and we when we hit that game changer
Game Changer but it is uncomfortable
because people don't want
to exude that much passion in which it
becomes Obsession because they're
fearful of their obsessions well if I'm
obsessed about this topic it's going to
take away away from my family from my
time um it's going to introduce a lot of
you know fear or unknown to meet so they
back off but I tell people all the time
there is a difference between passion
and Obsession and high performers have
Obsession about the topic right they are
obsessed about the topic in which
they're trying to learn Master grow into
and so that obsession is real I tell
people the difference here's how you
know the difference between the two when
you're passionate everybody cheers you
on they're stoked for you oh you found
your passion awesome Follow Your Passion
live with passion be passionate Chase
your passions everything like passion
passion passion passion passion's good
like the world be like Yay right when
you're obsessed they're like why you got
to be so
crazy why can't you be satisfied why do
you always got to get things so perfect
why you spend so much time here when
you're obsessed people think you're
nuts so it's different and it's like I
always tell people if no one thinks
you're
crazy you're not yet operating to the
outer limits of your potential you're
not there yet because somebody in your
life should say man you really care
about this in like a crazy way and when
you get there you know you found your
thing and not every find not everybody
finds that I think that's also why it's
scary some people go well I'm passionate
or I'm happy but I don't really obsess
about anything you know most people
obsess about you know their shows on
Netflix more than their life I know
people who obsess more about their their
you know thread count in their sheets at
their house than they do about the
impact they're making in the world why
do you think people can slip into an
obsession over Netflix or whatever or
thread count but they don't do that for
something that could really change their
life feedback that's interesting not
what I expected you to say what do you
mean by that
because you know buying something or
getting pulled into Netflix being a
obsessed about something that gives you
no feedback is not scary a real
Obsession like trying to make an impact
in the world you're going to get
feedback you try to make a difference in
somebody's life they're going to tell
you that doesn't resonate with me
Brendan you try to make a difference in
a nonprofit you try to change the world
you try to start something like this and
the views come or they don't come
there's feedback and people are
terrified it's one of the four Central
fears we all have is
rejection we're terrified like be
rejected and think about if you really
want to make an impact you're going to
get a lot of judgment you're going to
get a lot of hate and ultimately you're
going to get rejection people are going
to like just diss on you people are
going to say that's not good enough
people going to say who do you think you
are and people are so
worried about that that they stop and so
it's easier things that don't give you
feedback watching Netflix don't give you
no feedback it's easy there's no
disappointment there even if you don't
like the show what do you do you just go
on the next show there's no there's no
disappointment there you know I I think
trying to make an impact there's a lot
of disappointment and fear and potential
for rejection so people don't get
obsessed about making a difference and
making an impact because it can hurt go
deep on identity so you've talked about
how one of the scariest things about an
obsession um is the way that you tie it
to your identity High performers do that
they put themselves at risk they say
like your own story I'm I am a writer
and the day that you decided you were
going to own that you said that that
comes with a risk one explain to people
what that RIS risk is and then how did
you overcome it and how can other people
do that yeah well imagine like last
night I'm going on the stage right if I
if my identity says I am a public
speaker and is important for me to be
excellent at this and then I go on stage
and I
bomb what does that say about me as a
person so we've got about 50 years of
work in Psychology at the field of
psychology saying do not tie your
efforts to your identity because that
risk of disappointment or rejection you
know if the task fails you shouldn't
take that as as a defining moment in
which you say I am a failure right so
that's the risk and that's what you know
psychologists tell us to be wary of
except it turns out that high performers
flip that on its face and go well
actually um no I do get bothered if it
fails I really get upset about it I am
attached to the process here I I do care
if it turns out well I mean that's why
they obsess about the details that's why
they care about Excellence it's like no
one obsess about the details or cares
about Excellence unless it mean
something to them and there is a risk
the risk is you over
attach to the process or the
outcome with your identity so that if
the process or outcome goes bad now you
feel bad about yourself as a human and
now you stop your progress but I also
tell people there's a balance there I
actually wish more people would attach
some identity to what they're doing they
wouldn't go through their motions as
much I mean I think what the world needs
less of is halfin interested parents who
don't have an identity that says you
know what I'm going to be an excellent
parent I think we have a lot of CEOs or
business po people or entrepreneurs who
they've never stepped in and said you
know what I'm a CEO
I own this business I am responsible for
paying the bills I am responsible for
making the money I'm responsible for all
these people's mortgages who work for me
like they I want them to own the
identity of a CEO CU most of them if you
ask them about their identity and their
business they're kind of like you come
to find they're kind of approaching like
not even
hobbyists it's like if you want to win
your identity has to be tied into that
thing in which you are trying to succeed
at and give to and that takes a lot of
guts to put yourself all in for
something but who's ever contributed
something with tremendous impact without
being all into it I've never seen it so
I think the message of the book you're
right I'll get some Flack a lot of
psychologists say don't don't tell
people to tie more of their Identity or
my friends who are Buddhists who say but
attachment is the form of all suffering
Brandon have you not read your spiritual
texts I'm like look out calm down I've
hung out with the doll llama I'm totally
cool but what I'm trying to tell you is
even the Dal Lama has a connection with
himself as a spiritual leader his
identity is still there that people you
know assume that you know we have to
release ourselves from having any
attachment to something but I'm like I
think we all want to be present and
engaged
fully in the things that we are doing in
our lives and that's going to require us
to say psychologically you know what I I
am all in this that's what I'm about
what I loved in the book is you're you
were open on the Journey of writing it
took you about three years if I'm not
mistaken so doing all the research
you've collected the however many
millions of people that are in your
ecosystem and then you start
systematically actually researching the
data and you can feel that in the book
that you were open to being surprised
you were open to changing your thinking
you talk about going through and trying
to find disconfirming evidence and not
just wanting to be in a vacuum and and
some of the the surprises in the book
were really really great and in that
whole concept of obsession I loved it
cuz it felt so real you tell your um
followers one you have to take ownership
right so uh you gave a great example
about you're in a relationship with
somebody you whatever energy you guys
are creating you're creating that like
don't think that it's just objectively
them like you guys are doing it together
and I love that love that in the talk
about how Obsession can be useful
because so I'm like that's really
important to me and I want people to
understand if you want to achieve at the
highest level you're going to have to
tap into Obsession period and you put a
quote in the book that I think sums it
up perfectly um which goes like this and
by the way the the quotes people choose
for books reveal so much and I just kept
taking one after another after another
out of your book this is from Einstein
only one who devotes himself to a cause
with his whole strength and soul can be
a true Master for this reason Mastery
Dem mans all of a person yeah I love
that Allin you you have to be Allin and
it's the hardest thing to do because if
it fails then you can feel like a
failure um you know I I think of this
idea of performance necessity um two
stories kind of come to mind one is I
was working with an Olympic gold
medalist Sprinter and we're in the
tunnel and we're going out and he's
talking about the competition and we get
out to the blocks and I said uh he was
really worried about the competition I
said well how do you even gauge like who
who who's going to win M you know in in
his particular race people are winning
but by you know one 100s of a second
tenth of seconds I mean these are really
close Sprints and I said well how how do
you know I said who would you even bet
on and he says you know I would bet on
the guy who gets down at the blocks gets
himself settled looks at the finish line
then says I got to do this for my mom
and I was like
oo that's good his performance necessity
