Video summary
The creation of the Monumental Studio represents the culmination of a decade-long journey for the host, evolving from recording in spare bedrooms and Airbnbs to establishing a permanent, world-class facility in Austin, Texas. The project was far more complex than anticipated due to significant structural challenges, including extensive mold remediation that required sequential work on the building's exterior and interior before any construction could begin. As part of a Homeowners Association, every decision faced bureaucratic hurdles, turning what should have been an exciting build into an arduous process filled with delays and indecision. Despite these obstacles, the host emphasizes that nothing was skimped on regarding quality, budget, or equipment, resulting in a space that surpasses even previous high-profile builds like those for Joe Rogan.
The studio itself is a masterpiece of interior design and technical engineering, featuring custom-made furniture, VOC-free materials, and an advanced lighting system capable of simulating various environments like daylight, sunset, or spooky nights with a single command. A standout feature is the ability to change the background scenery instantly using fake windows and colored gels behind the cameras, allowing for diverse visual storytelling without moving physical sets. The space also includes a dedicated bullpen for editing and thumbnail creation, a cozy green room for guests, and a kitchen stocked with high-quality snacks, all designed to foster comfortable, long-form conversations while keeping complex technology out of sight for the comfort of the speakers.
Beyond the technical specifications, the studio serves as a symbolic home base that validates years of grassroots effort and financial reinvestment into the podcast's content quality. The host reflects on how starting with no money and recording in makeshift locations eventually led to this moment, crediting the audience for enabling this transformation through their support. Now that the physical constraints of traveling over 100,000 miles a year are gone, the focus can shift entirely to creating deep content, hosting guests from around the world who travel to Austin, and exploring new formats like virtual episodes and solo reflections. The launch marks not just a new location, but a long-term commitment to providing a dedicated space where meaningful conversations can flourish without the limitations of temporary setups.
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[laughter]
>> It's supposed to say studio tour.
This is the most expensive thing I've
ever bought, the most complex project
I've ever built. We did it. The studio's
finished.
It was arduous. Every little touch means
something. We spent so long.
I mean, okay, where do I start?
So, this is the first day
in what will become the Monumental
Studio.
I'm excited. I am excited, slightly
daunted.
We moved in, we found out that the
building had a ton of mold, so we needed
to remediate all of that, but it's part
of an HOA, which means that you can't
make changes without getting their
approval, and some of the mold was
inside and outside, which means you need
to reclad the outside differently.
Everything needs to be done sequentially
because you can't do the build until the
mold's done, and the mold can't be done
until the remediation's finished, and
then the particulate clean needs to come
after that, and the bathroom needs to be
done at this time.
This I feel like this is the real
winning in the weeds
>> Yeah.
>> of of what we're trying to to get into,
and getting that wrong is going to be
like, "Oh, we committed so much time."
We're talking about the specifics of the
office and the studio.
Uh I keep changing my mind.
>> any kind of pendant lighting that we
want, but if we don't want to go that
route, then yeah, that's
>> I'm pretty good at moving quickly,
but uh I can be quite indecisive. This
is essentially any build is just a huge
[music] list of decisions that need to
be made. It's not just what do I want it
to look like, it's can I make that
happen?
>> Without any doubt, this is the [music]
most complex and elevated studio we've
put together for any of our clients,
even Rogan. It's just nothing was
skimped on in terms of, you know,
quality, budget, equipment,
constructions.
>> It is so difficult to put any kind of
building project together on a good
timeline, but when you're also trying to
build a studio, and there's electronics
and lighting setups, [music] and five
different companies providing your
lenses and your cameras and the storage
that goes [music] online, and that needs
to speak to the system that actually
records locally. That needs to be
uploaded to the cloud.
It is just an unrelenting stream of
challenge after challenge after
challenge. And each time that we think
we've got to a stage where we can begin
to move on to the next thing, there is a
hold-up. And this is, I guess, the same
whenever you're trying to do any big
project, especially something that
requires people with hammers and nails
and paint and then you add cameras and
microphones in on top, and it just gets
exponentially more difficult. I'm uh
learning the art of patience
one studio build day at a time.
And it's good.
I'm going to show you studio tour. I
bought this 10 months ago. It's
still not entirely finished. It's nearly
nearly nearly nearly done, but you've
been watching me record episodes out of
here for a long time.
So, now's the time for me to show you
around.
>> [music]
>> Most impressive part. Most impressive
part is that doormat. So, this is the
studio and the office. I bought this in
October, and this was a marketing
office. None of these pillars existed.
This middle section didn't exist.