in that is it's necessary for him to win
that race for his
mom um I think of you know when I
started my career and I I really decided
to go all in with writing and online
training um this is like 200 probably
six uh I'd gone broke completely
bankrupt and failed I I left my
corporate job I had this cushy kind of
corporate job as a consultant good job
um left it to write and I didn't know
how to make it as a writer I wanted to
do seminars and workshops didn't know
how to do that so I was pretty much a
hot mess ran out of money um I got
nothing to my name nothing kind of no
positive prospects no one's calling me
except the guys who want the money and
um one night I'm riding and the
apartment was so small on the bed I had
uh all you know my bills my vision
boards all my res research all my
journals like the bed was basically the
desk the extended desk and my lady comes
in Denise and she walks past me but she
sees I'm like trying to write so she
doesn't want to disturb me she goes she
crawls under um the covers of the bed
and I'm just typing kind of casually
typing away and I look
over and I see my
woman sleeping under my
bills w
and it was just
like you know because none of us want to
see our you know our family suffer
because we are not performing sure and
um I was just
like I gotta figure this out and I'm
telling you I wrote more that night than
any night in my entire life next day I
wrote more than ever that birth life
golden ticket which became a bestseller
and in you know 18 months later because
I was like I'm going to figure out this
online thing I'm going figure out
marketing I'm going to figure out how to
teach I'm going to how to train and get
paid for it because I'd never really
been paid for those things I said I'm
going to figure out this industry and
I'm going to make it 18 months later
after her crawling under the bills i'
made $4.6 million Jesus online Total
Transformation people like how did you
do it I'm like she gave me she was my
necessity I was not going to let my my
woman be in that situation um and she
believed in me she supported me she she
married me and uh you know but that was
she was my drive and the second part was
I went all in with my identity I said I
am going to be a great writer and I am
going to be one of the greatest online
trainers there ever was you know as you
said in the intro now we've graduated
over 2 million people have taken our
online courses video series now I don't
think it would have happen if I hadn't
had the guts and maybe the no other
choice right to say this is who I'm
going to be and I'm going to build into
that and is necessary for me to become
that person so let's go and this is what
I figured out through my journey that I
was always great at providing a void and
I'd feel it but the void that I created
usually was promises that I made and I
worked really hard to do it instead of
work really hard up front to provide
value create that void and then what I
got really good at was getting rid of
the ego guilt and I learned to ask big
right I learned to ask like attract
someone like Tom in my life so that I
could sit and reach millions of people
with him and Inspire them to help other
people and learn that when you give the
universe doesn't know size so it knows I
believe that it's just as good for
somebody to put a cart back at the
grocery store or pick up trash and throw
it away or provide a healthy food to
somebody that it is to give a a million
dollars the universe it's not these are
human things this is a lower and so you
might as well do as many Good Deeds as
you can open as many doors Smile as many
people hug as many people as you can and
then when you create your Void of giving
and Service as big ask in this human
vibration this pragmatic World ask big
ask for it all cuz it will come to you
and that's I think something I did
subconsciously when I was 25 right out
of law school and it's something I do
consciously subcons iously and
unconsciously now I asked to empower
75,000 people I want to change the world
to make people happy and who are you
asking that of the universe so whatever
you believe in whatever you believe in I
don't care if it's God Jesus Muhammad
Joseph Smith the 12th man if you're a
Seahawks fan I don't care but ask ask
the universe ask who you think put it
out there you know there's three ways
you got what you think say and do that's
one way to put it out there
subconsciously there no Pathways in your
mind 40,000 of the same thoughts put it
out there and then finally your energy
your DNA your fingerprint on life that's
what truly puts it out there and that
system of conscious to subconscious to
unconscious is what allows you to truly
attract rapidly and accurately what you
want it's so interesting because I'm
guessing if we flashback let's call it
20 years and I ask the same question I
get an equally valid answer because it
worked right like both work work hard
you would have got work hard hard don't
quit you know all of those things and
look be a good I was an honest person I
I just had my values a little bit
screwed up as they got bigger and bigger
but I was you know working really hard I
just felt like I was in control of
everything and now I've completely
surrendered doesn't mean I don't work as
hard I'm I was going to say I watch your
content and there's definitely like um
you said I'm in a ballp parket here but
like I don't go to bed I pass out and I
work until my energy runs out and I
thought yeah I get that and so it's so
interesting to see yeah not a conflict
at all actually it's just it's such an
interesting way to come at it so you've
got the on the one hand it's the more
traditional hard
driving um you know I'm going to make
this happen if I'm creating a void it's
a void of what I'm looking for people to
you know pour into hey I've given you
something I'm expecting something back
and many and many and many a person have
built insanely amazing careers doing
that right so I know that it works
um but then over here now you've done
both and it's like this totally
different way but yet you still really
pour yourself into what you do providing
value yeah it's super interesting so
like I was watching one of your pieces
of content you went to this um event and
it was during spring break and so there
was only you know I don't know a handful
of 30 kids there or something and you
said oh these are the ones that'll make
it why are they the ones that'll make it
you know I believe in being more
interested than interesting and that
providing value that Define that for
people I know know what you mean but
like really put a point on it you know
for me it we we it's almost connected to
the Zero Effect of life and I think
there's a consistency that makes people
successful and what happens is we lie to
ourselves and I'll use health because
you're an expert at it but I see this in
nutrition and in exercise people will
tell me after one month gosh why did I
get incremental results or no results at
all I said because you zeroed yourself
out the kids that showed up during
spring break to the event that I had
that the ones that were there and they
had a lot of other distractions they're
the ones that don't zero out they're the
ones that get the
exponential um Power of the universe
meaning if I do something every day day
one I get x to the 1 day two to the
second third third fourth fifth most
people when it comes to nutrition
they're always day six ah they they zero
themselves out then they start over
first a second and during a month they
may zero themselves out three or four
times at the end of the month they
didn't get the exponential results if
you stick to something every day this
idea of being more interested really
asking the extra questions going the
extra mile which is completely empty in
my opinion if you want no competition in
your life go the extra mile 99.9% of the
people are zeroing themselves out
they're doing 28 days a month not 31 how
do you help them with that cuz I'm a
psycho for this the level of clarity
that you have to have yeah you know I
start very pragmatically I have certain
things that I think can change someone's
life number one student of your calendar
it might sound silly but I believe Focus
there's a whole field of intention and
that the pragmatic way that we figure
out what we're doing in a day cuz I look
for productivity and accessibility I
study my calendar on the way here I was
studying my things your awareness Rises
when you're looking at something and
start thinking all right I'm going to be
with Tom what what should I ask Tom this
is all being more interested than and it
goes from there and then another quick
philosophy is do it now uh I whenever
I'm doing anything I have a simple
question can I do it now because if I
can do something now number one I save
myself a minimum of half the time it'll
take me twice as much time to do
something if I don't do it now and two
exponentially it becomes less successful
if you don't do something now you can
forget it you have to go back I mean it
just turns into a mess so about 85 to
88% of the things that I'm approaching
with I can do now hey you got a referral
yeah hold on sometimes it's a little
weird and quirky during a meeting but I
do it anyway someone ask me I literally
make the indu introduction I cut our
conversation hey you need to know this
guy you and so these little
tips of time and then the other side so
I give time tips because I believe
time's a construct everybody has 24
hours a day it's how productive and
accessible can you be in 24 hours and
then the other construct is ego so the
the two ways I help them is I teach them
gratitude empathy accountability and
effective communication to help them get
out of their own way because that ego
and time will be two things that will