Obviously, no podcast studio. We made
fake walls, fake ceilings, painted
everything. I wanted to make a green
room, green room adjacent. Sometimes
guests bring family, friends, managers,
and [music] they can come here and sit
and watch this sexy cool vegetable thing
that we've got in the office that
everybody sees, including the guests
when they walk in. vb.plus/modernwisdom.
You can put whatever you want on the
board, apart from swear words. What's
been cool is I've been so involved in
everything, the art, the soft
furnishings, like Cozy Earth. I really
love Cozy Earth [ __ ] So, like we got
these I don't know, every time I sit
down it always feels really comfy. We
got this, I think it's funny, pencil
design head in the sand ostrich
wallpaper. I just think it's really cute
and kind of dumb and it's everyone's
like, "What the [ __ ] is that?"
Everybody's got different offices. We've
got a place where people can work out
here.
We've got a cute kitchen there. We have
a variety of snacks. Siete, sponsor me.
Not Stockholm or awesome. Siete, I need
you as well.
Custom Neutronic fridge. We are fueled
by frosty beverages and have an equal
opportunity energy drink consumer.
Obviously, the lion's share is
Neutronic.
>> [music]
>> Very important.
My office. I love the fact that it's
light and airy, which is a big deal.
This little mezzanine, being able to be
outside and, you know, take a call or
just get a little bit of fresh air is
pretty cool.
This is
a copy of Joe Rogan's favorite book. So,
[ __ ] it's his birthday today.
>> We're out.
>> It's Christopher. Good to see it.
>> Thank you very much for the book. This
is very cool of you.
>> It's in scripted or there's a
inscription inside to Yoko Ono, who
knows well what the jazz life entails.
>> I've just exploded a can of Neutronic
all over my crotch as well. Look, I love
being able to make a fool of myself on
Rogan. I love bringing you great guests
on the podcast and your support and
pressing subscribe helps me to continue
to do that. So, if you haven't hit
subscribe, or if you just go and check
down below whether or not YouTube has
unsubscribed you from the channel. Tons
of people who have pressed the button
apparently just get unsubscribed, which
sucks and makes me very sad indeed. So,
go there, check. Come on.
Please. And I will continue to do my
best [music] to bring you great episodes
all the time. On this table, right here.
Thanks. This was a gift from Mark
Zuckerberg. That's the decal from his
ranch when I got to go and hang out with
him in Kauai. This was a gift from Bill
Thompson. He put a custom Modern Wisdom
decal on the side. I'm aware that we're
kind of edging you toward the actual
thing that you care about, which is the
studio in there, but this is foreplay.
It's a little bit of This is a interior
design foreplay. I'm like a naked Marie
Kondo. Marie Kondo? Is that who did the
[ __ ] Who did the punctuation?
Whatever.
The whole studio because I've kind of
got PTSD from VOCs and mold and bad
paint building material. We did
micro-particulate clean before we came
in. Jasper air purifiers in every room.
But importantly, we wanted the furniture
that we used to all have no VOCs, no
blow-off, just the highest quality that
we could. And this is all human scale.
So Human Scale make the best office
furniture on the planet.
It It absolutely [ __ ] rules. I've
fallen in love with vertical bookcases.
Had one in my first ever studio back in
Newcastle. Go back and watch the David
Allen episode. I remember seeing it
going, "That looks so sick." So I've
I've had one of these everywhere that I
go. That's a gay bed.
Very important.
Can we look Can we zoom in?
It's very important.
Bullpen. That's where the blood and the
feces and the titles and the thumbnails
are made. I did everything in my bedroom
on my own for basically forever.
So to have a place to go to work that
isn't a coffee shop is still kind of
deranging. I come in and the
people here and they say, "Hey, you.
This thing happened in whatever." As
opposed to it just being a Facebook
Messenger chat between me and
video guy Dean. So
>> Hello.
>> We get a lot of questions about what the
setup is for the podcast. It's been the
most basic setup in history, which is
this guy.
When people ask what's Modern Wisdom
about, well, it's interesting cuz
there's porn stars, but there's
philosophers, there's psychologists, and
then sometimes there's people that are
trying to maximize our ability to do
space flight. And then there's like this
whole other area of health and fitness.
And then I've got these two mates from
the UK, and we kind of talk about how to
make the best toasted sandwich.
So yeah, the kind of that.