reduce all the resistance in their lives
and allow them to attract what they want
and if you understand ego and you
understand time you can have faith to be
of service so help me understand ego how
does it stop most
people ego is that voice that little
voice inside of you that I use cancel
clear connect for that it's all these
needs you know guilt is a big one fear
is a huge one anxiety so when I can
teach young people to identify when
they're thinking with their ego when
they're in their own way there's only
one thing that stands between you and
what you want and when I say what you
want let me be very clear I believe that
all people want is to be happy and in
order to make them happy they if they
get what they want Health you know money
a Ferrari now it won't mean maintain the
happiness if you get what you want but
the key is if you can rapidly get
everything that you want learn from it
keep what keeps you happy dump what
doesn't and then keep moving on you're
going to live a happy existence a
fulfilled existence so the ego is only
thing that stands between you and what
you want and when we can identify it
which is the first step we can start
working through why do we feel this way
that's one of the biggest questions that
I ask I still get scared you know I
still fight certain things I I I don't
know what percentage of the time anymore
but I just try to get better I try to
pursue my potential of living at the
highest vibration or the truth without
my ego you know still I mean I every
time I talk to my mom I fight my ego
because it's such an emotional
relationship I fight my ego of all
different things that probably carried
from the time I was in the womb but
energetically the more I work through it
and the better I feel the more I'm able
to manifest not only for myself but for
others as so I've heard what you've said
about your mom that she has a third
degree black belt in Jewish guilt um so
knowing that what does it mean to work
through it is it finding your Center is
it just having the compassion for her
understanding that she only wants good
things for you and this is just her best
attempt what cuz I know there are so
many people watching this that they have
the same relationship so what do they do
mechanistically what do they do to work
through it so what I started doing is I
realized that there's only two things my
mom really wanted from me me one was to
know that I loved her and two
appreciated her for that that's my
mother and I and I got that by asking
her questions and so what I decided to
do to change our relationship was to
make sure every day so I have this
philosophy of doing stuff every day give
it a minimum amount of minutes so I gave
my mom a minimum of one minute a day to
make sure that she loves and appreciates
me and meaning I would call text or
email her and simply sometimes say hey
Mom I was just thinking about you I got
back back from China today and I just
wanted you to know that I totally love
you and appreciate you I live this
extraordinary life and I I'm so grateful
you know I'm one of six and all the
things then I work through it and say to
myself why do I still feel this way why
why do I feel inferior to my siblings
just cuz they all went through the Ivy
Leagues and none of them got a be why
I'm 50 years old I I have my own
beautiful family why do I have this
energy about me that I literally know
it's not easy for people
to say the truth that I know and here's
the best thing about it my brothers are
super they're super accelerated like
humans they're amazing right Harvard sum
mum ly amazing and what's funny is we my
brother that went to Harvard who's
extremely inlight and he's a rabbi now
you know I said to him hey man I just
I'm working on feeling good around you
and he was like pale he goes That's
funny because I was thinking the same
thing about you you know like that in
fear and I go and I hope you take it as
a compliment because I just think the
world of you and I want you to think the
world of me those type of effective
Communications can open up and allow you
to work through why you feel certain
ways because it transcends if you feel
that way with your siblings or your
parents it's worse for people you just
met you're trying to prove yourself one
of the energies I carry that ruined me
was I had an energy that I was stupid
and I projected it that I was smarter
than everyone else because I carried a
core energy because of my siblings and
the way I was raised and my grandma
telling me only stupid people get bored
smart people think of things to do that
I literally projected this insecurity
that caused me to oversell backend sell
lie manipulate and not feel good about
myself no matter how much I had I still
needed more and it was for myself to
prove that I was smart enough that's so
incredible how did you get to the point
where you could take accountability for
all of that like that is I love your
thoughts on accountability by the way
extraordinary um but what I find is the
people that can take accountability
often have to really overcome something
like that thing they really don't want
to talk about and they still have to
take accountability for that how did you
face that you it was taking
accountability for going bankrupt
because to me everything in my life was
about being rich it was about having
that money my whole identity was that
success and so to let go of that
identity and to be radically humble and
confident and faithful and just say I am
accountable I mean it was a bad time
that I went bankrupt it was 20072 2008
everybody was losing money people were
blaming me and there's lawsuits and and
my ego is in the way and the minute I
said you know hey you know what I could
have done this I attracted this yes my
wonderful wife is correct I surrounded
myself with the wrong people and the
wrong ideas I'm accountable 100% And I'm
going to tell everybody about it I'm not
going to hide you know what take the
there's a great author David Corbin he
wrote a book called illuminate and I
read that book and he became a friend of
mine because I had to search him out
after I read it and he he used an
example about illumination he said I was
doing business and there was guy that
was convicted of a white collar crime
felony and first thing of every business
call that he said he said look before we
get started I want to let you know I was
convicted in 20 1 of a white collar
crime for doing this I serve 6 months in
jail I'm completely accountable for it
but I learned what I learned and I just
want to tell you upfront before we do
any business that this is me and if
you're not comfortable doing business
with a felon I get it and 90 some per of
the people trusted that person more than
somebody else and then two it you know
100% of the people especially because of
Technology and access the information
today eventually you're going to find
out right and you lose 100% of the
people when they find out after and you
know for me that was a friend of mine
said I love this statement David I would
rather people hate me for who I am than
love me for who I'm not I'm the exact
opposite of you I love that when he told
me that and that was part I wanted
everyone to love me and you
can't yeah that's um easier said than
done that's really really interesting
and the doing the work of identifying it
like you were talking about whether it's
ego or what it is but just recognizing
that it's there and then being able to
process through that find your Center
and then move forward with intention
it's really really
interesting and as I think through that
and I think through the steps and how
meticulous you have to be why are you
such a good negotiator what what is it
that you do is there a process like that
like what is it absolutely I I think
it's part of being more interested than
interesting so what I do is I explore
the reasons that you want what you want
I want to explore the impact that it has
and the capabilities that you currently
have that you want to have and that you
actually need and then I align those
with the reasons that I want to do the
deal the impact that it has for me and
the capabilities that I have want or
need and when I figure that all out in
negotiation I actually can make a bigger
hole than other people I'm dealing
hey I could give you this you could give
me that and we both really win from
things that I've heard you say almost
just off the cuff the thing that seems
like your superpower from the outside is
that you go into everything with an open
mind not knowing what the answer might
be and looking for ways that are
completely outside the realm of even
what I would think to ask for and is
part of what is anybody's power in the
negotiation
being able to make the ask yeah so
there's three things one people buy On
Emotion for logical reasons so you have
to address the emotions and so that's
that open Nature that you feel and see
and from knowing me now the other two is
not only an ask it's an attract so I
believe there's four mediums that you
can ask and attract on the first in
person so being more interested than
interesting we were going to meet in
person today I know that I strategically
for the benefit of both of us have asks
and ATT tracks right one of those simple
asks was you know I really wanted you to
sign something to put into my studio
right because everyone I do that's just
a simple one but I'm thinking about that
so in person asking ATT track then on
the phone every phone call I receive not
push out right I'm on the defensive in
my life I'm attracting right I'm
allowing things so I know that I'm going
to receive phone calls a day I'm going
to have asks in
attracts and be and I know that because
unconditionally I ask people is there
anything I can do for you how can I be
of service and they'll either tell me or
not and invariably they're almost forced
you by the laws of nature to ask me what
I want I have an ask and attract talk to
me about meditation how are you
leveraging that in your
life meditation for me is 20 minutes
every morning first thing that I do and
what it does is it finds my Center
that's all that's all for me it's you
know almost like Baseline testing for a
concussion because what I've learned is
that life is life is like the big tall
Hill in San Francisco with a car on top
that's your Center when the car is up
there you can hold it you know a truck
you can hold with your finger when it's
sitting on top of a hill the minute this
thing starts rolling downhill you got to
put it back up the longer it goes
downhill the harder it is to get back up
what I used to do during the day is I'd
let that truck keep flying down the hill
and trying to react instead of act by
going back to Center and is this
emotional that's how I think of it I
think of it as anxiety stress emotion
those are the things I'm trying to bring
back to Center correct so anything that
takes you off of Peace Oneness wholeness
that feel peaceful feeling if something
moves me in that direction instead of
reacting talking yelling all the
different things that throwing things
whatever you are go back to Center so
you had this really cool story about hey
my daughter at the time I think she was
16 if she said Dad I want a Ferrari
you'd be like cool how do we go about
getting it correct and I found that
really interesting CU it's so pragmatic
but what I want to do now is is really
Collide the two things because I think
you're uniquely capable like you live in
the real world you've built real
businesses and been very successful and
there's so much tangibility to what you
do like and maybe this will be a
breakthrough for me I want to know like
how those two coexist how do you
manifest which I imagine just means
essentially Daydream right and then how
do I reconcile that then I have to go do
something for it that's the biggest
conflict that I had too people told me
about manifesting I'd rolled my eyes cuz
I didn't understand it um manifesting is
commanding which means working with the
word work is in there you got to take
action you got to make it happen you
can't sit at home high on your mom's
couch manifesting the Publisher's
Clearing House to come to to your door
you know it would drive me crazy you
know this uh the secret I'm on to
transformational Leadership Council I'm
like the most pragmatic sports agent
weirdo on there but those are all the
people that created the movie The Secret
and I told them drove me crazy when the
guys you're teaching the masses sit
there and dream about your Ferrari and
this was during my transformational time
and I sat there it put a pit in my
stomach I'm like do you know how hard I
had to work to buy my Ferrari like it
was a dream of mine but I wasn't home
high on my mom's couch dreaming about
having that thing I was out working and
doing all the things that I needed that
combination to me the commanding the
commanding of the universe working with
it and that includes working with others
so I only even in my business ask me you
want to go to do something you want to
come to the the studio today and and get
involved and meet you cuz there's you
know saw the posy that came that's cuz
they asked us okay how are you going to
do it what value are you going to bring
to the table oh I can drive I can do
this the same works with the universe
you know I want to raise a $100 million
to give to people and I hear the
universe tell tell me okay how are we
going to do it now it takes action takes
alignment action adjustment but it it
does it takes I have to create a plan
I'm not just going to dream about it but
I believe that it's very important to
still think about it focus in on it
dream about it that all these things the
conscious subconscious and unconscious
all work together but without conscious
action it probably won't take place talk
to me about planning how do you come up
with a plan how have you like this is
the thing when I really
sit down and try to break down for
people what you need to do to be
successful there's certain places I stop
because there's nothing Universal to
give them um and the plan is one of them
right so I'm I'm just ridiculously
psycho about people need a goal a hypers
specific goal and a plan so my thing is
identify the gap between where you are
and where you want to be and that Gap is
a gap of skill set and now you have to
go and get those skills but most people
can't identify what skills actually lie
between where they are and they want to
go they they get it like from the end
result but they don't know how to plan
that out and I don't know like I don't
even understand other than just sort of
by intuition how I'm doing it so here's
what's cool cuz this is going to throw
you way back because it's completely
pragmatic monetary solution to the
problem that I tell young people with
what they want that they need it to
figure out one a direct path to that
they that that's your goal what's my
direct path to revenue forget the
business side what if if you have an
idea for business specifically what's my
direct path to revenue and when you stay
focus on the direct path of Revenue you
only need one more thing to stay in
business every day and so if you have
one objective to stay in business and
then two a direct path to revenue and
understand that my job is to align with
as much as I can being more interested
than interesting learning these skills
knowledge and maintaining desire you're
guaranteed success let me give you one
of the coolest things that I've learned
and and this is about anything in life
if somebody could tell you give me your
dream and you're 25 NOS from your dream
25 failures losses from your dream how
excited would you be when you got the
first no way how about when you get your
25th one that' be over the moon but for
me this is where faith comes in I
believe that I live in the favor like in
the favor of the Universe I believe that
everything is mine every there's enough
of everything for everyone I just truly
believe it and I don't know if it's 25
but I know it's the same philosophy so I
take on the energy and perspective of H
good news first failure I was wrong
again good news and then the 25th comes
I'm like oh gosh I know I'm closer than
I was this is great where like so many
people cannot maintain desire and they
get to the 25th time and they're this
far away you know the don't quit poem
that I love that poem cuz that explains
this perfectly you're done man you're
going to get there I don't know how long
my favorite book I was blessed to do a
book with Jack hanfield Chicken Soup for
the Soul half a billion he was rejected
200 times by Publishers said it was a
stupid idea 200 but if I told him that
he would be rejected 200 times before he
had the bestselling book of all times
and a half a billion sold in a whole
brand that lasts for legacy of a
lifetimes of people how happy would he
have been when he got to
150 and so to me to teach people you
need skills integration of skills
knowledge and desire maintenance of
desire you need a direct path to what
you want but you need to stay on course
every day it's every single day the only
thing that stops you from being
successful in business for example is
you run out of money you go out of
business how many businesses do we know
that have evolved I'm sure your business
has evolved from where you started true
right I know Google did Facebook did
right they all were not set out to be
but they all had a direct path to what
they wanted to do and they stayed in
business every day how do you maintain
desire I've wanted to ask that from the
second you said that that's super
powerful it's the en literally to me
it's the consistent persistent enjoyment
of the pursuit of my potential when my
outcomes I have goals people get all the
time well don't how can you do that like
but I change my goals that are a little
different they don't create void shorts
and obstacles meaning um someone will
tell me I want I want to be a
millionaire by the time I'm 30 I said
can I give you a piece of advice why not
double the amount of money you make as
fast as you can you're not playing with
linear time anymore time's a construct
what if you made it way before 30 you've
cheated yourself you're creating
resistance so for me to stay inspired
it's every day enjoying the pursuit of
my potential and truly focusing in on
man I love that like my real
Enlightenment came when I got my butt
kicked and walked out of there going wow
that was awesome where no ego right it's
just like I just learned so much I must
be so much closer to what I want because
I just learned a ton and I yes I got my
butt kick and where the old Dave would
have been like what a jerk you know he
doesn't know anything no I don't know
anything right and I'm here to learn
more did you ever cuz you're dyslexic
right so I imagin that that wasn't easy
to establish a mental vision of yourself
that was positive so did you ever worry
that you weren't smart enough to pull
this off all the time okay and what what
happened was whether it was being young
and you know again just take failing
fourth grade I can look at two things
worst thing that ever happened to me
it's embarrassing I'm at the age where
everybody knows I'm a dummy or wow I got
whole new friends you know and I've got
this whole new set of friends which
ended up happening to me which in two
weeks I'm going to have 45 of them come
out to my Ranch this is from eth grade
so I'm still friends with these people
right I have a child in 14 worst than in
the world so crazy right oh my God my
life is over or wow I've got a beautiful