>> It has been kind of insane to go for as
long as I have and did just doing it out
of bedrooms and and spare rooms. This
really has been a very spit and sawdust
operation for a long time. Every single
bedroom of every single house or Airbnb
that I've stayed in for more than a
couple of weeks has been turned into a
studio. My bedroom in the first house I
ever bought was the first 500 episodes
of the show before I flew out to
America, before I moved to America. I
think that grassroots, spit and sawdust,
just make it work with sellotape and
cable ties thing maybe held me back for
a little while. I think I was like like
[ __ ] it, I can do it myself. I don't
need to have a big space. I can go and
have the most beautiful podcast in the
world and then record out of my spare
bedroom and both of those things can
work at the same time. And that is true,
but it's not exactly conducive to being
a sane human because some days I don't
ever leave the house. I wouldn't ever
leave the house and [music] I wouldn't
speak to anyone except for the guest.
Wake up, go to the gym, listening,
prepping, thinking about stuff,
come back, still prepping in my dining
room, go upstairs, record, [music]
finish up, go back downstairs. 6:00 p.m.
and I I spoke to one other person and
they were on the other side of the
laptop. So it's nice to have a place to
come into work. This is the co-working
space. It's really great. I get to come
in and I can, you know, do my prep and
sit down and have meetings with people
if I need to or the guests get to come
in. It's mostly just all of this, all of
this so far is the spiral staircase
going up to the Bonnie Blue Bedroom.
It's a little bit of foreplay, catchup,
have a bit of a chat. Oh, do you want a
new tonic? Should you try and do you
want to try this protein shake?
Whatever. And then
we get into the main event.
>> [music]
>> There it is.
Let's go down. Yeah, a little bit of
lower.
>> [music]
>> This is 20.
Yeah, I think that's
That's nice.
>> Do you still get that spill underneath
the light?
>> Yeah, and you're still catching a good
bit of it from here as well cuz this is
quite bright.
>> Yeah.
>> Nearly a year into buying the office and
we're still fixing things. Still Still
making small artistic improvements.
>> I think the window falloff really helps
with the blowout from the back of this
person.
>> Yeah.
>> So, that's the shot that we're trying to
fix.
>> We spent so long, dude, putting this
together. [ __ ] me. Okay, where do I
start? This table's custom. This table's
entirely custom and it's a trapezoid
shape. So, me and guest one are further
apart
than guest four and guest three.
And what that means is you get [music] a
four shot from the wide shot, so you can
see all four of us. In here is a bunch
of stimulants and disguises. What's the
make autism great again hat?
Thank you.
Very important.
Thank you.
>> [snorts]
>> I mean, this is really me trying to
bring together everything from a color
perspective, from a history perspective.
Copper and teal is this kind of cheat.
It's a little bit of a cheap trick from
Hollywood, the opposite ends of a color
wheel, but they just look so beautiful
and I kind of fell in love with it a
long time ago. So, we got this custom
tree made in Singapore. So, this is
completely custom made and shipped from
Singapore. I wanted something that had a
really interesting shape that would
create all of these nice shadows, uh but
would also double up as a a shelf
shelving so we could put little
practicals and art elements and stuff
in. So, we've got statues, some books.
These guys I love these guys climbing
up. Cricket ball, so you used to play
cricket.
From a lighting perspective, I'm
fortunate that, you know, we've built
some of the most beautiful sets in the
world, I think, for podcasting in the
space of a day. The guys were able to
come in and dial and dial and dial and
refine and play with [music] until they
got everything exactly as they wanted.
So, as you can see, if you look up,
there's a lot of Nanlites and some
aperture stuff playing around here. We
got a great partnership with Nanlite.
Aperture also absolutely [ __ ] rule.
We worked so hard. I mean, even looking
at this softbox that we've covered with
our own muslin cloth, because it changes
the way that there's a falloff across
people's faces, as you can see here as
well. So, this is just a little fill.
It's just a little bounce fill, but
we've put tiny little bit of additional
cloth over the top of it, which just
creates a a little bit more flattering
shape on the face. And then, all of this
are Nanlite tubes to create the colors,
to create the falloff. My big flex was I
wanted to have one set with multiple
looks without it feeling like it was too
chaotic and people didn't know what was
going on. So, the solution that we came
up with was to create fake windows. So,
shock horror, this isn't a real window.
Behind here,
Pavo tubes, Nanlites.
And
all of these are controlled by the same
system that controls all the rest of the
lighting. This window will never be
seen. You will never This is the only
time you're ever going to see this
window, cuz it's not in any of the
shots. It's behind me, behind the
cameras. So, this was kind of the the
feature piece. And in this window,
we're bouncing tubes off of a white wall
through uh diffusion paper here, and
then through hand-cracked, hand-painted,
hand-stained
glass panes that are individually
colored with different colored gels, and
then with
You can't even see this, these little
tree branches, which were again
custom-made.