young child you know and it's about how
you think how did you know to think of
it like that I didn't think of it like
that in the beginning that that's my
point when when did that change it just
as life went on I realized what I
thought was horrible became wonderful
and why do I spend energy on things I
cannot
control I had to fail fourth grade why
am I going to be upset about it again I
think about this after the fact and
realize don't spend energy on things you
can't control so as my life got as I
moved along I
started wasting less energy on things
like that and then realizing find the
silver lining what good came out of this
issue you know and I've had a lot of
them right so okay so I can't change the
things that I could probably cry over so
what what lesson did I learn you know
and then and now my life in the last
15 years 20 years has been really
focused on all the the learnings you
know and not the woe is me stuff because
we all got those yeah that that's a
pretty radical transformation so I I
really want to make sure that people
don't look at you as the after picture
and think this is the before so
obviously we've talked about the
hardships dyslexia is an ongoing thing
so how do you how do you think about
your weaknesses and address because
speaking for myself so my big fear was
was that I wasn't smart enough to be
successful like that was at some points
in my life almost crippling right and so
I really had for me I had to learn about
the brain I had to learn about brain
plasticity and that that gave me the get
out of jail free card of not needing to
tell myself that I was too dumb anymore
because it was like well maybe you are
too dumb right now and that's fine
because you can get better did you do
you have a strategy for dealing with
something like
dyslexia I
I I
think you look at the whole scarcity and
abundance kind of concept right and I
found that when I would instead of
focusing again on the fact that maybe
I'm not the best reader maybe I don't
retain a lot very you know a lot of
things well instead of that
the fact that if I find smart people and
it's very cliche but it's very true and
I surround myself with them that I end
up looking
smarter right because and and you watch
some people and I would it can give you
so many examples of people but I won't
okay that that are in fear that if I
surround myself with someone smarter
than me it'll make me look dumb right
and and so they surround themselves with
with people inferior and then your whole
company or division or whatever you're
in fails right versus people that have
enough confidence to say wow you can
fill in the you know the blind spot I
don't have or my weakness and you fill
it all in and your whole company Rises
or whatever you're doing your whole
project Rises because all of you combin
to make this Uber you know quick fast
smart um project go right and so that
became pretty evident to me because I
didn't have a lot of the skills that why
don't I let those people do it you know
why don't I bring in more people and the
more talent I brought in the quicker we
went you know and the less time we
wasted and I went all right I think I'm
on to something here you know and then
to admit it hey I'm not the smartest guy
in the room you know I'm the chairman of
my company hate running the meetings I
don't I don't like being the one that
has to tell people what to do I'm not
good at that I have I like the the
vision right I like I got an idea let's
March up this hill that's fun to me but
the details let's let people that like
to do that better than I do do it it's
interesting I would put you into a
certain um category of entrepreneur if I
didn't know what you did on undercover
billionaire because there are people
that have like a really extraordinary
ability to Galvanize a team to gather
talent to surround themselves and then
it's basically like all right hey I'm
the one that sort of raised the money
and put everybody together and now you
guys go and actually build this thing
but you have that very striking ability
but then you also have the ability to
create a vision to March forward to put
very strategic steps into place take us
back to the beginning of undercover
billionaire you're sleeping in your
truck um you're not even sure what
business to do how did you begin to
Cobble those ideas together so that you
can actually get something done so let
me take you back a step on that too for
a second if you don't mind so here I am
doing my business for a long time and
become um fairly large and successful
and all the things I thought were
wonderful and then I get hit with cancer
and at that point my focus became
completely different Focus what's the
most important thing right and that's my
family so I said I'm going to sell my
business and I sold it to a very large
private Equity Group and I focused on
the family and by doing that I was then
able to realize that when I got back
into
business the the problems weren't very
large in business no matter what they
are compared to cancer compared to yeah
your life right so now it's just problem
solving right so let's get in the room
let's figure it out and then if you look
at it cuz I remembered 2007 and 8 which
was the worst financial crisis in our
lifetimes and I was dead center of it
right and when I got cancer because I
used to say I never in my life want to
go back to that and when I got the
cancer I went what I would do to go back
to that cuz that was fun I just didn't I
wouldn't have called it fun back then
painful we're going to lose everything
but it was all about getting in people's
faces let's figure this out together
going to New York and all the Wall
Street guys and all the
every lawyer and everybody that was out
there but it was living right it was it
was doing things so when then you take
that and you and you realize we're not
dying it's just problem solving now all
a sudden the fear I guess that business
had on me for a while well I lose
everything you know you you know and and
I don't know if you've ever had it you
know you build something and you're
feeling great one day and the next day
you know these lawyers are going to come
and you know and and there's always what
can us what can bring us down
well once that went away and I started
realizing that's just part of the game
then the fear of that went away so now I
can go out and create and do things so
when it came to undercover billionaire
and I went out what had happened was
people kept asking if I wanted to do a
show my wife and I did a show 15 years
ago and by luck someone called if we
wanted to do it we did it it was called
the real Gilligan Island um I ended up
winning it she came in second place long
story but for years after that people
kept calling hey we want you to do
another show do you want to do a show
and I said look I'm a business guy you
know I did that for fun but that's okay
I said I tell you a show I would
do stripped me from everything take away
my name my money my contacts I bet I
could rebuild it again because I was
getting tired of hearing that you know
that the American dream was dead and
whatnot and I also wanted to do it
because I wanted my children to see that
you life is not easy that when you do
get into a hole it's not
about laying there and and feeling like
the victim it's about getting up and
pulling yourself up out of ho and
figuring it out and so I wanted that and
I would say if you want to do a show
with me Strip Me of everything and throw
me in the middle of nowhere and I would
do that over and over again to these
production houses that would call me and
then Discovery called back and said if
you really want to do that show you put
your money where your mouth is I said
sure and they and they put some little
constraints around well how about 90
days I'm going well that's kind of tight
you know I said well how about if we
start start with like $5,000 is it how
about
$100 and it kept getting Tighter and I
said okay let's see what happens you
know and um so off I went I did it I
didn't think much right which is the
story of my life right I didn't plan I
just thought I'll just show up and see
what happens and um and I like that you
know I like having my back against the
wall and I like that feeling and we all
I think we all do well at at being um
successful right we walk around we give
our money to charity and you know we we
do things that make us feel like we're
good who are we when everything is taken
away from us and in 2007 and 8 when
everything was taken away in that moment
I was in the darkest hole you know and
looking around and thinking the whole
community and in it street is looking at
me who am I now I kind of like that
feeling why because that's the real you
that's interesting it's it's when when
you are
not built up on the fakeness of money
and people kissing your ass and all
those things who are you as just a human
being and so that moment when I was at
my darkest in 2007 and8 literally it's
it's a longer story than we have right
now but I stood up and said let's let's
go and literally went in front of
everybody's face and never hid and said
how are we going to get ourselves out of
this what do you mean it's your problem
Glenn I go no you say I owe you 30
million be Sterns I said how are we
going to get out of this because I don't
believe I owe it to you you know and and
we would go over battles over the loans
let's say I gave them stated income
loans they said it's my problem because
they
failed how am I supposed to check the
income when you told me it was a state
you know so we would battle over the
stuff and little things like that would
happen and and instead of digging my
head in the sand it'll go away let's
just fight it out right now and so we
did that on everything and it worked and
so when it came to Now we move forward
and it's undercover billionaire I said I
want to be stripped of everything and I
want to be in a hole again and I want to
show my children what it's like to climb
out and I will tell you in the middle of
that
hole I didn't realize that there' be
millions of eyeballs on me like I didn't
think that part out and I can see myself
when I've watched the show staring off
and I'm realizing at that time I'm I
know exactly what I was thinking like
maybe I can throw this show as it'll
never be on because I am going to fail
and the whole world is going to watch me
fail which means what I did in the past
was luck it was all all the things you
fear in life of going you know am I
really that good or it wasn't luck right
and so it was a moment where I said I
want to run I want to hide I don't want
to face these demons and these things
because I'm going to look bad and um and
again that was the moment when I go this
is the time to stand tall right and so
digging out and it worked really well
and everything turned out to where I'm
very proud of the show it became
probably one of my proudest moments of
my life because
the fear and having that devil on your
you know give up give up just you can
throw this you can you know they they
won't ever have to make the show all
those kind of things we all face that in
our lives it's just not with millions of
people watching right it's just we I
don't this job wasn't what I thought it
would be maybe but the job over across
the Street's better the career over
there is better and people hop because
they don't stick to it they don't go
through the pain they don't go through
the fear and then they end up in a cycle
that goes over and over and over again
right and the ones that are successful
and I don't just again mean Financial
but the successful and fulfilled they
fight through the pain they they stay
later they work through it they
sacrifice and then they feel proud
because it works it will work when you
do the right thing and you struggle and
you don't give up right and
so it all became very uh meaningful
because my children then got to to see
this and that's all I cared about and
then when it got bigger than that and
then the whole world I've had thousands
of people say wow so inspiring thank you
it got me to think about what I need to
do I didn't even dream that that would
happen you know and I'm so thankful to
hear other people who have been touched
by by that it's so incredible
to it's so easy to look at somebody else
and think well they could do it but I
wouldn't be able to do it because they
don't have the kind of fears or the
self-doubt or the limitations that I
have right and that's part of what makes
your story so incredible is a you're
honest about like I was actually
thinking about taking a dive and just
like making sure that the show never
came out right um and then you don't and
I want to know is grit something that
comes naturally to you or have you
developed tenacity over time I would say
that it has developed over time and I
didn't understand it in the beginning
you know I didn't
know what would was happening to me
right again all of the hard things that
happened in my life I'm very grateful
for because it did lead me to a place
where now it doesn't seem to be that
hard and so I happen to have a podcast
called GD happens right and it's very
but it's about that grit and it's about
the determination not giving up feeling
um that you're not alone alone and what
you touch on I I love that's the best
part of why I like to tell my story I
don't like to lead with success I like
to lead with vulnerability right I like
people to go God if that guy can do it I
got a 2.1 in college I did a little
better than he did right or whatever
right or I didn't go to college okay you
know I barely went to college you know I
mean you know I learned about paying the
bills through college I didn't really
learn you know much in terms of you know
economical statistics or whatever you
know how do you your you've got the
mental fortitude that you're building up
over time you're learning really
powerful lessons at a time this is
mostly I'm sure pre- internet so you're
cobbling all of this stuff together
yourself how then do you begin to get
what is on display in undercover
billionaire where you're pivoting where
you're asking things like who's my buyer
instead of just what business do I find
interesting like when do you begin to
learn these business lessons yeah
there's been a lot of hardship in my
career as well as successes right and
and so when I look back on everything
that happened to me I
always thought this was the end and then
there was aha right and then something
would just take me to another level you
know and I mean I million things I would
sit in the meeting with the
government with all of these contractors
and I would be one of the contractors
and they'd be complaining we can't do
this anymore because they would all be
yelling about some
little you know issue and uh I'll give
you an example real quick they would
they would notorized Deeds they said we
cannot notorized government's Deeds
anymore unless the government comes and
signs in front of us and this is illegal
and they would just you know and they're
all complaining and I yeah I agree with
I thought H so when the the meeting
ended I got up and said why don't I
bring my notary in every day at lunch to
just sign the Deeds so we end up signing
tens of thousands of Deeds a
year making all the money and I paid her
you know an extra you know whatever to
come in on our lunchtime right and our
company thrived off of that it was just
there are this little things that other
people see as problems and you can go go
it's pretty clear that there's a
opportunity right here that's one of the
more interesting things to me about your
mentality so it's like with investing
they say you know when there's blood in
the streets that's when you buy um and
when other people are you know just like
trying to gobble things up that's when
you sell at a time where everybody else
was closing down you were opening up how
do you find the opportunity I've always
ran into the fire you know literally
when I was a
kid I remember remember uh my sister ran
into the laundry room in our cuz they
would like five times they caught the
laundry room on fire whoa and one time
my sister had run in there she was like
three and I was out there and everyone
was like the fire was coming out of the
building right and no one was doing
anything about it and I ran in there
crawled on the floor and found her and
dragged her out who and it would be like
why didn't anybody else do that like I
did I remember remember always for some
weird reason running against the crowd I
don't know why right but I would just go
the opposite way I can you know my dog
ate the little you know electric cord
and it was flopping around and everyone
ran they were afraid and I I ran over
there and I pulled it out of the wall
right like I'm going why doesn't anyone
else they always run away and I I don't
know why but then I began to like the
fact that when people ran away I'd run
the other way and so then business that
would happen and it became very clear to
me when everyone Dove out the window I
thought look at all of this opportunity
look at all this Talent nobody's
gobbling up this talent I could never
get these people in a normal world and
so I opened five offices of failed
companies November 07 I opened five more
with each with like 20 to 50 people in
each office and I did that the next year
and then we shot to the Moon you know
because everyone else had set on the
sidelines for two years and I gobbled up
all the
talent yeah that to me so it's very
interesting that that started out very
early for you um that definitely did not
start early for me but you do begin to
realize okay in in disruption there is
opportunity and one of the things that
given the way you talk on undercover
billionaire I'm guessing that this is
true for you as well what Ray doio calls
Prin principles that you do something in
life and you realize okay that worked
that didn't work and so you begin to
formulate these things the next time I
encounter this I will act in this way
right and one of the like hard and fast
beliefs that I have is in disruption
there is opportunity so you want to look
for that moment where everybody else is
either annoyed that A change is coming
along so think of social media so one of
the the key elements to my success was
recognizing social media was a business
tool when everybody else just thought it
was a a you know distraction
and so people get annoyed or pissed off
about something it's like that's the
very I want to look at there's something
it's causing A disruption in their life
which is why they don't like it let me
tie this to the Horatio Alger award that
a you're a recipient of but you're also
part of that committee that looks for
people that have overcome
extraordinarily difficult
situations people that can see an
opportunity and difficulty to me that's
like the thing right like I said earlier
the only belief that matters is is that
you can pull it off so somebody that's
in that gnarly gnarly gnarly situation
how what is it that allows some people
to see the opportunity and stops other
people from seeing it because I know
that in you guys have had I don't know
if you call them students recipients
whatever that they did well but their
brothers and sisters imploded right and
we have studied that tried to figure out
why why in the same family you'll have
three brothers and sisters that that are
in jail or die of drugs and one that
just uses education as their way out
right and they say I don't want to be
anything like this family what is the