And we can change the color of the
[ __ ] tubes. So, we can turn it from
daytime to nighttime to sunset to spooky
house.
And all of the foreground lighting
changes to match the background lighting
so that it feels cohesive. Because if
you have a different color background
and people's skin looks the same, it
doesn't feel like the light is falling
out of the windows. And that to me is
just the coolest [ __ ] thing. One set,
multiple different looks.
Kind of insane to take a room, make it
completely brand new, plaster the whole
thing, and then go through even more
work to make it look derelict. All of
this, this moss, put on by hand, stuck
on by hand. All of the cracks [music] in
the walls also custom created. And we're
using it to hide cabling and perhaps the
centerpiece. I didn't order this or ask
for it, and I came in one day and it was
just up, and the team had put it
together.
>> [laughter]
>> And we had a bunch of other ones.
There's a topless version, which I
gifted him on the pod. There's another
version, I think, where we're in swim
shorts.
>> To present you with two versions
of a very famous photo that's going to
be behind you for most of the episodes.
>> A Rembrandt?
>> Yeah. Uh, an original.
>> Yeah, this is an original. [laughter]
I'm not sure if you've noticed.
>> Um
I'd like to thank my friends and family.
>> I look like some sort of freak child
with bicep veins.
>> I think it's like ancient Chippendales.
>> Yes, it is. But for some reason for some
reason you're in Hawaiian shorts. I
noticed that. And then the one behind it
is the This is the original.
>> All class.
>> I can't do these.
>> Um, well, what?
>> Well, if you go back and watch episode
17, both my old couch in Newcastle has
this Hand of Adam. I didn't even say to
put this up, but the guys saw that and
then recreated it. And then to have this
fall off with the light above and below.
I mean, I mean, what You might be
getting super bored. This [music] might
be too nerdy for you, but I I think it's
really cool. I'm going to sit down and
reminded it's just little doses of
nostalgia and trajectory for me. This
thing that was over, the first ever
episode that me and Dean worked on
together 8 and 1/2 years ago, has got a
little nod here underneath the TV in a
new city, in a new country, in a new
business, essentially.
>> [laughter]
>> So, this is the
party trick that you might have seen a
couple of times on the show. As I said,
all of the lighting in here can change.
What do you want to go to? Do you want
to show the sunset one, the fire?
Streets of LA.
Streets of LA. So, um if you look up
here,
all of this lighting, so look, this is
changing now. We can have pulsing.
And you'll notice that all of the
foreground lighting changes, all of the
colors change. So, all of this is now
different. We've got this sort of
Streets of LA thing going on. Let's do
the daylight. Let's just do the normal
one, standard. So, the standard one is
really good unless somebody's very pale.
So, again, now all of this is brightened
up.
And this is good because it's
pretty neutral, nice falloff on people's
faces. It's quite bright. There's not
It's not as dramatic, but there's still
a good bit of drama going on because
we've got this negative fill. Yeah,
let's do the spooky one. So, we we put
this one together for Peter Santanello.
Peter goes into deep rural Appalachian
forgotten communities. And um this one,
that fill that was up there has
completely been killed. We've got a
little bit more green coming through
these lights. And what that results in
is this really aggressive shadow. So,
this now, remembering cameras are coming
in from this side, that's what creates
that sort of really interesting shot.
When you've got the tights, and then
we've got this sharp wide as well. I
really love this profile shot that we've
started using recently. We did it on the
Alantobot on episode in the church in
London last year. My favorite shot of
all. That side-on shot, especially when
stuff's this dark, just looks so moody
and cool. So, so over the top. Like, I'm
not Martin Scorsese, right? But I think
all of this shit's fun, and I like
having the conversations, but playing
around with this is I've gotten into it.
I don't know what I'm doing, but I know
what I like. All right, let's see.
Is it fun? Damn [ __ ] right it's fun.
Virtual set.
More
human scale custom binds growing up here
to try and create a little bit of
texture. This is for virtual episodes,
guests that can't come to see me. I
spent so long doing virtual episodes. I
think we were by far the biggest virtual
podcast on the planet. Not the biggest,
but the biggest virtual podcast on the
planet for a very, very long time. And
still very pro virtual episodes because
the content is what I care about the
most. I spent a long time building the
skill set to be able to do this virtual
thing well, and I'm not prepared to let
that go. I would rather speak to a guest
virtually than not at all if I really
love them. And I'm also doing more solo
stuff. So, [music] you will see you have
maybe already seen more down the pipe me
essay style reflections, Q&A's, lessons
episodes, etc.