difference they've gone through the same
hardship they've been and endured so
much adversity why do they stand out and
I don't know if we've ever found this
answer yet you know but what I do
know
is that
person that young person that has said
I'm going to take tools and better
myself to get myself out of this
situation I want to invest in that
person and so that's where I put my
energy personally and the Horatio aler
Association does that right we get
40,000 applicants a year to help and
these are all people who have gone
through a lot of severe adversity and we
help maybe 35 to 4,000 3500
4,000 students a year by giving them
scholarships to college and then we have
a um when we go through our uh award
ceremony we have about 110 or so
Scholars that are National scholar that
we bring in and we we meet we Mentor we
spend three or four days with them every
year in Washington DC and then my wife
and I have gone and done other events
with them outside of the association
but I'm fascinated with that person I
feel like I've led a similar life but I
did it by accident right like I didn't
say education was my way out I fell into
the education barely graduated but I
learned lessons along the way right I
learned how to get a pel grant how to
you know these kind of things these kids
are determined these kids are focused on
knowing that you know if I you know can
get myself um a grow education I will be
able to get a great job and I'll be able
to live a different life and so I
absolutely am fascinated by those people
and they will be tomorrow's leaders
because they also you got to think right
when I've had a many friends but one
especially that I can tell you he never
touched adversity his family you know
had really helped make sure he had a
very easy life and and at the age of 40
leading his business it had a very big
turn and he couldn't get out of bed for
2 weeks right and thought the world was
over and yet once he got through all
that he really got some thicker skin and
he learned that's you know he had lived
a pretty extraordinary life never to
face any real adversity here these kids
have faced so much adversity early on
that when they hit a business issue or
something it's going to be like yeah
this is this is nothing what are some of
the tenants of Zen so studied Zen I I
got really hardcore into dosm when I was
younger like way hardcore uh which led
me then to studying Buddhism I I would
definitely never claim to say that I
practiced it but studied Buddhism um a
fair amount Zen I found maybe the most
intriguing but confusing what are some
of the like core tenants of
Zen so um I had this opportunity to meet
my mentor um later on uh his name is
waha so when I asked him to teach about
money he said his first lesson is forget
about money so I was so confused yeah
one of the things that I found super um
confusing and people so the where I was
going is the notion of a Zen Cohen and
this is something that people probably
in the US anyway be tangentially
familiar with the most famous one we
talk about is what is the sound of one
hand clapping um and there are many Zen
cones which are like Beyond confusing
and of course of course the idea is once
you understand sort of the absurdity of
the question itself and of course I'm
I'm doing this from a logical
perspective and Zen is I think meant to
be very different than that but um just
to get people an anchor Point once you
understand the absurdity of the question
then it's like you're a step closer to
Enlightenment um so when he said forget
about money what was he what was he
trying to get you to like what does that
mean cuz obviously it's not truly forget
that it exists yes so what does he mean
so I think uh meant about uh where I
focus because if you want money you have
to forget about money you have to forget
about what you can give to other people
how much service you can give out to the
world and then you receive money so he
was telling me not to focus on money
because money is the end result of what
we get after surveying the world so
instead of focusing on what you get you
have to really focus on what you give
and and and our life is in the middle of
giving and receiving reing so unless we
receive well unless we we give well we
can receive so we are in the cycle of
appreciation or or resentment um either
cycle you're in um your life exist so if
you start appreciating your life about
everything including money your life
will be filled with money and
appreciation if your life will be filled
with resentment anger and fear around
money and also around life
your life will be also surrounded by Li
uh fear and resentment and anxiety so he
taught me how to focus instead of U just
getting the end result of money and he
was very well respected because he was
talking about philanthropy so I'm
teaching uh about happiness and money
ever since yeah that the idea that he's
been so incredibly successful obviously
lends a lot of credence um to the things
that he says and one of the things that
I I wanted to understand better about
his teachings to you and your teachings
you've written so
prolifically what what is it like how
does it get that big how does the topic
sort of expand so far what is it that
people are getting wrong and what are
some of the like Universal principles
that are going to lead people to um I'll
say wealth and it's probably worth
defining how would you define wealth and
then we'll go back to those two
questions
in my mind wealth is uh an emotion you
know it doesn't really matter how much
you have how much you make because I've
interviewed over the course of my career
I've interviewed many millionaires and
billionaires and some of them are very
unhappy and very upset with everything
I'm sure you've met some happy ones and
very unhappy ones so uh and also among
the people uh who are struggling with
life they are also happy people and
unhappy people so I think wealth is an
attitude if you feel like you're so
happy and so content with what you have
you are already wealthy but if you have
uh uh you have if you have to struggle
every day and you cannot Fe find
happiness uh either in your business or
in personal life I think you're not
wealthy even if you have billions in
your bank account but that doesn't mean
that you don't have to have
money that's what I like about your
approach is there there is a recognition
so part of the reason that I think that
people continue to strive for money um I
lived the nightmare of money can't buy
you happiness I had heard a thousand
people tell me that money wasn't going
to buy me happiness that you know
pursuing money outright was going to end
up being a problem and I still had to do
it and when I ran into the wall of oh
really truly money cannot buy you
happiness how is it that I ended up here
when all the people told me that this
was going to be the outcome why did I
have to walk this path like why couldn't
I just accept their wisdom and I
realized that one of the things that
people don't talk about is that money
really is powerful money is you call it
energy um I'll call it power like money
gives you the ability to close your eyes
imagine something that you want to
create and then open your eyes and
actually be able to do it and if you
have the skill set of course and so
there there's real utility in money and
when people talk about and and I've
heard you say before I don't want to get
too spiritual like I want to keep this
grounded and I think that that's really
important because if you tell people hey
forget about money because money doesn't
matter there's going to be a turnoff but
if you
reorient your your behaviors it's going
align your behaviors to that's actually
going to allow you to generate actual
money then I think that it draws people
in a little bit more so with that
context I want to go back to the two
questions so what are the mistakes that
people make and what are some Universal
things people need to understand if they
actually want to be wealthy in the Way
That You just defined mhm so I think
most of us the uh the biggest problem I
think especially today is that we are so
afraid of money and so as much as we
want money we are so scared of it so uh
why do you say that I think that that
hit me is very counterintuitive why why
do you think people are scared of money
it's because of a money trauma I call it
money wounds that we we've had since our
childhood we used to have some uh unless
your parents are perfect and
unfortunately it's not the case in in in
any any culture so we've been scolded
about money you know we spend too much
we wasted the money or we denied uh Kate
lesson or soccer lesson or ballet lesson
or piano lessons because it's expensive
some of my friends were taught you are
not worth it that's like that's a big
blow so uh we've been denied so many
times around money so that's why as much
as we want money because we we feel uh
money can buy happiness or money money
can buy at least freedom but at the same
times money um have been abused abused
us for so many ways so as much as we
want to get close to it but if we get
too close to it we get Burns or like
hurt so uh for a lot of people money is
a mystery
person so how do they begin to change
that relationship I'm assuming some of
this is going to be just narrative
around how they talk to themselves about
money what do you advise people you have
to start watching your your language uh
my mother used to say that and then uh
around money especially uh a lot of
people say like you know I was ripped
off so there are so many negative
language around money and my mentor W
said you have to use positive words
around money otherwise money will not
like you and I really I thought it's
very cute you know and then
uh in my book I talk about what if uh if
if money were a person who would it be