>> The significance of today is that it's
our first episode in the new studio.
It's like stepping into another world,
right? I think overall to be able to
have so much use case from the studio,
like the the capability the studio has,
you know, a lot of people don't realize
like what goes into the back end [music]
of just like simple things. Like I want
to be able to capture my desktop. I want
to be able to do Zoom calls. [music] I
want to have nine freaking cameras in
one space all going to one place, you
know, like so when you come in here, you
know, you're just kind of wowed by just
[music] the finishes, but when you're
sitting down, I think what people don't
appreciate is how low impact it is with
the amount of technology that's in this
space. [music]
So, you're sitting down, you're in a
comfortable place, vulnerable to be able
to have these conversations, but
everything's out of sight, you know, the
lights are all mounted to the ceiling,
[music] you know, the system is its own
thing. Jared's running it, the
producer's there. You can tell who put a
lot of time and and thought [music] into
making sure that, you know, you had a
really cool spot to have a two,
three-hour conversation.
>> [music]
>> This is HQ. This is like home base. This
is where like everything is going to be
feeding into [music] and out of, whether
that's the guests, whether that's the
content. Having this home base in the
literal central center of [music]
Austin, Texas, having the guests come
through like a nice central location
[music] to where we'll just be able to
get a lot of stuff done.
>> [clears throat]
>> Oh, man. Finally. Holy [ __ ]
>> [music]
>> Today is studio launch day.
It's taken so long. It's taken so long.
Gentlemen,
new studio. Uh so, this is the first
place that I've ever had, which is mine.
It's [music] the first time that I've
ever got to record in a studio that
isn't someone else's or a bedroom. So,
I've kind of moved from a prostitute to
a girlfriend. This feels like a
long-term commitment.
>> Cheers.
>> To the first.
>> Cheers.
>> To the first.
>> There it is.
>> Honor and privilege, [laughter]
gentlemen.
>> My wingman for life.
>> I LOVE THIS GUY.
>> DIDN'T EXPECT THAT, HUH?
>> HELP ME. HELP YOU. ME. Help [laughter]
you.
>> You know, when I look back
across the trajectory of the show, it is
not one of palatial luxury and fortune
or expenditure, really. It's been very
shoe-string budget and
>> [music]
>> and then when we started to make a
little bit of money, I just dumped all
of it into making beautiful episodes and
prayed that we could make it back and
run it back again and run it back again
and run it back again. Slowly laddered
up and then, yeah, we started to do
David Goggins [music] on a sound stage
in Vegas with custom-built sets and a my
assistant at the time with a piece of
[ __ ] cardboard [music]
wafting smoke through the room because
the fans had blown the fog machine
around. We didn't know what we were
doing. There is nothing that you could
do to get me to speed run that journey.
Cuz it was so cool. I understand that on
the way up you have uncertainty about
whether or not you're going to make it,
and that means your uncertainty doesn't
make it feel glorious in the moment, it
makes [music] it feel perilous. But in
retrospect, that is all of the coolest
[ __ ] Like this is also very cool,
right? I'm not going to lie. It's
[ __ ] awesome. I get to come in here,
Hunter Biden, Jocko Willink, Matt
McCusker, Duncan Trussell, having a
laugh, and you puffing [music] on a
pipe, and wearing a captain's hat. Like
it's sick.
But that's not what
gets you here. What gets you here is
doing it in your bedroom, Airbnbs, and
hotels, and I'm
some [ __ ] bloke from the north of the
UK
who started off with no money, no
nothing at all, no spare time,
and [music] just really loved having
these conversations, and didn't stop.
And because I didn't stop, I ended up
here. And you know, it's been enabled by
every single one of you guys, by a
device in your pocket. Like you
literally changed my life.
But that's not going to say that it's as
much your studio as it is mine. It's
definitely mine.
But
you played a big part in it, too.
That's the tour. I'm done. Expect more
round table episodes over the next
couple of months, more lessons, more
master class stuff. We're going to start
to put together medleys of my favorite
moments from different guests and
different episodes. Jordan Peterson on
resilience, Alex Hormozi on how to build
a business. I'm excited. I'm excited for
what the future's got in store. I don't
need to travel quite as much as I did. I
did over 100,000 miles every year for
the last 3 years.
I get to sit in that room. People can
travel to me. I appreciate you all. To
have this is not something that I take
lightly, and it's awesome.
And I appreciate you all.
I'll see you next time.
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