like is that person a gentle person or
angry person so just um you know uh you
have to pay attention to how you relate
to money uh if you just um feel like
money is just a thing like you don't
care but if you don't care you know uh
you end up uh being in debt so you have
to be very careful and respectful for
money
uh some Japanese people actually one of
my students made huton you know bed for
a wallet it's it's so cute to to show
respect you know while I rest please uh
money and credit cards please rest here
too so it's like a a little bed like
like a cat cat bed and then you're
supposed to put uh your wallet into the
bed so it's just a metaphor but unless
you show respect to money and uh the
money coming in money going out both
ways you cannot really feel you cannot
feel peaceful around money especially uh
uh this hard time of economy you have to
really um pay close attention to your
emotions and most of us are so
controlled by uh anxiety and fear and
money that's why do things which are not
really true to us to in order to survive
so we feel like uh if we have no money
we cannot survive that means you're dead
death so uh the funny switch is turned
on uh it's I think it's our survival
mechanism um you know 200 years ago or
300 years ago everybody was a farmer
nobody's you know probably don't use
much money but uh now unless you have
money you you cannot buy food so um
money and survival are so tied in your
system so as people begin to tell
themselves a new narrative they build
the futon bed for their wallet um they
think about who that person is and they
I'm guessing a lot of people are going
to think of that person as abusive or um
you know they wander off and they don't
have a good relationship with that so
how do they begin to change their
mindset around that how do they begin to
to um turn that narrative do you do you
tell them to imagine somebody who is
kind or gentle um what is that process
so um but since we we've been abused we
feel like we've been abused by this
person we we a little scared of this
person right so I think the first step
is actually the step that my mentor
taught me that is your money thank your
money when money comes in either by in a
form of government check or salary or
commission or whatever um the money you
receive you say thank you thank you
money for coming in because in these
days it's so so rare to find you and
then and pay you somebody pays you right
either could be government or your
husband wife or your clients uh there
are so many other people who do the
similar job that you do but they chose
you to pay you so like there are
meanings of reasons to appreciate for
the money so when money comes in just
say thank you or or D or sh or whatever
your language or Mercy you know and and
then when you spend money
also you know because you're getting
something for the money and
said out so it's almost like a kartic
kid teaching you know walk in walk out
so he said Arigato inato out if you do
it for two months and then come back so
like oh I wanted to have some stock tips
or like investment tips or I expected
something different but the the thing I
got is iato in AR got out and I
practiced for two months and I felt
genuinely happier so I recommend anybody
uh you know uh just H try it at least
because it doesn't cost you anything and
once you start appreciating money coming
in money going out you start
appreciating about other things so this
uh in out opens a door to a new life
which is full of appreciation and I
think we definitely need that uh W said
appreciation melts fear and anxiety so
if you start and if you keep
appreciating money coming and going out
you cannot worry about money at the same
time because a human mind can focus one
thing at a time so wah has a a very
interesting unique trick uh of um um
sort like changing our um wire in the
brain so once you start appreciating
it's so funny because one of my students
said oh gee can I forgot got to worry
about money for a week because you f
focus on uh
appreciation yeah I think this is really
powerful is is a very important first
step and when I think about my own
Journey um I won't say that I had a
negative view about money and if you had
asked me to describe what money was I
probably would have whoever I could
think of that was like glamorous and
exciting and Powerful like that was my
vision of money which is why I was
chasing it so hard
ultimately coming to understand okay I'm
making more money than I've ever made
but I'm not happier than I've ever been
and the neurochemistry that I want to
feel like this is not taking me there
and so I began to what what I began to
do is change my behavior so I changed my
story about money that what I flipped
over into was the only thing that
matters is feeling alive so I'm going to
stop chasing money I'm going to start
thinking about value and so I had a very
negative connotation around money and I
just said out look I'm going to set that
aside for now and I'm just going to
pursue um fulfillment I'm going to do
things to add value to people's lives
I'm going to work to improve myself that
was a huge part for me was always
wanting to get better myself and what I
found was I needed both I needed a
change of mindset I needed to stop
thinking money was going to solve my
problems but I also needed to change my
behaviors and ultimately I don't I no
one is ever going to think their way to
success I think that you you're you you
have to think in a new way that is
advantageous but you have to act in a
new way that's advantageous so after you
know when you do the wax on wax off like
eventually we do find ourselves in a
karate tournament and we really do have
to fight yes so what does that look like
especially now in this crazy economy
that we're going through right now let's
get let's go to that next phase so
people are they're adato money in adato
Money out they've got the futon for
their wallet like they're in a Zen place
like they're doing good now like you
retired at 29 not just because you were
thinking you retired at 29 cuz you ran
businesses you got very thoughtful about
how to generate money and save it um how
should people be acting with their money
so we get now how they should be
thinking but how should they be acting
with their money thank you Tom I think
it's a beautiful question and I I think
that's exactly what we need to learn um
because once you start appreciating your
life shifts too uh for example one of
the uh readers on my book U she was a a
single mom uh with a low paying job she
was working as a secretary and then she
came to me and she used to complain
about uh her low paying job but after
reading uh my book she uh changed her
attitude and she started appreciating
about life and boss and and and she
realized that she didn't have a college
degree but she got she was hired as a
secretary so that's a big reason to
appreciate her boss uh before she was
always complaining about him and I think
the feeling really probably came across
to uh his her boss and she got a big
rise uh in a few weeks so once you start
appreciating I I've heard so many
stories I can even write few books on
this uh once you start appreciating your
boss your clients uh they appreciate you
back so uh in my 20s the reason why I I
I was successful was I was little unique
in so many different different things
for example when I was doing accounting
Consulting I divided my group uh clients
to two groups one I do regular job the
other I always uh bring something
whenever I I got to meet them just a
herb tea Japanese tea like a book or
just not super expensive so in six
months I got so many referrals from uh
the the gift giving groups you know I
didn't ask for any clients right but
they gave me uh so many referrals and
the second you know a group uh not so
much so uh I Rec I recommend everybody
to start giving more uh something little
extra not like 30% more but something to
to show your appreciation and uh it it
doesn't really matter if you're florist
or cleaners or uh business lawyers or a
dentist if you start giving something
you get more so uh this is the law I
think if you give more um you receive
more and then there is one more extra
reason to appreciate about so you you
your life would shift so your whole
energy would be so different and for so
content and I think people want to do
business with happier people you know
people don't want to go with people who
are very depressed so the people with
Radiance of appreciation often attracts
uh more people and more opportunities so
this is not a new age or spiritual thing
it's a practice to to um to appreciate
more so what you appreciate appreciates
and I think it's it's so simple so start
appreciating about money is the first
step and then start second step is start
appreciating what you have and if you
start sharing what you have I call it
gift uh all of us have gifts I've
written probably like uh half of my
books 20 books on how to discover your
gifts and monetize them because uh we
are born each of us is born with the
special gift and something to be shared
with this uh planet and if you can find
it and if you can uh improve it and you
can you can polish it and just um share
with a society I think um that
translates into money so I wrote a
national bestseller uh do what you love
and make sure Money Follows you so it's
very important you have to have both but
I remember being in there and saying to
myself like what the hell am I doing
telling myself this crap like if I feel
this way this is what I going to be my
dad and I remember at that moment I
changed the story and I started thinking
to myself and it didn't happen overnight
so this is what I want to encourage you
when you find the bad story find a way
to just reverse the whole thing